The PRWIRE Press Releases https:// 2015-03-25T03:15:46Z DWS and Lexer are powering companies to deliver rich data-driven social and behavioural customer experiences 2015-03-25T03:15:46Z dws-and-lexer-are-powering-companies-to-deliver-rich-data-driven-social-and-behavioural-customer-experiences MELBOURNE, VICTORIA --- March 25th 2015 --- DWS Ltd, a leading (ASX) listed Australian IT Services and Solutions company, today announced a strategic partnership with Lexer Global Pte Ltd an innovative and rapidly growing SaaS data analytics company. Lexer’s proprietary technology platform and APIs load, enrich and action data to help companies make realtime data-driven decisions to mitigate risk, increase profit and enhance performance. The partnership combines DWS’s world class IT services with Lexer’s industry leading data platform to deliver companies with an unrivalled range of products that help them make realtime internal and external data-driven decisions. Aaron Wallis, Founder of Lexer, said “We are thrilled to be working with DWS. There are powerful synergies between our businesses. Together we can deliver an end-to-end service that will harness and activate data to generate extraordinary competitive advantage for DWS clients.” “In an era where companies are drowning in a sea of data, the DWS and Lexer partnership allows customers to explore strategies that ultimately sharpen brand and deliver rich customer experiences.” said Lachlan Armstrong, CEO of DWS Ltd. “Accessing four types of enriched data sets: public, proprietary, private and partner based, companies will have the opportunity to listen and engage with their staff and customers almost instantaneously, adding a powerful shift in response to the ‘always on’ consumer driven society.” DWS offers extensive experience in delivering data-driven strategies across enterprise and government. The company combines this strong heritage in data with proprietary technology in process automation and a unique ecosystem of partners to bring new and innovative solutions to its clients. “As part of our strategy we are looking for innovative technology partners that bring value added IP to our clients and we believe Lexer falls into that category. The Lexer technology is an innovative blend of digital and data, offering a very broad application to include both enterprise and government clients.” said Lachlan Armstrong, CEO of DWS Ltd. About Lexer Lexer Global Pte Ltd is a software as a service analytics company that helps enterprise clients mitigate risk, increase profit and enhance performance by loading, enriching and actioning data from any accessible source. Founded in 2008 and based in Australia and the United States of America, Lexer is a trusted parter of global blue chip companies across airline, telecommunication, property, media, government, retail and financial services industries. ABOUT DWS DWS is one of Australia’s leading IT Innovation Partners. Delivering complex IT solutions across all industries DWS offers flexibility, agility and tailored solutions that deliver exceptional ROI. For over 23 years DWS Limited, has been a trusted partner to blue chip organisations across Australia, delivering excellence and innovation through our thought leadership, value added IT solutions and proven processes developed from years of deep industry experience in providing real outcomes. DWS is committed to helping clients maximise their opportunity for growth, enabling them to differentiate in a highly competitive market, whilst minimising risk through our integrated suite of offerings, spanning Cloud Solutions, Business Intelligence, Digital Automation, Content and Collaboration, Products and IT Consulting. DWS Limited is a publicly listed leading Australian IT services company, employing over 500 consultants nationally, with offices across Melbourne, Perth, Sydney, Adelaide, ACT and Brisbane. MEDIA ENQUIRIES For more information please contact: Rosemary Guedes T: 03 9650 9777 M: 0448 866 224 E: W: Lexer Media Contact Chris Brewer M: 0421 50 22 50 E: W: