The PRWIRE Press Releases https:// 2017-08-14T00:00:58Z Thought rugby was popular? Try video games 2017-08-14T00:00:58Z thought-rugby-was-popular-try-video-games Wellington, New Zealand – 14 August 2017 – New research by Bond University in Queensland and the Interactive Games & Entertainment Association (IGEA) has found a staggering 98 per cent of New Zealand families have video game devices, eight out of 10 owning multiple game devices. Digital New Zealand 2018 studied 807 New Zealand households and 2,288 individuals, revealing 67 per cent of Kiwis play video games; close to half of all players are female (47%); 44 per cent of over 65s play; and the average player age is 34. Dr Jeff Brand, lead author of the report and Professor of Communication and Media at Bond University, said mainstream acceptance of video games and an increase in devices has translated to a ‘broad church’ of players. “Interactive games have become a huge part of our culture and while the key reasons remain playing for fun and to pass time, games increasingly serve other uses. New Zealanders are playing for social connectedness, whether that be with family or friends. They’re playing to reduce stress, to be challenged, to learn, to keep the mind active, or for physical and mental health benefits.” The Digital New Zealand 2018 study highlighted significant growth in the use of games in schools. More than half of New Zealand parents (59%) stated their children have used video games for school curriculum compared to 38 per cent in the 2016 report. Seven in 10 parents believe games can be effective for teaching students. “In the last five years we’ve seen a big increase in the amount of educational video games and we've watched levels of sophistication grow,” said Dr Brand. “These games are used to increase engagement, student motivation, promote critical thinking and problem solving across all subject areas including maths, science and reading.” Dr Brand said that games are not only a powerful way to get kids interested in technology, they can increase social connectedness. “Over time, gaming has become much more social. Online gaming for children is often a shared experience that can improve social connectedness in and out of the classroom.” Ron Curry, CEO of IGEA, said that the sale of digital games in New Zealand grew by a 20 per cent compound annual growth rate in the last three years. “Digital New Zealand 2018 shows how the state of game play in New Zealand has progressed. Everyone plays, and they consume games just like any other media with 85 minutes the average daily total of all game play. More than that, Kiwis recognise the value of games, beyond entertainment, in the family home, schools, workplaces, health care settings and socially.” Other key findings of the Digital New Zealand Report 2018 include: Never too old to play games – Over 65s make up the largest and fastest growing segment of people new to games. 44% of those aged 65 and over play video games. 73% of players are aged 18 years or older. The family that games together, stays together – Half of parents play video games together with their children in the same room. One in four play video games together with their children online, and most parents (86%) have talked with a child about playing safely online. Gaming for health – New Zealanders value play for better health and positive ageing, whether that be to improve thinking skills (85%), improve dexterity (76%) or manage pain (52%). Almost ninety per cent say they play to increase mental stimulation, 76 per cent state video games help fight dementia, and 46 per cent agreed playing games can help increase mobility. About Digital New Zealand 2018 Digital New Zealand 2018 is the fifth study in a series of national research that began in 2009. The report, which is based on a study of 807 New Zealand households and 2,288 individuals of all ages in those households, looks at the demographics of Kiwis who play games, play habits, behaviours and attitudes. About IGEA IGEA is an industry association representing the business and public policy interests of New Zealand and Australian companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit www.igea.net. Media spokespeople available · Ron Curry, CEO of IGEA · Dr Jeff Brand, Professor, Bond University, and lead author of the report · Consumer case studies and subject matter experts For all interview requests, please contact Amy Rathbone, Espresso Communications, on +61 2 8016 2220 or igea@espressocomms.com.au. Serious as, bro: NZ study reveals games’ benefits 2017-08-14T00:00:40Z serious-as-bro-nz-study-reveals-games-benefits Wellington, New Zealand – 14 August 2017 – Kiwis have embraced the opportunities video and computer games present in health, aged care, school, learning and work settings, according to new research by Bond University and the Interactive Games & Entertainment Association (IGEA). Digital New Zealand 2018 studied 807 New Zealand households and 2,288 individuals of all ages in those households, with more than half (59%) of parents reporting their children have used video games for school curriculum, compared to 38 per cent in 2016. Dr Jeff Brand, lead author of the report and Bond University Professor, said the number of older New Zealanders playing video games is also on the up, and for good reason. “There are certain stereotypes that society has created about video games – and our research breaks every one of them,” said Dr Brand. “Over 65s continue to make up the largest group of players new to games, and they’re playing to achieve specific health and ageing outcomes. We have also seen a significant uptake of games in schools and the workplace. Games play a fundamental role in how we connect, stay healthy, and learn.” New Zealanders are looking to games for positive ageing. Almost 90 per cent of adults surveyed say they believe video games can increase mental stimulation, 76 per cent state video games help fight dementia, and half of respondents agreed playing games can help increase mobility. Kiwis also value play for better general health, stating playing games can improve thinking skills (85%), improve dexterity (76%) and manage pain (52%). Kiwis are increasingly utilising games in the workplace. A third of New Zealanders have used games to improve work knowledge, and one in four have learnt health and safety rules with the help of games designed for this purpose. Games also make a significant contribution to the economy. Digital game sales grew at a compound annual growth rate of 20 per cent over the last three years. Three-quarters of Kiwis agreed making games locally benefits the New Zealand economy. Ron Curry, CEO of IGEA, said: “This research gives us the data to support the anecdotes that we hear every day. The medium has been accepted and normalised. Moreover, because they’re so engaging and enjoyable, we’re seeing games move to serve uses beyond entertainment in education, health and business training. That’s where the medium gets really exciting.” Other key findings from Digital New Zealand 2018 include: · Kiwis consume games just like other entertainment media – Ninety-eight per cent of homes with children have computer games, eight out of 10 own multiple devices. 