The PRWIRE Press Releases https:// 2018-09-19T23:00:26Z Unique Three-Way Partnership In Child Protection 2018-09-19T23:00:26Z unique-three-way-partnership-in-child-protection MEDIA RELEASE: THURSDAY 20 SEPTEMBER 2018 UNIQUE THREE-WAY PARTNERSHIP - THE BULLS MASTERS, MACKAY REGIONAL COUNCIL AND BRAVEHEARTS DELIVERS VITAL CHILD PROTECTION TO THOUSANDS OF MACKAY CHILDREN TODAY, Bravehearts CEO Wilma James praised the extraordinary commitment of Bulls Masters and the Mackay Regional Council for generating more than $217,000 enabling Bravehearts to provide an extensive child protection program to children throughout the Mackay region over the past two years.   In 2016, the Bulls Masters, Mackay Regional Council and Bravehearts partnered to initiate one of the biggest past player cricket events Australia has seen to generate funds to implement Bravehearts’ specialised child protection education program, Ditto’s Keep Safe Adventure Show in the Mackay region.  This unique, three-way partnership led to Mackay’s T20 All Stars Gala Dinner in 2016, and brought together some of the greatest players of all time to provide two spectacles involving past and present cricket legends in 2016 and 2017 in two T20 matches between the Bulls Masters and the Baggy Blues. “This partnership was an extraordinary Australian first with the outcome enabling Bravehearts to provide thousands of young children in Mackay with vital personal protection education through our Ditto’s Keep Safe Adventure Show. “Today is cause for celebration. At the conclusion of Bravehearts’ current Mackay tour we’ll have delivered the Ditto’s Keep Safe Adventure Show to 4290 children in schools and childcare centres, and provided 72 Ditto In A Box resources for educators to reinforce the protective behaviour strategies presented in the face-to-face child protection education program. Aussie cricket legend and Managing Director of the Bulls Masters, Jimmy Maher said, “The 2016 Gala Dinner and both T20 matches in 2016 and 2017 were all outstanding successes that enabled Bravehearts to achieve these valuable community outcomes. “The Mackay Regional Council has played an integral role in supporting the Bulls Masters events to ensure the funds raised would provide Bravehearts’ essential child protection program to the children in their community. “Overall, this extraordinary three-way partnership has delivered a win for Queensland, but most of all, it’s delivered a huge win for the children and families of the Mackay region,” Jimmy Maher said. Mackay Deputy Mayor Amanda Camm said it had been fantastic having Bravehearts in Mackay again this week delivering child safety programs to local children. “Bravehearts is a proactive organisation which delivers important community awareness and education to promote child protection,’’ Cr Camm said. “With the help of proceeds of the two Bulls Masters versus Baggy Blues T20 games played at Harrup Park, Bravehearts have been able to provide their essential services in Mackay over the past two years. “Council is pleased to see the results of our Invest Mackay Events Attraction Program, that has delivered some great cricketing action for sports fans in Mackay and delivered the community benefit of having Bravehearts working with children, schools and child care facilities and educating us all on the important issue of child protection,” she said. Bravehearts’ Ditto’s Keep Safe Adventure Show is an interactive live education program which has been teaching children about personal safety since 2006 and seen almost one million children, nationally. This highly effective education program, which has been independently evaluated three times, is delivered by Bravehearts’ education facilitators to children aged 3 to 8 in primary schools and childcare centres. The 30 to 40 minute live production teaches personal safety strategies and skills to help children stay safe in a range of situations from sexual assault to bullying. The star of the Show is Ditto – a friendly, non-verbal lion cub in purple overalls, whose personal safety messages are facilitated via a specially trained Bravehearts educational performer. Ditto and the facilitator impart the educational messages using song, dance and child-friendly, age-appropriate language.   The show builds on children’s instinctive understanding of feelings around their personal safety in a way that is non-confronting, safe and highly effective, focusing on Ditto’s ‘three rules’: 1.      We all have the right to feel safe with people. 2.      It’s ok to say no if you feel unsafe or unsure. 3.      Nothing is so yucky that you can’t tell someone about it.   These three rules underpin the program and help to support the five key areas of the show that break down into the following five key learning objectives: ·        Differentiation between ‘yes’ and ‘no’ feelings. ·        Recognition of ‘warning signs’. ·        Identification of ‘private parts’ and body ownership. ·        Identification of language and feelings associated with secrets. ·        Action children should take if they feel unsafe or unsure.   Ditto In A Box is a comprehensive resource for the teaching of personal safety to young children. The resource aligns with The Early Years Learning Framework, including the principles, practices, learning outcomes and the quality areas that make up assessment. The resource comes with a detailed teacher’s guide, designed to support and equip educators with the knowledge, tools and capacity to create environments that are safe and nurturing, particularly in the areas of health, well being, communication and safety. Ditto In A Box aims to reinforce the protective behaviour strategies presented in Ditto’s Keep Safe Adventure Show, however the resource can also be used independently of the Show. Ditto’s Keep Safe Adventure Show is facilitated by education teams in Tasmania, Victoria, NSW, South East Qld and Northern Qld, who collectively visit up to 2000 schools and early-learning centres annually along the East Coast, as well as in remote and rural communities as far north as Thursday Island and inland to Longreach and surrounding outback communities.  Last financial year, close to 126,000 children saw Ditto’s Keep Safe Adventure Show. Thousands more learned personal safety skills via Bravehearts’ Ditto teaching resources including the DVD of the Show, the Parent’s Guide, Activity Book, learning kit and Ditto In A Box, with more than 99,000 personal safety learning resources sold or distributed free of charge to help keep Aussie kids safe. Bravehearts is Australia’s leader in child protection offering specialised training services for government organisations, educators in schools and childcare centres, education and support services for children and their families, while parents and carers can download free child safe information resources from our website  Call our toll free Support Line on 1800 272 831 Monday to Friday between 8:30am to 4:30pm (AEST) or visit our website #ProtectKids #Bravehearts #1in5 #DittoProtectsKids -ENDS- INTERVIEW REQUESTS For Bravehearts and Bulls Masters interviews please contact Insight Communications: Clare Collins - P: 02 9518 4744 – M: 0414 821 957 E: Alice Collins - P: 02 9518 4744 – M: 0414 686 091 E:   What Queensland teachers and parents have to say about Bravehearts’ Ditto’s Keep Safe Adventure Show "Well done. I was finding it difficult to explain to my daughter these issues, this was made easy.” Parent "A wonderful program that is preventative in nature - keep up the great work!" Teacher, Cardwell State School "A great suitable, age appropriate program which helps children understand child protection and what to do if in a certain situation.” Teacher, Mountain View Adventist College "Should be an essential part of all children’s education. The interactive bits were excellent.  