The PRWIRE Press Releases https:// 2004-06-09T16:06:00Z Brightmail to provide anti-spam protection for any messaging device 2004-06-09T16:06:00Z brightmail-to-provide-anti-spam-protection-for-any-messaging-device Brightmail, the global leader in anti-spam technology, announced today that it is developing solutions to protect enterprises from spam beyond email. Through two key partnerships with FaceTime Communications and IMlogic Inc., Brightmail will be able to offer solutions to fight spam that is delivered via Instant Messaging (IM), commonly known as SPIM. Brightmail is also developing its own proprietary technology to extend its market-leading anti-spam expertise to address the needs of customers in the wireless market. Analysts agree that SPIM is a growing problem. The Yankee Group estimates that 5 to 8 percent of all corporate IM communications in 2004 will be SPIM. Ferris Research estimates that 500 million SPIM messages were sent in 2003, with growth expected to reach 2 billion messages in 2004. Brightmail currently estimates that 64% of all Internet email worldwide is spam, as compared with 48% in May 2003 and 22% in May 2002. As more corporations install anti-spam solutions on their email networks and the effectiveness of email spam decreases, spammers will turn to other low-barrier electronic communication methods to get their messages through to end users. IM and wireless messaging are emerging as the next likely targets. Brightmails new partnerships with IMlogic and FaceTime will offer powerful anti-SPIM solutions to organizations that use IM as a critical communications function but are facing new threats as spam crosses into new communication channels. IMlogics solution allows organizations to secure their IM communications regardless of which IM applications employees are using. Brightmails partnership with IMlogic will also protect IM-enabled wireless devices like multi-functional phones or Blackberry devices. The FaceTime partnership will also enable enterprises to secure their IM applications, but with a specific focus on the financial sector. FaceTimes solution is particularly attractive to financial institutions, where communications are subject to many compliance and storage regulations. Eliminating SPIM means that financial institutions no longer have to store irrelevant and unwanted messages. As more organizations begin relying upon additional communications tools IM and multi-functional wireless devices for critical communications, we must assess their vulnerability to spam and other threats to messaging security, said Enrique Salem, president and CEO of Brightmail. The threat of SPIM and SMS spam is real, and it is growing. Our customers have looked to us to provide the strongest possible anti-spam technologies for their email networks. Now as they look to protect new methods of electronic communications, we will be ready to protect those as well. Brightmail has also witnessed a growing demand for anti-spam protection from wireless carriers to help protect their networks. Attacks of text messaging or SMS spam have been on the rise, and Brightmail has been working with wireless providers in the U.S. and in Europe to develop anti-spam solutions that would prevent Brightmail-protected mobile networks from becoming the next target for spammers. Combined with the increasing accessibility of email and IM technologies via cell phones, PDAs and other mobile devices, the need to protect wireless networks from spam attacks becomes increasingly important. Salem continued: Developing technology to combat wireless network spam is an important demonstration of Brightmails commitment to protect our customers from unwanted, unsolicited electronic messages of any kind. Just like we have with email spam, we want to force the spammers to play catch-up to Brightmail. These new initiatives are warning signs to spammers that we are already protecting our customers from IM and wireless spam and are looking to address the next threats. About Brightmail Brightmail, the global anti-spam market leader delivers technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 enterprises globally, including Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Cypress Semiconductors, Deutsche Bank, Eastman, Lucent Technologies, Macromedia, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, Cox Communications, EarthLink, MSN, TelstraClear, Xtra and Verizon Online. Brightmail now protects approximately 300 million mailboxes worldwide. For more information, visit www.brightmail.com. Brightmail and IronPort systems strengthen strategic partnership 2004-06-08T15:17:00Z brightmail-and-ironport-systems-strengthen-strategic-partnership Brightmail, the global leader in anti-spam technology, and IronPort Systems, the worlds leading email infrastructure products and services company, today announced an expansion of their highly successful partnership that was forged in July 2003. Under the expanded relationship, the two companies will jointly address the ISP and SMB markets in addition to their core focus on large enterprise customers. This newly signed agreement is the latest demonstration of a long-term commitment from Brightmail and IronPort to deliver powerful and effective integrated solutions for securing email systems to current and future customers. The initial partnership between Brightmail and IronPort coincided with the introduction of IronPort's C-Series email security appliances last year. The IronPort C-Series contains the worlds most powerful messaging gateway server (known as an MTA), as well as advanced threat prevention that includes IronPorts Reputation FilteringTM, an optional anti-virus module, IronPorts content scanning system, and Brightmail Anti-SpamTM technology. This fully integrated solution, powered by Brightmail software, provides comprehensive email security in a high performance appliance package. After only six months, the IronPort-Brightmail solution protects more than 50 million Internet mailboxes around the world, having been deployed at some of the worlds largest ISPs and corporations. When our partnership began, it was quickly obvious that the combination of Brightmail and IronPort technologies was a natural fit industry-leading anti-spam technology from Brightmail was a key component to constructing IronPorts new high performance security appliances, said Scott Weiss, CEO of IronPort Systems. The IronPort-Brightmail combination has resulted in a product so compelling that 9 out of 10 customers that try the product buy it. You cant achieve results like this unless you clearly have the best product on the market, and we are looking to build on this success with additional collaboration plans. Brightmail filtered more than 100 billion messages for its customers in May 2004 and currently protects approximately 300 million mailboxes worldwide, an estimated 25% of all mailboxes globally. Through an unparalleled architecture of layered protection that combines source filters, signatures, heuristics, content filters and call-to-action rules to deliver an unmatched range of spam protection for email environments, Brightmail Anti-SpamTM delivers the highest level of effectiveness in blocking spam while accurately ensuring that legitimate messages are delivered, with the industrys best false positive rate of less than 1 in a million. As a result of its product strength and market vision, Gartner Inc. recently positioned Brightmail in the leader's quadrant of its first Magic Quadrant for leaders in enterprise spam filtering. Forrester Research, an independent technology research company, recently designated IronPort as the clear leader in email security appliances. IronPort appliances are powered by IronPorts proprietary AsyncOS operating system, resulting in performance and availability that is more than 10x greater than traditional UNIX based appliances. In addition, the IronPort appliances have unique security features powered by IronPorts SenderBase Network. These powerful capabilities are fully integrated with Brightmail anti-spam technologies, and managed using IronPorts real-time web based management tools. The IronPort platform is a proven email security appliance solution that, in combination with Brightmails market leading anti-spam technology effectively and accurately protects customers, said Enrique Salem, president and CEO of Brightmail. Today, all sizes of enterprises and ISPs recognize the need to secure their email systems from the harmful effects of spam, viruses and other email-borne threats. Brightmails partnership with IronPort has allowed our combined solution to protect tens of millions of mailboxes worldwide, and with our expanded collaboration we will protect millions more. About Brightmail Brightmail, the global anti-spam market leader delivers technology that makes messaging environments secure and manageable. PC Magazine's EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-SpamTM protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or "spam", while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 enterprises globally, including Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Cypress Semiconductors, Deutsche Bank, Eastman, Lucent Technologies, Macromedia, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, Cox Communications, EarthLink, MSN, TelstraClear, Xtra and Verizon Online. Brightmail now protects approximately 300 million mailboxes worldwide. For more information, visit www.brightmail.com. About IronPort IronPort Systems is the leading email infrastructure products and services provider for organizations ranging from the largest Internet Service Providers and Global 2000 corporations to small and medium enterprises. The company has developed a family of products called Messaging Gateway appliances that offer rock solid security, breakthrough performance, unprecedented ease of use and reduced total cost of ownership. Additionally, IronPort Information Services, Bonded Sender (www.bondedsender.com) and Senderbase (www.senderbase.com), help guarantee the delivery of legitimate email and thwart the voluminous threat of unsolicited commercial email (UCE) or spam. For more information on IronPort products and services, visit: http:// HYPERLINK "http://www.ironport.com/" \o "http://www.ironport.com/" www.ironport.com. Brightmail appoints Ken Denman to board of directors 2004-05-12T15:50:00Z brightmail-appoints-ken-denman-to-board-of-directors Brightmail, the global leader in anti-spam technology, today announced the appointment of Ken Denman to its Board of Directors. Denman is president and chief executive officer of iPass Inc. (Nasdaq: IPAS), a leading provider of services and software that allow an enterprise's mobile workers to connect easily and securely to their corporate networks. Denman brings more than twenty years of IT and communications industry expertise to Brightmails Board of Directors, with experience in both domestic and global markets. At iPass Ken has guided the company in leveraging the explosion in new broadband and wireless access technologies to make them real and globally available to any enterprise or service provider. Under his leadership, the company has remade itself from a privately-held aggregator of dial-up remote access networks, into a public company that provides a broad array of access technologies that can be trusted to meet the needs of large enterprise customers with thousands of traveling and telecommuting employees all which require secure access to their corporate networks, mission critical applications, email and the Internet. "Appointing Ken to Brightmails Board of Directors introduces critical expertise in the wireless and broadband communications industry that will be an invaluable resource to Brightmail as it moves forward," said Enrique Salem, president and CEO of Brightmail. "With two decades of experience in the communications markets, Ken is the perfect complement to our current group of Directors. His counsel will be crucial as Brightmail continues to lead in protection against spam and other threats to email security." Prior to joining iPass, Ken was the founder, president and CEO of AuraServ Communications, a managed service provider of broadband voice and data applications. He has a strong background in the wireless industry, having held executive positions in the wireless and broadband divisions of MediaOne and US WEST. Ken was senior vice president of the National Markets Group at MediaOnes Domestic Broadband Unit before founding AuraServ. Prior to that, he was chief operating officer-wireless, with board representation and P&L responsibility for the portfolio of international GSM Joint Ventures companies of MediaOne International, headquartered in London. Ken holds a Bachelors of Science in Accounting from Central Washington University and a Master's of Business Administration from the University of Washington. About Brightmail Brightmail, the global anti-spam market leader delivers technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 enterprises globally, including Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Cypress Semiconductors, Deutsche Bank, Eastman, Lucent Technologies, Macromedia, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, Cox Communications, EarthLink, MSN, TelstraClear, Xtra and Verizon Online. Brightmail now protects approximately 300 million mailboxes worldwide. For more information, visit www.brightmail.com. Brightmail appoints Jeffry R. Allen to board of directors 2004-05-07T18:32:00Z brightmail-appoints-jeffry-r-allen-to-board-of-directors Brightmail, the global leader in anti-spam technology, today announced the appointment of Jeffry R. Allen to its Board of Directors. Allen is Executive