The PRWIRE Press Releases https:// 2019-06-13T00:04:39Z Gartner Reveals 75% of Organisations Surveyed Increased Customer Experience Technology Investments in 2018 2019-06-13T00:04:39Z gartner-reveals-75-of-organisations-surveyed-increased-customer-experience-technology-investments-in-2018 SYDNEY, Australia, June 13, 2019 — Three-quarters of organisations surveyed by Gartner, Inc. increased customer experience (CX) technology investments in 2018. Customer analytics continues to be one of the biggest investments, with 52% intending to increase funding in 2019, focusing on customer journey analysis, customer needs analysis, voice of the customer (VoC) and digital marketing. Gartner's 2019 Customer Experience Innovation Survey gathered data from 244 respondents in seven countries in North America, Western Europe and Asia/Pacific, across a wide range of industries — 26% were from Australia and New Zealand. The objective of the study was to understand the priorities, technology investments and high-stakes situations faced by organisations in their CX initiatives. The survey reveals that when organisations grow in CX maturity, a greater focus of technology investment is placed on increasing customer understanding and delivering accurate actions by analysing data. At the same time, CX programs expand from a core team to a wider group of employees. The requirement for change management makes employee training tools an important technology investment. According to the survey, the top five CX project priorities in 2019 are metrics (64%); VoC (50%); increasing speed of product and service launches (45%); product proliferation and personalisation (45%); prioritisation of CX investments (44%); and customer journey automation (44%). “Knowing where your strengths and challenges lie and the next steps needed to improve maturity will help with project prioritisation and planning,” said Olive Huang, research vice president at Gartner. “Also, extend your spending to different technologies as your CX maturity increases, paying particular attention to customer analytics investments.” According to the survey, the top three emerging technologies expected to have the biggest impact on CX projects in the next three years include artificial intelligence (53%), virtual customer assistants and chatbots (39%) and omnichannel engagement solutions (37%). High-stakes situations have negative impact The survey reveals that many organisations have faced crisis situations in their CX program within the last three years. Economic or financial pressure has impacted the highest proportion of respondents (53%). For those with lower maturity levels, 60% had CX initiative launches stalled due to lack of executive support, and 59% found it difficult to demonstrate value or ROI, which leads the CFO to question all future investments. “High-stakes situations impacting CX programs can result in the removal of funding for a CX initiative or its cancellation, or even employees losing their jobs,” Ms. Huang said. “This may lead to a decline in the quality of the customer experience, weakened financial performance of the organisation and erosion of its competitive position.” According to Ms. Huang, there are many actions you can take to avoid these situations or reduce their impact, from securing management buy-in to improving technologies that support change management programs, such as employee training tools. “Pay special attention to building recruitment, retention and succession plans for key technology leadership roles related to CX,” Ms. Huang said. “Candidates for these roles are often hard to find and highly valued in the job market.” Gartner clients can learn more in the report “Survey Analysis: Customer Experience Maturity and Investment Priorities, 2019.” More information on customer experience strategy can be found in the Gartner CRM and Customer Experience Strategy Primer for 2019. About Gartner Customer Experience & Technologies Summits Customer experience trends will be further discussed at the Gartner Customer Experience & Technologies Summit 2019 taking place June 17-18 in Sydney. Follow news and updates from the event on Twitter at #GartnerCX. About Gartner Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organisations of tomorrow. Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and objective resource for more than 15,000 organisations in more than 100 countries — across all major functions, in every industry and organisation size. To learn more about how we help decision makers fuel the future of business, visit Step Directly into your Target Audience at a Trade Show 2019-06-12T02:36:35Z step-directly-into-your-target-audience-at-a-trade-show Place your brand in the very middle of hundreds of members of your target audience at once – literally! Trade shows are a brilliant promotional strategy to acquire new prospects whilst in a competitive environment. Trade shows are generally industry-based, where consumers interested in beauty and skincare can attend a beauty convention, or passionate photographers can visit a photography trade show. Since only specific customer segments attend, you can sell and promote directly to customers interested in your industry and area of expertise, whilst avoiding uninterested by-passers you would come across during general shopping centre promotional activities. Attendees of trade shows attend due to their keen interest in the industry and are therefore likely to take to your brand offerings. Additional benefits of participating in a trade show include the following: - Create brand awareness.  - Enhance existing customer relationships by providing a physical touch point between the brand and customer, if the brand is currently only available online. - Widen customer database and expand distribution through acquisition opportunities. Encouraging membership sign-ups of attendees allows gathering of personal customer data. - Generate leads and prospects. - Form new B2B relationships and opportunities for future partnering. - Trade show hosts are briefed on your brand to ensure sufficient knowledge of your products/services, so they can project your brand’s energy and vision within their interactions with customers throughout the day. Outsourcing trade show staff allows your own employees to remain focused on core business activities in your office, for improved productivity. - May include product demonstrations which attract attention, directly show benefits and features of the product, or even encourage attendees to touch or try it out. For example, a VR company at a gaming trade show encouraging attendees to try a game. Some factors that your team should consider when contemplating getting involved with a trade show include: - Time. Unlike many promotional activities (such as flyer distribution) that generally last only a few hours, committing to a trade show means committing at least one day – if not two or three – to the event. A longer running trade show, although tiring, means longer exposure time to generate and build meaningful and impactful customer relationships. On the day of the event, travelling, setting up and participating can be time-consuming, but pre-planning, organising and designing promotional content before the event, and measurement of results after the event take additional time but are worth the effort. - Cost. Trade show events can be costly to participate in, as well as the promotional and planning activities beforehand and potentially measurement afterwards. - Competition. The nature of the industry-based event is competitive, with a high chance of significant competitors also attending. - Measurement of results can be difficult, as much of the data is qualitative and subject to interpretation. However, quantitative data such as numbers of goodie-bags given out, and number of sign-ups collected are quantitative and easily measured. - Ensure marketing objectives, goals, strategy, event plan/process, event promotion, time constraints and speaking scripts are all met. For trade show host inquiries call AMS Promotions on 1300 368 969 or email Increase Your Brand Exposure with the Right PR Strategy with Star China 2019-06-07T01:12:56Z increase-your-brand-exposure-with-the-right-pr-strategy-with-star-china Australian advertising agency Star China is promoting its public relations arm that can help businesses target the Chinese market through content creation, translation and optimisation services. Star China has a large media database that allows businesses to distribute PR news to thousands of Chinese media platforms. Star China believes that this strategy is essential for Australian businesses who can gain a market share among a community are left untapped by advertising channels. Advertising and PR through Star China allows brands to target the large Chinese population in the country. They can help by distributing stories, PR news, customer reviews with most up-to-date selection of Chinese media contacts and lists. Their consultants can also advise brands with the media list that best meets the client’s needs. Chinese consumers often search for reviews of products. Star China can manage customers’ online feedback and reviews for brands. For any product launches or other news Star China can engage media platforms to attract the attention of potential consumers. In an article on the Parliament of Australia website, Dr Anne Holmes writes: “China is Australia's largest trading partner in terms of both imports and exports. Australia is China's sixth largest trading partner; it is China's fifth biggest supplier of imports and its tenth biggest customer for exports. Twenty-five per cent of Australia's manufactured imports come from China; 13% of its exports are thermal coal to China. “While Chinese savings will probably remain high enough to fund domestic expansion, there will be room for Australian companies to invest in China. This would be a useful way for business to learn about Chinese tastes and preferences, as well as business culture,” Dr Holmes writes. “One great advantage Australia has in industries providing sophisticated goods and services is the large number of Australian speakers of Mandarin. Another is the base of knowledge and contacts built up through the trade in resources.” To tap into these opportunities Australian businesses will need to engage with the Chinese market. Star China can help manage PR strategies and social media channels for corporates who want to make advertising easy and effective.   For more information on Chinese advertising partner, WeChat account registration, Weibo sponsored advertising and more, visit   Reference: 2019 IT Journalism Awards now open! 2019-06-06T07:33:23Z 2019-it-journalism-awards-now-open MediaConnect is delighted to announce that entries for the 2019 IT Journalism Awards are now open. All categories, judging criteria and entry forms can be found at Entries must be submitted before midnight on January 25th, with the gala awards presentation being held on Friday March 22nd, 2019 at Luna Park in Sydney. Now in its 17th year, the IT Journalism Awards is supported by long-time sponsors Watterson Marketing Communications. The awards will recognise work published in the 2018 calendar year, with 21 awards for both individuals and mastheads. “These awards are about recognising and promoting high-quality journalism, and the facts are that has never been more necessary or relevant, so we’re delighted to announce that the 2019 Lizzies are open for submissions and encourage everyone in the technology journalism community to get behind this year’s awards,” MediaConnect CEO Phil Sim said. As always, every journalist who submits an entry will be afforded one free ticket to attend the awards ceremony courtesy of our sponsors. Tickets for friends and guests are available for purchase at If you would like to help us with judging the awards, please get in touch — all judges receive one free ticket to the event. Sponsorships are still available. Please contact Phil Sim on 02 9894 6277 or to secure one of the final sponsorship opportunities. If you have any queries regarding entries please contact Craig Daveson on 02 9894 6277 or Suzie Mcintosh Re-Opens Luxury Brow Establishment in Toorak 2019-06-06T03:06:38Z suzie-mcintosh-re-opens-luxury-brow-establishment-in-toorak Melbourne’s premier brow salon, Suzie Mcintosh Brows reopens the doors of its luxury salon in Toorak after an extensive and unplanned refurbishment.    After freak floods and golf ball-sized hail hit Melbourne in December last year, Suzie Mcintosh Brows was forced to immediately shut the doors of its luxurious salon after the roof collapsed one morning, just minutes before staff were set to start work.    Minutes after the roof came tumbling down, Australian Brow Specialist Suzie Mcintosh’s crisis took centre stage for the whole of Australia to see, with Channel 7, Ten Eyewitness News and Nine News all broadcasting news coverage from the salon.    Founder, Suzie Mcintosh had just relocated to Sydney two weeks prior, in order to begin the planning and process of opening her Sydney salon when she heard the news. Suzie said, “I will never forget the messages and photos coming through to my phone, I was in the middle of a training session and was completely devastated by what I was seeing unfold.”    “The next minute, it was all over the news, and I remember thinking ‘how will we ever recover from this!?’ It was an absolute disaster in its finest form.”    When the roof of her Toorak salon collapsed, Suzie had to immediately halt all plans on opening her Sydney location to then oversee an extensive renovation process at the Toorak salon, which took over 5 months, ensuring technical engineers were in to make the salon better than before.    “After what was a drastic end to 2018, I cannot tell you how relieved and ecstatic I am to finally be back in operation in Toorak after operating out of a temporary office space for the past 5 months.”    An architect of the perfect brows, Suzie Mcintosh has built a reputation for crafting the perfect archways on the faces of her clients, building a thriving empire, and picking up a long list of celebrity and high-profile patrons along the way.    Specialising in cosmetic tattooing and brow styling, Suzie Mcintosh opened her namesake salon in Toorak back in mid 2017 after outgrowing three locations over the previous three years.    The young trail-blazer has caught the attention all over the world, racking up an exclusive client list across the globe that sees many of her clients fly her in for a bit of much needed brow maintenance from locations including the US, London, Europe, Dubai, Singapore, New Zealand and Tokyo.    In addition to her highly successful Melbourne salon, Suzie will be opening her first Sydney salon on June 10 at La Porté Space in Rosebery. Alongside the ever-growing client list of the salons, Suzie has expanded into holding her own masterclasses across the globe, most recently hosting a class in Los Angeles.    From Ombre, to feathering, or your classic staples of a wax and tint, the specialist Brow Bosses at Suzie Mcintosh have you shaped and covered for any occasion.  Trying Before Buying with Product Demonstrators 2019-06-06T02:02:43Z trying-before-buying-with-product-demonstrators It’s simple. Customers who try are more likely to buy. Product demonstrators and product samples are a great way to build an immediate relationship with customers and enhance brand awareness amongst a wide audience. Essentially, this method gives potential customers an experience with your brand or product (whether high or low-involvement) – such as watching a demonstration of a new blender making smoothies at a health food convention, sitting in a Tesla in a shopping centre, or trying out a new brand of chocolate in a supermarket. This encourages purchase or simply puts the brand or product in the consumer’s mind in the first place. It has been found that 41% of shoppers who view a demonstration complete their experience with a purchase – low-involvement products in supermarkets almost immediately, with the taster feeling compelled to give back to the demonstrator/sampler for their service or simply desiring more of the product after the ability to try it whilst out-and-about.   