The PRWIRE Press Releases https:// 2019-06-17T22:00:59Z Sydney CBD North Shore Sports Podiatrist Says Shoe Selection Prevent Injuries 2019-06-17T22:00:59Z sydney-cbd-north-shore-sports-podiatrist-says-shoe-selection-prevent-injuries Choosing your shoes wisely Probably the most popular form of footwear on the planet, sneakers have a long history. Did you know track and field star Jessie Owens wore Adidas when he won four gold medals at the 1936 Olympics? Comfortable, versatile and trendy, running shoes have since become the go-to in casual footwear. But with so many brands and styles competing for your sneaker spend, it can be a tough choice deciding which to buy. These days there are athletic shoes for every kind of sport, from tennis and hiking to basketball and trail running. And then there are some that simply aren’t intended for sports at all. Podiatrists are reporting an increase in cases of people suffering various foot problems and injuries, as a result of wearing the wrong footwear for their chosen fitness activity. Choosing fashion over function and using casual sneakers for physical activity could see you suffering from ‘expensive sneaker disease’. Sneakers with a low pitch increase pressure on the achilles and calf tendons. Wearing shoes with the wrong width (either too narrow or too wide) can cause corns, calluses and bunions. And unstable shoes with insufficient support can wreak havoc on your ankles, especially during activities that involve quick changes in direction. RELATED ARTICLE: Foot Podiatrist from Footwork Podiatry in North Shore Sydney CBD Sports Clinic Explains Sore Ankle Flexibility, Growing Pain and Flatfeet Footwear Australia's leading Sports Podiatrist and Director for Footwork Podiatry, Mark Lin, recommends seeing a podiatrist before taking up a new sport, so as to get expert advice on the best type of shoes for your feet. “People’s feet are as individual as they are, and shoes that work for one may not work for another. Choosing the right shoes for the right activity is also very important, and good ankle support is crucial to avoid excessive stress and potential injuries. Investing in the right shoes can save you costly injuries later on. A good athletic shoe should provide both ankle and arch support and have a wide toe box that bends upwards, to give your toes plenty of room to move around naturally. Undertaking sports on a regular basis in shoes intended as casual wear will result in pain and injury at some point, affect your performance, and potentially cause long-term damage to your feet." Hence the importance of choosing your shoes wisely based on the activities you plan to perform in them. Ultimately, you’ll be doing your feet and your wallet a huge favour by choosing the right shoes for the right purpose, rather than being won over by the latest style. Footwork Podiatry is passionate about helping people improve and maintain their health, and share a philosophy that advocates special treatment of the feet due to their complexity. They believe that looking after the feet is the key to maintaining an active healthy lifestyle for as long as possible. RELATED ARTICLE: Roseville Sydney CBD Sports Podiatry Cures Runners Of Achilles Tendinitis, Runners Knee Offering a range of advanced treatment methods and hands-on healing techniques, they can assist with any foot pain or injury you may have. Footwork Podiatry is situated in Roseville on Sydney’s North Shore and Sydney CBD. Footwork Podiatry takes top-quality care seriously and is your go-to source for any running related injuries. Find them in two convenient locations, in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinicto book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media, the Market Influencers. Early detection of skin cancer: Artificial Intelligence can help to save lives 2019-06-13T03:57:25Z early-detection-of-skin-cancer-artificial-intelligence-can-help-to-save-lives Digitisation has become an indispensable part of medicine. Nowadays, in certain areas Artificial Intelligence (AI) can support doctors with the same precision as an expert in their respective medical field. With the bodystudio ATBM master, FotoFinder Systems GmbH is now introducing an imaging system that enables physicians to take a new approach to the digital diagnosis of skin cancer. It delivers results in a matter of seconds and can significantly reduce the need for biopsies and excisions. Since 2013, FotoFinder has been focusing on earliest skin cancer diagnosis through Automated Total Body Mapping (ATBM) for fully automated photo documentation of the entire skin surface. Now, the company goes one step further with the new bodystudio ATBM master. Total Body Dermoscopy is the name of the method by which the entire skin surface is photographed with a special camera and flash system, without any reflections and with super-high resolution. This results in extremely clear clinical images that allow the physician to zoom into the full body photo to such an extent that the microscopic structure of a mole is already visible in the overview image. The doctor receives visual support from the fully automatic Bodyscan software, which quickly identifies the existing skin lesions in the whole body image and arranges them according to their relevance. In this way, the physician can quickly “scan” the moles visually without having to examine each one individually using a dermatoscope. Only the few moles that are atypical or suspicious are analysed with the digital dermatoscope. This leads to considerable time savings and enables the detection of even the smallest abnormalities. The waiting time for a diagnosis and thus patient uncertainty and anxiety are considerably reduced. In addition, this method reduces the sometimes painful excision of one or more tissue samples. “The future of skin cancer diagnostics lies in innovative, intelligent, time-saving solutions,” explains Kathrin Niemela, member of the FotoFinder management board. “Modern analysis methods are largely digital and support physicians in finding abnormalities in many ways.” Contrary to widespread opinion, most melanomas do not develop from an existing mole, but appear as new spots, "de novo", on apparently healthy skin. In most cases, the disease begins with a barely perceptible spot, often just 1 millimetre in size, which can already contain a malignant cell population of thousands. It is precisely these extremely small lesions that are often overlooked in a classic dermatological examination. Whole-body cartography with the new master technology visualises the moles of a patient in such a way that new lesions become visible at a glance. The physician is supported in the analysis and risk assessment of skin lesions by the expert software Moleanalyzer pro, which works with a powerful AI-based deep learning algorithm. According to a clinical study carried out by the Department of Dermatology at Heidelberg University Hospital, Artificial Intelligence came up with more accurate diagnostic results than the medical specialists involved in the study – and it takes the system less than a second each time.