85 minutes is the average daily total of all game play. · The modern face of gaming – Two-thirds of all Kiwis play video games; 47% of players are female; 73% of players are aged 18 years or older; the average player age is 34. · Call for diversity – 62% of adult players say games need more age diversity in characters. About Digital New Zealand 2018 Digital New Zealand 2018 is the fifth study in a series of national research that began in 2009. The report, which is based on national random sample, looks at the demographics of Kiwis who play games, play habits, behaviours and attitudes. About IGEA IGEA is an industry association representing the business and public policy interests of New Zealand and Australian companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit www.igea.net. Media spokespeople available · Ron Curry, CEO of IGEA · Dr Jeff Brand, Professor, Bond University, and lead author of the report · Case studies and subject matter experts For all interview requests, please contact Amy Rathbone, Espresso Communications, on +61 2 8016 2220 or igea@espressocomms.com.au. PHOTO & VIDEO OPPORTUNITY | Your Shot Melbourne DJ Showcase - Passionate Contestants and Awesome Headliners | Saturday 12th & Sunday 13th August 2017 2017-08-09T23:30:00Z photo-video-opportunity-your-shot-melbourne-dj-showcase-passionate-contestants-and-awesome-headliners-saturday-12th-sunday-13th-august-2017 ** PHOTO & VIDEO OPPORTUNITY ** Photo/Video opportunity: Interview Headline Acts - Passionate VIC Contestants - Your Shot Director & Founder - Head Trainers Available for interview: Steve Pillemer - Your Shot Director and Founder, who has taken Your Shot from Australia to global markets including USA and China Sippy and 15 Grams – Your Shot alumni now running The DJ Academy, they have coached some of the brightest up and coming DJ talent, produce music and have both international and local residencies on their resume Contestants – diverse group of young Aussies with a serious passion for music who have learnt the tricks of the DJ trade for the past 6 weeks, with the hope to carve out a career within the tough music industry Local Headliners ­– Melbourne-grown talent including Orkestrated, Jesse James, YROR? and Short Round. Event Details: WHAT: Your Shot presented by Alcatel DJ Showcase WHEN: Saturday 12th and Sunday 13th August 12pm - 8.30pm WHERE: Royal Melbourne Hotel, 629 Bourke Street, Melbourne, VIC 3000 Background: Your Shot presented by Alcatel, is an Australian DJ competition (in its 8th year) which anyone can enter, with or without experience, the only requirement is a passion for music. This year, saw 10,000 young Aussies register. 360 were selected across Brisbane, Sydney and Melbourne for a 6-week intensive training course from some of the industry’s best at The Training Academy. On the weekend, 120 Melbourne contestants will battle it out for 2017 bragging rights and the opportunity to experience and perform at a leading global music festival, alongside world-famous DJs. Your Shot presented by Alcatel is a one-of-a-kind local DJ competition that provides a unique opportunity for Aussies with little or no DJ experience to transform their passion for music into a career. Taking the east coast by storm, 2017 will see 800 contestants trained by some of Australia’s best DJ talent over six weeks at The Academy and then perform in the hopes of taking home the title of Your Shot 2017 winner. “Your Shot isn’t about the end goal, it is about the beginning, helping aspiring DJs take the first steps to follow their passion for music. I want them to look up at their favourite DJ and think it’s an achievable goal, not just a dream”, said Your Shot Director, Steve Pillemer. "Your Shot is so much more than a competition, it’s a family, a community. We are thrilled to have established Melbourne DJ’s come and support our up-and-coming artists. We can't wait for a stellar 2017 showcase", he added. Carmel McGregor, one of the 120 contestants to perform in the Melbourne Showcase. Carmel is seriously passionate about music and after hearing of friends who had previously competed in Your Shot she was determined to enter, despite living in Adelaide. Over the past 2-months, Carmel has made the 8-hour commute between Adelaide to Melbourne in order to attend the Your Shot meetings and training sessions. McGregor says the commute has definitely been worth it, “I’ve been meeting so many new people and absorbing so much information, and have enjoyed every single minute of it!” Sippy is a Your Shot alum and now runs The Academy, the institute that trains some of Australia’s brightest DJ talent including the Your Shot contestants. As a result of her experience in the Your Shot competition, she says, “I love sharing my knowledge and I love being able to shape the next generation of DJs.” For more information, please contact Rachael Blasina at rachael@closer.com.au or 0428 073 703. Revolutionary emerging author from Mt Isa takes fantasy world by storm. 