The PRWIRE Press Releases https:// 2020-07-13T23:03:39Z Eyeota announces first social audience targeting partnership with Amobee in APAC 2020-07-13T23:03:39Z eyeota-announces-first-social-audience-targeting-partnership-with-amobee-in-apac — Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its audiences are now available for activation on social networks through a unique partnership with Amobee in APAC.    Eyeota leverages Amobee’s identity graph to map Eyeota user attributes to mobile IDs, enabling marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is also available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA).    Eyeota’s Audiences fuse demographics, behavioral and psychographic attributes from qualified data providers to create unique audience segments for advertisers to engage with consumers throughout each stage of the customer journey. They are composed of more than 4 billion unique user profiles across more than 1,300 audience segments, covering 17 vertical and seasonal audience categories.   According to eMarketer, more than three billion people worldwide will use a social media network at least once per month this year. Brands and advertisers benefit greatly from combining audience activation across both social and programmatic advertising channels. This allows marketers to maintain consistency across multi-channel audience targeting, track audience-level frequency and benchmark audience response results to optimize future campaigns.    Jimmy Aoun, Business Development Director, ANZ at Eyeota said: “Social is a crucial component of almost any marketing plan today. This newly formed partnership with Amobee now enables our buyers to seamlessly extend their active programmatic audiences to highly  sought-after engaging environments like Facebook, Instagram, Twitter, Snapchat and Pinterest. It also empowers marketers to curate a more robust audience targeting strategy, tapping into new consumer behaviour signals beyond social activity, for example offline transactional spend patterns and unique B2B data points.”    “Eyeota’s international roots and strong understanding of audiences across the world made them a natural partner for Amobee to further expand our social audience activation deeper APAC,” said Liam Walsh, Managing Director of Australia at Amobee. “We are proud to integrate Eyeota with our best-in-class technology for advertisers to develop a truly unified campaign, reaching their target audience across multiple digital environments.”    This unique partnership deepens Eyeota’s relationship with Amobee in a global capacity, expanding Eyeota’s audience solutions into additional, rapidly growing social network channels including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee advertising clients are now able to tap into Eyeota’s deep audience insights on social channels in order to better plan and optimize holistic campaigns.     Recognized as a Leader in the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee provides clients with solutions to drive results in any format across any screen to better reach desired audiences and business results. Amobee unifies TV and digital to provide agencies and leading brands with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee works to enable media companies with sophisticated audience-based planning technology that helps meet the goals of marketers most efficiently while allowing media companies to manage the new business and technical complexities they face in a converging world. To learn more about Eyeota and Amobee social audience activation, please reach out to datadesk@eyeota.com.    Tradie hires Inspired Unemployed to launch new Body Spray range via The Incubator 2020-07-10T03:25:12Z tradie-hires-inspired-unemployed-to-launch-new-body-spray-range-via-the-incubator Tradie’s series of 15 second Body Spray TVCs show these best mates deeply enjoying each other’s scent in a locker room. “Having these two front our new Tradie Body Spray is perfect,'' says Ben Goodfellow, Tradie founder. “They’re such naturals; within 5 minutes the scripts were out the window. I’ve always our brand ambassadors should be people any Aussie would want to have a beer with, and I certainly want to have a beer with these guys!” Rising stars of The Inspired Unemployed, 25 year olds Matt Ford and Jack Steel are besties from Sydney, with a passion for surfing, snowboarding and generally goofing around. Their scruffy good looks and self-deprecating humour have seen them grow an impressive following of more than 435k on Tik Tok and 370k on Instagram in the past 18 months. Thanks to their unique style of whacky physical humour, collaborations with brands such as Fendi, GQ and the Aria Awards have seen the boys become hotly pursued talent, who are these days far from unemployed. “Working on this project with Tradie turned out to be one of the better collaborations we have done so far” the pair said of the shoot. “The guys gave us a tonne of freedom and let us push the boundaries a lot with ideas and acting, which we find creates a much more authentic result and is how we normally like to work. It definitely helped that everyone on set were bloody legends to work with too, which always makes for a better result.” Kyran Docker, Creative Director at The Incubator was quick to sing their praises too. “Funny is in their DNA. We barely needed to give them any direction, they just instantly got what we were trying to do and ran with it.”  