The PRWIRE Press Releases https:// 2019-02-10T23:47:26Z Marketers facing unprecedented skill gap 2019-02-10T23:47:26Z marketers-facing-unprecedented-skill-gap With increasing demand to demonstrate genuine value to the bottom line, Australian marketers are being challenged to upskill or face the very real likelihood of being left behind. Recent research1 conducted by The Association for Data-Driven Marketing & Advertising (ADMA) shows marketers are struggling to keep up-to-date with advances in technology with education, resourcing and budget constraints contributing to the knowledge shortfall. “The marketing landscape has fundamentally changed and with this change, a new skillset has emerged. Being able to interpret and use data and be agile and equipped to make full use of new technology such as machine learning, has become a fundamental part of every marketing team’s toolkit,’ said Andrea Martens, Managing Director of ADMA. Of those surveyed, customer journey management and marketing automation were the top two skill gaps identified in most marketing teams. “There is a huge desire from the marketing community to continue to develop these skills. With this knowledge, marketers can have the ability to transform the way they go to market with smarter and more tailored solutions that not only meet but exceed customer experience expectations,” said Martens. She believes the fight for budget will also be influenced by the ability for marketing teams to show how their work is genuinely delivering a good return on investment. “CEOs are always going to have to make smart investment choices. Marketers need to get better at proving how they can have a positive impact on the bottom line. Technology and data analytics can help them do that." “It’s a challenging environment for any marketer. Businesses need to invest in their marketing teams to ensure they have the skills to build and execute programs that deliver real impact,” said Martens. With a primary focus on providing leading education services in the marketing sector, ADMA will kick off its education journey this year with Data Day, the leading data event in Australia. Now in its 15th year, Data Day will feature an impressive local and global line-up of speakers in data and analytics, digital and marketing. Together, these industry leaders will share the data strategies driving success at some of the world’s biggest brands. “For teams wanting to get the year off to a good start, upskill and be inspired by some of the best practitioners in the business, Data Day will deliver,” said Martens. Highlights of Data Day 2019 include Steve Lesnard, Former VP Global Brand Marketing at Nike (US), Zoher Karu, Managing Director, Head of Data & Analytics at Citbank (APAC) and Vladka Kazda, Chief Customer Officer at Carsales. They will be supported by 14 other speakers discussing how data and analytics can deliver on business objectives. Steve Lesnard’s keynote address will be a masterclass on how to build a lasting brand by using data insights to truly deliver on customer expectations. They will also share how data programs are being used to transform customer communication, share insights into GDPR adoption in Australia as well as hands-on case studies on what tools marketers use to democratise data. Data Day will be held in Sydney on 2 April and in Melbourne on 4 April. To explore the Data Day program or for ticketing information, visit www.adma.com.au/data-day Data Day speakers include: • Dean Chadwick, CMO, Virgin Velocity • Matt Copus, Head of Retail Analytics, CBRE • David Doepel, CEO, Demand Film • Neil Gardner, Chief Customer Officer, Generali Asia • Jared Geurts, Senior Director – Analytics, Utah Jazz (Basketball Team, US) • Zoher Karu, Managing Director, Head of Data and Analytics, Citibank (SG) • Rolee Satyam, Head of Digital Analytics – WooliesX, Woolworths • Richard Lord, Chief Information Officer, HSBC (APAC) • Rob Hango-Zada, Co-Founder/Joint CEO, Shippit • Vladka Kazda, Chief Customer Officer, Carsales • Steve Lesnard, Former VP Global Brand Marketing & General Manager Experiences, Nike (US) • Lawrence Mitchell, Chief Customer Officer, SumoSalad • Alicia Olson-Keating, Head of Audience Data & Insights, ABC • Suzana Ristevski, Executive GM Marketing & CX, NAB • Philip Shelper, CEO, Loyalty & Reward Co • Teresa Sperti, CMO, World Vision • Susie Sugden, CCO & CMO, Temple & Webster #ENDS For more information or for interviews with Andrea or the Data Day speakers, contact Mel Cullen 0408 029 546 or melissacullen0@gmail.com About ADMA and AADL: The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry. In 2017, ADMA became part of the Australia Alliance for Data Leadership (AADL), a network of associations with the common thread of data and the customer, representing the essential functions of data-driven business. AADL network associations include the Institute of Analytics Professionals of Australia (IAPA), Data Governance Australia (DGA) and Digital + Technology Collective. 1ADMA 2019 and Beyond survey, December 2018 iMedia and the Association for Data-driven Marketing and Advertising (ADMA) partner to inform, inspire and engage Australian marketing leaders at iMedia Brand Summit Australia 2018 2018-06-25T03:42:43Z imedia-and-the-association-for-data-driven-marketing-and-advertising-adma-partner-to-inform-inspire-and-engage-australian-marketing-leaders-at-imedia-brand-summit-australia-2018 Sydney, 22 June 2018 - iMedia and the Association for data-driven marketing & advertising (ADMA) have announced their partnership to drive greater connection and knowledge sharing between marketing leaders at the iMedia Brand Summit Australia on September 10 – 12, 2018 at the Sheraton Grant Mirage Resort, Gold Coast. The new partnership will see iMedia Brand Summit Australia become a meeting and networking opportunity for senior marketers of ADMA member companies. As iMedia is an invitation only event, iMedia will collaborate with ADMA to promote and provide event access to select senior marketing leaders of ADMA member companies. iMedia will also provide a stage for ADMA to attract new member organisations and introduce iMedia delegates to IQ, ADMA’s modular educational offering that builds the required skills and expertise of marketing teams to deliver against the dynamic challenges of increasing customer expectations. IQ’s unique approach to helping organisations understand the requirements for marketing success is comprised of a skills framework, skills assessment tools, training courses and consultative support. ADMA will also participate on the iMedia Brand Summit Advisory Board, shaping content themes and conference activities to ensure that speakers deliver content that meets the needs of Australian marketers attending iMedia Brand Summit. Ryf Quail, Managing Director at iMedia ANZ said “I am very excited about partnering with ADMA as it gives iMedia a real purpose of ‘moving the market’. It gives our organisation a chance to contribute to the fibre of a great industry organisation that is actively addressing challenges and opportunities of Australian marketers. We are very keen to help drive ADMA’s continued success in an ever increasing data-driven advertising and marketing marketplace.” “In an increasingly complex marketing landscape where the only constant is change, ADMA is happy to support initiatives that help marketers build their roadmap. This informative event should do exactly that”, said Steve Sinha, Chief Operating Officer at AADL incorporating ADMA. # # # About ADMA and AADL: The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry. In 2017, ADMA became part of the Australia Alliance for Data Leadership (AADL), a network of associations with the common thread of data and the customer, representing the essential functions of data-driven business. AADL network associations include the Institute of Analytics Professionals of Australia (IAPA), Data Governance Australia (DGA) and Digital + Technology Collective. About iMedia: iMedia Brand Summit Australia is run by marketing professionals, for marketing professionals and has an excellent reputation for delivering content that educates and promotes the marketing sector. iMedia Brand Summit is an exclusive invitation-only event bringing together senior marketers and digital media professionals for 3 days of learning and networking. Similar to the iMedia Summits format used across the globe, we will endeavour to create a collaborative environment to encourage knowledge transfer and peer-to-peer networking. iMedia has a great pedigree, drawing on 20 years of experience in the USA, UK, India, SE Asia, China, Japan, Australia and New Zealand.  