The PRWIRE Press Releases https:// 2018-06-06T22:06:57Z Businesses Are Investing in Technology to Improve Customer Experience, but Many Are Still Falling Short of Giving Customers What They Want 2018-06-06T22:06:57Z businesses-are-investing-in-technology-to-improve-customer-experience-but-many-are-still-falling-short-of-giving-customers-what-they-want Nearly two-thirds (60%) of respondents in Australia say more work is needed by companies to improve their online experience Customer experience (CX) ratings vary by vertical with hospitality leading the way globally More than half of all respondents think machine-to-people interactions will improve CX Australian consumers still believe they will have the better customer experience in a physical location than an online store A new Mitel® (Nasdaq:MITL) (TSX:MNW) survey of 5,000 adults from Australia, the United States, UK, France and Germany indicates a measurable disconnect between the advancements organisations think they are making to deliver exceptional customer experience and how customers actually view their commercial interactions. Specifically, less than half of respondents believe the technology needed to deliver the perfect online buying experience is available. This stands in stark contrast to findings of a previous Mitel survey in which 90 percent of IT decision-makers optimistically reported progress in improving customer experience through the use of technology. While a clear sign of the growing pains associated with digital transformation initiatives underway globally, the new survey also uncovers an opportunity for technology to play a key role in defining and keeping pace with changing buyer behaviour and preferences. In fact, over half of those surveyed believe machine-to-people interactions will positively transform the customer experience (51% in Australia). Vertical Visionaries, Leaders and Followers As customer experience becomes increasingly critical for businesses to remain relevant and compete, Mitel’s survey shows differences in customer satisfaction across vertical industries. Growing use of cloud communications and applications, combined with emerging technologies like the Internet of Things (IoT), artificial intelligence, chatbots, and natural language processing (NLP), are creating new ways for companies to nurture and build customer relationships. Winning companies will be those that are able to differentiate their brands by delivering seamless experiences across physical and digital environments, devices and channels. Currently, some segments are doing better than others. Hospitality leads the charge: Hospitality management knows the first stop on the itinerary for today’s travellers are online review sites. Before booking a trip, consumers want to hear what others have to say. In fact, it’s a near-universal activity. Given the impact reviews can have on average daily room rates, it’s no surprise this industry takes customer satisfaction seriously, receiving top marks among those surveyed. Australians also responded with high satisfaction rates (41%) with regards to their online experience with hospitality providers. Physical retail isn’t dead, but the customer experience is: More than 60 percent of shopping done by respondents still takes place in a physical store, though that number is shifting. When asked about the challenges faced by today’s brick-and-mortar retail outlets, three out of five respondents say the fact retail stores are struggling has more to do with the customer experience they provide, not products. While Australians are currently shopping in physical stores at much higher levels (74%) they agree with their global counterparts that customer service just doesn’t exist anymore. A seamless omnichannel approach is critical for this market, where more than one-third (36%) of Australian respondents note they make purchasing decisions based on the experiences brands provide versus the products and services offered. Chatbots can be used to manage simple tasks, while IoT and team collaboration tools open up new avenues for communications across media, whether it’s voice, email, SMS, web chat, social media or a website. Speed is the game in sports and entertainment: In the fast-paced world of sports and entertainment, immediate and clear communication is a necessity. Forty-nine percent of Australian respondents point to simplicity and speed as the most important factor in a good customer service experience, slightly higher than the global average (45%). Availability vital in healthcare: Healthcare organisations receive the lowest marks from respondents in all countries when it comes to customer service. Australian respondents, in particular, say availability and 24/7 service (40%) is the most important feature they look for from healthcare services, followed by simplicity and speed (36%). Additional insights from the data indicate: Bots, AI and machines can fill the customer service gap: Consumers appear to be increasingly comfortable with machine-to-people interactions when shopping online, with over 78 percent of Australian respondents saying they are satisfied dealing with automated processes. Most do not want to interact with a person while shopping online unless the service is very complicated, or they are having trouble finding the product or service they need. Half of Australian consumers and over 60 percent of U.S. respondents say if they could shop without speaking to a person, it would be a good thing. Even so, physical retailers need to balance the use of technology. Consumers do expect people to efficiently help them when shopping in a physical storefront. Mobile reigns supreme in the United States; Australia favours in-store: Of all respondents, U.S. and Australian consumers shop most frequently during a typical week. There are also notable differences by country regarding how and where consumers shop. U.S. respondents reach for their smartphone and use apps; Britons like shopping online via their tablets; French shoppers most often use their laptops; Germans are more likely to use a desktop computer; and Australians prefer a physical store location (74%). In Australia, brands can’t be complacent about improving their online presence. While more Australians still prefer buying goods and services in physical stores, more than two in five (42%) say they want to shop even more online, and just one in ten Australians (9%) say they don’t like shopping online at all. Seven in ten Australians (71%) say overall, shopping online is more convenient than shopping in a store. To meet this growing demand for online services, and the change taking place in consumer behaviours and expectations, brands need to consider a greater level of consistency across both the online and physical experience for their customers. Mitel’s study is the latest in its Business Insights Survey Series, which builds on previous research from August 2017 where more than 75 percent of IT decision-makers said they planned to tie together devices, emerging technologies, and communications and collaboration capabilities within two years to enable machine-to-people interactions to improve customer experience. This body of work expands on the concept established by Mitel in 2016 of “Giving Machines a Voice” to enable IoT and other machine triggers to launch real-time communications workflows that can improve how companies work and collaborate. Exploring a different angle, this survey examines how consumers view customer experience in shopping for goods and services across market segments, including retail, hospitality, sports and entertainment, health care, financial