The PRWIRE Press Releases https:// 2019-03-14T21:50:21Z Racing and Footy collaboration puts Sydney’s West first 2019-03-14T21:50:21Z racing-and-footy-collaboration-puts-sydneys-west-first It took the love of Sydney’s West to close the divide between Horse Racing, AFL and the NRL. In a first for the region, the Australian Turf Club (ATC), AFL club GWS Giants and NRL club Wests Tigers have come together to cross-promote their stellar line-up of events all occurring on the 23 and 24 March, to help drive visitation to the area. Spearheaded by Western Sydney Business Connection (WSBC) and funded by the NSW Government via its tourism and major events agency Destination NSW (DNSW), the campaign leverages the united influence of the three powerhouse sporting organisations to deliver the message about what is available in Sydney’s West. With Longines Golden Slipper Day at Rosehill Gardens on 23 March and then GWS Giants playing Essendon Bombers at Sydney Showground Stadium, as well as Wests Tigers playing the New Zealand Warriors at Campbelltown Stadium on 24 March, the stage was set for an innovative collaboration to join forces and pool marketing resources. General Manager of WSBC Amanda Brisot, said as Sydney’s West had three nationally significant events happening on the same weekend, it made sense for all involved to come together. “As a first, the partners needed to think outside the square to collaborate and deliver this project. However, the comradery and enthusiasm across the sporting administrations to work together has been exceptional. “They are all passionate about supporting Sydney’s West, and ensuring that the benefit of these events occurring in the area are shared with as many communities and businesses as possible. The economic impact of this weekend alone will be significant and into the millions,” said Ms Brisot. Carly Reger, Head of Membership & Ticketing, GWS Giants said, joining forces with the ATC and NRL is a creative way of delivering positive results for WSBC, Partners and consumers alike. “We are thrilled to be a part of this initiative and together, our marketing efforts are leveraged to a new level; it is a win-win for us all,” said Ms Reger. Destination NSW CEO Sandra Chipchase said the event provides avid sports fans with the ideal opportunity to enjoy a weekend getaway in Western Sydney. “Racing, AFL and NRL are among Australia’s most popular spectator sports. To have all three in Western Sydney on a single weekend is a major win for the region; turbocharging local economies and driving investment. I strongly urge sports fans and families alike to make the most of this unique opportunity and head to Western Sydney for this blockbuster weekend,” Ms Chipchase said. The Ultimate Weekend brings together the top three sporting events of the 23-24 March weekend being hosted in Sydney’s West, as well as special deals from Featherdale Wildlife Park, PARKROYAL Parramatta, Taste Cultural Food Tours and Rydges Campbelltown. Tickets and offers available at: www.sydneyswest.com -ends- Notes to Editors: Amanda Brisot is available for interviews, please request through the media contacts listed. Media Contacts: Marlise Beasley, Account Director, Zadro | +61 2 9212 7867 | +61 423 624 013 | marlise@zadroagency.com.au Felicity Zadro, Managing Director, Zadro | +61 2 9212 7867 | +61 404 009 384 | felicity@zadroagency.com.au About WSBC The Western Sydney Business Connection (WSBC) is a not for profit member-based organisation. It represents the needs of over 5,000 Western Sydney businesses through collaboration and building strong networks across industry and government. It is the prime facilitator of business engagement and growth in Western Sydney. https://wsbc.org.au/ Sydney's West the winner of sporting collaboration 2019-03-14T05:41:55Z sydneys-west-the-winner-of-sporting-collaboration It isn’t often that different sports cross-promote, however in a first for NSW, the Australian Turf Club (ATC), AFL club GWS Giants and NRL club Wests Tigers have united to promote a new tourism product for Sydney’s West, called The Ultimate Weekend. Spearheaded by Western Sydney Business Connection (WSBC) and funded by the NSW Government via its tourism and major events agency Destination NSW, the campaign is aimed at promoting Sydney’s West as a destination for fun, families, entertainment and sport. With Longines Golden Slipper Day at Rosehill Gardens on 23 March and then GWS Giants playing Essendon Bombers at Sydney Showground Stadium, as well as Wests Tigers playing the New Zealand Warriors at Campbelltown Stadium on 24 March, the stage was set for an innovative collaboration to join forces and pool marketing resources. General Manager of WSBC Amanda Brisot, said Sydney’s West provides such a diverse range of weekend activities, and with three nationally significant events happening on the same weekend, it made sense for all involved to come together. “All the partners have needed to think outside the square to collaborate and deliver this project. However, the comradery and enthusiasm across the sporting administrations to work together has been exceptional. “The success of this partnership lays the foundation for more innovative projects to come for the region,” said Ms Brisot. Scott Kennedy, General Manager Sales Partnerships, ATC says this year’s Longines Golden Slipper Day, which will host the World’s Best Horse, Winx at her very last home ground run is a perfect opportunity to headline The Ultimate Weekend campaign. “We know a lot of our customers come to the region for the weekend and providing them additional links with other events in the area just makes sense. It’s a win-win for all the partners and the communities of Sydney’s West,” said Mr Kennedy. Destination NSW CEO Sandra Chipchase said the event provides avid sports fans with the ideal opportunity to enjoy a weekend getaway in Western Sydney. “Racing, AFL and NRL are among Australia’s most popular spectator sports. To have all three in Western Sydney on a single weekend is a major win for the region; turbocharging local economies and driving investment. I strongly urge sports fans and families alike to make the most of this unique opportunity and head to Western Sydney for this blockbuster weekend,” Ms Chipchase said. The Ultimate Weekend brings together the top three sporting events of the 23-24 March weekend being hosted in Sydney’s West, as well as special deals from Featherdale Wildlife Park, PARKROYAL Parramatta, Taste Cultural Food Tours and Rydges Campbelltown. Tickets and offers available at: www.sydneyswest.com -ends- Notes to Editors: Amanda Brisot is available for interviews, please request through the media contacts listed. Media Contacts: Marlise Beasley, Account Director, Zadro | +61 2 9212 7867 | +61 423 624 013 | marlise@zadroagency.com.au Felicity Zadro, Managing Director, Zadro | +61 2 9212 7867 | +61 404 009 384 | felicity@zadroagency.com.au About WSBC The Western Sydney Business Connection (WSBC) is a not for profit member-based organisation. It represents the needs of over 5,000 Western Sydney businesses through collaboration and building strong networks across industry and government. It is the prime facilitator of business engagement and growth in Western Sydney. https://wsbc.org.au/ Why Do My Heels Hurt - Plantar Fasciitis Says Leading Sydney CBD and North Shore Sports Podiatrist 2019-02-19T22:00:26Z why-do-my-heels-hurt-plantar-fasciitis-says-leading-sydney-cbd-and-north-shore-sports-podiatrist If you experience a sharp stabbing pain in your heel, especially first thing in the morning, you may have a condition called plantar fasciitis. Heel pain is one of the most common complaints patients bring to podiatrists. Heel pain to the extent that it disrupts your preparation for the day, is cause for some concern. Leading Sports Podiatrist and director of Footwork Podiatry in Sydney, Mark Lin, understands this common complaint and possibilities for treatment. "The plantar fascia is a collection of strong connective tissue and ligaments that support the foot arch," says Lin. "Composed of a broad band of collagen fibres, the plantar fascia absorb walking related shock, and any time you are pounding your heels down while you walk, all that shock goes to the plantar fascia." It seems too much hard walking and not enough cushioning can damage the plantar fascia. Fallen arches and flat feet unbalance the biomechanical system of the feet and