The PRWIRE Press Releases https:// 2005-04-28T15:06:00Z MP3.com.au reaps dollars from Apple iPod owner downloads 2005-04-28T15:06:00Z mp3-com-au-reaps-dollars-from-apple-ipod-owner-downloads 300% increase in downloads from destras MP3.com.au site Like a Mister Whippy van on a hot summers day, destra Corporation Limited (ASX:DES) has seen a 300 per cent annualised increase in downloads from the companys MP3.com.au website by Apple iPod users. In downloading free legal music, these iPod users are generating thousands of advertising dollars for Australias No 1 independent music website. destras CEO, Domenic Carosa said, Since marketing to Apple iPod owners that free legal music is available on our MP3.com.au website, the download rush has overwhelmed us. Our advertisers love it and the advertising revenue we generate goes straight to our bottom line. MP3.com.au has over 70,000 tracks from over 15,000 independent artists across the globe and over 200,000 registered users. These artists have willingly placed their music on the website free of charge for users to download. The MP3 format is compatible with the Apple iPod. During the last 12 months, we have had over 18 million downloads and streams from MP3.com.au, making it one of the most popular digital music sites in Australia, said Carosa. destra Music, another fully owned subsidiary of destra was the first company in Australia to launch a legal digital music service in December 2003. Today, destra Music has access to over 500,000 tracks from major record companies including EMI, SonyBMG, Warner and FMR, while digital music delivery is managed through retail partners such as Sanity.com.au, Harvey Norman, JB HI-FI.com.au, The ABC (the ABC Shop, triple j and ABC Classic FM) and Chaosmusic.com. The downloading of online music is now understood by the Australian market as it continues to grow. We are looking forward to the launch of the Apple iPod website in Australia as part of the growth of the overall marketplace, concluded Carosa. About destra Corporation Limited destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. destra entertainment offerings include destramusic.com facilitators of the online distribution of digital music using Digital Rights Management (DRM) technology; Musicpoint - a web-based service for radio stations providing immediate, secure and automated online distribution of new releases; MP3.com.au Australias number one digital music provider for independent and unsigned artists. destra Music was the first company in Australia to launch a legal digital music service in December 2003, offering music through its network of online retail partners. Today, destraMusic has access to over 500,000 tracks from major record companies including EMI, Sony and FMR, while digital music delivery is managed through retail partners such as Sanity.com.au, Harvey Norman, JB HI-FI.com.au, The ABC (the ABC Shop, triple j and ABC Classic FM) and Chaosmusic.com. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), destra Business, TPP Internet. Visit www.destra.com. Media enquiries Domenic Carosa, Chief Executive Officer, destra Corporation Limited, tel: +61 3 8415 9111 Dolores Diez, Corporate Communications, tel: +61 3 8415 9111/ 0417 330 881 email: dolores@destra.com. destra online music agreement heralds a new step in retailing for the Australian Broadcasting Corporation 2005-03-15T23:00:00Z destra-online-music-agreement-heralds-a-new-step-in-retailing-for-the-australian-broadcasting-corporation Australias No 1 Digital Rights Management (DRM) provider, destraMusic.com (wholly owned by destra Corporation: ASX:DES) has signed an agreement with the Australian Broadcasting Corporation (ABC) to provide online music for consumers to purchase and download at their convenience. destra's technical platform allows three of the ABC's most popular websites, the ABC Shop, triple j and ABC Classic FM, to feature the music download facility. Within each website is a custom-built Download Shop which showcases sound clips, track listings, ABC album art, links to programs, triple j music forums on the triple j site and new music from ABC Music and ABC Classics. Through these websites consumers are being offered a new and legal way of accessing music from their favourite ABC artists - a three step process to click their selection, play it, and then download for future use. The ABC manages product presentation and editorial control of all ABC content. destra provides the technical platform for product browsing, sampling, downloading and sales for the ABC's three music download shops. The music is in the Windows Media Architecture (WMA) format and has built in technology for consumers to copy the songs onto a CD three times, as well as to a portable media player. The technology is designed to prevent unauthorised use, offering record companies protection from copyright violation. &quot;Through this new facility customers can build and listen to their own play lists, then buy them to play at home, on the bus or wherever they choose,&quot; said Doug Walker, General Manager ABC Retail, for ABC Enterprises. &quot;This is a new way for audiences to engage with the ABC to access their choice of content to listen to again at their convenience. It's an innovative shopping service which is devised from the ground up to benefit our customers.