The PRWIRE Press Releases https:// 2019-11-13T12:37:11Z 2020 Fringe Festival will Beam 2019-11-13T12:37:11Z 2020-fringe-festival-will-beam Media Release 2020 Fringe Festival will Beam  E-scooter partnership between Beam and Fringe invests in South Australia  Thursday, 14 November, 2019 Leading micromobility sharing service, Beam Mobility this morning announced it has signed a partnership with Adelaide Fringe as the exclusive e-scooter partner for the 2020 event.   The partnership involves the establishment of several priority Fringe parking zones outside key venues that will make it easy for Fringe festival-goers to travel between the best shows, pop-up bars and secret gigs across the city. Special rider incentives, giveaways and Beam Safety Academy demonstrations are also planned over the four-week period.   A marketing and promotions platform specially developed for the 2020 Fringe will help connect artists with over 50,000 Beam riders, providing a unique way for audiences to discover new and undiscovered talent. Beam is hopeful that it will secure one of the long-term e-scooter permits in the City of Adelaide and other Councils so this partnership can be delivered.    Adelaide Fringe Head of Marketing and Business Development Dean Worthington greeted the announcement with enthusiasm recognising the inherent value e-scooters will provide visitors and residents of Adelaide this festival season.   “We’re excited to partner with Beam for Fringe 2020 to make travel across the city more convenient for Fringe festival-goers. We hope this will allow audiences to see even more events across the CBD, enhancing their Fringe experience and driving audiences to venues across Adelaide,” he said.   The city has embraced e-scooters since the first successful trial as part of last year’s Fringe, where 500 e-scooters were released onto the streets of Adelaide.   Beam’s Community Manager Adam Rossetto said the company was pleased to make a significant investment in South Australia and the collaboration represents a new level of partnership innovation for Adelaide.   “We are thrilled to support this iconic South Australian event. We hope to offer an expanded fleet of e-scooters on the ground, priority parking bays at festival sites, artist-led street art tours and onsite experiential activations.   We’ll also have a sensational line up of surprise activities planned that will add excitement and colour to the festival experience that I’m sure punters will absolutely love.''   Since its success in being chosen to operate e-scooters in March of this year, Beam has made Adelaide its home as a valued member of the community with several partnerships and sponsorships of major events and local businesses, driving economic growth and stimulating employment. It has also created 25 full-time and part-time jobs contributing to the State Government’s economic priorities regarding job creation, technology and innovation. Many thousands of Beam e-scooter trips are taken every week across Adelaide. The company has ambitious plans to expand outside of the CBD in the near future, with tender applications under council review for the Adelaide Coastal Parks region and other Councils such as Campbelltown having already agreed to launch trials with Beam pending State Government approval.     The 2020 Adelaide Fringe will run from 14 February to 15 March. For more information, visit adelaidefringe.com.au   About Beam Founded with a passion for new mobility, Beam is changing the way cities flow and optimising the movement of people, goods and services for the betterment of cities and the way of life for everyone. Beam is focused on improving the accessibility of cities via better first-and-last mile connectivity and providing short-distance transport solutions, starting with an e-scooter sharing platform that is now serving riders in Australia, Malaysia, New Zealand, Singapore, Taiwan and South Korea. Learn more at www.ridebeam.com   Media Enquiries  Brad Kitschke Head of Public Affairs 61 403 809 630 Brad@ridebeam.com  SEMrush Australian Search Awards winners announced 2019-11-12T23:43:19Z semrush-australian-search-awards-winners-announced Australian digital marketing professionals were in celebration mode last night when online visibility and content management platform provider SEMrush held its Australian Search Awards at a gala dinner at Sydney Opera House. The event was hosted by singer, stage performer and Nine Network’s Today Extra television presenter, David Campbell.  The award winners were selected after a rigorous two stage judging process, including pre-scoring to determine the finalists and a judging meeting, where entries were discussed and evaluated in detail to decide the final winners.   This year the number of entries from brands, agencies and individuals that have significantly improved their online presence in Australia in the past 12 months exceeded the organizer’s expectations. “The SEMrush Australian Search Awards set out to shine a light on the amazing work and outstanding content produced by the very talented digital marketing community in Australia. Some of the Awards' categories had over 40 entries and judges had a tough challenge of selecting the best ones,” said Olga Andrienko, Head of Global Marketing at SEMrush.   The judging panel included Lyndon Barnett (Vodafone), Derek Brown (Monash University), Jeremy Brook (Deliveroo), Miki Clarke (Allianz Australia), and others - all esteemed senior executives in the marketing, advertising, digital and search space from Australia and all over the world.  