The new 15 second spots will air on National TV from this weekend. Sniff them out here:   Date Night: https://youtu.be/WedQgQYKf58Twenty Four 7: https://youtu.be/DkX8fyq2BHQWorkout: https://youtu.be/oRLoabx0Svk Credits Client - Tradie  Tradie Founder - Ben Goodfellow Tradie Brand Manager - Simone Hyde Creative Agency - The Incubator Account Director - Jeremy Walsh Creative Director - Kyran Docker Writer - Alison Rentoul Production Company - Plot Media Producer - Virginia Kay Director - Nicholas Clifford DP - Max Walter Editor - Luke Dickinson Colour Grade & Online - Manimal Post Sound Design - Dead On Sound IAB Australia calls for digital industry to adopt transparency standards 2020-07-08T23:00:39Z iab-australia-calls-for-digital-industry-to-adopt-transparency-standards-3 Thursday 9th July 2020; SYDNEY: Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations. According to Jonas Jaanimagi, IAB Australia’s Tech Lead, standards already exist which would address the transparency issues that were broached in the recent ISBA report. “The product and technical specialists in our industry have all mutually agreed protocols and standards that enable transparency through the supply chain, however the wider industry has shown minimal genuine interest in investing the engineering time and effort required for full adoption. Buyers need to be better supported, educated and made more aware of what standards and best practices are currently available for them to utilise.” “It’s time for all to recognise that the full adoption of these IAB Tech Lab standards requires more than just technical consultation, there also needs to also be an accompanying commercial and product awareness of why these standards and best practices are so critical and why they should be widely adopted and made more available to all and any programmatic buyers.” said Jaanimagi. IAB Australia has identified five clear areas that should be actioned today: Mandatory and immediate adoption of sellers.json & SupplyChain Object standards by all SSPs, DSPs and Ad Exchange vendors. Widespread industry adoption of IAB Tech Lab Taxonomies and the IAB Tech Lab Data Label to provide standardised and consistent language for vendors, agencies, and publishers to utilise in all campaign reporting. DSPs should prioritise Supply Path Optimisation and related best practices whilst also insisting upon always using separate trading seats for each of their clients to improve reporting, minimise bid duplications and improve the overall efficiency of RTB. The industry should review the inclusion and adoption, and logging, of some form of transaction ID (similar to the source.tid) within the OpenRTB protocols to enable cleaner retrospective audits. Industry-wide standardisation of essential T&C’s with ad tech vendors and the mutually agreed permissions access to data between publishers, SSPs, DSPs and agencies - to build upon the recommendations included within IAB Australia’s AdTech Buyers Guide. Amit Shetty, Senior Director of Product at IAB Tech Lab commented that “sellers.json and the SupplyChain Object when competently utilised together with ads.txt will provide buying platforms (DSPs) and intermediaries full transparency into the origins, paths, and legitimacy of ad inventory. “These standards will help to support more efficient supply path optimisation (SPO), which can help buyers prioritise spends through better informed or preferred paths - and can also assist in blocking impressions passing through intermediaries they may not be comfortable with,” added Shetty. According to Matt Rowley, CEO of Pedestrian Group and Chair of IAB Australia, the ISBA report findings showcase why it is so important for all in our ecosystem to adopt the IAB standards. “Brands who take the time to actively engage with the ADAPs and adopt the IAB recommended standards will immediately be able to track campaign impressions from end to end of the digital supply chain. Knowledge is power,” said Rowley. Industry transparency standards and the five action points will be discussed in an IAB Australia webinar on Transparency, Brand Safety and Ad Fraud on Thursday 9th July at 11am. Additional resources detailing transparency standards and best practice: Industry Tools Standards & Initiatives That Can Aid Transparency Australian Digital Advertising Practices IAB Tech Lab Standards /Ends About the Interactive Advertising Bureau As an independent industry association with more than 150 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising. IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, IAB Tech Lab standards (https://iabtechlab.com/standards/), standardising terminology and supporting the broad media and marketing community. www.iabaustralia.com.au For further information about IAB Australia please contact: Gai Le Roy CEO - IAB Australia T: 0408 431 455 E: gai@iabaustralia.com.au Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au DORON POZNIAK JOINS SILVER TRAK DIGITAL 2020-07-08T22:21:05Z doron-pozniak-joins-silver-trak-digital As part of the company’s continued expansion into new markets Doron Pozniak, one of the sports and event marketing industry’s best-known and respected professionals, has joined Silver Trak Digital as corporate sales executive.   Pozniak is known as a highly accomplished and performance-focused sales manager with over thirteen years of proven successes in delivering a wide range of live distribution, archive and production services for high profile media organisations.    Most recently Pozniak enjoyed considerable success as sales manager with IMG Media where he was solely responsible for managing sales of IMG Media live broadcasts and their programming catalogue for events and organisations including Wimbledon, The English Premier League, English FA Cup, Italian Serie A soccer, The Open Championship, Rugby World Cup and the Olympic Archive.   He also played a major role in negotiating and concluding the Football Federation Australia six year live rights agreement and set up Silver Trak’s own Media Room asset management system within IMG in order to deliver critical broadcast files to clients around the globe.   Silver Trak COO Christian Christiansen said, “Doron has a proven track record of marketing and selling sports archives, driving business growth and forging strategic alliances with key sporting federations throughout the world. He is widely recognised for his commitment, integrity and focus on achieving consistently outstanding results. He is a great asset and addition to the Silver Trak team.”   Having launched Media Room version 3, a great tool for sporting organisations, events and codes wanting to take increased control of their own content so they can monetise it and engage with their audience in new and exciting ways, Pozniak’s appointment comes at a key time within the sports industry.   As a result Pozniak’s new role at Silver Trak sees him working alongside Chiristiansen to nurture relationships, develop new opportunities and promote Silver Trak Digital solutions - in particular the highly-acclaimed Media Room 3 - through his global sporting club and association network.   On his new appointment Doron Pozniak said, “Silver Trak Digital are game-changing trailblazers in the world of digital content management and distribution and Media Room 3 is a simply brilliant asset management solution. Joining Silver Trak now at this time when the sports media technology landscape is changing at a rapid pace is not just exciting but an incredible opportunity.” FutureBrand Australia CEO Rich Curtis Acquires the Global Branding Company’s Australian Operations 2020-07-08T00:41:06Z futurebrand-australia-ceo-rich-curtis-acquires-the-global-branding-company-s-australian-operations Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, American Airlines, Coutts, Bhutan, Tourism Australia, Public Transport Victoria, Cricket Australia and the Big Bash League, London 2012 Summer Olympics and Sydney 2000 Summer Olympics. “I’m excited to be making the FutureBrand business in Australia my own, and I’m confident we have the platform and people we need for the new decade. Simply put, I liked my job so much that I bought the company,” said Rich Curtis, CEO of FutureBrand Australia. “Now more than ever, Australian businesses are looking for guidance and support on transformational challenges and these are the brand challenges on which we’ve proven our worth for the last 20 years. Our brand transformation offer is only becoming more relevant as businesses look for more creative ways to fuel growth. Being locally-owned creates further opportunities for the business to invest and grow, and of course, our clients will continue to benefit from our global outlook and collaboration with the FutureBrand family.” “Rich’s experience in the Australian market gives me every confidence that the change of ownership will offer the right springboard for continued success. It will enable Rich and the team to continue to tap into local creativity and expertise while still making the most of FutureBrand’s global network and transformational capabilities,” said Nick Sykes, Global CEO, FutureBrand. The new ownership came into effect on 1 July 2020. FutureBrand Australia’s clients include AirTrunk, Commonwealth Superannuation Corporation, Flight Centre Travel Group, Football Marketing Asia, Luye Life Sciences, New Zealand Natural, New Payments Platform, nib, Orygen, Vocus and Zenitas.   ###   About FutureBrand FutureBrand is a global brand transformation company. Based in the world's most exciting cities, we are a diverse and entrepreneurial group of brand, creative and experience experts. We help businesses grow even when times change by better connecting brand purpose to everyday experience.   Carat retains Tip Top Bakeries continuing a twelve-year relationship 2020-07-07T22:40:38Z carat-retains-tip-top-bakeries-continuing-a-twelve-year-relationship Following a relationship spanning twelve years, Carat has been re-appointed to the Tip Top Bakeries account – a division of George Weston Foods Limited.  Billings for the account are undisclosed.   Tip Top Bakeries bakes in excess of one million products a day for Aussies to enjoy fresh daily. Brands include Tip Top, one of Australia’s most iconic brands, as well as Abbott’s Village Bakery, Burgen and Golden.    Brett Grebert, Marketing & Innovation Director at Tip Top Bakeries said of the retention: “Tip Top Bakeries have had a highly successful partnership with Carat and we view them as an extension of our team. Their understanding of our business and our customers has enabled Tip Top Bakeries to connect with consumers in a highly effective, creative and efficient manner. We are proud and excited to be continuing this valuable partnership.”   Sue Squillace, CEO of Carat ANZ added: “It’s always a great feeling to retain a long-standing client. In fact, it’s probably the best ‘new business’ win knowing that the retention is an endorsement of our team’s passion and the strength of our partnership, understanding the business challenges and our ability to deliver.  It has been a great association and we will ensure we continue to provide integrated solutions to further strengthen its brand position in Australia.”   The account covers all media, excluding search (TV, Digital, Radio, OOH, Social, Influencers, etc)   Max Kelsen Achieves AWS Machine Learning Competency Status 2020-07-07T03:56:37Z max-kelsen-achieves-aws-machine-learning-competency-status Brisbane, 7 July, 2020 – Max Kelsen, Beyond A.I., one of Australia’s leading Machine Learning (ML) solutions businesses, and an APN Advanced Consulting Partner, announced today it has achieved Amazon Web Services (AWS) ML Competency status as part of the AWS Partner Network (APN). This designation recognises Max Kelsen’s ability to deliver ML solutions in production on AWS, enabling customers to generate business value and increase competitive advantage. Brisbane-based Max Kelsen is only the third APN Partner in Australia to achieve the AWS ML Competency status and it is a significant reflection of the company’s investment in resources and skills made to maximise the full suite of AWS ML services. The competency has enhanced Max Kelsen’s ability to deploy industry relevant, in-production solutions for customers globally, across a wide range of industries including healthcare, financial services, retail, travel, and the public sector. Nick Therkelsen-Terry, CEO, Max Kelsen, said the AWS competency builds on the company’s history of providing solutions which help customers solve their data challenges, deploy ML and data science workflows, and offer Software as a Service (SaaS) and Application Programming Interface (API) based features to enable predictive capabilities within their applications. “Achieving AWS ML Competency status demonstrates to our customers that Max Kelsen has validated expertise in ML experience on AWS,” Mr Nick Therkelsen-Terry said. “We have a proven track record of delivering game changing ML products and services for our customers.” He said. Davinia Simon, Head of Channel and Alliances in Australia and New Zealand, AWS, said, “Whether it’s improving customer experience, helping people discover entertainment easier, or predicting when maintenance is needed in industrial equipment, ML capabilities are extremely important for organisations to solve some of the toughest challenges. ML is an incredibly exciting area of emerging technology, and we are thrilled to see our APN Partners like Max Kelsen specialising in this technology to support their customers.” Max Kelsen has developed ML as a Service (MLaaS) as a joint investment approach with its customers, where both parties collaborate to build innovative solutions. Once developed, these MLaaS solutions are delivered via a consumption-based pricing model, with defined outcomes. This model can help to support organisations with capital expenditure constraints that are limited by COVID-19, while the imperative for businesses to innovate has never been greater. About Max Kelsen Founded in Brisbane in 2015, Max Kelsen (MK) is one of Australia’s leading Artificial Intelligence (AI) and Machine Learning (ML) solutions businesses. We deliver innovation which is directly linked to the generation of business value and competitive advantage to customers in Australia and globally, including Fortune 500 companies. Max Kelsen is also dedicated to reinvesting our expertise and profits to solve the challenges of humankind, focusing on Cancer Genomics, AI Safety, and Quantum Computing. Media Contact: Peter Witts. Email: peter@navigatecommunication.com.au. Ph +61 (0) 477274412 Carat and Thinkerbell join Our Watch to highlight non-physical abuse during COVID-19 confinement 2020-07-05T22:43:20Z carat-and-thinkerbell-join-our-watch-to-highlight-non-physical-abuse-during-covid-19-confinement :  The COVID-19 crisis and the associated forced isolation and restricted movement, has led to an increase in reports of domestic and family violence.   Women who are experiencing or are at risk of experiencing intimate-partner violence have become more vulnerable as they are forced to stay at home with their abusive partners.   In response to the COVID-19 crisis, Our Watch, a national leader in the primary prevention of violence against women and their children in Australia, launched an updated No Excuse for Abuse campaign to raise awareness of non-physical abuse, which is often overlooked or excused. Carat and Thinkerbell assisted Our Watch to ensure the campaign reached the broader public, and making sure potential victims and perpetrators could access support, and the community could develop a better understanding of what constitutes violence against women.   The campaign was launched to educate the public on different forms of non-physical abuse, including financial, technological and emotional abuse.  The campaign also signposts people who need urgent support to contact 1800 RESPECT and Mensline.   The multi-channel campaign across TV, OLV, Social and Search was further boosted by using network talent to connect with the audience.  An important part of Carat’s media plan was to leverage the relationships morning show hosts have built with their audiences.  Supported by Sunrise and Studio 10, the hosts interviewed Our Watch Ambassadors Tarang Chawla and Rebecca Poulson.  These discussions were pertinent to raising awareness of the various forms of abuse.                     The creative concept leverages the insight that various forms of violence can be subtle and is often excepted through off-handed excuses such as ‘it’s only because….’.  By muting these common but ultimately dangerous excuses, the idea encourages people to recognise non-physical violence as a serious issue that can be just as harmful as physical violence.   Our Watch CEO, Patty Kinnersly, said: “By teaming up with Carat and Thinkerbell Our Watch has been able to create a clever campaign with a clear and concise message that resonates with its target audience.  We want the community to understand that non-physical forms of abuse, such as controlling how a partner spends their money or using verbal put-downs, are serious, inexcusable and preventable.  There is no excuse for abuse of any kind.”   You can watch the No Excuse for Abuse ads and find out more about the different types of abuse here wwwnoexcuseforabuse.org.au   If you or someone you know is impacted by sexual assault, family or domestic violence, call 1800RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au. In an emergency, call 000.  If you are worried about your behaviour, call Mensline on 1300 789 978 or visit mensline.org.au.     Media Agency: Carat: Janine Virtue (Client Lead), Nisha Rajamani (Client Director), Grant Abrahams (Digital Director), Emma Boyd (Senior Executive),  iProspect: Tejal Mistri (Digital Strategist)   Creative Agency: André Pinheiro – Tinker Nikia Shepherd - Lead Thinker Adam Ferrier – Chief Thinker and Founder Jim Ingram – Chief Tinker and Founder Josh Green – Thinker  Katie Ayling – Production Tinker    Partners:  Television: Network Seven, Nine Network, Network Ten Online Video: EMX Engine Social: Facebook SEM: Google   Convert Digital awarded Adobe’s coveted Magento Gold Status 2020-07-02T23:01:50Z convert-digital-awarded-adobe-s-coveted-magento-gold-status Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.  “During the last few months, particularly with COVID-19, it’s no secret that online sales have leapt years ahead of schedule and with retailers having to respond quicker and more continuously than ever, our experience on Magento 2 gives the retailer and customer a tailored solution that helps make the overall experience easier,” said Andrew Waite, Managing Director of Convert Digital.  In the last 6 months alone, the agency has worked with over ten well- known brands on Magento Commerce such as: Stussy, Fashion BNKR, Carhartt WIP, Esmi Skin Minerals, Adornmonde, KeepCup and Universal Store.  Convert Digital’s strength is in being the architect on bespoke solutions for merchants in the APAC region who have complex business requirements around integration, cross border trade and growth. The experienced team is highly certified and works with the merchant to establish long-term roadmaps to ensure that their eCommerce solution grows with their business.  “We have worked closely on every iteration and version upgrade of Magento 2 since its release in November 2015. We were one of the first agencies to participate in the merchant beta program with Magento so our team is intimately familiar with the system, making us one of the top providers of the service in the country,” Waite added.  Akshay Bajpaee, Head of Commercia Partner Sales APAC, Adobe DX Commercial, added: “Convert Digital has elevated itself to be one of our most strategic go-to-market and implementation partners in the field of eCommerce. We are delighted to award them Gold Partner status within the Adobe Solution Partner Program recognizing their commitment to business growth and customer excellence. Convert’s reputation and experience lends to their incredible potential in creating the next wave of meaningful commerce experiences.” Magento Gold partners are regional companies that have earned the highest regional designation in a particular Adobe geographic area. The partners develop specialized Adobe practices in multiple Adobe Experience Cloud solutions.  4 Dos & Don’ts for High-Quality Website Designs – Our Guide 2020-07-01T08:17:04Z 4-dos-amp-don-ts-for-high-quality-website-designs-our-guide When it comes to building a robust digital marketing strategy, one keyword that comes up time and time again is “high quality.” From social media marketing strategies to pay-per-click (PPC) marketing campaigns, the need for impeccable quality and its relation to eventual success is evident. In the case of businesses all over Perth, only a few competitors recognise this greater need for utmost quality all over one’s digital marketing strategy. However, there’s one aspect that many still overlook: their web design. The importance of web design While it seems like a simple concept at first, the design of any website is interlinked with your digital marketing strategy because of the influence it holds on the potential for success. Whether it is at the top of the funnel or at the very bottom, this factor goes beyond merely being aesthetic. In fact, it’s the driving force for results-driven strategies in most cases. Fortunately, getting ahead of the competition by building a robust website design that’s guaranteed to see tremendous results isn’t as complex or complicated as you expect. If you’re looking to keep your web design on par with the baseline standards for success regardless of how tough the competition is, here are the dos and don’ts that you should not overlook. Read the full article 3 Web Design Trends to Watch Out for This 2020 2020-07-01T08:15:56Z 3-web-design-trends-to-watch-out-for-this-2020 With half of the year passing by quickly, you might still be looking for a crucial opportunity to take your operations up a notch and bounce back after the slowdown caused by COVID-19. As more businesses seek to revert back to their pre-lockdown workflows, it’s vital to ensure that you’re adapting as well. Between introducing more promos to bring your cash flow back to life and introducing safer ways to come back to your store, there is much to be done to get back on the path to continual growth and scaling. While there is an abundance of details that you’ll need to deal with in the coming months or weeks, there’s one question that you should ask yourself: “Is my web design up to par with the latest trends?” Why it’s important to have an updated website The field of web design is one that is continuously evolving as the matter of what constitutes an effective example changes along with shifting consumer preferences. In comparison with other business practices that don’t bear the same urgency, building a successful design that meets consumer expectations and gets the right results is a continuous process. Although it seems menial at first, brushing up on the latest trends in web design essentially equates to knowing what works and what won’t, which is an advantage for kickstarting your operations after the COVID-19 slump. Additionally, having an up-to-date web design is important because the Internet now has a greater grasp on what businesses need to succeed. This leaves the future of your firm’s growth and profit potential in the hands of your website! Click here to read the full article. Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World 2020-06-30T21:00:00Z meet-magnite-the-largest-independent-omnichannel-sell-side-platform-in-the-world Los Angeles, CA (June 30, 2020) — Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize across all auction types and formats including CTV, desktop display, video, audio, and mobile. “We are excited to have over 600 people across 15 countries come together as Magnite as we start the incredible journey ahead,” said Michael Barrett, President & CEO of Magnite. “Uniting our rich technology, experience and partnerships under the Magnite brand brings us closer to being an essential partner for publishers and buyers. Now, more than ever, our industry needs an independent alternative to the walled gardens. At Magnite, we believe that collaboration is the path to a thriving ecosystem that works for everyone.” Magnite’s commitment to community-driven, open solutions empowers publishers to manage their inventory and revenue on their terms. And because the company doesn’t own any media interests, it can provide unconflicted guidance to publishers paired with exceptional client service. In addition, Magnite makes it easy for buyers to connect efficiently to global audiences across every channel and format. The company also announced that its ticker symbol on the Nasdaq Global Select Market will change to "MGNI" from "RUBI." Trading under the new ticker symbol will begin at the open of the market on Wednesday, July 1, 2020. No actions are needed from the company's current stockholders relative to the ticker symbol change. Magnite is dedicated to improving the vibrancy and longevity of the advertising ecosystem. Collaborating with leading publishers, global brands and buyers, and technology peers is central to that effort. The company is pleased to launch with the support of a variety of industry leaders: Publishers & Sellers “We’ve had great success working with both the Rubicon Project and Telaria teams to monetize our inventory programmatically across CTV, mobile and desktop display,” said Bill Murray, Vice President of Programmatic Solutions at Discovery Inc. “The unification of their technologies as Magnite will bring greater synergy and efficiency to our omnichannel monetization and sales strategies.” “Having partnered with Telaria for many years on industry-leading programs, including executing the first live sports programmatic ad offering together, we’re excited to see this spirit of innovation continue at Magnite,” said Kevin Arrix, Senior Vice President of DISH Media Sales. “We will continue making strides in areas such as addressable CTV in partnership with Magnite to deliver enhanced experiences for our audiences and advertisers.” "Now more than ever, publishers and technology partners should unite to highlight the value of programmatic advertising," said Felix Zeng, Head of Programmatic Sales, IBM Watson Advertising. "We actively ensure the sell-side has a seat at the table when discussing the future of our industry. As we innovate to serve clients in a cookie-less environment, we welcome Magnite's partnership for a more transparent, fair and trusted programmatic ecosystem that helps publishers and advertisers transact more effectively." Buyers & Brands “Magnite represents the next evolution of the programmatic marketplace for the open internet," said Tim Sims, Senior Vice President of Inventory Partnerships at The Trade Desk. "Bringing together the omnichannel capabilities of display and mobile from Rubicon Project combined with Telaria's success in the ever-growing CTV space, we look forward to working with Magnite to increase scale and value for advertisers and publishers across the supply chain.” “We are excited by the inventory access, product capabilities and business practices Rubicon Project and Telaria will bring to market,” added Vin Paolozzi, Chief Investment Officer, Kinesso (IPG). “As we continue to navigate a channel agnostic, audience-first addressable approach the combined assets and experience of the two companies are poised to help IPG and Kinesso deliver unique opportunities to our clients.” Andy Goode, Executive Vice President, Head of Biddable Media, Havas commented, “Magnite’s product innovation and partnership commitment has proved to be foundational to our supply path optimization work. We’re looking forward to continuing our partnership with Magnite as we work to transform industry practices to bring value to Havas clients.” For more information about Magnite, please visit www.magnite.com. About Magnite We’re Magnite (NASDAQ: RUBI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, California, bustling New York, New York and historic London, Magnite has offices across North America, EMEA, LATAM and APAC. Education Perfect launches new online resource community for teachers to help close education equity gap 2020-06-30T00:57:22Z education-perfect-launches-new-online-resource-community-for-teachers-to-help-close-education-equity-gap EP Studio allows teachers to create a wide variety of resources using intuitive authoring tools. CEO of EP, Alex Burke, said the platform provides teachers with the opportunity to share their lessons with colleagues on a national, or even global stage. “EP is always free for teachers, as we understand that there is a need for openness and collaboration in education, especially to start closing the education equity gap,” he said.  Research based on a nationwide survey of more than 2,100 primary and secondary teachers representing more than 10% of schools in Australia by Pivot Professional Learning and EP, found strong evidence that the gap between advantage and disadvantage in Australian education widened during the shift to distance learning in April and May due to COVID-19. “This has come at an ideal time when teachers around the world are under pressure with the recent school closures due to COVID-19,” Burke said “With EP Studio, the amount of open and free content for teachers will continue to grow, and create a high quality collection of lessons, helping to bridge the gap for disadvantaged schools. “Not only can teachers from schools already in the EP ecosystem benefit, but all teachers can get free access to lessons they can take into their classrooms,” he explained. To encourage the creation of further teacher resources and celebrate the launch of EP Studio, EP have announced a competition. Both schools and teachers are set to benefit from the competition, with the judged winner having a $10,000 tech package awarded to their school, plus a $1000 voucher for the teacher.  Second prize is a $5000 tech package, plus $500 voucher, and a $2500 tech package and $250 voucher for the third placed entrant. “EP Studio is going to give teachers the ideal forum for an exchange of ideas, and the contest is the best way to encourage participation from teachers in schools across Australia and New Zealand,” Burke said. With multiple entries welcomed from participating teachers, this gives educators from across Australia and New Zealand the chance to share their expertise and the tools which have made their classes successful over the years. The competition closes 18 September, with winners announced shortly after. About Education Perfect EP is a leading digital education platform, providing transformative online teaching and learning experiences for more than 1.2 million students in over 4000 schools across 80 different countries.  The EP platform contains a rich bank of over 35,000 curriculum-aligned lessons in a range of subjects including Languages, English, Mathematics, Science, Humanities, Health and PE, and Digital technologies.  EP’s technology also facilitates intuitive authoring tools through the Studio to create engaging and effective lessons for students, a range of assessment for learning tools to power measurable learning growth and sophisticated real-time insights providing teachers and school leaders with a deep understanding of learning progression at a student, class and cohort level. For more information, visit https://epforschool.com.  To read a full version of the survey report and analysis, visit https://insightsfor.education. Carat supercharges its strategic offering in ANZ 2020-06-24T01:38:50Z carat-supercharges-its-strategic-offering-in-anz In an evolving consumer and marketing landscape, Carat believes that strategy has never been more important to build deeper consumer and business connections. Today Carat announces new appointments to strengthen its strategic and planning capabilities, fuel innovation and supercharge the Carat of today for tomorrow, delivering best in class consumer and client outcomes.   Linda Fagerlund joins as Chief Strategy Officer, Danni Wright has been promoted to National Head of Strategy & Comms Planning, and Cameron Law joins as Strategy Director, Carat Queensland.   In a new role for the agency, Linda will work closely with Carat ANZ CEO, Sue Squillace, to drive Carat’s brand strategy and focus on elevating and amplifying its product solutions, processes and behaviours to accelerate growth.    Linda has a hybrid and integrated experience in strategy, having worked for 14 years in senior strategic roles across media agencies, creative agencies and the publisher side including Leo Burnett, News Corp Australia, Match Media and Ikon. Prior to joining Carat, Linda was National Head of Strategy at Spark Foundry Australia, where she built the strategic product and team with a focus on integrated strategy models that bring together media, creative, data and technology capabilities.    Linda will be supported by Carat’s Danni Wright, who has been promoted to National Head of Strategy & Comms Planning.  Danni will continue to lead Carat’s national strategy team with an extended remit signalling the agency’s renewed focus on the discipline of Comms Planning.  This role highlights the importance of connecting brilliant strategic thinking with smart and sophisticated media implementation and ecosystem design. Cameron joins Carat following 7 years with Ikon as Communications Director, with the last three years spent leading the $40m Flight Centre Travel Group account. Sue Squillace said: “There is no doubt the appointment of Linda and promotion of Danni will further strengthen our integrated strategic and planning capabilities.   They both have backgrounds brimming with client success stories and a huge passion for building brands.  We are looking forward to their invaluable contribution to the next phase of Carat’s journey.  I also welcome Cameron to our team in Queensland whose appointment reinforces our commitment to growth in this market.”         “I’m thrilled to join the team at a very exciting, transformative time for Carat both globally and locally. It’s rare to have an opportunity to help redefine an agency brand that has such a remarkable legacy and scale. I feel privileged to work with Sue again to help take Carat to the next stage of its success,” Linda Fagerlund added.   Danni Wright said: “Even the best comms strategy is meaningless if it doesn’t influence what people actually see or hear from a brand. This is why doubling down on our connections planning function is critical to do justice to the strategic powerhouse we have at Carat. I’m so proud of the Carat Strategy Team and believe that by bringing the distinct role of connections design into the wider team we are going to see their thinking result in even more meaningful outcomes for our clients.”   Cameron Law added: “Now is the perfect time to be joining Carat, both at a national and a local QLD level, as we enter what will be a defining time for the business. I’m lucky to be joining such a close-knit and future-focussed team.”   Both Linda and Danni will join Carat’s executive national leadership team, putting strategy firmly at the core of the agency whilst driving increased diversity.   To drive the Comms Planning discipline, Carat’s strategy department will be joined by new planning specialists. This includes Katy Kamaee and Jay Patel in Sydney, and in Melbourne Jimmy Diamond and Chris Carey, supported by a national comms planning community.      Defiant Digital Defines The True Meaning Of A Full Service Digital Marketing Agency 2020-06-23T03:49:22Z defiant-digital-defines-the-true-meaning-of-a-full-service-digital-marketing-agency In 2020 many define a 360 digital marketing approach as the very basic philosophy behind integrated online marketing. But as a business owner, what type of agencies can you trust to achieve your digital marketing goals? We spoke to Sid Pierucci from Defiant Digital about how a full service digital marketing agency can help you implement a 360 marketing approach straight into your business. But first things first; What is a full Service Digital Marketing Agency?  A full service digital marketing agency is an organisation which uses all the resources at its disposal to reach prospects and customers online, within all possible points of contact, and across all digital tactics – inbound and outbound, social, content, SMS and more. How, specifically, can an agency implement a 360 digital approach to help a business increase revenue? A 360 digital approach is the holy-grail of marketing in 2020, and it is about taking an informed and holistic view of the entire customer journey – from the discovery, all the way through to purchase, with an informed and data-led action strategy crafted to move this process along as smoothly as possible.  There have never been so many ways to reach out and communicate with customers and clients.  With the growth of mobile tech and social networking (among other emerging trends) businesses and agencies each have their own preferred channels and techniques of client’s acquisition and retention.  Even as recently as a few years back, the best and measurable option a business would have to reach a potential new customer through “targeted” marketing  would be driven by an educated guess. Print and TV didn’t allow for specific data to be traced, measured and analysed. The explosion of digital advertising has thrown open the possibility of much more considered, analytical thinking in this department. It is absolutely crucial to deliver content in the format your customers prefer, whether it’s email, social, SMS or even Voice (think Alexa skills and briefings emerging in the last 12months). This is what a 360 marketing approach is all about. A big part of being a full service digital marketing agency is reflected in being channel agnostic. Basically, teams will  make decisions based on quantum and qualitative data. They will establish what works best, and then allocate resources and budget for the client  to the areas that are most successful. Through a 360 digital approach the enhanced level of data at our fingertips allows us to fully understand what an ideal client reacts to across any digital touch points with our business and brand. We can create an automate a series of marketing actions – based on real data – and then roll out this a specific plan across the media channels that are preferred by our customers. This is all done with the express intent of moving customers and prospects throughout their customer journey, to achieve measurable business outcomes whether its generating a lead or making a sale. One very important thing to keep in mind is that the sales funnel doesn’t end once  a potential customer is closed and converted. The next step is to deliver outstanding service and after-sales care to the point where they become raving fans and, ideally, brand ambassadors who are willing to advocate and promote your brand to others.  Continuous touch points across newsletter and SMS are optimal ways to create brand recall and stay relevant in your customer’s mind by creating a powerful level of brand advocacy and nurturing valuable repeat.  This makes the whole process of a 360 digital approach infinitely more scientific and, in doing so, reduces the hit-and-hope of the conversion strategy because by creating touch-points of retention. A business ability to not only to focus on generating new sales, nurturing and converting leads, but also deploying attention to existing customers is rooted in the holistic nature of a 360 digital approach -  a 21st century approach that only a full service digital marketing agency is able to achieve.