The PRWIRE Press Releases https:// 2021-01-21T04:52:34Z Leap into the Future with Nessabee Creative’s Digital Marketing Solutions 2021-01-21T04:52:34Z leap-into-the-future-with-nessabee-creative-s-digital-marketing-solutions Digital marketing is an essential element for any business owner and encompasses much more than having a website. Nessabee Creative is skilled in digital marketing techniques, SEO, social media, and understands that even the most elaborate website won’t help individuals achieve their goal if it’s invisible to potential customers online. To be relevant in today’s digital world, business owners must inform, entertain and engage to attract new customers and retain existing consumers. Nessabee Creative helps individuals achieve those goals and speaks directly to each client’s customer base through multiple methods that includes website design, social media presence, and influencer marketing. The agency utilizes every method at its disposal to elevate clients’ online presence. The digital marketing consultant Perth works closely with each individual to determine their goals, develop a strategy, and employ the methods that will best help them achieve their goals. That may include design and development of a high-performing website, email marketing, Google AdWords, and search engine optimization. It can also include videos, photography, graphic design, special events, and influencer collaborations. SEO is the way that websites rank highly in search results. The Perth SEO expert utilizes a variety of methods to increase client rankings ranging from keywords and metadata to content and backlinks. All of those techniques aid in establishing a business as a respected expert in their field. It also significantly increases the potential for a website to be displayed on the first page of results when an individual performs a web search for the products and services they desire. Social media wields enormous power in today’s digital world and provides a forum to extend a company’s reach. The social media consultant Perth provides strategies for brand engagement, management and positioning. Multiple types of marketing plans and campaigns can be mounted and the marketing experts can manage a company’s reputation. Nessabee Creative provides each client with a scalable and individualized strategy that best meets their current and future goals. Sophisticated analytics are employed, enabling clients to know exactly how their websites and marketing campaigns are performing. Nessabee Creative offers a one-stop resource for startups to established businesses distinguish themselves from the rank and file. About Nessabee Creative Nessabee Creative is challenging the way the world is viewed and reinforcing the importance of individuality. To succeed in today’s competitive marketplace, you must unlock your inner creativity. Collaboration is what we thrive on and innovation is what drives us. Connect with us on Instagram. Media Contact Nessabee Creative Perth, Australia Website: www.nessabee.com Cohesity Recognised as a Customers’ Choice in 10 of 11 Category Distinctions in the Gartner Peer Insights ‘Voice of the Customer’: Data Center Backup and Recovery Solutions Report 2021-01-21T02:17:43Z cohesity-recognised-as-a-customers-choice-in-10-of-11-category-distinctions-in-the-gartner-peer-insights-voice-of-the-customer-data-center-backup-and-recovery-solutions-report San Jose, Calif. – January 20, 2021 – For the fourth time in a row, Cohesity today announced it has been named a Customers’ Choice in the Gartner Peer Insights ‘Voice of the Customer’: Data Center Backup and Recovery Solutions report. In 2020, Gartner expanded the Peer Insights Customers’ Choice recognition to 11 category distinctions, including company-size segments, deployment regions, and industries. Cohesity was the only vendor to be recognised as Customers’ Choice in the following category distinctions:Global Enterprises ($10 billion-plus USD revenues)Large Enterprises ($1 billion-$10 billion USD revenues)Midsize Enterprises ($50 million - $1 billion USD revenues)North AmericaEurope, Middle East, and Africa (EMEA)Asia PacificFinanceHealthcareServicesPublic Sector/Government/EducationCohesity is also proud to be the only Customers’ Choice vendor recognised in the following category distinctions: Global Enterprises, Healthcare, and Services industries. Additionally, Cohesity is the only Customers’ Choice vendor to be recognised in all three regions: North America, EMEA, and Asia Pacific.In order to be recognised for Customers’ Choice across such a wide array of category distinctions, Gartner Peer Insights requires a minimum of 25 validated customer reviews and an average rating from customers that is equal to or higher than the average rating across all vendors listed for any given category distinction. Cohesity received more reviews than any other vendor, topping well over 200 worldwide."We are honoured to be the only company recognised in 10 out of 11 category distinctions and we believe this speaks to the unique value, differentiation, and innovation we provide to customers, across industries, segments and geographic regions," said Lynn Lucas, chief marketing officer, Cohesity. "During the global pandemic when many others are pulling back, we have continued to focus on investing in service, support, and expanding our solutions portfolio -- including new offerings that help customers radically simplify data management, protect their data, and derive a competitive business advantage in a hybrid-cloud era.”Firsthand Commentary from Customers:Cohesity customers shared both positive and supportive comments on the company and its offerings, illustrating the following: how easy it is to use, its simplicity and efficiency in managing backups, the versatility to manage backups both on-premises and in the cloud, its innovative security/anti-ransomware technology, and exceptional customer support. Below are verbatim comments from a sampling of Cohesity customers. “Cohesity nativity & easily plugs into AWS services like S3 and Glacier.” - Systems Engineer, 10/29/20“A modern data management platform with low operational overhead that’s easy to use.” - Sr Infrastructure Architect, 10/27/20Cohesity is a versatile data protection solution for on-premises or cloud.” - Network and Security Manager, 10/29/20“Cohesity - Easy, Flexible, and Efficient DR/BU especially for as-a-service models.” - SVP in the Government Industry, 10/17/20“Best suitable product for multi cloud to manage from (a) single portal.” - Sr Manager in the Communications Industry, 10/16/20“Innovative technology with exceptional support.” - Lead Technical Architect, 10/12/20“Cohesity makes hybrid cloud storage and backups incredibly simple and efficient to manage.” - Director, IT Global Infrastructure, 10/7/20“Cohesity - Easy To Implement, Even Easier to Manage.” - Lead Storage Administrator, 6/23/20“The ransom protection and detection feature is another innovative feature that is unique as compared to others as it lets us scan the backup files for ransomware.” - Director, Media, 01/28/20 To read more customer reviews, please visit the Gartner Peer Insights page for Cohesity: https://www.cohesity.com/dm/gartner-peer-insights-voice-of-the-customer/To learn more about the Gartner Peer Insights ‘Voice of the Customer’: Data Center Backup and Recovery Solutions report, please click here: https://www.cohesity.com/dm/gartner-peer-insights-voice-of-the-customer About Gartner Peer InsightsGartner Peer Insights is an online platform of ratings and reviews of IT software and services that are written and read by IT professionals and technology decision-makers. The goal is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. Gartner Peer Insights includes more than 350,000 verified reviews in more than 340 markets. For more information, please visit www.gartner.com/reviews/home. DisclaimersGartner Peer Insights Customers' Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates. About CohesityCohesity ushers in a new era in data management that solves a critical challenge facing businesses today: mass data fragmentation The vast majority of enterprise data — backups, archives, file shares, object stores, and data used for dev/test and analytics — sits in fragmented infrastructure silos that make it hard to protect, expensive to manage, and difficult to analyse. Cohesity consolidates silos onto one web-scale platform spanning on-premises, cloud, and the edge, and uniquely empowers organisations to run apps on that platform — making it easier than ever to back up and extract insights from data. Cohesity is a 2019 CNBC Disruptor and was named a Technology Pioneer by the World Economic Forum. Visit our website and blog, follow us on Twitter and Linkedin and like us on Facebook.Cohesity, the Cohesity logo, SnapTree, SpanFS, DataPlatform, DataProtect, Helios, and other Cohesity marks are trademarks or registered trademarks of Cohesity, Inc. in the US and/or internationally. Other company and product names may be trademarks of the respective companies with which they are associated. Ping Identity Shortlisted as ‘Best Hybrid Cloud Solution’ in Cloud Awards 2021-01-21T00:57:42Z ping-identity-shortlisted-as-best-hybrid-cloud-solution-in-cloud-awards Denver, CO - January 20, 2021 – Ping Identity (NYSE: PING), the Intelligent Identity solution for the enterprise, was declared a finalist in the international Cloud Computing Awards. The Ping Intelligent Identity Platform was shortlisted in the ‘Best Hybrid Cloud Solution’ category, highlighting its flexible deployment options to accommodate hybrid IT environments. Since 2011, The Cloud Awards has sought to promote and celebrate excellence and innovation in cloud computing. Entries are accepted throughout the globe and across multiple industry sectors. Categories for the 2020-21 Cloud Awards include “Cloud Project of the Year,” “Security Innovation of the Year,” “Best Cloud DR/Business Continuity Solution,” and ‘Best Hybrid Cloud Solution’ where Ping Identity was listed. Ping Identity’s Intelligent Identity Platform is purpose-built to address the complex and unexpected challenges enterprises face during today’s digital transformation acceleration. Ping provides flexible deployment options to accommodate a range of hybrid IT environments, offering a scalable and secure approach to cloud, regardless of where businesses are on their digitalisation journey. “Customers expect frictionless digital experiences while businesses require a cloud identity partner which can meet their needs well into the future.” said Andre Durand, CEO of Ping Identity. “That’s why we design our solutions to deploy rapidly and give end-users a passwordless experience.” Head of Operations for the Cloud Awards, James Williams, said, “Ping Identity employs cloud technologies to deliver outstanding results – and is a deserving finalist in the 2020-21 Cloud Awards program. “This year has been one unlike any other, posing uniquely non-trivial challenges across every sector of industry. As we have seen across so many of this year’s awards entries, the cloud has been pivotal in increasing organizational efficiency to meet demands both anticipated and unforeseen. “The Cloud Awards team have the near-impossible task of marking the exceptional from the capable, and we can look forward to the final winners being announced in 2021 – hopefully, a year less marked by such global disruption.” Hundreds of organisations entered, with entries coming from across the globe, covering the Americas, Australia, Europe and the Middle East. You can view the full shortlist here: https://www.cloud-awards.com/2020-shortlist/ About Ping IdentityPing Identity is the Intelligent Identity solution for the enterprise. We enable companies to achieve Zero Trust identity-defined security and more personalised, streamlined user experiences. The Ping Intelligent Identity™ platform provides customers, workforce, and partners with access to cloud, mobile, SaaS and on-premises applications across the hybrid enterprise. Over half of the Fortune 100 choose us for our identity expertise, open standards, and partnerships with companies including Microsoft and Amazon. We provide flexible identity solutions that accelerate digital business initiatives, delight customers, and secure the enterprise through multi-factor authentication, single sign-on, access management, intelligent API security, directory, and data governance capabilities. For more information, please visit: www.pingidentity.com. About the Cloud AwardsThe Cloud Awards is an international program which recognises and honors industry leaders, innovators and organizational transformation in cloud computing. The awards are open to large, small, established and start-up organisations from across the entire globe, with an aim to find and celebrate the pioneers who will shape the future of the Cloud as we move into 2021 and beyond. The Cloud Awards currently offers two awards programs, the Cloud Computing Awards and the Software-as-a-Service Awards. Categories for the Cloud Computing Awards include Most Promising Start-Up, Best SaaS, and “Best in Mobile” Cloud Solution. Finalists were selected by a judging panel of international industry experts. For more information about the Cloud Awards, please visit: https://www.cloud-awards.com/. Hitachi Kubernetes Service Powers Cloud-Native Applications 2021-01-19T23:46:28Z hitachi-kubernetes-service-powers-cloud-native-applications Open, multicloud Kubernetes platform offers enterprise-grade solution for Kubernetes cluster management of application and data containers in a single paneNew solution is backed by world-class training and support from Hitachi VantaraSYDNEY – 20 Jan 2021 – Hitachi Vantara, the digital infrastructure and solutions subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the availability of Hitachi Kubernetes Service, an enterprise-grade solution for the complex challenge of managing multiple Kubernetes environments. Hitachi Kubernetes Service enables customers to simply, consistently, and securely deploy, manage, monitor, and govern Kubernetes clusters across major cloud providers and on premises. This empowers developers to deploy workloads on their platform of choice, and eliminates vendor lock-in. Containers are being adopted faster and more comprehensively than previously anticipated. The containerisation of applications enables them to be deployed and run easily across different computing environments, providing substantial infrastructure cost savings. Gartner expects that by 2022, more than 75% of global organisations will be running containerised applications in production.[1] Kubernetes is an emerging technology standard for creating, managing, and orchestrating containers and the new Hitachi Kubernetes Service brings Hitachi’s technology leadership, expertise in the enterprise, and renowned global training and support to this sector. Accelerate Adoption of Cloud Native Infrastructure Hitachi Kubernetes Service helps organisations accelerate the adoption of cloud-native applications by streamlining the management of the underlying infrastructure and Kubernetes cluster deployments. It also significantly simplifies how developers will use and consume IT-delivered container services whether these are delivered from on-premises or hybrid environments. The extensible self-service catalogue allows customers to optimise their experience by customising it to match their business requirements and rapidly deploy curated applications across a hybrid Kubernetes landscape. Hitachi Kubernetes Service provides enterprise-grade security with secure communications between the Kubernetes clusters and the SaaS management plane in the cloud. Key benefits are:Simplicity and ease of deployment through a single management pane that deploys, manages and governs across all of a customer’s private, hybrid and multicloud implementations to reduce risk and complexityA unified dashboard that enables efficient management and governance of multiple on-premises or the cloud-based Kubernetes clusters and the large number of resources across them Centralised monitoring and alerting that operators can use to solve Kubernetes root-cause analysis challenges to lower the mean time to respond and recover to achieve service level objectivesPre-populated applications in the robust service catalog to help developers start rapidly, using the latest Kubernetes-based orchestration and container servicesComprehensive Kubernetes Training and Global Support One key concern in DevOps is the lack of trained and experienced personnel. Hitachi Vantara offers extensive customer training including 10 foundational courses ranging from DevOps essentials to certification-level training courses to help customers build necessary skills. Additionally, the entire Hitachi Kubernetes Service is a managed SaaS environment supported by Hitachi Vantara’s Global Customer Service organisation. Supporting Quotes “While our customers love container technology, they are challenged by the complexity to deploy and securely manage containers at scale across multiple cloud environments,” said Bobby Soni, president, Digital Infrastructure, Hitachi Vantara. “Today, we are helping simplify and solve the multicloud Kubernetes challenge for our customers with the introduction of Hitachi Kubernetes Service. With this enterprise-grade service, our customers now have the freedom of a true agnostic platform, the flexibility of an extensible self-service catalogue, accompanied with world-class training and Hitachi global support to help their development teams drive business results.” “We have many isolated Kubernetes deployments in various clouds – it’s complex and hard to manage,” said Rob Teel, chief information officer for Aether Innovative Technologies, Inc. “The Hitachi Kubernetes Service provides an intuitive, multicloud dashboard with powerful APIs to manage our K8s cluster lifecycles, regardless of operating environment. Hitachi simplifies how we use and consume IT-delivered container services, whether these are delivered from on-premises or even from hybrid environments.” “From skills shortages to code abandonment, consistent processes and even training and support, there are many challenges in deploying and managing enterprise-grade Kubernetes in one or more clouds,” said Scott Sinclair, senior analyst, Enterprise Strategy Group (ESG). “While there are many Kubernetes services on the market, Hitachi Vantara offers an open and simple environment helping enterprises achieve success in cloud-native computing.” The Hitachi Kubernetes Service is available today on AWS, with Google Cloud Platform and Microsoft Azure available early in 2021. ResourcesWebinar: Simplify Kubernetes: Deploy, Manage and Monitor, Tuesday, January 19, 2021 at 5 PM UTCBlog: “Hitachi Kubernetes Service: A Much-Needed ‘Easy Button’ for Managing Enterprise-grade K8 Clusters,” by Chris Sullivan, vice president, Enterprise Cloud, Hitachi VantaraBlog: “Hitachi Kubernetes Service – Getting Under the Hood with K8s,” by Peter Meister, head of Product Management – Enterprise Cloud, Hitachi VantaraSolution Profile: Hitachi Kubernetes Service: Simplify Multicloud KubernetesInfographic: Simplify Complex Multicloud Kubernetes eBook: Simple Multicloud Kubernetes Management? Yes. With Hitachi Kubernetes Service Connect with Hitachi Vantara TwitterLinkedInFacebook [1] Gartner Press Release, “Gartner Forecasts Strong Revenue Growth for Global Container Management Software and Services Through 2024”, June 25, 2020 Sitecore Embarks on US $1.2B Investment Plan to Accelerate Growth 2021-01-19T21:34:06Z sitecore-embarks-on-us-1-2b-investment-plan-to-accelerate-growth San Francisco, Jan. 19, 2021 —Sitecore®, the global leader in digital experience management software, announced today that it has secured backing for a large-scale growth plan fuelled by US $1.2 billion in investment. This massive investment, the largest-ever capital investment in the martech space, comes less than five months after Steve Tzikakis joined the digital experience delivery leader as CEO. Sitecore is positioned for growth, achieving record revenues over the last three quarters. According to data from McKinsey,1 the industry jumped five years forward in consumer and business digital adoption in a matter of just eight weeks due to the shift in demand for digital experience solutions caused by the pandemic. “An investment of this magnitude in our industry is unprecedented,” said Steve Tzikakis, CEO, Sitecore. “As companies and consumers search for more seamless ways to communicate, co-ordinate and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.” “Coates Hire has been on a digital transformation journey leveraging Sitecore’s platform since before the pandemic, but in the past year we’ve seen demand for more flexible and engaging digital experiences skyrocket for the infrastructure, construction and mining sectors,” said Kirsty McKay, group manager - portfolio delivery & digital transformation, Coates Hire. “Relying on Sitecore’s content to commerce offerings allowed us to succeed in very uncertain times. We can’t wait to see what customer-focused innovations come next from Sitecore.” Sitecore’s investment plan arrives as the company celebrates its 20th anniversary this year. Founded in 2001, the market-leading digital experience solutions provider works with more than a third of the Fortune 100 and close to half of the S&P Global 100 and Dow Jones Global Titans. Sitecore also supports three of the top 10 retailers in the world, 16 of the 18 largest financial brands, half of the largest healthcare groups, and six of the 10 largest car manufacturers. About SitecoreSitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies, including American Express, ASOS, Kimberly-Clark, L'Oréal, and Volvo Cars, rely on Sitecore to provide more engaging, personalised experiences for their customers. Learn more at Sitecore.com. 1The COVID-19 recovery will be digital: A plan for the first 90 days, McKinsey Digital, May 14, 2020 Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. ENDS M-Files Secures €67 Million Growth Investment Led by Bregal Milestone 2021-01-13T03:51:14Z m-files-secures-67-million-growth-investment-led-by-bregal-milestone Sydney, AUS, Jan. 13th, 2021 – M-Files Corporation, the intelligent information management company, announced that it has received a strategic investment of €67 million. Bregal Milestone, a European growth capital firm, led the round with current investors Partech, Tesi and Draper Esprit also participating.  M-Files provides an intelligent, repository neutral platform that utilises metadata and artificial intelligence (AI) to break down information silos and unify systems, data and content across an organisation. M-Files seamlessly embeds within popular digital workplace platforms, including Microsoft 365, Salesforce and Google Workspace, enabling users to access and manage documents and information from the applications where they prefer to work.   From small and medium-sized businesses to large global enterprises, M-Files is a trusted partner to thousands of customers in over 100 countries, helping them increase efficiencies and drive productivity.  M-Files has more than 500 employees located across 11 global offices. The company’s software-as-a-service (SaaS) business model continues to propel its strong growth. M-Files has been featured in the Gartner Magic Quadrant for Content Services Platforms (formerly Enterprise Content Management) since 2012 and named a Visionary for the last five consecutive years.  Antti Nivala, CEO and Founder of M-Files: “Bregal Milestone’s extensive experience investing in the B2B enterprise software sector and their philosophy in partnering with fast-growing companies like M-Files made the firm an attractive investment partner. We’ve identified opportunities to accelerate our growth and further expand M-Files’ market penetration, especially in North America. The valuable investment from Bregal Milestone, bolstered by support from our existing shareholders Partech, Tesi and Draper Esprit, will enable M-Files to deliver further innovations in product development, AI and our cloud platform.”  Cyrus Shey, Managing Partner of Bregal Milestone: “We are thrilled to partner with the M-Files team to support Antti and his team on their very exciting growth journey. M-Files has a robust and cutting-edge solution that brings tangible value-add to its customers. We look forward to supporting management in accelerating growth and further consolidating M-Files’ leadership position, namely in the US and other key geographies. The transaction is the 9th investment made by Bregal Milestone’s inaugural growth capital fund in just over two years, and we couldn’t be more proud to partner with Antti and the world-class M-Files team.” For more information on M-Files Intelligent Information Management, please visit: http://bit.ly/m-files-intelligent-information-management-ausnz  About Bregal Milestone Bregal Milestone is a growth capital firm managing a €495 million pan-European fund dedicated to making investments in high-growth European companies. The firm provides growth capital and strategic assistance to support market-leading companies in the technology and technology-enabled services sectors. Bregal Milestone is part of Bregal Investments, who have invested over €15 billion to date. bregalmilestone.com  Summary M-Files secures €67 million in growth capital in an investment round led by Bregal Milestone and focuses on accelerating international growth as well as innovations in product development, AI and the cloud platform. Download image: https://motiveus.cloudvault.m-files.com/SharedLinks.aspx?accesskey=da2fca9c218782b22332984c2899cb965fd2df41509f5abcfba193c78b48afaf&VaultGUID=95372E97-0451-49F0-9CF1-D8CBB72300E3  Image capture Cyrus Shey (Bregal Milestone, left) couldn’t be prouder to partner with Antti Nivala (right) and M-Files Tags Bregal Milestone, Investment, Growth Capital, Intelligent Information Management, Content Services, ECM, Artificial Intelligence About  M-Files provides a next-generation intelligent information management platform that improves business performance by helping people find and use information more effectively. Unlike traditional enterprise content management (ECM) systems or content services platforms, M-Files unifies systems, data and content across the organisation without disturbing existing systems and processes or requiring data migration. Using artificial intelligence (AI) technologies in its unique Intelligent Metadata Layer, M-Files breaks down silos by delivering an in-context experience for accessing and leveraging information that resides in any system and repository, including network folders, SharePoint, file-sharing services, ECM systems, CRM, ERP and other business systems and repositories. Thousands of organisations in more than 100 countries use M-Files for managing their business information and processes, including NBC Universal, OMV, SAS Institute and ThyssenKrupp. For more information, visit www.m-files.com. M-Files is a registered trademark of M-Files Corporation. All other registered trademarks belong to their respective owners. Genetec shares its top physical security trends predictions for 2021 2021-01-12T21:00:40Z genetec-shares-its-top-physical-security-trends-predictions-for-2021 SYDNEY, AUSTRALIA/MONTRÉAL, January 13, 2021—Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared its top five predictions for the physical security industry in 2021. Innovative security solutions will help businesses thrive post pandemic While the world remains optimistic for 2021, organisations will need to remain creative about how they use, update, and redeploy their security systems across their facilities. This will allow them to start thinking more broadly about the role of physical security and what it can do beyond traditional applications to deliver more value. We have already seen proof of this resilience and resourcefulness over the last few months with many organisations quickly adapting to the new needs and challenges posed by COVID-19, using their physical security technology as a strategic tool in the fight against the pandemic. In many ways, the extraordinary difficulties brought on by the current situation have put an increased focus on the role and importance of the physical security industry. And once the pandemic is finally in the rear-view mirror, we believe organisations will continue to look at their physical security technology and related data as both strategic and enterprise-shaping. Businesses will focus on privacy protection In an effort to keep people safe during the COVID-19 pandemic, many organisations rushed to implement ‘fever detection’ devices and other new sensors without necessarily having the time to consider privacy implications. Public privacy concerns related to COVID-19 contact tracing and other social challenges will continue to grow. These sensitivities will require the physical security industry to address privacy head-on and find appropriate solutions. Rather than hindering the development of new technologies, privacy will prove to be a driving force in the pursuit of responsible and innovative design, encouraging forward-thinking, ethical developers to embrace Privacy by Design methodologies. This involves proactively embedding privacy into the design and operation of IT systems, networked infrastructure, and business practices from the first line of code to the third-party vendors selected for partnership and integration. And, in the physical security industry, building a software solution from the ground up with privacy in mind means that organisations won’t have to choose between protecting individual privacy and ensuring their physical security. Privacy should always be the default option rather than the other way round, and security technology developers who take it seriously will gain distinct advantages, notably their customers’ trust. Cybersecurity risks will continue to rise While cybersecurity has been an issue for some time, it will unfortunately continue to be a vital concern in 2021. From schools and hospitals to private businesses and governments, there’s been a rise in cyber-attacks over the last year. In Q3 of 2020 alone, Trend Micro reported that there were almost 4 million email threats and over 1 million hits on malicious URLs related to COVID-19. Much of this can be linked to the overnight shift to remote work, which left companies scrambling to keep business running while also trying to secure corporate assets. This shift highlighted the fact that the traditional IT perimeter no longer exists. Businesses, organisations, and governments will need to take decisive steps to strengthen their cyber posture, or risk undermining the safety of their intellectual property, sensitive data, and personal information. Choosing trusted vendors and deploying physical security solutions that come with layers of cyber defense is critical. Security teams understand that built-in encryption, multi-factor authentication, and password management are the first lines of defense. Beyond that, taking advantage of other features such as cybersecurity risk scoring, system vulnerability alerts, and automated reminders for firmware and hardware updates are significant advantages in this heightened risk environment. Greater focus on trust in the supply chain Physical security technology has become an integral part of an organisation’s IT strategy and is, thankfully, now under the same level of scrutiny as other elements of an organisation’s technology stack. Some governments are already discouraging the use of certain products from security manufacturers, citing trust and security vulnerabilities. End users, especially in the enterprise space, are taking more time to scrutinise the manufacturers, suppliers, and distributors with whom they choose to work. This includes asking vendors more pointed questions about how they manage emerging threats, how forthcoming they are about product vulnerabilities and their partner ecosystem, and what their data and privacy policies are. For a physical security solution provider to be considered a reputable, reliable partner to their customers, they are going to have to meet more stringent requirements as part of the procurement process. Demand for hybrid cloud solutions will continue to grow According to Forrester’s recent report, Predictions 2021: Cloud Computing Powers Pandemic Recovery, global public cloud infrastructure will grow 35% to a market value of $120 billion over the next year. As online usage and remote work spiked during the pandemic, a global shift towards digital transformation, already underway, greatly accelerated. In order to thrive, physical security professionals will need to follow the lead of IT departments. In the coming year, physical security leaders should let go of the either/or division between cloud and on-premises security systems and embrace a hybrid deployment model in their physical security infrastructure. This will allow them to implement specific systems or applications in the cloud while keeping existing on-premises systems. With a hybrid cloud approach, security directors will become more agile in making decisions about how they can enhance scalability, redundancy, and availability to suit their organisation’s evolving needs. They will also be able to quickly migrate to newer technologies, minimise hardware footprint, boost cybersecurity, and reduce costs. Cloud offerings need to become an essential option to quickly adapt to changes and ensure business continuity. --ends-- About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Press Contacts: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Flight Centre Travel Group Transforms its Customer Experience with K2 Cloud 2021-01-11T04:08:47Z flight-centre-travel-group-transforms-its-customer-experience-with-k2-cloud MELBOURNE—11 January 2021—Nintex, the global standard for process management and automation, today announced that Flight Centre Travel Group (ASX: FLT), one of the world’s largest travel agencies, has successfully leveraged K2 Cloud to help improve its operational efficiencies and digitally transform its customer experience. Flight Centre Travel Group, with a vast global sales network, received an overwhelming number of cancellation requests in 2020 as a result of the pandemic. The company needed to find a fast and more efficient way to support its customers beyond their 800-number especially when the US and Canada borders were initially closed last year. The organisation turned to K2 Cloud to quickly develop and launch a digital form process that automatically routes changes to one centralised expertise-based Flight Centre team armed with all the necessary tools and policies to expedite changes with improved customer experience. To date, the form has been leveraged more than 60,000 times which has helped reduce customer hold times and potential frustrations. "The travel industry as a whole quickly pivoted how it operates and responds to cancellations and restrictions brought on by the pandemic,” said Josh Waldo, Nintex Chief Customer Officer. "By automating repetitive, time-consuming tasks with easy-to-use and powerful digital process automation software like K2 Cloud, the Flight Centre Travel Group immediately went digital and provided its corporate travellers with a better experience.” To improve its corporate travel customer experience, the Flight Centre Travel Group modernised its operations to drive more consistency and transparency across its processes. Previously, like most businesses, information was tracked and shared across spreadsheets, forms, and third-party tools, with no single source of truth. This resulted in team members spending time managing repetitive, complex processes that delayed great customer experience. “We wanted to improve process efficiency across the organisation. We needed a consistent, streamlined way of accurately capturing all information in a shareable way in order to create greater standardisation and transparency,” said Shaun Clear, Global Head of Operations for FCM Travel Solutions (a Flight Centre brand). “K2 Cloud has given us the ability to quickly and swiftly address a number of operational issues helping us focus on the most important piece of our business and the reason we exist: our travel customers.” The company previously used internal technology called “HUB” to build corporate travel client sites and also securely store individual traveller profiles including frequent flyer information, seat and meal preferences, credit card numbers, and identification documents. While this process was great for the traveller, it was challenging for the Flight Centre Travel Group team to build and maintain as it required a 100% manual process to build all new sites. “For instance, we currently have one customer that needs 400 sites, which is an immense undertaking when one build typically takes about 30 – 45 minutes,” said Nick Williams, Head of Digital Workplace at Flight Centre Travel Group. “To keep up with demand we needed to add an intelligent automation layer to the process which is why we decided to use K2 Software. With K2 Cloud we can collect customer information and configure it with RPA to automatically build sites with no human oversight. This has been truly transformative for the team and helps us focus on more strategic projects like improving our customer experience and future-proofing our business.” About Flight Centre Travel GroupAfter starting with one shop in the early 1980s, Flight Centre Travel Group (FCTG) has enjoyed remarkable growth to become a $20 billion business consisting of more than 30 brands. One of the world's largest travel agency groups, it has company-owned operations in 23 countries and a corporate travel management network that spans more than 90 countries. FCTG was listed on the Australian Securities Exchange in 1995 (ASX: FLT). Flight Centre Travel Group employs more than 20,000 people globally and has a total of almost 2,800 businesses. About NintexNintex is the global standard for process management and automation. Today more than 10,000 public and private sector organisations across 90 countries turn to the Nintex Platform to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimising business processes. Learn more by visiting: www.nintex.com and experience how Nintex and its global partner network are shaping the future of Intelligent Process Automation (IPA). ENDS Jamf Ends 2020 Powering More Than 20 Million Enterprise Apple Devices 2021-01-07T05:08:36Z jamf-ends-2020-powering-more-than-20-million-enterprise-apple-devices MINNEAPOLIS – January 4, 2021 – Jamf (NASDAQ: JAMF), the standard in Apple Enterprise Management, today announced that it is now running on more than 20 million Apple devices around the world. Jamf’s Apple Enterprise Management platform is the only solution of scale that automates the entire lifecycle of Apple in the enterprise, including device deployment, management and security, while optimising the legendary Apple user experience and eliminating the need for IT personnel to touch the device.“Coming into 2015, Jamf was 13 years old and managing less than 4 million devices for approximately 5,000 customers. That year, as the enterprise saw a growing number of professionals demanding to use Apple at work, we set an aggressive goal to empower the new workforce by running on 20 million Apple devices by the end of 2020,” said Dean Hager, CEO of Jamf. “Through our mission to help organisations succeed with Apple, we are proud to have achieved this milestone, and more importantly to have enabled so many organisations to help their employees, doctors, nurses, teachers and students get the most out of their technology and be their best.”Jamf is now running on more than 20 million devices and serving more than 47,000 customers, adding more than 4 million devices and 11,000 customers this year alone. These organisations include:24 of the 25 most valuable brands, according to Forbes10 out of the 10 largest U.S. banks, according to bankrate.com10 of the top 10 global universities, according to U.S. News & World Report16 of the top 20 best U.S. hospitals, according to U.S. News & World Report7 of the top 10 Fortune 500 technology companiesJamf’s growth stems from strong customer loyalty, which is reflected in its high scores on customer review sites like TrustRadius, Gartner Peer Insights and G2.com, Inc. TrustRadius named Jamf a 2020 top-rated 2020 Mobile Device Management solution. In G2’s latest report released last month, Jamf rated #1 in 19 different categories, including overall mobile device management solutions and usability for enterprise mobility management.A year of digital transformation, made possible by Jamf and AppleIn a year like no other, digital transformations that were once visionary, like zero-touch deployment for at-home employees, virtually educating students and remote patient care, are now necessary and here for the long term. Throughout the year, Jamf expanded its capabilities to extend its leadership position as the most robust Apple Enterprise Management platform available today.About JamfJamf, the standard in Apple Enterprise Management, extends the legendary Apple experience people love to businesses, schools and government organisations through its software and the world’s largest online community of IT admins focused exclusively on Apple, Jamf Nation. To learn more, visit www.jamf.com. Adobe Flash Player to be officially retired on the 31st of December 2020 2020-12-23T23:55:16Z adobe-flash-player-to-be-officially-retired-on-the-31st-of-december-2020 On the 31st of December Adobe will officially retire Adobe Flash Player and mark the end of an era for the internet as a whole. Over the years as mobile has taken up a significantly larger chunk of internet traffic technologies like Flash fell out of favor by developers as open standards like HTML5 could be used directly in the browser without requiring 3rd party frameworks to be installed. In addition to this Flash itself has suffered from numerous security vulnerabilities over the years, despite this however it was immensely popular at it's peak with many games and videos created using the technology. With the software reaching End Of Life (EOL) AGR Technology a technology business recommends it's clients and users to uninstall the software from their machines to keep safe from any potential exploits or vulnerabilities that may be targeted in future. In addition to this AGR Technology has also published a Flash Player Archive for download on their official website which contains a copy of the last updated version of Flash from Adobe along with a blog post on how to play games once Flash support is fully removed from major browsers. With these methods available users can still enjoy classic games and legacy content despite using newer technologies into the future. About AGR Technology AGR Technology is an independent technology business based in regional Australia providing tutorials, software utilities and business services such as software development and Website Design. Follow us on YouTube: https://www.youtube.com/user/AGRTECH1 LinkedIn page: https://www.linkedin.com/company/agr-technology/ Twitter page: https://twitter.com/AGR_Technology Facebook page: https://www.facebook.com/agrtech1/ Hostgard Announces Drawing to Win a One-Month Gold Membership 2020-12-22T09:49:15Z hostgard-announces-drawing-to-win-a-one-month-gold-membership To add some cheer to the holiday season, Hostgard announced that it’s giving individuals an opportunity to sign up for a chance to win a one-month Hostgard Gold membership. The winner will receive ultimate discounts on everything for the month of January. A one-time VIP winner will be drawn and individuals can enter online. The winning name will be drawn on December 26, 2020. The savings will be on all products, the discount percentage will vary depending upon the product, and can go up to 50 percent. The winner will be notified via email, but won’t be announced publicly unless the individual provides consent to do so, in which case it will be announced on Hostgard social media pages. The Hostgard Gold membership is a unique opportunity for new and established Hostgard clients. The company offers a comprehensive range of services at highly affordable pricing that’s beneficial for individuals, bloggers, and businesses. Hostgard provides everything needed to build a website and establish an online presence quickly and efficiently. A major concern for most people is the cost associated with website ownership. Hostgard eliminates that issue with cheap domain name registration. Managing domain names is just one of the specialties at the company. Individuals can choose the domain name that best fits their enterprise, allowing Internet users to find them. Cheap SSL certificates are also available at Hostgard. SSL certificates are essential to provide encryption protocols for secure communications and connections between Web servers and browsers. It’s absolutely essential for e-commerce transactions and websites that require a login. It provides visitors with safety, security, and prevents data from being appropriated through outside interference. Hosting plans for websites can be expensive. Hostgard offers cheap VPS hosting plans that provide substantial savings for clients. VPS hosting enables virtual compartmentalization of multiple websites on a single server. Each website owner has their own private hosting space within the server without sharing with others. The Hostgard Gold membership drawing provides individuals with deep discounts on services ranging from domain name registration, SSL certificates and hosting plans. The company offers easy-to-use website builders, SEO, WordPress, and a wealth of other services that enable individuals to realize their dream of operating an e-commerce business to becoming the next successful social media influencer. About HostGard Launch your website today with our best website builders and domain name offers in the realm. With HostGard, it has never been easier to start your dream business. We are here to ensure your success. Connect with us on Facebook, Instagram and Twitter. Media Contact HostGard Phone: (480) 624-2500 Website: https://hostgard.net Join Canva’s #OnAGoodNote New Year's Eve Challenge 2020-12-17T01:31:45Z join-canvas-onagoodnote-new-years-eve-challenge 2020 has been a difficult year for billions of people around the world. From the global pandemic to a worldwide recession, wild weather events, job losses, border closures, and hundreds of other challenges – it’s safe to say we’re all hoping to start 2021 on a good note. With this in mind, we know that end of year celebrations won’t be the same. While we may not be able to end the year in the traditional sense, we can still come together to share messages of hope, inspiration, kindness and learnings. From today, we’re excited to be launching Canva’s #OnAGoodNote New Years Eve challenge to help the world start 2021 on a ‘good note’. You can take up the challenge by logging onto Canva to design and share a note with a stranger on the other side of the world, reminding everyone that we’re all in this together and sharing love and kindness when we need it most. Join the #OnAGoodNote challenge: Pick your favorite template from our new collection of New Years cards Write your message for a stranger – it could be something you’ve learned, your hopes for the new year, or something you’re grateful for Get creative by customizing the colors and adding your favorite icons to bring your cheerful note to life Finally, hit the submit button and we’ll match your card with a random stranger Then, when the clock strikes 12 on New Years Eve, watch your inbox as we welcome in the new year on a good note. By sending a message, you’ll also receive one from a randomly matched stranger sharing their own note with you. While traditional celebrations might be off the cards, we hope you can join us in helping the world feel a little more connected. We can’t wait to see your note! Research finds that remote working boosts productivity for Aussie tech teams 2020-12-16T05:47:06Z research-finds-that-remote-working-boosts-productivity-for-aussie-tech-teams Media release Monday, 14 December 2020 The sudden switch to remote working for Australian and New Zealand tech companies has resulted in boosted productivity, according to a research report published by Melbourne based tech consultancy Cogent. The Australia and New Zealand Product Team Report, which surveyed 73 CEOs, founders, developers, designers and product managers across 53 tech companies in Australia and New Zealand, found that nearly half (49%) reported that the switch to remote working has boosted team productivity. A further 33% reported no change at all, and only 18% of respondents said they’re now less productive than the traditional in-person office setting. The mass move to remote work, accelerated by COVID-19, has resulted in global tech leaders like Atlassian, Twitter, Facebook and Google announcing that their employees will be able to choose where they work, even when COVID-19 restrictions allow them to return to the office. These announcements follow in the footsteps of a growing number of tech companies like GitLab, Zapier and Buffer that were famously setup as globally distributed teams from the outset. Cogent, who work with tech leaders like Afterpay, Catch and Square, produced the report, and have already started to implement actions themselves based on the research. Mark Wells, CEO of Cogent, said “We work with a lot of these leading tech companies that are now offering employees more flexibility around remote working, so it makes sense for us to do the same. It’s also meant that our teams can more easily work with product teams based Sydney and California rather than just Melbourne.” Whilst the report confirms that teams can be more productive when remote, 30% of respondents said they felt thinly spread with their contributions were less recognised in the remote environment. These challenges, along with a lack of social connection, are areas tech companies now need to overcome as new ways of working evolve in Australia and beyond. Marty Andrews, CEO and Co-Founder of fast-growing Australian tech startup Chargefox said, “Our team is mostly based in Melbourne, but our product and delivery teams have been fully remote since March. It hasn’t slowed down our growth at all, but we’ve had to work hard to consciously balance productivity with a strong sense of interaction and connection within the team.” The report delves into how product and delivery teams work together to launch, scale and improve products within tech companies in Australia and New Zealand. The full report is available to download at https://cogent.co/report-2020/ -Ends- Editor’s Notes Cogent is a tech consultancy based in Melbourne, working with tech companies on product strategy and design, through to software development and product management. For over a decade, Cogent has helped all kinds of organisations - from tiny startups to global tech leaders - design and build digital products that are used and loved by millions of people every day. Through its investment arm, Cogent Ventures, the business also invests in promising growing startups with a focus on creating a better future. The 2020 Australia and New Zealand Product Team Report is a 40-page report featuring insights from over 73 respondents across 53 companies. Respondents were from some of Australia’s leading tech companies including Redbubble, MYOB, 99 Designs and Culture Amp. For more information, or for additional quotes please contact Courtney Goes, Head of Marketing at Cogent via marketing@cogent.co  M-Files Recognised in Gartner 2020 Critical Capabilities for Content Services Platforms Report 2020-12-15T21:25:24Z m-files-recognised-in-gartner-2020-critical-capabilities-for-content-services-platforms-report Sydney (AUS) – Dec. 16th, 2020 – M-Files Corporation, the intelligent information management company, today announced that it has been recognised in Gartner Inc.’s November 2020 Critical Capabilities for Content Services Platforms report. The report complements the Gartner Magic Quadrant for Content Services Platforms, where M-Files is positioned as a Visionary. In our view, each report offers vital analysis and lessons for organisations of all sizes as they evaluate and implement content services platforms from vendors that meet a defined set of criteria. The Critical Capabilities report examines the offerings of 18 providers by rating across use cases. Vendors are also assessed by how well their solution supports a set of use cases.  According to Gartner, “The content services platform market is highly mature, but differentiation exists between the vendors in the way they apply intelligence capabilities, their approach to federation and their prebuilt content services applications.” M-Files received the highest score (4.08 out of 5) for the Content Services Platform Consolidation Use Case. Gartner defines Content Services Platform Consolidation as “modernising infrastructure, reducing costs, and providing a services-based strategy for content to consolidate legacy and redundant capabilities. Differentiation in this category is driven by interplatform orchestration and breadth of support for vertical and horizontal business processes.” Gartner defines federation as “the ability to extend content services such as security, search and records management to external content systems via prebuilt connectors and to manage content objects in place.” “We view Gartner’s recognition of both our best-in-class federation and our continued innovation in federation as validation that our modern, intelligent approach uniquely positions us to help enterprises navigate today’s top information management challenges,” said Antti Nivala, CEO at   M-Files. “We believe the recognition in the Gartner Magic Quadrant and Critical Capabilities reports reaffirms our vision to future-proof today’s businesses by ensuring seamless access to documents and information while minimising risk.”  M-Files was recognised for differentiation across five Use Cases, including Digital Business Transformation, Cloud Office Content Services, Content Services Platform Consolidation, Information Governance, and Content And Process Automation.  In response to COVID-19, companies must ensure the productivity of their knowledge workforce as they transition to flexible workplaces. The M-Files metadata-driven, folderless structure enables workers to intelligently connect content, solve complex workflows and eliminate data siloes by unifying information across repositories. Additionally, M-Files seamlessly embeds within leading digital workplace platforms like Office 365, Salesforce and Google Workspace, offering access to documents and information in the user’s preferred application.   Visit this webpage for a complimentary download of the 2020 Gartner Magic Quadrant Report for Content Services Platforms: https://go.m-files.com/2020-Gartner-Magic-Quadrant-CSP-Post-Release-US-EN.html *Gartner “Critical Capabilities for Content Services Platforms” by Michael Woodbridge, Marko Sillanpaa, Lane Severson, Nov. 17th, 2020.  *Gartner “Magic Quadrant for Content Services Platforms” by Michael Woodbridge, Marko Sillanpaa, Lane Severson, Nov. 17th, 2020. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Tags Gartner, Critical Capabilities, MQ, Content Services, CSP, 2020, Visionary, ECM, intelligent information management Image download: https://motiveus.cloudvault.m-files.com/SharedLinks.aspx?accesskey=6be5f23c0ab52a0c5dce5363d91c189c72030ff21436a8e23d1d07097b810b77&VaultGUID=95372E97-0451-49F0-9CF1-D8CBB72300E3  Image capture M-Files excels in Gartner’s Critical Capabilities Report for Content Services Platforms 2020  About M-Files Corporation M-Files provides a next-generation intelligent information management platform that improves business performance by helping people find and use information more effectively. Unlike traditional enterprise content management (ECM) systems or content services platforms, M-Files unifies systems, data and content across the organisation without disturbing existing systems and processes or requiring data migration. Using artificial intelligence (AI) technologies in its unique Intelligent Metadata Layer, M-Files breaks down silos by delivering an in-context experience for accessing and leveraging information that resides in any system and repository, including network folders, SharePoint, file-sharing services, ECM systems, CRM, ERP and other business systems and repositories. Thousands of organisations in more than 100 countries use M-Files for managing their business information and processes, including NBC Universal, OMV, Rovio, SAS Institute and ThyssenKrupp. For more information, visit www.m-files.com. M-Files is a registered trademark of M-Files Corporation. All other registered trademarks belong to their respective owners. Usage of FUJIFILM LTO-tape grows as new magnetic recording method is developed 2020-12-15T20:52:02Z usage-of-fujifilm-lto-tape-grows-as-new-magnetic-recording-method-is-developed Despite challenging market conditions the usage of FUJIFILM LTO tape in Australia has grown steadily over the past year as the technology behind magnetic tapes has continued to improve and become more efficient. As a result, according to Professor Shin-ichi Ohkoshi of the University of Tokyo, the latest development in magnetic tape technology will see magnetic tapes with 10 times the current capacities within five to 10 years.In the era of Big Data and the Internet of Things (IoT), data archiving is a key technology. From this viewpoint, magnetic recording tapes are actively used in cloud services and data archives for business purposes because they guarantee long-term data storage, low power consumption, and low cost. Consequently, the demand for magnetic recording tapes is growing.  Though they are slower to access than other storage devices, such as hard disk drives and solid state memory, digital tapes have very high storage densities. More information can be kept on a tape than other devices of similar sizes, and they can also be more cost effective too. So for data-intensive applications such as archives, backups and anything covered by the broad term big data, they are extremely important. And as demand for these applications increases, so does the demand for high-capacity digital tapes.Professor Shin-ichi Ohkoshi from the Department of Chemistry at the University of Tokyo and his team have developed a magnetic material which, together with a special process to access it, can offer greater storage densities than ever. The robust nature of the material means that the data would last for longer than with other mediums, and the novel process operates at low power. As an added bonus, this system would also be very cheap to run."Our new magnetic material is called epsilon iron oxide, it is particularly suitable for long-term digital storage," said Ohkoshi. "When data is written to it, the magnetic states that represent bits become resistant to external stray magnetic fields that might otherwise interfere with the data. We say it has a strong magnetic anisotropy. Of course, this feature also means that it is harder to write the data in the first place; however, we have a novel approach to that part of the process too."The recording process relies on high-frequency millimetre waves in the region of 30-300 gigahertz, or billions of cycles per second. These high frequency waves are directed at strips of epsilon iron oxide, which is an excellent absorber of such waves. When an external magnetic field is applied, the epsilon iron oxide allows its magnetic direction, which represents either a binary 1 or 0, to flip in the presence of the high-frequency waves. Once the tape has passed by the recording head where this takes place, the data is then locked into the tape until it is overwritten."This is how we overcome what is called in the data science field 'the magnetic recording trilemma,'" said Project Assistant Professor Marie Yoshikiyo, from Ohkoshi's laboratory. "The trilemma describes how, to increase storage density, you need smaller magnetic particles, but the smaller particles come with greater instability and the data can easily be lost. So we had to use more stable magnetic materials and produce an entirely new way to write to them. What surprised me was that this process could also be power efficient too."Epsilon iron oxide may also find uses beyond magnetic recording tape. The frequencies it absorbs well for recording purposes are also the frequencies that are intended for use in next-generation cellular communication technologies beyond 5G. So in the not too distant future when you are accessing a website on your 6G smartphone, both it and the data centre behind the website may very well be making use of epsilon iron oxide."We knew early on that millimetre waves should theoretically be capable of flipping magnetic poles in epsilon iron oxide. But since it's a newly observed phenomenon, we had to try various methods before finding one that worked," said Ohkoshi. "Although the experiments were very difficult and challenging, the sight of the first successful signals was incredibly moving. I anticipate we will see magnetic tapes based on our new technology with 10 times the current capacities within five to 10 years."Reference: Ohkoshi S, Yoshikiyo M, Imoto K, et al. Magnetic-Pole Flip by Millimetre Wave. Advanced Materials. n/a(n/a):2004897. doi:10.1002/adma.202004897This article has been republished from the following materials - https://www.u-tokyo.ac.jp/focus/en/press/z0508_00137.html For further information, please contact the cited source.