The PRWIRE Press Releases https:// 2006-05-09T18:44:00Z BroadIP partners with Ford Performance Racing to drive business growth 2006-05-09T18:44:00Z broadip-partners-with-ford-performance-racing-to-drive-business-growth New national VoIP provider BroadIP has entered a two year sponsorship and partnering arrangement with Ford Performance Racing (FPR). This deal will give BroadIP access to a significant database of loyal Ford racing fans for promotional and marketing activities, in addition to high profile visibility at nationally-televised V8 Supercar championship events. This partnership is expected to add up to 7000 new clients to the BroadIP network over the next two years and is estimated to generate in excess of $5.0 million in additional revenue per annum thereafter. It will also create significant brand awareness and further strengthen the BroadIP channel. BroadIP will leverage the marketing reach of FPR and their associated company Ford Performance Vehicles FPV to promote its VoIP and data services to a loyal base of more than 40,000 official fan club members and other Ford racing fans through FPRs regular e-newsletters as well as promotional advertisements on the FPR and FPV web site which receives over 60,000 unique visitors each month. BroadIP will also reach a broader base of Ford owners through the inclusion of promotional offers in magazines distributed to owners of Ford Performance Vehicles. BroadIP and FPR will also today launch and jointly promote the Join Broad, Win a Ford! promotion which gives any FPR fan or FPR website visitor who is directed to BroadIP and who becomes a BroadIP customer over the next six month period the chance to win a FPV GT Shockwave vehicle valued at over $60,000, to be drawn after the Bathurst 1000 race in October 2006. All BroadIP reseller partners will also participate in the promotion. The partnership makes FPR an integral part of BroadIPs aggressive Australian marketing strategy, giving BroadIP high impact signage on V8 Supercar driver Mark Winterbottoms Falcon alongside FPR major sponsor Ford Credit. The BroadIP logo will also be carried on driver suits and uniforms and selected pit crew apparel. Additionally, through the partnership, BroadIP will have point of sale representation at merchandise trucks and inserts in thousands of merchandise bags distributed to fans trackside at V8 Supercar Championship rounds and other capital or regional city public and FPR/BroadIP promotional events. Aligning the BroadIP brand with a marketing machine such as Ford Performance Racing is a smart commercial decision for us, said Vaz Hovanessian, Chairman of BroadIPs parent company Broad Investments (ASX:BRO). It is another example of BroadIP continuing by effective and innovative means to develop significant new channels to grow our business. With Marks growing popularity and improving performance the expected TV exposure and coverage alone will be worth every cent of the deal. There is a lot of synergy between our businesses. The partnership brings together two of the fastest movers in their fields and were both driving to win! FPR Commercial Manager Simon Derrick said BroadIP was representative of a new generation of companies using motor racing to promote their brands. We are delighted to announce this partnership with BroadIP, a dynamic company going places, and we will be working hard to leverage the relationship throughout our own exclusive promotional channels and the greater V8 Supercar market, Mr Derrick said. The two year sponsorship will run until the end of 2007. About Broad Investments Limited (ASX:BRO) (www.broadinvestments.com.au) Broad Investments is a major services provider in the premium mobile content market. Originally established as a telephony products company, Broad Investments acquired premium distributor of mobile phone content, Glovebox Group of Companies, and mobile and Internet payment provider MTX Holdings in October 2005 as part of its strategy to establish a strong foothold in both the Australian and international mobile content markets. Through its acquisitions, Broad Investments gained access to leading major record labels in Australia for true tones, and ownership of the technology and the payment mechanism that delivers the product, including wireless payment methods that span WAP billing, prepaid engines and wireless top us services gateways. Broad Investments also exclusively launched UK-based integrated consumer interactivity solutions provider Amplefuture, and its highly successful mobile marketing application, Pocket Portal, in Australia. Broad Investments entered the broadband telephony market with the launch of wholly owned subsidiary BroadIP, a corporate and residential VoIP provider offering full national coverage. About BroadIP (www.broadip.com.au) BroadIP is a corporate and residential VoIP provider offering full national coverage. BroadIP, which launched in April 2006, plans to grow through direct customer acquisition and acquisition of other providers at the smaller end of the market, supported by an aggressive marketing strategy including online advertising and high profile sponsorships. BroadIP to provide VoIP and network services to NTG customers 2006-05-03T18:32:00Z broadip-to-provide-voip-and-network-services-to-ntg-customers In line with its recently announced reseller strategy, national VoIP provider BroadIP has scored a significant milestone by becoming the exclusive VoIP and networking services provider for National Telecoms Group (NTG) and its affiliated channel partners that collectively do in excess of $130 million in telephony business in the SME market. The move gives BroadIP the opportunity to secure network services contracts estimated at tens of millions of dollars in Total Contract Value. Under the partnership, BroadIP will gain access to more than 16,000 existing small to medium enterprise (SME) customers of NTG and its affiliated channel partners as well as new clients signed up by NTG. NTG and its channel affiliates - each of which operates a lead-generating call centre with a combined sales force of more than 200 people in Sydney, Melbourne, Brisbane and Perth - will provide customer leads and requests for network services to BroadIP, which will then design and quote on a total network solution combining voice and data. In addition to the hundreds of leads generated each week in the SME sector, NTG currently receives network services requests from more than 60 larger corporate customers per month that it is unable to service. The value of this opportunity should not be underestimated as it will establish BroadIP as a significant and serious VoIP provider, as well as a provider of network architecture for IP and IP-related activities, said Vaz Hovanessian, Chairman of BroadIPs parent company Broad Investments (ASX:BRO). This partnership creates the opportunity for BroadIP to increase its high margin revenue significantly. Based on the estimated value of NTGs leads, we will now have the opportunity to quote on providing network services valued at tens of millions of dollars. More importantly, the additional traffic will take us to the next level of our business, allowing us to further reduce our bandwidth costs for data and phone and continue our aggressive growth trajectory. The increased revenue we anticipate from this deal in the coming months is expected to underpin our business, cover our operating expenses and reduce the need for additional capital to fund our growth. We will be providing three to four full time skilled resources to work with NTG on the opportunities. What we have done here is not just sign up one but several large resellers who actually own and control their own client base and have almost a national presence. We could not afford to set up such a sales force and a ready source of leads and income without millions in additional investment. Our reseller strategy is now well ahead of target, Mr. Hovanessian said. NTG Managing Director Tony Hakim said, NTG will use BroadIPs expertise to develop data strategies to move its existing voice clients and new clients to a total IP-based voice and data network solution. BroadIP will become the exclusive VoIP and networking provider for NTG and assist in the convergence of our clients to its VoIP platform, providing a one-stop voice and data solution. We are a telephony sales and service organisation and until BroadIP pitched for our business, we had unsuccessfully been looking for a VoIP provider for several months that not only provided the best value, lowest cost solution for our clients but also the necessary quality of service and capabilities our customers want. We have been very impressed by BroadIPs technical resources and skills, Mr Hakim added. The partnership with BroadIP and our move to VoIP and data means we will be able to extend our business to include larger corporate clients that we could not previously service. This will further grow both the NTG and BroadIP businesses - its a perfect match. ENDS About Broad Investments Limited (ASX:BRO) (www.broadinvestments.com.au) Broad Investments is a major services provider in the premium mobile content market. Originally established as a telephony products company, Broad Investments acquired premium distributor of mobile phone content, Glovebox Group of Companies, and mobile and Internet payment provider MTX Holdings in October 2005 as part of its strategy to establish a strong foothold in both the Australian and international mobile content markets. Through its acquisitions, Broad Investments gained access to leading major record labels in Australia for true tones, and ownership of the technology and the payment mechanism that delivers the product, including wireless payment methods that span WAP billing, prepaid engines and wireless top us services gateways. Broad Investments also exclusively launched UK-based integrated consumer interactivity solutions provider Amplefuture, and its highly successful mobile marketing application, Pocket Portal, in Australia. Broad Investments entered the broadband telephony market with the launch of wholly owned subsidiary BroadIP, a corporate and residential VoIP provider offering full national coverage. About BroadIP (www.broadip.com.au) BroadIP is a corporate and residential VoIP provider offering full national coverage. BroadIP, which launched in April 2006, plans to grow through direct customer acquisition and acquisition of other providers at the smaller end of the market, supported by an aggressive marketing strategy including online advertising and high profile sponsorships. BroadIP on Track with 50 New Resellers in One Week; Expects to Sign 200 plus by July 1 2006-04-26T15:59:00Z broadip-on-track-with-50-new-resellers-in-one-week-expects-to-sign-200-plus-by-july-1 New VoIP provider BroadIP is on target to sign more than 50 resellers this week. These resellers have contacted BroadIP directly, attracted by competitive pricing and the high quality of BroadIPs service. The new market entrant has also upped the stakes in its aggressive drive for market share, eliminating equipment cost as a barrier to entry by becoming the first provider to offer free hardware rental on its unlimited All You Can Talk $49.99 monthly