The PRWIRE Press Releases https:// 2014-10-06T22:05:39Z Australia outperforms world in top global sales and marketing challenge 2014-10-06T22:05:39Z australia-outperforms-world-in-top-global-sales-and-marketing-challenge ADELAIDE, Australia, October 7, 2014 – 360 Leads™ (au.360leads.com) announced the release of its 2014 edition of The Black Report™ (#theblackreport), its global study of B2B sales lead generation practices with C-levels, sales leadership and marketing executives from six continents. The study highlights sales lead generation as the most important sales and marketing challenge facing 58% of companies. Although 78.5% of companies have engaged in lead generation programs over the past 12 months, only 17.3% are meeting their sales lead generation targets. Australia ranks best in performance globally, with 21.7% of companies achieving their targets. The most successful sales lead generation channels tend to be those that can offer a high degree of targeting. Ranked in order of effectiveness, outbound telemarketing, email marketing and digital marketing deliver the best results. However, primary reasons cited for poor lead generation results are inadequate budgets and internal company issues which impact performance. Stuart Lewis, President & CEO at global sales lead generation company 360 Leads says, “Australia’s resilient GDP growth in 2012 and 2013, with Europe struggling to reach 1%, may be a factor in stronger relative performance. In addition, geography isolates Australia from a certain amount of market clutter, and that may enable Australian companies to more effectively connect with their domestic target audiences.”  The Black Report™ reveals: •Australian companies rank first at achieving their lead generation targets at 21.7% versus the global average of 17.3% •Australian companies ranked social media equally with outbound telemarketing as their top performing lead generation channel. Other countries ranked outbound telemarketing as their top performing channel •Australian companies do more sales lead generation than the United States and Canada •43.5% of Australian companies believe they have sufficient data for their lead generation activities, compared to only 31% of European countries •Companies who communicate 3 or more times with their sales prospects are 2.4 times more likely to meet their targets •More sales people equals a better chance to meet sales lead generation targets – 62% better, to be exact, for companies with sales forces of over 25 people  •Companies with over 100 employees are 1.5 times more likely to hit their sales lead generation targets than smaller companies •The most successful sales lead generators come from financial services, business and professional services and technology •The least successful sales lead generators come from manufacturing, healthcare and pharmaceuticals “Australia’s success likely reflects a number of factors,” said Dan Cadieux, 360 Leads’ Country Manager for Australia. “Australian businesses do more lead generation than foreign companies, with the exception of Europe. And, since they have had to look at alternatives to email marketing for more than a decade, they likely have become more resourceful, and more experienced, in using a variety of sales lead generation channels, such as social media. I’d expect that shared internal commitment, know-how and teamwork sum up what delivers.” The Black Report™ and accompanying insights into the findings from 360 Leads, is available in digital format at au.360leads.com. 325 participants from six continents were surveyed for The Black Report™. About 360 Leads 360 Leads™ finds new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world.  We support clients’ sales growth from our global headquarters in Toronto, Canada and our operating hubs in Phoenix, USA and Adelaide, Australia. 360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit au.360leads.com or call 1800 360 LEAD (532) 360 Leads is a 5th business® company, an integrated sales and marketing organization.  ### Additional Information Twitter: @360leads LinkedIn: www.linkedin.com/company/360-leads Contact:   Dan Cadieux   Dan.Cadieux@360leads.com  +61 8 7122 5266 © 2014, 360 Leads, Inc. All rights reserved. 360 Leads™, find. connect. grow.™ The Black Report™ and 5th business® are trademarks of the 5th business group of companies.  360 Leads gives Australian exporters access to North American markets 2014-10-02T20:16:22Z 360-leads-gives-australian-exporters-access-to-north-american-markets-1 ADELAIDE, Australia, October 3, 2014 – 360 Leads™ (au.360leads.com) today announced its new sales lead generation service for Australian exporters to drive sales growth in the United States and Canada. The company, which has offices in Adelaide, will generate qualified sales opportunities for its Australian clients from its global headquarters in Toronto, Canada and its operations in Phoenix, USA. Prior to the announcement, 360 Leads has been working with Australian and other foreign exporters who have business expansion objectives in North America. The company builds ongoing sales pipelines, with its clients in diverse industries attending hundreds of qualified sales meetings with North American buyers and securing millions in new business. Powered by advanced data, digital analytics technologies and telesales infrastructure, 360 Leads’ sales lead generation channels include digital, direct, inbound and outbound services. “The United States is the world’s largest economy. With our footprint, capabilities and market knowledge, our Australian clients will be able to cost-effectively capitalize on market opportunities they may never have thought were available to them. We’re standing ready to connect them with new buyers for their products and services”, says Stuart Lewis, President and CEO at 360 Leads. The economic relationship between Australia and North America is substantial. According to the Australian Ministry of Trade and Investment, the United States is Australia’s largest source of foreign investment worth A$658 billion in 2013. Canada is a top-ten source country for foreign investment in Australia, with A$27 billion invested. Austrade figures cite exports to the United States as A$9,582 million with an additional A$1,384 million being exported to Canada. The Australia-United States Free Trade Agreement (AUSFTA), which came into force in January 2005, gives Australian businesses expanded access to the world’s largest importer. With the announcement comes the appointment of Dan Cadieux as Country Manager, Australia. Cadieux, who has relocated from Canada, will also retain his responsibilities as the company’s Global Vice President, Strategy and will be based in Adelaide. More information can be found at au.360leads.com. About 360 Leads 360 Leads™ finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world. 360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit au.360leads.com or call +61 8 7122 5260. 360 Leads is a 5th business® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada. Additional Information Twitter: @360leadsLinkedIn: www.linkedin.com/company/360-leads Contact: Dan CadieuxDan.Cadieux@360leads.com+61 8 7122 5266 360 Leads becomes accredited Google Certified Partner 2014-09-30T21:06:43Z 360-leads-becomes-accredited-google-certified-partner ADELAIDE, Australia, October 1, 2014 – 360 Leads™ (au.360leads.com) announced its accreditation as a Google Certified Partner, becoming the only full-service lead generation company operating in Australia, the United States and Canada that is Google Certified. Google Certified Partners must conduct ongoing and substantial Google advertising campaigns and retain employees who demonstrate proficiency in various aspects of Google advertising. To become certified, employees must achieve 85% on all Google-administered exams, covering functions such as campaign management and online advertising best practices. Dan Cadieux, Global Vice President, Strategy at 360 Leads says, “Effective digital advertising forms an integral part of our comprehensive sales lead generation campaigns. It’s critical that our clients gain the utmost competitive advantage through our people having the skills necessary to deliver them more qualified sales leads than any other company.” Through the process of being Google Certified, 360 Leads has acquired further expertise in the realm of advance search and display including: Google Search Network, Google AdWords, Google Display Network and Video Advertising. Cadieux adds, “Google is the number one search engine on the Internet. With Google’s reach including sites like YouTube, AdSense, DoubleClick and Blogger, it’s imperative we continue to invest in the skill development of the 360 Leads’ digital advertising team. This will allow our clients to cost-effectively reach a broader spectrum of sales prospects, as each property displays different user search behaviours. Being the only full-service lead generation company operating in Australia, the United States and Canada that is Google Certified, our clients have further assurance we can support their digital sales lead generation efforts across the globe.” About 360 Leads 360 Leads™ finds new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world. We support our clients’ sales growth from our global headquarters in Toronto, Canada and our operating hubs in Phoenix, USA and Adelaide, Australia. 360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit au.360leads.com or call +61 8 7122 5260 or 1800 360 LEAD (532). 360 Leads is a 5th business® company, an integrated sales and marketing organization. Additional Information Twitter: @360leadsLinkedIn: www.linkedin.com/company/360-leads Contact: Dan CadieuxDan.Cadieux@360leads.com+61 8 7122 5266