The PRWIRE Press Releaseshttps://2015-07-27T20:10:00ZOBR Merino Products Are Perfect For That Winter/Spring Crossover2015-07-27T20:10:00Zobr-merino-products-are-perfect-for-that-winter-spring-crossover
OBR Merino’s Jan Turley is ‘feeling her oats’ as she posits
that spring is ‘just around the corner’ – good on you Jan, it can’t come soon
enough for most of us. It is about this time of the year when we have grown a
bit tired of our winter fluffy knitwear and this is where OBR Merino steps in.
OBR Merino’s fabric is ideal for that winter/spring crossover, being light yet
warm and a welcome change from heavy winter woollies.
The core of NZ Merino fibre is hydrophilic (water
retaining), and is breathable, moving perspiration away from the skin so that
the wearer feels cool, comfortable and dry. The breathability of the fabric
brings about temperature changes known as “heat absorption”. When there is a
rise in humidity in the micro climate between the skin and the Merino fabric,
moisture vapour is absorbed and then transported and released into the air
outside the garment, creating a noticeable drop in temperature for the wearer. Equally,
when there is a rise in temperature, the Merino fabric will absorb moisture
vapour from the air, binding it and creating a drop on temperature next to
skin. This, together with the natural crimp and resilience of Merino fibres
which trap air and conduct heat, makes Merino garments warm and comfortable to
wear.
It is well known that Merino garments make great travelling
companions as they don’t crush when worn and are good to wear in most climates.
They are very comfortable because they have natural stretch within the fabric
which means they move with your body, and when packed for a long journey, they
simply need to be hung overnight or hung in the bathroom while you are in the
shower to have any light creases smoothed away.
OBR Merino have a range of beautiful colours for every
colour type and their fabulous capes and wraps fit almost everyone, from a size
eight to 24. All OBR Merino garments are very easy to care for, do not crush
when worn or packed, and are ideal for our New Zealand climate where we tend to
experience four seasons in each day! Merino is known as ‘nature’s performance
fibre’ as it produces a natural, renewable fabric with excellent wrinkle
recovery and is recyclable and bio degradable.
As Jan says, it’s time for us all to get excited about the
arrival of spring, so be prepared and go to the website at http://www.obrmerino.com .
Enjoy a Snug Mid-Winter with Beautiful Capes & Wraps from OBR Merino2015-06-29T00:57:29Zenjoy-a-snug-mid-winter-with-beautiful-capes-amp-wraps-from-obr-merino
The shortest day of the year is fast approaching so it is a
good time to update that winter wardrobe and where better to do so than at OBR
Merino’s online shop. OBR Merino have beautiful warm capes, wraps and ponchos,
just perfect for keeping warm at this time of the year. Their crossover cape
with silky soft black rabbit fur trim at the neck can be worn over anything,
adding a layer of warmth, ideal for any event. The rabbit fur detail adds that
extra touch of glamour and OBR Merino’s garments fit easily into a handbag.
Their merino wool cape with fur trim is very versatile and
is like a poncho or cardigan and can be slipped on over daywear to transform
your look for night time. It is also a great travelling piece as it is so light
– particularly suited to take on a cruise for those cool nights.
Another marvellous idea for those winter nights is their
long, pull on skirt with side split which can be dressed up with boots and,
teamed with a fur trimmed cape, makes for a superbly elegant addition to that
winter wardrobe. The straight shape and sexy side split make this a winning
piece.
All these capes and wraps can be easily carried in a
handbag, and when taken out, they drape beautifully, with no creases or
crinkles and are ideal for travelling anywhere, being so easy to pack and so
adaptable.
The OBR Merino team advise that their Trade Enquiries page
is changing to an Opportunities page, giving people the opportunity to give
back to their community. Organisations can sell the clothing for full price and
for every sale they make, OBR Merino give them a substantial portion of the
sale. This is the ideal opportunity for women’s groups overseas, particularly
in the UK for a group of Kiwi expats who regularly get together as a support
group or a business women’s group.
For more information on this and to view the OBR Merino
range of beautiful NZ Merino clothing, please visit their website at http://www.obrmerino.com .
Wrap Up Warm For Autumn With Obr Merino Wraps And Cardigans2015-05-24T23:14:14Zwrap-up-warm-for-autumn-with-obr-merino-wraps-and-cardigans
As the year starts to cool down, so are the sales of wraps
and cardigans at OBR Merino starting to heat up, and their NZ
Merino lounge pants are selling like the proverbial ‘hot cakes’. As OBR Merino’s Jan Turley reports, their
wraps in all colours continue to sell and they are getting lots of requests for
the models with soft fur around the neck on their capes.
The OBR Merino wool crossover cape with fur on the neck adds
that extra touch of glamour and has a one button detail to secure it in place.
These capes feature silky soft black
rabbit fur trim on all colours, and the luxurious and glamorous Merino wool cape has a soft fur trim to be
worn like a poncho or a cardigan and can also be worn over anything to
transform your look.