plan. New Resellers Contribute to Bottom Line BroadIPs rapid growth has it on track to secure more than 200 resellers by 1 July, according to Vaz Hovanessian, Chairman of BroadIPs parent company Broad Investments (ASX:BRO). The business is moving forward rapidly. There has been a huge surge in demand from voice and voice carriage resellers who have turned to BroadIP from other VoIP providers, recognising the massive growth potential for their own business on BroadIPs high quality, low cost unlimited voice plan and commission structure, Mr Hovanessian said. Some of the resellers we have secured claim they are currently writing in excess of 100 new VoIP customers a week, which will add to our exponential customer growth. Just one customer a day from each reseller will add 1500 per month and by July 1 this could be 200 customers per day. Over 12 months this will amount to a huge contribution to our sales and bottom line. The resellers are attracted to the quality and consistency of the voice on the network which is virtually indistinguishable from fixed line calls and great for customer acquisition, satisfaction and retention, Mr Hovanessian said. We do not have to give away free accounts like other VoIP providers to get customers. Our strategy is bottom line driven. Demand has also been very strong from direct small to medium businesses and residential customers since launch. It sends a clear signal to the market that customers will embrace VoIP when the price is right and the process of transition is simplified and seamless. Free VoIP hardware breaks down barriers to entry The free monthly rental on the VoIP converter on the $49.99 un-timed plan eliminates equipment cost as one of the remaining obstacles to residential take-up of VoIP services. The initial outlay for VoIP hardware can cost consumers up to $250. Free rental of hardware is available on all plans including BroadIPs lowest cost plan of $19.99/month, which is limited to 200 minutes of calls per month. Money Back Guarantee Further reinforcing the value and quality of its products, BroadIP is offering a seven-day money back guarantee if customers are not satisfied with their service. Customers can also cancel their contract and return their equipment if BroadIP has not saved them money after their first invoice. These are market-leading initiatives from BroadIP that break down barriers to entry and set new benchmarks in both value and service guarantees, Mr Hovanessian said. While Australias major telco is reported to be offering $89.90 un-timed local and national calls to selected customers, BroadIP is already in the market with an unlimited All You Can Talk call offer at almost half the price, to all residential customers, backed by quality and cost-saving guarantees and with free equipment supply. Our pricing and service policy challenges the logic of consumers continuing to pay unnecessary line fees and higher charges to their incumbent providers. However, we see the largest telcos move as a further endorsement of our strategy and belief that widespread acceptance and exponential growth of VoIP is inevitable in this market. BroadIP will be strongly positioned to capitalise on that growth through the first mover advantage we expect to gain as a result of being first to market with these offers, Mr Hovanessian concluded. About Broad Investments Limited (ASX:BRO) (www.broadinvestments.com.au) Broad Investments is a major services provider in the premium mobile content market. Originally established as a telephony products company, Broad Investments acquired premium distributor of mobile phone content, Glovebox Group of Companies, and mobile and Internet payment provider MTX Holdings in October 2005 as part of its strategy to establish a strong foothold in both the Australian and international mobile content markets. Through its acquisitions, Broad Investments gained access to leading major record labels in Australia for true tones, and ownership of the technology and the payment mechanism that delivers the product, including wireless payment methods that span WAP billing, prepaid engines and wireless top us services gateways. Broad Investments also exclusively launched UK-based integrated consumer interactivity solutions provider Amplefuture, and its highly successful mobile marketing application, Pocket Portal, in Australia. Broad Investments entered the broadband telephony market with the launch of wholly owned subsidiary BroadIP, a corporate and residential VoIP provider offering full national coverage. About BroadIP (www.broadip.com.au) BroadIP is a corporate and residential VoIP provider offering full national coverage. BroadIP, which launched in April 2006, plans to grow through direct customer acquisition and acquisition of other providers at the smaller end of the market, supported by an aggressive marketing strategy including online advertising and high profile sponsorships. New national VoIP provider launches with large number of corporate and residential customers and eyes on near-term market leadership 2006-04-04T16:16:00Z new-national-voip-provider-launches-with-large-number-of-corporate-and-residential-customers-and-eyes-on-near-term-market-leadership Acquires Shiftreload broadband provider Proposed $1.5m fund raising from US venture capitalist at 5c/share Negotiating with US and European VoIP providers for global termination and reciprocal trade First company to offer bundled broadband, unlimited VoIP and line rental product Australian publicly listed company Broad Investments Limited (ASX:BRO) has entered the broadband telephony market with the launch of wholly owned subsidiary BroadIP, a corporate and residential VoIP provider offering full national coverage. BroadIP (www.broadip.com.au) is implementing an aggressive growth strategy with the aim of becoming the market leader based on paying subscriber numbers and customer revenue in the small to medium enterprise (SME) market within 12 months, and a significant player in the large corporate space. The new company is starting from a position of strength, having already secured more than $720,000 in corporate VoIP contracts in the past 60 days while testing its offering in the corporate market. These contracts also include a number of small hotel and tourism properties, a market segment for which BroadIP has developed a very cost effective product, offering savings of 50-55% on their current telecommunications expenditure. Acquisition of Shiftreload and New CTO BroadIP has secured 2000 residential customers following the acquisition of small but profitable broadband provider Shiftreload in a transaction valued at $500,000 ($100,000 in cash and $400,000 in script issued at 10c per share), demonstrating the belief of the Vendors in Broad Investments future prospects and share price growth. Pending todays announcement, Broad Investments shares were placed on a trading halt on Friday 31 March. At the time the shares were trading at 2.1c. With the new customers, the value of this transaction is significantly greater for BroadIP than the dollar amount indicates, said Broad Investments Chairman Vaz Hovanessian. As part of the acquisition, Shiftreload CEO, Michael Anderson, has joined BroadIP as Chief Technology Officer. Growth Plans BroadIP is forecasting a modest net profit after tax for financial year 2006-07. It plans to grow through direct customer acquisition and acquisition of other providers at the smaller end of the market, supported by an aggressive marketing strategy including online advertising and high profile sponsorships. Our competitors are out there signing up clients but losing money. BroadIP will be making money in its first year. We are driving revenue and bottomline growth. This is not a loss-making business its going to make money, Mr Hovanessian said. We have signed up a significant number of corporate clients already. Weve been testing the marketplace for some time, and the time is right to take our offering to the market. Its a big market some 20,000 Australians sign up to broadband every week. It is expected that there will be 4.5 million people with a broadband connection in Australia by the end of 2006. Theyre our target. VoIPs not just for geeks anymore its for everyone. We believe we are the first Australian company to provide a bundled broadband, unlimited VoIP and line rental product, and a true unlimited local and national access plan for residential customers, said Mr Hovanessian. BroadIP is finalising negotiations with US and European VoIP providers for global termination and reciprocal trade. When these deals are in place, BroadIP will create additional revenue streams through unlimited international call products and by terminating calls for customers of other international VoIP providers. Fund Raising To fund its rapid expansion, Broad Investments expects to complete and announce the raising of up to $1.5m through a share and option issue to a US-based venture capitalist at 5c per share and exercise price of options, further demonstrating the belief in the potential of Broad Investments new strategy which should underpin the Companys recent share price improvement. . Beyond the $1.5m raising, Broad Investments does not anticipate any further need for funds for BroadIP because it is expected the value of our contracts will give us a stable and strong revenue base to fund our future expansion, Mr Hovanessian added. BroadIP VoIP Plans Residential: $19.99 per month 200 minutes in local and national calls and then 10 cents flat rate per call thereafter. Calls to mobiles at 27 cents per minute and international rates start at 2 cents per minute. $49.99 per month Unlimited local and national calls. Calls to mobiles at 27 cents per minute and international rates start at 2 cents per minute. $120 per month bundled Broadband and Voice - broadband connection plus unlimited local and national calls (as per the $49.99 per month plan) and Telstra line rental. Corporate: From $75 per month per user with unlimited local and national calls. Free MiTel VoIP-enabled handset included. ENDS About Broad Investments Limited Broad Investments is a major services provider in the premium mobile content market. Originally established as a telephony products company, Broad Investments acquired premium distributor of mobile phone content, Glovebox Group of Companies, and mobile and Internet payment provider MTX Holdings in October 2005 as part of its strategy to establish a strong foothold in both the Australian and international mobile content markets. Through its acquisitions, Broad Investments gained access to leading major record labels in Australia for true tones, and ownership of the technology and the payment mechanism that delivers the product, including wireless payment methods that span WAP billing, prepaid engines and wireless top up services gateways. Broad Investments also exclusively launched UK-based integrated consumer interactivity solutions provider Amplefutures highly successful mobile marketing application, Pocket Portal, in Australia. Broad Investments has entered the broadband telephony market with the launch of wholly owned subsidiary BroadIP, a corporate and residential VoIP provider offering full national coverage.