With a worldwide presence, iMedia is able to track trends from experts around the world and bring international intelligence to all its events. Media Contacts: Australian Alliance for Data Leadership (AADL)Peter Fritzpeter.fritz@aadl.og.au+61 2 9277 5435 iMediaWayne Krowitzwayne.krowitz@comexposium.com+61 421 464 987www.imediaconnection.com/summits/apac/2018/2018-september-brand-summit-australia IQ FOR BUSINESS LAUNCHES TO FUTURE-PROOF AUSTRALIAN ORGANISATIONS 2018-03-20T04:18:13Z iq-for-business-launches-to-future-proof-australian-organisations Sydney, 20 March, 2018 – The Association for Data-driven Marketing & Advertising (ADMA) announces the launch of IQ FOR BUSINESS, an innovative new offering that ensures businesses have the right skills within their team, allowing them to take full advantage of today’s evolving technology and data advances. Businesses are increasingly seeing the benefits of leveraging data through technology currently available at their disposal. However, a large majority of businesses are seeing a widening gap between the skills the business needs and the skills that are currently available within the team.  Research regularly shows that the primary cause of digital transformation failures is when companies neglect to invest in skills to the same degree as they invest in technology. IQ for Business provides two key offerings – Skills Assessment and In-house Training: Skills Assessment is the best way for businesses to identify the skills that they currently have and where they are lacking. In-house Training acknowledges where the team needs to be upskilled and brings customised learning to you, with relevant, accessible training delivered at your location, allowing your team to apply new skills faster. Both offerings have been designed to assist companies of all sizes and can be customised to address specific business needs. “Many businesses are undertaking a digital revolution; however projects often fail due to the lack of people with the right skills to execute,” said Richard Harris, MD of IQ. “Our Skills Assessment is the best way for businesses to prioritise their efforts on training in areas where it will provide the most value. We can then customise training to address the skills gaps. ” “IQ for Business will evolve your business. While you could look to fix a skills shortage with new hires, a lack of highly-skilled people in the market makes hiring a challenge. Instead, you can invest, upskill and add value to your team with IQ for Business staff training and development and watch your business grow”. ADMA appoints new Chief Operating Officer 2018-02-01T22:23:15Z adma-appoints-new-chief-operating-officer Sydney 2 February 2018 -- The Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership  (AADL), has announced that Steve Sinha has been appointed Chief Operating Officer for the network of associations which includes ADMA, IAPA, DGA and Digital + Technology Collective.   Steve brings to the Associations more than 30 years’ experience in media, operations and business transformation including seven years as Melbourne Managing Director at OMD Australia. During this time at OMD Australia, Steve delivered a programme of digital, data, content and strategy transformation that saw the Melbourne agency treble in size. He continued his passion for digital & data transformation and organisational change with the successful launch of the consultancy Media Operations Transparency in 2016. Steve’s experience also encompasses a passion for industry representation, spending 7 years as Melbourne Chairman & member of the National Awards Committee at the MFA as well as sitting on the Australian Chapter Board of the IAA for 2 years. In his new role, Steve will report to CEO Jodie Sangster and have responsibility for driving operational efficiency for the network of associations under the new Australian Alliance for Data Leadership structure.  . “We are delighted to welcome Steve to the team. His knowledge of the industry and experience in business transformation will be invaluable to ADMA and the AADL associations as we go through our next period of growth and expansion. We are planning to continue our exciting growth phase in 2018 in order to drive the future of our industry and increase the benefits we bring to members. Bringing Steve on board will ensure we continue to lead the charge and deliver to the high standards expected by our members”. Steve says “ADMA and the entire AADL network deliver experiences on the cutting edge of data and digital transformation. My new role will be a fantastic vantage point to ensure that ADMA and the network effectively help businesses, marketers and all in the industry navigate an increasingly complex landscape and deliver best practice.”   ENDS   About ADMA and AADL  The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry. In 2017, ADMA became part of the Australia Alliance for Data Leadership (AADL), a network of associations with the common thread of data and the customer, representing the essential functions of data-driven business. AADL network associations include the Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA) and Digital + Technology Collective.   Steve Lok from The Economist announced as Data Day’s key international speaker 2018-01-30T21:28:58Z steve-lok-from-the-economist-announced-as-data-day-s-key-international-speaker Sydney, 31 Jan 2017 – Data Day, the industry-leading one-day conference, hosted by the Association for Data-driven Marketing & Advertising (ADMA) has announced Cannes Lions winner Steve Lok from The Economist as its headline international speaker for 2018. Taking place in Melbourne (23.2.18) and Sydney (26.2.18), Lok will be in great company as Data Day boasts an impressive line-up of global speakers from organisations including Telstra, Ziff Davis (owner of Mashable), Intuit, Google and Woolworths. Lok, who is famous for turning $150,000 into $6 million in just one year, will provide unrivalled insight as to how he pioneered innovative ways to bring together data, marketing and technology for maximum business impact, which is the theme of the industry-leading event. Participants of Data Day 2018 will also have the chance to attend 16 engaging sessions across data and analytics, technology, customer experience, and marketing strategy. Jodie Sangster, CEO, ADMA said, “Data Day is a critical event for our industry, given the importance of data for marketing and commercial success.  The opportunity to learn from industry leaders, such as data-driven pioneer Steve Lok, on how we can utilise data-driven information to innovate business across the globe, cannot be underestimated.” The window to purchase tickets at an exclusive rate ($100 off standard tickets) is quickly closing. Attendees have until midnight on Friday 3 February 2018 to secure the reduced rate to attend the data-driven event of the year. The one-day event attracts hundreds of marketers and like-minded professionals every year to explore and discuss current industry trends, business opportunities and key issues relating to our data-hungry climate. Data Day will feature other highly-regarded and prominent data experts including: ·         Wendy Walker, Head of Marketing – Global Expansion, Intuit (SG). Wendy was awarded the Most Influential Global Brand Leader in 2016 & 2017 and named as one of the Top 100 Most Talented Global Marketing Leaders by the World Marketing Congress in both 2014 & 2015.  ·         Aisling Finch, Head of Marketing ANZ, Google. With over 17 years' marketing experience across telco, tech and media sectors, Aisling has been an integral component to driving consumers’ engagement with the Google, YouTube and Android brands. Hear how Google plans to tackle the challenges of digital enablement at Data Day.  ·         Liz Moore, Director of Research, Insights and Analytics, Telstra. Elizabeth Moore is responsible for market research, competitive intelligence and analytics at Telstra and specialises in the use of customer insights to drive business profitability.   ·         Ingrid Maes, Director Loyalty, Data and Digital Media, Woolworths. Ingrid is one of Australia’s leading data-driven marketers with a long history in customer-centric, data-driven retail strategies. Under Ingrid’s leadership, Woolworths has developed the most sophisticated retail personalisation engine in Australia delivering a personalised shopping experience to more than 10 million members.  ·         Kshira Saagar, Head of Analytics & Data Science, The Iconic. Developing analytics solutions to some of the leading Fortune 100 companies for the past decade, Kshira is currently helping The Iconic understand and enable data-driven decision making.  ·         Karen Giuliani, Head of Marketing, BT Financial Group. Karen Giuliani is responsible for leading the marketing strategy across advice, super, investments and insurance at one of the Australia’s largest wealth management businesses, BT Financial Group.  ·         Genevieve Elliott, GM Data, Analytics and Customer Strategy, Vicinity Centres. Genevieve Elliott has an eclectic work history and brings her experience across marketing, operations, sales and strategy to her current data and customer strategy role.  ·         Lee Siefken, Director of Marketing, Intercontinental Hotel Group. For over a decade, Lee helped The Walt Disney Company grow its global footprint, working with the world’s most influential entertainment, travel and luxury brands. Visit www.admadataday.com.au for program details and to register your place now. You can join in on the conversation by using the hashtag @ADMA #admadataday. About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry. In 2017, ADMA became part of the Australia Alliance for Data Leadership (AADL), a network of associations with the common thread of data and the customer, representing the essential functions of data-driven business. AADL network associations include the Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA) and Digital + Technology Collective.   ADMA and MORGAN Consulting to Launch New Customer Experience Program for CMOs 2017-11-28T21:05:42Z adma-and-morgan-consulting-to-launch-new-customer-experience-program-for-cmos Sydney 29 November 2017 – The Association for Data-driven Marketing and Advertising (ADMA), in partnership with MORGAN Next Practice Marketing Consultants, have announced a brand new learning program; CX for CMOs. The program provides education for CMOs looking to gain a deeper understanding of customer experience (CX) and strategies to improve it and will be launching in Sydney and Melbourne in March 2018.  CX is how the customer experiences your brand and business – across every touch point. Currently, CMOs do not have access to relevant and substantial learning opportunities on how to deliver customer experience that enables competitive advantage.  “Increasingly customer experience is the primary area where businesses compete, and so the ability to understand, optimise and improve the customer’s experience is now an essential part of any marketing strategy”, said Richard Harris, Managing Director of ADMA IQ (the training and skills development arm of ADMA).  “We are very excited to be working with MORGAN and this course will be the first of many initiatives to help businesses improve customer experience,” he said. The new course has been curated by CMOs and brings together all the critical pieces of CX – giving CMOs real clarity in the age of information excess and how to apply these insights to their business. “Ironically, at a time when Australian businesses are struggling to transform with the impacts of data, customer personalisation, agile approaches and entirely new ways of working – leaders need to be knowledgeable, capable and at their best, but the learning opportunities to help them develop aren’t tailored to what they need,” said David Morgan, Principal of MORGAN. Led by David Morgan and Rowena Millward from MORGAN, CMOs will also hear from former and current CMO guest speakers and key CX experts, allowing them to share learnings and opportunities with each other. “Our learning programs are much more operationally based. Having led global marketing organisations between us including P&G, Nestle, J&J, Samsung and Citibank we can understand the challenges each CMO is facing into, and provide pragmatic, operationally based learning and frameworks, " said David Morgan.  MORGAN is one of Australia’s highest quality marketing consultancies. It provides a unique level of experience and expertise from commercial marketers who have led at the highest levels, which allows them to identify and develop tailored support for the clients they work with. “We’re so delighted to partner with such legendary customer experience practitioners as MORGAN,” said Jodie Sangster, CEO ADMA.  “Our remit is to help improve skills at all levels of marketing and this partnership will enable us to deliver superior customer experience training at a senior level that contributes impact to business,” she said.   ADMA is at the forefront of marketing education having launched its new educational curriculum ADMA IQ in February 2016, with the aim of equipping today’s marketers with the skills they need in order to succeed and innovate in a rapidly-changing market.  For more information, go to www.adma.com.au/cx-for-cmos.  ENDS  About ADMA  The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising and is the largest marketing and advertising body in Australia with more than 600 member organisations. ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing knowledge, advocacy, insight, and innovation to advance responsive and enlightened marketing.  For any further media enquiries such as images, comment and/ or interviews, please contact Katherine Raskob at ADMA on 02 9277 5400 or 0419 497 243.  2017 ADMA AC&E Awards Winners announced 2017-10-26T23:04:52Z 2017-adma-ac-amp-e-awards-winners-announced Sydney, 27 October 2017 – Last night was a particularly rewarding night for Melbourne-based agencies once again at the ADMA Australian Creativity and Effectiveness (AC&E) Awards, held last night at Big Top, Luna Park, Sydney.   Clemenger BBDO Melbourne received the most awards handed out during the evening to one agency, taking home 10 awards plus three Pinnacles including the Data-Driven Award, The Courageous Client Award and the Grand Prix.   For 2017, new Pinnacle categories were introduced including Social Impact and Data-Driven to ensure the Awards are aligned with industry expectations.  Taking the AC&E Awards to the next level, the Audit Media Association joined with the AC&E Awards Audit Committee, reviewing all entries to ensure that only agencies that could prove their results got through to the final round, making the AC&E Awards the most rigorous in the country.    ‘Meet Graham’ produced by Clemenger BBDO was the most awarded campaign on the night including for Courageous Client with ‘Meet Graham’ for the Transport Accident Commission (VIC), ‘Graham’ is part interactive sculpture, part educational tool and a catalyst for conversation. ‘Graham’ shows how humans would need to change or evolve in order to survive impact forces of 30km/hr.    ‘Snickers Hungerithm’ also by Clemenger BBDO for Mars Chocolate Australia was also a huge win with four awards plus one Pinnacle Award in Data-Driven.   Notable in the 2017 Awards was the quality of the awards with game-changing ideas and data baked in at all stages of the campaigns. The judges noted the entries were phenomenal and a delight to judge.   In all, the gala evening delivered  42 winning trophies and 39 highly commended trophies during the evening.   “The AC&E Awards matter enormously to clients and agencies today because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations. Together they have the power to transform a business demonstrated by the fantastic work we’ve seen tonight.  I congratulate all the winners, those who received highly commended trophies and the finalists, all of whom should be very proud of their work” said Jodie Sangster, ADMA CEO.   The full list of 2017 AC&E Award winners by category comprises:   Ambient/Experiential Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’   Apps Adrenalin for Supercars for Supercars Official App   Art Direction BMF for ALDI Australia for ‘Meet the Tinkletons’   Best Use of Search Online Circle Digital for Mercedes-Benz for ‘Grow up’   Branded Content Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’   Broadcast: TV, Cinema, Radio CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’   Copywriting BMF for ALDI Australia for ‘Meet the Tinkletons’   Customer Acquisition Campaign CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’   Customer Retention Campaign Lifelounge for Guild Insurance for ‘Rewarding Choice’   Data Analytics and Planning Woolworths Rewards for ‘Stealing Santa to Create an Email Personalisation Revolution   Data Strategy Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’     Data Visualisation Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’   Data-Driven Mail LIDA Australia for Lexus Australia for ‘Finding the 100’     Digital & Social Advertising Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’   E-commerce Website & Marketing Clemenger BBDO Melbourne for Myer for ‘Six Second Sale’   Email Marketing Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’   Integrated Campaign Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’   Integrated Campaign – small budget Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’   Long Term Loyalty Program CHE Proximity for AIA Insurance Australia for ‘AIA Vitality: Rewarding Healthier Habits’   Media Campaign McCann Melbourne for University of Melbourne for ‘Made Possible by Melbourne’   Mobile Marketing Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’    Most Effective Use of Content BMF for Football Federation Australia, ‘You’ve Gotta Have a Team’   Not-For-Profit Campaign Cummins & Partners Melbourne for Movember Foundation for ‘Suicide Notes Talk Too Late’   Out-Of-Home McCann Melbourne for University of Melbourne for ‘Made Possible by Melbourne’   PR Campaign Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’   Social Commerce Ogilvy Australia for IBM for ‘Cognitive Collection’   Social Media Campaign Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’   UX Adrenalin for UNSW International for ‘UNSW International Website’   Use of New Technologies Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’   Websites & Microsites Clemenger BBDO Melbourne for Mars Chocolate Australia for ‘Snickers Hungerithm’     Pinnacle Awards Data-Driven Award Clemenger BBDO Melbourne for Mars Chocolate Australia for Snickers Hungerithm   Social Impact Award Cummins & Partners Sydney for Go Gentle Australia for ‘Be the Bill’   Innovation Award Ogilvy Australia for Suncorp/AAMI for ‘AAMI SmartPlates’    Grand Prix Award Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’   Overall Customer Experience Award CHE Proximity for Cochlear for ‘The Hearing Test in Disguise’   Courageous Client Award Clemenger BBDO Melbourne for Transport Accident Commission Victoria for ‘Meet Graham’      Excellence Awards   ADMA Marketer of the Year Stephanie Tully, Qantas   ADMA Creative of the Year James McGrath, Clemenger BBDO Melbourne   The Jon Clark Award for Outstanding Contribution Jo Whyte, City of Melbourne   ADMA Young Marketer of the Year Shannon Clarke, iSelect   ADMA Young Creative of the Year Marina Vasilieva, McCann   ADMA Hall of Fame Nick Mercer, MercerBell   Case studies of the winning work can be viewed at https://www.adma.com.au/events/2017/acandeawards/winners   The AC&E Awards Gala Dinner attracted over 500 advertisers and marketers to Big Top, Luna Park. Australian stand-up comedian and radio and television presenter Tom Gleeson took on MC duties. ADMA acknowledged its sponsors for their generous support including oOH!Media, The Sydney Morning Herald, Publicis Cubed, Westpac, Acquia, Smart Video, Siteimprove, Slidemaster and SSI as well as event partners Clemenger BBDO Melbourne, the Audited Media Association of Australia, DRV Creative, and Wink Models.     About the AC&E Awards ADMA AC&E Awards focus only on marketing, media and advertising work that demonstrated an equal measure of creativity and effectiveness. ADMA also created new awards categories to focus on its five core pillars for success: customer experience, content, creativity, data and technology.   About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing, media and advertising as well as the largest marketing and advertising association in Australia. ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry, including advertising agencies, software and internet companies.   Finalists announced for the 2017 ADMA AC&E Awards 2017-09-20T22:33:35Z finalists-announced-for-the-2017-adma-ac-amp-e-awards Sydney, 21 September 2017 – Following weeks of intense judging by 155 of the country’s top marketing, media and advertising gurus, ADMA is pleased to announce the finalists for the 2017 Australian Creativity and Effectiveness (AC&E) Awards. The list of finalists can be found here http://bit.ly/ACEAwardsFinalists. The winners will be announced at the annual AC&E Awards Gala Dinner at Big Top Sydney Luna Park on Thursday 26 October. Tickets can be purchased here: www.acandeawards.com.   “The AC&E Awards are the only industry awards to reward campaigns that demonstrated creativity and effectiveness in equal proportion. The judges were uniformly impressed with the quality of campaigns that met the joint creativity and effectiveness criteria” said ADMA CEO Jodie Sangster. “To be a finalist in the AC&E Awards is an incredible achievement. It means that, in keeping with the marketing requirements of today, campaigns are engaging and deliver exceptional results” she said. The judging was even more rigorous this year with the increased focus of the AC&E Audit Committee. The Committee, chaired by Luke Brown, CEO Affinity, rigorously reviewed all entries, requesting additional evidence for unsubstantiated claims and disqualifying those that were not able to prove their stated results. Collectively the Audit Committee spent over 190 hours reviewing the submissions. “The Audit Committee makes the AC&E Awards the most rigorous Awards in the country,” added Sangster. ”The Awards are strongly supported in Australia and gaining momentum each year,” said Sangster. “I’m particularly delighted with the quality and volume of entries for the Young Marketer of the Year and Young Creative of the Year. Jennifer Vandekreeke, Vice President Australia, Carnival Cruise Lines, Grand Chair of this year’s AC&E Awards judging said, ““We were impressed by those projects that displayed brilliant thinking behind integrated, digitally-led work and delivered measurable business outcomes. The judging process was hard work, and we look forward to seeing all the finalists on 26 October and crowning the winners.” About the AC&E Awards Established in 2014, by ADMA, Australia’s peak marketing body, the AC&E Awards recognise and celebrate the best marketing, advertising and media campaigns of the year that demonstrate both creativity and effectiveness in equal measure. Judging also includes accolades for the hotly-contested Young Marketer of the Year and Young Creative of the Year. For more information, visit www.acandeawards.com.   