A well thought out program." Principal, Woree State School "The program was well presented by very enthusiastic presenters. The length was perfect & kept the children very entertained while learning about personal safety." Teacher, Laura State School   Businesses Are Investing in Technology to Improve Customer Experience, but Many Are Still Falling Short of Giving Customers What They Want 2018-06-06T22:06:57Z businesses-are-investing-in-technology-to-improve-customer-experience-but-many-are-still-falling-short-of-giving-customers-what-they-want Nearly two-thirds (60%) of respondents in Australia say more work is needed by companies to improve their online experience Customer experience (CX) ratings vary by vertical with hospitality leading the way globally More than half of all respondents think machine-to-people interactions will improve CX Australian consumers still believe they will have the better customer experience in a physical location than an online store A new Mitel® (Nasdaq:MITL) (TSX:MNW) survey of 5,000 adults from Australia, the United States, UK, France and Germany indicates a measurable disconnect between the advancements organisations think they are making to deliver exceptional customer experience and how customers actually view their commercial interactions. Specifically, less than half of respondents believe the technology needed to deliver the perfect online buying experience is available. This stands in stark contrast to findings of a previous Mitel survey in which 90 percent of IT decision-makers optimistically reported progress in improving customer experience through the use of technology. While a clear sign of the growing pains associated with digital transformation initiatives underway globally, the new survey also uncovers an opportunity for technology to play a key role in defining and keeping pace with changing buyer behaviour and preferences. In fact, over half of those surveyed believe machine-to-people interactions will positively transform the customer experience (51% in Australia). Vertical Visionaries, Leaders and Followers As customer experience becomes increasingly critical for businesses to remain relevant and compete, Mitel’s survey shows differences in customer satisfaction across vertical industries. Growing use of cloud communications and applications, combined with emerging technologies like the Internet of Things (IoT), artificial intelligence, chatbots, and natural language processing (NLP), are creating new ways for companies to nurture and build customer relationships. Winning companies will be those that are able to differentiate their brands by delivering seamless experiences across physical and digital environments, devices and channels. Currently, some segments are doing better than others. Hospitality leads the charge: Hospitality management knows the first stop on the itinerary for today’s travellers are online review sites. Before booking a trip, consumers want to hear what others have to say. In fact, it’s a near-universal activity. Given the impact reviews can have on average daily room rates, it’s no surprise this industry takes customer satisfaction seriously, receiving top marks among those surveyed. Australians also responded with high satisfaction rates (41%) with regards to their online experience with hospitality providers. Physical retail isn’t dead, but the customer experience is: More than 60 percent of shopping done by respondents still takes place in a physical store, though that number is shifting. When asked about the challenges faced by today’s brick-and-mortar retail outlets, three out of five respondents say the fact retail stores are struggling has more to do with the customer experience they provide, not products. While Australians are currently shopping in physical stores at much higher levels (74%) they agree with their global counterparts that customer service just doesn’t exist anymore. A seamless omnichannel approach is critical for this market, where more than one-third (36%) of Australian respondents note they make purchasing decisions based on the experiences brands provide versus the products and services offered. Chatbots can be used to manage simple tasks, while IoT and team collaboration tools open up new avenues for communications across media, whether it’s voice, email, SMS, web chat, social media or a website. Speed is the game in sports and entertainment: In the fast-paced world of sports and entertainment, immediate and clear communication is a necessity. Forty-nine percent of Australian respondents point to simplicity and speed as the most important factor in a good customer service experience, slightly higher than the global average (45%). Availability vital in healthcare: Healthcare organisations receive the lowest marks from respondents in all countries when it comes to customer service. Australian respondents, in particular, say availability and 24/7 service (40%) is the most important feature they look for from healthcare services, followed by simplicity and speed (36%). Additional insights from the data indicate: Bots, AI and machines can fill the customer service gap: Consumers appear to be increasingly comfortable with machine-to-people interactions when shopping online, with over 78 percent of Australian respondents saying they are satisfied dealing with automated processes. Most do not want to interact with a person while shopping online unless the service is very complicated, or they are having trouble finding the product or service they need. Half of Australian consumers and over 60 percent of U.S. respondents say if they could shop without speaking to a person, it would be a good thing. Even so, physical retailers need to balance the use of technology. Consumers do expect people to efficiently help them when shopping in a physical storefront. Mobile reigns supreme in the United States; Australia favours in-store: Of all respondents, U.S. and Australian consumers shop most frequently during a typical week. There are also notable differences by country regarding how and where consumers shop. U.S. respondents reach for their smartphone and use apps; Britons like shopping online via their tablets; French shoppers most often use their laptops; Germans are more likely to use a desktop computer; and Australians prefer a physical store location (74%). In Australia, brands can’t be complacent about improving their online presence. While more Australians still prefer buying goods and services in physical stores, more than two in five (42%) say they want to shop even more online, and just one in ten Australians (9%) say they don’t like shopping online at all. Seven in ten Australians (71%) say overall, shopping online is more convenient than shopping in a store. To meet this growing demand for online services, and the change taking place in consumer behaviours and expectations, brands need to consider a greater level of consistency across both the online and physical experience for their customers. Mitel’s study is the latest in its Business Insights Survey Series, which builds on previous research from August 2017 where more than 75 percent of IT decision-makers said they planned to tie together devices, emerging technologies, and communications and collaboration capabilities within two years to enable machine-to-people interactions to improve customer experience. This body of work expands on the concept established by Mitel in 2016 of “Giving Machines a Voice” to enable IoT and other machine triggers to