* For patients, the use of Automated Total Body Mapping in combination with AI means greater reliability in the earliest detection of skin cancer. “Compared to the more intuitive approach of a physician, who also includes patient history or genetic predisposition in the diagnosis, the algorithm is absolutely objective in its analysis”, explains Kathrin Niemela from FotoFinder. “The larger, better and more unique the data basis is, the more intelligent the system becomes in a short period of time, thanks to continuous training. Nevertheless, Artificial Intelligence cannot replace human intelligence and experience in the detection of skin cancer: In the end, the doctor decides what to do." FotoFinder bodystudio ATBM master is versatile: In addition to the platform for skin cancer diagnostics, the device offers optional modules for hair diagnostics, aesthetics as well as for the management of psoriasis patients using the PASIscan. System Launch Kathrin Niemela, member of the FotoFinder management board, will demonstrate FotoFinder bodystudio ATBM master at the “24th World Congress of Dermatology” from 10th to 15th June 2019 at booth no. G59 (Gate2) and will be happy to answer questions. Additional information about the imaging system can be found here: www.fotofinder.de Sports Podiatry Roseville Sydney CBD On Feet Injury Foot Pain Ankle Sprains Toes 2019-06-10T22:00:09Z sports-podiatry-roseville-sydney-cbd-on-feet-injury-foot-pain-ankle-sprains-toes Who should you consult first for an ankle sprain - a GP, Physiotherapist or Podiatrist? A sprained ankle is a common injury that many people will suffer from at some time in their lives. An unexpected movement can cause the foot to suddenly twist, forcing the ankle joint out of its normal position, and stretching or even tearing the ligaments around the ankle. People will often consult their GP or a physiotherapist as their first point of contact when they suffer an ankle sprain or injury. But a GP or physiotherapist may not always have enough experience and the specialised knowledge to effectively determine the extent of the injury and prescribe appropriate treatment to help you get relief from pain and provide a long-term rehabilitation plan to restore the ankle strength and movement. RELATED ARTICLE: Leading Sydney CBD and North Shore Sports Podiatrist New Toe Nail Bracing Treatment for Ingrown Toenails Eliminates Need for Surgery A delay in the correct treatment often means prolonging the recovery time, with the added risk of long term damage to the ankle. This can negatively impact daily physical activity, lead to an inability to take part in sports activities and result in lingering or recurring pain that can last for years. An incorrectly treated ankle sprain can even lead to the early onset of arthritis in the ankle. Mark Lin, the Principal Sports Podiatrist and Director for Footwork Podiatry, comments, “It’s really important to get the right diagnosis from the start in order to avoid long term damage. Seeing a sports podiatrist will ensure that you get the best rehabilitative treatment, to eliminate pain, restore full movement and function, and reactivate the muscles to support the ankle. Our specialised techniques will address any joint displacement and realign the ankle joint, facilitating a full and speedy recovery and prevent a recurrence. With timely treatment, our patients are usually able to get back to their usual level of daily movement including sports activity in the shortest possible time. In many cases, our treatment will not only restore optimal function but actually make the ankle stronger and more stable than before the injury. This is because we also address any pre-existing biomechanical issues during the treatment of the injury.” RELATED ARTICLE: North Shore Sydney CBD Foot Podiatrist Says Kinesiology Sports Tape Might Help Prevent Injuries and Reduce Inflammation Pain Footwork Podiatry will not only assess and treat your symptoms, but they will also perform a measurable and functional assessment to determine whether you are at risk of other pain and injuries. Their latest evidence-based assessment system allows them to collect meaningful data that converts to an accurate treatment plan as well as determine when you can get back to playing sports safely. “We believe the body has an incredible capacity to heal itself from injuries. Our range of revolutionary, evidence-based treatment modalities, advanced manual therapies, alternative solutions and unique hands-on treatment techniques work to stimulate the body’s own healing response. Using Foot mobilisation, Trigenics, low-level laser therapy, and corrective exercises, we offer the most effective treatment to treat a sprained ankle,” says Lin. The team at Footwork Podiatry undertake regular in-house training and ongoing professional development in order to stay at the forefront of musculoskeletal skills. This ensures that their customers receive the most up-to-date and evidence-based clinical assessment and treatment. Footwork Podiatry is situated in Roseville on Sydney’s North Shore and Sydney CBD. They are dedicated to improving the quality of life and achieving people's optimal well-being. Visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889 to get the best treatment advice for a sprained ankle and any other foot and leg injuries or conditions. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media, the Market Influencers. Sports Podiatry Roseville Sydney CBD On Foot And Leg Injuries In Active Children 2019-06-05T22:00:58Z sports-podiatry-roseville-sydney-cbd-on-foot-and-leg-injuries-in-active-children Foot and leg injuries in active children Most people will agree that living an active lifestyle is a big part of keeping fit and healthy, for children as much as adults. For children, this often means taking part in sports programs at school or at independent sports clubs. But all sports come with a risk of injury at some point, be it rugby, football, tennis or athletics, and the feet and legs are often first in the firing line. Active children and adolescents are increasingly susceptible to foot and leg pain, deriving from a number of causes: Sever’s disease is an inflammation of the growth plate in the heel of growing children, caused by repetitive stress to the heel. A tight calf is often the biggest contributing cause! A condition known as Osgood-Schlatter disease is an inflammation of the area below the knee, where the tendon from the kneecap attaches to the shinbone and is a common cause of knee pain in growing adolescents. RELATED ARTICLE: Roseville Sydney CBD Sports Podiatry Cures Runners Of Achilles Tendinitis, Runners Knee Shin splints, or medial tibial stress syndrome (MTSS), is another common injury that active children or adolescents can suffer from. Repetitive stress on the shinbone and the fascia that connect the muscles to the bones can cause inflammation and pain. This is especially true when sports are undertaken without warm-up or cool down exercise, or where there are underlying biomechanical factors such as flat feet, weak ankles, hips or core muscles. Mark Lin, the Principal Sports Podiatrist and Director for Footwork Podiatry, played representative basketball during his childhood in Auckland and sustained numerous foot and ankle injuries during this time. Now as a father who is still active in social basketball and running, he understands the impact that such injuries can have on an active lifestyle, and the importance of managing and preventing such condition. Says Lin, “Chronic or recurring symptoms occur when there is an interference to the healing process such as scar tissues, biomechanical stress, structural misalignment, or repetitive strain. Our hands-on treatment techniques help to eliminate these obstacles to healing and to promote the body’s natural healing response. Footwork Podiatry offers a range of non-invasive rehabilitative techniques that they believe are the first line of treatment for foot and leg injuries in children. Their specialised techniques include foot mobilisation, Trigenics, and ART (Active Release Techniques). RELATED ARTICLE: Foot Podiatrist from Footwork Podiatry in North Shore Sydney CBD Sports Clinic Explains Sore Ankle Flexibility, Growing Pain and Flatfeet Footwear Foot Mobilisation Techniques (FMT) is a manual therapeutic method that aims to naturally improve the position of the joints. The joints are taken through their natural motions to break up adhesions and restrictions, thereby allowing the body to naturally restore optimal biomechanics. TRIGENICS® is a neurological muscle assessment, treatment and training system which reprograms the way the brain communicates with the body. Principal Sports Podiatrist and Director for Footwork Podiatry, Mark Lin is the first Podiatrist in Australia to be trained and specialised in this unique neuro-muscular treatment system. Active Release Techniques® (ART) is an effective hands-on technique that reduces pain and improves movement and is globally recognised as a leading treatment for soft-tissue injury. “Our treatment modalities are safe, eliminate pain without medication or surgery and address the underlying biomechanical causes of foot and leg pain. Our specialised techniques are designed to ensure long term improvements, helping children to stay pain and injury free, achieve optimal function, and improve their overall sports performance.” Footwork Podiatry is situated in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media, the Market Influencers. Roseville Sydney CBD Sports Podiatry Recommends Heat And Ice For Foot And Leg Injuries 2019-05-20T22:00:56Z roseville-sydney-cbd-sports-podiatry-recommends-heat-and-ice-for-foot-and-leg-injuries Should You Use Heat, Ice, or Both for Foot and Leg Injuries? The use of heat, ice or both can be an effective first treatment for foot and leg injuries. But many people are unsure about which to use when, and the topic has generated a fair amount of debate. Using the wrong treatment at the wrong time, however, can do more harm than good, and further, prolong recovery time. It’s important therefore to clarify the conditions under which you should apply heat or ice. We spoke to Mark Lin and Wei Lee Sports Podiatrists at Footwork Podiatry in Sydney to find out the facts. RELATED ARTICLE: Roseville Sydney Sports Podiatry Foot Fungal Nail Infections Laser Therapy Solutions Heat increases blood flow "For muscle spasms, heat is your go-to application," says Lin, "Heat increases blood flow to the affected area, relaxes tight muscles and provides pain relief. Heat application can be a very effective strategy for managing chronic injuries." Lee says, "Athletes will often apply heat combined with massage prior to training or a match. This increases blood circulation and allows the muscles to stretch to optimal length. By increasing the muscles’ range of movement, heat and massage prepare the body for the rigorous exercise ahead." "Applying ice to muscle spasms will only further tighten the muscles, compounding the spasm and increasing the risk of further injury," Lin concludes. So when should you use ice? Lin says ice application is very effective for alleviating inflammation and soothing injured tissue. "Inflammation is seen as swelling, redness and tenderness to the touch in the affected area. This is an indication that the capillaries that run through the tissue have been damaged and are leaking blood and other fluids into the area." This damage is what causes inflammation and the use of ice is strongly recommended as a treatment. "It’s important to note that ice should always be wrapped in a cloth or towel before application and not be applied directly onto the skin," says Lee Methods for applying ice and the time intervals for application vary depending on the type of injury sustained. You should, therefore, consult with your practitioner before using ice treatment, to ensure that the injury is treated correctly. Using heat to treat inflammation or an acute injury can increase tissue bleeding and swelling, as heat causes the blood vessels to dilate. When heat is incorrectly used in a situation like this, it will exacerbate the condition and lengthen recovery time. When should a heat and ice combination be used? Lin says a combination of both heat and ice application is only recommended under certain conditions. "In the event of a torn or ruptured muscle, it should first be treated with ice to ease inflammation. Only once the inflammation has subsided can heat be used to relieve pain and speed up healing, by increasing blood flow to the area." "A technique utilising alternate hot and cold baths can be used to resolve inflammation and swelling, but once again it’s recommended that you seek professional advice before attempting this. If done incorrectly, you will run the risk of causing further damage," warns Lin. RELATED ARTICLE: Leading Sydney CBD and North Shore Sports Podiatrist Says Feet Problems Cause Low Back Pain, Footwork Podiatry Footwork Podiatry, situated in Roseville on Sydney’s North Shore and Sydney CBD, is there to help should you have an injury or condition that you think would benefit from heat or ice treatment. They offer advanced manual therapies and a holistic and corrective care approach, with a proven track record of success in resolving acute and chronic conditions, and they will gladly offer advice to get you on the road to recovery as soon as possible. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media, the Market Influencers. Roseville Sydney CBD Sports Podiatry Cures Runners Of Achilles Tendinitis, Runners Knee 2019-05-16T22:00:08Z roseville-sydney-cbd-sports-podiatry-cures-runners-of-achilles-tendinitis-runners-knee How to stay free of pain and injuries as a runner Running continues to gain popularity as a form of exercise, and for good reason - it’s an effective antidote to the modern sedentary lifestyle, it doesn’t require any special equipment and it delivers a dopamine boost. But on a far less happy note, statistics show that nearly 80% of all runners are injured every year. The repetitive force involved in running can put immense strain on the feet and legs, causing a number of common injuries. Mark Lin, the Principal Sports Podiatrist and Director for Footwork Podiatry, comments, “We see a lot of runners at our clinics, located in Sydney's CBD and Roseville, with various injuries - these are often due to not warming up properly and too rigorous a training schedule. Yes, fitness is important, but the joints of the feet and legs absorb a lot of impact during running and it’s vital to give them a rest. Conditions like Achilles tendinitis are very common, this occurs when the tendons connecting the heel to the lower leg muscles become inflamed. This can be caused by improper footwear, tight calf muscles or having naturally flat feet and can be avoided to some extent by a proper stretching and strengthening programme of the calf muscles. Runners knee, or Patellofemoral pain syndrome, refers to pain in the front of the knee and around the kneecap, and is generally caused either by maltracking of the kneecap and/or overuse from vigorous exercise.” Other conditions that runners can suffer from are Morton's neuroma, Metatarsalgia, Metatarsal stress fractures, Shin splints, plantar fasciitis, calf muscle strain or tear and ankle sprain. Morton's neuroma -a painful condition that occurs as a result of the thickening of the tissue surrounding one of the nerves leading to the toes. Shin splints -amongst the most common of running injuries, this occurs when the muscles, tendons, or the fascia covering the shinbone become inflamed and sore. Metatarsalgia -characterised by painful inflammation in the forefoot (ball of the foot) as a result of increased pressure in this area. Metatarsal stress fractures - tiny cracks in the bone, these are a sure sign of too much repetitive force on the leg bones. An occurrence of any of these conditions is an indicator that there are some biomechanical issues going on that have put the feet and legs under too much strain, and seeing a sports podiatrist is recommended. Footwork Podiatryoffers a range of alternative, non-invasive, and safe treatment techniques to treat the above conditions, along with specifically prescribed exercises to relieve symptoms as well as retraining the feet and legs to run in a more efficient pattern Foot mobilisation is a ‘hands-on’ treatment technique that diagnoses and corrects misalignment of the foot and ankle. It increases the range of joint mobility, improves proprioceptive feedback from the feet and reduces ‘pain messages’ sent to the brain by stimulating the joint mechanoreceptors. Active Release Techniques removes the build-up of scar tissue that occurs when the body tries to heal itself from an injury. Accumulation of scar tissue restricts the muscle from movement, causing it to becomes both shorter and weaker. The increased tension on tendons causes tendonitis, and nerves can become trapped. ART® provides lasting relief for repetitive strain or