The PRWIRE Press Releases https:// 2019-10-23T09:50:33Z THE BLOGGERS BRUNCH IS TRANSFORMING INFLUENCER MARKETING - MERGING THE ONLINE AND OFFLINE WORLDS 2019-10-23T09:50:33Z the-bloggers-brunch-is-transforming-influencer-marketing-merging-the-online-and-offline-worlds Australia’s number one agency that connects millions of mums with brands, Kids Business Communications is back with their Bloggers Brunch™ this October 25th in Melbourne with leading brands taking centre stage. What started as the industry’s best kept secret almost 10 years ago, has morphed into an organically grown platform that is accelerating and leveraging brand awareness, with grassroots marketing that brings the online world, offline – and then back again. In its journey, the event has been home to hundreds of brands, both established and emerging and involved thousands of influencers along the way. The Bloggers Brunch™, now Australia’s Premier Influencer Marketing Event, removes the online disconnect and unites mums and brands via face to face experiences with the influencers Mums turn to. It gives both the influencer and the brand a chance to discover one another personally, creating authentic interactions and facilitating real brand/consumer relationships that resonate with readers.   Christie Nicholas, Managing Director of Kids Business has spent almost 20 years marketing brands to women, primarily Mums, and curated the event from its beginning. Nicholas believes: “The Bloggers BrunchTM gives brands and influencers the unique opportunity to fast-track perfectly aligned partnerships that go beyond a single post, to deliver amplified results. We do this by creating a brand experience. Without an experience, there is no emotion. Without emotion there is no advocacy. And advocacy is the catalyst to a brand’s success.  In light Facebook and Instagram’s changes as well as today’s very noisy online marketing sphere, the power and ability to do this well is critical to growth.”  One of the long-term brand partners involved in previous events as well as the upcoming event, Jen Harwood of Happy Hair Brush fame explains:  “Influencers need to meet us, see us and most importantly experience our product. If they love our product and share it, that gives us the 3rd party credibility with potential customers. This event enables us to get to the majority of influencers FIRST, establishing ourselves as the leaders and the response has been incredible! We can hardly keep up. Influencers create powerful, genuine content that speaks about the problem our product solves and our relationships with them is personal.”  As online platforms are moving away from vanity metrics, it is relationships, now more than ever, that matter most. “Potential customers are more receptive to the messages coming from someone they already know, like and trust and who clearly believes in the product” Nicholas adds. The benefits not only lie with the brands – it is the ONLY event on an influencers calendar designed to directly introduce influencers with a stable of the hottest brands and key contacts who are keen to ignite relationships.  Brands participating at this event include a mix of global brands, FMCG essentials, emerging players and everyday home essentials, including: Moose Toys, VTech, LeapFrog, Black + Decker, Breville, Smash Enterprises, Mustela, Uganic by Wattlehealth, Beginners on Stage, Happy Hair Brush, KONG, Nutriderm, Dermavive and retailer Spotlight.   Discover what happens when the online and offline worlds unite, the role influencers play in educating the wider audience and why more brands want messages shared organically and transparently. -end-  Please contact for Media access and story ideas. Happy Times for Happy Hair Brush – Sweeping up Bloggers Choice Awards 2019-03-03T22:35:53Z happy-times-for-happy-hair-brush-sweeping-up-bloggers-choice-awards Winners from the Bloggers BBQ: Bloggers Choice Awards have been announced. To mark the start of 2019, this awards program launched off the back of the biggest influencer marketing event of the year, the Bloggers BBQ.   Organised by Kids Business, Australia’s leading agency exclusively representing brands that market and sell to Mums – this event connected 14 stellar brands to 74 influential guests (with an enormous audience size of almost 3 Million Mums) to ignite the beginning of long term relationships. Brands came from a diverse range of sectors including, education, FMCG, maternity, baby, beauty, home, pet care and more and included: ABC Reading Eggs, Bakers Delight, Belly Bandit, Eonion Care, Goblies, Happy Hair Brush, Heinz Baby Basics, Little Innoscents, Marathon Foods, No Added, Protect-a-bed, KONG, Smash and Spotlight. With the support of the influencer community, the event also raised awareness for the Clown Doctors. The platform featured immersive brand experiences, 2-way interactions, and in-depth educational sessions to fast track the process of word of mouth and mum to mum recommendations. The Bloggers Choice Awards rolled out on the day, gives influencers the opportunity to then share their renewed brand sentiment, measure their advocacy levels, purchasing intent and likelihood to tell others about these brands.    The series of awards include; Favourite Overall Brand, Best Brand Experience, Most Likely to Purchase and Best Community Initiative.  