Peter Mead, International WordPress SEO Consultant, received a special SEMrush Award from the team as gratitude for all the activities he has done for the search community in Australia.  AWARD WINNERS There were 22 categories in this year’s awards and here are the successful winners: BEST MARKETING COMMUNITY The Recipe for SEO Success YOUNG SEARCH PROFESSIONAL OF THE YEAR Brodie Clark Consulting - Brodie Clark, SEO Consultant BEST LOW BUDGET CAMPAIGN Supple - Scaling Organic Traffic - PokeWeakness HIGHEST WEBSITE VISITOR GROWTH Overdose Digital & Prana Chai - Road to Chai Prominence BEST USE OF DATA IN A SEARCH CAMPAIGN Alpha Digital & Petbarn - Hyper-Relevant Search Marketing BEST ONLINE MARKETING CAMPAIGN – FINANCE Digital Squad & Squirrel Mortgages - Infinity and Beyond! BEST ONLINE MARKETING CAMPAIGN – RETAIL Murmur & Melbourne City FC - use audience insight & strategic targeting to digitally drive growth BEST ONLINE MARKETING CAMPAIGN - LEGAL SERVICES Lawpath - Introducing a customer-centric approach to company formation BEST ONLINE MARKETING CAMPAIGN – HEALTHCARE HealthEngine - Australia's 360 degrees Health Platform BEST ONLINE MARKETING CAMPAIGN – EDUCATION Open Colleges - Rising from the ashes BEST ONLINE MARKETING CAMPAIGN – TRAVEL Digital Squad & Escape Haven - No time to retreat BEST B2B CAMPAIGN Rocket Agency & Rezdy - Enjoy More Bookings with Less Stress BEST B2C CAMPAIGN Web Profits & Logitech - Get Your Game Face On BEST BLOG Hello Social - An Australian resource for brands, influencers & social media Marketers BEST CONTENT MARKETING CAMPAIGN Lawpath - Making Law as Easy as Ordering Dinner BEST ADVERTISING CAMPAIGN Rocket Agency & Luna Park Sydney - Halloscream 6 BEST SEO CAMPAIGN Spark Foundry & AustralianSuper - Beating the Tax Man (ATO) to Superannuation Position 0 BEST LOCAL CAMPAIGN Online Marketing Gurus & 1001 Optical - How 2020 Vision Helped Achieve 5.5x More Organic Conversions BEST INTEGRATED CAMPAIGN WME & Unique Laser - The Beauty of Multi-channel Digital Marketing ONLINE PRESENCE BREAKTHROUGH Overdose Digital & Prana Chai - Road to Chai Prominence BEST IN-HOUSE TEAM QSuper BEST MARKETING AGENCY StudioHawk To see a snapshot of the photography from the event, please go to: http://www.semrushawards.com.au/gallery.  The Idea Shed set for strong start to 2020 with three new senior hires 2019-11-12T22:09:58Z the-idea-shed-set-for-strong-start-to-2020-with-three-new-senior-hires :  Independent creative agency, The Idea Shed, announces today the appointment of three senior level executives to strengthen the agency’s strategic, agile approach to creating dynamic work for its clients.   Adrian Moore joins the agency as Head of Digital from McCann where he was Social Media Director.  Prior to that he worked on the client side at Tabcorp and the Accent Group, as well as OMD Australia, giving him collective experience working across FMCG, tourism, gaming, E-sports, finance, technology, education and entertainment.  In his new role he will drive the integration of digital and new technology into the agency’s offering across retail, experiential and integrated campaigns.   Rita Sterne comes to The Idea Shed as Senior Art Director.  Rita’s previous experience has seen her head up her own studio before joining BMF where she developed her through-the-line skills as an integrated creative.  Her previous experience also includes working on NIB, Bigpond and Maserati at BWM, before joining M&C Saatchi where she worked on Qantas, and was also part of the small team to successfully pitch for Optus, which won the agency its largest account at the time. Dan Adams also joins as Senior Account Director.  Dan is a strong strategic thinker with several years of integrated experience activating world-class brands in both the UK and Australia.  Prior to joining The Idea Shed, Dan led the Diageo account at Brand Activation Agency, Traffik, where they were solely responsible for all of Diageo’s Brand Shopper Marketing, Customer Shopping Marketing and Events and Sponsorship. He is proud to have brought to life the award-winning Captain Morgan’s Bermuda Triangle at Fall’s Festival and Smirnoff at Splendour in the Grass. Richie Strettell Co-Founder/Partner of The Idea Shed said: “This round of senior hires represents the agency continuing to invest in our people and will allow us to better service the needs of our ever-evolving client base.    “As clients optimise their marketing mix and investment continues to shift towards online platforms, we felt it was essential to upweight our specialist digital expertise, bringing Adrian on board is hugely exciting and we look forward to integrating him across our client portfolio.   “Continuing pressure in the retail environment has and will continue to push brands to create meaningful connections with consumers outside of traditional retail. Dan’s background of delivering world class brand experiences is a huge asset to the business as we look to continually evolve to meet our clients ‘needs.   “Rita’s brings to us a wealth of experience as a senior creative in many established agencies and is an ideal complement to our existing team.”   Following these three new appointments, The Idea Shed will be announcing further hires within the next few weeks.     