The PRWIRE Press Releases https:// 2021-05-18T06:31:07Z Launch A Successful Google Ads Campaign For Your Small Business 2021-05-18T06:31:07Z launch-a-successful-google-ads-campaign-for-your-small-business Running a successful Google Ads campaign requires constant monitoring and optimisation. However, as simple as it sounds, we find business owners often struggle to run a successful Google Ads campaign. It certainly requires a lot of time, effort, and energy to ensure that the campaign is set up for success. There could be many reasons why your Google Ads campaign could be underperforming or not performing at all. We’ve put together the top tips that will ensure the important aspects of your Google Ads campaign are monitored and optimized. 1. Choosing the right campaign goal It can be overwhelming to know when you are not sure on what goal to select when setting up your Google Ads campaign. The simple rule is to realise what your business objectives are and to try to align your campaign goals with your business goals. For instance, if your business goal is to generate more leads then ensure your Google Ads campaign goal matches this. This is the first and most crucial step in predicting the success of your Google Ads campaign. Click here to read the full article. How to Set Up Facebook Dynamic Ads to Gain More Conversions 2021-05-18T06:29:40Z how-to-set-up-facebook-dynamic-ads-to-gain-more-conversions At present, one of the most powerful online platforms that helps brands and businesses promote themselves in the digital world is Facebook. You can advertise your products or services and reach a specific audience without wasting too much of your efforts by targeting the right consumers interested in your offers. However, if you want to maximise your Facebook advertising strategy while running an eCommerce business, you will need to pay more attention to dynamic ads than other strategies. Dynamic ads is a format created to display ads on a user’s newsfeed if they previously showed engagement on a similar product or service and have visited your website. Due to the social media platform’s impeccable capabilities of showcasing relevant offers to users based on their recommendations, you won’t have a hard time attracting new prospects. You don’t need to develop individual ads anymore and instead, focus on presenting your entire catalogue. Keep reading below to learn more about utilising Facebook’s dynamic ads to promote your brand. Click Here to read the full article. Desaltek: A new ecommerce website for water treatment solutions in Australia 2021-05-18T05:19:14Z announcing-the-launch-of-desaltek-a-new-ecommerce-website-for-water-treatment-solutions-in-australia Advanced Watertek Business Manager Sara Farghaly. Source: Advanced Watertek. Advanced Watertek has launched Desaltek, an online shopping solution for water treatment system maintenance across Australia.   At Desaltek, you’ll find replacement water filter cartridges, reverse osmosis membranes and reverse osmosis chemicals for various applications.   Products have wide compatibility with systems from all manufacturers.   Replacement water filter cartridges are sold by the carton, which is an economical way to purchase the high volumes required for industrial and commercial water treatment.   Advanced Watertek Business Manager Sara Farghaly said “Desaltek was set up to make ordering spares for RO end users simple and straightforward.   Our goal is to support Australian companies with the essentials for successful maintenance of any reverse osmosis, desalination or filtration system.”   With the launch of the new ecommerce website, customers can now procure their essentials for water treatment system maintenance entirely online, in a secure and convenient fashion.   “Desaltek offers a hands-off approach to maintenance,” Ms Farghaly said.   It’s ideal for savvy operators who regularly service any water filtration or treatment system”.   Advanced Watertek opened doors in Perth, Western Australia in 1984, and have since expanded internationally to the UAE and Oman.   As an original equipment manufacturer specialising in membrane-based water treatment solutions, they have successfully manufactured thousands of systems for more than 55 countries.   Advanced Watertek designs and manufactures all systems in-house under ISO9001 certification in their Dubai manufacturing facility.   Across Australia, Advanced Watertek have installed and commissioned systems for a wide range of industries and applications, including oil and gas, mining, agriculture, hospitality, marine and remote communities.   Desaltek have partnered with the same high-quality brands that Advanced Watertek utilise in their system designs to offer a premium range of solutions.   Reverse osmosis membranes are supplied from industry leading brands including DuPont FilmTec and Nitto Hydranautics.   Desaltek can also supply a range of pumps and genuine spare part kits from brands including Cat Pumps, Danfoss and Grundfos; along with additional products from brands such as Myron L and Pentair.   Ms Farghaly said Desaltek was confident in the quality of products they offer.   “If you’re operating a commercial or industrial reverse osmosis system in Australia, you’ll find replacement water filters and membranes available online to suit,” she said.   “If it’s something more specialised that you require, just get in contact – we’ll be happy to discuss a solution for you.” About Advanced Watertek: Advanced Watertek have provided safe and reliable water across Australia and the world since 1984. As an OEM, the company specialises in membrane-based water treatment solutions. Advanced Watertek is headquartered in Perth with offices in the UAE and Oman. Advanced Watertek have recently set up Desaltek to supply maintenance essentials for water treatment across Australia. Find replacement water filters, reverse osmosis membranes, chemicals and spare parts to suit all systems. Media Contact: Tom JurkiewiczEcommerce Marketing Specialisttom.jurkiewicz@advancedwatertek.comhttps://advancedwatertek.com/https://desaltek.com.au/ Moore Global appoints David Tomasi, Moore Australia (WA), as new global leader 2021-05-18T03:51:54Z moore-global-appoints-david-tomasi-moore-australia-wa-as-new-global-leader Moore Global, one of the world’s leading accountancy and advisory networks, has today announced five of its sector leaders have been appointed Global Leaders. As part of this group, David Tomasi, Managing Partner for Moore Australia (WA), has been appointed Global Leader, Energy, Mining, and Renewables. These newly created roles support Moore Global’s continued growth strategy and emphasise the business’s plans to strengthen its global leadership position in key sectors around the world.In addition to Mr Tomasi, forming the new team of five Global Leaders are;Mr Dan Natale, Managing Partner, Segal LLP - Global Leader, Real Estate and ConstructionMr Graham Tyler, Chairman, Moore Kingston Smith - Global Leader, MediaMr Mark Fagan, Partner, Citrin Cooperman & Company LLP - Global Leader, Manufacturing and DistributionMr Costas Constantinou, Managing Partner, Moore Greece - Global Leader, Maritime As principal experts, Mr Tomasi and the other Global Leaders will work alongside the 600 plus industry group members and be responsible for promoting and positioning the sectors within the market, driving sector growth and supporting collaboration within the network. Commenting on the announcement, Anton Colella, Global CEO, Moore Global, said: “At the heart of our strategy, we aim to be the world’s most respected professional services network and to drive that business strategy forward and lead our global community, we need an exceptional leadership team. David has already proven his dedication to supporting our business growth and I’m confident that within his new role, he will continue to shape our business, helping our clients and the wider Moore Global team tackle the key challenges of modern business, and ultimately help them thrive.”Commenting on his new role, David Tomasi, said: “I look forward to leading this sector group and working with my talented colleagues from around the globe, especially at a time when the challenge for Energy, Mining and Renewables has never been greater.” Background - David TomasiManaging Partner, Moore Australia (WA)Global Leader, Energy, Mining, and Renewables David has been in public practice since 1986 and is currently the Managing Partner of the Perth office, Chairman of Moore Australia, a Moore Global Board member and is the Global Leader for the Energy, Mining and Renewables sector.In addition to his leadership roles, David has had considerable experience across a broad range of industries including energy, mining, renewables, aged care, agriculture, building, construction, indigenous, not-for-profit, and local government. COOL Separations, an affiliate of PROXA Water, has granted the rights to license Eutectic Freeze Crystallization (EFC) Technology to Comprimo, Worley’s sulphur technology business. 2021-05-18T03:42:57Z cool-separations-an-affiliate-of-proxa-water-has-granted-the-rights-to-license-eutectic-freeze-crystallization-efc-technology-to-comprimo-worley-s-sulphur-technology-business EFC produces clean water from industrial wastewater and can be reused on site. It reduces refiners’ costs and environmental footprint by providing low-temperature crystallization-based solutions for the separation of water and salts or heat-sensitive materials. Compared to alternative separations technologies, this provides customers with a more energy-efficient path.  When combining an EFC unit with Comprimo’s desulphurization technologies, this process eliminates gaseous and liquid sulphur emissions from the scrubber effluent and provides clean, reusable water. In addition to treating this highly contaminated effluent to recover water, the process also produces sellable salt, which can be used as a raw material for fertilizer industries.  “Our partnership with COOL Separations means we can assist our customers to not only meet their emissions targets and reduce their capital and operational costs, but also to encourage the reuse of water in industrial processes. This brings us one step closer to delivering a more sustainable world,” said Frank Scheel, Senior Vice President, Comprimo.  We are pleased that EFC technology from COOL Separations combined with Comprimo’s sulphur recovery processes can offer refiners even more from a water recovery and emissions perspective. This collaboration also endorses the viability of the EFC process under the rigorous environment of oil refiners,” said Rob van der Meij, Chief Executive Officer, COOL Separations. COOL SEPARATIONS brings the Eutectic Freeze Crystallization (EFC), Freeze Concentration (FC) and Cooling Crystallization (CC) processes to the market as ENERGY EFFICIENT methods to concentrate aqueous process streams and produce clean water (ice) and pure salt.  PROXA is a water treatment company that offers a range of water management services that cover the entire water cycle from consulting and design, research and development, engineering and construction, and plant modernisation to operational management, maintenance, repairs, after-market service, chemicals, consumables and spares. Our water management solutions are optimal, reliable and efficiently implemented, while our in-house expertise, extensive research and access to leading global technologies enable us to deliver objective solutions tailored to address our client’s unique set of needs. For all enquiries, please contact us at: Info.gh@proxawater.com LegalVision advises Athena Home Loans on its $90 million Series D round 2021-05-18T01:29:03Z legalvision-advises-athena-home-loans-on-its-90-million-series-d-round LegalVision has advised Athena Home Loans on an industry record capital raise of $90 million. The funding broke the record for the largest capital raise completed entirely by local backers. The round, led by Square Peg Capital, saw participation from AirTree Ventures, AustralianSuper, Sunsuper, Hostplus, Salesforce Ventures, Macquarie Bank, and Apex Capital. Athena, an Australian mortgage industry fintech disruptor, offers low-rate home loans with no fees. The company’s innovative technology provides a competitive alternative to traditional banks, designed to help Australian home buyers pay off their home loan faster.  Founded in 2017 by former NAB bankers Nathan Walsh and Michael Starkey, Athena has grown its loan book by 500% since it closed its $70 million series C round in September 2019. The business has now passed a milestone of $2.5 billion in settled loans. Jill McKnight commented: “It was a great pleasure to work with Athena Home Loans again. We have advised them on each of their five capital raises since inception. It’s fantastic to see their mortgage offering validated by yet another hugely successful capital raise.  “Athena’s exponential growth in the local market shows just how hungry Australian consumers are for an alternative to the traditional banks. We have no doubt this startup will continue to shine.” Athena Home Loans co-founder and CEO, Nathan Walsh, commented: “This is a very exciting time for us, and for Australians wanting to buy a home. “Our innovative approach, together with our proprietary mortgage platform, is providing real competition in the market, which in turn is benefiting consumers. “Jill and Sophie’s advice during this record-breaking round was invaluable. It’s the fifth capital raise we’ve done with LegalVision and, as always, they made sure we closed the round extremely smoothly and on great terms. Their expertise in the venture capital space is second-to-none.” Mums Reveal Top 10 Baby Stores in 2021 2021-05-18T00:52:19Z mums-reveal-top-10-baby-stores-in-2021 We’re regularly approached by baby brands here and across the globe, that are launching into the Australian market place for the first time, or baby brands that are already well established in retail, who come to Mumpower with similar unknowns. These baby brands often ask us: Where do Mums go to shop for baby goods? How satisfied are Mums with their retail shopping experience? What can brands and retailers do together to motivate Mums to shop more often? All fantastic questions. Mumpower reached out to our vast network of Aussie Mum Shoppers to clarify the unknowns for brands in this space. Check out the following insights to learn more about Mums buying behaviour for baby goods (excluding FMCG), and prepare to boost your in store presence and retail partnerships. The top 10 type of Baby Stores (ex FMCG) Mums are buying from: In order of priority, these are the retailers Mums are buying baby goods from: In store – pharmacy (i.e Chemist Warehouse, independent pharmacies) In store – department store (i.e. Big W, Target, Myer, David Jones, Kmart, etc) In store – Baby Bunting Online – department store (i.e. Big W, Target, Myer, David Jones, Kmart, etc) Online – Baby Bunting Online – pharmacy (i.e Chemist Warehouse, independent pharmacies) Online – direct from the brand Other online shopping stores (i.e Amazon, Ebay, Kogan, etc) In store – Other stores (not listed) specialising in baby/childrens products Online – Other stores (not listed) specialising in baby/childrens products What does this mean to brands? It is important for brands to stock ranges in both online and offline retailers. In-store retail destinations continue to be a popular destination for Mums. It provides the opportunity to touch, feel, try products and compare items in person. Top 3 retailers offering the best shopping experience Baby Bunting Department stores (i.e. Big W, Target, Myer, David Jones, Kmart, etc) Pharmacies (i.e Chemist Warehouse, independent pharmacies) What does this mean to brands? The better the shopping experience, the greater the likelihood mums will return or recommend to others. There is opportunity for both brands and retailers to review the entire buying experience and brand touch points and review what role can your brand play in improving her in store shopping experience. 8 ways retailers and brands elevate Mums buying experience, as told by Mums: Competitive pricing Excellent brand ranging Product availability Be Convenient Enhanced in store shopping experience Enhanced online shopping experience Superior customer service Knowledgeable staff What does this mean to brands? This is what Mums are seeking from her buying experience.  Some of the ways brands can demonstrate how they deliver across these factors is by: clearly communicate the value or added value of the offering (via communication strategy, reviews, website presence, branding, signage), use intuitive technology online to personalise her experience and promote other ‘like’ products or brands that suit, improve staff training and ensure the in store experience is easy – and enjoyable- to navigate. 6 strategies to attract more Mums in store As part of this Mumpower research initiative, Mums were encouraged to nominate and rate activities that would motivate her to shop more often. The most popular responses, in order of demand include: Educational experiences Demo days with brands VIP special event In store local mums group catch ups Expert speakers Meet and greet with influencers What does this mean to brands? Mums are hungry for information and very eager to engage with brands on site. Mum shoppers need to feel confident in her buying decision and will actively seek this information.  Therefore, this is an opportunity for brands to review the value-add in store experiences your brand can drive in unison with the retailers, i.e. hosting educational experiences such as child safety sessions, baby bonding ideas, breastfeeding support and more, will enable the customer to learn something of direct interest to her needs, interact with others and experience first hand how a brand will fit into her life. Understanding where Mums choose to shop is one part of Mums buying journey . Beyond this, there are many other insights that will continue to support brand growth. Such as: understanding the competitive landscape, assessing how Mums perceive your brand, and what advertising mediums have the greatest influence on her decision to buy. Here is an example of how further Market Research will boost your success exponentially.  Brands that gain insight into her total buying experience are best placed to drive growth further. -end- GRC Solutions launches new Workplace Behaviours eLearning course. 2021-05-17T23:37:34Z grc-solutions-launches-new-workplace-behaviours-elearning-course All employers have an overarching duty of care to avoid exposing their employees to unreasonable and foreseeable risks of injury. As highlighted by recent cases in the media, this duty of care extends to the prevention of harm from sexual harassment, bullying and discrimination. Employers should have regular compliance reporting to ensure employees remain adequately trained and have access to a clear policy setting out how and to whom complaints are addressed. A recent report from the Human Rights Commission found that one in three people experienced sexual harassment at work in the past five years. Respect@Work The Report highlights several negative effects of workplace sexual harassment: ·         staff turnover; ·         negative workplace culture; ·         resource expenditure to deal with sexual harassment; and ·         damages associated with claims brought against a business for sexual harassment. Employees also have a duty under occupational health and safety laws to take reasonable care for the health and safety of their colleagues. Training should ensure that staff are empowered to act in support of their colleagues and know how to report issues they become aware of. GRC Solutions is proud to launch our ground-breaking new course, which aims not only to help you to prevent and address misconduct in the workplace but also to celebrate and support diversity and inclusion.   As UNESCO’s World Day for Cultural Diversity for Dialogue and Development approaches on 21 May, there has never been a better time for everyone to train on the standards of conduct and behaviours that safeguard us all. Backed by powerful case studies, scenarios, and a fresh visual design, it delivers practical tips on how to prevent and address bullying, discrimination, and sexual harassment in the workplace, whether in the office, at home, or off site. For the first time, we ask learners to imagine a higher standard of conduct than just avoiding breaches. A new module on diversity and inclusion covers concepts such as accessibility, cultural competence, and unconscious bias, and shows how we can make our workplaces safe, respectful, and inspiring places for all. •             Module 1: Workplace bullying •             Module 2: Discrimination and sexual harassment •             Module 3: (Advanced) Bullying, discrimination, and sexual harassment •             Module 4: (Advanced) Managing incidents •             Module 5: Diversity and inclusion The content may be taken a combined course or delivered as a series of micro-learning modules scheduled over a number of weeks. The Workplace Behaviour course can be customised to fit your organisation needs.  The course can be deployed via the organisation’s own Learning Management System (LMS) or via the GRC Solutions Salt® Compliance LMS. TOA Global, BGL ink new partnership to deliver SMSF admin automation 2021-05-17T12:35:14Z toa-global-bgl-ink-new-partnership-to-deliver-smsf-admin-automation TOA Global announced a partnership with Melbourne-based software and data service company BGL Corporate Solutions to automate and simplify the administration of self-managed superannuation funds (SMSFs) for Australian accounting firms.   BGL is a developer of Australia’s leading SMSF administration and Australian Securities and Investments Commission (ASIC) company compliance software solutions. Under the new partnership, TOA’s clients can expect high quality, error-free audits with a faster turnaround time since all the necessary documents are within easy access. They can also remove frictions in the compliance process through a user-friendly and intelligent compliance software, thereby managing their business more effectively.   In addition, clients will receive the highest level of security and data integrity, given that BGL’s suite of cloud solutions, Cas 360, Simple Fund 360 and Simple Invest 360, had been awarded an ISO 27001 recertification early this year.   “At BGL, we are a strong advocate of developing ecosystem partnerships that establish a better way for our clients to work with their clients. Partnering with TOA Global is a great example of two leading service providers collaborating to create new opportunities for the benefit of both our clients'', says Ron Lesh, Managing Director of BGL.   Lesh also adds that the partnership between BGL and TOA Global will also cover a range of initiatives, including TOA Academy and educational events/training collaborations to support and further build the skills of TOA team members.   Aside from this new partnership, TOA Global is also one of the sponsors of BGL’s industry event, BGL REGTECH 2021, happening across Australia and New Zealand. Please register here to secure your ticket! Bondle appoints Beatriz Justinek as Head of Sales 2021-05-17T09:18:34Z bondle-appoints-beatriz-justinek-as-head-of-sales Sydney, 17 May. Bondle, the platform for business communications, announced that Beatriz Justinek has taken on the role of Head of Sales. Beatriz will be responsible for all sales activities globally. “As we experience rapid growth in multiple markets, it became important for us to have a dedicated person take over this role from me.” said Sandeep Rao, CEO of Bondle. “Beatriz brings the relevant experience and incredible energy to lead the team.  Having exited a start up herself, she has a solid understanding of building a business from the ground up.  I am looking forward to working with her and growing the business.” Prior to joining Bondle, Beatriz has played a critical role in managing client interactions, administrative processes, business management, sales and marketing  in various companies. She co-founded and built Dreamyland, successfully exiting the business in 2017. “I am delighted to join Bondle and believe it to be an honour to take on this position” said  Beatriz Justinek.  “Effective communication is key to establishing and maintaining positive partnerships with your team and your customers and that is what Bondle has to offer.  I see massive growth potential globally and am excited with the prospect of being part of this journey. Beatriz will be based in the Sydney office. About Bondle Bondle is a Sydney based scale-up that provides an end-to-end online communications technology that replaces paper-based processes and creates online traceable solutions that make collaboration easy. The software integrates email, document storage, messaging and task management into one revolutionary innovation that establishes a shared source of the truth for any business.   For all media related enquiries reach out to us on media@bondle.app Autodesk promotes Australian Reseller Advanced Spatial technologies Pty Ltd to Gold Reseller Tier Status 2021-05-17T07:35:52Z autodesk-promotes-australian-reseller-advanced-spatial-technologies-pty-ltd-to-gold-reseller-tier-status Perth, Western Australia    Australian Software and hardware solution provider Advanced Spatial technologies Pty Ltd (ASt) has recently been promoted to Gold tier reseller status with Autodesk, a world leader in 3D design, engineering, and entertainment software.    Image: The team at Advanced Spatial technologies Pty Ltd Autodesk Gold Partner designation is reserved for partners which have demonstrated the ability to deliver complete Autodesk software solutions, with technical expertise in specific industries, solutions, support, training, implementation, and consulting services.   “Despite being in the midst of the pandemic, AST worked as one team with Autodesk together with Ingram Micro and continued to grow their business which allowed them to expand their product and service offerings with the addition of Manufacturing complimenting their existing AEC specialisation.”  says Mr Andy Cunningham, Regional Director Autodesk Australia Pty Ltd. “I’m extremely proud of AST and year on year growth that they achieved and I congratulate the entire AST team on achieving Gold tier status within the Autodesk Partner Program.”   Mr Nguyen notes that ASt specialises in the delivery of Autodesk solutions for government and private sector clients, including many in the Architectural, Engineering and Construction (AEC) industries, and in the manufacturing vertical. “As a Gold Partner, any existing or potential client can be confident in our technical expertise in delivering complete solutions, spanning software, support, training, implementation, and consulting services.”   He says the ASt team values lasting relationships based on a mutual exchange of value and points to this approach as a key factor for long-term success.  “ASt was founded with a vision for strong customer relationships. Our goal is to provide technology tools and solutions to help customers and AEC industry professionals with new work efficiencies, cost savings and improve the productivity for their entire organisation,” he notes. “And achieving this milestone simply wouldn’t be possible without the ongoing support from our customers in these industries.”     “We are very proud of the service we provide to our customers. When a customer reaches out to us for assistance, we always strive to provide solutions that will best benefit our customers and allow them to achieve success.”    “This achievement would not be possible without the support from our customers, Autodesk and Ingram Micro and we thank them all for this.”    The company sources technology solutions and second tier support from Ingram Micro, where Business Manager Mischa Avetisoff says the distributor has enjoyed a fruitful relationship with ASt. “We have worked in a strategic partnership over many years with a particular focus on helping ASt grow its software business. Seeing Tai and his team secure a top tier status with Autodesk is confirmation of the effort put in, and bodes well for the future,” she comments.   Trent Gomersall, Director, Ingram Micro Cloud, adds: “Autodesk is widely recognised for its ability to accelerate efficiency and performance. Backed by proven partners recognised by the vendor, Australian partners can implement these solutions knowing they are supported with Ingram’s team of Autodesk subject matter experts.”     About     Established in 1995, Advanced Spatial technology Pty Ltd (ASt) is headquartered in Perth, Western Australia. As an award winning, specialised software, hardware and drafting services  with over 25 years of experience, ASt provides solutions to AEC industry professionals and provides them with the tools and ongoing support for continued success. As an Autodesk Gold Partner, ASt is specialised in Architecture, Engineering & Construction, Fusion 360, Advanced Machining, Advanced Design and Product Design & Manufacturing.  CaddWest Bureau (CWb) a division of ASt, provides a comprehensive range of drafting and BIM services across multiple disciplines for the architectural, engineering, construction, facilities management and infrastructure industries.  https://www.advancedspatial.com.au https://www.aststore.com.au https://www.caddwest.com.au Bamboo launches self-managed super fund investment in digital currency 2021-05-17T04:22:53Z bamboo-launches-self-managed-super-fund-investment-in-digital-currency Bamboo has developed a customer-centric product to purchase digital currency for individual self-managed superannuation funds. Instead of taking days or weeks to understand security, compliance and onramps, Bamboo has packaged up a product to make investment effortless.  With built in compliance, reporting and storage Bamboo allows anyone with a mobile phone and bank account to participate in just a few minutes. “Until now, purchasing digital currency has been overwhelming, time consuming and complicated,” said CEO Blake Cassidy. “Bamboo responds to these issues and provides a quick, easy and safe way for people to gain exposure to Bitcoin, Ethereum, Gold and Silver. It is so simple, anybody can do it,” he continued.  Australians are at the forefront of adoption with over 20% of the population owning digital currency. More and more people are looking to invest for the long-term and it’s expected these currencies will be as widely owned as stocks and commodities such as gold over the coming decade.  ATO reported a total of AU$168M funds allocated to digital currency investment in their December statistics release. This data means that the average fund allocation per person is around AU$7,500. Google Pay and Samsung Pay will soon let customers pay with Bitcoin and other digital currencies. BitPay, a digital ledger payment processor, revealed it is planning to bring Google Pay and Samsung Pay support early in 2021.  Visa has recently announced late in March 2021 it will allow the use of cryptocurrency to settle transactions.  “Digital currencies are becoming widely accepted across the globe and being able to invest in these currencies to increase performance in your self-managed superannuation diversifies your portfolio even further.  We see this as an important part of the early stages of Bamboo’s growth. ENDS About Bamboo Bamboo is a people-focused mobile application that is designed to make micro-investing in digital currency simple, safe and secure. Our solution helps customers achieve their financial goals and reinforces positive behaviour by making investing part of their daily lives. New customers can sign up and begin investing in as little as 90 seconds.  Customers are able to effortlessly invest into digital assets passively and incrementally. Each customer’s portfolio is funded through automated or discretionary contributions. These will be distributed into digital assets in accordance with the customer’s selected portfolio composition. Bamboo is tackling the problem of trust in the digital asset space by being the first company to deploy an end-to-end, publicly verifiable Proof of Solvency (PoS) protocol. The PoS will empower customers by providing them with tools to independently audit and verify the platform without the need for trust. This will give customers the peace of mind and reassurance that their funds are accounted for. About Blake Cassidy Blake is an ambitious and driven CEO with a passion for technology. Previously working in funds management, strategy consulting, software development and a founder of IoT company Matter.city. Blake brings venture experience and subject matter expertise to drive growth in the Bamboo Platform. Blake was a seed investor into Bamboo and worked with the founding team to assist with strategic projects as a consultant. Embodying the vision for Bamboo, Blake is now delivering on new features and functionality while at the same time preparing for launch in growth markets.    Business Lending Space Thriving As A Result Of Digital Ads 2021-05-17T00:29:49Z business-lending-space-thriving-as-a-result-of-digital-ads Date: 17 May 2021 Delivering The Holy Grail For Business Lenders The market for business lending is a competitive environment with over two million small and medium sized enterprises (SMEs) currently operating across Australia. Many are regularly looking to non-bank lenders to secure finance, creating a great opportunity for those who can get in front of business owners at precisely the right moment. One boutique lead generation agency is helping business lenders thrive in this market by providing access to the holy grail – quality leads in high volume.  “The key is in knowing what a good lead looks like,” says Cobra Digital’s Managing Director Reuben Scheckter. “We utilise a customised filtering process to verify each lead and ensure they are a good match. That means only the best quality leads are passed on. We can do this at high volume thanks to customised internal systems and process. It’s all about bringing quality together with speed and volume.” Two of the crucial steps in Cobra Digital’s qualification process include confirming the business is ABN registered and also meets the monthly revenue threshold required by clients. “Our lead generation methods also change based on audience behaviour and adapt to actions like using a smartphone or laptop to allow for streamlined data input,” says Scheckter. Spam and duplicate leads are also removed automatically, in real time, before the data is passed on.  Last year Cobra Digital generated over 17,500 exclusive business loan leads for clients. This year the figure is already over xxxx. Their unique approach has seen business owners connect with loan providers and aggregators to secure finance for a wide variety of needs from day-to-capital, vehicles and equipment to refurbishments, fit outs, property purchases and new business launches. Business finance broker firm Capital Sorted is just one client appreciating Cobra Digital’s focus on high quality, high volume leads. Prashneil Prasad, Director of Capital Sorted, says the company’s superior systems and processes have delivered direct wins for his business. "Their speed and efficiency have helped with conversation rates because we are now calling people within five minutes of them registering their interest.” Capital Sorted’s conversion rate has risen to around 9% with Cobra Digital, compared to 6% with previous lead generation companies. The increase is due in part to Cobra Digital’s ability to transfer leads directly into their client’s CRM system in real time. This removes the need for clients to manually enter the data themselves and cuts the lag time between enquiry and contact. “We are beating the competition to connect with people because we are now able to call potential customers very quickly, which matters in a competitive market,” says Prasad. “We are enjoying positive ROI with Cobra and on top of that we are getting repeat business from clients we have signed through them. They are a knowledgeable and dedicated team who really understand the market.” The COVID-19 pandemic saw Cobra Digital further extend its tailored approach to business. With lenders quickly changing lending policies as economic conditions tightened, many loan providers and aggregators were left unable to secure finance for customers who would typically sail through the approval process. This situation posed a significant challenge for some clients.  In one instance Cobra Digital was engaged on a fixed price contract to secure a high volume of quality business loan leads. The change in lending conditions meant loans were not being approved. This left their client paying for leads they couldn’t use. Rather than enforce the contract, they took a longer term view.  “We chose to be adaptable. They needed to focus on profit rather than growth so we re-negotiated the terms of their agreement where we made a sacrifice to help them. While it wasn’t ideal for us, we valued the long term relationship,” says Scheckter.  The team at Cobra Digital remain committed to providing clients with high quality, high volume leads as competition in the business lending market continues to increase.  Zealous System got recognised amongst Top Flutter App Development Companies of 2021 by TopDevelopers.co 2021-05-14T09:36:48Z zealous-system-got-recognised-amongst-top-flutter-app-development-companies-of-2021-by-topdevelopers-co-1 TopDevelopers.co is a research and review based platform that serves as dedicated directory of B2B IT service providers. Recently, they released a list of Top Flutter Application Development Companies from across the globe to help Enterprises and Appreneurs choose the right partner for their Cross-platform Mobile Application development. The announcement was made on 10th of May, 2021 and the list was published on various PR sites under the title “TopDevelopers.co brings to you the list of leading Flutter Development Companies of 2021”. The Technology world is always looking for more efficient and cost-effective ways of delivering a technology solution. Apart from that, it also must be flexible and scalable enough to ensure that the solution is future proof. Because of such capabilities, Flutter App development has been one of the most sought after cross-platform app development technologies currently. While the demand is high, since the projects are becoming more personalized, enterprises are having a hard time finding an ideal Flutter App Development service provider that has the relevant technical skills as well as domain knowledge. Thus, to help their customers, TopDevelopers.co released the list of Best Flutter Development Service Providers in which, Zealous System was one of the top companies. The selection process was based on an in-depth research carried by experts. The organisations were recognised on the qualities, attributes, proficiency, and factors such as market presence, client reviews, and the rate of the satisfied and repetitive customers the companies hold. The reason Zealous acquired this spot is their wide experience in the Flutter app development and the expertise and exposure in various domains. Zealous has successfully delivered many Flutter App solutions such as for different domains and has helped those enterprises in growing in their respective markets. They also provide all inclusive mobile app development services and they also have skilled resources with a knack for cognitive technologies like Artificial Intelligence, Augmented Reality, Virtual Reality and Blockchain and can deliver next-gen mobile solutions to the enterprises. Because of such an extensive portfolio, Zealous has managed to deliver satisfactory Flutter App Solutions to clients from many different countries. They have also received many positive testimonials from their platform on their website as well as the TopDevelopers.co profile. To learn about more reviews and detailed comments, enterprises can check the profile of Zealous System on TopDevelopers.co. Apart from TopDevelopers.co, Zealous also has a strong presence over other review platforms and as far as the Mobile App Development services are concerned, GoodFirms and Clutch also recognized Zealous as Top Mobile App Development Company in last 6 months. Zealous System with their customer centric approach has managed to deliver exemplary IT solutions to enterprises from various domains and countries. With fully-functional offices of Zealous System in India, USA, Australia, Canada and Namibia have helped them serve global clientele successfully. To understand more about their clients, services and achievements, people can visit the profile of the company on the above mentioned platforms or can directly contact them through their website https://www.zealousys.com. Graphic Design Services that make your business memorable! 2021-05-14T07:45:46Z graphic-design-services-that-make-your-business-memorable At Pepperit. we understand the importance of creating a strong brand identity. We listen to your needs, creating a graphic design project that makes your business’s personality shine. We can handle any task you throw at us. Whether it is providing eye-catching logos, stunning magazine layouts and beautiful website designs. We have got you covered. Our graphic design services are an investment for your business, ensured to drive your sales and attract customers. With Pepperit, we use our years of experience and up-to-date technology, to bring fresh ideas and inspired designs that form meaningful connections between your brand’s story and customer base. We are branching out - expect to see our unique services in the Central Coast. Our graphic design Central Coast service helps businesses located in the central coast area, increase customer conversion rates and sales. Delivering results that go up and above expectations is our goal. We want to produce intelligent designs and strategies, to help your graphic design materials stand out in the central coast. Whatever graphic design Central Coast project you need, our team will deliver. So, what are you waiting for? Contact us now and get your free quote! Nicole Shelley Head of Marketing pepperit. t. 02 9327 7775 www.pepperit.com.au