The PRWIRE Press Releases https:// 2017-08-15T06:25:05Z New Bounce Plant Protein Range 2017-08-15T06:25:05Z new-bounce-plant-protein-range Media Release - August 2017 Australia’s leading healthy snack brand, Bounce, is excited to announce the launch of a new breakthrough vegan range. Live the vegan life naturally or simply enjoy the benefits of plant-based protein – all in one tasty and nutritious protein ball! As the plant-based product trend continues to skyrocket, the new balls show how delicious and healthy a vegan product really can be! Bounce Nutritionist Susie Burrell, one of Australia’s leading nutritionists with almost 20 years of experience, says, “The winning combo of pea and brown rice proteins replicates the amino acid chain of whey protein. That means, by skipping the whey, there’s no missing out on essential amino acids that the body doesn’t produce naturally. As always, Bounce has ensured the range is nutritionally balanced for sustained energy to power through the day.” Benefits of Bounce’s new plant protein energy balls include: Rich in protein with 22-23% protein per ball Contains amino acids and easily digested Lactose and gluten free gives a better tummy feeling! Sustained energy and feel fuller for longer GMO free No artificial colours, flavours or preservatives Cold pressed to maintain ingredient integrity for optimum nutrition The first two new flavours launched in the range include: Almond Kale: Kale needs no introduction; it’s one of the trendiest health foods on the planet. Not down with exactly what you’re meant to do with it though? Don’t stress, Bounce have taken out all the guesswork and created the new Almond Kale ball. Packed with 8.8g plant protein and loads of functional ingredients, enjoy an extra antioxidant boost. Cashew Peanut: Cashews and peanuts are not nuts at all: they’re actually very sane. They’re also highly nutritious, packed with an array of vitamins and minerals: B, E and manganese to name a few. With 9.2g plant protein, this is a delicious concoction of cashews, peanuts, and a whole lot of other nuts and a list of functional ingredients! New Bounce Plant Protein balls are available now exclusively at Coles for $3.29 per ball. Wellness Starts In The Home 2017-08-07T00:25:48Z wellness-starts-in-the-home Living a fast paced, hectic lifestyle can often leave us overstimulated and underwhelmed, with constant digital connection creating the need for mindfulness in our everyday life. Making a few simple changes to your home environment can uplift your mood and re-energise your life. Justine Wilson, Director and Principal Stylist at Vault Interiors, says, “Mindful living spaces are designed with the purpose of reducing depression and anxiety, and supporting an overall sense of wellbeing by offering a relaxing respite from our daily lives. Take some time to redecorate using plenty of natural light and sustainable materials to get back to nature and give back to the earth.” Justine shares her top mindful living tips to help transform your home: 1. Declutter and De-stress Nothing clears the mental confusion quite like decluttering your home! Clear out the living areas by donating and recycling any disused or unloved items. Pack and store seasonal items to create more space and help lighten the load of mental and emotional clutter. 2. Let there be light Natural light does wonders for uplifting your mood and recharging your energy, especially when you have spent your day planted in front of a screen or under fluorescent light. Consider changing window treatments, repainting walls a lighter colour and adding reflective surfaces to create the illusion of more light. Adding skylights can also give light to dark hallways and staircases, allowing light to flood the living spaces. 3. Interior finishes When selecting finishes for your home, invest in items both meaningful and environmentally conscious. This will create a space that enhances your mood and reduces your carbon footprint. Using natural raw wood, seagrass, hemp and organic cotton, linen or wool can create a beautiful and harmonious natural space to unwind, recharge and connect in. Earthy textures inside will also reconnect you to the natural environment outside. 4. Get closer to nature Nature has a huge impact on our overall wellbeing and incorporating it into our interior helps us de-stress and create a natural space. Consider a terrarium, a green wall or an internal courtyard garden will breathe life into otherwise static internal spaces. Tending to these living installations can be relaxing and therapeutic, by bringing a little bit of the outdoors into the home. 5. Indulge in colour therapy In a psychological sense blues, greens and muted tones that mimic nature can create a calm and serene space. When crisp white and neutral tones are used they help to open up the space and create a peaceful setting. By selecting light tones rather than dark, your mood will be uplifted and it will reflect back the natural light, giving the impression of a larger lighter space. www.vaultinteriors.com.au 1000 Hour celebrates 25 years and unveils new ambassador! 