overuse injuries and the technique is suitable for anyone, including from children, athletes and the elderly. Low-Level Laser therapy (LLLT) is another effective treatment for a soft-tissue injury. Laser treatment penetrates deep into the tissue causing a photochemical reaction at a cellular level. This metabolic change is highly effective in stimulating tissue repair and relieving pain, and the treatment dramatically shortens recovery time and rapidly reduces swelling and inflammation. “At Footwork Podiatry, we incorporate laser therapy into our treatment protocols to promote and accelerate tissue healing of a wide range of acute and chronic lower limb conditions. Combined with other corrective care treatments, such as Foot Mobilisation Techniques and Trigenics®, we address the underlying cause of the problem for long-term results. LLLTis non-invasive, eye-safe, totally painless and often immediately analgesic,” says Lin. Footwork Podiatry takes top-quality care seriously and is your go-to source for any running related injuries. Find them in two convenient locations, in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media, the Market Influencers. New Media App Launches To Kill Off The Press Release 2019-04-30T04:15:39Z new-media-app-launches-to-kill-off-the-press-release A new technology platform has launches tomorrow made just for you. This tech platform called Story Match® will change the way that you receive your story pitches. No more emails, no more press releases and no more hassling PRs (I promise not to be one of those…) First, watch this! In 1.5 minutes it will explain it all to you… Story Match® is a two sided market place App and Desktop platform that allows brands to pitch story ideas to journalists, at the same time allowing journalists to select only what topics of stories they want to receive. Journalists, like you, set up their profile using 6 simple steps. You can select from up to 50 industry tags (food, finance, lifestyle, tech, etc etc) and can localise by State and Territories. If there’s a match on industry tags then you see the pitch. Using swiping technology you can scroll through stories, swipe left if you don’t like the story or right if you do. If you swipe right, it will open an immediate and private chat between you and the person who posted the pitch. The best bit…. The pitches have limitations – so brands can only upload selected images, a headline and up to 500 characters to bring their pitch to life. They then select which industry tag their story is relevant to, and localise it. So now you don’t need to read any more press releases or receive any more pitches that you’re not interested in. Story Match® was developed to improve efficiencies in the media industry, and allow all brands, no matter how big or small the opportunity to get their brand noticed. The tech platform has been developed by Founder and Director of Polkadot Communications Dionne Taylor – who has worked both as a journalist and a PR for the last 15 years. Dionne is available for an interview to chat about this new and exciting platform, built just for YOU! If interested in speaking with Dionne, please get in touch. Camp Quality Convoy Victoria returns to the road again for children’s cancer 2019-03-19T03:44:28Z camp-quality-convoy-victoria-returns-to-the-road-again-for-childrens-cancer I hope you're having a good day. We're reaching out to you today to see if you can help us generate interest for a very valuable children's charity... Camp Quality. The charity is once again hosting its Camp Quality Convoy Victoria to raise much funds to help children and families touched by cancer. Can you help us spread the word and generate some registrations amongst truck drivers and motorcyclists? A full press release is below (and attached). Below the press release is a dropbox link for images, and associated captions. If you need any of these images compressed and emailed direct please don't hesitate to ask. Kind regards, Alison Treloar Senior Account Manager Seftons 0422 093 639 alison.treloar@seftons.com.au Issue date: 19 March 2019 Camp Quality Convoy Victoria returns to the road again for children’s cancer It’s back! The Camp Quality Convoy Victoria will hit the road again on Sunday 7 April after a year off, with dozens of trucks and motorbikes expected to join the fun at Avalon Airport. Australia’s leading provider of aftermarket truck and trailer parts, Truckline has announced it will continue its generous support of the event and is also entering a special guest in the Convoy. The new International Pro-star demonstration truck will take a break from its tour around Victoria to feature in the day’s activities and is expected to draw a lot of interest from truck enthusiasts. For Truckline’s Territory Business Manager (VIC/TAS) Casey Stewart, this event holds special meaning for her and her family, after sadly losing her niece to childhood cancer at just five years of age. “I’m proud that Truckline is continuing their support of and involvement in this event and to see it back again after a hugely successful 2017 Convoy. It was a terrible tragedy for my family when we lost my niece, so I’m keen to do anything I can to support other families living with cancer,” Casey said. “Camp Quality is an incredible organisation that does so much for children growing up with cancer and their families. The programs and services offered to these children and their parents and siblings have a lasting impact and are such a great help through such a difficult time.” Camp Quality State Manager for Victoria, Tasmania and South Australia, Kendra Overall acknowledged that continued support from Truckline and other sponsors allowed the event to return and focus on raising as much money as possible. “With the ongoing support from Truckline and principal partner Viva Energy, we wouldn’t be able to hold an event like the Convoy and raise the money we do. Having corporate sponsors means all the funds raised by the truck drivers, the motorbike riders and the community at large supports Victorian kids to help children 0-13 deal with their own diagnosis, or the diagnosis of someone they love, like a brother, sister, mum or dad. We are there for them through the daily ups and downs of cancer. We create opportunities for the kids to be kids again: in-hospital, at home, at school and away from it all.,” Kendra said. “In the words of a family member: Camp Quality provides us with the opportunity to escape the daily treadmill of everyday life. To have smiles and laugher in the midst of a dark time is priceless.” Kendra told us. After a year off, this year’s Convoy will proceed slightly differently from earlier events, including the introduction of a Show and Shine following previous feedback. Registration fees for trucks and motorbikes in the Convoy are also substantially reduced this year, making the convoy accessible for participants, with all Convoy entrants encouraged to use the event to drive fundraising from their own networks. The Convoy will start from Avalon Airport at 8:00am on April 7, arriving back at the airport around midday where the Show and Shine and a range of family-friendly events will take place, including face painting for the kids, courtesy of sponsor Truckline. General entry is a gold coin donation, which includes the family activities on-site, and a raffle will be conducted to support the fundraising initiative. The day will conclude at 3pm. To register for the Convoy, go the website convoy.org.au ENDS About Truckline Truckline is Australia’s largest retailer of aftermarket truck and trailer parts, supporting all makes and models of North American, European and Japanese commercial vehicles. During the company’s 60 years servicing the Australian trucking industry, Truckline has built an extensive network of 22 company owned stores nationally, all with warehousing facilities. Owned by CNH Industrial, Truckline sources renowned products from leading suppliers around the world to cater for Australia’s unique conditions and climate. With a catalogue of more than 