The PRWIRE Press Releases https:// 2019-01-07T08:52:03Z Honouring Annalise Braakensiek 2019-01-07T08:52:03Z honouring-annalise-braakensiek Dear Editor, PETA will always remember Annalise Braakensiek as a powerful force for kindness toward other animals. Annalise bared her skin to help animals in PETA's "The Naked Truth" campaign, and for more than a decade, she spoke out against the cruelty of shipping sheep and cattle over the equator in extreme heat and across the planet to a gruesome death, urging the government "to heed the call of thousands of people around the world by banning live exports". After watching investigative footage of angora fur farms, in which rabbits screamed in pain as their fur was violently ripped from their skin, Annalise Braakensiek used her influence to persuade Australian retailers to ban the use of angora wool. Her passion and persistence made the world a kinder place for animals. We can remember and honour Annalise by doing something nice for animals. Deciding not to eat their flesh, wear their skins or buy products tested on their sensitive eyes or bodies would all help make this world a kinder place. Mimi Bekhechi Campaigns Consultant, PETA Australia PO Box 20308 World Square Sydney, NSW, 2002 (08) 8556-5828 New Year's Resolution - be kinder 2018-12-26T07:09:20Z new-years-resolution-be-kinder Dear Editor, Many New Year resolutions are arduous and hard to maintain, but here's an easy and very satisfying one: be kinder in 2019. Most people understand that causing others to suffer is wrong. It's why we cringe when someone hits a child, beats a dog, or shoots a cat. But when it comes to having consciousness, feeling joy, and experiencing pain, all animals—including humans—are the same and limiting our scope of compassion to those that are most familiar to us allows untold cruelties to be inflicted upon billions of animals on the planet each year. No one would choose to live in a cramped, filthy shed and wallow in their own filth. No feeling, sensitive person would choose for their babies to be torn away from them so that another species could steal their milk. And no one would watch their friends bleed out on a slaughterhouse floor and willingly stand in line for their throats to be slit next. We all share the desire to live free from harm. Consuming meat and dairy is unnecessary, and PETA urges everyone to go vegan—right here, right now. By doing so, you'll spare nearly 200 animals a year a terrifying death. There's simply no easier way to help animals and prevent suffering than by choosing plant-derived foods instead of meat, eggs, and dairy. Desmond Bellamy Special Projects Coordinator PETA Australia PO Box 2352 Byron Bay NSW 2481 0411 577 416 Virbac Australia releases end-of-year findings from its national trace mineral challenge. 2018-12-17T05:21:46Z virbac-australia-releases-end-of-year-findings-from-its-national-trace-mineral-challenge As the year draws to a close, animal health company Virbac Australia has collected all available data on the Multimin Performance Ready Challenge, a 12-month program which invites seven Multimin challengers to share their learnings as they reveal the benefits of Multimin, a trace mineral injection for livestock. From beef producers in Queensland, South Australia and Tasmania, to a dairy producer in Victoria and a Poll Merino breeder in the Southern Tablelands of NSW, Virbac’s challengers have being trialing Multimin’s effects. The trial has explored improvements in areas like conception rates and immunity, body conformation, carcass weight and characteristics, incidence of diseases, growth rates and conception times. With the assistance of expert mentors, challengers have received 12 months worth of free Multimin product and a tailored nutrition program developed by leading industry mentors. Each program is aligned to each challenger’s goals and ultimately their bottom line, and challengers have been sharing their program results and experiences online at State by state, some of the key highlights include: QLD: Multimin treated heifers have shown an improved immune response to leptospirosis – and results also showed that animals treated with Multimin and 7 in 1 had higher levels of protection. QLD challenger Don McConnel reports that “animals given Multimin had higher mean antibodies to leptospirosis. On visual appraisal, the animals that have been treated in heifer groups also look in noticeably better condition.” Mentor Matt Ball says that “it’s been great working with Don at Mt Brisbane. We are studying conception rates, immunity, and growth and development responses to trace minerals, and we’ve seen very positive results suggesting that animals treated with Multimin and 7 in 1 had higher levels of protection, with on average higher antibodies to leptospirosis. Heifers also seem to be growing better, with a healthier appearance in the treatment group.” WA: When pregnancy-tested in October, challenger Ryan Willing saw above 90% conception in both groups, with the Multimin-treated animals slightly ahead. Challenge mentor Enoch Bergman reports seeing “fantastic results with Ryan’s cattle. Multimin has proven its worth in this instance and reinforced the importance of investing for the future.” VIC: Multimin played a greater role in supporting calves during their first 12 weeks, says challenger mentor Dr Susan Swaney, who reports that “the Multimin Challenge has given people who have never tried it the chance to see how it performs on their property, and we’ve seen some really great results. We certainly saw differences within the first 12 weeks. The treated calves didn’t seem to suffer from the usual gastric signs that the untreated herd had at the time of weaning. Multimin helped with the adjustment to weaner rations, and they went straight on to the new diet without any issues.” NSW: Challenger mentor Dr Elizabeth Bramley describes Multimin’s impact on sheep weight and carcass characteristics: “The focus of trace mineral supplementation has developed beyond merely correcting deficiency symptoms to strategic mineral supplementation, which is aimed at the optimisation of reproductive performance, immune function and growth. This strategic approach can better support improvements in productivity and subsequently profitability.” Next year will bring further results for the Multimin challenge. Data due early in 2019 will include weight measurements and MSA grading in steers, pregnancy-testing cows, calving distribution, liver testing, worm egg counts and conception rates. All these factors will influence the performance of livestock and ultimately enhance producer profitability. Challengers are excited to see the longer-term results as they begin to calculate the cost benefit analysis for producers. Dr Jerry Liu, Livestock Nutrition Product Manager at Virbac Australia summarises the impact of those results: “Previous trials have shown that Multimin is able to improve the performance of livestock in these areas. If this is replicated for our challengers, it will have a significant impact on their bottom line.” Judged by both challenge mentors and the public, the winner will be announced in May 2019 and awarded an ‘experience of lifetime’ prize, specifically tailored to their farming system. Exciting results of the Multimin Performance Ready Challenge will be announced in March 2019. To find out more about how Multimin can improve your livestock performance, contact your local Virbac representative on 1800 242 100. Interested farmers can also sign up for continuing updates on the Multimin Performance Ready Challenge at About Multimin Virbac's Multimin Injection is a rapidly absorbed source of trace minerals, which can bypass the rumen for direct uptake into the blood in eight hours. The active ingredients are needed for the body to produce two important antioxidants involved in protecting the reproductive and immune systems. For cattle, it is available as a four in one formulation containing copper, selenium, manganese, and zinc. For sheep producers, it is available with or without copper. Ends Media Enquiries: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 Photo captions: QLD Multimin Challenger, Don McConnel’s Heifers Enoch Bergman and Tony Murdoch Preg-testing at Ryan Willing's, WA Bad ideas for Christmas presents 2018-12-10T07:06:52Z bad-ideas-for-christmas-presents Dear Editor, If you are thinking of giving a dog or cat as a "gift" this Christmas, please reconsider. No matter how much they’d like to make it work, many people who receive animals as gifts find that they’re unable to make the lifelong commitment to caring for their new animal companion. Animals deserve the best lives possible, but being given as a gift will make that outcome less likely. Animal shelters are filled beyond capacity with homeless animals, many of whom were former "pets"—all because a child lost interest and no one else stepped in and took the time to provide training and care. When their novelty wears off, animals who are given as "gifts" are often neglected, left in backyards, dumped on the streets to die or surrendered to shelters – which have to euthanise thousands of animals every year for lack of good homes. Adding a dog or cat to the family means promising to care for, spend time with and love this animal for his or her lifetime – which could be 15 years or more. If you’re ready for this, please adopt a dog or cat from a shelter. To learn more, visit Laura Weyman-Jones Press Officer, PETA Australia PO Box 20308 World Square Sydney, NSW 2002 08 8556 5828 More than one way to peel a potato 2018-12-05T12:07:40Z more-than-one-way-to-peel-a-potato Dear Editor, A new report this week has suggested that phrases featuring cruelty to animals such as "bring home the bacon" will die out as more and more people go vegan. The English language grows, evolves and adapts, and this change makes a lot of sense. PETA is suggesting that people start using fun phrases like "taking a flower by the thorns" instead of "taking a bull by the horns". Phrases that perpetuate violence toward animals have no place in our modern society, where we recognise that animals are sentient beings. While people are working hard to eliminate hate speech related to sexism, racism and bigotry, we should also be employing more compassionate language in relation to animals. When you think about it, the phrase "more than one way to skin a cat” is disgusting. Millions of cats in China suffer unimaginably as they are skinned for their fur, which is something that makes Australians who consider our cats members of our family sick to our stomachs. Who would argue against changing that vile expression to "more than one way to peel a potato"? Desmond Bellamy Special Projects Coordinator PETA Australia PO Box 2352 Byron Bay NSW 2481 0411 577 416 Charles Darwin University is the latest to take part in national trace mineral challenge 2018-12-03T02:31:22Z charles-darwin-university-is-the-latest-to-take-part-in-national-trace-mineral-challenge Charles Darwin University (CDU) is expected to announce livestock pregnancy improvements from participation in the Multimin Performance Ready Challenge, a 12-month program run by animal health company Virbac Australia. The Multimin Performance Ready Challenge gives seven participants the chance to experience first-hand the benefits of Multimin’s trace mineral injection, with assistance from expert mentors. Challengers receive 12 months of free Multimin product and a tailored nutrition program developed by leading industry mentors – and they’ll also be in the running to win the experience of a lifetime, specifically tailored to their farming system. With each challenger sharing their program results and experiences, Charles Darwin University’s Katherine Rural Campus trial site is the latest to take part. Based 16 km north of Katherine, the site is managed by Jessica Di Pasquale, Alison Haines and Noah Taylor, who together operate a Brahman stud and Brahman/cross breed commercial herd from an on-site farm and stud at the University’s training facility. Their goals are to increase fertility, conception and productivity and improve immunity and health, under the expert guidance of Multimin mentor Dr Amanda Dunn from Katherine Veterinary Care Centre. As part of the trial, 92 non-pregnant adult cows have been assigned one of two treatment groups at random, and have been given either Multimin or no Multimin (control herd) four weeks before bulls were introduced in November. In March 2019, all trial animals will be pregnancy-tested, and the resulting data will measure each cow’s pregnancy status, foetus age and animal weight to determine the effect of Multimin trace minerals. As Jessica explains, “Multimin injection has been scientifically proven to top up trace minerals, and we’re looking forward to seeing the results. We’ll be sharing our observations over the coming months – and as previous field trials have proven that breeders treated with Multimin have significantly higher conception rates earlier in the calving season, we’re expecting to see improved conception at first cycle from these latest trials.” Dr Jerry Liu, Livestock Nutrition Product Manager at Virbac Australia described the Multimin Challenge as an “extraordinary opportunity for farmers to learn more about animal nutrition. Trace minerals are essential elements for healthy sheep and cattle, and we know that during high demand periods such as joining, weaning and birthing, animals have higher requirements for certain trace minerals. This is sure to be a fascinating study into the effects of a new strategic approach for optimal performance management.” The Multimin Performance Ready Challenge is also part of Virbac’s ongoing commitment to animal health education, with the company supporting students who have a desire to work in agriculture and rural operations in a number of different ways. Through working with CDU on the Multimin Performance Ready Challenge, the company encourages school leavers to get involved in agriculture and rural operations through Agricultural Training Colleges to become an ag specialist or prepare for jobs in rural and regional sectors. In addition, WA mentor Enoch Bergman recently gave five young vets from Murdoch University hands-on experience with preg-testing and the chance to learn more about the Multimin Challenge – and Virbac also takes in 2-3 students per year, providing invaluable work experience to help nurture Australia’s next generation of agricultural specialists. To find out more about how Multimin can improve livestock performance, contact your local Virbac representative on 1800 242 100. Interested farmers can also sign up for continuing updates on the Multimin Performance Ready Challenge at About Multimin Virbac's trace mineral injection Multimin 4 in 1 for cattle delivers a balanced ratio of four trace minerals, including selenium, copper, manganese and zinc – while Multimin 3 in 1 injection for sheep and cattle contains selenium, manganese and zinc, bypassing the rumen for direct uptake through the blood in eight hours. Ends Media Enquiries: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 Photo captions: Dr Amanda Dunn and Jessica Beckhouse Charles Darwin University Brahman Cattle Leave the dog at home 2018-11-29T06:56:57Z leave-the-dog-at-home Dear Editor, Heatwaves and record temperatures are being recorded right across the country, even before the official start of summer. This is not just uncomfortable – it can be deadly. Authorities are pleading for motorists to leave their dogs at home or in a cool location. There have already been an alarming number of reports of animals suffering heat stress in cars and backyards. If dogs are left in a parked car for even a short amount of time, they can die. On a 30 degree day, the temperature inside a car can potentially rise to well over forty degrees in less than five minutes. In one test, the temperature rose to 57 degrees in twelve minutes. Any animal left inside that car would be dead. If you see a dog showing any symptoms of heatstroke – including restlessness, heavy panting, vomiting, lethargy and lack of coordination – get the animal into the shade immediately. You can lower a dog's body temperature by providing the dog with water, applying a cold towel to the dog's head and chest or immersing the dog in tepid (not ice-cold) water. Then immediately call a veterinarian. Please, when it’s warm outside, leave animals at home. If you see a dog left in a car, have the car's owner paged at nearby stores or call 000 immediately and never leave until the animal is safe—their life may depend on your actions. Desmond Bellamy Special Projects Coordinator PETA Australia PO Box 2352 Byron Bay NSW 2481 0411 577 416 Brisbane Ends Use of Live Animals in David Jones Christmas Parade 2018-11-27T23:58:40Z brisbane-ends-use-of-live-animals-in-david-jones-christmas-parade BRISBANE ENDS USE OF LIVE ANIMALS IN DAVID JONES CHRISTMAS PARADE Department Store Tells PETA It Won’t Use Deer, Donkeys or Camels in Annual Festivities For Immediate Release: 28 November 2018 Contact: Trafford Smith; 0406-713-994 Brisbane – Following numerous appeals from PETA, and public protests by Animal Liberation Queensland highlighting that live-animal displays are demonstrably cruel and can be dangerous to the public, department store David Jones has confirmed that it will not include any animals, including deer, donkeys and camels, in its Christmas Parade through the Brisbane Central District this year. “PETA applauds David Jones’ decision, as there’s nothing merry about using animals as holiday ornaments,” says PETA liaison Emily Rice. “Any other stores or venues tempted to exhibit deer or other animals in their parades to follow David Jones’ compassionate lead.” In its correspondence with David Jones, PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—pointed out that deer, who naturally shun human contact, endure a perpetual state of discomfort, and stress at such parades. They’re also often trucked from one event to the next and subjected to a constant barrage of strange noises, human activity, and people trying to touch them. For more information, please visit Wool Industry in PETA's Crosshairs After New Exposes Show Sheep Mutilated On Farms 2018-11-19T21:41:01Z wool-industry-in-petas-crosshairs-after-new-exposes-show-sheep-mutilated-on-farms For Immediate Release: November 20, 2018 Contact: Trafford Smith 0406 713 994; WOOL INDUSTRY IN PETA'S CROSSHAIRS AFTER NEW EXPOSÉS SHOW SHEEP MUTILATED ON FARMS Two New PETA Asia Investigations Reveal Even More Horrific, Pervasive Abuse in the Wool Industry Melbourne – Two new PETA video exposés recorded on sheep farms in Victoria and New South Wales show workers beating petrified sheep in the face, deliberately mutilating them, and cutting their throats while they were fully conscious. One of the videos shows a farm manager carving swaths of flesh from lambs' hindquarters with shears as they struggle and cry out. It also shows workers cutting and burning off their tails with a hot knife and no painkillers. A second video, shot by a PETA Asia eyewitness, reveals even more abuse: shearers are seen striking sheep in the face with sharp metal clippers, kneeling on their stomachs, and throwing them about. One worker bragged that he once "hit one [sheep] so hard I knocked it out. F**ked it under the jaw a bit too hard." "PETA and its international affiliates have now revealed extreme cruelty to sheep at 99 operations on four continents around the world. We've shown that sheep are beaten, kicked, slammed into the floor, cut up, and mutilated and often die in appalling ways – all for a sweater," says PETA founder Ingrid Newkirk. "PETA is appealing to all members of the public who care about animals to show that they oppose such ghastly abuse by going wool-free." PETA Asia has asked Australian law-enforcement officials to investigate the findings for violations of each state's Prevention of Cruelty to Animals Act and to file appropriate charges. PETA – whose motto reads, in part, that "animals are not ours to wear" – notes