The winners of the Bloggers BBQ Blogger Choice Award are as follows:  Favourite Product and/ or Service Winner: Happy Hair Brush Runner Up: Little Innoscents Best Brand Experience Winner: Happy Hair Brush Runner Up: Spotlight Most Likely to Purchase Product and/ or Service Winner: Bakers Delight Runners Up: Smash Best Community Initiative Winner: ABC Reading Eggs Runner Up: Bakers Delight Happy Hair Brush founder and CEO Jen Harwood said “We are overwhelmed and humbled with just how popular Happy Hair Brush is with influencers. Influencers even came from other states to learn more about our mission to make One Million Women Happy with our superior brushes that go above and beyond detangling hair for kids and adults alike. The women we met influence nearly 3 million people. That’s incredible! The amount of promotion they have already generously given our brushes, even moments after meeting us and posting stories and posts about our products sets us up to be well on our way to reaching our targets! We are thrilled with both these awards and grateful for the support of the influencers who are getting behind our movement to transform the world of how women brush their hair forever!" Blogger and Influencer, Elise from What's on 4 was equally impressed saying "it is a great way to connect with brands face to face". Christie Nicholas, Managing Director, Kids Business Communications adds “Nothing compares with the power of a face to face meeting. It is more emotive than an email or DM and the easiest way to discover if there is a genuine fit between you and your promotional partners.  In just 4 hours, these 14 brands were able to set up their influencer marketing campaign for the next 6 months and know with certainty that influencers open to being on the journey with these brands share the same values. As a result, the partnerships are genuine, the content is more authentic and valuable to the readers keen to learn more. “   Kids Business Communications is Australia’s leading agency exclusively focused on helping brands market and sell to more mums. For more information contact  P: 03 9598 9128.      NEW EVENT - Australia’s Largest Influencer Event Heads North this July 2018-06-22T00:00:40Z new-event-australia-s-largest-influencer-event-heads-north-this-july Now in its 8th consecutive year, the Bloggers BrunchTM is a real-life influencer market place, boasting a live, vibrant and interactive platform for ‘Mum’ influencers and brands to meet and mingle in person. Ten brands are set to wow influencers in Queensland, including returning partners: Nintendo, RYOBI, Little Innoscents Cobs, Marathon Foods, ASG and Chef Direct. Also attending, are first-time brand exhibitors; Gro Company, Terry White Chemmart, Matar, and Bioglan. Returning for their second Bloggers BrunchTM, global brand, and family favourite Nintendo said “Our goal was to educate and change the way Mums view our brand…and we certainly feel like we were given the platform to accomplish that. Bloggers Brunch gave us the rare opportunity of chatting one-on-one to an engaged group of influential Mums. We were really impressed by our visitors’ willingness to learn about our product; when by admission many of them typically avoid video games at all costs!”  Queensland based content creators present fresh opportunities for participating national and global brands; with the upcoming event embracing the unique flair Queensland influencers have to offer. Popular Brisbane Blogger and Founder of national parent’s directory ‘What’s On’, Elise Easdown explains, “QLD bloggers have their own fresh and unique way of presenting information. Our weather, seasons, and lifestyle are different. Our content reflects that.” Not your average expo and more than your standard influencer outreach campaign, the Bloggers BrunchTM has hosted 200 household brands to date and provided a proven way to ignite word of mouth, both online and offline, alongside sampling and experiences – all key activations that influence purchase.  The esteemed network of women attending share over 2 Million connections combined – greater reach than TV. Bloggers BrunchTM Founder and Kids Business Managing Director Christie Nicholas said; “This event creates long lasting, collaborative relationships that benefit the influencers, their audience and the brands. The opportunities and positive flow-on effects this event creates, the brand awareness it delivers, and the energy and interest our guests bring to make the experience complete, motivates us to turn up the dial – this time for Queensland.”  The Bloggers BrunchTM events are held in Sydney, Brisbane and Melbourne. To exhibit please contact Kids Business Communications is Australia’s leading agency exclusively focused on helping brands market and sell to more mums. For more information contact  P: 03 9598 9128.                                 Kids Business Announces Client Win 2018-01-30T02:50:30Z kids-business-announces-client-win Kids Business Communications, Australia’s most established PR and Marketing to Mums agency, are thrilled to renew their partnership with the world’s number one selling mattress protector, Protect-A-Bed. Following a successful 2017 campaign, Kids Business Communications will drive another long-term campaign with the market leader by delivering ongoing PR representation, an influencer ambassador programme as well as a series of bespoke projects throughout the year, both in Australian and New Zealand. Protect-A-Bed products are approved by the National Asthma Council’s Sensitive Choice Program and recognised as being SIDS & Kids friendly. Protect-A-Bed is proudly Australian owned and made, and has grown to become a globally recognised brand, having partners and distributors in 48 countries. Kids Business Founder Christie Nicholas said, “The brand is outstanding, and we are proud to be able to tell more mums and families