The PRWIRE Press Releases https:// 2021-01-02T09:45:28Z ELDO Talk About Wearing Face Coverings at Alert Level 1 in NZ 2021-01-02T09:45:28Z eldo-talk-about-wearing-face-coverings-at-alert-level-1-in-nz As we are all aware, at Alert Level 1, there is still a risk of COVID-19 returning to the community, and ELDO encourage you to wear face coverings on public transport and when you cannot maintain physical distance in crowded indoor places, like in supermarkets.    You legally must wear a face covering when you’re travelling on a domestic flight anywhere in New Zealand  — this does not include private flights, so be prepared by having a supply of face coverings for everyone who usually lives in your household, and add some to your household emergency kit.    In Auckland, face coverings legally must be worn on all public transport to, from and through Auckland — including on long-distance bus and train journeys, as well as Auckland ferries. Face masks must also be worn by Auckland taxi and ride-share drivers — while it’s not compulsory for passengers to wear them, we strongly encourage you  to.    People often wear masks to protect themselves, but it is suggested that a stronger public health rationale is source control to protect others from respiratory droplets. This approach is important because of possible asymptomatic transmissions. There are mechanistic reasons for covering the mouth to reduce respiratory droplet transmission and, indeed, cough etiquette is based on these considerations and not on evidence from clinical trials.    Finally, mass masking is underpinned by basic public health principles that might not have been adequately appreciated by authorities or the public. First, controlling harms at source (masking) is at least as important as mitigation (handwashing). The population benefits of mass masking can also be conceptualised as a so-called prevention paradox—i.e., interventions that bring moderate benefits to individuals but have large population benefits.    The ELDO team look forward to offering you their outstanding service in the near future, and for more information on disposable PE aprons, disposable surgical face masks and buying surgical masks please go to http://www.eldocare.com .  DJ Khaled Announces Another One With His Entrance Into The CBD Lifestyle & Wellness Sector 2020-12-16T14:39:38Z dj-khaled-announces-another-one-with-his-entrance-into-the-cbd-lifestyle-amp-wellness-sector      The Music Mogul Partners with Endexx Corporation to Launch a Premium CBD Company in 2021 Cave Creek, AZ, Dec 16, 2020 - (ACN Newswire) - via NewMediaWire - Endexx Corporation (OTC: EDXC): Music magnate, mega producer and GRAMMY(R) Award-winning artist DJ Khaled announces his entrance into the CBD industry. Inspired by his personal wellness journey, Khaled, in partnership with Endexx, a leading producer and manufacturer of hemp-derived CBD wellness products, will introduce his new company and debut the first collection in 2021.                                                                                                  DJ Khaled                                                                                 Although most well-known for his contributions to the music world, the self-made businessman turned international music icon is also a dedicated family man -- committed to instilling the importance of health and wellness into everyday life. Grateful to be a father, he released two albums in honor of his children, Father of Asahd in 2019 and Grateful in 2017. With all of these blessings, Khaled continues building his legacy and success by focusing his energies on the health and wellness sector. "As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard and a passion for success. CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day," says DJ Khaled. "I was drawn to Endexx Corporation because they're an innovative company that has proven they have the keys to deliver consistent, top of the line, high-quality products.""We are excited to announce our partnership with DJ Khaled," stated Todd Davis, CEO of Endexx Corporation. "Khaled's knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen. We understand and share the values that a brand goes beyond physical products; it needs to help people feel good about themselves and be part of a day-to-day lifestyle."Miami based IMPACT Brokers, the third party in the joint venture, will be spearheading sales and integrated marketing efforts on behalf of the brand. "We are committed to accelerating innovation and diversity throughout this developing industry while offering strategic guidance to best-in-class CBD suppliers. IMPACT Brokers sits at the forefront of culture and has the ability to predict industry trends. We look forward to taking this newest business nationwide," says Ryan Stender, CEO of IMPACT Brokers.The hemp-derived, cannabidiol-rich collection is anticipated to launch in early 2021.About DJ KhaledFor over two decades, the very mention of DJ Khaled has implied an elevated level of musical greatness, entrepreneurial excellence, and cultural impact. You've heard him across a GRAMMY(R) Award-winning multiplatinum catalog, seen him in blockbusters such as Bad Boys For Life, caught him on the cover of Rolling Stone, watched him on numerous television programs, and felt his presence from the streets all the way up to the Barack Obama White House. He has achieved dozens of multiplatinum and gold certifications, including the sextuple-platinum Billboard Hot 100 #1 "I'm The One" [feat. Justin Bieber, Quavo, Chance the Rapper, & Lil Wayne], quadruple-platinum "Wild Thoughts" [feat. Rihanna & Bryson Tiller], and double-platinum "No Brainer" [feat. Justin Bieber, Chance the Rapper, & Quavo]. The latter propelled his 2019 album, Father of Asahd [We The Best Music Group/Epic Records], to the top of the charts. Not only did it garner a platinum certification, but it also became his third consecutive Top 2 debut on the Billboard Top 200 and emerged as the "#1 Most-Streamed Record" upon release. To date, he has moved 20 million singles and 6 million albums in addition to gathering 4 billion-plus streams.Not to mention, he launched We The Best Music Group - a record label, management, publishing, and production company and in-demand studio. As a committed philanthropist, he founded his 501(c)3 organization The We The Best Foundation. It uplifts individuals throughout underserved communities across the United States and supports various non-profits. He has supported the fight against COVID-19. U2 frontman Bono recruited him as the first social media ambassador for Project Red, and he serves as the national spokesperson for Get Schooled. Now, the power of this legacy defines his thirteenth full-length album - which bears his birth name - Khaled Khaled [We The Best Music Group/Epic Records], preceded by two chart-busting bangers alongside frequent collaborator Drake, namely "POPSTAR" and "GREECE."About Endexx CorporationEndexx Corporation, a/k/a CBD Unlimited, through its operating division CBD Unlimited, develops and distributes all-natural CBD products derived from cannabis sativa plant (Hemp), containing less than 0.01% THC. Its products range from oils, capsules, topicals, and pet products, all with the shared purpose of therapeutic and pain relief for humans and pets. Phyto-Bites are CBD soft chews for animal use that are formulated to promote health and support the reduction of separation anxiety, pain, and inflammation. The science behind these products involves over half a decade of clinical research in the field and lab work to provide accuracy in dosage and delivery of optimal absorption per serving.About IMPACT BrokersFounded in 2020, IMPACT Brokers provides total brand management services that deliver authentic connections between clients and the consumer. Through innovative strategies IMPACT provides unmatched access to an expansive network of over 300,000 unique retailers across North America. With over 75 years of collective experience in consumer-packaged goods, beverages, wine and spirits, hospitality, and entertainment, the company turns products into legacy high value brands. The long-standing relationships ensure best in class CBD suppliers get their products on and off the ever-evolving retail shelf.Media Contacts:IMPACT BrokersJessica MeiselsEmail: jmeisels@impact-brokers.comEndexx Corporation:Todd Davisendexx@endexx.com480-595-6900 Sentient creates "SentOx", an oxygen machine in a briefcase to treat COVID-19. Our Goal : To Save One Million Lives 2020-12-10T04:26:27Z sentient-creates-sentox-an-oxygen-machine-in-a-briefcase-to-treat-covid-19-our-goal-to-save-one-million-lives Melbourne— 10 Dec — Sentient Bionics has created a low-cost, hand-portable “Oxygen machine in a briefcase”, called “SentOx”, to help treat developing-world patients with COVID-19 and other curable respiratory diseases. Its goal is simple: To SAVE ONE MILLION LIVES. In March 2020, Sentient’s founder and Managing Director, Dr Paul Boxer, forecast an oncoming tsunami of COVID-19 cases in the less-developed countries, such as India, Pakistan and Indonesia. The Sentient team of engineers rallied to embark on a philanthropic project to help them. “We didn’t want to be sitting safely in Australia watching millions die in the poorer countries and knowing we could’ve done something to help,” said Dr Boxer. “Nine months later, we’re building our Oxygen Concentrators.”   Why an Oxygen Concentrator? Like many teams wanting to help, Sentient first looked at building mechanical ventilators. The team researched peer-reviewed articles published in respected medical journals and discovered that the more important need was Oxygen Therapy, not ventilators. So, they set about designing and building their own low‑cost Oxygen Concentrator for low-resource hospitals and clinics. An Oxygen Concentrator takes in normal air and removes the nitrogen, leaving mainly concentrated oxygen, which is suitable for treating patients with COVID‑19, as well as malaria, asthma and curable respiratory diseases like childhood pneumonia, which alone kills more than 600,000 children per year. The result was “SentOx”, a low-cost, rugged, hand-portable “Oxygen machine in a briefcase”, that meets the WHO (World Health Organisation) specification for Oxygen Concentrators. The first batch has been made in Melbourne and Sentient are now scaling up the production to meet their goal of getting over 7,000 SentOx machines to where they’re needed most. Each machine costs around A$800 (US$590) and can treat up to 200 people over the next 18 months, potentially saving around 150 lives. That’s about $5 per life. How many lives would you save at that price? So far, the company has funded the project internally, but is now looking for sponsors and donors to help fund the machines. People wanting to help the developing world fight COVID‑19 can fund the build and delivery of one, or more, of the machines, or even part of a machine, by donating on the GoFundMe page (GoFundMe SentOx) or via direct EFT (Visit www.SentientOxygen.net). Negotiations for volume production are already well underway with partners in Indonesia. The company also plans to supply machines to India and Africa and is looking for like‑minded, ISO‑certified partners to help make that happen. “Our goal is to save one million lives. It’s a huge task but we’re highly motivated and on track to make it happen.” ### Sentient Bionics Pty Ltd is a Melbourne-based, private Australian technology development company incorporated in 2015 to develop innovative, low-cost, robotic hands for prosthetics and robotic research. Sentient Oxygen Pty Ltd is an Australian Not-For-Profit company incorporated in 2020 as a charitable entity to manage charitable donations and sponsorship solely for the direct funding of the build and delivery of SentOx machines. Both companies are part of the larger Sentient group of companies, established in 1999 and headquartered in Port Melbourne, Australia, with offices in the UK and USA.   For more information, press only: Dr Paul Boxer +61 407 368 005 paulb@SentientBionics.com www.SentientOxygen.net 3 ways to get creative with coffee this Christmas 2020-12-03T03:48:34Z 3-ways-to-get-creative-with-coffee-this-christmas 22 sleeps to go until Christmas Day! According to JURA Australia, now is the time to start meal prepping, sharing a cocktail amongst friends, and even getting creative with homemade gifts - all featuring coffee from their award-winning S8. JURA Australia’s top 3 ways to use coffee this year include: 1. Homemade gifts: Make mum a coffee scrub by simply mixing, 1 JURA espresso, 2 tbsp ground coffee, 1 tbsp brown sugar, 1 tbsp coconut oil and 1 tbsp desiccated coconut. Or, be adventurous and create coffee-infused homemade candles, other than the coffee grounds you’ll need, wax, a wick, a container and a skewer. 2. New Christmas cocktail: The team at @gastrology.co have created their new JURA espresso mudslide cocktail just in time for the festive season. All you need is 2 shots of JURA espresso, 2 shots Irish cream, 3 shots of vodka and ice. Firstly, mix the ice, cooled espresso, Irish cream and vodka and shake for 10 seconds and pour into glasses, then top with coffee ice cream. Enjoy! 3. Cooking with coffee: @lisaeatworld’s latest coffee-infused recipe is the Coffee Balsamic Vinaigrette. The ingredients include 2 tbsp brewed JURA coffee (cooled), 1 tbsp balsamic vinegar, 1 tbsp Dijon mustard, 1 tsp honey, 1/2 shallot, minced and 1/4 cup extra virgin olive oil. Simply whisk together all the ingredients in a small bowl and season with salt and add more oil and honey to balance according to taste. About the JURA S8 – RRP $2,790: A 4.3” high-resolution colour touchscreen display. 15 different specialties at the touch of a button including flat white. Graphics and animations show every step of preparation. Professional fine foam frother for the ultimate smooth milk texture. Control via smartphone or apple watch with the JURA Operating Experience (J.O.E ®) Coffee App. Built with premium materials including a bean container cover made of hand-polished die-cast zinc. JURA’s range of fully automated coffee machines are available now online at www.au.jura.com as well as selected independent and specialty outlets. About JURA: JURA’s products stand for innovation, ease of use and sustainability. JURA believe in the perfect cup of coffee, using fresh beans, freshly ground and extracted at the touch of a button. The product range includes both machines for domestic use and professional models for the office and food service industry. In recent years the long-established Swiss brand has grown to become a global player, operating in around 50 countries. 