The PRWIRE Press Releases https:// 2019-04-30T04:15:39Z New Media App Launches To Kill Off The Press Release 2019-04-30T04:15:39Z new-media-app-launches-to-kill-off-the-press-release A new technology platform has launches tomorrow made just for you. This tech platform called Story Match® will change the way that you receive your story pitches. No more emails, no more press releases and no more hassling PRs (I promise not to be one of those…) First, watch this! In 1.5 minutes it will explain it all to you… Story Match® is a two sided market place App and Desktop platform that allows brands to pitch story ideas to journalists, at the same time allowing journalists to select only what topics of stories they want to receive. Journalists, like you, set up their profile using 6 simple steps. You can select from up to 50 industry tags (food, finance, lifestyle, tech, etc etc) and can localise by State and Territories. If there’s a match on industry tags then you see the pitch. Using swiping technology you can scroll through stories, swipe left if you don’t like the story or right if you do. If you swipe right, it will open an immediate and private chat between you and the person who posted the pitch. The best bit…. The pitches have limitations – so brands can only upload selected images, a headline and up to 500 characters to bring their pitch to life. They then select which industry tag their story is relevant to, and localise it. So now you don’t need to read any more press releases or receive any more pitches that you’re not interested in. Story Match® was developed to improve efficiencies in the media industry, and allow all brands, no matter how big or small the opportunity to get their brand noticed. The tech platform has been developed by Founder and Director of Polkadot Communications Dionne Taylor – who has worked both as a journalist and a PR for the last 15 years. Dionne is available for an interview to chat about this new and exciting platform, built just for YOU! If interested in speaking with Dionne, please get in touch. Solid 2018 for Gold Coast New Apartment Market, With a Hint At 2019’s Prospects 2019-02-27T19:00:00Z solid-2018-for-gold-coast-new-apartment-market-with-a-hint-at-2019s-prospects 2018 has been a great year for the Gold Coast new apartment market, as revealed in the latest release of the Apartment Essentials by leading property consultants, Urbis. The Gold Coast recorded 1,010 sales in 2018 – 24 per cent higher than 2017’s performance. On average, there were 252 sales each quarter, however the first three quarters showed stronger sales rates. In other years, Urbis has seen growth in the final quarter, however 2018 saw a slight fall, with 156 sales. ‘Urbis is monitoring 75 new apartment projects across the Gold Coast, a post GFC record. While the number of apartment projects has risen, the projects are generally containing less apartments than was seen in previous cycles’ said Lynda Campbell, Senior Consultant at Urbis. ‘We have seen a shift away from the mega-towers and sites with numerous buildings toward smaller boutique style apartment buildings.’ 2018 saw 33 new apartment projects launch across the Gold Coast. Two projects sold out in the quarter, bringing the annual tally to nine projects sold out and 30 per cent of this quarter’s surveyed projects are over 75 per cent sold out. The Gold Coast recorded weighted average sale prices in the low $700,000s over the course of 2018, whereas 2017 recorded low to mid $600,000s. The gradual increase in apartment prices is consistent with the higher concentration of luxury apartment projects on the Gold Coast, highlighting the move towards larger, owner occupier buildings. Southern Beaches recorded the highest weighted average sale price during the quarter ($797,500), based on 40 sales, coinciding with the precinct’s larger proportion of 3-bedroom products (23 per cent of future supply). 12 months ago, this precinct had 14 projects being actively marketed – it now has 24. ‘Apartments in this precinct tend to have larger floor plates and are suitable for owner occupiers, hence the higher price points’, Ms Campbell commented. The Gold Coast Central precinct recorded the highest sales rate with 87 sales, dominated by high rise projects and selling mainly two-bedroom, two-bathroom products. Interstate investors and owner occupiers made up the majority of sales in the quarter, with 41 per cent and 38 per cent respectively. Owner occupiers made up the majority of sales in 2018 with 38 per cent, followed closely by interstate investors 36 per cent of total buyers in 2018. 2019 is shaping up to be an exciting year for Gold Coast’s new apartment market, with approximately 2,000 new apartments expected to launch their sales campaigns in the first half of 2019. Strong population growth and an increase in interstate migration should see demand continue into 2019. Urbis Gold Coast Apartment Essentials Q4 2018 snapshot: Weighted average sale price recorded: $715,865 7 project launches in the quarter: 412 new apartments 709 apartments approved in the quarter For media enquiries contact: Stephanie Keith, Senior Brand & Clients Consultant Ph: 02 8233 7633 E: skeith@urbis.com.au Rebecca Jagger and Alexis Carroll at DEC PR Ph: 02 8014 5033 E: urbis@decpr.com.au About Urbis Apartment Essentials The Urbis Apartment Market Essentials is the most comprehensive national survey in Australia, and the only survey for which the sales data for apartment projects with 25 or more units is collected at the time of contract rather than at settlement. Projects with 25 apartments or more are tracked from initial application through to the building being sold out for projects across Perth and key areas of density across Sydney, Melbourne, Brisbane and Brisbane. As well as tracking the status of 2,513 developments Urbis receives surveys from 295 apartment developments. Urbis recognises the traditional owners of the land on which we work. Learn more about our Reconciliation Action Plan. National new apartment market set to show signs of recovery in 2019 2019-02-27T19:00:00Z national-new-apartment-market-set-to-show-signs-of-recovery-in-2019 Australia saw a lot of new things in 2018: a new prime minister, tightening lending controls, debates around housing affordability and thousands of new apartments launched across Australia. But how did each market compare and what does 2019 have in store? Urbis’ Apartment Essentials brings together the sales and supply data from five markets across the country, revealing the quarterly wins and losses in the many new apartment markets. Today’s release provides a yearly review as the fourth and final quarter brings perspective to the recently departed 2018. Sales With new stock coming in and sales experiencing speed bumps, national apartment sales as a percentage of available stock surveyed has dropped to a new low of 7.7 per cent in quarter four. Clinton Ostwald, Director at Urbis, commented, ‘we’ve seen fluctuating results around the country. In many markets, buyers are soaking up the existing completed stock as the brakes have been put on new launches. In other markets, new projects are still being launched to market, replenishing the supply and leading to steady sales. Sales rates have been dropping for the last two years, so it’s no surprise that 2018’s results were lacklustre in comparison to 2017. In Sydney, surveyed sold stock averaged 21 per cent of available supply throughout each quarter in 2017 whereas this dropped to 5.5 per cent in 2018. Melbourne and the Gold Coast followed in this same pattern with sales as a percentage of available stock dropping by around 4 per cent over the same period. Brisbane and Perth, the markets that have seen the least new stock enter, have reversed this trend and have seen slight increases in 2018. Stock It’s not the stock crisis we imagined one year ago. Lower levels of new stock entering the market has continued to replenish the slow sales throughout 2018, with 24,000 new apartments launching throughout the year. The two biggest markets saw the most impressive figures; Melbourne took the cake with over 11,244 new apartments entering the market in 2018, while Sydney placed second in the country with 4,810 new apartment launches. There was a surprising standstill in Brisbane with no new launches in the quarter, however the first half of 2019 will likely bring over 1,000 new apartment launches for the sunny city. Apartment approvals are at their lowest in the history of Urbis’ Apartment Essentials, sitting at 4,576 in quarter four 2018. With new design specifications and planning requirements in some jurisdictions, we’re likely to see this number continue to fall in 2019. In relation to the falling levels of new launches and apartment approvals, Mr Ostwald observed, ‘we need to keep an eye on supply levels as ongoing population growth, particularly on the East Coast, will quickly take up available supply. This may result in a housing supply shortage in the next 12 to 18 months as we are also seeing fewer completions in the greenfield house and land market.’ Buyer Profile It truly was a year for owner occupiers, with 46 per cent of total sales for 2018 attributed to this buyer type. Interstate investors leapt up by 10 per cent in 2018, accounting for 19 per cent of sales. Local state investors, who previously accounted for 30 per cent of the market in 2017, dropped down to 17 per cent in 2018, in line with foreign investors. Q4 2018 Apartment Essentials Snapshot 7.7 per cent of the surveyed available stock was sold in the December quarter across the five markets: Sydney (6 per cent of available surveyed stock sold, 977 new apartments launched) Melbourne (9 per cent of available surveyed stock sold, 2781 new apartments launched) Brisbane (9 per cent of available surveyed stock sold, no new apartments launched) Perth (9 per cent of available surveyed stock sold, 464 new apartments launched) Gold Coast (6 per cent of available surveyed stock sold, 377 new apartments launched) National weighted average sale price recorded at $705,226 for Q4 Sydney – $899,793 Melbourne – $656,739 Brisbane – $831,884 Perth – $602,524 Gold Coast – $715,032 The most popular product type was two-bedroom, two-bathroom product at 47% of total sales. Across the cities the highest selling product types were: Sydney – One-bedroom, one-bathroom apartments – 48% Melbourne – Two-bedroom, two-bathroom apartments – 44% Brisbane – Two-bedroom, two-bathroom 53% Perth – Two-bedroom, two-bathroom – 41% Gold Coast – Two-bedroom, two-bathroom – 66% 25% of actively selling apartments are in presales, 49% are under construction and 26% are recently built. For media enquiries contact: Stephanie Keith, Senior Brand & Clients Consultant Ph: 02 8233 7633 E: skeith@urbis.com.au Rebecca Jagger and Alexis Carroll at DEC PR Ph: 02 8014 5033 E: urbis@decpr.com.au About Urbis Apartment Essentials The Urbis Apartment Market Essentials is the most comprehensive national survey in Australia, and the only survey for which the sales data for apartment projects with 25 or more units is collected at the time of contract rather than at settlement. Projects with 25 apartments or more are tracked from initial application through to the building being sold out for projects across Perth and key areas of density across Sydney, Melbourne, Brisbane and Brisbane. As well as tracking the status of 2,513 developments Urbis receives surveys from 295 apartment developments. Urbis recognises the traditional owners of the land on which we work. Learn more about our Reconciliation Action Plan. Brisbane Soaking Up the Stock As New Apartment Launches Dry Up 2019-02-27T19:00:00Z brisbane-soaking-up-the-stock-as-new-apartment-launches-dry-up-1 Today, leading property experts, Urbis released their latest update of the Apartment Essentials, Australia’s most comprehensive new apartment survey. This latest release features a 2018 summary as well as a look into what 2019 has in store. The Inner Brisbane region recorded 138 sales in the fourth quarter of 2018, dropping back down after a stand-out quarter three result. There was a total of 840 new apartment sales in 2018, almost 30 per cent lower than 2017. Paul Riga, Director at Urbis, summarised, ‘the fourth quarter result was to be expected, with no new projects launching, buyers are essentially soaking up the current projects on the market’. Across Inner Brisbane, new apartment launches dropped off in 2018, down by around 35 per cent on 2017 launches. Available stock has fluctuated throughout the past two years, however after a peak in 2017 Q2 with a record 3,243 apartments available at the start of the quarter, available stock has hovered around the low to mid 2000s throughout 2018. Sales as a percentage of available stock have also dwindled, dropping to a record low of 9.4 per cent in the final quarter of 2018. The downward movement in available stock highlights the continued absorption of this product, and importantly that demand for new apartments is still present in the market. Whilst the depth of the investor market is still subdued, owner occupiers are the key target market, with many projects now boutique in nature and catering to the needs of a longer-term resident. This can be noted in the results, as despite the drop in the volume of sales, the weighted average sale price was significantly higher than 2017’s quarterly reports, indicating that the style and quality of stock currently selling has changed. Whilst the latter half of 2018 saw conservative developer activity, many developers are being buoyed by the levels of sales absorption, low vacancy rates and stable growth drivers for Brisbane. Approximately 2,000 apartments are anticipated to launch in the three quarters of 2019, and with a replenishing pipeline, it is likely to register a pick-up in sales. ‘Ultimately it will be access to finance (for buyers and developers) that will temper the inner Brisbane market in the short-term,’ said Mr Riga, ‘but the drivers of demand are there, and smart developers are already looking at opportunities for their next move’. Urbis Brisbane Apartment Essentials Q4 2018 snapshot: Weighted average sale price recorded: $831,884 48% of buyers were owner occupiers 674 apartments approved in the quarter For media enquiries contact: Stephanie Keith, Senior Brand & Clients Consultant Ph: 02 8233 7633 E: skeith@urbis.com.au Rebecca Jagger and Alexis Carroll at DEC PR Ph: 02 8014 5033 E: urbis@decpr.com.au About Urbis Apartment Essentials The Urbis Apartment Market Essentials is the most comprehensive national survey in Australia, and the only survey for which the sales data for apartment projects with 25 or more units is collected at the time of contract rather than at settlement. Projects with 25 apartments or more are tracked from initial application through to the building being sold out for projects across Perth and key areas of density across Sydney, Melbourne, Brisbane and Brisbane. As well as tracking the status of 2,513 developments Urbis receives surveys from 295 apartment developments. Urbis recognises the traditional owners of the land on which we work. Learn more about our Reconciliation Action Plan. Melbourne Apartments: Posing Questions & Answers on Housing Affordabilit 2019-02-27T19:00:00Z melbourne-apartments-posing-questions-answers-on-housing-affordabilit Today, leading property consultants, Urbis released the 2018 summary for Melbourne’s new apartment market, featuring the latest results for the December quarter. The Urbis Apartment Essentials has been a trusted source of information for new apartment sales and supply for four years, using survey data and detailed research to provide an accurate look at today’s new apartment market. Urbis analysed 230 sales from a sample of 48 projects, comprising almost 10,000 apartments in Melbourne in quarter four 2018. Coupled with detailed analysis of 1,140 sales across the year, Urbis Apartment Essentials has sampled between 15 to 20 per cent of new apartment projects in the city in each quarter. Melbourne’s weighted average sale price hovered around the mid $600,000s throughout the year and recorded a weighted average sale price of $657,000 in quarter four. Despite prices appearing to hold steady at a market level, affordability is still very much in focus, with housing emerging as a core battleground in the upcoming federal election. The proportion of sales in more affordable apartments has increased, with apartments priced beneath $400,000 accounting for 12 per cent of all sales in quarter four, a stark difference to the 5 per cent recorded in 2017 quarter four. This coincided with one-bedroom apartment sales accounting for one third of sales in quarter four, having fluctuated between one quarter and a third of sales throughout 2018. Consistent with national trends, sales of two-bedroom apartments continued to make up the majority of sales in Melbourne at 60 per cent in Q4 2018 compared to 57 per cent for the full year. Two-bedroom, two-bathroom apartments remained a buyer favourite, accounting for 44 per cent of all sales, up from 34 per cent in the third quarter. Sales of three-bedroom apartments accounted for 10 per cent of off the plan transactions. The market pivot to owner occupiers is increasingly apparent with 54 per cent of new apartments purchased throughout the year to this segment, while overseas investors dropped down from 40 per cent in 2017 to 23 per cent in 2018. Despite a series of initiatives aimed at dampening overseas investor demand and fears emerging in recent years over settlement, it is encouraging to see that major central city towers are settling as planned, with developers getting on the front foot with buyers well in advance of settlement. However, with funding challenges in both the development and purchaser markets, measures aimed at testing serviceability in the short-term risk having adverse affordability effects in the longer run. This is becoming increasingly clear as future housing supply is being held up by reduced lending and uncertainty in the lead up to the federal election. In line with the wider residential market, the pace of sales dropped in the last quarter, dipping below 10 per cent of available stock sold for the first time. That said, Melbourne has maintained a more rapid rate of sale than other Australian markets in the quarter, but also for the year, averaging 12.4 per cent of available sold per quarter throughout 2018. Amid the tougher conditions, there are projects that are managing to stand out from the crowd. Typically these are delivering either one or a combination of the following: A relatable scale, close to existing amenity and jobs, with views Precinct renewal, bringing new amenity in areas where there is limited housing supply or diversity of product Delivering client service and customisation at an attractive price point Approvals continued to decline, with just over 1,800 apartments approved in the last quarter of 2018 representing one third of the volume approved in the equivalent quarter a year earlier and well below the average quarterly volume over the last two years (5,400). In summary, while apartments present a much-needed affordable option into the housing mix, the slowdown in credit and repercussions in the wider residential market, continue to impact upon the delivery of housing in the inner city and middle ring. As population growth continues amid sound economic conditions, the stall in supply stemming from the standoff between lenders, regulators, policymakers, developers and most importantly buyers, risks accentuating the demand to supply imbalance in the medium term. This brings risks of flow on consequences to housing affordability as the market regains traction. Urbis Melbourne Apartment Essentials Q4 2018 snapshot: Weighted average sale price recorded: $657,000 14 project launches in the quarter: 2,781 new apartments 1,827 apartments approved in the quarter For media enquiries contact: Stephanie Keith, Senior Brand & Clients Consultant Ph: 02 8233 7633 E: skeith@urbis.com.au Rebecca Jagger and Alexis Carroll at DEC PR Ph: 02 8014 5033 E: urbis@decpr.com.au About Urbis Apartment Essentials The Urbis Apartment Market Essentials is the most comprehensive national survey in Australia, and the only survey for which the sales data for apartment projects with 25 or more units is collected at the time of contract rather than at settlement. Projects with 25 apartments or more are tracked from initial application through to the building being sold out for projects across Perth and key areas of density across Sydney, Melbourne, Brisbane and Brisbane. As well as tracking the status of 2,513 developments Urbis receives surveys from 295 apartment developments. Urbis recognises the traditional owners of the land on which we work. Learn more about our Reconciliation Action Plan. Renowned Urban Designer Chris Melsom joins Urbis 2019-02-13T23:25:07Z renowned-urban-designer-chris-melsom-joins-urbis Urbis is thrilled to announce the Director appointment of Chris Melsom, an esteemed architect, planner and urban designer with 30+ years of experience delivering strategic urban change. Chris brings significant local and international experience to the Urbis National Design team. As an urban design specialist, Chris has worked in senior roles at HASSEL, Tract (WA) and East Perth and Subiaco Redevelopment Authorities, unlocking the potential of cities, places, and sites across Australia and South East Asia. He was recently the Director of the Australian Urban Design Research Centre, where he also taught in the Master of Urban Planning program at The University of Western Australia before joining Urbis. With 30+ years of experience in strategic urban design, Chris brings to Urbis broad expertise in the leadership and management of multi-disciplinary design teams for large scale, complex projects. His arrival complements the National Design team’s already diverse range of skills and will cement Urbis as an industry leader in the arena of city shaping and place building. Ray Haeren, Regional Director Perth said, “We are pleased to welcome renowned Urban Designer Chris Melsom to Urbis. His skills and experience will be a fantastic complement to the diverse and talented team locally, nationally and internationally. “Chris is more than a designer, he brings a strategic perspective and insight… with a grounded personality to boot,” said Ray. James Tuma, Group Director National Design added, “We are delighted to confirm the appointment of Chris Melsom to the growing international team of designers at Urbis. Chris brings a wealth of local market knowledge and a design pedigree that cements our position as the strongest urban design and strategy advisors in the West Australian market.” Carl Thompson, Director National Design said: “It’s an exciting time for Urbis in Perth. Chris has a strong urban design presence in Western Australia and South East Asia and brings both an international perspective and a deep appreciation for the local context to the table.” “Chris is a city-shaping expert of the highest calibre and we look forward to his design leadership as we continue to deliver great outcomes for our clients,” said Carl. On his appointment, Chris Melsom said, “It’s no accident that Urbis is becoming one of the leading thinkers in the urban design space, locally and abroad, combining economics, planning and a passion for creating places that really work.” “I’m looking forward to joining the bright minds of Urbis and contributing to the important goal of shaping cities and communities for a better future.” Reflecting on his career, Chris added: “The best solutions aren’t always the ones we thought we’d find. Sometimes, it’s having a good process of exploration, rigorous testing and engaging with real people that opens up all sorts of possibilities for creating more liveable and resilient outcomes.” “I think it’s fantastic that Urbis sets its sights on city-scale thinking, so that projects not only work independently to exceed our clients’ needs and aspirations, but work together to create something that enriches its context socially, culturally, economically and environmentally as well,” said Chris. “The Urbis Design team is well placed to bring together strategic planning, urban economics and design thinking for new communities, whether developing a complex urban renewal strategy, preparing a site development master plan or building an integrated landscape and built form solution.” “Having worked on large scale urban renewal and development projects internationally for over 30 years, I look forward to making the most of that background with the Urbis team in Perth,” said Chris. Department of Defence leverages Greenbox for Australia’s largest data sanitisation project 2019-02-05T04:05:49Z department-of-defence-leverages-greenbox-for-australias-largest-data-sanitisation-project Canberra, Australia – February 5, 2019 – Greenbox has completed Australia’s largest technology asset disposal for the Department of Defence, with more than 110,000 ICT devices repurposed. Greenbox manages its customers’ ICT assets end-to-end, from pre-deployment and installation, right through to critical data sanitisation and disposal to ensure sensitive information is effectively destroyed when a device is replaced. The $5 million contract was awarded to Greenbox as part of the department’s largest infrastructure program in over a decade, replacing over 110,000 mobile and desktop computers in the latest major project as well as processing another 90,000 devices including monitors, printers, networking equipment and servers. The sheer nature and volume of the initiative required a partnership that would guarantee all information remained protected and was effectively destroyed throughout the process. Greenbox was selected for this work because the company offered a value for money option and was appropriately accredited to manage over 110,000 pieces of hardware and data sanitisation while offering a transparent chain of custody for the devices. “Greenbox has provided Defence with a centralised approach to IT asset recovery by managing this large-scale project to a defined and carefully-documented standard to ensure assets were repurposed, and the data they stored was permanently destroyed,” said Shane Mulholland, Chair at Greenbox. “Our sites are designed specifically to handle these types of sensitive projects; we have the capacity to sanitise large numbers of devices simultaneously, backed by accreditations that meet Defence’s stringent cyber-security requirements. “In addition to delivering to the data security requirements for the project, our processes ensured triple bottom line sustainability, with environmental, social and financial benefits. By giving new life to the 110,000 technology assets, we kept 1,300 tons of materials out of landfill, enough to fill 80 shipping containers. Repurposing this equipment provides social rewards by making affordable equipment available to communities in need, while also delivering financial returns.” Greenbox executed the project across its high-security IT Commissioning Centres in Brisbane, Sydney, Melbourne and Canberra - the latter was launched in March 2018 by the then-Australian Minister for Defence Industry, the Hon. Christopher Pyne MP. The large-scale, purpose-built sites allow Greenbox to conduct up to 800 concurrent device wipes per facility, which reduced the overall time to complete the project. This efficiency is coupled with defence-standard security, including hardened premises and personnel who are cleared and accredited. About Greenbox Systems Greenbox is a privately-owned IT asset lifecycle management company, with high-security facilities in Brisbane, Sydney, Melbourne and Canberra. It provides the government, defence, banking and education industries with end-to-end services across the technology lifecycle, including pre-deployment, connected configuration, deployment, asset recovery and data security. Greenbox has experience in some of Australia’s largest and most complex projects with stringent security requirements, driven by robust governance, ISO-certified processes, and accredited engineers. For more information visit www.greenbox.com.au. SMA Hosts PowerUP Welcome Event With Selected Solar Dealers 2019-01-22T01:33:03Z sma-hosts-powerup-welcome-event-with-selected-solar-dealers-1 Sydney, January 22, 2019— SMA Australia invited the first 25 PowerUP dealers across the country to attend the PowerUP Dealer Welcome Event on January 17 and 18 in Sydney. The event included a 2-day workshop covering the benefits and support they will acquire from SMA exclusively as a PowerUP dealer in regards of sales, marketing, technical training and service as well as an evening event. All the 25 PowerUP dealers were granted their SMA PowerUP dealer certificates from SMA during the event. “The PowerUP program is an important element to enhance our customer focus. By joining the program, Solar Energy Dealers will access special offers, exclusive training and marketing material as well as support in sales and business development directly from SMA. PowerUP provides a platform by which Solar Energy Dealers can differentiate themselves from the competition. Home and business owners can rely on the qualified, trained and experienced PowerUP dealers to provide the most effective solar solutions available from SMA,” said Michael Rutt, Managing Director of SMA Australia. “PowerUP is a global strategy that is being rolled out in a number of international markets. The program may vary slightly due to different market conditions, however the principles of the partnership with the solar installer being at the heart of the program are the same wherever the program is implemented.” Darren Hoffmann, Sales Director of SMA Australia added: “Although the PowerUP program has just been rolled out within the last few months in Australia, the response from both SMA Authorised Distributors and Installers has been nothing other than positive. The value SMA PowerUP Partners gain in having a structured relationship with the SMA brand is providing a platform for market differentiation and volume growth. SMA PowerUP dealers are selected based upon their business model, market position/approach, technical capability and a number of other key criteria. Most important is the alignment with the SMA brand and the value this represents to dealers and their customers.” You can find all information on the SMA PowerUP dealer program here: https://www.SMA-PowerUP.com.au/ About SMAWith sales of around €900 million in 2017, the SMA Group is a leading global specialist in photovoltaic inverters, a key component of all PV systems. SMA offers a wide range of products and solutions that make high energy yields possible for residential and commercial PV systems as well as large-scale PV power plants. To efficiently increase PV self-consumption, SMA system technology can easily be combined with different battery technologies. Intelligent energy management solutions, digital energy solutions and comprehensive services and operational management of PV power plants round off SMA’s product range. The company is headquartered in Niestetal, near Kassel, Germany, is represented in 19 countries and has more than 3,000 employees worldwide, including 500 working in Development. SMA’s technology has won multiple awards and is protected by more than 1,200 patents and utility models. Since 2008, the Group’s parent company, SMA Solar Technology AG, has been listed on the Prime Standard of the Frankfurt Stock Exchange (S92) and also in the SDAX index. Press Contact:Adele ZhangMarketing Director, APACTel. +61 29491 4223Marketing@SMA-Australia.com.au Disclaimer:This press release serves only as information and does not constitute an offer or invitation to subscribe for, acquire, hold or sell any securities of SMA Solar Technology AG (the “Company”) or any present or future subsidiary of the Company (together with the Company, the “SMA Group”) nor should it form the basis of, or be relied upon in connection with, any contract to purchase or subscribe for any securities in the Company or any member of the SMA Group or commitment whatsoever.This press release may contain forward-looking statements. Forward-looking statements are statements that do not describe facts from the past. They also include statements about our assumptions and expectations. These statements are based on plans, estimations and forecasts that the Managing Board of SMA Solar Technology AG (SMA or Company) has available at this time. Forward-looking statements are therefore valid only on the day on which they are made. Forward-looking statements by nature contain risks and elements of uncertainty. Various known and unknown risks, uncertainties and other factors may lead to considerable differences between the actual results, the financial position, the development or the performance of the Company and the estimates given here. These factors include those which SMA has discussed in published reports. These reports are available on the SMA website at www.SMA.de. The Company accepts no obligation whatsoever to update these forward-looking statements or to adjust them to future events or developments. It’s a wrap: Australia’s largest ever agricultural