The PRWIRE Press Releases https:// 2020-11-25T02:30:15Z Digital Marketing Agency - Traction Marketing is Launched 2020-11-25T02:30:15Z digital-marketing-agency-traction-marketing-is-launched The Stratigence Digital Marketing practice has continued to grown beyond initial expectations. Given COVID and the needs of kiwi business owners to prosper through digital channels Stratigence has decided to make it official and launch a new digital brand, Traction Marketing. Although Stratigence is not doing anything new here, it puts a face to the name of a dedicated digital team. And hopefully a little more personable too. The focus remains the same, the company believes that great evidence delivers superb strategy whatever the function. All the traction digital services start with research and and then continue with one or more of the following, website and mobile app design & development, Search engine optimisation, Market research, Google advertising, LinkedIn advertising, Email campaigns and Social media campaigns. What about Stratigence? There are no major changes. In recent years the brand has grown to encompass a variety of consulting services and with the launch of Traction this will be peered back to the original purpose of making Kiwi companies great with C-Suite consulting. The core of the work here is on Boards and as C-Suite flexible resourcing where Stratigence will step in to help companies in a part-time basis. The nature of this work is strategic whether it is mergers, acquisitions, exits, partnerships, technology, people and digital roadmaps. The companies Stratigence work with tend to have a global outlook and are often in the tech and engineering sector.  Stratigence Consulting Traction Marketing The Importance of Future Proofing Your Reputation While Building Your Brand 2020-11-24T02:01:20Z the-importance-of-future-proofing-your-reputation-while-building-your-brand A positive reputation is an asset for any leader in the public sphere, with bottom-line implications: the trust or distrust of your stakeholders makes a brand, business and/or a career in the public arena easier (or more difficult), more satisfying (or more frustrating) and more profitable (or more costly).  The “holy grail” for all professionals in the public eye is to “create” a reputation or enhance one. Of course, most reputations are probably deserved and have been created organically so the concept that a reputation might be “created” through a managed process leans more toward branding and an artificial construct of 'image'.  “Creating a reputation” therefore is a misleading phrase. A better one might be how to strategise for reputation, by setting reputation goals and investing long term to achieve them in a sustainable way, while at the same time building your brand.  Further, research shows that a public personality’s reputation grows positively on the back of how they deal with the challenges of their public life. So while reputation is partly about judgement and information it often is a product of direct or replayed experience. What a leader does, and how they do it, and how others then talk about it, matters above all else.  Unfortunately, most leaders and public personalities currently use “reputation management” only to mitigate damage during or after a scandal and crisis. However, it is crucial to establish, protect and manage your reputation before a crisis - when you have credibility and social capital in the bank.  Today, we’re excited to announce a big step towards doing that. Introducing INNURI. INNURI is the world's first personal and proactive reputation scorecard. An online, secure, anonymous and highly discreet self assessment that lets individuals - from senior company executives to politicians, faith leaders, celebrities, sports heroes, key opinion leaders and even influencers - take stock of the factors that could impact your reputation and proactively make the best choices for your future.   INNURI is in essence a proactive reputational risk analysis tool that helps you: - Pinpoint weak areas of focus and receive best in class strategies to build a positive reputation so that if there were a scandal, reputation capital is already built with the community.   - Measure 200+ traits against 6 major pillars of your reputational self - your personal and private life, your ethics, as well as EQ, leadership, persona and legacy.  - Learn how to use second order thinking to help guide your reflection, choices and action points.  - Get insights, tools, knowledge and support to build up your reputation positively and overcome trolling, cancel culture and negative attention.  The Benefits. Our research and insights have told us that our target audience - senior executives, corporate leaders, politicians, celebrities, influencers media, entertainment, sports personalities and cultural shapers - are now under increasing scrutiny from their stakeholders and that behaviour has become a part of the social licence under which brands, leaders and public personas now have to operate. What leaders and public personalities are waking up to is that their behaviour is now closely tied to their company's and brand’s bottom line. They’re realising the fact that they can’t get away with poor behaviour, neither can ignore any moral and ethical grey areas in their personal and working life. In turn, public personas want to have tools at hand to discreetly manage their reputation, pinpoint areas of weakness and reduce any risk that could potentially harm their income or lifestyle. The problem is many don’t know how to mitigate these moral and ethical dilemmas. They use brand reputation ratings and behaviour management courses - which do very little to address the personal choices leaders make that might impact on their reputation and that of their brands and companies they lead.  Current evaluations and training available in the marketplace does very little to enable self assessment and accountability. They also include ‘360° feedback tools’ which while incorporating peer assessments, only make respondents hide their true actions, choices and thinking for fear of ridicule and shame. What the marketplace has needed for a long time, is a discreet, non judgemental and private accountability tool that helps those in the public sphere measure both personal and public factors that could impact their reputation, and nurture the positive aspects to build one's reputation quotient. We listened and kept this feedback top of mind as we designed the benefits. What our members can expect to experience when they put INNURI’s insights into practice: - Enhanced competitive advantage (distinctiveness) plus better results when negotiating investments, fees and payment for services.  - Better access to capital, increased income and stability. - Strong peer and marketplace respect plus goodwill and a second chance when facing a crisis.  - The ability to weather market downturns.  - Sustainable partnerships and relationships plus increased trust, confidence, support and investment from key stakeholders.  An hour of your time for a lifetime of great reputation. INNURI’s Reputation Insights Scorecard (RIS) assessment uses psychology, EQ, brand management insights and personality science to guide your self assessment. Discover your reputational score and receive a results insights report that highlights strengths, blind spots, and how you could further enhance your reputation.  The RIS assessment measures over 200 traits and is a quick, proactive way to review and adjust the key components of your reputation in less than an hour. It’s discreet, anonymous and secure - and best of all, it’s available all year round. Reputation insights for executive teams at scale. INNURI is not only for individuals. Our corporate offering is aimed at companies, coaches, publicists, managers and HR directors who can now empower their clients and senior management teams with the world’s leading and best in class reputation scorecard. INNURI helps executive teams proactively manage their brand reputation, mitigate scandal and reduce risk. Seamless, private discretion that delivers reputational management insights at scale. The INNURI promise. INNURI is not about policing behaviour - because no else other than the respondent can assess themselves and see their responses. We don’t make available individual responses from anyone’s scorecard. INNURI is also not about telling you how to live; it’s about giving you pointers to think for yourself about your choices and ask yourself privately and honestly, which of these choices could harm your reputation. More importantly, what could harm your family, relationships, income and future. Then giving you the opportunity to act accordingly. Why wouldn’t you want to protect what you’ve worked so hard for? ________ INNURI’s Reputation Insights Scorecard is now available globally and takes just under an hour to complete. Clients subscribe to an annual membership and receive year round access to the scorecard, plus multiple resources to help grow and scale their influence and reputation. To sign up, visit www.INNURI.com. ___________________ Co-operational ecosystem resolves the local digital marketing clash between HQ and stores 2020-11-24T00:19:28Z co-operational-ecosystem-resolves-the-local-digital-marketing-clash-between-hq-and-stores Mobilosoft, the innovative software-as-a-service (SaaS) platform designed to centralise local digital marketing is expanding its my.mobilosoft platform to Australia and New Zealand after a successful trial.   My.mobilosoft is designed specifically for retailers with franchisees or independent store owners under a brand umbrella so that key operational functions, namely reputation management and presence management, can be performed efficiently and effectively via a central ecosystem.   Mobilosoft CEO, Georges-Alexandre Hanin, says the ecosystem is co-operated by brands and local franchisees (or store owners / store managers) eliminating a common pain point for businesses with multiple locations in multiple areas.   “We see business models like this struggle with local digital marketing around the world,” says Mr. Hanin.   “It comes with the fact that over the last two years franchisees have been more advanced than brands on local digital marketing, meaning that they have created their local pages on Google, Facebook, and even a local website.  And these pages do not always respect brand guidelines.  We also see franchisees and brands competing on local Ads buying (Google Ads, Facebook Ads) resulting in higher acquisition costs for both”.   In a market that is characterised by an increasing use of digital, consumers are demanding an enhanced web-to-store experience.  The my.mobilosoft platform and related tools are extremely well adapted to the “new normal” where COVID has meant adjusted store hours across states and suburbs, as well as unexpected stock shortages, are a daily challenge for retailers.   In Australia, meeting customer expectation requires store management teams to maintain numerous platforms like their Google My Business listings and reviews, Facebook pages, and their own store locator.  Mobilosoft makes it possible to manage all of these with a single tool.   “Mobilosoft allows brands to seamlessly maximise the visibility of local Search,” adds Hanin.   “With more than 50 per cent of all searches made on a smartphone on Google being local searches, stores need to be visible in the first three results and soon in the first result (as voice search is increasing).   “When properly managed a page location can dramatically increase on-line presence and drive more traffic inside stores.  As it is more and more complex to manage and takes a lot of time, a local digital marketing platform is more than ever necessary to outperform the competition,” says Hanin.   Australia’s leading auction marketplace, Pickles, has been using my.mobilosoft to manage its 30-location network of used vehicle sales outlets.   “Mobilosoft has helped us manage all our branch presence information on a single platform and improved our local SEO rankings,” says Pickles Chief Executive Officer, Bruce Maclennan.   Aside from managing location data, Pickles has utilised the platform to push out campaigns to its network and to manage incoming reviews, ensuring head office and the branches are accountable for the management of Pickles’ reputation.   This approach endorses Hanin’s view that brands should stop doing local digital marketing from the head office.   “Retailers and service providers should create a performing ecosystem where they can support local store managers (franchisees) doing their local digital marketing themselves.   “Brands know about digital marketing and brand guidelines, local knows about local sales plan and promotions.  Brands should provide content templates and local should activate according to what happens locally,” adds Hanin.   To facilitate their regional expansion, Mobilosoft has formed a strategic alliance with Refinery Lab PTY LTD, a marketing advisory firm that assists in the design and deployment of the Mobilosoft solution for Australian customers.   -ends-   About Mobilosoft   Mobilosoft is a SaaS platform for Local Digital Marketing.  It enables retailers organised in a multi-point of sale networks to optimise the management of the local pages of the points of sale on Google, Facebook, and the Store Locator of the retailers.  Mobilosoft offers an innovative concept in which the brand's head office organises shared management of Local Digital Marketing with its local managers. PEOPLE ARE OVERSPENDING ON FUNERALS DESPITE LITTLE KNOWN FREE SERVICE 2020-11-23T23:54:27Z people-are-overspending-on-funerals-despite-little-known-free-service Thanks to a little known funeral service, it’s now easier than ever before to get a fair funeral and stop overpaying for funeral costs. eziFunerals is a FREE online funeral concierge service that helps families get independent, transparent and trustworthy funeral services at a fair and affordable price. They help you shop around and compare funeral homes on service and price. Your’e in total control and get to save time and money compared to contacting funeral homes direct. Since launching in 2017, Australians have saved thousands of dollars on funeral costs by using eziFunerals to compare prices and select the right funeral director. According to Peter Erceg, Owner eziFunerals, “People organising a funeral now prefer to turn to independent sites like eziFunerals, rather than go directly to a funeral businesses". “Today’s funeral consumers expect to get fair treatment in the market place and avoid unscrupulous practices and dealings with funeral businesses. They expect a fair funeral market environment that facilitates and supports their consumer rights”, says Erceg. Empowered by eziFunerals, consumers are now much more equipped to do research and purchase a funeral that meets their needs. As a result, the big funeral chains are losing market share to smaller independent funeral homes who are much more flexible in meeting consumer needs.   Are you paying too much for a funeral? Check now, for free.   Step 1: Complete their online request form. Step 2: Once you answered a couple of basic questions, you will have the opportunity to compare quotes from multiple funeral directors.   About eziFunerals eziFunerals supports individuals and families cope with end of life decisions, death and funerals. We are an independent, Australian-owned and operated company. We are not part of any other funeral company. We do not conduct funerals. For more information call eziFunerals on 1300 236 402 or visit www.ezifunerals.com.au. Consumers dialling up dealers in record numbers, says WildJar 2020-11-23T23:35:46Z consumers-dialling-up-dealers-in-record-numbers-says-wildjar Australia’s leading call tracking and analytics company, WildJar, has reported an increase in monthly call volumes to car dealerships up 156% from the previous year.   The figure is based on call volumes from more than 600 dealers with WildJar experiencing the largest call volumes ever recorded across its automotive clients.   “Despite all the tools marketers now have it is the humble phone – a technology more than a century old – that is coming to the fore,” said WildJar Founder and CEO James O’Neill.   “Phone calls have become more important during the pandemic with showrooms closed to walk-ins and appointments. “Dealers have come to accept that customers are no longer coming into the showroom to start their purchasing journey. Instead, customers are doing most of their research (and decision-making) online, long before they enter a dealership. “The increase in call volumes reflects this transition with customers and dealers moving to e-commerce-based solutions. With the onset of COVID-19, this transition has been fast-tracked with dealers’ websites and their ability to handle customer calls being more important than ever. “Unlike online, if I’m talking to a salesperson, I have more of a connection with you through tone of voice and nuances – something not offered over email.” WildJar has nearly 5,000 customers with 35% of its business in the automotive sector.  It covers major manufacturers across the globe such as Hyundai, Bombadier Recreational Products, Toyota, BMW and Porsche. It also deals with auto groups such as IDOM, Tynan Motors, Car Giant, Von Bibra, Cricks Auto Group, Giltrap Group, Sime Darby Asia and the LSH Auto Group. It also has key integrations into third-party dealer management and attribution tools to manage flows and follow up leads such as Autogate, Saleshighway, FusionSD - AMS, Total Selling Solutions, Autoplay and AdTorqueEdge’s ALICE. WildJar’s software provides dealerships with the opportunity to see how much revenue is generated from each phone call. This in turn provides instant insights into which marketing efforts are driving phone calls and lead enquiries – and by default which ones are performing and which ones aren’t. WildJar also integrates with Google Analytics to ensure all calls that are tracked through a WildJar tracking number is pushed into Google Analytics as an event-based Goal. “When a customer calls, an Event will be sent into Google Analytics which will trigger a single, unique Goal conversion,” Mr O’Neill said. The WildJar platform also provides dealerships with the flexibility to automatically Tag which callers or tracking sources based on their purchasing intent, to integrate into Google Analytics. “This is extremely useful for businesses looking to track and manage their leads more efficiently within their reporting suite.” Mr O’Neill said that through its call tracking analytics, WildJar has discovered a blind spot for dealers when a customer transacts with them on their websites. “For dealers that are already tracking their inbound phone calls, we are seeing a large number of customers abandoning the ‘cart’ at purchase or deposit point and calling the dealership to complete the purchase over the phone,” Mr O’Neill said. WildJar’s technology provides the ability for dealers to ‘attribute’ offline phone calls to the customer’s online journey and help improve (and further prove) the strength of the e-commerce model, by showing that the ‘offline’ phone transaction started on the dealer’s website e-commerce channel. To learn more about the WildJar visit www.WildJar.com or call 1300 317 533 About WildJar   WildJar helps businesses become wildly successful by providing cutting edge voice and SMS solutions. Founded in 2016, WildJar has helped more than 4,000 companies worldwide drive revenue and connect their customer’s journey online to their purchasing behaviour offline. Finally, businesses and marketers have complete attribution and analytics to measure call outcomes and ROI. With WildJar’s Voice Platform, businesses get granular campaign attribution to understand why customers are calling, real-time intelligence about who’s calling and analyse what’s being said during conversations to improve outcomes. Event managers GUIDE to hiring outdoor digital screens 2020-11-23T05:57:58Z event-managers-guide-to-hiring-outdoor-digital-screens Being an event manager is a BIG responsibility. Knowing how to plan an event so that it runs smoothly can help save a lot of time and energy. Luckily, Running Boards has been delivering successful events and digital screens across Australia for over 10 years.There are lots of moving parts so let us help make hiring an LED outdoor event screen easy for you! Here is a list of things to consider. Event goals It’s important to consider the overall goals of your event.  