2017-08-08T04:29:21Z revolutionary-emerging-author-from-mt-isa-takes-fantasy-world-by-storm In March of this year, emerging fantasy author Melissa H. North launched her debut novel at a local Headspace event in Mt Isa, North Queensland, to a captive audience of youth and adults alike. Since then, it has been a whirlwind of activity both on and offline as this inspirational author continues to express her creative skill to the world. Following a flurry of interviews through ABC North West and the Northwest Star, three international 5-Star reviews from noted reviewers Readers’ Favorite, and an immediate distribution contract, North has implemented a second print run of 500 as demand grows for the first book in her fantasy fiction series The Halfling. In the later part of 2017, North is not resting on her current success as she prepares to release her first compilation of short stories in the steampunk genre titled A Confabulated Compendium of Anecdotes. Along with Book 2 of The Halfling and a steampunk novel The Secret Diary of Leonardo in development, North is preparing to hit South-East Queensland on a whirlwind tour which includes numerous book signings and attendance of the Brisbane Comic Con event in September. Beginning with featuring at the Rodeo Street Markets in Mt Isa in August, North heads to Brisbane in September where she mixes a series of signings at over 5 bookstores, including franchise leaders Dymocks, before she makes her debut appearance at Comic Con. However, her highlight moment will be when she joins fellow author and MS sufferer, Michelle Heynen, as they scale the Story Bridge to raise awareness for MS. IGEA welcomes new members Wicked Witch and Nvidia 2017-08-02T23:41:40Z igea-welcomes-new-members-wicked-witch-and-nvidia Sydney, Australia – 3 August 2017 – The Interactive Games & Entertainment Association (IGEA) has expanded its membership, welcoming independent games developer Wicked Witch and technology company Nvidia as members. Wicked Witch, an independent Melbourne-based games developer, has been making successful games for 16 years, including original games, games under license and games for major publishers and corporate partners. Wicked Witch has also used games technology and techniques for commercial applications and to create training tools and solutions. By joining IGEA, Wicked Witch will work with other successful Australian developers Big Ant Studios, Well Placed Cactus and Nnooo on shaping IGEA’s ever expanding policy and advocacy discussion across all sectors of the video games industry. Daniel Visser, Managing Director, Wicked Witch, said: “We have been watching the work IGEA has been doing to advocate for the games development sector and have also had the opportunity to participate in submissions they have prepared on behalf of the industry. We have been impressed by IGEA’s professionalism and practices, and have become a member so we can assist in driving the games industry forward.” Nvidia is well-known in gaming circles as the high tech company that invented the GPU (graphics processing unit), which has been used to conjure up virtual worlds within video games and Hollywood films. More recently, GPU has been applied to general-purpose and artificial intelligence computing. Nvidia has joined IGEA as an Associate Member, a membership category reserved for organisations that operate within the wider video game industry and may have slightly different requirements to traditional publishers, distributors and developers, yet wish to gain value and benefit from working with the association and its members. IGEA’s other Associate Members include Gamespot, IGN, ReedPop (PAX Australia) and Showdown. Greg Arthurton, Head of Consumer Products Division ANZ, Nvidia, said: “PC gaming is one of the fastest growing segments within the video games industry. It is a natural progression for Nvidia to now formalise our position as a true leader in PC gaming by joining other industry leaders within IGEA.” Ron Curry, CEO of IGEA, said: “Our task is to represent the diverse interests of the video game industry, and having members from all corners of the sector allows us to speak with one clear and unified voice. This unified voice helps us advance the industry forward and assist games to gain the recognition they deserve - both as an industry with the potential to be a significant contributor to exports, employment and the knowledge economy, as well as a favourite past time enjoyed by most Australians.” -Ends- About IGEA The Interactive Games & Entertainment Association proactively represents companies that publish, market and/or distribute interactive games and entertainment content. IGEA aims to further advance the industry and the business interests of its members through informing and fostering relationships with the public, the business community, government and other industry stakeholders. IGEA is administered by a Board of Directors and supported by the CEO, Ron Curry. For more information, please visit www.igea.net. To read IGEA’s recent submission to the ECRC’s Inquiry into the Future of Australia’s Video Game Development Industry click here. Media Contact Espresso Communications for IGEA Corrie McLeod/Amy Rathbone igea@espressocomms.com.au 02 8016 2200 State of play: National study reveals our video game habits 2017-07-23T23:07:54Z state-of-play-national-study-reveals-our-video-game-habits Sydney, Australia – 24 July 2017 – New research by Bond University and the Interactive Games & Entertainment Association (IGEA) has found video and computer games are right up there with the kitchen sink with 97 per cent of Australian households with children stating they have video game devices, eight out of 10 owning multiple game devices. Digital Australia 2018 studied 1,234 Australian households and 3,135 individuals, revealing it’s not only kids that appreciate game time. Almost half of parents play games online with their kids, with reasons for playing together including family enjoyment, education, and as a way to monitor what children play. The study revealed that 67 per cent of people surveyed play video games. Older Australians continue to make up the largest group of new players over the past six years with 43 per cent of people aged 65 and over playing video games. Females account for 46 per cent of all players. Dr Jeff Brand, Professor at Bond University and lead author of the report, said that the average age of players has increased by a year to 34 and that motives for playing are shifting. “The fun continues through interactive games, but the research shows that games increasingly serve other uses. Australians are playing for social connectedness, whether that be with family or friends. They’re playing to reduce stress, to be challenged, to learn, to keep the mind active, or for physical and mental health benefits.” “Everyone finds their own reason for playing. Our research shows that motives for playing video games differ by life stages. Young adults play to help pass time, have fun, and de-stress, whereas older Australians, while also playing for enjoyment and to pass time, report keeping