can contribute to the development of the condition. Lin agrees and adds, "Wearing high heels often can lead to development of plantar fasciitis, as this causes the Achilles tendon to tighten." Sorry Jimmy Choo! "The condition is also more prevalent with ageing, as the heels naturally flatten as we grow older, putting tension on the ligament," Lin says. Why does my heel hurt in the morning? A sore heel in the morning, also known as ‘first-step’ pain, is post static dyskinesia which is pain that’s worse and most noticeable after rest, or after getting out of bed in the morning. Lin comments, “During the day, the fascia adapts to the impact of daily movement but during sleep, the ligaments and connective tissue of the foot and calf naturally contract. When stretched out again as you take your first morning steps, this can cause a sharp stabbing pain. This is a typical indication of strain on the tendons and fascia”. Nerve entrapment A nerve entrapment condition called Baxter’s neuritis can also be caused by plantar fasciitis and is often misdiagnosed as plantar fasciitis, as the symptoms overlap. "Neuritis in the foot is fairly common, as the nerves can easily be damaged when any other part of the foot suffers an injury. In the case of plantar fasciitis and Baxter’s neuritis, small tears in the plantar fascia cause inflammation and thickening of the tissue. This can pinch or trap the Baxter’s nerve, which runs under the plantar fascia," says Lin. The pain is often described as a shooting pain from the heel to the middle of the foot, and some sufferers are unable to stand on their feet for more than a few minutes. What’s worse is that pain medication may not bring relief. Heel spurs Chronic inflammation and pulling on the plantar fascia can result in the development of a heel spur. This is a bony growth that develops underneath the heel bone or on the back of it and is also related to tightness in the Achilles tendon. A heel spur can become very painful, especially when it rubs on the Baxter’s nerve. Treatment for heel pain Heel pain treatment is focussed on reducing pressure on the heel and alleviating the stress in the soft tissue of the foot. Footwork Podiatry offer various non-invasive treatments to alleviate heel pain, with Foot Mobilisation Therapy and Trigenics® being principal among these. Foot Mobilisation Techniques (FMT) is a hands-on therapeutic method used to treat musculoskeletal conditions of the foot and leg. Lin says, "FMT improves joint mobility by breaking up connective tissue adhesions and restrictions around the joints. Freeing up these restrictions and relieving stiffness improves the position of the joints to naturally restore optimal biomechanics." What is Trigenics? On the other hand, TRIGENICS® is a neurological muscle assessment, treatment and training system which reprograms the way the brain communicates with the body. Mark Lin is the first Podiatrist in Australia to be trained and specialised in this unique neuro-muscular treatment system. Says Lin, “When a joint, tendon, muscle or ligament suffers damage, stress or injury, their nerve sensors send improper or false signals which confuse the brain. The brain responds by sending false controlling signals to the muscles and tendons. These muscles then become neurologically tight or weak, causing dysfunctional joint movement through a process known as neurological inhibition. If left untreated, this leads to weak links and abnormal muscle pull patterns, resulting in chronic pain, re-injury and deterioration”. Footwork Podiatry employ a multi-modal treatment system, combining Trigenics® with a number of other treatment techniques for a cumulative therapeutic effect and enhanced treatment outcome, Radial Shockwave therapy is another cutting-edge technology. This technique uses high-intensity sound wave treatment to break down scar tissue or adhesions and stimulate tissue repair. The sound waves penetrate up to 4cm deep and create therapeutic cavitation bubbles and microscopic biological effects within the tissue, activating the body’s natural healing mechanisms. Shockwave therapy has proven to be effective where around 80% of patients report a substantial improvement of their condition after only three treatment sessions. Contact Footwork Podiatry to find out how Foot Mobilisation Therapy and Trigenics® can assist with your heel pain. They can help reduce reliance on medication for pain relief for chronic conditions and they will perform a measurable and functional assessment to determine whether you are at risks of other pain and injuries. Their evidence-based assessment system allows them to collect meaningful data that convert to an accurate treatment plan. Footwork Podiatry are situated in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. This information is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. Syndicated by Baxton Media. Leading Sydney CBD and North Shore Sports Podiatrist Explains Why Manual Therapy is the Preferred Alternative Treatment for Bunions 2019-02-17T22:00:52Z leading-sydney-cbd-and-north-shore-sports-podiatrist-explains-why-manual-therapy-is-the-preferred-alternative-treatment-for-bunions If your big toe points towards your smaller toes, or you have a bony growth on the side of your big toe, you probably have a condition called Hallux Valgus commonly known as bunions. This deviation of the big toe towards the smaller toes causes a bony growth or bunion to form on the side or over the top of the big toe joint. Bunions are usually but not always immediately painful and can make wearing shoes difficult and uncomfortable, says leading sports podiatrist and director of Footwork Podiatry in Sydney, Mark Lin. "They can also cause embarrassment due to the change in appearance of the sufferer’s feet." Studies show that symptoms often only occur after the condition has progressed to an advanced level. Therefore by the time a bunion starts hurting, significant irreversible damage has already occurred. Lin's associate, Wei Lee says "Bunions are generally believed to be caused by wearing shoes that are too narrow or tight, inherited genetic traits or by medical conditions such as rheumatoid arthritis." Lin adds, "Stress on the foot from participating in sports can also be a cause. However the primary cause is often due to an underlying biomechanical problem in the feet, resulting in a compensation which results in a bunion being formed." Bunions are caused primarily by the way that a person walks and stands. Misalignment of the ankle, restricted joints in the foot, inactive foot muscles, flatfeet and foot pronation can all contribute to the development of a bunion. If left untreated, deviation of the big toe is likely to increase over time, resulting in the bunion getting larger. This can lead to secondary issues including osteoarthritis. The smaller toes may also develop deformities causing hammertoes or clawed toes. Both bunions and hammertoes are progressive and do not go away by themselves. Introducing an Alternative to Bunion Surgery While surgery is the traditional treatment for bunions, most people would rather avoid it due to the cost, pain involved and protracted recovery time. Fortunately, there is a less invasive and more effective alternative. Foot mobilisation is a technique which corrects the misalignment of the foot joints and strengthen the muscles around the joint to reinforce the correct position. Foot Mobilisation Techniques (FMT) is a manual therapeutic method to treat musculoskeletal conditions of the foot and leg, and is widely recognised by therapists including chiropractors, physiotherapists and osteopaths. Mark Lin and partner Wei Lee of Footwork Podiatry are experienced practitioners in this technique. “The treatment helps not only in improving the alignment of the big toe but also addresses the underlying problems that cause the bunion. This is combined with corrective exercises to strengthen weak and tight muscles and soft tissue that has been compensating to hold the big toe in the misaligned position.” says Lin. "Foot mobilisation has a high success rate and is recommended as early as possible, even if the sufferer feels no pain. The sooner treatment is started, the sooner the underlying cause can be addressed, improving the chances of correcting the misalignment and reducing the bony growth." says Lee. In many cases, when treatment has been delayed, the chances that the deformity can