&quot; destras CEO, Domenic Carosa, said, The ABC will be Australias first broadcaster to align an online digital music download store with their national radio and television programming. Listeners will potentially be able to purchase a song immediately upon hearing it on-air. The ABC's move will drive the popularity of legal music downloading in Australia. destraMusic.com was the first company in Australia to launch a legal digital music service in December 2003, offering music through its network of online retail partners. Today, destraMusic has access to over 500,000 tracks from major record companies including EMI, Sony and FMR, while digital music delivery is managed through retail partners such as Sanity.com.au, Harvey Norman, JB HI-FI.com.au and Chaosmusic.com.au About destra Corporation Limited destra Corporation (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. destra entertainment offerings include destraMusic.com facilitators of the online distribution of digital music using Digital Rights Management (DRM) technology; musicPoint - a web-based service for radio stations providing immediate, secure and automated online distribution of new releases; MP3.com.au Australias number one digital music provider for independent and unsigned artists. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), destra Business and TPP Internet. Visit www.destra.com. About ABC Enterprises ABC Enterprises is the commercial division of the Australian Broadcasting Corporation, Australias national broadcaster. Its profits are returned for the making of programs. ABC Retail is part of ABC Enterprises and responsible for the retail activities of 41 ABC Shops and 80 ABC Centres, offering a range of quality products and services which reflect the diversity of ABC programming. destra launches Australias most affordable SEO service for SME market 2005-03-07T18:31:00Z destra-launches-australias-most-affordable-seo-service-for-sme-market destra Corporation Limited (ASX:DES) (destra) through its subsidiary Yahoo! Web Hosting by OzHosting.com launched today its Searchability search engine optimisation - service. As Australia's second largest provider of virtual web hosting solutions, Yahoo! Web Hosting by OzHosting.com had been experiencing a rapidly growing demand from our customers and resellers for a search engine optimisation [SEO] tool they could use themselves, said Domenic Carosa, destra Corporation CEO. While awareness of the value of SEO has increased, so has the realisation that the fees sought by SEO consultants are prohibitively expensive to the average sized Australian business. Organisations specialising in SEO activities charge between $2,000 and $6,000 per month, something only the top end of town can afford, said Carosa. At $999 per year, our Searchability web-based service is at an unbeatable in price point. destra selected Web Evident, based in Utah, as its SEO solution provider. For over three years, Web Evident has researched and developed its ASP web-based SEO service which is achieving strong results in the USA after its launch in September 2004. The ROI-driven features of the service demonstrates a strong value proposition to the user. &quot;We're extremely pleased to have destra as our partner representing our services in both Australia and New Zealand,&quot; said Dane Robertson, Web Evidents CEO. &quot;destras small and medium-sized business customers now have a genuine tool to help them improve their visibility through natural search listings.&quot; Martin Cleland, CEO of magazineworld.com.au, has been piloting the web-based SEO service for a number of weeks. The company is totally dependent on online sales and on being found by prospective customers undertaking search engine searches for suppliers of a comprehensive range of magazines. Cleland agrees that SEO consultants are just not a cost that can be tolerated by the small business market. He commented, I cant believe how easy it is to use. I am literally guided in each of the various steps I need to take to ensure I optimise each webpage to the highest possible level and then I am assisted in submitting the pages to the various search engines and directories. The fact that I am even sent email reminders of what I still need to do and how to continuously keep my site optimised is amazing. The Searchability service is being offered directly to Web site owners as a one-year subscription for $999 AUD. destra will also offer a wholesale version of the service to resellers who may bundle the offering with personalised Web consulting services as is currently being done in the US market. For more information on Searchability go to www.ozhosting.com. About destra Corporation Limited destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), destra Business, TPP Internet. Visit www.destra.com. About Web Evident, LLC. Web Evident, LLC is a Utah-based developer of advanced services for search engine marketing. By providing ASP-based solutions, the company enables distribution partners to rapidly deploy SEO services for their existing base of customers, responding to a growing worldwide market. The company's Searchability EssentialsTM offering was released in October 2004 and is focused on improving visibility through organic search results. For more information, go to www.webevident.com Spokespersons: Domenic Carosa, Chief Executive Officer, destra Corporation Limited, tel: +61 3 8415 9111 Daniel Lynch, VP Business Development &amp; Channels, Web Evident, LLC, tel: + 203 459 4949. destra Busines launched and awarded PowerTel Partner of the Year 2005-02-23T16:15:00Z destra-busines-launched-and-awarded-powertel-partner-of-the-year destra Corporation Limited (ASX:DES) (destra) has announced the launch of destra Business, a company providing end-to-end managed services and business communications solutions. destra Business is the result of the merger of two destra Corporation divisions - Techex Communications and OzHosting.com Advanced. The announcement comes on the heels of destra Businesss communications arm being awarded the prestigious PowerTel Partner of the Year from a field of 160 communications service providers at last weeks yearly PowerTel Partner Forum held on the Gold Coast in the second week of February. This is the second time we have been awarded Partner of the Year in the PowerTel Partner programs four year history, said Chris Collinge, destra Business Director of Communications (formerly known as Techex Communications). Being the only organisation to win this award twice publicly recognises the dedication and sheer effort the staff put in daily to support and care for our growing customer base. The recent union of the two destra Corporation entities is part of the companys strategy to position it as a comprehensive end-to-end managed services provider of business communications solutions nationally. The breadth and depth of services and products include voice and data communications, enterprise and collocated hosting, full managed hosting services for all platforms, domain registration, wireless and broadband connectivity, network integration and data centre facilities. destra Business strategic partners comprise Sun Microsystems, Microsoft, Dell, Red Hat, Cisco and iBurst. Some of the companys customers include St Vincent de Paul, Ikea Australia, SAI Global and Southcorp. The range of services, coupled with the experienced Directors of destra Business [Chris Collinge is Director of the Communications arm and Anthony Banek is Director of the Enterprise Hosting arm], ensures the highest level of reliability, flexibility and customer service to all our customers, said Domenic Carosa, destra Corporation CEO. The upcoming announcement of new products and services by destra Business, to be released in the first quarter of 2005, is a key factor in destras forecasted growth and profitability. destra recently announced consolidated group revenues of $6.5M for the six-month period ending 31 December 2004 - up 67 per cent from the previous corresponding half. About destra Corporation Limited destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), destra Business, TPP Internet. Visit www.destra.com. destra technology enables Resource Christian Music to move into digital download era<BR> 2004-12-16T18:03:00Z destra-technology-enables-resource-christian-music-to-move-into-digital-download-era-br destra Corporation Limited (ASX:DES) (destra), a leading provider of internet business and consumer entertainment solutions, has signed an agreement with Resource Christian Music (RCM) to provide digitised online music through its website, www.resource.com.au. We launched the service today and expect to experience a strong demand for downloads in Christian music, said Dennis Prince, founder and Managing Director of Resource Christian Music. Prince states recent studies reveal that Evangelical and Pentecostal churches, which use a cross-section of congregational music in all services, are among the fastest growing churches (many with a growth rate in double figures over the past decade). Christian music is often misunderstood by the media. It is contemporary music with a strong message delivered in a variety of music styles. The younger set is increasingly embracing this music, Prince said. RCM distributes its own music CDs as well as the best songs from Australia and worldwide. The company supplies 200 retailers directly as well as consumers through its website. destras division destramusic.com has currently digitised over 500 of RCMs tracks. Music will be available through a host of online websites connected to destramusic.com (Sanity, Dick Smith Powerhouse and Chaosmusic,com to name a few). destra CEO, Domenic Carosa, said that the launch