Vice President of Business Operations at Network Appliance, Inc. (NASDAQ: NTAP), a leading provider of enterprise network storage solutions. Allen has extensive experience in financial and operational leadership at a variety of enterprise-focused communications technology firms. At Network Appliance he has overseen the company's strong financial performance and rapid revenue growth. In his current role as executive vice president, Jeff manages manufacturing operations and has responsibilities for Network Appliance's product management, content delivery and NearStore business lines as well as strategic initiatives for the SAN market. "Jeff brings decades of both financial and operational experience in the technology industry that will be incredibly valuable to Brightmail," said Enrique Salem, president and CEO of Brightmail. "Jeffs expertise and counsel will be of great value to Brightmail as it plans to address email security threats that face enterprises." Jeffry Allen joined Network Appliance in December 1996 as its CFO, vice president of finance and operations, where he was responsible for manufacturing and distribution functions. Before joining Network Appliance, Allen served as senior vice president of operations for Bay Networks, where he was responsible for manufacturing and distribution functions. From 1990 to 1995, he held the position of controller for SynOptics Communications and became vice president and controller for Bay Networks, the new company created via the merger of SynOptics and Wellfleet Communications. Previously, Allen had a 17-year career at Hewlett-Packard Company, where he served in a variety of positions, including controller for the Information Networks Group. He holds a bachelor's degree from San Diego State University. About Network Appliance Network Appliance is a world leader in unified storage solutions for today's data-intensive enterprise. Since its inception in 1992, Network Appliance has delivered technology, product, and partner firsts that continue to drive "The evolution of storage." Information about Network Appliance solutions and services is available at www.netapp.com. About Brightmail Brightmail, the global anti-spam market leader delivers technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 enterprises globally, including Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Cypress Semiconductors, Deutsche Bank, Eastman, Lucent Technologies, Macromedia, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, Cox Communications, EarthLink, MSN, TelstraClear, Xtra and Verizon Online. Brightmail now protects approximately 300 million mailboxes worldwide. For more information, visit www.brightmail.com. Note: Brightmail is a U.S. registered trademark. Brightmail Anti-Spam, Probe Network and the BLOC are trademarks of Brightmail Incorporated. All other names and brands are the property of their respective holders. Brightmail Files Registration Statement for Initial Public Offering 2004-03-24T15:52:00Z brightmail-files-registration-statement-for-initial-public-offering Brightmail announced today that it has filed with the Securities and Exchange Commission a registration statement relating to the proposed initial public offering of shares of its common stock. All of the shares will be sold by the company. J.P. Morgan Securities Inc. will act as sole book runner for the offering, co-lead manager will be Lehman Brothers Inc. and co-managers will be Morgan Stanley & Co. Incorporated and Pacific Crest Securities Inc. Brightmail is a leading provider of electronic messaging security software and services to enterprises and messaging service providers worldwide. Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. A preliminary prospectus relating to these securities is not currently available. When available, a preliminary prospectus may be obtained from J.P. Morgan Securities Inc., [address], Attn: Prospectus Department. ### About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. Brightmail Listed in Leaders Quadrant in First Magic Quadrant for Enterprise Spam Filtering 2004-03-04T17:23:00Z brightmail-listed-in-leaders-quadrant-in-first-magic-quadrant-for-enterprise-spam-filtering Brightmail today announced that Gartner has listed Brightmail in the leader quadrant in the anti-spam market. Published on March 2, 2004, the report analyzes the Enterprise Spam Filtering Industry and evaluates providers on their completeness of vision and ability to execute and is the markets first official guide to evaluating and selecting an anti-spam provider. Gartner defines leaders as those companies that are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market. To achieve Magic Quadrant recognition, Brightmail was evaluated by Gartner in the following areas: Ability to Execute: Brand/ Business clout, business operation fundamentals, leadership/management team, size and quality of enterprise install base, and Business strategy. Business operations fundamentals and enterprise install base were weighted most heavily. Vision: Strategic plan, sophistication of detection, management and administration, content expertise and customer support/ infrastructure, and platform capabilities and capabilities beyond spam filtering. Sophistication of detection and management and administration were the most heavily weighted categories. Gartner assesses vendors on both vision and ability to execute, placing companies in relative positions within the Magic Quadrant. In assessing vision, Gartner looks at, the degree to which a vendor anticipates and influences the market's trends. And, Gartners execution criteria include, the degree to which the vendor has delivered a viable and competitive product to date, as well as its record of business execution. We are thrilled to be listed in the leader quadrant in the anti-spam Magic Quadrant. Customers tell us what they care about most is the ability to block spam and prevent false positives, and this report confirms our ability to meet that need, said Enrique Salem, president and chief executive officer, Brightmail. Brightmails mission is to eliminate spam and this acknowledgement from the worlds leading IT research firm only invigorates our efforts. According to the report, Gartner advises that customers should carefully consider the vendors core business fundamentals and if it has a quality installed base to mitigate short-term vendor risks. Brightmail has most or all of the best-of-breed features and functionality that enterprises require for effective spam filtering. The company also demonstrates those capabilities needed to move to the next level of customer requirements and support large enterprises effectively. Brightmail is the anti-spam market leader, filtering about 15% of all Internet email worldwide for more than 300 million end users. In January of 2004, of the 62% of Internet email, which was