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Drake Wellness and Port Melbourne Football Club announce Borough Wellness Partnership

Announcement posted by Fearless Collective 30 Aug 2021

Taking care of a football community
It's a very different end to football seasons in most organisations. 

As we reach the end of the AFL and NRL season, we are operating in a very different environment. The usual mad Monday and post season parties are off the table. The holidays players often take with their families or friends to Noosa, Byron or overseas are no longer available owing to lockdowns and the virulent spread of the COVD-19 Delta variant. The AFL finals series has started in places like Launceston. 

So... how do players manage their wellbeing in a time like this? 

Likewise with Olympians returning home and coming out of quarantine, getting back into the groove for another Olympic cycle will present its own set of challenges, especially where the usual four year cycle was extended out to five years, and some are making a decision whether Paris 2024 is doable. 

Drake's Wellness Hub with its myriad of tools to assist in mental, physical, emotional and financial wellbeing was designed to help organisations and individuals to manage their wellbeing.  Port Melbourne Football Club has partnered with Drake to create Borough Wellness, offering the team, administrators and the football community access to a program to assist them in managing wellness. Probably more important than ever asa we look to have our current lockdown extended. 

Players and the CEO from Port Melbourne, along with Drake CEO Christopher Ouizeman available to talk about the organisational perspective and the Wellness Hub and the transformative effect of having a wellness and wellbeing program in place to address the very unusual end to sports seasons.

Media Release details are below

For immediate release

Drake International, Australia’s oldest recruitment and productivity group has announced a partnership with VFL club, Port Melbourne.

Port Melbourne aligned with Drake’s Wellness Hub to create Borough Wellness, a holistic program influencing systemic change and supporting organisational wellness and wellbeing. Port Melbourne Football Club is the first sporting organisation to partner with the Hub.

Creating a partnership with Drake’s Wellness Hub could not have come at a more appropriate time,” said club CEO Paul Malcolm. “There are many pressures on those in elite sport, not to mention the impact of COVID-19 on our community. As a club, it is important for us to be able to provide the tools and support mechanisms Borough Wellness offers,” he continued.

The partnership provides access to programs within the Hub, supporting physical, emotional, mental and social wellbeing.

Holly Bailey is part of the Port Melbourne VFLW playing group, and said of the program, “I'm

grateful to play for a club willing to invest in my development on and off the field. The

Borough Wellness program helps me to improve my wellbeing off-field which I know

translates to a better performance for all of us on field.”

The Borough Wellness program will evolve in two phases – the first to support the playing group and football and operations department, before expanding to the larger Port Melbourne FC community – including members, partners and sponsors. “We look forward to growing the relationship with Drake and building a long and successful partnership reaching well into the future,” Malcom continued.

In a first for Drake’s Wellness Hub, the partnership with an elite sporting organisation emphasises the diversity and flexibility of the Wellness Hub Program. “This program promotes all forms of wellbeing, in a variety of organisational situations,” said Drake CEO Christopher Ouizeman. “We knew when we launched the program in 2020, we were offering a world class, market leading product, to positively influence physical, mental, social and financial wellbeing. The flexibility of the Wellness Hub draws upon a mix and match approach, building out custom solutions to meet specific organisational needs, capability and budget,” he added.


Paul Malcolm, Holly Bailey and Christopher Ouizeman are available for comment.
For imagery, information or interviews, please contact Pete Dillon at Fearless Collective

pete@fearlesscollective.com.au | 0409142365 About Drake Wellness Hub

The Drake Wellness Hub launched in 2020, in an effort to support individuals, teams, and organisations better manage their health and wellbeing. After the unprecedented events of 2020, we have seen significant deterioration in the mental, physical, social, and emotional wellbeing of Australian workers. The Wellness Hub was designed to provide organisations with access to a complete wellness solution, customised in alignment with business needs. We wanted to provide organisations and their workers with the tools necessary to not just survive but thrive in today’s world.

About Port Melbourne Football Club
The Port Melbourne Football Club, nicknamed The Borough, is an Australian Rules club based at ‘The Borough’ in Port Melbourne. The club was founded in 1874 and has been competing in the VFL since 1886. Port Melbourne is the most successful club in the VFL, having won 17 senior men's premierships. Port Melbourne is considered one of the strongest Victorian- based football clubs which does not compete in the AFL. The club has fielded a women's team in the VFLW competition since 2021, and in the past, it has fielded premiership-winning teams in the now-defunct VFL Reserves and Development leagues.