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Renowned StretchLab Franchise Arrives in Australia



Boutique Fitness Studios partners with Tory Dickson & James Pattinson

Having taken America by storm, one-on-one assisted stretching brand, StretchLab, is now set to arrive in Australia. Boutique Fitness Studios, the Master Franchise Ownership group behind CycleBar, announced today that they have partnered with former AFL player Tory Dickson and professional cricketer James Pattinson to bring StretchLab, a unique assisted stretching franchise, Down Under. 


The franchise will cater to the growing demand for wellness services, which has seen a worldwide surge following the coronavirus pandemic. Owned by Xponential Fitness, a curator of leading boutique fitness brands, StretchLab has become one of the group’s fastest-growing brands over the last three years, with more than 300 studio franchises awarded.


The concept offers customised assisted stretch sessions with trained FlexologistsⓇ who are trained in StretchLab’s proprietary material. The sessions provide an easy, quick and much-needed solution to the growing awareness among consumers for the importance of recovery to everyone – regardless of how active they are. 


Matt Gordin, CEO of Boutique Fitness Studios, immediately recognised StretchLab as an exciting business model and an affordable entry into franchise ownership for Australians. 


“The unique beauty of this concept is that it complements almost every other fitness brand out there. It’s adding value rather than creating competition. The franchise opportunity is an affordable, scalable way for entrepreneurs of all types to bring a proven and sustainable business model to their market. It also aligns perfectly with our ethos to encourage fluid mobility and positive energy and wellbeing in the community. It hits the target in every way,” he said. 


Dickson and Pattison were motivated to invest following their own experience with remedial stretch, its myriad wellness benefits, and the franchise’s prolific growth across the US.  


“Throughout my sporting career, I’ve experienced first-hand the role stretching can play to mitigate and recover from injury. It is no surprise this concept has taken off overseas. I’m looking forward to it succeeding here as a business and as a tool to help achieve or maintain individual well-being,” said Pattinson.


“The buzz around personal wellness is now huge and only getting bigger. The relevance and appeal of stretching are so widespread, making it a great investment. From elite sportspeople and amateur athletes to ageing bodies and people who understand the benefits of maintaining positive, fluid movement, StretchLab caters to all,” said Dickson.  


The first StretchLab opens in Currambine, WA, mid this year with direct involvement from stretch guru Brad Walker, the original Course Creator and Chief Stretch Adviser for the StretchLab Flexologist Training Program. 


To learn more about the StretchLab franchise opportunity, please contact Matt Gordin, matt@stretchlab.com.au or visit https://www.stretchlab.com.au/franchise