The PRWIRE Press Releases https:// 2019-06-21T03:55:18Z Parents’ digital addiction the inspiration behind new children’s book and thought-busting Superhero! 2019-06-21T03:55:18Z parents-digital-addiction-the-inspiration-behind-new-children-s-book-and-thought-busting-superhero Sydney, Australia, 21st June 2019 –  Mother of two Michelle Lowbeer today announced that her children’s book I Am Important!,  featuring Hairy Thought-Buster (a Superhero for young minds), will be launching on crowdfunding platform Kickstarter on 22nd August.The book was written to help children learn the truth of their being - that they are important – even if their parents are sometimes busy or distracted.   The book follows on from research by Asurion[i] that the average person checks their phone 80 times a day, and research by AVG Technologies[ii] that nearly one third of children feel unimportant when their parents are using smartphones.“Children’s negative thoughts – if left unchallenged – can turn into negative beliefs that can limit a child for the rest of their lives,” Ms Lowbeer said.  “So I wrote a children’s book about it, because I know that children learn through the power of story.” In I Am Important!  the main character Katie concludes she’s not important, because her parents are often busy and distracted by their digital devices.  Then Katie meets Hairy Thought-Buster – a lovable, humorous and hairy Superhero – who busts her negative thought with his magic popper and replaces it with the more empowering thought “I am important!”.  He explains to Katie that the conclusion she reached was normal, but gives Katie an alternative reason as to why her parents were not being attentive to her.Ms Lowbeer says that her book I am Important! was not written not to judge or shame parents (as she also admits to checking her own phone more often than completely necessary!), but to help them become aware of the issue, and to communicate with their children that they matter.  The book contains questions that can be used as the basis for a family discussion.  Ms Lowbeer was inspired to write the book after listening to audio parenting program Parenting the Lefkoe Way, in which she learned that children are always concluding things about themselves based on their interactions with their parents.  “I wondered whether perhaps there might be a whole generation of children growing up with the belief ‘I’m not important’,” Ms Lowbeer said, “as we are now living in an age where digital addiction is the norm.” Parenting educator Shelley Lefkoe (founder of Parenting the Lefkoe Way) concurred.  “I love this book,” Ms Lefkoe said. “It lets parents know that their actions have consequences in a respectful and loving way. This book is a must read with your child.” Ms Lowbeer came up with the character Hairy Thought-Buster after brainstorming for a name that sounded like Cinderella’s Fairy Godmother.  Since his creation, Ms Lowbeer says, Hairy Thought-Buster has taken on a life of his own. He is second cousins with the tooth fairy, and in his spare time likes rolling around in bubble wrap. Ms Lowbeer is aiming to raise at least $6,000 AUD on Kickstarter, to fund the first production run of I Am Important!.  During the Kickstarter campaign (from 22/8 – 19/09) a hardcover copy of the book will be available for pre-order at a cost of $20.   To register your interest and to be eligible for an earlybird discount visit   Ms Lowbeer is also available for author talks and thought-busting workshops for children in Sydney’s north shore or by Skype.  Contact for further details.  Hairy Thought-Buster was busy busting children’s negative thoughts in Greenland, and was not available for comment. [i] [ii]   Making Sense Of The Child Dental Benefits Schedule 2019-06-21T01:48:11Z making-sense-of-the-child-dental-benefits-schedule You may have seen some Newcastle dentists recently advertise up to $1000 in free dental treatments for children.  It’s part of an initiative by the Australian Government that is delivered through Medicare called the Child Dental Benefits Schedule (CDBS). The scheme is aimed at families who are already receiving other benefits, such as Family Tax Benefit A payments. At the Good Dentist, we believe this scheme is vitally important to ensure that children attend the dentist regularly. However, not all dentists provide services under the scheme so make sure you check with the dentist before you book your appointment. Who is eligible? There are about 3 million children in Australia that are eligible under the CDBS. The schedule covers part or the full cost of some dental services for children aged 2 to 17 years old that are eligible for Medicare. You or your child must also receive at least one of the following benefits for at least 1 day of the calendar year: Family Tax Benefit Part A Parenting Payment Double Orphan Pension ABSTUDY Carer Payment Disability Support Pension Special Benefit Youth Allowance Or receive assistance under: the Veterans Children Education Scheme the Military Rehabilitation and Compensation Act Education and Training Scheme If you are not sure whether your child is eligible, just get in contact with us on 4929 6007 and we can reach out to Medicare to confirm this for you and make your child a suitable appointment that suits your schedule. Accessing dental services under the Schedule It's best before we proceed with the treatment that you ask any questions you have about treatment costs or any restrictions on the dental items. When the treatment has been completed on the day, our receptionist will process your claim through Medicare, stress and hassle free. Dental services available at The Good Dentist that are covered by Medicare under the Child Dental Benefits Schedule include: Examinations X-Rays Cleaning Fissure sealing Fillings Root Canal Therapy Teeth extractions Visit the Australian Government’s Human Services website for more information on the Child Dental Benefits Schedule. Entertainer, James Bustar, Shows Juggling is Good for the Brain and Heart 2019-06-21T01:18:04Z entertainer-james-bustar-shows-juggling-is-good-for-the-brain-and-heart Australian entertainer, James Bustar, is leading the crusade as Australia’s funniest juggler. Bustar began juggling at age 11, and was juggling almost 24 hours a day; he now takes his comedic and skilful routine to arenas and corporate events all over the country.  “It’s actually a surprisingly decent workout. Juggling burns roughly 280 calories per hour, and the average gym session burns about 300.” According to neuroscientists and physiologists, completing regular juggling exercises can improve both physical and mental health. In an Oxford University study published in Nature Neuroscience, participants who practiced a daily juggling routine were shown to gain a 5% increase in cerebral 'white matter' as seen on an MRI. That reinforced the findings of previous studies, which showed similar boosts in grey matter. The areas of the brain impacted by juggling include those dedicated to spatial calculation and awareness — in other words, the better you are at juggling, the better you will be at hand-eye coordination. In turn, hand-eye coordination has flow-on effects to social communication skills, reading, writing, and mathematics, according to research from Indiana University and the University of Leeds. In an era of tablet computers and virtual reality goggles, a juggling kit seems decidedly low-tech. “I believe juggling is something everyone should be able to do. Well, maybe not everyone. I don’t want to talk myself out of a job. But there are so many different benefits to it: in motor skills, physical health, focus, problem-solving ability.” Bustar believes that juggling should be encouraged in young people, and should even be taught at school. “It’s never too early or late to start learning. The important thing is to practice, practice, practice.” The world-renowned juggling-funny-man has also produced an in-depth instructional DVD titled “The Art of Throwing Up,” which teaches how to juggle up to five balls. The DVD is available from Media Release Ends 15 minute coffee breaks are costing Australian businesses 2019-06-17T23:36:19Z 15-minute-coffee-breaks-are-costing-australian-businesses How much are coffee breaks costing your business? Media Release - 18 June 2019 JURA Australia reveals innocent 15 minute coffee breaks are costing Australian businesses much more money and time than they may realise. On average, according to JURA’s ‘Best Coffee Machines For Office’ Calculators, coffee breaks are costing businesses with 10 employees over $10,000 and 270 hours in lost time every year. Investing in a JURA coffee machine for your office space will increase productivity as it will minimise trips outside the office and is proven to boost employee morale. George Liakatos, General Manager of JURA Australia says, “Productivity is key in business. Employees need to feel empowered and committed to the overall mission and goals in order to be productive during their working hours. JURA fully automatic coffee machines are the ultimate workplace perk that cuts costs, saves time and delivers big for Australian businesses. Our range of professional machines increase employee morale and productivity all while saving precious company money. It’s a win-win for both employer and employee.” While the small company statistics may be scary – for larger companies with 50 employees, coffee breaks can cost the business an average of $46,000 and 1,350 hours in lost time each year! In this case, the cost of a JURA coffee machine would pay for itself within only two months of use. The average coffee break in Australian workplaces is 15 minutes, but offices with a coffee machine can get back that valuable work time. A JURA coffee machine for your office is a cost-effective approach that guarantees barista quality coffee at the touch of a button, as the machines use freshly ground beans, not capsuled pods. What is the JURA difference? All machines use beans, not pods (tastes like barista quality and great option for sustainably conscious businesses) The JURA J.O.E app allows users to create a coffee profile for each user down to the grind, amount of milk and type of coffee (save even more time as employees can save their own personal drink settings!) Save money, calculate how much here: Simply press a profile and the machine will start making the personalised coffee (at the touch of a button) Easy to clean, simply plug in, add the cleaning solution and the job is done (no maintenance worries!) All in the one unit (except the milk container) The best office coffee machines: JURA WE8: 30 cups per day Featuring a wide choice of speciality coffees, the WE8 is equipped with a 3L water tank, a bean container for 500g of coffee beans and a grounds container with the capacity of 25 portions. The One-Touch function creates trend specialities like latte macchiato, flat white or cappuccino very simply at the touch of a button. The modern TFT display make operation incredibly simple even for inexperienced users. RRP $2,690. JURA X8: 80 cups per day The X8 is incredibly versatile: it can prepare the full range of speciality coffees finished with milk and milk foam as well as black coffees and the classic pot of coffee. For tea lovers, it also prepares hot water at different temperature levels. With its solid, height-adjustable dual spout, it can create a speciality coffee – or even two beverages simultaneously – and dispense them into the cups or glasses, at the touch of a button. RRP $3,949. *All calculations are general in nature and based on prices and offerings of JURA professional coffee machines. To discuss your exact needs and deals contact JURA or your local distributor. About JURA: JURA’s products stand for innovation, ease of use and sustainability. JURA believe in the perfect cup of coffee, using fresh beans, freshly ground and extracted at the touch of a button. The product range includes both machines for domestic use and professional models for the office and food service industry. In recent years the long-established Swiss brand has grown to become a global player, operating in around 50 countries. For more information, hi-res imagery or to trial a JURA coffee machine, please contact 360 PR: Rachel King – 02 9571 4448 – Level Lemonade Now Available Nationally 2019-06-17T22:56:06Z level-lemonade-now-available-nationally Level Lemonade, the new “better for you” soft-drink range taking lemonade to a new level, is now available nationally at Caltex in three flavours; Original Lemon, Lemon&Orange and Lemon&Pineapple. In one single 300ml bottle, Level Lemonade contains the highest amount of magnesium found in any other drink on the market and also includes 100% of your daily intake of Vitamin C, while also being low in sugar. Based on the latest nutritional recommendations, Level Lemonade shows you how delicious a soft drink can be while also being ‘better-for-you’. One of Australia’s leading Dietitians and Nutritionists, Rebecca Gawthorne says, “Australians are becoming increasingly health conscious and seeking healthier alternatives to high sugar foods and beverages, including soft drink. I’m excited that Level Lemonade is now available nationally, as it gives Aussies the opportunity to choose a better drink option that tastes delicious and fits in with their healthy lifestyle.” “As well as being low in sugar, Level Lemonade contains Magnesium and Vitamin C. Magnesium is needed by our bodies to generate energy, make new proteins and helps keep our muscles and nerves healthy. Vitamin C helps protect our bodies cells from damage and is important for our skin, bones, connective tissue and immune system,” adds Rebecca. Level Beverages, the creators behind the new range, is excited to expand their existing range of “better for you” drink brands, which already consists of 28 BLACK natural energy drink and AriZona Iced Tea. Australia is the first country in the world to receive this truly innovative soft-drink range, with other Asia Pacific markets to follow. Managing Director of Level Beverages since 2013, Chrish Graebner, says, “We are very proud – after many years of research and development – to launch what we believe truly to be the next generation of soft-drinks. Looking for a healthful carbonated beverage is a major global consumer trend.” Level Lemonade is a premium soft drink and is ideal for anyone, the soft drink lover, for the sport and fitness fanatic, health conscious or maybe even for those in need of a hangover preventative to take as your last drink of the night. There’s a time and a place for everyone! Key differences between Level Lemonade and other soft drinks on the market include: High in Magnesium – with 160 mg per bottle Level Lemonade contains the highest amount of magnesium found in any other drink. Low Sugar – Level Lemonade is 97.5% sugar free. High in Vitamin C – The tangy drink will provide the 100% recommended daily intake of Vitamin C! High in Fizz – Level Lemonade has been carefully designed for consumers who like carbonated soft drinks, but are looking for a healthier alternative. “With kombucha being a popular choice for consumers of late, I am convinced that there are many people out there looking for a healthier, refreshing alternative who do not like the taste proposition of a fermented drink,” says Chrish. Level Lemonade is available now at Caltex nationally for RRP $3.85, selected Ezy Marts, a growing number of other fine retailers or online: @levellemonade #levellemonade For further information, images or product samples please contact: Rachel King @ 360 PR: or (02) 9571 4448 COCOBARE BABY NATURALLY CARES FOR LITTLE ONES 2019-06-13T23:55:53Z cocobare-baby-naturally-cares-for-little-ones From a brand that naturally cares for little ones, CocoBare Baby, has released a new 300ml range, exclusive to Woolworths, that uses only carefully selected and natural ingredients. Loaded with coconut oil, CocoBare Baby’s formulations will keep baby’s sensitive skin hydrated, moisturised and also help to kill of harmful pathogens during the important first years of their life.   CocoBare Baby is MIT, paraben and palm oil free, and uses only the purest organic essential oils and the healing effects of Coconut oil that will care for a babies skin in the most natural way.   While many baby products contain synthetic ingredients that are designed to heal external tissue, the Coconut oil in CocoBare Baby is designed to penetrate deeper, making it a nourishing, gentle moisturiser. Coconut oil also assists with eczema, nappy rash and dry scalp, and is naturally helpful in protecting the skin from potential pathogens (bacteria) and killing microorganisms.   “A baby’s skin is incredibly delicate, and is actually 20 to 30% thinner than adult’s skin, so it’s vital that only products that are free from harmful chemicals are used,” says Jeff Sher, Director of Healthy Generation, the creators of CocoBare Baby.   “Products with synthetic ingredients can cause skin irritation and rashes, which is why we’re passionate about creating products that are completely natural. Not only is the CocoBare Baby range safe for use on a baby’s skin, but it is also safe for the planet.”   Exclusive to Woolworths, the new 300ml range will consist of the CocoBare Baby Conditioner. Other items, also available at Woolworths and in various sizes, include a Baby Lotion containing Shea Butter and Chamomile; a Shampoo with Shea Butter and the essence of Calendula; and a 2-in-1 Shampoo and Body wash with hydrating Aloe Vera and Chamomile extract. There is also massage oil, bottom balm, and a lotion to keep baby nourished from head to toe.   Further information on the range can be found at Follow CocoBare Baby on Instagram @cocobarebaby   INSPIRATION FOR KIDS WORLDWIDE 2019-06-13T08:41:59Z inspiration-for-kids-worldwide To inspire kids worldwide to believe in their dreams, eco-friendly children's books publisher, blOOturtle Publishing, launches a "Flight Challenge" around the children’s book Willow Willpower at the end of May. The bookbased doll, Willow, is to be flown with the help of female pilots from Europe to the USA and back to her creator, Sarah Cannata, in Australia. In England, the Challenge starts with the young British pilot, Ellie Carter, who had the initial idea for this. In the meantime female pilots worldwide are called on to participate. Willow's experiences on every flight and in each country and city can be followed via blOOturtle's website and social media accounts. Paris, 13 June 2019 — The children's picture book, Willow Willpower, is all about believing in dreams and inspiring children to feel that they can achieve anything they truly put their mind to. Despite the fact that some female pilots have been world-famous since the early days of aviation, commercial aviation today is still very much a male dominated profession. At the end of 2018, the proportion of female pilots was a mere 5.18% worldwide (see BBC in November 2018) and the women’s share of new commercial airline licenses was below 3% at the beginning of 2019 (see iWOAW). In order to make it in this profession, a woman needs a strong belief in herself and her dreams. “The more we reiterate and highlight that anything is possible to kids at a young age, the more we inspire them to become whatever they want to be. Like Willow Willpower, we want kids to have big dreams. Ever since she can remember, Willow has dreamt of flying high in the sky. When Willow's mum takes her daughter to the local museum, Willow gets to know the aviation legend, Amelia Earhart. And that’s where the fun begins!”, said the Australian writer of Willow Willpower, Sarah Cannata. The message resonated with 16-year-old pilot Ellie Carter who made history in January this year when she became the youngest British pilot. "My father has written entire novels to strengthen my faith and encourage me to follow my dreams. I am very happy to promote Willow. We need books like that!“ says Ms Carter. A day after receiving her copy of Willow Willpower, she took the book in her "Taildragger" and posted her adventure on her Facebook page. But that was just the beginning - she then came up with a wonderful idea: to take a 'real' Willow onboard a flight with her and her colleagues! Nicola Ganaye, Creative Director of blOOturtle Publishing, was immediately excited about this idea, since this spirit is exactly what her publishing company stands for. "What could be more inspiring and motivating than witnessing the formation of a community of women pilots to fly Willow around the world on behalf of children?“ asks Mrs Ganaye. And author Sarah Cannata adds: ”Children cannot understand what they cannot see. So our women pilots will show that anything is achievable if someone truly believes in themselves, and with the little help from Willow Willpower.“ Eliane Schädler, a young illustrator from Switzerland, has created the look of Willow Willpower for the book - including her incomparably cheerful and curious gaze. Based on this image, belambolo - the maker of the doll - has crafted a one-of-akind Willow doll using only organic material. “The project is a wonderful challenge. Usually, I create Waldorf dolls but a ‘child’ who will fly around the world is a great idea that I needed to support,” explains Heike Gielen, the founder of belambolo. “It's fantastic to collaborate with an eco-friendly children’s book company and this wonderful story inspired me to give Willow a real body.” The Willow has just arrived at blOOturtle in Paris. blOOturtle will show Willow around the city first before embarking direct or with detours on her trip to Devon, UK, to officially launch the "Flight Challenge" with Ellie Carter. Will Willow find enough female pilots to fly high in the sky to Down Under?The challenge is on! If you want to join the challenge, contact Ms Ganaye via email to take Willow on your next flight! And please do spread the word: for the sake of all children, Willow needs all the support she can get! See our website for more information: About blOOblOOturtle Publishing is a young, eco-friendly children's book company. According to our slogan Thinking Kids, Thinking Planet! we combine fantastic and creative stories for kids with green, eco-friendly and hence, kid-friendly book production. We are involved in finding extraordinary stories that inspire and encourage kids while thinking of a healthy future for you and them. Visit our website to learn more about our concept and our planet focused trOOblOO publishing programs: Bethany Fisher Takes Out Top Gongs at What's On For Kids Awards 2019-06-12T14:26:00Z bethany-fisher-takes-out-top-gongs-at-what-s-on-for-kids-awards MELBOURNE - 13 JUNE 2019 - Prominent Australian children's entertainer, Bethany Fisher, has taken out two of the industry's most prestigious titles at the 2019 What's On 4 Kids Awards; showcasing her intergenerational popularity right across the country. Bethany was announced as the winner of the 'Best Kids Live Show' and the 'People's Choice for Kids Activity Industry Leader of the Year' at the What's on For Kids Awards gala dinner at Sheraton Grand Mirage on the Gold Coast on Saturday, 1 June 2019. The 2019 What’s On 4 Kids Awards - Recognising Excellence in Australian Kids Activity Industry event is Australia’s only industry event for the kids activity, family entertainment and party businesses. All nominations are judged by an independent panel with the ‘People’s Choice’ winners decided on community voting. Bethany says that she is honoured to have won and attributes her win to hard work and determination to succeed in an increasingly competitive entertainment industry. "I'm so fortunate to have a job that I Iove, and then to be recognised for all the effort put into choreographing, set design and video production. With every show we aim to make sure our fans are given an exceptional and entertaining performance each and every time." "I am so thankful to all my fans for their support and for placing their votes. There is such variety in children's activity and entertainment, so I feel so privileged that our fans have cast their votes to award us the People's Choice award."                                                                                             “I love what I do because I get to make kids smile. I think the world would be a better place if we could put the smiles on the faces of more people.” Elise Easdown founder of the What’s On 4 Kids Awards commented: “We feel very privileged to not only work with this industry but to also celebrate them with the What’s On 4 Kids Awards. Winning awards gives the industry recognition, increases team morale and workplace culture and leads to more family interest”. Bethany Fisher is one of Australia’s most popular children’s entertainers, performing her high energy, interactive, non-stop singing and dancing show across Australia to audiences of up to 60,000 people. Bethany performed It’s Time To Celebrate to open the 2019 What's On For Kids Awards along with her dancers, Mitchell Chapman and Brigitte Craig. Bethany will kick off her 'Christmas in July' tour across Melbourne next month performances will be held at Knox Community Arts Centre in Bayswater (7 July), MC Showroom in Prahran (14 July) and Romsey Mechanics Institute in Romsey (20 July). Tickets are just $12 and can be purchased via Keep up to date on Bethany’s social media accounts – Facebook and Instagram @bethanyfishermusic For more information on Bethany Fisher and upcoming performances, visit For more information about the What's On For Kids Awards, visit END   Editor's Note: High resolution images are available via this link:   Media Contact: Maria Crema, m: 0402 239 929 e: Bethany Fisher Bethany Fisher exudes enthusiasm, excitement and fun during each and every one of her performances, making her one of the most highly sought after children's performers in Australia. A combination of modern tunes, colourful, quality costuming, and polished choreography has seen Bethany catapult to fame and popularity in the live children's performance industry. Bethany's performances have intergenerational appeal which ensures her high energy and colourful shows entertain not only her young audience members, but also those who are young at heart. Bethany is the 2019 What's on For Kids Award winner for the 'Best Live Kids Show' and the 'People's Choice for Kids Activity Industry Leader of the Year'. She has performed at some of Australia's highlight events including, Carols in the Domain, The Ekka, Royal Children's Hospital Good Friday Appeal, Melbourne Day, St Kilda Festival, Summersault, Sunfest and many more. Leading Agent Adrian Wilson launches Ayre Real Estate 2019-06-06T01:34:33Z leading-agent-adrian-wilson-launches-ayre-real-estate Sydney City’s leading agent returns to Agency Adrian Wilson launches Ayre Real Estate – a new way of doing business in the apartment market Media Release - 6 June 2019 Multi-award winning Real Estate Agent and entrepreneur Adrian Wilson has today launched an innovative apartment focused agency, Ayre Real Estate. Situated on the ground floor of the exclusive Sheraton On The Park hotel, the new venture by Wilson is a strategic move to offer specialised services to the premium apartment market, an area which Wilson believes has significant opportunity for improvement in the level of service, quality of marketing and specialist advice for apartment owners in this growing segment. Adrian Wilson, Founder and Principal of Ayre Real Estate says, “Buying, selling, renting or investing in apartments requires a completely different strategy to typical houses. The common agency structure does not cater well enough for the differences in approach required in order to achieve the best results for these owners. Ayre was created to fill a significant service gap in the Sydney property market at a time when apartment living is in its prime.” Adrian plans to utilise his experience as well as learnings from an Executive MBA at UTS, consulting experience to several developers and a prior executive placement for an ASX listed property company, to propel the new agency's growth. Adrian is perhaps one of the most forward-thinking and well-rounded agents the industry. The former founder of Wilson Property Agents is no stranger to the apartment market or to launching a new agency in a softer market. Back in 2008, Wilson opened his first agency on Hyde Park which went from strength to strength and was twice named one of the fastest growing companies in Australia by BRW Fast 100 awards operating from two prominent offices in Sydney City Amongst other accolades, Wilson Property Agents was awarded two Agency of the Year REINSW Awards for Excellence as well as Boutique Independent Agency of the Year by the Real Estate Business Awards, plus they took out the REINSW Digital Marketing Award prior to acquiring another agency business and then successfully exiting the company via an off-market acquisition in 2014. “There is a significant number of brand-new apartment developments which have recently been completed, are in planning or nearing settlement. These developments, alongside existing residential buildings, tend to be located and offer an attractive lifestyle or investment, especially for downsizers wanting the convenience of inner-city living or a buzzing urban village. Sydney City apartments attract strong interest from owner occupiers, investors, renters and off-plan purchasers, which means the market is more resilient during softer periods due to continued demand across all market segments" said Wilson. "The market for high quality, well located prestige apartments continues to remain relatively strong despite general market conditions. We are very excited to be leading the charge on providing a higher level of service to this market segment and believe the future prospects for our clients in this market are extremely positive,” added Wilson. About Ayre Real Estate: Ayre Real Estate has been founded by multi-award winning Real Estate Agent, Adrian Wilson, a pioneer in the Sydney City apartment market with nearly 20 years’ experience and perhaps one of the most strategic thought leaders in the industry. The Sydney City apartment specialists, delivers apartment focused services that are smarter and simpler, yet deliver beyond expectations for both owners and landlords while elevating the lives of the clients and communities they work in. For further information, images or to request an interview with Adrian Wilson, please contact 360 PR: Rachel King | | 02 9571 4448 TOYS“R”US® AND BABIES“R”US® ARE BACK! 2019-06-04T22:12:42Z toys-r-us-and-babies-r-us-are-back 5 June, 2019                                      Tru Kids Inc, the US-based parent company of Toys“R”Us and Babies“R”Us, and Hobby Warehouse Pty Ltd in Australia today announced an exclusive licensing agreement which will see the Toys“R”Us and Babies“R”Us brands return to Australia and make their debut in New Zealand.   The new license agreement, effective today, includes rights for Hobby Warehouse to sell through the and websites for Australia and New Zealand including:   ·      Top toy and baby products from LEGO®, Disney (Marvel, Star Wars, Disney Pixar, Disney Princess & more), Funko, Mattel (Barbie®, Hot Wheels®, Fisher-Price®, Uno® & more), L.O.L. Surprise!, Hasbro (MY LITTLE PONY, NERF, MONOPOLY & more), Bandai, Spin Master (Meccano®, Air Hogs®, PAW Patrol®, Hatchimals® & more), PLAY-DOH, Thomas & Friends®, Monster Jam®, Lamaze, John Deere, Bruder, Carrera, Wilson, Britax, InfaSecure, and so much more.   ·      Consumer brands owned by Tru Kids including toy products such as Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium® and Just Like Home® as well as baby products like Koala Baby®, Koala Kids® and Koala Baby Boutique®.   Hobby Warehouse will initially launch Toys“R”Us and Babies“R”Us online in Australia and New Zealand in June this year, featuring a wide range of toys and baby products at competitive prices. Same day delivery will be available in metropolitan Melbourne in the short term, which will be expanded to other metropolitan areas in Australia and New Zealand in the medium term.   Hobby Warehouse aims to launch physical ‘experience centres’ for Toys“R”Us and Babies“R”Us beginning in 2020.   Hobby Warehouse Chief Executive, Louis Mittoni, said: “We are delighted to bring the much-loved brands of Toys“R”Us and Babies“R”Us back to Australia and to introduce them to New Zealand. We believe play is extremely important in the development and wellbeing of children and in their interaction with family and friends. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously.   “Our mission is to encourage children to engage with as many forms of play as we possibly can. Hobby Warehouse is a digital native with a keen understanding of how to accelerate and match the requirements of the modern shopper.”   Hobby Warehouse’s management team together with commercial advisor, Kevin Moore, negotiated with Tru Kids’ executives and advisors for the Australian and New Zealand licensing rights.   Moore said: “Previously, the Toys“R”Us and Babies“R”Us business model in Australia was focused primarily on large, physical retail stores which had high fixed costs and extended periods of relatively low sales due to seasonal factors.  Going forward, the business model for Australia and New Zealand will be online focused, with smaller and fewer physical ‘experience centres’ that allow children and their families and friends to see and touch our products.”   Tru Kids Executive Vice President of Global Licensing & General Counsel, James Young, said: “We are thrilled to partner with Hobby Warehouse to bring Toys“R”Us and Babies“R”Us back to Australia and to launch in New Zealand.  Louis Mittoni and his team have a strong digital vision and understand both the heritage of our iconic brands and how to evolve the shopping experience for the modern consumer. This is an exciting milestone for our company as we continue to grow Toys“R”Us and Babies“R”Us around the world.”   Tru Kids’ license partners currently operate over 700 Toys“R”Us and Babies”R”Us branded stores and ecommerce sites in more than 25 countries across Asia, Europe, Africa and the Middle East, with over US$3 billion of retail sales attributable to the brands in these regions in 2018.   Hobby Warehouse, which has a long and successful heritage selling online, will continue to market and sell hobby products to teenagers, younger adults and older adults.   ends   About Hobby Warehouse Hobby Warehouse is an independent, Australian-owned company established in 2011 with a mission to enrich the lives of people by encouraging exploration, creativity and living life more fully through the enjoyment of hobbies. It is headquartered in Dandenong in Australia.   For media enquiries in relation to Hobby Warehouse, please contact:   Rochelle Burbury                                         Jane O’Connell Third Avenue Consulting                            Third Avenue Consulting 0408 774 577                                                  0408 248 024         About Tru Kids Brands   Tru KidsTM is the parent of beloved brands, including Toys“R”Us®, Babies“R”Us® and Geoffrey the Giraffe®. Established in January 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and-parent-focused experiences that expand beyond traditional retails concepts in the physical and digital spaces.   The company delivers a wealth of services to its valued license partners around the world, in addition to design and development of over 20 additional established consumer brands. The company has offices in New Jersey, USA, Hong Kong & Shenzhen, China.   Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Learn more at   For media enquiries in relation to Tru Kids, please contact Jaime Cassavechia by phone on (212) 518-4771 x108 or by email on     A range of images are available on request. Video links: Launch "Pirate" ad -   Company Overview -   World Oceans Day - Saturday 8 June 2019-06-04T20:33:36Z world-oceans-day-saturday-8-june Ocean Guardian committed to World Oceans Day Improving fish stocks for commercial and recreational fishing, thanks to the new FISH01 Media Release - 5 June 2019 World Oceans Day takes place every 8th of June and is celebrated worldwide to raise awareness of the importance the ocean plays in our lives and the ways people can help protect it. Ocean Guardian makes significant efforts to safeguard all marine life and is therefore proud to celebrate World Oceans Day through its commitment to ocean protection and conservation. Powered by Shark Shield® Technology; Ocean Guardian’s shark deterrent systems aren’t just designed to protect you, but also the ocean - eliminating the need for shark nets, drum lines and needless shark culls. Best of all, it doesn’t harm the shark either. The FISH01 by Ocean Guardian; is a successfully-tested new product designed to significantly reduce the number of fish taken by sharks - whilst fishing - therefore protecting fish stocks. Sharks are opportunistic by nature and will naturally single out any food source that appears easy to exploit. No-where is a shark’s opportunistic behaviour more apparent than when fishing. It’s well known among both the commercial and recreational fishing communities that a struggling fish is irresistible to sharks (i.e. known as the shark tax). Ocean Guardian CEO, Lindsay Lyon, explains “Fishermen have bag limits set by governments to manage fish stocks, however, because sharks take sometimes 7 out of every 10 fish hooked, a lot more fish die as a result of commercial and recreational fishing than the bag limits intended. The FISH01 significantly reduces the number of fish taken by sharks which then directly contributes to improving our fish stocks and environment. Not to mention, less time moving to different locations in an effort to avoid sharks, results in less fuel burned and less wasted time. A win-win for both angler and the environment”. “The FISH01 has no effect on the targeted fish species. Our Shark Shield® Technology has been developed to specifically take advantage of the highly sensitive electrical receptors called the ‘Ampullae of Lorenzini’ present in a shark’s snout. Since fish are without these receptors, Shark Shield® Technology has no effect on them. For several years now, divers and spear fisherman have reported that their catches have been unaffected by their Ocean Guardian devices,” adds Lindsay. About Ocean Guardian: The world’s only scientifically proven electrical shark deterrent. Nothing is more effective. Ocean Guardian’s Shark Shield Technology is the world’s only scientifically proven and independently tested electrical shark deterrent. Developed over two decades of research and government approved, Ocean Guardian’s patented technology creates a powerful three-dimensional electrical field which causes spasms in shark’s short-range electrical receptors, proven to turn sharks away - including Great Whites. Nothing is more effective. Our products are the ultimate ocean guardian providing peace of mind for ocean lovers around the world whether you’re boating, fishing, diving, snorkelling or surfing. By using Ocean Guardian products you’ll be supporting the conservation of marine life by removing the need for lethal shark nets, drumlines, or shark culling, and increasing fish stocks by reducing shark tax. For further information or to set up an interview with Lindsay Lyon please contact: Rachel King @ 360 PR: +61 2 9571 4448 / +61 423 833 814 or Something BIG (but little) is coming to QBD Books! 2019-05-29T23:46:34Z something-big-but-little-is-coming-to-qbd-books QBD Books are excited to announce their new range of collectable mini books available in all 76 stores Australia wide from July 1st, 2019.  The launch will be celebrated with an official launch party hosted at QBD’s Westfield Bondi Junction Store on the same date.   For the first time in Australian history, 8 publishers and 11 authors have come together to bring this collection of 12 mini books to life. Accompanied by a gorgeous collector’s book shop case it will appeal to children ages 3-12 and lovers of mini collectables everywhere. At QBD Books we believe reading is a timeless form of entertainment, and that the importance of a book to help us learn and understand cannot be underestimated. “Reading is one of the greatest gifts we can give our children. It improves a child’s brain, social skills, writing, and communication. It also a gift that lasts a lifetime…can you think of anything better?”, Nicholas Croydon, CEO QBD Books. Current Australian research indicates over 70% of parents wish their child would read more books for fun and engage in less screen time.  With regular reading significantly improving childhood literacy, the aim of this collection is to encourage children’s love of reading and make reading fun. The full collection includes titles ranging from picture books to junior fiction novels. Each mini book and the collector’s case are 100% recyclable.  Founded in the late 1800's, QBD Books is Australia's largest Australian owned and operated book retailer. Since 2016 the company has expanded from a network of 54 to 76 stores located in major shopping centres in every Australian state.  Research figures quoted in this article are taken from Scholastic Australia’s 2019 Australian Kids & Family Reading Report For further information, interviews or photos please contact: Margaret Milton| Shannon Edwards QBD Books Marketing P: (07) 3291 7411 | (07) 3291 7437 E: WEB:                         FB: INSTAGRAM: @qbdbooks World’s most effective shark deterrent proven by French Government Research 2019-05-27T20:28:23Z worlds-most-effective-shark-deterrent-proven-by-french-government-research Ocean Guardian’s Shark Shield Technology proven again as the world’s most effective shark deterrent by French Government Research Media Release - 28 May 2019 Following the success of the West Australian Government’s Shark Deterrent Rebate program and several independent studies proving the effectiveness of Ocean Guardian’s Shark Shield Technology to deter sharks, now the French Government has released new research conducted in Reunion Island. The research affirms Ocean Guardian has the best deterrent technology available on the market worldwide, proving efficacy on white sharks. Lindsay Lyon, CEO of Ocean Guardian said, “Reunion Island has long been known for its sharky waters and countless attacks over the years leading to a ban on surfing in many locations, and the latest shark attack fatality is tragic. Our technology can reduce the risk of shark fatalities and provide peace of mind so people can continue to enjoy the ocean without fear. Just like seat belts, people need to take all possible safety measures to reduce the their risk, including the use of proven shark deterrent devices for surfing, diving and other activities.” The research findings from the French Government present Ocean Guardian as the frontrunner in technology offerings currently on the market and also suggests that other technology being marketed as “shark deterrents” may not actually work and will not protect humans from shark bites as effectively as Shark Shield Technology. The French Government tested and researched a range of products, including ESharkForce, No Shark, RPELA and Ocean Guardian’s FREEDOM7, FREEDOM+ Surf and SCUBA7. Key findings from the latest research conducted by the French Government: Ocean Guardan’s Shark Shield Technology demonstrates efficacy on the white shark*. No safety product can be effective at 100% (seat belts, airbags, life jackets) however with the Ocean Guardian FREEDOM+ Surf the Ocean Guardian devices clearly produce the strongest electrical field. At 1M from the centre of the electrodes, the electrical field of the other devices reach only 36% (RPela) and 18% (NoShark) of the electrical field intensity of Shark Shield Technology*. Other devices (excluding Ocean Guardian) all have more or less long "dead times" during which there is no electric field in the water between the pulses*. This research indicates that the presence of an activated RPELA-v1 has no significant effect on the number of bait interactions and bites compared to an non-existent RPELA-v1*. Two-time World Surfing Champion, Tom Carroll said, “Ocean’s Guardian’s FREEDOM+ Surf has been specifically designed for surfers to protect themselves while out in the ocean doing what they love most, without impacting on performance and it doesn’t harm marine life. To me it’s a win win situation – my family and I have the peace of mind that I’ll be safe and we’re not culling sharks in their natural habitat, as essentially we’re the ones intruding.” Lindsay adds, “We are not surprised by the impressive results, and pleased to have the support of the French Government. Our company is proud to produce effective shark deterrent devices and it’s great to be recognised. Shield Technology has been independently tested by multiple Shark Scientists and government research teams, including the NSW Department of Industries and now more recently the French Government.” *Research results of experimental tests on personal protective devices with electric shark deterrents by the French Government. About Ocean Guardian: In 2018, the Shark Shield company became Ocean Guardian®. The change of name reflects our bigger ambition - to replace shark nets and drum lines globally - to make you safe whatever you enjoy doing in the Ocean, while also protecting marine life. Ocean Guardian, powered by Shark Shield Technology, are the makers of the world’s only scientifically proven and independently tested electrical shark deterrent. Government approved and developed over two decades of research, Ocean Guardian’s patented technology creates a powerful three-dimensional electrical field, which causes safe but unbearable spasms in shark’s short-range electrical receptors, turning sharks away - including Great Whites. Nothing is more effective. World’s finest international children’s choirs to sing together in Sydney 2019-05-27T02:42:34Z world-s-finest-international-children-s-choirs-to-sing-together-in-sydney MEDIA RELEASE Monday, 27 May 2019 WORLD’S FINEST INTERNATIONAL CHILDREN’S CHOIRS TO SING TOGETHER IN SYDNEY Gondwana World Choral Festival: 15 – 21 July 2019 Sydney Opera House & Sydney Conservatorium of Music   Gondwana World Choral Festival is set to be the greatest gathering of international choirs in Australia this century, as more than one thousand young singers from some of the world’s finest choirs converge on Sydney to join in song and celebrate 30 years of Gondwana Choirs and Sydney Children’s Choir on 15 – 21 July 2019. The new festival brings together extraordinary young singers from Canada, China (including Inner Mongolia), Estonia, France, Japan, Latvia, the USA, and around Australia to perform two gala concerts at the iconic Sydney Opera House and a series of performances at Sydney Conservatorium of Music. The diverse international guest choirs include Boston Children’s Chorus, USA; Estonian Television Girls’ Choir, Estonia; La Cigale de Lyon, France; Guangdong Experimental Middle School Choir, China; Inner Mongolia Youth Choir, China; Nagoya Children’s Choir, Japan; Riga Cathedral Girls’ Choir TIARA, Latvia; and Toronto Children’s Chorus, Canada. Host choirs include Sydney Children’s Choir; Gondwana Indigenous Children’s Choir, and their big sisters, Marliya (Cairns); and Gondwana Latitude 34. Other performing Australian choirs include Hunter Singers (NSW), Luminescence Children’s Choir (ACT), Resonance of Birralee (QLD), Valla Voices (NSW), and Young Adelaide Voices (SA). The week-long event is hosted by Gondwana Choirs to celebrate three decades of Gondwana, which began when Artistic Director Lyn Williams AM founded the Sydney Children’s Choir in 1989 and gave life to a new and distinctly Australian genre of choral music. Gondwana World Choral Festival Artistic Director and founder of Gondwana Choirs, Lyn Williams AM, said: “We are excited to welcome a collection of the world’s finest choirs to Sydney. This will be a unique opportunity to experience sublime young voices from across the world collaborating with our wonderful Australian choirs. Audiences will be delighted by the visually and aurally astounding choral presentation. “While our international counterparts have celebrated the tradition of song for centuries, choral music is a relatively new art form in Australia. Gondwana Choirs has been instrumental in developing the genre in Australia, commissioning hundreds of new works and forging the path for a rapidly growing and vibrant choral culture in this country. “We know amazing things happen when young people sing together, and we won’t rest until every child sings,” said Williams. Minister for Tourism Stuart Ayres said the festival provides a unique opportunity to witness the best young choral singers from around the world. “From Boston to Lyon, Nagoya to Sydney, these young choirs performing at the Gondwana World Choral Festival in Sydney will represent every corner of the globe. This is reflective of our Harbour City’s reputation as a world-leading destination for major events, and the NSW Government’s commitment to driving record numbers of visitors to Sydney. “I am delighted we are able to support this incredible initiative via the NSW Government’s tourism and major events agency Destination NSW, and in doing so, help foster the musical talents of children from so many countries and cultures,” Mr Ayres said. The festival begins with an opening gala concert – Sounds of Australia – at Sydney Opera House Concert Hall on Monday, 15 July at 7pm, with an all Australian line-up: Sydney Children’s Choir, Cairns-based Gondwana Indigenous Children’s Choir and Gondwana Latitude 34. Tickets $35-99 plus booking fees. Festivities culminate with the Sounds of the World closing gala concert at Sydney Opera House Concert Hall on Sunday, 21 July at 3pm, which boasts the greatest variety of choirs ever heard under one roof. For the first time, Sydney Children’s Choir will perform alongside all international guest choirs and their artistic directors. Tickets $35-99 plus booking fees. Each choir will appear in concert multiple times across the week, performing their signature repertoire, including music from their homeland. The festival program also features a series of recitals, workshops, masterclasses and panel discussions at the festival hub at Sydney Conservatorium of Music. The Sounds of Australia gala concert includes the world premiere of two new works: one by Australian composer Paul Stanhope, and another by leading American classical composer Nico Muhly, who will make his first Australian appearances at the festival. Gondwana World Choral Festival is presented with support from the NSW State Government through Destination NSW, in partnership with the Sydney Opera House, the University of Sydney (Sydney Conservatorium) and the NSW Department of Education (Conservatorium High School), with Broadcast Partner ABC Classic. For tickets and more information, please visit -ENDS- HIGH-RES IMAGES AND AUDIO FILES ARE AVAILABLE IN THE FESTIVAL MEDIA KIT HERE.   For media enquiries please contact:  Sarah Shields, The Fold PR | +61 408 283 091 |             About Gondwana Choirs Gondwana Choirs is the leader in Australian choral performance and comprises the most accomplished choral groups of young people in Australia. Led by founder and Artistic Director Lyn Williams AM, Gondwana Choirs has three distinct arms: The Sydney Children’s Choir, Gondwana National Choirs and Gondwana Indigenous Children’s Choir. This year, Gondwana celebrates 30 years of Sydney Children’s Choir, which was founded in 1989. Gondwana was awarded the APRA/AMCOS award for Excellence by an Organisation for its 2014 Artistic Program and significant contribution to Australian music since 1989.     EVENT LISTINGS Event:                 Sounds of Australia gala concert Date:                   Monday, 15 July 2019 Time:                  7pm – 9pm Venue:               Sydney Opera House, Concert Hall Tickets:              $35-99 plus booking fees URL:            Event:                 Sounds of the World gala concert Date:                   Sunday, 21 July 2019 Time:                  3 – 5pm Venue:               Sydney Opera House, Concert Hall Tickets:              $35-99 plus booking fees URL:            Trailblazing new program making it easier for families to travel 2019-05-20T23:52:50Z trailblazing-new-program-making-it-easier-for-families-to-travel Heading off on holidays might be a relatively simple thing to do, but when it comes to travelling with kids, it’s usually not that easy, which is why Australian woman Nicci O’Mara, developed the Family Trips Made Easy academy. A first for the travel industry, Family Trips Made Easy is a six-week online course, designed to help busy parents save time, money and stress planning family trips.  “I take the guesswork and time-wasting out of planning an amazing family trip, by teaching parents my step-by-step process, and giving them all the resources and tools they’ll need, so they can travel cheaper, easier and with confidence,” said Trip Chiefs Founder, Nicci O’Mara. The creator of Family Trips Made Easy, mum to two young boys, and intrepid traveller, Nicci O’Mara came up with the idea after finding it so difficult and time consuming to piece together all the information she needed to plan her own family trips. “When I first started travelling with my kids, I did what we all do. Get on Google and start searching for things to do in Rome with kids, where to stay in San Francisco, and how to see the Great Barrier Reef,” she said.  “I’d spend hours and hours clicking and reading, only to find I was overwhelmed with too much information and not much of it was based on the experiences and needs of families.  So I’d ask the travel agent, friends and family, and they’d give me some good recommendations but it would only answer a few questions.  I also needed to know how to work out how much money we’d need, how did I put together an itinerary that catered to the needs and pace of having kids, did my kids need car seats, and how on earth was I going to keep them happy on a 20-hour flight?” There’s so much parents need to know, which is why Nicci developed Family Trips Made Easy academy, so that other parents can benefit from her years of research and experience, together with the checklists, templates, destination research sites lists, tools and sanity saving tips she now uses for every trip.  “I know this is going to be an absolute game-changer for parents who want to take amazing trips with their kids, no matter whether they’re dreaming of a trip, or already planning, and whether they’re using a travel agent or doing things themselves.” Nicci has spent the past three years teaching parents how to make it easier to travel with their kids. Parents like Helen and her husband, former Olympic swimmer Darren Lange. “You’ve done all the work for us! Instead of having to go to heaps of different websites to find each piece of information, it was all there in the course, step-by-step. It was clear, quick and easy to do, and the bonus is I can revisit it once I get closer to leaving on our trip. I thought I knew everything I needed to know but there were so many things I hadn’t thought of. I was so wrapped up in the big stuff like flights, that I was forgetting all the crucial little details – time savers, mind savers and financial savers,” Helen said. And Brisbane mother of three, Dahlas Fletcher. “I thought I could find all the info for my upcoming trip to Canada from friends, family and my travel agent. However, when I dived into the course, there were so many things I hadn’t thought of. Trip Chiefs’ consolidates everything into the one spot so you know what you need to do next and where to find it. A must for anyone planning a trip with children!” Dahlas said. If you’re dreaming of travelling with your kids but without the stress and overwhelm, or, if you've already started planning your trip and want to to make it easier and be more confident in your decisions, you’ll see how Family Trips Made Easy academy can get you there in less time and with less stress. Family Trips Made Easy academy Opens for enrolments Thursday, 23 May 2019 Family Trips Made Easy course overview Week 1 is all about money, where we look at making travel more affordable. You learn how to save money to travel, how to find savings on your trip and how to budget, so that you can see and do more. Week 2 is about planning. where you’ll learn  how to put together a great itinerary that’s right for your family, plus find the best accommodation and attractions for you. Week 3 is about getting there and around your destination. We deal with flights, road trips, car hire and train travel, so you get the best deal and know how to overcome the traps and the challenges whether you're booking through a travel agent or doing it all yourself. Week 4 covers all the international essentials you need to know before you go. Here we talk about passports and visas, solo parent travel, insurance, vaccinations, foreign currency, and technology. Week 5 will have you taking off into the skies with everything about flying, with lessons on how to prepare the kids, helpful tips for at the airport, plus how to entertain and care for kids on even the longest flight. Week 6 is dedicated to making it easier to head off on your trip. You’ll get advice on packing, checklists of what you need to do before you leave home, and my top tips for what to do when you reach your destination to ensure a smooth transition, plus what to do when things go wrong.