The PRWIRE Press Releases https:// 2021-06-14T23:19:25Z Edit on the Spot technology wins at Techstars Startup Weekend 2021-06-14T23:19:25Z edit-on-the-spot-technology-wins-at-techstars-startup-weekend A NEW Gold Coast initiative that allows video editing to be done while live streaming has won the top business award at the Gold Coast Techstars Startup Weekend.Freedom Potential Centre founders, Anastasha and Martin Renaud with their team (Darryl Astin, Christie McCabe and Giorgio Reichel) were voted top business among 90 other participants split into 7 finalist teams with their innovation Edit on the Spot at the recent event at the Queensland TAFE Creative Campus in Coomera. For their prize, they won 10 hours of tailored advisory support from business mentors and experts under the Australian Small Business Advisory Service program.Edit On The Spot is technology that allows video capture to be edited while you are filming, saving time, energy and money.“You would spend three to five times longer if you edit videos manually,” Mrs Renaud said.“When people record videos using Edit on the Spot, the edited final videos will be ready in various formats for marketing/ social media use soon after they finish recording. “We plan to use artificial intelligence when we launch to allow us to scale internationally.”She said experienced judges said the invention ‘definitely has global potential’. “It will substantially improve the events industry, video production and video conferencing capabilities,” Mrs Renaud said.“The events industry has suffered so much, it still hasn’t recovered which is very sad. People are still struggling to come back to run events with the same level of safety, predictability and profitability we used to have before Covid. It’s so uncertain.“Edit on the Spot will give the industry an extra boost and revenue stream for venues and event producers.”Mr Renaud said the tech innovation was born when the couple began hosting virtual and hybrid events from their new Freedom Potential Centre in Varsity Lakes.The studio is set up as a fully-fledged broadcast production facility for podcasting, video production and live streaming.“The rare Gold Coast centre is available for hire with an all-in-one live venue set up for live streaming local events,” Mr Renaud said.“The Gold Coast now has a place where people can come and attend events with up to 40 people, no matter how big or small their business is, and create educational and marketing videos in a professional setting.”He said their goals include connecting and supporting businesses on the Gold Coast and adjusting to any creative idea that Gold Coasters or Queenslanders might have to take to local and international markets.“We have a three-camera studio with live switching capability, pro lighting, sound and monitoring options. It’s like a mini-TV studio with interactive capabilities,” Mr Renaud said.The Freedom Potential Centre runs monthly Exponential Networking events where speakers share a 3 minute pitch about their business that is live-streamed to a large online audience.The next event is on June 23 from 6-8.30pm. For more details, visitwww.freedompotential.com.auPhoto caption: Edit on the Spot winning team with Gold Coast Techstars Startup Weekend organisers: (from left) Christie McCabe, Giorgio Reichel, Anastasha and Martin Renaud, Sharon Hunneybell, Darryl Astin and Baden U'Ren Sydney’s Whitehat Agency launches new website and branding 2021-06-14T22:30:00Z sydneys-whitehat-agency-launches-new-website-and-branding SYDNEY, 15 June 2021: Full service digital marketing agency, Whitehat Agency, has today launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. The new website has been built to respond seamlessly on every device, utilising media rich pages optimised for superior performance. The site incorporates Universal Google Analytics and every interaction on the website is personalised in order to enrich the user experience.Shuey Shujab, Whitehat Agency’s CEO and Founder, said, “We’d been so busy working on websites and digital marketing projects for our clients that we really hadn’t had time to focus on our own site and branding. When we were talking to clients it really was a case of ‘do as I say, not as I do’! Now, with our new website and look and feel, we can actually include Whitehat Agency in our portfolio of amazing designs that we show to prospective new clients.”The new Whitehat Agency logo represents the data-driven synergy inherent in the way that the agency works with clients, where the combined impact is greater than the sum of its parts. The multiple colours used in the branding represent the diverse industries the agency works across, as well as the different skill sets of each department within the agency.“We are a high performance agency driven by passion,” adds Shujab, “and we’ve designed our new website and branding to reflect this. We love to produce beautiful products for our clients and now we’re thrilled to have our own beautiful website and branding as well.”The launch of the new website and branding comes at an exciting time for the agency as it continues on its upwards trajectory after the COVID pandemic. While initially experiencing a downturn during March and April 2020, Whitehat Agency was quickly able to harness its experience in ecommerce to help existing bricks and mortar retail clients pivot into the online space, with impressive results all round.2021: the year of recoveryWhitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients from incredibly diverse industries, including organisations from the pet, fashion, health foods and waste management industries. The agency has also welcomed two new senior staff to the team and was named as a Finalist at the 2021 Australian Web Awards.