The PRWIRE Press Releases https:// 2017-03-13T22:49:27Z Oracle Hospitality Research Identifies Drivers for Consumer Loyalty and Impact of Technology on Hotel and Restaurant Guest Experience 2017-03-13T22:49:27Z oracle-hospitality-research-identifies-drivers-for-consumer-loyalty-and-impact-of-technology-on-hotel-and-restaurant-guest-experience Sydney, Australia (March 14, 2017) – Oracle have announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology in curating a unique hotel guest experience. Insights from both studies highlight a global demand for loyalty programs in the hospitality industry and the critical role of technology to inspire hotel staff to create memorable guest experiences. Identifying Consumer Drivers for Loyalty Loyalty programs are a critical driver of repeat business for both the food and beverage and hotel industries with their ability to identify consumer habits, demographics and personalisation opportunities. With these insights the hospitality industry can more effectively create frictionless experiences that encourage repeat engagement. To better understand what makes loyalty programs most effective Oracle Hospitality recently conducted a survey of 6,500 global food and beverage consumers and 8,000 hotel travelers represented by the U.S., Brazil, Mexico, Australia, U.K., Germany, France and Japan. Recipe for Engagement: Essential Ingredients for a Restaurant Loyalty Program Key insights from the research for the food and beverage industry include:  - Consumers around the world want to join loyalty programs. In the U.S., 65 percent of consumers are already members of one or more food and beverage programs. Even in Japan, where the lowest percentage of consumers were already members of a program from our survey, nearly one-third belonged to a loyalty program. - Plastic loyalty cards remain the preferred loyalty tool with mobile applications gaining popularity. At 62 percent overall, plastic swipe cards were the most preferred method across all generations. At a 56 percent preference, Millennials wanted to use apps for loyalty programs and 50 percent of Gen Xers also agreed that apps are a preferable method.  - Perceived personal savings drive loyalty. Money off of every purchase (71 percent) and free products (63 percent) were the top two most attractive rewards to consumers.  “Loyalty programs provide restaurant operators with the opportunity to reward guests for repeat business, to create a marketing database for personalised promotions, and to guide the strategy for future programs ensuring their relevancy,” said Christopher Adams, VP Sales F&B APAC, Oracle Hospitality. “Oracle Hospitality has a differentiated offering that leverages best-in-class, cloud POS with an integrated gift and loyalty solution and cloud analytics suite that minimises the creation of disparate data silos which can create false perspectives of guest engagement.” What Do Consumers Want from a Hotel Loyalty Program? Key insights from the research for the hotel industry include:  - Hoteliers still have a chance to create long-term relationships. Among all survey participants, 58.7 percent reported that they do not belong to a hotel loyalty program. A mere 3.2 percent stated that they belong to five or more.  - Loyalty initiatives are “sticky” and encourage repeat stays. Globally a pattern of repeat business was evident among respondents, ranging from 33.6 percent of Australians to 53.8 percent of Mexicans who said they often stay in hotels that offer loyalty programs.  - Consumers want control over how they redeem rewards. Globally a majority of consumers identified that they are interested in being able to choose how they redeem their rewards (61 percent) and 57 percent are interested or very interested in being able to customise their hotel guest experience (room choice, newspaper, late check out, etc.). Creating the Coveted Hotel Guest Experience Oracle Hospitality also polled more than 2,700 travellers from the U.S., U.K., France and Germany to better understand technology’s impact on the hotel-guest experience and gain insight into how technology investments can be a differentiator for winning consumer business. The study also adds perspectives of hoteliers, both chains and independents, to shed light on their technological pursuits and gauge alignment with consumer expectations.  Key insights from the study highlight opportunities to engage guests prior to and during their hotel stay: ·      Nearly two-thirds of U.S. guests said it was “very or extremely important” for hotels to continue investing in technology to enhance the guest experience. ·      Ninety-four percent of business travelers and 80 percent of leisure travellers value the ability to use their smartphones to request service and message hotel staff. ·      Guests are comfortable sharing with hoteliers a fair amount of personal information: 71 percent would share information about food preferences/allergies and 64 percent would share their entertainment preferences. ·      Sixty-two percent of guests used non-hotel sources such as the Internet for dinner reservations and activity recommendations, bypassing the concierge from whom guests say they would prefer to get such assistance. The full findings of the report can be accessed here: and point to a critical opportunity for hoteliers. Once travellers arrive in the lobby, their notion of a memorable experience can be shaped entirely by the deeds and words of hotel staff which can be informed and augmented by technology investments.  “Rather than worry that greater reliance on technology will erode the human aspect of hospitality, hoteliers need to embrace it for what it can be – an invaluable tool to better understand their guests and orchestrate stays that they will long remember,” said Christopher Adams, VP Sales F&B APAC, Oracle Hospitality. “Technology can address the industry’s dual challenge of operating efficiently at scale and simultaneously providing individualised service.”  For more information contact Anna Rodanski, Marketing Manager, Oracle Hospitality: +61 410 382 330 | ENDS Businesses Take Note: Less Than Half of Employees Say They Have the Right Technology to Do Their Jobs 2017-02-14T01:05:35Z businesses-take-note-less-than-half-of-employees-say-they-have-the-right-technology-to-do-their-jobs Sydney, Australia, 14 February 2017 ‒ Oracle Corporation (NYSE: ORCL) released a Global Engagement Study today that includes feedback from nearly 5,000 full-time employees at organisations with 250 or more employees. The study indicated that equipping employees with the latest technology, having accessible leaders and strong company values are important factors that ultimately reflect an employee’s success or failure within the company. Digital Enablement Technology is enabling companies to connect with employees in more ways than ever to create a more modern and customised learning experience. However, findings from the study indicate low marks when it comes to companies capitalising on this—only 49 percent of respondents say that their company uses the latest technology to enable them to effectively perform in their role. “The all-digital world is changing how we live, how we work and how business is conducted,” said Yazad Dalal, Head of Human Capital Management (HCM), Oracle APAC. “Gone are the days when the workplace was merely a physical space that employees occupied between 9am to 5pm. The separation between professional and personal lives has dissolved through the use of mobile devices, changing work patterns, and the change in attitude towards work by employees and employers. It is undeniable that employees are digital consumers first. We believe the employee experience must match the consumer experience, at a minimum.”Leadership The findings also express that a strong presence in leadership is the backbone for an employee feeling satisfied and engaged. The study indicates that productivity starts with on-boarding - across Asia Pacific, employees are unsatisfied with the process, with only 48 percent agreeing  that company on-boarding practices set them up for growth and success. Not only are managers the first impressions of a company during on-boarding, but they are also the first example of direction for the new worker. Only 49 percent of those polled viewed their leaders as visible and approachable and less than half  expressed that they have confidence in their leadership, indicating a lack of partnership between management and employees.  “Your new hire has already made the decision to stay or go within the first 14 days of employment,” said Dalal. “That means that these first 14 days are pivotal to building rapport with the company and management. First impressions matter and leaders need to be accessible. Don’t stop communication once your new hire has signed on. You must continue to invest with a great on-boarding experience and career plan that aligns with personal goals and values of the employee.  Both short and long term, this will ultimately lead to a more productive and engaged employee that wants to stay.” Additionally, this study included key indicators for a healthy leadership to employee relationship: ·      Set examples of how best to communicate with those working under you ·      Remain extremely accessible so that people feel connected to company goals ·      Be actively involved in the working lives of new employees from the day they start ·      Use technology and digital experiences to stay in touch with team membersValues, Culture & Reward What’s more, companies are now seeing that like-minded values between the employee and the company play a huge role in employee engagement. Only  46 percent say that their company is concerned about their overall well-being—indicating that working towards a personally rewarding goal, while still upholding individual values can carry even more weight than monetary compensation. Company culture mirrors these sentiments as employees are most comfortable and productive within a creative, yet flexible workplace culture. While compensation is often seen to be connected to employee satisfaction, we are now seeing that individuals are more interested in joining companies that uphold their same personal values to gauge if they are a good fit. Whether it’s a more flexible work schedule, more volunteer or health & wellness opportunities, companies too should now be listening and connecting with employees in more ways that correlate with their personal well-being. For more information, view our infographic:, checklist:, and employee culture hub: the Study Oracle collaborated with Kantar TNS ( on The Global Engagement Study which surveyed nearly 5,000 full-time employees at organisations with 250 or more employees. The study encompassed a total of 4,706 interviews that captured opinions, feelings and experiences on a wide range of workplace factors including: culture, performance, tangible and intangible rewards, development and progression opportunities, experiences with collaboration technology, the impact of leadership and how employees feel in their current role. Percentages quoted are for those giving a top two box selection on a seven point agreement scale.   Oracle Brings Oracle Cloud Platform to Australia 2017-02-13T23:20:05Z oracle-brings-oracle-cloud-platform-to-australia SYDNEY, AUSTRALIA, February 14, 2017 – Oracle today announced the expansion of its cloud coverage in Australia, bringing its most popular enterprise-class, Oracle Cloud Platform services to the Australian market. Coupled with recently announced infrastructure investments in the US and EMEA, this sees a doubling of regional presence for Oracle’s cloud platform in the last 24 months.  Oracle has offered its successful SaaS offerings across Finance, HR and Marketing out of Australia since 2012.  The expansion now adds Oracle’s PaaS and IaaS services.  Focused initially around data management, application development and integration, as well as compute and storage, they will help users to reduce cost and complexity, utilise digital solutions and innovate to modernise and transform their businesses.   “Innovation and agility are pre-requisites for business in Australia,” said Rob Willis, regional managing director at Oracle Australia and New Zealand. “This expansion in the local cloud market reflects our commitment to meet growing customer demand for new solutions as they seek to transform and boost their competitive advantage.  We are the only vendor to offer Australian customers a full-stack Platform cloud service, giving customers unprecedented choice and flexibility in how they work. With the availability of the Sydney Region, we expect to see an even faster adoption of services locally, as well as throughout the rest of APAC, given its proximity to Sydney as a hub.” Added Choice The expansion of Oracle’s IaaS and PaaS services gives customers in Australia additional choice and flexibility.  Oracle’s IaaS enables customers to deploy both Oracle and non-Oracle workloads on the cloud.  As well as delivering the advantages of lower latency and local data residency, customers will also benefit from the full integration Oracle Cloud enables.  For example, spinning up new application development on IaaS; integrating that with database management PaaS services; or extending existing SaaS offerings to enable them better address business needs.     In addition, users already had the choice to use Oracle Cloud at Customer to deploy Oracle Cloud Machine for IaaS and PaaS services within their own data centers.  Complementing these services with the public expansion makes Oracle the only vendor to provide a true hybrid offering in this market.Pent up demand “When you look at cloud maturity in Asia Pacific, Australia is definitely the most mature, despite the fact that we are really only at the start of most companies’ cloud journey.  Having a local presence will make a lot of difference – there is still a strong preference for local delivery from both customers and partners.  We see it as a great addition to Oracle’s portfolio,” said Adrian Ho, Principal Analyst, Ovum. Already a number of organisations have expressed interest in the availability of the new services, including Australian Finance Group (AFG), National Pharmacies and Suitebox.   As Jaime Vogel, Chief Information Officer, AFG explained, “It goes without saying that as a modern finance company, technology is a critical component of our business.  