about it. That’s our goal for all our clients. This year we will build on the proven framework from last year to create specialised and intimate brand experiences that amplify brand awareness both online and offline and promote the essential range of products protecting families from the nasties lurking in our beds.” Kids Business Communications continues to exclusively focus on connecting brands with mums via industry expertise, extensive connections, passion and purpose. Kids Business has represented 180+ brands to date via PR and marketing-to-mum solutions including: PR, Influencer Marketing, Sampling & Review Campaigns, Market Research and the Bloggers BrunchTM. For more information please contact Courtney at Kids Business | | +61 3 9598 9128 Caruso’s Natural Health takes out top spot in the Bloggers BrunchTM Bloggers Choice Awards, along with Lowan and Smiths Snackfood Company 2017-05-29T06:19:22Z caruso-s-natural-health-takes-out-top-spot-in-the-bloggers-brunchtm-bloggers-choice-awards-along-with-lowan-and-smiths-snackfood-company-1 Kids Business Communications, the pr and marketing to mum specialist agency, is excited to announce the brands voted in as winners of the Bloggers BrunchTM Bloggers Choice Awards, for the recent Bloggers BrunchTMheld in Sydney earlyMay. Ten brands exclusively participated in the recent experiential social media event hosted by Kids Business Communications, to educate & engage personally with an elite group of influencers who collectively reach 2M + others. Among them, FMCG brands: Lowan, Luv-A-Duck, The Smiths Snackfood Company (Sakata & Sunbites) and Slendier, as well as Australian Tax Office, Caruso’s Natural Health, Medela, Curash and SEBO. For the first time in the seven years the event has been running for, the Bloggers BrunchTM Bloggers Choice Awards were launched to give attending bloggers the opportunity to nominate brands for the following awards: Favourite Product and/or Service, Best Brand Experience, Most Likely to Purchase Product and/or Service and special acknowledgement for Best Community Initiative. These awards acknowledge both the bloggers’ voice and the level of impression the brands made. The winners of the first ever Bloggers BrunchTM Bloggers Choice Awards are: ·         Overall Favourite Product and/or Service: o   Winner - Caruso’s Natural Health o   Runner Up -  Luv-A-Duck ·         Most Likely to Purchase Product and/or Service: o   Winner - The Smiths Snackfood Company (Sakata & Sunbites) o   Runner Up – Lowan ·         Best Brand Experience: o   Winner - Lowan o   Runner Up - Luv-A-Duck ·         Best Community Initiative: o   Special Acknowledgment - Medela Frank Caruso, Founder, Caruso’s Natural Health explains: “The highlight of the Bloggers BrunchTM was meeting all these wonderful people. They really enjoy what they’re doing and are willing to share what they see here today. It’s a great way of getting the message out to your customers. I highly recommend it.” Christie Nicholas, Managing Director, Kids Business Communications adds: “The Bloggers BrunchTM events continue to grow as we strive to deliver more rewarding connections for both brands and the mums they appeal to. The Bloggers BrunchTM Bloggers Choice Awards are shaped by the authentic feedback influencers provide and simultaneously give brands another opportunity to shine.”Watch the event highlights: All brands involved in the Bloggers BrunchTM May 2017 received extensive online coverage, intimate audience interaction, product trials and valuable introductions. To enquire about the next event, please contact l 03 9598 9128 l @kids_business. Medela survey reveals every Mum has a story to share about her Midwife experience 2017-04-10T08:58:18Z medela-survey-reveals-every-mum-has-a-story-to-share-about-her-midwife-experience In Australia, there are over 300,000 mums giving birth every year and Midwives support 70 per cent of them.  Now with International Midwives' Day taking place on 5th May 2017, Medela Australia embarked on a survey with 7,800 Australian Mums to explore just how much Midwives influence new mums’ confidence and introduction to motherhood. The survey reveals that surprisingly, the role a midwife plays goes beyond providing practical and physical medical support.  A staggering 82 per cent of new mums reported feeling more confident entering into motherhood specifically because of her positive experience with a midwife. The advice a new mum received from a midwife made a difference too, with 88 per cent of respondents clearly benefiting from the helpful or very helpful advice bestowed onto them.  Advice from midwives ranged from practical suggestions for breastfeeding, pain relief, labour strategies, as well as emotional coping strategies and words of wisdom. “The support I got from my midwives at the hospital went beyond breastfeeding advice and how to bathe my baby. They helped me cope emotionally with the baby blues which came as a huge shock to me.  Saying thank you is not enough – there are no words to describe how they helped me” Jessie, 33. Most mums, 62 per cent, have received conflicting advice from midwives, demonstrating that receiving conflicting advice is normal, common and provides an opportunity for mums to select which advice to take on board.  There were 57 per cent of respondents who dealt with conflicting advice by selecting the advice that best worked for them. The other 33 per cent turned to alternative sources such as online networks, family, doctor. In the first 6 weeks of motherhood when mums are feeling more emotional and less confident, mums most valued the support from partners, their own mothers and midwives before online communities, followed by their doctor. Beyond the 6-week mark, results evolved with mums more likely to favour online support. Jarrod Percy, the Managing Director of Medela Australia explains, “It is wonderful to acknowledge the positive impact a midwife has and how the support and advice from a midwife shapes a mother’s confidence and introduction to motherhood. Confidence gives new mothers strength, courage and clarity to embrace her role positively and productively. By celebrating and supporting the community of midwives they can continue to make a difference.” Full results from the survey will be released and discussed at the interactive Medela Mother’s Group event to take place on Wednesday April 19th, 2017 in Melbourne. Featuring expert panellists including Katie James, Educator, Midwife and Lactation Consultant from Medela Australia, Helen Stevens Baby Sleep Expert from New Born Baby and Debra Close and Kate Wilke, Positive Psychologists from Flourishing Mothers.  These presenters, along with bloggers, new mums and media will explore ways the community can support new mums, tips to address common issues new parents face, how midwives can best support next generation of mums as well as other hot topics. This event will also raise awareness for St. Kilda Mums. -ends- Media interested in attending the event or to receive full survey results please contact: Christie Nicholas I 03 9598 9128 I @medela_au I #MyMedela #MedelaAU Finally; An organic baby Sleeping Bag configurable for all-seasons and a Sleepsuit that grows with your child. 2017-03-28T03:53:54Z finally-an-organic-baby-sleeping-bag-configurable-for-all-seasons-and-a-sleepsuit-that-grows-with-your-child Temperature changes causing havoc on your little one's sleep patterns? Not sure how to keep baby sleeping comfortably at night? Worried about them kicking off blankets? Anxious at the thought of bub sweating against polyester fabric? Or simply frustrated at having to buy Sleepsuits and Sleeping Bags for every size and every season? The Sleepy Company knows too well that most parents are eager for solutions to these problems and has created two of the most innovative sleep solutions ever to hit the Australian Market.  Both are made of luxurious, super-soft, certified organic cotton; no polyester, no harmful chemicals and pesticides, creating a healthier option for baby – while being super practical for parents.  Rapid growth spurts in young children normally results in sleepsuits that are outgrown before they are outworn, making it inconvenient and expensive to upgrade.  The X-Tend Sleepsuit is an Australian-first invention that grows with baby! Simply extend the arms and legs of the suit once the baby is ready for the next size.  Boasting handy features such as removable sleeves, hand and feet mittens and two way front zippers, it’s suitable for babies 6 months up to 7 years of age.  For babies 18 months and up, a unique extra-large drop seat feature makes nappy changes or middle of the night toilet stops so much more convenient.  The X-Tend Sleepsuit keeps baby safe and comfortable all night without the worry of kicking off blankets. Back by popular demand with brand new features and upgrades is the 365 Sleep Bag 2.0, the configurable baby sleeping bag that adjusts to all four seasons and temperature changes, eliminating the need for blankets and multiple tog sleep bags. Simply combine the Summer and Spring/Autumn bags to create your Winter warmer. It now comes with the X-Tend system to extend the sleeves to next size up, as well as handy features such as removable full-sleeves, hand mittens, and a travel vent. Made for babies 6 months up to 5 years old. The 365 Sleep Bag 2.0 offers maximum usage of each bag, so baby sleeps in complete comfort and safety 365 days a year. If the ultimate goal is to secure a good night sleep, both for parents and baby, then the new product solutions from The Sleepy Company are every parents’ dream.  Described by sleep consultants as ‘ingenious!’ both products are kind to sensitive or eczema prone skin and come in a selection of unisex contemporary prints and stylish designs. Organic, economical, environmentally friendly, practical and beautiful.  The 365 Sleep Bag 2.0 and the X-Tend Sleepsuit are available for pre-order on The Sleepy Company Website. 365 Sleep Bag 2.0 starts from RRP $149.95 (includes 1 x Summer and 1 x Spring/Autumn, combined for Winter).  X-Tend Sleepsuit starts from RRP $74.95. Free shipping and free returns for 100 days* Australia wide policy. I I Portable North Pole is back spreading holiday cheer with personalized videos and calls from Santa 2016-12-08T00:29:37Z portable-north-pole-is-back-spreading-holiday-cheer-with-personalized-videos-and-calls-from-santa -December  2016-   PORTABLE NORTH POLE IS BACK TO SPREAD HOLIDAY CHEER WITH PERSONALIZED VIDEOS AND CALLS FROM SANTA New - Record A Keepsake Video of Your Child’s Reaction to Santa’s Verdict of “Naughty” or “Nice”   Australia, Dec, 2016 –The most magical time of the year is here, and for many families worldwide, the Christmas holiday wouldn’t be complete without personalized video messages from Santa to the kids and kids-at-heart by Portable North Pole (PNP). The No 1 mobile Santa app is considered a cherished, modern tradition with more than 125 million videos viewed worldwide. PNP lets you create and send adorable videos and calls online or with the free mobile app. New this year – a special Reaction Recorder (mobile app only) that lets you capture the moment of joy and surprise when Santa Claus reveals whether your child is on his “naughty” or “nice” list – creating a cherished keepsake for parents.   