The PRWIRE Press Releases https:// 2021-01-18T03:31:57Z If you join the forces, you join a family. 2021-01-18T03:31:57Z if-you-join-the-forces-you-join-a-family Robert Bugden (35), Robert Jordan (64) and Matthew Seviour (46) are members of Blesma, a charity that supports injured or limbless service men and women who served in the UK forces, regardless of where they live. All three veterans are part of the Military family, serving their country to the best of their abilities. The three found each other through the Blesma Connects app.  This article is about Budgen, Jordan and Seviour’s life experiences and how Blesma enabled them to adapt to civilian and disabled life.  At first glance, there is not much in common between Robert Bugden, a thrill seeking parachute jumping instructor aged 35, Robert Jordan, a 64 year old retired construction worker and Matthew Seviour, 46 year old football fanatic and father of two teenagers. At different stages of their lives and careers, it’s hard to spot the ties that might bind them.  But Robert, Matthew and Jordan are all part of that special family of ex-servicemen who have served their country in some part of the forces: Bugden not surprisingly in the Royal Airforce, Jordan and Seviour in the Army. But more than that – all three are members of Blesma, a charity that supports injured or limbless service men and women who served in the UK forces.  While how and when in their careers they came to be injured differs, Bugden suffering a mid-air collision while on the job with the Air Force teaching other service folk, and Jordan injured on a construction site after leaving the services, to Blesma, this is irrelevant. They served their country and they deserve to be supported.  Blesma members are spread throughout the UK, with some relocating as far afield as the US, Canada and Australia. Recognising that digital technology could help reduce the distance between both Blesma and between their more than 3,000 members, Blesma developed ‘Blesma Connects’, an app that provides news and updates of interest to members, information on the huge range of activities that Blesma offers members, easy access to assistance from the Support and Outreach officers, and also a chat facility for Blesma members to keep in contact with each other, find new friends with shared interests or just bridge the distance between members – whether that might be a few miles or a few thousand.  At 64, Jordan would love to work again, but recognises his age is against him. Rather than feel sorry for himself, he sews masks for his wife, a nurse, and the vital frontline staff she works with. He keeps in contact with both those he served with and new friends he’s made via the app, and he and his wife often attend the social events for members and partners. Bugden’s connection to Blesma is even deeper. Still a thrill-seeker at heart, Bugden still loves jumping out of planes, but now includes his wheelchair in the jump, Bugden is also a fundraiser for Blesma, organising lunches and dinners for other members and their families. His sense of humour undamaged, he commented that ‘One of the nice things about the Blesma Connects app is that you can use it even when you have limited hand function like me´.  For Seviour, Blesma Connects is a true part of his support network. The divorced father of two teenagers lost the use of limbs and suffers chronic back pain. His biggest fear is that some unexpected movement, even pulling his socks up, will cause him extreme pain. While medication helps, Seviour is never pain free. Blesma is a true extension of the force’s family for Seviour, acting as an extended support network for him from practical chores such as grocery shopping, or sharing his passions and hobbies from yoga, which helps with the pain though scuba diving which keeps the world a fascinating place. Oh, and there’s football, with the Blesma Connects app keeping Seviour both connected with others ex-forces mates to share the highs and lows of his team’s fortunes, and to keep abreast of the latest news and development, notably around treatments and options that are specifically relevant to him.   With the support of Blesma, members have been able to secure grants to upgrade their houses to better suit their abilities, get the latest in prosthetic technology, undertake training to help them with new careers and remain active and connected to the wider family that binds those who have been in the forces. As Jordan says: ‘Family looks after one another no matter what. And the forces are like a family. The first thing you ask on the Blesma Connects app is: what is your service number?’  Blesma Connects – keeping the forces family connected. The Blesma Connects appBlesma Connects is provided by Blesma - a charity that, Since World War 1, has offered disabled veterans and their families lifelong support. Blesma partnered with Miroma Project Factory to develop Blesma Connects. The app enables its members: to receive relevant news tailored to their individual needs and interests   to connect and engage in activities with other Blesma members easily keep on touch with other members and find old mates hear about new routes to secure medical support and grants easily access the welfare counselling Blesma provides. This article is based on a Zoom chat between Robert Jordan, Robert Bugden, Matthew Seviour, members of the Blesma support staff and representatives from Miroma Project Factory - a digital arm of the global Miroma Group of agencies. About Miroma Project Factory  Miroma Project Factory is a multi award-winning digital production and development house that creates innovative and interactive digital products across web, mobile, social media and games platforms. Its’ reputation is built on delivering ground-breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change.   