The PRWIRE Press Releases https:// 2019-10-23T09:50:33Z THE BLOGGERS BRUNCH IS TRANSFORMING INFLUENCER MARKETING - MERGING THE ONLINE AND OFFLINE WORLDS 2019-10-23T09:50:33Z the-bloggers-brunch-is-transforming-influencer-marketing-merging-the-online-and-offline-worlds Australia’s number one agency that connects millions of mums with brands, Kids Business Communications is back with their Bloggers Brunch™ this October 25th in Melbourne with leading brands taking centre stage. What started as the industry’s best kept secret almost 10 years ago, has morphed into an organically grown platform that is accelerating and leveraging brand awareness, with grassroots marketing that brings the online world, offline – and then back again. In its journey, the event has been home to hundreds of brands, both established and emerging and involved thousands of influencers along the way. The Bloggers Brunch™, now Australia’s Premier Influencer Marketing Event, removes the online disconnect and unites mums and brands via face to face experiences with the influencers Mums turn to. It gives both the influencer and the brand a chance to discover one another personally, creating authentic interactions and facilitating real brand/consumer relationships that resonate with readers.   Christie Nicholas, Managing Director of Kids Business has spent almost 20 years marketing brands to women, primarily Mums, and curated the event from its beginning. Nicholas believes: “The Bloggers BrunchTM gives brands and influencers the unique opportunity to fast-track perfectly aligned partnerships that go beyond a single post, to deliver amplified results. We do this by creating a brand experience. Without an experience, there is no emotion. Without emotion there is no advocacy. And advocacy is the catalyst to a brand’s success.  In light Facebook and Instagram’s changes as well as today’s very noisy online marketing sphere, the power and ability to do this well is critical to growth.”  One of the long-term brand partners involved in previous events as well as the upcoming event, Jen Harwood of Happy Hair Brush fame explains:  “Influencers need to meet us, see us and most importantly experience our product. If they love our product and share it, that gives us the 3rd party credibility with potential customers. This event enables us to get to the majority of influencers FIRST, establishing ourselves as the leaders and the response has been incredible! We can hardly keep up. Influencers create powerful, genuine content that speaks about the problem our product solves and our relationships with them is personal.”  As online platforms are moving away from vanity metrics, it is relationships, now more than ever, that matter most. “Potential customers are more receptive to the messages coming from someone they already know, like and trust and who clearly believes in the product” Nicholas adds. The benefits not only lie with the brands – it is the ONLY event on an influencers calendar designed to directly introduce influencers with a stable of the hottest brands and key contacts who are keen to ignite relationships.  Brands participating at this event include a mix of global brands, FMCG essentials, emerging players and everyday home essentials, including: Moose Toys, VTech, LeapFrog, Black + Decker, Breville, Smash Enterprises, Mustela, Uganic by Wattlehealth, Beginners on Stage, Happy Hair Brush, KONG, Nutriderm, Dermavive and retailer Spotlight.   Discover what happens when the online and offline worlds unite, the role influencers play in educating the wider audience and why more brands want messages shared organically and transparently. -end-  Please contact for Media access and story ideas. Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners 2019-10-22T22:25:25Z impact-announces-discovery-for-finding-identifying-and-authenticating-influencers-and-other-partners Sydney, Australia – October 23, 2019 – Impact, the global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. There are more than 500,000 influencers on Instagram alone, and the wide partner universe encompasses millions more. Pinpointing which of those varied partners are best suited for an organisation's campaign takes broad access, acute search functionalities, and close vetting. Impact’s new solution integrates key influencer capabilities from Mediarails into Impact’s Partnership CloudTM platform, expanding the variety and quantity of partners that can be found and recruited with no added effort. Using web crawlers and integrations with social platforms, Partnership Cloud’s Enhanced Discovery opens users up to nearly endless partner possibilities. The Enhanced Discovery experience is positioned to drastically advance the way mature partnership program managers find influencer and mobile app partners. But the tool is by no means limited to these to partner types – the real utility of the Partnership Cloud’s Discovery is that it’s a single resource for finding all partners, including B2B, card-linked offers, cashback, reviews, search, social good, student, sub-affiliate networks and more. “As the partnership ecosystem continues to grow, it has never been more important to have a sophisticated discovery tool,” said Mike Head, GM of Impact’s Partnership Cloud. “Audience and engagement fraud pose real threats to the space. Our goal is to provide 360 degree insights into a partner’s engagement quality, reach, and content at the point of discovery – so each of your partnerships begins with transparent alignment.” “The new Discover tools from Impact make it easy to find and recruit surgically targeted influencers and content publishers in a matter of seconds,” said Wade Tonkin, Senior Affiliate Manager at Fanatics. “With curated groups and powerful, easy to use filters, you can find the partners you're looking for both inside and outside the Impact Marketplace in seconds.” Users can browse curated lists of suggested partners like “Our Favorite Halloween Influencers” or search by enhanced data points like Engagement Rate and whether or not a partner is Instagram Verified. Partner profiles expand to show enhanced partner data, sample posts from each of their media properties, and extensive Audience Stats reports for Instagram influencers. Program managers can finally achieve qualitative and aesthetic partner assessments at a glance. This Enhanced Discovery experience is included in all editions of the Partnership Cloud. To learn more about Impact, the Partnership Cloud and influencer management, visit About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, TechStyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit Media Contact Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: Services at Locals ‘R’ Us Offer New Avenues for Customer Acquisition 2019-10-22T06:24:26Z services-at-locals-r-us-offer-new-avenues-for-customer-acquisition Many individuals that operate very large and successful enterprises once started out with a micro business. One thing that every shrewd business owner understands is the effectiveness of leaflet walkers and letterbox distribution services, both of which can be obtained at Locals ‘R’ Us. Locals ‘R’ Us offers a variety of services to assist clients obtain leads and grow their business that includes affordable leaflet walkers Brisbane. A client’s own advertising materials are used for the best results. Leaflet walkers can be utilized to distribute materials to specific neighborhoods and demographic areas. Another effective avenue that Locals ‘R’ Us offers is letterbox distribution Brisbane Southside. It’s one of the best ways of reaching local customers close to the physical location of the business or in specific postal zones. Business owners can include multiple types of information from a grand opening or discount offer to the opportunity to receive a free sample. Leaflet walkers and letterbox distribution are easy, effective and low-cost methods to generate leads and acquire new customers. The methods and techniques offered by Locals ‘R’ Us are designed for businesses and are equally appropriate for charitable organizations and non-profits that need to increase awareness of their work and projects. The strategies combine a commercial and social enterprise approach. Locals ‘R’ Us also provides small and micro business growth strategies. Clients can connect with current and former business owners that are experts in a variety of fields to provide advice and a far-ranging selection of techniques that are highly effective and offer low-cost options for increasing visibility and acquiring new customers. Business owners must utilize multiple methods to achieve growth and Locals ‘R’ Us clients are also supported in their development of a website and social media presence. A variety of networking activities are held and news about relevant events is disseminated to provide individuals with new marketing opportunities of which they might not otherwise be aware. Specialist Media Relations Agency, Home Improvement Media, Launches in Fast Moving $95 billion Australian Home Improvement Industry 2019-10-22T05:21:12Z specialist-media-relations-agency-home-improvement-media-launches-in-fast-moving-95-billion-australian-home-improvement-industry Specialist Media Relations Agency, Home Improvement Media, Launches in Fast Moving $95 billion Australian Home Improvement Industry Home Improvement Media has launched to provide specialist services to companies including builders; renovators; kitchen; bathroom; flooring companies; pool companies; attic builders; furniture; homewares; architecture; prefab houses; tiny houses; garden designers and more. Roy Morgan Research recently revealed that close to 8 million (or 58%) of Australia’s 13.6 million home owners did some kind of renovations in the last 12 months. This interest in and passion for renovating has seen strong audiences in the home design and renovating media particularly television. The