So given all the benefits of cloud, and our continued focus on innovation to aid our continued growth and the growth of the 2,650 brokers who operate under our umbrella, cloud was a natural option for us. We have gone from being a company with legacy, on-premises computing, to the adoption of a full public cloud in around two years.  Having Oracle’s Platform and Infrastructure services available to us on-shore, to complement what we are already doing with Oracle’s locally delivered cloud applications, will offer us further opportunities to leverage all that the cloud offers around innovation, speed to market and staying ahead of the curve.” Additionally, there has been strong interest from the channel community including from the likes of ASG Group, Avnet, Deloitte, Insight, NeoData Australia, NextGen and UXC Red Rock.   This surge of interest is backed up by the Telsyte Australian Infrastructure & Cloud Computing Market Study 2017, which found the Australian IaaS market is set to grow from $621M in 2016 to reach $1.049 billion by 2020.  Drivers for this growing demand include big data analytics and storage, IoT, artificial intelligence and process digitisation as enterprises work towards modernising legacy systems and deploy new workloads. More than half of CIOs surveyed by Telsyte are planning to invest more in IaaS in the next 12 months. “The local market is quickly adopting cloud services from other geographies; however, CIOs are willing to consider in-country options as a priority.  Telsyte research shows security and off-shore data location are two of the top concerns IT leaders have when it comes to public IaaS clouds,” Gedda says. “Add to this the many organisations not able to use cloud because the data is not hosted in Australia,” says Rodney Gedda, Telsyte Senior Analyst.Oracle Cloud Oracle Cloud is the industry’s broadest and most integrated public cloud, offering a complete range of services across SaaS, PaaS, and IaaS. It supports new cloud environments, existing ones, and hybrid, and all types of workloads, developers, and data.  The Oracle Cloud delivers nearly 1,000 SaaS applications and 50 enterprise-class PaaS and IaaS services to customers in more than 195 countries around the world, supporting 55 billion transactions each day.  For more information, please visit us at: Rebecca English                                             Antoinette Georgopoulos Oracle                                                            Oracle                            antoinette.georgopoulos@oracle.comAbout Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.Safe Harbor  The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle Corporation. ENDS Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering 2017-01-19T22:47:33Z oracle-marketing-cloud-teams-with-eyeota-to-enhance-global-data-offering Redwood Shores, Calif. - Jan. 19, 2017 – Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalise non-US campaigns to Eyeota’s three billion unique profiles in Europe, APAC, and the Americas. Eyeota data will be integrated into the Oracle Data Management Platform through the Oracle Data Cloud, and Oracle Data Management Platform users can build audiences directly from Eyeota data or by seamlessly combining it with additional data segments from Oracle’s BlueKai Marketplace. Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets. The relationship between Oracle Marketing Cloud and Eyeota addresses this challenge by providing a new natively integrated data set that enables Eyeota data in areas such as socioeconomics, interest, intent and B2B to be activated within the Oracle Data Management Platform.   “To help global and international brands improve key campaign and ROI metrics, Oracle is committed to working with the best data providers in strategic markets across the globe,” said Karen Kokiko, senior product marketing manager, Oracle Marketing Cloud. “Our data management platform is differentiated on features and capabilities, but it truly stands out in terms of the data it has natively integrated into the platform. Eyeota’s audiences reflect the company’s depth of data in the EMEA and APAC regions and this integration dramatically improves our international data offering, making the Oracle Data Management Platform an even more compelling platform.”     Eyeota is a leading provider of high-quality audience data that enables brands to more efficiently identify and engage customers by using more than three billion unique profiles to create audience and message consistency across marketing channels. With the new integration, Oracle Data Management Platform users can increase speed to market by selecting, purchasing, and managing Eyeota data from within the Oracle Data Management Platform UI.   “In today’s market, brands understand the importance of knowing their audiences on an almost intimate level to help them deliver more personalised and relevant content, while enhancing the online experience,” said Kevin Tan, CEO, Eyeota. “Eyeota’s extensive global data segments provide a granular view of audiences to help them improve their outreach strategies. Our integration with the Oracle Data Management Platform offers brands deep insights to better understand their customers, improve audience engagement, and drive significant ROI.”   The Oracle Data Management Platform ( is integrated with Oracle Responsys (, Oracle Eloqua (, and Oracle Social Relationship Management ( platforms to allow marketers to achieve immediate cross-channel benefits. The Oracle Data Management Platform also enables marketers to seamlessly integrate Eyeota data with additional data from Oracle’s BlueKai Marketplace, which includes more than 40,000 data attributes on five billion consumer IDs drawn from 1,500 data partners.    The Oracle Marketing Cloud ( is part of the Oracle Customer Experience (CX) Cloud, one of the industry’s most complete CX solutions. Oracle CX Cloud ( empowers organisations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results by creating consistent, connected, and personalized brand experiences across all channels and devices.About Eyeota Eyeota is the global leader for audience data with 3 billion unique profiles in Europe, APAC and the Americas. The company provides marketers with the data they need to reach the right online audiences and cut campaign waste while also enabling publishers to monetise their audiences more widely. Eyeota is a certified member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising, and has received consumer privacy certifications around the world. Eyeota data delivers deep audience insights to help brands understand their customers in a new way - as humans. For more information, visit Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Oracle Provides ClearView with Business Driven Insights from Oracle Cloud Financials 2016-12-18T22:54:51Z oracle-provides-clearview-with-business-driven-insights-from-oracle-cloud-financials Sydney – 19 December 2016 – ClearView, a specialist in the manufacture of life insurance and wealth management products and a provider of financial advice solutions to its clients, has successfully deployed Oracle Enterprise Resource Planning (ERP) Cloud using KPMG implementation services. The result is the replacement of their legacy general ledger platform with a next generation platform transforming the effectiveness and efficiency of their financial process.   “The move to a cloud-based solution is more than just an upgrade of a legacy general ledger platform, it paves the way to truly evolve how we operate as a business,” said Athol Chiert, CFO of Clearview. “The solution will always be up-to-date, our data is clean, and we will now only need very limited third party vendor support. Most importantly, our finance teams will be able to free themselves from pure transaction-processing activities and devote more time to acting as strategic partners to the ClearView business.”   Assisting with the Oracle deployment at ClearView, KPMG delivered the cloud platform in just five months using the KPMG Oracle Cloud Implementation methodology, which is designed for accelerated cloud transformation. The KPMG Integration framework and KPMG data migration framework allowed the rapid migration of seven years of ClearView’s heritage data into the Oracle ERP Cloud and integration into a range of on-premise systems.   Multiple core processes, including general ledger, accounts payable, fixed assets, and tax were implemented on Oracle’s industry-leading ERP Cloud platform, creating a single source of truth for financial data. Additionally, ClearView will benefit from Oracle’s ability to scale to accommodate their growth, ready access to new functionality deployed through the cloud, and real-time reporting and analytics on live financial information - resulting in up-to- the-minute insight into profitability and performance.    "ClearView is a company that is experiencing rapid year-on-year growth but was running their general ledger platform on an outdated technology stack. As a progressive company that values data driven insight, it was imperative that the ERP Cloud solution they selected had the capacity to grow with them as they scale,” said Thomas Fikentscher, General Manager, ERP, Oracle ANZ. “They needed a solution that had the capacity to provide flexible business driven knowledge through analytics and strategic business intelligence, allowing them to take action today and plan for tomorrow. Within five months, KPMG’s implementation delivered ClearView standardized business processes, which will provide them seamless upgrades multiple times a year, ensuring modern best finance practices are always at the company's fingertips."   Julian Edwards, KPMG Technology Partner, says “This is a real first for the Australian market. We have proven that the days of 18 months of mega implementations of back office systems are long gone. KPMG and ClearView were able to roll out Oracle ERP Cloud in just five months. ClearView was able to move from an old version of PeopleSoft to the leading cloud financials software in a hugely effective manner. The ease of the transformation, coupled with the value it unlocks, will make a compelling case for many Australian businesses.”   For additional information, visit Oracle ERP Cloud and connect with Oracle Cloud on Facebook and Twitter.About ClearView Wealth Limited ClearView Wealth Limited is a diversified Australian financial services company with businesses that provide integrated life insurance, wealth management and financial planning solutions. Additional information is available at  About Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit  Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.  About KPMG International KPMG is a global network of professional services firms providing Audit, Tax, and Advisory services. We operate in 155 countries and have 174,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.   Childhood Cancer Research Gets Investment Boost From Oracle 2016-11-29T22:23:25Z childhood-cancer-research-gets-investment-boost-from-oracle Sydney, Australia, 30 November 2016 - Two big data PhD research projects have received an investment boost from Oracle. The research projects will be conducted by Western Sydney University’s School of Computing, Engineering and Mathematics.  The studies will look at new ways of using visual analytics across two fields: using visualisation to help better interpret data in the cancer treatment of children; and how the use of virtual and augmented reality can make large scale visual analytics more accessible.   Robert Spinks, Senior Director, Big Data, Integration and Analytics, Oracle, said, “Oracle’s heritage is data, how to manage it, secure it and use it effectively. In today’s big data world, making data visual is a big part of making it understandable, especially when the interpretation is done by users who may not be skilled data scientists. Rather than having users try to decipher reports or dashboards, visual analytics can add a new dimension and help users gain new and different insights from data more quickly. These research projects are both really exciting and we can’t wait to see their results.”   The first tranche of funding will enable a two-year extension for existing research into 'Enabling Effective Clinical Decisions with Visual Analytics', which is currently supported by the Cancer Institute of NSW’s "Big Data, Big Impact" Grant.   Dr. Quang Vinh Nguyen, Senior Lecturer with Western Sydney University’s School of Computing, Engineering and Mathematics, explains: “While the cure rates of childhood cancers have improved dramatically thanks to the growth of technologies and research, there is still a lot more that needs to be done.  The human genome comprises thousands of genes containing information about individual patients and the biological mechanisms of their diseases. By combining genetic information with clinical data and using data visualisation techniques to breakdown that complexity, this research seeks to find new ways to battle childhood cancers with cutting-edge discoveries that are safe, less toxic and more effective.”    The second initiative will investigate the use of virtual reality and augmented reality tools and techniques in the deployment of large scale visual analytics. This new project is open to PhD students with applications closing in June 2017.    “Today’s knowledge-driven society generates a vast amount of data. Ordinary analysis methods quickly become inadequate as the data size and complexity increases. This research will focus on how an immersive visual data analytics experience can be enabled by utilising newly introduced technologies in the areas of virtual reality, augmented reality or both,” said Dr Nguyen.   To apply or to receive more information about the research projects contact:  Professor Simeon Simoff, Dean, School of Computing, Engineering & Mathematics,  (02) 9685 9179, 0424 156 514,    Dr Quang Vinh Nguyen, Senior Lecturer in Visual Analysis, School of Computing, Engineering & Mathematics, (02) 9685 9328, Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit About Western Sydney University Western Sydney University, School of Computing Engineering and Technology, offers a large range of undergraduate and postgraduate programs that educate innovators in technology and create the entrepreneurs of the future., visit  ENDS Oracle Marketing Cloud Helps B2B Marketers Accelerate Lead Generation 2016-11-15T22:32:48Z oracle-marketing-cloud-helps-b2b-marketers-accelerate-lead-generation Sydney, 16 November 2016 — Oracle today announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalised cross-channel customer experience. The latest additions to Oracle Eloqua and Oracle Content Marketing enable marketers to create and distribute content, and easily transform data in order to rapidly adapt to customer behaviour and needs. This helps customers to increase sales and marketing collaboration, build stunning cross-device content and accelerate lead generation. Ever increasing customer expectations are forcing B2B organisations to rethink established marketing processes in order to break down internal silos between marketing, sales and other customer facing departments and prevent a fragmented customer experience. To address this challenge, Oracle has introduced a new Content Portal, Program Canvas and Responsive Content Editor within the Oracle Marketing Cloud. These innovative new capabilities give marketers the power to align sales and marketing by making approved marketing content easy to find, track and share.  “The very nature of B2B marketing is changing and as a result marketers need to rethink content strategies and work closer than ever with sales to generate and convert leads,” said Stephen Streich, senior director of product management, Oracle Marketing Cloud. “With the latest additions to Oracle Eloqua and Oracle Content Marketing, Oracle is empowering marketers to quickly create and share compelling content across their organisation and reduce the number of steps required to identify and pursue new leads. This will drive efficiency across the marketing and sales process and ultimately help marketers improve the customer experience and lead generation.” The new enhancements to Oracle Eloqua and Oracle Content Marketing enable marketers to: ·     Find, track and share content across the organisation: The new Content Portal allows cross-functional sales and marketing teams to find and utilise the right content at the right time using search criteria including Sales Stage, Buyer Persona, Content Type and custom fields. Individual users can subscribe to content that is relevant for them which then triggers automated notifications as soon as new content assets become available. Easily embedded into any third-party application or page, the new Content Portal also allows users to work in the tools they know enriched with capabilities they need to easily find, track and share marketing approved content. ·         Improve speed to lead and data normalization: The new Program Canvas empowers marketers to quickly set up data transformations and data normalisation workflows. A new Listener Framework makes the data workflows dramatically faster and more responsive by listening to lead scoring models, forms and new contact creation events to give marketers the ability to be more responsive to critical prospect behaviours. In addition, next-generation application integration capabilities significantly reduce the number of workflow steps necessary to manage and maintain data, improving speed to lead while keeping databases maintained. ·         Streamline and simplify responsive content creation: Slated for planned release in early CY 2017, the new Responsive Content Editor helps marketers make content more meaningful and responsive by removing technical roadblocks. The Oracle Marketing Cloud is part of the Oracle Customer Experience (CX) Cloud <> , one of the industry’s most complete CX solutions. Oracle CX Cloud empowers organisations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results by creating consistent, connected, and personalised brand experiences across all channels and devices.About Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit Oracle Marketing Cloud Empowers Customers to Manage Identity Gap 2016-10-27T21:57:01Z oracle-marketing-cloud-empowers-customers-to-manage-identity-gap Redwood Shores, Calif. - Oct. 27, 2016 - Oracle today introduced a series of new data management platform innovations within the Oracle Marketing Cloud ( that enable customers to seamlessly define, select, count, and deliver audience IDs based on the user’s environment. This allows customers to create audience segments tied to the customer journey across devices, channels, media environments, and ID spaces. Powered by the Oracle ID Graph, this release helps marketing and media professionals deliver on their marketing strategies by delivering relevant experiences to customers on whichever device they choose. As consumers increasingly interact with brands across a range of different devices and environments, marketers and publishers face the challenge of unifying consumer IDs from different platforms and devices in order to gain a holistic view of individual buyers. To empower marketers and publishers to quickly and efficiently manage these multiple environments, Oracle has released major enhancements to the Audience Builder user interface within the Oracle Data Management Platform to help marketers visualise and manage ID source, with planned functionality to link these audiences via a self-service UI through the Oracle ID Graph. The new user interface released today makes it easier for customers to manage and select ID types in order to identify, build, plan, and analyse audiences based on the device or platform within which the ID was originally created. This lays the foundation for the next iteration of the platform, which will further enable cross-device marketing by bridging IDs and scoring linkages between those IDs. This set of enhancements accelerates the convergence of adtech and martech within and outside of the Oracle technology stack.    “The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter,” said Steve Krause, group vice president, product management, Oracle Marketing Cloud. “To capitalise on this opportunity, marketers need to be able to manage audiences based on the engaged environment. This is critical to intelligent linking for use cases like cross-device targeting and that is why we have revamped the Audience Builder user interface within the Oracle Data Management Platform to help address device agnostic identity management.”  Audience Builder enables marketers to plan audiences for their campaigns using a combination of their own data and third-party data sources. Through the new Audience Builder users are able to: ·       Enhance Audience Segmentation and Engagement: Understand audience composition by device and environment to increase the effectiveness of engagements.  ·       Optimise Media Buys: By identifying the devices driving conversions, marketers can modify campaign strategies to focus the conversion points and eliminate wasted impressions.   ·       Increase Campaign Effectiveness: By managing advertising dollars based on targeting environment, customers can personalize campaigns against the source ID for relevant retargeting and prospecting.   ·       Improve Mobile App Targeting at Scale: Enables marketers to activate 1st and 3rd-party audiences on channels against their mobile ad IDs based on behaviors like mobile app installs. The new Audience Builder user interface is the latest in a series of innovative enhancements to the Oracle Data Management Platform. In the last year, Oracle has: ·       Integrated Native Tools for Data Ingest and Custom Audience Creation: Self-serve tools available in the platform for custom audience creation powered by Oracle Data Cloud’s Audience Discovery Platform, as well as embedded offline onboarding functionality via Oracle OnRamp, are now native functionalities of the platform.  ·       Enhanced Personalisation: Maxymiser integration enables marketers to tap into 1st, 2nd and 3rd party data for testing and optimisation initiatives. This makes it easier for marketers to deliver experiences that are relevant to customers even before the first page view. ·       Enhanced Partner Integration: Enables partners to self-integrate into the Oracle Data Management Platform by setting up their endpoint for turnkey data campaign delivery. Since the new self-service portal was launched in November 2015, more than 20 new partners have been added.  The Oracle Marketing Cloud is part of the Oracle Customer Experience (CX) Cloud, one of the industry’s most complete CX solutions. Oracle CX Cloud empowers organisations to improve experiences, enhance loyalty, differentiate their brands, and drive measurable results by creating consistent, connected, and personalised brand experiences across all channels and devices.About Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Safe HarborThe preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle Corporation. Focus on Customer Experience and Measurability Continues to Drive Digital Marketing Spend 2016-05-03T22:58:42Z focus-on-customer-experience-and-measurability-continues-to-drive-digital-marketing-spend Sydney, 4 May 2016 - Seventy-three percent of companies are planning to increase their spending specifically on digital marketing this year, more than three times the proportion of organisations increasing their traditional marketing budgets (21%). This is a key finding from the seventh annual Marketing Budgets Report published by Econsultancy in partnership with Oracle Marketing Cloud. Spending overall, however, appears to be less bullish than previous years. After increasing steadily since an all-time low in 2012, just over half (52%) of responding companies stated they would be increasing their overall marketing budgets, 11 percentage points down from last year’s high of 63%.  At first glance, this might suggest that the appetite for marketing investment has started to dip over the last 12 months. However, a greater emphasis on ROI has proven to be a dominant factor in this year’s analysis of marketing budgets, making it even more important for marketers to develop clear measurements and reporting around their marketing effectiveness a core requirement. While it has been historically common for digital marketing budgets to feel ‘restricted,’ this has been less of an issue this year, despite organisations being less likely to increase their budgets to fulfil their growing marketing needs. Almost a third (29%) of respondents pointed to an inability to measure ROI (up from 25% in 2015). An area of focus for marketers in the coming year is around customer experience. The research found that nearly three-quarters (73%) of company respondents are working towards delivering cohesive customer experiences, rather than standalone campaigns or interactions. Because marketers need to increase digital marketing activities, and the need to deliver a more cohesive customer experience, while maintaining overall marketing spend, marketing analytics and attribution is likely to see an increase in marketing investment. Additionally, our research found that three of the top five digital marketing technologies that marketers will be investing in this year, A/B or multivariate testing (46%), conversation and optimisation (40%) and marketing analytics (36%), are related to creating and improving the customer experience. The report is based on a survey of almost 500 digital marketers and ecommerce professionals, mainly in the UK and across a range of business sectors, and carried out by Econsultancy in January and February 2016. Andrea Ward, Vice President of Marketing, Oracle Marketing Cloud, commented: “Marketers are finding themselves under more pressure to demonstrate return on investments and so are favouring digital solutions, that can help drive a better customer experience while empowering marketers to measure drive a higher ROI through better targeting, AB testing and attribution measurement across the buyers lifecycle.”“For marketers to be successful, they must take ownership of accountability of the customer experience across digital touchpoints, with one eye on innovation and customer experience, and the other on the bottom line.”Other findings from the report include: -) While close to three-quarters (71%) of marketing professionals stated it was getting easier to secure boardroom buy-in for increasing digital marketing budgets in 2015, this has dropped 14 percentage points to 57% this year. -) Organisations are less likely to increase their ‘earned media’ budgets (down by two percentage points) and ‘paid media’ (down by seven percentage points). Across all forms of media, respondents are also more likely to decrease their budgets compared to last year. -) The propensity for companies to be more heavily focused towards marketing for existing customers (rather than acquiring new ones) will continue to increase in 2016, with engagement/retention up from 19% in 2015 to 22% this year (as a stronger focus of investment).Get this report The full report is available on the Econsultancy website here: About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy offices in New York, London and Singapore. Our blog is read by over 600,000 professionals around the globe each month, with 250,000 subscribers having additional access to research, market data, best practice guides, case studies and elearning – all focused on helping individuals and enterprises get better at digital. The subscription is supported by digital transformation services including digital capability programs, training courses, skills assessments and audits. We train and develop thousands of professionals each year as well as running events and networking that bring the Econsultancy community together around the world. Subscribe to Econsultancy today to accelerate your journey to digital excellence. Call us to find out more: ·      New York: +1 212 971 0630  ·      London: +44 207 269 1450  ·      Singapore: +65 6809 2088About Oracle Marketing Cloud Modern Marketers choose Oracle Marketing Cloud to build customer-obsessed cultures, create and manage ideal customers, and power revenue performance. They transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data-driven accountability. Integrated information from cross-channel, content and social marketing with data management and activation along with hundreds of app and data partners enables them to target, engage, convert, analyse and use award-winning marketing technology and expertise to deliver personalised customer experiences at every interaction Marketing Simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalised content at each step of the customer journey. Customer Centricity. Capture data and use a single customer profile for every marketing process. Recognise every customer as an individual. Engage customers intelligently with content in context to deepen the relationship. Enterprise Ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programmes across all digital channels. Visit Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Oracle Marketing Cloud Helps Marketers Reduce Sales Cycles and Improve Conversion Rates 2016-04-28T02:35:28Z oracle-marketing-cloud-helps-marketers-reduce-sales-cycles-and-improve-conversion-rates MODERN MARKETING EXPERIENCE – LAS VEGAS – April 27, 2016 – Oracle today announced new account-based marketing capabilities within the Oracle Marketing Cloud that help business-to-business (B2B) marketers increase lead generation, reduce sales cycles and improve conversion rates. By supporting the entire B2B buyers’ journey from acquisition and prospecting to closing new business, the new Oracle Marketing Cloud Account-Based Marketing capabilities enable B2B marketers to optimise targeting on paid media, more effectively engage target prospects and simplify data management and integration.      