For more information, please visit www.theprojectfactory.com.  Follow on LinkedIn, Facebook and Twitter. About Blesma Blesma, The Limbless Veterans was formed in the years following the First World War and became a national charity in 1932.  Blesma is dedicated to assisting serving and ex-Service men and women who have suffered limb loss or the loss of use of a limb, an eye or loss of sight. We support these men and women and their families in their communities throughout the UK and overseas.  Since 1932, we have been the only national Service charity that supports limbless veterans for the duration of their lives; just as we are still caring for our surviving World War II veterans, we also look after those who have survived complex trauma injuries through recent conflicts, accidents or illness, and will need our specialised support as they face the long journey ahead. Blesma aims to ensure that all serving or ex-service men and women who have lost sight, limbs or the use of limbs can lead independent and fulfilling lives and will not be failed, forgotten or left behind. For more information, please visit https://blesma.org/.  Follow on Twitter, Instagram and Facebook. Entertainment appoints FutureBrand Australia 2021-01-17T21:25:00Z entertainment-appoints-futurebrand-australia SYDNEY, AUSTRALIA – January 18, 2021 – Iconic Australian and New Zealand brand, Entertainment, has appointed FutureBrand to help deliver its brand and customer experience transformation, as part of a business-wide strategy that will reshape how Entertainment engages with its members, merchants and fundraisers. FutureBrand’s work with Entertainment will inform all areas of the brand – from brand strategy and identity to voice, content and experience. By applying FutureBrand’s ‘sprint’ methodology, the teams will work in close collaboration to strengthen the connection between the brand’s purpose and the everyday experience across the end-to-end Entertainment proposition. FutureBrand Australia CEO Rich Curtis said: "We've already got to work on the Entertainment brand using our 'sprint' methodology to kick-start their transformation. It's great working with a team who value collaboration as much as we do, uniting strategy, identity and experience into one. What's more, as a member of Entertainment myself, it's great to be able to play a part in the brand’s future.” On working with FutureBrand Australia, Entertainment Chief Customer Experience Officer, Linda McDonald, commented: “We’re excited to partner with FutureBrand and their energised approach to brand customer experience. Entertainment is a well-loved brand across Australia and New Zealand with a deep heritage and legacy that is ready for a refresh.  As we move from a publishing, loyalty brand to a more responsive, rich and personal digital experience, we feel FutureBrand will breathe new life and a fresh perspective into the brand that will resonate with existing and new customers to deliver to our business strategy.” Entertainment has used the FutureBrand Index to measure customers’ perceptions of the brand and provide insights into its future transformation. The research demonstrated that Entertainment has a strong sense of mission and offers an enjoyable experience. It also revealed the opportunity for the brand to invest in its personality and storytelling to build a stronger emotional connection with all its stakeholders. Entertainment – widely recognised for its iconic Entertainment Book – launched in Australia in 1994 and has since grown to offer the world’s largest portfolio of lifestyle offers and content. Entertainment is also a fundraising brand, with 20% of sales going to charities, enabling the business to fundraise more than $85 million for more than 15,000 not-for-profits over the past 26 years. Entertainment and FutureBrand’s partnership is effective immediately. ###   About FutureBrand Australia: FutureBrand Australia is a brand transformation company. The company exists to strengthen the connection between brand purpose and everyday experience, giving brands a measurable competitive advantage that helps businesses grow. FutureBrand Australia has been locally owned since July 2020, when CEO Rich Curtis acquired the business from Interpublic Group and transformed the business into an entrepreneurial and independently-minded team with the global relationships and resources of FutureBrand worldwide. Rich and his team are investing locally to help build brands and develop proprietary brand transformation methods that provide better outcomes for clients. For more information, visit FutureBrand.com and connect with Rich Curtis on LinkedIn.   For more information, please contact: Angela Cross – Pilot PR
+61 412 92 93 97 angela@pilotpr.com.au     Design Capital launches a new look website to prepare for an exciting 2021! 2021-01-13T03:36:31Z design-capital-launches-a-new-look-website-to-prepare-for-an-exciting-2021 Gold Coast, January 13, 2020 — Design Capital, Graphic Design & Branding, announced today the launch of their new and modern website. The new website showcases the services available in: -        Graphic Design – services include design of marketing material such as brochures, business cards, leaflets, car wraps, social media advertising…and more (including the printing). -        Branding & Logo Design – whether you are setting up a new business venture, or require a revitalised and new logo design for your existing business. Owner, Donna Bouma wanted a website which represented a clean and modern look that reflected the professional service that customers can expect when they engage Design Capital’s services. Donna is passionate about branding, saying that “my philosophy is that every business should have a brand and logo that they are wholeheartedly proud of”. As a small business Design Capital is focused on providing quality professional graphic design services – specifically catering for businesses that want personalised and high-quality customer service, as well as awesome graphic design services, which is brought to life by over 20 years of experience. Design Capital has been successfully operating for over 10 years and has happy clients across Australia – the new website focusses on the company’s origins from the Gold Coast, Brisbane and Canberra. The website will be expanded over the coming months to highlight even more exciting services and offers. Donna is keen to impart her knowledge and customers can sign up to the Design Capital newsletter or read the blog providing invaluable graphic design and branding tips directly through the website. About Design Capital Australia® A family-owned small business based on the Gold Coast, Australia. The business has been operating for over 10 years and provides personalised and high quality graphic design services to businesses across Australia. Learn more at www.designcapital.com.au Email us here Visit our social media Facebook LinkedIn Instagram Pinterest Aged Care and Disability Support Marketplace, Mable, Chooses Optimizely for Greater Agility and Scale 2021-01-12T23:16:13Z aged-care-and-disability-support-marketplace-mable-chooses-optimizely-for-greater-agility-and-scale-2 Sydney, NSW - December 15, 2020 – Optimizely, an Episerver company, today announced that Mable, a safeguarded online marketplace that enables consumers to find, connect with, and directly hire independent support workers, nurses, and therapists, has chosen Optimizely to enable experimentation as part of the company’s product development. Mable raised $15 million in early 2020 in a funding round led by Ellerson Capital.  According to Piroksa Bisits-Bullen, Data Science Director at Mable, improvements in speed to market and productivity drove the selection of Optimizely. “With Optimizely, we can not only run more experiments, but our data science team no longer needs to hand-hold experiments. We can test the impact of changes on other areas of our business like contact centre volume and frequency of enquiries.” “Optimizely is proud to be working with Mable to help improve the matching of the elderly or those living with a disability with suitable carers and services more quickly and effectively thanks to our platform,” said Simon McDonald, Managing Director APAC, Optimizely. “Mable now joins brands like THE ICONIC, The Country Road Group, Kmart and Appliances Online as part of the Optimizely Asia Pacific region expansion.” “Optimizely enables a/b/n testing, lightning fast bucketing of users and an easy way for our product managers to view results real time - many other tools aren’t as robust,” said Bisits-Bullen. “We have rapidly changing customer needs and Optimizely has the agile, flexible platform to be able to adapt to those changes.” Key in Optimizely’s selection was high levels of flexibility, faster and easier experiment setup, and no impact on the speed of Mable’s channels. With over 100,000 people accessing its platform each month, Mable has grown rapidly over the past couple of years. Recent funding will improve data science and machine learning capabilities that underpin the marketplace. Optimizely’s integration with Salesforce also figured in Mable’s selection. Says Bisits-Bullen, “Our customers may be accessing the website via screen readers. Insight into that behavior provides our customer service team with important details about the customer’s digital experience and how we can better assist them. And that’s very important to us.” Optimizely enables Mable to run experiments across its website, mobile app and algorithms, empowering staff to iterate on, and improve, the user experience and customer journey.  “Social responsibility and assisting people in the Asia Pacific region is important to everyone at Optimizely,” said McDonald. “We are proud to support Mable to help members of our community safely get the assistance they need. I am excited to see how Optimizely can help Mable develop its programs even further to better serve our community.”   For more information email contact.anz@optimizely.com.  About Optimizely Optimizely, an Episerver company, provides the industry’s leading digital experience optimization platform including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. We take out the guesswork to enable brands to deliver relevant experiences driven by data. The world's greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more. To learn more, visit optimizely.com. On October 21, 2020, Optimizely was acquired by Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms.  Top 2 Web Design Mistakes That Can Sabotage Your Business 2021-01-06T03:07:04Z top-2-web-design-mistakes-that-can-sabotage-your-business By Lee Rekman Essentially, creating a web design or a redesign is meant to improve a business’ online performance. A revamped website brings that upgraded look and feel that can attract visitors and potential customers better. With that said, it pays to remember that not all website design projects become successful. Businesses and organisations may not realise it, but they are likely committing missteps that lead them to a non-performing design. In the worst cases, these mistakes tend to cost them a lot without bringing them significant returns. It is for this reason that you must proceed with every step of your project with a thorough plan and strategy. The Impact of Website Design on Digital Performance Before anything else, you should remember that web design is more than just adding pretty pictures and choosing great fonts for your text. In reality, this includes improving your website’s overall appearance and functionality to benefit its users. Considering this, there are other factors you need to consider aside from visual appeal. You also need to think about how visitors will use and navigate your site. Is your homepage crowded with overwhelming chunks of text? Is your menu easy to find and use? Are your pages loading fast enough for your visitors? Those are just some of the many questions you will have to ask throughout your website design project. Read the full article, click here How to Optimise Your Website for Improved Lead Generation 2021-01-06T03:04:57Z how-to-optimise-your-website-for-improved-lead-generation By Lee Rekman Putting up a website is more than just having an idea and trying to make it work through trial and error. In most cases, you’re investing money into a system as you try to make it generate money in the end. Web design goes further than just the aesthetic value, as the way it looks is only one piece of the puzzle. In Australia, digital marketing agencies are on the rise. Website design in Perth is at a breakthrough stage, with many businesses investing in developers’ services. It makes sense for web design professionals to look past pure aesthetic value and centre their work around a strategic position in a growing industry. Here are ways that an online domain can be optimised for improved lead generation: Build Around Lead Generation Methods In terms of digital marketing, lead generation from online sites comes when a customer’s interests are piqued. If you know which pages are getting the highest engagement or attention from visitors, it can help you build around forms that can convert leads to customers. These forms are typically run through email marketing sign-up sheets, campaign engagement from social media outlets, or blog posts that generate plenty of visibility. Other methods can include a way to contact your business—such as live chat—wherein visitors can learn more about your brand by entering a few basic details to allow your company to assist. You’ll know what is right and what isn’t working through your website’s analytic tools, wherein inbound clicks to your website will be shown. If your Facebook lead generation strategy is weak, it pays to work on the posts you make so that people open up your domain to have a look. Conversely, if blog posts aren’t getting that much traction, invest more time into investigating keywords and writing SEO-ready content. Read the full article: Click Here Red Search Launches New Website With A Modern Brand Refresh 2020-12-28T05:04:48Z red-search-launches-new-website-with-a-modern-brand-refresh-1 Red Search launched their new website with modern updates and a much-awaited brand refresh. The agency is gearing towards new challenges in 2021 after a productive and successful year, most recently winning best content marketing campaign at the SEMrush Search Awards. The new website will showcase the new services while presenting the company as a refreshed brand. The newly restructured services are designed to provide more clarity to Red Search’s award-winning four core services that include: Ongoing SEO, SEO Strategy, Red Local and SEO Website Migrations. A noticeable improvement on their new website is the clear presentation of their “Our Work” section where everyone can see the results of their campaigns. These new changes shall help catapult the brand into the top of the modern era of the industry. Their success stories will be their rudder as they sail into 2021. Daniel Law, Red Search’s Managing Director, says that the company’s new web design was part of the agency’s goal to better showcase their work and appeal to new clients. “With the complete revamp of Red Search’s website design and brand refresh, we are on the move to make sure that we are able to meet the ever-changing needs of Australian businesses in a post-COVID19 era.” Red Search is an award-winning in-house Australian search agency focused on helping growing brands scale online. They provide bespoke SEO services in Sydney, Melbourne, Brisbane, Perth and Adelaide. Red Search has worked with many of Australia's leading brands including Coca Cola Amatil, Eyecare Plus, Cerrone and Barnardos Australia. 3 Key Reasons your Business needs a Website 2020-12-17T22:47:23Z 3-key-reasons-your-business-needs-a-website Are you stuck in the old ways of conducting business? Relying on old school marketing tactics? A marketing strategy must be well thought out to ensure optimal results. Irrespective of whether you are a brick-and-mortar store or purely operate via e-commerce, a website is needed! Storefront advertising and print advertising are no longer enough to cut through the noise of many competitors operating in overcrowded markets. In addition to this, reliance alone on social media platforms like Facebook business pages and Instagram profiles also fall short of enabling you to leverage your business and gain further reach. Having a sleek website design is advantageous for the following reasons:  1. It adds credibility to your business  Having a website ensures customers take you seriously. It also communicates that you are professional and committed to providing customer value. It enables you to share your story and ultimately develop a connection with your customers. For example, a page dedicated to highlighting your team members illustrates authenticity, personality and most importantly, builds trust. Also, by showcasing satisfied customers and their testimonies, your service or products are authentically promoted, which facilitates greater conversion.  2. Provides search and SEO Benefits   Formulating a search and SEO strategy is vital to ensure your website receives greater reach. Although white hat SEO can be a tedious process, it is an effective long-term approach that ensures SERP growth and leads to higher engagement and conversion rates. Pepperit provides full-service SEO management, utilising leading industry toolsets to optimise your website for search engines. 3. It is cost-effective  Having a website is far more cost-effective than other forms of advertising. Recruiting a digital marketing agency that specialises in website design and development will ensure you reach key metrics, including high ROI. Working alongside an agency with extensive experience in copywriting and UX design ensures your site is user-friendly, functional, device responsive and secure. Your website is a 24/7 shop front, so it’s important for it to be secure – and that’s where Wordpress Hosting Australia comes in to provide you with support.  For more information, please contact:  Nicole Shelley  Head of Marketing  Pepperit.  t.02 9327 7775 w.pepperit.com.au  Join Canva’s #OnAGoodNote New Year's Eve Challenge 2020-12-17T01:31:45Z join-canvas-onagoodnote-new-years-eve-challenge 2020 has been a difficult year for billions of people around the world. From the global pandemic to a worldwide recession, wild weather events, job losses, border closures, and hundreds of other challenges – it’s safe to say we’re all hoping to start 2021 on a good note. With this in mind, we know that end of year celebrations won’t be the same. While we may not be able to end the year in the traditional sense, we can still come together to share messages of hope, inspiration, kindness and learnings. From today, we’re excited to be launching Canva’s #OnAGoodNote New Years Eve challenge to help the world start 2021 on a ‘good note’. You can take up the challenge by logging onto Canva to design and share a note with a stranger on the other side of the world, reminding everyone that we’re all in this together and sharing love and kindness when we need it most. Join the #OnAGoodNote challenge: Pick your favorite template from our new collection of New Years cards Write your message for a stranger – it could be something you’ve learned, your hopes for the new year, or something you’re grateful for Get creative by customizing the colors and adding your favorite icons to bring your cheerful note to life Finally, hit the submit button and we’ll match your card with a random stranger Then, when the clock strikes 12 on New Years Eve, watch your inbox as we welcome in the new year on a good note. By sending a message, you’ll also receive one from a randomly matched stranger sharing their own note with you. While traditional celebrations might be off the cards, we hope you can join us in helping the world feel a little more connected. We can’t wait to see your note! Blackmores Chooses Optimizely to Supplement Explosive eCommerce Growth 2020-12-09T04:28:50Z blackmores-chooses-optimizely-to-supplement-explosive-ecommerce-growth Sydney, NSW - December 9, 2020 – Optimizely, an Episerver company, today announced that it will be working in partnership with Blackmores, Australia’s leading natural health company, to power its experimentation program. Blackmores Limited is an Australian health supplements company founded in the 1930s by naturopath Maurice Blackmore and currently listed on the ASX. The company employs more than 1,200 people and manufactures an extensive range of vitamin, mineral, and herbal supplements sold in 14 markets across the Asia Pacific region.  Blackmores already has a well-embedded test and learn culture across parts of its CRM, Digital, and Social teams, and wanted to apply these same principles to the growing eCommerce division. “We’ve recently seen an uptake from our eCommerce store and wanted to push this to the next level,” said Rachelle McDermott, Growth Marketing Manager at Blackmores. “Optimizely will enable us to provide the best experiences for our customers, and also ensure Australians are able to easily access the products they need as we continue to encourage them to put their health first.” Blackmores plans to run tests across its eCommerce journeys and checkout processes, rich content assets and memberships, as well as the subscription products that play a key role in delivering strategic growth to the business. “The ability to experiment freely across our website using Optimizely is game-changing,” said Matt Riley, eCommerce Manager at Blackmores. “We’ve found a quick and easy way to hypothesise, make the changes, run the experiments, and get some tangible results to take back to the business.” Kate Ferguson, Senior Digital and Content Manager at Blackmores, has been key in onboarding Optimizely after seeing “how easy it is to test content including creative, messaging, format, and layout which will allow us to ensure we are creating engaging and helpful content to support our consumers.”   Blackmores’ eCommerce division is a focus area for the business moving forward and Optimizely, the world’s leader in digital experience optimisation, will enable Blackmores to work quickly and collaboratively, running experiments to uncover customer insights and create high-performing experiences. In Australia, Optimizely supports many household brands including Chemist Warehouse, The Iconic, Kmart, and now Blackmores. For more information email us at contact.anz@optimizely.com. About Optimizely Optimizely, an Episerver company, provides the industry’s leading digital experience optimization platform including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. We take out the guesswork to enable brands to deliver relevant experiences driven by data. The world's greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more. To learn more, visit optimizely.com. On October 21, 2020, Optimizely was acquired by Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms.  Could 2020 be the year for the ultimate reset and slowing down, both on an individual and universal level? Discover the wisdom within, Author, Pina Di Donato’s new book, The Reset Switch. 2020-12-08T01:29:00Z could-2020-be-the-year-for-the-ultimate-reset-and-slowing-down-both-on-an-individual-and-universal-level-discover-the-wisdom-within-author-pina-di-donato-s-new-book-the-reset-switch The Kind Press is proud to announce the release of The Reset Switch by Pina Di Donato. The turn of a new decade held such promise. A chance to close off a cycle and begin anew in 2020. And then every corner of the globe was exposed to a new type of highly contagious and unpredictable virus. With no pre immunity, vaccine or treatment, every human was susceptible. Sounding much like a science fiction movie, this was to become the world’s reality and worst nightmare of leaders and frontline medical experts. COVID-19 has ripped through entire countries, causing widespread isolations, lockdowns, death and crippling economies all over the world. The effects and impacts of this virus are far reaching and complex, bringing every part of our lives under the spotlight, requiring reflection and adjustment. All the solutions and management points to a need to shut down everything, reset, and work out ways to effectively reboot the system. But for every dark cloud there is bound to be a silver lining; an opportunity that could, in fact, make a difference to our future. 2020, a year of reset, on an individual and global scale. Having passed through a period of gradual awakening, and having made many changes in order to create the life she felt she deserved, Pina Di Donato was looking forward to the new year. But just when she thought she was finally in control of her future, the Universe had other plans. She, too, would be banished to her corner of the room where she could rest, reflect, reset and contemplate her next move. This book is the result of her reflection and offers an original perspective on the experience. The Reset Switch is a friendly book that highlights the benefits of slowing down, putting the need for reset under the microscope and offering newness and the promise of what is to come. Could true happiness be just around the corner? -ENDS- The Reset Switch by Pina Di Donato. ISBN: 9780648870630 RRP: $29.99 Format: Paperback Language: English Number Of Pages: 228 Published: 8th December 2020  To request a copy of the book or to arrange a giveaway, please email publisher@thekindpress.com ABOUT THE AUTHOR Pina Di Donato is an avid philanthropist, business person, highly experienced marketing professional and author. She is the author of Who Switched the Lights On? And the co author of the history and business book, A Long Way from Home.  She has held many board positions with not for profit organisations, including being Deputy Chair of Northern Health Foundation and established a pivotal charity arm, whilst helping to rebuild one of the largest poultry producers in Australia. Passionate about sharing her experiences through storytelling, Pina hopes to inspire others to step out of their comfort zone and onto the path of fulfilling their own unique purpose.   Digivizer adds real-time balance to ROAS measurement 2020-12-07T03:52:23Z digivizer-adds-real-time-balance-to-roas-measurement Sydney, 7 December 2020: Digivizer has added ROAS measurement to its real-time digital analytics platform. The new features help digital marketers and business owners understand what is working, to deliver the best return for every dollar spent, and make faster decisions that generate more revenue. Measuring return on advertising spend (ROAS) is a challenge of balance. Comparing different spends across multiple channels is difficult to do. Get that balance wrong, and insights and  decisions taken will be poor. Budgets and effort will be wasted, and revenue opportunities will be missed. Digivizer solves this by providing the ROAS calculation for everyone, including managers who are not data experts. Business, marketing and campaign managers can compare the performance of every dollar spent, across different platforms, knowing that the measurements are true comparisons.  Revenue return is visible at a glance. Every stage of the campaign, down to adset and ad levels, can be explored. Campaign managers can also see the ad creative delivering the best returns, in real-time. “The beauty of digital media is that everything is measurable, allowing managers to understand what is working at every stage of the marketing funnel," says Emma Lo Russo, CEO of Digivizer.  “But measurement is still harder than it should be. Forrester Consulting, in a survey commissioned by Google, found that 54% of marketing decision-makers still find it difficult to manage, organize, and act on data.  "One example is Return on Advertising Spend, which is a key metric. The problem has been how difficult this is to understand. We've made it easy to measure and visualize ROAS trends. And because we are platform agnostic, marketers can see immediately which platform and which ads work best - for any campaign, any product set, any market.”  Digivizer plans start with 30 days' free data, and a further 30 days' free usage with the standard plan at US$89 per month with no lock in.  ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Its digital insights help businesses get better results from their digital marketing, across owned, earned and paid media, in social, search and in web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, add-on digital marketing services.  Digivizer is an ad, development and technology partner of Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail platforms Shopify and BigCommerce. 30-day free trial plans are available at https://app.digivizer.com/register. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Media assets Digivizer has added ROAS measurement to its real-time digital analytics platform. The new features help digital marketers and business owners understand what is working, to deliver the best return for every dollar spent, and make faster decisions that generate more revenue. Picture: Digivizer. File available on request. Gartner Unveils Top Marketing Predictions for 2021 and Beyond 2020-12-03T23:49:34Z gartner-unveils-top-marketing-predictions-for-2021-and-beyond Gartner, Inc. today revealed its top marketing predictions for 2021 and beyond during Gartner Marketing Symposium/Xpo. Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new normal.”   “The need for vision, innovation and transformation has never been more pronounced for marketers,” said Jennifer Polk, vice president analyst in the Gartner Marketing practice. “Marketers need to reinvent how they engage with today’s customers by using online and offline channels to create rich, creative and immersive experiences.” Major societal change, combined with a global pandemic, is redefining customer needs - most notably how customers find, buy and consume products and services. “Meeting new expectations of stakeholders — not just shareholders — demands a reset of the marketing function,” said Andrew Frank, distinguished vice president analyst in the Gartner Marketing practice. “This starts with an understanding of what has changed, followed by a reassessment of how to respond to that change. Organisations’ appetite for risk will be a critical factor in reshaping brands in the years to come.”  By 2024, 30% of large organisations will identify content moderation services for user generated content as a C-Suite priority. Major social media and retailer platforms dependent on user generated content to drive engagement and sales face a deluge of malicious content, ranging from fraudulent reviews and product listings to the misguided sharing of false or unverified content.  As a result, a growing number of content moderation service and tech providers have entered the market. As these technologies and services mature, organisations will start to employ them in greater volume and frequency, ultimately leading to increased spend over the next four years.  By 2022, 1/3 of publicity budgets dedicated to crisis communications will be used in response to employees speaking out against their organisation. Across all sectors and job types, employees are growing increasingly comfortable speaking up about their employer and working conditions - from calling out a lack of COVID-19 safety precautions, to racial bias and suspect business practices. In fact, 36% of employees report speaking out either for or against their company in the past year. This is not going unnoticed by executives, with legal, compliance and privacy leaders reporting employee activism among the top 15 concerns in 2020.  Organisations must combat the negative perception and reputational risks that come with employees speaking out. Organisations will need to dedicate resources to addressing negative employee commentary and staying abreast of discrepancies between what marketers are saying and what employees are experiencing.  By 2023, 25% of organisations will amalgamate marketing, sales and CX into a single function. Seventy-seven percent of marketing leaders report they struggled to keep up with changes in customer needs, and 87% believe shifts in customer needs will become even more common over the next few years. This has forced many organisations to seek long-term collaborative solutions.  As a result, the area of overlap between customer experience (CX), sales and marketing functions is rapidly increasing. Where CX has always focused on building clear understanding of who the customer is and how interactions with the brand add to or detract value across their lifetime, so too are sales and marketing now focused on this objective. Organisations will formally combine sales and marketing and CX under a single leader who has clear and unambiguous accountability to maintain and grow customer lifetime value and profitability. By 2023, 60% of businesses that pivoted to virtual events will incorporate real-time/real-space experiential elements into marketing experiences.  Consumers demonstrated just how quickly they could shift their behavior to new technologies and channels with the COVID-19 pandemic. B2C and B2B customers aren’t moving from analog to digital, they are moving away from a digital-analog binary towards hybrid/mixed-mode experiences.  Many brands have already begun to adopt more practical and convenient options for customers, such as curbside pickup and returns, or real-time store inventory availability. Expect to see more augmented reality apps that will offer more real space or face sense of tangibility, and experiential offerings such as drive-through pop ups and exclusive digital sensory experiences.  By 2025, consumers’ omnichannel buying behavior will drive 60% of B2C brands to move toward functional, rather than channel-based organisation.  The COVID-19 pandemic accelerated the blending of physical and digital commerce today. Leading B2C brands in this environment have proven the efficacy of blending digital and physical channels to support customers new preferred methods of shopping and fulfillment, rather than treating web and physical channels as separate entities. However, this omnichannel blend is not often reflected in marketing organisational structures, with only 30% of B2C brands reporting they have functional organisational alignment. Brands hinging their future plans on e-commerce—and structuring teams accordingly—should think twice. Brands should take advantage of this time to reorient teams and objectives around a customer-first, channel-agnostic strategy.  By 2025, 20% of B2C revenue will be generated from recurring revenue models, resulting in profound shifts in marketing strategies, spend and channels.  2020 has seen a significant increase in subscription revenue amid the COVID-19 pandemic. This trend is only expected to increase, as consumers continue to benefit from the convenience of regular replenishment and zero-click purchases.  However, increased competition in this space will test consumer loyalty. Brands must plan for, and actively manage, customer churn. Successful subscription brands will need to be adept at anticipating consumers’ needs and augment offerings accordingly, understanding that what delights consumers today can become commoditised quickly.  About the Gartner Marketing Symposium/Xpo Gartner analysts are providing additional insights during Gartner Marketing Symposium/Xpo, taking place virtually, December 1-3, 2020. The conference provides marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including data and analytics, customer experience, content marketing, customer insight, marketing technology (martech) and multichannel marketing. Follow news and updates for the event on Twitter at #GartnerMKTG. About Gartner for Marketers Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing. Follow news and updates from the Gartner Marketing practice on Twitter and LinkedIn using #GartnerMKTG. About Gartner Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organisations of tomorrow. Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and an objective resource for more than 14,000 enterprises in more than 100 countries — across all major functions, in every industry and enterprise size. To learn more about how we help decision makers fuel the future of business, visit gartner.com. Marketix named NSW Digital Marketing Agency of the Year 2020-12-03T23:31:23Z marketix-named-nsw-digital-marketing-agency-of-the-year Marketix, a leading Digital Marketing and SEO Agency based in Sydney, Australia - have been named the New South Wales Prestige Awards winner of Digital Marketing Agency of the Year 2020/21. During the awards process (Corporate LiveWire) invited over 100,000 businesses and corporate professionals, magazine contributor, their subscribers to nominate companies & individuals based on factors such as service, innovation, experience, sustainability and other areas. Additionally, their research team has put forward a selection of firms which they felt were deserving of recognition. Founder and Director of Marketix, Shoaib Mughal says that: "We've nailed down a lot of our operations this year and are consistently delivering amazing work that I'm very proud of, this award demonstrates the accolades we have fought hard to achieve during a particularly difficult year for all businesses around the world." Marketix have been picking up clients across a range of industries including Corporate, Professional Services, Construction & Engineering, Health & Beauty, eCommerce and Legal industries. Delivering strong SEO, Digital Marketing and Google Ads services which help local and national Australian businesses to grow, plus support jobs and industry in Australia. Marketix also announced the Australian Organic + SEO Statistics research for 2020/21. For more information about how to support your organic growth in 2021, get in touch with Marketix. https://marketix.info/ Theola Wins at 2020 Transform Awards ANZ 2020-12-03T01:05:42Z theola-australia-wins-at-2020-transform-awards-anz Theola won Silver awards  for ‘Best use of Visual Assets” for their client, Studio 276 and “Best Place Brand” for Holm, for client HG Developments; they were also awarded three Bronze for; “Best Use of Type” for Urbanity, “Best Identity in the Real Estate Sector” also for Urbanity and “Best Place Brand” for Studio 276.  Theola also received a Highly Commended for “Best Use of Tone of Voice/Copy” for Holm with HG Developments. Mike Thompson, Theola Creative Director comments, “We value the Transform Awards so highly because they take into account more than just the design, it's about the bigger picture, including the strategic approach and, most importantly, the results. The winning work has succeeded by standing out in a crowded market using bold thinking and compelling visuals.” Theola founder and Director, Grey Rogers, commented, “We are especially delighted that our clients have been recognised at this year’s Transform Awards ANZ for their commitment to championing great work. We have a very talented team who have put an enormous amount of effort into delivering exceptional work across all of our clients. These awards affirm that our philosophy of delivering ‘Standout Place Appeal’ for ambitious clients has been not just been well received by commercial audiences, but by our peers, too.” The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic communications – developing and sustaining a strong brand is imperative for success.  The Transform Awards consistently set a high benchmark for work in brand development and its implementation, positioning and creativity. A strong differentiated brand has become one of the most valuable assets a business owns. The winners were announced via a special virtual event hosted by Transform Magazine on Tuesday 1 December 2020. ABOUT THEOLA THEOLA is a full-service creative marketing and design consultancy, with specialist expertise in property branding. We create award winning, results driven, end-to-end marketing solutions for the property industry, encompassing brand design, creative direction, digital development, motion and CGI, client service and project management, media and production. www.theola.com.au