The PRWIRE Press Releases https:// 2019-02-26T03:52:15Z The power of Customer Lifetime Value and why 87% of Asia-Pacific SMBs see benefit in the cloud: Frost & Sullivan research 2019-02-26T03:52:15Z the-power-of-customer-lifetime-value-and-why-87-of-asia-pacific-smbs-see-benefit-in-the-cloud-frost-sullivan-research Genesys® (, the global leader in omnichannel customer experience and contact centre solutions, has released a new report which reveals half of small and midsize businesses (SMBs) surveyed in Asia-Pacific view the cloud as the most efficient way to optimise the customer journey and reduce business challenges associated with legacy infrastructure, integration and costs. In fact, 87% of SMB participants are considering a move to the cloud to ensure lower CAPEX, reduced total cost of ownership, flexibility, scalability, ease of use and a fast deployment. Genesys commissioned Frost & Sullivan (F&S), a global business consulting firm involved in market research, to survey more than 400 business and IT decision makers across Asia-Pacific to uncover emerging customer experience technology trends. The survey, titled Asia-Pacific SMB Customer Service Trends, analysed SMBs’ business impact, priorities, and technological maturity. While there is a definite market appetite for cloud-based solutions, the study found respondents rate a wide range of other emerging technologies as higher priorities in the next one to two years. SMBs surveyed ranked an omnichannel strategy as having the most immediate impact on business, with 51.4% desiring a solution that delivered a connected customer journey across both voice and digital channels. This is followed by accessibility and mobility solutions and applications of artificial intelligence (AI) such as machine learning and digital assistants. Gwilym Funnell, Managing Director of Genesys Australia and New Zealand, shared why it’s vital for SMBs to prioritise transitioning to the cloud. “SMBs often list legacy infrastructure, integration complexities and high cost as the biggest hindrances in allowing them to modernise their customer service delivery with digital channels, chat and voice bots, automation and more. With a modern cloud platform as the foundation of their customer experience strategy, SMBs will have the infrastructure needed to rapidly access new technologies and benefit from an expedited speed-to-market without the need for massive upfront investment and significant in-house IT resources. “Choosing a partner like Genesys with a proven cloud-based customer experience platform packed with capabilities, like omnichannel, artificial intelligence and analytics, enables SMBs to compete with even the largest organisations. It also ensures smaller businesses can deploy new technology quickly, helping to reduce costs overall and realise tangible value almost immediately,” said Mr Funnell. Key focus on customer lifetime value and employee engagement The study also showed one in three SMBs put Customer Lifetime Value (CLV) ahead of customer satisfaction and customer loyalty, indicating greater market maturity. This is followed by better employee engagement and satisfaction. However, despite the buzz surrounding new digital capabilities and the fact that 60% of respondents agree that a solid customer service strategy is indispensable to gaining a competitive advantage, the study showed SMBs in Asia-Pacific are cautious in their approach. Over 52.3% of respondents believe that digital disruptions occurring across industries would only have minimal impact on their customer engagement strategy. With the exception of Australia, New Zealand and India, SMBs in most of the 13 countries polled shared a similar perspective. Funnell commented on SMBs more cautious approach to adopting digital in the Australia and New Zealand (ANZ) region, “SMBs in the Asia-Pacific region tend to have a wait-and-see attitude towards implementing new technologies for customer interactions due to often constrained technical resources and budget. This disconnect is limiting SMBs’ ability to stay ahead of their customers’ expectations and differentiate from competitors. With our proven migration path to the cloud, Genesys has made it easy and fast for SMBs to propel their customer experience forward by accessing new technologies that enable them to produce the business results that count the most, like increased revenue, sales and customer satisfaction,” said Mr Funnell. Learn more about insights from the survey and how SMBs can transform their customer experience strategy by leveraging the cloud, digital channels and AI in a webinar on Thursday 14th March at 2:30pm AEDT. Register now. Genesys PureCloud in hypergrowth with 130% jump in revenue 2019-02-06T23:21:30Z genesys-purecloud-in-hypergrowth-with-130-jump-in-revenue Genesys® (, the global leader in omnichannel customer experience and contact center solutions, announced this week its cloud sales have risen 32% year-over-year. The cloud business growth spans all market segments with 70% gains in the mid-market, 50% in small-and-medium sized enterprises, and 30% in large enterprises1. While sales are up across the company’s cloud offering, the Genesys PureCloudâ platform stands out for its hypergrowth, with sales more than tripling since 2016. PureCloud’s rapid expansion and impressive sales momentum has accelerated beyond the fastest growing SaaS platforms including Workday, Zendesk, ServiceNow and others2, with a projected annual revenue growth rate of nearly 130% since 2017. In addition, PureCloud’s customers have benefited from over 300 new enhancements delivered in the last two years alone. Genesys strengthens customer portfolio with cloud wins In 2018, the company’s global cloud deals valued at US$1M or more increased by 110% over the previous year. Many of these resulted from the Genesys PureBridge program, which has helped nearly 1,200 companies smoothly transition off legacy, on-premises systems from vendors including Avaya and Cisco to a modern customer experience platform by Genesys. Westpac New Zealand benefits from reduced infrastructure costs and call transfers One such customer is Westpac New Zealand, one of the nation’s largest banks, who reduced infrastructure costs and increased outbound customer care calls by 100 percent. Westpac realised a rapid time-to-value ratio, and its first customer care agents were up and running just three months after a decision to deploy Genesys PureCloud. Westpac New Zealand’s Head of Contact Centres Jason Lock said,“We wanted to zig while the world was zagging, and the truth is not many banks are using true cloud hosted telephony platforms.” After switching to the Genesys PureCloud platform, Westpac New Zealand has dramatically improved customer experience and net promoter scores. Strength in numbers For the last two years, Genesys has closed more than three deals per day to replace an antiquated system from a competitor, with more than 700 coming from Avaya alone. Notably, more than half of all displacements moved to a Genesys cloud solution in 2018. Genesys partners have been instrumental in driving this momentum accounting for 86% of new signings, as channel sales grew by more than 250% over last year. Leading global brands leverage Genesys to achieve businesses outcomes Paul Segre, chief executive officer at Genesys said: “With hundreds of migrations from on-premises to the cloud, companies are choosing Genesys because of our track record of delivering value and continuous innovation.. “Our customers understand how intertwined digital channels, AI and the cloud have become – and they want to work with a strategic partner that can solve these needs holistically.” Householdnames that have recently moved to Genesys offerings are realising tremendous returns, such as: Coca-Cola Business Services North America, the world’s leading beverage company, reduced its total cost of ownership by 50%. Heineken Mexico improved call effectiveness by over 40%, sales success by 6% and agent efficiency resulting in a 1.5 hour per agent reduction in the workday. Segre further explained, “We understand that for our customers to excel in their markets, they need faster time-to-value. That means they need to innovate and adopt AI along with other new technologies, deliver better customer experiences, make their employees’ jobs easier, increase sales, and reduce costs. With the cloud, we’re enabling them to meet these goals faster and more cost effectively than ever.” In the last year, Genesys has made significant strides to facilitate its customers’ success including: Faster deployments and migrations: With more than 100 prescriptive use cases, both on-premises and cloud, Genesys has cut customer deployment time in half. Genesys cloud customers with highly complex requirements are now typically live in less than six months. Enhanced speed-to-market: The Genesys shift to DevOps and a microservices architecture enables customers to adopt innovation faster and achieve business results sooner. Investment in innovation: Genesys commits more than $250 million annually in research and development (R&D) so customers can access innovative solutions that address the next wave of change – whether in consumer behavior, technology advancements or industry shifts. Find out more about Coca-Cola Business Services North America’s journey to the cloud with Genesys. 