Is it to sell tickets and raise revenue for artists or a charity? Create awareness for a cause or movement? Bring the community together for a Cultural Festival, Christmas Carols or New Years Eve? How can your event stand out and what will the drawcards be? Consider what success will look like for your event and how that can be achieved. Budget  Whilst budget can sometimes be a sticking point in conversation with suppliers, it’s important to provide one, so suppliers can work towards a goal and determine what can be supplied. This will also allow them to consider what extras they can provide in line with the size of your budget. It’s always best to give an realistic figure and build from there! Crowd size Events can be a few people to a few thousand people, it’s important to understand just how big your event will be. This helps in planning a space and logistics, helping suppliers understand what they need to bring. How many people attend? Event length? Supplier bump in times?  Supplier bump out times? (Crowds take time to disperse after a large event) Is there one area or multiple areas? Dates The date of your event can also be affected by other major events around it.Try holding a product launch on Melbourne Cup Day or AFL Grand Final Day!   Is this a major event date? Will it clash with anything else? Consider events such as AFL Finals, NRL Finals, Melbourne Cup Day and New Years Eve.  Space required Crowds need space – lots of space! Ensure there is plenty of room for attendees – consider entrance ways and exits.Also consider your Supplier, is there a separate entry/exit for suppliers or are they using the same ones as crowds? Bump in space and room required for vehicles and equipment setup, etc.  Power & electricity It takes a lot of brain power, man power and electrical power to run an event.If you’re using an established venue there will most likely be pre-installed power outlets for the event. If you are having the event on a football field or in a car park, you will need to hire generators to supply enough power for everyone. Large PA sound systems and digital event screens are power hungry by nature. 10 AMp (standard wall outlet) vs 15Amp (caravans) & 32Amp 3 Phase (industrial grade) Distance of power to the screens (within 25m). Keep your screen close to power, they don’t like really long distances. Food trucks on a separate circuit etc – it’s always good practice to keep the food trucks on a different circuit to the sound & outdoor digital screens – a burnt chip in a fryer could short circuit the entire event!) Security & Crowd Control If overnight bump In etc need to have security look after all vendors equipment etc Closing off streets or private property. Council approval & legals etc. Radio communication between event organiser and key team members. LED Screens Running Boards has two different sized outdoor digital screens which generally cover most uses. Digital Screen 6 (6 meters) is recommended if your audience is between 25-150 people.  Digital Screen 15 (15 square metres) is recommended for larger crowds over 150 people all the way up to many thousands!  NO white content. White content uses ALOT of power which can cause the screen to unexpectedly ‘spike’. This can put a strain on your power supply so it’s best to avoid full white backgrounds where possible. Time of day – is your event at night or during the day? The afternoon sun is a consideration when placing the screen. Audio/visual and content  Delivering the ‘content’ for an event requires technical specialists trained in technology, event experience and problem solving skills. Whilst a laptop may be enough for some smaller events, once you start having multiple performers and sources of information, such as cameras and sponsorship slides on your screen, you’ll need to consider how to smoothly transition from one to the other, and back! Live TV or Foxtel. Laptop. Live cameras (one fixed point). Video recording the event (for social media and performers showreels). Live cameras (roaming/wireless in the crowd). Vision mixer – to switch between Powerpoint slides & live cameras. Microphones? Speakers (consider how many people in the crowd – 10,100 or 1000?). Sound recording of the concert/event (to give to performers afterwards). Weather Despite the best of plans, Mother Nature always has a way of showing us who’s boss! If the event is indoors, then you’re in luck, but if you have a large scale outdoor event make some contingency plans in case of rain or bad weather. Keep an eye on weather forecast weeks or days out from the event. Please give your suppliers plenty of time if you need to reschedule or postpone the event.  Remember, your suppliers want you to succeed, they will generally work with you if you need to move the dates around because of weather. Website - https://www.runningboards.com.au/ Now, please sit back, enjoy your event, and the happiness it will bring to your community! News - https://runningboards.com.au/news-and-ideas/2020/11/18/event-guide-hiring-outdoor-digital-screens/ Tammy Hembrow Announces Global Digital Partnership with Miroma Project Factory 2020-11-23T04:05:33Z tammy-hembrow-announces-global-digital-partnership-with-miroma-project-factory Since launching her personal brand in 2015, world-renowned Tammy Hembrow has been focused on growing the self confidence of her worldwide community. Now with over twelve million fans across a wide digital ecosystem that encompasses exercise, nutrition, mindfulness, lifestyle, consumer choices and fashion, she motivates her followers to achieve their personal goals of health, happiness and strength.  Chosen for its extensive track record in developing commercial, health and wellbeing applications, as well as its access to the creative and marketing agencies within the Miroma Group, Miroma Project Factory has been charged with a raft of services that includes software development, UX/UI enhancement, e-commerce optimisation, paid media and strategic consultation. Together, they will spearhead the growth of Tammy Fit forming a strong, collaborative partnership with the local team to solidify its place in the fit-tech industry. “Tammy and her dedicated team are driving innovation across multiple segments especially in health and wellbeing. Working hand in hand, we could not be more delighted to support her international growth and trajectory through a broad scope of digital tools and platforms.” said Managing Director Miroma Project Factory Kat Jade Robinson.  “Tammy Fit is pleased to announce its partnership with Miroma Project Factory. Teaming up to provide a seamless user experience is an exciting development. I’m eager to see where this partnership takes us. 2021 is going to be a big one! ” added Tammy Hembrow. Investment in Australian Digital Advertising bounces back with 11.3% growth from previous quarter 2020-11-22T21:24:35Z investment-in-australian-digital-advertising-bounces-back-with-11-3-growth-from-previous-quarter-1 Monday 23rd November 2020: The Australian digital advertising market is showing green shoots of growth, recording an 11.3% growth from Q2 to reach $2,263m in Q3 ending 30th September 2020. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER), shows that all advertising categories have achieved growth after the pandemic induced declines of the previous quarter. Search and directories now represent 45% of all expenditure and $1,006m in the quarter ending September 2020; general display 38% and $871m; and classifieds 17% and $386m. The general display formats of video, standard display, and infeed/native advertising all experienced double-digit quarter on quarter recovery, growing at 11%, 10% and 19% respectively. Video advertising is shifting towards pre-pandemic results with CTV inventory experiencing the highest growth across digital screens. Gai Le Roy, CEO of IAB Australia commented: “It’s been a challenging year but the growth this quarter in terms of digital formats signals the industry is bouncing back. We are now entering what is traditionally considered the industry’s’ strongest quarter and we anticipate a continuation of the growth through to the end of the year.” Although the Search and Directories and Classifieds sectors were still down on the previous year (-6.9% and -11.5% respectively), General Display revenue was marginally up with a 0.9% increase assisted by the strong growth in video revenue. Additional findings from the IAB OAER Report from PwC for the September quarter include: Retailers remained the number one investment industry and FMCG advertising has broken into the top five industries for general display expenditure for the first time since June 2017 Advertisers’ buying preferences for content publishers’ inventory remained stable this quarter despite the uncertainty of the times, with 40% opting to buy via an agency, 16% direct, 11% via programmatic guaranteed and 33% via programmatic RTB/PMP. Investment continues to trend towards Connected TV, shifting share from both desktop and mobile devices. Mobile now represents 67% of general display advertising and 63% of search and directories. /Ends About the Interactive Advertising Bureau As an independent industry association with more than 150 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community. www.iabaustralia.com.au For further information about IAB Australia please contact: Gai Le Roy CEO - IAB Australia T: 0408 431 455 E: gai@iabaustralia.com.au Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au Agencies taking up WildJar call analytics in greater numbers 2020-11-19T21:42:02Z agencies-taking-up-wildjar-call-analytics-in-greater-numbers Agencies have a lot of tools at their disposal to track the success of any given campaign. And until recently there was very little tracking done of the humble phone call. But this has become more important during COVID with call volumes increasing significantly because of restrictions and lockdowns. WildJar, Australia’s leading call tracking and analytics company, provides businesses with the opportunity to see how much revenue is generated from each phone call. This in turn provides instant insights into which marketing efforts are driving phone calls and lead enquiries – and by default which ones are performing and which ones aren’t. WildJar Founder and CEO James O’Neill said monthly call volumes in one sector alone – automotive – had increased 156% year-on-year. “Considering all the changes in how we are targeted by brands, it’s amazing how a tool more than a hundred years old is still a vital cog in the marketing mix,” he said. “It was not that long ago that organisations measured everything else but calls. We now have the technology which enables marketers to understand where all their leads are generated from. “It is important because it is estimated there will be 169 billion calls into businesses from mobiles in 2020, with the majority coming from online searches and websites.” WildJar has already worked with several agencies to add WildJar analytics to their evaluation tools including Digital360, PHD, Resolution, OMD and McCann. And the list is growing quickly. WildJar seamlessly integrates into a number of marketing and CRM platforms to get a complete view of a customer. Some of these include Google Ads, Microsoft Ads, Facebook, Salesforce, Hubspot and a number of agency reporting tools. WildJar also integrates with Google Analytics to ensure all calls that are tracked through a WildJar tracking number is pushed into Google Analytics as an event-based Goal. “When a customer calls, an Event will be sent into Google Analytics which will trigger a single, unique Goal conversion,” Mr O’Neill said.   The WildJar platform also provides agencies with the flexibility to automatically Tag which callers or tracking sources based on their behaviours, to integrate into Google Analytics. “This is extremely useful for businesses looking to track and manage their leads differently within their reporting suite.” An added benefit of integrating WildJar is that many agencies are white labelling the software, providing an additional and recurring income stream. “Many bundle our technology as a value add into their existing offering,” he said. “This quickly adds revenue and value for our partners to prove their campaign ROI.” Mr O’Neill said the funding model varied depending on the size of the agency and their clients. “If an agency bundles us into an existing offering, it would cost their client around $50 a month. This provides their clients with access to all of WildJar’s integrations and the full suite of features.  “Of all our clients only about 20% are signed directly through us; and most of those are enterprise businesses.” WildJar has nearly 5,000 customers globally. Major clients include Hyundai, Swimart, Jax Tyres, BMW, Porsche, IDOM and Arcare. Resellers include Maven, Total Selling Solutions, LocalSearch, Aiims, AdTorqueEdge and Carsales. To learn more about the WildJar visit WildJar.com or call 1300 317 533. About WildJar   WildJar helps businesses become wildly successful by providing cutting edge voice and SMS solutions. Founded in 2016, WildJar has helped more than 4,000 companies worldwide drive revenue and connect their customer’s journey online to their purchasing behaviour offline. Finally, businesses and marketers have complete attribution and analytics to measure call outcomes and ROI. With WildJar’s Voice Platform, businesses get granular campaign attribution to understand why customers are calling, real-time intelligence about who’s calling and analyse what’s being said during conversations to improve outcomes. LUMINARY ADDS DYNAMIC DESIGN/UX DUO TO ITS TEAM 2020-11-19T02:28:21Z luminary-adds-dynamic-design-ux-duo-to-its-team Thom joins as Luminary’s new Design Director, while Josh will take on the role of UX Director, leading the agency’s growing UX practice. The pair have worked together for over three years at Avanade, and over that time have cemented their reputation in the industry as a formidable design team. They will work closely with Luminary’s Strategy Director, Emma Andrews.  “We are absolutely thrilled to have Josh and Thom join our team,” said Luminary CEO Marty Drill. “Over the past few years we’ve seen exponential growth in the demand for our UX design and strategy services as clients are increasingly seeing the value of laying solid foundations for their digital projects. With a larger UX design team, we’ll be able to expand our capacity to take on these sorts of engagements and help our clients lead the way in their industries. Both Thom and Josh are highly respected in the industry and we have plenty of exciting projects in the pipeline for them.” Bransom, who will head up Luminary’s design team, specialises in human centred design, user interface design and design systems. His most recent role was Design Practice Lead at Avanade. “I am extremely happy and proud to be part of the team at Luminary,” said Bransom. “The people and the agency values are everything that align with my morals and principles. I look forward to helping shape the way we approach our projects and deliver meaningful experiences.”  Smith, formerly Head of XD at Avanade, brings a wealth of UX experience to the Luminary team, including expertise in research, usability, interaction design and prototyping. Commenting on his appointment as UX Director, Smith said, “I've followed Luminary for a few years and love how vocal the agency is. I think it's an exciting brand to work for. I believe we have the potential for our design team and agency as a whole to become the best end-to-end agency in the industry, and I want to be part of that.”  About LuminaryLuminary is an independent Australian digital agency that has been creating award-winning experiences since 1999. With a portfolio that includes some of the most well-known names in the Australian government, retail and corporate sectors, Luminary’s offering includes digital strategy and transformation, UX design, development, hosting, and digital marketing. The agency specialises in the implementation of large-scale digital projects across leading DXP, CMS and headless platforms including Kentico, Episerver, Sitecore and Umbraco. Luminary’s guiding mission is ‘to make digital bright, and the human experience brighter’.www.luminary.com Global research reveals APAC online retailers leading in user experience (UX) but lagging in omnichannel capabilities 2020-11-18T21:00:00Z global-research-reveals-apac-online-retailers-leading-in-user-experience-ux-but-lagging-in-omnichannel-capabilities APAC ecommerce 2nd equal globally for user experience (UX) but only 14% of APAC online retailers offer omnichannel capabilities Australian online fashion store, The Iconic is top omnichannel marketing brand in APAC 19 November 2020, Sydney Australia: Digital retailers across the APAC region (Australia, New Zealand and Singapore) are offering shoppers a strong online user experience (UX), scoring 61% globally – second only to the UK (65%) and in-line with US brands, according to data from dotdigital, the leading omnichannel marketing automation platform. However, while UX performed well, online retailers still needed to improve their omnichannel marketing capabilities in order to capitalise on increased ecommerce revenues, which have been accelerated by Covid-19. Original research in the Hitting the Mark report, which benchmarks the digital marketing tactics adopted by 100 ecommerce brands around the world, shows while brands in Australia, New Zealand, and Singapore are making headway by tapping into customers’ demands for easily accessible communication, they are missing the mark when it comes to the basics when it comes to data use, personalisation, and integrated marketing communications. This means retailers could be losing out on online revenues at a time when ecommerce demand is soaring; the disruption caused by Covid-19 has accelerated the uptake of ecommerce globally, with online sales in Australia up 41% YOY.1 Australian online retailers need to improve data consent process Customer data is the oil that fuels excellent customer experience (CX) online, with demand for personalisation in online shopping journeys rising 123% in the last 6 months.2 However, of the 100 global brands featured in the report, APAC scored the lowest when it came to clear data consent criteria. Retailers need to work harder to make their Terms of Use and privacy policies more obvious at the point of subscription to improve integrity and customer trust – if a subscriber is well informed at the point of sign-up, they’re less likely to unsubscribe from marketing communications in the future. 80% of retailers in the region surveyed sent new customers a welcome email, but just 29% of brands optimised their welcome programme, meaning they are missing crucial opportunities to gather further customer information to power personalisation in future communications to drive conversions and improve sales. Omnichannel capabilities lagging Despite omnichannel experience being recommended by KPMG as a key investment for Australian ecommerce businesses to benefit from the upswing in online sales post-Covid-19,3 just 14% of businesses utilised omnichannel marketing tactics, 4% below the global average of 18%. Brands in APAC are still over-reliant on email to reach customers, with just 10% of businesses adopting SMS as a communication channel, with similarly low uptake of push notifications, missing the opportunity to communicate with the 24% of Australian shoppers who prefer to shop via mobile.4 Australia’s The Iconic leads the pack One retailer bucking the omnichannel trend is previous Hitting the Mark winner, THE ICONIC, which was listed as one of five top global brands for marketing communications. As the most downloaded fashion app in Australia, its use of push notifications was commended for using compelling content to drive shoppers back to the app time and time again. However, the brand was called out for a lack of live chat function to communicate with customers in real time. The top marketing brands in APAC are 1. The Iconic; 2. HipVan; 3. Cotton On; 4. The Warehouse and 5. CHARLES & KEITH. While globally 71% of brands have bots or dedicated customer service teams manning social media channels, providing an ‘always on’ service for customer queries, these channels were not widely adopted or utilised to their full potential in APAC. Given customers spend an average 3.5 times more with brands when they are engaged on multiple channels, retailers that don’t adopt a multichannel approach to their marketing campaigns will be missing out on substantial revenue. Aparna Gray, APAC Head of Marketing, at dotdigital commented: “It’s great to see APAC brands making significant progress in improving customer experience, however, currently they aren’t setting the bar high enough for a customer-centric strategy. The ultimate customer experience – the one that exceeds customers’ expectations and drives sales – is created when brands combine customer data with omnichannel journeys and user experiences.” “Brands are working hard to gain customer confidence and acquire data, but they’re stumbling at the final hurdle. Data drives relevancy which improves experience and keeps shoppers engaged. Retailers need to review their marketing operations to ensure they aren’t missing out on a large chunk of potential revenue in a market that is rapidly accelerating as a result of Covid-19,” Aparna concluded. For more actionable insights on the strategies ecommerce professionals and marketers are utilising globally, and what this means for retailers and business leaders looking to build these capabilities into their operations, download the full report: Hitting the Mark, Global Ecommerce Benchmark Report 2020 -ENDS- Notes to Editors: Australia Post 2020 Ecommerce Industry Report True Fit 2020 KPMG Insights 2020 Coronavirus Retail Survival and Revival Deloitte Mobile Consumer Survey 2019 Report Methodology dotdigital’s Hitting the Mark benchmarking report looks at the tactics ecommerce brands should be adopting to overcome key marketing challenges. Spanning across three continents and 12 countries, it scored 100 brands against criteria ranging from email best practice to omnichannel adoption and user experience. Every brand was randomly selected and objectively scored depending on their adoption of these tactics. Marketix Publishes Australian Organic Traffic and SEO Marketing Statistics Research 2020-11-17T02:24:18Z marketix-publishes-australian-organic-traffic-and-seo-marketing-statistics-research Marketix, a leading SEO Agency in Sydney have published research on Organic Traffic and SEO Statistics for Australian Businesses. According to the research, the average conversion rate for Organic Traffic is 16%, firmly beating the 1.7% conversion rate for traditional outbound methods with Google share of search engine traffic in Australia at 94.24%. The research and statistics highlight that Organic Traffic produces not only higher-conversion rates, and reduced sales-cycles –  But also gives Australian businesses the opportunity to become astute leaders in their industry by absorbing the market share of consumers searching for their products and services. Key Organic Search Highlights: 1. As of November 2020, Google share of search engine traffic in Australia is 94.24%. 2. The average conversion rate for Organic Traffic is 16%, firmly beating the 1.7% conversion rate for traditional outbound methods. 3. Over 3.5 Billion Searches are completed every single day on Google.  4. The average Click-through-rate (CTR) for the first position on Google is 28.5%.  5. Only 2.6% of Searchers Click Through on a Google Ads (Adwords) result.  6. Over a third of search queries are “long-tail” keywords.  7. Organic Traffic is 3x more effective at converting traffic compared to Social Media traffic.  8. Organic Traffic provides Faster and Simpler Sales Cycles. Shoaib Mughal, Director of Marketix says that "Search Engine Optimisation is an essential part of your Digital Marketing mix and should be considered as a priority for businesses looking to grow and compete in their respective markets." Reach out if you’d like to learn how Marketix can help you accelerate your growth organically. Full Research, Citations and Sources: https://marketix.info/blog/seo-statistics-australia-2020/ LinkedIn: https://www.linkedin.com/pulse/organic-traffic-seo-statistics-australia-20202021-shoaib-mughal/ Dentsu Qld wins Aveo business following a competitive pitch against eight other agencies 2020-11-16T21:19:09Z dentsu-qld-wins-aveo-business-following-a-competitive-pitch-against-eight-other-agencies Chris Ernst, Managing Director of dentsu Queensland, announced today the agency has won the Aveo Group account. This win followed a competitive pitch against eight other agencies, down to a shortlist of three including Zenith and the incumbent, Sandbox. Billings are undisclosed, but substantial. Aveo is a leading player within the retirement and aged care category with over 16,000 residents housed in one of 94 diversified communities Australia-wide.  The company vision is to become Australia’s leading and most innovative senior living provider.  The vast majority of its residents live within fully independent accommodation.  Dentsu Qld pitched for the business together with Carat, iProspect and dentsu Analytics.  Dentsu’s full-service PR agency, Haystac, already handles Aveo’s communications. The account was won following a response that was integrated by design based on quality insights, and a strong strategic platform.  Stephen Gook, General Manager, Marketing at Aveo said, “Dentsu have a depth of capability that will help drive our marketing activity forward and support our business’ growth plans. Our category is going through significant change at present and we expect the partnership with dentsu to be of great benefit to us through the coming years.”   Chris Ernst said, “We’re thrilled to be partnering with Aveo in what’s an incredibly exciting time for their business. Stephen, Carl and the team led a great pitch process and we had a lot of fun building and delivering the response. We can’t wait to get started.” In a further announcement, Kayla Enter has been appointed Client Partner, iProspect Brisbane. Kayla joins from Flight Centre where she led the 17-plus digital media team across performance, DDM, analytics, marketing automation and WSM.  Prior to her four years with Flight Centre, Kayla was Performance Manager with Columbus Australia.       “Kayla’s arrival is perfect timing.  The growth of the agency from recent new business wins and other staff appointments this year means we are well placed to bring our energy and talent to face any challenges, and support our clients in every direction,” Ernst added. Perfect Start Challenge: An interactive quiz to enhance pet parenting 2020-11-16T00:07:38Z perfect-start-challenge-an-interactive-quiz-to-enhance-pet-parenting This quiz was developed, by digital growth consultancy - alphawhale, who aimed to humanise the experience of educating Pet Parents on essential information in an engaging manner. Doing the best to care for our pets is more important than ever, with a significant influx of ownership during the COVID-19 pandemic. ROYAL CANIN® - Perfect Start Challenge, both puppy and kitten, involves a series of multiple-choice questions, informing participants on unique needs and developmental stages of a pet’s health. A Nielsen study found only 25% of all first purchased food for kittens is kitten food, and 40% of puppy food is for puppies. The quiz is available for a limited time, in conjunction with the offer of Double Brand Cash on selected ROYAL CANIN® premium food purchases, saving 30% on a future shop. Pet Parents can also book a free initial health check for their puppy or kitten at PETstock Vet where they can collect a 50% off voucher for their first purchase of ROYAL CANIN® Early Lifestage products, exclusive to PETstock Vet. Players can test their pet knowledge on PETstock’s website and selected social media channels. Their scores can also be shared with friends, allowing the option to compare results and learnings. Director of alphawhale, Nick Montagu, expressed the aim to “create an experience that invited people to learn and share this with others. We believed that overwhelmingly, pet owners want to do the right thing. If more people were aware of the problem, they would naturally make better choices. To work with two major brands who care deeply about animal health and welfare is an amazing opportunity”. Dion Collard, Head of Marketing Operations and Communications at PETstock, supported this statement mentioning that "feeding the incorrect diet can lead to debilitating health issues throughout their life. That’s why we’ve created the ROYAL CANIN® Perfect Start Challenge to educate new pet owners and prevent costly issues down the track". To find out more information and take the ROYAL CANIN® - Perfect Start Challenge, visit the PETstock website for both the puppy and kitten quizzes. FutureBrand Country Index reveals resilience during year of global crises 2020-11-12T01:01:03Z futurebrand-country-index-reveals-resilience-during-year-of-global-crises ●      Index is most comprehensive and only one of its kind, conducted six months into global coronavirus pandemic ●      Key findings include Japan securing #1 country brand spot for third time; New Zealand topping new list of best handlers of coronavirus; and the UAE entering top ten as Middle East improves global standing FutureBrand, the global brand transformation company, has today launched its 2020 Country Index, providing in-depth and nuanced rankings of global country brands. Conducted six months into the coronavirus pandemic, the Country Index (Ci) reveals unexpected resilience during a year of crises.   Japan retained its #1 spot in the rankings, a position it has held since the inaugural index was launched in 2014. It was joined in the top five by Switzerland, Germany and Canada, with the UAE and New Zealand entering the top ten for the first time in 9th and 10th place respectively.   The U.S. and U.K. retained spots in the top twenty, despite a year marked by political tensions and, of course, the continuing fall-out from the coronavirus pandemic. Each country fell just one place in the rankings, taking 13th and 20th place respectively, indicating robust country brands in the face of crises.   New to the Ci for 2020 is a swathe of questions relating to coronavirus, including a ranking of the best handlers of the coronavirus pandemic. New Zealand secured the top spot in the list, followed by China in 2nd place and Germany in 3rd place. Interestingly, “don’t know” took 4th place, with qualitative data from respondents indicating more time was needed to properly assess the success of different governmental strategies. South Korea rounded out the top five.   FutureBrand Australia CEO Rich Curtis commented: “In a year like no other, the FutureBrand Country Index 2020 continues to demonstrate how the drivers of success for any country's brand are not simply financial. Now more than ever, 'quality of life' is the key to unlocking not only travel and tourism potential, but also the possibilities that come with trade and investment."   "If COVID has taught us anything, it's the value of resilience for any brand. It's a characteristic that has helped Australia's country brand move up the rankings this year, although issues associated with 'quality of life' attributes and 'environmental friendliness' are likely what are keeping Australia's brand from making a return to the top 10.”   This year’s index once again goes beyond GDP, taking into account metrics such as Quality of Life, Value System and Heritage and Culture to inform the country brand rankings. As in previous years, it is clear a country’s global standing correlates to more than just GDP – 2020’s Ci revealed that perceived Quality of Life is the biggest driver of confidence in a country brand. This more nuanced index of global country brands therefore offers fresh insight into challenger country brands, which may yet be unclear from their economic standing.   The Ci draws on qualitative and quantitative data gathered from over 2,500 influential individuals, including chief executives, civil servants and other high-ranking professionals across the globe. Crucially, each individual surveyed by FutureBrand’s research partner QRi Consulting has travelled internationally in the last two years and has either visited or is familiar with the countries they rated.   Further headline findings include:   ·        The regional advance of the Middle East: the UAE has climbed 10 places since 2014’s index, with Qatar and Oman also improving their rankings. The region’s strongest metrics are Business Potential, Made In and Heritage and Culture. ·        The regional advance of Africa: all countries in the region have improved their rankings, with Angola, Kenya and Algeria emerging as three of the top five risers globally. The region’s strongest metrics are Tourism, Made In and Heritage and Culture. ·        New York held onto its spot as the most influential city in the next three years, followed by Beijing and Washington in 2nd and 3rd place. London and Tokyo rounded out the top five.   ***End***   For interviews with Rich Curtis please contact:   Angela Cross, pilotPR angela@pilotpr.com.au or 0412 929 397   For interviews, commentary, opinion pieces and imagery please contact TDC:   Alice Pickthorn Senior Account Executive, TDC PR futurebrand@tdcpr.com + 44 (0) 7967 550 463   About FutureBrand:   FutureBrand is the global brand transformation company. FutureBrand Group is part of the Interpublic Group and includes FutureBrand, UXUS and Hugo & Cat. Through branding skills and foresight, we help companies create the future for their brands and businesses.   Around the world, we combine strategic thinking and creative inspiration to help our clients create, build and manage brands. Whether branding a company, a product, a service or a movement we believe that great results can only be achieved through a combination of inspiration and collaboration.   We work in over 22 markets around the world with clients such as Merck, Nestlé, Danone, Zurich, American Airlines and Bentley Motors.   Methodology   For the Country Brand Index 2020, FutureBrand worked with QRi Consulting, its international research partner who has more than three decades of experience in brand strategy. As such, the research is generated from a globally informed audience of frequent flyers who evaluated the image and reputation of the World Bank’s top 75 countries by GDP.   Some 2,500 interviews were conducted with – among others – CEOs, C-suite, MDs and top-level civil servants from across the world, each of whom rated seven countries they were familiar with, making this report uniquely informed and invaluable.   Fieldwork took place between September 2 and September 11, 2020