The PRWIRE Press Releases https:// 2014-09-18T02:04:46Z HOT Platform transforms marketing measurement for SME’s 2014-09-18T02:04:46Z hot-platform-transforms-marketing-measurement-for-sme-s For immediate release Melbourne, Australia 2014: Melbourne-based digital marketing agency, HOT Click Media, is changing the way SME’s measure their marketing spend thanks to a new advertising platform. The new technology is the first in Australia to deliver detailed marketing intelligence to provide business owners with a succinct, easy to digest means of understanding which advertising channels are delivering leads. The HOT Platform works by gathering data from search engines and identifies the exact keyword phrase that was searched to contact the business. Specifically, businesses can determine which keywords and marketing activities are responsible for creating leads. Business owners can also track and record calls and receive missed call notifications to approach potential leads. HOT Click Media Brand Manager Thusara Fernando, says the HOT Platform was designed with business owners in mind and incorporates the latest online technology. “The platform is easy to use and the best part is that it’s completely transparent. Management can see exactly what they should be investing money in; whether it’s a magazine ad, Google AdWords or radio”. The latest statistics reveal mobile and online video as the fastest growing digital activities, followed by an increased spend in online search and directories in the Australian market. “With an increasing number of marketing activities available, it’s vital businesses have the tools to continually improve lead generation and management for the best results. The HOT Platform lets them do just that” Fernando says. ENDS About HOT Click Media HOT Click Media is a team of digital marketing veterans, experienced in helping businesses 'fire up their digital marketing'. The company specialises in all things digital; offering Search Engine Marketing, SEO, Social Media Marketing and Whiteboard Video services. HOT Click Media works with businesses in multiple industries, and has strong relationships with agencies and consultants to provide digital services that deliver true return on investment for clients and partners. For more information please contact enquiries@hotclickmedia.com.au or 1300 734 012. PositionMEonline teams up with Feefo to enhance customer service experience 2014-08-18T03:58:33Z positionmeonline-teams-up-with-feefo-to-enhance-customer-service-experience For immediate release Melbourne, Australia 2014 - Online marketing provider, PositionMEonline (PMO) today formalised the implementation of market-leading 3rd party rating and reviews platform Feefo, to build on customer relationships. Unlike traditional customer feedback surveys, the Feefo customer review software enables customers to provide responses online for all to see, offering complete transparency. The company has also recently employed a Customer Satisfaction Division to provide proactive on-going communication and support. Head of the PositionMEonline Customer Satisfaction Business Unit, Andrew Serban believes the new customer review approach is well suited to the web marketing industry as it allows customers to have their say in front of a mass audience. “We’re excited to be using cutting-edge customer review software to make a difference. Our goal is to start a conversation with our customers about our services so we can constantly measure and improve future interactions”. PositionMEonline is one of the first Australian businesses to be using Feefo and expects that it will lead the digital marketing industry by way of example in being transparent with its customer experiences. Mr Serban says the Feefo platform will ultimately enable PositionMEonline to ensure customers get the most from their online marketing and reap the rewards of a well-executed digital strategy. “For a company like PositionMEonline, customer satisfaction is more than just customer support; it is an opportunity to help SME’s grow and thrive in their existing markets”. ENDS About PositionMEonline PositionMEonline is one of Australia’s longest standing, trusted online marketing service providers. With more than 14 years of industry experience, the Google accredited company delivers digital solutions including search engine marketing, search engine optimisation, website design and development, social media marketing, mobile websites and banner advertising. For more information contact enquiries@positionmeonline.com or (03) 8609 1647