Block on Channel 9 this year has reached close to one million viewers whilst Channel 7’s House Rules achieved an audience of 700,000. Principal, Louise El, states “Being specialists we are able to negotiate our clients into the major media and they are getting enormous results with many increasing sales over 40 per cent”. “One client had to employ a new staff member to handle all the calls and emails resulting from the media campaign” continues Louise El. The latest Roy Morgan readership figures show 2,980,000 Australians, 14.4% of the population, read at least one magazine in the Home & Garden category an increase of 2.5 per cent on a year ago. The largest increase was for House & Garden which increased its readership by 5.2 per cent to 546,000 while Belle is now read by 114,000 Australians after an increase of 14 per cent. Other Home & Garden titles which grew include Home Beautiful which was up 1.8 per cent to 332,000 readers and Gardening Australia up 2.2 per cent to 501,000. By far the leading magazine in the category remains Australia’s most widely read paid magazine Better Homes and Gardens with a readership of 1,572,000. Michele Levine, CEO, Roy Morgan Research, says:“Hugely popular reality TV series like The Block and House Rules continue to inspire DIY fervour among Aussie audiences. After a significant market slow-down over the last two years (2017-19) particularly in Australia’s two largest housing markets of Sydney and Melbourne, there are signs of a pick-up in housing following three interest rate cuts and reductions to personal income tax by the re-elected L-NP Government. Hardware and home improvement retailers and tradespeople stand to benefit from the renewed growth in the housing market. Whether it’s tracking renovation trends or providing state-, city- or even suburb-based analyses, Roy Morgan Single Source’s deep, multifaceted home-owner and renovation data is the key to more targeted, effective marketing.” “With hugely popular reality TV series like The Block and House Rules inspiring DIY fervour among Aussie audiences and home ownership rising despite inflated property prices, hardware and home improvement retailers and tradespeople stand to benefit from this booming market. Whether it’s tracking renovation trends or providing state-, city- or even suburb-based analyses, Roy Morgan Single Source’s deep, multifaceted home-owner and renovation data is the key to more targeted, effective marketing.” Louise El Home Improvement Media 0479 101 274 Microba: Could one of the secrets to high-performing NRL players lie in the gut? 2019-10-21T04:18:20Z microba-could-one-of-the-secrets-to-high-performing-nrl-players-lie-in-the-gut Brisbane-based gut health testing specialists Microba, have partnered with Australian National Rugby League teams the Kangaroos and Jillaroos to investigate whether one of the secrets to high performance in sport can be found in the gut. Microba has administered their home-testing kit, Microba Insight™ to Kangaroo and Jillaroo players ahead of their 2019/2020 representative season, to discover if making changes to their diet and influencing their gut microbiome can assist in driving performance. The local biotech is a world leader in gut microbiome testing which looks at the bacteria living in a person’s gut, the functions they are performing, the potential of that bacteria and how they can improve gut microbiome health with dietary and lifestyle changes. Microba CEO Blake Wills said that working with elite athletes provided a great opportunity to test how effective influencing the gut microbiome could be on performance. “Working with the NRL has given us a mutually beneficial chance to investigate the best ways to impact sporting performance by influencing the gut microbiome with diet and lifestyle,” he said. The athletes will have their individual gut microbiomes tested, with personalised reports, tailored dietary suggestions and the opportunity to talk with Microba’s team of scientists, Accredited Practising Dietitians and Nutritionists about changes they can make to boost performance based on how their gut microbiome absorbs nutrients, the capacity of their gut bacteria to produce beneficial substances and their metabolism function. Recent research has shown that a certain species of bacteria in the gut microbiome appears to be more abundant after exercise in some individuals, impacting the way that bacteria break down lactate. This study on the Veillonella bacteria has opened up a world of possibility around simple, accessible ways that athletes could potentially increase performance. Australian Kangaroos Elite Performance Manager Troy Thomson has championed the efforts, seeking the best possible natural advantage for his players in the coming season. “Microba are providing a great opportunity to find ways we can alter our athletes’ diets while in camp and on the road to see if we can find even a small way to increase their performance,” he said. “It is our hope that this type of intervention could translate across other teams in the NRL as a best practice for healthy, high-performing players.” Microba’s experts and the NRL will look at the test results and decide on the best dietary changes going forward to boost the teams’ performance and ensure player gut microbiome health is at a high level. ENDS MaritzCX wins CX Partner of the Year Award 2019-10-20T22:07:53Z maritzcx-wins-cx-partner-of-the-year-award Sydney, October 21, 2019 — MaritzCX, a leading customer and employee experience management technology company, today announced that it was the winner of the CX Partner (technology or advisory) award at the 2019 CX Awards, held on 17 October in Sydney. Two of the CX platform provider’s clients also won awards – NRMA took home CX Leader of the Year and CX Team of the Year, and EML won Best CX Transformation award. The CX Awards benchmark, recognise and celebrate CX excellence across Australia and New Zealand. Each category is judged by a panel of CX experts from some of Australia’s leading brands. “We are exceptionally proud that our customers NRMA and EML were winners in three categories, knowing how hard they’ve worked to take their customer experience activities to the next level, “said MaritzCX ANZ managing director David Blakers. When it came to the CX Partner of the Year award, the judges were impressed with MaritzCX’s innovative approach to understanding customer emotion through journey-led analytics using natural language processing (NPL) and artificial intelligence (AI), as well as the tools to create the CX business case across cost and revenue growth drivers. David Blakers added, “Having our work recognised by an expert judging panel is a huge achievement as we continue to accelerate our business expansion and customer acquisition in the region. The CX Partner of the Year award is a testament to the effort and dedication of the MaritzCX ANZ team which consistently creates amazing programs with our clients.” /Ends About MaritzCX MaritzCX is a leading provider of Customer Experience (CX) solutions for companies in the financial services, automotive, technology, industrial, retail and media industries. MaritzCX combines award-winning CX software with consulting expertise and analytics. The solution enables customer feedback to be collected at all touchpoints, analysed in real time and made available to all employees in the company in such a way that measures to improve customer relations and process optimisation can be initiated effectively and promptly. As a result, companies grow stronger and more profitably and customers receive better service. Further information is available at The Idea Shed brings augmented reality to toddler milk drink, Oli6 2019-10-17T21:54:28Z the-idea-shed-brings-augmented-reality-to-toddler-milk-drink-oli6 :  Independent creative agency, The Idea Shed, has produced an augmented reality experience across Digital, Social Media/Mobile for Nuchev Food’s toddler milk drink, Oli6.   In Australia the infant formula category is hugely competitive and the goat formula segment of which Oli6 leads, makes up a very small percentage of the total category. To date there has been a lack of education and presence of the category, and mothers’ fear of making the wrong decision in choosing a formula for their baby.   A recent RMIT University research study, published in the British Journal of Nutrition, showed that goat’s milk has 14 natural prebiotics, 5 of which are the same found in human milk.  These prebiotics increase the growth of beneficial bacteria and reduce the incidence of harmful bacteria like E.coli and Salmonella.   The challenge for The Idea Shed’s Melbourne office was to deliver the benefits of Oli6 in an engaging way while providing mums with the confidence that this product is ‘naturally the smarter choice’.   Rich McCrum, General Manager of The Idea Shed Melbourne said: “A multilingual and interactive platform, AR was the perfect choice for us to engage Aussie and Chinese mums for their latest campaign. It enabled us to control content in different markets remotely and display specific content depending on the region.”   Shoppers can scan the Oli6 product (or directed via social media) and the experience will automatically load. The augmented tin displays in the user’s camera environment and the animated menu will load for them to explore at their own pace. The menu includes an interactive 360 tour of the Oli6 farm, particularly important for mums who are drawn to the ‘natural’ landscapes of Australia, associating Australia with good health.  Rhys Denny, Head of Marketing at Nuchev said: “Oli6 plays in an incredibly complicated and highly regulated category.  Not only did The Idea Shed find a solution to navigate through this complexity, but the AR APP delivers a consumer friendly, highly engaging and fun mode of communication with all our core target audiences, which we believe will deliver significant awareness and education around the brand benefits.” Rich McCrum added: “As one of our longest standing clients, we’ve loved the challenge of developing innovative solutions to overcome Oli6’s regulatory restraints.  We can’t wait to see what the future holds for the TIS and Oli6 partnership as Oli6 continues to lead the goat infant nutrition market in Australia and beyond.” View the campaign here View Oli6 AR Campaign       Agency Team: Nigel Hooker   - Creative Director Rich McCrum  - General Manager, Melbourne Elkie Pieterse  - Production Manager   Agency Partners Virtual Immersive The Show Sydney is coming to town in 2020 2019-10-17T04:35:58Z the-show-sydney-is-coming-to-town-in-2020 Introducing Australia’s ultimate professional makeup, hair and beauty event, The Show Sydney. Being held at The International Convention Centre on the 8th and 9th of February 2020, world-class makeup, hair and beauty experts and brands will showcase the latest in trends, technology and techniques to over 5,000 expected attendees across the weekend. The brainchild of educational expert Scott Lattimer and industry professional Eliza Campagna, The Show Sydney is set to be so much more than a typical trade show. Eliza says, “The Show Sydney has been created to be an educational platform that will provide a unique retail experience showcasing the best in class brands and artists across hair, makeup and beauty.” “Not limited to one category, or level of experience, our mission is to provide professionals, enthusiasts to students and beauty lovers with the opportunity to equip themselves with the latest techniques from all areas, under the one roof,” adds Scott. To date, The Show Sydney has confirmed the following all-star line-up: Jennifer Guerrero (Hair) - 3 x Emmy Award Winner & 10 x Emmy Nominee Brian Sipe (Makeup) - 1 x Emmy Award Winner Damian Martin & Adam Johansen – Odd Studio (Makeup) - 1 x Bafta Award Winners & 1 x Oscar Award Winners Rachel Montgomery (Makeup) - 1 x MAGAP Award Winner, 1 x AHFA Award Winner & 4 x ABIA Award Winner Helen Magelaki (Hair & Makeup) - AACTA Nominee Vanessa Davis a.k.a "The SKulltress" (Hair & Makeup) - Instagram sensation (over 1M followers) also The Wigs and Makeup Manager of the London Opera Chereine Waddel (Makeup) - 1 x AHFA Award Winner & Beauty Editor at Laud Magazine Pip Lund (Hair & Makeup) - Hair & Makeup Supervisor at Channel 7 Nicola Magiro Waters (Hair) - Cirque Du Soleil & Muriel’s Wedding The Show Sydney Event Details: Date: 8th and 9th February 2020 Time: Saturday 9am – 5pm and Sunday 10am – 5pm Location: The International Convention Centre, Darling Harbour Tickets: Available from Sunday 27th October 2019 Handles: @theshowsydney “Beyond our fabulous educational presentations, attendees will be able to view and purchase the latest and greatest industry and consumer products and tools. It’s a fantastic opportunity for career inspiration, retail therapy, and interactive education with some of the world’s finest talent,” said Eliza. JURA celebrates 25 years of expertise in automatic coffee machines 2019-10-16T21:40:36Z jura-celebrates-25-years-of-expertise-in-automatic-coffee-machines X Take your drinks menu to the next level this Christmas 2019-10-15T21:34:32Z take-your-drinks-menu-to-the-next-level-this-christmas Move aside the Espresso Martini, this festive season JURA Australia share their latest coffee-based recipes, guaranteed to not only impress the fussiest guests, but also look great on the table this Christmas Day. George Liakatos, JURA Australia’s General Manager says, “It’s amazing how many people only ever use their coffee machines for their daily caffeine hit. Our machines can deliver so much more at the touch of a button, making it quick and easy to get creative with the beverages you can serve up this Christmas.” JURA’s Strawberry Dream - Ingredients (for 1 person) 2 x 45 ml strong espresso made using a JURA ENA 8 Whipped cream maker 350 ml cream 10 ml sugared water (made of equal parts sugar and water) Strawberry purée 5 ice cubes Preparation: Put the ice cubes in a shaker. Prepare the espresso in the same shaker. Shake for about 20 seconds so that the espresso cools immediately. Then pour the mixed ingredients into the whipped cream maker. Tightly close the whipped cream maker, shake it and insert the cartridge. Vigorously shake the whipped cream maker 8-10 times and refrigerate until needed. Put a little strawberry purée in a cocktail glass and pour the frothy espresso over it. Decorate with a strawberry or a coffee bean, if liked. JURA’s Red Cool - Ingredients (for 1 person) 45 ml espresso made using a JURA ENA 8 Campari or Red Bols Lemonade Ice cubes Preparation: Take a long drink glass. Fill the glass almost to the rim with ice cubes. Add 20 ml of Campari and then lemonade to the glass. Place 2 straws in the glass. In a separate receptacle, prepare an espresso with 45 ml of water. Pour the hot, freshly made espresso over an ice cube