OBR cardigans in 100% New Zealand merino
wool are all lightweight and yet very stylish and are fabulous for
travelling to give that extra warmth and just as good for those chilly days in
the office. This winter the Merino Bell Cardigan is the trendsetter for the
season, creating a unique look for the modern woman, whether it be for day wear
or for travelling. The Bell Cardigan is a great shape for all body types and
can be worn buttoned up or opened loosely.
The Merino Classic Cardigan is great in plus sizes, classically
styled to compliment any outfit. This
versatile Button Cardigan is made from soft, lightweight 185gm merino wool jersey
and is great to travel with as it packs so easily into a handbag or suitcase
(as do all of OBR Merino’s garments).
OBR Merino’s Shrug Cardigan can be draped over the shoulders
or worn in the usual manner to keep the chill out – a great look for the modern
traveller and can transition from day wear into the evening and is available in
both regular and plus sizes.
OBR Merino’s Lounge Pants are terrific for staying warm
during the cooler months and are especially useful when travelling as they are
very stylish, yet functional at the same time. All these garments can be easily
carried in a handbag, and when taken out, they drape beautifully, with no
creases or crinkles. Bearing this in mind, the cape or wrap is fabulous as the
ultimate cruise companion, providing a light layer for those chilly nights,
giving warmth without weight.
For more information please visit the website at http://www.obrmerino.com .
Roll On Winter With OBR Merino’s Beautiful Blankets2015-04-21T03:46:22Zroll-on-winter-with-obr-merino-s-beautiful-blankets
OBR Merino are famous for their stunning NZ Merino capes and
wraps in fashionable colours and styles and now they are selling their
beautiful, light cosy blankets with unique New Zealand embroidery on them.
These are proving a real hit as a travelling companion, for that extra layer of
warmth without weight and are the perfect size at 150cm square. OBR Merino’s
blankets can be rolled up to fit snugly into a handbag and can be brought out
when the bus or plane’s air-conditioning has everyone else shivering. An OBR
Merino blanket also makes a great gift and is an essential for all travellers.
NZ Merino is known as ‘nature’s performance fibre’ as it
produces a natural, renewable fabric with excellent wrinkle recovery and is
recyclable and bio degradable. The reason that these fine New Zealand Merino
wools are so perfect for next to the skin garments, particularly for mums and
babies, is they have such a low micron count, and in this very environmentally
aware age, it is important to note that New Zealand Merino wool is a natural,
renewable, sustainable and biodegradable product, making the OBR Merino blanket
a natural accompaniment to any type of travel.
New Zealand Merino fabric carries the ECOME label, which
means it is the best quality fabric possible. There are also growing
indications that the use of NZ Merino is increasing rapidly worldwide,
supported by strong consumer endorsement and objective evidence of performance.
OBR Merino’s elegant capes and wraps, and now their blankets, are made from NZ
Merino and it is important to note that they are fabricated to manage moisture,
which is a factor in enhancing wearer comfort. Textiles that are effective at
moisture management actively move excess moisture away from the body and
transfer it to the external environment. This process of managing the
environment between the skin and inner fabric surface enables heat and moisture
to be buffered to acceptable levels, providing a micro-climate for the body.
This, plus its softness and flexibility and ease of
laundering makes it one of the most popular and environmentally friendly
fabrics in the world today. OBR Merino products are made from NZ Merino wool
which is a natural, renewable, sustainable and biodegradable product. NZ Merino
is known as ‘nature’s performance fibre’ as it produces a natural, renewable
fabric with excellent wrinkle recovery and is recyclable and bio degradable, so
that OBR Merino’s stylish and luxurious capes and wraps can be worn anywhere
with comfort and in any weather and their blankets can be rolled up and taken
anywhere in the world.
For further information please go to http://www.obrmerino.com .
OBR Merino’s New Website Goes Live2015-03-23T01:28:40Zobr-merino-s-new-website-goes-live
OBR NZ Merino’s owner and Director of Design, Jan Turley, is
very excited to announce that the company has a brand new logo and a brand new
website to go with it. This is great news for all her loyal clients as it gives
them even easier access to the stunning range of luxury NZ Merino garments to
be found on the website at http://www.obrmerino.com
. OBR NZ Merino are the number one experts in New Zealand made luxury merino
products and have been selling their garments throughout New Zealand and
Australia for over 20 years, and now export all over the world.
Jan has been in the fashion business for many years and has
used New Zealand Merino for most of that time, and the reason she is so
passionate about it is for all the myriad qualities associated with it. As Jan
puts it, “All Merino is not created equal and New Zealand made Merino wool is
undoubtedly the best in the world.” Merino wool is ‘nature’s performance fibre’
and is a natural, renewable fibre that is warm without weight, odour resistant
and durable. Merino fabric has excellent wrinkle recovery, resists soiling and
is recyclable and bio degradable which, in these very environmentally aware
times, is even more important.
Jan and OBR NZ Merino’s philosophy is that they take pride
in offering and delivering to their customers the best quality garments they
possibly can. Their fabulous and fashionable wool capes and wraps are
particularly sought after by the modern woman as a ‘one size fits all’ fashion
accessory and OBR NZ Merino has a stunning array of styles in every colour
imaginable.
All these capes and wraps can be easily carried in a
handbag, and when taken out, they drape beautifully, with no creases or
crinkles. Bearing this in mind, the cape or wrap is fabulous as the ultimate
cruise companion, providing a light layer for those chilly nights, giving
warmth without weight. In fact, capes and wraps are ideal for travelling
anywhere, being so easy to pack and so adaptable. Another marvellous idea for
the multipurpose cape or wrap is for nursing mums, who can breastfeed her baby,
looking glam while keeping baby warm!
And, as lawyer, Kathryn Beck says, “The quality of the
fabric is sensational. It is so soft next to my skin. I can wear these garments
with confidence I can have many meetings throughout the day and still look
sharp before a drinks meeting with a client after work”.
OBR Merino Fabric Is Ecologically Sustainable2015-02-23T00:16:14Zobr-merino-fabric-is-ecologically-sustainable
OBR Merino’s Jan Turley is keen to stress that their NZ
Merino fabric carries the ECOME label, which means it is the best quality
fabric possible. There are also growing indications that the use of NZ Merino
is increasing rapidly worldwide, supported by strong consumer endorsement and
objective evidence of performance. OBR Merino’s elegant capes and wraps are
made from NZ Merino and it is important to note that they are fabricated to
manage moisture, which is a factor in enhancing wearer comfort. Textiles that
are effective at moisture management actively move excess moisture away from
the body and transfer it to the external environment. This process of managing
the environment between the skin and inner fabric surface enables heat and
moisture to be buffered to acceptable levels, providing a micro-climate for the
body.
NZ Merino fibre has a hydrophobic (water repelling) exterior
and hydrophilic (water loving) interior, which provide outstanding moisture
management capabilities. NZ Merino fibre, by absorbing water vapour from the
skin surface and allowing effective evaporative cooling of the skin to occur,
assists with maintaining a healthy core body temperature. Jan actually
experienced this phenomenon first-hand last week when she attended a meeting in
a very warm room where everyone else was complaining of the heat. Jan was
wearing one of her gorgeous capes (to show off) and says she didn’t feel hot at
all. She was actually amazed as she says she has ‘prattled on’ about this for
years but had never actually experienced it!
NZ Merino’s chemical structure means that it has the ability
to actively absorb and desorb moisture, and gain and release heat, depending on
the external and internal environment, thus buffering a wearer against
environmental changes. This fibre is able to actively absorb moisture from the
atmosphere and/or body, with its absorption properties being much greater than
most synthetic fibres. This, plus its softness and flexibility and ease of
laundering makes it one of the most popular and environmentally friendly fabrics
in the world today. OBR Merino products are made from NZ Merino wool which is a
natural, renewable, sustainable and biodegradable product. NZ Merino is known
as ‘nature’s performance fibre’ as it produces a natural, renewable fabric with
excellent wrinkle recovery and is recyclable and bio degradable, so that OBR
Merino’s stylish and luxurious capes and wraps can be worn anywhere with
comfort and in any weather.
Jan says they have a new website ready to go next month but,
in the meantime, go to http://www.obrmerino.com
to view their fabulous range of capes and wraps.
Kudos For OBR Merino2014-06-24T00:45:57Zkudos-for-obr-merino
The enterprising team at OBR Merino have customers all
around the globe and are finding that their larger sizes, in particular, are
proving to be very popular and they recently received this very enthusiastic
response from Julie Calhoun in Washington on receipt of her larger sized
clothing. “Oh, Jan, received the package a few days’ ago and was simply stunned
by how absolutely GORGEOUS everything is!! What incredible fabric and oh how
lovely the top is!! It was better than Christmas here that day. Thank you,
thank you, and thank you for making this possible!!
I WILL be sure to
send a photo wearing the wonderful ruffled top. It’s starting to get pretty
warm here since it’s our late spring so I may have to wait for an appropriate
day though. Anyway, did want to let you know that my fabulous care package from
New Zealand made it here safe and sound. Thanks again!!!”
It is always interesting to read testimonials and letters
from satisfied customers, usually an accurate pointer to the success, or
otherwise, of a business and it is a well-known fact that word of mouth is one
of the best testimonials when accessing a product or service. Letters like this
can be an extremely valuable marketing tool and a great advertisement. To this
end, OBR Merino have many happy customers such as Bette Thompson of Vancouver,
“I love OBR Merino, and your garments are lovely and very suitable for the
Vancouver climate”.
This from Kathryn Beck, a lawyer, “The quality of the fabric
is sensational. It is so soft next to my skin. I can wear these garments with
confidence. I have many meetings throughout the day and still look sharp before
a drinks meeting with a client after work.” Mary Hooper, a stylist has this to
say. “I have been a stylist for many years and all my clients without doubt
love these New Zealand Merino clothes. They provide them with style, comfort,
durability, easy care and the perfect weight for travel all over the world.”
The OBR Merino team have also received feedback from a
customer living in Brisbane to whom they sold a pair of their lounge pants in a
larger size who remarked that the fabric is so comfortable, even in the
Queensland heat because of its special wicking qualities and is non-itchy.
For further information, please visit the website at http://www.obmerino.com.