The PRWIRE Press Releases https:// 2019-08-23T04:31:02Z Collaboration with Rockhampton school launches trial to support agriculture’s leaders of tomorrow 2019-08-23T04:31:02Z collaboration-with-rockhampton-school-launches-trial-to-support-agricultures-leaders-of-tomorrow Leading global animal health company Virbac Australia’s new collaboration with The Rockhampton Grammar School has just launched, with a trial conducted at Belmont Research Station on Wednesday 21st August. Designed to assist Year 11 students in determining the impact of internal parasites and managing drench resistance in cattle, the school has been working with Virbac Australia to conduct a product evaluation trial testing different worm treatment methods. The trial has involved administering and monitoring 200 head of cattle, split into four groups and treated with different products, before being monitored over the next 84 days. The results should demonstrate which products work best to keep down worm count and boost weight gain, with the data then being available for students to analyse and be assessed on as part of their Certificate 3 curriculum. It’s envisaged that the project should help determine the importance and impact of worms in Central QLD. With drench resistance being a current hot topic for producers, this trial is designed to continue the conversation about cattle drench resistance, and further investigate whether north Australian producers should be concerned about worms in their cattle. As Virbac Australia Technical Services Manager Dr Matthew Ball explains, “this is a unique working collaboration to support students in becoming industry experts and future leaders in Australia’s agricultural sector. We’re pleased to be able to highlight some of the key issues surrounding internal parasites for the students as well as hopefully shed light on best practice worm control practices for the wider region of central QLD.” For Rockhampton student Henry Gray the trial has so far been a great opportunity to learn more about what’s becoming an increasingly important issue for QLD farmers. “This trial is important to the agricultural industry as it will help us improve our productivity and how we manage the resistance of worms and other parasites. I look forward to gaining more knowledge of controlling parasites so that I can implement new practices my own property to improve production.” Student Sara Schottelius also spoke of her experience being part of the unique new collaboration: “I hope to gain new knowledge that I can take home to my own property to improve how we control parasites. This trial is important for the agricultural industry to help us gain new information about the best methods to combat key issues in cattle productivity.” For additional information about the trial, contact Dr Matthew Ball at matthew.ball@virbac.com Ends MEDIA CONTACT Kate Munsie, 0421 935 843 ABOUT VIRBAC AUSTRALIA Virbac (Australia) Pty Ltd is a specialist animal health company, with its core business in sheep and cattle products, veterinary pharmaceuticals and vaccines, a wide range of petcare products for dogs and cats, plus a broad range of products for horses. Virbac Australia’s 2015 sales turnover was more than A$120 million. In Australia, Virbac employs around 260 personnel, all of whom are passionate about animal health. Virbac offers an injectable product called Multimin, designed to top-up important trace minerals (manganese, zinc, selenium and copper) in cattle. The focus of trace mineral supplementation has developed to beyond merely correcting deficiency symptoms. Strategic mineral supplementation is aimed at the optimisation of reproductive performance, immune function and growth, resulting in significant improvements in productivity and subsequently profitability. Photo captions: Virbac’s Territory Sales Manager Victor Moffroid leading a product demonstration Students from The Rockhampton Grammar School take part in product application methods Foot Podiatrist from Footwork Podiatry in North Shore Sydney CBD Sports Clinic Waking Can Increase Your Lifespan 2019-08-20T22:00:30Z foot-podiatrist-from-footwork-podiatry-in-north-shore-sydney-cbd-sports-clinic-waking-can-increase-your-lifespan Brisk walking can increase your lifespan While it's common knowledge that exercise has numerous health benefits, new studies show that brisk walking can significantly lengthen your lifespan. In a study by the Mayo clinic, the walking habits of 475 000 people were monitored and results showed that those who followed a brisk walking pace could live up to 20 years longer, regardless of their BMI (body mass index). Women who walked faster had a life expectancy of 87 years compared to 72 years for slower walkers, while men had an increased life span of 86 years compared to 65 years. Walking for exercise is recognised as an effective antidote to the negative impact of a largely sedentary lifestyle. Incorporating just 25 minutes a day of brisk walking can add up to seven years to your lifespan. Even moderate regular exercise can reduce the symptoms of ageing and cut the risk of heart attack by half. RELATED ARTICLE: Leading Sydney CBD and North Shore Sports Podiatrist Says Feet Problems Cause Low Back Pain, Footwork Podiatry Brisk walking protects against the health risks associated with obesity, keeps blood pressure down, and may prevent diabetes and reduce the risk of a stroke. Footwork Podiatry in Sydney are passionate about helping people improve and maintain their health. Principal Sports Podiatrist and Director, Mark Lin is a firm believer in the benefits of regular exercise, including walking, “Brisk walking is as beneficial to the health as jogging, it elevates the heart rate, reduces stress, tones the muscles and builds strength. People who are able to walk faster are probably fitter and in better health in general. Starting where you are is still going to improve your overall health - you can begin with a moderate pace and work your way up to a faster pace. If you can't seem to find the time to fit in a walk-in your busy day, try parking further away from your place of work or making time during your lunch hour. Choose a parking space further away from the entrance to the supermarket and take the stairs instead of the elevator.” 'Brisk' walking is defined as completing at least 100 steps per minute or 5km per hour, and is an anti-depressant, improves cognitive function and may even slow the onset of age-related dementia. Benefits accumulate no matter the age that exercise is begun, with those starting at 70 still less likely to develop atrial fibrillation, a rhythm disturbance that affects 10% of the population over the age of 80. Aerobic exercise, high-intensity interval training (HIIT) and strength training all have a positive effect on reducing the symptoms of ageing. Endurance exercise and high-intensity exercise may be even more efficient than lifting weights, as these increase telomerase activity, which helps to repair ageing DNA. Researchers reported that by measuring the increase of telomerase activity over a six month period, they were able to prove that regular exercise had triggered the anti-ageing process. Regular exercise is especially important for people of middle age, as the amount of exercise people engage in begins to tail off after the age of 40, and these increased levels of inactivity are harmful to older adults. Exercising at a higher intensity typically increases the health benefit, so moving more often and at a higher intensity will always pay off with better results. Picking up the pace no matter where you are currently will help you live longer. Even a brisk 10-minute walk can reduce the risk of early death by 15%. Fast consistent walking and walking up hills can make for a more effective cardio workout and walking briskly on an upwards incline burns calories and builds leg muscle mass. “We know that taking up a new exercise routine or stepping up your current routine can 'take its toll' on the feet and legs, especially if you're still working towards your optimum fitness goal. The feet can really take a pounding, which is why we believe that looking after the feet is the key to maintaining an active healthy lifestyle for as long as possible. RELATED ARTICLE: Sports Podiatrist and Muscles Specialist from Footwork Podiatry in Roseville Sydney CBD Explains Gait Feet and Running Injury Our mission is to improve your quality of life by helping you to reach your health or training goals and achieving peak performance and optimal function. We offer advanced manual therapies and alternative solutions, with a holistic and corrective care approach to provoke the body’s natural healing response. We also perform measurable and functional assessments to determine whether you are at risks of other pain and injuries,” says Mark. Mark Lin is a leading Sports Podiatrist in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin or Wei Lee and the team on +61 2 9416 7889. Syndicated by Baxton Media, the Market Influencers Marketing. Credit Repair Comes To Coffs Harbour 2019-08-20T05:19:12Z credit-repair-comes-to-coffs-harbour Clear Credit Solutions, leading credit repair company in Australia has opened a brand new office in the Coffs Harbour CBD. Right among the hustle and bustle of the pristine Coffs Coast, the new office serves as a shop-front and point of contact for the credit repair company that services Australia-wide.  Offering assistance when it comes to credit-impaired consumers, Clear Credit Solutions can help people who are struggling to obtain finance due to defaults, judgments and clear outs on credit files. The service assists in helping remove these listings to increase credit scores in some cases and can also help in approval for finance. With a new office, brand new signage and a unique service on offer, consumers in Coffs Harbour, the Mid North Coast and all around Australia can obtain help and assistance when needed in dealing with an impaired credit file. Mothers and Daughters Who Girl Guide Together Stay Connected 2019-08-18T23:55:10Z mothers-and-daughters-who-girl-guide-together-stay-connected Girl Guides isn’t just for young girls, as mum and daughter duo discovered when Grace Jarvis now 17, enrolled in her local Girl Guides Unit 10 years ago. Instead of just drop-offs and pick-ups, mum Helen Jarvis became a Leader of the Unit and hasn’t looked back. The connection that Helen enjoys with her daughter Grace has a lot to do with the shared understanding and language they have developed through Guiding. Helen and Grace have navigated the distinction between their relationship as mother and daughter and guiding colleagues, by using the mentoring approaches taught at Girl Guides. “I don’t provide answers, just a thought process that encourages Grace to take the initiative and come up with a pathway for herself,” explains Helen. Helen says this shared language and approach has been one of the largest benefits of being a part of her daughter’s Guiding experience. “It's not the doing it together all the time that’s the lovely thing, it's the common language, shared experience and interest which is great. It is one thing to hear about the stories, and another to be there sharing them.” Their relationship and Guiding experience continue to strengthen with Grace now being a Leader alongside her mum. Grace has developed a new appreciation for the hard work her mum has put into leading their Unit over the years. Grace admits: “We make a pretty good team”. Grace has not only experienced great personal growth during her time at Guides she has also been able to see her mum from other people’s perspectives which she is grateful for. “She took on a female role-model position in my life where she was my teacher and my guide through this incredible journey. “So, when people ask me who is your biggest role model, it doesn’t feel weird to say, ‘my mum’ – because in all aspects she is.” The Jarvis family could not be prouder to be a part of the Guiding community appreciating the confidence and strength it has provided them as a family unit. Grace’s younger sister, Amy also joined Guides and has enjoyed building the same bond with her mum. Grace says it best when explaining why this dynamic works so well in the Guiding community: “At Guides, we are an absolute sisterhood and have an underlying acceptance of each other. So, no matter who you are, you're automatically going to be accepted whole-heartedly into this environment of pure joy, fun and learning.” -ENDS- For Media Enquiries please contact: Felicity Zadro I ZADRO Agency I felicity@zadroagency.com.au 0404 009 384 Oakley Grioli I ZADRO Agency I oakley@zadroagency.com.au 02 9212 7867 IMAGES Images are available for use. For high-resolution images, please contact: oakley@zadroagency.com.au Image: Helen & Grace Jarvis. Image: A Place To Grow Campaign. Image: A Place To Grow Logo Footwork Podiatry Sydney CBD Sports Clinic Reveals How To Avoid Achilles Injury 2019-08-18T22:00:05Z footwork-podiatry-sydney-cbd-sports-clinic-reveals-how-to-avoid-achilles-injury Kevin Durant Could Have Avoided Achilles Injury By Caring For His Calves Says Leading Australian Sports Podiatrist “We're certainly not going to rush him back... We have far too much invested in him.” explained the Brooklyn Nets general manager Sean Marks, in response to when their newly recruited MVP player Kevin Durant can be expected to return to the NBA competition. Durant suffered a devastating Achilles tendon rupture in the NBA finals of 2019, which ended his season and may have cost his former team the Golden State Warriors the championship. This followed on from a recent calf injury which had already seen him miss much of the playoffs. The injury has also seen him sent into what is reported to have been a successful reparative surgery, from which he has begun what could be up to a 12-month recovery process. A long wait before he can join his new teammates on the Brooklyn Nets on the court. RELATED ARTICLE: Foot Podiatrist from Footwork Podiatry in North Shore Sydney CBD Sports Clinic Explains Sore Ankle Flexibility, Growing Pain and Flatfeet Footwear The professionals at Footwork Podiatry always put a strong emphasis on the importance of looking after the calf muscles to prevent Achilles problemand even Plantar Fasciaproblem Mark Lin, Australia's leading sports podiatrist and director of Sydney-based Footwork Podiatry, says that “over my last 10 years in practice, 90% of the clients that I have seen have been suffering from underlying issues in their calf muscles, these have often been uncovered due to the surging of other more painful problems, such as Achilles issues.” The calf can be located by touching the fleshy back of the lower leg, between the knee and the ankle. A tight calf muscle can be identified by the experience of sudden pain in the back of the calf or behind the knee; difficulty standing on tiptoes; or pain, swelling or bruising to the calf muscle region. Someone experiencing a tight calf muscle would also find it difficult to complete a squat or lunge properly. All of the muscles in the calf connect to different parts of the foot, making any form of tightness or weakness in the calves highly relevant to the causation and rehabilitation of foot pain and injuries. Lin from Footwork Podiatry recommends preventative measures to avoid requiring long term recovery, or even surgery. He explains, “a weak or tight calf would always restrict movement in the ankles and add stress to the Achilles tendon. The resulting weakness and scarring from this restriction and stress will cause muscular tissues to become inelastic, making the Achilles prone to tearing or even rupturing.” “At Footwork Podiatry our techniques and treatment approach