The PRWIRE Press Releases https:// 2016-12-05T04:18:55Z Chic Empire Australia is partnering with Royal Pay to deliver WeChat Pay option to its global e-commerce platform 2016-12-05T04:18:55Z chic-empire-australia-is-partnering-with-royal-pay-to-deliver-wechat-pay-option-to-its-global-e-commerce-platform Melbourne, December 2, 2016:   Chic Empire Australia is pleased to announce a partnership with RoyalPay to incorporate WeChat Pay into its global e-commerce retail platform.  This is one of the first implementations of WeChat Payment option for Australian Retailer enabling Chic Empire access to 400 million Chinese shoppers. China has been one of the fasters growing markets for Chic Empire’s iconic Australian  Made ugg boots and other sheepskin products. The WeChat payment option, together with partnership with Australia Post and Tmall,  forms part of the Chic Empire’s strategy to grow its market share in China. About Chic Empire Australia: Chic Empire® is a boutique brand of handcrafted, luxurious sheepskin footwear delivering a unique blend of traditional styles with latest fashion trends. Every pair of Chic Empire sheepskin boots are meticulously crafted from a selection of premium components at our manufacturing facility in Melbourne, Australia, by highly skilled craftsmen. Since its humble beginnings, the Chic Empire® brand has been associated with unmatched quality, exciting designs and effective customer service. For media enquiries and/or high resolution images please contact alext@clickcorp.com.au Chic Empire Australia new custom-print program lets anyone to be a sheepskin boots designer. 2016-10-14T04:09:34Z chic-empire-australia-new-custom-print-program-lets-anyone-to-be-a-sheepskin-boots-designer Melbourne, October 14, 2016:   A new custom-print sheepskin boots program from Chic Empire Australia gives customers an option to include their own twist on the classic boots by incorporating any personal photos on the boots upper. Customers can send any photo and work together with Chic Empire design team to create a unique pair of sheepskin boots incorporating personal mementos or favourite places. The standard prints include images of the iconic Australian Bondi Beach and rainforest.     The custom printed boots start at AUD $239 for standard print and go up to AUD $299 for personalised photo print. Each pair is handmade by Chic Empire’s craftsmen in Melbourne, Australia and takes approximately 3 weeks for delivery after order is placed. This custom printed range is available at Chic Empire Australia stockists and Chic Empire’s retail and online stores. (http://www.chicempireaustralia.com.au) About Chic Empire Australia: Chic Empire® is a boutique brand of handcrafted, luxurious sheepskin footwear delivering a unique blend of traditional styles with latest fashion trends. Every pair of Chic Empire sheepskin boots are meticulously crafted from a selection of premium components at our manufacturing facility in Melbourne, Australia, by highly skilled craftsmen. Since its humble beginnings, the Chic Empire® brand has been associated with unmatched quality, exciting designs and effective customer service. Chic Empire Australia announce brand partnership with Swarovski 2016-05-11T22:44:19Z chic-empire-australia-announce-brand-partnership-with-swarovski Chic Empire Australia announce brand partnership with Swarovski Melbourne, May 11, 2016:   Chic Empire Australia has announced the release of collaborative collection of sheepskin footwear range with Swarovski. Exclusive designs featuring Australian Made sheepskin boots incorporating Swarovski Crystal Buttons and Swarovski Crystal counter heels.  Each Swarovski counter heel contains thousands of crystals expertly set by Swarovski design team in Austria. This exclusive range is available at ‘Purely Merino’ stores at all Major Australian airports, Chic Empire Australia stockists and Chic Empire’s retail and online stores. (http://www.chicempireaustralia.com.au) The unique branding partnership between Chic Empire Australia and Swarovski showcases the iconic Australian sheepskin boots and glamorous Swarovski Crystals.   About Chic Empire Australia: Chic Empire® is a boutique brand of handcrafted, luxurious sheepskin footwear delivering a unique blend of traditional styles with latest fashion trends. Every pair of Chic Empire sheepskin boots are meticulously crafted from a selection of premium components at our manufacturing facility in Melbourne, Australia, by highly skilled craftsmen. Since its humble beginnings, the Chic Empire® brand has been associated with unmatched quality, exciting designs and effective customer service. For media enquiries and/or high resolution images please contact alext@clickcorp.com.au Brogues for fashion rogues 2015-07-22T02:43:48Z brogues-for-fashion-rogues Chic Empire Australia continues to push boundaries with the release of the new Brogues mini ugg boots inspired by elements of traditional English brogues shoes. Featuring contrasting genuine leather toe patch with decorative perforations and stitching and complemented by matching leather counter heel. With each new style, Chic Empire’s design team is trying to blend classical styling of traditional ugg boots with the latest fashion trends by incorporating new elements and textures.    Every pair of new Brogues mini ugg boots are manufactured at Chic Empire’s Melbourne factory from premium double faced sheepskin and available at selected Chic Empire Australia stockists and Chic Empire’s retail and online stores. (http://www.chicempireaustralia.com.au) About Chic Empire Australia: Chic Empire® is a boutique brand of handcrafted, luxurious sheepskin footwear delivering a unique blend of traditional styles with latest fashion trends. Every pair of Chic Empire sheepskin boots are meticulously crafted from a selection of premium components at our manufacturing facility in Melbourne, Australia, by highly skilled craftsmen. Since its humble beginnings, the Chic Empire® brand has been associated with unmatched quality, exciting designs and effective customer service. Australian Made Ugg Boots from Chic Empire Australia 2015-04-09T06:27:37Z australian-made-ugg-boots-from-chic-empire-australia Behind the name, behind the brandChic Empire® is a boutique brand of handcrafted, luxurious  ugg boots and sheepskin footwear delivering a unique blend of traditional styles with latest fashion trends. Every pair of Chic Empire ugg boots are meticulously crafted from a selection of premium components at our manufacturing facility in Melbourne, Australia, by highly skilled craftsmen. Since its humble beginnings, the Chic Empire® brand has been associated with unmatched quality, exciting designs and effective customer service.Chic Empire Australian StoryThe Chic Empire® story began 23 years ago in a small workshop in a bayside suburb in Melbourne, where a new immigrant from Europe established a company called "Australian Comfort" and started manufacturing uggs and slippers using Australian double-face sheepskin. His decades of experience working as a shoe maker in Europe helped him to create practical, well-made styles of sheepskin boots that quickly gained popularity among local community. Soon, he established a strong loyal customer base that included tradesmen, surfers, professionals and even some local celebrities. In 2006, Australian Comfort merged with Clickcorp Pty Ltd enabling both companies to modernise and expand the production facilities and establish Chic Empire® brand. This joint venture resulted in the exponential growth and popularity of Chic Empire ugg boots and accessories, exposing the brand to the global markets. Clickcorp continues to maintain a strong commitment to manufacturing in Australia and employ Australians to produce an iconic Australian product. Today Clickcorp employs over 40 Australians and operates a 2500m2 manufacturing facility in Melbourne with Chic Empire® sheepskin boots and products being exported to 27 countries worldwide.From raw sheepskin to catwalkAt the heart of good quality ugg boots is the quality of raw materials used. In Australia, we are blessed to have access to superb lambswool and sheepskin that are uniquely suited to the manufacturing of sheepskin boots. We work closely with a number of tanneries to select the best and the most luxurious skins for our manufacturing. This, together with the premium quality threads, binding and outsoles allows us to create products of unmatched quality. Chic Empire® products are the only products on the market that use Five Star™ quality control system where quality control checks are performed during five stages of the manufacturing process. Only sheepskin boots that pass all quality checks and get five stars are shipped to the retail outlets.CollectionChic Empire® brand offers a unique fashion focused range of sheepskin boots and accessories. We believe that we add "Chic" to humble ugg boots without sacrificing on comfort and the luxurious feel of sheepskin footwear. With over 80 different styles in 15 colour combinations even the most discerning consumer can find a style that they'll enjoy and cherish. We offer five distinct collections: Classic, Comfort, Fashion, Kids and Accessories, each offering a unique blend of practicality and latest fashion trends. It is Chic Empire's attention to detail, fashion focused innovative designs and premium quality that sets it apart from other brands on the market. To view our collection of ugg boots, please visit  www.chicempireaustralia.com.au