About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing, media and advertising as well as the largest marketing and advertising association in Australia. ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry, including advertising agencies, software and internet companies.  -END- AC&E Awards Announces Panel of Esteemed Judges 2017-08-10T22:15:17Z ac-amp-e-awards-announces-panel-of-esteemed-judges   SYDNEY, 11 August, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) has today announced the 140 judges, including 12 chair judges for its upcoming 2017 AC&E Awards. Now in its fourth year, the esteemed panel will be judging the best work to come out of Australia and the process is underpinned by a strong audit committee and the Audited Media Association of Australia (AMAA). Set to take place on 26 October at Luna Park Sydney, the annual black-tie awards show was created back in 2014 to celebrate the outstanding campaigns that are both creative and effective within Australia’s marketing, media and advertising industries.   “We’re looking to recognise only the best in the business with the AC&E Awards, which is why the calibre of the judges has to be top-notch too,” says Jodie Sangster, CEO of ADMA. “We’re honoured to have so many judges volunteer their keen eye and judgement skills for the awards. We’ve also announced that the Audited Media Association of Australia (AMAA) has come onboard as an audit partner to ensure total transparency in the whole process including the judging, so this is the best platform to witness excellent ideas from Australia’s best and brightest.” This year’s AC&E Awards chair of judges are: Grand Chair: Jennifer Vandekreeke, Vice President, Australia at Carnival Cruise Lines Chair of Campaign Awards (Customer): Jo Boundy, CMO – Qantas Loyalty at Qantas Chair of Campaign Awards (Social Media): Kimberlee Wells, CEO at TBWA Chair of Channel Awards (Broadcast, Print and OOH): Christina Aventi, Executive Planning Director at BMF Chair of Channel Awards (Digital websites and Search): Andy Pontin, CEO at Clemenger BBDO Sydney Chair of Content Awards: Kirsty Muddle, CIO at Cummins&Partners Sydney Chair of Craft & Technique Awards: David Ponce De Leon, Executive Creative Director at Ogilvy Australia Chair of Integrated Campaign Awards: Jennifer Vandekreeke, Vice President, Australia at Carnival Cruise Lines Chair of Data Awards: Al Crawford, Former CSO at Clemenger BBDO Sydney Chair of E-Commerce & PR Awards: Christopher Savage, CEO at The Savage Co Chair of Mobile, Email, Digital Awards: Victoria Curro, MD at Lida Chair of Small Budget and NFP Awards: Will Lavender, Chairman at Lavender Chair of Technology Awards: Brad Bennett, Strategy Director at The Hallway For more information on the AC&E Awards and the full categories and awards list, please visit www.acandeawards.com. Entries will close on 15 August.     About the AC&E Awards ADMA AC&E Awards focus only on marketing, media and advertising work that demonstrated an equal measure of creativity and effectiveness. ADMA also created new awards categories to focus on its five core pillars for success: customer experience, content, creativity, data and technology.   About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing, media and advertising as well as the largest marketing and advertising association in Australia. ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry, including advertising agencies, software and internet companies.   Media contact: Katherine Raskob Director, Communications & Customer Experience (02) 9277 5432 Katherine.Raskob@adma.com.au   ADMA Creative School is back for another year, with new tutors and a refreshed, digitally-led cirriculum 2017-08-03T04:26:55Z adma-creative-school-is-back-for-another-year-with-new-tutors-and-a-refreshed-digitally-led-cirriculum 17 July 2017  – After 13 successful years in Sydney and Melbourne, the Association for Data-driven Marketing and Advertising (ADMA) is opening its 2017 season. Aspiring copywriters and art directors from both cities are being urged to enroll in Creative School’s annual 10-week course. ADMA is also announcing the appointment of Carmela Soares, Creative Director at Isobar Australia, as Head Tutor of the Creative School in Melbourne. Carmela joins Leo Bajzert, Creative Strategist at Optus, who continues to lead ADMA Creative School in Sydney. Both Carmela and Leo have solid digital and integrated backgrounds, and have worked in some of the biggest creative agencies in Australia. Carmela leads the creative team at Isobar Australia, after having worked at MercerBell, Havas and JWT Sydney, DDB and Ogilvy Brazil. Leo’s 18 years’ experience has seen him work for global agencies such as Wunderman, Euro and Y&R, as well as local firms like The Works. With a more digital focus — including a new, dedicated mobile brief — the course is designed to give aspiring creatives a working knowledge of the skills they’ll need to succeed in today’s, and tomorrow’s, creative departments. "Connected devices are an essential part of our lives — it's where we consume most of the content and how we connect with most of the brands, for the majority of the time. To get our students job-ready, we need to align the course with the problems today’s clients need solving," says Carmela. “What she said," says Bajzert. Creative School is a 10-week creative advertising course (2 evenings a week) focussed on developing skills as a creative. Students will find themselves inside ad agencies, and get face time (the analog kind) with some of the most senior creatives in the Australian industry. Over a third of Creative Students students have gone on to a career in advertising after graduating. “We have a skills shortage in Australia and it’s really important that we develop the next generation of creative talent for our industry” added ADMA CEO Jodie Sangster. ADMA Creative School starts 24 August in both Sydney and Melbourne and runs for ten weeks. Students attend two evenings a week and graduate with a portfolio of work-ready ideas and an enviable list of agency contacts. Enroll here.   Marketing and global brand rockstars to speak at ADMA Global Forum 2017 2017-06-05T02:57:34Z marketing-and-global-brand-rockstars-to-speak-at-adma-global-forum-2017 SYDNEY, 5 June, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) is pleased to announced the first line-up of speakers for this year’s ADMA Global Forum, set to take place on 24 and 25 August, 2017 at the Hilton Sydney.   “Every year, ADMA Global Forum brings together the brightest minds and biggest influencers from all corners of the globe to share their knowledge and insights and this year’s program is no different,“said Jodie Sangster, CEO of ADMA. “This year’s line-up includes Fernando Machado, Head of Brand Marketing at Burger King , best-selling author Matt Britton, and many other dynamic leaders with unrivalled experience and knowledge. We are thrilled to have these speakers come together on the Global Forum stage to deliver Australian marketers the perfect learning and motivational platform.”   The theme for Global Forum 2017 is customer experience and will explore how the pillars of brand building, creativity and innovation, technology, digital marketing, data-driven marketing and content can help achieve best-in-class customer experience. The conference also aims to showcase emerging trends and disruptors that will challenge marketers in the near future and ways to meet those challenges.   ADMA Global Forum is the country’s largest marketing conference that brings together a pool of experts from data-driven marketing, media, advertising and technology. Attendees will not only hear from these speakers and take home valuable knowledge, they will also get to experience first-hand the new tools and technology that they can adapt and apply to their future endeavours.   Last year’s event saw a turn out of 750 delegates representing some of the largest organisations in Australia.   ADMA Global Forum 2017 keynotes include:- - Adam Stewart, Global Digital Director, Reckitt Benckiser (UK) - Vittoria Shortt, Group Executive, Group Marketing and Strategy, Commonwealth Bank (AU) - Tom Vetts, Chief Data Officer, Financial Times (UK) - Melanie Van Rooy, Marketing Director, Makro (South Africa) - Alex Hunt, President, Americas & Asia, System 1 Group (US) - Matt Britton, Best Selling Author, YouthNation (US) - Fernando Machado, Head of Brand Marketong. Burger King (US) - Brian Morrissey, President and Editor-in-Chief, Digiday (US) - Ross Necessary, Vice President Worldwide Marketing Services, Warner Bro. Pictures (US)   Other speakers include: - Catriona Wallace, CEO & Founder, Customer Experience Futurist & Entrepreneur, Flamingo (US) - Deeps De Silva, Heading of Marketing APAC & Japan, Dropbox (AU) - Thoryn Stephens, former Chief Digital Officer, American Apparel (US) - May Lilley, Senior Manager of Australia Destination Marketing, Vail Resorts (US) - Amanda Farnsworth, Editor, Visual Journalism, BBC News (UK) - Ant Russel, Marketing Manager Brand & Acquisition, AAMI (AU) - Richard Parker, Managing Partner, Edge (AU)     Also for the first time, ADMA has partnered with UnLtd where $2 from every Global Forum ticket purchase will be donated to the social purpose organisation. UnLtd connects talent and resources of the media, marketing and creative industries with charities that help children and young people at risk.   “Our industry has the power to influence and create significant social change, which is why I’m delighted that we are working together with UnLtd to help with such a good cause,” adds Sangster.   The full programme can be viewed here with the current confirmed list of speakers. Further updates to the program will be reflected on the ADMA website.     About ADMA   The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and is the largest marketing and advertising body in Australia.   ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing. ADMA has over 600 corporate member organisations including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.     Media contact: Alicia Tan Managing Editor (02) 9277 5409 Alicia.Tan@adma.com.au ADMA launches measurability initiative to educate and empower marketers 2017-06-01T00:08:07Z adma-launches-measurability-initiative-to-educate-and-empower-marketers SYDNEY, 31 May, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) today announced that it’ll be launching a free education program for its members under its education arm, ADMA IQ to tackle the issues of viewability, ad fraud and brand safety.   “In the last few months, the marketing and advertising industry has been hit hard by these key issues,” said Jodie Sangster, CEO of ADMA. “But so far we have seen a lot of talk and little positive action. While debate is useful, that alone will not solve the problem. We need to educate marketers so they can better understand the issues, implications and consequences of viewability, ad fraud and brand safety and arm them with knowledge so that they can ask their agencies and partners the right questions to drive transparency. This will not only start to actively address the issues but also assist in developing trust relationships between clients, agencies and platforms that will be positive for the business.”   The IQ Spotlight Series will kick off officially on 31 May and will be in the form of a six-week comprehensive education program. At the end of the course, a guide will be released so that marketers can refer to them when making decisions. The education program features subject matter experts from Australia and overseas including:   ·       Lottie Laws, Head of video at Twitter ·       Augustine Fou, Cyber security and ad fraud researcher ·       Nic Halley, Founder of Mindbox ·       Andew Hughes, Consultant at Louder   The main objective of this initiative is to empower marketers with the information, tools and resources that they need to address viewability, ad fraud and brand safety and also arm them with knowledge that ensures they can ask the right questions of their business partners.   Following the course, ADMA will form a steering committee to establish a mechanism for agencies, publishers and suppliers to demonstrate their transparency, develop a standardised credentials system to be used across the board to assess transparency levels.   “The issues surrounding measurability affects every organisation, and it is absolutely vital that we bring marketers up to speed with what’s happening and provide them with the knowledge on how to address these issues and similar ones that might arise in future,” said Steve Brennen, Chair of the ADMA Board and Director of Marketing at Uber Australia. “ADMA is the perfect authority to facilitate such a program to help marketers thanks to its focus on data-driven marketing, education and measurability.”   “Measurability, including viewability, is a key element for all marketers to grasp in 2017,” adds Stuart Tucker, ADMA Board of Director and GM for Brand, Sponsorship and Marketing Operations at Commonwealth Bank. “ There is a need for a consistent approach across the industry and a robust approach to education so all marketers are equipped to have the right conversation with agencies and media partners. ADMA are well-placed to lead the education process for companies large and small.”   The IQ Spotlight Series content and outline can be accessed here: http://bit.ly/2ryULgW     About ADMA   The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing and advertising, and is the largest marketing and advertising body in Australia.   ADMA is the ultimate authority and go-to resource for creative and effective data-driven marketing across all channels and platforms, providing insight, ideas and innovation to advance responsive and enlightened marketing. ADMA has over 600 corporate member organisations including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.     Media contact: Alicia Tan Managing Editor (02) 9277 5409 Alicia.Tan@adma.com.au   New Consumer Choice – Christopher Zinn appointed Chair of ADMA Code Autho 2017-03-13T08:28:40Z new-consumer-choice-christopher-zinn-appointed-chair-of-adma-code-autho SYDNEY, 13 March, 2017 – The Association of Data-driven Marketing & Advertising (ADMA) and its Code compliance mechanism, the Code Authority has recently named Christopher Zinn as Chair of the independent marketing complaints review body. The appointment of Zinn by ADMA is the latest in the organisation’s strong delivery against its strategic plan, which includes creating accountability and high standards for its members across the entire marketing industry.  “Data is becoming increasingly used by organisations and we want to ensure good practices and high standards. Members of ADMA meet these standards and the Code Authority ensures consumer trust,” said Jodie Sangster, CEO of ADMA. As marketing’s self-regulatory body, ADMA has empowered the Code Authority to oversee compliance with the ADMA Code of Practice (The Code). Mr Zinn, Director of Determined Consumer and formerly Campaigns & Communications Director at Choice, is known for his ability to balance strong business and pro-consumer positions and is expected to bring this to his chairing of the ADMA Code Authority.    “I am very happy to have been asked by marketing’s peak body to work closely with industry and continue my advocacy for consumers,” said Zinn. “Christopher is a great choice of chairman understanding both perspectives. He also has a strong team of experts who will help him with this issue,” added Sangster.   Current members of the Code Authority include consumer advocates Victoria Rubensohn, Robin Brown and former Commonwealth Ombudsman Allan Asher. Industry representatives include Samantha Yorke (Google), Sophie Jackson (Foxtel) and Graeme Alexander (American Express).    About The Code The ADMA Code of Practice aims to build consumer confidence by setting standards of best practice and ethical conduct Including fair trading, channel regulation and privacy principles for every ADMA member.   About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.     Media contact: Alicia Tan Managing Editor (02) 9277 5409 Alicia.Tan@adma.com.au   ADMA Announces Next Wave of International Speakers for Data Day 2017 2017-02-20T01:14:55Z adma-announces-next-wave-of-international-speakers-for-data-day-2017 SYDNEY, 14 February, 2017 – The Association for Data-driven Marketing & Advertising (ADMA) has announced its next batch of international speakers for Data Day 2017, and for the first time ever, will have an Apple representative joining in on the data revolution conversation.   Set to take place in Sydney on 3 April and Melbourne on 5 April, Apple’s Data Scientist, Mohammad Shokoohi-Yekta is the second keynote speaker alongside Cambridge Analytica’s Matt Oczkowski and will be speaking specifically on the power of data science in Silicon Valley.   “Having Mohammad from Apple speak at this year’s Data Day is great for both Australian marketers and analysts alike,” said Jodie Sangster, CEO of ADMA. “Not only is this a rare chance to hear from the world’s leading brand about how they use data, it also allows us a glimpse into Silicon Valley – the birthplace of start-ups and where arguably the biggest data minds hail from.”   Also joining Mohammad and Matt are: Coca-Cola’s Director of Data Strategy & Precision Marketing, Justin De Graaf (US); QBE Insurance’s Global Head of Data Strategy & Governance and SVP & Head of Data and Analytics for Emerging Markets, Ram Kumar (HK); and CEO of Cambridge Analytica, Alexander Nix (UK).   “At ADMA, we aim to bring global leaders from different fields to share their expertise and insights so as to help other marketers unlock the power of data,” adds Jodie. “This year, our team has put together yet another fantastic program that features international speakers from the political, insurance, FMCG and technology arena. Anyone who is looking to move their business forward and succeed in the challenging era of ever-changing digital transformation, will stand to gain from being among these data-changemakers.”   ADMA Data Day is the country’s largest and most comprehensive data-driven conference and attracts hundreds of marketers and like-minded professionals every year to explore and discuss current industry trends, business opportunities and key issues relating to our data-hungry climate.   International Speakers   Matt Oczkowski and Alexander Nix (Cambridge Analytica) – Cambridge Analytica has dominated global news headlines after it was credited as the data firm that in 2016 helped Donald Trump win the US elections as well as Brexit. Cambridge Analytica’s analytics work is based on a hyper-targeted psychological approach to collect data from myriad sources including media consumption habits and consumer buying histories.   Mohammad Shokoohi-Yekta (Apple) – Currently a Data Scientist at Apple and Lecturer at Stanford University, Mohammad previously worked for Samsung, Bosch, General Electric Research and UCLA on predictive modeling projects. He received a PhD in Computer Science from the University of California, Riverside with an emphasis on Data Mining, Machine Learning and Time Series Analysis. Mohammad is also the author of the book Applications of Mining Massive Time Series Data.   Justin De Graaf (Coca-Cola) – For the past 125 years, Coca-Cola has honoured consumer traditions while still embracing changes to maintain as one of the world’s superbrand after all this time. In his role at Coca-Cola, In this role Justin is accountable for leading the data and precision marketing practice for North America. The team is responsible for defining the role of first party data as a competitive advantage while outlining how to collect, use and measure data to inform marketing strategies, content and connections planning. The team is also responsible for programmatic media buying across CCNA, including how the organisation leverages first party data to drive audience identification, targeting, and measurement.   Ram Kumar (QBE Insurance): As the Global Head of Data Strategy and Governance, QBE Insurance, and Senior Vice President and Head of Data and Analytics, QBE Emerging Markets, Ram is responsible for building capabilities in data and analytics to help drive QBE Emerging Markets’ profitable growth strategy.  Prior to joining QBE in March 2016, Ram worked for Insurance Australia Group where he held several senior positions, including Chief Information Officer of Asia and Group Chief Technology Officer. A recipient of several international awards for building data driven business solutions, Ram has close to 30 years of experience in various areas of IT. Ram has also published over 140 articles and holds a Masters in Computer Science and Engineering. Visit www.adma.com.au/2017dataday for program details and to register your place now. Media interviews with these speakers are also available on request.   You can join in on the data-driven conversation by following @ADMA on Twitter and hashtagging #ADMA and #DataDay2017.   Media contact: Alicia Tan Managing Editor (02) 9277 5409 0478 417 656 Alicia.Tan@adma.com.au   DATA HAS EVOLVED TO BECOME A CENTRAL PILLAR OF HOW BUSINESSES PRACTICE MARKETING, PURCHASE ADVERTISING, EVALUATE CONSUMER MEDIA AND DELIVER COMPELLING CUSTOMER EXPERIENCES 2017-01-30T21:20:24Z data-has-evolved-to-become-a-central-pillar-of-how-businesses-practice-marketing-purchase-advertising-evaluate-consumer-media-and-deliver-compelling-customer-experiences In just three short years, DDMA has gone from being a niche discipline to take centre stage in the development of offers, messages and experiences that span virtually every customer touchpoint. Rather than just sitting in marketing alone, CMOs, CEOs and business leaders globally are beginning to realise the importance of DDMA and integrating it into other business functions.   “Technology is rapidly changing every day and has a big impact on how customers interact with brands, which is why data is critical for driving many aspects of businesses,” said Jodie Sangster, Chair of GDMA and CEO of ADMA. “It’s a positive sign for marketers to see more and more CEOs and Board members understanding the value and importance of data. However, in order for businesses to thrive and deliver on customer experience, emphasis must be placed on sophisticated data management and analytics models. Also at the heart of the data-driven revolution is building consumer trust – as businesses look at securing more personal data from consumers, consumers value transparency and want to know if their information is being well-protected. Moving forward, trust will and should play a critical role in an organisation’s business strategy.”   The study, conducted jointly by GDMA and Winterberry Group, further recognised the data-driven opportunities that lie in digital channels and how continuous support in growing these marketing technologies will result in consistent business improvements.   “Data has grown to play a central role in how businesses around the globe make critical marketing, product development and other investment decisions,” said Jonathan Margulies, Managing Director at Winterberry Group. “With three years of research now in hand, we can conclusively say that the ‘data-driven’ approach has evolved beyond its ‘direct and digital’ origins to represent a centrepiece growth strategy for both promotional marketing and customer experience—and for businesses all over the world.”   These findings were put together through an online survey of 3,283 thought leaders spanning across the advertising, marketing, media and technology industries in 18 countries, between July and October 2016. The Global Review is by far the largest study of its kind undertaken by a global consortium of marketing associations with the aim to identify and confirm the insights on how DDMA impacts business and market growth.   The key insights derived from the survey are:   ·      Data has become an indispensable marketing asset: 79.6 percent of global survey respondents said customer data is critical to their marketing and advertising efforts, similar to the 81.3 percent and 80.4 percent of panellists, respectively, who voiced similar sentiments over the past two years. ·      More than anything else, growing investment in data reflects the importance that marketers vest in the customer and their experience: 89.6 percent of survey panellists said that their practice of DDMA was focused, at least in part, on the maintenance of customer and prospect databases – with those resources typically aimed at supporting better and more relevant offers and general customer communications. ·      2016 was “The Year of Measurement”: Larger numbers of panellists declared their organisations “sophisticated” when it comes to cross-channel campaign measurement as well as campaign measurement across single marketing channels. ·      Investment (still) on the uptick: Over half of global panellists said they increased their spending on DDMA in 2016 compared to the previous year, while 35.8 percent said their investments remained flat. Spending increased the most substantially across digital channels and related execution functions, as it has for the past two years. ·      DDMA works: In evaluating the relative impact of their key DDMA communication channels, panellists said that over the last year, performance improved across nine of ten tracked channels, suggesting a likely combination of both improved planning and executive, as well as more insightful measurement and attribution techniques. ·      Improvements from the inside out: For the second consecutively year, panellists said better integration of their existing advertising and marketing technologies would be most helpful in advancing their ability to derive value from DDMA efforts. Second of the list of priorities: improving the functionality and efficiency of their internal organisational processes so as to support the optimal use of data (suggesting that for many organisations, outmoded business practices represent a more significant threat to growth than a lack of resources of expertise).   The Global Review was made possible through the generous support of MediaMath – as respected global leader in data-driven marketing strategy and technology.   “All effective marketing is powered by data, but it’s also about finding the right place and time to show a marketing message and measuring efforts intelligently with an eye toward business results,” said Joanna O’Connell, CMO of MediaMath. “Smart marketers are realizing that it goes beyond just having a lot of data—they have to more granularly segment and analyze their audiences and then seamlessly reach and engage them across channels and devices in their marketing campaigns.”   A more detailed analysis of the The Global Review, including its worldwide analysis and an appendix providing snapshots of response across each of its 18 participating markets, can be downloaded at: http://globaldma.com/download/ About The Global Review of Data-Driven Marketing and Advertising This report explores data-driven marketing and advertising practices across 18 global markets. Produced and published by GDMA and Winterberry Group – and with the sponsorship of MediaMath – the effort was made possible by support from GDMA member organizations around the world, including: AMDIA (Argentina), ADMA (Australia), BDMA (Belgium), ABEMD (Brazil), Adetem (France), DDV (Germany), D+D (Hong Kong), DIMSZ (Hungary), DMAi (India), IDMA (Ireland), DMA Italia (Italy), DDMA (Netherlands), DMAS (Singapore), DMASA (South Africa), ICEMD (Spain), SWEDMA (Sweden), DMA (United Kingdom) and DMA (United States). About ADMA The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for information-based marketing, media and advertising as well as the largest marketing and advertising association in Australia. ADMA has over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry, including advertising agencies, software and internet companies. ADMA is also a member of GDMA, who is chaired by Jodie Sangster, the CEO of the Association for Data-driven Marketing and Advertising (ADMA), in Australia.   About Winterberry Group Winterberry Group is a unique management consultancy that supports the growth of advertising, marketing, media, information and technology organisations – helping clients create custom strategies, capitalize on emerging opportunities and grow their value. Our services include: CORPORATE STRATEGY: The Opportunity Mapping strategic development process is geared to support agencies, marketing service providers, technology developers and other firms in their e orts to prioritize addressable pathways to growth and sort through complicated “buy-versus-build” decisions—as informed by a synthesis of market insights and intensive internal analysis. MARKET INTELLIGENCE: Our comprehensive research on industry trends, vertical markets and evolving value chains provides in-depth analysis of key demand drivers, market developments and potential opportunities. MARKETING AND DATA TRANSFORMATION: Our process mapping, marketplace benchmarking, holistic system engineering, use case analysis and vendor selection/ RFP management offerings are grounded in deep industry insights and “real-world” understandings—with a focus on helping marketers and media companies better leverage their core assets and respond to growing demands for transformation driven by the emergence of data, digital media and marketing technology. TRANSACTIONAL DILIGENCE: Both financial and strategic investors turn to us to provide strategic and operational diligence in support of their potential acquisitions in the advertising, marketing and media industries; our target assessment and industry landscape research provide insight into trends, forecasts and comparative transaction data needed for reliable financial model inputs, laying the right foundation for value- focused ownership. Additionally, Winterberry Group is differentiated through its affiliation with Petsky Prunier LLC, the leading investment bank serving the technology, media, marketing, e-commerce and healthcare industries. Together, the two firms provide one of the largest and most experienced sources of strategic and transactional services in their addressable markets. About MediaMath MediaMath is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating SystemTM. A pioneer in the industry for introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath has delivered triple-digit year-over-year growth since inception. It has a seasoned management team leading 17 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.