the mind active as a top reason for playing.” The Digital Australia study, which has been running since 2005, also highlights just how social game play has become. This year’s report found only eight per cent of Australians play alone, with the remaining 92 per cent playing with friends, partners, family and strangers online at least once in a while. Most players share their enjoyment of games with others in the community through various methods. Seven in 10 Australian players have watched videos and used walkthroughs to help their gameplay and more than a quarter have posted their own videos of gameplay. Australians also enjoy watching other people play games, particularly at a competitive level with a third watching e-sports. “Games are no longer a subculture – everyone plays. We’ve moved far beyond the classic clichés that dogged video games in their early years,” said Dr Brand. “Interactive games are woven into the fabric of our culture – a culture more nuanced and capable of enjoying the benefits of the digital economy than ever before.” Ron Curry, CEO of IGEA, said, “Digital Australia 2018 shows how the state of game play in Australia has progressed. Games are one of the many things shaking up traditional viewing culture, and Australians are consuming games in more ways than ever before.” “We’re also playing with purpose, with more and more Australians recognising the value of games, beyond entertainment, in the family home, schools, workplaces and socially.” Other key findings of the Digital Australia Report 2018 include: The average Australian consume games just like other media – 89 minutes is the average daily total of all game play. Gaming for health – Australians value play for better health and positive ageing, whether that be to improve thinking skills (84%), improve dexterity (78%) or manage pain (59%). Ninety per cent say they play to increase mental stimulation, 80 per cent state video games help fight dementia, and 54 per cent agreed playing games can help increase mobility. Gaming for education – Games are increasingly finding their way into education, learning and training settings. A third of Australians have used games at work, and one in two parents reported their children have used games at school. Parents are also speaking with their children about playing online safely (84 per cent). About Digital Australia 2018 Digital Australia 2018 is the seventh study in a series of national Australian research that began in 2005. The report, which is based on a study of 1,234 Australian households and 3,135 individuals, looks at the demographics of Australians who play games, play habits, behaviours and attitudes. About IGEA IGEA is an industry association representing the business and public policy interests of Australian and New Zealand companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit www.igea.net. Media spokespeople available Ron Curry, CEO of IGEA Dr Jeff Brand, Professor, Bond University and lead author of the report Consumer case studies and subject matter experts For all interview requests, please contact Amy Rathbone, Espresso Communications, on +61 2 8016 2220 or igea@espressocomms.com.au. Your Shot Brissy DJ Showcase this Weekend - Inspirational Contestants and Awesome Headliners 2017-07-14T07:02:50Z your-shot-brissy-dj-showcase-this-weekend-inspirational-contestants-and-awesome-headliners **PHOTO & VIDEO OPPORTUNITY** Your Shot presented by Alcatel Brisbane DJ Showcase this weekend! “I don’t let my disability define me as I am much more than that. The one thing Your Shot has seriously helped me with, apart from becoming a better DJ, is improving my confidence and self-esteem", Karime Baylis, Your Shot 2017 Contestant. Photo/Video opportunity: Interview Headline Acts, Inspirational Qld Contestants, Your Shot Director & Founder Available for interview: Karime Baylis - with cerebral palsy and severe deafness Karime has his fair share of challenges, but is the most determined and dedicated contestant this year - 1st in line when doors opened on registration day. Tigerlily - worldwide sensation and humble Australian DJ (Your Shot 2010 Alum) NYC Producer Party Thieves - renowned for his hard hitting EDM club selections Steve Pillemer - Your Shot Director and Founder, who has taken Your Shot from Australia to global markets including USA and China Contestants and their families will also be available and keen to talk about their journey Event Details: WHAT: Your Shot presented by Alcatel DJ Showcase WHEN: Saturday 15th and Sunday 16th July 12pm - 10pm WHERE: Birdees, 608 Ann St, Fortitude Valley, QLD 4006 Background: Your Shot presented by Alcatel, is an Australian DJ competition (in its 8th year) which anyone can enter, with or without experience, the only requirement is a passion for music.This year, saw 10,000 young Aussies register. 360 were selected across Brisbane, Sydney and Melbourne for a 6-week intensive training course from some of the industry’s best at The Training Academy. This weekend,120 Brisbane contestants will battle it out for 2017 bragging rights and the opportunity to experience and perform at a leading global music festival, alongside world famous DJs. Karime Baylis is one of the 120 contestants to perform this weekend. Karime puts his heart and soul into his artform while managing Cerebral Palsy and severe deafness. When he initially discovered his passion for music at age 15, it was an escape from bullying at school during his lunch hour. He really started to action his passion when his mother saved up to purchase a Pioneer DJ deck. Months later, this equipment was stolen from his home, at which point his community and Pioneer stepped up to pool together a staggering $6,800 and replace the stolen decks. Now 19, Karime will be hitting the decks for the Your Shot title! He says of his Your Shot experience: “I don’t let my disability define me as I am much more than that. The one thing Your Shot has seriously helped me with, apart from becoming a better DJ, is improving my confidence and self-esteem. It is mind blowing how many people Your Shot brings together who share such a deep passion for EDM and all the opportunities to be able to network, ask advice, pick their brains & ask questions you may not normally get to ask, really is amazing!” NYC producer The Party Thieves (a.k.a Jared Mc Farlin) renowned for his hard-hitting EDM club selections, and Your Shot 2010 Alum and DJ royalty Tigerlily and will be headlining the two-day battle. Tigerlily said: “Your Shot single handily changed my life and launched me into the world of DJing. There is no chance I would be where I am today without it. I love to return to Your Shot each year and reminisce about my first set – it was so much fun!” Your Shot presented by Alcatel is a one-of-a-kind local DJ competition that provides a unique opportunity for Aussies with little or no DJ experience to transform their passion for music into a career. Taking the east coast by storm, 2017 will see 800 contestants trained by some of Australia’s best DJ talent over six weeks at The Academy and then perform in the hopes of taking home the title of Your Shot 2017 winner. “Your Shot isn’t about the end goal, it is about the beginning, helping aspiring DJs take the first steps to follow their passion for music. I want them to look up at their favourite DJ and think it’s an achievable goal, not just a dream”, said Your Shot Director, Steve Pillemer. "Your Shot is so much more than a competition, its a family, a community. We are thrilled to have past contestants like Tigerlily who have elevated their DJ career to great heights both in Oz and abroad, and a global superstar like The Party Thieves on-board to support our up-and-coming artists. We are chuffed that they are headlining Brisbane and can't wait for a stellar 2017 showcase", he added. If you are interested in attending or interviewing any of those mentioned above, please contact Rachael Blasina at +61 428 073 703. REALITY TV SHOW STARTS FILMING 27 MAY 2017 2017-05-19T12:59:33Z reality-tv-show-starts-filming-27-may-2017 REALITY TV SHOW STARTS FILMING 27 MAY 2017 Model-contest style Reality TV Show, “I Am Multiverse – AU” starts principal photography on the 27th of May 2017 and will film in locations across Australia. ‘I Am Multiverse – AU’ is the TV Show of the model contest ‘Miss Multiverse – AU’ of which the international version has been going to air for the past few years in America and South America. The show follows girls from across Australia on their journey to the crown.  Through mental, physical and emotional challenges girls will be eliminated until only one winner is selected to represent Australia at the world finals. This is not a contest for the faint hearted and to be selected as a Regional or National Finalist girls must have qualities that demonstrate their ability to be multifaceted. Contestants are not only beautiful and fit but also educated, business minded and with great emotional and social intelligence. “We are very proud of the girls we have in the first year of our contest and it only shows the quality of Australian women. We are equally proud of the well-known (secret) guess judges that will appear on the show” says Producer and National Director, Yolandi Franken. The crew will be filming the Regional Final challenges from May 28 through to the end of June. After the National Finalists are announced on 1 July 2017, preparations for the National Finals will start and filming will continue through to 31 August 2017. Challenges and tests are not revealed to the finalists until they arrive at each challenge. To find out more, please visit australia.missmultiverse.com Contact: Yolandi Franken, 0404 385 988, australia@missmultiverse.com The Royal Treatment: How to Holiday like the Monarchs 2017-05-19T01:25:52Z the-royal-treatment-how-to-holiday-like-the-monarchs Always wanted to be treated like a princess or live like a prince on a holiday? Then why not consider travelling in the regal footsteps of Lizzie, Wills, Harry and Charles this Queen’s Birthday long weekend.   Nathan Graham, Regional Sales Manager at Cheapflights ANZ, said: “Aussies love a long weekend getaway and from our Cheapflights Compass report, we also know June is one of the peak travel periods (a 17 per cent spike) as locals try to escape the winter chill.”   To inspire Aussies’ adventures on 12 June, Cheapflights.com.au has compiled the favourite holiday destinations of the most well-travelled family. ·       Aberdeenshire, Scotland – The Queen loves to spend her summers at Balmoral Castle, which has been the Scottish home of the Royal Family since 1852. Nestled in the lush Cairngorms National Park, the esate is surrounded by a spectactular forest, roaring rivers and snow-capped mountains. The area has 300 castles to explore and is a haven for culinary connisseurs too, being home to several award-winning whiskey distilleries and world-famous Angus cattle. Flights to Glasgow from $1,274     ·       Verbier, Switzerland – This alpine village is a favourite destination for Prince Harry, and earlier this year, the cheeky royal swept his girlfriend, Meghan Markhle, to the winter wonderland for a romantic getaway. It offers some of the best skiing in the world and when it comes to accomodation, you can choose between five star hotels or a sumptuous chalet. And don’t forget to dress to impress as not only is Verbier a holiday hotspot for the prince, it’s also favourite for celebs like Leonardo DiCaprio, Bono and the Beckhams. Flights to Zurich from $1,032   ·       Seychelles, Africa – If your idea of the perfect holiday is relaxing on pristine beaches with crystal clear water, Prince William and the Duchess of Cambridge Kate’s honeymoon destination should be on your wish list. The Seychelles, an archipelago of more than 150 islands off East Africa, is a tropical paradise, offering a range of super secluded five star-accomodation. While the couple reportedly paid almost $7,000 per night for their retreat, there are affordable options too. Flights to Victoria from $1,526   ·       Llandeilo, Wales – Prince Charles and Camilla often spend time in Wales, renowned for its rugged coastline, beautiful scenery and Celtic culture. The couple like to stay at the Llwynywermod estate, which can occasionally be rented when the royals are not visiting – so if you’re lucky, you really can live like royalty. This Welsh village’s busy market is also worth exploring when you’re not enjoying the serenity of the beautiful countryside. Flights to Cardiff from $1,346   For more information or to search for your next holiday, visit Cheapflights.com.au.   