The PRWIRE Press Releases https:// 2006-03-21T20:26:00Z DOUBLECLICK INC. ANNOUNCES AGREEMENT TO ACQUIRE FALK ESOLUTIONS AG 2006-03-21T20:26:00Z doubleclick-inc-announces-agreement-to-acquire-falk-esolutions-ag DoubleClick Inc., a leading global provider of digital advertising technology and services for marketers, ad agencies and web publishers, today announced that it has agreed to acquire Falk eSolutions AG, a global provider of online advertising delivery and marketing management solutions, based in Germany. Clients of DoubleClick and Falk eSolutions will benefit from the combined management experience of both companies, the widespread local market presence in Europe, and DoubleClicks commitment to innovation in rich media, search and optimization the new drivers of digital advertising. The transaction is expected to close prior to March 31, 2006. Upon the closing of the acquisition, Thomas Falk, CEO of Falk, will assume the role of President of DoubleClick EMEA and report to Ben Regensburger, President of DoubleClick International, along with Kaylie Smith who will continue to head up DoubleClick Asia Pacific. By acquiring Falk, DoubleClick will add to its global presence and localisation capabilities with a global development team in St. Petersburg, Russia and additional European offices in Dsseldorf and Amsterdam. DoubleClick will then have sizeable engineering hubs in North America, Europe and Asia dedicated to developing innovative global products and services for local markets. This global presence will help to enhance local customer service, industry expertise and consulting coverage to benefit clients. Falk is a natural fit with DoubleClick because of its mutual commitment to product innovation, reliability and local customer service.Combined with DoubleClicks seasoned industry experience, scalability, and global presence, together we will be able to offer clients a powerful, feature-richsolutionwhich can enable themto increase ROIon their digital advertising investments, said Ben Regensburger, President of DoubleClick International. For example, the acquisition will accelerate DoubleClicks strategy of delivering an industry-standard platform for engaging consumers across digital channels, and strengthen our ongoing investment in search, optimization and rich media. DoubleClick International (EMEA & APAC regions) will almost double in headcount upon acquiring the business which will allow for continued investment into new products. The addition of Falks large service team will help deliver strong local customer service. The combined company will also have broad agency and publisher coverage in all key European markets. I am very excited that together we will be able to offer a powerful, feature-rich solution with strong local customer service. The acquisition will have a positive impact in Europe, where Falks strength in Germany and the Benelux markets complements DoubleClicks strength in the United Kingdom and France, said Thomas Falk, CEO of Falk. The established geographic footprint of DoubleClicks operations will give Falk an immediate scale it would otherwise take significant time to build. Falks corporate brand and AdSolution ad management platform is planned to be migrated over time, with DoubleClicks DART solution remaining the ad management platform of choice for the combined company. In doing so the best of AdSolution will be incorporated in future generations of the DART platform. Falk clients who transition over to DoubleClick will benefit from DoubleClicks industry leading search, optimisation and rich media capabilities. AdPepper, one of the largest Falk customers, is among the first to commit to migration following the closing. About DoubleClick DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Its focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the companys DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients. DoubleClick and Macromedia answer the call of advertisers in need of simplified rich media technology 2004-03-01T18:07:00Z doubleclick-and-macromedia-answer-the-call-of-advertisers-in-need-of-simplified-rich-media-technology DoubleClick Inc. (Nasdaq: DCLK), the leading provider of tools for advertisers, web publishers and direct marketers, and Macromedia (Nasdaq: MACR) today launched DART Motif, a joint rich media solution that simplifies the rich media advertising process and speeds up the delivery time of rich media ads. Although rich media usage grew in Q4 2003 to nearly 40 per cent of ads served through the DoubleClick network, and continues to produce strong conversion rates and post-impression activities, including sales; rich media has presented creation, trafficking and campaign reporting challenges. DART Motif meets these challenges, letting advertisers focus more on creative than the technical aspects of rich media execution. The integration of Macromedia Flash MX 2004 with DoubleClicks ad management solutions lets advertisers develop highly visual interactive content that delivers impactful experiences with increased ROI. Rich media advertising continues to grow within Australia thanks in part to increasing broadband usage. eMarketer reports that in 2004, Australian broadband usage should reach more than 13 per cent of total households. The Australian Competition & Consumer Commission