launch real-time communications workflows that can improve how companies work and collaborate. Exploring a different angle, this survey examines how consumers view customer experience in shopping for goods and services across market segments, including retail, hospitality, sports and entertainment, health care, financial services and utilities. For more results and a closer look at regional or country-specific data, download the white paper. Quotes “As physical and digital worlds begin to seamlessly intersect, how effectively a company serves its customers across both domains determines tomorrow’s winners and losers,” said Jon Brinton, Senior Vice President of Customer Experience Solutions at Mitel. “By supplementing existing applications and investments with new technologies such as AI, team collaboration and IoT, companies can better communicate and collaborate internally and externally and begin to proactively deliver the level of customer experience buyers expect.” “The data shows no matter where you are in the world, customer experience matters—bottom line,” said survey administrator Regina Corso of Regina Corso Consulting. “In order to truly connect with customers on their own terms, organisations must look for new ways to balance technology investments with personalised customer service. Those that are able to navigate this balance will go on to build strong brand loyalty with their customers, helping them succeed in today’s highly competitive purchasing environment.” Additional Facts Mitel has been recognised as a Leader in the Gartner Magic Quadrant for Unified Communications for four consecutive years. Synergy Research Group has confirmed Mitel’s position as the #2 unified communications as a service (UCaaS) vendor worldwide. Mitel hosted cloud solutions are trusted by more than one million global subscribers. Related Materials Download the “Giving Machines a Voice” white paper Download the "Customer Experience for Dummies" e-book. Read the guide on "5 Steps to Increase Revenue Through Customer Experience." Download the "Digital Transformation for Dummies" e-book. About Mitel A global market leader in business communications powering more than two billion business connections, Mitel (Nasdaq:MITL) (TSX:MNW) helps businesses and service providers connect, collaborate and provide innovative services to their customers. Our innovation and communications experts serve more than 70 million business users in more than 100 countries. For more information, go to and follow us on Twitter @Mitel_AU. Contact Information PR agency contact Martin Aungle Explore Communications +61 (0)415 917 381 Media – EMEA & APAC Sandrine Quinton +33 (0)130-964-301 Short + Sweet: SNACKABLETV youth broadcast network for short-form content launches 2016-12-01T00:16:58Z short-sweet-snackabletv-youth-broadcast-network-for-short-form-content-launches Meet SNACKABLETV, a revolutionary digital youth network housing the best in bite-sized content. It’s an entirely new way for young people all over the world to access high quality short-form entertainment for FREE, without annoying advertisements or subscriptions. VIEW THE SIZZLE REEL Millennials are diverse, curious and engaged - so, SNACKABLETV is too. It does not discriminate against gender, sexuality, race, creed or socio-economic status, only against beige content. SNACKABLETV launches with solid collaborations and partnerships as official Youth & Content Broadcaster for Sydney Festival, co-produced podcasts with the team from Melbourne’s Sans Pants Radio and short films produced by future creative superstars from the Australian Film Television and Radio School (AFTRS). Offering something for everyone, SNACKABLETV plays host to content across seven channels; Culture, Film, Gaming, Music, Podcast, Style, and a dedicated hub for today’s news, events, and the best of the net; What’s Hot. Original series’ will feature respected members of the creative community including; street artist Scott Marsh; music journalist Danny Clayton; celebrity fashion stylist Mikey Ayoubi; mindfulness coach Kylie Ryan; comedians Rhys Nicholson and Robbie Armfield; musicians Client Liaison, Sleep Makes Waves and The Jezabels; and so much more incredible talent in front of and behind the lens. In the face of a fracturing media landscape, SNACKABLETV also offers a solution for brands to target a millennial audience utilising quality native content by creating this ‘safe space’ free of subscriptions and free of pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more. The network will lead the fight against ‘Digital Litter’, a result of too much access to poorly made content. Everything on SNACKABLETV is short, sharp, and captivating. It’s video that is never boring, always inspiring, with an added dose of learning for the socially aware, completely free of charge to the viewer. SNACKABLETV Co-founders Kate Edwards and Shae Constantine said today: “We are extremely proud to be launching Australia’s first short form broadcast network made especially for young people. “SNACKABLETV is purpose built as much for the consumer as it is for the creator – it’s a conduit between the two worlds. We identified a gap, in that there is so much good content out there and before now it hasn’t had a home or a chance to get to an audience who will appreciate it. “Our doors are wide open to young creatives and creators. We want to distribute the best short-form content the world has seen, and this is only possible with a truly robust digital platform to facilitate the relationship between creator and audience. That platform is SNACKABLETV.” Content is currently available online (mobile, tablet or desktop) via The bar has been set high and SNACKABLETV is committed to pushing the boundaries in both the controversy and quality stakes. New content will be released on all channels across the network constantly. Stay tuned for updates on exciting co-productions and distribution partnerships. In the face of a fracturing media landscape, SNACKABLETV also offers a solution for brands to target a millennial audience utilising quality native content by creating this ‘safe space’ free of subscriptions and free of pre-rolls and pop-up ads to give viewers a great experience which will keep them coming back for more. Interview and content requests contact The Lantern Group: Louisa Read +61 412 955 101 Fiona Gulin +61 487 992 333 CONNECT WITH SNACKABLETV FACEBOOK INSTAGRAM #snackableTV MEDIA MATERIALS DROPBOX BALLR HIRES HEAD OF SPORTS FROM SAMSUNG 2016-06-06T05:15:52Z ballr-hires-head-of-sports-from-samsung Ballr, an entirely mobile, micro-fantasy, fan engagement platform, designed for emerging markets, announced today that Maurizio Barbieri, previously Head of Sport at Samsung Asia Pacific, has joined to lead global football partnerships. “We’re pleased to welcome Maurizio to the team. In his role, he will drive strategic partnerships with global football organisations and aggressively target regional soccer fans for the all mobile games we design” said Sam Jones, founder, and CEO of Ballr. “Maurizio’s extensive experience in the sports industry and network of sports teams, brands, content providers and network operators, will help prepare Ballr for it's rapid growth across Asia”. Barbieri joins Ballr from Asia’s market leading handset manufacturer, Samsung, where he held the position of a Head of Sports and Strategic Video services, APAC. In his role, Maurizio spearheaded a number of consumer driven content and fan engagement programs. His unrivalled access and deep understanding of sports fans in Asian gives Ballr an additional competitive edge. Prior to Samsung, Barbieri was CEO of GoalShouter