It only takes a few minutes to craft a magical video from Santa that your child, friends and family members will remember forever. Simply visit the PNP website or download the mobile app on iOS and Android. Create a video by entering details such as name, age and the gift your loved one is hoping for, and upload favorite pictures.   The end result is a richly visual, cinematic video where the iconic Santa Claus himself addresses your child, friends and family members directly from his fairy-tale home in the North Pole. In addition to the Reaction Recorder, the mobile app also offers fun extras for littles, including holiday games to play, like shaking ornaments off a tree, and having Santa’s elves repeat what you say back to you in their endearing voices.   PNP offers free videos for everyone, with the option to upgrade to a premium package, including the Video Pass ($9.99) or Magic Pass ($12.99/iOS and $12.99/Android). Both packages provide enchanting premium video storylines to choose from, with each offering five or more minutes of footage featuring several adorable experiences to watch, such as visiting with the elves as they work on your Big Book or see them in busy with the reindeer on Christmas Eve, as well as the Reaction Recorder (mobile app only). They also let you create an unlimited number of premium videos, and come with a special “Santa’s Coming” video to watch on Christmas Eve and birthday messages. The Magic Pass also includes 20 wonderful holiday messages from Santa that kids can listen to on the phone, and four story time videos read by Santa himself, made available each week leading up to Christmas.   To help spread a little extra cheer to those who may need it the most, PNP donates five percent of all online sales proceeds to more than 40 children’s hospitals worldwide. More than $300,000 has been donated on behalf of PNP’s fans since 2012.   PNP is enjoyed in 180 countries and in six different languages:  English, French, German, Italian, Japanese and Spanish.   For more information, please visit Portable North Pole at:   *** For more information, images and to request a personalised call or video from Santa, please contact Emilia or Christie from Kids Business Communications, via I 03 9598 9128   About UGroupMedia creator of Portable North Pole UGroupMedia Inc (UGM), established in 2008 and based in Montreal, Canada specializes in making Christmas magic for families around the world by creating, distributing and publishing Portable North Pole. PNP offers personalised digital experiences delivered via, iOS and Android mobile applications, television, consumer products, in-store experiences and more.   Website:   Hashtag: #PNPSanta   Apps: iOS Android   Social:   *** The Portable North Pole Children's Hospital Program helps to put smiles on the faces of children in need of extra cheer. PNP has partnered with leading hospitals around the world so that whenever you purchase a personalized call or a personalized video message from Santa, a portion of the sale is donated to the participating children's hospital closest to you. When you share PNP magic, you are giving not only to your loved ones, but also to children spending Christmas away from their homes. Your gift of giving represents the true spirit of the holiday season! Thank you for your generosity. In Australia, Portable North Pole has supported the following hospitals: ·       Mater Little Miracles, Brisbane ·       The Children’s Hospital at Westmead, Sydney ·       The Royal Children’s Hospital Foundation, Melbourne     Marketing to Mums the new B2B 2016-10-13T03:45:22Z marketing-to-mums-the-new-b2b   M2M the new B2B Leading marketing to mums’ agency, Kids Business Communications will celebrate seven years strong at the upcoming Bloggers BrunchTM.   When Kids Business Communications entered the industry seven years ago it was the first dedicated PR & Marketing agency in Australia to exclusively focus on collaborating with brands keen to successfully market to mums, the evolving and very powerful consumer.  It was a bold and untried position to explore, let alone thrive in.  Blue-chip brands, with global agency representation, teams of people and set budgets veered off course to collaborate with this unknown start-up.   Launched when online reviews were just gaining traction, Kids Business offered brands solutions backed by experience that, quite simply, bridged the connection between brands and mum-driven communities. Kids Business broke the agency mould curating marketing-to-mum initiatives, including the signature Bloggers BrunchTM event, as well as offering targeted PR and sampling campaigns.  Brands tapped into specific skill-sets, influential connections and resources to effectively engage with the gatekeepers largely in charge of the $130 billion household budget.   The agency has since worked with over 150 brands, including retail giants Coles, Myer, Kmart, Target, Spotlight as well as iconic brands such as Nestle, Steggles, Arnott’s, Philadelphia, Cottee’s, SPC.  Now seven years strong, Kids Business is excited to announce the brands participating at the next Bloggers BrunchTM to take place in Melbourne on 11th November.    Brands including Vividwireless, Nature’s Organics, Little Innoscents, Starting Blocks, Naturalizer, Bondi Chai, Lansinoh, Maxi Cosi, Smash, Life Space and the Cancer Council will exhibit and network with 50 leading influencers with a collective reach of 2M for a day of motivation, inspiration and brand experiences.   