2017-08-03T06:03:23Z 1000-hour-celebrates-25-years-and-unveils-new-ambassador In celebration of iconic beauty brand 1000 HOUR turning 25, Tegan Martin has today announced that her mum, Cherie Martin, will be joining her as an ambassador for the brand. Australia’s number one selling at-home lash and brow dye kits have been a beauty secret that mothers have been passing onto their daughters for over a quarter of a century. Tegan Martin, former Miss Universe Australia and 1000 HOUR Ambassador says, “I remember as a teenager my mum and I dying each others lashes and brows, it was part of our special pamper afternoons. And, doing this shoot with her was so special too – plus so much fun. Doesn’t she look amazing!” 1000 HOUR Eyelash and Brow Dye Kit was the first product in the range, inspiring the brand name with results that lasted up to six weeks - or 1000 hours. Across 25 years the range has grown to include other DIY beauty products including artificial lashes, hair colour mascaras, sticks and powders, instant brow mascara and utensils designed to help enhance natural beauty. Cherie Martin, 1000 HOUR’s new campaign ambassador says, “When 1000 HOUR approached me to join the 25th birthday celebrations, it was a yes for me straight away. I have religiously used their lash and brow dye kits for as long as I can remember, I can’t actually think of a time when a packet hasn’t been in my bathroom cupboard.” Marketing Manager of Chemcorp International, the distributor of 1000 HOUR, Erica Galea says, “We’re really excited to have Cherie on board as a part of the 1000 HOUR brand. We really have her to thank for introducing Tegan to the brand all those years ago. It definitely goes to show that our mums really are our first beauty influencers. This partnership also accurately represents the first users and loyalists of the brand, as well as the next generation of beauty lovers. ” The 1000 HOUR range is available from Priceline, Woolworths, Coles, and independent pharmacies and specialist stores nationally and www.1000hour.com.au 1000 HOUR Eyelash & Brow Dye Kits RRP $18.95 www.1000hour.com.au New Mathletics Tri-Nations Challenge 2017-08-02T23:47:22Z new-mathletics-tri-nations-challenge Registrations are now open for Mathletics’ first Tri-Nations Challenge. The free to enter Mathletics competition between schools from Australia, New Zealand and South Africa will take place online from 14 – 20 August. Rebekah O’Flaherty, CEO & Executive Director at 3P Learning says, “The Tri-Nations Challenge is a new and exciting online maths competition that provides a great way to have a bit of fun while improving mathematical fluency for primary and secondary students. It also creates a sense of community as each student earns participation points that count not only towards their personal points total but that of their school. “Our Mathletics program is used by over 4 million students around the world, so we’re expecting some fierce competition between those taking part,” said Rebekah. The Mathletics Tri-Nations Challenge is open to students from Kindergarten to Year 10, with engaging activities appropriate for all year levels. Split into two rounds, students from registered schools will be able to access the program for a training period the week prior to the official competition. There are thousands of dollars worth of prizes to be won by the top schools and students. Key Dates: Registrations open: Now! Registrations close: 13 August 2017 Training Week: 7-13 August 2017 Challenge week: 14-20 August 2017 In addition to the online challenge, Mathletics has also provided the following free resources to ensure all students can take part in the challenge: - Mathletics Tri-Nations Launch Kit - Customisable reward certificates - Mathletics Reward System wall chart - Multiplication tables wall chart - Formulae and Laws factsheets - Mathletics art sheets About Mathletics: Mathletics is a captivating online learning space providing students with all the tools they need to be successful learners, both in the classroom and beyond. Powerful courses aligned to Australian Curriculum maths standards across the primary and secondary years, matched with dynamic tools and reporting for teachers. Mathletics supports and caters to each teacher’s unique blend of student-driven learning and teacher-led instruction. For registrations go to: http://mathletics.com/tri-nations For further information, images or to speak with Rebekah O’Flaherty, contact 360 PR: Rachel King – 02 9571 4448 – 0423 833 814 – rachel@360pr.com.au Australia's opportunity to lead the world in shark human management & ocean conservation 2017-08-02T20:00:00Z australias-opportunity-to-lead-the-world-in-shark-human-management-ocean-conservation Shark Shield is urging governments to implement an innovative technology solution to solve the serious shark problem in Australia. Statistically, shark attacks will continue to increase as our population rises along with our increased passion for the ocean. As a result, our country will continue to be branded as the shark attack capital of the world. Now is the time to change this. Shark Shield proposes world first innovation to re-brand Australia as having the safest beaches in the world. Shark Shield CEO, Lindsay Lyon, addressed the Committee on Friday afternoon at the Senate Inquiry into Shark Mitigation and Deterrent Measures. Lyon questioned why Australian governments have not moved forward with Shark Shield to implement