services and utilities. For more results and a closer look at regional or country-specific data, download the white paper. Quotes “As physical and digital worlds begin to seamlessly intersect, how effectively a company serves its customers across both domains determines tomorrow’s winners and losers,” said Jon Brinton, Senior Vice President of Customer Experience Solutions at Mitel. “By supplementing existing applications and investments with new technologies such as AI, team collaboration and IoT, companies can better communicate and collaborate internally and externally and begin to proactively deliver the level of customer experience buyers expect.” “The data shows no matter where you are in the world, customer experience matters—bottom line,” said survey administrator Regina Corso of Regina Corso Consulting. “In order to truly connect with customers on their own terms, organisations must look for new ways to balance technology investments with personalised customer service. Those that are able to navigate this balance will go on to build strong brand loyalty with their customers, helping them succeed in today’s highly competitive purchasing environment.” Additional Facts Mitel has been recognised as a Leader in the Gartner Magic Quadrant for Unified Communications for four consecutive years. Synergy Research Group has confirmed Mitel’s position as the #2 unified communications as a service (UCaaS) vendor worldwide. Mitel hosted cloud solutions are trusted by more than one million global subscribers. Related Materials Download the “Giving Machines a Voice” white paper Download the "Customer Experience for Dummies" e-book. Read the guide on "5 Steps to Increase Revenue Through Customer Experience." Download the "Digital Transformation for Dummies" e-book. About Mitel A global market leader in business communications powering more than two billion business connections, Mitel (Nasdaq:MITL) (TSX:MNW) helps businesses and service providers connect, collaborate and provide innovative services to their customers. Our innovation and communications experts serve more than 70 million business users in more than 100 countries. For more information, go to and follow us on Twitter @Mitel_AU. Contact Information PR agency contact Martin Aungle Explore Communications +61 (0)415 917 381 Media – EMEA & APAC Sandrine Quinton +33 (0)130-964-301 Short + Sweet: SNACKABLETV youth broadcast network for short-form content launches 2016-12-01T00:16:58Z short-sweet-snackabletv-youth-broadcast-network-for-short-form-content-launches Meet SNACKABLETV, a revolutionary digital youth network housing the best in bite-sized content. It’s an entirely new way for young people all over the world to access high quality short-form entertainment for FREE, without annoying advertisements or subscriptions. VIEW THE SIZZLE REEL Millennials are diverse, curious and engaged - so, SNACKABLETV is too. It does not discriminate against gender, sexuality, race, creed or socio-economic status, only against beige content. SNACKABLETV launches with solid collaborations and partnerships as official Youth & Content Broadcaster for Sydney Festival, co-produced podcasts with the team from Melbourne’s Sans Pants Radio and short films produced by future creative superstars from the Australian Film Television and Radio School (AFTRS). Offering something for everyone, SNACKABLETV plays host to content across seven channels; Culture, Film, Gaming, Music, Podcast, Style, and a dedicated hub for today’s news, events, and the best of the net; What’s Hot. Original series’ will feature respected members of the creative community including; street artist Scott Marsh; music journalist Danny Clayton; celebrity fashion stylist Mikey Ayoubi; mindfulness coach Kylie Ryan; comedians Rhys Nicholson and Robbie Armfield; musicians Client Liaison, Sleep Makes Waves and The Jezabels; and so much more incredible talent in front of and behind the lens. In the face of a fracturing media landscape, SNACKABLETV also offers a solution for brands to target a millennial audience utilising quality native content by creating this ‘safe space’ free of subscriptions and free of pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more. The network will lead the fight against ‘Digital Litter’, a result of too much access to poorly made content. Everything on SNACKABLETV is short, sharp, and captivating. It’s video that is never boring, always inspiring, with an added dose of learning for the socially aware, completely free of charge to the viewer. SNACKABLETV Co-founders Kate Edwards and Shae Constantine said today: “We are extremely proud to be launching Australia’s first short form broadcast network made especially for young people. “SNACKABLETV is purpose built as much for the consumer as it is for the creator – it’s a conduit between the two worlds. We identified a gap, in that there is so much good content out there and before now it hasn’t had a home or a chance to get to an audience who will appreciate it. “Our doors are wide open to young creatives and creators. We want to distribute the best short-form content the world has seen, and this is only possible with a truly robust digital platform to facilitate the relationship between creator and audience. That platform is SNACKABLETV.” Content is currently available online (mobile, tablet or desktop) via The bar has been set high and SNACKABLETV is committed to pushing the boundaries in both the controversy and quality stakes. New content will be released on all channels across the network constantly. Stay tuned for updates on exciting co-productions and distribution partnerships. In the face of a fracturing media landscape, SNACKABLETV also offers a solution for brands to target a millennial audience utilising quality native content by creating this ‘safe space’ free of subscriptions and free of pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more. Interview and content requests contact The Lantern Group: Louisa Read +61 412 955 101 Fiona Gulin +61 487 992 333 CONNECT WITH SNACKABLETV FACEBOOK INSTAGRAM #snackableTV MEDIA MATERIALS DROPBOX Pepper joins forces with St Kilda Football Club 2015-11-26T22:17:47Z pepper-joins-forces-with-st-kilda-football-club MEDIA RELEASE  27 November 2015 St Kilda Football Club has spiced up its corporate partnerships by announcing financial services provider Pepper Group Limited (‘Pepper’) as its new principal partner.     As one of Australia’s leading non-bank lenders, with a growing global presence, Pepper offers a range of consumer finance products and services, including home and car loans, and complements St Kilda Football Club’s existing line-up of exciting brand partners. Pepper’s relationship with ‘The Saints’ is in place for the next three years.   Patrick Tuttle, Co-Group CEO of Pepper, said: “As a founding club of the Victorian Football League, St Kilda has a strong heritage in the AFL and Pepper is excited by the opportunity to be associated with such an iconic Australian sporting organisation.    “As a club, The Saints proudly supports ambition, celebrates achievements and encourages all who are connected with it to aspire to its philosophy of ‘How I Want To Be’. These values are mirrored in Pepper’s culture, where we believe that everyone deserves the help and guidance necessary to realise their personal and financial goals.”    St Kilda Football Club CEO, Matt Finnis, welcomed Pepper Group to The Saints: “There is so much positivity surrounding our club and having an international business like Pepper join us and commit to being part of the journey we are taking is fantastic.” Pepper is seeking to boost awareness of its brand in key AFL states nationally and in particular, Victoria. The loyal St Kilda fan base represents the type of customers Pepper typically works with to help them get ahead in life, whatever their circumstances.    