Strategic brand alignment integrates service offerings and connectivity solutions 2019-11-12T21:47:15Z strategic-brand-alignment-integrates-service-offerings-and-connectivity-solutions WEDNESDAY 13 NOVEMBER, SYDNEY, AUSTRALIA. Broadcast Australia today announced the official launch of its rebranding to BAI Communications Australia affirming its evolving market position. This initiative is part of the company’s strategy to extend its service offering to existing and potential customers, drawing on its global experience designing, building, and operating communications infrastructure and networks.  The company has grown from a local business delivering broadcast services in Australia to a global communications infrastructure provider. With operations in Canada, UK, USA, Hong Kong and Australia, the BAI Communications Group connects people, enriches communities and advances economies through its innovative communications infrastructure and technology. Broadcast Australia, now BAI Communications Australia, has been at the forefront of broadcast transmission, delivering national broadcast services since 1928. It owns and operates one of the world’s most extensive transmission networks today and is applying its expertise to develop the broadcast and telecommunications networks of the future. “We are taking the opportunity to evolve our brand to better demonstrate the breadth and depth of our expertise. Becoming ‘BAI Communications’ reflects everything that Broadcast Australia has stood for and represents everything that we aspire to be, as we mobilise for another century of progress. “We’re proud to be the trusted neutral host provider of choice for national and commercial broadcasters, delivering solutions that enable our customers to focus on advancing their core business. Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo,” said Peter Lambourne, CEO, BAI Communications Australia. In Australia, BAI Communications delivers reliable network quality across metro, regional and rural areas, delivering broadcast services to 99 percent of our population. BAI will sustain its strength in broadcasting, while looking to extend its footprint in the Australian telecommunications industry. Globally, BAI delivers the connectivity and technology – cellular, Wi-Fi, broadcast, radio and IP networks – that digitally enables more than 4 billion rail passengers annually, across transit systems in New York, Hong Kong and Toronto, including dedicated public safety bands and connected public safety systems. In times of crisis, broadcasters rely on BAI to maintain their connection with citizens and emergency services teams rely on BAI to keep them informed. ~ENDS For more information contact: Launa Considine, Marketing and Communications Manager, +61 2 8113 4795 or 0478 468 464 or via email launa.considine@baicommunications.com Brisbane’s Microba represented at international competition in Berlin 2019-11-12T01:45:36Z brisbane-s-microba-represented-at-international-competition-in-berlin Brisbane biotech Microba were chosen to participate in international pitching competition, the Falling Walls Venture in Berlin, based on their world-leading work in analysing gut bacteria. Microba CEO, Blake Wills, represented one of 20 pioneering young companies chosen to attend the global pitch competition, with an audience of over 750 industry leaders, decision makers and media representatives. Falling Walls Venture is held each year in Berlin, with universities and research institutions from across the world called upon to nominate their most innovative science startups who present their business models in five minutes. Mr Wills presented the company’s innovative Metagenomic Analysis Platform (MAP™), which powers the gut microbiome analysis capabilities of Microba, to the audience. The gut microbiome (community of microorganisms living in the gut) has been linked to numerous disease conditions and is thought by many to be a new frontier in medicine. Microba’s MAP™ recently won the Brisbane Lord Mayor’s Award for Product Innovation, for its ability to produce high-resolution gut microbiome profiles to consumers, health care practitioners and researchers. Mr Wills said it was a privilege to compete against international innovators and have Microba recognised as a world-leader. “To be able to showcase Microba’s capabilities as an innovative hub to international leaders and subject-matter experts is an excellent outcome,” he said. “Our technology is world-leading, innovative and growing its reach rapidly, allowing us to expand into international markets. “To fly halfway across the world and present our work at a globally-renowned conference is a great indicator that we are on the right track and can continue to grow in our research and impact on the global health care industry.” Microba is a home-grown Brisbane-based startup, with its roots coming from research of Co-founders Professors Phillip Hugenholtz and Gene Tyson at The University of Queensland. The company recently announced expansion into the United States with its MAP™ platform through a partnership with DNA sequencing company, Macrogen. St John WA strengthens online position with Bonfire 2019-11-11T04:51:02Z st-john-wa-strengthens-online-position-with-bonfire Renowned Western Australian not-for-profit institution St John WA has appointed Bonfire as their search marketing partner. St John WA has provided first aid education and emergency services for over 125 years, along with St John WA's primary health care services which include medical, dental and urgent care under one roof with clinics located in Armadale, Cockburn, Joondalup and Cannington. Bonfire secured the digital partnership through a collaborative