spam, Brightmail filtered 85 billion messages. Brightmail Anti-Spam's "Complete Spam Defense" offers an unparalleled layered protection that combines source filters, signatures, heuristics, content filters and call-to-action rules to deliver an unmatched range of spam protection for e-mail environments. In addition, Brightmail marked its sixth consecutive quarter as cash flow positive, celebrating its first full year of profitability (Q1-Q4 2003), and 100% year-over-year revenue growth. Brightmail also continued to demonstrate international growth, with greater than 20% of new business coming from Europe and Asia-Pacific. We recognize that an evaluation like this is based largely on the feedback from customers, and wed like to take this opportunity to thank our customers for their partnership and vote of confidence, said Franois Lavaste, vice president of Marketing at Brightmail. We will continue to help our customers and the market at large evolve from anti-spam solutions into the broader category of secure email offerings. About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. * The Magic Quadrant is copyrighted March 2004 by Gartner, Inc. and is reused with permission. Gartner's permission to quote its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources and the reader should not rely solely on the Magic Quadrant for decision-making. Gartner expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose. Brightmail partners with Microsoft to ensure long-term viability of e-mail 2004-02-25T14:59:00Z brightmail-partners-with-microsoft-to-ensure-long-term-viability-of-e-mail Brightmail, the anti-spam market leader, today announced that it is partnering with Microsoft on Microsofts Caller ID for E-mail technology. Microsoft has developed the Caller ID for E-Mail technology to verify what domain a message came from much like how caller ID for telephones shows the phone number of the person calling. Coupled with the Brightmail Reputation Service, Caller ID for E-Mail will work to ensure that enterprises have accurate information to protect their networks from spam. Caller ID for E-mail will allow enterprises to know the true identity of the sender, while the Brightmail Reputation Service will measure the senders reputation for sending legitimate e-mail versus spam. With the measures that spammers are taking today to disguise themselves and trick spam filters, the anti-spam fight is a continuous one we are constantly improving Brightmails best-of-breed software and exploring new technologies that will protect the integrity of e-mail, said Enrique Salem, president and CEO of Brightmail. Authentication and reputation technologies are the next important steps in securing the e-mail infrastructure, and we are excited to be working with Microsoft on its new Caller ID for E-mail technology. By combining verifiable identity with our Reputation Service, we will not only keep more spam out of users inboxes, but also provide a strong foundation for the future of e-mail security. Anti-spam technologies now must not only deal with the vast volumes of spam, but also the increasingly devious methods used by spammers attempting to evade spam filters. Practices such as spoofing when a spammer sends e-mail purporting to be from someone its not are increasingly common, and can also pose significant security risks when used to deliver e-mail viruses. To continue stopping spam from flooding inboxes, filters now need additional information that is not available in e-mail messages today. Authentication and reputation technologies are the first relatively simple but system-wide changes to the e-mail infrastructure that are needed to provide greater certainty about the origin of an e-mail message and to enable legitimate senders to more clearly distinguish themselves from spammers. Microsofts Caller ID for E-mail and other authentication standards are a critical first step to secure e-mail by authenticating the sender of the message; however, authentication alone is not enough. Only the combination of authentication with reputation will restore users trust in e-mail. Brightmail is working with Microsoft to ensure that the benefits of the Brightmail Reputation Service complements the Caller ID for E-mail to provide additional layers of security to enterprise e-mail systems. Helping to ensure that e-mail remains a trusted communications tool for users is critical, said Ryan Hamlin, General Manager, Anti-Spam Technology and Strategy Group at Microsoft. The combination of Microsofts Caller ID for E-mail and Brightmails Reputation Service enables filters to more effectively prevent spam from reaching users inboxes and we are excited to work with Brightmail on anti-spam initiatives to protect the long-term viability of e-mail. About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. Latest Brightmail Solution Suite Delivers the Most Accurate and Effective Spam-Blocking Technology to ISPs 2004-02-12T22:06:00Z latest-brightmail-solution-suite-delivers-the-most-accurate-and-effective-spam-blocking-technology-to-isps Brightmail, the leader in anti-spam protection, today announced the release of Brightmail Solution Suite 4.0.7, designed to address the specific spam-fighting requirements of the worlds largest Internet service providers (ISPs). This version offers ISPs the most up-to-date Brightmail technology, including the second generation of URL anti-spam rules and the new Brightmail Reputation Service. Brightmail Anti-Spam Service Provider Edition is built using Brightmails proven carrier-class anti-spam technology. With seven of the top 10 ISPs in North America along with many of the leading ISPs in Europe and Asia Pacific, including Telstra Wholesale, Primus Telecom, TelstraClear and Xtra in its customer base, Brightmail is positioned as a global anti-spam market leader for ISPs. Brightmails 99.9999% accuracy rate, its superior spam-catching effectiveness, and its ability to easily scale to hundreds of millions of mailboxes, make it the most trusted anti-spam solution of service providers worldwide. Brightmail Solution Suite 4.0.7 demonstrates our continued dedication to protect service providers and their subscribers from the constant flood of spam, said Enrique Salem, CEO of Brightmail whilst in Australia this week. With this newest version, we have enhanced Brightmails industry-leading effectiveness and accuracy rates to create the strongest anti-spam technology available. Brightmail Solution Suites Complete Spam Defense offers layered protection that combines signatures, heuristics, content filters and call-to-action rules to deliver an unmatched range of spam protection for email environments. Version 4.0.7 offers next-generation features that filter even more spam, including second-generation URL technology. Brightmails URL rules identify spam by comparing URLs in e-mail to a list of known spammers websites. URL filtering is an effective, accurate and highly scalable approach to catching spam at the ISP gateway. As the only vendor in the industry to offer this revolutionary technology, Brightmails second generation of URL filtering catches more spam by identifying and neutralising advanced spammer tricks, such as URL randomisation and obfuscation. Brightmail Solution Suite 4.0.7 will also grant ISPs access to the recently-announced Brightmail Reputation Service, the newest component of a Complete Spam Defense that has the ability to eliminate spam by its source. Based on Brightmails BLOC and Probe Network, the Brightmail Reputation Service provides the most complete and up-to-date information on the reputation of email sources around the world. The Reputation Service collects multiple pieces of information on each email source including volume of mail being sent, volume of known spam, and the known vulnerabilities of an email server. By deploying the Brightmail Reputation Service at their firewall or routers, ISPs can block known spam sources, freeing up mail server capacity currently wasted by receiving and processing mail from email sources that produce high levels of spam. Brightmail Solution Suite 4.0.7 is available immediately to new customers through Brightmails global network of partners as well as directly from Brightmail. In addition to its market leading anti-spam protection, Brightmail Solution Suite offers additional virus protection for ISPs via Brightmail Anti-Virus, powered by SymantecTM. The Brightmail Reputation Service will be available from February 23, 2004. Pricing is based on a per-user, per-year basis. About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. Brightmail and Voltage Security Partner to Deliver Award-Winning Anti-Spam with Breakthrough Secure Email 2004-02-11T16:01:00Z brightmail-and-voltage-security-partner-to-deliver-award-winning-anti-spam-with-breakthrough-secure-email Voltage Security, Inc., (www.voltage.com), provider of secure multi-channel business communication solutions, and Brightmail, (www.brightmail.com), the leader in anti-spam protection, today announced a strategic alliance designed to bring business customers more innovative technologies that address increasing demands for better security in email infrastructure. Our enterprise customers look to Brightmail to provide a safe and secure email environment. The market has been waiting for secure communication solutions with the breakthrough in usability and security that Voltage offers, said Enrique Salem, president and CEO of Brightmail. With its strong focus on the enterprise customer and leadership in the enterprise messaging environment, Brightmail understands what corporations need and want in their email infrastructure. Together we are bringing comprehensive solutions to the enterprise customer, said Sathvik Krishnamurthy, president and CEO of Voltage Security, Inc. Brightmail Anti-Spam is the leading anti-spam solution delivering the highest effectiveness and accuracy combined with low administration. Voltage SecureMail is the first secure email solution that makes secure, ad-hoc business communication as easy as traditional, non-encrypted messaging. Brightmail Anti-Spam and Voltage SecureMail solutions are available today and the companies are collaborating across several areas of integration with management, performance, and other key enterprise requirements in mind. About Voltage Security Voltage Security, Inc. is a leading provider of secure multi-channel business communication solutions based on a revolutionary breakthrough called Identity-Based Encryption or IBE. Voltage Securitys mission is to use identity to bring confidence to business communication. Voltage solutions secure business communication by making anytime, anywhere communication easy to use and painless to deploy. The Voltage SecurePolicy Suite, Voltage SecureMail and Voltage SecureFile, are commercially available today, with solutions for instant messaging and web services forthcoming. Voltage serves leading enterprise customers and regulated industry segments such as financial services, healthcare, pharmaceuticals and government. For more information on Voltage Security and to learn more about IBE, please visit www.voltage.com. About Brightmail Brightmail, the world leader in anti-spam delivers technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. Spam levels will peak at 80 percent of all Internet email 2004-02-10T20:51:00Z spam-levels-will-peak-at-80-percent-of-all-internet-email Commenting at todays launch of leading anti-spam vendor Brightmail into the Asia Pacific region, analyst Bruce McCabe of S2 Intelligence stated he estimates spam levels will peak at over 80 percent, before it starts to plateau. Mr McCabe also predicts a significant shift will be made in the country of origin of spam from North America to Asia and the line between spam and virus attacks will blur. Spam is a global problem that hits both enterprises and consumers from a cost perspective. With Asia anticipated to account for more than 15 percent of global spam by 2006, international collaboration, education and technology will be important mechanisms in bringing spam down to an acceptable level, said Bruce McCabe, Managing Director, S2 Intelligence. In addition, spammers are becoming more sophisticated in evasion, using techniques for virus and worm-based attacks and leveraging distributed spam attacks. All of this increases the cost in bandwidth, storage requirements, lost productivity, spam-facilitated fraud and damage wrought by malicious payloads such as viruses, he continued. Filtering more than 15 percent (800 billion e-mails) of the worlds Internet email in 2003 alone, Brightmail sees more email than anyone else in the industry. Based on its extensive Probe Network, a collection of more than 2 million decoy email accounts, statistics have shown spam levels hitting 60 percent of all email in January 2004, up from just 40 percent a year ago. Not only are we seeing spam rates explode, were also witnessing a shift in sophistication and significant growth in double-byte character spam originating from Asia, said Garry Sexton, Vice President Asia Pacific, Brightmail. Its the increase in double-byte spam and the enormous uptake in Internet usage in the region that has led Brightmail to deploy a Brightmail Logistics and Operation Centre (BLOC) in both Taiwan and Sydney to support our local customers in managing their spam levels. Brightmails best-of-breed anti-spam software solution is already a winner with some of the largest ISPs in the region including customers TelstraClear and Xtra in New Zealand and Telstra Wholesale and Primus Telecom in Australia. By being able to access high levels of spam, Brightmail has greater awareness and insight into spam attacks than anyone else in the industry. We use this to our advantage by identifying and automatically distributing spam-blocking updates every 10 minutes and delivering to our customers the industrys leading effectiveness (blocking over 95 percent of the spam) and accuracy rates (a delivering a false positive rate of 99.9999 percent), said Sexton. About Brightmail Brightmail, the world leader in anti-spam delivers technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. ExpressData and Brightmail sign partnership to distribute leading Anti-Spam technologies 2004-02-10T20:45:00Z expressdata-and-brightmail-sign-partnership-to-distribute-leading-anti-spam-technologies Brightmail, the anti-spam market leader and ExpressData, the leading distributor of security solutions, today announced a strategic partnership to distribute the Brightmail Anti-Spam and Anti-Fraud technologies in Australia and New Zealand. The partnership will provide a go-to-market channel to support Brightmails launch into the Australia & New Zealand region. Security is a key focus for Express Data, and due to the high level of demand for anti-spam products we are pleased to announce this relationship with Brightmail, said Ross Cochrane, Managing Director, Express Data. We typically represent the number one vendor in any marketspace and Brightmails market leadership internationally, coupled with its growing profile locally was a perfect fit for us. With spam accounting for over 60 per cent* of all Internet email today, the anti-spam market is growing rapidly. Brightmails focus on the Asia Pacific region, particularly Australia and New Zealand saw the need for a broad based channel strategy as critical to its success. Were extremely pleased to be working with ExpressData, as they have a long history in bringing new technologies to the local market, said Garry Sexton, Vice President Asia Pacific, Brightmail. This partnership will allow us to immediately establish Brightmail in the Australia and New Zealand markets with distribution to a value added reseller base. We have already seen significant interest from key systems integration partners and look forward to working with them to address the corporate market share in Australia and New Zealand. ExpressData will distribute Brightmails Anti-Spam Enterprise and ISP editions, as well as its Anti-Fraud technologies. The technologies deliver "complete spam defence" for the enterprise environment, helping protect email users from unwanted and dangerous spam mail messages. About Brightmail Brightmail, the world leader in anti-spam delivers technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. About ExpressData Express Data is a leading IT distributor offering a comprehensive selection of technology solutions and legendary customer service. Express data has numerous strategic partnerships with the industry's leading manufacturers and software developers. As a result Express Data is the number one distributor in Australia for Cisco, Microsoft, Checkpoint, IBM, RSA and Symantec." Brightmail Intensifies Fight Against Spam in Asia Pacific With Multi-Million Dollar Investment 2004-02-10T20:41:00Z brightmail-intensifies-fight-against-spam-in-asia-pacific-with-multi-million-dollar-investment Anti-spam technology leader, Brightmail, today announced a multi-million dollar investment in the Asia Pacific region with the opening of its headquarters in Sydney, Australia and the introduction of new Brightmail Logistics Operations Centres (BLOCs) in Sydney and Taiwan. With spam levels already exceeding 60 percent* of all Internet e-mail and Asia representing the fastest growing region for the development of spam, Brightmails investment is critical to supporting not only its existing customer base, but also the growing number of enterprises needing to manage this acute problem. Based on the statistics from our Probe Network, we estimate spam levels will reach 70 percent by the end of 2004, so enterprises and ISPs have a major issue that they need to address and fast, said Enrique Salem, president and CEO of Brightmail. It will take a combination of education, industry and international collaboration, and best of breed technology to mitigate the spam problem. Brightmails unparalleled filtering technologies, global infrastructure and industry relationships will play a key role in controlling spam. As the leading anti-spam vendor, Brightmail sees and stops more spam messages than any other anti-spam providerblocking over 1 billion spam messages daily. Because Brightmail has been fighting spam for the past six years, the company is in a unique position to not only track the volume and profiles of spam messages, but to expose the techniques that spammers use to launch attacks against email users. Its patented Probe Network of literally millions of decoy email accounts monitors the latest spam email trends and attacks as soon as they enter the Internet. The combination of the Probe Network, Brightmails patented multi-layered anti-spam software technology, and the BLOC (Brightmail Logistics and Operations Center) enables quick, accurate and effective defense for email users from new forms of spam whenever they appear. In fact, new spam blocking filters are automatically sent out to Brightmail customers every ten minutes, 24 hours a day, 7 days a week ensuring they are protected whenever new spam attacks strike. The two new BLOCs in Sydney and Taiwan, in addition to its existing facilities in the USA and Ireland, ensure Brightmail offers the most comprehensive protection across the globe. The new Asia Pacific BLOCs will also enable Brightmail to detect and block the Asian language spam and provide constant monitoring of all spam activities by providing 24x7x365 coverage to customers across the region. Commenting on Brightmails entry into the region, John Haydon of Australian Communications Authority said, Were extremely pleased to work alongside companies like Brightmail in addressing the problem of spam. Our multi-layered approach to combating the global nuisance of spam builds on the new legislation. It includes education, development of industry codes of practice and technical counter-measures in which Brightmail specialises. Brightmails support is part of the end-users armoury to remove spam from the Internet whilst avoiding the collateral damage of incorrectly blocking legitimate email is a key part of this approach," he added. Brightmail is already working closely with a number of government bodies including Australian Communications Authority (ACA), Internet Industry Association (IIA), National Office for the Information Economy (NOIE) and Australian Hi-Tech Crime Centre (AHTCC), to support the legislation and industry as a whole in reducing the incidence of spam. About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. Brightmail Extends Market Leadership and Marks Full Year of Profitability 2004-01-29T22:00:00Z brightmail-extends-market-leadership-and-marks-full-year-of-profitability Brightmail, the leader in anti-spam protection, today announced an additional 300 new enterprise customer wins in Q4 2003, including Airbus, American Express, Cendant, Dell, Hersheys, Kimberly-Clark, and Viacom. Marking its sixth consecutive quarter as cash flow positive, Brightmailalso celebrates its first full year of profitability (Q1-Q4 2003), and 100% year-over-year revenue growth. Brightmail continued to demonstrate international growth, with greater than 20% of new business coming from Europe and Asia-Pacific. Brightmail already has a strong user base in Australia and New Zealand with customers such as Primus Telecom, Telstra Clear, Telstra Wholesale and Xtra,said Garry Sexton, Vice President, Asia Pacific. With such strong acceptance of our antispam solutions we are very bullish about the opportunity to support many more local customers as the rate of spam continues to explode. While achieving financial growth and profitability, Brightmail continues to be recognized as the most effective and accurate anti-spam solution available and has become the preferred platform for corporate spam protection. Leading enterprise publication eWeek recently recognized Brightmail as a benchmark in the field of anti-spam software, and PC Magazine awarded its prestigious Editors Choice award to Brightmail Anti-Spam in November 2003. Brightmails incredible financial and technological growth and momentum in 2003 is powerful evidence that we are the anti-spam solution of choice, said Enrique Salem, president and CEO of Brightmail. Spam attacks cost U.S. companies more than $20 billion dollars annually, and the spam problem affects individuals every minute of the day. Thats why we are passionate about providing a solution that creates a more secure email system. We provide the most powerful, innovative and technically proficient spam protection on the market. Brightmail software now filters 15 percent of all Internet email worldwide, processing more than 80 billion messages each month. This translates to anti-spam protection for more than 300 million email users, including more than 5 million enterprise seats. 2003 was a pivotal year for Brightmail in terms of product and partnerships. The company released four new versions of its enterprise anti-spam products, furthering its leadership in catching spam (more than 95%) while maintaining the industrys highest accuracy rate (99.9999%). Brightmail also launched Brightmail Anti-Fraud in October, which combats the newest forms of spam attacks email identity fraud or phishing and brand impersonation that threaten the integrity of companies doing business online. Lastly, Brightmail started offering its anti-virus product, powered by Symantec, to enterprise customers helping enterprises secure their messaging networks with best-of-breed software from market leaders. Brightmail also established a Powered by Brightmail program in July, integrating its anti-spam software with leading appliance messaging solutions, through industry partners BorderWare Technologies, IronPort Systems as well as a hosted solution through Syntegra. The company also announced a partnership with Openwave Systems, in which Openwave will resell the Brightmail Anti-Spam software as part of its Openwave Email Mx platform. The fully integrated solution already protects nine ISPs and more than 11 million mailboxes worldwide. The Brightmail reseller network continued to be a top priority in the fourth quarter to continue growth in the enterprise market. The company reported more than 25 new reseller partners this quarter, for a total of 100 worldwide. For 2003, Brightmail attributes much of its overall growth in the enterprise market to its expanding reseller network. About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com. Brightmail is a U.S. registered trademark. Brightmail Anti-Spam, Probe Network and the BLOC are trademarks of Brightmail Incorporated. Symantec is a U.S. registered trademark of Symantec Corp. All other names and brands are the property of their respective holders. Brightmail reputation service delivers unrivaled protection of email integrity 2004-01-29T15:51:00Z brightmail-reputation-service-delivers-unrivaled-protection-of-email-integrity Brightmail, the anti-spam market leader, today unveiled the Brightmail Reputation Service, a revolutionary automated and data-driven service that continuously monitors email sources globally to ensure that email remains a trusted communications tool. Leveraging data from its more than 300 million end-users and its patented Probe NetworkTM - a collection of millions of decoy email accounts used to attract spam - the Brightmail Reputation Service tracks email sources dynamically and provides an extra layer of spam protection by identifying sources of spam and ensuring that legitimate email from trusted mail sources is delivered. As spam becomes more prevalent, businesses are looking to manage their email networks both more securely and efficiently - this often means blocking spam based on its source. However, with billions of IP addresses in use worldwide and the sources of spam and legitimate email constantly changing, the risks of over blocking - accidentally blocking IP ranges that send legitimate email as well as spam - are very real. To ensure that spam is blocked while legitimate email is not, the Brightmail Reputation Service monitors and evaluates email sources to determine to what degree they are being used to send spam. Email is a mission critical communications tool whose viability is being threatened because users are starting to lose trust, said Enrique Salem, president and CEO of Brightmail. Email authentication without a reputation check is like letting a person into your house when all you know is his name. Only the combination of proven anti-spam filtering methods with a trusted reputation system can help reduce spam, minimize false positives, and restore confidence in email. The Brightmail Reputation Service is poised to solve this problem. The Brightmail Reputation Service tracks in real-time the email and spam flow from hundreds of thousands of email sources. By measuring the amount of legitimate mail and spam that originates from an email source, the Brightmail Reputation Service creates complex profiles for each email source, including the history and quality of the mail sent. Users can then make additional filtering decisions - to block or allow email - based on the profiles of specific email sources. Those sources that have generated certain levels of email traffic over time, but have never generated spam messages will be placed on a safe list that is made available to users of the Brightmail Reputation Service at no charge. The complete Brightmail Reputation Service is free for all Brightmail customers. For each source of email, the Reputation Service creates profiles by monitoring multiple data points that include: Volume of email generated Volume of spam generated Source vulnerabilities - open proxies, open relays, etc. These profiles are updated hourly to reflect any changes, such as new spam sources, any anomalous behavior, or open proxies that have been closed. This is critical information that can help email administrators set their own mail policies. The Brightmail Reputation Service has several unique differentiators: Fast, accurate updates: The information is updated every hour, allowing Brightmail to add/remove email sources quickly as needed. Widest visibility: Brightmail software filters over 15% of the worlds Internet email and protects over 300 million end-users inboxes. Real-time: Information is collected and analyzed in real-time at Brightmail Logistics and Operation Centers (BLOC) - the worlds largest 24x7 Anti-Spam Operations Center. Multiple data criteria: Measurements such as volume of mail, volume of spam, attack duration, and tracking history provide more detailed data on which to base decisions. "Ultimately, what people need to know about email senders is whether they can trust them," said Arabella Hallawell, Research Director for Gartner. "While reputation systems depend on the input data and how they are maintained, they will start to play an important role in helping consumers and enterprises continue to combat spam." There are currently many industry-wide initiatives underway to secure email by authenticating the sender of the message; however, authentication alone is not enough. Only the combination of authentication with reputation will restore users trust in email. Brightmail is working with several of its technology partners, including Microsoft and IronPort, to ensure that the benefits of the Brightmail Reputation Service add an additional layer of security to enterprise email systems. Helping to ensure that email remains a trusted communications tool for users is critical, said Ryan Hamlin, General Manager, Anti-Spam Technology and Strategy Group at Microsoft. This kind of reputation information enables filters to more effectively prevent spam from reaching users inboxes and we are excited to work with Brightmail on its Reputation Service. "Brightmail and IronPort continue to collaborate to offer solutions to keep email secure and reliable," said Tom Gillis, Senior Vice President of Worldwide Marketing at IronPort. "Identity and reputation-based solutions, along with industry leadership and collaboration, are essential components to solving the spam problem." About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Verizon Online and Xtra. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com Brightmail appoints Max Australia as its Public Relations Consultancy for Australia 2004-01-12T21:40:00Z brightmail-appoints-max-australia-as-its-public-relations-consultancy-for-australia-1 Brightmail, the anti-spam software company, has appointed Max Australia as its public relations consultancy for Australia, effective immediately. Max Australia will work with Brightmail to establish the company in the Australian market, helping to build its position in the increasingly dynamic environment around spam email. The appointment follows a competitive PR review with four agencies pitching for the business. Brightmail selected Max Australia for its experienced team, creative approach to launching the brand locally, and strategic thinking surrounding spam policy and debate. The extensive research done by Max Australia during the pitch process solidified my decision, said Jacquii Donovan, Marketing Director, Asia Pacific for Brightmail. Not only do they know the IT industry inside and out, but they showed strategic insight into the current spam legislation and debate. With the recent spam legislation and Brightmails statistics showing that spam accounts for 60 per cent of all email sent over the Internet, spam is an extremely topical issue that affects us all, said Donovan. We wanted an agency with the insight needed to solidify Brightmails leadership position and a creative approach to set it apart in what has become an increasingly competitive market. The account will be managed by Fiona Martin, Account Director at Max Australia. Working with Brightmails marketing team, Max will focus on establishing Brightmails position in the local debate surrounding spam, and providing information on the companys capabilities and offerings to key audiences. Whilst Brightmail has been fighting spam for five years, it is just entering the Australian marketplace and thus has a unique communications challenge, said Fiona Martin, Account Director for Max Australia. Were planning to extend its leadership to the local market based on the fact that Brightmail currently filters 15 per cent of the worlds Internet email traffic and is in a unique position to not only track the volume and profiles of spam messages, but to expose the techniques that spammers use to launch attacks. Effective immediately, all media enquirys relating to Brightmail will be handled directly by Max Australia on 02 9954 3492. ### About Max Australia Max Australia is a public relations and marketing communications consultancy established in 2002 to meet the communications challenges of a broad range of local and international companies. As the sister company of specialist IT&T consultancy Spectrum Communications, Max is Australian-owned by principals Naomi Beames and Wendy Docherty. With their experience of more than twenty years in leading the communications activities for high-profile IT&T clients, Max brings a high level of expertise to the technology, healthcare and corporate sectors. Max Australia is based in North Sydney. About Brightmail Brightmail, the anti-spam market leader delivers anti-spam technology that makes messaging environments secure and manageable. PC Magazines EDITORS CHOICE for best enterprise anti-spam software, Brightmail Anti-Spam protects the email networks of businesses, government agencies, and service providers, blocking unsolicited bulk email, or spam, while assuring that legitimate mail is reliably delivered. Brightmail protects over 1,800 of the worlds leading enterprises, including Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Hersheys, Lucent Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides spam protection for the leading Internet service providers, including AT&T WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra and Verizon Online. Brightmail now protects more than 300 million service provider customers, and 5 million enterprise email users worldwide. Headquartered in San Francisco, California, Brightmail is a private, profitable company backed by world-class investors and partners. For more information, visit www.brightmail.com <http://www.brightmail.com/>.