a crowd-sourced football data platform. “This is a very exciting time for both the sports industry and Ballr. The combination of phenomenal smartphone growth and sports media consumption in Asia represents a huge opportunity for Ballr. The team here are addressing a huge technology gap in the digital sports experience. Ballr which is all mobile, free to play and linked to live sports games, really addresses this opportunity." said Barbieri. The companies growth comes at a time of great change in the global sports industry. The shift to an Asia orientation has begun and is evident in the growth of sports content consumption. It is estimated that there are 281 million adult sports fans in China and 93 million in India. China, the world’s second biggest economy is at the forefront of the reorientation, with President Xi publicly announcing his ambition to build the world’s biggest sports economy. This would result in an industry world $850 billion in size by 2025. In the third quarter of 2015 smartphone sales in emerging markets rose to 259.7 million — an 18.4 percent growth over the third quarter of 2014. According to Gartner, India has recently taken over the United States as the second largest smartphone market, following on from China. In India, Samsung mobile representing a whopping 26.8% of the total market and according to the ‘Brand Trust Report 2016’ is India’s most trusted brand. The Ballr platform, owned by parent company Fantasy Sport Technologies, launched it’s cricket game in Delhi last month alongside the much celebrated Indian bowler and brand ambassador Harbhajan Singh and plans to launch subsequent soccer and basketball games in China, India, Thailand, Indonesia, and Vietnam in the coming months. Ballr announced it’s title sponsorship of the West Indies Tri-Nations Cricket series earlier this month. For more information visit or connect on social Pepper joins forces with St Kilda Football Club 2015-11-26T22:17:47Z pepper-joins-forces-with-st-kilda-football-club MEDIA RELEASE  27 November 2015 St Kilda Football Club has spiced up its corporate partnerships by announcing financial services provider Pepper Group Limited (‘Pepper’) as its new principal partner.     As one of Australia’s leading non-bank lenders, with a growing global presence, Pepper offers a range of consumer finance products and services, including home and car loans, and complements St Kilda Football Club’s existing line-up of exciting brand partners. Pepper’s relationship with ‘The Saints’ is in place for the next three years.   Patrick Tuttle, Co-Group CEO of Pepper, said: “As a founding club of the Victorian Football League, St Kilda has a strong heritage in the AFL and Pepper is excited by the opportunity to be associated with such an iconic Australian sporting organisation.    “As a club, The Saints proudly supports ambition, celebrates achievements and encourages all who are connected with it to aspire to its philosophy of ‘How I Want To Be’. These values are mirrored in Pepper’s culture, where we believe that everyone deserves the help and guidance necessary to realise their personal and financial goals.”    St Kilda Football Club CEO, Matt Finnis, welcomed Pepper Group to The Saints: “There is so much positivity surrounding our club and having an international business like Pepper join us and commit to being part of the journey we are taking is fantastic.” Pepper is seeking to boost awareness of its brand in key AFL states nationally and in particular, Victoria. The loyal St Kilda fan base represents the type of customers Pepper typically works with to help them get ahead in life, whatever their circumstances.    As part of the partnership announcement, Pepper will also unveil its new consumer-facing brand ‘Pepper Money’, which will be introduced over the course of 2016.     Commenting on the new brand, Pepper’s Co Group CEO, Mike Culhane said: “Following an extensive, and ongoing, period of acquisition, growth, and an ever-expanding suite of lending products, Pepper is embarking on a comprehensive rebranding exercise to better explain what products we offer to consumers.”   “To be named principal sponsor of St Kilda is a defining moment in Pepper’s story, bringing our brand to a wider audience of sporting fans in Victoria and across Australia, as well as expanding on our existing sporting relationships with the Western Sydney Wanderers and as naming rights sponsor of Pepper Stadium.”   Pepper is the only financial services brand to be associated with St Kilda and shares the principal partnership role with Dare Iced Coffee.    Ends    For more information, please contact DEC PR on behalf of Pepper Group: Joanne McIntosh or Sarah Bullen  02 8014 5036 |    About Pepper Group Pepper Group (“Pepper”) is Australia’s largest non-bank residential mortgage lender (as measured by total assets under management), is a leading provider of specialty residential mortgage and consumer financing, and a highly experienced third-party loan servicer and asset manager. Pepper is listed on the Australian Securities Exchange (ASX:PEP) Worldwide, the Group currently has approximately A$36.8 billion of loan and lease assets under management (comprising prime and specialist residential mortgages, commercial mortgages, equipment leases, small business loans, consumer loans and car loans).  Pepper Group now comprises approximately 1,400 employees worldwide and has offices in Sydney, Parramatta, London, Dublin, Shannon, Madrid, Singapore and Seoul. Since establishing itself as a specialist residential mortgage lender in the Australian market in March 2001, Pepper has originated more than A$5.7 billion of specialist residential mortgages in Australia. It also commenced originating commercial auto & equipment finance in April 2013. In August 2011 Pepper acquired GE Capital’s Australian and New Zealand mortgage lending businesses, which comprised a portfolio of approximately A$5.0 billion of Australian and New Zealand residential mortgages. This transaction was one of the largest whole loan transactions in Australian history. Pepper’s current wholesale funding partners in Australia include Commonwealth Bank of Australia, National Australia Bank and Westpac Banking Corporation. In addition to lending and servicing its own residential mortgage and consumer finance portfolio, Pepper provides third party primary and special servicing across various types of mortgages, leases and unsecured loan products. Pepper is jointly led by Co-Group Chief Executive Officers, Mike Culhane and Patrick Tuttle. Mike and Patrick are focused on ensuring Pepper continues to leverage its core credit underwriting and loan servicing expertise both in its home market of Australia and other underserved markets in Europe and Asia. Pepper is regulated by the Australian Securities & Investments Commission (“ASIC”) in Australia. Pepper Finance Corporation (Ireland) is regulated by the Central Bank of Ireland (CBI) in Ireland. Pepper Savings Bank is regulated in South Korea by the Financial Supervisory Service (FSS). Pepper is ranked by S&P as a “STRONG” Residential Loan Servicer and is included on S&P’s Global Select Servicer List. Cricket Tasmania appoints TRP Agency to promote upcoming Test Series 2015-11-23T22:58:46Z cricket-tasmania-appoints-trp-agency-to-promote-upcoming-test-series Cricket Tasmania and TRP Agency have launched a new integrated campaign promoting the upcoming Test Series in December between Australia & West Indies.   The campaign targets the parochial nature of Tasmanian’s by issuing a challenge to show up in force, or risk losing test cricket forever.    TRP Agency was appointed in October to work with Cricket Tasmania on lifting attendance.    