ENDS Nnooo joins the Interactive Games & Entertainment Association 2017-03-13T23:34:36Z nnooo-joins-the-interactive-games-entertainment-association SYDNEY, Australia: March 14 2017 – The Interactive Games & Entertainment Association (IGEA) has today announced that Sydney-based independent video game developer and publisher, Nnooo, has joined the association as a member. Nnooo joins Australian games developers, Big Ant Studios and Well Placed Cactus, who have been IGEA members since 2015 and have made significant contributions to IGEA’s policy discussions on behalf of the video games industry. Nnooo has been making games for more than 10 years across a breadth of platforms including PlayStation 4, PlayStation Vita, Nintendo 3DS, Xbox One and iOS. Nnooo has also partnered with PlayStation First and the Academy of Interactive Entertainment to bring the games of talented Australian student teams to the PlayStation platform. According to Ron Curry, CEO of IGEA, “Our members operate in a very dynamic industry. As a result, IGEA now participates and advocates on a wide range of policy issues that is vastly different to our remit when we started back in 2002. As we continue our work to advance the local industry, it is vital that we represent the broad views and needs of the sector at all levels, supported by accurate, timely and transparent market intelligence and data.” “We have worked closely with Nnooo for some time and have been fortunate enough to benefit from their experience both working in big games studios and corporate environments, and now as an independent developer and publisher. We admire the support and guidance they provide to other indie developers and students looking to enter the industry. We are delighted to welcome the Nnooo team to IGEA and look forward to their continued contribution to the industry,” said Curry. Bruce Thomson, Business and Marketing Director of Nnooo, said joining IGEA provides them with additional support, expertise and insight to help nurture and grow local talent. “We have been impressed with IGEA’s proactive attitude and their strong advocacy for all participants in the Australian and New Zealand video game sector, irrespective of size, industry focus or location. We look forward to formalising and strengthening our relationship with IGEA to support further growth wherever we can.”   -Ends-  About IGEA The Interactive Games & Entertainment Association proactively represents companies that publish, market and/or distribute interactive games and entertainment content. IGEA aims to further advance the industry and the business interests of its members through informing and fostering relationships with the public, the business community, government and other industry stakeholders. IGEA is administered by a Board of Directors and supported by the CEO, Ron Curry. For more information, please visit www.igea.net. To read IGEA’s recent submission to the ECRC’s Inquiry into the Future of Australia’s Video Game Development Industry, click here.About Nnooo Nnooo is a Sydney-based game developer and publisher established in 2006 by Nic Watt, a former lead designer at Electronic Arts in London. The company’s most recent game was Blast ‘Em Bunnies, an endless bunny shooter for PlayStation 4, PlayStation Vita, Xbox One and Nintendo 3DS. Nnooo published Cubemen 2, the 3 Sprockets’ Steam and iOS hit game, on Wii U making it the first indie title on any Nintendo platform to offer both in-game cross-platform multiplayer and cross-platform user generated content. Nnooo’s most recent published game is The Legend of Kusakari on Nintendo 3DS from Japanese developer Librage. For more information, please visit nnooo.com. Forget Everything You Know About Multiple Personality Disorder 2017-02-27T05:53:05Z forget-everything-you-know-about-multiple-personality-disorder Alternatives to a Frozen Mouse is based on a true story of a woman living with Dissociative Identity Disorder (previously known as Multiple Personality Disorder). Writing under a pseudonym to protect her identity, A. J. Mouse decided to publish her personal struggle with DID in order to impart the truth about living with this condition. For over twenty years there had been no more splitting, no one new. Then Anne came along, making alter number ten. This book was created to record Anne’s journey as she learns to coexist with Jade, Peter, Neil, Jane, Zen, Nancy, Ray, Lucy, and of course Mouse—the author of them all. DID/MPD has been explored many times in film and television, but what is it really like living with this condition and what causes it? Author A. J. Mouse rejects the dangerous myths and misconceptions created by the mainstream media. She asserts: We do not change clothes every ten minutes. We are not dangerous serial killers. We are real—all of us. I am. We are. In the book, A. J. Mouse explores the origins of her DID and speculates on how the ‘splitting’ first began. When faced with unbearable trauma, the brain splinters to protect itself so that it can survive. Each alter has their own reason for being and their own story. But all lives stem from Mouse—the original. Anne’s mission is to uncover the reason the alters were brought into being by Mouse, and to finally bring resolution to their life. This book aims to give readers an insight into the reality of this condition and open up the discussion about mental health in our communities. Head to www.ajmouse.com for more information. ISBN: 9781925530247 Price: $24.95 Format: Paperback Dimensions: 152 mm x 228 mm Contact author: annejademouse@gmail.com Contact publisher: publishing@inhouseprint.com.au Website: www.ajmouse.com www. inhousebookstore.com.au DISCOVER 30 YEARS OF ROXETTE HITS AS YOU’VE NEVER HEARD THEM BEFORE 2016-12-14T07:59:15Z discover-30-years-of-roxette-hits-as-you-ve-never-heard-them-before "Songs for Nurseries, Toy Rooms & other Sweet Places" MEDIA RELEASE, SYDNEY, 14 DECEMBER 2016: Today, Australian boutique music company, Bamm Bamm Wolfgang, have released an exclusive collection of classic Roxette songs, reimagined as lullaby instrumentals for the next generation of magic friends. Baby Roxers – The Lullaby Hits! (Vol.1) promises to “Rox you like a baby!”. Join the Baby Roxers, Baby Jane and Baby Cooper (the animated artists and babes behind the music), on a melodic journey across three decades of Roxette. Serenade your little one with a starry twist on hits like “Listen To Your Heart” and “The Look” and other fan favourites, including “Silver Blue” and “Stars”. The ultimate gift for Roxette aficionados, this lovingly crafted 12-track compilation appeals to little ears with mesmorising melodies and dreamy instrumentals, making The Lullaby Hits (Vol.1) the essential soundtrack for a “Perfect Day” until it is time to “Go To Sleep”. Adam Alexander, Creative Director of Bamm Bamm Wolfgang comments: “This is a passion project for me. I’m a Daddy and have been an avid Roxette fan since the early 90s. While I adore traditional lullabies, it’s my hope that this record can be something a little more personal for Roxette fans, who are now becoming parents, grandparents, aunties and uncles – to add to their repertoire and share with their little ones. A musical inheritance, if you like!”. To accompany the release, Bamm Bamm Wolfgang have collaborated with Director Robertino Zambrano to produce a sensory music video starring Baby Jane and Baby Cooper, capturing the adventurous and imaginative spirit of the album. Baby Roxers – The Lullaby Hits! (Vol.1) is available from Wednesday, 14 December 2016. Album download available from digital stores. A limited-edition CD is available via the official Roxette website www.roxette.se. To find out more, visit: Website: http://www.babyroxers.com/ Facebook: facebook.com/babyroxers Twitter: twitter.com/Baby_Roxers Instagram: Instagram/babyroxers – END – For more information, images and interview requests please contact: Celia Harding
 M: +61 428 229 455
E: celia.harding@outlook.com Notes to Editors Baby Roxers – The Lullaby Hits! (Vol.1) Private album link for review Track listing The Look Stars Sleeping In My Car Listen To Your Heart Almost Unreal Spending My Time Silver Blue How Do You Do! Good Karma First Girl On The Moon Perfect Day Go To Sleep Short + Sweet: SNACKABLETV youth broadcast network for short-form content launches 2016-12-01T01:16:58Z short-sweet-snackabletv-youth-broadcast-network-for-short-form-content-launches Meet SNACKABLETV, a revolutionary digital youth network housing the best in bite-sized content. It’s an entirely new way for young people all over the world to access high quality short-form entertainment for FREE, without annoying advertisements or subscriptions. VIEW THE SIZZLE REEL Millennials are diverse, curious and engaged - so, SNACKABLETV is too. It does not discriminate against gender, sexuality, race, creed or socio-economic status, only against beige content. SNACKABLETV launches with solid collaborations and partnerships as official Youth & Content Broadcaster for Sydney Festival, co-produced podcasts with the team from Melbourne’s Sans Pants Radio and short films produced by future creative superstars from the Australian Film Television and Radio School (AFTRS). Offering something for everyone, SNACKABLETV plays host to content across seven channels; Culture, Film, Gaming, Music, Podcast, Style, and a dedicated hub for today’s news, events, and the best of the net; What’s Hot. Original series’ will feature respected members of the creative community including; street artist Scott Marsh; music journalist Danny Clayton; celebrity fashion stylist Mikey Ayoubi; mindfulness coach Kylie Ryan; comedians Rhys Nicholson and Robbie Armfield; musicians Client Liaison, Sleep Makes Waves and The Jezabels; and so much more incredible talent in front of and behind the lens. In the face of a fracturing media landscape, SNACKABLETV also offers a solution for brands to target a millennial audience utilising quality native content by creating this ‘safe space’ free of subscriptions and free of pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more. The network will lead the fight against ‘Digital Litter’, a result of too much access to poorly made content. Everything on SNACKABLETV is short, sharp, and captivating. It’s video that is never boring, always inspiring, with an added dose of learning for the socially aware, completely free of charge to the viewer. SNACKABLETV Co-founders Kate Edwards and Shae Constantine said today: “We are extremely proud to be launching Australia’s first short form broadcast network made especially for young people. “SNACKABLETV is purpose built as much for the consumer as it is for the creator – it’s a conduit between the two worlds. We identified a gap, in that there is so much good content out there and before now it hasn’t had a home or a chance to get to an audience who will appreciate it. “Our doors are wide open to young creatives and creators. We want to distribute the best short-form content the world has seen, and this is only possible with a truly robust digital platform to facilitate the relationship between creator and audience. That platform is SNACKABLETV.” Content is currently available online (mobile, tablet or desktop) via SNACKABLETV.tv The bar has been set high and SNACKABLETV is committed to pushing the boundaries in both the controversy and quality stakes. New content will be released on all channels across the network constantly. Stay tuned for updates on exciting co-productions and distribution partnerships. In the face of a fracturing media landscape, SNACKABLETV also offers a solution for brands to target a millennial audience utilising quality native content by creating this ‘safe space’ free of subscriptions and free of pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more. Interview and content requests contact The Lantern Group: Louisa Read +61 412 955 101 louisa@lanterngroup.com.au Fiona Gulin +61 487 992 333 fiona@lanterngroup.com.au CONNECT WITH SNACKABLETV FACEBOOK INSTAGRAM #snackableTV MEDIA MATERIALS DROPBOX The Aussie-inspired Trump TVC banned by US networks 2016-06-23T01:21:43Z the-aussie-inspired-trump-tvc-banned-by-us-networks Today global technology company 360fly launched their latest television campaign in the US, with a TVC that answers the question “what would the US look like if Donald Trump becomes President and builds a wall along the Mexico border?”   It is a satirical, light-hearted TVC with Australian satire at its core, with the piece inspired by Australian-born 360fly CEO Peter Adderton. Key US networks including ABC, NBC and CBS have refused to air it.   The campaign was developed to launch the new 360fly 4K camera, which has been simultaneously launched in Australia.   The TVC can be viewed here: https://youtu.be/CVvPPQ3SvAQ   A high resolution copy of the TVC, along with stills of the campaign and interview with Australian CEO Peter Adderton can be downloaded from here: https://www.dropbox.com/sh/epkvee4vicrqfh6/AABgzZ1eJtXA8yRn0s-8iJt1a?dl=0        360fly Challenges Consumers To Broaden Perspectives With Politically Charged National Advertising Campaign  Satirical, Futuristic Look at Border Wall, Showcases New 360fly 4K Camera’s Ability to Capture and Experience Every Perspective  Sydney, June 23, 2016 – 360fly, Inc., maker of the category-leading, single-lens camera that captures stitchless 360-degree video, today unveiled a satirical advertisement in support of its recently released 4K immersive 360-degree video camera. The spot satirises the current US political landscape and features actors portraying the three most-prominent US presidential candidates, utilising the widely debated border wall concept as its primary focal point. The campaign is scheduled to begin today on US Television.   The fictional futuristic satire is set in a desert landscape at the foot of the newly constructed border wall, where a rally takes place to celebrate the wall’s construction. While a President Trump look-a-like stands at the podium delivering a triumphant declaration, a blogger in attendance utilizes the 360fly 4K 360-degreee video camera to record the event and captures much more than merely the Presidential address.    The blogger’s finger swipes across the screen of his mobile device, panning across the 360-degree video frame to reveal the end of a tunnel that’s been dug under the wall behind the President. There, Hilary Clinton and Bernie Sanders look-a-likes are assisting Mexican immigrants out of the tunnel that have successfully made their way under the wall and on to U.S. soil. Focused firmly on delivering his triumphant address and claiming the wall is “impenetrable,” the President remains oblivious to the activity, taking place behind him as Mexican immigrants continue to emerge from the tunnel. The spot resolves with the message  “Get a broader perspective. Miss Nothing.” The spot can be seen via the link provided here: https://youtu.be/CVvPPQ3SvAQ   “People are inherently driven to take a side, adopting a very narrow and singular point of view where politics are concerned, and that’s exactly what the camera industry has done for quite a while now,” said Peter Adderton, CEO for 360fly.   “This spot acts like a metaphor for the camera industry and showcases how 360fly allows you to break out of that singular focus and capture and relive experiences from every possible point of view.”   The campaign is designed to leverage news of the revolutionary new 360fly 4K camera, expanded retail presence and satirical creative spot to generate immediate sales as well as brand awareness of 360fly and how the innovative, game-changing cameras and apps will alter the landscape of 360° video. Key digital tactics include high-impact video presence and sequential messaging to generate strong awareness and sales conversion. There will also be social media and search marketing platforms. The plan also features takeovers on key consumer tech and lifestyle websites around launch and continues with a strong retargeting effort to ultimately drive retail sales.   The 360fly® 4K camera, available for $849.95 in Australia from JB Hi-Fi and other specialist retailers, pairs with a free iOS and Android mobile app which allows users to conveniently shoot, edit and share content to popular social media channels such as YouTube and Facebook. The 360fly 4K camera adds a powerful new image sensor that nearly quadruples the resolution of the original 360fly HD camera, shooting in 2880x2880. The waterproof* 360fly 4K camera offers advanced features such as live streaming, front-facing POV mode, time-lapse mode, telemetry and has an expanded internal memory of 64GB.  The 360fly HD is available for $649.95. Contact Details   David Wolf Closer Communications 0411 111 787david@closer.com.au #LoveWins book out now: Jim Obergefell and Debbie Cenziper interviews avail 2016-06-13T20:30:00Z lovewins-book-out-now-jim-obergefell-and-debbie-cenziper-interviews-avail Australian media interviews available with Jim Obergefell and Pulitzer prize-winner, Debbie Cenziper Email: emma@houseofrusher.com "If you’ve ever thought to yourself ‘I can’t possibly win against these odds’, this is a story for you. This book will become a classic." — ERIN BROCKOVICH LOVE WINS: The promise that won the landmark case for marriage equality by Debbie Cenziper and Jim Obergefell #LoveWins worldwide publication: 14 June, 2016 RRP: $29.99 paperback ISBN: 9781925344554 Imprint: Affirm Press Category: Non-fiction Moments after the US Supreme Court approved the historic decision to grant every citizen the right to same-sex marriage, President Barack Obama made a personal phone call to one man. That man was Jim Obergefell, the lead plaintiff who became an ‘accidental activist’ after making a promise to the love of his life to change the world. Love Wins written by Obergefell and Pulitzer Prize winner, Debbie Cenziper, reveals the inside story of the lovers and lawyers behind this David and Goliath battle that delivered the US civil rights victory of our time — and inspired the rest of the world. More than twenty years ago, Jim Obergefell and John Arthur fell in love in Cincinnati, Ohio, a place where gays were routinely picked up by police and fired from their jobs. In 2013 Jim and John – who was dying of the crippling neurodegenerative disease Amyotrophic Lateral Sclerosis – flew to Maryland, where same-sex marriage was legal, and exchanged vows on the tarmac. But back home, Ohio refused to recognise their union. John’s death certificate would describe him as single and Jim would not only have to mourn his partner but also be denied acknowledgment of the life they had shared. Then they met lawyer Al Gerhardstein, who had spent nearly three decades advocating for civil rights, and who now saw an opening that had never been explored in the courtroom. Together Al and Jim began a long and gruelling battle against overwhelming odds, partnering with more than fifty lawyers and plaintiffs to make their case. On 26 June 2015 the Supreme Court ruled in their favour, making same-sex marriage the law of the land in a landmark decision seen as groundbreaking as the historic Roe versus Wade case. Love Wins is the ultimate love story – about a man who goes to such lengths to fulfil a promise to the love of his life that he ends up changing the world. Love Wins is part-love story, part-thriller documenting history in the making,with an unerring eye on the heart and facts of the case, right up to victory in the Supreme Court. READ MORE IN ATTACHED MEDIA RELEASE ALL MEDIA ENQUIRES TO EMMA@HOUSEOFRUSHER.COM