Christie Nicholas, Managing Director, Kids Business Communications explains: “It’s been an exciting seven years as we see more and more brands relish the benefits of working with a boutique agency; Our Bloggers BrunchTM events as well as marketing-to-mum projects continue to grow from strength to strength as we invest in the skill set and resources for brands to best engage with mums.  Both brands and consumers are looking for more value and rewarding connections. With our experience, we make that happen efficiently and respectfully. M2M is both our passion and our purpose.” -ends-   Christie Nicholas is available for commentary, Q & A, contribution to articles regarding: 2017 Marketing to Mum (M2M) trends, Strategies to appeal to best engage with Mums, working with niche partners. Contact: Emilia via I 03 9598 9128 I I @kids_business Celebrating BreastFeeding Week 2016-08-02T01:41:43Z celebrating-breastfeeding-week   For immediate release To celebrate World Breastfeeding Week 1-7 August 2016, Medela Australia releases survey results revealing attitudes towards experience with breastfeeding Medela Australia conducted a survey with 4000 Australian Mums to discover attitudes towards experience with breastfeeding and sourcing parenting advice.  Results reveal many women put pressure on themselves to breastfeed because of health benefits breastfeeding provides, yet most go on to experience associated challenges. To assist in their parenting journey, mums bypass their own mums’ wisdom in place of advice from Midwife/Doctors and online support tools and apps. Reassuringly, 9 in 10 mums do experience breastfeeding challenges. From the respondents, 90 per cent cited issues with milk levels (22 per cent) and sore nipples (20 per cent) as most popular problems. A myriad of less common issues included mastitis/engorgement, health, latching, sore nipples, tongue tie. Despite challenges, most mums persevere to continue breastfeeding. In fact, a high proportion (52 per cent) feel pressure to continue breastfeeding. Of these women, the overwhelming majority actually put pressure on themselves to breastfeed, as opposed to feeling the pressure to breastfeed from factors such as partners, society, media, celebrities. The main reason women breastfeed regardless, is predominantly for the health benefits for baby and mum (approximately 90 per cent breastfeed for this reason). The bonding experience, convenience, monetary savings, benefits to environment were minor reasons to breastfeed, with each option garnering under 4 per cent support.  Pumping is also popular with 92 per cent expressing, mainly to store milk for future use (29 per cent), or to improve milk supply (22 per cent). The survey further reveals that while most respondents (61 per cent) agree there is a lot of online information and advice available, mums still feel satisfied with the access to information and advice required.  Only 10 per cent feel extremely overwhelmed and confused with information available online. The most popular point of call for mums looking for pregnancy, newborn and baby advice is the Mid Wife/Doctor. This is followed most closely by Online communities/ websites/ Apps/ downloadable tools.  The majority of mums do not turn to their own mum for advice first, with the 24/7 convenience of sourcing information online or via Apps as the reason for its popularity. Jarrod Percy, the Managing Director of Medela Australia explains, “Breastfeeding Awareness Week is an opportunity to educate the wider community about the challenges mums face and the pressure they put on themselves to give their child the best start in life and to remind mums that they are not alone in their journey.  Fortunately, this generation of mums have access to personalised, instantly available resources, tools and communities online designed to inform and empower her along the way.”   Over 70 per cent of respondents subscribe to an online support network, website, forum or App that provides parenting information. And of these, 98 per cent find these resources important in terms of providing new mums with support and information.  The MyMedela app, by Medela Australia is a personal digital companion providing practical advice, tips and tricks from experts on pregnancy, birth and breastfeeding, whilst post birth, acts as an efficient tracking tool to monitor babies progress in key areas such as breastfeeding to suit mums’ needs today. -ends- For more information, images, interview, please contact Emilia or Christie via I 03 9598 9128 I @medela_au I #MyMedela #MedelaAU About Medela:  Medela provide breastfeeding mums, families and communities with the leading breastfeeding products, expert insights, and ongoing research and education to support the breastfeeding journey. The MyMedela app is available free on the Apple Store & Google Play Store. I            When it comes to feeding our children - fresh is best 2016-07-08T03:05:02Z when-it-comes-to-feeding-our-children-fresh-is-best Media Release – July 2016 When it comes to feeding our children – fresh is best to help them thrive A survey by fresh baby food specialists, Food Babies Love reveals that when it comes to feeding babies and toddlers, 90 per cent of mums agreed strongly that fresh home-made food is best and that healthy eating in the early stages of the child's development forms the foundation for a happy, healthy life -  yet only 1 in 3 surveyed have the time to cook nutrient rich meals from scratch.  Despite the best intentions, life gets in the way and it’s not always easy for parents to cook meals for their children which leaves the majority of parents relying on pre-packed foods.  