The PRWIRE Press Releases https:// 2019-02-20T04:16:31Z World’s first dedicated range of red lipsticks makes finding your perfect red simple by naming shades according to skin tone. 2019-02-20T04:16:31Z world-s-first-dedicated-range-of-red-lipsticks-makes-finding-your-perfect-red-simple-by-naming-shades-according-to-skin-tone Red Cosmetica, the rapidly growing Australian luxury cosmetics brand that launched the world’s first and only lipstick range devoted just to reds has announced another first by making it easier than ever for women to find their perfect shades of red in a heartbeat. Red Cosmetica has re-named all 15 shades of its popular red lipstick range and given them codenames that relate to the skin tone they suit and the finish of the lipstick. The first letter of each shade name is the skin tone it suits: C = cool; W = warm; A = all.  The second letter is the finish: M = matte; C = cream; G = gloss. Red Cosmetica Founder, Adam Coutts said, “We’re always thinking about how we can make it easier for women to find their killer shades of red, and how to make the brand even more relevant and irresistible to our customers. The new shade names do just that, by making it easy for women quickly hone in on the shades that suit their skin tone and the finish they prefer: matte, cream or gloss. Now, not only is Red Cosmetica the first dedicated range of red lipsticks in the world, but also the first lipstick brand to code each shade according to skin tone and finish.” Red Cosmetica is also the only lipstick brand to offer a ‘What’s my shade’ service via its website. Simply email a recent headshot and the answer to three questions to the Red Cosmetica beauty team and within 48 hours you’ll receive an email with a list of the perfect shades of red lipstick for their skin tone, hair colour and facial features. Red Cosmetica should be the first and final stop for every woman searching for her perfect red. World’s largest red lipstick range rebrands as Red Cosmetica 2016-07-14T05:05:55Z world-s-largest-red-lipstick-range-rebrands-as-red-cosmetica Red Burlesque, the rapidly growing Australian luxury cosmetics brand that launched the world’s largest lipstick range devoted just to reds has undergone a global re-brand and will now be known as RED Cosmetica. The re-brand signals an expanded focus for the brand, which will see the company extend its range beyond red lipsticks to tantalise and luxuriate lips, nails, eyes and even skin over the coming year. “From the first day we launched our lipstick range under the Red Burlesque brand we were recognised as true innovators in an industry that is actually quite conservative and unadventurous” said Red Cosmetica CEO, Adam Coutts. “Innovating isn’t just adding the latest super ingredient in to a new or existing product and marketing the bejesus out of it, it’s recognising real customer needs and wants in the market and responding to them in new and exciting ways.” One such innovation from the company was the launch in 2014 of the Red Lipstick App. The first mobile app ever to enable women to take a selfie and virtually try on 21 different shades of red lipstick, without having to go into a store to try them on. Another is the ‘What’s my Shade’ service on the RED Cosmetica website that invites customers to email their photo and answers to three questions to the RED Cosmetica beauty experts. Within 24 hours they receive an email back with a list of the perfect shades of red lipstick for their skin tone, hair colour and facial features. “Watch this space!” said Coutts. “What you’re going to see from RED Cosmetica over the next 18 months will be even more innovative products across a spectrum of beauty categories and products” ***ENDS*** More information can be found at:  Website - www.redcosmetica.com Facebook - facebook.com/RedCosmetica Twitter - twitter.com/RedCosmeticaCo Instagram - instagram.com/redcosmetica