“2021 is the year of recovery for business, and we wanted to make sure that we were projecting the reality of our success to our clients, to give them the confidence to trust us to help them with their own recovery,” concludes Shujab. “We’re incredibly proud of the way we bounced back from the pandemic – and helped our clients bounce back too – and we now feel that our website and branding actually matches who we are as a business.”Whitehat Agency is a full service digital marketing agency based in Surry Hills, Sydney. The team of more than 30 digital marketing experts specialise in SEO, Google Ads management, social media marketing, ecommerce services and web design. As well as its Head Office in Sydney, Whitehat Agency also has offices in Brisbane, Kathmandu, the Philippines and India, with plans for further expansion in Australia currently underway. - ENDS -Media contact:Rachel McDougallWhitehat Agencyrachel@whitehatagency.com.au0401 694 301 All things Marketing in Newcastle 2021-06-11T06:11:18Z all-things-marketing-in-newcastle All business owners can agree that when you’re running a successful business some things just slip through the cracks. With so much on our plates it can be hard to find time for all the tasks that matter to your business. Marketing can often be one such task that busy businesses struggle to find time for. There is a lot to consider between the need for Social media management, SEO strategies, graphic design and content creation.  That’s where pepper comes in.  We understand how to get the best out of your digital marketing in Newcastle. With a passion for all things marketing and a combined 90+ years of industry experience we will ensure success for your business.  As a full service marketing agency we work closely with our clients in Newcastle to develop an understanding of the needs of the business. We will work with you to build your digital brand profile. Together we will work to broaden your brands presence and build a strong social media following in Newcastle.  At pepper we work in social media management, graphic design,  SEO and SEM, front and back end development, email marketing, digital advertising, conversion optimisation and hosting. We know what matters to businesses in Newcastle and we work to deliver memorable content and design, tailored to you.  If you’re interested in making your marketing and graphic design stand out in Newcastle feel free to get in touch.  Social Media Marketing is pepperit's Speciality! 2021-06-11T05:55:04Z social-media-marketing-is-pepperit-s-speciality-1 The rise of social media and increasing number of users, is changing the customer pathways for businesses. It is now more important than ever for businesses to present themselves on social media, to increase their market reach and improve brand impression. Pepperit is a full-service social media Sydney marketing agency, offering 10 years of experience to ensure the right marketing solution for any type of business. Our social media management Sydney team is the answer to your business needs, if you need help creating content, formulating social media strategies, managing your social media platforms and community engagement. At pepperit, we provide social media consultant Sydney services, to help you achieve your business goals. Each social media action plan is tailored to suit your business needs, brand values and internal audience. Just let us know what problem you’re trying to solve so we can provide our bespoke social media services that fit your business. We get it, running a business can make you time-poor. Our social media expert Sydney team do the work for you, so you don’t have to. Team up with pepperit today and start saving you time, so you can focus your attention on your core business. Amobee and HYP Announce Partnership for Data Integration 2021-06-10T04:25:34Z amobee-and-hyp-announce-partnership-for-data-integration SYDNEY, Australia, (10 June 2021) — Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, is pleased to announce a partnership with HYP, the simplest platform for complex decisioning, to give marketers and agencies access to one of Australia’s largest audience database for targeting and analytics across all screens, including Out-of-Home (OOH) and Connected TV (CTV). This partnership also gives marketers access to a solution that is both 100% cookie-free and privacy compliant. Using a combination of data points derived from mobile intelligence – including, but not limited to location, behaviour, age, gender, income, retail expenditure and household type – and advanced machine learning, marketers can gain deeper insights into consumer journeys, audience profiles, visitation and incrementality.Based on HYP’s internal data, brands that have allocated 8-15% of their media spend on HYP’s targeting and measurement solution have seen an increase in outcomes of 30% or more. Depending on the category, the uplift has even peaked over 300%. “With the imminent demise of third-party cookies, it is important for us to integrate with data providers that are future-proofed,” says Andrew Dixon, VP of Sales at Amobee Australia and New Zealand, “HYP’s priorities are aligned with ours at Amobee and we are extremely excited to make their data available to our partners and clients.” “We are always looking for partners that have a strong value exchange with their customers,” says Yun