TRP Agency's psychology-led strategic work sees the application of ‘loss-aversion’ to spark an emotional reaction from Tasmanians and highlight that they risk losing test cricket forever. Cricket Australia CEO, James Sutherland used his recent visit to Tasmania to echo the campaign tagline urging Tasmanians to ‘use it or lose it’. The campaign, Turn Up Tasmania, will be brought to life through online video, social media, print & radio.   Creative Director and ex-pat Tasmanian, Julian Penwright says, “Being from Tasmania I know what pushes ‘our’ buttons, and it’s often attitudes from the ‘mainland’ (when Brisbane forgot Tasmania in the Commonwealth Games opening ceremony map, I really thought we’d end up invading Queensland). For a state that has produced some of the world’s greatest sportsmen and women, we need to be more than armchair fans because while we’re small on population we are huge in sporting passion.”   Craig Clark, Test Match Marketing Consultant of Cricket Tasmania says,“With only a modest budget available Cricket Tasmania are thrilled with the result that TRP Agency have been able to provide. It was great to find an agency with a passion for Test Cricket and Tasmania. We were also impressed with the responsiveness and ability to handle some challenges along the way. Now that we’re in market the campaign is getting great bang for buck and the results are starting to roll in.”   Says Kyle Ross, Account Director, "With the decline in recent test series attendance there is a very real threat for Tasmania to lose test cricket for good. Highlighting this loss gives Cricket Tasmania emotional leverage, and it’s proving effective already.”   Agency: TRP Agency Strategy Director: Rod Hall Creative Director: Julian PenwrightAccount Director: Kyle Ross Client: Michael Roberts, Craig Clark (Cricket Tasmania) Director: Brett D’Souza Video link:  TRP Agency are a creative advertising agency based in Melbourne. We solve business problems through psychology, technology & creativity. Artificial Grass Manufacturer Reveals Manufacturing Process 2015-04-02T03:34:11Z artificial-grass-manufacturer-reveals-manufacturing-process Perth, WA, 02 April 2015 - Green Planet Grass is a manufacturer of “new generation” artificial grass in Perth. They are known for their professional service and high-quality products. Director Justin Everley has handled a lot of requests for information himself and noticed that the general public doesn’t really know what goes into making a high quality artificial grass. Mr Everley was generous enough to provide information on how artificial grass is manufactured and how current artificial grass is different from previous generations of artificial grass. He provided this information in the form of a post on his company blog. Materials in Modern Artificial GrassGreen Planet Grass uses 100% recyclable materials to make all of their varieties of artificial grass. They are committed to having a neutral “carbon footprint” as soon as possible and having minimal impact on the environment in the present. Their backing is made of high-quality polyester: the same type used for tyre cords. To make the grass fibres or blades, Green Planet Grass uses a polypropylene or polyethylene to create a form of synthetic yarn. These materials help them make artificial grass that looks and feels like natural grass, but has the added benefit of being stain resistant.Manufacturing Modern Artificial GrassGreen Planet Grass is made by using a tufting technique that is similar to carpet, but the end result is much different. First, the backing is assembled. Then, the ingredients to manufacture the fibres are mixed in a hopper with environmentally safe chemicals and dyes that provide colour and help break the ingredients down into a paste.It is then put in a mixer and mixed until it is similar to the consistency of taffy. It is fed into a machine called an extruder, which turns it into fine strands. Those strands are then woven into the grass fibres. The fibres are then attached to the backing by a machine called a carding machine. This is like a giant sewing machine with hundreds of needles. Then, pads are attached to the backing, coated with latex and cured in heat. The grass is then put onto a machine that levels off the grass blades. The finished product is rolled up and ready for shipping.According to Mr Everley: “A lot goes into the process, but it is worth it because we know we are manufacturing some of the best artificial grass in Perth.”Green Planet Grass is a manufacturer and installer of artificial grass in Perth. They offer a full range of residential, commercial and sport solutions. They proudly display the Australian Made logo and are committed to producing high quality artificial grass with minimal environmental impact. To learn more, call 1300 792 642 or visit their website: Research Shows Overwhelmingly: Artificial Sports Turf is as Safe as Natural Grass 2015-04-01T08:26:07Z research-shows-overwhelmingly-artificial-sports-turf-is-as-safe-as-natural-grass Perth, WA, 1 April 2015 - For years, traditionalists and other opponents of artificial sports turf have claimed that it causes more injuries than natural grass. Twenty years ago, on first and second generation artificial turf, they may have been right. Recently, though, volumes of research have appeared, all with the conclusion that artificial sports turf carries no greater risk of injury than natural grass.Why the Dogma Still ExistsOriginal first generation “AstroTurf” was extremely hard. It was basically a thick carpet placed on cement. It didn’t even look very much like grass. It was used for indoor stadiums in the US that were unable to sustain and maintain a natural grass field indoors. When second generation artificial turf came out, it was better, but still not enough like real grass.  Researchers compiled statistics showing that players were more likely to injure their knees on second generation artificial turf. The Changing Face of Sports TurfThe artificial grass industry changed their product to make it more safe. By the third generation, they made a quantum leap. Concrete had been replaced by soft sand and crushed rock, compressed into a firm but giving surface. The old “carpet” designs had been replaced by backing, fibres as soft as natural grass and infill made of rubber pellets and sand. FIFA liked third generation sports turf so much that they would commission the development of their 1 Star and 2 Star sports turf systems. 1 Star is for amateur and club level competition and 2 Star is for elite or professional competition. The 1 Star and 2 Star quality concept has been a success on all levels.What the New Studies SayJustin Everley is the director of Green Planet Grass, a sports turf supplier in Perth. His company is one of a select group that installs 1 Star and 2 Star FIFA sports turf. Recently, on his company blog, Mr Everley cited numerous studies indicating that third generation artificial turf, now abbreviated as “3GAT,” carries no greater risk of injury than natural grass or “NG.” The studies come from the US Journal of Sports Medicine, the British Journal of Sports Medicine, FIFA and the Scandinavian Journal of Medicine and Science in Sports. They cover male and female players from the junior to the elite level. Every single study concludes that 3GAT carries no greater risk of injury than NG. According to Mr Everley: “For too long, proponents of natural grass have misinformed the public. We were very happy to find studies that debunk all rhetoric about artificial grass causing more injuries. Synthetic sports turf is as safe as natural grass, but it can take