pitch predicated on helping St John WA with their mission to improve the lives of Western Australians. Under the remit of the engagement, the agency is responsible for executing the organic and paid search strategies for St John WA. St John WA Digital Marketing Consultant Dylan Urquhart said engaging Bonfire's services would enable them to improve their online footprint and continue their humanitarian work. "We are excited to be taking our digital marketing to the next level through our engagement with Bonfire. Already we have set a clear path to where we need to be in the digital space and we are happy to have the team at Bonfire there to help us achieve our goal of building resilient communities through first aid services and training for the people of Western Australia." Bonfire's CEO Clay Cook said the team was excited to partner with a respected organisation and assist them with their life-changing work. "It's always a privilege to work with brands like St John WA who do incredible work to improve the welfare of our community." How Much Does A Professional Business Website Cost? 2019-11-11T04:27:30Z how-much-does-a-professional-business-website-cost To succeed as a business online, a virtual shop front that merely describes your company will no longer cut it; your business website should be constantly working to attract customers and generate revenue. A professionally designed small business website in Australia, depending on size and complexity, can range anywhere from $5,000- $20,000. Yes, there are cheaper website options out there, however: end of the day, as the good old saying goes “you get what you pay for”. Cheap web design can say more about your business as a first impression that you’re willing to admit. Sure, the website may function and list your services, but with no marketing, lead generation, email nurturing or conversion strategies in place – you simply have wasted money on an ‘online brochure’ and left crossing your fingers, hoping someone will call you, or fill out an online enquiry. Read the full article: https://www.lethal.com.au/how-much-does-a-professional-business-website-cost/ Martech update: small businesses can now boost their Google Ads budgets within Digivizer platform 2019-11-07T05:39:14Z martech-update-small-businesses-can-now-boost-their-google-ads-budgets-within-digivizer-platform 7 November, 2019:  Digivizer is teaming up with technology partner Google to offer first-time users of Digivizer’s real-time digital analytics platform and Google Ads a boost to their paid search budgets.  Businesses need only register on Digivizer’s platform as new users, open a new Google Account from the Digivizer Platform, and invest a minimum of $50 in a paid Google search campaign, to receive match funding up to $150 from Google. Businesses must be first-time users of Digivizer, be new to Google Ads,  and must sign on and spend their first $50 by 31 December 2019. Digivizer users can connect their Google accounts directly to the platform, along with their Facebook, Instagram, LinkedIn & Twitter social media accounts, to gain a single, all-platform, real-time view of all their paid, owned and earned media. Business new to Google Ads can, at a push of a button, start a new Google Ads account to allow them to start spending and tracking the impact of their spend. All Digivizer platform users also receive a Digivizer Express update every Monday - a snapshot of what’s up and down in their digital marketing performance week on week. Digivizer tracks engagement, engagement rates, impressions, reach, video-views, click-through rates, cost-per-click,  influencer activity, hashtags of choice and over 100 measurements of digital marketing and content performance, in real-time.  The first month on Digivizer is free, and instantly includes 30 days of data, and live data for a further 30 days from registration day. All plans begin at US$45 per month (normally from US$89 per month) for the life of the account if signed-up  by 31 December. About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company.  Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid social and search media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.  Digivizer delivers its digital analytics platform as Software as a Service (SaaS) with customers choosing either to manage themselves are easily add additional agency services such as creative and paid media services.  Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google and referring business partnerships with Investible, Shopify and other agencies. Media assets Digivizer and Google are partnering to offer first-time users boosted budgets to support Google Ads, before 31 December 2019. Image: Digivizer. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   Zadro Agency adds new faces to cover growing portfolio of clients 2019-11-07T00:00:32Z zadro-agency-adds-new-faces-to-cover-growing-portfolio-of-clients Zadro’s 2020 team brings new expertise and a diverse skillset in integrated communications, as part of a fresh strategic focus on delivering the agency’s promise to help their clients achieve impactful and measurable results. Managing Director Felicity Zadro continues to lead the team along with established Account Directors Marlise Beasley, Elizabeth Williams and Debbie Bradley, who have been joined by new recruit Simone Gur who started with Zadro in September, recently from Blaze Advertising. Simone has over 15 years account management experience working in both creative and media agencies including McCann Worldgroup. With strong skills in media, creative and communication strategy; Simone has worked across multiple categories ranging from commercial and residential property to entertainment. She has strong B2B and branding experience across digital, print, press, outdoor and activation platforms. Senior Account Managers Julie Donovan and Jessica McLean have been joined by two new Account Managers: Yvette Schlegelmilch who began her role with Zadro in July 2019, and Gabrielle Dixon who started with Zadro in October. Yvette joins Zadro from Blackie McDonald, where she worked on a number of technology-focused clients. She has also worked in-house and held agency PR and Marketing roles in both the UK and in Australia across a variety of sectors including fashion, finance and not-for-profit. Gabrielle brings over five years’ experience working within corporate environments in both the United States and Australia. During this time, she has worked across a multitude of industries including customer experience, design thinking, HR, finance, defence, automotive and real estate. Supporting the whole team is new Account Coordinator Oakley Grioli, a recent graduate of Public Communications at UTS. During her studies, she participated in a semester abroad in New York City, where she gained first-hand experience in a different global market. In her final year of study, she began working in the PR industry where her passion for communications grew, leading her to join Zadro in May 2019. Felicity Zadro, Managing Director of Zadro Agency said: “The addition of the new members to the team means we now have the strongest and most cohesive group of communicators with the most diverse skillset since I started the business.” “We are thrilled with these new additions and excited to use their skills to help all of our clients reach their communications goals,” said Ms Zadro. For more on Zadro visit: www.zadroagency.com.au -ENDS- About Zadro Zadro is a recognised and award-winning integrated strategic communications agency. Services include strategic communications including our own strategy development process COMM*BAT™, public relations, marketing, digital and social media, design, internal communications and customer insights programs. Zadro works across meetings and events, tourism and hospitality, associations, government and health sectors and technology. Zadro currently works with the Australasian Society of Association Executives, Australian Traditional-Medicine Society, Parkview Group, NW Group, Opmetrix, Staging Connections, Staging Rentals & Construction and many more. Zadro was founded in 2007, is a team of 12, based in Surry Hills, NSW and works with clients across the Asia-Pacific region. Zadro is part of the WIN PR Group www.winprgroup.com www.zadroagency.com.au Contact: Felicity Zadro is available for comment, please contact: Yvette Schlegelmilch, Account Manager, Zadro | 02 9212 7867 | yvette@zadroagency.com.au Images: Simone Gur Yvette Schlegelmilch Gabrielle Dixon Oakley Grioli Taking the digital marketing and tech industry by storm! 2019-11-06T22:53:58Z taking-the-digital-marketing-and-tech-industry-by-storm Connecting business around the world is how digital marketing company WeBOOST operates. The company aims to build a communication bridge between Australian companies and the wider Chinese demographic - whether they live in Australia, China, Malaysia or Singapore - just to name a few. WeChat marketing is the main service of WeBoost where they help with the registration processes on an official account and the designing and development of the WeChat Mini Program - along with H5 Pages. WeChat is a Chinese multi-purpose messaging, social media and mobile payment app. Now as a very young and small business, WeBOOST are currently celebrating the new successes of the business.   “We have recently undergone some great structural changes within the business including a new website - weboost.com.au, a new office and an expansion of our team, which will help us serve our clients at a more comprehensive way,” said Nick, Marketing Manager at WeBOOST. WeBOOST's digital marketing and IT solutions allow businesses to directly connect with their customers who don't speak English as their first language. "Our aim is to help both the customer and the business. We want them to both feel connected to each other, and with a language barrier amongst the Chinese speaking community, we want to create a sense of trust and support. Our WeChat, search engine optimisation and social media marketing allow businesses to break down the communication barrier," added Nick. The business was founded in 2016 by YJ who led the team in WeBOOST to its current success with notable clients including Chadstone, Longriver, D1 Store and more. With the team’s recent success and developments, they are still constantly looking for talented individuals while offering opportunities to students and recent graduates to achieve as a whole. To complement the entire digital marketing campaign, WeBOOST also provides services on website development, application development, social media marketing and search engine optimisation. Learn more about WeBOOST by visiting their new and improved website here. -END-   For more information, please contact: Nick | Marketing Manager E: marketing@weboost.com.au   About WeBOOST The ultimate goal of WeBoost is to make IT services affordable and available to everyone. To achieve that goal, we endeavour to connect your business directly onto the Internet and bolster your business appearance in the online market. Founded in Melbourne, WeBOOST strategically positioned between local corporations and the online audience for brands to advocate themselves through the digital space. Our expertise in WeChat marketing, including Mini Program and Official Account, builds a pathway for Australian companies in reaching the wider Chinese-speaking population in China, Malaysia, Singapore and more. With website design and; development, mobile application development, search engine optimisation (SEO), search engine and social media marketing and system development, WeBOOST brings a holistic digital marketing solution to the table for the ultimate online brand resonance. Stella Petrou Concha SARA Award Nomination 2019-11-04T05:56:59Z stella-petrou-concha-sara-award-nomination Nominated in the category of Recruitment Leader of the year, Stella finds herself in the running for one of the industry’s highest honours, commonly known as the SARAs. She’s among five finalists for the prize, which is scheduled to be announced at the glittering night at Mural Hall in Melbourne on Tuesday, November 19. This category was open to all recruitment professionals at management level, or in a leadership role, with finalists having been judged to have demonstrated the ability to foster relationships, solve problems, communicate effectively, and adapt to change. The judges were, according to the awards’ official website, “seeking someone who inspires and motivates others, performs to business objectives, and is making an impact within the agency and recruitment sector as a whole.” “I’m thrilled to have been acknowledged by the industry for the hard work we all do here at REO Group,” Stella said. “Industry accolades like this are the cherry on top of the highly gratifying and rewarding work we do all year round to put the right people in the right jobs, and I’m delighted to have been named a finalist among my colleagues – all of whom I hold in the utmost respect and regard.” Stella Petrou Concha is the inspiring Co-Founder, CEO, and driving force behind the fast-growing brand Reo Group. Through her energy, intuition, and vision, Stella brings a unique and powerfully 'human' perspective to the Australian recruitment and consulting industries. She believes that it is only through facing and overcoming life’s great challenges that individuals can grow and develop, and has built her organisation on the notion that 'failing forward' is the key to success. Impact Wins Five Major Industry Awards Validating Partnership Automation Leadership 2019-11-01T00:56:19Z impact-wins-five-major-industry-awards-validating-partnership-automation-leadership Sydney, Australia – November 1, 2019 - Impact, the global leader in Partnership Automation, today announced five major global industry award wins this year, further demonstrating its leadership within the Partnership Automation industry. These wins across well-known industry competitions in Europe and North America confirm global recognition of Impact’s growth as a company and success in providing valuable software solutions. So far this year, Impact has been recognised by both customers and industry leaders with the following awards: 2019 DADI Awards - Best Tech Platform 2019 IPMA - Best Saas Platform 2019 The Drum Digital Ad Awards Europe - Best Attribution Solution 2019 MarTech Breakthrough Awards - Best Ad Analytics Solution 2019 Pacific Coast Business Times - Best Places to Work Shortlisted for two other awards, to be announced later this year at the Effective Mobile Marketing Awards and the Digiday Marketing and Advertising Awards 2019 has been a breakout year for Impact, beginning in March when the company announced a $75M investment led by Providence Strategic Growth (PSG) to accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Directly following this investment, Impact released a commissioned global study conducted by Forrester Research confirming a direct correlation between a business’ partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at their annual event, Impact Growth® in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as companies with less mature programs. Over 1,000 enterprise brands worldwide now benefit from Impact’s Partnership Cloud™, including the world’s leading retailers, major credit card issuers and three of the top five consumer technology companies. This momentum has not gone unnoticed; it has attracted top talent to Impact’s global organisation of over 500 employees, across 12 office locations. This has also resulted in the addition of top board advisors, including Bill Macaitis and Brett Queener who have combined 25+ years of product, sales and marketing executive leadership roles at the fastest growing SaaS businesses including Salesforce, Oracle, Slack and Zendesk. “Reflecting on the incredible success and momentum of our business, I feel proud that we have accomplished what we set out to do this year, and then some,” said David Yovanno, CEO, Impact. “Our vision of leading the industry in Partnership Automation and establishing the partnerships category has come to fruition, as evidenced by these and many other wins for our company. I have never been more excited for the future of Impact and its role in driving innovation for enterprise growth.” Next week, Yovanno will take center stage at Web Summit in Lisbon, Portugal, to talk about Impact’s Partnership Cloud in front of an audience of over 70,000. He will also present on the Growth Summit Stage, sharing best practices and guidance for startup businesses looking to replicate Impact’s success. Recordings will be available on Impact’s YouTube channel - subscribe here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications P: +61 02 8905 0995 E: sue@einsteinz.com.au Industry leaders come together to raise much needed funds for breast cancer 2019-10-30T21:46:26Z industry-leaders-come-together-to-raise-much-needed-funds-for-breast-cancer October is Breast Cancer Awareness Month and a reminder for all women that early detection of breast cancer is the best chance of survival.  To mark this important month of awareness, Metropolis a specialist marketing consultancy for the property industry, held a morning tea at their office in Sydney to raise much needed funds for the National Breast Cancer Foundation.  The foundation is Australia’s leading national body, funding game-changing breast cancer research with money raised entirely by the Australian public.   The event was hosted by Mei-ling Billing, Managing Director of Metropolis, who is also a breast cancer survivor.  Together with her close friend and colleague, Group M Chief Investment Officer, Nicola Lewis also a breast cancer survivor, the two women addressed the assembled group of 40 plus women and men.  United in their journey of survival Mei-ling and Nicola answered questions from the women and gave them an insight into just how vitally important it is to be aware and to be checked.   Breast cancer is currently the most commonly diagnosed cancer in Australia with 1 in 7 women being diagnosed with breast cancer in their lifetime – that’s 53 Australians diagnosed every day.   Mei-ling said: “Because of research, breast cancer survival rates are the highest they’ve ever been, thanks in part to the hard work of the NBCF. Since its inception in 1994 the 5-year survival rate for breast cancer has improved from 76% to 91%. A woman’s risk of dying of breast cancer is now 1 in 43. And whilst 8 Australian’s die every day from breast cancer, many are surviving due to new treatment options and more personalised treatment plans. Including myself. I am so thrilled to be here today, alive and well to share my own story.”                 The morning event raised $5,061.00 thanks to the support of Metropolis’ partners who donated gifts for the lucky door prize and sale of raffle tickets.  These included Google, REA, Domain, JRM Hospitality, Val Morgan, Jets Swimwear, LoveShack and Zilzie Wines.      Hollywood stars support ‘next epic’ Aussie sci-fi franchise 2019-10-30T00:35:18Z hollywood-stars-support-next-epic-aussie-sci-fi-franchise HOLLYWOOD stars including Priscilla Presley, US actor Cliff Simon (aka Stargate’s Lord Ba’al) and Bruce Logan from team Star Wars, have thrown their support behind the work of Hunter Valley author A.J. Cootes, who will officially launch the first book in the Almythea franchise in Australia this November. Almythea has been 20 years in the making and excitement is building worldwide for what is being touted as the next epic franchise in the sci-fi fantasy adventure genre. The main launch will be at Supanova in Brisbane from November 8-10, following other book launches in the Hunter Valley on November 3 and on the Gold Coast on November 7. A percentage of proceeds will go to Beyond Blue to help fight anxiety, depression and suicide. Priscilla Presley will play Petelia (Queen of the ‘fleafs’ – pixie-like creatures that act as her messengers and spies, when they’re not messing up) in the upcoming films and Cliff Simon will play Grey Paw (a rebellious, smouldering, immortal Obi Wan Kenobi type). He has also written the foreword for the book. A.J. Cootes began writing after his best friend, Greg Wilson, was involved in a near-fatal motorcycle accident. Greg’s ensuing battle with depression inspired the pair to co-author the artist’s biography, My Brush with Depression, in the hope it would help others facing similar problems. Growing up, A.J. loved movies and stories that encouraged his imagination and altruism. His favourites are the Star Wars films, Dune by Frank Herbert, The Lord of the Rings by J.R.R. Tolkien, The Adventures of Tom Sawyer by Mark Twain and other books by Charles Dickens and Ernest Hemingway. The story of Almythea begins with: “In a world ruled by evil, it will take an outcast to save the people.” For centuries, Almythea has been ruled by the tyrannical alien overlord The Lost One and his duplicitous, seductively-sinister lieutenant, Raven Weaver. The once peaceful planet, now enslaved, wastes away as it is mined and stripped of rare refractive crystals. When Little Hawk, a young warrior, confesses to a crime he didn't commit to protect Broken Arrows, the woman he secretly loves, he is exiled to the Badlands. Formidable creatures force him to battle not only for his life but also against his inner demons. On the brink of death, Little Hawk encounters the mysterious and rebellious shaman, Grey Paw – changing the course of Almythea's future…” A.J. Cootes writes from his secluded farm in the Hunter Valley and is a director of the Greg Wilson Studio. He resides with his wife, Joyce, and inseparable friend and business partner Josie Wilson (collectively known as the Hippies on the Hill). He is happiest when he is writing, playing with his dog, Hemingway, and tending to his hens, led by Princess Layer, in the Cluckleberry Inn coop. There will be six instalments in the Almythea franchise The Chronicles of Almythea – Rise of Wingtar; The battle for our souls; The New Kingdom; Three will fall and one will rise; Battle of the Ancients (prequel part one) and the 1,000 year war begins (prequel part two). Numbers will be limited at the book launches on the Gold Coast and in the Hunter Valley, which will be hosted by nearby resident Channel 7's Better Homes and Gardens host Johanna Griggs and ‘Media Queen’ Aldwyn Altuney, from the Gold Coast. For event details, book sales and more information, visit www.almythea.com ENDS Media contact only: For advance copies of the book, interviews with A.J. Cootes or celebrities involved, contact project manager Lynn Santer on 0410 513 009 or marketing manager Aldwyn Altuney on 0409 895 055. MaritzCX Announces AI Suite of Products to Help Clients Derive More Value from Data, Improve Experience Management and Bolster Business Growth 2019-10-28T21:15:00Z maritzcx-announces-ai-suite-of-products-to-help-clients-derive-more-value-from-data-improve-experience-management-and-bolster-business-growth Sydney – 29 October, 2019 – MaritzCX, the leader in experience management for big business, releases a new suite of products that leverages artificial intelligence (AI) and is integrated within its software platform. The AI suite helps clients easily access data sources, unlock insights and trigger faster actions to improve loyalty and business growth. MaritzCX AI embraces an open ecosystem approach to AI. The company has developed code inhouse, but also adopted and utilised the swiftly developing array of best-in-class AI technologies outside of the MaritzCX platform. All of the leading AI tools can be incorporated through the company’s CXWorkflow, a proprietary data automation and management tool. Practitioners may have already invested in R, Python, IBM Watson, Google TensorFlow, etc. and using those to solve experience-related issues is at the heart of MaritzCX’s ‘open technology’ AI strategy. The solutions powering the AI capabilities within the MaritzCX Platform include:
 - iSAT™ (Implied Satisfaction) Predictive Modeling gives businesses the power to act on what customers need—without having to ask. With customers getting burnt out by the number of surveys they receive and viewing them as SPAM, iSAT leverages AI and machine learning to calculate a satisfaction score for non-respondents. - Advanced Churn Modeling helps identify at-risk customers in an automated, scalable way. The result: reduced customer churn and increased revenue. - Text Analytics AI features including topic modeling and intent analysis give the power to see beyond traditional metrics by transforming thousands of unstructured, open-ended customer comments from video, mobile and other collection sources into meaningful and actionable insights. Analyses including categorisation, dynamic modeling, sentiment, emotion, and intent can be performed on free-form verbatim customer comments or any other unstructured data to identify key issues and trigger meaningful change. 
 - Spotlight™ Data Mining provides a sophisticated data-mining algorithm and patented software to analyse patterns in datasets and highlight areas that can help improve key metrics. Machine learning analyses big data in seconds—thousands of hours of analysis with one click—to uncover high-value insights hidden in experience data and improve target scores. - SmartProbe™ automatically probes customers on various aspects of their response during a digital survey experience – much like a real human interviewer would probe and dig deeper. It has proven to deliver both a higher volume of feedback and more detail. Research has shown that customers that interacted with SmartProbe provided an average of 10-15 additional words to describe their experience. Any additional text-based feedback directly from customers is highly valuable in the customer experience improvement process. - Virtual assistant technology and experience-based chatbot data collection technologies within MaritzCX’s ‘Experience Labs’ for early adopters help clients collect survey data from consumers in the environments where they live and work. “The experience market is quickly evolving from measurement to action, and from predictive to prescriptive,” said Mike Sinoway, president and CEO of MaritzCX. “We have woven AI and machine learning into our solutions so that experience practitioners, in-field users, and frontline employees can take meaningful actions for the customer.” The AI suite is available now https://www.maritzcx.com/what-we-do/artificial-intelligence/. Nearly two million users worldwide use the MaritzCX platform to transform their business operations, enhance culture, and improve ROI for their experience programs. About MaritzCX MaritzCX is the leader in experience management for big business, and includes customer experience (CX), employee experience (EX), and patient experience (PX). The company combines experience management software, data and research science, and deep vertical market expertise to accelerate client success. Experience programs that are most impactful drive the right kind of actions throughout an organisation and support a strong business case. MaritzCX partners with large companies that insist on effective and high-ROI experience results. Customers include global brands from the Automotive, Financial Services, Consumer Technology, Patient and Healthcare, Telecom, Retail, B2B, Energy and Utilities industries. Media contact: Sue Ralston Einsteinz Communications P: + 61 02 8905 0995 E: sue@einsteinz.com.au