Unfortunately for most parents, the ready-made options available in store, including well-known baby food brands, are heat blasted allowing them to sit on the shelves for up to 18 months – so whilst convenient, important nutritional value is lost.     What’s even worse, explains best-selling Author, entrepreneur, Melbourne-based baby food expert and mother of 3, Emily Dupuche, is that “There are whole fridges dedicated to fresh pet food in supermarkets, but you can’t find any fresh baby food.  It is unacceptable. Busy parents today deserve access to convenient, fresh, nutritious meals for their children with less salt, sugar and preservatives. We don’t buy meat off the shelf to eat, so we shouldn’t have to serve our babies just that.”   Dupuche has been fostering healthy eating habits in children and inspiring parents for 5 years.  Dupuche’s first book, Food Babies Love (published by Pan MacMillan) has sold over 10,000 copies, made popular for it’s easy and delicious real food ideas to suit parents looking for strategies and solutions to feed babies the good food they need to thrive.    The popularity of the Food Babies Love guide and demand from parents looking for more food babies love, motivated Dupuche to take the favourite recipes from the guide and launch Food Babies Love - Fresh Pots – an Australian-first range of readily available FRESH baby and toddler meals.   Food Babies Love - Fresh Pots, is a range of convenient, nourishing baby and toddler food, offering time-poor parents peace of mind and the much needed opportunity to feed their babies fresh, wholesome and quick meals without compromising on nutrition, flavour and taste. It’s simple, real food that is kitchen fresh and exactly like home-made food. “Mums want to know what ingredients they are feeding their children and how it has been prepared. With Fresh Pots the process and ingredients are transparent. We’ve taken the favourite recipes from the guide and prepared them fresh for parents. Being time poor doesn’t need to mean poor quality food for our children,” states Dupuche. Dupuche has also chosen to package the meals in clear pots rather than pouches, specifically to stimulate all the senses of a growing baby including sight, smell and texture – key stimulants for developing palettes, interest and a healthy relationship with food. The 200g tamper-proof pots are microwavable and freezable and come in three distinct ages and stages.  Early proteins for 6 plus months, textured meals for 7 plus months and toddler meals for 10 plus months.  There are 7 delicious varieties in the range. The range includes Lentil Dahl, Fish Pie, Curry, family favourites such as Spaghetti Bolognaise and more. Food Babies Love - Fresh Pots can be found in the refrigerated section of select supermarkets and grocers along the Eastern Seaboard with the option of weekly home delivery for Melbournians. RRP $6.45 ENDS For further media information or to set up an interview with Emily Dupuche, founder of Food Babies Love Guide and Fresh Pots, please contact Emilia or Christie at Kids Business I Instagram: @foodbabieslove I Facebook: foodbabieslove I #foodbabieslove  #freshpots   Notes to Editors: Ages and Stages Overview Early Proteins for 6+ months packed with iron and protein with a smooth finish ·         Chicken, apple and pumpkin  ·         Red Lentil Dahl Textured Meals for 7+ months loaded with vegetables to provide an exciting range of textures and colours. ·         Greek Lamb casserole ·         Chicken Curry ·         Baby Bolognaise Toddler Meals for 10+ months big on flavour and goodness. ·         Spaghetti Bolognaise for little people ·         Fish pie     More about Food Babies Love founder, Emily Dupuche: Emily is a Melbourne mum of 3 and author of the hugely successful Food Babies Love Guide to introducing solids to babies, which is an Aussie best seller.  She has always loved food and cooking and had great fun introducing her twins to solids.  She quickly realised that many parents found this phase of parenting challenging and there was a need for a practical and simple guide.  Combining her love of food with practical advice saw the creation of her popular baby food guide which was first published in 2012.  It was then a natural progression to offer a better alternative of convenient food and launch her own range of FRESH Food Babies Love Fresh Pots.    The Most Advanced All-in-one Hair Removal and Beauty System is here 2016-07-08T02:57:23Z the-most-advanced-all-in-one-hair-removal-and-beauty-system-is-here FOR IMMEDIATE RELEASE JULY 2016   THE MOST ADVANCED ALL-IN-ONE HAIR REMOVAL AND BEAUTY SYSTEM IS HERE            The Duo Pro, by Homedics features the combination of both the Intense Pulse Light (IPL) and Freeglide™ Technology to offer you two superior treatments for your skin in the one, compact device.  The Duo Pro prevents the regrowth of hair and also enables you to reduce fine surface lines.  Skin feels noticeably smoother and is visibly rejuvenated.   For hair removal, the Duo Pro offers Freeglide™Technology to give you a fast and easy treatment for hair reduction, as it simply glides like a shaver over the skin. This is ideal for larger areas such as legs, and great for sensitive skin. While the IPL Technology provides a high-power, one touch control for areas with thick dense hair such as underarms and bikini.   