As part of the partnership announcement, Pepper will also unveil its new consumer-facing brand ‘Pepper Money’, which will be introduced over the course of 2016.     Commenting on the new brand, Pepper’s Co Group CEO, Mike Culhane said: “Following an extensive, and ongoing, period of acquisition, growth, and an ever-expanding suite of lending products, Pepper is embarking on a comprehensive rebranding exercise to better explain what products we offer to consumers.”   “To be named principal sponsor of St Kilda is a defining moment in Pepper’s story, bringing our brand to a wider audience of sporting fans in Victoria and across Australia, as well as expanding on our existing sporting relationships with the Western Sydney Wanderers and as naming rights sponsor of Pepper Stadium.”   Pepper is the only financial services brand to be associated with St Kilda and shares the principal partnership role with Dare Iced Coffee.    Ends    For more information, please contact DEC PR on behalf of Pepper Group: Joanne McIntosh or Sarah Bullen  02 8014 5036 |    About Pepper Group Pepper Group (“Pepper”) is Australia’s largest non-bank residential mortgage lender (as measured by total assets under management), is a leading provider of specialty residential mortgage and consumer financing, and a highly experienced third-party loan servicer and asset manager. Pepper is listed on the Australian Securities Exchange (ASX:PEP) Worldwide, the Group currently has approximately A$36.8 billion of loan and lease assets under management (comprising prime and specialist residential mortgages, commercial mortgages, equipment leases, small business loans, consumer loans and car loans).  Pepper Group now comprises approximately 1,400 employees worldwide and has offices in Sydney, Parramatta, London, Dublin, Shannon, Madrid, Singapore and Seoul. Since establishing itself as a specialist residential mortgage lender in the Australian market in March 2001, Pepper has originated more than A$5.7 billion of specialist residential mortgages in Australia. It also commenced originating commercial auto & equipment finance in April 2013. In August 2011 Pepper acquired GE Capital’s Australian and New Zealand mortgage lending businesses, which comprised a portfolio of approximately A$5.0 billion of Australian and New Zealand residential mortgages. This transaction was one of the largest whole loan transactions in Australian history. Pepper’s current wholesale funding partners in Australia include Commonwealth Bank of Australia, National Australia Bank and Westpac Banking Corporation. In addition to lending and servicing its own residential mortgage and consumer finance portfolio, Pepper provides third party primary and special servicing across various types of mortgages, leases and unsecured loan products. Pepper is jointly led by Co-Group Chief Executive Officers, Mike Culhane and Patrick Tuttle. Mike and Patrick are focused on ensuring Pepper continues to leverage its core credit underwriting and loan servicing expertise both in its home market of Australia and other underserved markets in Europe and Asia. Pepper is regulated by the Australian Securities & Investments Commission (“ASIC”) in Australia. Pepper Finance Corporation (Ireland) is regulated by the Central Bank of Ireland (CBI) in Ireland. Pepper Savings Bank is regulated in South Korea by the Financial Supervisory Service (FSS). Pepper is ranked by S&P as a “STRONG” Residential Loan Servicer and is included on S&P’s Global Select Servicer List. Artificial Grass Manufacturer Reveals Manufacturing Process 2015-04-02T03:34:11Z artificial-grass-manufacturer-reveals-manufacturing-process Perth, WA, 02 April 2015 - Green Planet Grass is a manufacturer of “new generation” artificial grass in Perth. They are known for their professional service and high-quality products. Director Justin Everley has handled a lot of requests for information himself and noticed that the general public doesn’t really know what goes into making a high quality artificial grass. Mr Everley was generous enough to provide information on how artificial grass is manufactured and how current artificial grass is different from previous generations of artificial grass. He provided this information in the form of a post on his company blog. Materials in Modern Artificial GrassGreen Planet Grass uses 100% recyclable materials to make all of their varieties of artificial grass. They are committed to having a neutral “carbon footprint” as soon as possible and having minimal impact on the environment in the present. Their backing is made of high-quality polyester: the same type used for tyre cords. To make the grass fibres or blades, Green Planet Grass uses a polypropylene or polyethylene to create a form of synthetic yarn. These materials help them make artificial grass that looks and feels like natural grass, but has the added benefit of being stain resistant.Manufacturing Modern Artificial GrassGreen Planet Grass is made by using a tufting technique that is similar to carpet, but the end result is much different. First, the backing is assembled. Then, the ingredients to manufacture the fibres are mixed in a hopper with environmentally safe chemicals and dyes that provide colour and help break the ingredients down into a paste.It is then put in a mixer and mixed until it is similar to the consistency of taffy. It is fed into a machine called an extruder, which turns it into fine strands. Those strands are then woven into the grass fibres. The fibres are then attached to the backing by a machine called a carding machine. This is like a giant sewing machine with hundreds of needles. Then, pads are attached to the backing, coated with latex and cured in heat. The grass is then put onto a machine that levels off the grass blades. The finished product is rolled up and ready for shipping.According to Mr Everley: “A lot goes into the process, but it is worth it because we know we are manufacturing some of the best artificial grass in Perth.”Green Planet Grass is a manufacturer and installer of artificial grass in Perth. They offer a full range of residential, commercial and sport solutions. They proudly display the Australian Made logo and are committed to producing high quality artificial grass with minimal environmental impact. To learn more, call 1300 792 642 or visit their website: Research Shows Overwhelmingly: Artificial Sports Turf is as Safe as Natural Grass 2015-04-01T08:26:07Z research-shows-overwhelmingly-artificial-sports-turf-is-as-safe-as-natural-grass Perth, WA, 1 April 2015 - For years, traditionalists and other opponents of artificial sports turf have claimed that it causes more injuries than natural grass. Twenty years ago, on first and second generation artificial turf, they may have been right. Recently, though, volumes of research have appeared, all with the conclusion that artificial sports turf carries no greater risk of injury than natural grass.Why the Dogma Still ExistsOriginal first generation “AstroTurf” was extremely hard. It was basically a thick carpet placed on cement. It didn’t even look very much like grass. It was used for indoor stadiums in the US that were unable to sustain and maintain a natural grass field indoors. When second generation artificial turf came out, it was better, but still not enough like real grass.  