The PRWIRE Press Releases https:// 2020-08-05T23:01:18Z SCCU increase the level of financial support to provide $50,000 in Community Grants! 2020-08-05T23:01:18Z sccu-increase-the-level-of-financial-support-to-provide-50-000-in-community-grants Southern Cross Credit Union announces more funding than ever before for their Community Grants program, with a total of $50,000 to be shared across applications from families, individuals, business and community groups. Community Grants is SCCU’s largest annual community program, generating enormous interest across the Northern Rivers. Living true to their ethos as a Credit Union and giving back to the community when they need it the most, SCCU have increased the amount to a record total, to be shared across successful applicants. The program this year will focus on the future, with categories focused on preserving the future of the region, taking back momentum and supporting ideas that have the power to spark change. SCCU CEO Stuart Edwards shared “It’s been a challenging year for many of us and while things continue to shift, we want to help even more and support our community when they need it the most. Tripling our contribution this year continues our resolve to invest in the place we call home and reflects who we are as a business, where we’re going and why we’re different for all the right reasons.” Past recipients have used their SCCU Grants to make a huge impact on the Northern Rivers, with projects including building tunnels to produce over 60,000 trees per year to be replanted; providing breakfast to between 50-100 primary children every school day for 2 years; starting a program to put homeless women through food safety and barista courses to help them return to the workforce; producing a book to educate children about differences, diversity and disabilities in others; and purchasing new rescue equipment to reach the rising number of people in need. Applications are now open and close on the 30th September For more information on the SCCU Community Grants program, how to enter or the Community work SCCU is committed to, visit: Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes 2020-08-04T21:54:29Z impact-releases-tactical-guide-for-optimising-and-driving-revenue-growth-from-partnership-automation-programmes Sydney & Melbourne, August 5, 2020—Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme. The World Trade Organisation cites that 75 percent of world trade flows indirectly: not through direct selling but through channels, partnerships and alliances. Impact’s commissioned study confirms that partnerships remain a significant revenue generator with29 percent of direct-to-consumer (DTC) decision makers estimating a 20 percent or greater year-over-year revenue growth rate for 2019 from their partnership channel sales. “Partnerships are an increasingly significant driver of enterprise growth. The question is no longer ‘if’ or ‘why’ – it’s ‘how do you put a programme into action?’ What insights can new partnership programmes apply from those who have been forging the path?” said Michael Head, Chief Partnerships Officer, Impact. “This study provides partnership professionals a window into the methodologies of the most successful programmes, down to the benchmark partner mix by vertical or tactical recommendations for each stage.” The study found that there are seven phases within a partnership lifecycle with each phase having different goals and objectives depending on the maturity of the program. The seven phases are: Planning, Discovery and Recruitment, Contracting and Payouts, Tracking, Engaging, Protecting and Monitoring, and Optimisation., The study recommends a different approach within each phase for high- versus low-maturity programmes. Low maturity programmes are often new programmes, with a siloed approach and limited automation capabilities. High maturity partnership programmes are defined as those that cover a wide breadth of partnership types and take a coordinated/de-siloed strategy and approach to their partnerships, standardising how they manage all types of partnerships through a unified life cycle that runs with automation technology that lets them scale their program and accelerate its growth. The study found a number of high-level insights that are true across all phases and for programs of all maturities: Planning is challenging across the board. It is the second most challenging phase behind Discovery and Recruitment for high maturity companies and behind Optimisation for low maturity companies.Maturity = Growth. The maturity of an organisation makes a difference in revenue: a quarter of high maturity companies get 25 percent or more of their overall company revenue from partnerships, in contrast to only 14 percent of low maturity companies.Partner Mix and Scale. Programmes mature as the type of partners are diversified and the scope of the programme scales: low maturity firms have often