The PRWIRE Press Releases https:// 2020-03-13T00:37:19Z How to create a powerful local area marketing strategy 2020-03-13T00:37:19Z how-to-create-a-powerful-local-area-marketing-strategy Creating a powerful and effective local area marketing or social media strategy can be overwhelming, however it does not need to be. Recently I was fortunate enough to be shared a video that really nailed the WHY message. A key component of being able to make a difference and stand out as a preferred and recommended choice of solution provider is how we present ourselves to the local community, how we demonstrate and broadcast our "WHY" I invite you to click on the link and read my take away and ask yourself "what can I learn from the powerful message shared in the video". I look forward to hearing your feedback http://www.workslocal.com.au/how-to-create-a-powerful-local-area-marketing-strategy/ How AdPods and Proximity marketing is changing Real Estate Agent property marketing. 2017-09-25T05:16:30Z how-adpods-and-proximity-marketing-is-changing-real-estate-agent-property-marketing Why AdPods is adding significant value to everyday marketing practises. Every Real Estate Agency is looking for that “Edge”, that hook that draws bigger crowds, more qualified buyers and in return drives sell prices up. The internet is filled with “Top 25, 50, 100 tips” on how to market, not only your own real estate business, but also attract more buyers to your open for inspections. Let’s start with some of the most popular. Create good business cards, this goes without saying, but some are still beige. Make sure you use one side to explain the “features and benefits” of using your brand to sell their biggest asset, their property. Sign write your car. Seriously it’s a mobile billboard, it goes wherever you do! Add an AdPod to your car and have it broadcasting to people nearby for free. Use social media, don’t post directly to facebook, add to your website first then share. It’s part of SEO. Adpods are also a great way to drive traffic straight to webpages. Better still send the link to the property page you want to feature. Video, Video, Video. It’s a rhythm. Video is where you can add personality to your business message, that “Why me” for using your business and where you can personally highlight the unique features of the properties you’re selling. Good sign boards, I think this goes without saying. Make sure you position an AdPod on the board that links to the homes webpage. Reach out to local cafes and do a joint promotion. Why not hand out fliers for a cup of coffee in return ask them to put an AdPod in their shop broadcasting to their customers. A great win/win. read more How AdPods and Proximity Marketing is driving smartphone user behaviour 2017-09-14T06:26:09Z how-adpods-and-proximity-marketing-is-driving-smartphone-user-behaviour Is the Iphone 10 really a game changer? With the launch of the new Apple Iphone 10, I started thinking about how we have all become so reliant on our mobile technology to socialise and conduct our business, have you ever stopped to think about what would the impact be on our sales, leads, profitability without the continuous evolution of smartphone technology? Here are some recent interesting stats on smartphone usage across Australia. BUSINESS USE OF INFORMATION TECHNOLOGY – ABS 17th August 2017 According to a survey by the Australian Bureau of Statistics in 2015-2016, over half of businesses who had embraced online technology and not only had a social media presence (53%) but actively used paid advertising to drive leads to their Facebook pages. With Facebook becoming an ever crowded market place and marketers using user profiling to better target prospective customers,(read more) AdPod's have finally arrived in Australia 2017-08-07T08:20:16Z adpod-s-have-finally-arrived-in-australia AdPods - The Innovative local area marketing solution Now you can start sending eco-friendly paperless adverts to over 2000 different makes and models of mobile phone. AdPod's™ are an extremely versatile local area marketing solution for businesses of all sizes. Perfect for use in static locations such as shop windows, bus shelters and point of sale stands. Not forgetting perfect for driving traffic by being worn by roving promotional staff in the high street or at exhibitions and events. AdPod’s will even broadcast from your car! Your new Ad-Pod enables you to send all manner of digital content from animated images or videos to redeemable coupons. Indoor and Outdoor advertising has never been simpler with an Ad-Pod because it can be used indoors to draw attention to products in your store or on the move, enabling you to take your business promotion to large outdoor events such as exhibitions and concerts. Using Bluetooth proximity mobile marketing, AdPod’s now allows your business to send adverts to mobile phones and electronic devises for free for both the sender and receiver. Learn more How pilates can build core fitness 2016-09-02T05:40:25Z how-pilates-can-build-core-fitness 20 sessions you look better, 30 sessions you have a completely new body. Physical fitness is the first requisite of happiness. Functional fitness and functional exercises focus on building a body capable of doing real-life activities in real-life positions, not just lifting a certain amount of weight in an idealized posture created by a gym machine. Making Muscles Work Together “Conventional weight training isolates muscle groups, but it doesn’t teach the muscle groups you’re isolating to work with others. “The key to functional exercise is integration. It’s about teaching all the muscles to work together rather than isolating them to work independently.” These classes that I run, are pilates based functional fitness classes. You will meet a great crew of people, have fun and get fit all in a one hour session. You will improve your core stability, your strength, your balance, your flexibility and your cardio fitness. You can join a 1 hour group class, or perhaps you would like to have me all to yourself and work with your individual needs and goals, or build your own group with your friends. Feel muscles you never knew existed, perform exercises that challenge you mentally and physically. You will never be bored, no 2 classes are ever the same. Good prices and deals. But the best deal is this one… Mention this ad a get your first class free. Call Janette on 0418923029 to express your interest and get more info. Rise to the challenge. I dare you. What your small business needs to know and how NASA can help. 2016-01-22T05:58:27Z what-your-small-business-needs-to-know-and-how-nasa-can-help Failure to launch, what small business can learn from the experts Your small business can learn a lot from how NASA prepared for a rocket launch. The countdown is a carefully devised set of procedures ending with not only a successful launch but a successful mission. The countdown is a sequence of backward counting to indicate the time remaining before an event is scheduled to occur and is commonly used by NASA during the preparation for a rocket launch, and it include what milestones to watch for to ensure a successful result. During countdown, NASA’s team bring the rocket to the launch site and load it with the payload, while the Launch-center communicates with important sensors on the rocket. What checks does your small business have in place to make sure your product and or service is relevant to your target customer? Launch personnel monitor the weather and wait for the “perfect launch window”. Does your business have controls in place looking for changes in the business environment and changing your strategy accordingly? It is the job of the security personnel on the ground to prevent unauthorized entry to the “keep-out” area. The procedures for each launch are written carefully, these documents are living documents, which reflect new issues and solutions as they develop. Do you have a set of written operating guidelines that you and other can follow. Do you have a business and marketing plan? If not, Why not? Each mission is different and proceeding with the countdown depends on several factors, such as the proper launch window, weather that permits a safe launch, and the rocket and payload working properly. If there are signs of a problem a “Hold” is placed on the launch while they investigate and fix the problems. If your initial tests are not going as planned hold of rushing into launching until you have resolved the issues. Question is, if NASA is doing a pre-launch and post launch checklist before going off into the relatively unknown, What procedures do you have in place for your business when either starting out or launching a new product or service? Do you have a pre launch checklist to ensure you maximise your chance of success? If not what are you going to do to make sure your small business is successful? Did you know we carry an extensive range of promotional products which can have your logo on them? Click Here to Learn More     Are you find it hard to get your business found? 