far more play and the surface is always perfect, even in the Perth climate.”Mr Everley concluded, “Depending on the individual requirements, there are many compelling reasons why some times it is favourable to install artificial sports turf as opposed to natural grass.”Green Planet Grass supplies sports turf and other varieties of artificial grass. Their office is in the Perth area and their manufacturing facility is in Australia. They have completed over 4,000 artificial grass installations in the Perth area. To learn more or for an obligation-free consult, call 1300 792 642 or visit their website: Synthetic Grass Gains Popularity in Perth: This Comparison Tells Why 2015-03-03T07:38:49Z synthetic-grass-gains-popularity-in-perth-this-comparison-tells-why Perth, WA, 03 March 2015 - Recently, Justin Everley compared synthetic grass to natural grass on his blog. He compared it in three areas: cost, appearance and maintenance. Mr Everley is one of the Directors of Green Planet Grass, who provide synthetic grass landscaping systems for a comprehensive range of residential, sport and commercial applications. CostsThe costs for natural grass are ongoing. An initial installation can be done by spreading grass seeds and using fertiliser, but many people choose to go with roll on for their initial lawn. Throughout the life of a natural grass lawn, money must be paid for ongoing maintenance costs and materials, including water.Synthetic grass has a higher initial cost, but there are almost no ongoing maintenance costs and the only water costs are when water is used to clean a spill or a “trouble spot.”AppearanceNatural grass is attractive when it is expertly maintained. When it is at its best, most people agree that natural grass is beautiful. However, it is affected by summer, winter and excessive wear and tear, all of which can turn it brown and riddle it with bare spots.Synthetic grass looks the same every day of the year; the extremes of the Perth climate have no effect on it. “New generation” forms of artificial grass, such as Green Planet Grass, look and feel so much like perfectly maintained natural grass that most people can’t tell the difference unless they are standing on it.MaintenanceNatural grass needs a high amount of maintenance to keep it in its optimum condition. Too much sun, rain or foot traffic all degrade the surface, affecting both appearance and performance. Natural grass must be watered, mowed, weeded, re-planted and otherwise maintained on a regular basis.Synthetic grass needs almost no maintenance. It is unaffected by the Perth climate. Artificial grass needs to be kept free of debris and “trouble spots” need to be cleaned. Water is usually enough to clean artificial grass; “trouble spots” occasionally need soap and water. Synthetic grass also needs brushing from time to time if a path begins to wear into a high traffic area. Comparing Natural Grass and Synthetic GrassMr Everley is of the opinion that a growing number of Australians are beginning to favour synthetic grass over natural grass, especially in the Perth area. According to Mr Everley: “When you put all of the factors together, synthetic grass comes out on top every time, especially a new generation grass like Green Planet Grass. Australians seem to be placing a higher premium on their time than at any era in history. We don’t want to spend time or money each week on lawn maintenance when we don’t have to.”Mr Everley concluded: “Most of our customers recoup their initial investment between three and six years after installation. After that, Green Planet Grass is money in the bank.”Green Planet Grass manufactures and installs synthetic grass in the Perth area. They are Australian owned and their range of artificial lawns are also manufactured in Australia. They carry a wide range of artificial grass landscaping solutions for commercial, sport and residential applications. To learn more, call 1300 792 642 or visit their website: Artificial Grass Manufacturer in Perth Commits to Helping Prevent Concussions in Children 2015-02-26T04:32:29Z artificial-grass-manufacturer-in-perth-commits-to-helping-prevent-concussions-in-children Perth, WA, 26 February 2015 - Justin Everley, owner of Green Planet Grass, an artificial grass manufacturer and installer from the Perth area, is committed to creating safer residential, playground and sport surfaces for children. Their child-specific landscape system is called GPG Play Grass. Green Planet Grass has installed Play Grass in numerous residences, playgrounds and parks. According to Mr Everley, GPG Play Grass was specifically created to cater to the needs of children. One of those needs is a safe surface that doesn’t cause concussions. Mr Everley refers to AS/NZS 4422:1996, which covers a concept called Critical Fall Height (CFH). CFH is a standard to which every playground must adhere. Mr Everley believes that artificial grass should not only meet CFH standards, but exceed them.According to Mr Everley: “Critical fall height is a great concept. It mandates that any playground surface must be safe for a child to fall from the highest piece of playground equipment without causing undue injury. It is determined by dropping an object meant to simulate the human head onto a surface and measuring the impact. When the impact reaches a certain threshold, the height that caused it is the critical fall height of that surface.”Mr Everley continued, “We think critical fall height is a great law, but we would rather supply a product that exceeds the standards whenever possible.”Due to extensive feedback from customers, Green Planet Grass created the GPG Play Grass System specifically for children. The system starts with a set of variables that are adjusted according to the needs of the customer. The amount of “give” in the surface can be controlled by variables such as the pile density, infill and the use of one or more shock pads. This same technique is used for all purpose athletic fields and surfaces for various sports such as Australian football, soccer, cricket and rugby. With sports, Green Planet Grass reproduces the field characteristics of a perfectly maintained pitch, striking a balance between safety and “playability.”When Green Planet Grass installs GPG Play Grass at a playground or a residence, they don’t have to worry about making a soccer ball bounce to a perfect height and they can focus more on child safety. For a child care centre, for example, they may use extra shock pads and a softer infill to make impacts as low as possible. For a playground, the challenge is to make the surface as low-impact as possible without producing a trampoline effect.Green Planet Grass is slowly putting together a track record of success with the GPG Play Grass system. According to Mr Everley: “We have produced one of the safest artificial grass surfaces in the Perth area. We have found a near-perfect balance between quality of play and reduced chance of injury.”Green Planet Grass is an artificial grass manufacturer and installer serving the Perth area. They offer a wide range of landscaping systems for residential, sport and commercial use. Their Green Planet Grass Play Grass system is renowned for its safety, durability and overall high quality. To learn more, call 1300 792 642 or visit their website: Teamster App Is a Sporty Tinder & Instagram Sandwich 2015-01-29T02:45:37Z teamster-app-is-a-sporty-tinder-amp-instagram-sandwich Melbourne, VIC, Australia (PRWIRE) January 29, 2015 Available today, the app Teamster offers users the ability to find people nearby to play sport with, as well as organise sports activities with friends and Teamster users. With 19 sports currently