The PRWIRE Press Releases https:// 2019-05-23T05:33:44Z AIIA Digital Canberra iAwards showcase outstanding Australian innovation 2019-05-23T05:33:44Z aiia-digital-canberra-iawards-showcase-outstanding-australian-innovation Canberra, Australia – 22 May 2019 -- The Australian Information Industry Association (AIIA), the nation’s peak industry body for the technology sector, last night announced the Digital Canberra iAwards winners for 2019. AIIA’s iAwards, now in its 26th year, is Australia’s leading awards and recognition program that brings homegrown digital innovations to the world stage. Awards were presented in categories comprising Business Service Markets, Public Sector & Government, Research & Development Project of the Year, Infrastructure & Platforms Project of the Year, Startup of the Year, Data Insights Innovation of the Year and the Digital CBR iAward. At a gala event held last night at The National Gallery of Australia in Canberra, ACT Chief Minister Andrew Barr presented IP Australia and Agile Digital with the Digital CBR iAward for their project Smart Trade Mark. "Innovation and technology are at the heart of the ACT’s strong and growing economy. The ACT Government continues to support the important work of digital innovators as they develop new technologies to benefit the people of Canberra and the nation as a whole,” Chief Minister Barr said. AIIA CEO Ron Gauci said the innovation showcased by the 2019 finalists builds on the incredible success of last year’s iAwards, creating further momentum for the Australian technology sector. "AIIA would like to congratulate the winners and merit recipients of the 2019 Digital Canberra iAwards. "For 26 years the iAwards has recognised, celebrated and elevated those at the forefront of Australian digital innovation. This year, we’re once again proud to provide a platform for, and encouragement to people in our community who dedicate their time and energy to develop technological ideas that can make a real difference at home, in the office or on a global scale. “We continue to be inspired by Australian innovators, whether they're in startups, the public sector, community services, primary school, academia, or private enterprise. The outstanding work of the 2019 finalists adds to the growing momentum in Australian innovation, which will create positive change for the community, and play an important part in shaping and growing Australia’s modern economy," he said. Winners and merit recipients across all categories will go on to represent ACT and compete at the National iAwards. National winners will be announced on 29 August 2019 at the prestigious AIIA 2019 iAwardsGala Dinner and Awards Ceremony, held in Melbourne, which will be attended by startups, innovators, investors, business and community leaders, and federal and state politicians. The Digital Canberra iAwards winners and merit recipients are: Digital CBR iAward: Smart Trade Mark, IP Australia & Agile Digital Consumer Markets: Merit - Send and Shred: Shred and Recycle, GGJC Business Service Markets: Winner - OK RDY Mentorship Matching Platform, OK RDY Merit - The Digital Marketplace, The Digital Transformation Agency Public Sector & Government: Winner - Smart Trade Mark, IP Australia & Agile Digital Merit - vResponder, The Citadel Group Merit - Digital Identity, The Digital Transformation Agency Research & Development Project of the Year: Merit - Mashblox App, Mashblox & Super App Bros Infrastructure & Platforms Innovation of the Year: Winner - Smart Trade Mark, IP Australia & Agile Digital Merit - vResponder, The Citadel Group Merit - Digital Identity, The Digital Transformation Agency Startup of the Year: Winner - OK RDY Mentorship Matching Platform, OK RDY Merit - Rev: Perform Better, PentaQuest Data Insights Innovation of the Year: Merit - HUSKI, DiscoverQuick Automation Technologies Innovation of the Year Winner - OK RDY Mentorship Matching Platform, OK RDY AIIA’s iAwards program is a critical platform demonstrating the impact that its members and the broader technology sector are driving to improve Australia’s social and economic prosperity. In the age of the ‘ideas boom’ the impact of the technology sector that AIIA represents is more crucial to Australia’s future than ever before. The 2019 iAwards is proudly supported by National iAwards Program Partner and Inspiration iAward Sponsor, The Victorian Government, National Program Sponsors AuDA, The University of Queensland and NBN Co, Major PitchFest Sponsor CSIRO’s Data 61 and Platinum table sponsors Ignite SA and UTS. The 2019 Digital Canberra iAwards and the Digital CBR iAward for excellence in public sector innovation is supported by state sponsor, ACT Government. Bronze table sponsors include Agile Digital, Citadel Group, ACIC, Cisco, Sliced Tech, CDC Data Centres, Pegasystems, AustCyber Canberra Innovation Node, Oracle, AU CLOUD, IP Australia, DTA, DHS, NBN Co and Telstra. -ENDS- About the AIIA’s iAwards AIIA’s iAwards honours both companies at the cutting edge of technology innovation as well as leading professionals across the Digital Economy. Most importantly, the iAwards recognises the achievements of home-grown Australian innovators. Join the conversation AIIA’s iAwards get people talking about Digital Innovation. Take advantage of the buzz by joining the conversation on Twitter with #iAwards, liking iAwards on Facebook and staying in touch with LinkedIn. About the AIIA The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978, AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favourable business environment for members and to contribute to Australia’s economic prosperity. AIIA does this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information. Media Contact Jeffrey Coote Tel: (02) 8188 3616 Is Your Sales Data Visually Boring 2019-05-23T05:08:23Z is-your-sales-data-visually-boring Today’s business managers are dealing with an overload of data. How do they cope with all those stats and figures? Data needs to tell a story. Like any story, you need to engage the reader. It’s hard to engage a manager by showing them a page of facts and figures. If you could visualise the story you are telling, the manager will be far more engaged. The reality is that unless your sales data is visually engaging, it won’t be retained. Do you know why? 65% of us are visual learners, or spatial learners, and unsurprisingly they best learn and remember content, facts and figures through visual communication. That could mean that 65% of you are losing focus of what I have to say so I’ll keep it brief. Present your data in nice pretty visuals. How do you do that? The good news for WordPress Developers and website builders is that the GFChart Plugin for Gravity  Forms makes the whole process easy. The GFChart Plugin is easy to install and turns captured data, simple or complex, into easy to interpret visuals that anyone can understand and action. If you’re not already turning your data into engaging visual, and you are using Gravity Forms on your WordPress website, go to to install a plugin to produce visually appealing sales reports, surveys, booking forms, and much more. Australia is losing momentum in the digital economy, says new report 2019-05-22T14:33:36Z australia-is-losing-momentum-in-the-digital-economy-says-new-report Thursday 23rd May 2019, Sydney, Australia: A new global report released today by Verint Systems has revealed that Australia is losing momentum in the digital economy. The findings are in stark contrast to Australia’s regional neighbours, including Singapore and Hong Kong, who are leading the way in digital transformation.   The Australian edition of the global study, CX State of Play in Australia, carried out in partnership with Opinium Research LLC report, found that Australians as consumers are still quick to refer to a human over digital channels; and are slower than their Singaporean and Hong Kong counterparts when it comes to digital adoption in the workplace. Looking at the channels customers prefer to use, the demand to engage with humans is still strong (almost 60 per cent of customers like to speak to someone on the phone or in person). This trend continues into the future, with 58 per cent of people saying they will prefer to speak to a person in 5 – 10 years’ time; showing that human engagement remains key for important interactions that can impact a long-term relationship. Additionally, uptake in other digital customer service channels, has generally been slow (13 per cent use email/SMS; 6 per cent use a mobile app; 5 per cent use web self-serve); showing that while Australian customers may be open to digital communication, human to human contact is what they desire the most. In contrast, Australia’s closest neighbours are much more likely to embrace digital communication channels (17 per cent use a mobile app in Singapore; 14 per cent in Hong Kong).   The report also shows a slower than global and APAC uptake on digital adoption in the workplace (34 per cent in Australia acknowledged AI, algorithms and other automation technology help them do their job more effectively, compared to 54 per cent in Singapore and 52 per cent in Hong Kong. However, it is not all bad news, with many Australians looking forward to more digital advancements in the future, both as consumers and in the workplace. For example, 60 per cent of respondents said technology helps provide them with more information, knowledge and support to perform their jobs more effectively.   Michael Stelzer, Vice President, Australia & New Zealand at Verint Systems warns Australian companies not to lose sight of the gains Australia has made in the digital economy and urges them to keep up with the pace of innovation and digital transformation taking place in the rest of the region.   “The research shows that while Australian businesses are investing in innovation and technology, there appears to be a lag with our closet neighbours. To compete on the world stage, Australia must reembrace a digital culture, and engage in genuine dialogue with their customers and employees along the digital journey.  “Equally, Australian businesses must get the balance between technology and human touch right. Digital tools such as AI, chatbots, and robots are vital for the low involvement tasks, but they cannot replace those tasks that require emotional intelligence. That’s where the human touch can add real value. This is valued highly in Australia and it should not be ignored,” said Michael.  In the Australian workforce, only 25 per cent said they have experienced technology replacing manual tasks in the workplace. Yet many more (66 per cent) are willing to try new technology and ways of working in order to be more efficient or productive.  “The message is clear – the fear around technology at work is subsiding. There is an increased understanding that automation technology can free up people to do more interesting and fulfilling work. Businesses who can engage with their workforce in genuine dialogue about the use of technology and ensure their employees feel valued for their contributions will ultimately succeed,” concluded Michael. ~ENDS Cvent Unveils 2019 List of Top 50 Meeting Hotels in APAC 2019-05-21T23:50:18Z cvent-unveils-2019-list-of-top-50-meeting-hotels-in-apac Cvent, a market-leading meetings, events, and hospitality technology provider, today unveiled the results of its annual Top 50 Meeting Hotels in Asia Pacific (APAC). Hyatt Regency Sydney took the number one spot for the second year in a row. Australia properties made up more than 25 per cent of the top rankings with 13 hotels listed in the top 50. The list is compiled by analysing meeting and event booking activity through the Cvent Supplier Network (CSN), one of the world’s largest venue sourcing platforms. More than USD $16 billion and more than 42 million room nights were sourced through the CSN in 2018. Cvent’s Top Meeting Hotels lists rank venues based on group business performance according to criteria including total requests for proposals (RFPs) and conversion rate. The Hyatt Regency Sydney outranked top hotels from Singapore, Seoul and Hong Kong to secure the number one spot. “We’re thrilled to be recognised as the number one meeting hotel in Asia Pacific for the second year in a row,” said Malcolm Zancanaro, General Manager at Hyatt Regency Sydney. “In the last 12 months we’ve had the opportunity to welcome thousands of guests to our property for events both large and small, so this accolade is really a testament to our associates and their passion to deliver exceptional meetings every day.” Hotels in Sydney and Melbourne continue to demonstrate their market-leading efforts with InterContinental Sydney (ranked 6th), Hilton Sydney (ranked 12th) and Crown Melbourne (ranked 18th) all moving up in their respective positions on this year’s list. Chela Evans, Director of Sales, Cvent Australia said the results illustrate the key role Australian hotels play in attracting business events and supporting tourism growth in the region. “It is exciting to see an increased Australian presence in this year’s Top 50 Meeting Hotels in Asia Pacific. Meetings mean business, and the hotels featured on this year’s list are attracting top conferences and events to their venues by enhancing their group marketing efforts and expanding their offerings. After just two years in Melbourne, it’s been an honour collaborating with our hotel partners here in Australia to help them grow their group business and elevate their positioning within the global meetings and events marketplace.” Asia Pacific List Highlights Hyatt Regency Sydney retained its number one position as the Top Meeting Hotel in APAC for the second year in a row InterContinental Sydney ranked 6th moving up four places and Hilton Sydney ranked 12th moving up one place compared to 2018 Two Australian hotels are new to the Top 50: Sofitel Sydney Darling Harbour (ranked 20th) Sofitel Sydney Wentworth (ranked 37th) There are 17 new APAC properties in the Top 50 list including: Bangkok Marriott Marquis Queen’s Park, Millennium Seoul Hilton, Sofitel Sydney Darling Harbour, PARKROYAL Darling Harbour Sydney, Resorts World Sentosa Singapore, and Grand Hyatt Tokyo among others. Hilton, Hyatt, and Marriott are the top three hotel chains represented on the Top 50 list. Top 10 Hotels in APAC: 2019 Rank Hotel Name 1 Hyatt Regency Sydney 2 Grand Hyatt Singapore 3 Grand Hyatt Seoul 4 Grand Hyatt Hong Kong 5 Pan Pacific Singapore 6 InterContinental Sydney 7 Hilton Tokyo 8 Shangri-La Hotel, Singapore 9 ANA InterContinental Tokyo 10 Marina Bay Sands Singapore Top Hotels in Australia (Within Top 50 Hotel Properties in APAC): Final Rank (2019) Hotel Name City 1 Hyatt Regency Sydney Sydney 6 InterContinental Sydney Sydney 12 Hilton Sydney Sydney 18 Crown Melbourne Melbourne 19 Four Seasons Hotel Sydney Sydney 20 Sofitel Sydney Darling Harbour Sydney 21 PARKROYAL Darling Harbour, Sydney Sydney 25 Shangri-la Hotel, Sydney Sydney 30 The Westin Sydney Sydney 32 Pullman Melbourne On The Park Melbourne 33 Sheraton Grand Sydney Hyde Park Sydney 37 Sofitel Sydney Wentworth Sydney 38 Sydney Harbour Marriott Hotel at Circular Quay Sydney Top Australian Hotels Outside of Sydney and Melbourne (Within All Top Hotels in APAC): Final Rank (2019) Hotel Name City 62 Crown Perth Perth 79 Hilton Brisbane Brisbane 106 Hilton Adelaide Adelaide 119 Sofitel Gold Coast Broadbeach Gold Coast 179 Crowne Plaza Hunter Valley Hunter Valley View the full 2019 list of Top 50 Meeting Hotels in APAC. -Ends- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro +61 420 761 189 Interviews with Chela Evans, Director of Sales, Cvent Australia are welcomed upon request. Notes to Editors: Cvent evaluated hotel properties that generated business through the Cvent Supplier Network from January 2018 through December 2018. The properties were ranked according to various criteria, including total requests for proposals (RFPs), awarded RFPs, total room nights, awarded room nights, major metropolitan area (MMA) market share, conversion rate, and the hotel's unique profile visits in the Cvent Supplier Network. The criteria are designed to provide the most accurate reflection of the top meeting hotels in the U.S., Europe, Middle East and Africa, and Asia Pacific regions. About the Cvent Supplier Network Featuring more than 260,000 hotels, resorts and special event venues, the Cvent Supplier Network (CSN) is one of the world's largest and most accurate databases of detailed venue information. Cvent sourced more than USD $16 billion in meetings and events through its marketplace and more than 42 million room nights in 2018. The CSN contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 meetings and events attributes. The CSN is part of the Cvent Hospitality Cloud, which partners with hotels and venues to help them drive group and corporate travel business. To find venues, request quotes, and book event space on the Cvent Supplier Network, visit About Cvent Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive event and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn. Fly into Success with Flyer Distribution 2019-05-21T22:59:59Z fly-into-success-with-flyer-distribution Put your brand promotion directly into customer’s hands! The flyer distribution method of promotional marketing is one of the simplest, cheapest and most effective ways of reaching your target audience. Add this method to the list for your next business campaign as an additional means of communicating your brand message, and a new physical touch point between your brand and potential future customers. When factoring flyer distribution into your promotional campaign, it’s essential to make smart choices in the When, Where and Who areas. It is still important in a campaign like this to identify your target audience, as that will lead you to the Where and When stages. Identify your target market, and use information found through geographic and behavioural segmentation to detect whereabouts your target market will likely be, and when. For example, if your target market includes young businessmen living in Sydney, you may consider distributing flyers at peak hour, inside a busy train station in Sydney’s CBD. Flyer distributors can hand flyers to workers to read as they walk from the station to work, or they may keep it in their bag to read when on the train in the afternoon and keep stuck on their fridge at home. Using a physical advertisement like this that can be held onto, and not forgotten quite as quickly, is a huge bonus. A few flyer tips: -- Use one side of the flyer to draw attention. Use bold colours and styles that reflect your brand and capture the eye enough tencourage the user to keep the flyer in hand, and not in the garbage bin. Once they’re holding it and considering action, the objective is half-reached.   -- Use the other side of the flyer to share information. Keep it relevant and concise, yet informative enough to give the full picture  -- Include incentives. For example, a flyer may include a coupon for 50% off the first purchase. This encourages the user to keep the flyer with them in the chance they could make use of the good value. If the coupon code is exclusive to this set of flyers, it can be used to measure effectiveness of the campaign, in detecting the number of times the code has been translated into a sale. -- The flyer might only be the start of it! In more relaxed, less-busy circumstances, the flyer handover might spark a conversation, which could lead into the sharing of contact information such as an email and/or phone number to receive extra benefits or coupons, and more customer information for your database. -- The distributor should be friendly and approachable, as well as confident in approaching by-passers.  For flyer distribution staffing quotes and information call AMS Promotions on 1300 368 969 or email Writing workshop promises measurable improvement in only four hours 2019-05-21T02:49:31Z writing-workshop-promises-measurable-improvement-in-only-four-hours Everyone in business writes, but is your writing producing the results you want? Do you struggle to get words on a page? We can all be better writers. In today’s highly competitive business environment, improving your writing skills could be just the edge you need.  Why? Sarah Mitchell, founder of Typeset and Global Copywriting, says writing is a skill every business person needs to have.  "Modern readers demand quality writing; they won’t stick around your website or finish your newsletter otherwise. If you're writing long-form content like reports, white papers and case studies, it's even more important to keep your readers engaged."  In addition, Mitchell says consumers demand more than good writing skills.  "You need to tell the right stories, and you need to tell them with skill and confidence. "The good news is it's not as hard as you might think," Mitchell says. Some of the benefits to better writing skills include:  Reduced costs of outsourcing writing projects to agencies and freelance copywriters Ability to tell better brand stories Becoming more efficient and spend less time writing Impress Google and get better organic search rankings Producing better quality, more readable content. Typeset offers discounted pricing for members of Engineers Australia and anyone working in a not-for-profit organisation. The writing workshop is open to the public but can also be conducted for groups and internal training and professional development.  Typeset’s Writing Workshop is for people who write every day but want to become more effective in all their written communications. For more information about this writing masterclass including frequently asked questions, visit the Typeset website here:  You can register online at Today Australia, tomorrow the world – 8Squad targets global growth 2019-05-21T01:00:11Z today-australia-tomorrow-the-world-8squad-targets-global-growth MELBOURNE, May 21. Dedicated Salesforce consultancy Clouding Around has been acquired by a group of investors and re-launched as 8Squad, whose new Chief Executive Officer, Frank Cuiuli, today announced the company’s global ambitions. Clouding Around, based in Melbourne, was founded in 2012 by two friends, Michael Miller and Brett Gibson, and built up to a staff of 20. Frank Cuiuli co-founded customer engagement company Velteo, which was sold to the international consultancy Bluewolf in 2012. He managed Bluewolf and led steady growth in Australia before the company was sold to IBM. Since then he has pursued a passion in health and wellness, and built a specialist rehabilitation business. “8Squad has employed me as CEO to build and scale the business,” said Frank Cuiuli. “Like most successful small businesses, Clouding Around hit a certain size that required additional investment to continue its growth and expansion plans. Many businesses fail at this point but their team opted to sell, to drive expansion. Staff will keep active positions in the business and founders will maintain a shareholding.” Cuiuli added: “8Squad is an Australian business with international aspirations. Our business model will be a differentiator and demonstrate there is a better way to scale a business while taking care of its employees’ interest.” Now 8Squad is focused on expanding the team capable of becoming the top Tier 2 Salesforce consultancy in the Australian market. Initial plans are to expand the business into Sydney and Queensland, before tackling the international market. In conjunction with investing in the Salesforce relationship, 8squad has also signed a partnership agreement with Jitterbit a global leader in the Gartner Magic Quadrant for EiPaaS and API solutions. About 8Squad 8squad is a boutique salesforce consultancy, focused on digital technology transformation that delivers improved customer and employee experiences for its clients. About Salesforce Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: . About Jitterbit Jitterbit, the API transformation company, makes it quicker and easier for businesses to exploit data from any source, empowering them to rapidly innovate and make faster, more effective decisions. The Jitterbit API integration platform enables companies to quickly connect SaaS, on-premises, and cloud applications and instantly infuse intelligence into any business process. To learn more, visit and follow @Jitterbiton Twitter. Contact David Frost, PR Deadlines, for 8Squad +61.2.7903 9567 Bitglass strengthens leadership team with new VP of Worldwide Channels and VP of Worldwide Business Development 2019-05-21T00:40:32Z bitglass-strengthens-leadership-team-with-new-vp-of-worldwide-channels-and-vp-of-worldwide-business-development SYDNEY - May 21, 2019 - Bitglass, the Next-Gen CASB, today announced the appointments of Jon Peppler as Vice President of Worldwide Channels and Benjamin Rice as Vice President of Worldwide Business Development. Peppler joins the company from Menlo Security and brings over 20 years of channel experience gained while working at category leaders including Proofpoint and OpenText. Rice has held a variety of senior management positions at public companies such as Blue Coat Systems as well as startups like Egnyte and Ositis Software. At Bitglass, Peppler and Rice will be responsible for enhancing the company’s channel and technology partnerships, respectively. “I am very excited to welcome Jon and Benjamin to the Bitglass team,” said Dean Hickman-Smith, Senior Vice President of Worldwide Field Operations. “As traditional security vendors struggle to adapt to the cloud-first world, there is a massive opportunity for the channel to partner with Bitglass and help their customers to securely transform their businesses. “Bitglass operates within a rich business ecosystem filled with technology partnerships that bolster our cloud security product and our execution as a company. Jon and Benjamin will expand Bitglass’ go-to-market operations and continue our 3X annual growth rate over the coming years.” Channel has become an integral component of Bitglass’ success. To date, the company has nearly 200 channel partners that are helping to fuel sales throughout the Americas, EMEA and APAC. With the hiring of Peppler and its latest round of Series D funding, Bitglass is looking to deepen its channel presence, expand its leadership and drive innovation in the cloud access security broker (CASB) market. “I’m thrilled to be joining Bitglass during this period of rapid growth and accelerating cloud adoption around the world,” said Peppler. “As Bitglass continues to expand its operations globally, it represents the next wave of opportunity for the channel to engage in margin-rich, annually recurring business.” From its inception, Bitglass’ CASB was designed to protect corporate data wherever it goes. The solution’s unique, agentless architecture delivers real-time, end-to-end security for any application or device. As the only true hybrid CASB, Bitglass leverages API integrations to secure data at rest and proxies to secure data in transit. Under Rice’s leadership, Bitglass will provide seamless integration with more and more key technology partners. “Right now is a great time to join the team at Bitglass,” said Rice. “The demand for cloud security has never been greater, and the need for cooperation amongst cloud service providers and security companies has become critically important. Driving this cooperation through strategic partnerships will increase the value that Bitglass provides to its customers and all of its partners.” About Bitglass Bitglass, the Next-Gen CASB company, is based in Silicon Valley with offices worldwide. The company’s cloud security solutions deliver zero-day, agentless data and threat protection for any app, any device, anywhere. Bitglass is backed by Tier 1 investors and was founded in 2013 by a team of industry veterans with a proven track record of innovation and execution. Contact David Shephard, Vice President Asia Pacific. Bitglass 0477 725 051 A New Zoho Application Is Launched – Zoho Marketing Hub 2019-05-20T05:33:04Z a-new-zoho-application-is-launched-zoho-marketing-hub Visual Marketing Australia is pleased to announce that the newly-launched Zoho application, Zoho Marketing Hub, is available to Australian organisations immediately after being released on the global market. The Zoho New Application Marketing Hub is a comprehensive marketing automation piece of software that enables users to manage their marketing activities across multiple channels. Benefits of using Zoho Marketing Hub include generating more leads, converting them to customers, and retaining them longer.   “A large number of customers have asked for help with integrating Zoho CRM into their businesses in the last year as part of their strategy to provide high-level personalised customer service. These businesses were also looking for effective ways to attract, retain, and manage customers and to handle contact management, sales management, and purchase control,” said John Bond, CEO of Visual Marketing Australia.   The Zoho New Application Marketing Hub is ready to provide to businesses from Australia and all over the world features such as complete lead management, web behaviour marketing, marketing planner with ROI, multichannel marketing, insightful reports, and tools for creating unique lead-to-customers journeys.   The new Zoho CRM application will also be very useful to those who find the process of qualifying a lead rather difficult. “Many businesses lose potential customers because they fail to determine which prospects have the potential of becoming customers and which represent a waste of time. It’s a common issue for many of our customers too, and we have always been asked to assist with lead qualification. Things are easier now with the Zoho New Application Marketing Hub as users can understand how leads progress through the conversion funnel with the help of lead stages,” revealed Candice Simpson, Marketing Manager at VMA. She will be instructing VMA clients that opt for Zoho CRM on how to classify their leads into different stages based on their information and engagement, and move them to the stages where they meet criteria. This feature and the others that Zoho CRM users will soon discover are part of the strategy of providing marketing automation software that delivers results.   About Visual Marketing Australia Visual Marketing Australia is a full-service Digital Marketing Agency specialising in all online marketing needs including CRM Implementation and Integration, Sales and Marketing Automation, and Inbound Marketing Solutions. The expert team at VMA enables the agency’s customers to increase their competitive advantage by utilising the latest business solutions through Online Marketing Strategies. In order to meet the need for companies to implement sales and marketing automation, VMA has introduced in 2018 the Zoho CRM, the award-winning web-based SaaS CRM designed to attract, retain, and manage customers. The platform is beneficial to assist contact management as well as sales management and purchase control. VMA is up-to-date with every new product released by Zoho, including the Zoho New Application Marketing Hub, and can assist Australian users with the implementation of Zoho CRM apps. A Gold Coast based company established in 2009, VMA has a worldwide client base and can be contacted on +61 1300 158 708. For more information please visit “Digital Marketing Made Simple” and follow our Social Media links: ·         Facebook   ·         Twitter ·         Linkedin      ·         YouTube     MedAdvisor & Zuellig Pharma JV signs its first customer - MedExpress pharmacy chain in the Philippines 2019-05-20T05:20:37Z medadvisor-amp-zuellig-pharma-jv-signs-its-first-customer-medexpress-pharmacy-chain-in-the-philippines Melbourne, 20 May 2019 - MedAdvisor Limited, Australia’s leading digital medication management company, is pleased to announce that its Singapore based 50:50 Joint Venture with US$13B Zuellig Pharma (ZP MedAdvisor Pte Ltd, “ZPM”) has signed as its first customer, MedExpress Drugstores, the leading hospital outpatient pharmacy chain in the Philippines. MedExpress Drugstores in the Philippines MedExpress is the leading hospital outpatient pharmacy chain in the Philippines serving 1.5 million customers in 50 key hospitals nationwide. In addition, MedExpress is also the leading delivery service drugstore in the Philippines. The agreement with MedExpress is for ZPM to provide a digital adherence program to its customers via SMS as well as a “MedExpress” white labelled mobile medication management app to help customers track their medication and order refills from MedExpress. The agreement is for an initial 18-month term commencing from the date of deployment of the MedAdvisor app at the first MedExpress drugstore. The contract is to be renewed for further 24-month extensions thereafter. ZPM will receive an agreed share of the revenue from orders processed, and services provided via the MedExpress app. The commercial terms with MedExpress remain confidential, however MedExpress will be paying fixed and variable amounts for access to the Software which will be immaterial to MedAdvisor’s revenue in FY20. Potential revenue from pharma manufacturers is unknown at this stage. All conditions precedent have been met and all material terms disclosed. These Agreements are ongoing as disclosed above with standard termination provisions for material breach or non-performance. Robert Read, CEO of MedAdvisor commented: “I am delighted to have MedExpress Drugstores join us as our first customer in Asia. MedExpress is a highly innovative and reputed business in the Philippines, and we look forward to helping them deliver unprecedented service and convenience to their customers with the MedAdvisor platform”. Robert Lim, CEO of MedExpress Drugstore commented: “Partnering with ZP MedAdvisor provides us with an outstanding opportunity to elevate the professional services we provide our customers especially in the area of patient medication adherence. We believe this partnership will further cement our status as the leading innovator in the pharmacy industry in the Philippines”. ---ENDS--- For more information: Jennifer Duraisingam Corporate Communications Manager Tel: +61 3 9095 3036 About MedAdvisor MedAdvisor is a world class medication management platform focused on addressing the gap and burden of medication adherence. Founded with a desire to simplify medication management, the highly automated and intuitive Australian software system connects patients to tools and education materials through their community pharmacy. Available free on mobile and internet devices, the platform also incorporates a variety of valuable and convenient features including reminders, pre-ordering of medications and medicines information, which together improves adherence to chronic medications by over 20%. Since launching in 2013, MedAdvisor has connected over one million users through ~55% of Australian pharmacies and a network of thousands of GPs across Australia and in 2018, was recognised in the AFR Fast 100. About MedExpress Drugstores MedExpress first started its operation in 2006 and it is the leading Delivery Service Drugstore in the country. It is unique from other retail drugstores because it provides the Patient Medication Safety, Delivery Convenience, & Competitive pricing. In 2010, MedExpress evolved to a new business model where it partnered with key hospitals to establish and manage a Hospital Outpatient Pharmacy located in the premises of the hospital. The new business model proved to be very successful because MedExpress is now operating the hospital outpatient pharmacy of the top 50 hospitals in the Philippines with a customer base of 1.5 million patients. MedExpress also prides itself as the country’s leading innovator, with price-match guarantees, unique price discounting approaches and convenient service features such as home delivery, all underpinned by state-of-the-art information technology. TasmaNet brings superspeed Internet to Australia 2019-05-20T03:42:11Z tasmanet-brings-superspeed-internet-to-australia HOBART, May 20. Super fast Internet is now available in cities and towns throughout Australia from communications specialist TasmaNet. The company uses nbnTM (NBN) Enterprise Ethernet technology to offer businesses symmetrical speeds up to 1 Gbps delivered over dedicated fibre installed to each site. Such speeds are 10 times faster than the top NBN download speeds of 100mbps offered by most Internet service providers, and symmetrical upload speeds up to 1 Gbps have attracted keen interest from large data users including schools and businesses. “TasmaNet has signed to connect every Catholic School in Tasmania to superfast Enterprise Ethernet - the largest order yet placed with NBN,” said TasmaNet’s CEO, Elizabeth Aris. She added: “This new technology brings the benefits of superfast fibre to just about anywhere in Australia for a similar price as existing NBN products, and our direct relationship with NBN means we can deliver multiple upgraded connections quickly, with minimal service interruption to customers in all states and territories.” The company’s superspeed business grade Internet access eliminates the congestion of normal NBN services, which slows down the connection. Ms Aris said TasmaNet is able to service customers in the most of the country immediately. “We are one of very few NBN resellers accredited to provide the product, which is much less expensive than the alternative products customers would have bought in the past from Telstra,” said Ms Aris. About TasmaNet TasmaNet has been delivering specialised internet, networking, cloud, and data protection services to education, business, and government since 2004. Contact David Ball, Communications Advisor, TasmaNet 03 6165 2549 AIIA calls on re-elected Coalition Government to focus on Australia’s digital skills shortage 2019-05-20T03:17:20Z aiia-calls-on-re-elected-coalition-government-to-focus-on-australias-digital-skills-shortage Canberra, Australia – 20 May 2019 - The Australian Information Industry Association (AIIA), the peak member body for the ICT industry, congratulates the Liberal–National Coalition on their federal election win. Ron Gauci, CEO of the AIIA said, “On behalf of the AIIA, I would like to extend my warmest congratulations to the Liberal–National Coalition on being elected on Saturday. The AIIA looks forward to working with Prime Minister Morrison’s government and incoming ministers to help them deliver on commitments made in their pre-election campaigns. “It’s imperative that industry, government and research institutes collaborate closely to foster a vibrant and innovative digital and technology sector, supported by a regulatory framework that encourages the economic growth, productivity and sustainability of our nation.” Reflecting on the past few months of regulatory activities, Mr Gauci said, “We are looking for a commitment that changes to the Assistance and Access Act, proposed by Labor in February, be passed through parliament in the first 100 days of the new government. “It is time to execute these amendments so that industry and users of encrypted services have certainty over these new laws. The AIIA has made significant contributions and recommendations with respect to these amendments - but has yet to see the recommendations considered or adopted leaving industry unclear on the operational requirements.” AIIA members are also concerned about the lack of consultation and the reach of the Sharing of Abhorrent Violent Material Bill passed in April this year. “We look forward to greater two-way dialogue between government and industry to address the concerns that have been raised by our members about these pieces of legislation,” said Mr Gauci. It is well recognised that there is a significant shortfall of available digital skills and expertise in the Australian workforce. “The industry looks forward to contributing to the skills programs announced by the Coalition government. $41.7 million will be provided for two pilot Skills Organisations, in the areas of digital technologies, cyber security, and human services care. AIIA members are delighted that the Government also intends to establish the National Skills Commission to oversee the $2.8 billion annual investment in Vocational Education and Training (VET),” said Mr Gauci. “Some of our members have successfully led and are rolling out alternative pathways to developing digital skills in school children. These programs have seen collaboration between government departments, Universities, research institutes and industry. Our members would be delighted to share their success stories and learnings from these programs with the new government to further provide the crucial evidence of the success of these initiatives.” For a summary of the Coalition’s Digital Skills policy, visit AIIA’s website for the analysis undertaken by AIIA. “We look forward to working with the incoming government and fostering collaboration between industry, government and research institutes to ensure that Australia realises its economic potential in the fourth industrial revolution,” concluded Mr Gauci. # # # About AIIA The Australian Information Industry Association (AIIA) is Australia’s peak representative body and advocacy group for those in the digital ecosystem. Since 1978 AIIA has pursued activities to stimulate and grow the digital ecosystem, to create a favorable business environment for members and to contribute to Australia’s economic prosperity. We do this by delivering outstanding member value by providing a strong voice of influence; building a sense of community through events and education; enabling a network for collaboration and inspiration; and developing compelling content and relevant and interesting information. Media Contacts For more information please contact: Jeffrey Coote Tel: (02) 8355 3130 Melbourne start-up hayylo recognised as global leaders after winning at the 7th Asia Pacific Eldercare Innovation Awards. 2019-05-20T02:55:56Z melbourne-start-up-hayylo-recognised-as-global-leaders-after-winning-at-the-7th-asia-pacific-eldercare-innovation-awards The 7th Asia Pacific Eldercare Innovation Awards saw Melbourne based start-up hayylo take out the award for Best Smart Care Technology in the Solution Category. This win comes with another strong nod in the form of a nomination for Innovation of the Year in the Care Model Category in conjunction with integratedliving Australia.   This award sees hayylo building on the recognition they attained within Australia at last year's ITAC2018 Awards, at which hayylo secured wins in the categories of Best Solution Providing Customer Independence and Joint Overall Winner.    The international standing of the Eldercare Innovation Awards marks an important step for hayylo. The company now preparing to take their platform into the international market, with immanent expansions into New Zealand, South East Asia and beyond.    “It’s a great moment for the team at hayylo to be recognized for all of the focus and dedication to helping create a sustainable future in ageing”said Greg Satur –CEO of hayylo.    Taking place as part of the 10th Annual Ageing Asia Innovation Forum in Singapore, the awards and forum theme of ‘Changing the Future of Ageingin Asia Pacific’permitted an encouraging look at the future of aged care.   “Aged care providers have complex processes. However, through the use of the hayylo platform, they can automate and track them, making it easy to manage customer interactions.  It’s really about never forgetting to miss a step and maintain customer promises”       As the industry as a whole move to address the challenges posed by an ageing population, and the Australian community services industry seeks to take action on the findings of the recent Royal Commission into Aged Care Quality and Safety, the demand for innovative technological solutions will continue to grow.   By providing a means of streamlining the provision of care, hayylo have made swift advancements for their customers as they seek to service the growingly complex demands of the market. Continuing to build their reputation as a global leader in technological solutions, hayylo understands the importance of teamwork, and through their innovative platform can ensure that all the building blocks are there to ensure that a team never misses a step in their provision of an exceptional customer experience.  Digivizer partners with LinkedIn Marketing Solutions to add Pages & Paid Media Analytics to its platform 2019-05-20T01:18:13Z digivizer-partners-with-linkedin-marketing-solutions-to-add-pages-amp-paid-media-analytics-to-its-platform Sydney, 20 May 2019: Digivizer has added LinkedIn Pages and LinkedIn Paid Media Analytics to its digital analytics platform - one of the select companies worldwide to make these measures available alongside the same measurements for other social media and digital platforms. This means Digivizer gives digital marketers a complete picture about the performance of their digital marketing programs across LinkedIn, Google search, YouTube, Facebook, Instagram and Twitter, in real-time. Adding LinkedIn is particularly important for those businesses selling to businesses. Digivizer now includes performance measurements for LinkedIn Pages that cover impressions, Likes, Comments, Shares, Clicks and Engagement Rate, across company pages and brand pages, and presents best-performing content over any date period chosen.   LinkedIn Paid Media allows marketers to see total spends for each platform, and then focus on data for Campaigns, Adsets and Ads. Marketers can make decisions about program performance against objectives, at clicks and conversion levels, in real-time. For businesses or agencies managing multiple pages, these can be viewed in a single view or within individual Brand Spaces (together with all the other associated brand channels). Emma Lo Russo, CEO and co-founder of Digivizer, said: “This is exciting for digital marketers. Until now it’s been difficult for them to compare LinkedIn paid performance alongside other social media and search platforms. For businesses selling to businesses, LinkedIn is important, and until now, analysing LinkedIn data had been manual, taking a long time to gain insights, and being difficult to compare and scale. “That gap has been closed. It’s exciting for Digivizer to be one of the first platforms to offer a complete picture on how LinkedIn’s digital content and digital marketing programs perform. “Businesses can make better decisions about where to deploy precious budget, against each of their objectives and intended target audience.  LinkedIn Pages and LinkedIn Paid Media Analytics are now in our affordable single platform that shows all owned, earned and paid data in an individual brand space. “We see great B2B results, particularly when businesses have very specific industries, companies and executive titles they wish to reach.  Knowing what is working best in creating leads and sales ensures a greater ROI on digital marketing investment in organic content and paid media.” ENDS About Digivizer Digivizer helps businesses understand and get more from their digital investment across all major social and search platforms.  Digivizer’s platform helps businesses measure and understand the performance of their digital marketing programs across owned, earned and paid media, in a single view, in real-time. Digivizer offers plans that scale to the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan is US$89 per month, with all plans offering 30 days of data across all paid, owned and earned media, and the first 30 days of usage free. Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). Contacts Digivizer is at: Twitter: Facebook: LinkedIn: Instagram: Web: For more information: Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: Twitter: @alansmithoz    The Lead Agency Publishes First Book 2019-05-17T04:33:50Z the-lead-agency-publishes-first-book The Lead Agency has officially released their guide to insurance marketing. Published by Andrew Silcox and Kim McNeil, the book comprises of over 40 actionable tips that are key if you want to boost the effectiveness of your promotional efforts in the insurance sector. With eight comprehensive chapters covering everything from digital to branding, this book acts as an important reference tool for your insurance business.   Having worked in the insurance sector for more than 15 years, Director of The Lead Agency, Andrew Silcox, understands what it takes to truly optimise a business’ insurance marketing efforts. The strategies shared in Insider Secrets to Insurance B2B Marketing have been tried and tested by real businesses, and can be applied organisation-wide. This reliable resource provides you with access to the valuable insurance specific information needed to confidently pursue your marketing goals.   Regardless of whether you read the book in full or skip right to the chapters that interest you most, these key tips can help to refine and enhance your current insurance marketing approach. The strategies shared have been clearly explained without the use of confusing jargon, and can be tailored to meet your distinct needs as a business in the insurance sector. Each of the 40 actionable tips revealed can be implemented together or in isolation, depending on your business’ personal preference.   The Lead Agency specialises in B2B marketing, working closely with clients to help improve the effectiveness of their current marketing strategies. Insider Secrets to Insurance B2B Marketing is the first book that the Lead Agency has released, and is now available for download on Amazon and the Lead Agency’s website.   The Lead Agency also offers specialised marketing services across a number of sectors, other than insurance, that may appeal to your business. For more information, or to speak with an experienced B2B digital marketing consultant, please do not hesitate to get in contact with the Lead Agency today.   Access the book here on The Lead Agency website: Click Here Or on Amazon: Click Here     Phone: 1300 146 375 Email: Website: