Announcement posted by Tell the World Public Relations 03 Sep 2021
Australian technology company Intelematics and ITS Australia, the peak body for advanced transport technology, have today called on the Government to mandate e-safety technology for all new Australian vehicles in a bid to drive down, and prevent, future road fatalities.
Intelematics, pioneered the introduction of telematics and connected vehicle services in Australia over twenty years ago, and is Australia’s leading provider of vehicle safety and tracking technologies.
In a white paper released today, titled: ‘Reducing Road Accident Emergency Response Times,’ Intelematics outlines how compulsory eCall safety technology could save up to 200 Australian lives each year.
The call is being led by Intelematics CEO Nick Marks and backed by ITS Australia CEO Susan Harris who believe the same emergency call or eCall vehicle technology, which is compulsory in Europe, should be mandatory in Australia.
“Mandating eCall could reduce the number of road fatalities by up to 200 each year - a significant contribution towards helping governments meet the targets they outlined in the National Road Safety Strategy,” says Intelematics CEO Nick Marks.
Susan Harris, Chief Executive Officer, ITS Australia, says: “Over the past 18 months, every Australian has taken extraordinary measures to protect the safety, security and health of themselves and their loved ones. European new car purchasers now have the safety benefits of eCall while Australia’s low take up means we are missing out on this opportunity to protect Australian road users and build a better, safer transport network.”
eCall is a system that enables a vehicle to automatically place a call for help in an accident, even if occupants are trapped or unconscious. Using geolocation and in-car sensors, trained staff can access vehicle location, speed and direction of travel, and the number of seat belts engaged in a collision.
In 2018, the European Union mandated that all new vehicles and light vans sold in Europe be eCall compatible. In Australia, Toyota is leading the way, with eCall technology installed in some of its newer models rolled out since end of 2020.
“Making eCall mandatory in Europe took time and required both political dialogue and policy changes by the member states. A similar meeting of minds between policymakers and industry leaders is needed in Australia. My hope is that with ITS, we can help start that conversation at the national level. The opportunity eCall presents is too great. So too is the cost of inaction,” adds Marks.
Australia recorded approximately 1,100 road fatalities and around 40,000 serious road-related injuries over the past 12 months. The bipartisan National Road Safety Strategy 2021 – 2030 targets a 50 per cent reduction in fatalities and 30 per cent reduction in serious injuries by 2030.
Intelematics’ white paper outlines a seven-point plan for implementing eCall in Australia, including retrofitting and applying eCall to both commercial and consumer vehicles.
Andy Rooke, Vice President of public safety body British APCO, who advised European member states on eCall deployment, said: “Europe has led the way with deployment and mandating of eCall. Australia can benefit from three years of active deployment of eCall in Europe by learning the lessons and experiences of its deployment and improving the process and technology available.
“eCall does make a difference to road safety, if it prevents one member of the emergency services having to tell a family the harsh news that their loved one will not be coming home, it must be worth it,” Rooke adds.
Media contact
Simon Hunter
Tell the World Public Relations
simon@telltheworld.com.au
www.telltheworld.com.au
Tel: 0477 319 714
About Intelematics
Intelematics delivers the intelligence
behind CONNECTed services to keep people moving. Since its establishment in
1999, Intelematics has continually been at the forefront of the telematics
industry with a presence in Australia, North America and Europe. Intelematics’
expertise is delivered via a suite of scalable, multi-tenanted solutions. This
includes CONNECTed transportation services such as real-time insights and
predictive services, CONNECTed motoring applications on vehicle dashboards and
specialist safety and security services. Intelematics is wholly owned by RACV.