The PRWIRE Press Releases https:// 2015-05-06T22:50:16Z Grainger Appoints IndustryFriend as Australian Distributor 2015-05-06T22:50:16Z grainger-appoints-industryfriend-as-australian-distributor SYDNEY, MARCH 10, 2015 – Grainger (NYSE:GWW), the leading broad line supplier of maintenance, repair and operating (MRO) products serving businesses and institutions, announced IndustryFriend as its new Australian distributor. IndustryFriend, a subsidiary ofLabFriend Pty Ltd. “This exciting new relationship provides Australian customers local access and support to the entire Grainger range of over 1 million maintenance, repair and operations products. These products are now available to order online from IndustryFriend,” said Karl Wyzenbeek, Managing Director of IndustryFriend. IndustryFriend offers Australian customers the ability to purchase from over 4,300 globally recognised brands that make up the Grainger product range. Product categories include HVAC and refrigeration, material handling, safety, cleaning, pneumatics, motors, hand tools, electrical and more. “The benefits to Australian customers extend beyond the availability of having such a large product range to buy from online. Customers purchasing from IndustryFriend can save time generating formal quotations online and manage their invoices online. We also offer flexible payment options and the ability to chat online to our Sydney based customer service team whilst you browse for products” To learn more, visit IndustryFriend or Grainger. About GraingerW.W. Grainger, Inc., with 2014 sales of $10 billion, is North America's leading broad line supplier of maintenance, repair and operating products, with operations also in Asia, Europe and Latin America. Follow Grainger on Twitter, Facebook, LinkedIn, Instagram and YouTube. Subscribe to Grainger’s Media Room to receive the latest news. About IndustryFriend IndustryFriend is a subsidiary of LabFriend Pty Ltd. Based out of Sydney Australia,LabFriend Pty Ltd is a leading online supplier of laboratory equipment, research, maintenance, and business products. Follow IndustryFriend on Twitter, Facebook, LinkedIn and YouTube. Subscribe to IndustryFriend’s newsletter to receive the latest news Is Your Business Ready? 2015-03-10T23:09:03Z is-your-business-ready By the year 2020, online business to business (B2B) E-Commerce sales are forecasted to eclipse US $6.7 Trillion globally [1]. Before dedicating a weekend to starting an Etsy store, registering for online courses and assembling bottle-top necklaces, consider that, on average, 80% of businesses who receive venture capital are developing products for the B2B market [2]. Investors know that B2B is where the real money is, but why aren’t some business's taking notice? In the classic, old world of bricks-and-mortar, sales representatives, and door-to-door selling, the objective was to get an appointment with the purchasing officer, or someone who can make a buying decision. It was an “art form” taught in board rooms across the world. Any free time available was dedicated to watching ‘how-to-sell’ videos and books, studiously learning the “art of selling”.  However, the Internet has introduced a whole new medium for this art form; E-Commerce. Today, anyone can create a shop-cum-empire, and thus more entrepreneurs are swapping how-to-sell for how-to-code.  “We started by selling scientific equipment and consumables online because these are products that we know well and have niche-market appeal. We knew the market was relatively small and centralized through government and university purchasing departments, but with the right mix of pricing and product options, we thought could capture a small segment. So we spent a year developing the technology and building relationships, and then we launched LabFriend with the promise of globally competitive prices on international brands” says Karl Wyzenbeek, whose B2B-focused E-Commerce company LabFriend, has just the launched IndustryFriend – a B2B E-Commerce site offering over six hundred thousand products to Australian business, targeting a number of industries including mining, hospitality, construction, and many others. Karl Wyzenbeek, founder of IndustryFriend & LabFriendWyzenbeek goes onto say “After the fantastic customer response we got from the lab market, we thought to ourselves – Hold on! Don’t all businesses want to save money? What if we take our model one step further and promise savings to all industries?” But are Australian businesses ready to shop online? New start-ups are depending on Australian businesses learning to behave like consumers by shopping online and circumventing the sales reps altogether.  