innovation trade fair concludes – but there’s more to come… 2018-12-03T11:25:33Z its-a-wrap-australias-largest-ever-agricultural-innovation-trade-fair-concludes-but-theres-more-to-come GFIA In Focus Australia, Australia’s biggest agricultural innovation trade fair has concluded after two days of conferences and seminars that attracted an impressive number of visitors. Focusing on precision agriculture and protected cropping, the event was attended by international delegates, investors and high-profile food producers who all took advantage of the opportunity to learn from a variety of industry exhibitors, educational sessions, networking events and conferences. This was GFIA’s first Australian event – and David Stradling, Sales Director of One CMG Group, the company behind GFIA In Focus Australia describes it as a “fantastic showcase of some of Australia’s most innovative, forward-thinking exhibitors.” With innovation being a theme at the forefront of the conference, key guest speaker topics included a panel discussion led by Richard Health from Australian Farm Institute, which covered the digitalization of agriculture, and highlighted challenges and opportunities for Australia’s food and water security. Also hugely popular were a presentation on precision agriculture and the use of digital technologies on Branson Farms by Mark Branson, and a keynote speech from Tim Gentle, founder of Think Digital, which covered a range of fascinating topics, including immersive technologies in agriculture. International delegate Nguyen Thi Phuong Thao, Deputy General Director for Vietnamese farm group VinEco (a member of VinGroup) attended the conference to learn more about the latest trends. “I’ve seen lots of great stuff here,” she says. “I’ve been very impressed by the stands, which have showcased so much new technology and innovation, particularly in AI and automation, as well as some really valuable information on everything from irrigation systems and bio-systems to new materials and software for quality and food management. We can now clearly see how we can apply this to our systems to improve efficiencies and save on labour costs.” Beef producer and agent Henry Leonard was also full of praise for the event: “There have been some really excellent speakers, and it was incredible to learn more about some of the research currently being done in this sector. The scope and diversity of investment makes it a very exciting time for the agriculture and food production sector.” Peter Smith, Training Manager of event sponsor Agforce, says that GFIA In Focus Australia’s first event in the Australian market won’t be their last. “I see the whole concept of GFIA as having great longevity. The plan is to build on this year’s event to stage a permanent annual innovation event in Brisbane, and for this to be the biggest in Australia. There’s a great deal of scope for including other streams of ag tech, and to also branch out into other types of ag-events. We think the approach is flexible and sustainable enough to allow the event to grow in all kinds of directions.” David Stradling is similarly optimistic about GFIA In Focus Australia’s role in shaping the nation’s agricultural targets for years to come. “GFIA aims to bridge the gap between international markets and Australia tech suppliers – and in response to this year’s success, next year’s GFIA conference will include multiple excursions by key stakeholders into Australian leadership and innovation in the agriculture and food production sector. This is the next leap of the journey to support the Australian Government’s ambition to make agriculture a $100 billion industry by 2030, and we’re looking forward to making next year’s event even bigger and better than this one.” If you didn’t make it to GFIA in Focus Australia this year, don’t miss out on the opportunity to be a part of 2019’s even more ambitious offering. For more information visit www.gfiaaustralia.com About GFIA The Global Forum for Innovations in Agriculture has emerged as a global authority on sustainable food production, driving innovation through exhibitions and conferences across the globe. GFIA exhibitions have welcomed more than 25,000 visitors, and worked with over 50 international partners to showcase innovative products with a proven benefit to the agricultural industry. Their conferences offer stakeholders pioneering forums and marketplaces to foster meaningful dialogue, collaboration, recognition and action between regional food producers, buyers, innovators, policy makers and investors. Media Enquiries: C7EVEN Communications Kate Munsie (02) 6766 4513 / 0421 935 843 kate.munsie@c7even.com.au Photo captions: Agronomist Daniel Rollinson and beef producer and agent Henry Leonard GFIA in Focus Australia Conference and Exhibition Australia’s largest ever agricultural innovation trade fair gets underway 2018-11-27T04:33:44Z australias-largest-ever-agricultural-innovation-trade-fair-gets-underway Australia’s biggest agricultural innovation trade fair, GFIA In Focus Australia is off to a flying start, with almost 2,000 registered visitors to attend the event. Aimed at helping Australian farmers and agribusinesses improve the sustainability and sophistication of food production, a number of high-profile delegates from across Asia Pacific were also present on the first day of the Brisbane-based conference, which is intended to open up new business opportunities for Australian ag-tech suppliers and investors. Kicking off the day’s events was guest speaker The Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries, Queensland, who welcomed attendees during the opening ceremony. In his speech, Mr Furner acknowledged the importance of the event incorporating an impressive line-up of exhibitors showcasing innovative agricultural products and services, and high-profile speakers covering a range of topics. Mr Furner was pleased to open the event and said the Queensland Government will continue to work with innovators to grow the agricultural industry. Amongst the day’s highlights, Pete Lewis, former ABC landline producer facilitated a conference on Controlled Environments & Protected Cropping, covering topics like Automation and controlled systems – while a panel of speakers debated whether indoor and controlled environments can help feed the world, and QAAFI hosted a fascinating ‘Future farming and food’ workshop. A Precision Agriculture & Smart Farming conference looked at Precision Agriculture for livestock and farm asset management, which also debated whether a lack of visibility could be costing businesses. And in some of the most exciting highlights of the day, leading-edge agtech suppliers, entrepreneurs and scientists took to the stage to present their latest innovations ­– including Ceres Tag’s live demonstration of their Smart Ear Tags, which live-streamed the location, health and behavior of 100 cattle located some 1,000km away in northern QLD. Andrew Logan, CEO of OneCrop also presented on the magic of microclimates and revealed how to create explosive yield increases using existing water and sunlight. The day also saw the launch of AgKnowledge, the country’s first agricultural startup company investor pitch platform, which brought together universities, vocational education organisations and colleges, private and public research institutions, professional services organisations, centers of agri-learning / capacity enhancement, agri-tech startup companies and agribusiness sector investors. Sales Director at One CMG Group David Stradling, the company behind GFIA In Focus Australia spoke of his reaction to the day’s events. “This is the first GFIA event in Australia, and day one has already surpassed everybody’s expectations – not only from the organiser’s perspective, but also from the attendees. This exhibition and conference has shown Brisbane to be a fantastic venue for farmers, growers and agribusinesses across the country to learn more about the latest innovations in agriculture. We’re looking forward to seeing what the second day has in store for the event’s many delegates and attendees.” To find out more about GFIA In Focus Australia, visit www.gfiaaustralia.com About GFIA The Global Forum for Innovations in Agriculture has emerged as a global authority on sustainable food production, driving innovation through exhibitions and conferences across the globe. GFIA exhibitions have welcomed more than 25,000 visitors, and worked with over 50 international partners to showcase innovative products with a proven benefit to the agricultural industry. Their conferences offer stakeholders pioneering forums and marketplaces to foster meaningful dialogue, collaboration, recognition and action between regional food producers, buyers, innovators, policy makers and investors. Event details: GFIA In Focus Australia 27 November 2018: 09.00 – 18.00 28 November 2018: 09.00 – 16.00 Brisbane Convention and Exhibition Centre Media Enquiries: C7EVEN Communications Adam Arndell (02) 6766 4513 / 0403 372 889 adam.arndell@c7even.com.au Kate Munsie (02) 6766 4513 / 0421 935 843 kate.munsie@c7even.com.au Photo captions: The Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries, Queensland The Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries, Queensland (close up) David Stradling, Sales Director at One CMG Group and Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries, Queensland Just days to go before the start of Australia’s largest ever agricultural innovation trade fair 2018-11-19T21:00:00Z just-days-to-go-before-the-start-of-australias-largest-ever-agricultural-innovation-trade-fair Australia’s largest ever agricultural innovation trade fair, GFIA In Focus Australia is set to kick off in Brisbane next Tuesday – and with some of the country’s top food producers in attendance, it’s a prime opportunity for farmers, growers and agribusinesses to learn more about the latest innovations in agriculture. Part of a global series of exhibition and conferences driving sustainable food production and innovation, GFIA In Focus Australia takes place at Brisbane’s Convention & Exhibition Center from 27-28 November. Leading producers Mort & Co National Feedlot, Mighty Green and Sundrop Farms are just some of the featured guests, and for Cy Kovacich, owner/manager of Mighty Green, the event is a chance to share his experiences diversifying his sugarcane operation: “The sugar cane industry is traditionally a monoculture ­– but with margins closing up through soil stress and other issues, my focus is on optimising soil health and finding production gains and economic savings through diversification, by growing other crops like rice, beans and soy. I’m honored to be involved, and to have the chance to hopefully inspire others through discussing my own experiences.” Amongst the many innovative exhibitors showcasing the latest game-changing innovations and technology is Ceres Tag, who have announced they will be doing a live demonstration at the event, in what will be a world first for the GFIA. In the days leading up to the event, Ceres Tags will be tagging over 100 cattle in Townsville with their Smart Ear Tags, before live streaming their location, health and behaviour 1,000 kms away at the conference. Guest speaker at the opening ceremony on the 27th November will be The Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries, Queensland. Mark describes the event as “a brilliant opportunity for farmers, growers and agribusinesses across the country to understand more about some of the latest innovations that can better support Australia’s agricultural industry.” Tim Gentle, Founder, Digital Crusader and Educator of Think Digital will be the second guest speaker at the opening ceremony. He’ll be talking about the some of the immersive new technologies available for agriculture, including the most exciting advancement to date in the world of Virtual Reality – a VR Platform for Agriculture. “If you thought Virtual Reality is just for gamers, and Augmented Reality is to catch Pokemon Go’s, then think again,” he says. “In agriculture, immersive technologies will increase productivity, improve safety, enhance training and help you to communicate more effectively than ever before, and I’m excited to be able to unveil the details of this new technology at the conference.” For Sales Director at One CMG Group David Stradling, the company behind GFIA In Focus Australia, the event looks set to be a game-changer for those involved. “We anticipate that this event will deliver huge business opportunities for ag-tech suppliers in markets expected to experience significant growth over the next few years,” he says. The GFIA are giving away 2,000 free tickets – but with only a small number left, farmers and agribusinesses are encouraged not to miss out on the chance to attend this unique mix of exhibitions, conferences, innovation sessions and educational workshops. To register your place at GFIA In Focus Australia before it begins, visit www.gfiaaustralia.com Event details: GFIA In Focus Australia 27 November 2018: 09.00 – 17.00 28 November 2018: 09.00 – 16.00 Brisbane Convention and Exhibition Centre About GFIA The Global Forum for Innovations in Agriculture has emerged as a global authority on sustainable food production, driving innovation through exhibitions and conferences across the globe. GFIA exhibitions have welcomed more than 25,000 visitors, and worked with over 50 international partners to showcase innovative products with a proven benefit to the agricultural industry. Their conferences offer stakeholders pioneering forums and marketplaces to foster meaningful dialogue, collaboration, recognition and action between regional food producers, buyers, innovators, policy makers and investors. Media Enquiries: C7EVEN Communications Adam Arndell (02) 6766 4513 / 0403 372 889 adam.arndell@c7even.com.au Kate Munsie (02) 6766 4513 / 0421 935 843 kate.munsie@c7even.com.au Photo captions: Tim Gentle, Founder, Digital Crusader and Educator of Think Digital Precision Farming Precision agriculture can revolutionise the industry, say leading experts. 2018-11-12T03:02:06Z precision-agriculture-can-revolutionise-the-industry-say-leading-experts What do data analytics and modelling, fertiliser applications, harvesting, irrigation, seeding, planting and spraying equipment, GPS systems, robotics and smartphone apps have in common? They’re all precision agriculture systems that can revolutionise various aspects of a farm's operations. And as technology evolves to keep pace with the changing needs of a business that’s worth as much as 12% of the country’s GDP, they’re poised to help transform Australia’s agricultural industry. With the Federal Government wanting Australian agriculture to become a $100 billion industry by 2030, a key focus for the industry is the unlocking of new technology, supported by a favourable tax and policy environment for innovation. It’s no surprise, then, that interest is firmly fixed on how producers can harness the benefits of precision agriculture to achieve everything from increased production and reduced labour costs to water savings, lower wastage and greater task automation. The breadth of available applications is huge. Whether it’s computer and mobile-based apps designed to provide real-time information relating to crop disease, or GPS mapping to better understand soil conditions, new technologies are emerging to help farmers collect data, manage risk, increase yields, save time and cut costs. As Anastasia Volkova, CEO and Founder of data analytics platform FluroSat explains, “there have been major advances in spatial and navigation technology, meaning that agriculture can increasingly be underpinned by technologies like self-driving tractors and robotics. Secondly, the ability to use proximal or remote sensing to collect information that can both inform decision-making and measure its effects is also key. And the final piece of the puzzle is machine-learning advancements, and the ability to collect data to create a highly detailed picture – which again, can have hugely beneficial implications for agriculture.” Technologies that address drought-related challenges are another burgeoning industry. Following the government’s recent plans to set up a $3.9 billion fund to support water infrastructure and drought-related projects, the Global Forum for Innovations in Agriculture (GFIA) has identified a suite of new technologies that can help combat Australia’s current drought. They include a water conditioning system that enables growers to utilise supplies previously considered unsuitable, a device that continually informs farmers of flow rates and total water used, and a microclimate solution combining sensors, analytics and apps that analyses atmospheric conditions, leaf wetness, soil moisture and temperature to provide localised growing condition data. Anastasia believes there’s a strong case for embracing new technologies, especially in the face of extreme conditions. “Robustness is the key characteristic needed for agricultural systems, especially in the face of adverse weather like drought. Technologies like variable rate, advance sensing and machine learning technologies can underpin a successful solution that can mitigate the worst effects and support the industry through these types of challenges.” AgTech Cluster Leader at CSIRO Data61 Dr Peyman Moghadam agrees that new technologies are receiving a huge amount of interest currently, especially relating to drones, aerial and satellite imaging, robotic technologies, automated harvesting and precision spraying. Yet a sense of innovation fatigue is also affecting the industry, he says. “Growers are right now more interested in adapting technology to fit their existing equipment than investing in brand new assets. So what’s happening currently is a trend of retro-fitting existing assets to make them smarter. We’re not taking drivers out of the tractors just yet. Instead we’re offering smart features, retro-fitted to make lives easier, using technology like auto steering and automated harvesting, weeding and pruning, which can help reduce labour costs by as much as 30-40%.” Whether through robotics, virtual reality, AI or new automation technologies, the digitalisation of agriculture means that farmers and growers will over time be better able to increase production and yields, with fewer inputs and labour costs. As Anastasia explains, “Costs can be reduced by knowing for instance the response to nutrients in different areas of a farm, so that fertilizer use can be fully optimized. Whether it’s used for weed detection in the field, or for grading the protein content of a grain that’s about to be harvested, precision agriculture solutions can offer impressive results for farmers who are able to embrace these new technologies.” The GFIA will present the latest innovations and technologies for smart food production in the precision agriculture sector at Australia’s largest agricultural innovation event, GFIA in Focus, in Brisbane on November 27-28. Anastasia and Peyman will join a host of guest speakers discussing everything from smart irrigation and big data to robotics and Virtual Reality. To register your attendance or to find out more, visit www.gfiaaustralia.com Ends Media Enquiries: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 kate.munsie@c7even.com.au Photo captions: Precision Agriculture Previous GFIA Precision Agriculture Conference Protected cropping heralded as the ideal system to help supercharge Australian agriculture. 2018-11-07T07:12:11Z protected-cropping-heralded-as-the-ideal-system-to-help-supercharge-australian-agriculture ‘Sustainable growth’ is the key phrase underpinning the Australian Government’s plans to make the nation’s agricultural industry a $100 billion industry by 2030. Yet with widespread and continued drought conditions challenging these ambitious plans, growers are looking to new solutions to ensure more consistent crops and higher yields – and protected cropping is one increasingly attractive proposition. There’s no doubt that indoor and controlled environments, speed breeding and hydroponic systems are currently driving food production like never before. The Protected Cropping Industry is the fastest growing food producing sector in Australia, valued at around $1.8 billion per annum. As Vertical Farming Systems Executive Director John Leslie explains, that’s no surprise. “Australian agriculture currently has a return on investment of about 3-5%, and that’s not sufficient to attract investment into the sector,” he says. “Vertical farming removes much of the labour cost, which is the most expensive component of farming, so the ROI can be increased to 20% and upwards – and then agriculture does become an attractive investment proposition.” With a $3.9 billion fund recently set up to support water infrastructure and drought-related projects, protected cropping has never been more relevant. Controlled environment farming protects the industry from unfavourable weather conditions like drought, contributing to more consistent crops and higher yields. John sees vertical farming as the ideal solution for some parts of the industry, because the process is impervious to climate, and the dehumidification process generates a massive amount of water. “We’re actually producing water out of the air, and that makes vertical farming highly viable, even in places as arid as the Sahara desert. While vertical farming isn’t a fix-all for every drought situation, it’s another tool we can use to combat the effects ­– and it will certainly support some parts of the food supply chain and help address things like drought.” Current advancements in the technology mean that protected cropping will soon be applicable on a broader scale. John explains how his company is developing systems that will soon be able to produce animal feed and proteins. “It’s based on the same technology we’re right now using for vegetables, and over time that will begin to address the problem on a wider scale,” he says. Hydroponics is another production sector currently experiencing rapid growth – and as hydroponic grower and consultant Brian Ellis explains, it’s highly efficient in its use of inputs including water, fertilisers, labour, land and energy. “It’s possible to produce 5-10 times as much per hectare using hydroponic systems compared to growing in soil. There’s no doubt that adverse weather is impacting everyone as the climate continues to change ­– but with hydroponics you have much more control over your environment. Essentially there’s much more predictability, and less effect from extreme weather.” Brian explains how hydroponic systems use only minimal water, which contributes further to their viability. “We often only use as little as 5% of the water for re-circulated hydroponic crops, compared to growing the same crop out in the field. That gap may have closed a little with the introduction of new technologies, but it’s still nowhere close to that figure. As drought continues to affect growers, there’s no doubt that hydroponics will become even more important, and more relevant to the success of the industry.” In the face of food security and global climatic variability concerns, safe, sustainable protected cropping in the form of vertical farming, hydroponics and speed breeding could well be the way of the future. With protected-crop growers at the forefront of highly sustainable, efficient and innovative food production processes, protected cropping will increasingly help to secure a profitable and more sustainable future for Australian agriculture. The Global Forum for Innovations in Agriculture (GFIA) will present the latest innovations and technologies for the controlled environment and protected cropping sector at Australia’s largest agricultural innovation event, GFIA in Focus, in Brisbane on November 27-28. John and Brian will join a host of guest speakers discussing everything from vertical farms and greenhouses to hydroponic and aquaponic systems and much more. To register for a free entry badge or to find out more, visit www.gfiaaustralia.com Ends Media Enquiries: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 kate.munsie@c7even.com.au Photo captions: Previous GFIA Protected Cropping Exhibition Protected Cropping SMA supplies System Technology for the first utility-scale PV power plant in Myanmar 2018-11-06T07:24:01Z sma-supplies-system-technology-for-the-first-utility-scale-pv-power-plant-in-myanmar Minbu, November 6, 2018 – SMA Solar Technology AG (SMA) will deliver 21 MV Power Station 2000SC to a 50 MW PV project in Myanmar. The largest solar power plant of the country is located in Minbu, 500km northwest from Yangon and will go into operation in spring of 2019. On the total area of 200 acres, the solar park will generate approximately 87 million kilowatt hours of clean solar power, which equates to the energy demand of about 20,000 Myanmar households. The MVPS 2000SC is a turnkey system solution equipped with 2 powerful Sunny Central 1000SC-XT inverters and a perfectly matched medium voltage solution for the grid connection. “SMA Sunny Central inverters with their proven technology and high power density are successfully in operation in numerous PV power plants worldwide. The robust central inverters undergo several demanding stress tests and are perfectly suited for all challenging climatic conditions. In the northern region of Myanmar where the PV project is located, the performance of the inverter capacity under extremely high temperaturesis of fundamental importance. Our Sunny Central inverters can address the demand with full nominal power in continuous operation at ambient temperature up to 40 °C”, said John Susa, Executive Vice President of SMA Sales North America and APAC. “SMA has achieved great success in the South East Asia region in 2018 and this project is definitely one of the milestones,” John Susa continued, “we are very proud of working with CTIEC (China Triumph International Engineering Group Co., Ltd.). The EPC has rich experience with large-scale power plant projects in Asia Pacific, Europe and North America.” “Minbu Solar Park is the first large scale solar project in Myanmar, we need to work with reliable partners to ensure its success in performance,” said Ray Liu, Director of New Energy Department at CTIEC. “We know that SMA has the global experience and reliability which is necessary to minimize the risks, we chose SMA’s system technology because we were impressed by its product testing procedure and high degree of design flexibility. SMA also made a vital contribution to deliver the products within a tight construction schedule.” About SMAThe SMA Group with sales of around €900 million in 2017 is a global leader for solar inverters, a key component of all PV plants. SMA offers a wide range of products and solutions that allow for high energy yields for residential and commercial PV systems and large-scale PV power plants. To increase PV self consumption efficiently, SMA system technology can easily be combined with different battery technologies.Intelligent energy management and digital energy solutions, comprehensive services and operational management of PV power plants round off SMA’s range. The company is headquartered in Niestetal, near Kassel, Germany, is represented in 19 countries and has more than 3,000 employees worldwide, including 500 working in Development. SMA’s multi-award-winning technology is protected by more than 1,100patents and utility models. Since 2008, the Group’s parent company, SMA Solar Technology AG, has been listed on the Prime Standard of the Frankfurt Stock Exchange (S92) and is listed in the SDAX index.About CTIECChina Triumph International Engineering Co., Ltd. (CTIEC) is an internationalized engineering group company and a key national-level hi-tech enterprise, and is the engineering technical platform of China National Building Material Co., Ltd. CTIEC has been vigorously implementing the strategy of integration, industrialization, engineering and internationalization and rapidly developing the industries of new glass, new material, new energy and new equipment with industrial bases distributing in several provinces of China and business network spreading all over the world. Since 2003, CTIEC has been consecutively in the list of Top 50 national exploration and design enterprises, project management enterprises and national project general contracting enterprises, and appraised as Top 200 global top-level engineering design and consulting firms by American ENR. SMA Solar Technology AGSonnenallee 134266 NiestetalGermany Head of Corporate Communications:Anja JasperTel. +49 561 9522-2805Presse@SMA.de Press Contact:Adele ZhangMarketing Director, APACTel. +61 2 9491 4223Fax +61 2 9491 4290Marketing@SMA-Australia.com.au Disclaimer:This press release serves only as information and does not constitute an offer or invitation to subscribe for,acquire, hold or sell any securities of SMA Solar Technology AG (the “Company”) or any present or futuresubsidiary of the Company (together with the Company, the “SMA Group”) nor should it form the basis of,or be relied upon in connection with, any contract to purchase or subscribe for any securities in theCompany or any member of the SMA Group or commitment whatsoever. Securities may not be offered orsold in the United States of America absent registration or an exemption from registration under the U.S.Securities Act of 1933, as amended.This press release can contain future-oriented statements. Future-oriented statements are statements which donot describe facts of the past. They also include statements about our assumptions and expectations. Thesestatements are based on plans, estimations and forecasts which the Managing Board of SMA SolarTechnology AG (SMA or company) has available at this time. Future-oriented statements are therefore onlyvalid on the day on which they are made. Future-oriented statements by nature contain risks and elements ofuncertainty. Various known and unknown risks, uncertainties and other factors can lead to considerabledifferences between the actual results, the financial position, the development or the performance of thecorporation and the estimates given here. These factors include those which SMA has discussed in publishedreports. These reports are available on the SMA website at www.SMA.de. The company accepts noobligation whatsoever to update these future-oriented statements or to adjust them to future events ordevelopments. MEDIA ALERT: Global Forum for Innovations in Agriculture is coming to Brisbane 2018-10-30T23:09:32Z media-alert-global-forum-for-innovations-in-agriculture-is-coming-to-brisbane Next month Brisbane will play proud host to Australia’s largest agricultural innovation trade fair, GFIA in Focus. (An offshoot of the internationally recognised Global Forum for Innovations in Agriculture.) Scheduled for 27-28 November at the Brisbane Convention and Exhibition Centre, this not-to-be missed event has been organized to help realise the government’s ambition for Australian agriculture to become a $100 billion industry by 2030. Over 2,000 visitors from across Australia and the Asia Pacific will be flocking to Brisbane to see the hundreds of innovations showcased in this inspirational two-day exhibition and conference. Many of these innovations are in the areas of sustainable ag-tech across two key sectors: controlled environments & protected cropping and precision agriculture & smart farming. The implications for the industry are far reaching and are expected to drive a host of new opportunities for ag-tech suppliers, investors and food producers. GFIA in Focus Australia is proudly supported by some of Australia’s key agribusiness member organisations, including Agribusiness Australia, Queensland Farmers’ Federation, AgForce Queensland, Irrigation Australia, Growcom, Society of Precision Agriculture Australia and Northern Territory Farmers Association. Guest speaker at GFIA’s opening ceremony on the 27th November will be The Honourable Mark Furner MP, Minister for Agricultural Industry Development and Fisheries, Queensland. GFIA are delighted to have a speaker of Mr Furner’s caliber gracing the event and he is the ideal candidate to launch what will be a long-term strategy of driving innovation in Australian agriculture. GFIA would like to extend a warm invitation to media to attend this two-day event, and will, of course, provide opportunities for interviews with key event stakeholders. To confirm your media accreditation, register online here by 22rd November 2018. What: GFIA in Focus Australia When: 27 November 2018: 09.00 – 18.00 28 November 2018: 09.00 – 16.00 Where: Brisbane Convention & Exhibition Centre Media Opportunities: Monday 27 November: 09.30-10.00: GFIA in Focus Opening Ceremony 10.00-11.00: Ribbon Cutting and Exhibition Tour 11.00-11.20: Interview with The Honourable Mark Furner MP Monday 27 November and Tuesday 28 November: Interview and photograph opportunities with: Key speakers (click here to view) Exhibitors (click here to view) David Stradling, One CMG Group Sales Director Attendee representatives For further information head to www.gifaaustralia.com Media contact: Kate Munsie, 0421 935 843, kate.munsie@c7even.com.au -ENDS-