been reliant on traditional affiliates, while average maturity firms have partnered with a wider variety of partner types.Julianne Kiider, Tuft & Needle Affiliate and Influencer Manager commented “Since working with Impact, our affiliate program has grown to be a fully scaled ecosystem of diverse partnership types that generate incremental revenue. Automation was key to the process; once we automated the more tedious phases, we were able to reallocate that time to relationship building and expanding our strategic efforts.” The Smooth the Partnership Journey by Learning from high-maturity companies respondent pool was made up of marketers across all direct-to-consumer (DTC) verticals, including: retail, travel & hospitality, financial services and consumer software. About ImpactImpact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit ContactsSue RalstonEinsteinz CommunicationsPh: +61 02 8905 How to Turn Your Homepage into a Lead-Generating Machine 2020-08-04T10:03:56Z how-to-turn-your-homepage-into-a-lead-generating-machine Your website is the first place where many people will encounter your brand. Thus, it should make a great first impression, and your website design must “speak” to your customers. Responding to their pain points and reflecting their tastes should be at the forefront of your to-do list. Here are the three fundamental things that make a compelling website that can reel the visitors in and nudge them to action. Spend time creating your homepage Optimise your homepage, since it is the first thing people land on when they visit your site. It provides them with their first look at your business, your messaging, and what value you want to deliver. Even if they come to you from another page—a blog post, for example, or a link from another brand—they will eventually navigate to the homepage. Therefore, it is necessary to put on this page your mission, goals, and even your business’ values. Communicate what you can bring to them in a way that appeals to their sensibilities. While that might mean different approaches to copy, colour, and aesthetic, there are things about website design that stay consistent. For example, clear navigation and whitespace are two things people of all demographics appreciate. Persuasive copy is another. When you design your site around your target market’s preferences and prompt their desire for satisfaction, you have a large portion of search engine optimisation down. Read the full article on our website. Facebook Ads vs Retargeting: How Do They Differ? 2020-08-04T10:02:02Z facebook-ads-vs-retargeting-how-do-they-differ Every time you scroll through your Facebook newsfeed, you probably encounter several ads of brands you know or don’t know at all. They find you, and most of the time, they even follow you on your social media accounts. It might seem peculiar to you at first, yet that’s merely how powerful Facebook advertising and retargeting works. If you’re not familiar with those two concepts and have been curious for so long on how they work, we will explain and differentiate them for you in the following sections: How Advertising on Facebook Works Facebook advertising is the technique to reach new audiences for your brand. In this method, you pay an amount and choose a particular target audience. Facebook targeting is highly specific, and there are two ways to target a specific group: You do the targeting yourself by choosing an audience based on gender, age, location, and interests, among others. You use a Facebook Pixel code, which is to be added to your site. This code collects data that helps you find people who are interested in your content or products, and this is also called Facebook retargeting. Read the full article on our website If you need help in setting up your Facebook pixel on your website, or you need web design services in Perth, WA, we’re here to help. We’re a digital agency that focuses on achieving results and offering solutions for our client’s online challenges. Contact us today to learn more about our high-quality services! Vocus helps customers navigate the ‘unimaginable’ with speed and agility 2020-08-04T05:04:33Z vocus-helps-customers-navigate-the-unimaginable-with-speed-and-agility As the COVID-19 health and economic crisis continues to intensify, Vocus has shown speed, agility and decisive leadership to be the most critical factors in supporting customers through the biggest change to business we’re likely to experience. Vocus is a leading fibre and network solutions provider. It owns and operates networks spanning 30,000km, connecting all mainland capitals and most regional centres in Australia and New Zealand, to Asia and beyond. Andrew Wildblood, Vocus Chief Executive, Enterprise and Government, said a different type of leadership is needed during a crisis like a pandemic.  “Being a leader means guiding people through uncertain times and providing focus. Strong leaders are able to help their people prioritise during ambiguous times and, at its core, get the best out of them,” Mr Wildblood said.  