25,000 competitively priced parts and accessories, Truckline caters for all road transport needs. Whatever the age, make or model of the truck or trailer, Truckline’s highly skilled team is dedicated to providing parts to fulfil each customer’s requirement. Truckline is committed to keeping its customers moving. PHOTOS A dropbox link for photos is here: https://www.dropbox.com/sh/b03o5kzh1imzddx/AAAgtw51eknvp4dInvpXWE2na?dl=0 Captions are as follows (easily referenced with filenames): 1. Sponsor Truckline will be entering the new International ProStar demonstration truck in the convoy 2. Truckline’s Casey Stewart whose family has experienced their own childhood cancer tragedy 3. Truckline VIC TAS Territory Business Manager Casey Stewart with Truckline Hallam Manager Ian Miles 4. Truckline's Casey Stewart with the International ProStar demonstration truck which will join the Convoy 5. On the road at past Camp Quality Convoys 6. The line up from past Camp Quality Convoys 7. All parked up at previous Camp Quality Convoys 8. Truck drivers and motorbike riders alike gather for Convoy Dental Care Made Easier and Pain-Free with Dentist For Chickens 2019-03-12T12:55:26Z dental-care-made-easier-and-pain-free-with-dentist-for-chickens Dentist for Chickens is a leading dental clinic based in Newcastle, NSW. Dental care is not just about delivering the best treatment but, also to perform it with care.  In fact, we want to see you smile as we treat your dental concern tenderly. The comfort of the patient is high priority and that is the very approach Dentist for Chickens adopt while delivering top-class services. We offer dental services in Swansea, Edgeworth, Raymond Terrace and Newcastle region. Sitting in a dentist chair is not an easy position to be at! Patients are quite nervous and most of the times suffering from pain. Putting these patients at ease is the first goal for dentists even before they begin to analyse the course of treatment. The caring and supportive team at Dentist for Chickens ensures that a client’s first visit is always comfortable and positive. Patients can expect the most gentle and caring experience at the clinic. We are a team of friendly yet skilled dental care professionals who adopt the most client-friendly techniques to treat all kinds of dental concerns. Dental care has come a long way to establish the stream as a highly comfortable one! The credit for the same goes to the technological advancements in the field. Adopting modern dental technology has enabled the Dentist for Chickens to deliver an unmatched quality of dental care without reducing the comfort level of clients. Bringing a smile their faces has become a lot easier! We specialize in children dentistry, dental implants, cosmetic dentistry, restorative dentistry, and root canal treatment. Patients fret going to a dentist for several reasons. Most importantly because a specific treatment may put them through a lot of pain or because the discomfort can be prolonged. One of the experts at Dentist for Chickens says, “Over the several years of our service, the greatest challenge is not to deliver the best treatment. It is to make a nervous client comfortable enough to make them positively respond to the treatment. We at Dentist for Chickens specialize in putting the client at ease.” The team offers a wide range of specialised dental treatments in a most-friendly manner. Clients are assured of pain-free dentistry that to the adoption of advanced dental technology. Everything from dental extraction to implant, dentures, children’s dentistry, and several other expert services are offered with utmost care. Dentist for Chickens claims that a patient’s first visit to their clinic will be totally comfortable. Their ‘Gentle First Visit Guarantee’ shows how confident the team is when it comes to taking good care of their new patients. Treatments are customised and personalised according to the comfort level of the clients to achieve the best and desired results. These services set this dental clinic apart from the others in the dentistry league. Dentist for Chickens is committed to bring smile on people’s face with utmost ease. To know more about the services, visit: https://dentistforchickens.com.au/ Best Affordable Cryolipolysis Fat Loss Cosmetic Clinic in Wollongong Uses CLATUU System For Great Results In The Illawarra 2019-03-08T08:08:39Z best-affordable-cryolipolysis-fat-loss-cosmetic-clinic-in-wollongong-uses-clatuu-system-for-great-results-in-the-illawarra Australians are taking to the idea of using different temperatures to change their appearance and win the battle of the bulge with a growing number of Australians are opting to get really cool in order to look hot by using fat freezing treatments such as those offered by aesthetic clinics like Platinum Face and Body Clinic in Wollongong, NSW.Giving Fat Deposits the Cold ShoulderPlatinum owners Jacinda McKay and highly qualified cosmetic injections specialist and RN Shelley Stevens, have chosen the freezing approach to shape and contour the body. It does this by eradicating stubborn fat cells which don’t disappear easily, even with careful diet and regular exercise. And it does so without surgery, anaesthetics, or too much downtime, using a medical aesthetic device which changes the temperature of fat cells in the body.From a sweet beginning when scientists noticed that eating ice blocks tended to produce dimples in the cheeks of children, further research and development has resulted in a treatment now called Cryolipolysis (or Cryo for short) and the invention of aesthetic machines that can provide far more extensive results than an ice block. More than seven million procedures have since been carried out globally. The procedure works by specifically targeting the fat cells, and freezing them without any damage to the surrounding cells. The cells killed in this way are then collected and processed by the body before being permanently eliminated over a period of time.How Cryolipolysis Devices WorkCryolipolysis devices are aimed at treating specific areas where obvious stubborn fat deposits mar an otherwise almost ideal body contour. These deposits can take the form of unsightly love handles, muffin tops, bulges on the abdomen, outer hips and back bulges, or flabby inner arms and thighs.And it’s important to remember, that not all devices are created equal! If you are considering cryolipolysis, choose high standard technologies that have been clinically proven to have high efficiency. Look for real-life testimonials (by real people not paid celebrities), clinical trials by medical experts (these should be documented and easily available using a Google search), before and after photos and word of mouth as evidence to support the claims of efficiency. The last thing you want is to spend money on inefficient fat freezing treatments that yield no results! The state of the art CLATUU device used at Platinum Face and Body uses the worlds only patented 360 degree cooling applicators, and has two handsets. This can lessen the number of treatments needed through providing more thorough treatment in any given area, or by enabling two areas to be treated simultaneously.Cryolipolysis Aids to Diet ProgrammesCryolipolysis is not intended to be seen as a replacement for weight loss programmes, exercise, or a healthy lifestyle, but rather as a supplemental process which increases their effectiveness by doing away with pockets of fat that are extremely difficult to remove. Nor is it a quick fix, as results can take one to two months before really starting to show, and continue to become even more noticeable for 30-60 days after that. Additional treatments, when required to treat new areas or extend the work already done, are usually carried out at two monthly intervals.Where the strength of this type of treatment lies, according to the Platinum owners, is in Cryo’s long-lasting effects, as the dead fat cells are eliminated from the body permanently. It also involves little or no downtime, and pain levels are restricted to very slight discomfort sometimes felt at the initial stages of the treatment.Further InformationTo find out more about Platinum Face and Body Clinic’s services, reach Shelley and her experienced team by visiting the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online or call +612 4200 9468.Syndicated by Baxton Media. Why Do My Heels Hurt - Plantar Fasciitis Says Leading Sydney CBD and North Shore Sports Podiatrist 2019-02-19T23:00:26Z why-do-my-heels-hurt-plantar-fasciitis-says-leading-sydney-cbd-and-north-shore-sports-podiatrist If you experience a sharp stabbing pain in your heel, especially first thing in the morning, you may have a condition called plantar fasciitis. Heel pain is one of the most common complaints patients bring to podiatrists. Heel pain to the extent that it disrupts your preparation for the day, is cause for some concern. Leading Sports Podiatrist and director of Footwork Podiatry in Sydney, Mark Lin, understands this common complaint and possibilities for treatment. "The plantar fascia is a collection of strong connective tissue and ligaments that support the foot arch," says Lin. "Composed of a broad band of collagen fibres, the plantar fascia absorb walking related shock, and any time you are pounding your heels down while you walk, all that shock goes to the plantar fascia." It seems too much hard walking and not enough cushioning can damage the plantar fascia. Fallen arches and flat feet unbalance the biomechanical system of the feet and can contribute to the development of the condition. Lin agrees and adds, "Wearing high heels often can lead to development of plantar fasciitis, as this causes the Achilles tendon to tighten." Sorry Jimmy Choo! "The condition is also more prevalent with ageing, as the heels naturally flatten as we grow older, putting tension on the ligament," Lin says. Why does my heel hurt in the morning? A sore heel in the morning, also known as ‘first-step’ pain, is post static dyskinesia which is pain that’s worse and most noticeable after rest, or after getting out of bed in the morning. Lin comments, “During the day, the fascia adapts to the impact of daily movement but during sleep, the ligaments and connective tissue of the foot and calf naturally contract. When stretched out again as you take your first morning steps, this can cause a sharp stabbing pain. This is a typical indication of strain on the tendons and fascia”. Nerve entrapment A nerve entrapment condition called Baxter’s neuritis can also be caused by plantar fasciitis and is often misdiagnosed as plantar fasciitis, as the symptoms overlap. "Neuritis in the foot is fairly common, as the nerves can easily be damaged when any other part of the foot suffers an injury. In the case of plantar fasciitis and Baxter’s neuritis, small tears in the plantar fascia cause inflammation and thickening of the tissue. This can pinch or trap the Baxter’s nerve, which runs under the plantar fascia," says Lin. The pain is often described as a shooting pain from the heel to the middle of the foot, and some sufferers are unable to stand on their feet for more than a few minutes. What’s worse is that pain medication may not bring relief. Heel spurs Chronic inflammation and pulling on the plantar fascia can result in the development of a heel spur. This is a bony growth that develops underneath the heel bone or on the back of it and is also related to tightness in the Achilles tendon. A heel spur can become very painful, especially when it rubs on the Baxter’s nerve. Treatment for heel pain Heel pain treatment is focussed on reducing pressure on the heel and alleviating the stress in the soft tissue of the foot. Footwork Podiatry offer various non-invasive treatments to alleviate heel pain, with Foot Mobilisation Therapy and Trigenics® being principal among these. Foot Mobilisation Techniques (FMT) is a hands-on therapeutic method used to treat musculoskeletal conditions of the foot and leg. Lin says, "FMT improves joint mobility by breaking up connective tissue adhesions and restrictions around the joints. Freeing up these restrictions and relieving stiffness improves the position of the joints to naturally restore optimal biomechanics." What is Trigenics? On the other hand, TRIGENICS® is a neurological muscle assessment, treatment and training system which reprograms the way the brain communicates with the body. Mark Lin is the first Podiatrist in Australia to be trained and specialised in this unique neuro-muscular treatment system. Says Lin, “When a joint, tendon, muscle or ligament suffers damage, stress or injury, their nerve sensors send improper or false signals which confuse the brain. The brain responds by sending false controlling signals to the muscles and tendons. These muscles then become neurologically tight or weak, causing dysfunctional joint movement through a process known as neurological inhibition. If left untreated, this leads to weak links and abnormal muscle pull patterns, resulting in chronic pain, re-injury and deterioration”. Footwork Podiatry employ a multi-modal treatment system, combining Trigenics® with a number of other treatment techniques for a cumulative therapeutic effect and enhanced treatment outcome, Radial Shockwave therapy is another cutting-edge technology. This technique uses high-intensity sound wave treatment to break down scar tissue or adhesions and stimulate tissue repair. The sound waves penetrate up to 4cm deep and create therapeutic cavitation bubbles and microscopic biological effects within the tissue, activating the body’s natural healing mechanisms. Shockwave therapy has proven to be effective where around 80% of patients report a substantial improvement of their condition after only three treatment sessions. Contact Footwork Podiatry to find out how Foot Mobilisation Therapy and Trigenics® can assist with your heel pain. They can help reduce reliance on medication for pain relief for chronic conditions and they will perform a measurable and functional assessment to determine whether you are at risks of other pain and injuries. Their evidence-based assessment system allows them to collect meaningful data that convert to an accurate treatment plan. Footwork Podiatry are situated in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. This information is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. Syndicated by Baxton Media. Leading Sydney CBD and North Shore Sports Podiatrist Explains Why Manual Therapy is the Preferred Alternative Treatment for Bunions 2019-02-17T23:00:52Z leading-sydney-cbd-and-north-shore-sports-podiatrist-explains-why-manual-therapy-is-the-preferred-alternative-treatment-for-bunions If your big toe points towards your smaller toes, or you have a bony growth on the side of your big toe, you probably have a condition called Hallux Valgus commonly known as bunions. This deviation of the big toe towards the smaller toes causes a bony growth or bunion to form on the side or over the top of the big toe joint. Bunions are usually but not always immediately painful and can make wearing shoes difficult and uncomfortable, says leading sports podiatrist and director of Footwork Podiatry in Sydney, Mark Lin. "They can also cause embarrassment due to the change in appearance of the sufferer’s feet." Studies show that symptoms often only occur after the condition has progressed to an advanced level. Therefore by the time a bunion starts hurting, significant irreversible damage has already occurred. Lin's associate, Wei Lee says "Bunions are generally believed to be caused by wearing shoes that are too narrow or tight, inherited genetic traits or by medical conditions such as rheumatoid arthritis." Lin adds, "Stress on the foot from participating in sports can also be a cause. However the primary cause is often due to an underlying biomechanical problem in the feet, resulting in a compensation which results in a bunion being formed." Bunions are caused primarily by the way that a person walks and stands. Misalignment of the ankle, restricted joints in the foot, inactive foot muscles, flatfeet and foot pronation can all contribute to the development of a bunion. If left untreated, deviation of the big toe is likely to increase over time, resulting in the bunion getting larger. This can lead to secondary issues including osteoarthritis. The smaller toes may also develop deformities causing hammertoes or clawed toes. Both bunions and hammertoes are progressive and do not go away by themselves. Introducing an Alternative to Bunion Surgery While surgery is the traditional treatment for bunions, most people would rather avoid it due to the cost, pain involved and protracted recovery time. Fortunately, there is a less invasive and more effective alternative. Foot mobilisation is a technique which corrects the misalignment of the foot joints and strengthen the muscles around the joint to reinforce the correct position. Foot Mobilisation Techniques (FMT) is a manual therapeutic method to treat musculoskeletal conditions of the foot and leg, and is widely recognised by therapists including chiropractors, physiotherapists and osteopaths. Mark Lin and partner Wei Lee of Footwork Podiatry are experienced practitioners in this technique. “The treatment helps not only in improving the alignment of the big toe but also addresses the underlying problems that cause the bunion. This is combined with corrective exercises to strengthen weak and tight muscles and soft tissue that has been compensating to hold the big toe in the misaligned position.” says Lin. "Foot mobilisation has a high success rate and is recommended as early as possible, even if the sufferer feels no pain. The sooner treatment is started, the sooner the underlying cause can be addressed, improving the chances of correcting the misalignment and reducing the bony growth." says Lee. In many cases, when treatment has been delayed, the chances that the deformity can be fully corrected is unlikely. However it is still possible to reduce pain, improve the function of the foot, maintain mobility of the bunion joint, and prevent the bunion from getting worse. FMT therapy aims to improve the position of the joints to allow your body to naturally restore optimal biomechanics. The joints will be taken through their natural motions to break up adhesions and restrictions and simple corrective exercises will be prescribed to maintain effect of the treatment. FMT Therapy still viable after bunion fusion surgery Foot mobilisation treatment is still beneficial even after bunion surgery. The big toe joint plays a significant part in our ability to walk and once the joint has been fused, our body compensates. Restriction of the joint can lead to foot, ankle, knee, hip and even lower back issues. Long term management is likely to be necessary to maintain optimum function of the lower limb. Why Foot Mobilisation is the preferred treatment of choice for bunions A safe alternative treatment to treat bunions naturally and guide the joints and big toe to their correct position without orthotics or invasive surgeries A corrective approach that not only treats the symptoms but addresses the underlying cause of the problem, allowing the body to heal naturally. The therapy allows you to continue normal daily activities in most cases. Mark Lin, the Principal Sports Podiatrist and Director for Footwork Podiatry elaborates, “At Footwork Podiatry, our sports podiatrists are highly trained and experienced in unique techniques to fix foot and ankle problems. We help you to feel better, move better and perform better without medication, surgeries, or changing your footwear in a majority of the cases. We believe the body has an incredible capacity to heal itself from injuries. Chronic or recurring symptoms occur when there is an interference to the healing process such as scar tissue, biomechanical stress, structural misalignment, active trigger points or repetitive strain. Our hands-on techniques help to eliminate this interference to healing, by stimulating the body’s natural healing response.” Footwork Podiatry focus on diagnosing and treating foot and ankle pain using advanced musculoskeletal techniques. They are experts in lower limb pain and injury treatment and are committed to providing holistic health care. Get in touch with them to experience the benefits of this new and improved bunion therapy. Footwork Podiatry are situated in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media. New Toe Nail Bracing Treatment for Ingrown Toenails Sydney CBD Sports Podiatrist 2019-02-13T00:00:13Z new-toe-nail-bracing-treatment-for-ingrown-toenails-sydney-cbd-sports-podiatrist Ingrown toenails sufferers know just how painful and uncomfortable a condition that can be. Ingrown toenails can occur at any age, due to everyday movement or lifestyle habits. There are a number of causes of this painful condition, here are some causes. Improper trimming- cutting the nails too short can cause ingrown toenails. It’s important to clean the feet before trimming, and then cut the nail straight across using nail clippers or manicure scissors. Tight-fitting footwear - shoes, socks and tights affect the condition. If feet hurt when wearing shoes, something’s not right - maybe the shoes are too tight. Trauma- Athletes are more likely to get ingrown toenails from repeated pressure on the toes such as by kicking or running. Pressure from abutting toes - this can be caused by deformities of the smaller toes. Pincer nails - is an extreme curve in the nail can cause the nail to dig deeper into the skin. Pincer nails are more common as people age. The treatment for severe ingrown toenails has traditionally been surgery, Nail bracing is a revolutionary new treatment that is Simple, whereby the brace is simply bonded across the surface of the nail, and does not need to be pre-stressed or shaped. It's Quick, applied in seconds and delivers a speedy healing process. Best of all it is Painless, the treated nail is gently lifted out of the nail fold. Mark Lin and partner Wei Lee of Footwork Podiatry in Sydney are known as the leading authorities for the provision of the nail bracing treatment in Australia. “Ingrown toenails are very common and anyone from kids to the elderly can suffer from them. Tight footwear, lifestyle habits or biomechanical factors such as flat feet and foot pronation can all cause ingrown toenails. However, some people are just genetically more predisposed to having ingrown toenails” says Lin. Lee says, “Nail bracing is a unique ingrown toenail solution using a toenail brace that corrects unnatural toenail curvature - the source of ingrown toenail pain. With this method, the treated nail is gently lifted out of the nail fold over time without pain.” While surgery has a high success rate of curing ingrown toenails permanently, it appears nail bracing provides the perfective alternative for people with needle phobia and shortens the healing time and reduces the risk of infection (particularly in people with in diabetes). Lin explained, "The BS Brace System has been used successfully worldwide in over 30 countries for 29 years. It was first launched in Australia in 2015." Footwork Podiatry are the first and only trained providers in Sydney to offer this revolutionary treatment. The BS Brace is a game changer. Using highly advanced technology, the treatment involves mounting a flat fiberglass brace to the ingrown toenail. The brace creates a spring tension that gently lifts and holds the toenail out of the nail bed, straightening the nail and the nail bed in the process. "The basic principle is based on the same physical laws as that of a leaf spring, using pressure and counter pressure. The brace fits the shape of the nail automatically and the resulting resetting forces shape and flatten the nail," explained Lin. “The nail brace is absolutely safe and suitable for everyone, even those who have diabetes. The mission is to provide alternative treatment to people currently suffering from ingrown toenails as well as the millions who are susceptible to developing the condition,” says Lee. Footwork Podiatry are situated in Roseville on Sydney’s North Shore and Sydney CBD. (Ingrown toenail nail bracing only available in Roseville). Contact them to receive the best treatment advice for ingrown toenails. Passionate about helping people to improve and maintain their health, Footwork Podiatry believe that looking after the feet is the key to maintaining an active healthy lifestyle. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee on +61 2 9416 7889. This information is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media. Illawarra Non-Surgical, Anti-Ageing Dermal Fillers Are Popular Cosmetic Treatments in Australian Skin Clinics Near Me 2019-02-12T08:28:15Z illawarra-non-surgical-anti-ageing-dermal-fillers-are-popular-cosmetic-treatments-in-australian-skin-clinics-near-me Very effective in the fight against ageing, dermal fillers are playing an ever-increasing role in the global aesthetic and cosmetic treatment sector. And clinics like Platinum Face and Body Clinic near Wollongong, NSW, are finding that more and more Australians are following this global trend aimed at boosting the body’s own anti-ageing treatment mechanisms, which become less effective as the years go by.Different Jabs for Different TasksWhile injectables of various sorts have become increasingly popular as an alternative to cosmetic surgery in the past few years, not all work the same way, deal with the same bodily systems or contain the same ingredients. The first major players in the field were based on botulin toxin and were used to relax specific facial muscles temporarily, lessening the wrinkles caused by emotions like laughing, frowning and crying.Dermal fillers, on the other hand, don’t target the muscles, rather going for plumping and adding volume in order to soften the wrinkled and sagging effects of ageing. Instead of addressing the roadmaps left by our emotions, like frown and laugh lines, these look at the ones that don’t go away, even when the face is relaxed. These include sunken cheeks and temples, and the deep lines that run down from the sides of the nose to the chin. Fillers are also used for plumping up the lips and lessening the unattractive vertical lines that crease them.Replenishing the Body’s Wrinkle FightersDermal fillers contain hyaluronic acid. This acid is used by the body to bind water for joint lubrication and to create a moisture cushion to absorb shock. But it also boosts the production of collagen and stimulates collagen’s bonding with another protein, elastin, which serves as its partner in the fight for skin health. All three (TA, collagen and elastin) are produced in sufficient quantities by the body in the earlier years of life, but natural production and supply dwindle with age.Dermal filler treatment is simple and quick and requires nothing more than a topical anaesthetic to deal with any pain experienced during the injections. There’s very little downtime, and the effects of a single treatment can last anywhere from 6 to 24 months, depending on the individual.Words of Warning and AssuranceAlong with the rise in popularity of dermal fillers as an aesthetic treatment, have come some questions about its safety and its side-effects. Some of these have been attributed to limited regulation regarding the equipment and products used, and the practitioners providing treatment in some parts of the world.Platinum owners and operators Jacinda McKay and Shelley Stevens, a registered and cosmetic nursing specialist, pride themselves on the safety and quality of its medical-grade aesthetic treatments and ensure all equipment, treatment products and injectables which are registered with the Australian Register of Therapeutic Goods.However, they stress the importance of a medical history in pre-treatment consultations with their clients; and discuss any concerns the histories raise. They also warn clients that fillers should not be used on inflamed skin or areas where there is (or has been) any sort of skin disease; or in instances where the immune system has been compromised either by a medical condition or because of immunosuppressive therapy.To find out more about Platinum Face and Body Clinic’s services, reach Shelley or co-owner Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. Aesthetic Cosmetic Treatment Devices Experience Growth Demand In Corrimal For Injectables, LED Lighting Therapy and Fat Loss Solutions Near Wollongong 2019-02-11T08:25:07Z aesthetic-cosmetic-treatment-devices-experience-growth-demand-in-corrimal-for-injectables-led-lighting-therapy-and-fat-loss-solutions-near-wollongong There’s no getting around it. The wave of people opting for minimally-invasive beauty and rejuvenation treatments is swelling to near tsunami levels. And the soaring demand is having a positive spin-off involving to the tune of multiple billions on the sub-sectors of the burgeoning non-surgical industry. One of the sectors set to benefit the most includes the developers, manufacturers and suppliers of the devices which allow cosmetic clinics like Platinum Face and Body Clinic in Corrimal, Wollongong, NSW, to meet the escalating demand for treatment without a scalpel.Developers and manufacturers have been largely responsible for the growth and diversification of the market now aimed at applying a more medical approach to non-surgical treatments for those in need of rejuvenation and reconstruction because of genetics, age, obesity or trauma. And in the course of doing so, they have established an ever-growing device market. Market research predicts revenue from this sector could reach $17 billion (USD) in 2023, at a CAGR of close on 11 per cent. This will put the global market nearly $7billion up on the expected 2018 figure, and $10billion up on the $6.5billion figure reported for 2015. And it far extends the predictions made in 2016, which suggested the market would be worth $11.2billion by 2021.Technology and the Cosmetic MarketMinimally-invasive cosmetic procedures have been trending in beauty-obsessed countries like the US for decades and the US still dominates the aesthetic device market with a share of 40 to 50%. However other nations are increasingly joining the queues at clinics and other outlets which provide cosmetic therapy treatments. And Australia is right in there with the rest of them, according to market research results. Already back in 2016, the Australian aesthetic medical device market was already sitting at around $4billion.Changing the Face of Aesthetic ClinicsThe machines produced to power the aesthetic market have changed the way beauty treatment is viewed by society and how it is implemented. They have also lifted many of the traditional beauty salons (now clinics), where beauticians once relied almost exclusively on the applications of creams, potions and lotions, to a new whole new level. Today practitioners brandishing special qualifications, like Platinum’s co-owner, RN, and Cosmetic Nursing graduate, Shelley Stevens, are working with devices that offer a wide range of cosmetic solutions.While in some cases the devices use needles, an increasing number utilise sound or light waves emitted by lasers, LED lighting, radio or ultrasound, and use the energy produced at adjustable frequency levels to address a wide range of aesthetic treatments. And with new developments in technology, new devices and updates are increasing the efficiency, effectiveness and scope of the existing medical aesthetic treatments and allowing for the introduction of new treatments and protocols for an ever-widening array of cosmetic problems. These include everything from body contouring through fat cell destruction, to skin tightening and wrinkle or scar removal.Aesthetic clinics such as the Platinum Face and Body Clinic in Corrimal, Wollongong, Australia, are now structuring their treatments round available technology to ensure the best outcome for those seeking treatments which don’t involve surgery and require little downtime. To find out more about Platinum Face and Body Clinic’s services, reach Shelley or co-owner Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media.