of the new service for accessing music is groundbreaking for this segment of the multibillion dollar music industry. .Few people realise that Christian and congregational music generates twice as many sales as Country and Western music, Carosa said. The songs are encoded in Windows Media Audio (WMA), a format, which has built-in technology allowing customers to not only copy purchased songs onto a CD multiple times, but also transfer to portable media players. Advanced technology also prevents the tracks from being transferred to pirated music websites. We see a real competitive edge in making digital downloads available to our customers. As mp3 players continue to come down in price, coupled with consumers understanding their responsibility and the availability of digitised music, we will have our entire infrastructure and processes in place to take advantage of download sales demand, said Prince. www.resource.com.au is providing our listeners with a safe, reliable and comprehensive source for all their digital Christian music needs today at $1.99 per track. Three years ago, RCM launched its website (www.resource.com.au), with a major conversion from catalogue to true e-commerce design two years later. Now RCM is able to offer digital music downloads, using an intuitive interface designed for the consumer. Prince is promoting the new music medium to the companys existing end-user customers via email, advertising and Simcast broadcasting alert messages which keep the recipient instantly updated with the latest news from Resource Music through alerts appearing on the desktop. About destra Corporation Limited destra Corporation (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), ozHostingAdvanced, TPP Internet, Techex Communications. destra Entertainments business interests include destraMusic, facilitators of digital music distribution, MP3.com.au, Australias leading digital download site for independent artists; MusicPoint, digital music distribution for radio stations; and Games-On-Demand technology. Visit www.destra.com. destra subsidiary, Techex, acquires Veritel customer base 2004-12-08T17:15:00Z destra-subsidiary-techex-acquires-veritel-customer-base Techex Communications, a communication services organisation with complete end-to-end managed services and a wholly owned division of destra Corporation Limited (ASX:DES) (destra) has acquired all of Veritel Australias broadband DSL customers. destras strategy to offer a one stop shop business communications solution was made more compelling with the acquisition of Techex in October. Techex delivers high quality broadband, wireless, voice, managed services, VPNs and related products to businesses, education and government departments nationally. Techex, along with other destra divisions, will undergo a rebrand in 2005, at the same time as the company launches new market initiatives. The Veritel purchase was made using operating cashflow and will bring an additional $500,000 in revenue to destra Corporation, adding immediate profitability to bottom line. The additional 350 business broadband customers strengthens the customer base and offers upsell opportunities for destras other business offerings which include shared hosting for SMEs, high end web hosting services for larger customers and comprehensive domain registration services. Domenic Carosa, destra Corporations CEO, said, Today, there are few companies that have the breadth of communications and online services we are taking to the market directly as well as through our family of resellers. Ivan Hurwitz, Veritel Australias Managing Director, said, &quot;With Veritel increasingly focusing on becoming a dominant supplier of wireless services, we felt that our DSL customers would benefit from the services offered by a company which has successfully been providing and supporting the broadband needs of business customers. Techex is a well respected, award winning Communications Service Provider whom we have known for some time. The fit was perfect.&quot; Chris Collinge, Managing Director, Techex , said, &quot;Veritels DSL customers want and expect a business grade communications and connectivity offering such as ours backed up with a support service second to none. As part of destra, a number of similar acquisitions will be made over the coming months. We are confident that these will be as successful as the Veritel transaction where we have seamlessly transitioned and integrated all customers within the Techex business environment.&quot; Techex was recently awarded Nextep Principal Partner status the highest level within Nexteps Priority Partners program. About Destra Corporation Limited Destra Corporation (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), ozHostingAdvanced, TPP Internet, Techex Communications. Visit www.destra.com. Issued by Rivers of Communication On behalf of destra Corporation Limited Media enquiries Domenic Carosa, Chief Executive Officer, destra Corporation Limited, tel: +61 3 8415 9111 Chris Collinge, Managing Director, Techex Communications (destra Corporation subsidiary), tel: 1300 881 112 Dolores Diez, Rivers of Communication, tel: +61 3 9572 4552 / 0417 330 881 email: dolores@riversofcom.com. TPP launches markets most attractively priced domain name registration 2004-11-16T18:16:00Z tpp-launches-markets-most-attractively-priced-domain-name-registration TPP Internet Australia (TPP) launched on 1 November what it claims is the industrys most attractively priced .com.au and .net.au domain name registrations for a two year licence. TPP specialises in domain name registrations and has Australias largest reseller community onselling its domain registrations to their customers. The hundreds of resellers using TPPs back office facilities to register domain names for their clients include ISPs, hosting services, web developers, system integrators and law and accounting firms specialising in intellectual property work. Peter Shilling, TPPs Managing Director, said, Without doubt, the $54.95 price tag for a .au domain is the best advertised price in the industry. This price reduction allows our reseller partners to offer additional value to their clients and to attract new customers, which ultimately delivers increased revenues for them. Shilling maintains that his companys advanced Online Management System is a clear differentiator for TPP in attracting and retaining resellers. We are constantly striving to offer the best reseller package available and we have recently introduced some new Online Management System innovations and functionality which will assist resellers even more with regard to the management of their domain names, concluded Shilling. About TPP Internet TPP Internet is an Australian based company specialising in the registration and management of domain names from Australia and around the world. Internationally accredited as a Domain Name Registrar, TPPs single focus is the registering and managing of domain names. TPPs Wholesale Domain Name Program is designed for organisations that register domain names on behalf of their clients who range from small business to large corporations. Selling through an expansive network of resellers, TPP offers the most efficient service and management of their domain names through its advanced online management tools. For more information, visit www.tppinternet.com.au. destra combined divisions offers increased value to resellers 2004-11-15T17:44:00Z destra-combined-divisions-offers-increased-value-to-resellers destra Corporation Limited (ASX:DES) (destra) is holding a road show at the end of November to introduce resellers of its various divisions to the unique opportunity of cross selling a comprehensive range of business communications services. destra Corporation has many avenues available to its channel partners to on sell services from its divisions to generate additional annuity revenue streams, said Domenic Carosa, destra Corporation Limited CEO. Combined, reseller numbers reach over 1,000. The road show is considered one of the biggest channel events for 2004. destras strategy to offer a one stop shop communications solution was made more compelling with the recent acquisition of Techex Communications which delivers high quality broadband, wireless, voice, managed services, VPNs and related products to businesses, education and government departments nationally. There are few resellers in Australia that can offer the breadth of communications and online services that they can take to the market as well as support at the highest customer service level, said Carosa. For example, this expanded range of products and services now gives an Ozhosting.com Priority One reseller the ability to grow their business by selling beyond their current shared hosting platform, to include communications services, comprehensive domain registration services and high end web hosting services for their larger customers. The four destra divisions each with its own reseller community - involved in the road show include: OzHosting.com Priority One shared web hosting services Techex Communications broadband internet, data and voice services OzHosting Advanced enterprise dedicated hosting and co-location TPP Internet domain registration services We are getting a very strong response to this event from our combined reseller community, said Carosa. By streamlining reseller contracts and terms and conditions, we have made it easy for the hundreds of resellers that are involved with our various divisions to make the most of these additional market offerings, concluded Carosa. The four divisions will also be attracting the attention of resellers with compelling special offers which they can take to their customer base immediately after each road show event. The breakfast road show will be held in: Brisbane, 23 November Sydney, 24 November Melbourne , 25 November For more details contact Emma Evans (1300 882221) or Mark Randall (1300 881112) or go to www.myrego.com/techex/ . About Destra Corporation Limited Destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. Destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions ozHosting.com Priority One, Yahoo Web Hosting (by ozHosting.com), ozHostingAdvanced, TPP Internet, Techex Communications. Visit www.destra.com. Destra acquires communication services provider Techex 2004-10-07T15:22:00Z destra-acquires-communication-services-provider-techex Destra Corporation Limited (ASX:DES) has announced the acquisition of communication services provider Techex Communications Pty Ltd (Techex). Techex predominantly provides business grade data communication services, a complementary business offering to Destras existing web hosting services. Destra acquires communication services provider Techex Page 3 of 3 The data communication services supplied by Techex are complementary to the hosting and domain registration services provided by Destra, allowing us to offer a one stop shop solution to our expanding client base, said Domenic Carosa, Destras CEO. This acquisition is an important step in Destras broader strategy to increase its total business solutions, breadth of product offering and growth in business customer numbers. Techex had revenues of around $4.5 million for FY04, with normalised EBIT profit of over $700,000. The purchase consideration includes a first tranche payment of $1.5 million composed of $1.2 million in Destra shares and $300,000 cash. Subsequent payments are to be made after a 12 month earn-out period. Voluntary escrow arrangements have been agreed by Techex shareholders. Destra is on target to generate profit for the current financial year and the Techex acquisition should bring additional profitability to the organisation. Destra recorded revenues of $9.1 million for the FY04. The majority of Techexs communication services is delivered to businesses and government agencies throughout Australia via its national reseller channel of 130 ISPs, system integrators and value added resellers. Both organisations are committed to their channel partnerships and the enhanced product range and geographic coverage will add value to these strong partnerships, added Carosa. Synergies between Destras enterprise web hosting division (OzHosting.com Advanced) and Techex offer cross selling opportunities. The deal enables each company to leverage its respective product offerings to its existing customer base in order to maximise revenue growth and profitability as well as delivering cost savings from economies of scale. Operational cost savings will result with the merger of the two offices as well as integration of some of the back office functions and sharing of bandwidth costs. Our union with Destra complements our market offering with best of breed hosting, server co-location and domain registration services, said Chris Collinge, Techex Managing Director. We will now be able to offer our customers a full range of services with a single point of contact and a single bill. In an increasingly complex business environment, we believe this is the future of service provision in Australia, and that Destra will be right at the forefront.&quot; Late September saw the company announce an agreement with Harvey Norman (ASX:HVN) to provide online music through the specialised website, www.musicandgames.com.au and a further agreement to enable People Telecoms residentially focused Swift broadband service division to allow customers to acquire and download music 24 hours a day via an interconnect agreement with Destra the service is branded Swiftmusic. About Destra Corporation Limited Destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. Destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions OzHosting.com, OzHostingAdvanced, TPP Internet, creditcheck.com.au For more information visit www.destra.com. About Techex Communications Pty Ltd Founded in 1996, Techex is a communication services organisation whose range of solutions encompasses broadband over DSL, fibre, wireless and ATM and supports high quality voice calls, VPN and internet access through a common connection. The companys complete end-to-end managed services include connection, router and firewall management and monitoring. Techex has consistently won awards for quality, service and innovation. The company was the first Request Broadband (now Powertel) Platinum partner award winner and is one of only a handful of Platinum partners. For more information, visit www.techex.com.au. Destra signs another major retailer - Harvey Norman 2004-10-01T19:50:00Z destra-signs-another-major-retailer-harvey-norman Destra Corporation Limited (ASX:DES), Australias No 1 Digital Rights Management (DRM) provider, has signed an agreement with Harvey Norman (ASX:HVN) to provide online music through the specialised website, www.musicandgames.com.au. Destras CEO, Mr. Domenic Carosa said, With the addition of Harvey Normans 157 store retail chain across Australia, we are continuing to focus on our click-n-mortar strategy maintaining Destra as Australias No 1 online music company. www.musicandgames.com.au will provide our customers with a safe and reliable source for all their digital music needs. With Harvey Normans continued expansion into the rapidly expanding portable digital media market, we believe this partnership will provide an excellent opportunity, now and in the future, for promoting this category within our stores, said Colin Wright, Product &amp; Marketing Manager for Harvey Norman Communications. Harvey Normans 157 retail stores across Australia are widely recognised for selling PCs, MP3 players and home entertainment equipment in addition to general household goods. DestraMusic.com (100% owned by Destra) was the first company in Australia to launch a legal digital music service in December 2003, offering music through its network of online retail partners. Today, DestraMusic has access to 500,000 tracks from the major record companies including BMG Australia, EMI Music, FMR, Warner and Sony Music Entertainment. Consumers are more comfortable embracing new technology when it is provided by a brand they trust and recognise. Our partnerships with retailers such as Harvey Norman help achieve this approach, Carosa added. The music is in the Windows Media Architecture (WMA) format and will have built-in technology for customers to copy the songs onto a CD three times, as well as to a portable media player. The technology ensures that the tracks are not able to be transferred to pirate websites. Earlier in the week, Destra signed an agreement to enable People Telecoms residentially focused Swift broadband service division to allow customers to acquire and download music 24 hours a day via an interconnect agreement with Destra. The service is branded Swiftmusic. We have built-in technology that gives the record companies protection from copyright violation, but will allow customers to make copies to their PC or CD for playing in their car or portable CD player, said Carosa. About Destra Corporation: Destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. Destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions OzHosting.com, OzHostingAdvanced, TPP Internet, creditcheck.com.au For more information visit www.destra.com. People Telecom and Destra commercial agreement delivers new content option to customers 2004-09-29T19:00:00Z people-telecom-and-destra-commercial-agreement-delivers-new-content-option-to-customers People Telecom (ASX:PEO) and Destra Limited (ASX:DES) have, today, signed an agreement to enable People Telecoms residentially focused Swift broadband service division to deliver a new content option to its customers. The new service, branded Swiftmusic, allows customers to acquire and download music 24 hours a day via an interconnect agreement with Destra. The music download can be made from any Destra music site (www.destramusic.com) which includes well known brands such as JBHIFI.com.au, Sanity.com.au, Chaosmusic.com and MP3.com.au. This is a first in our industry. Theres no doubt that its content that excites users, said Ryan OHare, People Telecoms CEO. We are introducing our thousands of customers to Swiftmusic by initially offering them Swiftmusic vouchers. These will entice customers to evaluate the new offering which we are confident will win them over. Destras CEO, Domenic Carosa, said, The incentive strategy is a unique approach to introduce People Telecoms Swift broadband customers to the ease, speed and cost effectiveness of downloading music from the net. Destra has set up a link between its own network and People Telecom that ensures music download traffic is not counted for monthly billing purposes. This guarantees that the downloads do not count as part of a customers monthly download quota. This announcement strengthens People Telecoms position in the content arena having announced earlier this year its gaming services and, more recently, launching its voice over internet service. Destras destramusic.com division is Australia's largest Digital Rights Management (DRM) provider. Its technology is delivered through established music retail partners. Destra continues to increase both the number of content providers via independent labels, and retail partners. About People Telecom: People Telecom (ASX:PEO) provides an extensive range of telecommunication products and services including voice (mobile and fixed), data (broadband and virtual private network) and voice over internet products. The organisation provides its customers with a one bill solution in delivering its full suite of products and services. People Telecom delivers these services to the consumer market via its branded products as Swiftdsl, Swiftmobile and Swiftvoice. For more information visit www.peopletelecom.com.au. About Destra Corporation: Destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. Destras strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property. SME and corporate enterprise offerings are delivered through the following divisions OzHosting.com, OzHostingAdvanced, TPP Internet, creditcheck.com.au For more information visit www.destra.com.