Consumers are savvy and don’t enjoy spending money on unknown products without knowing the value they provide, so allowing them to try before they buy directly shows the benefits and builds a trusting relationship between your brand and the consumer. Having this direct interaction and involving the audience and their five senses not only deepens the potential relationship, but also allows your brand to gain immediate feedback involving target audience desires, competitors and first impressions which can be used for future improvements. Potential considerations in using a product demonstrator may include: ·       -  Identifying the unique characteristic and choosing which of the five senses to engage. For example, a demonstration of perfume must include smell; a fluffy toy must include touch, and a delicious chocolate must include taste. ·       -  Time and budget. Distributing free samples means making some products free. However, it ultimately pays off. Time and budget are also affected by hiring, training and educating staff. ·      -   Educating the demonstrator. To most effectively translate a tester into a purchase, the demonstrator or sampler must be friendly and knowledgeable about your brand in order to answer potential questions and reflect the brand’s values. For demonstrator inquiries call AMS Promotions on 1300 368 969 or email Leading Agent Adrian Wilson launches Ayre Real Estate 2019-06-06T01:34:33Z leading-agent-adrian-wilson-launches-ayre-real-estate Sydney City’s leading agent returns to Agency Adrian Wilson launches Ayre Real Estate – a new way of doing business in the apartment market Media Release - 6 June 2019 Multi-award winning Real Estate Agent and entrepreneur Adrian Wilson has today launched an innovative apartment focused agency, Ayre Real Estate. Situated on the ground floor of the exclusive Sheraton On The Park hotel, the new venture by Wilson is a strategic move to offer specialised services to the premium apartment market, an area which Wilson believes has significant opportunity for improvement in the level of service, quality of marketing and specialist advice for apartment owners in this growing segment. Adrian Wilson, Founder and Principal of Ayre Real Estate says, “Buying, selling, renting or investing in apartments requires a completely different strategy to typical houses. The common agency structure does not cater well enough for the differences in approach required in order to achieve the best results for these owners. Ayre was created to fill a significant service gap in the Sydney property market at a time when apartment living is in its prime.” Adrian plans to utilise his experience as well as learnings from an Executive MBA at UTS, consulting experience to several developers and a prior executive placement for an ASX listed property company, to propel the new agency's growth. Adrian is perhaps one of the most forward-thinking and well-rounded agents the industry. The former founder of Wilson Property Agents is no stranger to the apartment market or to launching a new agency in a softer market. Back in 2008, Wilson opened his first agency on Hyde Park which went from strength to strength and was twice named one of the fastest growing companies in Australia by BRW Fast 100 awards operating from two prominent offices in Sydney City Amongst other accolades, Wilson Property Agents was awarded two Agency of the Year REINSW Awards for Excellence as well as Boutique Independent Agency of the Year by the Real Estate Business Awards, plus they took out the REINSW Digital Marketing Award prior to acquiring another agency business and then successfully exiting the company via an off-market acquisition in 2014. “There is a significant number of brand-new apartment developments which have recently been completed, are in planning or nearing settlement. These developments, alongside existing residential buildings, tend to be located and offer an attractive lifestyle or investment, especially for downsizers wanting the convenience of inner-city living or a buzzing urban village. Sydney City apartments attract strong interest from owner occupiers, investors, renters and off-plan purchasers, which means the market is more resilient during softer periods due to continued demand across all market segments" said Wilson. "The market for high quality, well located prestige apartments continues to remain relatively strong despite general market conditions. We are very excited to be leading the charge on providing a higher level of service to this market segment and believe the future prospects for our clients in this market are extremely positive,” added Wilson. About Ayre Real Estate: Ayre Real Estate has been founded by multi-award winning Real Estate Agent, Adrian Wilson, a pioneer in the Sydney City apartment market with nearly 20 years’ experience and perhaps one of the most strategic thought leaders in the industry. The Sydney City apartment specialists, delivers apartment focused services that are smarter and simpler, yet deliver beyond expectations for both owners and landlords while elevating the lives of the clients and communities they work in. For further information, images or to request an interview with Adrian Wilson, please contact 360 PR: Rachel King | | 02 9571 4448 Phoebe Ang Joins Eyeota as Chief Financial Officer from Dentsu Aegis Network 2019-06-05T05:40:29Z phoebe-ang-joins-eyeota-as-chief-financial-officer-from-dentsu-aegis-network-1 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the appointment of its chief financial officer (CFO), Phoebe Ang.   Based in the Singapore headquarters, Ang will partner with chief executive officer (CEO), Kevin Tan, to spearhead exponential and international growth in the coming years. She will execute on the financial and operational goals at Eyeota that create maximum value for the company and its shareholders.   “I believe my depth of experience with mergers and acquisitions integration and cross-regional commercial partnerships will help propel Eyeota into its next phase of rapid growth,” said Ang. “Eyeota has ambitious plans and a strong team and I’m delighted to be joining the company at this exciting time.”   Bringing more than twenty years of experience to the role, Ang’s career is well-rounded with time at companies ranging from startups to multinational agency holding groups. Most recently, she served at Dentsu Aegis Network as the Asia-Pacific (APAC) integration lead for mergers and acquisitions for newly-acquired businesses. She also served as the regional CFO of Isobar APAC. Earlier in her career, Ang was the finance director at BBDO, part of Omnicom Network, and BLUE Interactive, which is now Possible Worldwide under WPP Group.   “Ang has a proven track record of identifying and implementing solutions across functional, cultural and geographic boundaries. Given this global experience in finance with cross-market and cross-border commercial solutions, she is an ideal fit for Eyeota,” said Tan. “We are thrilled to welcome her to the team where she will play an integral role in ensuring financial controls and providing financial insights for timely and effective decision making.”   To learn more about Eyeota, please visit: Create ‘LIVE’ Data Bar Graphs and Pie Charts 2019-06-05T03:25:53Z create-live-data-bar-graphs-and-pie-charts According to Gravity WP, GFChart is the best chart / calculation add-on for Gravity Forms out there. Do you want to show ‘Live” data from your Gravity Forms as a Bar Chart, Pie Chart, 3D Pie Chart or a Donut Chart inside your blog posts and pages? This is the way to do it. You can easily make Bar charts (even very complex ones) from the data your website visitors filled in via Gravity Forms and the plugin GFChart. This plugin is an extension to WordPress Gravity Forms. It empowers you to showcase a visual snapshot summary of form submissions – automatically.H Gravity Forms ‘Live’ Charts examples Coffee drinkers' tour choice41.5%35.1%15.9%Dinosaur41.5%Etchings15.9%Poetry7.4%Leopard35.1% Dinosaur 806 Etchings 309 Poetry 144 Leopard 681 Drinks choice by tour (1)TeaCoffeeNo07501,5002,2503,000DinosaurEtchingsLeopardPoetryNumberTour Tea Coffee No Dinosaur 1,563 806 82 Etchings 314 309 31 Leopard 749 681 49 Poetry 171 144 38 Here Is How You Create Live Data Charts Choose Chart Type You can choose several Chart types to show your Gravity Forms data: Bar chart, Pie (Donut) Chart, Calculations and a Progress Bar. Per Chart Type there are more options to create, for example 3D views. Select and filter data for your GF Chart You can select and filter (based on conditional logic) data to use and count (or sum) in your Gravity Forms Charts. No need to code it yourself, just click and generate. Features of GFCharts Fast Front-End Analytics Gravity Forms Quickly show analytics based on Gravity Forms entries on the front-end of your website, so people can follow how many and what type of entries are submitted. Conditional Logic Filter specific entries based on information people have filled in. This way you can easily create different kinds of charts, or calculations from one form. LEARN MORE World Oceans Day - Saturday 8 June 2019-06-04T20:33:36Z world-oceans-day-saturday-8-june Ocean Guardian committed to World Oceans Day Improving fish stocks for commercial and recreational fishing, thanks to the new FISH01 Media Release - 5 June 2019 World Oceans Day takes place every 8th of June and is celebrated worldwide to raise awareness of the importance the ocean plays in our lives and the ways people can help protect it. Ocean Guardian makes significant efforts to safeguard all marine life and is therefore proud to celebrate World Oceans Day through its commitment to ocean protection and conservation. Powered by Shark Shield® Technology; Ocean Guardian’s shark deterrent systems aren’t just designed to protect you, but also the ocean - eliminating the need for shark nets, drum lines and needless shark culls. Best of all, it doesn’t harm the shark either. The FISH01 by Ocean Guardian; is a successfully-tested new product designed to significantly reduce the number of fish taken by sharks - whilst fishing - therefore protecting fish stocks. Sharks are opportunistic by nature and will naturally single out any food source that appears easy to exploit. No-where is a shark’s opportunistic behaviour more apparent than when fishing. It’s well known among both the commercial and recreational fishing communities that a struggling fish is irresistible to sharks (i.e. known as the shark tax). Ocean Guardian CEO, Lindsay Lyon, explains “Fishermen have bag limits set by governments to manage fish stocks, however, because sharks take sometimes 7 out of every 10 fish hooked, a lot more fish die as a result of commercial and recreational fishing than the bag limits intended. The FISH01 significantly reduces the number of fish taken by sharks which then directly contributes to improving our fish stocks and environment. Not to mention, less time moving to different locations in an effort to avoid sharks, results in less fuel burned and less wasted time. A win-win for both angler and the environment”. “The FISH01 has no effect on the targeted fish species. Our Shark Shield® Technology has been developed to specifically take advantage of the highly sensitive electrical receptors called the ‘Ampullae of Lorenzini’ present in a shark’s snout. Since fish are without these receptors, Shark Shield® Technology has no effect on them. For several years now, divers and spear fisherman have reported that their catches have been unaffected by their Ocean Guardian devices,” adds Lindsay. About Ocean Guardian: The world’s only scientifically proven electrical shark deterrent. Nothing is more effective. Ocean Guardian’s Shark Shield Technology is the world’s only scientifically proven and independently tested electrical shark deterrent. Developed over two decades of research and government approved, Ocean Guardian’s patented technology creates a powerful three-dimensional electrical field which causes spasms in shark’s short-range electrical receptors, proven to turn sharks away - including Great Whites. Nothing is more effective. Our products are