Researchers compiled statistics showing that players were more likely to injure their knees on second generation artificial turf. The Changing Face of Sports TurfThe artificial grass industry changed their product to make it more safe. By the third generation, they made a quantum leap. Concrete had been replaced by soft sand and crushed rock, compressed into a firm but giving surface. The old “carpet” designs had been replaced by backing, fibres as soft as natural grass and infill made of rubber pellets and sand. FIFA liked third generation sports turf so much that they would commission the development of their 1 Star and 2 Star sports turf systems. 1 Star is for amateur and club level competition and 2 Star is for elite or professional competition. The 1 Star and 2 Star quality concept has been a success on all levels.What the New Studies SayJustin Everley is the director of Green Planet Grass, a sports turf supplier in Perth. His company is one of a select group that installs 1 Star and 2 Star FIFA sports turf. Recently, on his company blog, Mr Everley cited numerous studies indicating that third generation artificial turf, now abbreviated as “3GAT,” carries no greater risk of injury than natural grass or “NG.” The studies come from the US Journal of Sports Medicine, the British Journal of Sports Medicine, FIFA and the Scandinavian Journal of Medicine and Science in Sports. They cover male and female players from the junior to the elite level. Every single study concludes that 3GAT carries no greater risk of injury than NG. According to Mr Everley: “For too long, proponents of natural grass have misinformed the public. We were very happy to find studies that debunk all rhetoric about artificial grass causing more injuries. Synthetic sports turf is as safe as natural grass, but it can take far more play and the surface is always perfect, even in the Perth climate.”Mr Everley concluded, “Depending on the individual requirements, there are many compelling reasons why some times it is favourable to install artificial sports turf as opposed to natural grass.”Green Planet Grass supplies sports turf and other varieties of artificial grass. Their office is in the Perth area and their manufacturing facility is in Australia. They have completed over 4,000 artificial grass installations in the Perth area. To learn more or for an obligation-free consult, call 1300 792 642 or visit their website: Synthetic Grass Gains Popularity in Perth: This Comparison Tells Why 2015-03-03T07:38:49Z synthetic-grass-gains-popularity-in-perth-this-comparison-tells-why Perth, WA, 03 March 2015 - Recently, Justin Everley compared synthetic grass to natural grass on his blog. He compared it in three areas: cost, appearance and maintenance. Mr Everley is one of the Directors of Green Planet Grass, who provide synthetic grass landscaping systems for a comprehensive range of residential, sport and commercial applications. CostsThe costs for natural grass are ongoing. An initial installation can be done by spreading grass seeds and using fertiliser, but many people choose to go with roll on for their initial lawn. Throughout the life of a natural grass lawn, money must be paid for ongoing maintenance costs and materials, including water.Synthetic grass has a higher initial cost, but there are almost no ongoing maintenance costs and the only water costs are when water is used to clean a spill or a “trouble spot.”AppearanceNatural grass is attractive when it is expertly maintained. When it is at its best, most people agree that natural grass is beautiful. However, it is affected by summer, winter and excessive wear and tear, all of which can turn it brown and riddle it with bare spots.Synthetic grass looks the same every day of the year; the extremes of the Perth climate have no effect on it. “New generation” forms of artificial grass, such as Green Planet Grass, look and feel so much like perfectly maintained natural grass that most people can’t tell the difference unless they are standing on it.MaintenanceNatural grass needs a high amount of maintenance to keep it in its optimum condition. Too much sun, rain or foot traffic all degrade the surface, affecting both appearance and performance. Natural grass must be watered, mowed, weeded, re-planted and otherwise maintained on a regular basis.Synthetic grass needs almost no maintenance. It is unaffected by the Perth climate. Artificial grass needs to be kept free of debris and “trouble spots” need to be cleaned. Water is usually enough to clean artificial grass; “trouble spots” occasionally need soap and water. Synthetic grass also needs brushing from time to time if a path begins to wear into a high traffic area. Comparing Natural Grass and Synthetic GrassMr Everley is of the opinion that a growing number of Australians are beginning to favour synthetic grass over natural grass, especially in the Perth area. According to Mr Everley: “When you put all of the factors together, synthetic grass comes out on top every time, especially a new generation grass like Green Planet Grass. Australians seem to be placing a higher premium on their time than at any era in history. We don’t want to spend time or money each week on lawn maintenance when we don’t have to.”Mr Everley concluded: “Most of our customers recoup their initial investment between three and six years after installation. After that, Green Planet Grass is money in the bank.”Green Planet Grass manufactures and installs synthetic grass in the Perth area. They are Australian owned and their range of artificial lawns are also manufactured in Australia. They carry a wide range of artificial grass landscaping solutions for commercial, sport and residential applications. To learn more, call 1300 792 642 or visit their website: Artificial Grass Manufacturer in Perth Commits to Helping Prevent Concussions in Children 2015-02-26T04:32:29Z artificial-grass-manufacturer-in-perth-commits-to-helping-prevent-concussions-in-children Perth, WA, 26 February 2015 - Justin Everley, owner of Green Planet Grass, an artificial grass manufacturer and installer from the Perth area, is committed to creating safer residential, playground and sport surfaces for children. Their child-specific landscape system is called GPG Play Grass. Green Planet Grass has installed Play Grass in numerous residences, playgrounds and parks. According to Mr Everley, GPG Play Grass was specifically created to cater to the needs of children. One of those needs is a safe surface that doesn’t cause concussions. Mr Everley refers to AS/NZS 4422:1996, which covers a concept called Critical Fall Height (CFH). CFH is a standard to which every playground must adhere. Mr Everley believes that artificial grass should not only meet CFH standards, but exceed them.According to Mr Everley: “Critical fall height is a great concept. It mandates that any playground surface must be safe for a child to fall from the highest piece of playground equipment without causing undue injury. It is determined by dropping an object meant to simulate the human head onto a surface and measuring the impact. When the impact reaches a certain threshold, the height that caused it is the critical fall height of that surface.”Mr Everley continued, “We think critical fall height is a great law, but we would rather supply a product that exceeds the standards whenever possible.”Due to extensive feedback from customers, Green Planet Grass created the GPG Play Grass System specifically for children. The system starts with a set of variables that are adjusted according to the needs of the customer. The amount of “give” in the surface can be controlled by variables such as the pile density, infill