Vocus provides connectivity, data centres, cloud and collaboration solutions to more than 5,000 enterprise and government customers, including nearly two-thirds of the ASX 200 and more than 200 government agencies. It also connects some of Australia’s most remote regional areas to the rest of the country.  In a bid to meet increased demands and provide network resilience, reliability, and secure connectivity during the mammoth shift to remote working, the telco provider quickly pivoted and refocused efforts on helping customers through the immediate impact of the crisis.  Vocus delivered more than 340 upgrades for 230 customers during the initial week when businesses shifted to working from home, while also adding around 40% capacity to allow those working from home to access corporate services. It also accelerated a partnership with Zoom to bring video-first conferencing to customers.  “This is one of the largest, most rapid changes to business that we’ve seen in our lifetime, and really underscores the role of the network and ICT infrastructure in helping businesses cope with disruptions completely out of their control,” Mr Wildblood said.  Internally, Vocus also handled a large-scale move towards remote working. Before COVID, an average of 20% of staff worked remotely in some capacity. Under the new restrictions, it shifted to more than 2,000 staff across nine offices throughout Australia working entirely from home.  During this time, Vocus was able to support, respond, and manage staff, while also managing a high volume of customer orders and increased capacity demands on its networks thanks, in part, to its robust business continuity and scenario-based plans already in place.  “The nature of our business means that we had a solid plan in place that allowed us to move quickly and efficiently to serve customers and staff. We quickly formed teams focused on rapid customer order delivery and separate teams to move quickly on capacity to service customer demands.”  But not every business was as digitally resilient—some customers found it difficult to quickly scale up on a dime, Mr Wildblood acknowledged.  “Many businesses did this well and embraced the rapid technological adoption, but for others this was a huge learning curve during an already uncertain time. “There was a massive demand for collaboration technology, and then increases in bandwidth to support it. We saw a split between customers: some already had the tools and tech required and just needed to scale up, but for others, it was about enabling them for the first time, setting up security measures and providing proper configuration.”   To maintain resilience, Vocus continues to monitor its own network closely, prioritising work to maintain a reliable service, and adjusting network capacity as necessary to reduce the risk of performance impacts and ensure backup options are in place.  Mr Wildblood said these types of ‘resilience measures’ are essential to help customers maintain stability, thrive and survive, and rebound to the future, as COVID-19 is likely to leave lasting changes to the business and market landscape.  “COVID-19 has just made it crystal clear that businesses now need to prepare for the unimaginable,” Mr Wildblood said.  “It’s also highlighted the importance of reliable, secure connectivity and the importance of resilience, in your infrastructure, your leadership, your staff. “Being a leader always requires you to be flexible and agile as the environment around you changes, and that’s never been truer than leading a team through a life-changing event like COVID,” he said.  SugarCRM Named A Visionary in Gartner’s Magic Quadrant for Sales Force Automation for 8th Consecutive Year 2020-08-03T22:40:15Z sugarcrm-named-a-visionary-in-gartner-s-magic-quadrant-for-sales-force-automation-for-8th-consecutive-year CUPERTINO, California – August 3, 2020 –SugarCRM Inc.®, the innovator of time-aware CX, today announced that it was named a Visionary in the Gartner 2020 Magic Quadrant for Sales Force Automation for the 8th consecutive year. Sugar was recognized for its ability to execute and completeness of vision. In the report[1], Gartner noted the top three reasons, which drove the 100 vendor reference customers who use the SFA solutions reviewed in the Magic Quadrant, to purchase from their vendor included: product functionality and performance (64%), competitive costs (62%), and strong customer focus (52%). “We believe SugarCRM is the clear choice for sales automation based on technology, value and ease of use,” said Rich Green, Chief Product Officer and CTO, SugarCRM. “With one of the highest customer retention rates of all ranked vendors and high scores for both our customer experience and service, companies of all sizes are adopting Sugar Sell to drive their sales initiatives and deliver for their customers”.  Sugar Sell is part of Sugar’s time-aware CX solutions that enable marketing, sales and service teams to gain a clear, unified view of the customer and deliver a better experience across the customer journey. Now is a period of rapid innovation for Sugar as the company builds out its time-aware, no-touch CX platform with analytics capabilities and new products including Sugar Integrate, a robust, integration solution for 200 business processes and apps.[1] Sugar improved its position on the ability to execute in the Visionaries quadrant for Sales Force Automation (SFA) compared to the previous report and is also positioned on the "Completeness of Vision" axis. The report evaluated 15 vendors. A complimentary copy of the Gartner, Inc. 2020 Magic Quadrant for Sales Force Automation research report is available from the SugarCRM site here. Gartner Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. About SugarCRM SugarCRM’s time-aware sales, marketing and service software helps companies deliver effortless and predictable customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to create a seamless customer journey and increase customer lifetime value. More than 4,500 companies in over 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.  MULTI BEST-SELLING AUTHOR LAUNCHES ‘GLOBAL GOOD NEWS CHALLENGE' 2020-08-03T04:51:08Z multi-best-selling-author-launches-global-good-news-challenge A former journalist turned media master is on a mission to spread good news to the masses and says digital currency has the capacity to bring communities together in the face of the global pandemic. The bestselling author and journalist of 36 years who established her own media agency in 2002 in Southport on the Gold Coast, is launching the 8-day ‘Global Good News Challenge’ on 3 August in an effort to help combat suicide, depression and anxiety rates. Aldwyn Altuney, of AA Xpose Media, who recently joined Qoin (Eds; pronounced ‘coin’), Australia’s newest digital currency, is inspired to share positive stories and is using the Qoin platform to spread her message further. “Globally, around one million people commit suicide each year and that has increased since Covid-19. I personally had four close friends take their own lives before the age of 45 and, throughout my own life, I’ve also battled with depression and suicidal tendencies,” Ms Altuney said. “Next Monday, I’m launching an 8-day ‘Global Good News Challenge’, which will run from 3-10 August. Since COVID-19 hit, the public has been inundated by negative news and this challenge will promote positivity.” An advocate for empowerment, Ms Altuney believes alternative currencies to cash are “no longer a luxury, but an essential” and she acquired $10,000 in Qoin when she first joined as part of her own wealth strategy. She intends to both accept payment in Qoin and engage businesses through the Qoin network, as well as promote her message of positivity. “Qoin is a brilliant idea. I think it’s really important to have alternative currencies. Qoin not only brings communities together, but it empowers people to be able to do business and do life without relying on the traditional banking system. “People need to get smarter at having alternative ways of trading and dealing with their money. Silver, gold and barter used to be the way and now it’s digital currencies. “As a business owner, what I love most about Qoin is there are no fees.” Over six months, more than 7000 small business merchants, including many in Southport, are now accepting Qoin, the newest digital currency, built on blockchain, that offers cashless transactions. And now Southport is being specifically approached following research undertaken by Qoin that shows Southport businesses and merchants are keen to get involved in digital currencies. Qoin Australia Chief Marketing Officer Andrew Barker says: “We have done our homework in Southport and we have a dedicated sales team of independent agents that are in contact with Southport businesses. “The current economic climate off the back of COVID-19 has encouraged many business people to open their eyes to new ways of doing business and that includes digital currency.” Mr Barker says the time is ripe for digital currencies, like Qoin, as ‘coronavirus has paved the way for small businesses to consider digital currencies to attract new customers and facilitate in-store transactions’. USG Boral creates five AIA-certified CPD webinars 2020-07-29T06:04:28Z usg-boral-creates-five-aia-certified-cpd-webinars USG Boral has announced that it is now offering five continuing professional development (CPD) webinar presentations that are certified by the Australian Institute of Architects (AIA). As an official CPD provider of the AIA and member of the AIA Refuel Provider Network, USG Boral created the webinars to support design professionals. Delivered by industry experts from USG Boral’s architectural services team, the webinars cover acoustics, fire, and other elements of the National Construction Code (NCC) that relate to the design of wall and ceiling systems. Subjects offered include: building acoustic fundamentals: sound absorption building acoustic fundamentals: sound isolation healthcare and aged care fundamentals seismic design considerations for non-structural components specifying fire-rated building systems. Each webinar is one hour in length and is worth one informal CPD point. On completion of the post-webinar learning outcomes questionnaire, participants can receive one formal CPD point. Participation is free via online registrations on the USG Boral website. Adam Johnson-Kain, Architecture and Specifications Manager, USG Boral, said, “While there are still limitations with face-to-face meetings, the new CPD webinar presentations offer an opportunity to continue to support the career development of design professionals. As an addition to the webinars, where suitable, USG Boral can also host a CPD for each practice either in-person or remotely.” For more information about USG Boral’s webinars, please visit: Amobee Launches OOH Offering for the Australian Market 2020-07-29T05:04:16Z amobee-launches-ooh-offering-for-the-australian-market SYDNEY, AUSTRALIA, 29 July 2020 — Amobee, the global advertising technology company reinventing advertising for the converging world, today launched out-of-home (OOH) capabilities on the Amobee platform for the Australian market, as a result of an exclusive partnership with Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH).  This partnership allows for the seamless integration of DOOH into omnichannel marketing strategies, in accordance with openRTB standards. By integrating with the Vistar supply-side platform (SSP), Amobee can now provide the programmatic flexibility, measurability and targeting options that clients demand to OOH as well as online media. "Understanding audience movement patterns and habits is more important than ever, especially in light of recent global developments affecting mobility,” said Andrew Dixon, Head of Sales at Amobee.  “We have a strong history using our location capabilities to power OOH planning and measurement, so activating DOOH directly within our platform was the final step for us in providing brands and agencies with end-to-end DOOH capabilities. Our partnership with Vistar Media supports real-time audience based buying specifically for Australian customers, with their vast supply, technology and service allowing us to add DOOH to our best-in-class omnichannel advertising solution,” he adds. “We are excited to be Amobee’s exclusive partner in the Australian market, as we grow our footprint to connect marketers, media owners, and audiences like never before,” said Ben Baker, Sales Director, ANZ at Vistar Media. “As a partner, Vistar Media provides industry-leading tools for those utilising the Amobee platform to reach their desired audiences across unique OOH media and measure the real-world impact of their campaigns.” OOH inventory is now available for purchase on the Amobee DSP. Onesend announces partnership with PromoRepublic 2020-07-29T04:47:07Z onesend-announces-partnership-with-promorepublic The Founders of Onesend are very pleased to announce their partnership with PromoRepublic. Scott Thomas, CEO & Co-Founder of Sunshine Coast based, Onesend says the partnership with social media marketing platform, PromoRepublic, will realise significant benefits for their existing Australia-based clients as well as introducing Onesend to a global audience. “Our Onesend HQ & Onesend IQ platform was built specifically to solve the challenges that Multi-Location and Franchise Brands face when it comes to consistency and scalability of localised on-brand email and sms marketing. PromoRepublic connects franchise & multi-location brands with local audiences on social media, solves the issues of brand consistency, reputation management, assists with content creation. This partnership provides a powerful and compelling solution for the franchise market.” Max Pecherskyi, CEO & Co-Founder of PromoRepublic says “PromoRepublic is a complete social media marketing suite that serves franchise & multi location businesses in the U.S and Europe. We believe the partnership will open up significant benefits to the Australian franchise brands that are looking to deliver consistent marketing and communications from HQs to local.” For additional information: Onesend Scott Thomas +61 1300 664 763 Onesend HQ makes local area marketing seamless and easy while keeping brands consistent… empowering local business owners, franchises, and multi-location brands to effectively market nationally and locally. Onesend IQ is an online automation tool that connects your favourite eCommerce, POS, CRM and digital marketing apps and uses artificial intelligence and machine learning to answer questions and make predictions to help businesses maximize profitability and growth. For additional information: PromoRepublic Jane Andyol +380 96 460 93 37 Founded in 2015, PromoRepublic is a social media marketing solution that connects small businesses, agencies, and multi-location brands with local audiences on social media. Our 30+ team is spread across 3 time zones with offices in Palo Alto, Helsinki, and Kyiv. We’ve helped more than 200k businesses in 120 countries create more than 9 million social media posts and counting. For more information, visit Envision Digital Appointed Country Partner - Oceania For SharpSpring Automated Marketing Platform  2020-07-24T01:09:51Z envision-digital-appointed-country-partner-oceania-for-sharpspring-automated-marketing-platform Perth based cloud-software specialists Envision Digital Pty Ltd have been appointed the Country Partner – Oceania for automated marketing platform SharpSpring. The two companies have come to an agreement which will see Envision Digital focus on becoming a distribution and implementation partner for Australian digital marketing agencies and internal marketing teams.US-based SharpSpring has been aggressively expanding globally and is poised to begin a concerted campaign in the Australian and then Oceanic markets with the establishment of its partnership with Envision Digital.Rod Wakefield, Managing Director of Envision Digital, believes the SharpSpring platform can offer  significant opportunites for Marketing Agencies, by helping them build new Profit Centres and developing greater results for their client.“This new partnership with SharpSpring will enable Envision Digital to provide immensely valuable technical services to digital marketing agencies and internal marketing teams throughout the Oceanic Region” said Mr Wakefield.“Providing SharpSpring implementation, training and support to these marketing professionals will enable them to boost their digital marketing efforts, as well as providing digital agencies with a lucrative reselling opportunity.”Mr Wakefield also believes SharpSpring’s lower price-point in comparison to HubSpot will open up more businesses to take advantage of the benefits of automated digital marketing.“We will be able to deliver these services far more cost effectively than that of our major competitors currently in this market segment. Our pricing for both implementation and subscription will at last provide a financially viable marketing automation solution for the Australian SME sector”.   About SharpSpringSharpSpring, Inc. (NASDAQ:SHSP) is a fast growing, global provider of marketing automation delivered via a cloud-based Software-as-a-Service (SaaS) Platform. With their global expansion efforts, many businesses around the world are now using SharpSpring to drive their online marketing activity.   About Envision DigitalEnvision Digital was founded in 2015 by Rod Wakefield and focuses on leveraging cloud-based technology to improve the efficiency and productivity of Australian businesses. They specialise in automated marketing implementation, cloud software and website development.Mr Wakefield is passionate about helping Australian businesses become more efficient and more profitable through strategic application of cloud technology and digital transformation.“The proper implementation of cloud technology and digital transformation is imperative for the future success of Australian businesses, so they can solve traditional problems with new types of innovation, creativity and inter-connected knowledge resources” he said. Young Entrepreneur Introduces First to Market ‘Tap and Go’ Technology with their Reinterpretation of the Classic Business Card 2020-07-23T03:32:39Z young-entrepreneur-introduces-first-to-market-tap-and-go-technology-with-their-reinterpretation-of-the-classic-business-card-1 Young Australian entrepreneur, Elon Datt, along with marketing assistance from sister, Talia Datt (Owner of The Social CliQ) have launched their digital reinterpretation of the classic business card, ’Tapt by Hatch’. The stainless steel, environmentally friendly card boasts unique ‘tap and go’ technology that provides customers the ability to seamlessly pass on their contact details with a tap or a scan of their smart phone. Our future is contactless, which is why Tapt by Hatch couldn’t have landed at a more convenient time. Relevant to our current concerning Australian pandemic conditions, Tapt by Hatch will allow for the continuation of business relationship establishment and connection whilst maintaining social distancing and safe practices. Living in a technology focused era, it’s assumed everyone would have the digital business card that we are now delivering. But they don’t. We have found a revolutionary gap in the market and are now here to provide you with the card you didn’t know you needed. Please see our formal press release regarding the announcement in the link below. Let me know if you are interested in covering