the ultimate ocean guardian providing peace of mind for ocean lovers around the world whether you’re boating, fishing, diving, snorkelling or surfing. By using Ocean Guardian products you’ll be supporting the conservation of marine life by removing the need for lethal shark nets, drumlines, or shark culling, and increasing fish stocks by reducing shark tax. For further information or to set up an interview with Lindsay Lyon please contact: Rachel King @ 360 PR: +61 2 9571 4448 / +61 423 833 814 or Plan Winter PR Strategies During Popup Media’s Autumn Sale 2019-06-04T04:22:05Z plan-winter-pr-strategies-during-popup-media-s-autumn-sale PR and marketing strategies don’t stop during the winter and the autumn sale at Popup Media, is an ideal way to begin planning winter marketing campaigns. The company is offering substantial savings on media walls for any event. One of the most tried, true and effective elements of marketing for special events, conferences, to raise awareness about issues, and for charitable fund-raising, media walls can be customized in a variety of ways. Media wall printing can encompass logos, photos and company names to engage audiences, form the foundation of social media campaigns, encourage audience-generated interaction, and they offer a significant return on investment. A media background can leverage the power of celebrities and influencers, along with issues and causes, on social media. It’s a clean and uncluttered background that focuses attention and creates a frame for still photos or videos that can easily be shared on multiple social media channels. The more it’s shared, the better the coverage and free publicity for businesses or organizations. A cheap media wall is equally beneficial for a local mom-and-pop store to major corporate events. They’re advantageous for museum exhibits, guest speakers and authors, and product launches. A media backdrop can be used during job fairs, trade shows, open houses, volunteer activities, and contests. During the autumn sale at Popup Media, individuals can choose from five media walls in the following sizes. • 2m wide x 2.3m high media wall that will easily accommodate two people • 2.4m wide by 2.3m high media background for 2-3 individuals • 3m wide by 2.3 high media wall that will frame 3-5 to five people • 3m wide by 2.3m high arc curved media wall for 3-5 individuals with high definition resolution and vivid colors • 6m wide by 2.3m high media backdrop for 6-8 people The event backdrops available at Popup Media are used by some of the most prestigious and well-known businesses and organizations for implanting their winter marketing campaigns. The autumn sale at Popup Media enables any size enterprise to plan ahead and save money. About Popup Media Popup Media is a Sydney-based company specializing in production of media wall backdrops for all events and occasions. Our focus is on details and our talented team of creatives will assist you select and design the right solution for your event. Our products are functional, reusable, high-quality and feature modern design. Our products are versatile, portable, lightweight and easy to set up. The entire system is sturdy and fits in a handy aesthetic carry bag. Media Contact Popup Media Phone: 1300 909 446 Website: Digivizer adds Paid Advertising Strategy & Support for all businesses 2019-06-03T00:40:23Z digivizer-adds-paid-advertising-strategy-amp-support-for-all-businesses Sydney, 3 June 2019: There are still three fundamentals that define digital marketing success: planning the program, understanding its performance, and doing both quickly and easily. For smaller companies, or if resources and budgets are tight, these fundamentals count for even more: no company wants to waste budget on poorly-performing programs. Getting the data can often take time or be complicated to do. Comparing data across different search and social media platforms - to make better decisions about future digital marketing investment, or to justify spend - can be difficult to the point of becoming impossible. To help businesses get more from their paid search (SEM) programs, Digivizer has added Paid Advertising strategy and support to its platform, and expanded its partnership with Google. Businesses can now connect and assign their accounts to the Digivizer platform, and measure the performance of their paid digital programs in Google, YouTube and Display alongside the media programs they run across Facebook, Instagram, LinkedIn and Twitter - making it easy to identify and compare performance between platforms. Also new to Digivizer account users is complimentary Digivizer Premium Ad Support, providing them access to monthly Digivizer digital strategy sessions, education and in-platform support.  Businesses often pay for social and search advertising without actually knowing what is working for them and what isn’t. With Digivizer, they can measure and compare performance. Digivizer has been a Google Ad Partner and Development Partner since 2015, and is now a Google Technology Partner. Emma Lo Russo, CEO and co-founder of Digivizer, said: “Our commitment is to give all businesses looking to get more from their digital investment the insights they need to make better decisions. We regularly hear from businesses spending money on search that do not see the results they expect or could achieve. Digivizer gives digital marketers the data they demand about performance across platforms, to see what is working for them and what isn’t. And we back that up with online support, digital strategy overview sessions from certified experts, and training tips and videos to help them get more from their investment. “The results users see are improvements in leads and costs in days, not weeks. “What makes Digivizer unique is that businesses see how their digital programs are performing across all search and social media platforms, in one view, easily and affordably. This saves time and costs, and reduces complexity. Data is neither late nor incomplete. To have information that you can easily share with others, and use to make decisions in real-time, can be the difference between business success and failure.” More information on Digivizer and adding Digivizer Premium Ad Support is on the Digivizer web site. ENDS About Digivizer Digivizer was founded in 2010.  Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Digivizer offers a range of plans that scale depending on the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering the past 30 days of data immediately, across all paid, owned and earned media, and the first 30 days free. Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube and Display). Contacts Digivizer is at: For more information: Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: Twitter: @alansmithoz    Guardian Australia joins IAB Australia Board 2019-06-02T21:30:00Z guardian-australia-joins-iab-australia-board 3rd June 2019; SYDNEY: IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately. The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton. Guardian Australia is already involved in IAB Australia as members of the IAB Audience Measurement Council and has indicated its intention to become involved in other Councils including Ad Effectiveness, Audio, Data and Standards and Guidelines. Tereza Alexandratos, Director of Commercial Operations, Guardian Australia said: "IAB plays a vital role in creating a healthy digital advertising ecosystem for consumers, advertisers and publishers. Guardian Australia will leverage its local and international experience in quality content to make a positive contribution to the Board and local digital advertising. Our unique perspective will be an asset to industry conversations.” Dan Stinton, Managing Director, Guardian Australia said: "Guardian Australia has grown significantly over the last six years. We now reach one in five Australians with our quality, independent journalism and have built a substantial advertising business – the time is right for us to join the IAB board.” Matt Rowley, CEO of Pedestrian Group and Chair of IAB Australia commented: “We are delighted to welcome Guardian Australia to our Board and look forward to the value their alternative approach and global experience will bring to our activities.” Gai Le Roy, IAB Australia CEO noted that Guardian Australia has been particularly focused on advocating for a more transparent advertising ecosystem, and increased innovation in digital advertising technology, both important issues to the IAB. “The Guardian has been heavily involved in IAB UK and we see considerable opportunity for Guardian Australia to engage across a broad range of industry shaping activities,” said Le Roy. “The organisation’s recent experience with the GDPR framework means it will also be well positioned to offer insights and experience to the local industry.” Launched in Australia in 2013, Guardian Australia has established itself as one of the leading news publishers. /Ends About the Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. The IAB Industry Charter, which was announced in October 2018, details the organisation’s focus on helping marketers and agencies understand how digital advertising can deliver on their business objectives. Foundation elements of the IAB Industry Charter include a renewed focus on standards that promote trust, steps to reduce friction in the ad supply chain; and ultimately improve ad experiences for consumers, advertisers and publishers. Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain. About Guardian Australia Launched in May 2013, Guardian Australia is a free premium digital news site in Australia, with a total reach of 5.4m people (Nielsen DCR, March 2019). Guardian Australia is a trusted source of quality Australian news, with a particular focus on politics, the environment and social inequality. Guardian Australia offers national news coverage and has four bureaus, located in Sydney, Melbourne, Brisbane and Canberra. Guardian Australia is also part of the Guardian’s 24-hour global news operation, helping to cover breaking international stories in all parts of the world. For further information about IAB Australia please contact: Gai Le Roy CEO - IAB Australia T: 0408 431 455 E: Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: Katie Haffner Guardian Australia T: 0403 357 831 E: Can An In-House Team Replace The IT Support Melbourne Company? 2019-05-31T11:22:58Z can-an-in-house-team-replace-the-it-support-melbourne-company IT Support Melbourne is a service that you should hire when running a business or office. And, it is safe to say that there's no replacement for it. What does the IT agency do for you — we have discussed the topic in our previous articles; read those and gain more knowledge on the importance of IT for your office/business! Today, we review a new question; we compare professional IT Support Melbourne companies with a possible in-house IT team. Out of the two options, you will determine the best one after reading this article; let's get started! Let's discuss employing an in-house team first! IT is something that gets offered at relatively high prices today. Don't get us wrong. We don't say that this service is an expensive one. But, something that lets you run your office or business efficiently won't be too cheap now. So, you can get a rough idea of employing an in-house team. IT experts are individuals who get hired at high salaries. And, employing one IT expert isn't enough to run your office or business now. So, the challenge comes. You will have to allocate a big budget as the salary of the in-house IT team. Should you afford that high cost when IT Support Melbourne agencies are available at affordable rates? Are there any additional benefits that you will get to enjoy by employing an in-house IT team? No, employing an in-house IT team won't come with any extra advantages; only the high cost for it. OK, an office manager may get his/her existing staff members to deal with IT. So, no IT experts hired to run the business/office; just ordinary staff members used for it. Can it replace IT Support Melbourne companies? The answer to it is a big "No." It is better you employing in-house IT experts than you handing it over to untrained employees. The expert team will at least do the best for your office, but untrained employees? What can they do for the success of you? IT Support Melbourne is a full-service when you get it through reputable agencies. But, what the in-house team can/will do for you is limited. In other words, you spend big money on employing an in-house team, but you get less in return. Let's compare the prices of the two options now? Which is more affordable — hiring an IT Support Melbourne company or employing staff from your side for it? Well, it is safe to say that you can save half of the money by handing over the task to a professional agency. Those are service providers that have already employed IT experts. Also, they are well-established companies that have invested big money in all the necessary resources for proving the best IT services for clients. Can you compete with those IT experts? There's no way you save money through an in-house IT team. Also, the number of services is another factor to consider here. For example, we are a full-service IT Support Melbourne agency that provides support, solutions, and services related to IT and its all other aspects. We are here to save your time and money in the long run. In summary, nobody can replace professional IT agencies today. Hiring them is the only/best option you got in hand now! IT Solutions- How does it work? 2019-05-31T11:20:30Z it-solutions-how-does-it-work Companies that can attract the best talent across sectors are able to create and maintain a strong sense of communication. This is especially true of technology firms which strive to create a productive environment for their clients, ensuring optimum levels of service providing satisfaction. Modern computing presents many new challenges and provides boundless opportunities for IT companies who wants to stay ahead in today’s fast moving marketplace. They provide IT and network support, training and the tools to assist the development of a business IT solution Melbourne which is focused on achieving your business goals. All designed for the way you do business. There are many known IT support companies who can provide all types of services. Though Melbourne is a city of business but still lots of agencies are growing there related to others. The interconnection of companies makes this communication more powerful. An information technology solution is a set of related software programs and/or services that are sold as a single package. IT vendors, service providers and value-added resellers (VARs) market their software suites and service bundles under the label solution to promote the idea that purchasing the product will help the customer successfully solve a problem or deal with a complicated situation. These companies have maintained strong partnerships with the most prominent vendors in the IT industry to ensure our technical expertise in delivering customer solutions. IT Solutions Melbourne has continually developed and is 100% committed to delivering the right solutions and support to the Small to Medium Business segment. IT Solutions Melbourne can look after all of official or business related IT Support needs, setting up all kinds of hardware and network, and can assist dedicated soft support to make sure it runs hassle-free every day. In a stricter sense, however, an IT solution is an aggregation of products and services, as opposed to a single, discrete product. To accurately be called a solution, therefore, the antivirus software should be bundled with related products, such as a spam filter or backup service. The product versus solution distinction extends back to the 1970s, when VARs emerged. At that time, the rise of microcomputers moved computing beyond the glass house and out to other departments, such as manufacturing and engineering. In response, VARs bundled software — their own or a third-party package — with a particular hardware platform and sold the bundle as a turnkey solution designed specifically for a particular use case. Frequently, such hardware/software solutions targeted customers in niche vertical markets. These companies are providing lots of solutions. That field is much bigger to discuss in this article but I can only highlight some specific things that they are stand to do- Onsite technical support Helpdesk/remote desktop support Cyber security and IT network security Enterprise backup and disaster recovery Cloud computing and cloud migration Office 365 setup and support Proactive network and systems management Preventative server/systems maintenance Hardware and software monitoring Software and application integration Phone systems These IT Support Companies are working for providing strategic, end-to-end IT solutions that empower business staff and customers, help you manage growth, reduce costs and improve productivity.