and the use of one or more shock pads. This same technique is used for all purpose athletic fields and surfaces for various sports such as Australian football, soccer, cricket and rugby. With sports, Green Planet Grass reproduces the field characteristics of a perfectly maintained pitch, striking a balance between safety and “playability.”When Green Planet Grass installs GPG Play Grass at a playground or a residence, they don’t have to worry about making a soccer ball bounce to a perfect height and they can focus more on child safety. For a child care centre, for example, they may use extra shock pads and a softer infill to make impacts as low as possible. For a playground, the challenge is to make the surface as low-impact as possible without producing a trampoline effect.Green Planet Grass is slowly putting together a track record of success with the GPG Play Grass system. According to Mr Everley: “We have produced one of the safest artificial grass surfaces in the Perth area. We have found a near-perfect balance between quality of play and reduced chance of injury.”Green Planet Grass is an artificial grass manufacturer and installer serving the Perth area. They offer a wide range of landscaping systems for residential, sport and commercial use. Their Green Planet Grass Play Grass system is renowned for its safety, durability and overall high quality. To learn more, call 1300 792 642 or visit their website: Green Planet Grass Provides Guide to Artificial Grass as Public Service 2015-01-19T08:49:56Z green-planet-grass-provides-guide-to-artificial-grass-as-public-service Perth, WA, 19 January 2015 - Green Planet Grass manufactures and installs artificial grass in the Perth area. They have completed more than 4,000 installations and have solicited extensive feedback after each one. They also had to answer a lot of questions for most of their customers before installing Green Planet Grass. Justin Everley, director of Green Planet Grass, decided to provide a guide or overview of artificial grass on his company blog. Mr Everley had found that many prospective customers have similar questions and concerns about artificial grass and decided to put all of the information he feels prospective customers or interested consumers need into the blog article. How Modern Artificial Turf is Different from Previous GenerationsThe first artificial turf was known as AstroTurf and was used in the US for playing baseball. It was installed at the Houston Astrodome in 1966. It bore more similarity to a carpet placed on top of cement than it did to real grass. It was known for freakishly high bounces and increased injuries. In 2015, though, modern artificial grass looks, feels and performs very much like exquisitely-maintained natural grass. It looks so real that many people drive right by houses which have synthetic grass in the Perth area and don’t notice that it isn’t natural grass.Life-Like FibresThird generation or “new generation” artificial grass has fibres that look and feel a lot like natural grass. They are affixed to a backing layer which attaches them while allowing for plenty of drainage. Then, an infill is placed into the grass, covering as much as half of the height of the fibres. This provides a lot of cushioning and can be adjusted to provide perfect surface characteristics for any sport.In some sport and playground applications, a shockpad is also used. This can help a surface comply with Australian Critical Fall Height standards. It can also be used to make a pitch provide surface characteristics in line with well-maintained natural grass pitches for whatever sport is going to be contested. The Proof is in the ResultsAll of these factors work together to create a lawn or a sport pitch that provides a superior experience. Performance characteristics are nearly identical to those of natural grass pitches for the various sports being played upon them, with the exception of bad bounces. The surface is so consistent that there are no bad bounces in any sport. Drainage is twice as fast on a Green Planet Grass artificial pitch or lawn as it is on natural grass. A Green Planet Grass sport pitch can be used within twenty minutes after a torrential downpour with no ill effects.According to Mr Everley, a lot has changed in 50 years: “New generation artificial grass provides an experience that is superior to natural grass in many ways. That’s why it is so popular.” Green Planet Grass is a manufacturer and installer of synthetic grass from Perth. They manufacture a full range of artificial grass products for sport, residential and commercial applications from their facility in WA. To learn more about Green Planet Grass, call 1300 792 642 or visit their website: Artificial Grass Manufacturer in Perth Endorses Australian Made and Owned Campaign 2015-01-14T04:36:27Z artificial-grass-manufacturer-in-perth-endorses-australian-made-and-owned-campaign Perth, WA, 14 January 2015 - Green Planet Grass provides artificial grass to the Perth area. They are a local, Australian owned business and their manufacturing facility is in WA. In a recent post on their company blog, director Justin Everley revealed why he is such a staunch supporter of the Australian Made and Owned campaign. Mr Everley listed many benefits to buying products that carry the Australian Made and Owned logo in his recent blog post. The highlights are as follows.Personal BenefitsWhen an Australian buys a product that was produced by a local fisherman, farmer, manufacturer or processor, they are purchasing a product of very high quality. They not only receive a high quality product for their money but also are helping to support their local economy.Another personal benefit is that the company that created the product is usually a phone call away and are often nearby. This makes it easier to have warranty work done on a product or to replace it. It also makes spare parts easier to obtain. In addition, locally-sourced products have not been forced to withstand the rigours and wear and tear of transport from halfway across the world.Neighbours, Family and Friends BenefitSupporting the local economy also helps keep family, friends and neighbours prosperous. Money spent on local products helps improve the local economy. The Australian Economy BenefitsWhen a consumer buys Australian made products from Australian owned businesses, it benefits the national economy. According to a 2008 study performed by the Industry Capability Network, Every $1 million spent on Australian products adds $985,000 of value to the Australian economy. In addition, it generates $333,900 in tax revenue and saves $95,000 in welfare benefits while creating an estimate ten full time jobs.How to Ensure that Products are Australian MadeThere are a series of logos denoting Australian Made, Owned and Grown products. They all consist of a golden kangaroo in a green triangle. The logos can say, “Australian Made and Owned,” “Australian Made” or “Australian Grown.” Other words with the logos can include “Australian Seafood,” “Australian” or “Product of Australia.” Why Green Planet Grass is so Committed to the Australian Made and Owned CampaignMr Everley proudly displays his “Australian Made and Owned” logo prominently on his website and certificates in the company showroom. According to Mr Everley: “At Green Planet Grass, we are committed to making our part of the world a better place than we found it. We believe strongly that purchasing Australian Made and Owned products whenever possible is a great way to support our local community and our country.”Mr Everley concluded, “We believe in helping our neighbours and