The PRWIRE Press Releases https:// 2019-03-08T07:08:39Z Best Affordable Cryolipolysis Fat Loss Cosmetic Clinic in Wollongong Uses CLATUU System For Great Results In The Illawarra 2019-03-08T07:08:39Z best-affordable-cryolipolysis-fat-loss-cosmetic-clinic-in-wollongong-uses-clatuu-system-for-great-results-in-the-illawarra Australians are taking to the idea of using different temperatures to change their appearance and win the battle of the bulge with a growing number of Australians are opting to get really cool in order to look hot by using fat freezing treatments such as those offered by aesthetic clinics like Platinum Face and Body Clinic in Wollongong, NSW.Giving Fat Deposits the Cold ShoulderPlatinum owners Jacinda McKay and highly qualified cosmetic injections specialist and RN Shelley Stevens, have chosen the freezing approach to shape and contour the body. It does this by eradicating stubborn fat cells which don’t disappear easily, even with careful diet and regular exercise. And it does so without surgery, anaesthetics, or too much downtime, using a medical aesthetic device which changes the temperature of fat cells in the body.From a sweet beginning when scientists noticed that eating ice blocks tended to produce dimples in the cheeks of children, further research and development has resulted in a treatment now called Cryolipolysis (or Cryo for short) and the invention of aesthetic machines that can provide far more extensive results than an ice block. More than seven million procedures have since been carried out globally. The procedure works by specifically targeting the fat cells, and freezing them without any damage to the surrounding cells. The cells killed in this way are then collected and processed by the body before being permanently eliminated over a period of time.How Cryolipolysis Devices WorkCryolipolysis devices are aimed at treating specific areas where obvious stubborn fat deposits mar an otherwise almost ideal body contour. These deposits can take the form of unsightly love handles, muffin tops, bulges on the abdomen, outer hips and back bulges, or flabby inner arms and thighs.And it’s important to remember, that not all devices are created equal! If you are considering cryolipolysis, choose high standard technologies that have been clinically proven to have high efficiency. Look for real-life testimonials (by real people not paid celebrities), clinical trials by medical experts (these should be documented and easily available using a Google search), before and after photos and word of mouth as evidence to support the claims of efficiency. The last thing you want is to spend money on inefficient fat freezing treatments that yield no results! The state of the art CLATUU device used at Platinum Face and Body uses the worlds only patented 360 degree cooling applicators, and has two handsets. This can lessen the number of treatments needed through providing more thorough treatment in any given area, or by enabling two areas to be treated simultaneously.Cryolipolysis Aids to Diet ProgrammesCryolipolysis is not intended to be seen as a replacement for weight loss programmes, exercise, or a healthy lifestyle, but rather as a supplemental process which increases their effectiveness by doing away with pockets of fat that are extremely difficult to remove. Nor is it a quick fix, as results can take one to two months before really starting to show, and continue to become even more noticeable for 30-60 days after that. Additional treatments, when required to treat new areas or extend the work already done, are usually carried out at two monthly intervals.Where the strength of this type of treatment lies, according to the Platinum owners, is in Cryo’s long-lasting effects, as the dead fat cells are eliminated from the body permanently. It also involves little or no downtime, and pain levels are restricted to very slight discomfort sometimes felt at the initial stages of the treatment.Further InformationTo find out more about Platinum Face and Body Clinic’s services, reach Shelley and her experienced team by visiting the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online or call +612 4200 9468.Syndicated by Baxton Media. Illawarra Non-Surgical, Anti-Ageing Dermal Fillers Are Popular Cosmetic Treatments in Australian Skin Clinics Near Me 2019-02-12T07:28:15Z illawarra-non-surgical-anti-ageing-dermal-fillers-are-popular-cosmetic-treatments-in-australian-skin-clinics-near-me Very effective in the fight against ageing, dermal fillers are playing an ever-increasing role in the global aesthetic and cosmetic treatment sector. And clinics like Platinum Face and Body Clinic near Wollongong, NSW, are finding that more and more Australians are following this global trend aimed at boosting the body’s own anti-ageing treatment mechanisms, which become less effective as the years go by.Different Jabs for Different TasksWhile injectables of various sorts have become increasingly popular as an alternative to cosmetic surgery in the past few years, not all work the same way, deal with the same bodily systems or contain the same ingredients. The first major players in the field were based on botulin toxin and were used to relax specific facial muscles temporarily, lessening the wrinkles caused by emotions like laughing, frowning and crying.Dermal fillers, on the other hand, don’t target the muscles, rather going for plumping and adding volume in order to soften the wrinkled and sagging effects of ageing. Instead of addressing the roadmaps left by our emotions, like frown and laugh lines, these look at the ones that don’t go away, even when the face is relaxed. These include sunken cheeks and temples, and the deep lines that run down from the sides of the nose to the chin. Fillers are also used for plumping up the lips and lessening the unattractive vertical lines that crease them.Replenishing the Body’s Wrinkle FightersDermal fillers contain hyaluronic acid. This acid is used by the body to bind water for joint lubrication and to create a moisture cushion to absorb shock. But it also boosts the production of collagen and stimulates collagen’s bonding with another protein, elastin, which serves as its partner in the fight for skin health. All three (TA, collagen and elastin) are produced in sufficient quantities by the body in the earlier years of life, but natural production and supply dwindle with age.Dermal filler treatment is simple and quick and requires nothing more than a topical anaesthetic to deal with any pain experienced during the injections. There’s very little downtime, and the effects of a single treatment can last anywhere from 6 to 24 months, depending on the individual.Words of Warning and AssuranceAlong with the rise in popularity of dermal fillers as an aesthetic treatment, have come some questions about its safety and its side-effects. Some of these have been attributed to limited regulation regarding the equipment and products used, and the practitioners providing treatment in some parts of the world.Platinum owners and operators Jacinda McKay and Shelley Stevens, a registered and cosmetic nursing specialist, pride themselves on the safety and quality of its medical-grade aesthetic treatments and ensure all equipment, treatment products and injectables which are registered with the Australian Register of Therapeutic Goods.However, they stress the importance of a medical history in pre-treatment consultations with their clients; and discuss any concerns the histories raise. They also warn clients that fillers should not be used on inflamed skin or areas where there is (or has been) any sort of skin disease; or in instances where the immune system has been compromised either by a medical condition or because of immunosuppressive therapy.To find out more about Platinum Face and Body Clinic’s services, reach Shelley or co-owner Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. Aesthetic Cosmetic Treatment Devices Experience Growth Demand In Corrimal For Injectables, LED Lighting Therapy and Fat Loss Solutions Near Wollongong 2019-02-11T07:25:07Z aesthetic-cosmetic-treatment-devices-experience-growth-demand-in-corrimal-for-injectables-led-lighting-therapy-and-fat-loss-solutions-near-wollongong There’s no getting around it. The wave of people opting for minimally-invasive beauty and rejuvenation treatments is swelling to near tsunami levels. And the soaring demand is having a positive spin-off involving to the tune of multiple billions on the sub-sectors of the burgeoning non-surgical industry. One of the sectors set to benefit the most includes the developers, manufacturers and suppliers of the devices which allow cosmetic clinics like Platinum Face and Body Clinic in Corrimal, Wollongong, NSW, to meet the escalating demand for treatment without a scalpel.Developers and manufacturers have been largely responsible for the growth and diversification of the market now aimed at applying a more medical approach to non-surgical treatments for those in need of rejuvenation and reconstruction because of genetics, age, obesity or trauma. And in the course of doing so, they have established an ever-growing device market. Market research predicts revenue from this sector could reach $17 billion (USD) in 2023, at a CAGR of close on 11 per cent. This will put the global market nearly $7billion up on the expected 2018 figure, and $10billion up on the $6.5billion figure reported for 2015. And it far extends the predictions made in 2016, which suggested the market would be worth $11.2billion by 2021.Technology and the Cosmetic MarketMinimally-invasive cosmetic procedures have been trending in beauty-obsessed countries like the US for decades and the US still dominates the aesthetic device market with a share of 40 to 50%. However other nations are increasingly joining the queues at clinics and other outlets which provide cosmetic therapy treatments. And Australia is right in there with the rest of them, according to market research results. Already back in 2016, the Australian aesthetic medical device market was already sitting at around $4billion.Changing the Face of Aesthetic ClinicsThe machines produced to power the aesthetic market have changed the way beauty treatment is viewed by society and how it is implemented. They have also lifted many of the traditional beauty salons (now clinics), where beauticians once relied almost exclusively on the applications of creams, potions and lotions, to a new whole new level. Today practitioners brandishing special qualifications, like Platinum’s co-owner, RN, and Cosmetic Nursing graduate, Shelley Stevens, are working with devices that offer a wide range of cosmetic solutions.While in some cases the devices use needles, an increasing number utilise sound or light waves emitted by lasers, LED lighting, radio or ultrasound, and use the energy produced at adjustable frequency levels to address a wide range of aesthetic treatments. And with new developments in technology, new devices and updates are increasing the efficiency, effectiveness and scope of the existing medical aesthetic treatments and allowing for the introduction of new treatments and protocols for an ever-widening array of cosmetic problems. These include everything from body contouring through fat cell destruction, to skin tightening and wrinkle or scar removal.Aesthetic clinics such as the Platinum Face and Body Clinic in Corrimal, Wollongong, Australia, are now structuring their treatments round available technology to ensure the best outcome for those seeking treatments which don’t involve surgery and require little downtime. To find out more about Platinum Face and Body Clinic’s services, reach Shelley or co-owner Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. Platinum Face and Body Clinic in Corrimal Explains Cosmetic Anti-Aging LED Light Therapy Treatments For Aesthetic Looking Skin Near Wollongong, NSW 2019-02-07T07:05:19Z platinum-face-and-body-clinic-in-corrimal-explains-cosmetic-anti-aging-led-light-therapy-treatments-for-aesthetic-looking-skin-near-wollongong-nsw More and more Australians looking for anti-ageing facial therapy are choosing LED light therapy at aesthetic face and body clinics like Platinum Face and Body Clinic in Corrimal in NSW. They are hoping that the red light of LED therapy will work as a traffic light, and stop, or at least slow, the ageing process which causes skin degeneration as years speed past, and do so without surgery or downtime.LEDs in the spotlightLight therapy is nothing new. The concept of using different colours of light to treat illnesses and skin problems has been around since the ancient Greeks. And NASA has been experimenting since the turn of the century with LED light to assist with anything from space station lighting to growing plants. Now LED light technology, long a favourite for wound healing in the medical sector, is building its stake in the aesthetic rejuvenation sphere, and being included in more and more in treatments offered at body and face rejuvenation clinics, such as the Platinum Face and Body Clinic in Corrimal in NSW. There multi-waves in the red range (amber, light and dark red, and near-infrared) are used to address various skin problems that develop with age.LED vs Laser: Different, but not light years apartPlatinum Clinic operator, registered nurse, and Australian Academy of Cosmetic Dermal Science alumni, Shelley Stevens explained the difference between LED and laser therapy. She said that, while both were closely linked in that they used the energy produced by light waves for cosmetic treatment, LED therapy differed from a laser in several ways. She said these differences included the way the two therapies work, how far they reach into the skin, the area they cover, and in how long they can be safely applied to the skin.One of the so-called “incoherent” lights, LED light is emitted in various wavelengths that cover larger areas, doesn’t penetrate as deeply, and can be applied for longer periods, than that emitted by lasers. In addition, different coloured lights have specific wavelengths, which can be used to combat specific skin issues.Stimulating natural rejuvenationLED light also differs from a laser in that it aims at stimulating the skin’s energy-making cells, so as to encourage the production of elastin and collagen and increase the hydration, which plumps up the skin. In taking this stimulation approach, it differs from laser treatment, which works by activating secondary tissue repair mechanisms by creating controlled cell damage elsewhere.LED treatments are used to rejuvenate the face by reducing signs of ageing shown as fine lines or wrinkles, enlarged pores, or a dull or uneven skin tone. By using a multi-wave device, Platinum Face and Body Clinic in Corrimal in NSW is able to take advantage of the different wavelengths generated by the amber, light and dark red and near-infrared lights, and address these problems specifically and effectively. Call 024200 9468 in you want to see the LED light at the end of the tunnel when it comes to battling with the effects of ageing.To find out more about Platinum Face and Body Clinic’s services, reach Shelley or co-owner Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book online for a consultation.Syndicated by Baxton Media. Corrimal Cosmetic Clinic in Wollongong Reveals Anti-Ageing Skin Treatment Expands to Canberra With HIFU Ultraformer3 Technology 2019-02-06T07:02:24Z corrimal-cosmetic-clinic-in-wollongong-reveals-anti-ageing-skin-treatment-expands-to-canberra-with-hifu-ultraformer3-technology Janet Wilmot is a marketing professional. Her work requires confidence, but she experienced difficulty maintaining it until she consulted Shelley Stevens of Platinum Face and Body Clinic. This is her story.The Problem: Frown LinesJanet has frown lines. She thinks they’re inherited, because everyone in her family has them, and she began to notice them when she was in her teens. “I really didn’t think it was fair getting wrinkles so young, but my mum said we all had the frown,” she says. Teenage years are always a time when we lack confidence, and although Janet was as pretty as any young girl should be, she felt uncomfortable about the frown. “I worried that others would see me as cross and unapproachable,” she says.The Consequence: That Confidence Issue That Wouldn’t go AwayAs Janet grew up her natural confidence and bubbly personality grew too, but she still hated photos of herself, and worried about how others’ opinions might be affected by her frown lines. “I’m really a happy person, so it’s a bit incongruous having a permanent frown,” she says. “I didn’t let it spoil things for me, though. Most of the time, I didn’t think about it at all, but whenever I was in a situation where making a good impression was a big deal, I’d get self-conscious about it.”Investigating OptionsWith skin creams making hardly any difference to her frown lines, Janet decided to investigate other options. She says she would even have considered surgery. It was then that she discovered Platinum Face and Body Clinic, a business that’s run by a trained cosmetic nurse, Shelley Stevens, and her business partner Jacinda McKay. During her appointment with Stevens, Janet felt completely at ease. “I was expecting to feel embarrassed, but Shelley listened to me. It’s a problem I’ve never liked talking about. People think that if it’s your looks you’re worried about, it’s not important. Shelley really seemed to understand why my frown lines were such a problem for me.”No Surgery NeededTo her relief, Janet found that she wouldn’t need to consider surgery after all. “Shelley talked me through my options, starting with skin creams which I’d already tried. She explained what differences I could expect from various interventions, and which surgical and skin clinic treatments could help me.”Stevens explained the surgical procedure that could work for Janet, but she also ran through several non-surgical therapy options. “I was willing to opt for surgery, but the thought of it worried me a lot. With Shelley’s help, I was able to choose a non-invasive therapy with no recovery time, and I’m happy with the results. “I do still have very faint frown lines etched in from long term frowning, but they are now soft and smooth and I have control over the activation of those muscles that causes the frowning. I’m worlds away from the deep creased angry look I always had. I have full confidence that my face is saying what I want it to say now, and it feels good!”Further InformationTo find out more about Platinum Face and Body Clinic’s services, reach Shelley or Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-surgical, Medical Grade Aesthetic Treatments for the Face and Body | Platinum Face and Body Clinicwebsite to book a consultation online.Syndicated by Baxton Media. Corrimal Anti-Wrinkle Cosmetic Injectable Skincare Treatment Clinic Features HIFU Natural Facelift In Wollongong 2019-02-05T07:00:46Z corrimal-anti-wrinkle-cosmetic-injectable-skincare-treatment-clinic-features-hifu-natural-facelift-in-wollongong It’s not just her own experience as a cosmetic nurse that tells her it’s happening – it’s repots from around the world, says Shelley Stevens, co-owner of Platinum Face and Body Clinic. People are less likely to go for plastic surgery than they were a decade ago.Figures from the United States illustrate the trend well. Six percent fewer people are going for facelifts, the once-popular “nose job” is down by 44 percent and the buttock implant, once touted as the next big thing has declined by over 56 percent.Stevens says it’s not that people have given up on changing the way they look – they’re just more likely to opt for non-surgical alternatives. “Nobody wants the downtime – and few find the price tag attractive,” says Stevens. “People also don’t want dramatic changes to their appearance – at least not if they’re outside the realm of reconstructive surgery and into the purely cosmetic.”According to Stevens, people do still want to improve their looks, but they’re also more likely to accept diversity, and that includes things like a nose that doesn’t fit the European aesthetic. “People are developing a broader definition of beauty. There’s no longer a cookie-cutter look that every woman is supposed to aspire to, say Stevens. As for the buttock implant, Stevens says she always suspected it would just be a fad. “Were seeing greater acceptance of curvy body lines,” she says, “but most people still want to be slender.” And, says, Stevens, bottoms are probably among the last things on most people’s minds when it comes to enhancing their appearance.“At our clinic, most of our clients are more concerned about their faces than their bottoms,” says Stevens. “When they do ask about bottoms, they’re far more likely to be looking for volume reduction advice than looking for ways to add volume.”While an interest in plastic surgery may be falling fast, Stevens says that both men and women are interested in improving their complexions. “They want to have that healthy glow,” she says, “and they are looking for ways to reduce lines and wrinkles. This type of concern represents the majority of clients these days.”As for the rest of the body, stubborn fat bulges enjoy the most attention from beauty clinic clients. “By now, everybody realises there’s no magic wand. If you want to lose weight, it’s about diet and exercise. It’s only when people are already at their target weight that they need advice on how to deal with bumps and bulges that won’t go away no matter how healthy and active they are.”So, for those of us who have found purely cosmetic surgeries to be a worrying sign of the times, it’s a trend that appears to be on the decline. Having said that, most of us are no less interested in looking our best – there just seem to be non-surgical alternatives that people are finding more attractive, less costly, and less risky than surgery.Further InformationTo find out more about Platinum Face and Body Clinic’s services, reach Shelley and her experienced team by visiting the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online or call +612 4200 9468.Syndicated by Baxton Media. Best Cosmetic Clinic Treatments In Wollongong For Skin Enhancement, Face Lift Injections, Fat Freezing and Body Tightening in Illawarra 2019-02-04T06:58:53Z best-cosmetic-clinic-treatments-in-wollongong-for-skin-enhancement-face-lift-injections-fat-freezing-and-body-tightening-in-illawarra Advances in non-surgical cosmetic treatments are leading to a growing demand for therapies aimed at rejuvenating tired skin and winning the battle of the bulge says Shelley Stevens, co-owner of Platinum Face and Body Clinic.“There are so many options these days,” she says, “and the non-invasive nature of these treatments coupled with their affordability makes them hugely popular. Ordinary men and women can treat themselves to rejuvenating therapies that are popular with film stars, and they don’t have to worry about long recovery times or scarring.”Subtle Results a Plus PointShelley is open about the results people can expect: “Clients can see and feel the differences. And other people will notice positive changes but usually won’t know exactly what’s changed without being told, as non surgical procedures provide a more subtle result than surgical results. Having said that, there are reports of surgical treatments declining by 40 percent because the non-surgical ones deliver the results people want.”“A lot of it is just a case of helping nature do its job. For example, many treatments stimulate the skin to regenerate collagen. That’s a natural process, but it slows down as people age and that’s why our skins get tired-looking. So, although clients are getting a little help, it’s still your natural good looks that create the impression.”“Making subtle changes to your natural appearance is also available. For example, injectables helps to correct mild asymmetry, or plump up lips. They are also used to fill sunken areas, or to relax lines and wrinkles.”Patient Safety and Satisfaction Requires Training and ExperienceAlthough non-surgical cosmetic treatments may appear easy to administer, Shelley warns that doing so requires expertise: “I am a trained cosmetic nurse, which is quite a rare qualification and only available upon completion of training with The Australian Academy of Cosmetic Dermal Science”, and having worked with patients undergoing surgical and non-surgical treatments for many years has provided the experience required to know what patients can expect from the treatments and how to apply them safely.”“Patient safety is hugely important, and patient satisfaction means knowing what can and can’t be promised in terms of results. Understanding clients expectations is vastly important, solid experience provides the basis to make recommendations based on that. Sometimes, qualified advice may need to point out that surgery is the only solution.”State-of-the-Art Equipment Part of the PackageOutfitting a clinic like Platinum Face and Body Clinic can’t be done on a shoestring budget. The therapists use advanced equipment that’s not only approved by regulatory agencies, but has also undergone clinical and patient trials by medical experts and shown to deliver results. But Shelley is confident that rising demand makes getting the very best that money can buy worthwhile.“For the best possible results, the best possible equipment is required,” she explains, “and results are the basis for our reputation as a cosmetic clinic. There are older versions and cheaper versions of everything, but we opted for Clinically trialed and proven, medical grade, state-of-the-art equipment every time. So, for fat freezing or cryolipolysis, the CLAATU Freeze System was selected, for skin tightening of face and body, and non surgical facelift the Ultraformer 3 was chosen, for LED skin rejuvenation, LightStim as the best in its class was the obvious choice.”Non-surgical treatments are so popular that a lot of clinics are springing up, but consumers must be made aware of the importance of qualified, experienced personnel and the best equipment in achieving the results they want. There is equipment out there being used with patients being promised the world and receiving very little in terms of results. Consumers are encouraged to do their homework on what equipment the clinic uses, as not all technology delivers equal results.To find out more about Platinum Face and Body Clinic’s services, reach Shelley or Jacinda and their experienced team by visiting the Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online or call +612 4200 9468.Syndicated by Baxton Media. Wollongong Cosmetic Skin Care Clinic Reveals Cheap Ultraformer 3, HIFU and Anti Ageing Rejuvenation and Gives Tips For Signs of Ageing Warning 2019-02-01T06:56:37Z wollongong-cosmetic-skin-care-clinic-reveals-cheap-ultraformer-3-hifu-and-anti-ageing-rejuvenation-and-gives-tips-for-signs-of-ageing-warning When people attend a job interview, they might be expecting to have their abilities, experience, and interpersonal style evaluated. But even recruiters aren’t aware of how much age-bias and the signs of ageing affect their judgement says Shelley Stevens of Platinum Face and Body Clinic.Shelley first became interested in the effect an ageing appearance might have on job opportunities after finding that many of her skincare clinic’s patients cited the need to enhance professional opportunities as the reason for wanting a rejuvenated facial appearance. “I began to wonder just how much superficial signs of ageing affected career advancement,” she says. “It wasn’t just the women who thought their appearance might result in discrimination. Men who visit our clinic often say that’s why they paid us a visit.”So, Shelley decided to do a little digging. If superficial signs of ageing weren’t going to damage careers, she could reassure her clients that their issue was self-confidence rather than age bias, but the research results she turned up painted an alarming picture.To us as human beings, the appearance of youth is subconsciously associated with vitality, energy, health, and creativity. It’s a biological instinct. Unfortunately, the opposite is true once one begins to look a little older. The keyword here is “subconsciously.” Recruiters and managers may consciously consider your ability and nothing else, but even if they do, their subconscious reactions affect the overall impression.This was underlined by a 2017 study on the effect of facial ageing on hiring choices. Research subjects evaluated younger and older candidates based on a photograph only and then rated them according to perceived hire-ability. The conclusion was easily reached: an ageing appearance made HR professionals think twice about the prospective hire. However, a second trial determined that how young you looked was of less importance if the HR person thought they were hiring for a back-office job. As Shelley points out: “That’s mildly insulting to say the least, even if it isn’t intentional.”Career choices may also make a difference to how ageing affects your hire-ability. Some, such as modelling, are obvious areas where a younger look will be a benefit, but some are less obvious. Tech employees have the hardest time, Shelley a found. “When you’re in a cutting-edge tech industry, people expect you to be young and look young. The older you get, the less credibility you have. Many of the men who come to the clinic are in their 40s or 50s and have careers in tech.”“They want to look younger because they aren’t perceived as being young and edgy enough for such a quickly evolving industry. Some tell me they’re already being asked about retirement at 50. That’s not a comfortable place to be when you’re genuinely good at what you do, but it’s how the world works.”Shelley isn’t happy about age discrimination, even though it benefits her business. Making people feel better about the way they look is her area of expertise, but she doesn’t like the idea of her clients feeling pressured to conform to one or the other norm. Unfortunately, it’s a reality, she says. Whether discrimination is conscious or unconscious, an older-looking face can harm your career opportunities.Platinum Face and Body Clinic specialises in non-surgical treatments that can help clients look younger. If you’d like to ask Shelley or co-owner Jacinda McKay about the options open to those who feel their careers are being negatively affected by signs of ageing visit Non-Surgical, Medical Grade Aesthetic Treatments For The Face and Body | Platinum Face and Body Clinic website to book a consultation online or call +612 4200 9468.Syndicated by Baxton Media. HIFU Skin Tightening Clinic In Wollongong Gives Advice for Affordable Anti-Wrinkle Cosmetic Injection Treatments in Corrimal 2019-01-31T06:54:48Z hifu-skin-tightening-clinic-in-wollongong-gives-advice-for-affordable-anti-wrinkle-cosmetic-injection-treatments-in-corrimal A recently published survey on cosmetic treatments indicated that one in three Americans are considering a cosmetic procedure, and the numbers are similar in Australia. On the surface, the results may seem surprising: 49 percent of those considering an enhancement are under 45, and half of them are men. Shelley Stevens of Platinum Face and Body Clinic weighs in with her opinion.Non-Surgical Enhancements Top the BillThe thought of 33 percent of Americans in their prime considering going under the knife just to look better would be a disturbing one, but Shelley points out that that non-surgical treatments have opened a lot of options to those who want to improve their appearance. There are a lot of ways to rejuvenate the skin that would be too costly to try at home, or that require special training to administer. Surgery isn’t necessary to remove little fat bulges either. Most men and women under 45 want to enjoy an active lifestyle, but it’s easy to become self-conscious about pockets of fat that stubbornly refuse to melt away despite a healthy diet and exercise program.“Most people would prefer to avoid surgery,” says Shelley. “New options in cosmetic treatments that don’t require surgery give them an alternative option.”Men Want to Look Their Best TooAlthough one is more likely to come across articles on cosmetic treatments in women’s magazines than men’s ones, Shelley says she isn’t surprised that male survey respondents were as keen on cosmetic treatments as the female ones. And despite the survey covering US consumers, she says Australia probably isn’t much different.Men, it seems, may be more reticent about cosmetic procedures, but they still want them. Shelley doesn’t see this as a sign of the times or of a dearth in masculinity. Men want to look their best too. There’s nothing strange or new about that.”Most People Aren’t Considering Radical ChangesAfter studying the survey, Shelley notes that most of the procedures it highlights as top picks won’t result in radical changes to the appearance. She observes that her clients sometimes express concern about changing their overall appearance too much. “They don’t want to look like someone else, or overdone. “They want to look like themselves, only younger and fresher or enhance their natural features.” According to Shelley, that’s what non-surgical cosmetic procedures do. During her nursing career, she herself became interested in non-surgical cosmetic treatments and attended and completed the only Cosmetic Nursing course available in Australia, by The Australian Academy of Cosmetic Dermal Science, a course specifically designed for registered nurses. Shelley’s interest in the field of non-surgical cosmetic treatments became a new career direction for the next 10 years, and today, she is co-owner of Platinum Face and Body Clinic with Jacinda McKay.To find out more about Platinum Face and Body Clinic’s services, you can reach Shelley or Jacinda and their experienced team by calling +61 2 4200 9468 or visit the Non-surgical, Medical Grade Aesthetic Treatments for the Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. Illawarra Cosmetic Clinic Reveals Affordable Ultraformer III and Skin Needling Rejuvenation Face Treatment Benefits Near Me in Corrimal 2019-01-30T06:52:50Z illawarra-cosmetic-clinic-reveals-affordable-ultraformer-iii-and-skin-needling-rejuvenation-face-treatment-benefits-near-me-in-corrimal Once upon a time, facelifts were for the rich and famous, and they always required surgery. But times have changed. Nowadays, consumers hear a lot about facial rejuvenation, and beauty clinics that help ordinary men and women who hope to erase the insults of time with a wide range of rejuvenation treatments.With non-surgical beauty procedures becoming increasingly affordable, consumers might be wondering what their options are and what results they can expect. Shelley Stevens, a qualified nurse with experience in both surgical and non-surgical beauty treatments, ran us through popular facial rejuvenation techniques.Ultraformer III – High Intensity Focused Ultrasound (HIFU)Wrinkles, folds, and sagging skin are among the top targets for surgery. But according to Shelley, you can tighten up skin, reduce wrinkles, and reduce sagging by simply letting a therapist direct ultrasound waves into the tissues that lie beneath your skin.“Platinum Face and Body Clinic uses the world-leading Ultraformer III when it comes to HIFU facial rejuvenation as there are many imitations that do not deliver the same results. This piece of equipment is one reason people use our clinic,” says Shelley.“It’s scientifically tested and approved by regulatory authorities,” she says. “It won’t give consumers the dramatic results they get from surgery, but that can be an advantage too. There’s some effect immediately, but the primary advantage is that it stimulates collagen production in the skin. Of course, that means consumers only see the full result later on.”Tracey Andreason, a 46 year old mother of two agrees, “A clinician suggested the Ultraformer III to reduce wrinkles on my face and the results were really amazing.”Brighten up With LED Light TherapyCan special LED lights really reduce wrinkles? Shelley points us towards a slew of scientific papers that say it certainly does. “It’s a relatively new development,” she explains, “and the results are in. Platinum Face and Body Clinic purchased a state-of-the-art LED therapy device, and it’s been a solid investment.”Apart from reducing wrinkles, LED light therapy smooths out gaping pores, brightens the skin and helps to treat pigmentation blemishes.“Pigmentation is a hereditary issue in my family,” explains Jennifer Rush, “LED light therapy really made a difference.”Skin Needling – Not Nearly as Drastic as it SoundsWhen it comes to rejuvenating skin, collagen is the key player. By inserting tiny needles into the skin, skin needling persuades the body that it needs to do some mending, and it goes into collagen-producing overdrive. But needles, it sounds so painful!Shelley laughs. “It’s really not as bad as it sounds, using an advanced Dermapen. The needles are so tiny, and they move so quickly, that it just feels like I’m brushing your skin with something a little rough.”Turning Back the ClockHoping to soften frown lines, marionette lines and crows’ feet… Injectables could be the answer. But there’s more. “As people age, lips tend to get thinner,” says Shelley. “A lot of people want to have softer, fuller lips. And there are areas where the skin sinks away because of collagen loss. That gives people an older, more tired appearance. Consumers can instantly relax wrinkles, plump up skin, and address asymmetry with injectables.”Choosing TreatmentsShelley says it’s all about results rather than treatment choices. “It depends on what’s bothering people about their appearance and what they want to achieve. Sometimes clinics recommend one type of treatment, at others, they’ll suggest a combination. But it comes down to what people want.”“If the results people are looking for can only be achieved with surgery, then consumers need to know that. Platinum face and Body Clinic thrives because unrealistic promises don’t exist here – that means satisfied clients get what they’re expecting to get.”“Non-surgical techniques are great because there’s no downtime. The results aren’t as dramatic as those offered if people go under the knife, but people will comment that they’re looking great without realising they had treatments. That’s an added advantage. People are fresher and more relaxed-looking.”To find out more about non-surgical facelifts in the Illawarra and Sydney area, you can reach Shelley and her experienced team at Platinum Face and Body Clinic to make an online booking or by calling (02) 4200 9468.Syndicated by Baxton Media. Corrimal Cosmetic Lip Injection Clinic Reveals Best Price For Dermal Fillers, Anti Wrinkle Injections and Botox Treatments in Wollongong, Illawarra and Sydney 2019-01-29T05:50:04Z corrimal-cosmetic-lip-injection-clinic-reveals-best-price-for-dermal-fillers-anti-wrinkle-injections-and-botox-treatments-in-wollongong-illawarra-and-sydney In stories and legends, heroes and heroines go on incredible quests in search of the fountain of youth. But although you may not find eternal youth, you can look younger without going on an epic quest. All you need is some time during your lunch-break.We take a closer look at injectables – an alternative to plastic surgery that’s become affordable enough for the average person to consider seriously. Shelley Stevens, a certified nurse and co-proprietor of Platinum Face and Body Clinic, lends us her expertise along the way.Why Everyone’s Talking About “Injectables”There’s a lot more to non-surgical skin rejuvenation treatment than there was a few decades ago. Biotechnology and injection techniques have come a long way. Clinics still use some of the older anti-wrinkle treatments because they work, but there are also injectables known as dermal fillers. They plump up the areas that become sunken with age. So nowadays, it isn’t just one treatment but more of a combination of treatments. There are fillers to restore volume loss and there are anti-wrinkle treatments to smooth expression lines. Dermal fillers is also commonly used to enhance a facial feature or correct asymmetry. For more defined chiseled cheeks or plumper lips, dermal fillers will give you that instant result.Your Options: Anti-Wrinkle Injections or FillersShelley tells us it’s not really a matter of which is better. Although both kinds of injectables have a rejuvenating effect on your appearance, they do different things. Anti-wrinkle treatments relax the muscles that cause wrinkles. Fillers don’t do that. Instead, they fill sunken areas.What You Should Ask for When Making Enquiries“We sometimes have patients specifically asking for certain treatments,” says Shelley. “However, nobody just asks for a treatment for its own sake. They’re looking for a specific result. That’s what we need to know.”So, what’s bothering you? Do you feel that frown lines are making you look too stern? Is it crows’ feet that bother you or wrinkles around the mouth? Do you just want to look younger overall?If your clinic listens to your concerns, its personnel can more easily recommend the right treatments to get the results you want. And although injectables produce fantastic results, they’re not the only non-surgical treatment on offer and a combination of treatment specifically tailored to the individual will be designed during assessment and consultation. And although injectables produce fantastic results, they’re not the only non-surgical treatment on offer. Combination treatments can be specifically tailored to an individual depending on their concerns and expectations and will be discussed during assessment and consultation.Instantaneous ResultsEverybody likes instant results. That’s part of the reason why injectables are so popular. They give you instant gratification. However, the results you get will depend on the skill of the practitioner. Dermal fillers provide instantaneous results, whereas anti-wrinkle treatment takes 1 to 2 weeks to see results.Choosing the right sites for injectables is a science and an art. It takes medical qualifications and it takes experience. Just because it’s instant, doesn’t mean it’s something just anyone can administer to you.The Lowdown on RecoveryApart from getting noticeable results right away, there’s one other big advantage to choosing injectables. You won’t need any recovery time after your treatment, although for lip enhancement there may be some post treatment swelling lasting 1-3 days. As for anti-wrinkle, there is no downtime. Shelley says that some people visit her clinic during their lunch-breaks and go straight back to work.There may be some slight bruising around needle sites, but that can be covered up easily. If you’re preparing for a very special occasion, Shelley recommends going for your treatment a couple of weeks before the big day. By that time, there’s no trace of the treatment, only the results.It’s Not PermanentAnti-wrinkle treatments last for three to six months, sometimes up to eighteen months! Dermal fillers last for six to twelve months. As a side-benefit, dermal fillers stimulate collagen production, so they do have some effect even after the six to twelve months have passed.The fact that these treatments aren’t permanent can be a good thing. For example, a clinic patient might say she wants fuller lips only to find she prefers the way she looked before the procedure. So for your own peace of mind, dermal fillers are fully reversible. If she went for cosmetic surgery, she’d need a second surgery to undo the change. Shelley tells us that some surgeons even advise patients to try injectables before committing to a surgical procedure.A Few Facts About ShelleyWe were interested to find that Shelley is no ordinary nurse. She went on to achieve a very rare qualification: that of cosmetic nurse, after completing The Vocational Graduate Certificate of Cosmetic Nursing, a nationally accredited course from the Australasian Academy of Cosmetic Dermal Science. She also spent years working at other practices including alongside a facial plastic surgeon before starting her own clinic with her associate, Jacinda McKay.So, if you’re tempted to spend your lunch break spoiling yourself to cosmetic injections in the Illawarra area, Platinum Face and Body Clinic has what it takes to treat you right. Contact their experienced team by calling +61 2 4200 9468 or visit the Non-surgical, Medical Grade Aesthetic Treatments for the Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. An unusual Valentine’s gift that shows you care 2019-01-29T03:20:10Z an-unusual-valentines-gift-that-shows-you-care To keep loved ones safer on the road, the perfect gift for him or her is a personal breathalyser. Using fuel cell technology, AlcoSense personal breathalysers provide accurate blood alcohol concentration (BAC) readings and are easy to use, compact and affordable. Suitable for all drivers and cyclists, they have a simple one-button operation to provide fast, accurate readings to three decimal places. Not only ideal for checking readings after a romantic Valentine’s dinner, using an AlcoSense breathalyser after a big night out will pick up BAC readings “the morning after”, even as low as .001, so P platers would be best to wait until all alcohol is out of their system before they drive. No-one wants to lose their licence, cop a hefty fine and then have to install an interlock device after eventually getting their licence back, so this gift to a loved one will help prevent this from happening. All AlcoSense breathalysers from Andatech are eligible for a lifetime warranty covered under the AlcoSense guarantee, which provides peace of mind that the device will keep providing accurate results time after time. AlcoSense personal breathalysers range with price from $219 to $449. www.andatech.com.au About Andatech: Andatech is a 100% Australian owned company that designs, supplies, supports and services safety and wellness products including high quality alcohol and drug testing equipment, and air quality products. The company has the widest range of Australian Standard-certified breathalysers in Australia, which are designed for personal use, in workplaces, at hospitality venues (wall mounted) and as car interlock devices. Drug testing kits cover saliva and urine testing of 7 drug groups providing error-free results. Air quality products include dehumidifiers, air purifiers, humidifiers and aroma diffusers. https://www.andatech.com.au/ suggested caption for photo: Think of your loved one this Valentine’s Day and give them a gift that may help save lives, not to mention a hefty fine and loss of licence! Media Enquiries: Wendy McWilliams, WMC PR, on (+61)03 9803 2588 New Skin LED Rejuvenation Therapy at Cosmetic Clinic in Wollongong Reveals Affordable Light Treatment and Facial Benefits 2019-01-25T05:44:42Z new-skin-led-rejuvenation-therapy-at-cosmetic-clinic-in-wollongong-reveals-affordable-light-treatment-and-facial-benefits If you ask registered nurse Shelley Stevens what the most exciting recent development in non-surgical treatments is, she won’t hesitate for a second. LED Light Therapy is the skin rejuvenation treatment that everyone’s talking about – and it works. It sounds almost too good to be true, but Shelley is no follower of fads. “It’s supported by sound scientific evidence,” she says.Shedding Light on LED TherapyLED Light Therapy was developed as a medical intervention to promote skin healing and to reduce scarring. It stimulates the production of the two things that make young skin look so fresh and radiant: collagen and elastin. Collagen keeps the skin looking firm and smooth, and elastin keeps it supple, literally allowing the skin to “bounce back.”With research showing that certain LED light waves do work to boost collagen and elastin production, using it as a rejuvenating skin treatment was the next logical step. And for those of us who wouldn’t even consider going under the knife for purely cosmetic reasons, it seems almost too good to be true.Not the Same as Laser Therapy or PeelsAs a fully qualified cosmetic nurse who comes from a medical background, Shelley is enthusiastic about the results her patients are getting with LED light. “It’s amazing what it can do,” she says, “and there are no side-effects to worry about.”Laser therapy or peels are non-surgical skin rejuvenation treatments too, but there is some recovery time after treatment, and you must be careful about things like getting too much sun. Your skin needs time to heal after these treatments, and you can expect redness.But LED Light therapy doesn’t harm any tissues or pigments. It just stimulates the production of proteins which allow your skin to rejuvenate naturally from the inside out. All we need is the right light wavelength to reenergise tired skin cells.The Results That Have Celebrities Queueing up for MoreStars like Jessica Alba and Kate Hudson have been vocal in their endorsement of LED Light Therapy. But unlike most trappings of the celebrity lifestyle, LED Light Therapy is so affordable that any John or Jane Doe can enjoy its benefits.While more collagen and elastin sound super, what most of us want to know is how we will look after a course of treatments.“It’s not the kind of dramatic change that is going to make people come up to you and ask what you had done to yourself,” says Shelley, “but you are going to get compliments.”“There’s a definite reduction in lines and wrinkles, and your skin looks brighter. It will also reduce any pigmentation blemishes and tighten up pores, leaving your skin looking smoother.”Getting RealWith so many good things being said about LED Light Therapy, we wondered where the hitch lies. “There isn’t one,” says Shelley, “but you need to be realistic about what it can do for you. Your skin rejuvenates itself naturally, so the results aren’t instant. I usually recommend a course of treatments to kickstart the process.”The bottom line seems to be that LED Light Therapy is good news for those of us who want to regain some of our youthful glow. Shelley recommends a professional consultation and choosing a clinic with state-of-the-art equipment.“There are devices that people can use at home, but although they’re expensive, they aren’t nearly as effective as professional equipment. So, if you want the real thing, you need to go to a properly equipped clinic with fully trained personnel.”If you’d like to find out more about LED Light Therapy in the Illawarra or Sydney area, you can reach Shelley and her experienced team by calling +61 2 4200 9468 or visit the Non-surgical, Medical Grade Aesthetic Treatments for the Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. Illawarra Cosmetic Injection Clinic in Wollongong Reveals Best Price For HIFU, Ultraformer III and Ultrasound Treatments To Look Younger in Corrimal 2019-01-24T05:42:30Z illawarra-cosmetic-injection-clinic-in-wollongong-reveals-best-price-for-hifu-ultraformer-iii-and-ultrasound-treatments-to-look-younger-in-corrimal Although most people are worried about the idea of undergoing surgery to reverse the effects of ageing, non-surgical techniques, like HIFU (High Intensity Focused Ultrasound), have been a game-changer. It’s not just hearsay or a ‘leap of faith’.The Ultraformer III, a device that delivers targeted ultrasound waves, has been approved by regulatory authorities around the world. It’s safe; it’s effective; and it’s being used globally by plastic surgeons and cosmetic clinics to treat patients wanting results without surgery!With over 1 Million treatments already performed worldwide, Ultraformer III has quickly become the World’s Number 1 Ultrasound Lift, tightening and contouring system.What the Ultraformer III Treatment DoesWhen we’re young, we keep looking that way because we are able to naturally produce enough fresh collagen to keep our skins looking smooth. As we age, however, we begin to lose the ability to regenerate collagen, and our skins show it. Fine lines and wrinkles begin to appear, and the skin begins to sag.If we really want to turn back the clock the natural way, what we need is to revitalise our skin’s ability to produce collagen. HIFU treatment does just that. Here’s how.The Ultraformer III delivers focused ultrasound waves to target problem areas. A qualified practitioner can adjust the device to target tissues at the depth that’s required to get the results you want.The ultrasound waves cause tissues to heat up triggering healing processes and have a direct tightening effect. The latter is the reason why some people say they see instant results after going for HIFU treatment. But the best is yet to come.The deep-tissue effects of the Ultraformer III promote collagen production, allowing your skin to rejuvenate itself the natural way.Say Goodbye to Sagging, Wrinkles and Fine LinesThere’s more to HIFU treatment than meets the eye. It will reduce sagging, fine lines, wrinkles and skin folds, but it can also be used to contour the body. And although many patients say they’re happy with the immediate results, the passage of a few weeks will start to reveal the full effect of the treatment.Within three weeks, they begin to notice the external improvements that come from collagen repairing itself, and this process continues for up to six months. The improvements are subtle, but before and after photographs reveal just what HIFU therapy can do.Understanding the Treatment ProcessFinding out more about HIFU treatments proved to be less easy than we expected. It’s still a relatively new innovation and, given the high cost of the specialised equipment therapists need to offer it, it’s not something you’ll find just anywhere, although there are many cheaper, unproven systems on the market. We asked Jacinda McKay & Shelley Stevens, co-owners of Platinum Face and Body Clinic in Illawarra what to expect.“It’s something you can have done in your lunch break,” Jacinda says. “You don’t need any downtime. If you’re working with a qualified therapist, there’s very little chance of unwanted side-effects.”“Those who do experience them find them mild – maybe the skin appears a little red for a few hours, or in rare cases, nerves are temporarily affected, causing numbness or muscle weakness in the treatment area. And yes, there’s a tiny chance of bruising or minor burns,” Shelley says. “But for most people, it’s a walk-in, walk-out procedure with no real discomfort.”“Our clients are very happy with the results they get, and we’re careful to manage expectations. It’s not a surgical facelift. That’s its primary benefit, but you also can’t expect to see the same kind of results. That’s why all our treatments begin with a consultation. We don’t make promises we can’t deliver on, but we do deliver noticeable results.”If you’d like to find out more about HIFU therapy first-hand or would like to find out about other non-surgical cosmetic interventions, you can reach Jacinda or Shelley and their experienced team by calling +61 2 4200 9468 or visit the Non-surgical, Medical Grade Aesthetic Treatments for the Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media. Cryolipolysis Expert Explains Benefits of CLATUU Fat Freezing at Cosmetic Injection Clinic in Corrimal, Wollongong 2019-01-23T05:39:40Z cryolipolysis-expert-explains-benefits-of-clatuu-fat-freezing-at-cosmetic-injection-clinic-in-corrimal-wollongong With summer around the corner, you’re planning lots of fun in the sun. There’s just one thing that’s putting a damper on your enthusiasm. You’ve been exercising hard and you stick to a healthy diet, but there are pockets of fat that simply won’t go away. Is covering up the only solution? If this sounds like you, then fat freezing, also known as cryolipolysis, could be the answer.We talked to local cryolipolysis and body aesthetic clinic owners, Jacinda McKay and Shelley Stevens, of Illawarra based Platinum Face and Body Clinic to find out what this clinically proven fat reduction treatment can and can’t do, what it entails, and what we can expect from the process.Benefits of Cryolipolysis“You’re an ideal candidate for cryolipolysis if you’re at or near your ideal weight already. It isn’t a weight-loss treatment. What it does do is target stubborn fat pockets that are resilient to diet and exercise, resulting in up to 30% fat reduction in the treated areas,” Jacinda explained.“When people visit our clinic to ask about cryolipolysis, we’ll check what their goals are first. We’re not here to sell treatments, we’re here to deliver results, and if cryolipolysis isn’t going to help you, we’ll be honest with you about that,” Shelley stated.Cryolipolysis Entails“It’s a non-surgical treatment. We use specialised equipment to apply controlled cooling that freezes fat cells without damaging surrounding tissues. Over the next 6 to 12 weeks, your body eliminates the dead fat cells naturally and you will see significant improvements to the treated area,” Jacinda continued.“You might need more than one treatment – it really depends on what we’re trying to achieve for you. But we’ll be open with you about the number of treatments we think you’ll need before we begin,” Shelley commented.“At Platinum Face and Body Clinic, we have the most technologically advanced equipment to help us. We use the CLATUU system. We are the only clinic in the Illawarra region with this highly advanced and specialised system, so it’s a real advantage for our clients.”CLATUU Fat Freezing technology uses the world’s first 360 degree surround cooling technology for faster, more effective fat reduction, encompassing a larger target area of fat for improved efficiency and results over older technology.“The system also has dual hand-pieces; most systems can only treat one area at a time, but we can halve the time you need for your treatment. How long that is depends on the area you want us to treat,” Shelley stated.Timeline for Results“Some people say they can already see an improvement four weeks after the treatment, but most can see the effect around week eight. The natural fat elimination process peaks by the time you reach the twelfth week.”“If you need several treatments to the same area, you would come to our clinic every eight weeks until the course of treatments is over. Thanks to our experience in the field, we will be able to tell each patient what to expect before he or she begins the process.”Find Out More“The only way to tell for sure whether cryolipolysis is for you is to visit a cosmetic clinic for an assessment. A qualified practitioner will be able to tell you what you can realistically expect, and you can make an informed decision after that.”“Of course, if you’re in the Illawarra or Sydney area, you’re welcome to make an appointment for a free consultation with one of our skilled and trained staff members. We are experienced treatment professionals, so we’ll give you an unbiassed explanation, answer any questions you may have, and let you decide what to do from there,” Shelley said.You can reach Jacinda or Shelley and their experienced team by calling +61 2 4200 9468 or visit the Non-surgical, Medical Grade Aesthetic Treatments for the Face and Body | Platinum Face and Body Clinic website to book a consultation online.Syndicated by Baxton Media