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Join AMI to hear from female Marketing leaders.

Although women comprise more than half of the marketing roles in Australia, like many industries, we still see too few women in leadership roles.

Join us to hear from female Marketing leaders who have stepped up and leant in. Together they will share their experience and knowledge about gender diversity in the workplace and what we can do to improve the landscape for women to develop careers and achieve leadership positions.

We will underpin these reflections by sharing the results of a recent body of research conducted by the Communications Council on gender diversity. Tara Lordsmith, Founder, Lordsmith & Co and previously General Manager Simplot Australia, Dorothy Hisgrove, General Manager, People, Customer and Community AFL and Founder and Creative Director of Venus, Bec Brideson, will all share their personal experiences and insights into how they have, and how you can, challenge the statistics and become leaders in marketing. Lean in for a great ride.

About the speakers:

Dorothy Hisgrove, General Manager,
Customer, Community & People, AFL

Dorothy has a Bachelor of Business with Distinction from RMIT University and a Post Graduate Diploma in Marketing from RMIT University. From 2010 to 2013 she was General Manager Culture & Communications at Australia Post and from 2004 to 2010 was General Manager People Engagement and Change at the National Australia Bank. From 2003-2204 was Head of Communications and Sustainability AXA Asia Pacific and from 1992-2003 held Senior Marketing and Public Affairs roles at BHP Billiton. In July 2013 Dorothy joined the AFL as General Manager People, Customer and Community with responsibility for Human Resources; Brand and Marketing, Fan Engagement, Community Development and Diversity.

Tara Lordsmith, Founder,
Lordsmith & Co

After 20 years of corporate experience with the big ones, Simplot Australia and Cadbury Schweppes it was time for Tara to make her own mark with Lordsmith & Co, a creative business specifically designed to assist FMCG clients and their suppliers grow and prosper. Contributing her skills and experience as an Australian Marketing Institute Board Member, Tara strongly believes marketing is the corner stone to achieving business success. Tara is a Graduate of AICD, holds a Graduate Diploma in Management and a Bachelor of Business in Marketing.

Bec Brideson, Founder,
Executive Creative Director, Venus

In the late 90’s Bec became one of the worlds youngest Creative Directors to join the 3% of other females in creative leadership positions. In her first 12 months in the role, she launched Virgin Blue, a couple of cars, telcos, pharma products and a train company. Exhausted, she took a few months to think about what her 30’s might look like. Having seen firsthand the need to create greater connections with female audiences, she launched her own communications agency, Venus, in 2004. Today Venus has 25 staff and works in categories such as finance, FMCG, fempro and education. Over the last 10 years Bec has learned a lot about running her own agency, the gender debate, and balancing career, children and family.

29 May, 2014

7:15am - 9:00am

The Windsor Melbourne
111 Spring Street

Member: $75.00
CPM Member: $65.00
Student Member: $65.00
AMI Non-member: $95.00
Table of 10: $750.00
(email events@ami.org.au)
(GST Inc.)


This event qualifies for 1.5 hours of professional development under the Australian Marketing Institute CPM Program. 

2014 Professional Development Program - Victoria
Take advantage of a flexible, targeted program that will enhance your capacity to deliver value through your marketing activities. Below are the upcoming workshops to be held in Victoria. For a full list of workshops, look at the Foundation and Advanced Workshop Brochure.

Business and Public Relations Writing - 28-29 May
Social Media Applications - 29-30 May
Segmentation for Competitive Advantage - 12 June
Research, Insight and Action - 13 June

The Australian Marketing Institute conducts a wide range of marketing workshops, conferences and events to ensure marketers have the resources they need to fuel their abilities and unlock potential creating value now and leading their organisations into the future.
AMI Membership
Become a Certified Practising Marketer

Tel: 1300 737 445
Fax: 1300 131 468
Email: events@ami.org.au
Website: www.ami.org.au
Australian Marketing Institute
GPO Box 5295
Sydney NSW 2001

Victoria State Council 2013/14 - AMI VICTORIAN COUNCILLOR PROFILES
President: Christine Walker AMAMI CPM Councillors: Roger Powell FAMI CPM (also State Director to the National Board) | Damian Anderson AMAMI CPM | Anthea Cherednichenko AFAMI CPM | Geoffrey Bowll AFAMI CPM | Robynne Berg AFAMI CPM | Cassidy Poon AFAMI CPM | Sebastian Halse AMAMI | Sahil Bhasin FAMI CPM | Lynda Cavalera AMAMI CPM |
Jennifer Trethewey FAMI CPM | Jenny Beckman-Wong FAMI CPM
Email: vic@ami.org.au Membership inquiries: 1300 737 445 or membership@ami.org.au

This event media release is submitted on behalf of the Australian Marketing Institute by Cassidy Poon - Head of Digital & Social Media for LogicalTech and a member of the AMI Victorian Councillor.

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