that these new videos mark the 10th and 11th global exposés of the wool industry published by PETA or its affiliates. For more information, please visit Pups left to starve 2018-11-17T05:03:58Z pups-left-to-starve The Editor Dear Editor, People of the Albury-Wodonga region and throughout NSW and Victoria are rightly dismayed at the light sentence handed out in the case of the North Albury woman who abandoned two dogs to die. Two-year-old Benji and a puppy named Ruby were found locked inside a laundry room, where they starved to death. Inspectors found the room filled with the strong, pungent smell of dog faeces and urine. There was a single empty ice cream container, with no water inside. An RSPCA Inspector said that "I can’t even imagine the pain and suffering these poor dogs went through over an extended period of time and in their last hours". A photo, taken after the dogs were found, shows Ruby’s little paw resting on Benji’s body, as if comforting her dying friend. The perpetrator of this cruel neglect was fined $144, ordered to do 80 hours of community service and banned from owning an animal for the next five years. This sentence does not in any way reflect the seriousness of this crime – one commentator observed that she had paid parking fines that cost more than that. Penalties for cases of cruelty and neglect are rarely imposed to the full extent of the law. NSW legislation allows for penalties up to five years in prison or $22,000 fines. It's time that we started to impose these maximum sentences and treat cases of cruelty to animals as the serious crimes that they are. If you suspect someone of abusing an animal, report it to authorities right away, it could mean the difference between life and death. Desmond Bellamy Special Projects Coordinator PETA Australia PO Box 2352 Byron Bay NSW 2481 0411 577416 PETA To Bunnings: Ditch The Meat, Leave The Onions 2018-11-14T21:48:09Z peta-to-bunnings-ditch-the-meat-leave-the-onions For Immediate Release: 15 November 2018 Contact: Trafford Smith 0406 713 994; PETA TO BUNNINGS: DITCH THE MEAT, LEAVE THE ONIONS Group Urges Hardware Store to Take Meaningful Action to Protect Its Customers by Going Meat-Free Melbourne – Following the news that Bunnings is ramping up health and safety regulations for its iconic weekend sausage sizzles – by recommending that onion be placed underneath sausages to prevent any falling out and creating a slipping hazard – PETA has written to the chain's managing director, Michael Schneider, to point out that the greatest danger lies with the sausages, not the onions. The group is urging the hardware chain to switch to vegan sausages and, as an added incentive, has offered to host a celebratory vegan sausage sizzle if its suggestion is accepted. "Stray onions on the floor may cause the occasional slip, but it's the sausage meat that poses the real danger: The World Health Organization has classified processed meat as a carcinogen in the same category as cigarettes," writes PETA Outreach and Partnerships Liaison Emily Rice. "Researchers estimate that in 2020, 2.4 million people globally will die of causes associated with the consumption of red or processed meat, while the health-care costs for red meat–related illnesses will hit US$285 billion (AU$395 billion)." PETA – whose motto reads, in part, that "animals are not ours to eat" – notes that vegans are less prone to suffering from heart disease, strokes, diabetes, cancer, and obesity than meat-eaters are. Each person who goes vegan also dramatically reduces his or her carbon footprint and spares numerous animals daily suffering and a terrifying death. More than 500 million land animals are killed for their flesh every year in Australia – they're strung upside down, and their throats are slit, often while they're still conscious. A copy of PETA's letter can be found here. For more information, please visit Lucky Guyra farmer James Stewart named winner of Virbac Australia’s Tridectin® Platinum Ticket promotion 2018-11-09T04:40:38Z lucky-guyra-farmer-james-stewart-named-winner-of-virbac-australias-tridectin-r-platinum-ticket-promotion Guyra sheep producer James Stewart was one of the first farmers in Australia to purchase Tridectin, the latest sheep drench from Virbac Australia that’s being heralded as a huge break-thru in the fight against worms. Tridectin is the world’s only broad-spectrum combination drench with a registered claim to kill triple-resistant and monepantel-resistant worms. As a result, it provides a reliable, safe and effective worming solution that guarantees healthier, more productive sheep. On opening his pack, James received an extra special surprise. To celebrate Tridectin’s launch, Virbac has been running a special ‘Platinum Ticket’ promotion – and James was one of three lucky winners to find a platinum ticket, which were randomly placed inside the first ever batch of Tridectin. James has won himself a pair of Samsung Gear VR Goggles (as featured in the Tridectin TV commercial) – and Virbac will also be donating $500 to local charity Westpac Rescue Helicopter Service, as nominated by James. Virbac Australia Sheep Product Manager Terrance Laughlin had this to say on James’s win. “This has been a really fun and engaging way to mark the launch of Tridectin. A big well done to James. We hope he’ll get just as much pleasure from using his VR Goggles as he will from seeing the benefits of Tridectin on his animals’ health.” Ends For more information contact: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 QLD Graziers pair up with Virbac Australia to host informative field day 2018-11-07T00:01:40Z qld-graziers-pair-up-with-virbac-australia-to-host-informative-field-day Mt Brisbane Droughtmaster graziers Don and Andrea McConnel are set to host a field day on November 17. Don McConnel is competing in the Multimin Performance Ready Challenge, a 12 month program run by Virbac Australia that sees seven farmers experience first-hand the benefits of injectable trace minerals with the assistance of expert veterinarian mentors. Mr McConnel said he is looking forward to hosting a field day to give local graziers the opportunity to speak with key company representatives and to trial trusted cattle health products. “The event will cover information on drenches, fly tags and ID tags as well as give fellow graziers the opportunity to trial cattle injectable products that I’ve had fantastic results with on our property,” Mr McConnel said. “I have been fortunate to be selected to compete in the Multimin Performance Ready Challenge and am excited to share my observations so far.” Held from 9.30am on Saturday 17 November 2018, expert guest speakers will cover tick management, chemical use and rotation, fly tags, NLIS and ID tags and insights on the differences Don has seen in his Multimin treated cattle v a non-treated herd. Speakers include Virbac Technical Services Veterinarian Dr Matt Ball, South East Country Veterinarian Dr Bill Roughan, Anthony Feez from Y-TEX, Trevor Wilcox from Zee Tags and Don McConnel. Mr McConnel would like to extend a warm invitation to media to attend this event, and will, of course, provide opportunities for interviews with key stakeholders. What: Multimin Challenger Field Day When: 9.30am on Saturday, 17 November 2018 Where: “Mt Brisbane”, Mt Byron Road, Crossdale QLD 4312 Media Opportunities: Interview and photograph opportunities with: Key speakers Virbac representatives Attendee representatives Click here for further information. Ends Media Enquiries: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 Photo captions: Multimin Challenger Don McConnel NSW sheep grazier trials innovative methods to combat drought 2018-10-30T22:46:06Z nsw-sheep-grazier-trials-innovative-methods-to-combat-drought A NSW sheep grazier has just revealed the details of a new animal health program he’s recently implemented to boost livestock performance in the face of the state’s recent and widespread drought. Farmer Alex Willson and his wife Steph run ‘Kalaree Poll Merino’, a stud in the Southern Tablelands region of NSW. They breed fine/medium Poll Merinos over three properties– yet challenging weather conditions have forced the drought-affected farmer to take new steps to ensure the survival, welfare and profitability of his stock. “Currently we are experiencing a very dry year with just under half of our annual rainfall” says Alex, “and so we’ve implemented a range of measures to combat these difficult conditions and keep our animals alive.” Alex explains how the first of these measures, the introduction of lick feeders, has already had an impact. “Instead of trail feeding, we’ve invested in feeders to give our ewes and growing lambs consistent access to grain, which is a ration of wheat and buffer pellets. Since doing that, we’ve seen a decrease in mis-mothering, a consistent condition score in our ewes, an improvement in milking, and generally better health in both lambs and ewes.” Following advice from Delta Agribusinness agronomist James Cheetham, Alex has planted highly productive grazing crops including Ascend Ryegrass, grazing wheat and Hyola 970 Canola. “These varieties have been better able to make use of what little rain we’ve had this year, providing targeted grazing to carry us through the worst parts of the drought and importantly add value to our business by finishing stock at record prices”. Alex also made the decision to move away from cross-breeds and focus primarily on merinos. “For us it’s about increasing our scale as a single enterprise. Moving to an all merino ewe base enables us to take advantage of their wool and meat production – and we avoid seasonal vulnerabilities and getting caught having to carry ewes and lambs through winter. We also made the decision to sell our cows which has proven a wise move due to the ongoing dry.” He explains how the introduction of a nutritional supplementation program (developed by Matthew Hallam of Landmark) has played an important role in maintaining animal health. “We’ve added AD&E pre -lambing, a starch based loose lick high in calcium and magnesium, and a starch based lick for lambs on grazing crops to improve rumen function.” In addition, Alex is also running his own trial with Multimin trace mineral injection, as part of the Multimin Performance Ready Challenge, a 12-month program run by animal health company Virbac Australia. The trial gives a group of seven farmers, including Alex, the chance to experience first-hand the benefits of Multimin injection, with assistance from expert mentors. Challengers receive a tailored nutrition program developed by leading industry mentors – and each challenger is sharing their Multimin program results and experiences on social media (#multiminchallenge), with a winner announced in May 2019 as judged by the challenge mentors and public. Under the supervision of Cooinda Vet Hospital vet Dr Elizabeth Bramley, Alex is currently treating 355 of 710 lambs with Multimin 3 in 1 trace mineral injection for sheep, with the other half used as a control group. After a first treatment in September, they’ll be weighed again next month prior to processing, to measure average weight gain of treated v untreated lambs. Alex is looking forward to gaining greater insight into the effects of using Multimin. “This is set to be a very informative trial, and I’m proud to be a part of this study”, he says. “We’re hoping that Multimin can effectively increase the immunity and production of our lambs, and that we’ll see an increase in weight gain triggered by greater overall health.” Virbac Product Manager and nutritionist Dr Jerry Liu is eager to see the upcoming results. “When used strategically during periods of high demand, Multimin has been shown to optimise fertility and immunity in livestock. However, formally trialing the product in such challenging drought conditions on a real, well-managed property will provide a lot of scientific insight for the future. We should always seek best practice and look for innovative ways to face some of the challenges we have in livestock. The Multimin Performance Ready Challenge is a unique opportunity for innovative graziers like Alex to observe the benefits of following a program like this.” As Jerry explains, Multimin contains three trace minerals that aid in reproduction and immunocompetence, via a balanced ratio of zinc, manganese and selenium that bypasses the rumen for direct uptake from the blood. Multimin is designed to ‘top up’ essential trace mineral levels during high demand periods, such as joining, lambing, weaning and for young growing stock. “Increasing optimal levels of trace minerals in young sheep will have an impact for the farmer’s profitability and return on investment,” he continues. “Multimin assists with improving animal health, and hence maximises their production potential. The Multimin Performance Ready Challenge has given Alex the opportunity to improve both livestock performance and ultimately his financial bottom line.” To find out more about how Multimin can improve livestock performance, contact your local stockist or Vibac on 1800 242 100. Interested farmers can sign up for continuing updates on the Multimin Performance Ready Challenge at Ends Media Enquiries: Kate Munsie - C7EVEN COMMUNICATIONS (02) 6766 4513 Photo captions: Alex Willson, NSW Multimin Challenger Dr Jerry Liu, Virbac Product Manager and nutritionist Propping up a rotten industry 2018-10-26T00:31:52Z propping-up-a-rotten-industry Dear Editor, A little over two years ago, a special Commission of Inquiry into the Greyhound industry found "damning" evidence of the "unnecessary slaughtering of tens of thousands of healthy dogs". The NSW government did the right thing and banned the industry, but subsequently backflipped, betraying the hopes of thousands of compassionate supporters. Now the NSW government has exacerbated that betrayal by handing over millions of dollars of taxpayers’ money to prop up this rotten structure. Having already promised $41 million, the government this week has offered another 32 million, a total over 70 million dollars. Greyhounds are gentle dogs who want nothing more than to snuggle and spend time with their people and be included in their families. Instead, the racing industry treats them like machines. Many are "discarded" as puppies in the name of "selective breeding". Others are shot, bludgeoned to death or simply abandoned to fend for themselves when they’re deemed too old, injured, slow or exhausted to continue racing profitably. All over the world, people no longer wants to support an industry that subjects these gentle, sociable animals to a life of servitude and misery. The greyhound racing industry—like many of the dogs used in this cruel "sport"—is dying. The people of NSW deserve better than to see their tax money wasted on propping up a cruel and immoral industry, and the dogs certainly deserve better than to be used and abused and then discarded like old betting slips. Mimi Bekhechi Campaigns Consultant, PETA Australia PO Box 20308 World Square Sydney, NSW, 2002 (+618) 8556-5828