2016-01-19T07:55:07Z are-you-find-it-hard-to-get-your-business-found Local Area Marketing (LAM) is the process of identifying, designing and implementing a range of marketing initiatives in your local community that result in positive engagement with individuals, groups, organisations, local businesses, and both customers and affiliates to create and maintain a hometown advantage over your competitors. A successful Local Area Marketing should consist of a number of core elements such as: A local networking and affiliate relationship building strategy Local Google My Business presence, this is easy to set up, simply register for a google account and set up you g+ and get your business verified. Doing this and using Google plus will help you get found on the first page of Google organically for the keywords you have chosen. (below is a screen shot of how we achieved page 1 on Google using Google+ using “promotional products” as you can see we are number 2 organically which is pretty cool don’t you think?) A targeted local social media presence that engages and shares stories not just sells or shouts the “Pick Me” message constantly as this is a sure fire way to loose followers. You need to have an active and engaging Facebook and Google plus page where you to add the stories about your customers experiences with your business as well as cross promoting your local affiliate partners and asking them to do the same for you. A good website with a seo keyword strategy targeting customers in your target reach A blog presence- Share your businesses stories, exciting customer centric interactions occur everyday, share them as part of you local area marketing strategy. Customer love to share positive and inspiring news stories, again use Google Plus to share you stories and boost your SEO and search ability. make sure you also share onto social networks as it is highly unlikely your blog will magically attach readers if no one knows it has been published. (Use sites such as PRWIRE.COM to really turbo charge your blogs reach.) Print marketing such as brochures, business cards  that a professionally designed and add value to your brands equity. Cheap online tools maybe great to get your business started but will not help you attract the right customers. If you stay clear of cheap throwaway products why would you create an image using a similar process, bottom line regardless of your budget, invest in some professional branding, get dressed up and look the part, keep networking and building relationships until you break through and succeed.   How far should a franchisee go? To protect your investment in the franchise you have chosen, the franchisor should have brand equity standards in place. In most cases a lot of money has been invested by the franchise to develop, promote and maintain the integrity of the brand which is why you have invested in the first place. The franchisor should provide you with a set of guidelines to follow, some ideas that have proven to work in the past and recommendations for conducting your own local area marketing. Well established franchises often have created a local area marketing portal, which allow all franchisees to utilise artwork, ideas and campaigns that have been created and have worked successfully throughout their history. The success of any franchise is the brands equity, how we work together to promote the brand, and how together the franchisor and franchisee can engage with the community at large to drives sales. It is vital that you as a franchisee continuously form strategic alliances and relationships within your local community and local media to help generate local loyalty to your business. By actively and consistently engaging in your local community and with your local media outlets, you will help drive the success of your own business, but will also contribute to the overall success of the brand. Did you know we carry an extensive range of promotional products which can have your logo on them? Click here to learn more     Customer focused vs Customer centric Which Are You and why you should care. 2016-01-06T00:41:55Z customer-focused-vs-customer-centric-which-are-you-and-why-you-should-care Being customer focused does not mean you are being customer centric In other words your business is either focused on how you can help your customer v’s how together your customers can help you build your business. When customers experience any brand, they always ask the question, “What’s in it for me?” before they purchase or engage. A customer-focused local area marketing strategy makes the answer(s) to this question obvious as it helps the franchise or local business to offer a reciprocally loyal experience. Although there is truth and necessity behind both marketing strategies, you have to give in order to get to build a reciprocal relationship between your strategic alliances and your target customers. Often this can take months of nurturing to yield results that you are looking for. Finding the right alliance partners needs to be carefully created to gain maximum results. A Customer-centric business focuses it’s marketing and service offer to customers in a concentrated effort to consistently provide a memorable and relevant experience throughout every touch point within the business. In other words they focus on a narrow segment and go deep making a concentrated effort to build a solid competitive advantage by becoming a valuable resource to the target customer. This might seem like a business and marketing no-brainer, but creating a truly customer centric business takes hard work. From the first time a potential customer discovers your brand to every interaction they have with you, their experience should be enjoyable, memorable and effective. The secret to creating a truly customer-centric marketing strategy, is to put the customer at the center of your service or product offer, the business as it functions as a whole to create the culture needed to be truly customer centric, and creating a local area marketing strategy that focuses on obtaining as much re-engagement, goodwill and viral chatter as possible. Put simply, customer-focused marketing strategy focuses on asking, “What more can we sell to our customers?”as opposed to a customer-centric business whose marketing strategy is focused on asking, “What more can we get out of them?”  What other services can your franchise offer to your customers to ensure they spend more with you, whilst addressing their immediate needs, in other words “value adding”. So which one are you “Customer Focuses” or Customer Centric”? If you need help with your business’s Local Area Marketing, give the experts at WorksLocal a call on 1300 946 227 for a free half hour initial consultation. For more great tip make sure you “like” our Facebook page. LIKE US ON FACEBOOK Did you know we carry an extensive range of promotional products which can have your logo on them. We can not only supply promotional products with your logo but also create a unique local area marketing strategy for your business to maximise your promotional reach. CLICK HERE TO LEARN MORE Win a Stand Up Paddle Board Competition for your business. 2016-01-05T01:34:44Z win-a-stand-up-paddle-board-competition-for-your-business Give your customers the chance to “win a stand up paddle board” with this unique local area marketing promotion that will have the locals talking about your Our client Bristol Paints Pambula NSW enjoyed a huge response to running this competition. business! Our package includes everything you winner will need including your logo on a high quality 10’4″ SUP by Australian Shaper, Pressure Systems, carry bag, paddle and leg rope. You will also receive in store posters, a full social media marketing campaign, entry pads, terms and conditions for your website and permits. This will be limited by suburb so first in best dressed, contact Tim today to find out more information on 1300 946 227 or email us at getconnected@workslocal.com.au visit http://www.workslocal.com.au for more great giveaway ideas and FREE Marketing tips and tricks for your business. Did you know Workslocal have an extensive range of custom promotional products for your business?   CLICK HERE TO LEARN MORE For more FREE Marketing Tips and Promotional ideas like our Facebook page.   Did you know that there are more than 101 Local Area Marketing Secrets you can start using today? 2015-12-30T05:44:27Z did-you-know-that-there-are-more-than-101-local-area-marketing-secrets-you-can-start-using-today Here is the first secret you need to know. You need to think about how can you get your target customers to see something that’s usually routine, “normal” or boring, as unique, quirky, fresh and creative? You need to be constantly looking for ways to get people to stop and say, “Hey, that’s cool! No ones done that before!” Here you go, now start getting creative. ¿ Put some fun into your paperwork. ORIGAMI anyone? HSBC printed origami folding instructions on the back of its ATM receipts. You could print jokes, cartoons or fun facts. That’s what fun brands do: they are always looking for ways to liven up mundane processes and objects. ♤ Get a professional website, yep it’s beige, but not when you mix it with Aurasma and then encourage you customers to scan a photo using their smartphone and a video on your website comes to life. ♧ Add a blog to your current website. Your clients and prospective clients will appreciate the free information, and it will speak volumes more than just a brochure. But…don’t be beige, use punchy headlines that are fun or unique like: Tom Cruise wins 1,000,000! We that’s what the headline on tomorrows papers would have read if he had entered our win cash competition, or What’s the difference between a loaf of bread and a sandwich, or Why the Melbourne cup can teach us a lot about being in business? ☆ Join your local chamber of commerce. It’s a perfect place for networking with the local community members. Be brave and stand out, have a suit jacket made out of kids cartoon material, make sure you are not only noticed but talked about……long after the breakfast or event is over. ♡ Create unique business cards and hand them out whenever you can. This is my favorite. My business card is anything but beige. I have a two fold card and depending on whom i am meeting depends on how i present it. It also looks great when you put it on a desk. People cant help but pick it up. Make sure you hand out two business cards, one to keep and one to give out. Write and submit articles related to your field. Boost them on LinkedIn pulse or a similiar rss feeder. Sign up for Google alerts using products or services you sell so you can have content delivered to you inbox daily. @ Speak on panels related to your subject area. I love doing this and now I  am regularly called on to speak to post and under grad students at Melbourne’s universities as well as local chamber of commerce and Rotary clubs. Create a unique, but professional email address and use it to email absolutely anyone. Mine are getconnected@workslocal.com.au and creativesolutions@yourbusinesshelpdesk.com.au. what could you create? ⊙ Comment on Facebook business pages on topics of your expertise. Be careful not to spam, by making sure your commentary adds value to the post. Use the free space on your emails to market your business. Start by using the signature block with ynot just your contact information , but events, new product launches, try adding a short YouTube video and to round it off a testimonial. This then goes out on all your  outgoing e-mails for free. Not everyone will read them but I guarantee they be noticed. I set up seperate youtube videos so i can monitor how many times they are watched. Oh yeah dont forget a link to your website or a “like our Facebook page” request.  Do some shameless self promoting by offering yourself as a resource to local reporters looking for expert opinions. Submit an article each week to them on a subjuct that will help their readers. This can be simple “How to’s” or story ideas. % Write a regular e-Zine or newsletter.  Find a complementary business and write guest articles for their newsletters and publications. ×× Give away a free report, like this one! Appear as a guest host on radio, online and offline, better still create your own Podcast and add it to your Facebook page and website. Share the link on your emails and newsletters. ^ Have a creative and clear answer to “What do you do?” It seems obvious but to be honest I bet you couldn’t do it without resorting to selling your services. What you do has nothing to do with what you provide, but refers to the benefit you provide the local community. Teach a course at your local community centre on your area of expertise, better still make it free, word will spread about your services and people will sign you up for one-on-one support. ÷ Learn to write great amazing emails, that people will want to share # Publish case studies in blogs on your website after finishing successful engagements. ₩ Ask for referrals from past clients, better still, run a competition with your clients to post a review on Google about the service they received and draw a winner each month. Prize can be anything but make it worth their time. Make it easier and email them the link. You can then re-use these on your website. Think about the impact on your business, happy clients Googling your business adding positive reviews, do you think that would have a positive impact on you organic Google ranking? ○ Send out holiday & promo cards with your business information on them. Place free ads whenever you can. Write an eBook and use creative titles. So far I’ve written 4, Cut the Crap -Teach me ho to market my business, Cut the Crap – teach me how to use Facebook for business,  Roughly north – the next bit (you thought i was going to say “cut the crap) and Pandora’s’  local area marketing tool box. I think I’ll call this one, “On the LAM – Local Area Marketing secrets exposed” what do you think? £ Leave copies of your books and articles in coffee shops, print them in A3 folded to A4 like an old style newspaper. Get other local businesses to contribute. Articles such as Health, Business, Marketing, Finance, DIY tips, Yoga tips, add some funnies, what else? Try and stay away from adverts, but add your website and email address. ♡♡ Keep learning, stay up to date by attending industry conventions and seminars. Better still, attend industry conventions and seminars that your target market attends. Volunteer at a public event and network away!  Don’t ignore local newspapers. Write and submit Press Releases for every notable occasion. @ Post your business cards in letter boxes around you local area with an offer of a free coffee on the back. Tell them they have to contact you to cash it in. Remind clients of important dates that will help their business, create a marketing calendar to share each month to your data base. Be seen as a source of support and inspiration. i.e An accounting firm, be sure to remind your clients when their BAS is due! www.daysoftheyear.com is a good place to start. X Forward articles of potential interest to your clients. Add something like, I just read this and thought it would interest you…..this will keep you top of mind when they actually need you or are ready to buy.  Get a bumper sticker, rear window car sticker (www.LocalMotion),  car number plate sticker, (www.numberplatestickers.com.au) or a car windscreen sunshade with your business name on it. Then run a really cool comptition to encourage customers to be spotted with them on THEIR cars. It will drive your competitors nuts…… What ever you do, get the car yard off your numberplate and use numberplate stickers to promote your business. www.numberplatestickers.com.au  Write letters of congratulations to other local business owners on their success after awards nights. ¤¤ Look for free listings in as many as various directoriesand get listed in many as possible. Start with Google my business. Optimize your website with high ranked keywords to attract search engine attention. Dont forget to add keywords to your images, as Google cant see them. Test it for your self, type “images” into Google search . To measure how Workslocal is going, I regularly Google both Workslocal and Tim Stannage to see how much of the Page I’m getting for free. Try googling yourself in image search, how often are your images coming up on the search page? If you’re not grabbing at least half the page start fixing it. Better still water mark the images with your logo. (**Note for my team to check our images for this*** it’s easy to forget.) X Give out key-chains or pens with your company name on it.  Create how-to videos and distribute them through Youtube.com, if you have difficulty doing this at least try Animoto , Powtoon or something similiarto create a slideshare. Next time you get an inspirational email, add your business information to it and forward it. Give away t-shirts with your business name and website on it. ○ Don’t do it alone, build an army buy working out who else shares your customer and connect. Build a joint venture local area marketing campaign.  Stop counting how many quotes you do, start measuring how may follow up’s with potential clients you’ve made!  Get a Cool Mobile phone number or 1300 word number. Ie 04 axt turbo 1300 win cash. Get on the phone and call potential leads! Lazer focus on specific clients and specific projects, Carve out a specialty niche for yourself. Spoiler alert, this one is obvious………. make sure your website is up to date and mobile responsive.  Collect testimonials whenever you can, remember the Google reviews idea from before? Have you done anything about it yet? Why not? Stop reading and email your clients now. Ok NOW you can continue reading….Make it known that ALL LEADS ARE WELCOME. Offer complimentary introductory sessions to those who may not be familiar with your work.Host a party for current clients and connect them and ask them to invite a guest! Offer a guarantee. ?¿ Create a short, simple quiz for your business. |○| Write an ebook! Have you downloaded mine yet? It’s free! www.workslocal.com.au  Learn to think like your clients. Share their world view. Offer free help. Mentor a local small business owner.  Create and tell the “captivating” story behind how and why you started your business, share your journey, what problems did you face and how you over come them. People love (and remember!) stories more than anything else, a good story is always remembered.  Clearly understand what you do and not what you sell. Focus on the customers problem & pain not your widget, (in case you’re unsure a widget is a reference to a product or service you provide) learn to stop selling and start solving. Talk about the benefits of your service and how they relate to your customers needs and feelings, stop selling the features. Dress for Success! Get your brand on your clothing be proud. Be open to learning new things. Like how someone markets their business in a different industry? Borrow the technique!  Get a professional photo taken, selfies have no place on your Facebook page let alone you business marketing material. Marketing is a lot about confidence. Cross promote your business with someone who offers services that complement your own. Submit your website to search engines. Create a local area marketing plan and FOLLOW it. Bundle not just your product, but affiliate partners, then Upsell. Cross promote affiliate or complementary businesses on your Facebook page. Join online social networks and participate Use a comprehensive marketing strategy which involves online and offline marketing methods. Write a unique selling proposition (USP) about your business.  Refine your target audience and niche. Even more Local Area Marketing Materials………Workslocal we connect your business with the local community, so you can enjoy the hometown advantage. Make your business card stand out from the rest. Create or update your brochure. Be innovative  try Aurasma Create a digital version of your brochure for your website for visitors to download. Get creative with promotional products and give them away at the next networking event you attend. CLICK HERE TO SEE OUR RANGE Walk the street and say “Hi”, Introduce yourself to other local business owners. Launch a multi-step direct mail campaign. Create multiple approaches for different clients, same product but you need a different message for each customer channel you are targeting. split test to measure impact and fine tune what works.  Don’t forget to include a clear and enticing call to action on every direct mail or newsletter you send out. Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings. Send past customers free samples and other incentives to regain their business. Create your own billboard trailer Rent the back doors, or side of a truck or car to promote your sale, expo, event, new store or just market your business. (www.LocalMotion.com.au) Use stickers or magnets to advertise on your car. Take out an ad in your local newspaper, don’t be afraid to ask for advertorial space as part of the deal and write a how to article about your industry. Advertise on Facebook, don’t just post, boost posts that achieve good organic reach.  FOLLOW US ON FACEBOOK Use a sidewalk sign to promote your specials, or be cheeky and write on the sidewalk in chalk or at pedestrian lights. More Social Media Marketing Create a Facebook business page. Secure your Facebook url Post Facebook milestones Sign up for Pagemondo and create professional looking Facebook posts Link your Facebook page to your website Turn your Facebook page into a social media website using Pagemondo. Setup a Foursquare account for your business and check in often. use Google + to share your BLOGS, I get amazing SEO results for FREE More Internet Marketing tips Start a Google Adwords pay-per-click campaign. Not sure where to start then set up a Google Adwords Express campaign to start off. Make sure you use your websites keywords in all images on your website Watermark images you add to your website and social media pages with your logo for sharing Register with google my business Register for a Facebook Bluetooth sensor Register a new creative domain name, have a separate one for promoting products or services. Email Marketing Create an email opt-in on your website or blog. Offer a free download or free gift to make people willing to add their email address to your list. Send regular emails to your list.  Start a free monthly email newsletter. Use A/B testing to measure the effectiveness of your email campaigns.  Perfect your email signature. Add audio, video and social sharing functionality to your emails. Contests, Coupons and Incentives: CLICK HERE TO LEARN MORE Start a contest, create a unique win cash promotion Create a “frequent buyer” rewards program.  Start a client appreciation program. Create a customer of the month program. Give away a free sample, product from an affiliate partner or eBook Start an affiliate program, don’t know what to do, give Workslocal a call 1300 946 227 or email getconnected@workslocal.com.au Relationship Building  you could give your customers a puppy, but just start with sending out customer satisfaction surveys. Ask for referrals better still, encourage them to do a Google review, have you done this yet? Why not? Are you serious about growing your business or not? Give referrals and expect nothing in return, chances are people will do the same for you. Sponsor a local sports team. Cross-promote your products and services with other local businesses. Start planning your next holiday promotion, do you have a seasonal calendar yet? Why not, failing to plan is planning to fail.  Plan holiday gifts for your best customers. Send birthday cards to your clients. Submit your press release or blid to various distribution channels. Rewrite your sales copy with a storytelling spin. Get a full-body branded sticker wrap or partial wrap for your company vehicle. Read market research studies about your profession, industry, product, target market groups, etc. Collect competitors’ ads and literature; study them for information about strategy, product features and benefits. Like the form guide on Melbourne Cup Day, study the field. At the end of the day, kerp your friends close and your enemies closer. Identify a new market or new uses, for your product or service Create a poster or calendar to give away to customers and prospects. Record a memorable message or “tip of the day” on your outgoing answering machine, voice mail message or email address signature. Find interesting articles and send them to clients and prospects with a “FYI” note. Create a direct mail list of “hot prospects.” Use dr google or the local phone directory Create a clever bumper sticker, remember Www.numberplatestickers.com.au they are only $4.97 a set, buy a heap and encourage your staff, friends and customers to cover up the sneaky car dealers plate. CLICK HERE TO LEARN MORE Improve your building signage and directional signs inside and out. Write a “How To” pamphlet or article or white paper. Put “how to tips or did you know” on the back of your business card. Think fortune cookies. Print equity, presentation folders, dl’s, fliers, business cards, care pack with novelty & memorable leave behind, ie mini bucket & mop Be clear on what your business stands for. What’s your promise is. Knowing this will not onlyhelp you put out consistent messages and attract the right customers, it will also help youhire the right people and develop products and services that are aligned with your promise. Ok summary time, what key must do take aways did you come away with? Here are the must do’s if your serious about building your business.No-one cares about you, they just want you to solve their problem or make their lives better. Solid professional brand equity will communicate the purpose of your business, the valuesthat your business represents, it should engage your target market, be simple and most importantly memorable. Make sure all of your marketing materials- website, photos, flyers- have a consistent and logical look and feel. Ideally your name should describe your business, define the unique customer benefits, andreflect your business personality. Have a clever tagline, that highlights who you are, what you stand for and the reason why your customer needs you. Packaging is an important part of your marketing don’t scrimp on it, your packaging material and brochures, should be professionally designed. Consider how have you used colour and shape and how is your marketing communicating your brand ideals?Maybe it’s time for a brand image revamp. People love a good story. Craft your own around why you started your business and thentell it through your website, social networking pages and blogs or even write your own eBook, it’s a great way to establish trust with your customers. Use benefits and emotional language in your marketing message. Promote the experience that you can offer your target market if the use or buy your product or service. Identify businesses who you don’t compete with who have the same target market as you. What could you offer them that would be of benefit to their customers. Think howbranded  yoga mats offered by the local Yoga teacher, or a joint venture where a local store teams up to provide Yoga classes in their store. How could you add value to your customers? Brand everything. Where possible have prominent signage, brand your car, if appropriatehave staff uniforms, t-shirts, create a branded email signature, newsletter, use pop-up banners whenever you can for functions and promotions. Make a list of the key influencers in your target market or local community and connect with them in a meaningful way. Word of mouth is the best kind of exposure, and yourgenerosity will get them talking. Align with other like minded businesses and swap space in each other’s newsletters. Providea good deal they can offer to their database and this will help you to grow your own. If your business is seasonal explore new marketing ideas to drive sales in your off peak. Ski fields now offer mountain biking adventures. What can you do. Make the most of your current networks and relationships. Make sure your suppliers, friends,family, teammates know what you do and what you can offer them, make sure you add them toyour database and social media networks. Solve the problem… Focus on the pain points or problems that your target market have andtailor your message to that. Rule 1 – “what’s the problem” rule 2 “what’s the solution” –leave the boring details about features as supporting proof. Attend an expo specific to your audience eg: Bridal expo, home show etc to display yourservices. This is a great opportunity to build your database by collecting information fromvisitors through competitions and giveaways. Most importantly of all make sure you immerse yourself in the local community The Official biggest losers guide to create a better marketing plan. 2015-12-30T04:48:17Z the-official-biggest-losers-guide-to-create-a-better-marketing-plan It's time to shape up, look good, have fun and start generating more leads anytime you like. This is a Tragic tale of an out of shape businesses that gained weight over winter, became unmotivated due to slowing sales and needed get into shape for the summer business season. Hey wait a minute, does this sound like your business? Are you feeling a little disillusioned, disheartened and lacking direction on how to move forward? You are not alone, if you are really serious about being in business then: It’s time to reflect and weigh in, Biggest looser style. It’s time to turn on the camera and tell yourself how you let your business get this way, it used to be fast fit and exciting which is v why you have invested so much time getting off the ground. Reflect on where you think you went wrong, what used to work that you stopped doing, what started the lack of motivation, maybe just like on the Biggest Looser TV show you need to pack up and go to bootcamp or find a business coach to get you back in shape and keep you on track. You need to turn off the tv, get off the couch, and start making immediate changes. Start with the end in mind, just like loosing weight you need to have a goal and measurable milestones. At first make them realistic and easy to achieve to get you motivated, then start adding small stretches to incentivise you to push yourself harder. Reward yourself for reaching those milestones, could be as simple as taking yourself out for a coffee in your favorite cafe, or buying something for the business you’ve always wanted. Create a monthly business and marketing plan, make sure you focus on Local Area Marketing, this can be simply low cost networking and relationship building to sponsorship of a local club. Set monthly goals, plan in advance your marketing so you can give yourself the best possible chance of success. There is not point in running a promotion if it’s left to promote it at the last minute or worse you fail to promote it properly and it fails. Once you’ve created your business goals and marketing calendar (when) next step is to design your campaigns (who, what and how) Understand your target customer. Stop kidding yourself, “Everbody” is not a target customer, age, sex, religion, culture, height, the list is endless, but if you can clearly identify your customers, your marketing efforts are guaranteed to fail even before you get started. You customer could be male aged 25 to 35, have a beard, short hair, drives a newish car, educated, and likes fashion, just so you can sell them a grooming kit. In many cases postcode can be a factor, commission and high end luxury homes dont tend to be in the same street, but still be located in the same postcode. Your local area marketing strategy could involve two different offers to cater for the different markets. Whilst the product or service could be the same, the way the advert is styled could be different, effectively creating an A & B test of your campaign. Create an exciting offer: So what can you do to If you’re a hardware business you could send out a voucher for a free punnet of seedlings, no strings attached, you will be quietly surprised what they buy when they come to collect their punnet. Do a deal with a local nursery to buy in bulk in return for promoting their business. A clothing store could offer a free pair of socks, earrings, etc just to reward customers for coming in the door. Run an exciting competition, something simple like drop your entry in to go in the draw to win $100 cool cash, dinner for 2 at a local restaurant who could sponsor the prize. Try not to offer a discount as this just cheapens your offer and makes it hard to build profits, instead get creative in how you can value add like the examples above. Be daring, be different. Ask a local independent service station if you can run a “get 10c a litre off fuel” deal, if you think about it most cars use around 50 – 60 litres to fill up that is a risk of just $6! To reduce the risk you could set a minimum spend, it must work as the big supermarkets have been doing it for a long time. Take the first step to feel something better. Look at your branding, does the business need a lick of paint, new fresh signage, a thorough spring clean. Take the time to review your offer and be brave enough to bin stock, services and dare I say it clients that don’t add value. look at all of your marketing touch points and give them a biggest looser make over. Get back into the conversation When you started your business venture you spent time networking, meeting new people who were potential clients or people who could connect you with your clients. Over time we all stop doing what is a fundamental corner stone of our marketing strategy, talking to people about what their problems are and how you as a business could help solve them. Where to from here? Make a list of people you want to re-engage with or connect with and once a week cross one off your list and stay connected on a regular basis. They may not come on board straight away and chances are they wont, but nuture the relationship and over time it will become fruitful in one way or another. Continue to weigh yourself. Keep checking in, measure how you are going against your milestones, how can you monitor and say you are successful if you don’t measure your progress regularly. It’s ok to adjust your strategy as necessary, but stick to you path, just like any diet, giving up is guaranteed to put you back where you started, you need to occasionally reward yourself and when you are tempted and fall off the diet (and you will) dust yourself off, grab your business plan, and get back on the path to success. If you need help with your business’s Local Area Marketing, give the experts at WorksLocal a call on 1300 946 227 for a free half hour initial consultation. For more great tip make sure you “like” our Facebook page. LIKE US ON FACEBOOK Did you know we carry an extensive range of promotional products which can have your logo on them. We can not only supply promotional products with your logo but also create a unique local area marketing strategy for your business to maximise your promotional reach. CLICK HERE TO LEARN MORE Get you business ready for 2016 with this simple 10 minute a day Local Area Marketing workout. 2015-12-24T00:39:11Z get-you-business-ready-for-2016-with-this-simple-10-minute-a-day-local-area-marketing-workout 10 minute local area marketing exercise….please! I don’t have time for Local Area Marketing, I hear you say, I have a business to run, a gym session after work and then I have to get home to spend some quality time with my family. When you’re busy running a business, you may find yourself dropping the first thing that doesn’t seem to be working. For some, it’s social media. “It doesn’t work in my business, I am different from those other businesses,” you may argue. But, are you really different? People buy from people they Know, Like, and Trust, a well thought out Local Area Marketing enables this to happen. It helps you create a personality for your business and customers want to trust who they are buying from and what you are offering will solve their problem. Get this right and those you connect with will become advocates for your business telling their friends about you, using, you guessed it “Word of Mouth and Social Media”. When you get your message right, your targeted customers will start to “Engage” with you. There is NO POINT randomly connecting with people, if very few of these would actually use your service or buy your product. Setting aside just 10 minutes a day for your “Marketing Workout” will help you create better “Quality Leads” and better long term results. Of course the more time you have the better, use this Local Area Marketing checklist to guide your strategy, and within 30 days you should see positive results Know your audience and customer.  This is the biggest mistake I see everyday, I’m sorry to break the news to you but not everyone will want to buy your product or service. You need to be more specific. Finish this sentence: People who would benefit from my product are: Aged between: Earn: Suffer from: Are feeling: Male or female: Live in: House, tent, flat, humpie…. Drive, public transport, ride a bike, walk crawl… Timing is everything on social media, but it is hard to find the time to be on line when you have other things to do. This is why I rely on my workout schedule. I do my 10 minute Marketing Workout when it suits me.   So here is my 10 minute a day Local Area Marketing Workout Like any Gym workout you need a program and a routine, (How many reps on what machine), so here are some things you need to do to prepare your workout. Plan your strategy. Planning an effective local area marketing campaign might seem daunting but it is easy if you follow these simple steps. Lot of tasks must be performed and there is an order you need to follow, no matter how many times you knock on doors or letter box drops you do. Your goal should be to meet 1 prospective new customer everyday, doing this will generate 240 possible new customers every year which will provide your franchise with a solid foundation to build upon. This following is a step-by-step guide to ensure your message gets delivered to the right prospects! Craft your local area marketing campaign  Using the old fashion Yellow Pages, (if you can find one) and make a list of potential clients by industry as each approach will be different. Collate your local area marketing brochures and decide which ones will have the right impact for your targeted prospects Define your goals of the campaign, how many calls will you be making, how many business cards you will be collecting and names to follow up on. Craft a tempting offer to entice them to use your services, and include a call to action i.e “call now” Review the lead generation calendar and plan the types of customers you will target and the timing of your campaign. Use the internet, Google the businesses or places you plan to visit and make a list of names and titles if possible so you know who to ask for when you walk in or call. Before you launch into your local area marketing campaign, answer the following questions. Have you analyzed the target customer and matched them to the product or service that will best suit their needs? Do you know which features of our product or service will appeal to different market segments? How will you describe to them “how our product or service will benefit them? Beside the Local Area Marketing Kit you have created, what other type of marketing tools or resources will you need and use in your marketing campaign? i.e stress toys with your logo on them, pens, what else can you leave behind to make an impact. What type of customer service or support will you them? Next Steps Create a Lead Generation Calendar, across the top put the months of the year, and down the side the industry categories you will be targeting. Next determine which category you will be using approaching first. How many contacts a week will you are targeting? Remember 1 a day leads to 240 possible clients a week. Maybe plan to set aside half a day a week to engage with 5 new prospective clients. Can you clearly express our offer by pointing out all benefits, key features, and how they will benefit from using your services solve their problems and frustrations. Prepare, make sure your message as focused as possible, the more you do it the better you will become. Make sure your offer is tempting and not only includes a call to action, but a time or date for you to follow up. Include all details of your offer in the marketing kit you leave behind. Try to offer something for “free”, such as a “yoga mat” (we can help you source these with your logo on them), “free car detail” or partner with a local business such as a restaurant and offer a free meal for 2 special offers. Ensure that customers can easily reach you after you have made the initial contact. Make sure the prospective customer knows how they can pay for your product/service Use a personal but professional tone Make sure you communicate how you can help them from the customer’s perspective Local  Area Marketing should not be overwhelming, but fun, you are simply going on a journey to meet new people and see if they may need what you are offering in the future. Stop selling and start solving and your business will prosper. If you need help creating your Local Area Marketing Strategy feel free to call us at WorksLocal on 1300 946 227 or email us at getconnected@workslocal.com.au today.   For more great tip make sure you “like” our Facebook page. FOLLOW US ON FACEBOOK Did you know we carry an extensive range of promotional products which can have your logo on them. We can not only supply promotional products with your logo but also create a unique local area marketing strategy for your business to maximise your promotional reach. CLICK HERE TO VIEW OUR RANGE Why is everyone is talking about Local Area Marketing? 2015-12-23T07:25:13Z why-is-everyone-is-talking-about-local-area-marketing Why Local Area Marketing is the secret to success. Small businesses are starting to truly embrace “local area marketing.” But most don’t really understand what it means, it is not just printing some fliers and posting them in letter boxes, it goes much deeper than that. In the past simply sponsoring your local football team with a sign on the fence or your name on the back of the jumpers, showing up at the local chamber of commerce meeting or putting an advert in the local school newsletter then stepping back and you are done!” Well, not quite. A well thought out  Local Area Marketing strategy is the key to your businesses success. In the USA we seen people standing on the side of the road majestically twirling banners, here in Australia our sidewalks are populated with A-frames, and we say “Yeah that worked, but could we do it better? I wonder what would happen if it had a clear strategy?”  5 simple steps to success.  To be successful at local area marketing you need to have a clear understanding of who your customers really are, dont be delusional, not everyone want to be your customer or buy your widget. Have a clear idea of what message you want to send to them, these are just some of the things that can influence your marketing message: age, social beliefs, sex, race, religious beliefs, dog owners v’s cat people, so you may need a few different messages for the same product or service to cater for the different personalities in your target market. Once you have done this you are now in a clearer position to start drafting your local marketing strategy here are 5 steps that will guide you. 1.    Evaluation – I like to go to a local coffee shop with a not pad and pen and brainstorm on things that I could do in the local area to build brand awareness. The trick is to avoid advertising ideas and focus on marketing activity that connects you with like minded complementary businesses. 2.  Innovate –Be entrepreneurial, look for things your competitors WON’T. Zig where they are zagging, while they are giving best and fairest awards at the local sports club, you smile after creating an affiliate relationship with all the businesses in the room. What do you think you can do that they would not? And how can you execute some of the simple ideas with stronger presence and meaning in the market? 3.  Act and be accountable– Put your ideas in writing and commit by creating a plan of attack. If you have employees, allocate them a role to play, make yourself accountable by committing to sign off dates. By setting milestones you will actually get things done instead of just talking about them. 4.  Evaluate – To get the most out of your investment in the time you put in and the money you are investing, make sure you write down how it went. Not everything we do works the first time, I often joke it’s like having kids, you dont stop if it doesn’t work the first time,and to be honest th work never stops until they leave the nest. Failure (false starts) are not a bad thing, if we are trying hard it is bound to happen, if you haven’t failed yet you are either lucky or on a collision course and dont know it yet. (sorry to burst your bubble but it is probably the later).  when something doesn’t work the way to envisioned it is an opportunity to adjust the strategy and go again. 5.  Adjust, and repeat – By taking the time to unemotionally evaluate your efforts, you are in a better position to fix problems and improve ideas to make them even better. Local Area Marketing is about being creative and coming up with new ideas that will not just reach your end customer but will connect you with your local community so you can establish a Hometown Advantage. With these 5 steps in place you will be able to get serious about your Local Area Marketing efforts. If you need help with your business’s Local Area Marketing, give the experts at WorksLocal a call on 1300 946 227 for a free half hour initial consultation. For more great tip make sure you “like” our facebook page. CLICK HERE TO LIKE OUR PAGE Did you know we carry an extensive range of promotional products which can have your logo on them. We can not only supply promotional products with your logo but also create a unique local area marketing strategy for your business to maximise your promotional reach. CLICK HERE TO LEARN MORE Experts are saying Local Area Marketing will be the key to success in 2016 2015-12-22T08:11:09Z experts-are-saying-local-area-marketing-will-be-the-key-to-success-in-2016 Workslocal know that a well thought out Local Area Marketing strategy is the key to your businesses success. In the USA we have seen people standing on the side of the road majestically twirling banners, here in Australia our sidewalks are populated with A-frames, and we say “Yeah that worked, but could we do it better? I wonder what would happen if it had a clear strategy?” To be successful at local area marketing you need to have a clear understanding of who your customers really are, don’t be delusional, not everyone want to be your customer or buy your widget. Have a clear idea of what message you want to send to them, these are just some of the things that can influence your message: age, social beliefs, sex, race, religious beliefs, dog owners v’s cat people, so you may need a few different messages for the same product or service to cater for the different personalities in your target market. Once you have done this you are now in a clearer position to start drafting your local marketing strategy here are 5 steps that WorksLocal know will guide you. 1. Evaluation – I like to go to a local coffee shop with a not pad and pen and brainstorm on things that I could do in the local area to build brand awareness. The trick is to avoid advertising ideas and focus on marketing activity that connects you with like minded complementary businesses. 2. Innovate –Be entrepreneurial, look for things your competitors WON’T. Zig where they are zagging, while they are giving best and fairest awards at the local sports club, you smile after creating an affiliate relationship with all the businesses in the room. What do you think you can do that they would not? And how can you execute some of the simple ideas with stronger presence and meaning in the market? 3. Act and be accountable– Put your ideas in writing and commit by creating a plan of attack. If you have employees, allocate them a role to play, make yourself accountable by committing to sign off dates. By setting milestones you will actually get things done instead of just talking about them. 4. Evaluate – To get the most out of your investment in the time you put in and the money you are investing, make sure you write down how it went. Not everything we do works the first time, I often joke it’s like having kids, you don’t stop if it doesn’t work the first time, and to be honest the work never stops until they leave the nest. Failure (false starts) are not a bad thing, if we are trying hard it is bound to happen, if you haven’t failed yet you are either lucky or on a collision course and don’t know it yet. (sorry to burst your bubble but it is probably the later). when something doesn’t work the way to envisioned it is an opportunity to adjust the strategy and go again. 5. Adjust, and repeat – By taking the time to unemotionally evaluate your efforts, you are in a better position to fix problems and improve ideas to make them even better. Local Area Marketing is about being creative and coming up with new ideas that will not just reach your end customer but will connect you with your local community so you can establish a Hometown Advantage. With these 5 steps in place you will be able to get serious about your Local Area Marketing efforts. If you need help with your business’s Local Area Marketing, give the experts at WorksLocal a call on 1300 946 227 for a free half hour initial consultation. For more great tip make sure you “like” our Facebook page, LIKE US ON FACEBOOK Did you know we carry an extensive range of promotional products which can have your logo on them. We can not only supply promotional products with your logo but also create a unique local area marketing strategy for your business to maximise your promotional reach. LEARN MORE CLICK HERE Conquering the human elements to create a successful marketing strategy. 2015-12-21T22:08:39Z conquering-the-human-elements-to-create-a-successful-marketing-strategy How there are subtle influences in their buying process, here is a break down of what you need to know. A successful marketing strategy need to take into account a range of emotions that the prospective buyer could be influenced by and design a campaign that will either counter or trigger that influencer. 1. People make decisions emotionally. They decide based on a feeling, need, or emotion, not through a logical thought process. That’s why intangible benefits are the keys to persuasion. When you’re writing, you should ask yourself, “What is the emotional hot button here?” 2. People justify decisions with facts. Example: a man sees an advertisement with a photo of a sports car and instantly falls in love. However, he can’t bring himself to buy the car based on a feeling, so he reads the copy for technical details about the powerful engine, safety features, and low maintenance. He wants the car because it makes him feel good. But he buys it only when he can justify the purchase rationally. 3. People look for value. Value is not a fixed number. Value is relative to what you’re selling, what others charge, what the prospect is used to paying, how badly the prospect wants it, and how the prospect perceives the difference between your offer and others. You must demonstrate a value that seems to be equal to or greater than the asking price. The greater the value relative to the price, the more likely people are to buy. 4. People are naturally suspicious. It’s true that there’s a sucker born every minute, but most people are moderately skeptical of any offer. They seek to avoid risk. You can never predict the level of suspicion any particular person has, so it’s usually best to back up all claims with evidence, such as testimonials, survey results, authoritative endorsements, test results, and scientific data. 5. You can’t force people to do anything. When people buy, it’s not because you wield some magical power over them. You can urge. You can push. You can entice. But ultimately, people do what they want to do. This means your job is to show how what you’re offering meets your prospect’s needs. 6. Most people follow the crowd.  Most of us are imitators. We look to others for guidance, especially when we are uncertain about something. We ask, “What do others think about this? What do others feel? What do others do?” Then we act accordingly. This is why testimonials and case histories are so influential. A successful marketing strategy is affected by influences Fears that affect purchasing decisions Fear is an emotion that can be used in a wide variety of marketing messages. Insurance companies often appeal to the emotion of fear with messages like “Don’t get caught with too little insurance.” lists of human fears that every member of a society deals with throughout their life and how they impact your marketing efforts. 