into the glass. Pour carefully to make sure the espresso does not mix with the Campari. This will create an attractive layered effect. Stir before enjoying this speciality coffee. For the gift that keeps on giving, or to get Christmas ready, JURA’s ENA 8 in Nordic White or Sunset Red is a must have on the wish list. At an RRP of $1,899, the ENA 8 is a fully automatic coffee machine that is compact to fit neatly in any size space and most importantly uses coffee beans, not pods. Available now online at as well as selected electrical retailers, department stores, independent and specialty outlets. Those who purchase an ENA 8 between 1st November and 31st December 2019 will receive a bonus Coffee Cocktail Kit valued at $150 including; 1kg JURA Coffee Beans, 4 × latte macchiato glasses, 780ml cocktail shaker and 4 × cocktail recipe cards. About JURA: JURA’s products stand for innovation, ease of use and sustainability. JURA believe in the perfect cup of coffee, using fresh beans, freshly ground and extracted at the touch of a button. The product range includes both machines for domestic use and professional models for the office and food service industry. In recent years the long-established Swiss brand has grown to become a global player, operating in around 50 countries. IBM Among First Global IT Enterprises to be Appraised CMMI V2.0 LEVEL 5 2019-10-15T00:31:54Z ibm-among-first-global-it-enterprises-to-be-appraised-cmmi-v2-0-level-5 Sydney, Australia – (15 October 2019) – CMMI Institute is pleased to announce that IBM is one of the first large IT organisations to be globally appraised on CMMI V2.0 for Maturity Level 5. The highly complex appraisal involved thousands of employees, more than 500 projects, across 6 global centers and 14 countries, and covered both traditional and new age projects that are part of IBM Global Business Services under IBM Services. IBM has been a trailblazer in setting superior quality and delivery standards. This unwavering commitment is bringing rich dividend to business results and client advocacy for IBM. “The journey to CMMI V2.0 has enabled a client centric approach in our commitment to high quality delivery. It provides a direct connection between quality initiatives and our expected business results,” said Lisa Smith, Global Leader, IBM Global Business Services, IBM Services. “CMMI model has been an integral part of our journey to develop industry leading execution capability and deliver in an IBM way. This appraisal further validates our quality transformation journey to drive superior business results and higher client advocacy.” As a result of adopting CMMI V2.0 and more diligently measuring, analysing and enhancing the client experience, IBM Global Business Services improved their Net Promoter Score (NPS), a key indicator of client satisfaction and loyalty, by +16 points (LTM basis). Also, by leveraging mature practices, IBM assets and accelerators along with performance management, they were able to achieve greater than 95% on-time project performance. And, by implementing cognitive and automation to provide project managers with early warnings, in one year they were able to reduce trouble projects by 25%, resulting in greater predictability in product delivery designed to optimise business performance and achieve improved results, CMMI V2.0 enables organisation to analyse and appraise internal operations, and helps organisations measure their capabilities against best practices, pinpoint areas of improvement and achieve higher performance. An appraisal at CMMI Maturity Level 5 indicates that an organisation is performing at an “optimising” level. An organisation operating at this level continually improve their processes based on a quantitative understanding of its business objectives and performance and uses a quantitative approach to understand the variation inherent in the process and the causes of process outcomes to drive business performance. The appraisal was led by Pat O’Toole, Principal Consultant with Process Assessment, Consulting & Training (PACT). About CMMI® Institute A subsidiary of ISACA Enterprises, CMMI Institute ( is the global leader in the advancement of best practices in people, process, and technology. The Institute provides the tools and support for organisations to benchmark their capabilities and build maturity by comparing their operations to best practices and identifying performance gaps. For over 25 years, thousands of high-performing organisations in a variety of industries, including aerospace, finance, healthcare, software, defense, transportation, and telecommunications, have improved their performance and earned a CMMI maturity level rating and proved they are capable business partners and suppliers. About ISACA Now in its 50th anniversary year, ISACA ( is a global association helping individuals and enterprises achieve the positive potential of technology. Today’s world is powered by information and technology, and ISACA equips practitioners with the knowledge, credentials, education and community to advance their careers and transform their organisations. ISACA leverages the expertise of its 460,000 engaged practitioners—including its 140,000 members—in information and cybersecurity, governance, assurance, risk and innovation, as well as its enterprise performance subsidiary, CMMI Institute, to help advance innovation through technology. ISACA has a presence in more than 188 countries, including more than 220 chapters worldwide and offices in both the United States and China. Twitter: LinkedIn: Facebook: Instagram: Contact: Julie Fenwick, +61 468 901 655 Lauren Graham, +61 432 614 401 Eyeota Boosts New Zealand Presence by Partnering with DOT Loves Data 2019-10-14T21:47:40Z eyeota-boosts-new-zealand-presence-by-partnering-with-dot-loves-data Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.    DOT Loves Data’s product, Segmomento, is a dynamic, real-time behaviour and socioeconomic data-driven tool that produces audience segments representative of the entire New Zealand population.    Eyeota is currently the only audience technology platform to offer Segmomento audience segments for use in programmatic targeting. This partnership will further enhance the global Eyeota Audience Marketplace which currently offers more than 4 billion unique profiles to help advertisers and marketers identify and target quality audiences for their campaigns. Eyeota is the leading source for audience targeting data in New Zealand and Australia.   “We are excited to work with Eyeota as it provides an alternative way to operationalise Segmomento, and the opportunity to tap into a previously inaccessible market,” said Jason Wells, Managing Director at DOT Loves Data.   DOT Loves Data data sources include public and third-party proprietary data such as the New Zealand Census, Ministry of Education and more. Brands and advertisers will be able to access dynamic audience segments that change as their customers change, and ensure the right message reaches the right person, at the right time.    Aaron Jackson, Eyeota’s Managing Director of International said, “Our partnership with DOT Loves Data is a critical step in expanding our solution for advertisers in the New Zealand market who are looking to accurately identify audiences based on socioeconomic variables. We have seen strong demand this year from advertisers in the Oceania region for demographic-focused segments, such as Parents, Retirees and Affluent audiences. This partnership further expands our solution to the New Zealand market and provides marketers access to dynamic real-time and relevant audiences like never before.”   SYDNEY FISH MARKET HOOKS DEC PR AS AGENCY OF RECORD 2019-10-10T06:05:34Z sydney-fish-market-hooks-dec-pr-as-agency-of-record p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica} span.s1 {color: #0000ff} October 2019, Sydney, Australia – Australia’s home of seafood, Sydney Fish Market, has appointed independent agency DEC PR to manage its public relations, following a recent competitive tender process. Sydney Fish Market is the largest market of its kind in the Southern Hemisphere; a one-stop-shop for 3 million food lovers from Sydney and beyond. Having been the flagship commercial hub for the New South Wales fishing industry for more than 70 years, today more than 13,300 tonnes of seafood is traded through the wholesale market, annually. Stephanie Margrain, Marketing & Communications Manager at Sydney Fish Market says: “Our team was impressed with the professionalism as well as the strategic and creative thinking that DEC PR showed during the tender process.” “We are excited to partner with an independent agency with such strong capability spanning consumer and corporate communications – one that will be able to support and shape stories across our seasonal events, but also work closely with our internal team and our retailers, to drive earned media outcomes that champion the consumption of seafood and promote the world-class sustainability of the industry," added Margrain. Renowned for its 36-Hour Seafood Marathon held annually from 23 to 24 December, and Good Friday Trading at Easter, Sydney Fish Market is an iconic Sydney destination for locals and tourists alike, but also aims to educate consumers on the wide range and seasonality of quality, sustainable seafood available. Agata Kenna, Managing Director at DEC PR, says: “Food and tourism are categories that the DEC PR team is incredibly passionate about, so Sydney Fish Market combines two of our favourite pastimes. We have extensive experience building brands, safeguarding reputations and cultivating genuine engagement in this space, and are looking forward to collaborating on campaigns that attract Australians from near and far to this iconic destination.” DEC PR commences work immediately. -ENDS- For more information or any media enquiries, please contact: Sarah-Ann Taylor via or +61 2 8014 5033 For more information please visit Urban List Launches Challenge For Change Campaign To Find Australia’s Most Sustainable Agency and Most Sustainable Agency Employee 2019-10-09T23:41:34Z urban-list-launches-challenge-for-change-campaign-to-find-australia-s-most-sustainable-agency-and-most-sustainable-agency-employee Thursday, 10 October 2019 (Sydney): Urban List are embarking on a mission to find Australia's Most Sustainable Agency and Most Sustainable Agency Employee with the launch of their latest campaign Challenge For Change, collaborating with media agencies across the country to support them, and their people, in making simple swaps toward a more sustainable life.    