The PRWIRE Press Releases https:// 2021-04-19T23:24:27Z CFOs in Global Survey Reveal Pandemic Has Fundamentally Altered How They Hire and Manage Their Workforce 2021-04-19T23:24:27Z cfos-in-global-survey-reveal-pandemic-has-fundamentally-altered-how-they-hire-and-manage-their-workforce-1 Almost all (94%) of respondents from Asia Pacific have a growth strategy involving expansion into countries where they do not currently operateEighty-three percent of Asia-Pacific respondents said the global pandemic has altered their views on hiring and workforce management, and 89 percent altered their views on a remote work model Forty-eight percent of Asia-Pacific respondents said they will attract new talent confined to where they are based while 43 percent said they will attract new talent unbound by geographic restrictions A large majority of CFOs around the world are planning to expand operations into new countries in 2021 to achieve their long-term growth strategies, according to a recent survey by CFO Research and Globalization Partners. The survey also uncovered changing perceptions about hiring and remote work because of their pandemic experiences, with respondents saying they want to attract talent that is unbound by the geographic restrictions of their company’s operating model. The February 2021 survey of chief financial officers, chief executive officers and other senior finance executives also cites a common theme that they are prioritising the need to build resiliency and although optimistic, disclose that their businesses are still stabilising and in recovery. Optimism towards organisational performance in 2021 varies across the regions. Asia-Pacific (APAC) CFOs are more optimistic about success in 2021 than their counterparts in the UK and North America. Sixty-five percent of APAC respondents indicated that they expect to exceed goals and expectations in 2021, compared to 46 percent for UK and 47 percent for North America. “The ongoing rollout of COVID-19 vaccines, investments flowing into the region, and momentum gained as companies accelerated their digital investments during the pandemic – all these are contributing to positive sentiments toward business in 2021,” said Charles Ferguson, General Manager, Asia Pacific, Globalization Partners. “With the ongoing shift in the global supply chain and a renewed focus of the US, UK and EU to grow alliances with APAC markets, there is an abundance of opportunity to expect from this region.” Key data from the survey found: CFOs are taking a global view within their hiring approaches.* Asked to describe their hiring strategy over the next 12 to 18 months as, 48 percent of APAC respondents say they will attract new talent where they are based while 43 percent say they want to attract new talent that is unbounded by the geographic restrictions of their company’s operating model.* APAC CFOs have a high degree of interest in tapping into a more cost-effective, global talent pool—a concept favoured by half of those surveyed --and capturing market share through global expansion, which is favoured by 61 percent. CFOs have altered workforce management strategies.* Seventy-four percent of the survey respondents in APAC anticipate operating remote and/ or hybrid workforce models in the next 12 to 18 months. * Eighty-three percent of executives also say the COVID-19 pandemic fundamentally altered the way they think about hiring and workforce management and 89 percent say it altered how they consider remote employees or the work-from-anywhere model. CFOs are deeming global expansion as a top priority in the next 12 to 18 months. * “Implementing a strategy for global expansion and presence” was deemed a top priority in the next 12 to 18 months for 52 percent of APAC executives, compared to 38 percent of the EMEA executives and 36% percent of the North American executives. * Fifty-five percent of the APAC CFOs that are expecting to achieve their goals in 2021 are already engaging a global PEO, while 25 percent plan to use a global PEO within one year to support their international business strategy and 17 percent plan to engage a global PEO within three years. To download the 2021 eBook, with additional information and details of survey results across the globe, please click here: Report: CFOs See a Clear Pathway to Growth Through Global Expansion. Survey MethodologyThe survey, conducted by CFO Research of Industry Dive, polled 215 senior finance executives at companies in North America, the United Kingdom, the Asia-Pacific region, and the Europe/Middle East/Africa region. Most of the companies represented had annual revenues of $1 billion or more. About Globalization Partners Hire anyone, anywhere, quickly and easily. Use our AI-driven, automated, fully compliant global Employer of Record platform powered by our in-house worldwide HR experts. Leave the complexities of global employment to the named industry leader that consistently attains 97% customer satisfaction ratings. With Globalization Partners, you can succeed faster. Globalization Partners: Breaking Down Barriers for Everyone, Everywhere To learn more, please visit: or connect with us via Twitter, LinkedIn, Facebook, or check out our Blog. Use of First-Party Identifiers shows significant lift in eCPMs according to findings from Magnite and Adform 2021-04-16T05:41:26Z use-of-first-party-identifiers-shows-significant-lift-in-ecpms-according-to-findings-from-magnite-and-adform Sydney, Australia/Singapore – April 16, 2021: Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers. As part of their efforts, Magnite and Adform measured monetisation lift based on first party identifiers, including environments that currently disallow third party cookies such as Firefox and Safari. Initial results from Q1 2021 showed significant lift, with overall eCPMs increasing more than 30%, compared with ad requests which did not contain first party identifiers. The study also showed click-through-rates on Safari impressions doubled, showing an increase in performance for buyers. These encouraging results signal to publishers and buyers that first party identifiers are a way forward as usage of third-party cookies is phased out. Buyers, in the absence of a third-party cookie, can and will use first-party identifiers for bidding decisions, which will accelerate the deployment of these first-party solutions. Publisher first party data linked to these identifiers form a key part of the quest to reinvent the internet’s identity and audience targeting structure. First party data helps deliver a better user experience and with interest-based data, ads become more relevant and provide inherent value. Industry initiatives that are actively testing first party data include’s SharedID which is open source and free for publishers to use. Tom Kershaw, Chief Technology Officer at Magnite said: “We are not surprised at all that we are seeing lift in publisher revenue and buyer outcomes when an ID is present. We have known this for a long time — which is why standardised community identifiers controlled by publishers are such an important part of our strategy. What is most encouraging, however, is how large the lift is in our trials with Adform and how that might motivate publishers to leverage identifiers like SharedID to improve performance.” Jakob Bak, co-founder at Adform said “At Adform, we have long been vocal in stating that we believe the real solution to third-party cookie deprecation lies in first-party IDs. We see really impressive improvements with publishers that pass first party IDs and even more when they link first party data. The impact is naturally by far most notable on Safari where cookie IDs are not available. The Adform Safari spend on publishers passing such IDs has approximately doubled in recent months. It is promising for what awaits when Chrome cookies are deprecated as well, but for now everyone is excited about Safari improvements.” “We are eager to support and adopt identity solutions that are scalable across the industry, privacy-conscious, and effective,” said Terry Hornsby, Group Digital Director of Reach. “We are pleased to see Magnite and Adform's findings that demonstrate the effectiveness of first-party identifiers for publishers as well as the power of 1st party data for both publishers and advertisers. We look forward to working with industry peers across the ecosystem to standardise and improve upon first-party ID solutions." APAC impact Yogesh Sehgal,Magnite’s Regional Manager for Asia commented “Across the advertising ecosystem, important strides are being made in the search for alternative identity solutions that provide greater control for consumers and protect their privacy, and at Magnite we intend to be at the forefront of these efforts. First-party data is an avenue we are actively exploring and it’s encouraging to see such positive results from this test, indicating progress on the path forward for identity." “These impressive results are testament to the ability of first-party IDs to deliver precise advertising experiences and increase publisher revenue, in the absence of third-party cookies," said Bartosz Malinowski, Senior Vice President, CEE, APAC & MEA at Adform. "The 30% recorded uplift in eCPMs is a welcome milestone for publishers who are looking for future-proof identity solutions. At Adform, we are working to scale our first-party ID solution across APAC, where publishers and advertisers will benefit from a tightened, privacy-safe digital campaign lifecycle.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetise their content across all screens and formats—including desktop, mobile, audio and CTV. And the world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC. About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world. WordPress Hosting Australia: Building and hosting your next big project 2021-04-16T02:11:17Z wordpress-hosting-australia-building-and-hosting-your-next-big-project When it comes to building a new website, WordPress is one of the most widely recognised content management systems worldwide. Whether it’s for your latest business pursuit, your new personal blog, or perhaps it's to showcase your updated portfolio, a WordPress developer Sydney can help you take your website to the next level.  Once you’ve got yourself a Sydney Wordpress developer to develop your latest business pursuit, what’s next? You now have to consider Wordpress Hosting Australia.  WordPress Hosting can quickly become a pain you just don’t have the time to deal with. Keeping up with all the Australian Wordpress hosting needs from optimising for performance and security, avoiding being hacked, and consistently updating Wordpress software is a full-time job. It’s something you don’t have time for, but it’s also a job you can’t afford to ignore.  