be fully corrected is unlikely. However it is still possible to reduce pain, improve the function of the foot, maintain mobility of the bunion joint, and prevent the bunion from getting worse. FMT therapy aims to improve the position of the joints to allow your body to naturally restore optimal biomechanics. The joints will be taken through their natural motions to break up adhesions and restrictions and simple corrective exercises will be prescribed to maintain effect of the treatment. FMT Therapy still viable after bunion fusion surgery Foot mobilisation treatment is still beneficial even after bunion surgery. The big toe joint plays a significant part in our ability to walk and once the joint has been fused, our body compensates. Restriction of the joint can lead to foot, ankle, knee, hip and even lower back issues. Long term management is likely to be necessary to maintain optimum function of the lower limb. Why Foot Mobilisation is the preferred treatment of choice for bunions A safe alternative treatment to treat bunions naturally and guide the joints and big toe to their correct position without orthotics or invasive surgeries A corrective approach that not only treats the symptoms but addresses the underlying cause of the problem, allowing the body to heal naturally. The therapy allows you to continue normal daily activities in most cases. Mark Lin, the Principal Sports Podiatrist and Director for Footwork Podiatry elaborates, “At Footwork Podiatry, our sports podiatrists are highly trained and experienced in unique techniques to fix foot and ankle problems. We help you to feel better, move better and perform better without medication, surgeries, or changing your footwear in a majority of the cases. We believe the body has an incredible capacity to heal itself from injuries. Chronic or recurring symptoms occur when there is an interference to the healing process such as scar tissue, biomechanical stress, structural misalignment, active trigger points or repetitive strain. Our hands-on techniques help to eliminate this interference to healing, by stimulating the body’s natural healing response.” Footwork Podiatry focus on diagnosing and treating foot and ankle pain using advanced musculoskeletal techniques. They are experts in lower limb pain and injury treatment and are committed to providing holistic health care. Get in touch with them to experience the benefits of this new and improved bunion therapy. Footwork Podiatry are situated in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media. New Toe Nail Bracing Treatment for Ingrown Toenails Sydney CBD Sports Podiatrist 2019-02-12T23:00:13Z new-toe-nail-bracing-treatment-for-ingrown-toenails-sydney-cbd-sports-podiatrist Ingrown toenails sufferers know just how painful and uncomfortable a condition that can be. Ingrown toenails can occur at any age, due to everyday movement or lifestyle habits. There are a number of causes of this painful condition, here are some causes. Improper trimming- cutting the nails too short can cause ingrown toenails. It’s important to clean the feet before trimming, and then cut the nail straight across using nail clippers or manicure scissors. Tight-fitting footwear - shoes, socks and tights affect the condition. If feet hurt when wearing shoes, something’s not right - maybe the shoes are too tight. Trauma- Athletes are more likely to get ingrown toenails from repeated pressure on the toes such as by kicking or running. Pressure from abutting toes - this can be caused by deformities of the smaller toes. Pincer nails - is an extreme curve in the nail can cause the nail to dig deeper into the skin. Pincer nails are more common as people age. The treatment for severe ingrown toenails has traditionally been surgery, Nail bracing is a revolutionary new treatment that is Simple, whereby the brace is simply bonded across the surface of the nail, and does not need to be pre-stressed or shaped. It's Quick, applied in seconds and delivers a speedy healing process. Best of all it is Painless, the treated nail is gently lifted out of the nail fold. Mark Lin and partner Wei Lee of Footwork Podiatry in Sydney are known as the leading authorities for the provision of the nail bracing treatment in Australia. “Ingrown toenails are very common and anyone from kids to the elderly can suffer from them. Tight footwear, lifestyle habits or biomechanical factors such as flat feet and foot pronation can all cause ingrown toenails. However, some people are just genetically more predisposed to having ingrown toenails” says Lin. Lee says, “Nail bracing is a unique ingrown toenail solution using a toenail brace that corrects unnatural toenail curvature - the source of ingrown toenail pain. With this method, the treated nail is gently lifted out of the nail fold over time without pain.” While surgery has a high success rate of curing ingrown toenails permanently, it appears nail bracing provides the perfective alternative for people with needle phobia and shortens the healing time and reduces the risk of infection (particularly in people with in diabetes). Lin explained, "The BS Brace System has been used successfully worldwide in over 30 countries for 29 years. It was first launched in Australia in 2015." Footwork Podiatry are the first and only trained providers in Sydney to offer this revolutionary treatment. The BS Brace is a game changer. Using highly advanced technology, the treatment involves mounting a flat fiberglass brace to the ingrown toenail. The brace creates a spring tension that gently lifts and holds the toenail out of the nail bed, straightening the nail and the nail bed in the process. "The basic principle is based on the same physical laws as that of a leaf spring, using pressure and counter pressure. The brace fits the shape of the nail automatically and the resulting resetting forces shape and flatten the nail," explained Lin. “The nail brace is absolutely safe and suitable for everyone, even those who have diabetes. The mission is to provide alternative treatment to people currently suffering from ingrown toenails as well as the millions who are susceptible to developing the condition,” says Lee. Footwork Podiatry are situated in Roseville on Sydney’s North Shore and Sydney CBD. (Ingrown toenail nail bracing only available in Roseville). Contact them to receive the best treatment advice for ingrown toenails. Passionate about helping people to improve and maintain their health, Footwork Podiatry believe that looking after the feet is the key to maintaining an active healthy lifestyle. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee on +61 2 9416 7889. This information is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media. Roseville Sydney Sports Podiatry Foot Fungal Nail Infections Laser Therapy Solutions 2019-02-09T00:32:43Z roseville-sydney-sports-podiatry-foot-fungal-nail-infections-laser-therapy-solutions Fungal infection of the toenail, also known as onychomycosis, is a common dermatologic disorder, affecting over 10% of the population and 40% over the age of 70, says Mark Lin and Wei Lee of Footwork Podiatry. Both fingernails and toenails can be infected, although infections of the toenails are more common. This is an unpleasant condition which results in thickening, discolouration and splitting of the nail as well as lifting of the nail away from the nail bed. Lee says, “The condition is often ignored because the infection can be present for years without causing any pain. If left untreated however, the infection can spread to the skin surrounding the nail, as well as to other nails. If the nail bed and root of the nail become infected by the fungus, permanent and irreversible damage to the toenail can be expected. The nail will become thickened, distorted, discoloured and become very difficult to manage without podiatric care.” The infection can easily spread to other toenails or fingernails while trimming the infected toenail and even to other members of the family. Severe cases can lead to ingrown toenail and secondary infection. The deformed toenails look unattractive and can have a negative psychological impact and even reduce quality of life. Antifungal Laser Treatments Mark Lin, Principal Sports Podiatrist and Director for Footwork Podiatry says, “Current treatments include topical and oral antifungal treatments, but these can be frustrating for patients due to the high rate of recurrence, and re-infection, often