Account-based marketing can be extremely complex and difficult to scale as marketers often have to personalise interactions with multiple IT and business stakeholders during the deal cycle. In order to simplify the process and help marketers accelerate deal cycles and maximise revenue potential, the new Oracle Marketing Cloud Account-Based Marketing capability provides one of the industry’s largest sets of curated B2B account audience data for targeting on paid media through a new direct integration between Oracle Marketing Cloud and Oracle Data Cloud. Oracle Data Cloud has data on more than one million US companies and over 60 million anonymous business profiles.  B2B marketers can now use this data within the Oracle Marketing Cloud to prospect for anonymous users based on account, online behavior and offline data such as past purchases or other behavioral data. The powerful insights delivered enable marketers to systematically drive account-based re-targeting, site and content optimisation.   In addition, to empower B2B marketers to execute account-specific campaigns that increase conversion rates and decrease sales cycles, the new capabilities include unique account-based messaging that enables communications to be personalised at scale. Marketers can also easily append account data to new and existing leads, eliminating the need to present long forms for lead capture, while significantly improving data quality. The new account scoring and nurturing capabilities are powered by integrations with Demandbase and other Oracle Marketing AppCloud partners. It can be administered directly inside Oracle Eloqua, the Oracle Marketing Cloud’s marketing automation product.    “Account-based marketing can be very powerful, but it has always been unnecessarily complex for B2B marketers,” said John Stetic, group vice president of products, Oracle Marketing Cloud. “With the latest enhancements to the Oracle Marketing Cloud, customers will benefit from a simpler and more innovative approach to account-based marketing through new integrations, data services and expanded capabilities. B2B marketers will be able to more efficiently and effectively execute account-based marketing campaigns that demonstrate a clear ROI.”    About Oracle Oracle engineers hardware and software to work together in the cloud and in your data centre. For more information about Oracle (NYSE:ORCL), visit  Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.   Oracle Marketing Cloud Helps Simplify Data-Driven Marketing 2016-04-28T02:33:08Z oracle-marketing-cloud-helps-simplify-data-driven-marketing MODERN MARKETING EXPERIENCE – LAS VEGAS – April 27, 2016 – Extending its commitment to help consumer marketers target, convert and retain their ideal customers, Oracle has introduced new innovations and integrations for the Oracle Marketing Cloud. The latest additions empower marketers to use differentiated audience data for targeting on their paid media, orchestrate cross-channel interactions and further optimise the customer experience.   Marketers can now improve the customer experience through a new direct integration between Oracle Maxymiser and Oracle Responsys applications. The integration enables marketers to orchestrate Oracle Maxymiser-delivered messaging on a website in conjunction with messaging in email, SMS, MMS, push messaging, in-app messaging and display advertising. In addition, Oracle Maxymiser is now fully integrated with the Oracle Data Management Platform. The integration empowers marketers to tap into first, second and third party data and use it for audience testing and optimization initiatives.   To help marketers connect the right audience data and deliver a more consistent customer experience, new integrations with the Oracle Data Cloud have been introduced to the Oracle Marketing Cloud’s Data Management Platform. By leveraging Oracle Data Cloud’s enhanced modeling solution, the first integration gives marketers the ability to model their online audiences based on critical offline data, such as in-store purchase transactions. The second integration gives customers access to Oracle Data Cloud's AddThis Audience Discovery tool, which helps marketers better understand and target their ideal audience with relevant paid media campaigns. The powerful data-driven marketing solution uses natural language processing to look at keywords on billions of web pages across the web. It transforms those keywords into audience data that is based on the online behaviors of two billion unique users traversing more than 15 million websites around the world.   The latest additions to the Oracle Marketing Cloud also reduce the complexity of data-driven marketing by delivering greater insight into how customer engagement drives revenue. By leveraging the speed and scale of Oracle Business Intelligence, Oracle Marketing Cloud now provides marketers with advanced data visualisation and investigation tools through an easy-to-use interface that delivers deep insights into performance across different channels. To further enhance usability, a new graphical audience segmentation feature allows B2C marketers to benefit from segmentation logic that is easier to visualise, test and reuse.   “Marketing has the opportunity to take the lead in driving a deeply personalised customer experience across all channels, touch points and interactions,” said Steve Krause, group vice president, Product Management, Oracle Marketing Cloud. “To help marketers capitalise on this opportunity, we have introduced a number of new integrations and innovations within the Oracle Marketing Cloud that help B2C marketers orchestrate and personalise the full customer experience. The latest additions include powerful data integrations that will help brands increase engagement and optimise marketing spend.”   About Oracle Oracle engineers hardware and software to work together in the cloud and in your data centre. For more information about Oracle (NYSE:ORCL), visit  Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. New Cloud Storage Options Enable Oracle DIVA Customers to Securely Store, Manage, and Retrieve Rich Media Assets 2016-04-20T22:57:01Z new-cloud-storage-options-enable-oracle-diva-customers-to-securely-store-manage-and-retrieve-rich-media-assets Redwood Shores, Calif., April 19, 2016 – Today at the National Association of Broadcasters (NAB) conference in Las Vegas, Oracle announced new cloud storage options that enable organisations with large volumes of rich media to store, manage, and retrieve content for one-seventh the cost of any other cloud archive service. By integrating Oracle DIVA, the industry-leading content storage management application, with Oracle Storage Cloud Service - Archive Storage, Oracle is enabling customers to take advantage of flexible and scalable cloud storage priced at one-tenth of a penny per gigabyte per month or $12,000 USD per petabyte per year. “Video storage is expected to quintuple over the next three years, driven in part by higher resolution digital formats,” said James Cates, senior vice president of engineering, Oracle. “Currently, 24 hours of video requires upward of 86 terabytes of storage and this trend will only increase. We saw the growing need for flexible, scalable, and secure storage, which is why we integrated two of our most powerful offerings. Now, media and entertainment companies can focus on producing excellent content, working with a solution that makes storing, managing, and retrieving rich media for both on-premise and in the cloud.” The integration of Oracle DIVA with Oracle Storage Cloud Service - Archive Storage also provides customers with an incremental cloud extension tier to on-premises archive solutions, such as Oracle’s StorageTek SL8500 and SL3000 tape libraries. The capability to tier video content from the cloud to on-premise environments brings cloud to the entire workflow of media lifecycle management and enables customers to leverage the bulk economics of the cloud while retaining the performance and usability of on-premises solutions that is critical for video.   To further support the storage and archiving demands of the world’s largest media organisations, Oracle has also updated Oracle DIVAnet, Oracle DIVArchive, and AXF Explorer, an open format for universal content transport, storage, and long-term preservation. Oracle DIVAnet 2.0: With the latest release of Oracle DIVAnet, media and entertainment organisations can securely share and back up rich media assets globally by connecting up to 10 Oracle DIVArchive systems through a single global namespace. Access control by site and by application is now enabled in DIVAnet 2.0 to provide additional security for valuable video assets. Oracle DIVArchive 7.4: Oracle’s top content storage management application now has incorporated Oracle Database 12c and has added support for Oracle Linux, further enhancing the benefits of running Oracle software on Oracle hardware. AXF Explorer: With the release of Oracle AXF Explorer, Oracle DIVA customers gain access to the SMPTE standard open format for sharing and managing content among disparate storage systems. Oracle DIVA solutions are powered by Oracle Database 12c and are designed to meet the unique needs of the world’s largest media companies. Today, 10 of the top 10 media companies run Oracle software, with organisations such as Major League Baseball moving more than 600 hours of live video content daily and seven petabytes of information annually using Oracle DIVArchive with Oracle’s StorageTek SL8500 modular library system and Oracle’s StorageTek T10000 tape drives.Additional Information ·       Oracle Storage Cloud Service - Archive Storage ·       Oracle DIVA ·       Oracle Cloud ·       Connect with Oracle Hardware on Facebook, TwitterAbout Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.      Oracle Announces New Oracle HCM Cloud Solutions to Help Further Drive HR Transformation 2016-04-10T23:21:21Z oracle-announces-new-oracle-hcm-cloud-solutions-to-help-further-drive-hr-transformation Redwood Shores, Calif. – April 6, 2016 – Today at Oracle HCM World <>  in Chicago, Oracle announced new additions to its Oracle Human Capital Management (HCM) Cloud <>  portfolio that help organisations drive HR transformation. Designed to enable HR departments to embrace modern best practices, the new offerings include a comprehensive self-service solution that helps HR and employees streamline issue resolution, a new work-life application that helps employees identify volunteer services in which to participate and updated corporate learning solutions that help support the demands of the digital workforce.  As organisations transition to the cloud to support their HR needs, they face the challenge of delivering high-quality services to their employees while also reducing operational costs. As a result, HR departments are under pressure to not only deploy smart and engaging technologies, but also drive efficiencies across both traditional and modern HR processes. In order to further help HR departments meet this demand and extend its commitment to driving HR transformation, Oracle has introduced Oracle HR Help Desk (HRHD) Cloud, as well as My Volunteering, a new addition to Oracle’s portfolio of work-life applications, and a series of enhancements to the Oracle Learning Cloud.  Natively developed within the Oracle HCM Cloud, Oracle HRHD Cloud leverages the same workflows, analytics, social capabilities and intuitive user interface to help employees quickly and easily gain the knowledge they require through superior self-service capabilities. To help HR professionals personalise the employee experience, Oracle HRHD Cloud provides a 360-degree view of the workforce and also includes advanced search capabilities. In addition, the new solution offers case management and escalation capabilities that help HR professionals resolve more complex issues. As a result, HRHD provides a key new capability to help HR deliver high quality services to employees at a low cost.      Oracle’s Work Life Applications <> go beyond traditional HR applications to help increase employee engagement by bringing process, innovation and the employee community together. In order to help meet employees’ philanthropic goals, My Volunteering enables employees to identify which volunteer projects their company supports and quickly enroll in those initiatives. In addition, through applications such as Career Development, Oracle HCM Cloud can help organisations suggest which volunteer projects would be a good fit based on their employees’ interests.  The Oracle Learning Cloud enables employees at all levels to learn contextually and socially regardless of their location. The latest enhancements to Oracle Learning Cloud build on this commitment through support for e-learning standards such as SCORM 1.2/2004 and new capabilities that enable learning content to be embedded into the context of business processes. Oracle Learning Cloud now also includes an Offline Mobile Learning application that enables employees to consume training content regardless of location or connectivity. “To attract and retain the best talent in today’s fiercely competitive global market, organisations increasingly need to offer the same types of digital experiences that employees have become accustomed to in the consumer world,” said Chris Leone, senior vice president, Oracle HCM Development. “With the latest additions to Oracle HCM Cloud, Oracle continues to help organisations drive digital transformation by creating highly effective and modern HR departments. As a result, Oracle HCM Cloud gives organisations the ability to drive positive business outcomes through their HR functions.”About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.comTrademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.