The PRWIRE Press Releases https:// 2016-01-11T02:54:42Z eyeforpharma Sponsorship 2016-01-11T02:54:42Z eyeforpharma-sponsorship Blackdot are pleased to announce that they will be supporting the Barcelona eyeforpharma conference for the sixth straight year as a Gold Sponsor. Running from the 15th to the 17th of March 2016, this event is the leading marketing and sales conference for the pharmaceutical industry globally; bringing together senior executives, patient advocacy groups, health experts and solution providers to collaborate, network and exchange ideas. In their presentation at the event Blackdot will be sharing a range of benchmarking insights that compare sales and marketing performance in Pharma to cross-industry best practice. A range of actionable insights will be shared around what global Pharma companies can do to improve execution in an increasingly challenging and constrained environment. Blackdot expands traditional sales offerings into marketing and digital transformation 2016-01-11T02:48:41Z blackdot-expands-traditional-sales-offerings-into-marketing-and-digital-transformation Blackdot will be launching a range of new products and consulting solutions in 2016 aimed at assisting clients with leveraging digital for lead generation and revenue growth. The last few years have seen a large build in digital intellectual property for Blackdot, with their traditionally sales-led clients increasingly facing a range of new opportunities and challenges brought about by the new buying environment. Having completed a number of significant projects across financial services, pharma, and industrial sectors; the firm has developed strong capability in leveraging digital for marketing and sales success. A battery of benchmarking data has been collected and has driven the refinement of the key levers and definition of what best practice looks like. Blackdot’s Director of Products & Marketing, Chris Horn said “This has been a logical evolution for us which has been in the making for quite a while. Everyone is feeling the imperative to adapt to the new B2B buyer - whilst some are underway and others are just getting started, we’re observing that many enterprise-level clients are struggling with the prioritisation and sequencing of what to do next. With our research around what good looks like and operational know-how for getting this moving, we’re really looking forward to supporting our clients into 2016 with realising their digital revenue growth aspirations.” Key consulting offerings will revolve around complex transformation challenges such as re-organising the business for customer-centricity, aligning marketing and sales models and leveraging new enabling technologies for more closely integrated marketing and sales execution. In addition, a ‘Digital Revenue Growth Maturity Assessment’ product has recently completed client testing and will be launched in early 2016. This innovative benchmarking product will assess client capability to drive B2B sales and marketing success in the new digital buying environment.  Blackdot and Sqware Peg Announce Salesforce.com Implementation Partnership 2016-01-11T02:38:20Z blackdot-and-sqware-peg-announce-salesforce-com-implementation-partnership Blackdot and Salesforce.com integrator Sqware Peg are pleased to announce an exclusive partnership and integrated set of offerings for 2016. Founded in 2003, Sqware Peg are a leading enterprise-level Salesforce.com integrator who have successfully completed over 2000 successful SalesForce projects for 800+ customers across the APAC region. The partnership will see Blackdot’s intellectual property and methodologies brought to life by Sqware Peg in the Salesforce.com environment. This unique combination of capabilities will enable clients to more effectively integrate strategy and execution; mobilising business leaders, sales managers, frontline salespeople and marketers around innovative tools, dashboards and workflows. Blackdot’s Managing Director, Marty Nicholas said “Our clients are increasingly looking for integrated solutions, hardwiring our operational know-how into Salesforce is an ideal way for clients to more deeply embed our strategic and operational frameworks. We are closely aligned with Sqware Peg and are really excited about the value that we can mutually bring to our enterprise clients and the marketing, sales and service people who use Salesforce on a daily basis.” A range of innovative offerings will be made available in 2016 across the Salesforce.com marketing, sales and service cloud solutions.