The PRWIRE Press Releases https:// 2020-07-02T05:01:53Z 28 Black, Australia’s leading taurine free energy drink launches new Zero calorie variant 2020-07-02T05:01:53Z 28-black-australias-leading-taurine-free-energy-drink-launches-new-zero-calorie-variant Zero calories, Zero sugar, but 100% taste and energy - that's the credo of the newest product from 28 BLACK set to hit the shelves this June. With its new variety Absolute Zero Guava-Passion Fruit, 28 BLACK not only brings more variety of flavours to its range but also responds to the growing demand for flavoured sugar-free energy drinks. Chrish Graebner, General Manager of Level Beverages, the Australian distributor of 28 Black says, “After the continuous positive development for our Acaí flavoured 28 Black Sugar-Free, we took the lead from our German partners to expand further into the “Zero” segment. “In order to fully exploit the market’s shift towards low sugar and less synthetic products, it was important to us to expand our range with a product that meets the consumer demand for a calorie-free energy drink without sacrificing taste. With Absolute Zero Guava-Passion Fruit, we believe we have succeeded in every way: full energy, intense taste, and completely without sugar and calories," said Chrish. About 28 BLACK Absolute Zero Guava-Passion Fruit: 28 BLACK Absolute Zero Guava-Passion Fruit is like all 28 BLACK products without taurine and preservatives, lactose, and gluten-free and suitable for the vegan lifestyle. The premium and less synthetic energy drink is a better for you alternative. Key differences between 28 BLACK and other energy drinks on the market include: Taurine free Natural caffeine Zero sugar No preservatives No artificial colours Gluten-free Lactose-free Vegan friendly 28 BLACK Absolute Zero Guava-Passion Fruit will be available from July 2020 at an RRP of $3.95 at Caltex. For further information on 28 BLACK, please visit the Level Beverages website: For further information, images or product samples please contact: Lisa Solomons @ 360 PR: or 0416 175 518 Ayre Real Estate named Australia’s Best New Office in REB Awards 2020 2020-06-26T06:22:04Z ayre-real-estate-named-australias-best-new-office-in-reb-awards-2020 Adrian Wilson shares how to become an award-winning agency in your first year Real Estate entrepreneur Adrian Wilson, alongside business partners Craig Donohue and Kate Sommervelle, celebrated Ayre Real Estate’s first anniversary by taking out the New Office of The Year Award at REB 2020 Awards, held online last night. AYRE Real Estate launched in June 2020, located in Sydney’s Hyde Park precinct with a promise to deliver an apartment focused agency for the city and inner-city property market. Having been out of agency since 2014 following the sale of his first agency Wilson Property Agents, but still involved in the property industry, Adrian was keen to establish a market-dominating agency in Sydney City. Adrian says, “We are incredibly proud to have been awarded Best New Office of the Year in the country, supporting our vision as the leading agency for prestige apartments in Sydney. “The city and inner-city apartment market requires a unique approach to deliver the best results and this highly specific segment is unlike any other. Agents servicing this market need to have certain skills and attributes to deliver the right outcomes. This award confirms our commitment to delivering the highest quality service and expertise to apartment owners, which is why we have been able to achieve 20% market share of sold properties in Sydney City 2000 for the last quarter despite the pandemic,” said Adrian. The past 12 months have certainly been eventful. Starting from a zero base, the agency has exchanged 24 sales at a total value of over $50 million with an average sale price of $2,123,878, their highest sale being $6.4 million, with 13 record prices achieved while increasing their properties managed by 40%. Adrian’s top 10 tips to those launching an agency in a down market, as he did back in 2008, or to get through a global pandemic as they have done in 2020, include: Hiring the right people. Ensure they share the same vision, goals and dedication to provide premium service. Strong focus on lead generation with strategic email communication program and make sure you have a functional CRM that sorts and finds data in the way you want it to. Utilise the expertise of a professional Social Media Agency, providing quality content and market awareness. Have a dedicated external Public Relations Agency, promoting our client’s properties and brand. Marketing tools with unique approaches that reflect your location and demographic property marketing. Quality listing appraisal, agency promotional material and property marketing to stand out from the crowd. Location of office, including design, fit-out, presentation and window display for brand awareness and property promotion. Strong branding. Having the vision and values for the brand mapped out from the start, as well as a commitment to outstanding videos, photography and copywriting, sets the agency up for success from day one. Utilise review platforms to collate supportive 3rd party endorsements of your business. Ongoing training, coaching and education for every person team, not just the sales agents. About Ayre Real Estate: Ayre Real Estate has been founded by multi-award-winning Real Estate Agent, Adrian Wilson, a pioneer in the Sydney City apartment market with nearly 20 years’ experience and perhaps one of the most strategic thought leaders in the industry. The Sydney City apartment specialists deliver apartment focused services that are smarter and simpler, yet deliver beyond expectations for both owners and landlords while elevating the lives of the clients and communities they work in. For further information or to set up an interview, please contact: Lisa Solomons @ 360PR – 02 9571 4448 / 0416 175 518 or BellyUp Introduces New Aussie Made Multi-Strain Probiotic Shots 2020-06-25T00:36:36Z bellyup-introduces-new-aussie-made-multi-strain-probiotic-shots-2 Introducing BellyUp Shotz, a convenient on-the-go daily dose for gut health and immune support, launched in Woolworths nationwide today as an extension of BellyUp effervescent probiotic drinks (RTDs). These tasty blends, available in Organic Ginger and Lychee Green Tea, have a triple-action approach to aid digestion with six raw probiotic strains and no nasties. Shotz are 100% vegan, 99.5% sugar, gluten, and dairy free and made in Australia. BellyUp General Manager, Tinku Grewal says, “With increasing popularity of a plant-based diet and the move away from sugary drinks, BellyUp Shotz target consumers looking for a non-dairy multi-strain probiotic shot with added functional benefits from superfoods like ginger and lychee.” The BellyUp Shotz range includes: Organic Ginger: Zingy and ideal for an AM immune boost. With 70% of the immune system located in the digestive tract, ginger extract combined with raw probiotics is the ultimate duo. Ginger is traditionally known to support digestion and help fight off colds and flu, while billions of beneficial bacteria nourish the gut and help build gut immunity. Lychee Green Tea: Aromatic, yet energising, this shot will give a cheeky boost of antioxidants to reduce the effects of free radical damage, while supporting gut and immune health. “Unlike other probiotic shots, our unique MultiplyPlusTM guarantees six strains of probiotics including, Lactobacillus acidophilus, Lactobacillus casei, Lactobacillus plantarum, Lactobacillus bulgaricus, Bifidobacterium lactis, Saccharomyces cerevisiae (boulardii),” says Grewal. BellyUp Shotz is formulated with the six strains of raw probiotics via a unique MultiplyPlusTM 5-stage fermentation process, creating a bio-available (easily absorbed) base for greater absorption of beneficial bacteria and essential nutrients that support healthy microflora and vibrant health and well-being. In a recent paper, results found that multi-strain probiotics in 12 out of 16 studies were more effective than their single strain counterpart and beneficial for a greater variety of health-related outcomes. Specific studies for MultiplyPlus®, along with one from Southern Cross University, have shown the benefits including: • Positive immune system modulation • Stimulation of white blood cells to combat pathogens • Ability to improve digestive health • Improvement of bloating and indigestion • High antioxidant activity • Production of a nutrient-rich, easily absorbed and highly bio-active substance BellyUp Shotz are now available in Woolworths nationally at an RRP $8.50 for a 6 pack, while the RTDs can be found in over 1,500 outlets, ranging from grocery, petrol & convenience, cafes and online. About BellyUp: BellyUp is an extension of Henry Blooms, provider of Australian natural health products and probiotic experts for over 80 years. BellyUp is a healthy drink that is 99% sugar free, gluten, dairy and alcohol free and good for your gut that doesn’t compromise on taste. For further information, hi-res images, product to trial and shoot or to speak with Tinku Grewal contact: Lisa Solomons | 360 PR | E: | P: 0416 175 518 How Adventure Respite Is Using Eco-therapy For Autistic Children Gold Coast Area 2020-06-24T13:47:44Z how-adventure-respite-is-using-eco-therapy-for-autistic-children-gold-coast-area Gold Coast, Queensland, June 20, 2020: Adventure Respite is a team of passionate autism support workers that offer Eco-therapy to children diagnosed as being on the Autism Spectrum. Currently located on the Gold Coast, Queensland in Australia, the company which carries professionals of diverse training and backgrounds, uses autism respite as their prime therapeutic technique marketed and designed for families with an ASD child.    Business founder Ben Dimmock says - “Our mission is to improve behavior through the development of active and meaningful hobbies, offering relief for families suffering from carer stress and helping families achieve better routines and more stable lifestyles. Build your confidence with one of our skills-based programs or join one of our social groups for some fun! Our team has lots of experience working with people with physical disabilities, autism, or other additional support needs and can help you get the most out of your choice of activity”. The company extends an invitation to all clients to escape and find relief in a variety of eco-based activities. These include but are not limited to animal therapy, horticulture therapy, forest bathing, swimming, hiking, and nature walks. The skills and benefits of these activities include greater strength, agility, and fitness of the body, increased mindfulness, decreased anxiety, stress reduction, and increased mental stability. Eco-therapy sessions take place with children in a safe space with autism support workers, allowing for primary caregivers such as mothers and fathers to take personal time for themselves to run errands, take part in recreational activities, attend appointments or take care of business engagements. This is the fundamental design of an autism respite program. Using eco-therapy to engage children during this allotted time ensures that both children and parents reap benefits. The company firmly believes in early intervention services for children on the spectrum as being of high and utter importance. Their evidence-based approach to therapy combined with their care, compassion, and sincerity makes for an environment that successfully impacts a child in need of such attention. Eco-Therapy activities are not offered in every country. With this service now being offered on the Gold Coast, many improvements in the lives of the ASD population there are set to benefit and thrive. Eco-therapy takes on a mind, body, and soul approach and has been proved to fill in gaps that traditional therapy such as speech, language, behavioral, and occupational therapy do not target or address. Eco-therapy has benefits that cater especially to the mental stability of an individual. The mental stability of persons on the spectrum is one of great fluidity, often ranging from calm then frustrated in a matter of minutes. Decompression via outdoor therapy is not just a relaxation technique but also one that translates into daily routine, often showing its benefits long after a hike or swimming session is over. Nature therapy also is proven to shed light on issues a child may be internally grappling with. One such example is the reflection of emotions that occurs during animal therapy. The interaction between an animal and a child is said to result in a therapist being able to pin-point emotions that have been long suppressed and untreated. Adventure Respite offers a quality therapy experience that has tangible and yet priceless value. The services they offer are available to all who qualify for their programs. Adventure Respite is also on the NDIS program, making its services accessible to those registered with the insurance scheme. If you or a loved one may have a child in need of respite service in their care, inquire about the packages and offerings Adventure Respite has to offer. There is a service available there for every type of need. Your journey through their Eco-therapy, you will soon discover how precious the Gold Coast truly is!   Media Contact Adventure Respite Email: Paediatric Nutritionist Launches Starting Solids Online Course to Help Parents Give their Babies the Best Nutritional Start 2020-06-15T00:42:16Z paediatric-nutritionist-launches-starting-solids-online-course-to-help-parents-give-their-babies-the-best-nutritional-start Paediatric Nutritionist and mum of two Mandy Sacher cuts through the noise and guides parents through this milestone with her debut course Starting Solids the Wholesome Way.  “A baby’s first experiences with food can influence their long term taste preferences and relationship with food for life – it is an important journey and I’m so excited to support parents through this no matter where they live or what schedule they’re on with my new online course”, says Sacher. Sacher developed Starting Solids the Wholesome Way to not only provide parents with the knowledge and tools they need to comfortably and confidently transition their babies onto solid food, but to also help families enjoy the experience and strengthen their baby’s lifelong relationship with food.   “Many parents seek support from their mothers groups, maternal health nurses, GPs and paediatricians when it comes to introducing solids, but in a time of social distancing and reduced trips to see medical professionals this isn’t always possible – I’m so glad to have this course online for parents starting solids at this time in our world”.   The comprehensive course provides all the expert guidance parents need to start solids, including 37 detailed lessons, 6 Customisable Meal Plans separated by age and stage, over one hundred recipes, a smart recipe tool to filter by key ingredient, age and stage, allergen and more as well as an automated shopping list to save precious time.  Starting Solids sits within The Wholesome Child Academy, a new education platform for parents that is geared to help with key nutrition milestones and challenges including Fussy Eating Strategies and Solutions, Boosting Immunity and Wholesome Shopping.  For more information, visit or  Mandy Sacher launches The Wholesome Child Academy to help Parents Nourish their Children and Set them up for a Healthy Life 2020-06-15T00:30:32Z mandy-sacher-launches-the-wholesome-child-academy-to-help-parents-nourish-their-children-and-set-them-up-for-a-healthy-life After launching the Nourish Program to revolutionise nutritional offerings in child care facilities, Sacher is fulfilling her vision to impact childhood nutrition in the key site where food preferences and eating behaviours are formed – the home. “It takes a village to feed children right – and this starts with parents, but extends to grandparents, child care facilities and friends. With some simple adjustments and by being better informed, we can make a big impact to our children’s long term health outcomes,” says Sacher. The Wholesome Child Academy courses are geared to help time-poor parents with key nutrition milestones and challenges including Starting Solids the Wholesome Way, Fussy Eating Strategies & Solutions, Boosting Immunity and Wholesome Shopping. While Starting Solids and Fussy Eating are Sacher’s sweet spots, she’s had overwhelming demand from her followers for support on how to shop better with weekly staples at the grocery store and how to boost health and immunity as we enter winter in the context of a pandemic. While Sacher focuses on the child, advice and recipes are relevant to the whole family. For the first time, parents can access Sacher’s expert guidance as a highly experienced Paediatric Nutritionist internationally, from the comfort of their homes.  Underpinned by the 8 step methodology first shared in Sacher’s debut Wholesome Child Nutrition Guide and Cookbook, the courses provide succinct insights with practical step-by-step advice, sharing tried and tested strategies and recipes that have brought success to the thousands of families she’s touched through her clinic, workshops and book.  In addition to a series of detailed lessons which you can navigate at your own pace, each course includes supporting resources such as customisable meal plans, a smart recipe tool where you can swap ingredients and scale serving sizes as well as an automated shopping list to save time.  “As families have a renewed focus on health and wellness, and more opportunities for family meals at home with reduced commute times and in some cases more days working from home, the time to invest in how we feed our families and establish preference for healthy, immune boosting foods and recipes is now.” according to Sacher. *Australian Government – Australian Institute of Health and Welfare New 120-Hour Online TEFL Course Released 2020-06-12T06:38:50Z new-120-hour-online-tefl-course-released With a unique curriculum designed by qualified Australian teachers, the new 120-hour online TEFL course released by Teach Me TEFL is the perfect resource for individuals seeking a career as an English teacher either online or abroad. With an innovative mix of practical lessons, the revolutionary online course provides students with a diverse mix of useful skills and industry knowledge to thrive in their new career. Explore the benefits of undertaking a course with the Teach Me TEFL team by visiting the company website today! Teach Me TEFL Address: PO Box 3202, Tuggerah NSW 2259, Australia Phone: (02) 8003 4548 Website: Family facing kidney cancer links up to support other families facing cancer 2020-06-10T03:51:34Z family-facing-kidney-cancer-links-up-to-support-other-families-facing-cancer-1 Barely six months into their own cancer journey, a family from Sydney is remarkably already paying it forward by participating in a fundraising and physical challenge, Crunch 4 Kids with Cancer, so that other families who have a child with cancer can be supported. When two-year-old Lincoln Rennie was diagnosed with Wilms’ tumour, a form of kidney cancer, when he was just a year old in December, his family’s world came crashing down around them. Lincy’s Journey is the stomach-crunching squad full of Lincoln’s family members, who will selflessly take on the challenge to raise much needed funds for Redkite, Australia’s leading childhood cancer support charity who were there when he was first diagnosed. “Redkite was one of the first charities that visited us in hospital after Lincoln had his right kidney removed,” Kadison Tarawa, Lincoln’s mother, said. “When Redkite visited us in hospital they provided us with a Red Bag that was full of useful items to help us through the next few months. “We were blown away by the support from Redkite and we as a family have the urge to want to help the next family and child who will be diagnosed with cancer,” Kadison said. Redkite’s 20-day stomach-crunching challenge encourages participants to set their own crunch and fundraising goals and can do the challenge solo or recruit their own team. Lincy’s dad, Reubenn, 54-year-old grandmother, Tania, aunties Makayla and Shavaun, and uncle Brad are all proud Lincy’s Journey squad members. Redkite provides essential support such as free online, video and phone counselling, financial assistance to families, as well as funding music therapists and social workers in children’s cancer wards around the country. Over the last year, Redkite has supported approximately 600 New South Wales families facing cancer. Redkite CEO, Monique Keighery said she was looking forward to seeing families from around the country take part in the challenge in their home gyms or on their living room floors. “Redkite’s Crunch 4 Kids not only encourages people to do something fun as a family or individually that is positive for their physical and mental health, but everyone who participates in the challenge is saying to kids with cancer ‘we’re on your team!’ “Every crunch crunched, and every dollar raised, will help provide essential support to kids with cancer and their families. “This support has never been more critical. As if cancer wasn’t already tough enough, COVID-19 has put additional emotional and financial pressure on these families and the stories are heartbreaking.  “In April, the Redkite family support team delivered 60% more support sessions than the 2019 monthly average – it’s the generosity of local communities and businesses that is making this possible,” Ms Keighery said. Kadison encouraged everyone to join their team. “All it will take is a couple of minutes of your day to do this challenge, which will help so many other families like ours face cancer,” she said. Lincy’s Journey has already raised $1000 for Redkite and the family is hoping to raise as much as they can for the charity. You can show kids with cancer that you’re on their team by signing-up or donating here: Access shopper behaviour and purchasing trends of Australian Mums 2020-05-30T08:24:52Z access-shopper-behaviour-and-purchasing-trends-of-australian-mums Did you know what your customers are thinking, feeling or even saying about your brand, competitors, or industry? If not, that’s where Mumpower comes in. We continuously reach out to Mums, an economic powerhouse, within our vast market research community of 14,000+ participants for quantitative and qualitative insights into what they are buying, how they are buying and why. This way, we deliver companies and brands clarity around trends and certainty around Australian Mothers purchasing behaviour that leads to heightened brand advocacy and more sales. Over the past 12 months, Mumpower has produced an extensive list of industry research insights on behalf of companies in the following industries: Baby Goods and Services, Children Products, FMCG and supermarket brands, Home products, Appliance industry, Organic market, Lifestyle products, Beauty products, Food brands to reveal shopping habits of Australian Mothers across popular categories. An example list of market research reports produced throughout 2020/2019 period include: ·        Brand advocacy trends and market predictions ·        Usage and Attitude towards advertisers and advertising mediums ·        Consumer relationships with market leader brands and characteristics of best performers ·        Consumer relationships with non market leader/emerging brands and characteristics of best performers ·        Social media habits and trends of Gen X and Gen Y Australian Mothers ·        The role and impact of pester power ·        Marketing to Kids and the role of Kidinfluencers ·        Online shopping trends ·        Instore shopping trends ·        How the shopping habits differ across Gen X Mums vs Gen Y Mums ·        How customers feel about buying Australia Made ·        Product packaging customer preferences ·        How do product claims and accreditations drive sales ·        Sustainability trends and recycling habits of Australian households ·        Cooking trends, predictions and shopping habits of Australian Mothers ·        Market research trends for Organic products in Australia ·        Health and wellbeing assessment; Mums state of mind today ·        Leading Supermarkets private label and home brand assessments ·        Baby skin care consumer trends and preferences ·        Baby food and baby snacking shopper trends and preferences ·        Breastfeeding trends Australian Mothers ·        Mums involvement in online support networks vs live Mother groups ·        Australian Mums usage and attitude towards Appliance industry ·        How Mums buy via baby expos and shows and ways to optimise sales ·        Covid-19 Purchasing Behaviour and shopping habits of Australian Mums For industry leaders who want to go beyond marketing to mums, ‘Knowledge is Profit’ Mumpower data insights enables companies to shape brands with Mums. Being Mum-centric accelerates B2C relationships that lead to sales. If you would like to discover shopping habits and market research stats about Australian Mums related to your industry, please contact to discover more. Join 300+ other happy customers and power your brand forward. About: Mumpower is Australia’s leading agency shaping brands that speak to mums. Ten years young, we keep today’s mums at the centre of the conversation to deliver brands: Mum-to-Mum Advocacy via: Market Research, Campaign Activation & Advocacy Accelerators. Mum Advocacy fuels growth for your brand. It’s critical and your success depends on it. Contact: for more details - End- The Greenwall Company introduce new greening options 2020-05-28T01:12:31Z the-greenwall-company-introduce-new-greening-options The Greenwall Company have been reclaiming the built environment by clothing building facades and indoor spaces for over 30 years. Their signature and patented soilless modular installations can be seen across Australia, with locations including the award-winning Origin Energy head office in Melbourne and the famous Qantas First Class Lounge at Sydney’s International Airport. Following testing and successful installation, The Greenwall Company is releasing their new checkerboard walls, cacti/tree planters and bespoke pot-free outdoor planters. Mark Paul, Horticulturist and founder of The Greenwall Company says, “We’re excited to officially launch the new design options as I feel they will provide real solutions for those looking to green their homes or commercial space. These new designs are really for people or businesses who don’t have the standard blank concrete wall to work with, are looking for something standout or simply have an awkward space or lack of it. “All of our installations, big or small, are planted with our patented soilless media which is made from 94% recycled expanded plastics that would otherwise be destined for Australian landfill. The formulation is so much lighter than soil, even when wet, greatly reducing the structural load and need to reinforce the surface they are being applied to is removed, making life easier, cheaper and environmentally friendly for the client,” said Mark. The Greenwall Company now offer the following designs for residential or commercial installation. All designs are bespoke and created by The Greenwall Company team: Standard Greenwalls: A soil-less vertical garden grown on the surface of a built structure designed to replicate the growing conditions found in nature. Pre-planted modular panels are installed to create a living skin with unlimited design opportunities. Standard size is 2m x 1m, however they can also be custom built to any size. Pseudo Greenwalls: The pseudo greenwall system works on the basic principles of a true greenwall, but with cost advantages. Pockets of inorganic media are used to grow individual plants, as opposed to full panels that support a mass of individual plants. In time, these pockets grow to form a full canopy across the space they are on. Checkerboard Greenwalls: A pattern of greenwall panels arranged in a checkerboard layout, nominal panel size is 620mm x 600mm. This greenwall panel can halve the amount of greenwall surface area. Thus, the cost is also proportionately reduced. This style of greenwall is a creative/colourful adaption of a greenwall. Blade Greenwalls: This is a small slice of greenwall nominally, 200mm x 200mm x 2000mm. This size of greenwall is malleable enough to incorporate green strips within the facade of an existing building. A blade instantly greens a small area adding colour and life to the smallest of spaces EcoPillow Planters: Pre-planted lightweight gabions in bespoke sizes and shapes depending on the area available. Sizes range from the “Coffin” which is 2m x 0.5m x 0.5m, or a cube which is 1m x 0.5m x 0.5m or 1m x 1m x 1m. Perfect for use on balconies, outdoor entertaining spaces and can be easily moved if needed, as they are significantly lighter than a pot full of soil. Greenroofs: Modular in design, the EcoPillow is a pre-grown living roof that offers all the proven benefits of a greenroof while radically reducing risk and cost of the roofing structure. As a pre-grown and fully encased product, the EcoPillow is lightweight, has built-in irritation which reduces the risks from extreme weather conditions, wind scour or rain erosion. These can be planted across the full area, or only planted initially with 50% coverage, again reducing costs but allowing growth to cover the entire space. All of The Greenwall Company’s greening options provide benefits beyond their aesthetic appeal, including reducing the urban heat island effect, improving air quality and general wellbeing of those around them. In Australia, there are over 6,000 species that can be colonised on both rocks (lithophytes) and on trees (epiphytes). Sydney Swans midfielder gets #quarantoned for kids with cancer 2020-05-20T03:39:04Z sydney-swans-midfielder-gets-quarantoned-for-kids-with-cancer Harry Cunningham, Sydney Swans midfielder, calls for Australia to join the team that’s getting #quarantoned for kids with cancer this June. The Redkite Ambassador, who has been maintaining his fitness in isolation since April, is keen to break a sweat and make an impact for children with cancer. He’s recruiting people to join Redkite’s 20-day stomach-crunching challenge this June to raise much needed funds to support families going through their child’s cancer. “Since the start of lockdown, I have kept physically active at home, not only to keep myself AFL ready, but for my own personal wellbeing. “Redkite’s Crunch 4 Kids not only encourages people to do something positive for their core strength and mental health, but everyone who participates in the challenge is showing kids going through cancer that you’re on their team,” he said. Crunch 4 Kids is organised by Redkite, Australia’s leading childhood cancer support charity, which provides essential support such as free online, video and phone counselling, and financial assistance to families, as well as funding music therapists and social workers in children’s cancer wards around the country. Participants set their crunch and fundraising goals and can do the challenge solo or recruit their own team. With 2020 marking 20 years of partnership between Redkite and the Swans, Crunch 4 Kids is a core part of the anniversary celebrations and the club is fielding a team to complete the challenge. Redkite CEO, Monique Keighery said she was grateful for the Swans’ support over the last two decades and was looking forward to seeing them join families from around the country to take part in the challenge in their home gyms or on their living room floors. “Every crunch crunched, and every dollar raised, will go towards providing essential support to kids with cancer and their families. “This April, the number of support sessions delivered was 60% higher than the 2019 monthly average. These families need extra support at this time and for their communities to acknowledge and understand their unique challenge,” she said. Harry said he couldn’t wait for the crunch challenge to begin: “When it comes to football, I’m on the best team in the world but I’m proud to let kids with cancer know I’m on their team too.” Show kids with cancer that you’re on their team too by signing-up here: Grandmother crunches her COVID curves for kids with cancer A Rockingham grandmother is doing her part to flatten the COVID-curve by staying in and working out to flatten her “COVID-curves” and raise money for Redkite, Australia’s leading childhood cancer support charity. This June, Anne Johansen, 74, is taking on Redkite's Crunch 4 Kids with Cancer, a 20-day fundraising, tummy-training challenge. She plans to do 20 crunches a day and hopes to raise $500 for her efforts. Redkite supported her family when her grandson, Ryan Morich, was diagnosed with cancer. "Ryan was 12 when he was diagnosed with Ewing’s Sarcoma. Redkite kept my family afloat when my grandson was battling cancer. “Redkite helped pay my grandson’s family bills when both of his parents’ work hours got cut. Ryan’s cancer came back a second time, which cost him his left leg below the knee, so it was a long drawn out illness. “We reckon it was chemo, radiation, nanny’s veggie bake, the family and Redkite that kept Ryan going,” she said. Anne said her age was no barrier to her taking part in Crunch 4 Kids with Cancer, where participants set their crunch and fundraising goals, either solo or as part of a team. “During isolation I have still gone walking and bike riding, but I have also cooked a lot, so I need to flatten my curve. The stand-up criss-cross crunch is quite good for people of a mature age because it helps us practice our balance as well,” she said. Redkite provides essential support to families who have a child with cancer, such as free online, video and phone counselling, financial assistance, as well as funding music therapists and social workers in children’s cancer wards around the country. Over the last year, Redkite has supported approximately 250 West Australian families facing cancer and this April, the number of support sessions delivered nationally was 60% higher than the 2019 monthly average. Redkite CEO, Monique Keighery, said she was looking forward to seeing families from around the country take part in the challenge in their home gyms or on their living room floors. “Redkite’s Crunch 4 Kids encourages people to do something positive for their wellbeing, and everyone who participates is showing a child with cancer that you’re on their team. “Right now, these families need extra support and for the community to acknowledge and understand their unique challenge. Every crunch crunched and every dollar raised will go towards providing essential support to children with cancer and their families,” Ms Keighery said. To show a West Australian kid with cancer that you’re on their team, please visit: Interactive online breastfeeding education for expectant parents 2020-05-10T22:42:28Z interactive-online-breastfeeding-education-for-expectant-parents The Australian Breastfeeding Association (ABA) has introduced new online breastfeeding education sessions to give support and information to families. Breastfeeding Education Live (BEL) interactive webinars are led by qualified breastfeeding educators. They cover topics like how to position and attach a baby to the breast, read a baby’s cues and whether the baby is getting enough milk. There is also information on resources and support they can use when the baby arrives. BEL webinars were designed to allow all families access to breastfeeding information even if they live in remote or rural areas. They are even more welcome, now that many other services are closed due to COVID-19. BELs are held on weekends and some weeknights. Registration is through the ABA website. Sessions cost $20 for ABA Members and $125 for non-members. ‘A lot of expectant parents have never held a baby, let alone seen one being breastfed’, says Margaret Grove, ABA President. ‘Many have missed out on the traditional learning through the generations. That’s why it’s so important that they have access to the kind of prenatal education that ABA is providing.’ ‘Online sessions are different from face-to-face interaction but they have many benefits. Many enjoy attending BELs from the comfort of their own home. They are able to ask questions and interact with other expectant parents in a small group.’ ‘The aim is to empower expectant parents and give them the confidence they need to breastfeed their baby.’ ENDS Spokesperson Margaret Grove 0414 773 714 To arrange an interview with another Australian Breastfeeding Association spokesperson, please contact Nitty Brown 0412 675 092 Lizzie Stafford 0402 542 852 Photo Opportunity Photos available on request. Contact Resources For more information about Breastfeeding Education Live visit Find out about ABA services available during the COVID-19 pandemic: For more information about breastfeeding and COVID-19 visit: About the Australian Breastfeeding Association: The Australian Breastfeeding Association (ABA) is Australia's largest breastfeeding information and support service, providing assistance to more than 80,000 mothers each year. ABA also provides up-to-date information and continuing education for thousands of health professionals working with mothers and babies. It is our vision that breastfeeding is recognised as important by all Australians and is culturally normal. As Australia’s leading authority on breastfeeding, we support, educate and advocate for a breastfeeding inclusive society. Empowering Mums of today to shape the brands of tomorrow 2020-05-07T05:59:33Z empowering-mums-of-today-to-shape-the-brands-of-tomorrow Today’s Mums are completely overwhelmed by brand choices on their supermarket shelves, retail stores, Instagram feeds and everything in between. Brand loyalty is diminishing as these women are on a continuous quest to find ‘the next best thing’ to satisfy her and her family’s needs. In a world where a Mum’s endorsement is sales gold, what’s turning her away? Not enough brands are actively involving mothers, still largely in charge of household spending, in the development of products, messaging and campaigns and make costly assumptions instead.  Without having this customer at the forefront of critical decisions, there is a disconnect between what mums want and what companies deliver. The result is disheartened consumers. It’s time to address this gap and give Mums the power to redefine the retail landscape according her needs. The platform gaining popularity both with thousands of Aussie Mums and the brands who want to speak to them, is Mumpower., is the one stop shop for consumer brands, to unite a panel of Mums to test and assess product, messages, trends and best campaign ideas, in return for retail vouchers, products and gifts. This free consumer hub involves Mums in projects that ensure her voice is heard and needs respected, by brands that value them. And makes it easy for brands to discover unknowns, and empower more Mums with a great shopping experience. “We’re on the lookout for more Mums to join our research panel who love sharing ideas and being involved in discussions and testing products from the comfort of their homes including products for baby, kids, food, health, home and lifestyle essentials. In return for rewards, you will shape tomorrow’s brands,” explains Mumpower Founder and Director, Christie Nicholas. The latest brand Mums are invited to evaluate is global breastfeeding authority, Medela, who are excited to collaborate with Mums and discover new breastfeeding trends, insights and preferences. “Mums are at the heart of what we do so staying connected is important. This generation of Mums are facing different lifestyles factors influencing breastfeeding habits, including more breastfeeding friendly workplaces, busier schedules, a growing demand for online breastfeeding networks and let’s not forget Iso! We want Mums to tell us what matters to her most so we can shape our products and services that ensure Mum is totally supported, informed and happy with breastfeeding choices available to her.” Medela Australia Managing Director, Jarrod Percy. And Mums themselves are relishing the journey. “I love giving feedback. Especially since I’m the one who usually does the shopping. It makes me feel like this brand is listening to me and I think more highly of them. I’ve been involved in testing baby wipes, bedding, food. It’s fantastic when I see the product on shelves and know I played a role in making sure Mums would like it.” Mumpower Panellist, Janine. Mums interested in sharing opinions and testing products in return for rewards are invited to join the free panel, by heading over to -End-   For more information please contact Mumpower: Christie Nicholas| E: | P: 03 9598 9128 I M: 0418 511 347 Maddison Magri | E: | P: 03 9598 9128 NSW Hunter region to pilot new virtual work experience program for high school students 2020-05-06T08:28:20Z nsw-hunter-region-to-pilot-new-virtual-work-experience-program-for-high-school-students Hunter high school students will soon be able to take part in the pilot of a, locally developed, virtual work experience program – a first for the region. The Virtual Intern program has been developed by Hunter-based social enterprise, She Can, to connect students with employers and work experience in a relatable, interactive and immersive format for young people. Founder and director, Tricia Martin, is calling on local businesses and organisations to join the program and for interested students and schools to register their interest. Ms Martin is initially targeting the hospitality, business services and retail industries. She said The Virtual Intern Platform has modules for different industries that contain real world tasks for students to complete as well as mentor videos, CV builders, career maps and other soft skills resources to give them a practical understanding and experience of that industry. Prior to starting the program, students match their interests with specific career clusters and businesses. “Virtual Intern tackles the misalignment between young people’s work expectations and the assumed knowledge and capability expectations of local businesses,” Ms Martin said. “Young people commonly enter work experience programs lacking basic skills such as problem solving, financial literacy or basic communication,” she said. The Foundation of Youth Australia’s The New Work Reality report says the two main barriers for young people transitioning to full time careers are lack of career management skills and not enough work experience. The report says 75 per cent believe they do not possess the relevant vocational and practical work experience to gain the work they desire. “We are creating a capacity building program where students are engaged, rather than being passive, and are building their self-efficacy, not just their knowledge.” “Students gain tangible, company accredited, skills that employers are looking for, to help them enter the world of work. They get to build relevant networks before they enter the workforce. We work with employers to capture and transform their expertise into virtual internships that mirror real-world tasks.  “Employers get to identify future employees, understand the needs of a future workforce, and play their part in ensuring their business workforce is future-proofed.” “Importantly, the platform helps to even the playing field, allowing students, regardless of socio-economic background, location or demographic, to access 21st century workplaces and mentors.” The program has been built by working with more than 200 Hunter students in career-readiness workshops and consultation with local business leaders and teachers. It has received funding and support from Charter Hall, Edified and the Layne Beachley Foundation. Virtual Intern is also benefitting from being accepted into the Foundation of Youth Australia’s Social Pioneer Accelerator incubator program.  She Can is a Hunter-based organisation that equips secondary students with career-readiness skills that can be transported into post school life. Ms Martin, who is 25 years of age, has worked with almost 35,000 students throughout Australia as a behaviour change facilitator for in-school career readiness workshops. The program’s aim is to offer work experience to 500 Year 9 and Year 10 students across three industries in the second half of 2020 pilot, expanding to 2,500 students across 15 industries in 2021. The program expansion will specifically target students from low socio-economic and high unemployment areas. To register or find out more visit Cousins launch online business in just 13 days to support stranded pregnant women during pandemic 2020-05-06T02:00:32Z cousins-launch-online-business-in-just-13-days-to-support-stranded-pregnant-women-during-pandemic   Sydney, Australia - May 6, 2020   Pregnant women have been among the most vulnerable group to be impacted by Coronavirus with many unable to access essential childbirth education services cancelled by hospitals.   Responding to this urgent need, a Sydney team of two cousins have combined their skills to pivot and launch a new business in just 13 days.   Sarah Tooke, an award-winning midwife has been running antenatal classes at a leading Sydney private hospital for over 10 years as well as privately in people's homes. Recognising the need to quickly provide this essential service online when Coronavirus hit, she reached out to her cousin, Jo Stone, who had already successfully built and scaled several online businesses.   Together, they created, filmed and built three best-in-class online antenatal programs, supported by a website, marketing materials and social media campaigns, all in just 13 days. This was achieved without compromising the quality of the programs and was only possible due to both Sarah and Jo’s years of past experience.   "Being pregnant is an exciting time, but also nerve wracking under normal circumstances. Coronavirus and all the uncertainty it brings, is making these women more stressed than ever, which is not good for them or their unborn baby. I knew I had to move quickly to be able to ensure expectant parents can be as prepared as possible for what awaits them in the birthing suite."   The impersonal nature of online courses had previously put Sarah off the move to digital. However having a successful online coaching business in a different market, Jo knew there was an opportunity to stand out by offering a blend of both online learning with live Q&A calls to ensure the personal touch is kept alive.   "What expectant parents need right now is human connection and reassurance that they're not alone. We don't want them relying on Dr Google or heresy, particularly now when they are locked out of face-to-face hospital classes. This is the beauty of my program that gives everyone access to a live Q&A call with a midwife ensuring no question will remain unanswered."   Since their launch just weeks ago, Sarah has been overwhelmed with the demand for quality education and the reluctance of already tired pregnant people to sit through 8 consecutive hours of Zoom classes, which is often the alternative being provided. "We've had such lovely feedback about the program from clients. They love how easy it is to understand, how practical it is and how much more confident it makes feel. Being able to pivot so quickly, with such a great response and doing it all with family, has just been the icing on the cake," said Sarah.   Having two young kids each, Jo and Sarah know the challenges that each of these expectant parents will face. How they've managed to pull off such a successful business launch in so little time, all while home schooling their children in the middle of a pandemic, is a little miracle of its own.     Further information about Sarah's online antenatal programs with a difference is available at About Sarah Tooke Sarah is a registered nurse, registered midwife and childbirth educator who has developed, designed and delivered childbirth education for over 1,000 couples over the last 10 years. She's also in high demand for private antenatal classes and is recommended by many of Sydney's top obstetricians for her evidence based yet down-to-earth approach to childbirth and parenting. About Jo Stone Jo is a coach and consultant who has successfully launched and grown a number of online businesses, leveraging her 15 years Marketing experience in large corporates. Jo's the marketing and digital smarts of the company, ensuring a best-in-class experience is delivered and is the perfect complement to Sarah's clinical knowledge.