B2B buyers already shop online, via websites and apps, for their personal purchases. The comfort and ease of their at-home experience has redefined their expectations, setting them higher than ever before. [3] “The main push-back our customer service team experiences on a daily basis is the payment method. Many government-owned organisations are limited by their purchasing procedures and lack the ability to think outside-the-box to save money. The most depressing issue here is that organisations are spending more of taxpayer’s money on the process of procurement than on the products themselves; employing people to fill out-dated and redundant layers of admin, and then what they have left over for purchasing just doesn’t cut it.” Unlike other E-Commerce sites, targeting businesses with a corporate, formal appearance, the LabFriend and IndustryFriend websites have a very friendly, customer-focused feel, not too dissimilar to eBay or Amazon. “Even though we are targeting businesses with our products, people still need to enjoy using our website – in our opinion, the principles of targeting a customer looking for cookbooks, or a purchasing officer needing 1000 aprons, should be the same. The experience needs to be intuitive, with as little touch-points as possible” This cultural concept doesn’t stop online - step into the LabFriend head office and the stereotype of what a B2B business selling high-end industrial products and research equipment is out the window. Music is playing loudly, casually-dressed staff are typing to the beat, and the entire environment is relaxed and, well, friendly! “Even though our team is selling high-value merchandise on a daily basis, to the largest corporations in Australia, we are definitely not a suit-and-tie company.  Our team members have backgrounds in marketing, customer service and retail. They don’t even know that they are breaking the rules of what s B2B is meant to be, they just do it.” Consumers already understand the benefits and convenience of online shopping; price matching, instant quotes, and live chats with customer support. These are just some of the features that “regular” consumers already love, and that finance and procurement officers are missing out on, and can look forward to when they join the rest of us online. Businesses should follow suit and treat their time and money with the same respect a person would. Find a business owner that wants to waste money and you’ll find a person who loves paperwork more than they love profit. [1] [2] [3] IndustryFriend looks to change the B2B landscape in 2015 2015-02-03T06:41:51Z industryfriend-looks-to-change-the-b2b-landscape-in-2015 Just launched, IndustryFriend is planning to revolutionize B2B supply in 2015 by offering over 550,000 products at low prices to meet the operational needs of Australian industry. The products on offer cater to a wide range of industries, from hospitality to mining, and everything in between. Giving customers the choice and variety associated with over 4,500 brands in one spot, puts IndustryFriend right amongst the pack-leaders of Australian industrial supply. “From the very beginning our goal was to adopt a retail ease-of-use philosophy on our site. but give you easy access to all the products a businesses needs but sometimes don’t know where to get!” says Karl Wyzenbeek, owner and founder of IndustryFriend. That being said, it’s not just about having all the brands in place. IndustryFriend has also released a number of key innovations to help it stand out from the crowd. Customers can chat to the customer service team live online to ensure that there is no delay in getting the information they need, and making confident and informed buying decisions. The instant online quote feature is also sure to be another big hit. “We know that sometimes it’s not just about saving money, but saving time as well! Waiting for quotes is a big time-waster for Australian companies. We have simplified this with our instant quote function” says Wyzenbeek. Other online innovations include the “My Account” user profile system, which stores a customer’s order history, including quotes and invoices, for easy access at any time.  All products also have live pricing and lead times so customers have a good idea of how long an item will take to deliver.  This also extends to after-sale care, with the site providing routine updates to customers through to the completion of their order. “This is something new” says Wyzenbeek. “We are purely online. We are purely trying to assist business. We don’t have the overheads of bricks and mortar stores. We don’t have the overheads of a sales force. Our price is always right!” A successful business is more than just pricing. An emphasis on customer service is a core principle of IndustryFriend, hence the name. Setting out to put the customer first meant ensuring that IndustryFriend had, not just the greatest range, but also the support to back it up. Based out of Sydney, Australia, the customer service team is available to assist online, over the phone or via email. IndustryFriend focuses on making sure that customers receive a response quickly and efficiently.  If the experience is good, why look elsewhere!? “It’s about making sure Australian businesses save time, money and energy. If we can give you the best price, the biggest range, the fastest lead times, and outstanding levels of customer’s service, we believe you will want to come back,” says Wyzenbeek. 2015 might just be the year we begin to see more and more businesses buying online, just like your average modern shopper. If you are responsible for purchasing for your organization, maybe IndustryFriend could be the answer you are looking for.