The PRWIRE Press Releases https:// 2017-07-25T00:18:14Z Dell Boomi Announces the Launch of Australian-based Atom Cloud and MDM Cloud 2017-07-25T00:18:14Z dell-boomi-announces-the-launch-of-australian-based-atom-cloud-and-mdm-cloud Sydney, Australia – July 25, 2017 – Dell Boomi® (Boomi) has announced the availability of an Australian-based Boomi Atom Cloud and Boomi MDM Cloud, adding to the available deployment options for customers using Boomi to connect applications, manage data, and orchestrate critical business processes – between cloud platforms, software-as-a-service (SaaS) applications, and on-premises systems. “Personalisation of the student, researcher and alumni experience is critical for Flinders University’s strategic success, and having a reliable and timely view of each constituent is essential to make that happen,” said Kelvin McCarthy, Acting Associate Director – Information and Digital Services, Flinders University. “We’re increasingly using consumer-styled cloud services to provide a contemporary user experience but the risk of creating siloed environments in a cloud-based world is greater than ever. By taking an MDM approach to data integration, we will be able to offer better functionality backed by a consistent view of the constituent.” The Boomi Integration Cloud platform underpins ‘The Connected Business’ where enterprises leverage key information and insights to be better, faster and smarter. It supports all of an organisation’s application integration processes. It features a powerful range of integration, data management and workflow automation capabilities that can be realised in a fraction of the time of legacy middleware technologies. The Boomi Atom is a light-weight runtime engine that handles all the connectivity between applications and data sources. The Australian-based Boomi Atom Cloud gives businesses the option of running processes closer to their data. Boomi MDM Cloud Now Available Boomi Master Data Management (MDM) is the solution to represent data consistently across an organisation, enabling data governance to synchronise, cleanse and enrich data across domains. It scales to accommodate growth as data volume, applications and business user demands continue to increase. With the Australian-based Boomi MDM Cloud, the “golden records” used to enforce data integrity across applications are stored in a local cloud repository. “In the 18 months since our launch into Asia Pacific and Japan, we’ve seen considerable demand for integration as organisations look to modernise their existing business environments, and invest in best-of-breed solutions better suited to modern hybrid application ecosystems or cloud transformation initiatives,” said Michael Evans, Managing Director APJ at Dell Boomi. “Master Data Management is a critical piece of that puzzle – it gives organisations a very powerful and yet simple way to ensure the quality and accuracy of its valuable data assets.” Chris McNabb, Chief Executive Officer at Dell Boomi, said, “The influx of data generated in the digital era has transformed MDM from a luxury to a necessity. The Boomi MDM Cloud ensures companies in the region can remove disparity and seamlessly collect, analyse and use business-critical data to make more informed strategic decisions. This allows them to beat the competition by better understanding customer and stakeholder demand and delivering to those expectations.” The reality of hybrid IT means that enterprises are now faced with numerous new challenges, and opportunities, to proactively manage data across their business – a critical factor to success in a fast-moving and increasingly-competitive global marketplace. While integration platform-as-a-service (iPaaS) offerings have traditionally focused only on the movement of data between applications, there is an increasing need for one that can help organisations create simple workflows as well as govern, enrich and control data in real time as it moves between complex networks of cloud, mobile and on-premises applications. The local launch of the Boomi MDM and Boomi Atom Clouds forms part of Boomi’s regional expansion plans, with the company currently extending its presence beyond A/NZ into South-East Asia through the 2018 financial year. This comes on the back of significant demand from medium-sized and large enterprises since it opened its Australian office in April 2016. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform drastically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 6,000 organizations of all sizes use the Boomi platform to run smarter, faster, and better. Boomi also helps customers drastically reduce implementation times over traditional integration, API management, MDM and workflow automation solutions. Visit for more information. © 2017 Boomi Inc. Dell and Dell Boomi are trademarks of Dell Inc. or its subsidiaries. Dell disclaims any proprietary interest in the marks and names of others. State of play: National study reveals our video game habits 2017-07-23T23:07:54Z state-of-play-national-study-reveals-our-video-game-habits Sydney, Australia – 24 July 2017 – New research by Bond University and the Interactive Games & Entertainment Association (IGEA) has found video and computer games are right up there with the kitchen sink with 97 per cent of Australian households with children stating they have video game devices, eight out of 10 owning multiple game devices. Digital Australia 2018 studied 1,234 Australian households and 3,135 individuals, revealing it’s not only kids that appreciate game time. Almost half of parents play games online with their kids, with reasons for playing together including family enjoyment, education, and as a way to monitor what children play. The study revealed that 67 per cent of people surveyed play video games. Older Australians continue to make up the largest group of new players over the past six years with 43 per cent of people aged 65 and over playing video games. Females account for 46 per cent of all players. Dr Jeff Brand, Professor at Bond University and lead author of the report, said that the average age of players has increased by a year to 34 and that motives for playing are shifting. “The fun continues through interactive games, but the research shows that games increasingly serve other uses. Australians are playing for social connectedness, whether that be with family or friends. They’re playing to reduce stress, to be challenged, to learn, to keep the mind active, or for physical and mental health benefits.” “Everyone finds their own reason for playing. Our research shows that motives for playing video games differ by life stages. Young adults play to help pass time, have fun, and de-stress, whereas older Australians, while also playing for enjoyment and to pass time, report keeping the mind active as a top reason for playing.” The Digital Australia study, which has been running since 2005, also highlights just how social game play has become. This year’s report found only eight per cent of Australians play alone, with the remaining 92 per cent playing with friends, partners, family and strangers online at least once in a while. Most players share their enjoyment of games with others in the community through various methods. Seven in 10 Australian players have watched videos and used walkthroughs to help their gameplay and more than a quarter have posted their own videos of gameplay. Australians also enjoy watching other people play games, particularly at a competitive level with a third watching e-sports. “Games are no longer a subculture – everyone plays. We’ve moved far beyond the classic clichés that dogged video games in their early years,” said Dr Brand. “Interactive games are woven into the fabric of our culture – a culture more nuanced and capable of enjoying the benefits of the digital economy than ever before.” Ron Curry, CEO of IGEA, said, “Digital Australia 2018 shows how the state of game play in Australia has progressed. Games are one of the many things shaking up traditional viewing culture, and Australians are consuming games in more ways than ever before.” “We’re also playing with purpose, with more and more Australians recognising the value of games, beyond entertainment, in the family home, schools, workplaces and socially.” Other key findings of the Digital Australia Report 2018 include: The average Australian consume games just like other media – 89 minutes is the average daily total of all game play. Gaming for health – Australians value play for better health and positive ageing, whether that be to improve thinking skills (84%), improve dexterity (78%) or manage pain (59%). Ninety per cent say they play to increase mental stimulation, 80 per cent state video games help fight dementia, and 54 per cent agreed playing games can help increase mobility. Gaming for education – Games are increasingly finding their way into education, learning and training settings. A third of Australians have used games at work, and one in two parents reported their children have used games at school. Parents are also speaking with their children about playing online safely (84 per cent). About Digital Australia 2018 Digital Australia 2018 is the seventh study in a series of national Australian research that began in 2005. The report, which is based on a study of 1,234 Australian households and 3,135 individuals, looks at the demographics of Australians who play games, play habits, behaviours and attitudes. About IGEA IGEA is an industry association representing the business and public policy interests of Australian and New Zealand companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit Media spokespeople available Ron Curry, CEO of IGEA Dr Jeff Brand, Professor, Bond University and lead author of the report Consumer case studies and subject matter experts For all interview requests, please contact Amy Rathbone, Espresso Communications, on +61 2 8016 2220 or Siemens Launches Digitalize 2017 to Advance Australia’s Digital Future 2017-07-18T22:00:09Z siemens-launches-digitalize-2017-to-advance-australia-s-digital-future To be held on 30 August in Sydney, the full day conference will showcase the real-world applications of digitalization in energy, infrastructure, industry and the workforce Keynote address by technology thought-leader Steve Vamos, former Chief Executive Officer of Microsoft Australia and Managing Director of Apple Computer Asia Pacific, will explore the behaviours that contribute to a high performing board in an era of constant change. Forum will feature a number of prominent guest speakers including Kumar Parakala, Global Digital Leader, GHD, Stefan Bungart, Head of Digitalization, Siemens Power Generation Services, and others. Siemens today announced that its annual digitalization conference, ‘Digitalize 2017’, will be held at the Sheraton on the Park, Sydney on Wednesday, 30 August 2017. The conference will discuss and debate how digitalization is revolutionising the workforce, industry and the energy and infrastructure sectors. The theme of the conference comes at a critical time, following reports by the Digitisation Index for Australia concluding that despite significant strides made with technology, Australia lacks the digital maturity to compete in an increasingly connected and globalised economy. It also points to a growing gap in the economy between digitally mature firms and less digitally mature firms, with the latter running the risk of being left behind. Providing the keynote address at this year’s forum is renowned technology thought-leader Steve Vamos, former Chief Executive Officer of Microsoft Australia and Managing Director of Apple Computer Asia Pacific. Mr Vamos, currently in the process of writing his first book, has twice been listed by the Australian Financial Review as one of the most influential members of the Australian technology industry. At Digitalize 2017, Mr Vamos will explore the behaviours that contribute to a high performing board in an era of constant change. Mr Vamos is an advocate for Conscious Capitalism and was the founder and President of the Society for Knowledge Economics (SKE), a not for profit think-tank that aimed to encourage and promote new and better leadership and management practices. Mr Vamos will be joined by a number of high-profile speakers including: Kumar Parakala, Global Digital Leader, GHD, the recipient of SEARCC & ACS Digital Disruptors' International Professional of the Year 2016 Award and the Queensland Government Leadership Excellence Award. Mr Parakala will discuss how the efficient use of skills relating to location intelligence, virtual reality, visualisation, and data analytics can optimise processes, resolve challenges, predict future scenarios and make the right business decisions. Stefan Bungart, Head of Digitalization, Siemens Power Generation Services, a passionate entrepreneur and thought leader creating a vision and strategy for the future of digital services, influencing effectively across organisations to drive strategy execution and adoption. Jeff Connolly, Chief Executive Officer, Siemens Australia and New Zealand, the first Australian to hold this position since 1984. Mr Connolly is a member of 11 boards including serving as Chairman of the Prime Minister’s Industry 4.0 Task Force. In addition, he is the Vice President of Australian Industry Group and the founding member of the Australian Advanced Manufacturing Council and member of the Victorian Government Future Industries Ministerial Advisory Council. Speaking about the forum, Mr Connolly said: “Digitalization is the key to success in ‘future-proofing’ Australia’s investments in critical infrastructures and getting the most out of the country’s resources. As the world enters into a fourth industrial revolution driven largely by the merging of automation and digitalization, organisations face a growing challenge of turning data into valuable information that can increase speed and impact of innovation. As a result, Siemens is creating a bridge between real and virtual worlds that will open doors to new opportunities, new ways to compete and for Australia to use its renowned ingenuity. “With operations in 190 countries, Siemens is ideally placed to share knowledge and insights on how companies and industries can realise the full potential of embracing digital technologies to reduce costs, improve efficiencies, increase flexibility and productivity – ultimately becoming more competitive. Digitalize 2017 is a timely reflection of how Australian companies can embrace ingenuity and intelligent technology to expand their local footprint.” This year’s conference, Digitalize 2017 – the second such event Siemens has held in Sydney, Australia – will include discussions across four key themes: Workforce Attracting talent in the digital age The workforce of the future Disruption of education, and implications for the workforce Infrastructure Smart resilient cities Planning and financing for infrastructure investments Intelligent transport systems Energy Australia’s energy transformation Digital services Distributed energy systems Industry The Digital Enterprise Jumping the innovation “Valley of Death” Driving innovation in Food & Beverage ​ For registration and more details see Event details: Date: Wednesday 30 August 2017 Time: 8:30am – 5:00pm, followed by networking drinks Location: Sheraton on the Park, Sydney Registration fees: Early Bird Registration - $150.00 (*Please note that the early bird registration expires on 31st July at midnight) Standard Registration - $250.00 ​ You can also join the discussion on Twitter using #digitalize2017. * Further sessions will be confirmed later. Media contact for journalists Ms. Krupa Uthappa p: +61 3 9721 7681 Siemens AG (Berlin and Munich) is a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. The company is active in more than 200 countries, focusing on the areas of electrification, automation and digitalization. One of the world's largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of efficient power generation and power transmission solutions and a pioneer in infrastructure solutions as well as automation, drive and software solutions for industry. The company is also a leading provider of medical imaging equipment – such as computed tomography and magnetic resonance imaging systems – and a leader in laboratory diagnostics as well as clinical IT. In fiscal 2016, which ended on September 30, 2016, Siemens generated revenue of €79.6 billion and net income of €5.6 billion. At the end of September 2016, the company had around 351,000 employees worldwide. Further information is available on the Internet at Do you know what is the Best Thing to do With an Old Car 2017-07-18T04:36:46Z do-you-know-what-is-the-best-thing-to-do-with-an-old-car For most of the people out there, their cars are part of their lives and of their families. Many people do not change their cars for decades and not necessarily because they cannot afford a new one, but simply because they are very much attached to their old one. And even so, there is a time when an old car will become simply too old to be functional and a mechanical part breaks without the option of fixing at a reasonable price. What happens with the old car, then? Keeping it in the garage just for the sake of the good times gone is not an option (and even much less of an option if you want to buy a new car and accommodate it in your garage). Giving it away is not an option simply because nobody wants cars that cannot be used. As for selling it, there is almost no chance at all that someone will want to buy a very old car that needs serious replacements and repairs. Nevertheless, there is yet another option: Selling the old car to a company dealing with scrap cars. There are numerous advantages associated with using a scrap car company: ·         You will get to remove the car from your garage ·         You will get rid of the car within a very short amount of time ·         You will hardly have to invest work at all ·         You will receive a nice sum of money for your old car ·         You will be interacting with professionals ·         You will be helping the recycling process in your area The number of advantages is overwhelming and clearly, outweighs the downsides of the transaction. However, do make sure that you are truly ready to let go of the car that has served you well for so many years. Having to call off the pick up shortly before, is annoying and may cause you to miss out on a great deal. Why Hire Painting Professionals For Residential, Commercial and Industrial Needs? 2017-07-18T04:21:27Z why-hire-painting-professionals-for-residential-commercial-and-industrial-needs Below are some strong reasons of hiring professional residential, commercial and industrial painters for different painting needs. These include, All-inclusive painting services– be it total repainting or basic touch ups, these painters can have all their clients’ needs covered Budget friendly– these painters will offer clients with estimated time duration and fully written quotation it will require for completing the job. If for instance any unforeseen takes place, they will inform their clients right away to avoid high budget costing Prompt onsite service– as these professional painters go to vast lengths for availing maximum detail as possible when it comes to painting a home or office within no time they will be in and out. This way they will minimise any inconvenience and delays to the clients. 100% satisfaction- Yes that’s right, these painters take pride of their work standard and never regard the task finished till their client is 100% happy and satisfied with the end result Professional qualified painters- they are qualified and fully trained. With them clients are sure to end up with professional as well as high quality finish in the job Available Monday-Sunday– the professional commercial and residential painters know that clients’ have a hectic lifestyle hence they ensure that they work around it. They work for fitting in with them so they make themselves accessible for inspecting and quoting their job out of working hours and from Monday to Sunday Web: Local Melbourne Mum nominated for National AusMumpreneur Awards 2017-07-17T04:11:34Z local-melbourne-mum-nominated-for-national-ausmumpreneur-awards Local business woman nominated for National Awards Natalie Roberts Mazzeo of Miracle Mama has been nominated for the 2017 AusMumpreneur Awards. The AusMumpreneur Awards presented by The AusMumpreneur Network celebrate and recognize Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business in a way that suits their life and family. Natalie is a Melbourne based Mum and founder of Miracle Mama, an online resource that empowers and inspires mothers with special needs children. Through coaching, community and heart-centered collaborations, her mission is to create a space for women to reconnect with themselves and what is most important to them. Natalie is a passionate writer, speaker and coach. She also has a background in both the corporate and wellness worlds, with experience in Sales & Marketing as well as being a Yoga and Meditation teacher. Natalie explains: "There are many benefits to balancing business and motherhood. The ability to follow our personal dreams as well as enjoy the precious time of raising our children." Yet the initially she lost the balance of work – life – motherhood, when her youngest daughter Chiara had suffered a stroke. As a result, Chiara was left with a serious brain-injury that would impede her ability to ever walk, talk or live a long life. "All of a sudden my life was catapulted into hospitals, therapies and the unknown. Due to high medical needs of my daughter I could not keep up with my yoga business at the time. Unfortunately, I had to close the business and focus on Chiara and her medical needs. Not to mention coming to terms with such a life changing diagnosis for our daughter and what that meant for her and our family as a whole. A few years on I decided to create an online business, that would be a culmination of my background in corporate, yoga, coaching and writing and deliver to the mums who needed it most, special needs mothers. It can very isolating when you have a medically fragile child, so the power of community and connection for the special needs mums has been incredible. Creating an online business helped to create flexible time and space to combine my work with my most revered role, motherhood. It can be challenging to be a successful business woman whilst raising a family and Natalie gives this advice for others thinking about starting their own enterprise. ”Do your research, take your time but never stop chasing your dreams”. Natalie is in the running to be recognised as one of Australia's most outstanding mums in business, nominated under the "Influencer Award" category. You can help by voting for her via Round 1 voting ends at midnight on Friday 21 July. Round 2 voting starts 24th July and ends 13th August. For an interview with Natalie Roberts Mazzeo contact 0413 296 288, The winners of the 2017 AusMumpreneur Awards will be announced at a glamorous Awards dinner at Doltone House in Sydney on Friday 25th August. For more information on the AusMumpreneur Awards visit: contact Peace Mitchell on 0431 615 107 or ReachLocal Launches ‘ReachDisplay GeoFence’, Harnesses Power of Geofence Technology to Track Measurable ROI 2017-06-29T03:55:08Z reachlocal-launches-reachdisplay-geofence-harnesses-power-of-geofence-technology-to-track-measurable-roi SYDNEY, Australia,  29 June, 2017: -- ReachLocal, a leader in powering online marketing for local businesses, today announced the launch of ReachDisplay GeoFence, a location-based mobile advertising solution that harnesses the power of geofencing technology and makes it accessible, affordable and quantifiable for businesses of all sizes. ReachDisplay GeoFence is the industry’s first ‘packaged’ geofencing solution that includes the benefits of location-based mobile marketing with the ability to track true conversions to see measurable ROI (return-on-investment). “Mobile advertising is an incredibly powerful tactic that every business should consider and ReachDisplay GeoFence is one of the most targeted, hyperlocal advertising strategies possible,” said Justin O’Sullivan, Managing Director of ReachLocal Australia. “This location-based mobile technology enables a business to define a specific, geographic area for displaying its ads on mobile applications, and then target customers in close proximity to their business which can lead to an increase of in-store visitors. It also puts a company in front of consumers where they are spending the majority of their time - on their smartphones,” said O’Sullivan. ReachDisplay GeoFence uses advanced location-based targeting technology to enable a business to pinpoint and target customers where and when products and services are relevant to them. This can be in close proximity to their store, showroom or business, however also at a complementary store or at a promotional event. Once a business sets up the ‘geofences’ for its campaign, consumers are targeted based on the GPS signals of their smartphone. ReachDisplay GeoFence also uniquely enables conversion zones that track offline store visits or physical consumer behaviour from mobile ads. This allows businesses to attribute walk-in customers and purchases directly to a ReachDisplay GeoFence campaign. It also intelligently tracks the impressions, clicks, calls, and online form fills from ads, so businesses can see all their leads and results from advertising in one place. According to O’Sullivan, Australian consumer shopping behaviours continue to evolve rapidly with growth in online and cross-channel shopping preferences and the prolific use of mobile devices in Australia. With the pending entry of Amazon into the Australian marketplace it makes it all the more important that local businesses play to their strengths and use the latest technology to attract customers. “As a result, geographically targeting customers across platforms has never been as critical as it is today, and it should not be costly or prohibitive for any business to take advantage of this new technology,” said O’Sullivan. Mobile devices are the most common way for a consumer to shop, browse or research a product or service online and Australia has one of the highest smartphone usages in the world at more than 80 percent[i]. “Customers are not only researching your product or service via mobile they are researching complementary products and services. As a result, it's important to also consider other businesses that may complement yours and target their customers as well. For example, a hairdresser can target a nearby nail salon or makeup store, so customers can see its ads and call for hairstyling services when they may be getting ready for an event or occasion. The possibilities are endless and savvy marketers will convert this technology into real sales very quickly,” said O’Sullivan. Pricing for ReachDisplay GeoFence starts from as little as AUD$500. Geofences can then be added or removed depending on budget and the audiences a business wants to reach throughout a campaign. For more information on ReachDisplay Geofence click here. -       END    - About ReachLocal: ReachLocal helps local businesses grow and better operate their business with award-winning lead generation and conversion technology, and expert service. A subsidiary of Gannett Co., Inc. (NYSE: GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information visit [i] FORMER SAMSUNG AND OPTUS EXEC SPARKS ‘UPROAR’ 2017-06-22T04:20:38Z former-samsung-and-optus-exec-sparks-uproar Sydney, Australia, June 22, 2017 – Uproar Marketing today announced that it has officially opened its doors for business. The Sydney-based agency is led by former Samsung and Optus executive Brendan Sparks and will focus on small and challenger brands. The newly formed agency will offer a full suite of marketing services and solutions from a team of marketing professionals and promises a straight forward, no-nonsense approach that combines the strategy and execution that Sparks believes in sorely missing from current offerings in the market.   On why anyone would choose to hang out a shingle in a market currently perceived as saturated with a glut of agencies, all promising to make a difference, Brendan Sparks, owner and Managing Director, had the following to say:   “My perception of the current agency environment is that many of these businesses are more interested in building their bottom line than they are helping their clients to grow. Most especially, I’ve grown tired of ‘marketing lingo’ and an attitude to clients that largely ignores the journey many small and challenger businesses face, instead choosing to focus on the sexier and decidedly more lucrative elements of the marketing mix.”   “When Uproar was conceived, there were several things I knew I wanted to achieve. Firstly, create a full-service marketing agency aimed at small and challenger brands and the entire journey. It’s about getting the fundamentals right, not just the sexy stuff, which is more often than not also short-term. There is a time and place for SEO and digital agencies, but they don’t have the breadth of skill required to help challenger brands develop profitable businesses.”   “Secondly, I wanted to create a no-nonsense environment that was more about giving direct advice to clients and give small businesses access to experienced business builders that actually know what they are doing,” added Sparks.   Uproar’s model is quite simple and in keeping with this approach. Bring together some of the most successful marketeers in Australia, and at any given time, provide scalable solutions for small businesses no matter where they are at in their development, whether it be getting that first website up to some of the more sophisticated marketing services offered by Uproar.   Brendan Spark’s pedigree is evident. Having successfully navigated a 20+ year career spanning marketing services across the full B2C and B2B spectrum, the effusive father of two has worked for such notable IT/tech brands as Samsung, Belkin and Optus in senior management roles encapsulating marketing and sales.   Well-known in the industry, Sparks’ move to the agency world comes after such notable career achievements as launching 3D and Smart TV for Samsung and taking the brand to No. 1 in Australia for several TV segments. Other achievements included moving Optus into the dominant player for Satellite Telephony for Australia, as well as achieving No. 1 for Belkin’s mobile accessories in Australia.   When asked how he would describe his vision for the new company, Sparks commented:   “For me, it is all about satisfaction from a job well done. I was surprised to find so many small business customers that had been given recommendations by an agency for a solution or campaign that in the end delivered next to nothing. We are looking at long term growth and profitability for our customers – not just a few hits on a website. I can’t tell you how truly satisfying it is when a business you’ve been working with starts to achieve success,” he said.   Having grown up in a small town just outside of Tamworth, Sparks appreciates the plight of ‘challengers’ and is unashamedly direct in his interactions with clients.   “While I’ve been fortunate to have travelled the world and worked for some fantastic brands, I am still a country boy at heart. I think this has informed my no-nonsense approach and a preference to communicate on a level that de-mystifies the marketing process and helps our clients make smarter and more informed decisions,” added Sparks.   Uproar has also announced several foundation clients including Huepoint (commercial interiors), Louise Greco (fashion designer) and Impact (conveyancing) to name a few.  Brendan’s Career At a Glance   2014 - 2017: Optus - Marketing Director 2011 – 2014: Belkin – Head of ANZ Marketing 2008 – 2011: Samsung – TV Product Marketing Manager 2007 – 2008: Fuji Xerox Printers - APAC Marketing Manager 2002 – 2007: Canon - Group Marketing Manager 2000 – 2002: Konica Minolta - Trade Marketing Exec   For further information or to speak with Brendan, please contact:   Phillip Anderson Closer Communications 0481 866 Nominate a deserving AusMumpreneur and show your support for Australian mums in business 2017-06-22T02:00:12Z nominate-a-deserving-ausmumpreneur-and-show-your-support-for-australian-mums-in-business The AusMumpreneur Conference and AusMumpreneur Awards are all about supporting Australian mums in business. This event provides a unique opportunity for women from all over Australia to come together to gain new skills, promote their business, connect with fellow mums in business, learn from leading business experts and celebrate the success of the best and brightest in the industry. Proudly presented by AusMumpreneur and The Women’s Business School, the AusMumpreneur Awards recognise the best and brightest in the Australian mumpreneur industry. The categories that will be judged are: AusMumpreneur of the Year Rising Star AusMumpreneur of the Year Emerging AusMumpreneur of the Year Regional Business Award Product Innovation Award Digital Innovation Award Sustainability Award Business Excellence Award AusMumpreneur Network Excellence Award Women’s Business School Excellence Award Global Brand Award Big Idea Award Making A Difference Award Retail Business Award Service Business Award Handmade Business Award The People's Choice Awards: Influencer Award Customer Service Award Making a Difference Award (Business) Making a Difference Award (Non-profit) Business owners or those who wish to nominate a mumpreneur, can go to: Nominations close on Friday the 30th of June 2017. Media Contact: Candice Meisels 0481 369 484 Dell Boomi’s Latest Release Builds on Cloud Integration Platform to Drive Digitally Connected Experiences with Customers, Partners and Suppliers 2017-06-21T04:31:56Z dell-boomi-s-latest-release-builds-on-cloud-integration-platform-to-drive-digitally-connected-experiences-with-customers-partners-and-suppliers ROUND ROCK, Texas, June 20, 2017 – Dell Boomi™ (Boomi) announced the availability of the Spring 2017 release of the industry’s most robust and comprehensive cloud-native, enterprise integration platform to move, manage, govern and orchestrate data across hybrid IT architectures. The latest release enables Boomi customers to more efficiently connect everything and enable everywhere, with new, no code application integration accelerators, new features to fortify DevOps at enterprise scale, and improve data governance and security. “Today’s enterprise organization needs to create digitally connected experiences with customers, partners, and suppliers in order to stay ahead of the competition and remain relevant,” said Chris McNabb, CEO of Boomi. “Integration teams are under ever increasing pressure to make this happen at an accelerated pace. With this release, our platform provides organizations with the industry’s most comprehensive and robust integration foundation for rapidly building a digital business that’s smarter, better and faster.” Boomi’s Spring 2017 release includes more than 150 features that have been added to the market-leading Boomi integration platform as a service (iPaaS) over several months and are now generally available. Highlights include the following. Low and No Code Integration Accelerators Boomi accelerates implementations by providing a drag-and-drop data integration and application development environment, pre-built tools and reusable components, including: Workflow Automation - In March 2017, Boomi acquired ManyWho, a low-code development platform for building and deploying workflow applications, making Boomi the most comprehensive cloud-native integration and application development platform to accelerate digital transformation. The latest release allows an application developer to easily invoke a Boomi integration process within a workflow. No Code, Pre-built Integration Templates - Boomi offers citizen integrator support with 12 additional processes for the Boomi Process Library. The Boomi Process Library provides proven examples created by Boomi experts that any Boomi user can choose as a starting point to build their integration. Support for PaaS Integration - Boomi easily integrates with leading PaaS vendors and provides comprehensive support for PaaS solution integration. This release offers new connectors for Azure, AWS and Google. B2B Trading Partner Common Components - Three new types of EDI components provide increased reusability of common data among Trading Partners. Re-using common components increases flexibility, reduces duplication and simplifies updates. This saves time and development effort, especially for organizations with varied businesses, organizations growing through acquisition, as well as conglomerates and organizations with semi-autonomous business units. Fortified DevOps Features DevOps teams are looking for the ability to simplify and automate the delivery and deployment of applications and integrations, allowing organizations to focus more of their resources on innovation. Boomi’s fortified DevOps features provide new, robust enterprise capabilities, while reducing the complexity associated with IT operations, including: Docker Container Deployment - Easily create pre-configured containers. Docker containers simplify and provide flexibility to spin up and down instances of Boomi with pre-defined configurations to increase developer productivity and speed up application integration. Programmatic Onboarding for Trading Partners - Simplifies and speeds up onboarding, dramatically reducing the time required from weeks and days to hours and making the setup error-free. Data Stewardship Independence - Four new platform Quarantine API endpoints enable resolution actions outside of Boomi Master Data Management (MDM). This means data stewards can work in other applications, including cloud applications like Slack, to streamline governance tasks and approvals. Dynamic Integration Processes - With Boomi’s Process Route Shape feature, users can break down multi-step processes into smaller, independent functional groups and dynamically execute sub-processes. This independence between the main process, sub-process, and routing rules enables reusability of repeated logic and actions, and facilitates seamlessly updating and testing integrations. Data Governance and Security Organizations need technologies that provide ease of use to accelerate digital initiatives, while offering appropriate controls for the business units they support. Customers need to enforce the right data governance and security models that ensure compliance with business policies, contracts and regulations. Boomi’s latest release includes: Automated Data Governance - Data source rankings ensure that each Boomi MDM golden record is from the most trusted source system and propagated across all systems. Data stewards can easily enforce governance policies with automatic updates to all golden records when the data model and associated business rules are changed. Identity Management - With Boomi API Management developers can now leverage third party Authentication Sources to support OAuth 2.0 and SAML authentication use cases. API Policy Management - With an unlimited number of API calls, an organization can be vulnerable to Denial of Service (DoS) attacks and potentially overwhelm or tax the infrastructure. Boomi API Management allows for the configuration of policies to define a Contract. These Contracts can be coupled with entitlement tiers (i.e. Gold, Silver, or Bronze) as a mechanism for API providers to define expected service levels across their customer base. Additionally, with Quota, Rate Limit and Throttling functionality, the API Provider can limit the number of API calls for a specific time period. To learn more about the Boomi Spring release or see a demonstration, please visit: About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,800 organizations of all sizes use the Boomi platform to run smarter, faster, and better. Boomi also helps customers drastically reduce implementation times over traditional integration, MDM, API management and workflow automation solutions. Visit for more information. © 2017 Boomi Inc. Dell, Dell Boomi, ManyWho, and Boomi iPaaS are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. # # # OZ Cleaning Solution Announced Carpet Cleaning Service in Melbourne, Australia 2017-06-16T08:26:47Z oz-cleaning-solution-announced-carpet-cleaning-service-in-melbourne-australia OZ Carpet Cleaning is a renowned carpet cleaning company in Melbourne, Australia that offers a wide range of top quality carpet cleaning services to home as well as industry owners. Their Eco-friendly cleaning approach is not only safe for the environment, but also for your family. In order to fulfill all your carpet cleaning related needs, they make use of all latest equipment. Also, all their carpet cleaners are experienced professionals who have more than 10 years of experience in this field and provide the top class services to their customers in Melbourne. Recently, one of the spokesperson of the company made an announcement about their special offer. The OZ Carpet Cleaning is now providing a special offer on carpet steam cleaning. You can now get carpet steam cleaning of 3 rooms and hallway done in just $66. As per the announcement this is an exciting offer on carpet cleaning to get carpet cleaning done in Melbourne. Also, the company guarantees 100% satisfaction to their clients with their service. “In order to get all the allergens out of your carpet, OZ Carpet Cleaning makes use of an in-depth method of completely drying out the carpet to avoid future infestations. We strive to satisfy our customers by thoroughly removing animal hair, dirt and other stains from their carpet. We, OZ Cleaning Solutions, use special steam cleaning techniques so that all carpet related concerns of our customers are solved and the carpet looks new and smells great. “, shared the spokesperson of the company. This leading carpet cleaning company offers a wide range of other services that include: ·         Duct cleaning ·         Tile and grout cleaning ·         Leather cleaning ·         Upholstery cleaning ·         Commercial carpet cleaning ·         Car interior cleaning ·         Rug cleaning ·         Mattress cleaning ·         Curtains cleaning ·         Domestic cleaning ·         Flood damage restoration ·         End of lease cleaning and ·         Commercial cleaning To know more about their carpet cleaning offers, please visit: About OZ Carpet CleaningOZ Carpet Cleaning is a familiar name in the carpet cleaning industry in Australia. All their cleaners are qualified as well as experienced enough to fulfill all the needs of their clients. They specialize in both, office and domestic mattress, rug, upholstery, carpet and end of lease. They are a proud provider of efficient and quality cleaning services across Melbourne area. They believe in customer satisfaction and genuinely care about the health and protection of their clients. All their cleaning services are offered at a cost-effective price and all their services are of high quality to meet the needs of any business or home. You can also give them a call at the number 0433 013 095 or send an email with your needs to Beware of headlines promising lower electricity prices 2017-06-15T03:11:41Z beware-of-headlines-promising-lower-electricity-prices-1 Since the Finkel review was released late last week, there have been headlines stating that electricity prices would fall if the recommendations of the review were adopted.   Here’s a warning: These headlines are misleading.   While I am not in disagreement with the review or the recommendations put forward, what I take issue with is how they are falsely being framed and fed into mainstream media.   Based on my extensive knowledge of the electricity industry, a more accurate headline should be:  “Despite Finkel’s recommendations, prices will still rise for most”.   The review actually states that relative to ‘Business as Usual’ (the ongoing and unchanging state of the energy market operating within the present policy vacuum), wholesale electricity prices can somewhat improve from a forecasted ‘worst case scenario’, provided Finkel’s recommendations are adopted.   But here’s the catch: prices for most will not be lower than what we’ve seen to date. Because despite Finkel’s recommended solutions, we’re continuing to operate within the existing policy vacuum, which is pushing prices up.   Additionally, many businesses and residential users have not yet felt the full impact of the increases we have had over the last 12-18 months in the wholesale market. These increases will filter through over the next year or so as larger businesses re-contract and as retailers adjust their pricing for their other customers.   Some of this we are already starting to see with retailers announcing significant increases in pricing for residential users and small businesses from 1 July 2017. Ouch.   In short, for most us, prices are likely to go up before we experience any relief produced from Dr Finkel’s recommendations. ends * Rod Boyte is the founder and a director of Smart Power Ltd. Rod is an independent energy management solutions specialist who has helped hundreds of organisations across Australia and New Zealand rethink the way they purchase and manage energy to achieve greater levels of sustainability and operational excellence. Rod has been a member of the Energy Management Association of New Zealand (EMANZ) since 1995 and served on the EMANZ board from 1998 to 2002 (Vice Chairman in 2002). Over the past six years Rod has represented consumers at all levels by sitting on various groups including the Frequency Standard Working Group, Policy Procurement Working Group and the Metering and Reconciliation Working Group.  Rod is a frequent guest speaker at key industry conferences and events providing insights and predictions into current and future issues. His most recent engagement was in May at Vic Water's 2017 Future State of Electricity conference. With 25 years in the energy management field, Rod Boyte is deemed to be one of the most experienced energy management executives in Australia. enquiries: Rod Boyte can be contacted on 0420 266 866. Wendy McWilliams, WMC Public Relations, T: 03 9803 2588 / 0421 364 664 E: Peel St Market Tamworth 2017-06-10T12:36:39Z peel-st-market-tamworth Peel St Market - Tamworth Tee Sheridan did her first market at the lovely Peel St Market in Tamworth NSW.  There was so much interest.  She took extra brochures and ran out!  That is always a good sign.  The people of Tamworth loved our unique hand made personalised gifts and wanted to know how it was done etc.  Fortunately, we are a regular fixture at the Peel Street Market.  Tee Sheridan is also happy to do in home parties, which means you get to view our range of products in the privacy of your own home.  We call them Photo Parties, so all you need to do is bring along your favourite photo, (either on your phone or you can email the photo to  You just need to get a few friends together, have a nice cup of tea and Tee will come to you.  You can contact Tee directly on 0403 184 784.  She is taking christmas orders up until tomorrow Monday 18th December, so if you are looking for unique christmas gifts that will how the WOW impact on christmas day, and you are in the Tamworth area please call Tee! LogMeIn makes digital customer service smarter; takes aim at CRM market with introduction of Bold360 2017-06-09T00:00:00Z logmein-makes-digital-customer-service-smarter-takes-aim-at-crm-market-with-introduction-of-bold360 SYDNEY, AUSTRALIA – 9 June 2017 – LogMeIn, Inc. (NASDAQ:LOGM) today introduced Bold360, an intelligent customer engagement platform that provides a modern, flexible way for companies to interact with customers and get a real-time 360-degree view of all touchpoints and contextual data in a single solution.  Through a powerful combination of popular digital engagement channels, support tools, and a unified interface, Bold360 is taking on the traditional customer service market by bridging the gap between the customer and vital business information; helping companies deliver the immediate and personalised experience today’s consumers expect.   “The rise of digital, artificial intelligence and mobile-first lifestyles has changed how customers want to interact with their favourite brands,” said Mary Wardley, Program Vice President, Loyalty and Customer Care, IDC.  “As a result, companies need to rethink how they approach customer service to stay competitive.  Offering a variety of engagement channels is just the beginning.  The experience – whether automated or agent-assisted – needs to be seamless and the information contextual, to deliver the type of experience that will create long-term brand loyalty.”   According to a recent report from Gartner entitled The Eight Building Blocks of CRM: Data and Information (July 2016), there are a handful of key challenges when it comes to an organisation’s CRM strategy.  Specifically, they cite that “creating, maintaining and leveraging a single view of the customer is hard to achieve internally and the required capabilities are not provided by many CRM vendors. Many solutions fail to consider the myriad of channels used by customers to interact with organisations”.   Legacy customer service and CRM systems house only a small portion of customer data across various disparate systems, making it hard for companies to ever get a full picture of their customers.  Bold360 is addressing this challenge by combining the rich customer profiles and actionable data agents need with the fast, frictionless service customers have come to expect.  Intelligent automation also empowers customers with self-service tools, thereby eliminating routine tasks from the agent workflow to improve contact centre efficiencies and deliver the type of customer experiences that build loyalty.   “The future of customer service lies in being able to create a truly exceptional and meaningful experience for customers”, said Michael Blaine, Senior Director, Customer Service at VF Corporation.  “Utilising technology to understand your customers while providing easily accessible and real-time information to your agents can help deliver a truly unique and personalised experience.  Bold360 is an exciting first step toward this vision and we are excited to see where LogMeIn takes it in the future.”   With today’s release Bold360 includes: An intuitive interface - Empowers agents with the information needed to resolve issues quickly by consolidating data from different systems and presenting a unified view of all customer interactions. Agents can work across different channels while seeing a complete history of all interactions for the customer they are assisting.   No code integrations – Easily integrate popular business systems including Salesforce and Zendesk, to provide that information directly into the Bold360 agent interface, without needing to toggle between applications. World-class omni-channel engagement – Seamlessly engage with customers across a variety of channels including live chat, Facebook Messenger, email and more.  Bold360 offers the right engagement for the level of support needed without clunky handoffs and preserves the context of conversations across channels to help agents address issues quickly.  Intelligent automation -- Helps agents respond to commonly asked questions with the ability to create, curate and manage answers.  The system gets smarter over time and can be applied to self-service interactions or to inform agents in an assisted interaction.  Remote support – With features including remote control, file transfer and co-browsing, agents can seamlessly escalate visitors to remote support all in one interface to drive efficiency and quickly resolve customer issues.  “There is a significant white space when it comes to engagement capabilities of traditional CRM tools,” said Paddy Srinivasan, General Manager, Customer Engagement and Support Solutions.  “As customer expectations change, the old way of managing customer interactions will no longer suffice.  Bold360 not only helps businesses interact with their customers, but also builds intelligent & actionable profiles that help brands offer the right recommendation at the right time based on all the information about that customer – not just a small subset based on past interactions.  As Bold360 continues to evolve and capabilities expand, those customer profiles will continue to get richer and will serve as an essential tool for customer service organisations everywhere.”  Pricing and availability Bold360 is available today.  Pricing depends on deployment size and use case.  Additional resources: Website Blog: Introducing Bold360: Making Digital Customer Service Smarter Demo Video ###  LogMeIn’s customer engagement & support portfolio LogMeIn delivers industry leading solutions designed to empower knowledge workers to deliver more human, personalised and intelligent customer engagement and support across all digital channels and devices that drives increased satisfaction, engagement and productivity.  More than 50,000 companies rely on LogMeIn’s customer engagement portfolio to support 200 million customer interactions every year.  About LogMeIn, Inc. LogMeIn, Inc. (NASDAQ:LOGM) simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations in North America, Europe, Asia and Australia.  Media contacts Amanda Conroy / India Bednall Espresso Communications on behalf of LogMeIn P: +61 28016 2200 E: Evocities - debunking the myths about regional city living 2017-06-01T00:00:02Z evocities-debunking-the-myths-about-regional-city-living Generous community spirit, a rich cultural life, an abundance of career opportunities and access to state-of-the-art services are just a few of the many advantages NSW regional Evocities - Albury, Armidale, Bathurst, Dubbo, Tamworth and Wagga Wagga - have to offer. Just ask Evocity relocator, Tracy and Peter Nugent who, only last year, moved from their Stanhope Gardens home in Sydney to the NSW North West city of Tamworth. “We haven’t looked back,” said Tracy. “Tamworth has everything we need for our lifestyle and more. It’s both big enough and small enough for us and we’ve been welcomed into the community with open arms.” After deciding they needed a city change, Tracy and Peter started looking for a place that could offer them rewarding career opportunities, a relaxed lifestyle as well as access to all the modern conveniences and services they were accustomed to in Sydney. “For us, work was definitely an important factor. We wanted to make sure that if we moved, we still had rewarding jobs to go to each day,” said Tracy. Fortunately, it didn’t take long before the perfect opportunity came up and Peter was able to take on a position in Tamworth that was of the same stature and remuneration as his role in Sydney. Tracy beamed: “The move has been great for us. Peter was basically able to transfer to Tamworth so we haven’t experienced much of a change in income but we have enjoyed a significant decrease in our cost of living, not to mention we have found all this time to do the things we enjoy.” With a background in office administration and work, health, and safety it didn’t take long before Tracy was also able to secure a position in Tamworth, just around the corner from her husband’s work in fact. “It’s so nice, we get to catch up for lunch once a week,” she says. “We would never have been able to do that in Sydney.” Since their children and families are still in Sydney being able to get back easily was another important factor for the Nugents when deciding to relocate. “In Sydney, even though our children and families are both there, it was always hard to make time to see each other. Since we’ve moved to Tamworth we see each other almost as often because we have time to make time and travel is not an issue. It’s an easy drive and with daily flights of only an hour each way we can be down and back in a day if we need to,” said Tracy. Having access to high-quality health services, including a state-of-the-art hospital; museums, galleries and world-class events was just the icing on the cake for Tracy and Peter when they moved to Tamworth. “It wasn’t a big culture shock at all. The community is so wonderful, there is always something to do, or something see. There is a real rural atmosphere, but a cosmopolitan feeling, we’ve absolutely got the best of both worlds here.” As one of the six largest regional centres in NSW, Tamworth is a dynamic and progressive city boasting lifestyle, education, and employment that are the envy of many metropolitan cities. Evocities spokesperson, Councillor Kevin Mack said: “It’s great to see people like the Nugent’s bringing their skills to regional areas and making the most of the opportunities Evocity living has to offer.” “With a median house price under $310,000, key employment and business opportunities, Tamworth, like our other Evocities, boasts quality lifestyles, affordable housing, diverse employment and tertiary education opportunities, unique shopping, leisure and dining offerings, and access to high-quality schools and health services. What more could you want?” Since the campaign’s launch in 2010, Evocities has attracted more than 469,140 visits to and more than 1.8 million visits to and had over 2,900 households relocate to the Evocities. Further information about the Evocities campaign can be found at To view career opportunities available across the Evocities visit Note to editor: For Evocity relocator stories please contact Sara Crowe, C7EVEN Communications on 02 6766 4513/ 0438 197 559