our exciting launch. I’m happy to answer any questions you may have. Link to press release: Town Square launches Working For Home campaign as vendors return to the streets to sell The Big Issue 2020-07-23T03:16:09Z town-square-launches-working-for-home-campaign-as-vendors-return-to-the-streets-to-sell-the-big-issue Melbourne - 23 July 2020: As Australia emerges from pandemic lockdown, The Big Issue vendors are returning to city streets across Australia. A new campaign from Town Square announces that it’s back to business for vendors, proudly selling the magazine to earn their way out of homelessness, disadvantage and marginalisation. The Working For Home campaign makes a bold and simple statement, playing off a phrase that has become all too common to the Australian workforce since the coronavirus restrictions were imposed. This is an optimistic, forward-looking campaign, reminding us that The Big Issue vendors are working every day to support themselves. Each self-employed Big Issue vendor buys copies of the fortnightly magazine for half the cover price and retains the retail margin as their income. Town Square, which has been working with The Big Issue on a pro bono basis for a number of years, developed the campaign in association with Carat, who has secured impressive exposure, including donated media on TV, radio, press, OOH and online. Steven Persson, CEO at The Big Issue said: “Across the lockdown, The Big Issue turned to digital editions to keep our readers as engaged as possible, and set up a fund to provide immediate assistance to at-risk vendors. But now that restrictions are lifting in many of our cities, our vendors are returning to work, seeking to support themselves just like the rest of the Australian workforce. This campaign is our proud announcement that vendors are back, earning an income. We look forward to seeing more Big Issue readers enjoy the magazine, knowing that purchasing a copy is helping some of the most disadvantaged in our community to earn a living.” Harry Corsham, Director at Town Square added: “COVID-19 has been hard on us all but the lock-down has hit the disadvantaged harder than most. This campaign plays with language to remind us of this, with a simple, optimistic message that invites people to show a bit of social solidarity at a tough time, by supporting the smallest local business on their block. We are grateful to everyone who has donated their time and resources to make this campaign happen.” Sue Squillace, CEO of Carat ANZ, said the agency has no hesitation when it comes to helping in times like this. “It’s not only rewarding to witness the generosity of our long-term media partners, but seeing how quickly they responded when asked to support this great cause has been overwhelming.  I’m also very proud of the Carat team and their collaborative and passionate approach during this campaign.” Please note: Vendors in Melbourne are currently not selling due to COVID-19 restrictions. They will return to street selling once it is deemed safe to do so. Campaign Material TV 30”: TV 15” A: TV 15” B: TV 15” C: Radio: please access audio file here. OOH: please access audio file here. Credits The Big Issue CEO: Steven Persson National Communications & Partnerships Manager: Steph Say Marketing & Events Manager: Hope Oliver   Town Square Creative Director: Brendan Day Copywriter: Kevin Dolan Art Director: Benny Moore         Chief Strategy Officer: Neville Doyle Account Director: Jessica Hay Producer: Bec Stielow Editor: Jimmy Walker   Production Company: Picture Co. Director / DOP: Nathan Christoffel Sound Recordist / Photographer: Jess Curry Sound Studio: Bang Bang Studios Despatch: Peach   Carat Client Leader: Janine Virtue Client Director: Adelle Sturges Client Manager: Jade Bailey     ENDS     About The Big IssueSince launching in Australia in 1996 more than 13 million Big Issue magazines have been sold, putting $31 million into the pockets of more than 7,000 disadvantaged Australians. Research shows The Big Issue magazine generates a positive social return of $5.50 for every $1 invested in the enterprise, due to a reduced demand for social, health and justice services among sellers. An independent report estimated the magazine saved the community approximately $25,000 per vendor in the 2014-15 year.   About Town Square Town Square is an independent, full-service creative agency, based in Melbourne, working with brands across Australia. Clients include APT, Armaguard, The Big Issue, Captain’s Choice, City of Ballarat, Frasers Property, Sovereign Hill, Tasman Butchers, Travelmarvel, and Weir Minerals.   For more information Harry Corsham | Town Square | | 0418 665986 Bruce Clay Australia Has Partnered with The Australian Marketing Institute to Enhance the SEO Skills of Marketing Professionals 2020-07-23T03:05:34Z bruce-clay-australia-has-partnered-with-the-australian-marketing-institute-to-enhance-the-seo-skills-of-marketing-professionals Bruce Clay Australia (BCA) is proud to announce its partnership with the Australia’s leading professional association for marketers, the Australian Marketing Institute (AMI), as the official SEO Partner for AMI. Moving forward, Bruce Clay will be managing SEO for AMI, to truly prioritise the reach and influence of AMI to better serve the marketing community of Australia.  Commenting on the partnership AMI Director, Andrew Thornton, said, “We recognise the importance of SEO and how it can effectively work like a catalyst in helping AMI leverage the power of the Internet and reach its target audience.” The partnership will create value for AMI Members and work towards building content marketing and SEO skills amongst marketing professionals via Bruce Clay Australia’s experience and thought leadership which will be made available to AMI members via blog posts, panel discussion and webinars. AMI members will also have the opportunity to enhance their SEO skills via the Bruce Clay SEO Training Masterclass in August. This partnership is very important for Bruce Clay Australia and Sid Lal, MD, BCA says, “We recognise that we have just re-entered the Australian market after a hiatus of 6 years. The AMI with its significant reach gives us the ideal platform to put the Bruce Clay brand in front of Australian Marketing Professionals”. Throughout 2020, Bruce Clay was and will be involved in a number of AMI events including the 2020 Prediction Series (NSW), Senior Marketers Events and 2020 AMI Awards for Marketing Excellence. Creating hero content is a pre-requisite for ranking on Google. Thus, Bruce Clay is more than happy to sponsor the Content Marketing award and do its part to reward and nurture home grown marketing talent. For further information or any queries please contact: Sid Lal 1300 732 734 About Bruce Clay Australia (BCA) Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO). Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney. Connect with us now on 1300 732 734 or if you would like your website to achieve higher search rankings & increase website traffic and sales. About the Australian Marketing Institute (AMI) The Australian Marketing Institute (AMI) is the requisite organisation for professional marketers and authoritative voice of Marketing in Australia. With the largest network of marketers in Australia, the Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933. For details about AMI, please visit: ECAL Appoints Alex Peebles as Chief Revenue Officer 2020-07-22T05:00:18Z ecal-appoints-alex-peebles-as-chief-revenue-officer Melbourne, Australia / Singapore: ECAL, the leading provider of smart calendar communications and marketing, has announced the appointment of Alex Peebles as its Chief Revenue Officer. Based at ECAL’s new Singapore office, Peebles is a key pillar in the company’s global expansion strategy.   Before joining ECAL, Peebles was SVP Southeast Asia at sports streaming service DAZN, and prior to this held various senior executive roles at Perform Group in Australia and the UK, including Managing Director of the Perform NFL Partnership.   “At this time of unprecedented change and unpredictability, the power of ECAL’s smart, dynamic communications solution for events-based content is proving to be critically valuable - in sports, entertainment, media and beyond,” says ECAL CEO, Patrick Barrett. “It has also fast-tracked growth in relatively fresh areas such as streaming, conferencing and payments. So we are thrilled to have someone of Alex’s experience and talent join us, to support our global expansion.”   At ECAL, Peebles will be responsible for all revenue generating operations, with a focus on scoring transformative strategic partnerships, growing enterprise licensing, and productising ECAL’s data and insights business.   “ECAL is already a fantastic business and I'm delighted to come on board” says Peebles. “There is now a significant opportunity to both develop the solutions we offer and develop the breadth of our partner set. Further announcements will soon follow!”   Peebles has a proven track record of new product and territory growth, together with a strong commercial acumen, invaluable industry experience and a welcome, partner-based approach to business relations.   Peebles joins ECAL following recent announcements of strategic partnerships with SportsTG (Stack Sports) and fast-growing payments orchestration platform PayDock. The opening of the Singapore office further highlights the company’s global ambitions.    ECAL is a world-leading calendar communications, marketing and data platform, used by 300+ major brands globally across sports, entertainment, media, ticketing and payments. Headquartered in Melbourne, with a presence in London, Los Angeles, Manila, Delhi and Singapore, ECAL’s smart ‘sync to calendar’ technology enables rich, dynamic, event-based communications straight to calendar, for better business outcomes.