reported in October 2003 that the demand for broadband among residential customers continued to surpass business customers through Q1 and Q2 2003. The growth of broadband penetration coupled with the ongoing challenge of developing truly impactful advertising requires smarter solutions both technically and creatively, said Kevin Walsh, media director of Australias premier interactive agency, NetX. Motif provides that solution by removing the hitherto restrictive files size limitations while providing a cost-effective, fully integrated system that dovetails seamlessly with our existing DoubleClick products. "DART Motif addresses the fundamental challenges of rich media execution," said Stephen Dolan, managing director Australia, DoubleClick. "With DART Motif, it is easier to create, deploy and report on almost all types of rich media, reducing the associated time and cost of getting these highly responsive advertisements active across multiple sites." Through the use of the Macromedia Motif Ad Kit, DART Motif enables complex creative authoring using integrated tools. DART Motif also provides templates for common ad formats. "DART Motif will streamline the process of creating and delivering rich media ads for our joint customers," said Peter OConnor, vice president, Asia-Pacific, Macromedia. "Macromedia Flash is already the proven, most effective way to communicate advertising information online. Integrating our authoring tool with DoubleClick DART infrastructure, provides a more efficient and productive solution for advertisers, agencies, and publishers." Ad Creation Through the Flash Ad Kit, a simple add-on to Macromedia Flash, designers can leverage the flexibility of the Flash authoring environment to create sophisticated online ads rich with sound, video and interactivity and then package them into standard rich media ad formats for easy delivery in DART Motif. Both the ad designer and trafficker can preview the ad in context on the target page, making on-the-fly changes before trafficking the ad to the site. Trafficking DART Motif reduces steps and resources in each stage of the trafficking process. The product converts the designer's calls into code that works with the ad serving platform, eliminating the need to know complex click tracking commands and scripting language. In addition, non-DART publishers can easily serve DART Motif ads on their site with the ability to pick up tags at a dedicated portal. Reporting DART Motif reports includes impressions and clicks, post-click and post-impression activities, unique users, and more. The centralised reporting function lets advertisers view, side-by-side, the results of rich media and non-rich media campaigns. About DoubleClick Inc. DoubleClick is the leading provider of solutions for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 19 offices around the world. About Macromedia Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences-on the Internet, on fixed media, on wireless, and on digital devices. DoubleClick releases DARTmail 4.0, enhancing its email management service 2003-10-22T16:13:00Z doubleclick-releases-dartmail-4-0-enhancing-its-email-management-service DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced the launch of DARTmail 4.0, an enhanced email platform that addresses the growing demands of marketers and publishers, provides customers with advanced reporting capabilities, and enhanced subscription management tools. DARTmail 4.0, which represents the most significant enhancements since the launch of the product, was enhanced with the specific needs of the marketer and publisher in mind. The product offers sophisticated and customisable reporting for both marketers and publishers and subscription management tools for publishers. Designed to give customers greater insight into their email initiatives, new reports within DARTmail 4.0 include customisable delivery and response reports from a wide area of metrics and data, automatic report capabilities and ad hoc reporting in multiple formats, response curve reporting and list and purchase reporting for publishers. DoubleClicks DARTmail product has allowed us to effectively use email to communicate with our customers, said Jessica, Marketing Manager, eBay Taiwan. We are looking forward to the new reporting functionality that DARTmail 4.0 will offer. This will allow us to create reports for our different email campaigns. DARTmail is part of DoubleClick's Marketer Solutions Division, which together with the Clickmailer and UnityMail email software platforms, provide email solutions to more than 300 marketers and publishers globally including eBay Taiwan, MTV Asia, Procter and Gamble, FedEx, Conde Nast, Sony Style and Primedia. Together with unparalleled service and support, strategic and professional services, and industry leading training and expertise, world-class technology is a cornerstone of DoubleClicks premium email service offering, said Ralf Hirt, Director of Asia Pacific, DoubleClick. The enhancements that we have made to DARTmail are important in maintaining our competitive edge in the email space and allows DoubleClicks customers unique access to a truly integrated marketing suite for managing multi-channel marketing campaigns. About DoubleClick Inc. DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.