2021 interiors predictions with Justine Wilson 2020-12-02T00:43:44Z 2021-interiors-predictions-with-justine-wilson 2021 is set to be all about and earthy and raw interiors. Justine Wilson, leading property stylist and founder of Vault Interiors predicts that interior styling in 2021 will come back to nature. Whether it's broken stone to natural elements of rattan and cane and the use of recycled materials, next year it all about embracing raw-looking designs with crisp white interiors. Justine Wilson says, “There has been a major shift over the past 12 months to getting back to nature, looking for ways to be more sustainable and generally becoming more minimalistic when it comes to styling. For many that feeling of nature combined with neutrals creates a sense of calm and prosperity, at least it does for me!” Justine’s top five interior trends for 2021 include: 1. Broken stone/crazy paving: This will be a big trend, it's where slabs of stone like terrazzo, terracotta, marble, or slate tiles are broken into random pieces and laid in a haphazard way creating a natural-looking pattern. It’s an earthy look that’s was popular in the 80’s, and that I see it used in modern boho-style homes, hotels, and retail spaces. 2. Natural elements: Rattan, cane and woven materials will continue to dominate, especially in furniture and lighting design. These raw-looking natural designs will be paired with crisp white interiors. 3. Rendering interior walls: The use of a sand bag creates a rustic effect similar to what you would find in the Greek islands or externally like on a Spanish revival style home. Think white or beige as the colour of choice, but this will be applied inside in main living areas and bathrooms. 4. Curves and arches: These will be very popular, especially in furniture and joinery design. New build homes will have arched doorways and windows as key design features. 5. Recycled timber beams: These will be big, I see these being integrated in ceiling design to create the look of a rustic warehouse or farmhouse style but paired with modern colours and joinery. They will also feature in external architectural elements such as pergolas or outdoor breezeways. “When it comes to interior accents colours, these will remain inspired from natural elements and earthy tones so think olive tones, rust tones, soft blues and beige and sand tones,” adds Justine. For more styling tips go to: www.vaultinteriors.com.au Change your mood with GO2’s 100% Natural Inhaler Sticks 2020-12-01T03:36:19Z change-your-mood-with-go2s-100-natural-inhaler-sticks GO2, the inhaler stick that’s been changing the mood of a nation one sniff at a time is launching in Australia. The 100% natural essential oil inhaler sticks have been formulated to help users to relax, fall asleep, focus and energise, perfect for hard-working consumers, parents with small children, athletes and even students struggling to juggle a social life and their studies. The brainchild of UK brothers Marc Shipman, a former freestyle wrestler and entrepreneur, and Benjamin Shipman, the GO2 range of inhalers have been created in conjunction with aromatherapy experts, industry leaders and university researchers. Marc says, “Having felt the strains of trying to juggle various aspects of my own life personally, from running a successful business to being there enough for my family, I couldn’t have discovered essential oils at a better time. We spent over two years extensively researching essentials oils and perfecting our blends to ensure that we could provide an easy and affordable solution that works.” GO2 controls and checks the geographical origin of each plant, the distillation process, and the essential oil itself. The 100% natural, synthetic-free and cruelty-free inhalers can be used by anyone, anytime and are scientifically proven to work. The GO2 Essential Oils Range: ENERGY…LIVE LIFE | RRP $9.95: Formulated to support performance, whether it’s for sports or just a plain old recharge. The ENERGY inhaler features eucalyptus to uplift and promote clear breathing, peppermint to stimulate and aid focus, and lemongrass to combat feelings of fatigue. Try it before a workout, sports match, or just to kick off the day with a boost. FOCUS…YOU GOT THIS | RRP $9.95: Enable the brain to work with 100% clarity, concentration and stay on the ball. The FOCUS inhaler combines rosemary to support memory function, peppermint to stimulate and aid focus, and lime to naturally uplift the body and mind. Try it before a test or at school, use at work, or keep it handbag or book bag ready. B.CALM…AND BREATHE | RRP $9.95: Promote inner peace and feel the tension melt away. The B.CALM inhaler features cardamon to promote feelings of calmness and warmth, lavender to relax and soothe the body and mind, bergamot to promote inner calm, and sweet orange to deeply relax and promote wellbeing. Try keeping it in the car for tense traffic moments or use it at the office or home when stress hits. SLEEP…NIGHT NIGHT | RRP $9.95: This innovative inhaler stick is for those who want to naturally promote sleep with ease. The SLEEP inhaler combines lavender to relax and soothe the body and mind, red mandarin to support restful sleep, and frankincense to promote a sense of inner peace and contentment. Perfect for everyday use or try packing it along on holidays and airplane journeys. “To date, we’ve had so many people worldwide, from all walks of life, who are living with our GO2 inhaler sticks day today who have given us such an incredible feedback; it’s helped everyone from parents to teenagers, students to athletes quite simply everyone!” said Marc. The GO2 range of 100% Natural Inhalers are available now at an RRP of $9.95 from selected pharmacies Australia-Wide and Online. www.mstx.com.au It’s Bushfire season – Be “air smart” and “lung smart”. 2020-11-27T21:13:04Z it-s-bushfire-season-be-air-smart-and-lung-smart-1 This time last year, Australians were bracing themselves for the onslaught of unprecedented bushfire events, with air pollution up to 11 times the base 'hazardous' level.1 This resulted in smoke-related health costs estimated at $1.95 billion according to the Australian Institute of Health and Welfare's Australian bushfires 2019–20: Exploring the short-term health impacts released this week.2  As an “air smart” public education campaign is considered by the NSW Parliament, maintaining respiratory health is becoming a priority for many Australians, with many considering what immediate steps can be taken now.1,3     The proposed “air smart’ public education campaign, similar to the established “sun smart” campaign, would be designed to manage and interpret the health risks associated with exposure to poor air quality.  It is one of the six recommendations of Report 54: Health impacts of exposure to poor levels of air quality resulting from bushfires and drought recently tabled in the NSW Legislative assembly.1  No one is disputing that these events had direct impacts on the respiratory systems of countless Australians – with adverse health effects such as irritated eyes, nose and throat to worsening symptoms associated with asthma and other lung conditions (such as COPD).2,4,5 At the national level, the CSIRO is currently working on rolling out an AQFx (air quality forecasting system) to benefit all Australians. This system currently only anticipates health hazards across NSW and Victoria, including  bushfire and prescribed burn smoke, wind-blown dust and urban sources of pollution.6 So what can everyday Aussies do now to be “lung smart”   Australian functional breathing expert, Dr Rosalba Courtney, has seen first-hand how the last year has impacted people’s wellness generally. “COVID-19 and the chaos of the bushfire season has made many people more aware of the importance of good breathing and healthy lungs. Luckily, we can do breathing training to improve the resilience of our lungs,” said Dr Courtney, speaking from her Breathe and Body clinic on Sydney’s Northern Beaches. While it will take government efforts to co-ordinate a unified approach to national alerts around air quality and to implement the “air smart” campaign, being “lung smart” is something that everyday Australians can do right now, especially as many regions are again placed on high alert for bushfire activity.  “It’s not just the smoke, or the fact we haven’t been able to move as much as we’d have liked, the stress and anxiety the changing world has caused has had a big impact upon how we breathe. Using the right tools, techniques and devices, you can train your respiratory muscles to be stronger and more efficient. Even the benefits of warm, moist air should not be overlooked as a way to improve your respiratory health. Research shows that Respiratory Muscle Training, or RMT, can improve fitness and breathlessness in people with chronic lung conditions,” says Dr Courtney.7,8 “Steam has been used to loosen tight phlegm from the airways for years, and while not every Australian has the easy access to saunas as they do in Finland, there are some innovative devices developed in Europe that have been designed to combine the traditional benefits of Nordic steam with home-based RMT,” said Dr  Courtney.8,9 Dr Courtney is one of the first Australian health care professionals to investigate the benefits of the WellO2, an at-home Nordic steam breathing device.   “Devices such as the WellO2 offer a novel approach to RMT as it combines the benefits of warm steam with respiratory muscle strengthening to assist the lungs” said Dr Courtney. With pollution a major trigger for those living with respiratory concerns, and Australians again preparing for potentially adverse air quality issues caused by summer bushfires, now is the perfect time to take better care of your lungs, and discover how to breathe better.    So this  summer, remember to Slip, Slop, Slap and Steam. Dr Courtney’s Top 5 “Lung Smart” Health Tips 1. Stay Hydrated – “It might seem simple but drinking enough water each day is as important for the lungs as it is for the rest of the body,” Dr Courtney explains. According to Dr Courtney, keeping well-hydrated helps maintain the health of the mucosal lining in the lungs.  2. Slow relaxed breaths – “The day-to-day stress of life, the looming threat of more bad air quality and the anxiety of the pandemic has meant a lot of us hold tension in the breathing muscles as well as the rest of the body. Stress tends to make people breathe more quickly. Slowing the breath down is one of the best ways to relax while also improving the ability of our lungs to take up oxygen,” says Dr Courtney.   “Deep breathing helps you to expand and allow your lungs to reach their full capacity. As you slowly breath in, place your hand on your belly and feel the push of air into your diaphragm, allowing your ribs to open and your upper chest to expand and lift,” says Dr Courtney. 3. Nasal breathing –  Our nose is an important part of the respiratory system. It warms and humidifies the air we breathe and protects the airways from allergens, pollutants and pathogens. Nasal breathing also tends to make our diaphragm work better. “An easy way to improve the health of the whole respiratory system is to breathe through the nose.  The more you train yourself to  breathe nasally, during exercise and rest, the easier it becomes,” says Dr Courtney. 4. Sit Straight, Stand Tall and Breathe with the Diaphragm – “Our lungs themselves are soft structures, so making room for them to expand and contract as you breath is incredibly important,” says Dr Courtney.  With increasing time at the desk thanks to the home-office realities, slouching and poor ergonomic office design has meant people are not sitting as straight, and as a result not allowing their lungs and rib cage to expand appropriately.  Breathing patterns can become abnormal with excessive use of our upper rib cage which leads to insufficient use of the diaphragm during breathing. “An easy way to address this, is to stop every  hour or so  in your chair, relax your shoulders and while relaxing direct your breath into the lower ribcage and belly,” she says.  5. Invest in a breathing trainer – Lung fitness changes over time. The breathing capacity of adult lungs declines, as does the power of adult respiratory muscles, as we age. But just as we can strengthen other muscles in our bodies, we can also strengthen our lungs with RMT. Steam plus RMT may assist to increase in the strength of respiratory muscles and improve pulmonary gas exchange. Breathing exercise devices come in a range of styles and are beneficial not only for those experiencing ongoing respiratory concerns, but for individuals looking to engage in conscious breathing for everyday general wellness.    ENDS Expert available for comment:  ·       Dr Rosalba Courtney, DO PhD (Breathing). Breath and Body Clinic/ GenBiome  Further information, product images, case studies and interviews are available through:  ·       Susan Hando, Mint Health, on mobile: 0411 711 351 or email: susanh@minthealth.com.au ·       Hannah Heather, Mint Health on mobile: 0405 126 119 or email: hannahh@minthealth.com.au Ref 1. Health impacts of exposure to poor levels of air quality resulting from bushfires and drought / Portfolio Committee No. 2 – Health [Sydney, N.S.W.] : the Committee, 2020. [xii, 103] pages ; 30 cm. (Report no. 54 / Portfolio Committee No. 2 – Health) https://www.parliament.nsw.gov.au/lcdocs/inquiries/2580/Report%20no%2054%20-%20PC2%20-%20Health%20impacts%20of%20poor%20air%20quality.pdf   Ref 2.  Australian bushfires 2019–20: Exploring the short-term health impacts Australian Institute of Health and Welfare. November 2020   Ref 3. Lung Health and Attitudes to Wellness – an Australian perspective. November 2020 (A Survey of 55 Australians, prior to embarking on a 6 week trial of WellO2.)  Ref 4. Australian Government’s Health DirectWebsite  https://www.healthdirect.gov.au/bushfires-and-your-health#health-risks and https://www.healthdirect.gov.au/blog/do-face-masks-protect-you-from-bushfire-smoke   Ref 5. The Breathing problems up due to bushfires published by NSW Health 13 November 2019 https://www.health.nsw.gov.au/news/Pages/20191113_00.aspx   Ref 6. CSIRO Smoke forecasting for bushfires and prescribed burns (case study) May 2020 https://www.csiro.au/en/Research/OandA/Areas/Assessing-our-climate/Smoke-forecasting   Ref 7. Severin, Richard et al  Respiratory Muscle Performance Screening for Infectious Disease Management Following COVID-19: A Highly Pressurized Situation; Am J Med 2020 https://www.amjmed.com/article/S0002-9343(20)30347-8/fulltext            Ref 8. Chronic obstructive pulmonary disease (COPD) is common in Australia and treatment options for advanced disease are limited.  Newer interventions including steam therapy are being evaluated in patients with advanced COPD and are likely to become available in the future. https://respiratorymedicinetoday.com.au/2017/may/regular-series/bronchoscopic-procedures-copd-breath-fresh-air   Ref 9. In August 2020, the ethical committee of the University of Tampere approved a six-month clinical study to monitor the use of RMT and steam inhalation (using the WellO2) in 60 patients with COPD and asthma, comparing the results against a baseline of muscle strength measured prior to starting use of the WellO2, again after one month of use and then followed up in a further five months to see how respiratory muscle strength has been retained.  Initial results are due in December 2020.    https://ichgcp.abr.dev.mezhbank.kiev.ua/clinical-trials-registry/NCT04584398 GIVE THE GIFT OF SOUND THIS CHRISTMAS 2020-11-26T03:47:19Z give-the-gift-of-sound-this-christmas Hearing loss can have an enormous impact on a person’s overall quality of life, whether enjoying the laughter of grandchildren and loved ones, or simply taking in the wonderous sounds of nature and everyday life. After the year that has been, the gift of clearer sound, appreciating connections with loved ones is sure to bring delight to the hearing impaired this holiday season.   In Australia around 3.6 million people suffer from hearing loss and 1.3 million people live with a hearing condition that could have been prevented. Untreated hearing loss can negatively impact quality of life.   Please find attached a media announcement that would make an uplifting and positive piece, especially for older hearing impaired people who may be entitled to the new product for free under the HSP program*    To find out more about the latest hearing solution from Unitron, I am able to arrange an interview with Irene Kalligeris, Product & Audiology Manager, Unitron Australia, however the attached release will also stand well on its own.    Images and video (if required) to accompany the story can be found at https://bit.ly/3m8gh4U   We are also able to provide contact details for an Australian Senior using the Discover Next platform , as well as US video file footage of seniors trying the Unitron devices and Discover Next platform for the first time.   Background health information and sources if required:  According to a study published in the Lancet on July 30, 2020, hearing loss is the largest modifiable risk factor against dementia, with mild hearing loss doubling the risk, moderate hearing loss tripling the risk and severe impairment increasing the risk by up to five times[1].Other studies have found that hearing loss is also associated with loneliness and social isolation which can have important implications for the cognitive and psychosocial health of older adults.[2]   *Pensioners and veterans will need to check their eligibility under the HSP with their hearing care professional.     Please contact Fiona Hamann on 0415 191 659 or fiona_hamann@hamanncommunication.com to arrange an interview or if you have any further questions. [1] https://www.thelancet.com/article/S0140-6736(20)30367-6/fulltext [2] https://journals.sagepub.com/doi/10.1177/0194599820910377 GIVE THE GIFT OF SOUND THIS CHRISTMAS HIGH TECH HEARING DEVICE PROVIDES ENHANCED SOUND QUALITY  Canadian hearing aid manufacturer, Unitron, has recently introduced an expanded family of hearing instruments on their new Discover Next platform, offering the latest technology with comfort and style, based on award-winning designs. Included in the new range are behind-the-ear (BTE) hearing devices and in-the-ear (ITE) devices.   Products and accessories on the Discover Next platform*: ·       MoxiTM Move R – RIC (receiver-in-canal) with lithium-ion rechargeable battery  ·       MoxiTM Jump R (with telecoil option) – RIC with lithium-ion rechargeable battery ·       MoxiTM Fit – RIC with 312 battery. ·       StrideTM P R – BTE (behind-the-ear) with lithium-ion rechargeable battery ·       Stride M – BTE with traditional battery ·       Insera W 312 directional ITE  (in-the-ear) with MFA connectivity and traditional battery ·       Insera 312 Omni – ITE with traditional battery ·       Insera 10A Omni – smallest ITE on the Discover Next platform with traditional battery  ·       Equalizer – A new feature on the Remote Plus app lets clients adjust the bass, mid and treble. ·       TV Connector – Watch favourite shows and movies in high-quality stereo sound by wirelessly connecting hearing instruments to the TV or other media devices. ·       Remote Control – A convenient accessory to discreetly adjust volume and switch programs. ·       PartnerMic – An easy-to-use lapel worn mic with integrated AirStreamTM technology streams clear speech. 1 Ozmeral, Hoover, Gabbidon, and Eddins (2018). Development of Continuous Number Identification Test (CNIT). Ear and Hearing submitted for publication. * Compatibility may be limited by product style.   Eligible pensioners and veterans can access selected hearing devices free under the under the Australian Government Hearing Services Program. They should contact their local hearing care professional for more information.    On Discover Next, Unitron has added newer features within its technology to enhance the listening experience further.  Its platform helps wearers determine who is talking, detect the location of their voices, and pick up on subtle cues – such as the intonation and underlying emotion of words – which help improve the overall understanding of meaning in speech**.    [**Ozmeral, Hoover, Gabbidon, and Eddins (2018). Development of Continuous Number Identification Test (CNIT). Ear and Hearing submitted for publication.]   -       Soft speech lift boosts subtle speech cues without increasing the overall level, providing key information to get to the deeper meaning of quiet conversations.    -       Spectral Speech is an exciting new fourth dimension of Unitron’s premium binaural solution for noisy environments, SpeechPro. In addition to automatically applying directionality and preserving localisation cues, Spectral Speech adds further contrast between speech and background and other noise to help clients better understand words and emotions in complex listening situations.   -       Unitron’s new remote adjust feature empowers hearing care professionals (HCPs) to connect with clients outside their clinic. HCPs can adjust settings including gain and compression remotely, and clients can accept the adjustments to be applied to their hearing aids using a smartphone app when and where it’s most convenient.   To find out more about the latest hearing solution from Unitron, or to arrange an interview please contact Fiona Hamann on 0415 191 659 About Unitron Unitron is a global brand that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com. Kinima Physio Therapies Heal a Myriad of Injuries Related to the Holiday Season 2020-11-24T10:07:10Z kinima-physio-therapies-heal-a-myriad-of-injuries-related-to-the-holiday-season Decorating for the holidays and enjoying time with family and friends is a time-honored tradition that brings joy to all. Rob O’Mahony, Co-Director and Senior Physiotherapist at Kinima Physio, knows that there are also some types of injuries that typically increase at Christmas and the practice offers science-based therapies to mitigate pain, rehabilitate, and restore functionality. Kinima Physio provides expert advice and individualized treatment plans for sports injuries, spinal conditions, and to mitigate the potential for injuries in the future. Post-surgical and orthopaedic management, Pilates, dry needling, and running assessments are available to improve functionality and movement. Digital home exercise programs and monitored rehabilitation exercise offer additional convenience for individuals. The stretching and reaching involved in decorating can result in strains, sprains, and overtaxed muscles. Falls from ladders also contribute to a significant number of serious fractures to misalignments that can create chronic pain and disability. Physio Perth City can treat those injuries, along with low back and neck pain through exercise therapies, dry needling, and mobilisation and manipulation. Imbibing of alcoholic beverages typically increases during the holidays and drinking can result in a loss of equilibrium and slower reaction times. Physio West Leederville heals and rehabilitates injuries resulting from trip, slip, and fall accidents encompassing damage to bones, muscles, ligaments, joints, and tendons. Even the gifts given to loved ones can result in minor or catastrophic injuries. Serious injuries can result from something as simple as stepping on a child’s building block to trying out a skateboard and physio Perth treats injuries to children and adults. The practice’s professionals regularly manage and treat injuries that includes dislocations and stress fractures, along with providing pre- and post-operative rehabilitation. Kinima Physio understands that the holidays are a time for celebration and wants individuals to do so safely. If an injury does occur, the practice provides a comprehensive range of treatments, therapies, assessments, and monitoring. A custom treatment plan is created for each individual to ease pain, restore functionality, and safety evaluations can aid in preventing hospital readmissions. About Kinima Physio At Kinima Physio, we integrate clinical excellence with a unique client experience to create a local health movement that empowers as many people as possible. With 25 years of combined experience in the physiotherapy and health industries, including elite sports and orthopaedics, we offer the latest evidence-based treatment programs to instill clarity and understanding, restore function and confidence, and drive high performance. Connect with us on Instagram and Facebook. Media Contact Kinima Physio Website: www.kinimaphysio.com.au 10,000 orgasms in 48 hours 2020-11-23T08:07:56Z 10-000-orgasms-in-48-hours Australia’s leading online sex toy retailer wildsecrets.com.au is getting Aussies set for a summer of fun in the bedroom with this week’s Black Friday sale event. Prices on some of wildsecrets.com.au most popular sex toys are slashed by up to 60 per cent for adults wanting to boost their sexual fitness during the 48-hour Wild Secrets Black Friday sale. Headlining the list of more than a dozen ridiculously discounted sex toys for women, men and couples is the world’s best-selling sex toy, the Satisfyer Pro 2 with Vibration clitoral stimulator. Millions of this mind-blowing female pleasure toy have been sold around the world, and for 48 hours it is priced at $39.99 – 60 per cent below the normal $99.99 recommended retail price (rrp). “Every day during COVID-19 has been an extraordinary sales day,” says Wild Secrets general manager Will Dobbyn, explaining how over the last nine months sex toys have become the must-have bedroom pet for more than one million cooped-up Aussies unable to physically connect with partners during enforced ISO. “The previous Black Friday sale was a record-breaker for us. But now in a COVID-19 environment where getting out and having fun is difficult, we’re expecting sex toy purchases this Black Friday to be off the charts.” So much so that wildsecrets.com.au is planning to have enough staff on standby to handle an online sex toy purchase every 15 seconds. That’s more than 10,000 sex toy sales over the 48 hours from 00:00 am Thursday November 26 to 11:59 pm Friday November 27. As well as the Satisfyer Pro2 with Vibration, the range of Black Friday promoted and heavily discounted sex toys on wildsecrets.com.au includes the Adam and Eve Wand Massager Rose Gold Edition $57.99 (was $144.99), Adam and Eve Gold-Plated Midnight Rabbit Vibrator priced at $71.99 (was $179.99), and the uber premium Lelo Sona Cruise Sonic Wave Clitoral Stimulator $124.99 (was $249.99), The wildsecrets.com.au online purchasing process is safe and secure, guaranteeing same day processing with discreet delivery of all items anywhere in Australia (or around the world) in non-identifying packaging. Visit Wild Secrets Black Friday sale to find out more.For further information contact:media@wildsecrets.com.auor call 0455 344 431 JURA’s awarding winning year! 2020-11-19T23:37:15Z juras-awarding-winning-year JURA Australia is thrilled to announce two new awards! Today, they have just been awarded Best Coffee Machine in the 2021 ProductReview.com.au Awards for their popular JURA S8 machine, plus they have also taken out the top position in Finder.com.au’s Best Coffee Machine Fully-Automated category for their premium GIGA 6 - which earlier this year also won the Good Design Award for Product Design Domestic Appliances. George Liakatos, JURA Australia’s Managing Director says, “We’re so excited to announce these two new awards for our household category, especially as they are both based on real customer reviews and tried and tested by the experts. The Swiss engineering and attention to detail that goes into our fully-automated coffee machines are what really sets the brand apart from the competition. It’s no surprise to us that both the S8 and GIGA 6 have been recognised by the Australia coffee-drinking community, both models have been extremely popular this year with these models selling quicker than we can get them instore.” About the ProductReview.com.au Annual Awards: The ProductReview.com.au Annual Awards highlight products and services that have been well regarded by the ProductReview community. These awards are judged independently and impartially by the ProductReview Data and Content Team and awards cannot be bought, nor be influenced by commercial relationships. The winners represent the best and most reliable purchasing choices available to Australian consumers in 2020. The JURA S8 was awarded Winner of the Fully Automated Coffee Machine for 2021 due to the fact it scored a Star Score of 4.3 stars overall as well as the positive reviews posted during 2020. The S8 notably also scored 4.9 stars for its build quality, ease of use, and milk frothing. About Finder.com.au’s Best Espresso and Coffee Machine list for 2020: Finder.com.au’s 7 best espresso machines in Australia for a range of budgets are compiled by their editorial team selecting the products on the list based on actual customer reviews. For each category, they carefully selected parameters based on their research and identify the espresso machines with the highest review score within those parameters. Finder.com.au described the JURA GIGA 6 an ultra-automatic espresso machine with every bell and whistle you could possibly want. It makes 28 different types of coffee and has two grinders that can hold two different types of beans at once. Even though it's an automatic machine, the settings are fully customisable, so you can adjust the temperature, foam and strength of your coffee to get your perfect brew each time. JURA’s range of fully automated coffee machines are available now online at www.au.jura.com as well as selected independent and specialty outlets. About JURA: JURA’s products stand for innovation, ease of use and sustainability. JURA believe in the perfect cup of coffee, using fresh beans, freshly ground and extracted at the touch of a button. The product range includes both machines for domestic use and professional models for the office and food service industry. In recent years the long-established Swiss brand has grown to become a global player, operating in around 50 countries. Seven tips to improve lung functionality as we age | New Australian white paper highlights respiratory health concerns 2020-11-18T23:13:38Z lung-health-and-attitudes-to-wellness-an-australian-perspective Maintaining respiratory health, especially as we age, is becoming a high priority for many Australians.1 This time last year, Australians were bracing themselves for the onslaught of unprecedented bushfire events, which was quickly followed by a global pandemic. These events had direct impacts on the respiratory systems of many Australians. As a means to being better prepared for inevitable smoke-filled days, the simple art of breathing has become a focus, with Google reporting health-related searches for “breathing exercises” steadily increasing over the past year. A new white paper from Finnish wellness company WellO2 has taken a qualitative look at how Australians, especially those predisposed to common respiratory issues such as asthma and persistent cough have been considering ways to improve their lung health at home. Lung health and attitudes to wellness: An Australian perspective1, surveyed 55 Australians, noting their concerns, views and behaviours over 12 months from August 2019.  