1 Genesys defines mid-market as companies with under 3,000 employees; small-and-medium sized enterprises as companies with 3,000-10,000 employees; and large enterprises as companies with 10,000 employees or more. 2Source: Based on publicly available financials from SEC filings (with exception of PureCloud) Twilio: Total revenue from FYE Dec 2013 to FYE Dec 2015 Netsuite: Total revenue from FYE Dec 2004 to FYE Dec 2006 ServiceNow: Subscription revenue from FYE Jun 2009 to FYE Jun 2011 Zendesk: Total revenue from FYE Dec 2011 to FYE Dec 2013 Workday: Total revenue from FYE Dec 2009 to FYE Jan 2012 (37 months) PureCloud: PureCloud revenue from FYE Dec 2017 to FYE Dec 2019 (budgeted) Online Developer Expert Explains Top Design Elements For Fast Website Building and Web Development in Port Macquarie 2019-02-01T05:26:14Z online-developer-expert-explains-top-design-elements-for-fast-website-building-and-web-development-in-port-macquarie The latest website design elements are telling. People are going bigger and bolder, but ease of navigation and near-instant gratification are still tops. So says Oliver (“Ollie”) Brooke, CEO of Cloud Concepts, a NSW web design company.“Visual impact is huge,” he says, “but I’d like to remind businesses that people go online for information first and eye-candy only comes second.”Nobody likes to seem dated, so we talked website design to Ollie and extracted what we think are the top design elements his clientsare asking for right now.Big Fonts, Unique Fonts, Varied FontsNow, more than ever, people are using different font sizes to draw the eye and get the most important facts across. They’re also looking for unique fonts, although Ollie warns us against getting overly creative: “It needs to be easy to read,” he says.However, he notes that web designs are starting to use text as “informative artworks,” that get people reading just because they’re a pleasure to look at.Large, Sometimes Responsive Hero Images with Text OverlayThis is something you’ll see a lot these days, and failing to have big, showy images might just create the impression of being dated just because this trend is so popular. Again, Ollie warns that we shouldn’t get so carried away with creativity that we forget our website visitors want information.However, a striking hero image with a few words of text announces a web page or blog topic much more effectively than a conventional line of text. Just keep the “at a glance” rule in mind. If people have to think to see what your website is about, you’re getting it wrong.Video, Video, VideoWith connection speeds getting faster and more reliable and coverage improving, watching videos online is no longer a costly trail of patience. Predictably, websites are getting moving with a TV-like approach following on the magazine-like look we’ve been used to in the past.Market research shows massive impact for video – far more than text or images, so smart designers are popping videos into websites to make a big impression.Hamburger MenusAt first, hamburger menus were solely used in mobile apps. But the compact, “invisible” menus come in handy for websites too – especially if you have a fairly extensive menu of navigation options.“A couple of years ago, a lot of people didn’t even know what to do with the hamburger menu icon, but by now, everyone’s familiar with it. Making information easy to find is one of your top goals, and this is a trick that can help you get there,” says Ollie.Huge or Magnifiable Product ImagesIn many instances, people prefer to shop offline because they can get a closer look at the products they’re buying in-store. E-commerce sites are overcoming that with responsive images that allow you to view the product from various angles and at various magnifications.It can also be useful when you are explaining the technical features of a product and want users to understand what to look for and where.Clean, Simple, NavigableOllie says that the best way to describe a modern website is that there’s nothing to detract from its message. “People are starting to realise that a lot of elements and extras aren’t necessarily a good thing. Less is more. The focus is on information, and the images and videos are there to bring the point over visually.”If you think your website is starting to look a little dated, Ollie will be happy to take a closer look. “All website designs need updating from time to time,” he says.If you’d like to find out more about Cloud Concepts and Ollie’s approach to website design, online marketing or learn more about Outstanding Website Design | Cloud Concepts visit his website. After all, it’s the best place to begin.Syndicated by Baxton Media. Sydney Web Design Expert Explains How Smaller Businesses Can Gain the Best Marketing Synergy Online With Website Algorithms in Port Macquarie 2019-01-31T05:24:37Z sydney-web-design-expert-explains-how-smaller-businesses-can-gain-the-best-marketing-synergy-online-with-website-algorithms-in-port-macquarie NSW-based web designer, Oliver (“Ollie”) Brooke says that one of the reasons why most small brick and mortar businesses aren’t gaining traction with their online marketing is because they fail to create synergy in their marketing efforts. He believes that businesses can get more effective marketing done in less time and for a lower investment – but they do need some help.Not Always ObviousWhile there’s a lot to do if you want to become the next local hero in your line of business online, it’s not an impossible feat. Some tasks need only be done once. Others need to be done periodically, and some must be frequent routines. Some, like maintaining your website and social media platforms are obvious, while others are less so.As an example, says Ollie, you have an online presence that includes things like your business’s address and contact details. You might not even be aware that information is out there. If it isn’t correct or conflicts with information elsewhere online, there are search engine penalties because the algorithms are no longer sure what’s correct.“It’s little things like this that can hurt even the best efforts when you try your hand at marketing your business online,” says Ollie.Drive Traffic. Save TimeDespite the ins and outs and technicalities, however, Ollie says it’s perfectly feasible to deliver a unified message across social media platforms and drive traffic to small business websites.The website itself should be up to date, mobile friendly, easy to navigate, and able to give the visitor information they need about the business and what it can do. And as soon as valuable information is added, it’s time to hit social media, and send out an email campaign.“You can get an enormous amount of mileage out of every single thing that you do online if you know how,” says Ollie. “But it’s important to work strategically, and you need to follow up on analytics. If you aren’t adding value for your audience, you need to rethink.”Get the Online Marketing Tech Right – and MorePart of the problem that small businesses have with online marketing is compartmentalisation of the different things involved in turning an online presence into a powerful marketing machine. “You have the web design guys, and the SEO guys, and the marketing guys, and the social media guys, and the copywriters and so on,” says Ollie. “And that’s the problem with marketing right there. That’s why I chose to do it all under one roof.”If you want the tech to be right, you need it to meet your marketing goals, says Ollie. Trying to separate web design from marketing doesn’t work. To get synergy, every online element and platform must function together perfectly, targeting the same goals. When it does, you get more out than you put in. “That’s what synergy’s about,” says Oliver.If you’d like to find out more about Cloud Concepts and Ollie’s approach to website design, online marketing or learn more about Let’s Talk About Your Website | Cloud Concepts visit his website. After all, it’s the best place to begin.Syndicated by Baxton Media. Online Building Solutions For Managed Web Design Software From Best Website Developer in Port Macquarie NSW 2019-01-30T05:22:50Z online-building-solutions-for-managed-web-design-software-from-best-website-developer-in-port-macquarie-nsw There may have been a time when small businesses could duck tech terminology, but those days are gone says the web developer behind Cloud Concepts, Oliver (Ollie) Brooke. Choosing between software as a service (SAAS) and managed software as a service is among the biggies, and opting for what seems like the simplest solution might not result in optimum outcomes.Software as a service means just that. The client gets a program, and puts it to work. It could be payroll software, or it could be software used to design a website. The user has to find ways to get what he or she wants within the operating confines of a one-size-fits-all software scenario.Managed software as a service means that the software is built, maintained, and managed just for you.SAAS Has Advantages – and DisadvantagesThe “mass produced” options offered in SAAS packages could be just the thing for your business – but not your website, says Mr Brooke. “It depends on what the package does and what you want it to do. For example, if all you need is basic payroll software and your payroll needs are the same as those of most other businesses, then there’s no need for customisability.”But, says Brooke, websites are different. “Just because you can build a website doesn’t mean that you should, especially if you’re running a business. Using an expert to guide you and the decisions about what to put on your website is vital.”