1. Most of us fear losing our freedom to choose: what would happen if we were to lose the power to control our own lives. This fear starts with mundane things, such as that time you were grounded in your room by yourself without the possibility of leaving until you finished your homework, or our Key:  fear of the commitment our frerdom of choice. We have all know someone or have ourselves made bad decisions over and over again, 2. The Unknown-  Anxiety: A generalized feeling of uneasiness and foreboding; a fear of the unknown; fear without a subject reason. Anxiety is probably the thing I see that most people repress. It’s my belief that anxiety is just another emotion (or a mix of them) trying to come up! People can have a hard time identifying where the anxiety is coming from, what it is and when it started. It often becomes such a common feeling that we come up with all kinds of ways to ignore it. The fear of the unknown is easily explained like this: the mind tells us that in order to move forward, we must know what is waiting for us there, because “if I know, then I can control the situation, and if I don’t know, then I am not in control”. we don’t like what is different, this is simply because we can neither understand it, nor have a plan to control it beforehand. This fear has been with us for thousands of years, and it is a great part of what has helped us survive as a species. Many of us, when we were kids, were afraid of the dark, mainly because we didn’t know what might be hiding in there, and similarly when we didn’t know what might be at the end of the hallway we felt the need to pull ourselves away from it. 3 Pain influences our decision making process, Since the intensity of physical pain is a purely subjective feeling, which is sensed differently by each individual, it is quite hard to make generalizations of what causes people pain. But physical pain can be described as an unpleasant sensation, generally caused by damage to a certain part of the body. Aside from a few exceptions, most of us are intolerant or afraid of physical pain, this can be noted in the fact that there are a great amount of medications related to pain relief, with different levels of strength and related to different types of pain. The rejection of pain is caused because we associate physical pain with illness and bad health, in general. This fear can be linked with the fear of losing your freedom, such as in the case of people that suffer from chronic pain and usually see their physical freedom limited because they want to avoid doing the actions that cause, or increase, the pain sensation. 4 Disappointment – Overwhelm: To be overpowered in mind or emotion; extreme stress; feeling overpowered with superior force; feeling excessively burdened. This is often self-inflicted. We live in a society where we never feel we’re doing enough, fast enough, good enough. So, we take on more. And then we get overwhelmed. Also, we can tend to be overwhelmed with emotion and if we don’t want to feel that, we can bury it and it can become trapped. This fear is somewhat hard to explain, since there are two different fears that are related to disappointment – one of disappointing others and one of suffering disappointment yourself. The fear of disappointment is part of the reason we avoid the unknown, disappointment is that feeling of dissatisfaction when our expectations do not match what actually happened. We all, as kids, lived that awful experience in which we did something wrong or misbehaved, and were expecting a punishment or at least some screaming from our parents. But, instead we got the unpleasant sight of our parents just staring at us with sadness in their eyes, and saying “I am disappointed in you”. That single sentence hurt a lot more than any other punishment would have. 5 Misery: Misery is the inability to cover our own basic personal needs. No one likes seeing or feeling human misery, because we know that the worst of human actions come out of the desperation caused by misery. It is what we consider as the lowest point in what comes to human needs, and that is why we fear it so much. No one wants to feel that absence of things, and this has caused the media to feed us more of this fear in advertising, telling us that we need more things than we actually do. 6 Loneliness – Unsupported, A lack of support, help or encouragement; not provided for by another; not defended when help is needed; feeling the burden is too heavy to bear alone. This one goes back to being isolated. Feeling unsupported is scary and makes us feel like we have nowhere to turn. When we have nowhere to turn, we don’t know what to do. And when that happens, we usually find a distraction and don’t really work through the feelings and let them go. The fear of being alone is that dreadful feeling of emptiness caused by the absence of interaction with another human being. This fear has also evolved from one of our early survival instincts: we fear loneliness because it is more likely that we would survive if we live in group.The fear of loneliness is related to doing something and no one noticing. We often feel that in order for our actions to be meaningful, someone has to notice them, this can also be seen as looking for a sense of belonging. 7 Ridicule: Ridicule is related to the fear of getting bad criticism, but on the other hand it is also caused by our social fear of not projecting a good enough image of ourselves to others. some customer lack the self-confidence that helps deal with the effects of being laughed at or criticized, the fear of ridicule never really leaves us because we don’t like the feeling of being in the spotlight for a negative reason, and being at the mercy of the opinions of others. 8 Rejection: This social fear is one of the main reasons people act the way they do. Many will sometimes blindly follow the actions of others, because it helps us avoid dealing with rejection caused by making wrong decisions so we look for authorisation or a trusted advisor for approval. 9  Failure:  The fear of failure rules over all our actions and decisions. We all do, and don’t do, things in order to avoid failure. Failure can be amongst other things, finding yourself helpless. The main fear of failing comes with the disappointment that follows, that feeling that despite your effort, you cant control the situation, it causes a feeling that you might not even want to try again. The fear of failure is often used as an excuse to procrastinate, or not do anything to make situations better – “ie why bother they will only tag it again?” Things that influence our decision making process 1. Guilt: Consumers are easily affected by messages that trigger emotions of guilt. Nonprofit organizations use the guilt trigger effectively in copy such as “Don’t let them suffer anymore.” 2. Trust is one of the hottest trends in marketing, and every company seems to be trying to jump on the trust bandwagon in their marketing messages. Financial companies are leading the way with messages like “no hidden fees.” 3. Value is another hot trend in marketing, and many promotions appeal directly to the emotional trigger of getting a good deal. For example, promotional messages that say “If you find a better price for the same product, we’ll match it” are effective in piquing feelings related to value. 4. Belonging: Few people truly want to be alone. Human nature dictates that most people want to feel like they belong to a group, and customers often purchase products in an attempt to feel part of a specific group. Many companies effectively appeal to consumers’ desires to belong, using copy like “You’re part of the family.” 5. Competition: The old adage of keeping up with the Jones's is an adage for a reason. Many consumers are affected by a competitive desire to feel equal to or better than their peers. Copy like “Make them drool” is a great example of a message that elicits feelings of competition. 6. Instant Gratification: We live in a world where people expect instant gratification in all aspects of their lives. Messages that cater to a sense of urgency are well-received by consumers who already desire instant gratification. Use words like now, today, in one hour or less, within 24 hours, and so on to appeal to the emotional trigger of instant gratification. 7. Leadership: A lot of consumers want to lead the way in trying new products, and this audience responds strongly to marketing messages that appeal to their feelings related to leadership. Messages that make them feel like they’re first or in control are powerful for this audience. Phrases such as “Be the first on your block” effectively appeal to the emotional trigger of leadership. 8. Trend-setting: Many consumers want to feel cool or trendy, so appealing to those emotions in copywriting is fairly standard. Variations of “all the cool kids are doing it” are commonplace in copy writing and can be used to market a wide variety of products and services to an even wider audience. The famous Gatorade ad featuring Michael Jordan and the copy “Be like Mike” is a perfect example. 9. Time: In the 21st century, people are busier than ever. As such, they desire more free time to pursue personal interests, spend time with family and friends, and so on. Marketing messages that appeal to that desire for more free time will attract this type of customer. Do you need more help creating a successful marketing strategy that will work for you business? WorksLocal have built our reputation as Local Area Marketing strategy experts, we don’t do beige, we create unique memorable solutions that are designed for you to connect your business with the local community so you can enjoy the hometown advantage. If you need help with your local area marketing, social media or online marketing or print marketing strategy, give us a call on 0409 002 892 or 1300 946 227 or email us at getconnected@workslocal.com.au or on our website www.workslocal.com.au Check out our huge range of promotional products that will help you get your brand in the hands of your customers. Click here to find out more