The report revealed that participants during this period were affected by several factors – including air pollution caused by bushfire smoke, pandemic-associated lockdowns with limited access to physical activities, chronic and seasonal respiratory conditions and a general sense of being less “well”.   Almost 70% of trial participants were more concerned about their overall respiratory health, with a similar number believing their overall fitness and wellness had declined. “Prior to events such as catastrophic bushfires and COVID-19, people often didn’t appreciate the important role our lungs play in keeping us healthy. People maybe took for granted their ability to simply breathe,” said Dr Anssi Sovijärvi, Department of Clinical Physiology, Helsinki University, Finland. One of the clinical researchers behind the adoption of the international Global Lung Function Initiative (GLI)2, Dr Sovijärvi has interests in asthma and allergic rhinitis, chronic obstructive pulmonary disease (COPD), and environmental pollutants. He has published over 200 scientific papers focusing on the pathophysiology of declined lung function and respiratory symptoms.   “Once pollution particles, like the PM 2.5 particles (often found in smoke from active and smouldering fires), enter the lungs they cause irritation in the airways. This can have a real impact on respiratory health and can lead to an increase in the use of asthma or cough medications, hospital admission and more serious health concerns,3” Dr Sovijärvi explains. Lung fitness changes with age “Lung fitness is something that changes with age. In adults, as they age, the breathing capacity of lungs is declining and the power of respiratory muscles is decreasing,” he said.  “Recovery from severe lung inflammations like COVID-19 will probably be better if the performance of your respiratory muscles is good,”  believes Dr Sovijärvi, referencing a recent article published in the American Journal of Medicine that looked specifically at respiratory muscle performance and its role in recovery from severe lung infections4.   This clinical paper noted that patients exhibiting the most profound baseline respiratory muscle weakness tended to receive the greatest benefit from Respiratory Muscle Training.4 Respiratory Muscle Training – or RMT – is a trusted pressure-based physiotherapy technique that has been shown to improve lung function.  Dr Sovijärvi is also encouraged by the growing clinical interest in using steam to help loosen phlegm from bronchi and help “cough up” trapped irritants, with a new study in Finland looking at an RMT/steam combination in conditions such as asthma and COPD.5,6 Dr Sovijärvi recommends that Australians, especially those with pre-existing respiratory problems such as asthma and bronchitis, or dyspnoea (or breathlessness) for any reason look to undertake regular breathing exercises to help strengthen their lungs.  Dr Sovijärvi’s Top 7 Tips According to Dr Sovijärvi, seven simple things can be done to improve lung functionality as we age: 1.     Regular use of vaporised steam - “spring clean” the surface of the airways   2.     Breathing resistance exercises - breathing in and out against pressure to increase the power of respiratory muscles 3.     Regular sauna visits - inhaling warm and humidified air 4.     Good general hygiene to limit your exposure to respiratory viruses 5.     Maintaining general fitness and a healthy weight – walking is a great aerobic exercise and helps keep a healthy waist circumference, as obesity can be very harmful to lung function 6.     Regular wellness activities – such as Yoga, Pilates and dedicated Breathing classes 7.     Singing – a fun way to exercise your lungs (but while maintaining social distancing of course) Finnish Innovation combines traditional steam and gentle pressure in a modern home-wellness device “Steam has been used to loosen tight phlegm from the airways for years, and while not every Australian has the easy access to saunas as we do in Finland, there are now cost-effective ways to bring the traditional benefits of Nordic steam into your home,” said Dr Sovijärvi. “I have seen how the WellO2, a Finnish innovation that combines traditional steam with gentle pressure, can deliver an easy form of home-based Respiratory Muscle Training.”  While the WellO2 is a wellness rather than a medical product, recent product trials by a group of Australians are positive, reflecting the results from previous European reviews.  Kwang Wee-Oon, from South Yarra in Melbourne, is one of the first Australians to trial the innovative wellness product.  A self-employed Product Manager working in the construction and financial services industries, Kwang had continued to work from home during lockdown, and found the recommended twice-a day exercise schedule easy to fit into his day. Starting with a series of steady inhalation and exhalation exercises morning and night, for around 10 minutes each time, Kwang has gradually increased his routine to around 20-30 minutes daily. “I feel energized after using my WellO2,” he said, admitting that as a direct result of feeling better he has started walking more. I am enjoying walking again. I live opposite the Botanical Gardens, but usually avoid walking there in spring,” said Kwang, explaining how the pollen irritated his lungs. “Since I have been using the WellO2, I have even started walking in the Gardens again - it has been so much easier to cope with the pollen.”  Dr Sovijärvi is pleased to hear of Kwang’s new found love of walking, and believes it is most likely a result of the increase in the strength of his respiratory muscles and improved pulmonary gas exchange.  “Regular use of these breathing tools can help decrease wheezing for asthmatics like Kwang, allow the diaphragm muscles to work more effectively and improve exercise capacity.  With Summer fast approaching down under, I recommend that Australians, especially those with breathing issues living in bushfire affected regions, look to start a breathing exercise routine now so that effects can be seen before the start of the new year.   To download the White Paper, and to discover how to breathe better with the WellO2, visit www.WellO2.com.au  Everyday Australian reviews of the WellO2 can be found here.   REFERENCES 1.   Lung Health and Attitudes to Wellness – an Australian perspective.  November 2020 (A Survey of 55 Australians, prior to embarking on a 6 week trial of WellO2.) available at www.wellO2.com.au  2.  The Global Lung Function Initiative (GLI) has collected respiratory function outcomes from researchers and health care professionals from around the world. To date, the GLI Network has produced reference equations for Spirometry and Transfer Factor for Carbon Monoxide. Current projects include reference equations for lung volumes.  Data collection for all lung function tests is ongoing. The Global Lung Function Initiative (GLI) Network ERS Clinical Research Collaboration: how international collaboration can shape clinical practice European Respiratory Journal 2019 53: 1802277; https://erj.ersjournals.com/content/53/2/1802277   3. Breathing problems up due to bushfires published by NSW Health 13 November 2019 https://www.health.nsw.gov.au/news/Pages/20191113_00.aspx   4. Severin, Richard et al  Respiratory Muscle Performance Screening for Infectious Disease Management Following COVID-19: A Highly Pressurized Situation; Am J Med 2020 https://www.amjmed.com/article/S0002-9343(20)30347-8/fulltext   5. In August 2020, the ethical committee of the University of Tampere approved a six-month clinical study to monitor the use of RMT and steam inhalation (using the WellO2) in 60 patients with COPD and asthma, comparing the results against a baseline of muscle strength measured prior to starting use of the WellO2, again after one month of use and then followed up in a further five months to see how respiratory muscle strength has been retained.  Initial results are due in December 2020. https://ichgcp.abr.dev.mezhbank.kiev.ua/clinical-trials-registry/NCT04584398   6. Chronic obstructive pulmonary disease (COPD) is common in Australia and treatment options for advanced disease are limited.  Newer interventions including steam therapy are being evaluated in patients with advanced COPD and are likely to become available in the future. https://respiratorymedicinetoday.com.au/2017/may/regular-series/bronchoscopic-procedures-copd-breath-fresh-air Product Launch: Gut Shot - Immediate Bloat Relief 2020-11-18T01:48:03Z product-launch-gut-shot-immediate-bloat-relief International Protein's newly released "Gut-Shot" is an Australian made, gut health supplement drink formulated specifically for high-performance athletes to ease side-effects such as bloating, air trapped in the chest and designed to answer the question of "how to relieve gastro issues”. Many bodybuilders and high-performance athletes take proteins or pre-workout supplements that can be difficult to digest and create discomfort and indigestion. Until now, many athletes have been trialling various solutions, including the best gut health supplements available, with very little luck, hence the reason for International Protein to release a gut health supplement that actually works.   Christine Envall, founder of International Protein, one of Australia’s leading supplement brand with over 20 years of experience says: “Gut-Shot is a product that is designed to work immediately, once ingested. It’s fast-acting, gluten-free, dairy-free, vegan, and with no added sugars. It's a pleasant tasting shot-combination of ginger, turmeric, green lemon, mint and apple cider vinegar. It’s a great add-on to our existing well-being range.”   Click here to download the images and product fiche. Neutralise brassy tones with SheaMoisture’s new Purple Rice Water Collection 2020-11-12T01:09:48Z neutralise-brassy-tones-with-sheamoistures-new-purple-rice-water-collection Give colour treated hair a second chance to look salon-worthy shiny! Naturally brighten and neutralise brassy tones thanks to SheaMoisture’s new Purple Rice Water – Strength + Colour Care Collection. Available now at sheamoisture.com.au or Priceline stores nationally. Formulated with once forbidden Purple Rice, an ingredient once withheld from the public by the wealthy and royals in Ancient China, dating further back to the Heian Period, it is combined with Wild Orchid and Sweet Violet Extract. The new mineral-rich cleansing and nourishing formula helps to remove dulling residue and combat unwanted brassy tones, while softening and detangling. All products in the new collection are sulfate, paraben, phthalate, petrolatum and mineral oil free, are not tested on animals and are colour safe. Purple Rice Water - Strength + Colour Care Shampoo | RRP $19.99: Purple Rice combines with Wild Orchid and Sweet Violet Extract in this mineral-rich cleanser that removes dulling residue, while restoring shine and strength. For extra-luxurious moisturising, it also includes certified organic Shea Butter, Argan Oil and Jojoba Oil into this rich blend. Purple Rice Water - Strength + Colour Care Conditioner | RRP $19.99: Lock in moisture and nurture strands back to health. Once forbidden, Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nourishing formula to help combat unwanted brassy tones, while softening and detangling. Purple Rice Water - Strength + Colour Care Masque | RRP $24.99: This treatment masque infuses brittle strands with intense hydration to restore health and strength. Helps to brighten hair while diminishing warm, brassy undertones to preserve radiant colour, leaving strands looking their brilliant best. The new SheaMoisture Purple Rice Water collection is available now at Priceline stores nationwide or from www.sheamoisture.com.au. Create wildflowers instead of waste this National Recycling Week with EcoTools 2020-11-10T01:57:54Z create-wildflowers-instead-of-waste-this-national-recycling-week-with-ecotools National Recycling Week has arrived! This year beauty lovers around the country can get involved by updating their makeup brushes with EcoTools®. Australia’s leading eco-friendly makeup tool collection is now available in compostable packing, infused with plantable seeds to create beautiful blooms, not waste. The new packaging is FSC® certified, which is considered the “gold standard” designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable. Over the coming months the new packaging will roll out across the entire EcoTools® range, some of the products will be in old packaging until stores and the warehouse run out of inventory, so that they do not produce excess waste Erica Galea, Chemcorp International Marketing Director – the Australian distributors of EcoTools® said, “EcoTools have long been known for being the go-to for sustainable makeup brushes and tools, that are high in quality at an affordable price. Globally, the brand have been working to increase the level of sustainability – the new-look product and packaging does just that.” The eco facts about EcoTools® products: By 2021 all packaging on shelf will be made out of their FSC certified paper, made with plant-based materials, printed with soy ink, and sealed using biodegradable glue. Each pack will include a plantable seeded sticker. When planted the paper packaging will naturally decompose. All brushes are made using cruelty-free bristles, recycled aluminium and renewable bamboo materials. The sponges are made using USDA certified EcoFoam™ technology which is a sugarcane bio-based material. All bath and body items are made using ethically harvested plant-based or recycled materials The range is 100% vegan, cruelty-free, PETA certified and never tested on animals. “Although EcoTools® were unable to eliminate plastic by 100% at this stage, the designers have worked hard to reduce the brand's plastic in packaging by 88% compared to prior Ecotools® packaging. All the plastic packaging is made of recycled PET,” says Erica. Ecotools® Full Powder Brush – RRP $19.99: The Full Powder brush is designed with a large, dense, incredibly-soft head to evenly distribute and blend pressed powders for an everyday, matte look. Ecotools® Perfecting Blender Duo – RRP $19.99: The Perfecting Blender Duo is designed in two sizes and densities to create a camera-ready look. The Large Base Blender is soft and flexible to create light, buildable coverage. The Mini Detail Blender is firmer for more precise coverage. All new packaging will be rolling out into Priceline & Big W stores and online in the coming months. The new Ecotools® products are available online now at www.ecotools.com.au About EcoTools®: Founded over a decade ago, EcoTools® has always been passionate about the use of sustainable materials. Each makeup brush is made from bamboo and recycled aluminium, with cruelty-free synthetic bristles. The packaging has been constructed using tree-free paper and vegetable-based inks. And, with every new product innovation, the brand endeavours to further reduce its carbon footprint. EcoTools® believe that when an individual truly feels beautiful, the world becomes a more beautiful place.