on offer, Teamster is designed for everyday runners, cyclists, ball or water sportsmen and women, as well as being a huge benefit to travellers. Whether the user is a beginner or an elite athlete, Teamster will find new training buddies and sort out who is coming to play on the weekend without having to ask everyone individually. After logging in through Facebook, users will be asked to select the sports they play and the skill level associated with each sport, from Level 1 (Beginner), to Level 5 (Elite). Teamster will then suggest the best suited people through its precise recommendation engine. The user can begin Tinder style swiping through the users who play the same sport, with a similar skill level, in their area. A swipe to the right will send a team request, while a swipe to the left will skip the user. On the Instagram inspired activity feed users will be able to see and join upcoming nearby activities that their teammates and other users have created for their selected sports, (an activity is a sports session with a set day, time, location, specific sport and level). The activity map reveals the same activities in a map format, with each activity displayed as a sports symbol in the location that the activity will be taking place. When any user joins an activity the creator will receive a notification, while all attendees will be reminded of the activity prior to the start time. To create an activity, the user clicks on the Instagram-like orange button in the centre of the bottom menu bar. The user can then enter the activity details; sport type, day & time, description, duration, location and select who can join the activity, (anyone, teammates and their friends or teammates only). Users also have the option of posting the activity to Facebook. “As an ex racing cyclist and runner, I realised there was room for a platform that would make it easier for sportsmen and women to connect and see what everyone is doing for the week, it’s something that I wish was created earlier” says 22 year old Teamster CEO and Co-Founder, Sam McCallum. The design and functionality of Teamster has a sporty feel to it, with users’ profile pages as an American style college locker, featuring a jersey with the user’s last name and the jersey number as the user’s age. Users are able to upload 5 profile photos and write a small bio which is all shared with other users. User privacy has been taken into consideration at every stage of Teamster’s development; users have the ability to block their profile from being seen and contacted by the opposite gender, while users between the ages of 13 and 17 will only be able to see other users within this age bracket. Teamster is currently available for free on iPhone & iPad, with the Android version coming soon. Please visit for more information on Teamster, including app videos, screenshots, a press kit, all social media accounts and a brief description on the development team behind Teamster. To install Teamster: Green Planet Grass Provides Guide to Artificial Grass as Public Service 2015-01-19T08:49:56Z green-planet-grass-provides-guide-to-artificial-grass-as-public-service Perth, WA, 19 January 2015 - Green Planet Grass manufactures and installs artificial grass in the Perth area. They have completed more than 4,000 installations and have solicited extensive feedback after each one. They also had to answer a lot of questions for most of their customers before installing Green Planet Grass. Justin Everley, director of Green Planet Grass, decided to provide a guide or overview of artificial grass on his company blog. Mr Everley had found that many prospective customers have similar questions and concerns about artificial grass and decided to put all of the information he feels prospective customers or interested consumers need into the blog article. How Modern Artificial Turf is Different from Previous GenerationsThe first artificial turf was known as AstroTurf and was used in the US for playing baseball. It was installed at the Houston Astrodome in 1966. It bore more similarity to a carpet placed on top of cement than it did to real grass. It was known for freakishly high bounces and increased injuries. In 2015, though, modern artificial grass looks, feels and performs very much like exquisitely-maintained natural grass. It looks so real that many people drive right by houses which have synthetic grass in the Perth area and don’t notice that it isn’t natural grass.Life-Like FibresThird generation or “new generation” artificial grass has fibres that look and feel a lot like natural grass. They are affixed to a backing layer which attaches them while allowing for plenty of drainage. Then, an infill is placed into the grass, covering as much as half of the height of the fibres. This provides a lot of cushioning and can be adjusted to provide perfect surface characteristics for any sport.In some sport and playground applications, a shockpad is also used. This can help a surface comply with Australian Critical Fall Height standards. It can also be used to make a pitch provide surface characteristics in line with well-maintained natural grass pitches for whatever sport is going to be contested. The Proof is in the ResultsAll of these factors work together to create a lawn or a sport pitch that provides a superior experience. Performance characteristics are nearly identical to those of natural grass pitches for the various sports being played upon them, with the exception of bad bounces. The surface is so consistent that there are no bad bounces in any sport. Drainage is twice as fast on a Green Planet Grass artificial pitch or lawn as it is on natural grass. A Green Planet Grass sport pitch can be used within twenty minutes after a torrential downpour with no ill effects.According to Mr Everley, a lot has changed in 50 years: “New generation artificial grass provides an experience that is superior to natural grass in many ways. That’s why it is so popular.” Green Planet Grass is a manufacturer and installer of synthetic grass from Perth. They manufacture a full range of artificial grass products for sport, residential and commercial applications from their facility in WA. To learn more about Green Planet Grass, call 1300 792 642 or visit their website: Artificial Grass Manufacturer in Perth Endorses Australian Made and Owned Campaign 2015-01-14T04:36:27Z artificial-grass-manufacturer-in-perth-endorses-australian-made-and-owned-campaign Perth, WA, 14 January 2015 - Green Planet Grass provides artificial grass to the Perth area. They are a local, Australian owned business and their manufacturing facility is in WA. In a recent post on their company blog, director Justin Everley revealed why he is such a staunch supporter of the Australian Made and Owned campaign. Mr Everley listed many benefits to buying products that carry the Australian Made and Owned logo in his recent blog post. The highlights are as follows.Personal BenefitsWhen an Australian buys a product that was produced by a local fisherman, farmer, manufacturer or processor, they are purchasing a product of very high quality. They not only receive a high quality product for their money but also are helping to support their local economy.Another personal benefit is that the company that created the product is usually a phone call away and are often nearby. This makes it easier to have warranty work done on a product or to replace it. It also makes spare parts easier to obtain. In addition, locally-sourced products have not been forced to withstand the rigours and wear and tear of transport from halfway across the world.Neighbours, Family and Friends BenefitSupporting the local economy also helps keep family, friends and neighbours prosperous. Money spent on local products helps improve the local economy. The Australian Economy BenefitsWhen a consumer buys Australian made products from Australian owned businesses, it benefits the national economy. According to a 2008 study performed by the Industry Capability Network, Every $1 million spent on Australian products adds $985,000 of value to the Australian economy. In addition, it generates $333,900 in tax revenue and saves $95,000 in welfare benefits while creating an estimate ten full time jobs.How to Ensure that Products are Australian MadeThere are a series of logos denoting Australian Made, Owned and Grown products. They all consist of a golden kangaroo in a green triangle. The logos can say, “Australian Made and Owned,” “Australian Made” or “Australian Grown.” Other words with the logos can include “Australian Seafood,” “Australian” or “Product of Australia.” Why Green Planet Grass is so Committed to the Australian Made and Owned CampaignMr Everley proudly displays his “Australian Made and Owned” logo prominently on his website and certificates in the company showroom. According to Mr Everley: “At Green Planet Grass, we are committed to making our part of the world a better place than we found it. We believe strongly that purchasing Australian Made and Owned products whenever possible is a great way to support our local community and our country.”Mr Everley concluded, “We believe in helping our neighbours and our local economy. We also appreciate that Australians make great products due to our unparallelled work ethic. I know I am going to be getting a high-quality product made by somebody who cares as much as we do.”Green Planet Grass manufactures and installs artificial grass. Their office and showroom are in the Perth suburb of Malaga. They manufacture a full line of synthetic grass products for residential, commercial, industrial and sport applications. To learn more, call 1300 792 642 or visit their website: Natural Enzyme Product Neutralises Pet Odours with No Chemical Residue 2014-12-12T03:46:56Z natural-enzyme-product-neutralises-pet-odours-with-no-chemical-residue Perth, WA, 12 December 2014 - Until recently, the “dirty little secret” of the artificial grass industry has been that pet odours are unavoidable for any homeowner with an artificial lawn who chooses to have pets. However, a Perth artificial grass manufacturer has formulated a solution to pet odours that has generated a high volume of satisfied homeowners who no longer have to tolerate pet odours in their artificial grass. The product is called, “LawnReborn.”What is LawnReborn?LawnReborn is a liquid that uses enzymes and “friendly” bacteria to consume waste and neutralise the chemical byproducts that cause pet odours. Harsh chemicals only mask pet odours. When they are used, homeowners end up flushing toxic chemicals into their groundwater. In addition, chemical solutions can also degrade artificial grass or infill due to many cleaning agents being caustic. LawnReborn is a non-toxic, non-chemical solution to pet odours on artificial grass. It uses enzymes and bacteria instead of surfactants and caustic agents. It transforms pet waste into harmless natural substances which don’t harm artificial grass, infill or the environment. Since LawnReborn is non-toxic, it can be safely used around children and pets. If the homeowner oversprays, LawnReborn won’t harm nearby plants. Many enzyme products are dehydrated and turned into powder, making the homeowner turn them back into liquid form by adding water. LawnReborn is shipped as a liquid, keeping all enzymes and bacteria in their original, natural form. This ensures high quality and maximum efficacy. Using LawnRebornSalmonella is often a concern with bacterially-based products, but LawnReborn is certified salmonella-free. LawnReborn is shipped in 946 ml bottles. Each bottle contains enough LawnReborn to treat an artificial lawn measuring approximately 100 sqm. Since most pets have their “favourite spots” where they habitually do their business, the actual area that needs to be treated is often far less than 100 sqm. LawnReborn is applied by spraying it on the area being treated. Then, the homeowner simply allows LawnReborn to do its work: absorbing waste material and killing unfriendly bacteria. This one-step process is usually enough to eradicate pet odours.Justin Everley is the Director of Green Planet Grass, the firm that helped develop LawnReborn. Mr Everley is a leader in the artificial grass industry’s efforts to be environmentally responsible. According to Mr Everley: “LawnReborn is a great product. While we think it works best with our GPG Pet Grass System and our exclusive PetFill, it works with standard artificial grass infill, too. What we really like about LawnReborn is that it is a natural solution to pet odours. Pet odours have been a constant problem for homeowners since the beginning of artificial grass, but LawnReborn stops them cold without using any toxic materials to harm pets, children, plants or the environment.”Green Planet Grass is an artificial grass manufacturer and installer from Perth. They offer a wide range of Australian-made products for diverse applications such as residential, commercial and sport. To learn more about Green Planet Grass and about LawnReborn, call 1300 792 642 or visit their website: Seeley International sponsors Breezair SA Scorpions 2014-12-12T00:09:59Z seeley-international-sponsors-breezair-sa-scorpions The South Australian Cricket Association is proud to announce Seeley International as the inaugural Naming Rights Partner of the Breezair SA Scorpions. The two-year deal is the first sponsorship arrangement for the Breezair SA Scorpions, capping off an exciting period for women’s cricket which also included the signing of Andrea McCauley as SACA’s first full-time female head coach and the recruitment of world-class internationals, Sarah Taylor and Sophie Devine. SACA Chief Executive, Keith Bradshaw is delighted to have secured Seeley International as the Breezair SA Scorpions’ sponsor and believes it is an important part of SACA’s commitment to female cricket. “Seeley International is Australia’s largest air conditioning manufacturer and is a market leader; we are delighted to have their support of both the Scorpions and women’s cricket,” said Bradshaw. “Females remain an important strategic priority for SACA and additional investment has already been made in female Grade cricket and the introduction of a female version of the Premier League involving city-based and country teams. “There was a 31% growth in girls and women playing cricket in the last year and we want to make sure this trend continues.” Seeley International founder and Executive Chairman, Mr Frank Seeley AM, said the organisation was pleased to offer its support as the team’s very first sponsor. “As a South Australian success story, Seeley International is always keen to give back where it can, and we thought this was a perfect opportunity to support this young and emerging team of highly-talented local sportswomen,” Mr Seeley said. “We are particularly proud to be able to have secured exclusive naming rights, and hope that the track record of impressive award-wins achieved by our Breezair range of air conditioners can offer inspiration to the Scorpions as they aim for success in their own right,” he said. “We hope that this sponsorship helps to raise the profile of the team, and women’s cricket more broadly, across the community - and provide the Breezair SA Scorpions with confidence, knowing that they are backed and supported by the entire Seeley International team.”