FutureBrand rebrands digital mental health platform Innowell

SYDNEY, AUSTRALIA – October 18, 2021 – Digital mental health care platform Innowell has today launched a new global brand, created in partnership with FutureBrand Australia.

Innowell’s rebrand launch coincides with Mental Health Awareness month in Australia and enables the company to showcase its digital platform, which utilises real-time data and measurement-based care to allow practitioners to provide responsive and personalised support to their patients.

One in two Australians will experience a mental illness in their lifetime, and COVID-19 has had an unprecedented negative impact on mental health worldwide, however wait times can be up to one year and connecting patients with the right kind of support can be difficult. 

On the rebrand, Innowell Chief Digital Officer Syed Ahmed said: “In early 2021 we started planning a transition to become a commercial SaaS company, so we needed to evolve our brand to reflect that. It needed to bring together our purpose, our research-backed origins, and our mission-driven future to open up mental health care for everyone.

“We found the perfect partner in FutureBrand to help us achieve that. They brought a combination of infectious energy and outside-in thinking along with experience working with healthcare brands to help bring our vision to life. Rich and his team worked closely with us to push our thinking, explore a range of ideas and then refine the direction we ultimately decided to pursue.”

FutureBrand applied its innovative ‘sprint’ methodology in order to work collaboratively with Innowell and to meet tight product launch dates.

On working with Innowell, FutureBrand CEO Rich Curtis said: “Innowell needed a brand that transitioned the business from being a simple logo for clinical trials to a sophisticated brand for a commercial product that’s trusted by clinicians and embraced by patients.

“The unique benefit of Innowell’s digital platform is its ability to open up the bottlenecks limiting access to mental health care, so together we focussed on how we could transform the way the mental healthcare sector perceives the role that technology plays in delivering this vital care.”

The new Innowell brand focuses on the immediacy and accessibility of the service, capturing the way the platform connects patients and practitioners efficiently and effectively.

Innowell’s new identity captures the heart in its technology with the square and circle embedded in the logo, which together create a keyhole motif to communicate Innowell’s ambition to unlock the barriers to accessing better mental health support. 

Once unlocked, the keyhole grows organically into a series of interconnected nodes, designed into a pattern with the fluidity to stretch across branded touchpoints from digital to tactile across the user interface and journey. The interwoven network guides users through the breadth of personalised care and democratised access that Innowell facilitates. 

Rich Curtis continued: “In response to the universal problem that is access to mental health care, the strength of the link between the brand’s purpose and the shared experience between healthcare professionals and their patients is essential. At its very core, Innowell is here to open up mental health care – for everyone. Because with the right care at the right time, Innowell creates the possibility that we can all live happier and healthier lives.”

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About FutureBrand Australia:

FutureBrand Australia is a brand transformation company. The company exists to strengthen the connection between brand purpose and everyday experience, giving brands a measurable competitive advantage that helps businesses grow. FutureBrand Australia has been locally owned since July 2020, when CEO Rich Curtis acquired the business from Interpublic Group and transformed the business into an entrepreneurial and independently-minded team with the global relationships and resources of FutureBrand worldwide. Rich and his team are investing locally to help build brands and develop proprietary brand transformation methods that provide better outcomes for clients. For more information, visit FutureBrand.com and connect with Rich Curtis on LinkedIn.

For more information, please contact:

Angela Cross – Pilot PR
+61 412 92 93 97

angela@pilotpr.com.au