The skin rejuvenation treatment also uses the IPL technology to leave your skin looking and feeling smoother. This rejuvenation system uses the pulsed light (up to 30,000 flashes) to stimulate the production of new collagen fibres, that give tone to skin, and even out wrinkles so your skin will appear brighter and more luminous. Some common skin conditions like pigmentation, spotting, and redness can be treated using IPL.   Designed to fit comfortably into your hand and glide over the skin the Duo Pro system is as light as a feather, with one touch, perfect control. The Duo Pro boasts a Skin sensor for maximum safety, replaceable cartridges and also works for male back and chest hair removal. Both the hair removal and skin rejuvenation treatments are highly flexible, can be tailored to different parts of the body and are suitable for different skin tones.   Safe, cost-efficient, durable & easy to use, it’s time to say goodbye to expensive salon visits for professional treatments. Clinically tested for long term results, see results in just 10 minutes per day all from the comfort of your own home. The Duo Pro is now available in Shaver Shop, Myer and all good retailers and comes with 120-day money back satisfaction guarantee and 2-year warranty. RRP $549.   *** ends ***   For more information and images, please contact Emilia or Christie via I 03 9598 9128 I @homedicsaustralia I #homedics   Rejuvenate your skin with HoMedics Radiance Microdermabrasion 2016-07-08T02:53:43Z rejuvenate-your-skin-with-homedics-radiance-microdermabrasion FOR IMMEDIATE RELEASE JULY 2016   Rejuvenate your skin with HoMedics Radiance Microdermabrasion device for smoother, firmer, healthier looking skin in just 3 weeks     The Homedics Radiance Microdermabrasion device uses salon grade diamond tips to exfoliate, whilst the vacuum massage removes dead skin and stimulates regrowth of the new layer of skin underneath, leaving you with a healthier, silkier more radiant looking complexion.   Diamond-tip microdermabrasion is one of the most advanced technologies in the market. The process is non-invasive, pain-free, and requires no recovery time. The 2x salon grade diamond tips included are ideal for normal and sensitive skin and 4 speed settings allow you to adjust the treatment to suit individual needs. Radiance delivers professional salon grade treatment and results in the comfort of your own home.    Radiance Microdermabrasion rejuvenates and hydrates the skin but can also assist with other skin conditions by decreasing blackheads, treating oily and enlarged pores, improving acne scaring and diminishing fine lines and wrinkles. Safe and gentle, it is perfect for face, neck and hands. Quick and easy to use, it is clinically tested to improve overall skin texture with 5 minute treatments, two or three times a week.   Now available in Shaver Shop, Myer and all good retailers. RRP $249.       *** ends ***   For more information, samples and images, please contact Emilia or Christie via I 03 9598 9128 I I @homedicsaustralia I #homedics Bloggers Brunch to showcase brands to virtual audience of 1M+ in lead up to Xmas 2014-11-13T22:09:40Z bloggers-brunch-to-showcase-brands-to-virtual-audience-of-1m-in-lead-up-to-xmas The well connected guests, who boast a collective reach of over 1 million readers, will meet directly with senior representatives from exhibitors including Unilever, Dyson, Brumby’s, Hans Smallgoods, Arnott’s, Breville and Only Organic, to learn specifically what these brands are keen to promote to their readers. At the event attendees avidly share new product finds on Instagram, Facebook and Twitter, but this is just the beginning. Thereafter bloggers and brands will continue the online conversation with product reviews, reader promotions and brand advocate programs.One of the attendees, Kim-Marie from the popular blog Kimba Likes explains how both bloggers and brands benefit. She says: “The Bloggers Brunch is fabulous resource for bloggers and companies who want to connect and achieve fabulous results. I have attended various Bloggers Brunch events, where I have connected with various organisations that I continue to have working relationships with.”Mums are spending more time online than any other medium so it’s no surprise that 92% of these online mums trust recommendations from people they know over traditional media/advertising channels before investing in a brand. Sixty-eight per cent say Facebook is the most trusted online platform for online recommendations, while sixty-three per cent of consumers trust blogs most. At the Bloggers Brunch brands foster relationships with online consumers who have the means to simplify and amplify word-of-mouth recommendations.Breville are participating for the second time and have said: “Breville’s innovative appliances are designed to solve real food challenges that home cooks face on a day to day basis. We strive to improve our understanding of how the world makes food. The bloggers brunch is a great forum to gain insights into how families are using appliances, the tasks they want to improve, the foods they’re enjoying and meals they prepare. These insights provide us with the ability to develop truly innovative appliances that create solutions.While Arnott’s, participating for a third time, explain: “Kids Business has its finger on the pulse of the blogging community & convenes a group of forward-thinking, trend-setting women who are leading the way for mums in Australia.”. Kids Business Communications is an agency that specialises in pr and marketing brands to mums and is well-knows for the large scale social media events. Over the years 120+ brands participated. See @kids_business #bloggers_brunch for the live twitter and instagram feed. This event also donates to The Nappy Collective charity.