Yip, Managing Director, APAC at HYP. “Amobee’s strong foothold in the region made them a natural partner for HYP as they support our mission to make the complex task of applying data for marketing easy, portable and insightful.”HYP’s 1,500+ audience segments, which are recategorised daily, are now available for activation on the Amobee platform.Within the next few weeks, HYP will also be exclusively launching a data partnership with Amobee, which will be ID free to further deliver sustainable and incremental outcomes for customers.To learn more about the Amobee and HYP data integration, please contact solutions-anz@amobee.com. Google Ads : The Most Common Mistakes You Should Avoid 2021-06-07T06:59:16Z google-ads-the-most-common-mistakes-you-should-avoid Since many business owners think Google Ads are pretty straightforward, many end up making many mistakes that could jeopardise their online ad efforts. No matter how simple Google Ads can seem, it’s always a good idea to familiarise yourself with the common mistakes marketers and business owners make. But what are Google Ads anyway? Google Ads is an effective lead and sales generation system with a plethora of features that allows you to customise your campaigns and focus on a specific target market. However, without the proper techniques and strategies, you could risk limiting your ROI. What Can You Do to Improve Your Google Ads Strategy? Remember, your business and Google would have different goals — your brand would want to increase sales while Google’s focus is to boost clicks. Seeing that there’s a bit of conflict of interest here, it’s best to work with a reliable marketing team and website design company to ensure ethical concepts are used to maximise Google Ads fantastic features. The great wait to avoid making common Google Ad marketing mistakes is to prevent them from happening in the first place. And the best way to do that is to understand these mistakes, familiarise yourself with them, and discuss how to avoid them with your team. Here are some common Google Ad mistakes you should know: Mistake #1: Choosing the Wrong Default Campaign Targeting Options Usually, when you create a search network campaign, you’ll be given the following options — either you choose Search Network, Display Network, or both. Where lead generation is the goal, you’ll want to select Search Network. The reason is that choosing Search Network will give you a higher yield in conversion rates than Display Network. Search Network uses target keywords to allow your ads to appear on Google and search partners. With Display Network, your ads will be placed on relevant websites, but they won’t appear for people who are actively looking for your products and services. Instagram Advertising Not Approved? Here Are Common Reasons Why 2021-06-07T06:57:36Z instagram-advertising-not-approved-here-are-common-reasons-why Instagram advertising is considered one of the most effective ways to promote a business’s products and services. It is also used to improve brand awareness and engage with your targeted customers. However, there are times when IG ads are not approved. There are several reasons why Instagram ads are disapproved. However, that doesn’t mean that you can no longer use this social media platform in promoting your products and services. Chances are, your ads are not properly optimised or not properly set up. A Glimpse About the Ad Review Process Both Instagram and Facebook ads are reviewed first according to advertising policies before they can show up. The following are examined during the ad review process: Text Images Positioning Targeting Functionality and post-click content Ads are usually reviewed within a day, though other ads may take longer. A notification will be sent to know if the ad is approved or not. Common Reasons Why Your Ads Are Not Approved You may have been wondering why your Instagram ad is not approved. Here are some of the possible reasons: Your Instagram Is Not Set Up Properly When your Instagram business account is not set up correctly, you can’t create and run Instagram advertising properly. You should also be an admin of your brand’s Facebook page since IG ads are created using Facebook Ads Manager. Introducing Rochway’s new Kakadu Plum with Collagen powder 2021-06-07T05:00:48Z introducing-rochways-new-kakadu-plum-with-collagen-powder Rochway, Australia’s premium producer of advanced probiotic complexes, is excited to announce the launch of their latest product offering, Kakadu Plum with Collagen. The product combines powerful probiotics, postbiotics, collagen and essential vitamins and nutrients to support glowing skin and whole-body vitality. Formulated with locally sourced Australian Kakadu Plum which is one of the world's richest natural sources of Vitamin C, the delicious powder supports healthy hair, skin and nails, supports the immune system, and can even help reduce cold and flu symptoms. With 2.5g of Hydrolysed Marine Collagen per serve, the Australian-made powder also supports healthy, firm and glowing skin. The formula is topped off with 2.4 billion CFUs of beneficial bacteria from multi-strain probiotics and postbiotics to support digestive health, immune function and everyday wellbeing. Carel Crous, Rochway’s New Business Development Manager & Head of NPD says, “Our exciting new product has been developed, manufactured and tested in our very own TGA approved manufacturing facility in Queensland, using our exclusive BioRestore® bio-fermentation process. This has enabled us to produce the highest quality and most advanced probiotics to meet all relevant Australian standards to the highest degree.”Top of Form Ingredients: Each 4 g dose contains: Terminalia ferdinandiana (Kakadu Plum), fruit flesh dry extract 40 mg derived from T. ferdinandiana fruit flesh dry 400 mg Hydrolysed collagen (fish) 2500 mg Bifidobacterium bifidum 0.4 Billion CFU | Lactobacillus plantarum 1 Billion CFU | Lactobacillus rhamnosus 1 Billion CFU | Lactobacillus acidophilus 1 mg | Lactobacillus paracasei 1.5 mg | Bifidobacterium lactis 1 mg Kakadu Plum with Collagen is free from wheat, gluten, yeast, milk derivatives, eggs, soy bean products, lactose, artificial colours and preservatives. It contains benzoates, fish products, sugars, xylitol, sucralose, and residual sulfites. We recommend mixing 4 g (1 scoop) into water, juice, smoothies or sprinkling on food every day for optimum results. About Rochway: Established in 2006, Rochway products are stocked in more than 2,000 pharmacies and health food stores throughout Australia, and are exported to 30+ countries in Asia, Europe and the Middle East. Key facts include: Each Rochway product is fermented using their unique BioRestore® process which utilises multi-strain probiotics for a more bio-available (easily absorbed) and bio-active complex. All products are naturally free from dairy, gluten, lactose, GMO, and added sugars. Ingredients have not had the use of herbicides, pesticides or chemical fertilisers. Rochway’s probiotic products support gut health, immune function, the nervous system and beautiful hair and skin. The new Rochway Kakadu Plum with Collagen powder is available at an RRP of $42.45 online from rochway.com.au The Greenwall Company Present TWO ELEVEN – Cremorne 2021-06-07T03:26:22Z the-greenwall-company-present-two-eleven-cremorne The Greenwall Company are thrilled to present their latest commercial project, TWO ELEVEN, located at 211 Military Road in Cremorne, Sydney. Under the careful tutelage of COSO Architects and working in conjunction with the skilful hands of Habit8 Landscape Architects, the innovative team were able to realise the creative fusion set down by Anthony Solomon & David Vago. Featuring grouped EcoPillows over three key areas of the top floor of the complex, the planting system was designed to not only provide privacy for the residents but also a greenspace for those looking into and out of the building. Mark Paul, Founder and Director of The Greenwall Company says, “The addition of our greening solutions to the development has enabled the complex to reach a 5-star sustainability rating and provide a sustainable system, designed to last the lifetime of the building.” The project was faced with multiple challenges, including difficult access due to being located on a major road bus route, numerous neighbours at close quarters, and a head contractor eager to reach practical completion with a plethora of trades completing tasks at one time. The Greenwall Company were also challenged to deliver on time and on budget a variety of species sourced from different environs, including Byron Bay & Northern Rivers. The high-density living of this complex was softened greatly by mature planting, pre-grown by The Greenwall Company, which has resulted in a significant reduction of ambient noise, while creating instant privacy and tranquillity for both residents and neighbours alike. Anthony Solomon, Director of COSO Architects said, “Under the guidance of the team leader and skillful staff, the Greenwall Company were able to successfully deliver a first-class product to this bespoke development.” About The Greenwall Company: The Greenwall Company is the premier producer of modular and custom designed greenwalls in Australia. They pride themselves on the fact that their walls and roof gabions are built from 94 per cent of recyclable materials that would otherwise be destined for Australian landfill. Tested, designed, re-designed, and mastered to ensure they will last the lifetime of the building on which they are installed, further reducing waste. The Greenwall Company have now installed their greenwall systems in over 200 projects and will continue to work towards the goal of reclaiming the built environment. www.greenwall.com.au Ocean Guardian releases large scale virtual shark net for beaches, resorts and aquaculture 2021-06-07T00:47:24Z ocean-guardian-releases-large-scale-virtual-shark-net-for-beaches-resorts-and-aquaculture Ocean Guardian, manufacturers of Shark Shield Technology, the world’s only scientifically proven and independently tested electrical shark deterrent technology, have announced for commercial sale the new LR1000 Shark Barrier, designed as a replacement for physical exclusion nets, shark nets and drumlines. In 2020, Australia suffered the most shark attack fatalities in 86 years, while statistics published by the NSW Department of Primary Industries (DPI) show that 93% of all animals caught in their shark nets on NSW beaches were bycatch and that 55% of the total catch died. The new LR1000 Shark Barrier has been developed in partnership with Armscor’s Institute of Maritime Technology division, Armscor is the acquisition agency for the South African Department of Defence. Using proven Shark Shield Technology, the LR1000 is the result of six years of research, development, and testing, resulting in a scalable solution for beaches, resorts, and aquaculture organisations experiencing financial loss due to shark predation or incursions. Sharks have short-range electrical receptors in their snouts used for finding food. Shark Shield Technology is used to create a powerful three-dimensional electrical field which causes spasms in these sensitive receptors turning sharks away. There are no known harmful effects on sharks or humans. Shore powered, the LR1000 can be installed in sections up to 400 meters in length with multiples of this possible to cover larger areas. The system consists of surface buoys spaced 3 meters apart, on each buoy is a free hanging antenna cable with depth coverage of up to 12 metres. The free hanging antenna provides low resistance to ocean swells, currents, and no resistance or entanglement risk to other sea creatures such as whales, dolphins, turtles, etc. MP Jason Falinksi stated, “The Northern Beaches recently voted to remove environmentally damaging shark nets and drumlines, this is long overdue. What is also long overdue is the use of new technology that protects both wildlife, swimmers, surfers and our blue economy. I strongly urge the government and authorities to use the new technology alternatives such as Ocean Guardian’s Shark Barrier that do not adversely impact our environment.” Lindsay Lyon, CEO of Ocean Guardian says, “We are experiencing enormous global demand for the LR1000 from iconic tourist sites like the Busselton Jetty in Western Australia to private resorts such as Great Stirrup Bay Island in the Bahamas, where we previously sold sixty of our BOAT01’s for resort protection. Shark attacks have a significant impact on local economies and tourism, and there is growing environmental demand to remove inhumane and harmful shark mitigation measures such as shark nets and drumlines. We’ve had exceptional growth in our B2C business during 2020/21 and the new B2B Shark Barrier will provide a transformational growth opportunity for our company.” To fund the significant growth presented by the new B2B Shark Barrier the Company has also signed an agreement with VCF Capital Partners to act as corporate advisors to raise up to $10 million dollars through a private placement and/or an Initial Public Offering (IPO) in 2021/22. “Australia has some of the best beaches in the world, coupled with the rate of developments in coastal towns plus the increasing rate of city dwellers opting for a sea change for better work/life balance driven by COVID, we have more people in the water, resulting in more risk. Ocean Guardian has the technology to implement protection in key tourist areas,” said Lindsay. About Ocean Guardian: Ocean Guardian is the world’s leading shark deterrent technology company. Since 2001 the company’s Shark Shield Technology has protected tens of thousands of ocean lovers and prevented the unnecessary killing of animals from environmentally fatal shark nets, drumlines and shark culling. Ocean Guardian’s Shark Shield Technology is the only scientifically proven electrical shark deterrent supported by peer-reviewed published research, and successful in deterring Great Whites. The technology is so effective government has approved the devices for consumer rebates. Nothing is more effective. www.ocean-guardian.com About Armscor & IMT: Armscor is the acquisition agency for the South African Department of Defence (DOD). Renowned for its acquisition expertise, Armscor has enhanced and expanded its service offering to the DOD as well as to stakeholders across the African Continent in line with its vision to be the premier defence technology and acquisition service provider for the South African Government and our allies on the African continent and the world. Armscor’s Institute for Maritime Technology (IMT) division was established in 1975 and is a multi-disciplinary ISO 9001 2015 division specialising in Techno-military research and development, as well as specialised products and services. IMT provides services to the South African National Defence Force (primarily to the South African Navy), government departments, defence industry, the broader maritime community and other clients as part of its commercial initiatives. World class capabilities are focused in under and above water technology areas. Optus Brings the Worlds of TV and Digital Closer Together with Amobee 2021-05-31T23:53:29Z optus-brings-the-worlds-of-tv-and-digital-closer-together-with-amobee SYDNEY, Australia, 1 June 2021 – Optus and Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, are pleased to announce that they will be further extending their strategic partnership to supercharge Optus’ digital video buying via the Amobee TV platform.The exclusive, multi-year extension comes off the back of the tremendous success and increased buying efficiency Optus has realised from utilising Amobee’s TV platform over the last 24 months. In addition to media buying, as part of the extension, Optus will be seeking to maximise value from TV and BVOD investments through use of Amobee’s proprietary analytics suite, including Advanced Footfall and TrueReach reporting, and Amobee’s CTV Allocator solution.Harnessing Amobee’s technology has given Optus greater accountability, visibility and control over buying decisions. Specifically, Optus was able to not only effectively extend audience reach from linear to CTV, but also measure household audiences to more accurately represent their actual audience reach (2.5x higher reach per impression). Further, Optus was also able to realise more competitive rate positions (24% decrease in CPM YoY) through a better understanding of their audience composition and network ROI attribution.While traditional TV buying varies considerably from programmatic buying, using digital technology that was built on TV principles allows not only Optus, but other brands and advertisers, to achieve true convergence of linear and digital channels. Amobee’s unique TV technology offers a future-proof solution optimised to today’s viewership behaviour.For Optus, the ability to understand total TV viewership and measure across all video channels is critical to their success. “As digital video becomes one of our key advertising mediums, we need a cross-screen delivery and measurement solution that will provide us with the ability to see the whole picture,” says Melissa Hopkins, Head of Marketing at Optus. “Amobee’s world-leading video platform and analytics suite has allowed us to bridge the gap between linear TV and digital so we could make smarter decisions across all our video buys.” Josif Zanich, Managing Director for Amobee Australia and New Zealand says the extension couldn’t have come at a more opportune time given how advertisers are actively searching for unified solutions across TV and digital. “We are thrilled to continue our long-standing partnership with Optus,” he says. “Their success is evidence of our commitment to provide solutions that unify and empower TV and digital advertising strategies – from planning to activation, all the way to measurement and reporting.” Recognised as a Leader in the Gartner Magic Quadrant for Ad Tech and the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals while managing the business challenges and technical complexities of the converging world. InMobi TTD Partnership Announcement, May 2021 2021-05-30T22:00:00Z inmobi-ttd-partnership-announcement-may-2021-2 The partnership helps marketers across Asia Pacific to accurately measure the incremental impact of their advertising and drive real-time optimisations on The Trade Desk platform Sydney, Australia - May 31, 2021: InMobi, the world’s leading marketing cloud, announced the availability of the services of its mobile-first consumer intelligence platform – InMobi Pulse, on The Trade Desk’s demand side platform (DSP). Through this first-of-its-kind partnership, InMobi and The Trade Desk will provide brands with the ability to deterministically measure the incremental brand impact of their campaigns across digital media – mobile web, desktop, and in-app. Using in-app brand lift surveys that are delivered programmatically, brands can measure metrics such as brand awareness, favorability, intent to purchase and other metrics that determine campaign effectiveness. “Marketers are under more pressure than ever to demonstrate the impact of their advertising dollars. The Trade Desk is committed to giving advertisers more options to measure the value of their ad spend and prove their marketing investments are driving business results,” commented Vivek Misra, Senior Director, Data Partnerships, The Trade Desk. “We’re thrilled to partner with InMobi to make it easy for marketers to access reliable and affordable brand lift studies from within our platform.” “This proposition by InMobi Pulse gives digital marketers an efficient, accurate and unbiased means to establish the efficacy of their campaigns. Marketers can accurately deliver in-app surveys to an exposed group which has seen the ads and to a control group which has not seen the ad. Through the difference in brand metrics between the two groups, the true impact of a campaign can be measured.” shared Vasuta Agarwal, Managing Director, Asia Pacific. InMobi Pulse’s AI-powered platform delivers ready-to-use analytics for marketers to drive in-flight optimisations such as: Creative optimisation within and across ad formats such as video Spend optimisation across various media, platforms or audiences Building and (re)designing the brand messaging. The brand lift study can be deployed for a single creative or the entire campaign, based on the metrics the brand intends to measure. Advertisers can measure ad recall, awareness, consideration, favourability and purchase intent using the InMobi Pulse BLS on The Trade Desk’s platform. InMobi Pulse was recently listed by Forrester as an Early-stage New Tech platform in New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020 – its latest guide on consumer intelligence solutions powered by artificial intelligence. Getting actionable consumer insights at scale is one of the biggest challenges for marketers today and with access to 620 million unique users in Asia Pacific, InMobi Pulse empowers marketers to understand and identify their ideal customers. InMobi Pulse leverages over 50 mobile-first signals including location and demographics to help brands gather rich consumer intelligence in a privacy-compliant manner. About InMobi InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognised on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimise digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn. Media enquiries: Sue Ralston Einsteinz Communications for InMobi Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry 2021-05-26T22:00:00Z impact-to-host-partnerships-experience-2021-to-educate-marketers-on-the-growing-partnerships-industry Sydney, Australia, May 27, 2021 — Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships. “With recent changes in tracking and privacy, marketers must leverage alternative methods of advertising that are authentic, cost-effective and helpful for consumers,” said Cristy Garcia, VP of Marketing at Impact. “The Partnerships channel offers that at scale, and we’re excited to launch PX 2021 as a platform for our influencers, agencies, publishers and leading, global brand clients to tell their stories of success.” The four-week free educational event will cover all bases in the exploding partnerships industry including consumer and brand trust, growth, influencers, authenticity, content monetisation, and brand building. Specific learnings include partnerships with purpose, the elements of successful B2B partnerships, strengthening commerce content partnerships, and how small businesses can grow and scale through partnerships. All content will be available on demand shortly after it streams live. With more than 50 keynote sessions, PX 2021 will offer a 360 view of partnerships from speakers at leading brands, agencies, and publishers, including: Apartment Therapy Media Big Red Group BINGE / Kayo Sports Booktopia Business Insider Canva Catcher In The Style Condé Nast Freedom March NYC Giving Assistant GrowthOps HSBC Honey HubSpot Illuminate Social Ivory Ella LetsGetChecked Mapiful Neo Media World News Corp Australia Pedestrian Group Razer Silverbean Sparro Talking Influence Team Bespoke Jenni Cassidy, VP, Partnerships and Revenue at Giving Assistant says, “I'm excited to speak on the topic of partnerships with purpose because this is at the core of what we do at Giving Assistant. Impact continually drives thought leadership through their events and PX is shaping up to be the same.” Cassidy’s panel will take place on June 23rd. To register for the Partnerships Experience 2021 and learn more about how to leverage partnerships to drive results, please visit: www.partnershipsexperience.com # # # ABOUT IMPACT The global leader in Partnership Automation, Impact has been transforming the way enterprises manage and optimise all types of partnerships — including affiliate, influencer, and more — since its founding in 2008. Through an integrated end-to-end solution called the Partnership Cloud™, Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing. To learn more about how Impact’s SaaS technology platform is driving revenue growth for global enterprise brands such as 1-800-Flowers, Fanatics, Lenovo, Levi’s, L’Oreal, Ticketmaster, TUI and Walmart, visit www.impact.com. CONTACT: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au carsales joins IAB Australia Board 2021-05-26T22:00:00Z carsales-joins-iab-australia-board 27th May 2021: IAB Australia today announced the appointment of carsales to the IAB Board as of June 2021. Carsales Commercial Director of Media (Strategy, Trading, Ad Operations), Davor Vilusic, will represent the company on the IAB Board, with carsales Commercial Director of Media (Sales and Customer Solutions), Vanya Mariani, as the alternate. In addition, carsales will join the IAB Australia Data Council and Executive Technology Council, as well as the Audience Measurement and Advertising Effectiveness working groups. The announcement comes as the IAB continues to focus on initiatives and programs to address key industry matters including the role of measurement ratings currency, preparation for changes to online identifiers such as cookies, continuing to drive programmatic transparency and input in the local Privacy Act review. IAB Australia Chair, Nicole Bence said: “In what will be an exciting year of growth for digital advertising, the addition of carsales to the IAB Australia Board will strengthen and expand our industry insight and expertise, as we continue to support and advocate for digital advertising.” CEO of IAB Australia Gai Le Roy said: “We are delighted carsales is rejoining the IAB Board and is committed to becoming an active part of helping the Australian digital advertising market evolve. carsales is a true Aussie grown success story and will bring their strength in marketplaces, media and data to the IAB board table.” Mr Vilusic said: “As a passionate proponent of the Australian digital industry, carsales is pleased to again have representation on the IAB board. We look forward to contributing to the evolution of the Australian digital advertising market and continuing to champion transparency and reliable measurement. Personally, I’m thrilled to be able to play my part in supporting a healthy and flourishing digital ecosystem.” carsales joins fellow IAB Australia Board members News Corp Australia, REA Group, Google, Seven West Media, Simpsons Solicitors, The Guardian, Nine, Facebook and Verizon Media. Vilusic joined carsales in 2019 as Programmatic & Media Operations Director. Prior to joining carsales he was Group Managing Director at Audience360 and previously spent over 7 years with Dentsu ANZ. Ends About the Interactive Advertising Bureau IAB is the peak trade association for online advertising in Australia. With more than 100 member companies in Australia and as one of 47 IAB offices globally with nearly 9,000 members globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB Australia is an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice to further industry objectives. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community. www.iabaustralia.com.au For further information about IAB Australia please contact: Gai Le Roy CEO - IAB Australia T: 0408 431 455 E: gai@iabaustralia.com.au Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au DISRUPTOR ALERT: PropTech Company Instarent Launches Second Equity Crowdfunding, Flipping the Traditional Real Estate Model on Its Head! 2021-05-26T04:52:36Z disruptor-alert-proptech-company-instarent-launches-second-equity-crowdfunding-flipping-the-traditional-real-estate-model-on-its-head Australian PropTech Company Instarent Launches Second Equity Crowdfunding Campaign on Birchal, Flipping the Traditional Real Estate Model on Its Head!   ·       First of its kind peer-to-peer real estate application providing a full-service end-to-end solution for self-managed properties. ·       Reported 400% growth during the Coronavirus pandemic in Australia. ·       Reached its minimum investment target of $150,000 prior to it going public for further investment. ·       38% of properties are self-managed in Australia, equating to 1.4 million properties, resulting in a $5.5billion dollar market which grew by 6 percent last year. ·       45% of properties are self-managed in the United Kingdom, equating to 4.5million properties, resulting in a $50billion dollar market. ·       625,000 properties are self-managed in New Zealand, resulting in a $2.1billion dollar market. ·       Subscription based revenue stream. ·       Supports landlords, tenants, tradesmen and contractors for repair requests and instantaneous rental payment collection for landlords.   After being named one of six proptech startups to watch in 2020, and one of the biggest disruptors to the real estate industry in 2021 by the Australian Financial Review, Instarent has launched its second equity crowdfunding campaign on the Birchal platform.   Instarent is one of the fastest growing self-managed property apps globally, within three years, the business has scaled to a team from seven to 12 employees, growing by 400% in 2020 – 2021 during the Coronavirus pandemic in Australia.   Streamlined, self-sufficient and simple is one of three components of Instarent’s platform. The app allows for landlords to list their properties directly on the app and manage the entire process of managing tenants end-to-end. Landlords can list, lease and collect rent in a matter of minutes, while tenants can apply for rentals, and can be vetted, selected and approved in a fast time frame.    On average the cost saving on managing property is reduced by up to 80 percent, which is based on a median property management fee, meaning Instarent is saving landlords on average $2,600 per year.    Co-Founder, AJ Chand said, “We are in a very unpredictable property market, rental moratoriums, rent freezes and mortgage holds caused by COVID 19 are going to have some devastating outcomes for property investors and renters. We provide our users with all the tools they need to self-manage their property in a simple, transparent and cost-effective way”   “Technology has been top of mind during the pandemic and has provided a lot of Aussies alternatives to doing things the traditional way, Instarent is giving control back to the consumer,” said Chand.   Birchal Co-Founder, Matt Vitale said “We are thrilled to welcome Intsarent back to Birchal for its second CSF raise. AJ and the Instarent team are true pioneers in Australia's proptech industry. Instarent's product has strongly resonated with customers and investors, and we're looking forward to another strong performance this time around.”   The process is completely paperless, streamlining and digitising all functions of property management to help facilitate real-time access to data. Instarent can generate EOFY reports and create and renew tenancy agreements while ensuring all digital entry and condition reports are securely logged and kept confidential.   Instarent was launched with a mission to collaborate all property management needs into one simple to use app. Giving every landlord with a smartphone the capability and power to take control of their biggest asset, with complete transparency.   Adding to Instarent’s mission, their vision is to make property management transparent, move away from outdated traditional processes to intelligent automation. Connect landlords and tenants in real-time via a simple to use app.   Instarent offers both a free-version, as well as one-off purchases in their marketplace section of the app, and a subscription-based solution each which work in a variety of ways For landlords, Instarent offers a premium subscription service for landlords at RRP $19.99 per property, per month. For the tradesman’s network, tradies can sign up to be a preferred repairer for an Instarent property from just RRP $50 per month.   For more information: https://www.birchal.com/company/instarent   ### ENDS ###   About Instarent: Instarent is a peer-to-peer property management platform and marketplace enabling property investors to self-manage their property in a paperless, streamlined approach allowing landlords to gain complete transparency of their investment property with real-time notifications, rental payments, digital inspections, agreements and repair requests. While allowing tenants to digitally apply for properties, enter into rental agreements, set up payments and lodge repairs, enabling both the landlord and tenant to directly communicate with each other and have the support of the customer service team at Instarent. For tradesmen, Instarent allows tradesmen to cut through the crowd and receive real-time repair requests from Landlords and tenants in your region.    Like any investments, Crowd-Sourced Funding (CSF) is risky. Investors may lose money in circumstances such as if the business may not reach its objectives. Please consider the CSF offer document and general CSF risk warning contained in the offer document before deciding whether to apply under the offer. You can view the general CSF risk warning here: https://www.birchal.com/general-csf-risk-warning   Press Package: https://www.dropbox.com/sh/ql00mf7ejk3mfsy/AACjhym6DJrHYwXw5L6Orn90a?dl=0   For more information please contact: Caleb Yorke // calebyorke@publiqueagency.com // 0414 292 986