its new Ocean Guardian beach barrier solution, stating this is scientifically proven technology, it is not science fiction. Lyon said, “We are amazed given the lives lost and community economic damage from shark attacks as to why there has been no interest in commissioning a pilot or test site for Ocean Guardian. It is based on scientifically proven deterrent technology that has been on the market for twenty years. The electromagnetic transducer has also been used in the medial industry with clinical studies showing it is safe for humans and animals. “Shark Shield is building the new Ocean Guardian products for the luxury yacht and commercial markets. At this point in time we are not progressing with solutions for the beach barrier community protection, as there clearly appears to be no commercial interest in a solution to protect beaches and the environment. “Shark Shield has delivered a global habitat changing technology; this is a significant opportunity for Australia to lead the world in shark human management and ocean conservation. We would hope that both State and Federal Governments would be interested in implementing this solution yesterday.” (Please see press release attached for more information) For info, contact Rachel King @ 360 PR: rachel@360pr.com.au | 0423 833 814 | (02) 9571 4448 Property Whispers register over 1,000 buyers 2017-07-26T00:30:00Z property-whispers-register-over-1-000-buyers Property Whispers, the home of off-market properties, has today announced that over 1,000 buyers have registered and over 200 matches have occurred since launching two months ago. This unique property match-making service provides agents with a new and cost effective method of sale for their vendors. Every property can start their ‘sales life’ on Property Whispers. Being the only portal exclusively dedicated to promoting off-market properties, Property Whispers is a unique listing tool for agents to use in discussion with potential vendors. The platform enables agents to reach beyond their existing databases, providing instant hot leads, simply by uploading their off-market listings. The Property Whispers platform offers agents a new and innovative way to list properties and save vendors expensive advertising costs. Agents and buyers are notified when a match is made, this reduces time and effort spent cold calling or emailing their databases and can potentially contribute to a quicker transaction. Key benefits for Real Estate Agents include: New and innovative way to list properties and save vendors money. New promotional platform for every listing to start their ‘sales life’. Reach beyond their own databases, Property Whispers has new buyers registering daily. If the property doesn’t sell off-market, the agent now has the listing and can have discussions with the vendor about alternative methods of sale. Brand building – promotional opportunity for agents. A three month obligation-free trial period is available for a limited time for all real estate agents who register online; those who choose to continue using the website thereafter pay an annual subscription fee. Register online to access Property Whispers: www.propertywhispers.com.au Winter prep for spring selling season 2017-07-25T05:32:01Z winter-prep-for-spring-selling-season Noticed that the local Bunning’s has been busier than usual lately? With Sydney experiencing one of the driest winters on record, Cameron Nicholls - Principal and Founder of Nicholls & Co Estate Agents, suggests it may be those prepping for a spring sale. Cameron Nicholls says, “It’s no secret that many vendors have the mentality that it’s bad to sell in winter and they won’t get as much for their home as they would have if they’d waited for the magic of spring. So, we’re urging those who are thinking of selling to use the last weeks of winter to get their homes prepped for sale so they can hit the market from September 1.” Cameron’s top 5 areas to prep this winter include: The Garage – This area is typically the dumping ground. Now is the time to get it organised, clean and demonstrate the functionality it deserves. There is nothing worse than seeing cluttered space – no matter what room it’s in. The Garden – Trim back the trees and consult your local garden centre to determine which plants will flourish and add colour come September. The Façade – Does your door need painting? Or the entire house? Now is the time to invest in painting your façade. Many think the warmer weather is best, but this only makes the paint sweat while drying. The Windows – Simply cleaning your windows can add value to your property, it’s amazing the difference clear glass can give to your home. It also shows to potential buyers that the home has been well maintained. The Gutters – Clear up the autumn leaf drop from your gutters. This is not only for safety and to prevent blockages but also to improve the look of the roofing. About Nicholls & Co Nicholls & Co is a boutique modern agency focused on the person first and foremost and then the property. They do not work with clients, they work with people. Through personal attention and connecting with people on a deeper level they are able to comprehensively understand how best to deliver the results desired. www.nichollsandco.com.au Invitation and media release: ADMA announces final wave of speakers for ADMA Global Forum 2017 2017-07-25T01:06:19Z invitation-and-media-release-adma-announces-final-wave-of-speakers-for-adma-global-forum-2017 ADMA announces final wave of speakers for ADMA Global Forum 2017 SYDNEY, 25 July, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) is pleased to announce the final list of speakers for this year’s ADMA Global Forum. The two-day conference will take place on 24 and 25 August at the Hilton Sydney. Once again, ADMA Global Forum, which aims to showcase the global leaders in their fields, is bringing together the brightest minds in marketing, media, technology, digital, tourism and even space exploration under one roof to highlight the need for cross-collaboration to deliver on excellent customer experience. “ADMA Global Forum has always sought to bring together the brightest minds and biggest influencers from all corners of the globe so we can have a full 360 view of best-in-class marketing and customer experience,“said Jodie Sangster, CEO of ADMA. “It’s clear that the CMO of tomorrow needs to look more broadly than marketing to develop wider business skills. Now more than ever, marketers are expected to be hybrids and multi-skilled in order to move into leadership roles. This why we have speakers like Naomi Simson, Founder of RedBalloon; Philip Corne, Executive Chairman of L Catterton (LVMH); and Joshua To, Design Director of VR, AR and US at Google, on this year’s program.” “This year, we wanted to push the envelope and get marketers to take themselves out of their comfort zones. In marketing, it’s important learn from every industry which is why our line-up of speakers include Jason Crusan of NASA and best-selling author, Matt Britton,” added Sangster. This year’s conference has been programmed to cover six streams and they are: Brand Building, Data-driven Marketing, Digital Marketing, Technology Marketing, Content, and Creativity & Innovation. ADMA Global Forum is the country’s largest marketing conference and attracted over 750 attendees last year. It provides attendees with exclusive access to international visionaries as well as local talents who are able to share firsthand their success stories and insights on the future of marketing. ADMA Global Forum 2017 keynotes include:- - Adam Stewart, Global Digital Director, Reckitt Benckiser (UK) - Allen Olivo, Silicon Valley Brand Marketing Executive (US) - Brian Morrissey, President and Editor-in-Chief, Digiday (US) - Fernando Machado, Head of Brand Marketing, Burger King (US) - Jason Crusan, Director, Advanced Exploration Systems Division for Human Exploration and Operations, NASA (US) - Jeanniey Mullen, Global Chief Marketing Officer, Mercer (US) - Jules Lund, Founder, TRIBE (AU) - Kerry McCabe, Founder, Unltd and CEO, PlayersVoice.com.au (AU) - Kylie Long, CEO, Peer Academy (AU) - Matt Britton, Best Selling Author, YouthNation (US) - Melanie van Rooy, Marketing Director, Makro (South Africa) - Naomi Simson, Founder, RedBalloon and NaomiSimson.com (AU) - Olivia Liang, Senior Product Marketing Manager, eHarmony (US) - Philip Corne, Executive Chairman, L Catterton (LVMH) (AU) - Rachel Botsman, Founder, Collab Lab (AU) - Steve Brennen, Chief Marketing Officer, Uber and Chairman, ADMA (AU) - Tim Mackinnon, Chief Marketing Officer, Ebay Australia (AU) - Tom Betts, Chief Data Officer and Member of Board of Directors, Financial Times (UK) - Tom Ewing, Senior Director, Digital Culture, System1 Group (UK) - Vittoria Shortt, Group Executive, Group Marketing and Strategy, Commonwealth Bank (AU) Other speakers include: - Alex Louey, Managing Director & Co-Founder, Appscore (AU) - Amanda Farnsworth, Editor, Visual Journalism, BBC News (UK) - Ananth Sarathy, GM of Digital, Woolworths (AU) - Andrew Reid, General Manager, Data Analytics and Insights, Ticketek Australia (TEG) (AU) - Ant Russell, Marketing Manager, Brand & Acquisition AAMI, Suncorp (AU) - Carlie Sidey, National Marketing Manager, Guest Experience, Toyota (AU) - Catriona Wallace, CEO & Founder, Customer Experience Futurist & Entrepreneur, Flamingo (US) - Dean Jones, Co-Founder and CEO, GlamCorner (AU)- Deeps De Silva, Head of Marketing APAC & Japan, Dropbox (AU) - Elaine Herlihy, Marketing Director, Paypal Australia (AU) - Joshua To, Design Director, VR AR UX, Google (US) - May Lilley, Senior Manager of Australia Destination Marketing, Vail Resorts (US) - Michael Leon, Global Creative Director, Sonos (US) - Nick Bell, Founder, WME and Co-Founder, Hosting Australia, Appscore (AU) - Richard Parker, Managing Partner, Edge Agency (AU) - Thoryn Stephens, former Chief Digital Officer, American Apparel (US) - Trisca Scott Branagan, Executive Director – Marketing, Deakin University (AU) - Trudie Newcomb, Vice President, Acquisition, Early Engagement and David Jones Strategic Alliance, American Express (AU) - Taryn Williams, Founder & CEO, TheRight.Fit and WINK and Board Director, Digital + Technology Collective (AU) Also for the first time, ADMA has partnered with Marketo to develop an exclusive preview of the conference a day before Global Forum 2017. The invitation-only event has been organised for senior executives and will feature a series of panel sessions with the conference’s international speakers. The full program can be viewed here with the confirmed list of international and local speakers. Further updates to the program will be reflected on the ADMA website. About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and is the largest marketing and advertising body in Australia. ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing. ADMA has over 600 corporate member organisations including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies. For more information, please contact: Jo Balfour jo@progressiva.com.au 0405 542 018 Shuba Paheerathan shuba@progressiva.com.au 0438 606 424 Shark Shield technology used at J-Bay to protect contestants 2017-07-20T05:24:37Z shark-shield-technology-used-at-j-bay-to-protect-contestants The world’s only scientifically proven and independently tested electrical shark deterrent technology is currently being used at the World Surfing League Championships in Jeffreys Bay. Shark Shield’s FREEDOM+ Surf units have been placed on the jet skis of officials to protect water photographers and contestants at J-Bay, including Mick Fanning. Lindsay Lyon, Shark Shield’s CEO says, “More and more event organisers are contacting us to purchase our new Shark Shield FREEDOM+ Surf units to prevent unwanted shark encounters at their competitions and we have a significantly better wide area solution in development.” Shark Shield is currently seeking investors to fund the commercialization of their new Ocean Guardian product, a long range shark deterrent. Powered by Shark Shield technology, the world first Ocean Guardian has the potential to provide a complete beach barrier, protecting surfers and swimmers alike. Based on 20 years of research the Ocean Guardian utilises a patented Metamaterial Electromagnetic Transducer, with expectations of repelling sharks within a 100-meter diameter of each unit installed. “We have the technology ready to go, it’s now funding the commercialization through investors or government orders. Our Ocean Guardian product has the ability to replace shark nets and drum lines around the world, stop culling, protect both humans and marine life while giving beachgoers the confidence to get back in the water,” said Lindsay. Shark Shield is seeking a $1M in investment capital to complete the commercialization of the Ocean Guardian, which will also be targeted at the global luxury yacht market, and will be partnering with independent scientists to further validate the company's own extensive testing. “We’ll be presenting to the senate enquiry into shark mitigation and deterrents an update next week on our progress with the hope that the government will come on board to support another world first from Shark Shield,” said Lindsay. For further information go to: www.sharkshield.com Styling The Heart Of The Home 2017-07-19T01:09:18Z styling-the-heart-of-the-home Media Release - 19 July 2017 The kitchen has long been considered the heart of the home by owners and designers alike. Whether you’re a chef or not, it’s the most important room of any home for practical reasons. This includes our human need to be nourished, no matter what age or social status, as well as our desire to socialise, entertain and congregate. Justine Wilson, Director and Principal Stylist at Vault Interiors, says, “Visually, kitchens are the stand-out showcase feature and talking point of the home. Especially in open plan interiors, this has been a resilient design trend over the last few decades. It’s usually the most expensive room to renovate, but the kitchen has the strongest impact on potential buyers when selling your home, truly elevating the value of the existing dwelling.” Justine shares her top kitchen styling tips: 1. Overall Style The overall tone of the home how you like to cook and entertain ultimately determines whether your cabinetry should have lots of detailing and handles, or if the look should be sleeker, handless and streamlined. If you are a creative cook, maybe a freestanding island isn’t for you as it’s harder to conceal cooking mess! Perhaps a bar height counter will work better. If you don’t cook much, you can afford to have higher maintenance (but timeless) materials such as marble counter tops. 2. Bench Tops Engineered stone and marble work well in both modern or classic look kitchens. Timber can be an affordable option and looks great in industrial or rustic style kitchens. Natural stone is stunning but can be expensive and probably not ideal for a bustling family kitchen. Stainless steel bench tops in a variety of textures is predicted to make a come back, along with tiled counter tops reminiscent of country houses with a modern twist. 3. Added Functionality Consider extending your kitchen to your alfresco area by including a servery window. You can even get the look by continuing the counter material externally so it’s visually cohesive. This is a perfect idea for entertaining and helps create an outdoor room. Consider also adding study nook to the end of the kitchen cupboard or next to the pantry joinery – or if you have the space, creating a butlers kitchen will also provide added function and storage. 4. Contrasting Palette Stick with more neutral and earthy tones for counter tops and combine with deeper cabinetry colours or tones to create a dramatic visual contrast. You can always change out cabinetry doors in the future easily enough, however, under mount sinks and integrated appliances can make it more costly and difficult. Think interesting hardware, bronze, brass and metal! 5. Accents Remember that colour accents and personality can be introduced through funky appliances like Smeg fridges, kitchen aid mixers and Delongi kettles and toasters, as well as feature pendant lights and accessories. www.vaultinteriors.com.au For further information, images or to speak with Justine, please contact 360 PR: Rachel King – 02 9571 4448 – 0423 833 814 – rachel@360pr.com.au Marin Software and Facebook Team Up for Live Webinar on Cross-Channel Attribution 2017-07-07T01:27:49Z marin-software-and-facebook-team-up-for-live-webinar-on-cross-channel-attribution Sydney, Australia July 7, 2017 — Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced an upcoming webinar with Facebook, Facebook + Google: Bridging the Search and Social Divide. The webinar will take place on Wednesday, July 12 at 3am AEST.  According to a study Marin Software conducted with over 200 digital marketers, not only does a combined search and social strategy lead to more purchases — users who click a search and social ad contribute approximately two times more revenue per click than users who click search ads only. As the two major platforms that represented 99% of revenue growth from digital advertising in 2016 in the U.S. alone, Google and Facebook now have targeting and ad formats for every step of the customer journey— providing digital marketers with increased opportunities to meet goals and objectives. The July 12 webinar will offer guidance for executing cross-channel advertising campaigns and cover solutions for measuring cross-channel success—including Atlas, Analytics, Offline Conversions, Facebook Pixel, and more. In addition, Marin and Facebook will provide insights into how a cross-channel marketing approach allows advertisers to measure performance accurately, and optimise and grow spend based on incremental revenue insights. “We’re excited to join forces with Facebook to educate search and social marketers on how to best grow revenue and gain efficiencies. Measurement is a vital component of a digital marketer’s arsenal, and it becomes even more important as more marketers focus on the customer journey instead of the channel,” said Brett Loney, Product Marketing Manager – Social at Marin Software. “As we continue to see non-stop innovation in the digital marketing space, the challenge for marketers becomes keeping pace and taking full advantage of all the latest tools and resources,” said Wes MacLaggan, Head of Global Marketing at Marin Software. “Marketers who focus on cross-channel capabilities and insights stand to gain a huge competitive advantage.  The webinar is on July 12th, 2017 at 3:00 am AEST. Sign up on the webinar registration page.  – ends –   About Marin Software Marin Software Incorporated’s (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit: marinsoftware.com.   Australia - Media Contact Chloe Tran 
That Communications Company E: chloe@thatcomms.com M: +61 405 955 025   Esstudio Galleria turns 5! 2017-07-03T05:10:15Z esstudio-galleria-turns-5 Five years ago dynamic duo Aleks Abadia and Jacqui Arnold, opened the doors to Chippendale’s first hair and beauty salon - Esstudio Galleria. To celebrate the team has unveiled their upgraded Chippendale salon and announced the upcoming launch of their new colour and beauty bar located in Parramatta, due for completion in July. The salon upgrade includes: A secluded basin area: Featuring lie flat massage beds for the ultimate comfort encased in a rose gold curtained off space, dimmed for a super relaxing experience. The round table has doubled: There are now two round tables in the main area growing our styling and colour zone from eight workstations to 18. Dedicated barber zone: The signature denim barber chairs have now been given their own zone and expanded from two to three chairs covered in Aleks’s signature denims. Soundproofing: The treatment rooms have been fitted out with theatrical soundproofing to ensure clients feel they have escaped from the hustle and bustle and truly relax and enjoy their treatment without interruption. State of the art lighting system: The responsive lighting system activates based on the movement in each space. This ensures optimal lighting to produce the high standard results the team has become known to deliver. A move to be a sustainable salon: Esstudio Galleria has become a member of Sustainable Salons Australia. They have introduced new measures to recycle 95% of salon waste and use eco-friendly brands including Pureology. Pony tails for kids with leukemia: Also a part of the Sustainable Salons Australia initiative. The hair team at Esstudio now offers clients opting for the chop the opportunity to donate their hair to make wigs for kids suffering from cancer. Esstudio Galleria is located at 5 Queen St, Chippendale. Appointments can be made at www.esstudio.com.au or P: 02 9698 1135. ReachLocal Launches ‘ReachDisplay GeoFence’, Harnesses Power of Geofence Technology to Track Measurable ROI 2017-06-29T03:55:08Z reachlocal-launches-reachdisplay-geofence-harnesses-power-of-geofence-technology-to-track-measurable-roi SYDNEY, Australia,  