The PRWIRE Press Releases https:// 2019-01-15T23:00:00Z Interview Opportunities: Former White House Events Director to headline new B2B event industry conference 7-8 February 2019 2019-01-15T23:00:00Z interview-opportunities-former-white-house-events-director-to-headline-new-b2b-event-industry-conference-7-8-february-2019 INTERVIEW OPPORTUNITIES Former White House Events Director to headline new B2B event industry conference 7-8 February 2019 Dear {{ first_name | fallback:"Editor" }}, You’re invited to attend Australia’s newest events industry conference, The Business of Events, Thursday 7 and Friday 8 February at the Sheraton Grand Hyde Park, Sydney. The Business of Events will present a bevy of industry heavyweights, offering middle to senior management professionals a wealth of latest findings, updates and in-depth discussions of how to capitalise on Australian events. The event will address global trends, identify market opportunities, showcase engaging event technology and help guide the development of your business. HIGHLIGHTS FOR MEDIA Event: The Business of Events When: 7-8 February 2019 Where: Sheraton Grand Hyde Park, Sydney By attending you will have unparalleled access to industry leaders from which to learn about event safety and architecture, sales growth, governance, future business and professional development. If you would like a complimentary media pass, please respond to this email with your name, title and publication. Please note, media passes are limited. Media Program Overview: Over 40 industry expert speakers 10 plenary keynote speakers The theme, Powering Growth, will explore how to identify new business, increase the bottom line, the future of major events and how to ensure business growth Three flexible breakout sessions and panel discussions covering sales growth, event safety, event architecture, sponsorship, law/governance, business models, future business, professional development and marketing Conference expert speakers and interview opportunities: Thursday 7 February – 10:25am Friday 8 February – 2:40pm Laura Schwartz, Former White House Director of Events MC and international keynote speaker brings a wealth of experience, having produced over 1,000 events during her time at the White House including the Presidential Inauguration, one of the most coveted events in Washington. She will chronicle the positive and challenging moments that have shaped her life. She will demonstrate these are the same forces that influence powerful events no matter their size, budget, goal or purpose. Thursday 7 February – 11:35am Patrick Kidd, CEO, Invictus Games Patrick will tell the story of the Games, from the early stages of planning, winning the bid as well as planning and delivery of the Games. He will also talk to the challenges, of the rapid scale up and scale down, of the organising committee as well as the longer term impact of the Games. The royal touch was applied to the event earlier this year and is worth hearing about. Thursday 7 February – 1:00pm Craig James, Chief Economist, Commsec Craig will assess the economic landscape with particular focus on the current and prospective growth opportunities across sectors and regions. Don’t miss the opportunity to hear from him on external factors and trends pressuring Australian business and prepare for the economic challenges ahead. Friday 8 February – 9:10am Holly Ransom, CEO, Emergent Holly will explore best practice on leading changes and turning innovative ideas into action. She believes change is inevitable but growth is intentional. Research shows 90% of companies fail to execute their strategies due to poor execution. The business landscape is changing at a greater velocity and therefore we need to change the way we work and lead so we can continue to achieve excellence. Friday 8 February – 9:55am Natalie Xenita, Executive Director, IMG Fashion Asia-Pacific Natalie will discuss insights into MBFWA’s commercial growth strategy, examining major milestone and invaluable lessons learned along the event’s path to success. Fashion is a powerhouse industry that drives annual retail sales of over $9 billion and created value export opportunities for Australia. High-res images to be supplied by Exhibition & Trade Fairs. View the full program here. Free media passes available – simply reply to this email with your full name, position and publication title/s. Once your request is approved, you will receive an email. Bring photo ID with you to the registration desk upon entry to The Business of Events and they will supply you with a media pass and lanyard. Interviews with all organisers and speakers available before and during The Business of Events, please identify any speakers you’d like to interview and we will endeavour to schedule interview times. For more information and to register visit: www.thebusinessofevents.com.au Looking forward to hearing from you. Sammy Dalglish I Group Account Director I Zadro +61 2 9212 7867 | +61 430 343 621 | sammy@zadroagency.com.au Thriving Singapore MICE Market Continues Impressive Growth According to Cvent 2018-12-16T23:38:52Z thriving-singapore-mice-market-continues-impressive-growth-according-to-cvent Media Announcement: 17 December 2018 Thriving Singapore MICE Market Continues Impressive Growth According to Cvent Singapore hotels and venues saw a 12% year-on-year increase in requests for meetings equating to $82m in additional revenue opportunity according to sourcing data from the Cvent Supplier Network Cvent, a market leader in meetings, events, and hospitality technology, released a report highlighting the thriving Singapore MICE industry and strong demand for technology solutions to help support and drive additional growth. The proprietary data, compiled from activity within the Cvent Supplier Network, along with Singapore’s recent recognition as a Top Meeting Destination in Asia Pacific, reinforce its position as an ideal destination for organising exceptional meetings, conventions and exhibitions. Venues in Asia using the Cvent Supplier Network (CSN), the world’s largest database for venue information, saw a 32% year-on-year increase in unique Request for Proposal (RFP) volume and a 20% year-on-year increase in unique room night requests. Singapore saw a 12% increase for unique RFPs. These growth rates translate into more than $379m of additional unique RFP value for the Asian market and approximately $82m for the Singapore market specifically. To support this growth, hoteliers in the region have embraced the adoption of event management solutions to help streamline manual processes and drive MICE business. Leading organisations, including the World Travel Awards, have brought additional awareness to the event technology industry by highlighting platforms that are making an impact on the global travel and tourism industries. Cvent was recently named ‘Asia's Leading Travel Technology Provider 2018’ by the World Travel Awards. Will Kataria, Director of Sales, APAC at Cvent, commented on Cvent’s success in helping to drive MICE and transient business in the Singapore and Asia regions. “Hotels and venues that truly embrace event management technology and utilise our suite of solutions as additional marketing and sales tools typically see incredible incremental growth in both the volume and quality of MICE business that they attract and retain. Event planners and corporate travel managers will source more than $16 billion dollars in business through Cvent’s online platforms in 2018, and the Cvent Hospitality Cloud offers our clients direct access to these buyers,” said Kataria. “As a partner to many of the leading hotel chains in Singapore and the region, we look forward to continuing to support the thriving Asia MICE market and to provide hoteliers and venues with the solutions they need to grow and own their business,” concluded Kataria. For more information on Cvent, please visit the website: https://www.cvent.com/sg/ -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 Image: Will Kataria, Cvent Singapore's Director of Sales About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable MICE group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximize the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit: https://www.cvent.com/sg/hospitality-cloud/ About Cvent, Inc. Cvent, Inc. is a leading cloud-based event management company with more than 3,600 employees, 25,000 customers, and 300,000 users worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. BECA TARGETS FEDERAL MPS IN FRESH NEW ADVOCACY CAMPAIGN FOR BUSINESS EVENTS 2018-12-03T08:06:18Z beca-targets-federal-mps-in-fresh-new-advocacy-campaign-for-business-events-1 Media release: 3 December 2018 BECA TARGETS FEDERAL MPS IN FRESH NEW ADVOCACY CAMPAIGN FOR BUSINESS EVENTS BECA urges government to provide assurity for policy and funding via six key pillars Members of the Business Events Council of Australia (BECA), launched a pre-election campaign at Parliament House in Canberra last week calling on Members of Parliament to unequivocally support policy and funding of the sector. A delegation of business events industry leaders met with 12 key MPs and their advisors, from all sides of politics, with a united message about the need for a strong policy for business events and additional funding through Tourism Australia. BECA has called on the Coalition, Labor and other parties to launch a policy for business events ahead of the May Federal election covering six key areas. Chairman of BECA, Matt Hingerty, said the mission to Canberra was a vital step in getting the business events sector’s power, scope and potential understood by our Parliamentarians and embedded in policy. “The industry delivered a strong and united message about the importance of the business events sector as a key driver of the Australian economy,” Mr. Hingerty said. “Our delegation was well received as we delivered clear evidence to substantiate the merits of backing business events in order to deliver real benefits to cities as well as regional Australia.” The BECA delegation comprising representatives of all its Member Associations advocated for government support to help reap the opportunities that the business events sector can offer Australia, including generating jobs for life, international trade and soft diplomacy, investment and both regional and national economic development. BECA called for a policy which would include the following six strategies: Extension of the successful Bid Fund Program (BFP), and partnership programs managed by Business Events Australia. BECA calls for increased BEA funding of $10M or $40M within four years. Funding for research; managed by the business events community and Tourism Research Australia in order to benchmark the industry, and quantify the sector’s size, impact and worth. A national infrastructure mapping study to identify the gaps and priorities for business events infrastructure in metro and regional areas. Support to work more closely with VET and higher education sector (namely TAFE) to design courses that match the industry’s needs now, and in the future. Temporary skilled labour visa reform to enable the industry to more easily respond to fluctuating demands with a more flexible temporary visa system. Growth Industries Business Events Team to link our outcomes with those associated with the Industry Growth Centre Initiatives. “While business events stimulate the visitor economy, their impact is more far-reaching than just tourism.” The business events sector stands on its own two feet as a major contributor to Australia’s GDP and provides significant commercial opportunities, jobs and contribution to our reputation as a progressive, innovative and successful nation with which to do business. BECA’s mission to Canberra was designed to carry a strong message that the business events sector must be supported in order to leverage the huge opportunities we can uniquely deliver for our economy and community. “Whilst Australia had a strong reputation hosting business events, our international competitiveness is being compromised by markets in Asia, and we need to act now to curb the impact,” said Mr. Hingerty. BECA visited the offices of the Hon. Mark Coulton MP, the Hon. Josh Wilson MP, the Hon. Craig Laundy MP, the Hon. Trent Zimmerman MP, Senator the Hon. Simon Birmingham, Senator the Hon. Tim Storer, Senator the Hon. Pauline Hanson, the Hon. Anthony Albanese MP, the Hon. Joel Fitzgibbon MP, Senator the Hon. Murray Watt, the Hon. Tanya Plibersek MP. BECA members who attended the government meetings with Matt Hingerty included: Joyce DiMascio, CEO of Exhibition and Event Association of Australasia (EEAA); Robyn Johnson, CEO, Meetings & Events Australia (MEA); Barry Neame for Professional Conference Organisers of Australia (PCOA); Andrew Heibl, CEO, Association of Australian Convention Bureaux (AACB); and Karen Bolinger for International Congress and Convention Association (ICCA). -ends- Notes to editors The Business Events Council of Australia (BECA) is the peak body for the business events sector and represents to government and relevant agencies, issues common to all segments of the industry. The members include: Association of Australian Convention Bureaux (AACB) Australian Convention Centres Group (ACCG) Exhibition and Event Association of Australasia (EEAA) International Convention and Congress Association (ICCA) - Australian Chapter Meetings and Events Australia (MEA) Professional Conference Organisers Association Inc (PCOA) www.businesseventscouncil.org.au To receive a copy of the BECA pre-election submission document, please contact: Felicity Zadro felicity@zadroagency.com.au Images: Karen Bolinger, Joyce DiMascio, Senator the Hon. Pauline Hanson, Andrew Hiebl Barry Neame, Joyce DiMascio, Trent Zimmerman MP, Andrew Hiebl Karen Bolinger, Andrew Hiebl, Robyn Johnson, Minister Simon Birmingham, Matt Hingerty, Joyce DiMascio, Barry Neame Barry Neame, Joyce DiMascio, Joel Fitzgibbon MP, Robyn Johnson, Andrew Hiebl For interviews or more information please contact: Felicity Zadro, Managing Director, Zadro | felicity@zadroagency.com.au | +61 2 9212 7867 Encore delivers a sweet treat at The Great Humpty Ball 2018-11-21T03:41:50Z encore-delivers-a-sweet-treat-at-the-great-humpty-ball Media release: 21 November 2018 Encore delivers a sweet treat at The Great Humpty Ball Immersive and unique staging and production by Encore Event Technologies recently transported 400 guests who attended the annual Great Humpty Ball back to their childhood. Hosted by the Humpty Dumpty Foundation, a children's charity that for more than 28 years has purchased life-saving medical equipment specifically requested by over 380 hospitals and health services across Australia, Encore delivered an imaginative, compelling and truly sweet Charlie and the Chocolate Factory inspired event at the Four Seasons Hotel Sydney. Every year Encore works closely with the Humpty Dumpty Foundation team to create an immersive gala dinner themed with fun, colour and technical magic to deliver on the charity’s vision. First impressions count. On arrival, guests entered the chocolate factory gates constructed of purple bricks and golden wrought iron gates with Humpty branded signage – a welcoming invitation fuelled with intrigue and wonder. The grass covered walk-way included boxes of Humpty branded chocolate bars, giant gobstoppers, colourful windmills, lollies and mushrooms. Purple trees decorated with lollipops and fairy lights framed the main doors of the hotel’s Ballroom. Guests were entertained by the Wonka inspired photobooth with giant windmill lollies in flower pots and Humpty signage all created to encourage guests to explore the decorated venue. The beautifully dressed tables were adorned by shiny purple cloths and Wonka inspired golden wrapper runners and two stunning centrepieces. The first, a magical garden, included intricate trees on a grassy knoll decorated with lollies, mushrooms, tea lights and miniature buckets of candy. The second included Willy Wonka’s red top hat, candy jars and colourful windmills on sticks. Mimicking the iconic “fizzy lifting” scene from the film, Encore created a bubble ceiling installation above the dance floor with long garlands of stunning sliver, white pearl and clear balloons that created the illusion of bubbles exploding out of an oversized fizzy soda bottle. Keeping to theme, the multimedia team created a chocolate river backdrop with the Humpty mascot image floating past the magical garden that transitioned into an evening scene with Humpty in a glass lift with a giant shimmering moon. The set was complimented by colourful mushrooms, gobstoppers, a lolly tree and the walls draped with sparkling star black cloth with themed Humpty gobo lighting. Complete with projections and staging, the Encore team delivered purple and gold themed lighting, matching both the Humpty branding and Wonka bars, which ensured guests at the event were reminded of a childhood full of imagination. Paul Francis OAM, Founder and Executive Chairman of the Humpty Dumpty Foundation commented on the night, “For each annual Great Humpty Ball we like to pick a theme that can take our generous supporters back to their childhood. Encore certainly helped us achieve this, creating a real wow factor when guests entered the Four Seasons Hotel Ballroom. As with each year we host this event, Encore did a great job ensuring our guests enjoyed a memorable evening”. -end- For media enquiries please contact: Sammy Dalglish, Group Account Director, Zadro 02 9212 7867 | sammy@zadroagency.com.au Brittany Rogers, Account Coordinator, Zadro 02 9212 7867 | brittany@zadroagency.com.au Images: High resolution images available upon request. ABOUT ENCORE EVENT TECHNOLOGIES Encore Event Technologies is a leading global provider of audio visual, event technology and production services at over 460 hotels, resorts and convention centers worldwide. With roots in staging and production services, Encore delivers comprehensive and innovative audio visual and staging services that cater to the unique needs of hotels, hotel-casinos and resorts across North America, including Mexico, and throughout the Asia-Pacific region, and is the premier one-stop shop for event planning, design and staging and production services. For more information, visit www.encore-anzpac.com ABOUT ENCORE EVENT TECHNOLOGIES IN ASIA Encore Event Technologies in Asia is on site at many of the premium hotels in China, the Philippines, Singapore, South Korea and Thailand. The Beijing head office also services many major corporate clients and offers full event production services, from event design and production management to audiovisual, technical, video, creative and digital services. Our teams know how to convey your message and deliver the most compelling event solution possible. For more information visit www.encore-asia.com. ABOUT FREEMAN Freeman is the world’s leading brand experience company. We help our clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, logistics, digital, and event technology, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from our 90 years as an industry leader. For more information, please visit https://www.freeman.com/ ABOUT THE FREEMAN COMPANY The Freeman Company helps create meaningful connections for global audiences. A family-owned organization, it is comprised of leading brand experience company, Freeman; venue-based audio-visual and production company, Encore Event Technologies; and Alford Media, a boutique event technology specialist. With more than 90 locations globally and over 7,000 employees we are dedicated to delivering the best experiences and business outcomes possible for our clients. For more information, visit https://www.freeman.com/ ABOUT HUMPTY DUMPTY FOUNDATION Founder and Executive Chairman Paul Francis OAM began fundraising in 1990 and in 1996, the Humpty Dumpty Foundation was officially born. The Humpty Dumpty Foundation purchases life-saving medical equipment specifically requested by over 380 hospitals and health services across Australia. Each piece of medical equipment requested is stringently assessed by Humpty’s medical sub-committee. To date, Humpty has raised over $70m and in 2017, Humpty purchased close to 500 pieces of medical equipment for Paediatric Wards, Neonatal Units, Maternity and Emergency Departments. The Humpty Dumpty Foundation provides equipment for approximately 20,000 children (0- 18 years) who are in hospital on any given day. On average in Australia, 1 in 5 babies will need medical intervention at birth. In NSW, the Humpty Dumpty Foundation is the largest supplier of children’s medical equipment, behind the State Government, and is working hard with the community to ensue other states and the Northern Territory have the equipment they need. The charity relies heavily on the generosity of corporate and community donors who participate in our fundraising initiatives including the Good Egg lunch, Balmoral Burn, City2Surf and the Great Humpty Ball. The Humpty Dumpty Foundation has enjoyed long-time support from its Patron, television journalist Ray Martin AM, Olympian Jane Flemming OAM – Ambassador/Board Member and Wallaby great Phil Kearns AM - Ambassador and Founder of the Humpty Dumpty Balmoral Burn. Locals, community and business organisations interested in supporting the Humpty Dumpty Foundation and their local hospital, either by donating a piece of medical equipment or by making a donation, can visit www.humpty.com.au or contact the Humpty Dumpty Foundation on 02 9419 2410. www.facebook.com/humptydumptyfoundation www.twitter.com/HumptyDumpty www.instagram.com/humptydumptyfoundation Cvent revolutionises event website design and online registration with launch of ‘Registration Reimagined’ 2018-10-31T23:47:01Z cvent-revolutionises-event-website-design-and-online-registration-with-launch-of-registration-reimagined Media Announcement: 1st November 2018 Cvent revolutionises event website design and online registration with launch of ‘Registration Reimagined’ Redesign of its flagship event management product marks the largest technology investment in company’s history Cvent, the market-leading meetings, events, and hospitality technology provider, has revolutionised event website design with the launch of their revamped website and registration solution. The new interface, described as ‘registration reimagined’, places complete design control in the hands of the user and combines flexible design capabilities with drag-and-drop usability. Australian event professionals and marketers can now create completely customisable registration pages and interactive websites that are simple to use, mobile-responsive, flexible and align with their specific event branding. Over the past year, the ground-breaking effort, referred to as Project Flex, has been in an early adopter phase in which more than 1,200 Cvent customers participated. David Quattrone, Co-Founder and Chief Technology Officer at Cvent emphasised this was a critical stage in the creation and design of the final product. “We are incredibly thankful to our customers who took the time to use the solution and provide their suggestions on how to improve and package the new technology. This was truly a team effort and the end result is a direct reflection of the feedback we received from those who matter most, our customers,” said Quattrone. Using this customer feedback, the new registration and website design solution has been revamped to cater to the needs of its users. The tool makes back-end design easy for the planners and marketers who are building event websites, and also enhances the external-facing experience for event attendees. “The ability to customise not only the look & feel, but also the flow of the registration experience is incredible. Also, the in-depth capabilities offered within the solution ensure planners and event marketers have the tools they need to create websites that stand out among the rest. My team and I are excited to bring this simple, yet powerful event solution to our Australian customers.” said Jack Ukil, Director of Sales, Cvent Australia about Cvent’s new user experience. The redesigned solution simplifies the website creation experience in the following areas: Build: The new interface is widget-based with a drag and drop style system taking away the need to use HTML or CSS. This new system makes it easy to place and edit content while being able to see changes live as you make them. Design: Event planners and marketers now have more freedom to create event and registration pages that are on brand. The solution enables page builders to change design elements, including typography, borders, backgrounds, and more. Registration Management: With full control over the registration process, event planners and marketers can customise the registration path based on their business or industry needs. It can be as simple as a one-page form, or it can be built to accommodate multiple attendee types and profiles. Experience: Project Flex is a complete reimagining of the registration process, website build, design and management. Registration sites are often boring, but this new solution offered within the Cvent event management platform, is making them fun, dynamic and easy to use. Responsiveness: Events built within the solution automatically adjust to the screen size of any device they’re being viewed on. For more information, visit: https://www.cvent.com/flex For more information on Cvent Australia, please visit the website: https://www.cvent.com/au/ -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 About Cvent, Inc. Cvent, Inc. is a leading cloud-based event management company with more than 3,600 employees, 25,000 customers, and 300,000 users worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. ENCORE CREATES A VISUAL SPECTACULAR AT THE QHA AWARDS 2018-10-25T00:09:07Z encore-creates-a-visual-spectacular-at-the-qha-awards Media release: 25 October 2018 ENCORE CREATES A VISUAL SPECTACULAR AT THE QHA AWARDS The Queensland Hotels Association (QHA) held their Awards for Excellence Gala Presentation on 8 October 2018 at the Brisbane Convention & Exhibition Centre, engaging long-term partner, Encore Event Technologies to delight the 1,100 guests. Encore were tasked with creating the atmosphere of a modern summer sun-soaked beer garden, indoors. This was achieved through combining an impressive custom stage set, unique multimedia, engaging digital services and stunning creative styling. Guests were welcomed by lush turf running through a traditional timber arbour dressed in Edison bulb drops and fresh greenery with QHA branding. With the stage being the focal point for the awards, Encore created a unique custom set which included a 5.7m projection circle along with two large rounded projection screens either side. The full projection surface totalled 26.5m wide x 5.7m high, while 6m delay screens positioned in the back half of the room ensured full room coverage. “Having worked on the QHA Awards for many years, the challenge is always how to outdo the previous years’ event. “Our client had a clear vision for this year’s awards and I’m proud to say our team exceeded their expectations,” commented Stacey Buckley, Event Manager – Encore Event Technologies. Two winding, foliage trusses framed either side of the stage while oversized curved circular trusses covered with foliage and beautiful festoon lighting, hung over the stage and dance floor. Continuing the styling, a stunning ceiling feature complete with oversized hanging foliage and Edison bulb drops caught guests’ eyes and was perfectly positioned above the second awards presentation area. Along with incorporating creative and production services, Encore also provided live digital technology via Event Feed social integration. The skin design of the social media feed was also designed to complement the overall theme to complete the experience. Encore’s latest edition, the Disguise media server, ensured the announcement of the awards ran smoothly, managing 196 cues, live multi-camera switching, audio stings and entertainment tracks. All of this was pre-programmed the week before the event by Encore’s Head of Production Andrew Priddle and Technical Director Tim Stewart. Kelly-Anne Mott, Events and Partnerships Officer from Queensland Hotels Association was thrilled with Encore’s work. “We are absolutely delighted with how spectacular the event was. Encore once again delivered, from the custom circular screen and stage set, to the stunning furniture and styling, to the content and digital services. “Another superb event that addressed our brief beautifully: a modern Queensland beer garden,” said Ms Mott. -end- For media enquiries please contact: Sammy Dalglish, Group Account Director, Zadro 02 9212 7867 | sammy@zadroagency.com.au Brittany Rogers, Account Coordinator, Zadro 02 9212 7867 | brittany@zadroagency.com.au Images: High resolution images available upon request. ABOUT ENCORE EVENT TECHNOLOGIES Encore Event Technologies is a leading global provider of audio visual, event technology and production services at over 460 hotels, resorts and convention centers worldwide. With roots in staging and production services, Encore delivers comprehensive and innovative audio visual and staging services that cater to the unique needs of hotels, hotel-casinos and resorts across North America, including Mexico, and throughout the Asia-Pacific region, and is the premier one-stop shop for event planning, design and staging and production services. For more information, visit www.encore-anzpac.com ABOUT ENCORE EVENT TECHNOLOGIES IN ASIA Encore Event Technologies in Asia is on site at many of the premium hotels in China, the Philippines, Singapore, South Korea and Thailand. The Beijing head office also services many major corporate clients and offers full event production services, from event design and production management to audiovisual, technical, video, creative and digital services. Our teams know how to convey your message and deliver the most compelling event solution possible. For more information visit www.encore-asia.com. ABOUT FREEMAN Freeman is the world’s leading brand experience company. We help our clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, logistics, digital, and event technology, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from our 90 years as an industry leader. For more information, please visit https://www.freeman.com/ . ABOUT THE FREEMAN COMPANY The Freeman Company helps create meaningful connections for global audiences. A family-owned organization, it is comprised of leading brand experience company, Freeman; venue-based audio-visual and production company, Encore Event Technologies; and Alford Media, a boutique event technology specialist. With more than 90 locations globally and over 7,000 employees we are dedicated to delivering the best experiences and business outcomes possible for our clients. For more information, visit https://www.freeman.com/ Textile designer produces thought-provoking collection inspired by the built environment 2018-09-27T07:17:19Z textile-designer-produces-thought-provoking-collection-inspired-by-the-built-environment-1 Media Release: 27 September 2018 Textile designer produces thought-provoking collection inspired by the built environment Tappeti launches new collection – GEO Leading textile design firm Tappeti have again pushed the envelope with their authentic, truly unique and masterful new collection - GEO, inspired by the architectural forms of the built environment. The GEO collection playfully explores exciting combinations of colour, shape, line and form, in part due to the exceptional design talent from Tappeti, and the meticulous handwork techniques they employ to craft their floor art. This standard of quality has been underscored by material integrity that is suitable for commercial wear and tear, and a keen eye watching out for the perfect balance of style and functionality. Karinna Gobbo, Tappeti’s Founder and CEO, said GEO is a juxtaposition of the ancient traditions of handmaking rugs, with the powerful forms of the modern world. “Marrying commercial grade quality and sought-after manufacturing techniques, with the best quality materials has resulted in a delightful celebration of individuality and sophistication. “Each GEO piece uses hand-dyed New Zealand Wool with shimmers of art silk, and uses traditional handcraft techniques of carving, looping, raised pile and fringing. “The GEO collection rugs are handmade in India based on designs refined in our studios in Australia and Singapore and are built to withstand commercial environments or become an heirloom in residential spaces. “When interiors are full of mass production and ‘seen-it-all-before’ designs, GEO stands out as a breath of fresh air offering the highest level of quality, adding complexity and depth to all environments,” said Ms Gobbo. Consistent with Tappeti‘s offering, a range of customisation options complement the GEO range. Endless design configurations are on offer due to the choice of a variety of rug pile heights, various shapes and sizes depending on application, and Tappeti‘s vibrant selection of custom distinctive colours. This unrivalled degree of design flexibility also extends to finishes, which include fringe details, tapered edges and carved lines. Tappeti launched GEO on Thursday 27 September in Sydney. www.tappeti.com.au Notes to editors All images are available in high resolution upon request. For more information and interviews with Karinna Gobbo please contact: Felicity Zadro, Managing Director, Zadro | felicity@zadroagency.com.au | +61 2 9212 7867 About Tappeti Tappeti has collaborated with some of the most illustrious firms in Australian design including Bates Smart, HASSELL, Woods Bagot and FJMT. Each collection is handcrafted using the highest quality materials that have the ability to amplify any design statement. www.tappeti.com.au Cvent Sales Director named finalist in coveted Australian business awards 2018-09-26T22:19:21Z cvent-sales-director-named-finalist-in-coveted-australian-business-awards Cvent, the market leader in meetings, events and hospitality technology, announced that Jack Ukil, Director of Sales Australia, was named a finalist for the highly coveted, Executive of the Year Awards, by The CEO Magazine, in the category of Sales Executive of the Year. The CEO Magazine’s Executive of the Year Awards recognise and celebrate the achievements of leaders and professionals who made significant contributions to not only their company culture, but to the industry at large. “I am honoured to be recognised as a finalist by The CEO Magazine among such incredible companies. The recognition is a true testament to the passion and dedication our entire team has put into connecting with our Australian customers and helping to establish Cvent as a trusted partner in the region,” Mr. Ukil said. “Since opening our Melbourne office last year, we've experienced an incredible spike in demand as the APAC market embraces event management technology and I am extremely proud of the relationships we have built here in Australia. Cvent has more than 3,500 employees worldwide and the Australian team plays a huge role in Cvent’s global success and continued expansion,” continued Ukil. “Many companies of this size tend to forget to listen to their customers – but at Cvent, we keep customers at the forefront and listen to their needs – which ensures we continue to develop products that impact our clients. A ‘win’ for our team is not about signing another contract – it’s about helping our customers create memorable and engaging attendee experiences that deliver ROI. Competing in a category that sees Australia’s leading sales executives reveal their main sales objectives and targets, and initiatives to meet the demands of the modern customers, Mr. Ukil says that, “creating a winning culture isn’t easy and you need to define your company values and missions and ingrain them in everything you do.” The CEO Magazine Executive of the Year Award winners will be announced at a gala dinner on Wednesday 21 November 2018. Click here for more information on the awards: http://www.executiveawards.com.au/ For more information on Cvent Australia, please visit the website: https://www.cvent.com/au/ 5 Easy Ways To Increase Your Customer Spend 2018-09-20T03:27:26Z 5-easy-ways-to-increase-your-customer-spend The restaurant industry is a competitive one and new competition frequently pops up around the corner – meaning that these days customers are spoilt for choice. Every dollar counts towards a restaurant’s success and owners have to come up with inventive ways to increase their customer spend and establish their loyalty in the future. Fortunately, there are a few easy strategies that you can implement to encourage your customers to spend more, and more often. Upselling Upselling is when you suggest higher quality items, with higher prices, to your customers in the effort to increase what they spend. For example, a waiter can subtly convince a customer to try the dessert of the day or a more expensive choice of wine. For this to be a success your staff will require proper training to get know the menu items well, know when to upsell and to be careful not to annoy the customer. Suggestions Many customers are uncertain of what they want, especially when your menu offers many enticing options. This is a good opportunity to increase what they spend by making smart and useful suggestions. Suggestions about additional items such as bottled water, desserts or side dishes often encourage customers to buy more than they may have planned to.   Positive selling Keep your customers happy and satisfied with enough food and drink during their visit. An example of positive selling is where you ask your customers if they would like another drink just before they have finished their current one. As a rule of thumb you can ask them about a refill when they have about one third of their drink left. Ambience A pleasant and cosy atmosphere can have a significant effect on the amount your customers spend. Customers who enjoy being at a restaurant are more inclined to visit for longer periods of times and more frequently – giving them more time to buy more items. Good music, subtle scents and proper, but soft lighting all contribute to the atmosphere in a restaurant and whether the customers enjoy spending time there. Create comfort It is very unlikely that a customer who is uncomfortable in your restaurant will spend a lot of money there or return there any time soon. Keep your customers happy and comfy with quality, cosy chairs to sit in and by regulating aspects such as the temperature with air conditioning and by blocking out sunlight or wind with outdoor blinds. No matter the shape or size of your customer seating area, Bozzy can provide excellent, customised outdoor blind solutions that will fit your restaurant’s requirements and style perfectly. Their qualified and experienced team members can assess, quote, manufacture, and install outdoor blinds in Perth and south west WA. They take pride in delivering excellent customer service and solutions to all their clients. Each of their products is manufactured from high quality materials that can endure any weather conditions. To view their latest range of products and promotions, visit www.bozzy.com.au today, or phone 1300 800 234 to speak to a sales consultant. Event royalty to share secrets at inaugural The Business of Events 2018-09-18T02:00:00Z event-royalty-to-share-secrets-at-inaugural-the-business-of-events The Business of Events has confirmed more high calibre speakers set to share their strategic advice and insights on how businesses can capitalise on Australian events. In Sydney, on 7-8 February 2019, the inaugural conference will host in-depth discussions around the theme, Powering Growth, and explore how to identify new business, increase the bottom line, the future of major events and how to ensure business growth. Speakers, strategically invited from key sectors, will provide diverse, forward-thinking insights in a unique two-day program. Keynotes, plenaries and flexible break-out sessions will allow delegates to create a bespoke conference experience to maximise their investment. Alongside international keynote, Laura Schwartz, former White House Director of Events, newly confirmed speakers include: Penny Lion, Executive General Manager of Events, Tourism Australia Andrew Westacott, CEO, Australian Grand Prix Terese Casu, CEO, Sydney Gay and Lesbian Mardi Gras Helen Sawczak, National CEO, Australia China Business Council Damien Hodgkinson, Executive Director, Melbourne Comedy Festival Senior event professionals will have unparalleled access to industry leaders from which to learn about event safety and architecture, sales growth, governance, future business and professional development. Customer-centricity, how to take advantage of Australia’s industry position, drive data sales and the changing face of event safety will feature on the program. Conference speaker, Helen Sawczak, National CEO, Australia China Business Council, will help attendees better understand bilateral trade with China, which currently exceeds $183 billion per annum, and how it links with events. “Trade is increasingly powered by services rather than commodities, including education, healthcare, professional services and tourism. “Industry needs to understand Chinese tourists contribute way beyond the visitor economy, by spending three to four times more than other international travellers, looking for education opportunities for their children and business investment opportunities. “They travel to peak events like Chinese New Year, Golden Week, graduation season, and major sporting events such as the Spring Racing Carnival or Australian Open so understanding Chinese consumer behaviour is crucial when you consider 1.4 million Chinese tourists will visit Australia this year. By 2026, we expect 3.3 million.” Conference organiser, Gary Daly, Managing Director, Exhibitions & Trade Fairs, said speakers will share some insightful key learnings including what the market opportunities for Australia and Australian businesses are, what we can learn from overseas and how international companies are run. He said the optimum learning platforms will offer participants invaluable opportunities to upskill and power growth. “These speakers contribute to the Australian economy through major events and operate in international markets with different policies and jurisdictions, so they know what issues you can face in the international marketplace,” Mr Daly said. “Australia’s corporate leaders can’t afford to remain uninformed of strategic business advice from experts who can address global trends.” The Business of Events will share how to take advantage of Australia’s positioning within the global marketplace, how to capitalise on our aggressive event growth strategy and how to power growth.” Early bird tickets are still available for a limited time - save $220pp. Early bird rates end on 30 September. To purchase visit www.thebusinessofevents.com.au. The Business of Events will be held at Sheraton on the Park, Sydney, on 7-8 February 2019. -ENDS- Media Contacts: Zadro Sarah Campbell, Senior Account Manager sarah@zadroagency.com.au | +61 2 9212 7867 Sammy Dalglish, Group Account Director sammy@zadroagency.com.au | +61 2 9212 7867 Images: 1. Laura Schwartz, White House Director of Events during the Clinton Administration​ 2. Helen Sawczak, National CEO, Australia China Business Council About Exhibitions and Trade Fairs Exhibitions and Trade Fairs (ETF) is a full-service event organiser with over 35 years’ experience across a diverse range of industries including renewable energy, automotive, business events, construction, oil and gas, entertainment technology, irrigation, manufacturing, travel and lifestyle. They have a long history of working collaboratively with organisations to produce innovative conferences and exhibitions to support their business objectives. They have become a trusted provider in their ability to contribute to organisations and the value of their events. They have offices in Sydney and Melbourne, however their teams are on the ground wherever the event is being planned, sold, marketed and delivered. They deliver conferences around the world. ETF’s motto is Experience, Expertise, Enthusiasm which reflects their approach to managing events and developing the relationships which underpin them. ENCORE SERVE UP A SENSORY FEAST 2018-09-12T02:00:32Z encore-serve-up-a-sensory-feast Encore Event Technologies invited corporate clients to ‘Experience Encore’, an evening of great food, wine and entertainment on Monday 10 September at the National Art School in Sydney’s Darlinghurst. Upon arrival, guests met in the courtyard of the Cell Block Theatre for cocktails and canapés before taking their seats. A spectacular table projection sequence set the scene, choreographed perfectly with the opening track. Popular culinary personality, TV host and author Justine Schofield, designed the amazing menu inspiring Encore’s production services team to develop a dreamlike sensory experience. The audience were transported on a culinary and sensory journey like no other, from kinetic lighting and custom table projection mapping to the food and entertainment. Encore Managing Director, Tony Chamberlain, and National Sales Director, Michael Magafa, opened the evening by thanking guests for their patronage and introduced Justine to present her exclusive menu. Each course had a uniquely themed kinetic light show; the ceviche entrée and matching wine saw tables transformed into a beautiful underwater wonderland. As the second course of sticky beef cheek was announced, the room transformed to reflect a rural kaleidoscope of foliage. The final dessert course was a delicious panna cotta, designed by Justine, aptly named, ‘Encore’. The dish ignited the final animation, a stunning soft pink and white design, wrapped up the culinary experience. Vickianne Lane, Principal, Flick It To Me Solutions, said the evening was a truly unique experience that showcased the skills of the Encore team. “I was taken on a sensory experience – the food, the immersive visuals, the music, all came together so seamlessly. It was wonderfully creative,” she said. Michael Magafa, Encore Event Technologies, said the evening was a great way for Encore to say thank you to their clients. “The event’s aim was to say thank you to our clients by offering a memorable experience in every aspect. I’m always so proud to showcase the creative concepts that our team deliver.” Menu: by Justine Schofield Catering: by Piquant Catering Entertainment: Party Rock People via Evoke Entertainment Venue: Cell Block Theatre, National Art School Darlinghurst Production: Encore Event Technologies – Production Services Photo credit: EventPix -ends- For media enquiries please contact: Sammy Dalglish, Group Account Director, Zadro 02 9212 7867 | sammy@zadroagency.com.au Tracey Hoffman, Account Coordinator, Zadro 02 9212 7867 | tracey@zadroagency.com.au Images: High resolution images available upon request. ABOUT ENCORE EVENT TECHNOLOGIES Encore Event Technologies is a leading global provider of audiovisual, event technology and production services at over 460 hotels, resorts and convention centers worldwide. With roots in staging and production services, Encore delivers comprehensive and innovative audiovisual and staging services that cater to the unique needs of hotels, hotel-casinos and resorts across North America, including Mexico, and throughout the Asia-Pacific region, and is the premier one-stop shop for event planning, design and staging and production services. For more information, visit www.encore-anzpac.com. ABOUT ENCORE EVENT TECHNOLOGIES IN ASIA Encore Event Technologies in Asia is on site at many of the premium hotels in China, the Philippines, Singapore, South Korea and Thailand. The Beijing head office also services many major corporate clients and offers full event production services, from event design and production management to audiovisual, technical, video, creative and digital services. Our teams know how to convey your message and deliver the most compelling event solution possible. For more information visit www.encore-asia.com. ABOUT FREEMAN Freeman is the world’s leading brand experience company. We help our clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, logistics, digital, and event technology, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from our 90 years as an industry leader. For more information, please visit https://www.freeman.com/. ABOUT THE FREEMAN COMPANY The Freeman Company helps create meaningful connections for global audiences. A family-owned organization, it is comprised of leading brand experience company, Freeman; venue-based audio-visual and production company, Encore Event Technologies; and Alford Media, a boutique event technology specialist. With more than 90 locations globally and over 7,000 employees we are dedicated to delivering the best experiences and business outcomes possible for our clients. For more information, visit https://www.freeman.com/. Cvent Awarded Asia’s Leading Travel Technology Provider at World Travel Awards 2018 2018-09-10T00:28:19Z cvent-awarded-asias-leading-travel-technology-provider-at-world-travel-awards-2018 Media Release: 10 September 2018 Cvent, Inc., a market leader in meetings, events, and hospitality technology, has been recognised by the World Travel Awards (WTA) 2018 as Asia’s Leading Travel Technology Provider, reinforcing their position as a global leader in event management technology. With nominations from across the region, Cvent competed with other leading brands including AxisRooms, BookLogic, LodgIQ, Mystifly, Skyscanner, and Travelopro to name a few. The coveted award celebrates excellence across key sectors of the travel, tourism and hospitality industries, and winners were determined with votes and input from top travel and tourism professionals worldwide. “This is a milestone win for Cvent’s Hospitality Cloud platform in Asia, and it’s a testament to our best-in-class technology,” said Sandeep Nagpal, Vice President of Marketing at Cvent. “As a partner to many of the leading hotel chains in the region, we have provided hoteliers with the solutions they need to manage, measure, and maximise the true revenue impact of their events programs. Winning this award demonstrates the growing demand for our Hospitality Cloud platform in this strategic region.” Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. In 2017, more than 40 million room nights worldwide were sourced through the Cvent Supplier Network (CSN), the world's largest database of detailed venue information featuring more than 255,000 hotels, resorts and event venues. Venues in the Asia Pacific region using the CSN saw a 17% year-on-year increase in requests for proposals (RFP) volume and a 23% year-on-year increase in room night requests. What’s Next Within Cvent’s online platform last year, unique RFPs for events increased 32% in Asia and 12% in Singapore. This growth translates to more than $300 million worth of business value that could be captured for the Asia market, making it one of the most lucrative destinations for event planners and travel managers. Additionally, Cvent’s annual list of Top Meeting Destinations named Singapore as the top meeting destination in the Asia Pacific region for the third year in a row. “Since opening our first office in Asia in Singapore just last year, we have seen incredible growth and increased demand for our services, and we are proud to be recognised by the World Travel Awards. Immense opportunities lie ahead, and we look forward to continuing to provide hoteliers in the region with the solutions they need to own and grow their MICE business,” concluded Nagpal. As winners of the “Asia’s Leading Travel Technology Provider” award, Cvent will go on to compete in the “World’s Leading Travel Technology Provider” category of the World Travel Awards later this year. -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximise the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit: https://www.cvent.com/sg/hospitality-cloud/ About Cvent, Inc. Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,200 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group/MICE and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Million Dollar Lunch breaks all records for children charity fundraising 2018-08-21T22:00:00Z million-dollar-lunch-breaks-all-records-for-children-charity-fundraising The Children’s Cancer Foundation Million Dollar Lunch soared to incredible new heights last week, raising a record $2.5m in 2018. A stellar line-up of over 600 celebrities, socialites and high-profile business leaders descended on Crown Melbourne for the glamorous luncheon and to make a difference for Australian children faced with cancer. Encore Event Technologies were responsible for the audio-visual, lighting and custom multimedia for this milestone event, as well as conceptualising and pitching to event organisers the visionary theme, galaxies, to create an astonishing experience from out of this world. Upon arrival at the world-class venue, guests were prepared for launch within the pre-function cocktail space, emulating the interior of an actual rocket ship, replete with boarding sounds and lighting simulations. The immersive theatrics continued after cocktails as the shuttle doors of the “rocket ship” cocktail space opened to reveal two tunnels, leading to the Palladium Ballroom. Thanks to the cunning use of fog jets and creative lighting, the experience was one of mystery, excitement and discovery. The VIP guests emerged from the mist to orbit a glamorous new world as the ultimate reveal of the beautifully-lit ballroom was unveiled. Under a draped ceiling covered in twinkling, starry lights, returning MCs Edwina Bartholomew and Hamish McLachlan enchanted the audience and introduced a touching story from beneficiaries of the Children’s Cancer Foundation. With heartfelt sincerity and firsthand experience, the parents shared insight into the emotional turmoil each family with a sick child feels; echoing some of the audience’s own personal experiences. Behind the hosts stood 14 hexagonal screens and a “3D-effect” diamond outlined in LED lights to reflect the windows of a spaceship. The backdrop radiated with the out-of-this-world performance by the LED dancing troupe, which relaunched the room’s energy, providing balance and flow for the day’s event. After a delectable three-course lunch, specially-designed by renowned Crown chefs to complement the theme, was the main event: The Grand Auction and Volvo Premium Raffle. The electrifying auction went off with a bang, and auctioneer, Peter Heagney, could barely keep up with the fast-paced bidding from all corners of the Palladium Ballroom. Ten once-in-a-lifetime experiences were auctioned, from luxury holiday escapes to world-class curated dining events. Along with the raffle items, the Million Dollar Lunch exceeded its name, ultimately raising a record-breaking $2,503,350. To keep up the tempo, Australian singer-songwriter and popstar, Samantha Jade, brought the house down with a stellar performance to cap off the extraordinary occasion. Mark Holmes, Executive General Manager – Food & Beverage, Crown Melbourne, spoke about the event’s success, “Encore Event Technologies were once again able to deliver and ensure the event was a success! As a valued partner they contribute in terms of every aspect of the event from the initial concept, to design, to flow and of course the content - once again a memorable event was delivered – thank you. The entire luncheon was seamless and remained true to our objectives, while contributing to a very worthy cause.” -ends- For media enquiries please contact: Sammy Dalglish, Group Account Director, Zadro 02 9212 7867 | sammy@zadroagency.com.au Tracey Hoffman, Account Coordinator, Zadro 02 9212 7867 | tracey@zadroagency.com.au Images: High resolution images available upon request. ABOUT ENCORE EVENT TECHNOLOGIES Encore Event Technologies is a leading global provider of audiovisual, event technology and production services at over 460 hotels, resorts and convention centers worldwide. With roots in staging and production services, Encore delivers comprehensive and innovative audiovisual and staging services that cater to the unique needs of hotels, hotel-casinos and resorts across North America, including Mexico, and throughout the Asia-Pacific region, and is the premier one-stop shop for event planning, design and staging and production services. For more information, visit www.encore-anzpac.com ABOUT ENCORE EVENT TECHNOLOGIES IN ASIA Encore Event Technologies in Asia is on site at many of the premium hotels in China, the Philippines, Singapore, South Korea and Thailand. The Beijing head office also services many major corporate clients and offers full event production services, from event design and production management to audiovisual, technical, video, creative and digital services. Our teams know how to convey your message and deliver the most compelling event solution possible. For more information visit www.encore-asia.com ABOUT FREEMAN Freeman is the world’s leading brand experience company. We help our clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, logistics, digital, and event technology, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from our 90 years as an industry leader. For more information, please visit https://www.freeman.com/ ABOUT THE FREEMAN COMPANY The Freeman Company helps create meaningful connections for global audiences. A family-owned organization, it is comprised of leading brand experience company, Freeman; venue-based audio-visual and production company, Encore Event Technologies; and Alford Media, a boutique event technology specialist. With more than 90 locations globally and over 7,000 employees we are dedicated to delivering the best experiences and business outcomes possible for our clients. For more information, visit https://www.freeman.com/ New Cvent Event Planner Study Highlights Larger Budgets and Increased Desire to Provide Unique Experiences 2018-08-20T02:44:15Z new-cvent-event-planner-study-highlights-larger-budgets-and-increased-desire-to-provide-unique-experiences Media Release: 20 August 2018 After conducting an in-depth survey of meeting and event planners across the Asia-Pacific (APAC) region, Cvent, Inc., a market leader in meetings, events and hospitality technology, has released the results of its ‘2018 Global Planner Sourcing Report APAC.’ The study explores how meeting planners source venues and what influences their decision-making process. The results equip hotels and venues with new insights to improve their offerings and attract a greater share of MICE business events in the region. Compared to previous years, the study revealed event planners in the APAC region are seeing an increase in budgets and have an increased desire to deliver unique experiences for their attendees. The report showed over half, 52 percent, of respondents said their event budgets had increased year–on–year (compared with 29 percent in the year prior). Small events with one to 20 attendees have increased by 14 percent compared to 2017 results. The report also revealed an increase in organisers planning off-site meetings. Commenting on the state of the events industry across the APAC region and what it means for hoteliers and venues, Sandeep Nagpal, Vice President of Marketing at Cvent said, “Organisers are seeing an increase in their event budgets and now more than ever, planners are looking to utilise these additional funds for more memorable and personalised experiences. Hotels and venues that are able to re-evaluate their strategies to focus on flexible meeting space, unique activities and atmospheres, and delivering enhanced amenities and best-in-class service levels are the ones that will find most success in attracting MICE business to their properties.” “This survey offers hospitality professionals the data insights they need to attract meetings and events buyers, and to ensure their venue’s sales and marketing teams are focusing on the areas that will bring the most ROI for planners,” said Nagpal. Additional findings from the report include: Sourcing events continues to go digital and most group business is available for the taking and can be earned by any venue with great marketing plans and a strong digital presence. 17 percent of respondents now list smart phones or tablets as venue sourcing tools. Now more than ever, planners are more flexible and work on the go. Since less than half of planners are certain of their venue at the beginning of the sourcing process, APAC hotels and venues need to be more visible and appealing online, ensure their websites are mobile-responsive, and prioritise digital into their sales and marketing strategies. Despite growing budgets, costs and discounts remain important to planners, but they aren’t everything. Though they may have more resources at their disposal, planners remain sensitive to costs, but the desire to deliver a memorable experience can help override cost restrictions Nearly 70 percent said they are extremely or very certain about what they have to spend. Only 40 percent of planners said they would move to their second choice venue if they offered a more than 10 percent savings. Additionally, unique atmosphere, customer service and free amenities are all up year over year as top influencers in booking a venue. This helps to demonstrate the importance of these offerings, all of which can provide a standout experience and entice group business. Read Cvent’s 2018 Global Planner Sourcing Report APAC, here: -ends- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximise the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit https://www.cvent.com/au/hospitality-cloud. About Cvent, Inc. Cvent, Inc. is a leading cloud-based event management company with more than 3,200 employees, 25,000 customers, and 300,000 users worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit cvent.com/au, or connect with us on Facebook, Twitter or LinkedIn. Australasian Gaming Expo amps up on Day Two 2018-08-15T06:00:00Z australasian-gaming-expo-amps-up-on-day-two Trade and technology continued to dominate at the second day of the Australasian Gaming Expo (AGE) at ICC Sydney today. AGE uniquely draws over 200 exhibitors across three days to showcase the global hospitality and gaming industry in one place. Thousands of local and international visitors flooded the show floor to network and hear from industry experts from all sectors of gaming, hospitality and technology. The informative AGE seminar series resumed with Food, Hospitality, Service and Events in focus during the morning’s sessions. Sudhir Kale, CEO, GamePlan Consultants, discussed the topical Millennials & Generation Z, while Morgan Stewart, CEO, Club Taree and Grant Imerson, Hospitality Expert, highlighted ways for F&B operations to better connect with gaming and entertainment in their combined seminar, A Balanced Diet. Panel discussion, Spotlight on Responsible Gambling, moderated by Nadine Grinblat, Chief Executive, Australasian Gaming Council, was particularly popular amongst CEOs and club management visitors. At a time of optimism within the industry, AGE is key for networking and trade opportunities between local and international business. First-time exhibitor, Kevin Gaumnitz, Atrient, shared enthusiasm following the first day of trade, stating AGE is vital to continuing their momentum in building an international client base. Gaming Entertainment Systems (GES) launched a new product, Poker Room Bonus, at the show yesterday after 12 months of development. The technology is a full-featured, low-cost progressive system that combines table games with gaming terminals and mobile devices. Simon Witty, Gaming Entertainment Systems, shares, “The reaction at the show has been incredibly positive. We have our products in venues all over NZ and Australia and [AGE] is an opportunity to develop the good relationships we have with customers in this market.” As the largest Expo of its type in the southern hemisphere, visitors, suppliers and buyers from hotels, clubs and casinos engaged with stands spanning everything from security, POS systems and gaming machines, all the way to TAFE, interior décor selections and hospitality services. Drawing sizable crowds, food and beverage stands are presenting innovative ways for small business operators to cater for gourmet tastes with minimal infrastructure. ELAG and Electrolux are demonstrating technology to enhance speed, quality and creativity with fresh, tasty food samples flying out to visitors. Stylish options for upgrading the end-customer experience on display included bespoke pieces from Nufurn Commercial Furniture Solutions. Alfresco Spaces kept cool with their new Mist360 fan and Plant Image brought a vibrant touch of greenery to the expansive ICC Sydney Exhibition Halls. AGE will continue on Thursday 16 August with an exclusive Exhibitors Breakfast from 9:00am, where the hotly-anticipated Best Stand awards will be announced. The Pubs/Hotels Summit seminar sessions will run from 10am – 12pm. For more information or to register, visit austgamingexpo.com -ends- Notes to Editors: Complimentary media passes are available to Australasian Gaming Expo, please email AGE@zadroagency.com.au For further information please contact: Zadro Tracey Hoffman, Account Coordinator | tracey@zadroagency.com.au +61 2 9212 7867 | +61 418 874 583 Sammy Dalglish, Group Account Director | sammy@zadroagency.com.au +61 2 9212 7867 | +61 430 343 621 Images: Image 1: Visitors at AGE 2018 Image 2: Seminar sessions at AGE 2018 Image 3: Show floor at AGE 2018 About Australasian Gaming Expo 13 – 15 August 2019, International Convention Centre, Sydney Established in 1990, Australasian Gaming Expo (AGE) is the world’s third largest hospitality and gaming tradeshow. Featuring well over 200 exhibitors, welcoming more than 7,000 attendees across 19,000m2 of exhibition space, AGE is the biggest event of its type in Australia. AGE is the place to see new international products and services, network, attend thought-provoking seminars, seek business partners and generate sales.