Over 30 media agencies across Australia have already pledged their commitment, seeing the Challenge For Change as an opportunity to both do good and increase team engagement.    The Challenge begins this week, with all participating agency employees completing a quiz to receive their current eco footprint score (from 1-100). For the following four weeks, tips and tricks to living more sustainably are shared with the participants to help them reduce their eco impact: both at work and at home.   At the close of the Challenge, participants receive a new eco score, modelled on the changes they have made to their work and home life. The Most Sustainable Agency and Most Sustainable Agency Employee Awards will be selected through a combination of weighted eco scores and finalist submissions.    Sue Squillace, Carat CEO said, "Sustainability is an increasing part of a company’s culture and our team is excited to get involved in the Challenge For Change — joining our industry peers in doing more good and improving our impact. Both environmental and social sustainability are very topical conversations right now — something we're regularly talking about — and It would be a great achievement for all of us if Carat were to earn the honour of Australia's Most Sustainable Agency!"   Urban List ran a similar consumer campaign in June to coincide with World Environment Day, in which 27,000 people committed to the four-week Challenge For Change program to improve their environmental footprint.   Urban List CEO and Founder, Susannah George, says climate change is the key issue that’s concerning the Urban List audience and while 90 percent of Australians are concerned about environmental sustainability, only half feel they are doing their fair share to help*.   “There’s also the age-old complication that we want to do good, but not necessarily at the expense of the things we love — the changes we make need to be, well, sustainable, and if they’re perceived as sacrifice, the change will ultimately fail.”   “I’ve had so many conversations with brands who have identified a need to support their customers’ journey toward a more sustainable life; making a start, rather than needing to be perfect. As one of the largest audiences of Gen Y and Z in Australia, Urban List is well positioned to support this goal, and you’ll see a number of initiatives emerging from us through early 2020 — all designed to deliver ongoing sustainable change, for us, our audience and our partners.”  Destination Perth engage Bonfire for digital marketing revival 2019-10-09T03:07:12Z destination-perth-engage-bonfire-for-digital-marketing-revival One of Western Australia's top tourism organisations' Destination Perth, also known as the Perth Region Tourism Organisation Inc. (PRTO), has appointed Digital Agency of the Year Bonfire as their organic search marketing partner. Established in 2004, Destination Perth is responsible for the promotion of six of the State's areas - Perth City, Fremantle and Rottnest Island, Sunset Coast, Peel and Rockingham, Avon Valley, Swan Valley and Darling Range - as tourist destinations. To strengthen Destination Perth's position within the crowded tourism market, Bonfire will develop and execute an SEO strategy focused on building awareness to attract both domestic and international visitors to their website. Destination Perth CEO Tracey Cinavas-Prosser said the award-winning agency was chosen for their niche search skillset and years of experience working with brands in competitive industries. "Destination Perth is delighted to have engaged Bonfire as our SEO experts and service provider. Our website is a key asset for the organisation and therefore we are investing in the right resources to ensure we grow our online traffic. Bonfire has become well known for their work in this field and we feel confident they will help us reach a broader audience," said Ms Cinavas-Prosser. Clay Cook, Bonfire's CEO said the agency is excited to help Destination Perth reach their full potential online. "This partnership is a wonderful opportunity for our team to demonstrate how transformative search marketing can be, especially in tight markets." "As a local Perth agency, we can't wait to help this respected WA organisation thrive online," said Mr Cook.