The PRWIRE Press Releases https:// 2021-04-07T22:20:51Z Genetec enhances its Advantage comprehensive maintenance program with new privacy and performance monitoring features 2021-04-07T22:20:51Z genetec-enhances-its-advantage-comprehensive-maintenance-program-with-new-privacy-and-performance-monitoring-features Sydney, AUSTRALIA/MONTRÉAL, April 8, 2021—Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions today announced the addition of privacy and performance monitoring features to its premium maintenance program, Genetec Advantage™. In addition to software upgrades, premium support, and system monitoring, Genetec Advantage now includes licenses of KiwiVision™ Privacy Protector™ and KiwiVision™ Camera Integrity Monitor for all new and existing Genetec Advantage subscribers*. To meet the public’s growing expectations of privacy, and to comply with global regulations, the KiwiVision™ Privacy Protector™ automatically obscures individuals’ faces caught within a camera’s field of view, so security operators only see what they need to see. Being able to access unobscured footage requires an additional layer of access permissions that is only used when an event warrants an investigation. An audit trail is then maintained that shows who accessed the additional information, and why. With the addition of KiwiVision™ Camera Integrity Monitor, customers can make sure that their cameras are operational and efficient at all times. The Camera Integrity Monitor notifies operators when a camera may have been tampered with, if there is a decrease in quality, or if there are abrupt changes in the position of the camera due to environmental or human causes. This is especially useful in large systems involving hundreds or thousands of cameras where it is nearly impossible to manually check each camera’s image and field of view. “As physical security systems become increasingly complex, it is critical to know that these systems are up to date, performing as they should, and integrating the latest privacy and performance features,” said Julie Gauthier, Director of Global Operations and Technical Support at Genetec. “Genetec Advantage™ is the best way to get the most out of your Genetec solution, and ensure your system is at peak performance. By providing licenses* of KiwiVision™ Privacy Protector™ and Camera Integrity Monitor we’re adding tools to help our customers maintain the integrity of their system, and protect the privacy of individuals within view of surveillance cameras, without sacrificing security.” For more information about the Genetec Advantage program, please visit https://www.genetec.com/support/maintenance/genetec-advantage *The number of included licenses of KiwiVision™ Privacy Protector™ and Camera Integrity Monitor is based on the size of the deployment. Please contact your Advantage sales representative for more details. --ends-- About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, KiwiVision Privacy Protector, Genetec Clearance and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Press Contact: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale 2021-04-06T22:00:00Z impact-acquires-affluent-to-power-agency-managed-partnership-programs-at-scale-1 Sydney, Australia —April 7, 2021 — Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships. As Google and Apple move to phase out third party cookies and the IDFA (identifier for advertisers), brands have increasingly turned to partnerships as an alternative to reach consumers in a more authentic and effective way. Impact has built an all-encompassing partnership automation solution for brands and publishers, and has acquired Affluent to further expand it’s Partnership Cloud solution for agencies who manage partnership programs on behalf of brands. Affluent enables agencies to aggregate affiliate data from multiple networks and platforms, automate and generate custom reporting, and optimise clients’ partnerships with publishers in a single platform. With Affluent, agencies can manage more clients, better optimise performance across clients, improve reporting capabilities, and ultimately, increase their revenue. Affluent’s agency clients on average have grown their client portfolio 144%. “Partnerships are surging as an effective way for brands to surpass competitors in terms of growth. But with hundreds of platforms and affiliate networks out there, agencies today require a centralised platform to effectively aggregate and analyse data to optimise the many partnership programs they manage,'' said David A. Yovanno, CEO of Impact. “With the acquisition of Affluent, Impact is committed to providing comprehensive analytics and affiliate management abilities to agencies, brands, and publishers, and to further innovation specifically for agencies.” In 2020, Affluent grew its client base by 70%, and helped agencies and advertisers manage more than 1,800 affiliate programs. Last year alone, Affluent tracked over $10 billion in brand revenue and over $1 billion in publisher commissions. “Impact has proven time and again that they are committed to advancing the Partnership Economy by providing brands, publishers, and now, agencies with best in class technology to drive growth,” said Yonatan Dotan, Founder and CEO of Affluent. “We look forward to working together to further advance our technology and enable agencies to easily manage their client portfolios, automate reports and ultimately optimise the performance of those programs across all partnership types.” Affluent was founded and backed by Aniview LTD in 2017, a leading provider of holistic video content and video ad monetisation SAAS solutions for thousands of publishers. “We at Aniview are proud and excited to hand off Affluent and its amazing team to Impact as we continue to focus on our core business of video content and ad-monetisation” said Alon Carmel Founder and Chairman of Affluent and Founder and CEO of Aniview. “It has been an exciting and extremely successful journey for us all.” This acquisition follows other recent acquisitions by Impact. In March 2021, Impact acquired Trackonomics, a supply-side platform (SSP) that aids content publishers like BuzzFeed, Business Insider, Red Ventures, and Discovery in managing content commerce programs with data about how individual links and web pages are performing. In 2020, Impact added nearly 600 new clients, and also acquired influencer marketing platform Activate. To learn more about how Impact can help drive partnership growth in a single, unified platform visit https://impact.com/ # # # About Impact Impact is the global leader in partnership automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing for business partnerships of all types. Impact drives revenue growth for global enterprise brands such as Lenovo, Levi’s, L’Oreal, Ticketmaster, TUI, Uber and Walmart. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit www.impact.com. About Affluent Affluent is the world's leading affiliate industry agency solution. With agency, advertiser and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy. Affluent powers global agencies like Gen3, PartnerCentric, Streamline Marketing, Thoughtmix and many more. Founded in 2017, Affluent has grown rapidly and developed a loyal user base. For more information visit www.affluent.io. Media Contact Sue Ralston Einsteinz Communicatons Ph: +61 02 8905 0995 sue@einsteinz.com.au New “CISO View” Survey on Zero Trust Highlights Credential Theft Trends for New Types of Identities 2021-03-25T23:33:27Z new-ciso-view-survey-on-zero-trust-highlights-credential-theft-trends-for-new-types-of-identities Sydney – 26 March 2021 – A new survey released by CyberArk (NASDAQ: CYBR), the global leader in Identity Security, found that 97 percent of senior security executives say attackers are increasingly trying to steal one or more types of credentials. As organisations move assets to the cloud, increase third-party access to corporate resources, and enable sustained remote work models, attackers are targeting non-traditional user populations that may not be adequately protected. Sponsored by CyberArk, “The CISO View 2021 Survey: Zero Trust and Privileged Access,” demonstrates consensus around the value of Zero Trust and a growing sense of urgency for securing privileged access. The survey revealed a marked shift in spear-phishing and impersonation attack patterns: The most widely reported group facing increased attacks is end-users – including business users with access to sensitive data. A majority of respondents (56 percent) report such users as being increasingly targeted by attackers. Attacks are also on the rise against senior leadership (48 percent), third-party vendors and contractors (39 percent), and DevOps and cloud engineers (33 percent). Widespread increases in credential theft attempts were reported for personal data (70 percent) and financial systems and data (66 percent). This is clear evidence of attackers’ interest in gaining “high-value” access – access to highly sensitive systems that are often held by end-users rather than administrators for example. In response to these shifting attack patterns, security leaders are embracing Zero Trust models: Eighty-eight percent of respondents said adopting more of a Zero Trust approach is “very important” or “important.” To implement a Zero Trust model, the top priority was controls focusing on Identity and Access Management (IAM), chosen by 45 percent of respondents. Several types of IAM controls were favored to protect access to sensitive systems. Just-in-time access controls were highly valued, with 87 percent of respondents saying reducing standing privileges is an “important” or “very important” aspect of Zero Trust. Because attackers recognise the value of non-IT identities and are exploiting weaknesses in protecting these identities because of operational challenges, there is a need for security solutions that work despite internal constraints: Endpoint security remains an operational challenge for 94 percent of respondents - 46 percent said that installing and maintaining agents made endpoint security challenging. Eighty-six percent said user experience optimisation is “important” or “very important,” highlighting a need for security tools and policies that will not be bypassed or ignored due to security fatigue. “Reverberations from the SolarWinds attack continue to underscore the need to protect privileged credentials and break the attack chain to organisations’ most valuable assets,” said Mike O’Malley, senior vice president, Global Marketing, CyberArk. “As new identities multiply across the enterprise, this survey emphasises the importance of a Zero Trust-based approach to Identity Security. For security leaders seeking to mitigate the risks of spear-phishing, impersonation attacks and other forms of compromise, we believe the peer experiences captured in the CISO View reports will serve as an invaluable tool, no matter where their organisation is on the Zero Trust maturity curve.” The survey is a companion to “The CISO View: Protecting Privileged Access in a Zero Trust Model.” The fifth in The CISO View series, it is based on in-depth interviews with a panel of 12 top security executives from Global 1000 companies. The panel shared their firsthand experiences around protecting privileged access while transitioning to Zero Trust, including an analysis of risks and recommended controls. To download the reports and view related materials, visit www.cyberark.com/cisoview. About the Survey The CISO View Survey is based on an online survey with 100 security executives from large enterprises conducted in Q4 2020. The CISO View series was developed in conjunction with independent research firm Robinson Insight. About CyberArk CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organisations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook. Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities 2021-03-23T22:02:23Z impact-acquires-trackonomics-boosts-publisher-commerce-content-capabilities-1 Sydney, AUSTRALIA Mar 24, 2021—Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities. For some of the largest and most recognizable names in digital commerce transformation, Trackonomics provides full-funnel revenue attribution at the page and the link level - telling publishers exactly how every page is generating income or losing it. This technology enables publishers to make better and quicker decisions: what to write about and who to partner with across all segments and networks in the industry. It’s also clearly resonating among publishers as Trackonomics has doubled its revenue and client roster in the past 12 months. “The consumer backlash against disruptive and let’s face it, annoying ads, has led to Google’s upcoming changes to tracking cookies and Apple’s privacy updates, which most would agree is a move in the right direction...unless you ask marketers,” said David. A. Yovanno, CEO at Impact. “But content publishers have innovated new commerce-driven content formats that introduce a degree of authenticity that has been missing in traditional advertising. Brands now have opportunities to leverage that consumer trust through partnerships with these content publishers.” The most successful publishers maintain their audience’s trust by adhering to their own integrity standards and ensuring the brand or product they endorse aligns with their publication and most importantly, audience. “We are thrilled to be partnering with Impact - a company that has technology and innovation in its very foundation, and a strong global presence that can bring Trackonomics to new publishers across the globe,” said Hanan Maayan, CEO at Trackonomics. “Together, we will continue to build game changing products for influencers and commerce-centric publishers, work to reduce deal friction and increase volume and velocity across our industry.” Impact has led the partnerships category creation, adding 577 new clients in FY2020 and, in the past few years, has enhanced its platform offerings through the acquisitions of Mediarails, a partnerships-based CRM platform, and, more recently, Activate, an influencer marketing platform. Some of Impact’s clients across APAC include Best & Less, Booktopia, Canva, Decathlon, Dollar Shave Club, Easyship, Kayo Sports, Binge, Lenovo, Razer and Westpac. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. Impact drives revenue growth for global enterprise brands such as 1-800-Flowers, Fanatics, Lenovo, Levi’s, L’Oreal, Ticketmaster and TUI. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit www.impact.com. About Trackonomics Since its founding in 2014, Trackonomics has been committed to making affiliate e-commerce a primary monetization channel for publishers around the world. Trackonomics empowers leading publishers with a suite of tools designed to create, analyze, and optimize affiliate content at scale, supporting revenue diversification. Trackonomics is headquartered in London, England, with another office in Tel Aviv, Israel. To learn more visit www.trackonomics.net. Quest Security wins APAC Genetec Solution Innovation Partner of the Year Award 2021-03-23T21:30:00Z quest-security-wins-apac-genetec-solution-innovation-partner-of-the-year-award Sydney, March 25th 2021: Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions has named Australia-based Quest Security as its 2020 Solution Innovation Partner of the Year– Oceania at its annual Genetec APAC awards ceremony. Securitas Electronic Security was awarded Partner of the Year – Australia. Held virtually this year, the Channel Partner Awards recognised partners from each region in Asia Pacific. Other ANZ winners included Park Aid Pty Ltd who won AutoVu Integrator of the Year – APAC and across the Tasman, Datacom was awarded Partner of the Year - New Zealand. The awards are the first from Genetec since the company shifted to a direct relationship with System Integrators and Channel Partners across Australia and New Zealand. “George Moawad, Country Manager, Australia and New Zealand said “Now we are working more closely with our partners, it’s even more rewarding to be able to recognise their hard work across the region. Together we are enjoying the benefits of our new direct relationship, enabling us to better understand the challenges our users face, deliver better value and ensure we can swiftly bring innovative and locally relevant solutions to Australia and New Zealand.” The full list of ANZ winners: Partner of the Year – Australia Securitas Electronic Security Partner of the Year – New Zealand Datacom Solution Innovation Partner – Oceania* Quest Security AutoVu Integrator of the Year – APAC* Park Aid Pty Ltd *Oceania comprises: Australia & New Zealand George Moawad, Country Manager, Australia and New Zealand, Genetec --ends— About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, Omnicast, Synergis, Sipelia, Mission Control and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Media contacts: Sue Ralston Einsteinz Communications for Genetec ANZ sue@einsteinz.com.au 0466 964 786 Datacom wins New Zealand Genetec Partner of the Year Award 2021-03-23T19:30:00Z datacom-wins-new-zealand-genetec-partner-of-the-year-award Auckland, March 24th 2021: Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions has awarded Datacom 2020 Partner of the Year - New Zealand at its annual Genetec APAC awards ceremony. Held virtually this year, the Channel Partner Awards recognised partners from each region in Asia Pacific. Other ANZ winners included Quest Security who took home Solution Innovation Partner – Oceania, Park Aid Pty Ltd who won AutoVu Integrator of the Year – APAC and across the Tasman, Securitas Electronic Security was awarded Partner of the Year – Australia. The awards are the first from Genetec since the company shifted to a direct relationship with System Integrators and Channel Partners across Australia and New Zealand. “George Moawad, Country Manager, Australia and New Zealand said “Now we are working more closely with our partners, it’s even more rewarding to be able to recognise their hard work across the region. Together we are enjoying the benefits of our new direct relationship, enabling us to better understand the challenges our users face, deliver better value and ensure we can swiftly bring innovative and locally relevant solutions to New Zealand and Australia.” The full list of ANZ winners: Partner of the Year – Australia Securitas Electronic Security Partner of the Year – New Zealand Datacom Solution Innovation Partner – Oceania* Quest Security AutoVu Integrator of the Year – APAC* Park Aid Pty Ltd *Oceania includes: Australia, & New Zealand George Moawad, Country Manager, Australia and New Zealand, Genetec --ends— About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, Omnicast, Synergis, Sipelia, Mission Control and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Media contacts: Sue Ralston Einsteinz Communications for Genetec ANZ sue@einsteinz.com.au 0466 964 786 Genetec announces new version of Security Center 2021-03-17T22:01:26Z genetec-announces-new-version-of-security-center Sydney, AUSTRALIA/MONTRÉAL, March 18, 2021—Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a new version (v 5.10) of its flagship unified security platform, Security Center. Among many new enhancements, this major new release allows more system components to run in the cloud, reducing the gap between cloud and on-premises security systems. It also makes it easier to connect external systems and tap external data for use in dashboards, maps and investigations without relying on complex, specialised integrations. A practical path to a hybrid-cloud architecture: The new version of Security Center brings enterprise video surveillance customers new options to facilitate their migration to the cloud as well as support flexible hybrid-cloud architectures. Taking a step further towards unified, enterprise Video-Surveillance-as-a-Service (VSaaS), the new version of Security Center Omnicast­™—the video management system of Security Center—enables the seamless use of tiered cloud and on-premises storage to manage short- and long-term video archives according to customer needs. It gives configuration flexibility and reporting capability, and supports various scenarios for real-time or on-demand access to video footage stored in the cloud. Depending on its recency and criticality, video can either be stored in high performance storage for fast access, or long-term storage to support flexible cost options, as well as data compliancy. To ensure maximum security, ingested video blocks are encrypted on-premises and then moved to the cloud using encrypted communications channels. “Last year accelerated the digital transformation of organisations big and small, inside and outside of the security industry,” said Francis Lachance, Director of Video & Appliances product group at Genetec, Inc. “Omnicast Cloud Storage is not just terabytes in the cloud. It’s a complete collection of media services that deliver the flexibility and sophistication enterprise customers need to successfully move to a hybrid-cloud video surveillance architecture.” Sipelia™ Communications Management, the module of Security Center that enables SIP-based communications between operators and intercom devices, has also been enhanced to offer support for cloud-based deployment. Genetec Record Fusion Service Security Center 5.10 introduces a new, no-code solution to connect external data sources to enhance an operator’s situational awareness. The new Record Fusion Service feature offers a simple, fast path to integrate third-party data streams from private or partner record publishers, such as traffic, utilities, or weather feeds to name only a few. Users can define tailored record types and consume data from a variety of sources including KML, JSON, and CSV documents, or set up a REST application listening point to which these external services can push records. The Genetec Record Fusion Service can be used across the entire unified platform to enhance awareness and response, provide contextual information on dynamic maps, be visualised in operational dashboards, in investigative reports, or in the unified monitoring interface. The service supports a broad range of applications, from displaying user-defined and filtered information on a map with custom graphical elements, to combining various records from a wide variety of sources to create custom aggregate records that are useful to specific operators or roles. The Record Fusion Service increases agility, enables highly specific and relevant data to be quickly and easily added to the platform, and makes security operators more efficient in accessing timely, contextual information. Mobility features Security Center 5.10 further taps mobile devices to reinvent the way organisations accomplish routine tasks on-the-go. Genetec Mobile, a unified app that enables users to access cameras, doors, and automatic license plate recognition (ALPR) units from their smartphones, now supports Genetec Mission Control™ incidents, and standard operating procedures. This allows users to trigger or view active incidents on maps or in list format, and record incidents in the field to notify colleagues in the operation center. A new specialised portal is also available to help customers manage mustering during evacuations. The Evacuation Assistant app connects to Security Center Synergis™—the access control system in Security Center—so that when an evacuation is triggered, the system automatically starts to monitor the safety status of all personnel and visitors. When people arrive at the safety area or muster point, they can badge their credential at a fixed or mobile reader, notify the muster captain that they’re safe, or inform them that someone might be at risk. If someone is shown not to have been evacuated, the system will automatically trigger a response so that security personnel can take immediate action. For more information about Security Center 5.10, please visit: https://resources.genetec.com/blog/security-center-5-10-is-here --ends-- About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, Omnicast, Synergis, Sipelia, Mission Control and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Press Contacts: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Joins Shopify Plus as Certified App Partner for Influencer and Affiliate Marketing 2021-03-11T22:00:00Z impact-joins-shopify-plus-as-certified-app-partner-for-influencer-and-affiliate-marketing Sydney, AUSTRALIA: March 12, 2021 — Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate affiliate and influencer programs without developer involvement. A recent Forrester study found that businesses with mature partnership programs (e.g. affiliates, influencers, content publishers, service providers, B2B partners, etc.) grow faster than competitors. With the affiliate marketing industry worth $12 billion and influencer marketing expected to be worth $15 billion by 2022, partnerships have become a critical tool for ecommerce companies to connect with new customers and drive sales. And with upcoming changes to individualised ad targeting along with growing dislike of display advertising, partnerships have become a more efficient, high-performing alternative for marketers scrambling to find new customer acquisition channels. “Traditional advertising has become less effective as consumer trust has waned, which is why partnerships, relationships built on trust, are considerably more effective,” said Michael Head, Chief Partnerships Officer at Impact. “It’s estimated that a staggering 75% of the world’s commerce is now driven through partnerships, according to the World Trade Organisation. We’re happy to join the Shopify Plus Certified App program to offer Impact’s best-in-class technology to merchants and help drive meaningful growth.” Shopify and Shopify Plus merchants can now take advantage of Impact’s Partnership Cloud through Shopify’s App Store. With Impact’s industry-leading influencer and affiliate program technology, merchants can discover and recruit new partners, develop contracts, settle payments in more than 70 currencies, track partners to attribute performance across devices, measure performance and communicate the latest brand messaging and updates to partners. Merchants also have access to fraud protection and to optimise partnerships to maximise efficiency and growth, all within their Shopify marketplace. "The Shopify Plus Certified App program is designed to meet the advanced requirements of the world's fastest growing brands," said Loren Padelford, GM Revenue at Shopify. "We're happy to welcome Impact to the program, bringing their insight and experience in affiliate and influencer marketing to the Plus merchant community." “Affiliate and influencer marketing have been instrumental in growing our brand and engaging new customers,” said Ryan Duranso, co-founder of Ivory Ella, LLC. “We have worked with Impact for years to build partnerships that reach new audiences, to share our mission. Shopify has powered much of our success and we are excited to see this partnership between the two businesses come to fruition.” To get started with Impact’s Partnership Cloud on Shopify, visit https://apps.shopify.com/impact-1. # # # About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages more than $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle, and Ticketmaster. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Genetec solutions help ensure organisations don’t have to choose between privacy and security 2021-03-02T22:10:24Z genetec-solutions-help-ensure-organisations-dont-have-to-choose-between-privacy-and-security Sydney, AUSTRALIA/MONTRÉAL, March 3, 2021— “Organisations should never have to choose between protecting the privacy of individuals and their physical security,” said Pierre Racz, President of Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions. Putting these principles into practice, Genetec provides the necessary tools for security professionals to responsibly gather and manage data, particularly video, while supporting compliance with privacy laws around the world. Genetec believes that the respect for individuals’ privacy should be the foundation of responsible and innovative design. Privacy by Design methodologies provide an essential road map for forward-thinking, ethical developers to build those principles into the products they create. This involves proactively embedding privacy into the design and operation of IT systems, networked infrastructure, and business practices from the first line of code to the third-party vendors selected for partnership and integration. With this methodology in mind, Genetec solutions are designed to help customers enhance cyber hygiene and respect privacy by making data and privacy protection features more accessible and configurable. In the physical security industry, protecting people and assets often requires organisations to collect personal data, as well as footage about individuals using public spaces in or around their facilities. But to meet the public’s expectations of privacy, and to comply with global regulations, access to this data or footage needs to be restricted and protected. Available on-demand for the Genetec™ Security Center unified platform, the KiwiVision™ Privacy Protector™ automatically obscures individuals’ faces caught within a camera’s field of view, so security operators only see what they need to see. Being able to access unobscured footage requires an additional layer of access permissions that is only used when an event warrants an investigation. An audit trail is then maintained that shows who accessed the additional information, and why. “Protecting the identity of people captured on video is an essential step in protecting their privacy,” said Florian Matusek, Genetec Product Group Director. “KiwiVision™ Privacy Protector™ is a great example of how we help our customers to meet privacy first standards of operation, and work to comply with local regulations.” Just as protecting the anonymity of people captured on video security footage is an essential step in protecting their privacy, the ability to securely share information during investigations is also fundamental in protecting data integrity and individuals’ privacy. The Genetec Clearance™ digital evidence management system allows law enforcement organisations to gather and share reliable evidence that protects everyone’s privacy. With built-in video redaction and secure user management, the identity of victims, bystanders, witnesses and police officers remains protected at all times. Genetec Clearance helps end users define who has access to sensitive data and footage without slowing down investigations and incident response. This way, end-users have control over this data so that they can adjust protection methods and processes to comply privacy legislations around the world such as the European General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Brazil’s General Protection Data Law (LGPD). “As a society, the invasion of privacy buys us very little and cost us very much,” said Racz. “At Genetec we do our job by making tools that society needs, but most importantly, we make these tools to conform with the social contract of the societies in which we operate.” To hear more about Pierre Racz’s thoughts on the importance of privacy, listen to the Engage podcast episode “First Principles”. --ends-- About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, KiwiVision Privacy Protector, Genetec Clearance and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Press Contacts: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au CyberArk Delivers New Identity Security Offerings to Drive Customer Success 2021-03-02T22:04:35Z cyberark-delivers-new-identity-security-offerings-to-drive-customer-success-1 Sydney, AUSTRALIA – March 3, 2021 – CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced availability of new subscriptions, programs and tools designed to accelerate organisations’ Identity Security initiatives and time to business impact. These new offerings complement CyberArk’s Identity Security portfolio, which is centered on Privileged Access Management and focuses on securing individual identities – human or machine – throughout the cycle of accessing critical assets. Included in today’s announcement are: Identity Security Subscription Offerings – Available in three new subscription offerings, customers can benefit from the combined power of Identity as a Service (IDaaS) and the industry’s leading Privileged Access Management solution in offerings that make the most sense for their specific users: Workforce User, External Vendor or Privileged User. CyberArk Blueprint for Identity Security Success – The CyberArk Blueprint has evolved to expand prescriptive guidance across all identities and is centered on core Identity Security best practices gained through years of hands-on customer engagements. CyberArk Identity Security Assessment Tool – The Assessment Tool is fully aligned to the CyberArk Blueprint so organisations can assess and track their level of alignment with Identity Security best practices and compare their program maturity with peers across multiple parameters such as industry, region and organisation size. Identity Security Customer Success Plans – Success Plans are strategically packaged resources, guidance and expertise to help customers successfully execute an Identity Security program while getting the most value from their solutions as quickly as possible. “CyberArk continues to invest and execute on our vision for Identity Security, putting it at the center of major industry forces like digital transformation, cloud migration, attacker innovation and compliance,” said Udi Mokady, chairman and CEO, CyberArk. “CyberArk’s privilege-led approach to Identity Security is designed to help enterprises adapt and embrace a risk-based strategy for defending against identity-based attacks as they support a distributed workforce, embrace the cloud and new cloud technologies, and deliver positive customer experiences.” CyberArk’s Approach to Identity Security Organisations across the globe are facing the challenge of an ever-expanding attack surface, as the number, types and interconnectedness of identities multiply across business applications and cloud workloads. Because these human and non-human identities can all become privileged under certain conditions, a new approach to Identity Security is required, one with Privileged Access Management at its core. Using a Zero Trust model, every identity is authenticated and authorised before granting access. With CyberArk Identity Security, organisations can secure access across any device, anywhere, at just the right time through: CyberArk Privileged Access solutions secure privileged credentials wherever they exist – defending against advanced attacks, speeding digital transformation and helping achieve compliance. CyberArk Workforce Identity and Customer Identity solutions continuously monitor behavioral signals to make sure users are who they say they are. CyberArk Secrets Management solutions enable applications and automation tools to securely access sensitive resources at scale – without burdening developers. Additional CyberArk Identity Security Resources eBook: Identity Security: Why it Matters and Why Now Video: Move Fearlessly Forward in a Digital World Video: What Is Identity Security? About CyberArk CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organisations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook. # # # Copyright © 2021 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. Media Relations Contacts: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Creates Two New Senior Roles as Partnership Channel Flourishes and Expands APAC-wide Team 2021-02-24T22:24:51Z impact-creates-two-new-senior-roles-as-partnership-channel-flourishes-and-expands-apac-wide-team Sydney, AUSTRALIA – February 25, 2021 – Impact, the global leader in partnership automation, today announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team. This has grown from 4 people in 2018 to nearly 40 in 2021 as brands embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences. Performance partnerships were named (under the title ‘Fusion’) as one of the seven Deloitte Global Marketing Trends in 2021. Sam Morton has been promoted from Account Director to the new role of Partnership Director, APAC where he will be focusing on establishing, activating and growing partnerships across the Australian, New Zealand and South-East Asian Markets. Sam was APAC’s 5th hire and has operated in a sales capacity for the past three years as an Account Director. He brings a wealth of experience to the Impact business having worked across the affiliate and partnerships industry for over 13 years in Australia, and previously in the UK. He currently has two partnership experts in his team and is actively hiring to expand and build out this department. Commenting on his new position, Morton said, "My new role allows me to focus on an area that I'm incredibly passionate about, driving productive partnerships across the ecosystem. We work with a vibrant community of agencies, integration partners, and media partners, so being able to connect the dots and unlock growth opportunities for our customers and partners is exciting.” Peter takes on the role of Sales Director, APAC where he will be responsible for expanding the Impact Partnership Cloud customer footprint across Australia, New Zealand and South East Asia. He is being promoted after joining Impact in 2018 as Account Director and brings over 10 years in marketing and advertising technology experience including stints at Celtra, Forrester and InMobi. Bray said, “'We have been building an entire new growth channel with partnership automation and providing an alternative to the over-reliance on the duopoly and ‘traditional’ digital channels. I look forward to championing the growth of the channel, our world class team and working with customers and partners in this new role." Both Bray and Morton are based in Sydney under APAC Managing Director, Adam Furness. Furness added, “Brands are now beginning to understand the value performance-based partnerships create - financially, experientially and brandwise - so we are scaling and growing our team to meet market demand for our Partnership Cloud.” Some of Impact’s clients across APAC include Best & Less, Booktopia, Canva, Decathlon, Dollar Shave Club, Easyship, Kayo Sports, Binge, Lenovo, Razer and Westpac. For more information on Impact visit impact.com/about. Pete has the glasses in terms of doing the right/left thing About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by providing automation for the discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships; including: influencers, business-to-business, traditional media houses, mobile apps, traditional affiliates, ambassadors, social causes and more. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Backcountry, Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 550 employees and 1,200 customers worldwide. To learn more, visit www.impact.com. Contacts Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Genetec Lands Multi-Year Changi Airport Group Security Upgrade Project 2021-02-07T22:00:00Z genetec-lands-multi-year-changi-airport-group-security-upgrade-project Sydney, AUSTRALIA/SINGAPORE, 08 February 2021 –Singapore’s Changi Airport Group, one of the most innovative and technologically advanced airports in the world, has selected Genetec, Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions to enhance and upgrade its security system. The three-year project, which is expected to be completed by the end of 2023, will see Genetec™ Security Center, a unified security platform that blends IP security systems within a single intuitive interface, underpinning the airport’s security operations, with a specific focus on the video surveillance system across its terminals. The contract was awarded to Genetec following a rigorous competitive tender process. “Increasingly, our airport customers are understanding the deep business insights Security Center is capable of delivering, its ability to inform and create value for multiple areas of an airport business operation and improve the overall passenger and employee experience,” said Giovanni Taccori, Commercial Lead Transportation, APAC at Genetec, Inc. For more information on Genetec solutions for airports, please go to: https://www.genetec.com/solutions/industries/airports --ends-- About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Press Contact: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Genetec shares its top physical security trends predictions for 2021 2021-01-12T22:00:40Z genetec-shares-its-top-physical-security-trends-predictions-for-2021 SYDNEY, AUSTRALIA/MONTRÉAL, January 13, 2021—Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared its top five predictions for the physical security industry in 2021. Innovative security solutions will help businesses thrive post pandemic While the world remains optimistic for 2021, organisations will need to remain creative about how they use, update, and redeploy their security systems across their facilities. This will allow them to start thinking more broadly about the role of physical security and what it can do beyond traditional applications to deliver more value. We have already seen proof of this resilience and resourcefulness over the last few months with many organisations quickly adapting to the new needs and challenges posed by COVID-19, using their physical security technology as a strategic tool in the fight against the pandemic. In many ways, the extraordinary difficulties brought on by the current situation have put an increased focus on the role and importance of the physical security industry. And once the pandemic is finally in the rear-view mirror, we believe organisations will continue to look at their physical security technology and related data as both strategic and enterprise-shaping. Businesses will focus on privacy protection In an effort to keep people safe during the COVID-19 pandemic, many organisations rushed to implement ‘fever detection’ devices and other new sensors without necessarily having the time to consider privacy implications. Public privacy concerns related to COVID-19 contact tracing and other social challenges will continue to grow. These sensitivities will require the physical security industry to address privacy head-on and find appropriate solutions. Rather than hindering the development of new technologies, privacy will prove to be a driving force in the pursuit of responsible and innovative design, encouraging forward-thinking, ethical developers to embrace Privacy by Design methodologies. This involves proactively embedding privacy into the design and operation of IT systems, networked infrastructure, and business practices from the first line of code to the third-party vendors selected for partnership and integration. And, in the physical security industry, building a software solution from the ground up with privacy in mind means that organisations won’t have to choose between protecting individual privacy and ensuring their physical security. Privacy should always be the default option rather than the other way round, and security technology developers who take it seriously will gain distinct advantages, notably their customers’ trust. Cybersecurity risks will continue to rise While cybersecurity has been an issue for some time, it will unfortunately continue to be a vital concern in 2021. From schools and hospitals to private businesses and governments, there’s been a rise in cyber-attacks over the last year. In Q3 of 2020 alone, Trend Micro reported that there were almost 4 million email threats and over 1 million hits on malicious URLs related to COVID-19. Much of this can be linked to the overnight shift to remote work, which left companies scrambling to keep business running while also trying to secure corporate assets. This shift highlighted the fact that the traditional IT perimeter no longer exists. Businesses, organisations, and governments will need to take decisive steps to strengthen their cyber posture, or risk undermining the safety of their intellectual property, sensitive data, and personal information. Choosing trusted vendors and deploying physical security solutions that come with layers of cyber defense is critical. Security teams understand that built-in encryption, multi-factor authentication, and password management are the first lines of defense. Beyond that, taking advantage of other features such as cybersecurity risk scoring, system vulnerability alerts, and automated reminders for firmware and hardware updates are significant advantages in this heightened risk environment. Greater focus on trust in the supply chain Physical security technology has become an integral part of an organisation’s IT strategy and is, thankfully, now under the same level of scrutiny as other elements of an organisation’s technology stack. Some governments are already discouraging the use of certain products from security manufacturers, citing trust and security vulnerabilities. End users, especially in the enterprise space, are taking more time to scrutinise the manufacturers, suppliers, and distributors with whom they choose to work. This includes asking vendors more pointed questions about how they manage emerging threats, how forthcoming they are about product vulnerabilities and their partner ecosystem, and what their data and privacy policies are. For a physical security solution provider to be considered a reputable, reliable partner to their customers, they are going to have to meet more stringent requirements as part of the procurement process. Demand for hybrid cloud solutions will continue to grow According to Forrester’s recent report, Predictions 2021: Cloud Computing Powers Pandemic Recovery, global public cloud infrastructure will grow 35% to a market value of $120 billion over the next year. As online usage and remote work spiked during the pandemic, a global shift towards digital transformation, already underway, greatly accelerated. In order to thrive, physical security professionals will need to follow the lead of IT departments. In the coming year, physical security leaders should let go of the either/or division between cloud and on-premises security systems and embrace a hybrid deployment model in their physical security infrastructure. This will allow them to implement specific systems or applications in the cloud while keeping existing on-premises systems. With a hybrid cloud approach, security directors will become more agile in making decisions about how they can enhance scalability, redundancy, and availability to suit their organisation’s evolving needs. They will also be able to quickly migrate to newer technologies, minimise hardware footprint, boost cybersecurity, and reduce costs. Cloud offerings need to become an essential option to quickly adapt to changes and ensure business continuity. --ends-- About Genetec Genetec Inc. is an innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition (ANPR), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997, and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. For more information about Genetec, visit: www.genetec.com © Genetec Inc., 2021. Genetec, and the Genetec logo are trademarks of Genetec Inc. and may be registered or pending registration in several jurisdictions. Other trademarks used in this document may be trademarks of the manufacturers or vendors of the respective product. Press Contacts: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Blue Prism Intelligent Automation Now Available in AWS Marketplace 2020-12-02T21:54:48Z blue-prism-intelligent-automation-now-available-in-aws-marketplace SYDNEY, AUSTRALIA/LONDON, UK & AUSTIN, TX US – November 30, 2020 — Blue Prism (AIM: PRSM) today announced the availability of Blue Prism intelligent automation software in AWS Marketplace, giving Amazon Web Services (AWS) and Blue Prism customers another avenue for automation in the cloud. The listing includes Blue Prism on an Amazon Machine Image (AMI) instance with a set number of digital workers, plus connectors for Amazon Textract, Amazon Rekognition, and Amazon Comprehend machine learning capabilities. This expanded collaboration builds on our existing relationship with AWS and underscores Blue Prism’s cloud-first intelligent automation strategy. “This AWS Marketplace offering makes it easy for customers to add digital workers with embedded AWS machine learning skills to their intelligent automation arsenal, quickly deploy on AWS, and leverage consolidated billing through their AWS enterprise agreements,” says Linda Dotts, chief partner strategy officer at Blue Prism. “Customers can easily purchase from AWS Marketplace and continue their intelligent automation journey with just a click of a button, spinning up digital workers as needed – and without the worries or incremental cost of setting up underlying infrastructure.” The Blue Prism offering in AWS Marketplace gives customers an easy way to purchase digital worker licenses and start automating faster via AWS. It includes: Blue Prism Enterprise license for either 1, 3, or 5 digital workers for one year, plus the ability to add more as needed. Digital workers come equipped with embedded AWS machine learning capabilities, including: Amazon Comprehend: A natural language processing (NLP) service that uses machine learning to find insights and relationships in text. Amazon Rekognition: A service that makes it easy to add image and video analysis to users’ applications using proven, highly scalable, deep learning technology that requires no machine learning expertise to use. Amazon Textract: A fully managed machine learning service that automatically extracts printed text, handwriting, and other data from scanned documents that goes beyond simple optical character recognition (OCR) to identify, understand, and extract data from forms and tables. Access to resources, tutorials, and training materials that demonstrate work queues and possible automations. Users just need an AWS account to get started. Find out more Explore these offerings in AWS Marketplace and start automating today. For more about Blue Prism’s relationship with AWS and how we work together, visit our website. About Blue Prism Blue Prism is the global leader in intelligent automation for the enterprise, transforming the way work is done. At Blue Prism, we have users in over 170 countries in more than 2,000 businesses, including Fortune 500 and public sector organisations, that are creating value with new ways of working, unlocking efficiencies, and returning millions of hours of work back into their businesses. Our digital workforce is smart, secure, scalable and accessible to all; freeing up humans to re-imagine work. Blue Prism’s vision is to provide a digital workforce for every enterprise. To learn more visit www.blueprism.com and follow us on Twitter @blue_prism and on LinkedIn. ### Media Contacts: Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au © 2020 Blue Prism Limited. “Blue Prism”, the “Blue Prism” logo and Prism device are either trademarks or registered trademarks of Blue Prism Limited and its affiliates. All Rights Reserved. CyberArk Improves IoT Security with Forescout and Phosphorus 2020-11-24T05:33:49Z cyberark-improves-iot-security-with-forescout-and-phosphorus Sydney, Australia – November 24, 2020 – CyberArk (NASDAQ: CYBR), the global leader in privileged access management, today announced it is working with Forescout and Phosphorus to enable organisations to secure the increasing number of IoT devices and technologies resulting from digital business transformation. Customers can significantly reduce risk using the joint integration to continuously discover, secure and manage IoT devices connected to corporate networks. By 2030, it’s projected that there will be 25.4 billion active IoT devices, up from 7.7 billion in 2019.[1] Any connected device – from printers and sensors, to cameras and tablets – can represent privilege risk based on the systems and data it is connected to, and who can access the device. Additionally, IoT devices often have well-known firmware or software vulnerabilities that can be accessed via weak credentials or default credentials that are hardcoded into the device. Attackers target connected devices to gain a foothold within networks, where they can then move laterally and eventually gain access to an organisation’s most critical and sensitive assets. In order to reduce risk as the attack surface expands, organisations must maintain an up-to-date inventory of their IoT assets and continually assess the network to help ensure that patches are pushed and weak or default credentials do not remain in use. However, maintaining visibility and managing the full lifecycle of IoT is difficult, and costly, to do manually. CyberArk’s new integration with Forescout and Phosphorus reduces risk by providing an automated solution that grants visibility into enterprise IoT networks and automatically shrinks the attackable surface area by actively managing, securing and monitoring the credentials used to access their solutions. “As organisations are increasing investments in transformative digital technologies like IoT, the number of privileged accounts and credentials in these devices can mean that each new device brings with it the potential for security and compliance vulnerabilities,” said Adam Bosnian, executive vice president, Global Business Development, CyberArk. “Through our integration with Forescout and Phosphorus, CyberArk dramatically improves security and compliance, and alleviates the burden on IT and security teams through greater automation and operational efficiencies related to the influx of interconnected devices.” Through the integration, the Forescout platform continuously discovers IoT assets as they are added to the network, while Phosphorus Enterprise Solution assesses each asset, assigns it a risk level, and remediates firmware vulnerabilities. The CyberArk Privileged Access Security Solution then enforces security best practices by centralising the management of privileged accounts, applying threat analytics and automating detection and credential rotation. “Forescout actively defends the Enterprise of Things by identifying, segmenting and enforcing compliance of every connected thing,” said Pedro Abreu, chief product and strategy officer at Forescout. “We embrace an integrated, automated approach with our partners to eliminate security gaps and are thrilled to combine the power of Forescout’s technology with the latest innovation from CyberArk and Phosphorus so customers can realise complete and continuously active IoT security that dramatically reduces risk and manual overhead.” “IoT devices are proliferating much faster than enterprise security teams can manage, creating a growing threat with huge risks,” said Earle Ady, Phosphorus co-founder and CTO. “Together with CyberArk and Forescout, we’re providing end-to-end IoT protection—automatically detecting and enrolling devices, providing agentless firmware updates for rapid security patching, and providing automated credential management. The result is comprehensive IoT security visibility and remediation across the enterprise.” Forescout and Phosphorus are both members of the C3 Alliance, CyberArk’s global technology partner program. The integrations are available on the CyberArk Marketplace, the industry’s broadest and deepest inventory of privileged access-related technology integrations. For more information on the joint integration, watch the on-demand webinar, “Automatically and Continuously Secure IoT with CyberArk, Forescout and Phosphorus”: https://lp.cyberark.com/20201110-SECURE-IOT-FORESCOUT-PHOS-CYBR-WEBINAR_Registration-Page.html For information on CyberArk’s work with Forescout visit https://www.forescout.com/company/resources/forescout-extended-module-cyberark-datasheet For more information on CyberArk’s work with Phosphorus visit https://lp.cyberark.com/rs/316-CZP-275/images/Phosphorus%20SB%20Final.pdf About CyberArk CyberArk (NASDAQ: CYBR) is the global leader in privileged access management, a critical layer of IT security to protect data, infrastructure and assets across cloud and hybrid environments and throughout the DevOps pipeline. CyberArk delivers the industry’s most complete solution to reduce risk created by privileged credentials and secrets. The company is trusted by the world’s leading organisations, including more than 50 percent of the Fortune 500, to protect against external attackers and malicious insiders. A global company, CyberArk is headquartered in Petach Tikva, Israel, with U.S. headquarters located in Newton, Mass. The company also has offices throughout the Americas, EMEA, Asia Pacific and Japan. To learn more about CyberArk, visit https://www.cyberark.com/, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook. # # # Copyright © 2020 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders. [1] Transforma Insights, Transforma Insights’ Total Addressable Market (TAM) Forecast Database, Nov 3, 2020