When it comes to choosing the right WordPress Host, Australian Wordpress Hosting should be at the top of your list. With other hosts, you’ll need to log a support ticket, or call an overseas call centre. Why save time by wasting more time? When you try WordPress Hosting with pepperit, you can speak to a real person to help you with any hosting issues or questions. Chat to pepperit today to help you build and host your next big thing.  For more information, please contact: Nicole Shelley Head of Marketing pepperit. t. 02 9327 7775 In conversation with Professor Megan Davis: addressing The Uluru Statement, Australia’s “unfinished business” 2021-04-15T04:05:47Z in-conversation-with-professor-megan-davis-addressing-the-uluru-statement-australia-s-unfinished-business Four years after the issuing of the Uluru Statement from the Heart, key community leaders and legal scholars have come together to say there can be no further delay in moving towards a referendum on the issue. “Now is the time to walk together and address the unfinished business of this nation,” explains Professor Davis. “It’s time to start the work to hold a referendum on enshrining a Voice to Parliament in the Constitution.” The Uluru Statement from the Heart called for a ‘First Nations Voice’ in the Australian Constitution and a Makarrata Commission to supervise a process of ‘agreement-making’ and truth-telling between the Australian Government and Aboriginal and Torres Strait Islander peoples.  In the latest instalment of the monthly ‘In Conversation’ series, Rabbi Jeffrey Kamins will chair a conversation with Professor Davis, who will speak about and reflect upon what has changed since the Uluru Statement was issued, and what still needs to happen from here.  Professor Davis is Pro Vice-Chancellor Indigenous and Professor of Law at UNSW and a renowned constitutional lawyer, scholar and public law expert. She is a proud Cobble Cobble woman from the Barrungam nation in south-west Queensland.  She is Acting Commissioner of the NSW Land and Environment Court and was recently appointed the Balnaves Chair in Constitutional Law. Professor Davis was named in the 2017 Australian Financial Review annual power list and was awarded the overall winner in 2018’s Women of Influence. She was ranked number 7 on the Cultural power list for her work on constitutional reform and delivering the Uluru Statement From the Heart. Professor Davis has also been the 2010 NAIDOC Scholar of the Year. Where: Emanuel Synagogue, 7 Ocean Street, Woollahra When: Sunday 2 May 2021, 5-6.30pm Members: FREE for Emanuel Synagogue members Non-Members: $20 in person, $15 online BOOKINGS: For more information or to arrange an interview, contact Robert Klein on 0410 439 347 or email ENDS  About Emanuel Synagogue:  Emanuel Synagogue was founded in 1938 and is regarded as one of Australia’s most inclusive and dynamic congregations. It is known for its commitment to social justice (especially concerning refugees and the homeless), other matters of human rights as well as animal rights, and environmental action.  Einsteinz Communications marks its 20th anniversary by joining global tech PR specialist network, the With Global Alliance 2021-04-13T22:00:00Z einsteinz-communications-marks-its-20th-anniversary-by-joining-global-tech-pr-specialist-network-the-with-global-alliance 14th April 2021: Sydney, Australia – Einsteinz Communications announced today it has joined the Global tech PR agency network, the With Global Alliance. Active across five continents and 26 countries, the With Global Alliance, which was launched in January 2020, is designed to support technology businesses across sectors including martech, fintech, telco & IT, retail tech, medtech and edtech. The announcement comes as Einsteinz Communications marks 20 years in business, offering PR and marketing communications support to clients across the adtech, IT and fintech sectors including IAB Australia, Impact, InMobi, Magnite, Seagate Technology, Genetec and FuPay. Einsteinz joins the existing founding members With in the UK, Affect in the US, Bud Communications in Singapore, Ideosphere in India and WEdge in China and five other members FirstCom Comunicação in Brazil, Frau Wenk in DACH, GinjaNinjaPR in South Africa, DOK30 in the BENELUX and La Nouvelle Agence in France. Pru Quinlan, founder and Managing Director of Einsteinz Communications commented “Joining a network of like-minded, expert PR tech agencies is very powerful for both our team and our clients. Access to the combined PR and marketing tech expertise of the With Global Alliance members across more than 20 markets, will provide us with insights and innovative approaches, as well as supporting our clients as they explore their requirements globally.” Members of the With Global Alliance work together on global accounts, providing strategic counsel as well as expert in-country execution. Experts from across the With Global Alliance are working together as unified, global account teams to offer clients consistent delivery and streamlined reporting as they scale their communications across markets. “Australia remains an important market for technology businesses with key clients and prospects looking for market entry, expansion or even a regional comms hub there, so finding the right partner was absolutely key for the With Global Alliance. With 20 years of experience behind them and many industry accolades, Einsteinz Communications brings the deep expertise in tech and strong connections with the media that we needed. Pru is a phenomenal founder, and her team will be a huge asset to the Alliance,” said Debbie Zaman, Global President of the With Global Alliance. Pru Quinlan - Founder & MD Einsteinz Communications -ENDS- The With Global Alliance was founded in 2020 by With, a multi award winning European tech PR and marketing agency. Founding Members of the Alliance also include Affect, Bud Communications, Ideosphere and WEdge. Einsteinz Communications is a specialist consultancy that has been delivering effective and engaging marketing communications campaigns across Australia and New Zealand for some of the most dynamic, innovative, and interesting global technology brands since 2001. For further information contact Pru Quinlan, Founder and Managing Director of Einsteinz Communications M: 0405 100 585 E: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud 2021-04-09T01:57:54Z inmobi-appoints-krista-thomas-senior-vice-president-and-global-head-of-marketing-for-inmobi-marketing-cloud Sydney, Australia – Friday, April 9, 2021 – InMobi, one of the world’s leading independent marketing cloud today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimise customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth. “As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud’s first Global Head of Marketing,” said Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud. “She will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences.” “InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem,” said Krista Thomas, SVP and Global Head of Marketing, InMobi Marketing Cloud. “Coming off of 2020, consumers time spent with mobile is up 20% to 4.2 hours per day – 8% more than Live TV[1] – and corresponding media spend is up 26% to $240 billion[2]. As vaccines continue to roll-out and doors reopen, businesses everywhere are seeking partners that can help them reengage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time.” Previously, Thomas was SVP Marketing for Amobee where she helped define the company’s TV-first strategy, built a world-class marketing discipline, and relaunched the brand’s positioning and messaging in support of its breakthrough CTV Allocator solution. With the onset of Covid-19, Thomas was also a co-founder of the #AdTechCares consortium. Now comprising 50+ industry partners, including InMobi, #AdTechCares has launched three Covid-19 PSA campaigns to combat misinformation about the pandemic and vaccines, support fact-based journalism and affirm that Black lives matter around the world. To learn more, visit AdTechCares on LinkedIn. Formerly, Thomas was SVP Marketing for VideoAmp and previously, VP Product Marketing for Rubicon Project (now Magnite) where she helped the company go public in 2014 and collaborated closely with InMobi to launch and drive the adoption of programmatic mobile and video advertising around the world. Earlier, she rose through the ranks of eBay /, AOL Time Warner, and Thomson Reuters and helped launch such startups as, Quantcast, and Sean Parker’s Plaxo. About InMobi InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognised on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit Krista Thomas, SVP & Global Head of Marketing, InMobi Marketing Cloud [1] Nielsen Total Audience Report, August, 2020: [2] App Annie, State of Mobile, March, 2021: InMobi ramps up presence in ANZ to boost its programmatic business 2021-04-07T22:00:00Z inmobi-ramps-up-presence-in-anz-to-boost-its-programmatic-business Australia, April 8, 2021- InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients. The appointments come as InMobi doubles down on its programmatic business in Australia and New Zealand via the InMobi Exchange. Aimee joins InMobi from mobile-only adtech company Kargo where she was NSW Sales Manager and having previously worked at Mamamia as Business Development Manager. Nicholas Robson steps into the newly created role of Head, Agency & Strategic Clients, ANZ after spending less than a year as InMobi’s Head of Sales, NSW and QLD. InMobi VP & GM Richard O’Sullivan re-joined the company in 2019 to drive InMobi’s digital transformation & growth in ANZ, having previously spent over four years in senior roles with the company in the Dubai, Singapore and New York offices from 2012-2016. He commented, “The appointments of Aimee and Nicholas further strengthen our strategic sales capabilities and ensure we are well positioned to capitalise on the upswing in demand for InMobi’s mobile marketing platforms and solutions, especially InMobi Exchange. In the last twelve months, the InMobi Exchange business in ANZ has grown by over 350%, from a strong base, as the impact of the pandemic has accelerated mobile-led digital transformation for brands and driven significant adoption of new products such as header bidding in parallel.” For more information on the InMobi Marketing Cloud please visit Aimee Jenkins, Sales Manager Inmobi Nicholas Robson, Head, Agency & Strategic Clients, InMobi /Ends About InMobi InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognised on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit Media enquiries: Sue Ralston Einsteinz Communications for InMobi 0466 964 786 We Do Effects Expands Its Video Production Services in India 2021-04-07T16:45:43Z we-do-effects-expands-its-video-production-services-in-india We Do Effects is a company based out of Delhi NCR and so far, has offered its services only to people in Delhi NCR and its surrounding territories. However, now the company has decided to expand its business and offer its services to people all across India. This decision of the company will allow consumers located in other parts of the country to work with some of the most talented and skilled artists, videographers, and photographers India has at the moment. The news will particularly make companies (as well as individuals) looking to create a perfect visual story or advert to promote their products and services extremely happy.We Do Effects is one of the most revered corporate video production and short film makers companies operating in India at the moment. They have taken little time to reach the top of the industry primarily due to their ability to come up with quality work relentlessly. This has been possible primarily due to the deadly combination of experienced professionals and the high-end gear they use when working. The experts at We Do Effects work using advanced video supplies from Red, Phantom, Arri, and so on. The editing, on the other hand, is done using the latest tools from FCP, Adobe, Pinnacle Studio, and Sony Vegas.When asked about the reasons behind We Do Effects’ decision to expand its services in India, the company’s spokesperson said, “We want to reach more people and want to make the world of advertisement and storytelling more enriching and refined.” He added, “The people of India are tired of seeing old-fashioned adverts and companies are thus looking for professionals who can think out of the box and can implement those thoughts aptly when creating adverts. Our company is represented by a bevy of such skilled professionals.”Expansion of We Do Effects’ services in India will definitely change the way adverts are made and stories are told significantly and only for the better. Additionally, many young talents across India will get the opportunity to work with the best in the industry.About We Do Effects: We Do Effects is a video and full services film production company based out of Delhi NCR. It specializes in short film and documentary making, song-writing and music video production, photography, commercial ad film making, and more.For more information, please visit: Paul’s Rubbish Removal Assures Swift Green Waste Removal Left by the Relentless Rain Across NSW 2021-04-07T01:32:09Z paul-s-rubbish-removal-assures-swift-green-waste-removal-left-by-the-relentless-rain-across-nsw Paul’s Rubbish Removal announced today its longstanding commitment to providing swift rubbish removal services all across Sydney. The relentless rain over the weekend left an enormous pile of green waste floating around the severely affected areas. Apart from that, the torrential rain invaded residential and commercial sites leaving the flood victims with a daunting clean-up task. The last couple of days have been devastating to the people in different parts of NSW. Thousands of people were forced to leave their homes as the life-threatening flood continued to rise due to the heavy downpour last Saturday (March 20). In some areas, floodwater is seen completely engulfing several roads, trees and houses. However, residents are urged ahead to evacuate if deemed necessary and heed emergency services advice accordingly. During the unfortunate event of a natural disaster, green waste and other detrimental debris will increase over time. Moreover, with the right means of assistance from a local rubbish removal service provider, every NSW resident can get back to their feet as soon as possible. The aftermath is expected to be overwhelming, and dealing with a major clean up on your own is challenging. The founder of Paul’s Rubbish Removal, Paul B., said on Monday, “The torrential rain a couple of days ago left widespread devastation in NSW which resulted in damages to the personal property, commercial and public infrastructure. At Paul’s Rubbish Removal, we remain committed to delivering fast and uncompromising rubbish removal services, especially in severely flood-hit areas. Seeing the major rehabilitation the people need during this time and the coming days, we have increased our labour force and heavy equipment to respond to your call 24/7.” Paul’s Rubbish Removal, a rubbish removalist company in Sydney, is dedicated to delivering fast and effective green waste removal. The local company remains committed to rendering stellar and uncompromising rubbish removal services. Gordon Powers Ensure Flooded Sydney Prompt Restoration of Power Supply 2021-04-07T01:29:43Z gordon-powers-ensure-flooded-sydney-prompt-restoration-of-power-supply Gordon Powers announced today the company’s prompt restoration of power supply in areas affected by floods all across Sydney. Over the weekend, people across Sydney experienced incessant and heavy downpour forcing thousands of people, especially in low-lying areas on the east coast to flee their homes. The electrical service provider assures every flood-hit resident the swift restoration of their electricity where required. Since Thursday (March 18), heavy rains have submerged different parts of Sydney. With the threat of severe weather, the Bureau of Meteorology issued a warning of floods and urged residents to stay at home, be on high alert and heed evacuation orders if necessary. Moreover, as the heavy rainfall persisted on Saturday (March 20), the risks of rivers and major dams swelling is anticipated. With the fears of severe flooding, this crisis prompted the people on the east coast to evacuate their homes in the middle of the night. They were assisted by the State Emergency Service (SES). On Sunday, the NSW and the federal government declared the central and mid-north coast under the state of natural disaster. With the widespread destruction of infrastructures and closure of several roads, Gordon Powers assures the residents of flood-stricken areas in NSW of their preparedness efforts. Even before the severe storm forecast, the company ensures its personnels’ readiness for when an emergency arises. The electrical service provider has increased its contingency response plans over the years. Their preparations include increased manpower and heavy equipment for fast, safe and reliable services. Charlie K. the spokesperson of Gordon Powers said on Monday, “Our technical team of electricians have responded to numerous emergency power supply restoration. We know firsthand the impacts of this kind of situation on our community. That’s why we remain prepared to alleviate your worries through the swift restoration of your electricity.” “As the flash floods have engulfed several major roads, we will exhaust our resources to restore your energy on time to provide you comfort during this difficult time. Our team always comes prepared to respond to your call, especially during these hard times. We value everyone’s safety especially from the dangers brought about by damage to electrical infrastructure.” Gordon Powers is a Sydney based electrical service provider company delivering safe and efficient electrical solutions. In the field of emergency power restoration, the team is prepared to render high-quality services. Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale 2021-04-06T22:00:00Z impact-acquires-affluent-to-power-agency-managed-partnership-programs-at-scale-1 Sydney, Australia —April 7, 2021 — Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships. As Google and Apple move to phase out third party cookies and the IDFA (identifier for advertisers), brands have increasingly turned to partnerships as an alternative to reach consumers in a more authentic and effective way. Impact has built an all-encompassing partnership automation solution for brands and publishers, and has acquired Affluent to further expand it’s Partnership Cloud solution for agencies who manage partnership programs on behalf of brands. Affluent enables agencies to aggregate affiliate data from multiple networks and platforms, automate and generate custom reporting, and optimise clients’ partnerships with publishers in a single platform. With Affluent, agencies can manage more clients, better optimise performance across clients, improve reporting capabilities, and ultimately, increase their revenue. Affluent’s agency clients on average have grown their client portfolio 144%. “Partnerships are surging as an effective way for brands to surpass competitors in terms of growth. But with hundreds of platforms and affiliate networks out there, agencies today require a centralised platform to effectively aggregate and analyse data to optimise the many partnership programs they manage,'' said David A. Yovanno, CEO of Impact. “With the acquisition of Affluent, Impact is committed to providing comprehensive analytics and affiliate management abilities to agencies, brands, and publishers, and to further innovation specifically for agencies.” In 2020, Affluent grew its client base by 70%, and helped agencies and advertisers manage more than 1,800 affiliate programs. Last year alone, Affluent tracked over $10 billion in brand revenue and over $1 billion in publisher commissions. “Impact has proven time and again that they are committed to advancing the Partnership Economy by providing brands, publishers, and now, agencies with best in class technology to drive growth,” said Yonatan Dotan, Founder and CEO of Affluent. “We look forward to working together to further advance our technology and enable agencies to easily manage their client portfolios, automate reports and ultimately optimise the performance of those programs across all partnership types.” Affluent was founded and backed by Aniview LTD in 2017, a leading provider of holistic video content and video ad monetisation SAAS solutions for thousands of publishers. “We at Aniview are proud and excited to hand off Affluent and its amazing team to Impact as we continue to focus on our core business of video content and ad-monetisation” said Alon Carmel Founder and Chairman of Affluent and Founder and CEO of Aniview. “It has been an exciting and extremely successful journey for us all.” This acquisition follows other recent acquisitions by Impact. In March 2021, Impact acquired Trackonomics, a supply-side platform (SSP) that aids content publishers like BuzzFeed, Business Insider, Red Ventures, and Discovery in managing content commerce programs with data about how individual links and web pages are performing. In 2020, Impact added nearly 600 new clients, and also acquired influencer marketing platform Activate. To learn more about how Impact can help drive partnership growth in a single, unified platform visit # # # About Impact Impact is the global leader in partnership automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing for business partnerships of all types. Impact drives revenue growth for global enterprise brands such as Lenovo, Levi’s, L’Oreal, Ticketmaster, TUI, Uber and Walmart. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit About Affluent Affluent is the world's leading affiliate industry agency solution. With agency, advertiser and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy. Affluent powers global agencies like Gen3, PartnerCentric, Streamline Marketing, Thoughtmix and many more. Founded in 2017, Affluent has grown rapidly and developed a loyal user base. For more information visit Media Contact Sue Ralston Einsteinz Communicatons Ph: +61 02 8905 0995 An Introduction To Digital Marketing for Small Businesses 2021-04-06T09:45:17Z an-introduction-to-digital-marketing-for-small-businesses If you’re a small business owner and wondering what on earth is digital marketing, then this article is exactly for you! So, what is Digital Marketing? A common misconception around digital marketing is that it’s similar to traditional marketing. Although the concept of marketing itself is similar, the elements within digital marketing is far more complex and analytical than traditional marketing. In simple terms, traditional marketing includes advertisements on the radio, tv, magazines, newspapers or through word-of-mouth and referrals. Digital marketing on the other hand, involves the use of internet, technology and media to reach more people who would also be interested in the products or services that your business may have to offer. Essentially, the core concept of digital marketing involves how to best utilise data to realize marketing objectives. With digital marketing we can measure precisely the effectiveness of a marketing campaign and how well potential customers are responding to the advertising materials, whether it appeals to them or not. By knowing this, we can ensure that we constantly improve the message that we intend to relay to the potential customers for marketing campaigns’ success. In this day and age, the internet and social media has proven to be a crucial part of everyone’s lives, especially after Covid-19 taking the world by storm and leaving businesses with uncertainties. Now, with the rise in technology and development of campaign performance measurement tools, the effectiveness of traditional marketing is often questioned. Digital marketing is no longer an option, it’s essentially a necessity for every small business to grow their presence online moving forward from today. Read the full article. Improving Your Shopify Store Visibility: 4 Critical SEO Tips 2021-04-06T09:43:39Z improving-your-shopify-store-visibility-4-critical-seo-tips There are plenty of benefits to hosting your online business on an eCommerce platform. It puts your enterprise on the map on an already populated market of sellers and buyers. This makes your products categorically easier to view by people with a history of purchasing items in related product categories. However, there’s also much greater competition on the platform. Online business owners need to optimise their site to ensure consistent traction and online visibility to have decent sales figures. Making a more optimised Shopify store Although your Shopify store has a great potential of reaching an almost limitless market, you should remember that you’re competing with hundreds of thousands of other brands. The list of competitors you must have the edge over ranges from local business owners to well-known brands. Thankfully, you can stay competitive by knowing how to develop your Search Engine Optimisation (SEO). The better built your Shopify site is for visibility, the greater chances you will reach the right market for sales. Read the full article here. IAB Announces Strategic Review of Online Audience Measurement Services 2021-03-25T22:30:00Z iab-announces-strategic-review-of-online-audience-measurement-services-1 Friday 26 March 2021 - IAB Australia’s Board, Executive and Measurement Council today jointly announced that it has appointed Venture Consulting to conduct a strategic industry review of digital audience measurement currency requirements. The review will be the basis for the standards and specifications of a tender for online measurement services which will be issued in May 2021, inviting measurement vendors to submit their services for tender evaluation. The invitation will culminate in vendor/s being endorsed as the preferred supplier/s for the planning, buying, and reporting of online audience measurement. IAB Australia's objective with the tender process is to endorse new standards for online measurement aligned to the evolving needs of the industry as identified in the strategic review. The review will consider the future needs for the whole digital market, inclusive of both large and niche publishers across text and video on browsers and apps across desktop/laptop, smartphones, tablets, and CTV. It will assess current industry requirements, how those requirements will evolve over time and point to the way forward for privacy compliant and future sustainable online audience measurement in Australia. According to Gai Le Roy, IAB Australia’s CEO, a robust, transparent, and inclusive digital ratings system is vital to provide advertisers and agencies with trusted and independent data for their investment decisions. “The continual evolution of digital audience measurement is essential in addressing ongoing technology and regulatory changes, the future role of industry content data with increasing programmatic buying and making steps towards cross-media measurement. “With technology and regulatory changes in progress and considering recent developments in digital industry measurement projects and global cross-media measurement initiatives driven by the World Federation of Advertisers (WFA), now is the right time to evaluate potential solutions from measurement vendors so we can continue to meet the needs of the Australian market with the accuracy and credibility that underpins confidence and investment in digital advertising,” said Le Roy. More details on the tender process and timing will be released shortly. For any immediate enquiries please email Natalie Stanbury, Research Director IAB Australia. /Ends About the Interactive Advertising Bureau As an independent industry association with more than 150 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community. For further information about IAB Australia please contact: Gai Le Roy CEO - IAB Australia T: 0408 431 455 E: Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: LUMINARY ACHIEVES GLOBAL B CORP CERTIFICATION 2021-03-25T12:08:51Z luminary-achieves-global-b-corp-certification Friday 26 March 2021 — Digital agency Luminary has been officially certified as a B Corp, confirming its commitment to corporate social responsibility.   The certification follows a rigorous independent assessment by global organisation B Lab, which assesses a company's impact across five key areas: environment, community, workers, customers and governance.   A certified B Corp, or ‘Benefit Corporation’, is a business that has met the highest standards of verified social and environmental performance, transparency, and accountability – with an underlying philosophy of ‘using business as a force for good’.   There are currently around 4000 certified B Corps worldwide, across 74 countries and more than 150 industries. While the B Corp movement is still fairly nascent in Australia, it is fast gaining momentum, with Australia and New Zealand being the fastest growing region per capita for B Corps.   “Luminary’s company mission is ‘to make digital bright and the human experience brighter’ and we felt that becoming certified as a B Corp was completely aligned with that mission,” explained CEO Marty Drill. “In many ways, the certification was a validation of the path we were already on, while in some respects it challenged us to reach a little further. B Corp gives us a way to assess how we’re performing across a range of areas.”   Sustainability has been a key focus for Luminary in recent years. The agency has been carbon neutral since 2019, offsetting its carbon footprint through the Yarra Yarra Biodiversity Reforestation Project in Western Australia. It has also hosted team tree planting days and has replaced plastic bottles and takeaway coffee cups in its offices with aluminium bottles and keep cups.   Luminary has also had a longstanding commitment to flexible work arrangements, with remote work being common practice well before the pandemic made it a necessity.   A solid charity and NFP client base, along with support for a broad range of charitable initiatives, are also among the ways Luminary has endeavoured to make a positive contribution.   “Since we began in 1999, we have focused on improving people’s experience at work and on the web,” added Drill. “From the beginning, we have been a little bit different to traditional business. We wanted our company to have a positive impact on the team, clients and society as a whole. “These days, more people are increasingly looking to businesses to lead on social issues. B Corps have shown that business can be done differently. By becoming a B Corp, we’ve joined a community of businesses that care about balancing people, planet and profit, and who want to make a positive impact.”   For more on Luminary’s B Corp journey, see #####     For media enquiries contact:Tami Iseli, Marketing Manager Luminarytami@luminary.com1300 554 891 About LuminaryLuminary is an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing. The agency specialises in the implementation of large-scale digital projects across leading DXP, CMS and headless platforms including Kentico, Episerver, Sitecore and Umbraco. Luminary’s guiding mission is ‘to make digital bright, and the human experience brighter’ About the B Corp movementB Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment. B Corps form a community of leaders and drive a global movement of people using business as a force for good.