29 June, 2017: -- ReachLocal, a leader in powering online marketing for local businesses, today announced the launch of ReachDisplay GeoFence, a location-based mobile advertising solution that harnesses the power of geofencing technology and makes it accessible, affordable and quantifiable for businesses of all sizes. ReachDisplay GeoFence is the industry’s first ‘packaged’ geofencing solution that includes the benefits of location-based mobile marketing with the ability to track true conversions to see measurable ROI (return-on-investment). “Mobile advertising is an incredibly powerful tactic that every business should consider and ReachDisplay GeoFence is one of the most targeted, hyperlocal advertising strategies possible,” said Justin O’Sullivan, Managing Director of ReachLocal Australia. “This location-based mobile technology enables a business to define a specific, geographic area for displaying its ads on mobile applications, and then target customers in close proximity to their business which can lead to an increase of in-store visitors. It also puts a company in front of consumers where they are spending the majority of their time - on their smartphones,” said O’Sullivan. ReachDisplay GeoFence uses advanced location-based targeting technology to enable a business to pinpoint and target customers where and when products and services are relevant to them. This can be in close proximity to their store, showroom or business, however also at a complementary store or at a promotional event. Once a business sets up the ‘geofences’ for its campaign, consumers are targeted based on the GPS signals of their smartphone. ReachDisplay GeoFence also uniquely enables conversion zones that track offline store visits or physical consumer behaviour from mobile ads. This allows businesses to attribute walk-in customers and purchases directly to a ReachDisplay GeoFence campaign. It also intelligently tracks the impressions, clicks, calls, and online form fills from ads, so businesses can see all their leads and results from advertising in one place. According to O’Sullivan, Australian consumer shopping behaviours continue to evolve rapidly with growth in online and cross-channel shopping preferences and the prolific use of mobile devices in Australia. With the pending entry of Amazon into the Australian marketplace it makes it all the more important that local businesses play to their strengths and use the latest technology to attract customers. “As a result, geographically targeting customers across platforms has never been as critical as it is today, and it should not be costly or prohibitive for any business to take advantage of this new technology,” said O’Sullivan. Mobile devices are the most common way for a consumer to shop, browse or research a product or service online and Australia has one of the highest smartphone usages in the world at more than 80 percent[i]. “Customers are not only researching your product or service via mobile they are researching complementary products and services. As a result, it's important to also consider other businesses that may complement yours and target their customers as well. For example, a hairdresser can target a nearby nail salon or makeup store, so customers can see its ads and call for hairstyling services when they may be getting ready for an event or occasion. The possibilities are endless and savvy marketers will convert this technology into real sales very quickly,” said O’Sullivan. Pricing for ReachDisplay GeoFence starts from as little as AUD$500. Geofences can then be added or removed depending on budget and the audiences a business wants to reach throughout a campaign. For more information on ReachDisplay Geofence click here. -       END    - About ReachLocal: ReachLocal helps local businesses grow and better operate their business with award-winning lead generation and conversion technology, and expert service. A subsidiary of Gannett Co., Inc. (NYSE: GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information visit www.reachlocal.com.au [i] https://www.statista.com/statistics/257041/smartphone-user-penetration-in-australia/ New 1000 Hour Root Cover Up 2017-06-27T01:00:25Z new-1000-hour-root-cover-up Now you can say goodbye to dark regrowth and pesky grey hairs, with another quick and easy solution… 1000 Hour is excited to announce the launch of their new brush-on tinted powder for hair, 1000 Hour Root Cover-Up. Tegan Martin, 1000 Hour ambassador, recent contestant on ‘I’m a Celebrity Get Me Out of Here’ and qualified hairdresser, says that 1000 Hour Root Cover-Up “is the perfect hair product to use, between salon visits”. With today’s busy lifestyle, visits to the hair salon are becoming less frequent. Not by choice. 1000 Hour Root Cover-Up can offer a quick, affordable and effective solution, to re-growth, between visits. 1000 Hour Root Cover-Up is the latest hair essential. Quick and easy to use, the powder conceals and camouflages regrowth and grey hairs, instantly, allowing extended time between hair colouring, and minimising any unwarranted stress, from those dreaded, emerging grey hairs. The powder palette comes with an applicator brush, for buildable colour, ensuring natural and even coverage, and a no mess solution. “You’ll look fresh out of the salon, in an instant” adds Tegan. 1000 Hour Root Cover-Up is free from waxes and dyes, and formulated with reflective pigments that adhere to the hair, without leaving it sticky, oily or dry. 1000 Hour Root Cover-Up is water resistant and easily washes out with shampoo. Each pack contains 60 applications and is available in four beautiful shades: black, dark brown, medium brown and light brown/blonde. 1000 Hour Root Cover-Up is available now for a RRP of $14.99 at Priceline and online at www.1000hour.com.au. FORMER SAMSUNG AND OPTUS EXEC SPARKS ‘UPROAR’ 2017-06-22T04:20:38Z former-samsung-and-optus-exec-sparks-uproar Sydney, Australia, June 22, 2017 – Uproar Marketing today announced that it has officially opened its doors for business. The Sydney-based agency is led by former Samsung and Optus executive Brendan Sparks and will focus on small and challenger brands. The newly formed agency will offer a full suite of marketing services and solutions from a team of marketing professionals and promises a straight forward, no-nonsense approach that combines the strategy and execution that Sparks believes in sorely missing from current offerings in the market.   On why anyone would choose to hang out a shingle in a market currently perceived as saturated with a glut of agencies, all promising to make a difference, Brendan Sparks, owner and Managing Director, had the following to say:   “My perception of the current agency environment is that many of these businesses are more interested in building their bottom line than they are helping their clients to grow. Most especially, I’ve grown tired of ‘marketing lingo’ and an attitude to clients that largely ignores the journey many small and challenger businesses face, instead choosing to focus on the sexier and decidedly more lucrative elements of the marketing mix.”   “When Uproar was conceived, there were several things I knew I wanted to achieve. Firstly, create a full-service marketing agency aimed at small and challenger brands and the entire journey. It’s about getting the fundamentals right, not just the sexy stuff, which is more often than not also short-term. There is a time and place for SEO and digital agencies, but they don’t have the breadth of skill required to help challenger brands develop profitable businesses.”   “Secondly, I wanted to create a no-nonsense environment that was more about giving direct advice to clients and give small businesses access to experienced business builders that actually know what they are doing,” added Sparks.   Uproar’s model is quite simple and in keeping with this approach. Bring together some of the most successful marketeers in Australia, and at any given time, provide scalable solutions for small businesses no matter where they are at in their development, whether it be getting that first website up to some of the more sophisticated marketing services offered by Uproar.   Brendan Spark’s pedigree is evident. Having successfully navigated a 20+ year career spanning marketing services across the full B2C and B2B spectrum, the effusive father of two has worked for such notable IT/tech brands as Samsung, Belkin and Optus in senior management roles encapsulating marketing and sales.   Well-known in the industry, Sparks’ move to the agency world comes after such notable career achievements as launching 3D and Smart TV for Samsung and taking the brand to No. 1 in Australia for several TV segments. Other achievements included moving Optus into the dominant player for Satellite Telephony for Australia, as well as achieving No. 1 for Belkin’s mobile accessories in Australia.   When asked how he would describe his vision for the new company, Sparks commented:   “For me, it is all about satisfaction from a job well done. I was surprised to find so many small business customers that had been given recommendations by an agency for a solution or campaign that in the end delivered next to nothing. We are looking at long term growth and profitability for our customers – not just a few hits on a website. I can’t tell you how truly satisfying it is when a business you’ve been working with starts to achieve success,” he said.   Having grown up in a small town just outside of Tamworth, Sparks appreciates the plight of ‘challengers’ and is unashamedly direct in his interactions with clients.   “While I’ve been fortunate to have travelled the world and worked for some fantastic brands, I am still a country boy at heart. I think this has informed my no-nonsense approach and a preference to communicate on a level that de-mystifies the marketing process and helps our clients make smarter and more informed decisions,” added Sparks.   Uproar has also announced several foundation clients including Huepoint (commercial interiors), Louise Greco (fashion designer) and Impact (conveyancing) to name a few.  Brendan’s Career At a Glance   2014 - 2017: Optus - Marketing Director 2011 – 2014: Belkin – Head of ANZ Marketing 2008 – 2011: Samsung – TV Product Marketing Manager 2007 – 2008: Fuji Xerox Printers - APAC Marketing Manager 2002 – 2007: Canon - Group Marketing Manager 2000 – 2002: Konica Minolta - Trade Marketing Exec   For further information or to speak with Brendan, please contact:   Phillip Anderson Closer Communications 0481 866 036phillip@closer.com.au