between 10% and 53%. Oral medications are generally more effective than topical antifungals, but treatment can take up to several months and is associated with higher risks of liver toxicity, adverse side effects and allergies”. Fungal Nail Laser Treatment is a revolutionary new solution to treat fungal nail infections and has proven to be a safe and effective treatment. Laser Therapy is a relatively new modality but and is already considered the most effective currently available treatment for fungal nail infection without any side effects. This cutting-edge laser technology has the ability to penetrate the nail safely to reach the colony of fungal spores beneath the nail. The laser irradiation delivers high energy pulses to precisely target the site of the infection with minimal damage to surrounding tissue. Due to the light absorbing substance present in the fungus, laser irradiation results in the production of high levels of heat in the fungal cells, which effectively destroys the pathogen and resolves the infection. Laser therapy treatment first gained popularity in the United States approximately five years ago and is quickly becoming the treatment of choice in managing fungal nail infections in Australia, as it offers far greater advantages over traditional treatment of fungal nails. Fungal nail laser therapy is safe, has no side effects and is more effective for deeper infections. Mark Lin and partner Wei Lee of Footwork Podiatry are leading Sports Podiatrists in Sydney. Principal Sports Podiatrist and Director, Mark Lin says, “Our revolutionary, multimodal, evidence-based treatments are what set us apart. We take top-quality care seriously, and our podiatrists undertake regular in-house training and are committed to ongoing professional development to expand their knowledge and continuously update their clinical skills”. Footwork Podiatry will also sanitise your footwear using a unique ultraviolet (UV) Light Shoes Steriliser called SteriShoe. SteriShoe is clinically proven to kill up to 99.9% of the micro-organisms that live and thrive within most peoples’ footwear, and can cause Toenail Fungus, Athlete’s foot and other foot infections. The unit can be purchased from them directly or the service can be provided on site. Footwork Podiatry has two convenient locations, in Roseville on Sydney’s North Shore and Sydney CBD. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889. The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment. Syndicated by Baxton Media. Leading Sydney CBD and North Shore Sports Podiatrist Says Feet Problems Cause Low Back Pain, Footwork Podiatry 2019-01-30T06:46:42Z leading-sydney-cbd-and-north-shore-sports-podiatrist-says-feet-problems-cause-low-back-pain-footwork-podiatry Lower back pain could just be something we have to experience because of our evolutionary history says Mark Lin andWei Lee of Footwork Podiatry, but these days, it’s just as likely to come from the new demands we’re placing on our bodies.“There are a lot of things that can cause low back pain,” Lin says, “But a lot of people don’t realise it could come from their feet.”Why Foot Problems Cause More than Sore FeetThe logic is straightforward, says Mark. Because we, unlike any other animal on the planet, walk around on our hind legs. As a result, our legs and feet take a lot of strain. Although we’ve evolved to be upright, there are still a few variations in the gene pool that, while they don’t get us down in the literal sense, certainly do so in the figurative one.It’s an obvious chain reaction. Muscles, joints, and ligaments strain when the feet don’t carry their load correctly, and since our backs also take up the lot of the physical strain inherent in our upright posture, the chain reaction is easy to follow.Foot problems can cause pain in the ankles, shins, knees, hips and lower back – and some people experience the full chain of pain from the feet upward.Why Orthotics Aren't First ChoiceOrthotics could be a way to correct lower back problems caused by foot issues, but Wei says they're not a solution they prefer for their patients. They support the foot and strive to correct the way that the feet carry their load. But not all of them are created equal, and they only help you when you're wearing them- there's no long-term correction.A look through research on the topic of orthotics doesn’t show anything very conclusive, but it’s interesting to note that some widely-cited trials looked at “off-the-peg” arch supports rather than custom orthotics. Other studies show more positive results, but note that patients were told about the theory behind their custom orthotics and speculate that this may have heightened the placebo effect.“We do occasionally use orthotics, and they help some people" says Mark, but we prefer to use them as adjunct to therapies that correct the real problem that causes pain. If we can achieve a solution without making our patients depend on orthotics, we will."Low Back Pain AdviceGetting to the root of the matter is the best solution for those with low back pain, says Lin. His mission isn’t just treating pain – it’s also about preventing its return.“There are a lot of possible causes to examine and eliminate,” say Lin. “It could be your office chair – or it could be the way you walk.”He suggests that we begin with the physical activities we perform most. “If you spend most of your day seated, your posture or your desk and chair are likely to blame,” says Mark. “If you spend most of your day standing or walking, your feet, your shoes, and your posture are among the most likely culprits.If you’re still not sure, Wei suggests starting from the feet and working your way up. “Our assessment will help you to make progress towards finding the cause of your lower back pain,” he says. “And if it lies in your feet, or if the way you use your lower limbs are contributing to it, then we have the solutions to the problem too.”Mark Lin and Wei Lee are leading Sports Podiatrists in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues.For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889.The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment.Syndicated by Baxton Media. Sydney’s Leading and Affordable Sports Podiatrist Reveals Best Foot Pain Treatments In Australia 2019-01-29T03:13:33Z sydneys-leading-and-affordable-sports-podiatrist-reveals-best-foot-pain-treatments-in-australia Podiatrist Mark Lin is a man with a mission – several of them, in fact. He has declared war on foot pain and lower-limb injuries in NSW patients, and he hopes to educate the public with the help of a highly informative website.According to Lin, many people are living with discomfort and even pain without realising that a sports podiatrist can help them. If their problem is serious enough for them to visit a doctor, they may get a referral to a sports podiatrist, but for many of them, the inconvenience they’re suffering isn’t something they’d mention to a doctor.“These people don’t know what a sports podiatrist does. And since they aren’t actually ill, they think its just something they must live with. As a result, untreated foot abnormalities can get progressively worse until they do see a doctor and are told that a sports podiatrist is the person they actually need to consult. Meanwhile, they’ve experienced a great deal of unnecessary discomfort, and their problem has been compounded so that it becomes more difficult to correct.”Mark and his business partner, Wei Lee have decided it’s time to present the information people need in an easily digestible format. And while Mark admits that people would have to look up sports podiatry before they get the information they need, he’s confident that the website will still help them to make informed decisions about their foot health. Mark hopes that his website will soon rank organically in local search for questions on bunions, heel pain, ankle sprain/ankle injury, arthritis, plantar fasciitis, toenail abnormalities like fungal infections, foot injuries, and foot care for diabetics to name but a few. His website outlines the possible treatments he might use for a variety of foot health issues, and soon, he hopes to add some tips and tricks for people to try out at home.There’s also the matter of people who have already been for treatment forgetting what they’ve been told. For example, diabetics must take extra care of their feet, but according to a study, a great many diabetics forget being given information about how to care for their feet. The study Mark Lin referenced tells us that most podiatrist tell their patients what to do. Right after the consultation, the patients remember all or most of the details, but within one month, they can barely recall the basics. He hopes that having easily accessible information online will help to reinforce verbal information. The website will also provide information on Mark’s specialty: sports podiatry. Sportspeople often suffer repeated leg, ankle, foot, and even lower back injuries simply because the way they use their feet and lower limbs needs to be corrected. But even a healthy sportsperson can benefit from an assessment, says Lin. By addressing the way they use their feet and lower legs, Lin can correct anomalies that could, at best, affect sports performance and at worst, become the cause of injuries.“Podiatry is a wonderful field in which to work,” says Lin. “I want people to know more about it, and I want them to know how we can help them. The new website will become the resource locals turn to when they have questions about podiatry that they’re too shy to ask in person. So, if you’re still wondering what a sports podiatrist does, visit the new Footwork Podiatry website It’s still a work in progress, says Mark, but it already contains good information, and if you still have questions, you need only call him on (02) 9416 7889. About Footwork PodiatryMark Lin and Wei Lee are leading Sports Podiatrists in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and their friendly team on +61 2 9416 7889.The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment.Syndicated by Baxton Media. North Shore Sydney CBD Foot Podiatrist Says Kinesiology Sports Tape Might Help Prevent Injuries and Reduce Inflammation Pain 2019-01-28T03:11:13Z north-shore-sydney-cbd-foot-podiatrist-says-kinesiology-sports-tape-might-help-prevent-injuries-and-reduce-inflammation-pain For years now, the debate has been raging. While some say that kinesiology sports taping does everything from improving sports performance to speeding post-injury recovery, others say it’s just coloured sticky tape that may do nothing at all.Sports Podiatrist Mark Lin says it’s a debate that’s easily settled – at least, from an individual perspective. The science is a little more confusing.Kinesiology Sports Taping: The ScienceIt turns out that there’s quite a lot of science behind kinesiology tape – but that its proponents and detractors hotly contest each other’s claims. And when bias is removed, things get even more puzzling.In an impartial laboratory environment, one study may seem to show results in favour of kinesiology sports taping while another seems to draw a blank. Study design and scope could be to blame, but that hasn’t stopped athletes from getting serious about the placement of kinesiology tape.What we do know is that kinesiology sports taping was the brainchild of a Japanese chiropractor, Kenzo Kase. He started his work in the 1970s, commercialised the tape 14 years on, and by the 2008 Olympics, kinesiology tape was everywhere to be seen – if only because Kenzo’s company donated a lot of tape to Olympic athletes. .It was around about then that people started asking about the science behind kinesiology sports taping. And at the time, there wasn’t much – only theories that seemed to make sense and a history of use in Japanese sports. By this time, there’s a bit more to work with, but still nothing that looks conclusive or compelling.Why Athletes and Amateurs Wear Kinesiology TapeDespite controversy in the scientific community, athletes seem to love kinesiology tape. They talk about cutting out painkillers, preventing injuries, relieving inflammation, recovering faster after getting hurt, and getting extra support.They also speak of greater confidence when wearing the tape – a feeling that they can push themselves further and achieve more. And, of course, some might just be wearing it for fun.A Sports Podiatrist’s OpinionMark Lin believes in using techniques that work for his clients, and kinesiology sports taping is one of the things that his clients say are getting results.“Maybe it’s just because it gives them more confidence,” he says. “But my reasoning when I first began to use this form of treatment was that wearing something on a part of the body you need to concentrate on is going to help you with awareness as to how it’s positioned and how it’s working.”“Plus, there’s a light support benefit. Kinesiology tape isn’t unyielding like other strapping tapes. It stretches like skin. So, you’re getting extra support, but you aren’t immobilising anything – you’re not limiting movement.”Not a Cure-AllLin doesn’t see kinesiology sports taping as a cure-all. Instead, he thinks it’s a helpful addition to other therapies – and certainly not the right intervention for all the clients he sees.In podiatry, he says, professionals are dealing with something that could be as unique as your fingerprint – the complex machinery of the foot and its interaction with the lower limbs. As a result, there is no sports podiatry how-to guide that works for absolutely everyone, and by the same token, taping won’t solve everybody’s sports injury issues.“The kinesiology taping debate is easily settled on an individual level,” says Lin. “If, after assessment, we believe that it is among the interventions that might help you, we can work together to see whether it seems to improve outcomes.”Mark Lin is a leading Sports Podiatrist in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin and his friendly team on +61 2 9416 7889.The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment.Syndicated by Baxton Media. Foot Podiatrist from Footwork Podiatry in North Shore Sydney CBD Sports Clinic Explains Sore Ankle Flexibility, Growing Pain and Flatfeet Footwear 2019-01-25T03:08:14Z foot-podiatrist-from-footwork-podiatry-in-north-shore-sydney-cbd-sports-clinic-explains-sore-ankle-flexibility-growing-pain-and-flatfeet-footwear Expert Sports Podiatrist Mark Lin says it’s not just the pro athletes that are supported by various sports medicine specialists these days. Increasingly, active people who play sports for fun are realising the need for specialised assistance.High impact exercise of any kind can easily lead to injuries, and since feet are on the receiving end, it comes as no surprise that feet and ankles are first in the firing line and that Sports Podiatrists are in demand. Shin splints, or medial tibial stress syndrome, also has its origin in the feet. Sprained ankles put athletes out of action for weeks at a time, and foot pain is enough to keep most players who experience it off the track or field for some rest and recuperation.Flatfeet and poor ankle flexibility footwear that doesn’t provide adequate support, incorrect gait, and inadequate warmup and cool-down are among the factors that contribute to most lower-limb sports injuries says Lin.However, as he points out, the primary focus of sports medicine is the prevention of injuries. “Sports test your body, so if you have any existing weaknesses, they will come to the fore,” he explains. “If we work together to correct the cause of an injury, you’re stronger than ever, and your performance improves accordingly. There are lifelong benefits.”“Of course, we do help our patients to recover from existing injuries but treating the symptoms without addressing the cause means it’s only a matter of time before the athlete suffers from the same injury again, or even suffer from other pain and injures down the track.”It’s a well-known fact that most professional teams have a network of sports health professionals working with the team and its coach. But Lin says that public awareness is growing, and he’s seeing more casual athletes visiting his Northern Sydney and Sydney CBD practices than before.“Doctors have always known that sports podiatry can be helpful, but now we’re seeing more members of the public who aren’t in the big-name teams and who aren’t being referred,” he says.“They already know a Sports Podiatrist can help them solve their problems, and they’re coming directly to us. The most encouraging thing is that were not just dealing with quick fixes. We’re looking at the lifetime health of the lower limbs.”Despite this, Lin says there are still misconceptions. Some people blame the sport for their problems and simply stop making demands on their bodies instead of working to strengthen themselves to perform even better. There are times when health conditions can make sports participation unwise, says Lin, but in most instances, treating the underlying causes of sports injuries prevents their recurrence.Lin says that growing public awareness of sports medicine, in general, is encouraging as it will be beneficial to sustained sports participation. “We all know that physical activity improves lifelong health, so the fact that people are becoming more aware of sports medicine and sports podiatry is encouraging.”At the same time, attending to issues that become apparent through sports podiatry improves daily quality of life. A lot of people with, for example, flatfeet, foot arthritis, heel spurs, or gait problems experience low-level symptoms that are irritating, but not painful enough to prompt them to seek medical attention.Lin says that quite often, symptoms only appear towards the later stage of a problem. In most cases, some degree of irreversible damage has likely occurred by the time pain is experienced. “Pain is a sign your body has already compensated enough for a problem and is trying to tell you to do something about it, so don’t ignore the symptoms from your feet and legs.”Common symptoms such as morning foot stiffness, general foot aches, calf tightness or tightness under the arch often get overlooked as they do not normally prevent people from doing anything. However, Lin warns that more extensive damage often starts from these symptoms.Lin says, “Growing pain” in children should be considered in the same way. Children may grow out of their foot pain as they age but there may be lifelong or future problems as their growing bones and muscles adapt to an inefficient way of functioning.Pain is a gift which signals there is something wrong with the body. “It’s like the warning lights in your car, they flash for a while before it breaks down.” So, stop ignoring pain, listen to your body and get your feet assessed even if you’re only experiencing minor symptoms. “There is always something that can be done to optimise your foot function and prevent future problems,” Lin concludes.With the help of a Sports Podiatrist, the aches, pains, and fatigue people experience on a regular day are lessened.Mark Lin is a leading Sports Podiatrist in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues.For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin and his friendly team on +61 2 9416 7889.Syndicated by Baxton Media. Sports Podiatrist and Muscles Specialist from Footwork Podiatry in Roseville Sydney CBD Explains Gait Feet and Running Injury 2019-01-24T03:06:30Z sports-podiatrist-and-muscles-specialist-from-footwork-podiatry-in-roseville-sydney-cbd-explains-gait-feet-and-running-injury Mark Lin, a leading sports podiatrist hopes to make women more aware of the importance of gait and the way they use their feet when running. He says that awareness is especially important in female athletes since they are more prone to lower limb injuries than men.Although it has long been known that female runners are more prone to lower-limb injuries than male runners, the exact reasons for this were unclear. But in July this year, researchers published the results of a study that might indicate just why female runners are more likely to get hurt.It confirmed the suspicions of sports podiatrists like Lin: “Men and women coordinate their foot joints differently,” says Lin, “and this is unsurprising because the centre of gravity also differs. As a result, foot and ankle injuries are also more prevalent in women.”Removing Barriers to Physical Activity, Maintaining Health, Enhancing PerformanceLin is concerned about the high incidence of young people, particularly young women, dropping out of sports and avoiding physical activity. There are several barriers to sports participation that women face, including confidence issues, but Lin worries that the tendency towards injury could have a role to play too.“If you’re inclined to get hurt when you perform a certain activity, you’re going to start avoiding it,” he says. “You might not be put off the first time it happens, but if it keeps happening, you’re going to quit.”The health implications in the overall population could be far-reaching. Ill-health and inactivity go hand-in-hand. If you don’t get moving often enough, you start losing muscle. Muscle helps to support your body, and by avoiding exercise, you actually become more prone to injury. And, as we know, there is a lot of concern about the health consequences of being overweight.If Foot Pain is an Obstacle, a Podiatrist can Help“When I say I’m a sports podiatrist, a lot of people think of me as attending to the super-fit,” says Lin. “The truth is that I do see a lot of top performers, but only because they’re more likely to be aware of the benefits of podiatry in sports.”Sports podiatry, says Lin, can help anyone with foot or lower-limb issues – including women who’d like to run but who have bad experiences with lower limb injuries in the past. “You don’t have to have a current injury. Podiatry targets the causes of injuries, so if you tend to experience them, we help you to address their cause.”About Footwork PodiatryMark Lin is a leading Sydney sports podiatrist. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues.For further information, visit the Sports Podiatrist Clinic North Sydney | Foot and Ankle Pain Treatment website, or call +61 2 9416 7889.The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment.Syndicated by Baxton Media. Sports Podiatrist from Footwork Podiatry in North Shore Sydney CBD Clinic Explains Lower Limb, Ankle Care, Foot Pain and Falls in Older Adults 2019-01-23T03:03:35Z sports-podiatrist-from-footwork-podiatry-in-north-shore-sydney-cbd-clinic-explains-lower-limb-ankle-care-foot-pain-and-falls-in-older-adults It’s no secret that we’re living longer these days. But a larger population of older adults is bringing elder’s issues under the spotlight, and injury through falls is among the concerns. Mark Lin, a leading sports podiatrist in Sydney recently highlighted research that shows taking care of our feet could make a difference.A Firm FoundationPoor balance and weaknesses in feet and ankles can severely limit mobility. Lin points to a literature review indicating that over 80 percent of older adults who worked with podiatrists felt that the intervention was beneficial.“It’s not just the physical improvements,” he says. “Confidence also has a role to play. Fear is a big factor. When we don’t feel confident about our physical performance, it’s like a self-fulfilling prophecy.”Falls and Foot TreatmentsAlthough most people undergoing podiatry treatments feel confident that it’s working, researchers are more cautious in drawing conclusions: “The burden of proof for researchers is a heavy one. For example, if a study deals with foot exercises and falls, there must be no doubt that foot exercises rather than individual physical differences between subjects are responsible for any differences.” Lin explains.“But even those who can’t produce evidence that podiatry works to reduce falls can’t produce evidence that it doesn’t. They’re calling for further research.”However, the British Medical Journal has published a study indicating a “significant” reduction in the incidence of falls in older adults following intervention by podiatrists. The lead author, an NHS researcher, concludes that podiatry is a cost-effective intervention that can reduce the number of NHS patients requiring treatment for falls.The study involved a multi-faceted approach which included advice on footwear choices, orthotics, foot and ankle exercises, and fall prevention education.“People may find this confusing,” says Lin, “One researcher says that further study is needed while another says there’s a significant difference – but study design has a lot to do with the conclusions drawn.”Foot Anomalies and Foot PainFoot problems affect one in three people over the age of 65, and once again, Lin has the third-party evidence to prove it. “Foot pain has long been considered a contributing factor when it comes to falls in older people. When your feet hurt, you will favour them, and that means you develop a less steady gait. That, in turn, affects balance – and the logical consequence is that you’re more likely to fall.”Although Lin is best known for his work as a sports podiatrist, he works with people of all ages and from all walks of life. Foot pain, it seems, is not limited to any specific segment of the population. “I work with kids too,” he explains. “They can have postural and gait problems that need to be corrected before they cause further problems. No matter who you are, if your feet hurt, you have a problem. Sore feet aren’t normal.”About Mark LinMark Lin is a leading Sydney sports podiatrist. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments. For further information, visit the Sports and Podiatrist Clinic website, or call the clinic on +61 2 9416 7889.The information contained in this guide is provided in good faith and is not intended to be nor is it to be used as a substitute for any sort of professional, medical or podiatric advice. An accurate diagnosis can only be made following a personal consultation with a podiatrist. Any users should always seek the advice of their podiatrist, or other qualified healthcare providers before commencing any treatment.Syndicated by Baxton Media. Drinking while watching the footy? Then don’t drive until your breath test is legal 2018-09-18T21:58:11Z drinking-while-watching-the-footy-then-dont-drive-until-your-breath-test-is-legal Carrying a personal breathalyser is the logical way to handle the finals footy season if you want to keep your licence and not end up with a huge fine. All drivers must be under .05 to drive legally so it you’ve had one or two beers more than you should, then drink non-alcoholic fluids and keep testing your breath until you are able to drive legally. One AFL fan was caught drink driving after the semi-final at the MCG and was way over the legal limit. The man's vehicle was impounded for 30 days at a cost of $983 and his driver's licence was suspended. Police expect to charge him with drink driving. Andatech is a leader in personal breathalysers with its new super light-weight AlcoSense Elite 3 breathalyser selling for just over $200, making it a wise investment for anyone who values their licence. The Australian-designed AlcoSense breathalyser weighs just 83 grams, which includes the batteries, and has a fuel cell sensor that provides fast, accurate alcohol-specific readings within 10 seconds of taking a test. BAC results are provided to three decimal places with an accuracy of +/-.005% BAC. It is tested and certified for its accuracy and reliability meeting Australian Standard AS3547. It also has a fast mode, which provides a positive or negative alcohol reading within five seconds and is perfect for P-plate drivers who need a zero-alcohol reading before driving and therefore aren’t concerned with a specific BAC reading. The Elite 3 comes with its own zip pouch that protects the unit and conveniently stores the five mouthpieces provided with the device. It has a three-year warranty, which is extendable to a lifetime*. Andatech has a wide range of personal breathalysers priced from $199 to $279 that can be purchased from www.andatech.com.au A discount of 10% is offered on all breathalysers during September. Add the promo code ‘footyfever’ at the checkout. The footy finals jingle can be heard here: https://wmcpr.com.au/wp-content/uploads/2018/09/Footy_Finals_breathtest_to_save_your_licence.mp3 Ends Note: BAC refers to blood alcohol concentration or blood alcohol content and describes the percentage of alcohol present in an individual’s bloodstream at a particular point in time. It is the key variable that determines whether law enforcement can legally arrest a driver for impairment. * A three-year warranty is extendable up to a lifetime as long as the unit is calibrated every six months. This is provided under the ‘AlcoSense Guarantee’, which applies to all Andatech breathalysers. https://www.andatechdistribution.com.au/pages/alcosense-guarantee About Andatech: Andatech is a 100% Australian owned company that designs, supplies, supports and services safety and wellness products including high quality alcohol and drug testing equipment, and air quality products. The company has the widest range of Australian Standard-certified breathalysers in Australia, which are designed for personal use, in workplaces, at hospitality venues (wall mounted) and as car interlock devices. Drug testing kits cover saliva and urine testing of 7 drug groups providing error-free results. Air quality products include dehumidifiers, air purifiers, humidifiers and aroma diffusers. https://www.andatech.com.au/ Businesses Are Investing in Technology to Improve Customer Experience, but Many Are Still Falling Short of Giving Customers What They Want 2018-06-06T22:06:57Z businesses-are-investing-in-technology-to-improve-customer-experience-but-many-are-still-falling-short-of-giving-customers-what-they-want Nearly two-thirds (60%) of respondents in Australia say more work is needed by companies to improve their online experience Customer experience (CX) ratings vary by vertical with hospitality leading the way globally More than half of all respondents think machine-to-people interactions will improve CX Australian consumers still believe they will have the better customer experience in a physical location than an online store A new Mitel® (Nasdaq:MITL) (TSX:MNW) survey of 5,000 adults from Australia, the United States, UK, France and Germany indicates a measurable disconnect between the advancements organisations think they are making to deliver exceptional customer experience and how customers actually view their commercial interactions. Specifically, less than half of respondents believe the technology needed to deliver the perfect online buying experience is available. This stands in stark contrast to findings of a previous Mitel survey in which 90 percent of IT decision-makers optimistically reported progress in improving customer experience through the use of technology. While a clear sign of the growing pains associated with digital transformation initiatives underway globally, the new survey also uncovers an opportunity for technology to play a key role in defining and keeping pace with changing buyer behaviour and preferences. In fact, over half of those surveyed believe machine-to-people interactions will positively transform the customer experience (51% in Australia). Vertical Visionaries, Leaders and Followers As customer experience becomes increasingly critical for businesses to remain relevant and compete, Mitel’s survey shows differences in customer satisfaction across vertical industries. Growing use of cloud communications and applications, combined with emerging technologies like the Internet of Things (IoT), artificial intelligence, chatbots, and natural language processing (NLP), are creating new ways for companies to nurture and build customer relationships. Winning companies will be those that are able to differentiate their brands by delivering seamless experiences across physical and digital environments, devices and channels. Currently, some segments are doing better than others. Hospitality leads the charge: Hospitality management knows the first stop on the itinerary for today’s travellers are online review sites. Before booking a trip, consumers want to hear what others have to say. In fact, it’s a near-universal activity. Given the impact reviews can have on average daily room rates, it’s no surprise this industry takes customer satisfaction seriously, receiving top marks among those surveyed. Australians also responded with high satisfaction rates (41%) with regards to their online experience with hospitality providers. Physical retail isn’t dead, but the customer experience is: More than 60 percent of shopping done by respondents still takes place in a physical store, though that number is shifting. When asked about the challenges faced by today’s brick-and-mortar retail outlets, three out of five respondents say the fact retail stores are struggling has more to do with the customer experience they provide, not products. While Australians are currently shopping in physical stores at much higher levels (74%) they agree with their global counterparts that customer service just doesn’t exist anymore. A seamless omnichannel approach is critical for this market, where more than one-third (36%) of Australian respondents note they make purchasing decisions based on the experiences brands provide versus the products and services offered. Chatbots can be used to manage simple tasks, while IoT and team collaboration tools open up new avenues for communications across media, whether it’s voice, email, SMS, web chat, social media or a website. Speed is the game in sports and entertainment: In the fast-paced world of sports and entertainment, immediate and clear communication is a necessity. Forty-nine percent of Australian respondents point to simplicity and speed as the most important factor in a good customer service experience, slightly higher than the global average (45%). Availability vital in healthcare: Healthcare organisations receive the lowest marks from respondents in all countries when it comes to customer service. Australian respondents, in particular, say availability and 24/7 service (40%) is the most important feature they look for from healthcare services, followed by simplicity and speed (36%). Additional insights from the data indicate: Bots, AI and machines can fill the customer service gap: Consumers appear to be increasingly comfortable with machine-to-people interactions when shopping online, with over 78 percent of Australian respondents saying they are satisfied dealing with automated processes. Most do not want to interact with a person while shopping online unless the service is very complicated, or they are having trouble finding the product or service they need. Half of Australian consumers and over 60 percent of U.S. respondents say if they could shop without speaking to a person, it would be a good thing. Even so, physical retailers need to balance the use of technology. Consumers do expect people to efficiently help them when shopping in a physical storefront. Mobile reigns supreme in the United States; Australia favours in-store: Of all respondents, U.S. and Australian consumers shop most frequently during a typical week. There are also notable differences by country regarding how and where consumers shop. U.S. respondents reach for their smartphone and use apps; Britons like shopping online via their tablets; French shoppers most often use their laptops; Germans are more likely to use a desktop computer; and Australians prefer a physical store location (74%). In Australia, brands can’t be complacent about improving their online presence. While more Australians still prefer buying goods and services in physical stores, more than two in five (42%) say they want to shop even more online, and just one in ten Australians (9%) say they don’t like shopping online at all. Seven in ten Australians (71%) say overall, shopping online is more convenient than shopping in a store. To meet this growing demand for online services, and the change taking place in consumer behaviours and expectations, brands need to consider a greater level of consistency across both the online and physical experience for their customers. Mitel’s study is the latest in its Business Insights Survey Series, which builds on previous research from August 2017 where more than 75 percent of IT decision-makers said they planned to tie together devices, emerging technologies, and communications and collaboration capabilities within two years to enable machine-to-people interactions to improve customer experience. This body of work expands on the concept established by Mitel in 2016 of “Giving Machines a Voice” to enable IoT and other machine triggers to launch real-time communications workflows that can improve how companies work and collaborate. Exploring a different angle, this survey examines how consumers view customer experience in shopping for goods and services across market segments, including retail, hospitality, sports and entertainment, health care, financial services and utilities. For more results and a closer look at regional or country-specific data, download the white paper. Quotes “As physical and digital worlds begin to seamlessly intersect, how effectively a company serves its customers across both domains determines tomorrow’s winners and losers,” said Jon Brinton, Senior Vice President of Customer Experience Solutions at Mitel. “By supplementing existing applications and investments with new technologies such as AI, team collaboration and IoT, companies can better communicate and collaborate internally and externally and begin to proactively deliver the level of customer experience buyers expect.” “The data shows no matter where you are in the world, customer experience matters—bottom line,” said survey administrator Regina Corso of Regina Corso Consulting. “In order to truly connect with customers on their own terms, organisations must look for new ways to balance technology investments with personalised customer service. Those that are able to navigate this balance will go on to build strong brand loyalty with their customers, helping them succeed in today’s highly competitive purchasing environment.” Additional Facts Mitel has been recognised as a Leader in the Gartner Magic Quadrant for Unified Communications for four consecutive years. Synergy Research Group has confirmed Mitel’s position as the #2 unified communications as a service (UCaaS) vendor worldwide. Mitel hosted cloud solutions are trusted by more than one million global subscribers. Related Materials Download the “Giving Machines a Voice” white paper Download the "Customer Experience for Dummies" e-book. Read the guide on "5 Steps to Increase Revenue Through Customer Experience." Download the "Digital Transformation for Dummies" e-book. About Mitel A global market leader in business communications powering more than two billion business connections, Mitel (Nasdaq:MITL) (TSX:MNW) helps businesses and service providers connect, collaborate and provide innovative services to their customers. Our innovation and communications experts serve more than 70 million business users in more than 100 countries. For more information, go to www.mitel.com/en-au and follow us on Twitter @Mitel_AU. Contact Information PR agency contact Martin Aungle Explore Communications +61 (0)415 917 381 maungle@explorecomms.com.au Media – EMEA & APAC Sandrine Quinton +33 (0)130-964-301 sandrine.quinton@mitel.com Treasury Brisbane to host free Origin Supporters Breakfast 2017-05-29T22:53:57Z treasury-brisbane-to-host-free-origin-supporters-breakfast VISION/ INTERVIEW OPPORTUNITY REMINDER Tuesday 30 May 2017 For immediate release Treasury Brisbane to host free Origin Supporters Breakfast An army of Mighty Maroon supporters are expected to descend upon Queens Park in the Brisbane CBD on Wednesday 31 May for a free Holden State of Origin Supporters Breakfast hosted by award-winning sport reporter, commentator and radio presenter, Ben Davis. Kicking off at 7.00am, supporters will be able to snap their favourite fan moment with footy legends Gorden Tallis, Scott Prince and Jharal Yow Yeh who will also be serving up a free sausage sizzle and complimentary barista-made coffee. Fans will have the chance to enter Treasury’s Cash Booth and win one of a fantastic range of prizes which include the last Origin tickets in town, cash prizes and Treasury gift cards. Not yet kitted out? Supporters will have the opportunity to buy the latest gear onsite from Canterbury NZ and collect a token to receive a free, limited-edition supporter t-shirt to be collected after 6pm from the LiveWire Bar. Game day celebrations are set to continue late into evening. Supporters will be able to fuel up before the big clash with our mighty $22 Members Only Steak & Prawn offer* and listen to former NRL great, Scott Sattler’s live pre-match review in the LiveWire bar. Full time doesn’t mean ‘game over’ at Treasury, when The Potbelleez take centre stage for a live and loud, free post-match performance. Head on down to Treasury Brisbane to capture the beginning of all the game day action. Treasury Brisbane is proud partner of Queensland Rugby League and Official Home of the XXXX Queensland Maroons. *Membership to The Star Club is free and easy to join. Breakfast in the Park - Wednesday, 31 May 2017 Time: 7.00am – 9.00am Venue: Queens Park (corner George & Elizabeth Streets, Brisbane) Talent available for interview: Scott Prince and Jharal Yow Yeh Parking: Complimentary media parking is available at the Treasury Brisbane Car Park. Please see Luana Latham for validation of ticket. Game 1 – Wednesday, 31 May 2017 Talent available for interview: Scott Sattler To confirm attendance or arrange talent interviews, please contact: Luana Latham Communications Manager Treasury Brisbane T: 0427 904 284 E: luana.latham@star.com.au