“On-size-fits-all might present some minor inconveniences when you’re just doing something routine like payroll – now imagine how cumbersome it gets when you’re trying to express something unique like what your business can do for its customers.”Having a Website vs having a Website That Helps Your ClientsBrooke won’t deny that you can have a website using SAAS products, but he says that just having a website isn’t an end in itself. “A lot of people see a website as a showcase for their businesses. They’re wrong. A website shouldn’t be a static exhibit and it isn’t about you. Instead, it should work as a dynamic electronic entity that serves your clients.”SAAS websites are easy to spot, says Brooke. They get set up, and their owners, satisfied that they now have a website, leave it at that. “Unfortunately, those websites become dead online real estate. Even supposing that clients or prospective clients find them, they won’t necessarily find the information they need or be interested in supporting that business.”Small Businesspeople: One Entrepreneur, Many HatsThose who have run their own small businesses know how many roles they need to learn. A small business owner must be willing to tackle functions that are performed by entire departments staffed with specialised personnel in larger businesses. And the business of doing business isn’t getting any simpler.Increasingly, business thinkers are pointing towards outsourcing as the way small companies can achieve excellence in areas outside their core businesses. “You don’t have to do it all yourself,” says Brooke, “in fact, you shouldn’t try. Unless you’re doing something that’s absolutely bog standard, SAAS is for people who are still stuck in a rut where they try to do everything themselves. Why not spend more time on the things you’re really good at, and get the rest done professionally? Your customers will notice the difference!”Cloud Concepts is a web development company serving clients across Australia. Its proprietor, leading web development expert Ollie Brooke, is especially passionate about helping small and medium enterprises to market themselves online. “It’s where your customers are,” he says.If you’d like to contact Ollie Brooke about website design, managed software or learn more about Let’s talk About Your Website | Cloud Concepts visit his website. After all, it’s the best place to begin.Syndicated by Baxton Media. Get The Most Out of Online Web Design Presence Says Affordable Website Developer Expert For Small Businesses in Port Macquarie NSW 2019-01-29T05:20:30Z get-the-most-out-of-online-web-design-presence-says-affordable-website-developer-expert-for-small-businesses-in-port-macquarie-nsw Businesses are discovering that they need more than presence on the high street, but Australian SMEs have been slow to get started with building an online presence. “People are changing the way they shop,” says website designer Oliver (Ollie) Brooke, proprietor of Cloud Concepts, “and in Australia, the realisation is only just beginning to dawn among small and medium-sized businesses.”But, Ollie warns, just having a website isn’t enough. He equates a business’s website to its shopfront: “You maintain your shopfront,” he says, “you put new stock in the window for passers-by to see. You show which brands you can supply, and you keep it looking fresh because you want to attract attention. You need to do something like that with your website too.”Ollie’s shopfront analogy may be nearer the mark than it may seem. People’s shopping habits no longer include a leisurely stroll down the shopping street and the willingness to visit several stores before finding what they need. Instead, up to 81 percent of people will do an online search before they head out on a shopping expedition.Clearly, it makes sense to have a website. But, says Ollie, it doesn’t end there. Just because you have a website doesn’t mean you’ve arrived. And if you thought your prospective customers were the only ones to win over, you’re mistaken. Search engines are smart. They’re programmed to give users what they want, and if you aren’t sending them the right signals, your business won’t feature in search.“A lot of people think there are a bunch of tricks they should be using,” says Ollie, “but there isn’t a magic formula. Instead, it comes down to being user-friendly, relevant, local, and active. These are the three things that search engines are looking for, but a lot of businesses are missing the point.”When it comes to making the most of an online presence, Ollie says that activity and user friendliness are among the biggest stumbling blocks. “Search engines don’t want to direct users to sites they can’t navigate. Mobile browsing is huge, and mobile friendliness is a criterion if you don’t want to end up with a website that is, to all intents and purposes, invisible.”Search engines also don’t want to direct users to businesses that have already closed their doors. “A dead website where nothing is ever updated tells search engines your business might be dead too,” explains Ollie. “You do need to add fresh content from time to time, otherwise you aren’t going to feature when people plan their shopping trips.”Ollie says that keeping a website current doesn’t need to take a lot of time – but small businesses are inclined to overlook basics like checking analytics – and they rarely add fresh content. Just having a website is a good start, but you can’t leave it at that and expect it to be an effective marketing vehicle.There’s no rule of thumb that works for everyone. Ollie recommends that businesses work with experts who will be able to advise them on how to make an impact and keep on doing so. People shop differently these days, and we need to move with the times. For a brick and mortar store, you talk to property agents. For your online presence, your web designer is the specialist you need in your corner.Ollie Brooke is director of a full-service website design company, Cloud Concepts. He applies his philosophy of putting customer convenience first to the websites he designs. If you’d like to contact Ollie Brooke about website design or learn more about Great Websites For Small Businesses visit his website or call +61432 362 637.Syndicated by Baxton Media. Best Affordable Website Builder, Growth Driven Web Developer and Design Services in Port Macquarie NSW 2019-01-25T05:08:24Z best-affordable-website-builder-growth-driven-web-developer-and-design-services-in-port-macquarie-nsw Information technology is constantly developing, and with it, it’s terminology. Oliver (Ollie) Brooke, CEO of NSW website development company, Cloud Concepts, explains the latest buzzword to do the rounds and why the concept it represents is a step in the right direction.The simplest way to explain Growth Driven Design, says Ollie, is to say that it uses customer feedback as the backbone of website development. When a business first develops a website, a lot of what it serves up is based on what the business thinks its customers want. But no matter how carefully they think things through, customers and website visitors have the final say in whether they’re happy with the website and the information in offers.“It’s something we’ve known for years,” says Ollie. “A website is only as good as your customers think it is. Ask them straight out and they’ll probably tell you it’s marvellous, but user behaviour during website visits may tell a different story altogether.”Growth Driven Design goes through three stages, and they all contribute to building a website that’s a powerful marketing tool. To begin with, the client and the website developer must be on the same page about the problem the website’s supposed to solve when people visit it.“Although a few people might visit your site because they want to find out more about you, most website visitors are there because they have a problem they think you can solve. They’re more interested in what your business can do for them than in your business itself. It’s a fine distinction, but an important one,” says Ollie.“Once we know why people are visiting your website, we can make it easy for them to find what they need. But that’s only going to work if we accurately pinpoint the problem and how your business solves it.”The next step in the process is the Launch Pad Site. It’s a complete website that’s been developed to meet the needs identified in the first step. Theoretically, it could be your website forever, but Ollie says that’s not going to confer the benefits of a full Growth Driven Design programme.The final step is the most important one, because it evaluates how visitors interact with the site. It isn’t based on assumptions. Instead, the developer looks at real data. “We want to know whether website visitors found the information they needed, and what process they followed in order to reach that point,” says Ollie. “Then we make it better, easier, and more satisfying to use the website, only this time we aren’t just guessing at what your customers want.”This last step isn’t completed all in one go. As Ollie points out, markets and consumer behaviours change over time, and businesses (and their websites) need to move with the times. It’s a process of continuous improvement with regular, small updates and adjustments along the way. “Your website grows with your business and your customer’s motivations are always front and centre,” he says.Ollie Brooke is director of a full-service website design company, Cloud Concepts. He applies his philosophy of putting customer convenience first to the websites he designs. If you’d like to contact Ollie Brooke about website design or learn more about Great Websites For Small Businesses | Cloud Concepts visit his website or call +61432362637.Syndicated by Baxton Media. Focus On Local and New Small Business Tech Company Cloud Concepts Explains Cost Effective Website Design Development in Port Macquarie NSW 2019-01-24T05:04:22Z focus-on-local-and-new-small-business-tech-company-cloud-concepts-explains-cost-effective-website-design-development-in-port-macquarie-nsw According to Gallup surveys, up to 70 percent of consumers prefer local businesses. Now, high-tech is going with the trend. Oliver Brooke explains why his web design company, Cloud Concepts, which could easily market itself to a global audience, has chosen a local focus.We may think of farm stores and corner hardware stores when people talk about local business, but Brooke says that local is better, no matter how technologically-oriented your business may be. “Unless you’re very much in a niche market, working locally makes sense for you and your customers.”Admittedly, there are no transport costs or complex logistics involved in exporting website design services, but Brooke says that personal contact is what makes the difference. No matter how happy you are with Skype meetings, there’s no more effective way to communicate than in person says Brooke.Effective website design begins with communication. Clients know what their website will be about, the audience they’re hoping to attract, and the impression they want to create. The website designer knows how to make it happen – and the best communication is still the old-fashioned chat between two or more people without a computer screen as intermediary.“Frame of reference is also important,” says Brooke. “When you work with locals you know you’re on the same page. There’s less room for misunderstanding caused by cultural differences.”But the biggest reason why Brooke has chosen to work locally despite having gained widespread recognition for his work is his love of smaller businesses. He found the Gallup survey interesting because the reasons for consumers preferring small businesses that it uncovered match his own.According to Gallup, consumers feel that smaller, local businesses are more accountable, more invested in what they do, and more determined to get things right than bigger firms are. There is also an element of sentiment. Customers respect local businesses because they from the backbone of the community and the local economy.“I’m not averse to working with larger concerns, but it’s invariably a more impersonal experience,” says Brooke. “Small and medium enterprises seem to be more passionate, more personal, and easier to build lasting relationships with.”Brooke points out that website development and design is, in fact, not a once-off initiative. Even when clients are able to update their own websites with fresh content, they often find that they or their clients identify a need for tweaks they didn’t think of when first specifying their requirements.Analytics might show the need for slight changes to the site map to allow website visitors easier access to the information they want, the business might decide to rebrand, or it might simply be a matter of changing the site to suit a more up-to-date aesthetic.“That’s why I think lasting relationships with local businesses are so important. I go out of my way to get to know my customers’ businesses. That saves them a lot of time and effort when they decide it’s time for a tweak or an update. We’ve been through the orientation learning-curve. I already know a lot about the business and its customers.”Cloud Concepts is based in Port Macquarie, NSW and Oliver Brooke, it’s founder and proprietor, has been developing websites since the 1990s. To find out more about this NSW company, contact Brooke at tel +61432362637 or via the Great Websites For Small Businesses | Cloud Concepts website.Syndicated by Baxton Media. Website Design Guru Explains Why Small Businesses and Development Companies Need To Be Online in Port Macquarie NSW 2019-01-23T05:00:15Z website-design-guru-explains-why-small-businesses-and-development-companies-need-to-be-online-in-port-macquarie-nsw Tech speaker, business owner, and website designer, Ollie Brooke has been developing websites since the nineties. He says that one of the biggest mistake smaller businesses make is in thinking they don’t need to have a website.He often hears it. Business owners with an established business and client base in a good location often don’t understand the need for a website, but Brooke says that these businesses could be missing the point.Your Website Isn’t for YouAccording to Brooke, thinking a website is for the business owner is a mistake that a great many businesses make. “Your website isn’t for you, it’s for your clients’ convenience,” he says. “Yes, your clients like buying from you, but if they aren’t sure if you have the stock they need or offer the service they want, they probably won’t drive to your store to find out. This slightly different perspective can have a major impact on how useful a website can be.”“Nowadays, people want information at their fingertips. They won’t visit your store to ask a question to which the answer could be: ‘No, sorry, we don’t have that.’ They’ll take their mobile phones, and they’ll make their enquiries online. If you don’t have the answers, you don’t get the business.”Even corporates often make the mistake of being too inward-focused in their website design. “It’s as if they think it’s all about image-building,” says Brooke. “I’m going to be brutal here. Your customers like a good image, but they like useful information better. They’re not interested in you; they’re interested in what they can get from you. Once they know that you have something they want, they’ll look at your business’s image to see if it looks professional.”A Phone Call Away Might as Well be a World AwayToday, Generation X is dominating the workplace. It’s the generation with the most money to spend, and it’s not a generation that likes to talk. Those who joke about young people sitting side-by-side texting each other might not be far off the mark.A lot of the information available appears to be anecdotal, but survey after survey seems to indicate a preference for text over voice calls, ATMs over tellers and apps over physical stores. If that assumption is accurate, expecting people to call a business for information might lose that business a substantial volume of its potential sales.“Just about everyone has a smartphone these days,” says Brooke, and it’s the first thing they reach for when they want information – but they’re not making calls. They’re browsing. If we’re to assume that a call or even an email are the second option for those seeking a business to buy from, then the first option is the internet. If you aren’t there with conveniently presented information and someone else is, you just lost the sale.”Give the People What They WantBrooke is confident that the customer journey begins online. “If there’s one reason why you need a website, that’s it,” he says “It’s the place they go when they’re looking for your business or one like it. But you’d better be sure your website is giving your customers what they want too. What they want is convenient access to information, and without that, there’s no real point in having a website at all.”Ollie Brooke is director of a full-service website design company, Cloud Concepts. He applies his philosophy of putting customer convenience first to the websites he designs. If you’d like to contact Ollie Brooke about website design or learn more about Great Websites For Small Businesses visit his website. After all, it’s the best place to begin.Syndicated by Baxton Media. 