our local economy. We also appreciate that Australians make great products due to our unparallelled work ethic. I know I am going to be getting a high-quality product made by somebody who cares as much as we do.”Green Planet Grass manufactures and installs artificial grass. Their office and showroom are in the Perth suburb of Malaga. They manufacture a full line of synthetic grass products for residential, commercial, industrial and sport applications. To learn more, call 1300 792 642 or visit their website: Natural Enzyme Product Neutralises Pet Odours with No Chemical Residue 2014-12-12T03:46:56Z natural-enzyme-product-neutralises-pet-odours-with-no-chemical-residue Perth, WA, 12 December 2014 - Until recently, the “dirty little secret” of the artificial grass industry has been that pet odours are unavoidable for any homeowner with an artificial lawn who chooses to have pets. However, a Perth artificial grass manufacturer has formulated a solution to pet odours that has generated a high volume of satisfied homeowners who no longer have to tolerate pet odours in their artificial grass. The product is called, “LawnReborn.”What is LawnReborn?LawnReborn is a liquid that uses enzymes and “friendly” bacteria to consume waste and neutralise the chemical byproducts that cause pet odours. Harsh chemicals only mask pet odours. When they are used, homeowners end up flushing toxic chemicals into their groundwater. In addition, chemical solutions can also degrade artificial grass or infill due to many cleaning agents being caustic. LawnReborn is a non-toxic, non-chemical solution to pet odours on artificial grass. It uses enzymes and bacteria instead of surfactants and caustic agents. It transforms pet waste into harmless natural substances which don’t harm artificial grass, infill or the environment. Since LawnReborn is non-toxic, it can be safely used around children and pets. If the homeowner oversprays, LawnReborn won’t harm nearby plants. Many enzyme products are dehydrated and turned into powder, making the homeowner turn them back into liquid form by adding water. LawnReborn is shipped as a liquid, keeping all enzymes and bacteria in their original, natural form. This ensures high quality and maximum efficacy. Using LawnRebornSalmonella is often a concern with bacterially-based products, but LawnReborn is certified salmonella-free. LawnReborn is shipped in 946 ml bottles. Each bottle contains enough LawnReborn to treat an artificial lawn measuring approximately 100 sqm. Since most pets have their “favourite spots” where they habitually do their business, the actual area that needs to be treated is often far less than 100 sqm. LawnReborn is applied by spraying it on the area being treated. Then, the homeowner simply allows LawnReborn to do its work: absorbing waste material and killing unfriendly bacteria. This one-step process is usually enough to eradicate pet odours.Justin Everley is the Director of Green Planet Grass, the firm that helped develop LawnReborn. Mr Everley is a leader in the artificial grass industry’s efforts to be environmentally responsible. According to Mr Everley: “LawnReborn is a great product. While we think it works best with our GPG Pet Grass System and our exclusive PetFill, it works with standard artificial grass infill, too. What we really like about LawnReborn is that it is a natural solution to pet odours. Pet odours have been a constant problem for homeowners since the beginning of artificial grass, but LawnReborn stops them cold without using any toxic materials to harm pets, children, plants or the environment.”Green Planet Grass is an artificial grass manufacturer and installer from Perth. They offer a wide range of Australian-made products for diverse applications such as residential, commercial and sport. To learn more about Green Planet Grass and about LawnReborn, call 1300 792 642 or visit their website: Exclusive Artificial Grass Infill called “PetFill” Neutralises Pet Odours 2014-12-08T03:36:41Z exclusive-artificial-grass-infill-called-petfill-neutralises-pet-odours Perth, WA, 8 December 2014 - Green Planet Grass installs artificial grass in the Perth area. They offer an exclusive system for pet owners called GPG Pet Grass. Pet Grass has an important component called “PetFill,” which is designed to be a solution to the ever-present problem of pet odours in artificial grass.Standard Infill and its ProblemsStandard infill for artificial grass is usually made of silica sand or rubber pellets. Bacterial ammonia, the main odour-causing ingredient in pet urine, tends to adhere to both of these materials. Eventually, this causes pet odours. In addition, once the bacteria have attached themselves to standard infill in “colonies,” they are more difficult to get rid of. Consequently, despite the “sales pitches” of many artificial grass companies, the combination of pets and standard artificial grass invariably combines to form an odour problem. Once the odour is established, it becomes more and more difficult to make it go away. There are many sprays on the market that serve only to mask the odours for a short period of time, but none that can solve the problem of chronic pet odours.The Solution: the Green Planet Grass Pet Grass SystemGreen Planet Grass has completed more than 4,000 artificial grass installations in the Perth area. They solicit feedback on every job and keep detailed records. They use this feedback to constantly “tweak” and improve their products. Due to a large number of requests that they formulate a product specifically for pets, they researched, developed and created GPG Pet Grass, which combines their existing products specifically in ways that are beneficial for pet owners. In addition, they developed a special infill for Pet Grass called “PetFill.”PetFill is made of a honeycomb-shaped molecular structure that absorbs the odour-causing agents of pet urine and converts them into ions which are then flushed into the ground every time it rains, due to sodium ions in rainwater. The end result is that pet odours are drastically reduced and in some cases totally eliminated when PetFill is a part of the artificial grass system for a pet owner.Justin Everley, Director of Green Planet Grass, an environmentally responsible artificial grass manufacturer in the Perth area, feels that the GPG Pet Grass System and its PetFill represent the best solution to the problem of pet odours and artificial grass. According to Mr Everley:“We considered a lot of feedback and spent a lot on researching and developing our GPG Pet Grass System, and PetFill is a major component of that. It is the missing link that helps Pet Grass provide superior performance and solves the pet odour problem which has plagued homeowners with pets and artificial grass for years.”Mr Everley concluded, “Pet Grass provides the best solution for those who want to have both pets and artificial grass without pet odours.”Green Planet Grass manufactures and installs synthetic grass. Their offices are located in Perth and their manufacturing facility is in Western Australia. They manufacture artificial grass for a wide range of residential, sport and commercial applications. To learn more, call 1300 792 642 or visit their website: Green Planet Grass Debunks Four Common Myths about Artificial Grass 2014-11-24T08:10:24Z green-planet-grass-debunks-four-common-myths-about-artificial-grass Perth, WA, 24 November 2014 - Synthetic grass lawns are becoming more and more popular in the Perth area as residents continue to find new ways to cope with a changing climate and chronic watering restrictions. However, according to one prominent manufacturer, many Australians still believe in inaccurate myths about artificial grass. Justin Everley, Director of Green Planet Grass, an artificial grass manufacturer based in Perth, recently addressed four popular myths on his company’s blog. According to Mr Everley, “A lot of people’s opinions on artificial grass are grounded in the 1960’s, when the first generation of artificial turf was invented. It was terrible and didn’t even look like grass, but that was a long time ago. Science has come a long way in fifty years.”How New Generation Synthetic Grass LooksOne of the more common misperceptions about artificial grass is that it “doesn’t look like real grass.” While this may have been true about earlier generations of synthetic turf, or with some of the cheaper imports, “new generation” artificial grass is difficult to distinguish from immaculately-maintained natural grass. The fibres look like natural grass and are as soft to the touch as natural grass.Artificial Grass and the EnvironmentCritics of artificial grass say that it is not environmentally friendly. On the surface, this argument seems convincing: what could possibly be as “green” as natural grass? The problem is that natural grass requires a lot of power, water and chemicals to maintain properly. A natural grass lawn can account for up to half of a family’s water usage during dry season. In addition, it takes a lot of petrol to run a lawn mower or tractor. It not only increases the carbon footprint to produce and transport petrol, but burning it creates more “greenhouse gases.” Also, chemicals such as fertilisers, pesticides and herbicides are used to maintain natural grass. Artificial grass requires minimal maintenance. That means no petrol, no chemicals and no wasted water. In addition, many artificial grass manufacturers, such as Green Planet Grass, use 100% recyclable materials. Synthetic grass also eliminates grass clippings which are amongst the biggest landfill contributors to the greenhouse effect.Installation Time for Synthetic GrassWhile many people think that installing an artificial lawn is a long, arduous process, Green Planet Grass often completes installations for their Perth customers in one day. According to Mr Everley, “We have installed artificial grass for more than 4,000 satisfied customers in the Perth area. We know how to get the job done, quickly and efficiently. Many installations are completed in a day, though larger jobs obviously take longer.”The Cost of Artificial GrassThe other most common misperception about artificial grass is that it is “too expensive.” While it does cost money for the initial installation, artificial grass manufacturers estimate that the typical homeowner saves enough on maintenance to “break even” within three to five years. Green Planet Grass is an artificial lawn installer and artificial grass manufacturer in Perth. They have completed more than 4,000 installations and provide a wide range of artificial grass for commercial, residential and sport applications. To learn more, call 1300 792 642 or visit their website: Green Planet Grass Reveals Five Compelling Reasons for Installing an Artificial Lawn 2014-11-19T02:09:44Z green-planet-grass-reveals-five-compelling-reasons-for-installing-an-artificial-lawn Perth, WA, 19 November 2014 - Recently, on his company blog, Justin Everley, Director of Green Planet Grass, revealed the five top reasons that over 4,000 customers have installed artificial grass in the Perth area. Synthetic grass is becoming increasingly popular in Perth as a solution to keeping an attractive lawn in an increasingly severe climate. The 365 Day SolutionMr Everley cites the fact that an artificial lawn is in perfect shape 365 days a year as the most compelling reason for installing an artificial lawn. Natural grass is at the mercy of the elements. During winter, foot traffic can cause bare or muddy spots. When the weather is hot and dry, natural grass often doesn’t receive enough water to grow properly. The combination of too much heat and insufficient water can cause large portions of a natural grass lawn to turn brown or to become bare. No matter what the weather, bare spots can be dangerous for children. When it is wet, a bare spot becomes muddy and slippery, causing slips and falls. When it is too hot, a bare spot is very abrasive compared to grass and can cause contusions and abrasions when a child falls.The Watering SolutionPerth is always under watering restrictions that make it difficult to keep natural grass adequately hydrated. Those who do water have to make sure they are doing it on the correct days or they face fines. Artificial grass doesn’t have to be watered, rendering Perth watering restrictions moot. It also means that the homeowner isn’t contributing to the water shortage.The Maintenance SolutionAustralians seem to have less disposable time than ever; an increasing number of people don’t want to spend what little leisure time they do have performing lawn maintenance. Natural grass needs to be mowed, weeded, watered, re-planted and fertilised. None of this is necessary with artificial grass.Saving Time and EffortWhen one adds up all of the time and effort that is expended to maintain an attractive, healthy natural grass lawn, the number often becomes an “eye-opener.” It is, simply stated, a lot of work. Maintenance for an artificial lawn is minimal; it needs to be kept free of debris and organic waste needs to be rinsed off.Saving MoneyIt costs a lot of money to maintain natural grass. One has to purchase and maintain expensive equipment such as a mower or a tractor, in addition to lesser tools and implements. Petrol and other chemicals such as fertilisers and herbicides can also be expensive. After the initial cost of installation, there are almost no costs associated with maintaining artificial grass.Mr Everley concludes that artificial grass is a Perth homeowner’s best choice. According to Mr Everley, “Green Planet Grass is perfect every day of the year, saving time and money.”Green Planet Grass manufactures and installs artificial grass. They are based in Perth and proudly carry the “Australian Made and Owned” logo. They offer a plethora of environmentally conscious products for commercial, residential and sport applications. To learn more, call 1300 792 642 or visit their website: Movement optimization - the missing link? 2014-10-23T06:58:23Z movement-optimization-the-missing-link When we train we spend exorbitant amounts of time on planning and analyzing our reps, our sets, weight lifted or time to complete our workout. However we rarely fail to look at and think about what is perhaps the most important thing we have, and that is our movement quality.   This is something that has slowly come to the forefront of the fitness industry due to the efforts of a few key people but needs a much bigger push into the eyes of the mainstream fitness consumer. One of the biggest progressions made is the growth of the Functional Movement Screen, introduced by Gray Cook as a tool for trainers to use to quantify the quality of their clients movement patterns and give them the tools to create positive change. The increase of popularity of fitness personalities like Ido Portal and their movement based philosophies have led to more awareness and development of movement quality.   While investigation of these systems and philosophies can be worthwhile it can be time consuming and hard to find a good starting point. What we will provide for you here are 5 tips you can implement immediately to improve the quality of your movement.  1. Breathing   Breathing is the fundamental quality of any movement practice. The ancient martial arts and yoga have always integrated breathing into their practice and this is something that modern movement and exercise have neglected.   A great idea to improve movement quality and breath simultaneously is to limit all your breathing during a moderate training session to nasal breathing only. This will have the following benefits:   - balance the nervous system, leading to a flow state - optimize core function - prevent a stress response from exercise - and much more   This is a particularly great idea for cardio exercise and will improve your cardiovascular fitness immensely. It is not recommended for power exercises like Kettlebell swings or Olympic lifting.  2. Self limiting exercises: Put them in your program   This is another concept introduced by Gray Cook. Basically it involves performing exercises that have built in correcting qualities.   An example of this is jump rope. It is impossible to jump rope with poor alignment and form, it builds quality of movement as part of successful execution.   Here are some self limiting exercises you should try:   - Barefoot running - Rock climbing - Battling ropes - Most single leg exercises - Kettlebell presses done bottoms up - gripping the handle bell upsides down   These are a great start to your self limiting exercises. Try them out.    3. Think of training as practice, not working out   This is a huge paradigm shift for most people. Most people go to the gym trying to destroy themselves and sweat as much as possible. This may be fun but it is certainly not productive.   A good idea is to use one day at the gym to practice a particular lift. A good idea is to practice the dead lift. Spend one training session working on form and perfect execution of a lift. As a bonus sided effect of this practice session is that you will get smoked as a side effect.  4. Stop each set before failure   Many people take each set to total failure. This will lead to suboptimal movement quality. It is a good idea to stop the set with one or two reps left in the tank. This will ensure every set looks good.   Another benefit is that it will lead to optimal muscle fiber recruitment. Perfect reps recruit the most muscle fibers needed for the job and as form degrades, range of motion decreases and speed changes you are fatiguing and not recruiting all your muscle fibers. Make sure all reps in a set look the same, from first to last.  5. Try a new sport or activity   Trying new activities can help you improve your movement skills. For example, taking up rock climbing can improve performance in the pull up exercise. Learning dance can help improve movement awareness in leg training exercises.   If you continuously learn new skills and add to your movement vocabulary you will gradually find your movement quality in your training getting better and better.   Try and implement the tips above and watch your quality of movement improve rapidly. Enjoy the movement journey.  For more inforamtion please contact Paul Meldrum from DC Health Performance. Email: Mobile: -61 413 673 28+  About Paul Meldrum  Paul has been involved in the health and fitness industry for nine years. During this time he has worked with thousands of clients in the areas of weight loss, muscle gain, rehabilitation and sports performance.   Paul is highly regarded within the fitness Industry and has received the following awards for his dedication; 05/06 Personal Trainer of the Year Clinical Excellence Award, Australian Sports Kinesiology Institute. He is dedicated to furthering his ability to help his clients in any way possible and to educating other professionals so they can achieve amazing results with people from all walks of life.  About DC Health Performance Your Results Are Our Priority - At DC Health Performance, our sole purpose is to help you achieve the results that you are after. Whatever your goal, whether it is fat loss, muscle gain, strength or injury rehabilitation, we are here to help.   With our combined 22 years of experience we have the knowledge to help you in the fastest, most effective and safest way possible. To find out how we can personally help you with your fitness goals, feel free to contact us anytime!     Green Planet Grass Provides Another Solution for a Local Hospital 2014-10-20T02:32:43Z green-planet-grass-provides-another-solution-for-a-local-hospital Perth, WA, 20 October 2014 - Recently, Green Planet Grass completed another artificial grass installation at a major Perth hospital. Green Planet Grass has completed many high-profile artificial grass installations in the last few years and has developed a reputation for solving problems and providing positive outcomes.The Problems Presented by Natural GrassHospitals in the Perth area face a similar set of obstacles when they have natural grass on their grounds. The climate in Perth isn’t friendly to grass in high traffic areas. In addition, Perth and its suburbs are on watering restrictions during the hot, dry summers. This creates a situation where grass doesn’t have enough water to grow. Conversely, in winter, foot traffic when the ground is wet kills the grass. Between the seasons, natural grass doesn’t have much of a chance.How Green Planet Grass Solves Those ProblemsArtificial grass provides a perfect solution for hospitals, sport teams and homeowners who find it hard to grow natural grass lawns. Once an artificial grass lawn is installed, it can last as long as twenty to twenty-five years. Every day, regardless of the Perth weather or foot traffic, Green Planet Grass provides a lush, green surface that never suffers from degradation. In addition, maintenance costs are lowered because the only maintenance required for a Green Planet Grass lawn is to pick up debris and hose down any spots where organic materials have stuck to the grass. This means Green Planet Grass doesn’t need mowing, watering, weeding or re-seeding. No expensive mowers or tractors are needed. No petrol, herbicides or pesticides are needed. This saves money on equipment, chemicals, water and labour. For schools and hospitals, this can represent substantial savings. Green Planet Grass had already completed previous installations of artificial grass for the Joondalup Health Campus and St John of God facility in Subiaco and had developed a great reputation within the Perth health industry for their high quality and great customer service. They find themselves being contacted a lot for high profile hospital, school, industrial and sport applications by people who know of one of their previous installations.Justin Everley is the director of Green Planet Grass. He is proud that his company has obtained such a hard-earned reputation in Perth:“We always strove to design, create and install the best artificial grass we are capable of. We committed long ago to environmental responsibility, too. We do the best we can to use as low a carbon footprint as possible”.Mr Everley continued, “The end result has been that, after more than 4,000 installations of Green Planet Grass, we have developed a reputation for quality and integrity. Companies and homeowners hire us now because they heard about us from a friend or colleague. We feel fortunate to have such great word of mouth advertising. At the same time, though, we’ve worked hard for it.”Green Planet Grass is an environmentally responsible artificial grass manufacturer in Perth. With manufacturing facilities located in WA, they provide synthetic grass for numerous uses, including hospital, industrial, sport and residential applications. To learn more, call 1300 792 642 or visit their website: