The PRWIRE Press Releases https:// 2015-07-15T20:16:42Z Australia’s first app-building workshop for women entrepreneurs. Now in its 3rd successful year! 2015-07-15T20:16:42Z australia-s-first-app-building-workshop-for-women-entrepreneurs-now-in-its-3rd-successful-year SYDNEY: 16 July 2015 – Consumers now spend more time consuming digital content via smartphones and tablet apps than they do via surfing the web — either on a smartphone or on the desktop. The average U.S. smartphone user now spends 88 percent of his or her time when using a mobile phone within an app and just 12 percent using the web browser. To give women an opportunity to be in this revolution TiE Sydney is again running Create-a-thon, an intensive workshop specifically tailored for non-technical women entrepreneurs to go through an intensive experience to pitch for and draw up their app. Women install 40% more apps than men and spend 87% more (Venturebeat.com). That is a great opportunity for apps that appeal to this market. Create-a-thon is a workshop to help women get the ideas out of their heads and into the world. This intensive 3 day workshop brings successful non tech women entrepreneurs into the app development eco system. To apply visit www.tie-women.org.au. Create-a-thon is proudly sponsored and supported by Commonwealth Bank, Hatching Labs, Leaders in Heels, oDesk or now Upwork, Fishburners, Women as Entrepreneurs, the Velvet Onion and Heads over Heels. Considering that women account for 85 per cent of app purchases, bringing entrepreneurs into the app development eco-system looked like the perfect powerhouse for creative innovation. Participants are given a crash course on app building, fundamentals of designing, marketing, business validation and investment pitching. Many will finish ready to take their app ideas to market with the confidence and skills obtained from the workshop. The three-day workshop, culminates in a pitching competition prizes are awarded to the winning concept. There is an extensive line up of speakers who are all seasoned app entrepreneurs – Fiona Anson, Co-Founder & Director, Workible. Kristine Howard, Canva. Ben Levi, Renting Smart. Tara O'Connell, The Baby Diaries. Natasha Rawlings, CEO,  Heads over Heels, and Nic Wright Founder, AppInstruct, Mora Gago, Business Analyst, Empire One and other critical professionals important in the App building space - Robyn Heard, Senior Associate, Patent Attorney, Griffith Hack, and Katie Prendergast City Manager, oDesk https://youtu.be/a2LcAlJnV9Y   Ends   Media enquiries Ambika Malvia Director, TiE Sydney Mob: 0404 711 771 Email: ambika.malvia@gmail.com   About Create-a-thon event   The event is organised and hosted by Ambika Malvia, Director, TiE Sydney, Co-founder OzCompare.com.au and Aleksha Meheta, Strategic Relationship Manager, TiE Sydney.   TiE Women TiE Women is a community within TiE Sydney – a not for profit dedicated to supporting entrepreneurs in Australia and around the world.   About Ambika Malvia Ambika is passionate about encouraging women in tech. She runs a price comparison site OzCompare.com.au and is the Director for women entrepreneurship at TiE. Australia’s first app-building workshop for women entrepreneurs 2014-01-07T01:23:48Z australia-s-first-app-building-workshop-for-women-entrepreneurs SYDNEY: 13 December 2013 –Women install 40 per cent more apps and pay 87 per cent more for apps than men but account for only 4 per cent of mobile developers. TiE Sydney ran Australia’s first workshop specifically tailored for 30 non-technical women entrepreneurs. Create-a-thon was sponsored by Commonwealth Bank and Vanessa Beggs (Head of Strategic Initiatives and Innovation) was one of the judges at the event.   Considering that women account for 85 per cent of purchases, bringing entrepreneurs into the app development eco-system looked like the perfect powerhouse for creative innovation. Participants were given a crash course on app building, fundamentals of designing, marketing, business validation and investment pitching. Many are now ready to take their app ideas to market with the confidence and skills obtained from the workshop. The two-day workshop, culminated in a pitching competition with $2000 awarded to the winning concept. Game Gurlz (Janine Cahill, Marianna Cheklin, Denise Archie) took the top honours with their app Doggie Dates winning $2000 and access to a Commbank mentor. Josie Flynn’s CajFriend, a female networking app, won $500 and access to a Commbank mentor. PropellHer, created by Danielle Fletcher and Naomi Kimberlin received $300 and access to a Commbank mentor for their app on mentoring connections. “The team we formed on the first day will continue to work together to develop our winning Doggie Dates App,” said Janine Cahill, CEO, Future Journeys. "I've built apps for 3 years, sold one to a US firm and have had tens of thousands of downloads and wanted to share my experience of creating an app that's actually useful to a lot of other people", said Yi Zhang, Founder of Telkitty Digital "To take a whole bunch of newbies to a place where most of us don't live - deep tech - with a great feel of fun, collaboration and uninhibited learning. Priceless” said Aranka Nolan, Director, Einstein Marketing Group. "Women consider problems in a different way, so empowering us to build apps provides new solutions to everyday issues.  My specialist area of complaints is a great example of this,” said Jo Ucukalo, CEO, www.handlemycomplaint.com.au "Phenomenal event and the outcome was nothing short of hackathons that have been running 5-7 years in a row," said Andrey Shirben, SYD VenturesFounder & Create-a-thon Judge. Ends Media enquiriesAmbika Malvia Director, TiE Sydney Mob: 0438 171 070 Email: ambika@phonesandplans.com.au About Create-a-thon event Speakers included Natasha Rawlings, CEO & Co-Founder at StreetHawk, Katrin Suess, Founder & CTO at Vimily & Startup with Style, Brandon Cowan, Co-Founder & Director, Crazy Dog Apps and Colette Grigc, Lead Startup Advisor at Blue Chilli. The event was organised and hosted by Ambika Malvia, Director, TiE Sydney, Co-founder OzCompare.com.au and Sophia Demitriades, Strategic Relationship Manager, TiE Sydney. TiE Women TiE Women is a community within TiE Sydney – a not for profit dedicated to supporting entrepreneurs in Australia and around the world. About Ambika Malvia Ambika is passionate about encouraging women in tech. She runs a price comparison site OzCompare.com.au and is the Director for women entrepreneurship at TiE.