90% of Companies Deploy Artificial Intelligence to Enhance the Customer Journey: MIT Global Survey 2018-12-18T01:14:17Z 90-of-companies-deploy-artificial-intelligence-to-enhance-the-customer-journey-mit-global-survey New MIT Technology Review Insights report sponsored by Genesys found that ‘customer–centric’ brands using advanced AI benefit from increased efficiency, greater brand loyalty, and notable gains in revenue. A global survey of nearly 600 executives across 18 countries found that companies adopting artificial intelligence (AI)-enabled technology across the customer journey have seen a positive impact on customer satisfaction, service delivery and contact centre performance. Humans + bots: Tension and opportunity – How top global brands blend human skills and AI to build customer intimacy and drive growth, is the new report from MIT Technology Review Insights, sponsored by Genesys. It analyses how businesses use AI in customer experience programs and examines the corresponding business performance and return on investment (ROI). The survey polled small to large-sized companies, with nearly half of respondents from large organisations with over $5 billion in revenue. Over a quarter (27%) of the customer experience executives surveyed were from the Asia Pacific region (APAC) many of whom were based in Australia and New Zealand. Australian and New Zealand companies confident in AI The survey finds that businesses in Asia Pacific report greater confidence that AI will contribute to significant brand awareness and customer lifetime value performance. Other APAC findings include: Nearly half of respondents indicated that between 25% to 50% of all enquiries are now completely resolved through automated channels, leaving agents more time to handle complex tasks. 84% of respondents believed customers felt closer to them because of their efforts to improve customer experience. More so than other regions, APAC respondents balance a strategic concern for efficiency and intimacy with 76% believing AI investment is driven by a need to improve customer intimacy, and 96% agreeing it is also driven by a need to improve customer experience efficiency. Large Upticks in Efficiency Globally, respondents reported that AI dramatically improves the efficiency, processing speed and transaction volume of customer interactions. Almost 90% of companies report faster complaint resolution, and over 80% say they enhance call volume processing using AI. By implementing AI, 70% of respondents report they’ve benefitted from improved revenue. More than half of those surveyed note increases in overall revenue of more than 5%, while over 30% cite revenue growth of more than 10%. Merijn te Booij, Chief Marketing Officer, Genesys said that the research shows that businesses win big when they deploy AI to handle simple, repetitive tasks. “AI dramatically saves human resources for more complicated or emotional customer needs. “Pairing automation and machine learning with live agents lead to happier customers, more satisfied employees and financial rewards,” said te Booji. Deepening Customer Relationships The MIT Report also revealed that 67% of customer experience leaders embrace AI to make the customer experience more efficient, but also to create deeper, more meaningful relationships with consumers. In fact, 74% of those surveyed say AI enables agents to spend more quality time with customers. And, over two-thirds of respondents say they employ automated self-service channels, instant messaging chatbots, and sentiment analysis to deliver highly personalised experiences that strengthen ties with customers. Additionally, 45% of respondents (and more than 75% of customer experience leaders) say AI helps them understand the difference between their stated brand attributes and what customers really think about them. “While investments in AI are primarily driven by efforts to improve efficiency, the technology’s ability to help companies understand and connect with their customers in more meaningful ways cannot be understated,” te Booij explained. “Not only do businesses from across the world benefit from day-to-day improvements in contact center performance, they also achieve significant gains in customer loyalty and revenue.” - ends - The full report: Humans + bots: Tension and opportunity – How top global brands blend human skills and AI to build customer intimacy and drive growth. MIT Technology Review Insights, 2018. is available from Genesys. Download your copy here. About MIT Technology Review Insights For more than 100 years MIT Technology Review has served as the world’s longest-running technology magazine, the standard bearer of news and insights on how the latest technologies affect the world around us. Read by a global community of innovators, entrepreneurs, investors and executives at the highest level, it offers an unrivaled authority that is backed by the world’s foremost technology institution, and features editors with a deep technical knowledge and understanding of technological advances. MIT Technology Review Insights is the content solutions division of MIT Technology Review. It includes two main divisions: Research and Live Events. Aligned with the same stellar editorial heritage and standards as the magazine itself, we leverage our access to a wide network of subject matter experts and leading content contributors to create custom content for clients who want to reach new audiences with relevant, cogent and high-quality stories and experiences to users wherever they want it — in digital, print, online, and via unique in-person experiences. Humans + bots: Tension and opportunity is a report by MIT Technology Review Insights based on a global survey of 599 executives and a series of expert interviews. MIT Technology Review collected and reported on all findings contained in this paper independently, regardless of participation or sponsorship. About Genesys Genesys® powers more than 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel. Every day, 11,000 companies in more than 100 countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement because they perform equally well across channels, on-premises and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering. Visit on Twitter, Facebook, YouTube, LinkedIn and the Genesys blog. ©2018 Genesys Telecommunications Laboratories, Inc. All rights reserved. Genesys and the Genesys logo are trademarks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Media contacts Australia Elizabeth Williams Group Account Director ZADRO +61 2 9212 7867 +61 411 201 354 Julie Donovan Senior Account Manager ZADRO +61 29212 7867 +61 410 510 080 Sunsuper slashes customer response times with CX offering from Genesys 2018-12-12T01:26:59Z sunsuper-slashes-customer-response-times-with-cx-offering-from-genesys Sunsuper, one of Australia’s fastest growing superannuation funds, selected Genesys® (, the global leader in omnichannel customer experience (CX) and contact centre solutions, to refresh its CX capabilities to support business growth and has already seen impressive results. Sunsuper’s previous contact centre system needed between two and three business days to respond to emails and web queries. Since switching to Genesys PureConnect™ inquiries are now resolved in a matter of hours. By integrating web chat functionality across key online functions – member join and pay super online fulfilment rates have also improved. Enhanced features and new functionalities have given Sunsuper members greater choice on when and how they want to engage, lifting customer satisfaction by 2% and increasing the number of members who have judged their experience with Sunsuper as ‘excellent’ or ‘above and beyond’. QPC, a partner specialising in contact centres, worked to identify key business objectives as part of overhauling Sunsuper’s CX capabilities. After 10 years of solid growth, Sunsuper needed a solution that was faster and more efficient to enable better business performance to provide a seamless customer and user experience. QPC recommended the Genesys PureConnect™ omnichannel contact centre solution, after close consideration of all market options, for its unified approach to managing multichannel customer interactions. Amalie White, Head of Customer Interactions, Sunsuper, said the Genesys PureConnect platform was the right solution for them as it met their core values of being a customer-centric organisation. “Its intuitive features and ability to streamline tasks across different communication channels, has led to real, tangible results for the business already. “Our initial trial of the Genesys PureConnect platform began with 80 customer representatives; it has since been rolled out to 250 Sunsuper staff, representing nearly a quarter of the organisation. This is a testament to the capabilities and intuitive nature of our refreshed customer offering,” said Ms White. In addition, Sunsuper expects more business performance improvements. Previously, contact centre agents were juggling multiple, disparate systems and onboarding/training of new staff was lengthy and costly. Genesys PureConnect solution has paved the way for a frictionless, easy and immediate customer journey. Happier customers have also led to a positive impact on staff satisfaction. By streamlining administrative tasks, staff are able to focus on more rewarding conversations with members. Gwilym Funnell, Vice President of Sales and Managing Director, Genesys Australia and New Zealand, said the increasing digitisation across all industry sectors has put pressure on businesses to keep up with the pace – or risk losing out to competition. “Genesys has built a reputation for developing some of the world’s most sophisticated contact centre solutions to support organisations and their evolving customer and business needs. We are pleased to see Genesys PureConnect equip organisations like Sunsuper for success today and into the future,” said Mr Funnell. Genesys PureCloud Generates Triple-Digit Revenue Growth Year On Year 2018-12-10T01:45:00Z genesys-purecloud-generates-triple-digit-revenue-growth-year-on-year In the first three quarters of 2018, Genesys® reported record momentum for the PureCloud® platform, a unified, all-in-one customer engagement and business communications solution. In Australia and New Zealand, the company boosted PureCloud revenue by nearly 100% and customer wins grew by nearly 200%, compared with the same period last year. Genesys signed deals with more than 500 customers globally, making PureCloud one of the fastest-growing Software as a Service (SaaS) platforms on the market today. With a proven return on investment (ROI) nearing 600%*, leading brands of all sizes are choosing PureCloud to avoid high upfront investment for hardware and software associated with on-premise solutions. The cloud solution enables businesses to engage with their customers via voice, web chat, email and text. Companies including Accordo New Zealand, Westpac New Zealand, The Warehouse Group, Fonterra, 86 400, Greater Bank and O’Brien Glass have made the move to PureCloud, joining international firms such as Actavo, ARS, Asistencia Boliva,, Butterball, Company Nurse, Entrust Energy, Flex Gestão de Relacionamentos S.A., Kenkou Communications (RIZAP GROUP), Performance Health Technology, Pfizer Japan, Postcode Lottery, QuinStreet Brazil, Seguros Bolivar, and many more. A Cross-Industry Solution for Customer Conversations In the past year, over half of all new customers chose Genesys PureCloud, across the three primary offerings. This is due to its ease of use, quick deployment and scalability. In addition, there has been marked momentum among enterprises, with a 330% increase in new customer wins with very large organisations, including a multi-million-dollar deal with one of the world’s leading ridesharing companies. Notably, there’s been marked growth in the number of deals won in the public sector (600%) and travel/tourism industry (300%). PureCloud’s global footprint has expanded rapidly. North America and Latin America have experienced double-digit increases; while wins in Europe, the Middle East, Africa and Asia Pacific have climbed nearly 200% each. This growth is due in part, to the deployment of the Amazon Web Services Cloud in Germany, the expansion of PureCloud’s internet-based telephony service in four new markets, and the solution’s growing ecosystem of strategic reseller partners. In fact, PureCloud partners account for almost 50% of software sales this year alone. “There’s no denying PureCloud is experiencing explosive growth,” said Olivier Jouve, Executive Vice President of PureCloud at Genesys. “Smaller, fast-growing organisations with limited resources love PureCloud because of its simplicity and cost-effectiveness. Large, global enterprises applaud it for its infinite scalability and the flexibility of its public API. And no matter the size – everyone agrees – it just gets the job done.” Getting Better All the Time Currently, PureCloud manages an average of more than 3 million conversations per day and 4 billion API calls a month for businesses around the world across every industry. New features and capabilities are released to the PureCloud platform every week, with nearly 130 this year to date. A few highlights include: Analytics: New filter, save and export capabilities provide customers with virtually limitless ways to view, filter and refine data. Digital: Support offered for SMS text interactions, Facebook Messenger, LINE, and Twitter. Workforce Management: The first-ever AI-powered automated forecasting and scheduling service for contact centres generates results with proven accuracy of 95%-97%. Embeddable Framework: Using this simple plug-and-play framework, now the PureCloud user interface can be embedded into third party applications, such as a customer relationship management (CRM) system. Premium Client Applications for the PureCloud platform: More than 60 PureCloud integrations are available, and over half of PureCloud customers are using one or more. Customers can also access a free trial of third-party Premium Client Applications directly through the Genesys AppFoundry, allowing customers to go from installation to setup in less than five minutes. Launched globally in 2015, the PureCloud platform is flexible, open, feature-rich, and built for rapid innovation, providing organisations with a future-proof solution for quickly scaling to meet customer growth. Recently, Genesys was recognised as a “Leader” for its PureCloud platform in “The Forrester Wave™: Cloud Contact Centers, Q3 2018” report. Forrester Research, Inc., a leading global research and advisory firm, looked at current product offering, strategy, and market presence. Download your complimentary copy of The Forrester Wave: Cloud Contact Centers, Q3 2018. *A commissioned Total Economic Impact™ of Genesys PureCloud study conducted by Forrester Consulting on behalf of Genesys, December 2017. More information: BECA TARGETS FEDERAL MPS IN FRESH NEW ADVOCACY CAMPAIGN FOR BUSINESS EVENTS 2018-12-03T08:06:18Z beca-targets-federal-mps-in-fresh-new-advocacy-campaign-for-business-events-1 Media release: 3 December 2018 BECA TARGETS FEDERAL MPS IN FRESH NEW ADVOCACY CAMPAIGN FOR BUSINESS EVENTS BECA urges government to provide assurity for policy and funding via six key pillars Members of the Business Events Council of Australia (BECA), launched a pre-election campaign at Parliament House in Canberra last week calling on Members of Parliament to unequivocally support policy and funding of the sector. A delegation of business events industry leaders met with 12 key MPs and their advisors, from all sides of politics, with a united message about the need for a strong policy for business events and additional funding through Tourism Australia. BECA has called on the Coalition, Labor and other parties to launch a policy for business events ahead of the May Federal election covering six key areas. Chairman of BECA, Matt Hingerty, said the mission to Canberra was a vital step in getting the business events sector’s power, scope and potential understood by our Parliamentarians and embedded in policy. “The industry delivered a strong and united message about the importance of the business events sector as a key driver of the Australian economy,” Mr. Hingerty said. “Our delegation was well received as we delivered clear evidence to substantiate the merits of backing business events in order to deliver real benefits to cities as well as regional Australia.” The BECA delegation comprising representatives of all its Member Associations advocated for government support to help reap the opportunities that the business events sector can offer Australia, including generating jobs for life, international trade and soft diplomacy, investment and both regional and national economic development. BECA called for a policy which would include the following six strategies: Extension of the successful Bid Fund Program (BFP), and partnership programs managed by Business Events Australia. BECA calls for increased BEA funding of $10M or $40M within four years. Funding for research; managed by the business events community and Tourism Research Australia in order to benchmark the industry, and quantify the sector’s size, impact and worth. A national infrastructure mapping study to identify the gaps and priorities for business events infrastructure in metro and regional areas. Support to work more closely with VET and higher education sector (namely TAFE) to design courses that match the industry’s needs now, and in the future. Temporary skilled labour visa reform to enable the industry to more easily respond to fluctuating demands with a more flexible temporary visa system. Growth Industries Business Events Team to link our outcomes with those associated with the Industry Growth Centre Initiatives. “While business events stimulate the visitor economy, their impact is more far-reaching than just tourism.” The business events sector stands on its own two feet as a major contributor to Australia’s GDP and provides significant commercial opportunities, jobs and contribution to our reputation as a progressive, innovative and successful nation with which to do business. BECA’s mission to Canberra was designed to carry a strong message that the business events sector must be supported in order to leverage the huge opportunities we can uniquely deliver for our economy and community. “Whilst Australia had a strong reputation hosting business events, our international competitiveness is being compromised by markets in Asia, and we need to act now to curb the impact,” said Mr. Hingerty. BECA visited the offices of the Hon. Mark Coulton MP, the Hon. Josh Wilson MP, the Hon. Craig Laundy MP, the Hon. Trent Zimmerman MP, Senator the Hon. Simon Birmingham, Senator the Hon. Tim Storer, Senator the Hon. Pauline Hanson, the Hon. Anthony Albanese MP, the Hon. Joel Fitzgibbon MP, Senator the Hon. Murray Watt, the Hon. Tanya Plibersek MP. BECA members who attended the government meetings with Matt Hingerty included: Joyce DiMascio, CEO of Exhibition and Event Association of Australasia (EEAA); Robyn Johnson, CEO, Meetings & Events Australia (MEA); Barry Neame for Professional Conference Organisers of Australia (PCOA); Andrew Heibl, CEO, Association of Australian Convention Bureaux (AACB); and Karen Bolinger for International Congress and Convention Association (ICCA). -ends- Notes to editors The Business Events Council of Australia (BECA) is the peak body for the business events sector and represents to government and relevant agencies, issues common to all segments of the industry. The members include: Association of Australian Convention Bureaux (AACB) Australian Convention Centres Group (ACCG) Exhibition and Event Association of Australasia (EEAA) International Convention and Congress Association (ICCA) - Australian Chapter Meetings and Events Australia (MEA) Professional Conference Organisers Association Inc (PCOA) To receive a copy of the BECA pre-election submission document, please contact: Felicity Zadro Images: Karen Bolinger, Joyce DiMascio, Senator the Hon. Pauline Hanson, Andrew Hiebl Barry Neame, Joyce DiMascio, Trent Zimmerman MP, Andrew Hiebl Karen Bolinger, Andrew Hiebl, Robyn Johnson, Minister Simon Birmingham, Matt Hingerty, Joyce DiMascio, Barry Neame Barry Neame, Joyce DiMascio, Joel Fitzgibbon MP, Robyn Johnson, Andrew Hiebl For interviews or more information please contact: Felicity Zadro, Managing Director, Zadro | | +61 2 9212 7867 Rimini Street Expands Investment and Operations in Asia-Pacific 2018-11-16T00:48:31Z rimini-street-expands-investment-and-operations-in-asia-pacific AUCKLAND, NEW ZEALAND, November 16, 2018 – Rimini Street, Inc. (Nasdaq: RMNI), a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products, today announced that it has expanded its operations in the Asia-Pacific region with the launch of its new subsidiary, Rimini Street New Zealand Limited, and the opening of its new office in Auckland to address the growing demand for Rimini Street’s premium, ultra-responsive support services in New Zealand. Rimini Street’s expansion was announced at a gala event held at The Northern Club in Auckland, where clients, local IT leaders and the special guest of honor, Ambassador Scott P. Brown, the U.S. Ambassador to New Zealand, were hosted by Rimini Street’s general manager for Asia-Pacific, Andrew Powell, and Rimini Street corporate senior executives. Growing demand for IT optimisation and a business-driven IT roadmap Rimini Street launched its new subsidiary in response to the region’s increasing desire for software support solutions that can help optimise their IT spend and enable them to liberate significant funding for their business transformation initiatives. Rimini Street already supports nearly 50 clients with operations in New Zealand, including local brands James Pascoe, Spark, 2Degrees Mobile, Refining New Zealand and The University of Auckland. By switching to Rimini Street support from the vendor’s support, organisations have saved up to 90 percent of the total cost of maintenance of their SAP and Oracle software assets and are able to run their current ERP releases with no forced upgrades for a minimum of 15 years from the date they switched support. Rimini Street clients also benefit from the Company’s flexible, premium-level enterprise software support model, including its industry-leading Service Level Agreement (SLA) of 15-minute response times for critical Priority 1 cases. In addition, each client is assigned a Primary Support Engineer (PSE) with an average of 15 years’ experience in their particular enterprise software system, backed by a broader team of technical experts. By switching their support to Rimini Street, organisations are able to take back control of their IT roadmaps with a ”business-driven roadmap” strategy that provides much more flexibility and value compared to the vendor roadmap, allowing CIOs to focus on creating value and providing competitive advantage for growth. “Organisations in New Zealand, both public and private, spend hundreds of millions of dollars every year on their annual enterprise software support and maintenance, yet see little return from this significant spend,” said Andrew Powell, general manager, Asia-Pacific, Rimini Street. “Our conversations with CIOs are squarely focused on how we can help them dramatically lower the total cost of ownership of their stable, mature enterprise systems as part of a hybrid computing model and business-driven roadmap, and as a result, we are experiencing increased demand in the region. With Rimini Street, organisations have the option to break free from the seemingly never-ending upgrade cycle dictated by the vendor’s roadmap – an expensive and disruptive path for companies to undertake just to stay fully supported. With our new operation in Auckland, we are better able to engage with and support organisations in New Zealand who want to significantly cut their software support spend and take back control of their IT roadmaps.” Region at risk of “falling behind” on innovation Recent research from Vanson Bourne, commissioned by Rimini Street, found that enterprises in the ANZ region plan to spend the second-least amount on IT innovation in the world in the next 12 months, and they plan to increase their IT innovation spend by just 6.31% in the 12 months following the survey, well below the global average of 10.94%. “New Zealand is famous for innovation, but it is at risk of falling behind the rest of the world,” continued Powell. “New Zealand CIOs know that it’s important to spend their IT budgets on more than daily operations. With budget pressures between operating costs and the need to invest in innovation, CIOs need to reassess the value of existing support arrangements and explore better software support options designed to provide a greater ROI. Rimini Street enables CIOs in New Zealand to unlock significant savings and redirect that funding into critical innovation initiatives.” To download an eBook summary of the survey, “The State of Innovation: Priorities and Challenges,” click here. About Rimini Street, Inc. Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products. The Company has redefined enterprise software support services since 2005 with an innovative, award-winning program that enables licensees of IBM, Microsoft, Oracle, Salesforce, SAP and other enterprise software vendors to save up to 90 percent on total maintenance costs. Clients can remain on their current software release without any required upgrades for a minimum of 15 years. Over 1,700 global Fortune 500, midmarket, public sector and other organizations from a broad range of industries currently rely on Rimini Street as their trusted, third-party support provider. To learn more, please visit, follow @riministreet on Twitter and find Rimini Street on Facebook and LinkedIn. (C-RMNI) Forward-Looking Statements Certain statements included in this communication are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “may,” “should,” “would,” “plan,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “seem,” “seek,” “continue,” “future,” “will,” “expect,” “outlook” or other similar words, phrases or expressions. These forward-looking statements include, but are not limited to, statements regarding our expectations of future events, future opportunities, global expansion and other growth initiatives and our investments in such initiatives. These statements are based on various assumptions and on the current expectations of management and are not predictions of actual performance, nor are these statements of historical facts. These statements are subject to a number of risks and uncertainties regarding Rimini Street’s business, and actual results may differ materially. These risks and uncertainties include, but are not limited to, continued inclusion in the Russell 2000 Index in the future; changes in the business environment in which Rimini Street operates, including inflation and interest rates, and general financial, economic, regulatory and political conditions affecting the industry in which Rimini Street operates; adverse developments in pending litigation or in the government inquiry or any new litigation; the final amount and timing of any refunds from Oracle related to our litigation; our need and ability to raise additional equity or debt financing on favorable terms; the terms and impact of our 13.00% Series A Preferred Stock; changes in taxes, laws and regulations; competitive product and pricing activity; difficulties of managing growth profitably; the success of our recently introduced products and services, including Rimini Street Mobility, Rimini Street Analytics, Rimini Street Advanced Database Security, and services for Salesforce Sales Cloud and Service Cloud products; the loss of one or more members of Rimini Street’s management team; uncertainty as to the long-term value of Rimini Street’s equity securities; and those discussed under the heading “Risk Factors” in Rimini Street’s Quarterly Report on 10-Q filed on November 8, 2018, which disclosures amend and restate the disclosures appearing under the heading “Risk Factors” in Rimini Street’s Annual Report on Form 10-K filed on March 15, 2018, and as updated from time to time by Rimini Street’s future Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings by Rimini Street with the Securities and Exchange Commission. In addition, forward-looking statements provide Rimini Street’s expectations, plans or forecasts of future events and views as of the date of this communication. Rimini Street anticipates that subsequent events and developments will cause Rimini Street’s assessments to change. However, while Rimini Street may elect to update these forward-looking statements at some point in the future, Rimini Street specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Rimini Street’s assessments as of any date subsequent to the date of this communication. # # # © 2018 Rimini Street, Inc. All rights reserved. “Rimini Street” is a registered trademark of Rimini Street, Inc. in the United States and other countries, and Rimini Street, the Rimini Street logo, and combinations thereof, and other marks marked by TM are trademarks of Rimini Street, Inc. All other trademarks remain the property of their respective owners, and unless otherwise specified, Rimini Street claims no affiliation, endorsement, or association with any such trademark holder or other companies referenced herein. Invictus and Fashion in the mix for The Business of Events 2018-10-17T01:11:08Z invictus-and-fashion-in-the-mix-for-the-business-of-events Invictus Games, Mercedes-Benz Fashion Week Australia (MBFWA), and the Australian Grand Prix will share the secrets to their success at The Business of Events to be held in Sydney next year. Professional advice about the return on investment using demonstrated business solutions, will be shared by an impressive range of successful and experienced strategy and planning experts when they come together at this in augural event. Among the high calibre speakers will be Executive Director, IMG Fashion Asia Pacific, Natalie Xenita who will reveal the strategy and role MBFWA plays, fuelling the multi-billion-dollar fashion industry. “Fashion is a powerhouse industry that drives annual retail sales of over $9 billion and employs some 77,000 people in New South Wales alone. There is much to share from our approach and I look forward to presenting our story at The Business of Events,” Ms. Xenita said. “MBFWA’s successful growth strategy has helped boost commercial significance of the fashion industry, aiding both national and local economies, and extending audience reach beyond the event. What’s more, all stakeholders enjoy a strong return on investment.” Ms. Xenita said over 23 years, MBFWA has emerged as the preeminent fashion event in Asia-Pacific – but success didn’t happen overnight. “After heavy investment by IMG to elevate the overall experience, from sponsorship activations to designer selection and global audience engagement, I’m proud to share our model of success at The Business of Events.” Conference organiser Gary Daly, Managing Director, Exhibitions & Trade Fairs, said harnessing how Australia’s biggest and best events are successfully managed by the specialists who drive business growth, from planning through to execution, will be the cornerstone of The Business of Events. “Key solutions will be on offer from the experts who sit in the hot seats of Australian’s most recognised events,” Mr Daly said. “Global attention from the business world will be on Sydney, as the Invictus Games kick off this week. This is the result of a significant amount of high-level business planning and execution. The Business of Events, will be where the Invictus Games CEO, Patrick Kidd, can share his learnings from the success of the games from a global and local perspective.” The inaugural conference, The Business of Events, will take place in Sydney on 7-8 February 2019, will host in-depth discussions around the theme, Powering Growth, exploring how to identify new business, increasing the bottom line, the future of major events and how to ensure business growth. Keynotes, plenaries and flexible break-out sessions will allow delegates to create a bespoke conference experience to maximise their investment. Speakers, strategically invited from key sectors, will provide diverse, forward-thinking insights in a unique two-day program. Alongside international keynote, Laura Schwartz, former White House Director of Events, high-calibre confirmed speakers include: Natalie Xenita, Executive Director, IMG Fashion Asia Pacific Patrick Kidd, CEO Invictus Games, Sydney 2018 Penny Lion, Executive General Manager of Events, Tourism Australia Andrew Westacott, CEO, Australian Grand Prix Terese Casu, CEO, Sydney Gay and Lesbian Mardi Gras Helen Sawczak, National CEO, Australia China Business Council Damien Hodgkinson, Executive Director, Melbourne Comedy Festival Senior event professionals will have unparalleled access to industry leaders from which to learn about event safety and architecture, sales growth, governance, future business and professional development. Conference organiser, Gary Daly, Managing Director, Exhibitions & Trade Fairs, said speakers will share some insightful key learnings including the market potential for Australia and opportunities for Australian businesses, what we can learn from our international counterparts. He said the optimum learning platforms will offer participants invaluable opportunities to upskill and power growth. “These speakers contribute to the Australian economy through major events and operate in international markets with different policies and jurisdictions, so they know what issues you can face in the international marketplace,” Mr Daly said. The Business of Events will share how to take advantage of Australia’s position within the global marketplace, how to capitalise on an aggressive event strategy and how to power growth.” To purchase tickets, visit The Business of Events will be held at Sheraton on the Park, Sydney, on 7-8 February 2019. Images: 1. Natalie Xenita, Executive Director, IMG Fashion Asia Pacific About Exhibitions and Trade Fairs Exhibitions and Trade Fairs (ETF) is a full-service event organiser with over 35 years’ experience across a diverse range of industries including renewable energy, automotive, business events, construction, oil and gas, entertainment technology, irrigation, manufacturing, travel and lifestyle. They have a long history of working collaboratively with organisations to produce innovative conferences and exhibitions to support their business objectives. They have become a trusted provider in their ability to contribute to organisations and the value of their events. They have offices in Sydney and Melbourne, however their teams are on the ground wherever the event is being planned, sold, marketed and delivered. They deliver conferences around the world. ETF’s motto is Experience, Expertise, Enthusiasm which reflects their approach to managing events and developing the relationships which underpin them. -ENDS-