always has a strong focus on improving the calf function of our clients. This approach improves an athlete’s performance as well as minimising pain and injuries and helping them to avoid surgery.” If you are experiencing any of the symptoms related to a tight calf muscle, or are concerned that you may have already suffered an Achilles tendon injury, contact Footwork Podiatry to book an assessment. Lin and his team of professionals will design you a personalised rehabilitation plan that is aimed at preventing the development of further issues and returning you to your best. RELATED ARTICLE: Sports Podiatrist from Footwork Podiatry in North Shore Sydney CBD Clinic Explains Lower Limb, Ankle Care, Foot Pain and Falls in Older Adults "Kevin Durant is no different from clients of Footwork Podiatry, leading care and attention is afforded to everyone," Lin concluded. Mark Lin is a leading Sports Podiatrist in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin and his friendly team on +61 2 9416 7889. Syndicated by Baxton Media, the Market Influencers. Riding Boots Show Horse Saddle Fitting And Riding Rugs Supplies By Western World Saddlery Clothing Equipment Caboolture 2019-08-17T22:00:50Z riding-boots-show-horse-saddle-fitting-and-riding-rugs-supplies-by-western-world-saddlery-clothing-equipment-caboolture If the boot fits… Anyone heading off towards the Gympie Music Muster in Queensland this August will need to look the part – and it all starts with a rocking pair of cowboy boots. Whether aiming for practical workhorses or all-out fabulosity, Melissa Gibson, co-owner of Australia's leading country outfitters, Western World Saddlery and Saddleworld Caboolture provides sound advice on how to find and fit the perfect pair. The old faithfuls are coming to the end of their life, but the thought of buying a new pair is daunting: those were circa 1992, after all. Someone else might be dying for a pair, but not confident about how their flat feet would fare in those pointy toes. Never fear, says Melissa, as while there's no hard and fast rule to choosing a perfect pair of new cowboy boots, considering a few things will make the task of choosing easier. “I start off by asking what they will be used for. Will you be horseback riding or line dancing? Wearing them often and walking a lot? Some people prefer a basic or traditional design, while others want the heels and bling,” she explains. The heel and pointiness of the toe is often simply a matter of preference, Melissa says. Should the boots be worn often and for a variety of reasons, one should opt for a lower heel, although for horseback riding, some sort of a heel is required. “Then again, if the boots are to be used exclusively for kicking it up over the weekend, the sky’s the limit,” Melissa grins. The same applies to decide the height of the shaft. A taller shaft offers more protection at work, although their length is entirely up to the wearer. “The bottom line is that comfort should come first. It’s not worth having the trendiest pair of cowboy boots if your feet are pulverised every time you wear them,” Melissa said. So how are cowboy boots supposed to fit? In a nutshell, like a glove: snug but not tight, with some flexibility. “If they are the proper fit, they will feel like a second skin from the get-go,” Melissa says. “Bring along a pair of the type of socks you’ll be wearing with your boots. Also, especially in summer, try them on towards the end of the day as feet and legs tend to swell when it’s hot,” she advises. Boots could either be tried on sitting down (easier) or by standing up into them. It should take a little effort to push a foot into a boot, but it shouldn’t be forced. There may or may not be a popping sound when the foot seats itself into the footbed. This is an indication of a good fit. The toes should not be squished and should be able to wiggle. A good way to check for room at the toes is to remove the insole and stand on it. There should be about a thumb’s width clearance at the front of the toes and the heel should be cradled. Also, make sure there is no overspill at the widest point of the foot. It might sound strange, but it’s normal for the heel to slip about half a centimetre forward at first: more than that and the boot is too big; none at all means it’s too small. Because the boot is new and the sole stiff there is nothing preventing the heel from rising up and down. Once the sole starts to loosen up, most of the slippage will disappear. The instep holds the boots on, so it should not be too loose and the ball of the foot should align with the widest part of the sole. Melissa recommends trying on a few different pairs and taking a walk around in each. “There is an extensive range of styles and sizes, with very detailed sizing charts, with height and width fittings for men and women. If you have your heart set on a pair of cowboy boots, you shouldn’t be held back by the fear of buying the wrong pair. They should, and could be, the most comfortable shoes you’ve ever owned.” A Basic Rundown Of Cowboy Boots The Classic Western - Simply designed and straightforward, classic westerns are your all-round pair of cowboy boots. The shaft will usually be around 30cm long. The Shortie - An old and shorter variation of the western boot, these became popular because they were lighter, more practical, and less expensive compared to the classic. The Western Workboot - These are functional and durable, distinguished by an extremely comfortable modified heel and rubber sole. Meant for people who spend up to 14 hours a day on their feet. The Roper - A favourite with working men in the rodeo system, these boots have the ability to get the job done. They are light, practical, and have a wider sole. The Buckaroo - Flashy and tall, these attention-grabbing babies are for show – and should be worn with swag. Stockman Boot - A hybrid not necessarily designed for the saddle, it has a rubber sole, shorter heel and wider toe box, often with the same detailed stitching as the classic western. It’s differentiated by a scallop at the top. Local Acreage & Lifestyle Property Sales Specialist, Gail Bernardin, a long-time customer of Western World Saddlery says "Whether in-store or online I cannot recommend Melissa and Debby high enough, they know their stuff, have an extensive range and give good old-fashion service with a smile every time." If you require Horse Riding Equipment, Western Saddlery, Horse Supplies, Saddles, Horse Rugs for Sale, Western World Saddlery, Australian, English Saddlery, Western Show Clothing, in Caboolture, Brisbane, Australia or anything equine then go no further than the expert team at Western World Saddlery in Caboolture or call (07) 5428 1564. Syndicated by Baxton Media, the Market Influencers. Sydney Footwork Podiatry Sports Clinic Says Durant Could Avoid Achilles Injury 2019-08-16T22:00:28Z sydney-footwork-podiatry-sports-clinic-says-durant-could-avoid-achilles-injury Ruptured Achilles pushes MVP Durant out of NBA finals 2 months ago, NBA finals saw an NBA franchise record as the Toronto Raptors took the championship for the first time, having defeated the Golden State Warriors by only four points. The loss may have come as a shock to the Warriors, as they had defeated the Raptors in their previous match, just days earlier. However, the Warrior's 1-point triumph over the Raptors in Game 5 came at the cost of star player and MVP Kevin Durant. Early in the second quarter, Durant keeled over in pain, visually clasping below the back of his right calf. Durant had suffered a painful rupture to his Achilles tendon, a flexible band of connective tissue which joins the lower calf muscle to the bone of the heel. While an Achilles tendon tear generally doesn't end an NBA career, history shows that it can cause ongoing issues to its sufferers. Mark Lin, Australia's leading sports podiatrist and director of Sydney-based Footwork Podiatry, says that “over my last 10 years in practice, 90% of the clients that I have seen have been suffering from ongoing issues in their calf muscles, these have often been uncovered due to the surging of other more painful problems, such as Achilles issues.” RELATED ARTICLE: Leading Sydney CBD and North Shore Sports Podiatrist Explains Why Manual Therapy is the Preferred Alternative Treatment for Bunions Having already missed the majority of the season just passed, Washington Wizards player John Wall is also expecting to miss the majority of the coming 2019-2020 season as he is still recovering from his ruptured Achilles injury, resulting in surgery in February of this year. Another all-star player, Demarcus Cousins, suffered an Achilles tendon rupture in January of 2018 which resulted in a season-ending reparative surgery while playing for the New Orleans Pelicans before he joined Durant on the Golden State Warriors team later last year. Achilles injuries can present in a variety of ways, such as a sharp, shooting pain in the back of your heel, or stiffness or dull ache originating in the Achilles tendon that radiates up to the calf muscle. External factors such as incorrect footwear, a sudden increase in physical activity, overtraining, or training on hard or uneven surfaces can lead to Achilles tendon injuries. These types of injuries must be dealt with swiftly, as the delay of their treatment could lead to irreversible tissue damage and long-term rehabilitation. As with many podiatry problems, Footwork Podiatry always recommends early evaluation and intervention to its patients. While symptoms may not be debilitating, ordinary symptoms, such as calf tightness, with time can contribute to the eventual rupturing of the Achilles tendon, which can be severely painful and present long-term repercussions. At Footwork Podiatry, we optimise treatment of Achilles tendon injuries, focussing on the reduction of excessive loading on the Achilles tendon, and the restoration of normal tissue function. We also specialise in a range of preventative treatment techniques for a variety of podiatry problems, including Achilles tendon injuries, that provide patients with sustainable relief of pain, promote the proper healing of muscular tissues and correct any underlying causes that we uncover. If you are presenting with early warning signs or are concerned that you may have already suffered an Achilles tendon injury, contact Footwork Podiatry to book your assessment and get ahead of the game with preventative treatments. RELATED ARTICLE: North Shore Sydney CBD Foot Podiatrist Says Kinesiology Sports Tape Might Help Prevent Injuries and Reduce Inflammation Pain Mark Lin is a leading Sports Podiatrist in Sydney. Footwork Podiatry has two convenient locations Roseville on Sydney’s North Shore and Sydney CBD. Both offer the full spectrum of podiatry treatments and although they receive referrals from medical doctors, they are willing to assess and assist anyone who suffers from lower-limb issues. For further information, visit the Sports and Podiatrist Clinic to book online, or call Mark Lin and his friendly team on +61 2 9416 7889. Syndicated by Baxton Media, the Market Influencers. Show Horse Saddle Fitting And Riding Rugs Supplies By Western World Saddlery Clothing Equipment Caboolture 2019-08-14T22:00:47Z show-horse-saddle-fitting-and-riding-rugs-supplies-by-western-world-saddlery-clothing-equipment-caboolture Not all horses are created equal as poorly fitted saddles can kill Not all horses are created equal, and neither are saddles a one-size-fits-all. A properly fitting saddle improves a horse’s comfort and performance, while an ill-fitting counterpart can lead to behavioural and training problems, or worse, riders have been severely injured and even died as a result. Accredited saddle fitter, quarter horse judge and lifelong enthusiast of all things equestrian, Debby Cameron, co-owner of Western World Saddlery in Caboolture, explains what to look out for, and why, when assessing saddles. Wearing an uncomfortable, too-small pair of shoes and then being forced to take a daily run in them would no doubt invoke a personal protest. The same applies to horses, Debby explains. “If a normally keen horse shows signs of acting up, or a reluctance to jump or canter, it could be suffering from a sore back.” Other signs to look out for are bucking and tail swishing, a reaction when approached with a saddle, a nip as it is tacked up or generally difficult and evasive behaviour. Fitting the correct saddle to a horse is extremely important as the saddle is the link between the horse and the rider. It must not only fit the horse but also the rider and be suitable for the task and kind of riding to be performed. A correctly fitted saddle improves the way a horse will work, making them more willing. In an ideal world, every horse and rider combination would have a custom saddle, as no two pairs are the same; the two become one. In reality, one saddle is often used by a number of different horses. In this situation, it’s important to take a long hard look at the way the saddle fits the horse, and make adjustments if possible. “If a standard saddle can't be made to fit, investing in a saddle that fits the horse’s back properly is most worthwhile,” Debby said. Take a good look at the horse A proper saddle fitting starts with an evaluation of the horse. Is the back straight, and symmetrical from side to side? Are the withers high? Are the muscles of the back well developed, or is this horse new to training and will be filling out with time? The height of the horse’s hips and the location of its girth line will be determined, as well as any areas lacking in muscle along the horse’s back. The fitter will then feel for sensitive areas, muscle soreness and saddle rubs. Selecting the right saddle Saddles come in many styles, including English, Western traditional, hunter, dressage and jumper varieties. Western saddles are further divided into endurance, barrel racing and roping, so it’s easy to be overwhelmed by the many options available. It is important to choose the right saddle for the kind of riding required. The saddle length needs to match the horse and rider. A short-coupled horse with a too long saddle can sustain damage in the loin and kidney area, on top of giving the horse saddle sores. This will not end well for either horse or rider, as it makes the ride uncomfortable for both parties. A short saddle on a long-backed horse, on the other hand, will lead to uneven weight distribution. Evaluate the saddle’s lines of symmetry from back to front and on both the topside and upside down, through the gullet. The panels should be equally padded on both sides and the tree should give good resistance with compression. A saddle needs to distribute the weight of the rider correctly over the horse’s back so that the rider’s centre of gravity becomes one with the horse’s. Now evaluate the saddle on the horse. A professional saddle fitter will start off by placing the saddle on the horse’s back without any pads, girths or breastplates and see where it settles in. Walk the horse a few strides and see where the saddle wants to be as all the contraptions in the world won’t keep a saddle in place if it’s naturally sliding off the horse’s hindquarters. If the saddle ends up on the horse’s last ribs, then it’s probably too narrow because their shoulders keep shoving the saddle back: it will be lifted at the front and look like it’s going ‘uphill’. When it is too wide, it will move towards the horse’s neck. This will cause the rider to be positioned too far forward on the horse’s back and make them lean forward. The saddle will also have the appearance of going ‘downhill’. “If the basic shape of the saddle is not right, no amount of padding under it will make it fit comfortably,” explains Debby. Slipping hands under the saddle and feel for tight spots along the panels and gullet is the next step. The panels should evenly contact the horse’s back musculature, without pressure points or gaps. ‘Bridging’ is when the saddle makes good contact at the front and back, but not in the middle of the saddle. A small amount of bridging is okay, but a large amount means that too much pressure is being placed at the front and back of the saddle. Next is to apply the girth and see how that changes things. Once again, check for pressure points, bridging, and the movement of the balance point. Apply saddle pads and see how those affect the fit of the saddle. Only after all of this, is it time to add the rider. Check the integrity of the saddle by looking at the middle of the saddle while pushing down to make sure the tree isn’t moving. If the tree moves under pressure, its integrity is compromised. Also, check the tree by placing the saddle on its side and place knees on it to see if the tree has any give, particularly important when buying a second-hand saddle. Finally, check the sides of the saddle for any rough spots or sharp edges that could affect the horse. Debby stresses that properly evaluating saddle fit takes time and a critical eye. “But once we know where the trouble spots are, we can adjust them accordingly. Some saddles can be reflected in the panels, and pads can sometimes be added to help the saddle fit correctly, but no amount of padding will make a poorly fitting saddle fit well,” she says. “Take the time to get a proper saddle measurement and outfit the horse with the best saddle for its body. It will allow for movement without pinching or pain and is worth it if you can keep your horse’s backs happy and healthy.” If you require Horse Riding Equipment, Western Saddlery, Horse Supplies, Saddles, Horse Rugs for Sale, Western World Saddlery, Australian, English Saddlery, Western Show Clothing, in Caboolture, Brisbane, Australiaor anything equine then go no further than the expert team at Western World Saddleryin Caboolture or call (07) 5428 1564. Syndicated by Baxton Media, the Market Influencers. ESL's major tournaments record 90% growth in viewership by increasing esports content worldwide in 2019 2019-08-14T01:34:16Z esl-s-major-tournaments-record-90-growth-in-viewership-by-increasing-esports-content-worldwide-in-2019 (Cologne) 13th of August 2019 - ESL, the world’s largest esports company, today reported significant growth across multiple metrics for major ESL tournaments. Over the course of the first seven months of 2019, average minute audience (+90%), hours watched (+190%) and video views (+55%) have all heavily increased as a result of fans tuning into ESL One, Intel Extreme Masters and ESL Pro League tournaments, shattering the numbers recorded in 2018*.   The top four months across this time period recorded large spikes from major ESL competitions, such as Intel® Extreme Masters Katowice in March, which set the record as the most watched ESL tournament series of all time with more than 174,000 attendees over the course of two weekends. In May, both ESL One Birmingham and Intel Extreme Masters Sydney surpassed the previous viewership figures from last year’s tournaments. ESL Pro League Occitanie in June also broke its all-time viewership records, making this season the most watched in the league’s history. ESL One Cologne in July clocked the most hours watched for a non-major CS:GO tournament, and was sold-out for the fourth consecutive year. Following the brand refresh in January, the viewer experience at all major tournaments has significantly improved, resulting in significant growth across nearly all metrics.   “This growth in viewership and interest is humbling to see,” said Ralf Reichert, CEO at ESL. “ESL’s open ecosystem enables us to work with a variety of games that allows ESL to build standout, innovative properties such as IEM Katowice, ESL One Cologne and Birmingham and see them thrive and grow over the years. We will continue to go that extra mile for a world where everybody can be somebody, creating a path for everybody to participate in these tournaments to build memorable moments for players, fans, partners."   ESL 2019 milestones   ●      Intel Grand Slam completed at ESL One Cologne in record time   ESL One Cologne, widely known as “The Cathedral of Counter-Strike,” sold out four years in a row, and recorded 12.3 million hours watched, resulting in a new record for most hours watched for a non-major CS:GO tournament. Winners Team Liquid took home a total of $1,115,000 for winning first place and completing the second ever Intel Grand Slam, a prize for winning four premier ESL and DreamHack Masters tournaments inside a stretch of ten, in a record time of 63 days.   ●      ESL Pro League revamp   The ESL Pro League Season 9 and its Finals in Occitanie at the Sud de France Arena broke its all-time viewership records. By doubling video views to 66.6 million compared to Season 8, and reaching over 16.1 million hours watched, this was the most watched Season of Pro League in its history.   ●      ESL One Birmingham sets Dota 2 viewership record   ESL One Birmingham, United Kingdom's largest esports tournament surpassed the highest viewership for an ESL One Dota 2 event thus far. The tournament reached a new peak record of 306,070 concurrent viewers tuning into the broadcast, which is a rise of 12.4% since it’s last record during the Hamburg Major in 2017. Hours watched also saw a very significant rise with over 7.6 million hours consumed over the course of the Dota 2 filled weekend.   ●      IEM Sydney sets new record for Australian esports viewership   This year’s event surpassed all previous viewership records for an esports tournament held in Australia, with over 20 million viewers tuning in across the duration of the event. Counter-Strike fans across the world watched almost 10 million hours of content over the course of the event, up 16% vs. 2018. It was the tournament’s third stop in Sydney, and 75th stop globally since its inception in 2006.   ●      ESL and Intel welcomed 174,000 fans at world’s most attended esports tournament in Katowice   Along with 174,000 fans attending the tournaments and surrounding expo over the course of two weekends, 20 million people tuned in on each day, resulting in significant growth across major viewer metrics, and made the competition the most watched ESL tournament series of all time. The event was broadcast by both linear and digital partners worldwide, who produced and distributed content in 21 languages.   ●      ESL evolves its master brand   ESL had a significant role in shaping the industry in terms of broadcast, production and event experience across the world’s most prestigious esports brands and products, pioneering stadium tournaments and consistently breaking industry records. The brand refresh was a key cornerstone of ESL’s growth acceleration strategy, and  better integrated its partner brands by clarifying the path from zero to hero across ESL’s multiple leagues and tournaments, growing its massive fanbase.   More details about ESL can be found at the new corporate site of ESL at about.eslgaming.com. Please follow ESL on Twitter and Facebook to stay up to date with the latest esports competitions.   *All numbers excluding China.   ###   ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League and other top tier stadium-size events, as well as ESL National Championships, grassroots amateur cups and matchmaking systems, defining the path from zero to hero as short as possible. With offices all over the world, ESL is leading esports forward on a global scale. ESL is a part of MTG, the leading international digital entertainment group. about.eslgaming.com Top MC Professional Emcee Master of Ceremonies Australia's Rob Doorey Is YourMC 2019-08-08T22:00:09Z top-mc-professional-emcee-master-of-ceremonies-australias-rob-doorey-is-yourmc The 'conductor' that never turns his back on the audience is Australia's premier emcee, master of ceremonies, Rob Doorey... YourMC Professional emcee Rob Doorey may not wave an orchestra conductor’s baton during his presentations as an event host, but his role as an emcee can be construed as sharing some similarities with that of conductors of orchestral performances. While these two styles of events differ in multiple respects, there are some similarities into qualities needing to be possessed by those chiefly responsible for guiding these performances. For instance, both types of “performances” require sensitive guidance and direction of their respective participants by a super-responsive other: in one case a music conductor, in the other: a professional emcee. In making this comparison, consider the role of a musical conductor, as defined in Wikipedia: “The primary responsibilities of the conductor are to unify performers, set the tempo, execute clear preparations and beats, listen critically and shape the sound of the ensemble, and to control the interpretation and pacing of the music”. Indeed, many people would agree that the rightform of sensitive guidance from the most suitableconductor (or emcee) will more likely achieve the desired outcome of successful performance (or event). With decades of experience as a professional emcee hosting a range of successful events from corporate conferences and product launches, to gala dinners and business awards nights, Rob’s personal insights into this domain assuredly have merit. Some conductor-like attributes Rob has and uses in his profession include precision-timing, careful pacing and an ability to pay close attention to subtle nuances that well might be missed by other participants. Rob credits his ability to pick up on such nuances and to act appropriately on them to his many years of experience in the profession. His career in commercial radio has undeniably contributed to his sharp sense of timing on-stage and during interviews, helping him to effectively “read” and respond to audiences and to interviewees while at the same time often responding to feedback/requests by production crew or other managers who make requests (or commands) into his headpiece. As well as having to ‘build rapport quickly” with a range of people, Rob lists many other functions of the role of an event host. Time-keeping is a critical one, with this including “cueing people - so they are ready to go” and “getting performers both on and off-stage efficiently”. On this note, Rob recalls doing stage-interviews with Western Sydney Wanderers football players in a shopping venue which he describes as challenging as he had to manage sets of players both on and off the stage “and at both ends” at once - while at the same time tuning-in to the assembled mall crowd and responding accordingly. “I see myself as a conductor of sorts,” he said. “I do bring this to my role as an emcee. And I am organised, good at bringing calm to what can be a stressful situation.” One of Rob’s clients, Adam Farmer, of MG MY GATEWAY, attests to Rob’s conducting abilities while event-hosting in his comment: "Rob was the ultimate professional (emcee) - Great voice, was easy to work with, understood what we were about and kept the evening moving along." At times there is also a need for an emcee to “run interventions” or “fill in gaps” with appropriate improvisations (usually dialogue). Rob agreed and added: “I am able to quickly analyse a situation and take action fast. And I am quick-witted and energetic," which most certainly helps! Rob’s effectiveness in his many roles as an emcee has been amply demonstrated by the many years of “repeat custom” he has had as a professional event-host, including to high-end corporate events and to a wealth of other events around the country. Corporate realtor functions are one sector he enjoys catering to, with corporate Raine and Horne and Elders clients seeking him out in particular. Another annual event that Rob has hosted for several years and that is especially close to his heart is the Kids of Macarthur Health Foundation Ball -- which is a major fundraising event for the Children’s’ Ward of Campbelltown Hospital, a part of Sydney’s Westmead Children’s Hospital. Rob Doorey is Australia's premier emcee. Sydney, Melbourne, Brisbane, Hobart, Perth, Adelaide, Darwin and everywhere in between. For more information visit YourMC Master of Ceremonies website or book Rob by calling +61 410 438 003. Syndicated by Baxton Media, the Market Influencers. Duke and Duchess of Sussex follow Lennox Head, NSW charity on Instagram 2019-08-08T01:08:58Z duke-and-duchess-of-sussex-follow-lennox-head-nsw-charity-on-instagram Founded in 2012 by Sarah Rosborg and Anne-Marie Tipper, Rafiki Mwema supports and works with children who are ostracised as victims of horrific abuse in Kenya, delivering safe houses and providing therapy.   The support from the Duke and Duchess of Sussex is not only expected to shine a worldwide light on the Australian charity, but bring much needed financial support.   “I’m just so excited that someone will see our amazing children,” says co-founder Sarah.   At present, the charity is housing 70 children as young as 18 months old and have helped a further 150 children back into their home community via the outreach program.   Rafiki Mwema does not receive any money from the government and relies solely on individual donations.   Rafiki Mwema's supporting ambassadors is Gold Coast-based organics brands Eco Tan, Sonya Driver.   In November 2018, Eco Tan launched the Eco By Sonya Nail Cream for Rafiki Mwema – their first not-for-profit product, where 100% of the profits from sale of the product go directly to Rafiki Mwema.   “There is nothing more important than helping and taking care of children wherever they may be,” Sonya said.   For more information on Rafiki Mwema, please visit https://rafikimwema.com/ and get social @rafikicastle/    For more on Eco Tan, visit www.ecotan.com.au and get social @ecotan and https://www.facebook.com/EcoTanAus/     About ECO TAN x ECO BY SONYA What started out as a personal endeavour for Eco Tan x Eco By Sonya founder and CEO Sonya Driver, who was determined to find a tanning product made from all-natural ingredients, became much more when Eco Tan x Eco By Sonya made Australian history in 2011 by becoming the country’s first certified organic tanning manufacturer. Named Best Organic Beauty Brand of 2017 by LUX Magazine’s Global Excellence Awards, Eco Tan x Eco By Sonya continues to be a stand out global leader in the organic beauty industry.  Chanel Heeren, Communications  https://vogroup.com.au/ Best MC Professional Emcee Master of Ceremonies Australia's Rob Doorey Is YourMC 2019-08-05T22:00:30Z best-mc-professional-emcee-master-of-ceremonies-australias-rob-doorey-is-yourmc “The challenge... The buzz... The reactions of an audience... The occasional ambience of glitz and glamour... Intangible rewards…" (including the personal rewards for emcees of having participated in successful events in meaningful and often invisible ways). To polished emcee Rob Doorey these are some of the alluring qualities of the winsome world of emceeing. But while he thrives on what can be fleeting associations, Rob has put in long hours over a sustained period of time in the entertainment industry to hone his talents. Most assuredly, he has done the hard yards. "In the lyrics of ACDC, 'it's a long way to the top'," Doorey said. For instance, in the early years of what has now evolved into more than a couple of decades for him in the commercial broadcasting industry, Doorey's first foray was as a team-driver ofthe Black Thunder vehicles for 2DayFM Radio in Sydney (the Black Thunders were the station’s promotion vehicles). During this stretch, Doorey and 5 other drivers took six cars allaround the streets of Sydney, from the beaches to the bush. Their station promotions saw them generating listeners and attracting patrons through a wealth of activities - among them: running contests, dishing out promo prizes - large and small, and interviewing multiple fans and various guests sponsored by the station for featured promotional events designed to rev-up the station’s fan-base. Doorey was also involved at this time in the introduction of special characters such as “Bladerunner” and in new night-radio promotions that proved very popular. Doorey's launch into full-time on-air broadcasting came in his hometown of Gosford at Coast Rock FM, where his solid work ethic came into focus. Working from midnight to dawn, Doorey delivered the night broadcast program and soon after dawn took the Gosford station’s promo vehicle out onto the streets for the breakfast show promotions.He also began doing guest DJ work at local nightclubs in the evenings - all this time still driving the Black Thunders in Sydney as well. While Doorey's work commitments didn’t leave much time for rest, the varied and busy roles sufficiently cut his teeth in the industry. Live promotional events for radio, for instance, could see Doorey interviewing and introducing live bands on stages in front of crowds on beachfronts or in shopping centres and seamlessly handling all the unseen variables involved in these styles of productions, where “multiple things are happening at a time”. Such events even came to include televised events on football fields with new sets of multiple variables and similarly pressured environments with strict production deadlines, all of which Doorey learnt to adeptly handle. After the early periods in Sydney and Gosford, Doorey headed north -- working for several radio stations, including 4CA - Cairns and Triple M Brisbane; as well as hosting for The Sky Radio network, The Super Radio network, Talk Australia, C91.3FM and Breeze FM. Doorey's years in radio clearly equipped him for unexpected challenges in fast-paced, pressured situations and gave him the knack to calmly deal with split-second changes that may arise at any moment. Doorey describes himself as a calm and organised person who does his homework and is not averse to problem-solving. These are real assets in his current profession and of real benefit to his clients. As he says: “I am able to make the (event/presentation) process easy and comfortable for those around me. While we may be working on the most important event in our (clients’) lives, I will bring a calm to the event,” comments Doorey. Rob Doorey is Australia's premier emcee. Sydney, Melbourne, Brisbane, Hobart, Perth, Adelaide, Darwin and everywhere in between. For more information visit YourMC Master of Ceremonies website or book Rob by calling +61 410 438 003. Syndicated by Baxton Media, the Market Influencers. Austrade Export Grants Available For Business Says Australian Financial Expert Thomas Mousa 2019-08-05T21:54:01Z austrade-export-grants-available-for-business-says-australian-financial-expert-thomas-mousa Austrade Grants Available to Combat Asian Markets Says Financial Expert Australians have been savvy to the vast opportunity on their doorstep in Asia for decades, but breaking into the Asian market can be a daunting and baffling endeavour. Despite offering higher profit margins, and vast market potential in comparison to the Australian local market, Asia has often proven to be a nut that’s hard to crack for many Australian businesses. Asia is a non-homogeneous region, navigating the various countries, all of which have different procedures and practices, can be require significant resources in terms of time – making connections, getting in touch with the appropriate authorities, and applying for any permits or patents you may need are just some of the hurdles that businesses often run into. And once you’ve ticked all the boxes, you’ve got to get your products into the hands of your target audiences! Leading Australian financial expert Thomas Mousa, partner at Sydney-based TLK Partners says, “It’s a minefield worth discovering.” Fortunately, the Australian Government can extend your business a helping hand. Austrade provides the Export Market Development Grant, or EMDG, to help Australian businesses get a head start in venturing overseas. The Australian Government has an interest in helping small and medium-sized businesses, often the more innovative and agile businesses in Australia, export their products, services and knowledge to markets outside of Australia. Eligible businesses can claim all of the expenses related to the following categories: Overseas representatives, Marketing consultants, Marketing visits, Communications, Free samples, Trade fairs, seminars, in-store promotions, Promotional literature & advertising, Overseas buyers, Registration and/or insurance of eligible intellectual property "Austrade is an excellent first point of call, " Mousa says, "their global experience is excellent but in Asia, it has grown significantly over the past 20 years." Aside from claiming the costs of printing brochures, participating in overseas trade fairs, and making trips down to meet business associates, you can also claim the cost of marketing consultants who can help you navigate the local market. The EMDG provides up to AUD$50,000 for marketing support to grow your business into Asia and the grants are easy to obtain. Having a local consultant is a huge advantage as marketing into Asia is complex. Marketing strategies that have worked in Australia may not necessarily work in Singapore, Malaysia, Indonesia or Thailand. Having someone on the ground with knowledge of what grabs the attention of local audiences can really speed up the time it takes to get your product into their hands. If Austrade has specifically designed a special category under this grant for marketing consultants, it shows that they understand the limitations and the challenges around breaking into an overseas market like Asia. Since the aid is available. RELATED ARTICLE: Sydney Aged Care Estate Financial Wealth Planners and Tax Experts of TLK Partners in Kingsgrove Warn Ageing Investors in Sydney Mousa says, "I would highly encourage Australian businesses to utilise any help they can get from Austrade, and bringing in specialist consultants helps limit risk." There are many advantages you can gain when hiring a locally-based marketing consultant. First, they have comprehensive local knowledge to help you accelerate your entry. Such expertise would take you much more capital, time and resources to build in-house. Secondly, until the business is more established and is able to hire a local marketing team, a consultant can guide the local team to execute the necessary tasks to break into the market. The EMDG can subsidise your marketing consultancy costs significantly, depending on how many markets your business is expanding into at once. Australian businesses that are utilising the grant, say it is a huge help, especially smaller businesses that are exporting knowledge and cloud-based products and services. For businesses thinking of applying for the grant, Mousa advises for someone within the company to take the lead and gather the information required (either in-house finance departments or specialised agencies who can manage this process for you). RELATED ARTICLE: Aged Care, Estate Planning and Private Wealth Management Tax Accountant Financial Expert of TLK Partners Sydney Explains Credit Card Debt Problems There are nine categories that you can claim expenses on – with most companies not all of the categories will have expenses. But for the ones that you can fill in, every line item will need to be backed up with a receipt and payment details. Therefore, it’s best that someone within the company, preferably someone who is good with details, takes charge and can ensure that all claimed expenses are substantiated. The department gives you a few months to complete and submit the application, and there are information sessions that provide opportunities to ask questions, to go along to them. Imagine being able to enter into Asia without burning a huge hole in your pocket, yet being able to access a high level of seniority of marketing counsel to ensure that you are on the right path. It sure is a win-win situation. "Austrade is an excellent conduit between Australia and Asia in the initial stages and the grants help penetrate that marketplace," Mousa concluded. TLK Partners Wealth Management Companies Kingsgrove, Beverly Hills | Tax Accountant & Agent | Property Advisers are financial management, retirement planning and wealth advisers serving enterprises and private individuals who hope to take care of their future through sound financial management. Visit their website or contact them at (02) 8090 4324 for an appointment to discuss your financial management and investment needs. This material is of a general nature only, and it does not take into consideration your financial circumstances, needs or objectives. Before making any decision based on this content, you should assess your own circumstances, seek professional advice or contact our office to be directed to the appropriate professional. Whilst all care has been taken in presenting the material neither TLK Partners or its associated entities guarantee that the material is free of error and, the information may have changed since being published. Syndicated by Baxton Media, the Market Influencers. STRONG Fitness Magazine is Coming to Australia 2019-08-02T03:25:24Z strong-fitness-magazine-is-coming-to-australia The Australian edition of this iconic health magazine is being published by Alicia Fistonich, a former media professional turned fitness trainer. STRONG Fitness Magazine Australia has appointed Katelyn Swallow, former Editor of Women’s Health & Fitness magazine, as Editor-in-Chief. Originating in Canada and the US, STRONG Fitness Magazine Australia has built a reputation as a trusted source of cutting-edge fitness and health information for the strong, resilient, modern woman. With a sophisticated editorial voice and greater emphasis on weight-training for women, backed up by evidence-based features,STRONG Fitness Magazine Australia reflects the direction that the fitness industry has taken over the past five years. STRONG Fitness Magazine Australia Publisher, Alicia Fistonich said, “I'm extremely excited to be bringing a fresh perspective on fitness for women to Australia. Our team is incredible, and I can't wait to see how far we can go with our Aussie take on this amazing product and brand.” Editor-in-Chief, Katelyn Swallow aims to educate, motivate and inspire Australian women, “We want to showcase the beauty and power of an array of female body types, and to support and inspire women to achieve their personal health and fitness goals through science-based editorial features and engaging stories.” STRONG Fitness Magazine Australia will be on sale October 3 for RRP $7.95 and will be available in print and digital versions. Stay tuned for more information at www.strongfitnessmag.com.au. For more media enquiries please contact: Publique Agency Caleb Yorke: 03 8593 7565 | calebyorke@publiqueagency.com Beam e-scooters says ‘Thank you Adelaide’ 2019-08-02T02:59:45Z beam-e-scooters-says-thank-you-adelaide For immediate release Friday 2nd August 2019 Media Release  Beam says ‘Thank you Adelaide’ for your support and for making us part of the community.  Huge free rides promotion this week.  It’s been just over 100 days since Beam e-scooters landed in the City of Adelaide. In that time we have cemented ourselves as part of the local community. But, we could not have done it without the tens of thousands of loyal customers who have supported us from day one, the Adelaide City Council, the State Government and the many local businesses that we have partnered with.   To say thank you we are giving all of our customers free rides on our e-scooters every weekday morning next week, from 6am to 10am starting Monday, 5 August.  Since launching its services Beam has seen its scooters used for both leisure and as a viable transport option helping people get from A to B, and most recently a cheap and easy alternative during the tram shut down.  Beam’s Head of Operations South Australia Locky Cooper said that it was only fitting that the company return the favour and show gratitude for the support and for the welcome it received from the riders and local businesses in the community.  “We’ve been made to feel incredibly welcome by the people of Adelaide and our relationship with the Adelaide City Council and the State Government and the Department of Transport is a collaborative partnership” “It’s been a lot of fun launching the service and growing it. We have hired local talent, partnered with local business and the feedback has been fantastic. Beam is seen as a reliable, safe service that adds to the amenity of the city. “ This is not the kind of feedback the community have given about trials of other operators in other cities, such as Brisbane. We are extremely pleased that our focus on public safety, city amenity and partnership with Government has delivered a different result and a better service.” “E-scooters are really helping the city move and the work we did with the tram shut down proved that.  We feel privileged to have been given the opportunity to lend a hand. The free rides offer is a little way we can say thank you for having us, and we hope it makes a few early morning rush hours feel a little more relaxed and fun for people in the city.” Mr Cooper concluded.  The campaign is being supported by marketing on Facebook, Instagram and posters in the city centre, Beam will be thanking the people of Adelaide for their support, and for looking after their scooters so well (“they come home every night needing a little recharge, but otherwise healthy and happy”). The witty campaign also thanks people for “not chucking them in the river, because they don’t swim well”. Fun facts of Beam’s 100 days in Adelaide. Flexible economic opportunities taken up by over 50 chargers, marshals and scooter mechanics as well as four full-time roles. Trips up to an hour in length The most number of trips by any one user is over 170 We’ve seen a huge number of trips starting from the train station, Rundle Mall and Central Markets Terms and Conditions. The promotion will run every day from 6am to 10am starting Monday, 5 August and concluding Friday 10 August at 5pm. The promotion cannot be used in conjunction with any other offer or promotion, and all rides are limited to a maximum duration of 20 minutes within the standard Adelaide operating area. Fair and reasonable usage conditions apply and Beam reserves the right to amend, suspend or terminate this promotion at its discretion.  Production quality footage of Adelaide e-scooter riders enjoying Beam e-scooters can be found here https://tinyurl.com/BeamADEL Media Contacts Brad Kitschke Head of Public Affairs (Australia & New Zealand) E Brad@ridebeam.com M 61 403 809 630 About Beam Founded with a passion for new mobility, Beam is changing the way cities flow and optimising the movement of people, goods and services for the betterment of cities and the way of life for everyone.  Beam is focused on improving the accessibility of cities via better first-and-last mile connectivity and providing short-distance transport solutions, starting with an e-scooter sharing platform that is now serving riders in Australia, Malaysia, New Zealand, Singapore and South Korea.  Learn more @ www.ridebeam.com.                                           Examples of the advertising that will support the offer: