The PRWIRE Press Releases https:// 2017-07-26T00:06:50Z Seagate Technology Reports Fiscal Fourth Quarter and Fiscal Year 2017 Financial Results 2017-07-26T00:06:50Z seagate-technology-reports-fiscal-fourth-quarter-and-fiscal-year-2017-financial-results CUPERTINO, CA – July 25, 2017 – Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the quarter and fiscal year ended June 30, 2017. For the fourth quarter, the Company reported revenue of $2.4 billion, gross margin of 27.7%, net income of $114 million and diluted earnings per share of $0.38. On a non-GAAP basis, which excludes the net impact of certain items, Seagate reported gross margin of 28.9%, net income of $192 million and diluted earnings per share of $0.65. During the fourth quarter, the Company generated $243 million in cash flow from operations and returned approximately $400 million to shareholders in the form of dividends and share repurchases. For the fiscal year ended June 30, 2017, the Company reported revenue of $10.8 billion, gross margin of 29.5%, net income of $772 million and diluted earnings per share of $2.58. On a non-GAAP basis, Seagate reported gross margin of 30.5%, net income of $1.2 billion and diluted earnings per share of $4.12. In fiscal year 2017, the Company generated approximately $1.9 billion in cash flow from operations and returned 53% of that to shareholders in cash dividends of $561 million and share repurchases of 12.1 million ordinary shares for $460 million. Seagate’s balance sheet remains healthy and during the fiscal year the Company successfully raised $1.25 billion in investment-grade debt and repurchased and redeemed approximately $316 million of outstanding debt. Cash and cash equivalents totaled approximately $2.5 billion at the end of the fiscal year. There were 292 million ordinary shares issued and outstanding as of the end of the fiscal year. “The results of our performance this fiscal year reflect improved year-over-year profitability of our storage product portfolio and business operations,” said Steve Luczo, Seagate’s chairman and chief executive officer. “Although the near-term dynamics of technology shifts present demand variations for the storage industry from time to time, we continue to see growing storage demand in the long-run driven by the proliferation of data growth from new technologies, emerging industries, and growing businesses. We believe we have the vision, products, technology and experience to ensure our long-term success and shareholder value.” For a detailed reconciliation of GAAP to non-GAAP results, see accompanying financial tables. Seagate has issued a Supplemental Financial Information document, which is available on Seagate’s Investors Relations website at Quarterly Cash Dividend The Board of Directors of the Company (the “Board”) has approved a quarterly cash dividend of $0.63 per share, which will be payable on October 4, 2017 to shareholders of record as of the close of business on September 20, 2017. The payment of any future quarterly dividends will be at the discretion of the Board and will be dependent upon Seagate’s financial position, results of operations, available cash, cash flow, capital requirements and other factors deemed relevant by the Board. Investor Communications Seagate management will hold a public webcast today at 6:00 a.m. Pacific Time that can be accessed on its Investor Relations website at During today’s webcast, the Company will provide an outlook for its first fiscal quarter of 2018, including key underlying assumptions. An archived audio webcast of this event will be available on Seagate’s Investors Relations website at shortly following the event conclusion. About Seagate To learn more about the Company’s products and services, visit and follow us on Twitter, Facebook, LinkedIn, Spiceworks, YouTube and subscribe to our blog. The contents of our website and social media channels are not a part of this release. For full financial results please visit Seagate's website Media Contact: Einsteinz Communications Pru Quinlan +61 2 8905 0995 Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended, including, in particular, statements about the Company’s plans, strategies and prospects, financial projections, estimates of industry growth, market demand, shifts in technology and dividend issuance plans for the fiscal quarter ending September 29, 2017 and beyond. These statements identify prospective information and may include words such as “expects,” “intends,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,” “should,” “may,” “will,” or the negative of these words, variations of these words and comparable terminology. These forward-looking statements are based on information available to the Company as of the date of this report and are based on management’s current views and assumptions. These forward-looking statements are conditioned upon and also involve a number of known and unknown risks, uncertainties, and other factors that could cause actual results, performance or events to differ materially from those anticipated by these forward-looking statements. Such risks, uncertainties, and other factors may be beyond the Company’s control and may pose a risk to the Company’s operating and financial condition. Such risks and uncertainties include, but are not limited to: items that may be identified during its financial statement closing process that cause adjustments to the estimates included in this report; the uncertainty in global economic conditions; the impact of the variable demand and adverse pricing environment for disk drives; the Company’s ability to successfully qualify, manufacture and sell its disk drive products in increasing volumes on a cost-effective basis and with acceptable quality; the impact of competitive product announcements; the Company’s ability to achieve projected cost savings in connection with restructuring plans; possible excess industry supply with respect to particular disk drive products; disruptions to its supply chain or production capabilities; unexpected advances in competing technologies or changes in market trends; the development and introduction of products based on new technologies and expansion into new data storage markets; the Company’s ability to comply with certain covenants in its credit facilities with respect to financial ratios and financial condition tests; currency fluctuations that may impact the Company’s margins and international sales; cyber-attacks or other data breaches that disrupt the Company’s operations or results in the dissemination of proprietary or confidential information and cause reputational harm; and fluctuations in interest rates. Information concerning risks, uncertainties and other factors that could cause results to differ materially from the expectations described in this press release is contained in the Company’s Annual Report on Form 10-K filed with the U.S. Securities and Exchange Commission on August 5, 2016, the “Risk Factors” section of which is incorporated into this press release by reference, and other documents filed with or furnished to the Securities and Exchange Commission. These forward-looking statements should not be relied upon as representing the Company’s views as of any subsequent date and the Company undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made. The inclusion of Seagate’s website address in this press release is intended to be an inactive textual reference only and not an active hyperlink. The information contained in, or that can be accessed through, Seagate’s website and social media channels are not part of this press release. Use of non-GAAP financial information The Company uses non-GAAP measures of adjusted revenue, gross margin, net income, diluted earnings per share and operating expenses which are adjusted from results based on GAAP to exclude certain expenses, gains and losses. These non-GAAP financial measures may be provided to enhance the user’s overall understanding of the Company’s current financial performance and its prospects for the future. Specifically, the Company believes non-GAAP results provide useful information to both management and investors as these non-GAAP results exclude certain expenses, gains and losses that it believes are not indicative of its core operating results and because it is similar to the approach used in connection with the financial models and estimates published by financial analysts who follow the Company. These non-GAAP results are some of the primary measurements management uses to assess the Company’s performance, allocate resources and plan for future periods. Reported non-GAAP results should only be considered as supplemental to results prepared in accordance with GAAP, and not considered as a substitute for, or superior to, GAAP results. These non-GAAP measures may differ from the non-GAAP measures reported by other companies in its industry. MNF Group – Strong Organic Performance 2017-02-14T02:05:38Z mnf-group-strong-organic-performance Sydney – 14 February 2017 -The Board of Australian communications specialist MNF Group (ASX:MNF) is very pleased to report strong organic growth for the six months ended 31 December 2016. Earnings before interest, tax, depreciation and amortisation (EBITDA) increased by 22% to $10.0 million, with net profit after tax (NPAT) increasing by 21% to $4.9 million, compared with the same period a year earlier. Revenue for the half increased organically by 9% to $91.4 million. The large increase in net profit for the period versus the prior corresponding period are attributable to solid organic growth in all three operating segments: Domestic Retail, Domestic Wholesale and Global Wholesale: The Domestic Retail segment benefitted strongly from recent success in the Government segment, with gross margin up 12% on prior year; this segment is expected to continue to perform strongly with the recent announcement that MNF has been selected for the Victorian Government TPAMS panel. The Domestic Wholesale segment continues its strong organic growth due to the monotonic increase in its recurring revenue streams; this segment is also expected to continue this momentum as well as adding additional revenue streams in the form of the Telstra Wholesale MVNO agreement which was announced in December 2016. The Global Wholesale segment contributed strong growth during the period, and is expected to continue to perform well with the addition of its new PoP in Hong Kong launched only in December 2016. Business Outlook and Guidance: The directors believe the business is currently on track to meet our previously stated organic forecast. Subsequent to the half year end, MNF announced the acquisition of Conference Call International (CCI). The combined business will produce an upgraded 2017 forecast with EBITDA and NPAT of $23.7m and $11.6m respectively, and a revised EPS forecast to 16.7cps after capital raising dilution. With a discerning and conservative approach, the Board of MNF Group will continue to actively search for further acquisition opportunities; whilst we remain totally committed to driving growth and performance within the business. The criteria being sought after are: customer bases which can be migrated to the company’s network giving a high return on investment, or intellectual property and network assets which can be integrated into the company’s existing eco-system to provide additional growth opportunities, or additional capabilities which complement the company’s stated strategies. The MNF Group board remains very confident that the company will achieve strong organic growth in the coming year and well into the future.Investor Teleconference: There will be a teleconference and results presentation held on Tuesday 14 February at 4:00 pm AEDT. For details please check A recorded version of this presentation will be made available for later viewing at the same web address./ENDSFor further information please contact: Sue Ralston Einsteinz Communications T: (02) 8905 0995 E:  About MNF Group Limited MNF Group Limited (ASX: MNF) is one of Asia-Pacific’s fastest growing technology companies. Listed on the ASX since 2006, it is now capitalised at around $300M, and twice winner of the Forbes Asia-Pacific “Best under a Billion” award. Headquartered in Sydney, Australia, the company has over 250 people located across Asia-Pacific, Europe and North America. MNF develops and operates a global communications network and software suite enabling some of the world’s leading innovators to deliver new-generation communications solutions. As the world moves to IP, MNF Group is building the brands, services, network and technology to lead the way. For further information about MNF Group Limited please visit:     HID Global launches a new era of security and convenience in ANZ with HID Mobile Access for opening doors with smartphones 2015-03-19T23:52:50Z hid-global-launches-a-new-era-of-security-and-convenience-in-anz-with-hid-mobile-access-for-opening-doors-with-smartphones SYDNEY, Australia – 20 March 2015 – HID Global®, a worldwide leader in secure identity solutions, today announced the Australian and New Zealand launch of its HID Mobile Access solution that delivers a more secure and convenient way to open doors and gates while introducing a simple secure identity management process. The solution makes use of increasingly popular BYOD mobility environments, using Bluetooth Smart and NFC-enabled smartphones and other mobile devices as an alternative to keys and smart cards. HID Mobile Access also makes it possible for users to unlock doors and open gates from a distance using the company’s patented “Twist and Go” gesture technology.   The solution enables the use of digital credentials on NFC enabled smartphones to open doors and significantly improves security while enhancing the user experience by making it easier to deploy and manage keys, as the digital key can be downloaded remotely in real time.  HID Global has also created a unique and user friendly HID Secure Identity Service™ portal. The portal is designed for administrators to conveniently and efficiently manage the portal by simply sending users an invitation to download and register an HID Mobile Access App directly to their Bluetooth- or NFC-enabled phones, so that Mobile IDs can be immediately issued, provisioned or revoked over the air.   Vodafone NZ is the first ANZ customer for HID Mobile Access, having successfully completed an extensive pilot of the technology at its Auckland head office.   It will now fully deploy the HID Mobile Access solution for all its employees in early April, using HID Global’s Mobile IDs, HID Mobile Apps, mobile enabled iCLASS SE® readers and the HID Secure Identity Services portal.   Vodafone NZ is also planning to use the technology for its contractors who may require occasional access to remote site, to provision and revoke access without the need to issue or collect swipe cards. “One of the key success measures for Vodafone NZ was the ease of issuing, managing and revoking Mobile ID’s,” said Steve Katanas, Director of Sales at HID Global. “The HID Secure Identity Services portal ensures that the process of provisioning Mobile IDs to staff is fast, convenient and secure.” HID Mobile Access is used with mobile-enabled iCLASS SE and or multiCLASS SE® readers, and includes Mobile IDs, HID Mobile Access Apps and access to the HID Secure Identity Services™ portal for managing users and issuing or revoking Mobile IDs.  The mobile-enabled readers are also interoperable with 125 kHz HID Prox and high-frequency technologies including iCLASS Seos, iCLASS SE, standard iCLASS®, MIFARE®, and MIFARE® DESFire® EV1, which optimizes flexibility for using both cards and mobile devices.  The HID Mobile Access solution is powered by Seos technology, which turns smartphones and other mobile devices into trusted credentials.  Seos technology also preserves privacy by enabling Mobile IDs to be issued, delivered and revoked with end-to-end encryption as part of a unique transaction that protects personal identification data.  With Seos technology at the core of HID Mobile Access, the solution makes it possible to use smartphones and other smart devices for future applications such as PC login, time and attendance, biometrics, EV charging in a unified secure identity system. /EndsAbout HID Global HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit  Media Contacts Pru Quinlan or Carlotta Vittori Einsteinz Communications +61 2 8905 or DDNS Group Ramps Up New Information Brokers Business on Brocade Network 2015-02-10T17:30:53Z ddns-group-ramps-up-new-information-brokers-business-on-brocade-network MELBOURNE, Australia; February 10, 2015 –Long-established Internet services group Discount Domain Names Service Pty (DDNS) is embarking on a new phase of expansion, leveraging the latest data center switches from Brocade. The privately held company, founded in 1998, plans to launch a range of online background check services to complement its existing portfolio of Internet registrar, hosting, site development, and business-to-business marketing services. While planning for Information Brokers, the DDNS Group’s new business intelligence portal, concerns arose about the impact of potentially much higher traffic demand on the existing DDNS data center switching infrastructure. DDNS operates a Xen-based virtualized server environment with iSCSI storage, which impacted network performance. “We had 10 Gig Ethernet switches in place but were experiencing packet loss across the network, which was causing storage timeouts. After discussions with MYCOM, we made the decision to investigate the migration to a high-performance, low-latency platform,” said DDNS Group CEO Rod Keys. “We looked at what the major vendors had to offer, but only Brocade and its partner MYCOM would let us do a proof-of-concept and stress test their solution over a 30-day period. As a business that operates on a model of service before price, that’s something we really appreciated.” The switching solution deployed at the DDNS Group’s new data center location comprises Brocade® VDX® 6740 switches that form a highly resilient and automated Ethernet fabric using Brocade VCS® Fabric technology. All 10 Gigabit Ethernet (GbE) switch ports operate at wire speed and deliver very low-latency performance across the fabric, completely eliminating the previous packet loss and storage delay issues. “We are extremely happy with the Brocade solution and can now look forward to fast growth for our business divisions without having to concern ourselves with switching issues in the future. If we need more server ports, we can simply add another switch to the fabric and get a linear increase in performance, so we have future-proofed our network thanks to Brocade,” said Keys. Following a production environment review of the Brocade VDX 6740 switches, DDNS Group went on to test a pair of switches in Logical Chassis mode before final deployment. Keys said they were also very impressed with the comprehensive documentation and technical support DDNS Group received. “The Brocade VDX switches are deployed at the heart of some extremely large and demanding data center environments, but they are just as appropriate for mid-scale operations,” said Gary Denman, Senior Director Australia and New Zealand for Brocade. “They’re great for companies such as DDNS that want to focus on servicing customers not worrying about their network. Brocade VDX switches are very much ‘set-and-forget’ devices. They just work with minimal human intervention and they deliver non-stop networking at wire speed to support modern, highly virtualized environments.” About BrocadeBrocade (NASDAQ: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. ( © 2015 Brocade Communications Systems, Inc. All Rights Reserved ADX, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, The Effortless Network, VCS, VDX, Vplane, and Vyatta are registered trademarks, and Fabric Vision and vADX are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others. Media contact:Cathryn van der Walt or Pru QuinlanEinsteinz Communications+61 (0)402 327 633 | +61 (2) 8905 | Sakura Sky launches media and entertainment incubator 2014-12-14T23:30:00Z sakura-sky-launches-media-and-entertainment-incubator 15th December 2014 - Sydney, Australia:  Sakura Sky Media Pty Ltd announced today the opening of its first Lab for innovation, technology and entrepreneurship with the goal of spurring ventures in the media and entertainment sectors. The Sakura Innovation Lab will open in Sydney Australia during December 2014 and plans are underway to expand into regional Australia.   According to Andrew Stevens, CTO of Sakura Sky Media, Australia is seriously lacking a media and entertainment focused facility that enables Australian-based organisations to take their technology to the world.     “We hope to fill this gap.  By grouping similar, complimentary business together, the Lab will provide outstanding opportunities for networking, growth and development for participants.  Our Innovation Lab will aim to create new businesses through a mix of co-working spaces, funding assistance, technical services, mentoring, feedback and support. It will foster commercially-sustainable activities and encourage deep interactions among both aspiring and experienced entrepreneurs across the Australian landscape,” said Stevens.   Sakura Sky will fund and develop the Lab using its experience gained working with clients including Fairfax Media, Sony Music Australia and, Val Morgan.                           “We hope this Lab will make a real difference to Australian Research and Development efforts.  We want our participants to sStand out, and our goal is to drive innovation by connecting entrepreneurial innovators nationally and internationally, in an interdisciplinary approach to create viable businesses,” said Stevens.   Applications for a limited number of openings will begin in January 2015. Please for further details.  About Sakura Sky Sakura Sky Media Pty Ltd is an enterprise technology consultancy with deep experience across mobile, publishing, ecommerce and video management systems. Leveraging its many products and media industry experience, Sakura helps clients deliver technology strategy and solutions, enabling them to achieve their business goals. Sakura Sky’s customers include Sony Music Australia, Fairfax Media and many more. It is headquartered in Sydney Australia and was founded in 2011,  For more information contact Andrew Stevens CTO, Sakura Sky T: (02) 8338 8168 Turnbull Acknowledges Sub-Partners Vision to Radically Change Connectivity and Continued Investment: APX-Central Launches 2014-05-27T01:50:26Z turnbull-acknowledges-sub-partners-vision-to-radically-change-connectivity-and-continued-investment-apx-central-launches BRISBANE – May 27 2014 – SubPartners Pty Ltd (SubPartners) is pleased to announce APX-Central connecting Perth to Sydney, complimenting the APX-West build from Singapore to Perth. APX-Central will be a subsea cable, independent of all existing trans-Australia routes. It will offer true diversity and security, as well as connectivity into poorly served states such as Tasmania with future options for South Australia. Together, the two systems provide a Singapore-Sydney solution that meets the requirements of our customers. Through the support of Foundation Customers on both APX-West and APX-Central, SubPartners is now rapidly progressing APX-Central concurrently with the existing APX-West system with the supplier, TE SubCom.  A spokesman for one of the Foundation Customers said, “The current environment inhibits foreign investment because a truly competitive landscape did not exist. APX-Central combined with APX-West supports our future network requirements and makes us rethink what our Australian growth plans will be in the near term." The Minister for Communications, The Honorable Malcolm Turnbull MP commented on the impact of the APX-West & APX-Central cable systems. “SubPartners’ vision to radically change connectivity in and out of Australia, whilst simultaneously providing a much-needed investment in the Domestic Interstate market, is a very exciting development...” CEO & Co-Founder of SubPartners Bevan Slattery stated that,  “APX-Central provides a unique opportunity to solve some of the biggest barriers to global content in Australia. By providing a submarine path connecting Singapore to Sydney, APX-Central will allow greater strategic use of Australia in global networks. We’re really excited with what APX-West and APX-Central offers our current and future customers and are truly humbled by the support shown from our Foundation Customers to bring this to a reality.“  About APX-West APX-West is a four fibre-pair system using the latest state of the art ultra-long haul design delivering much needed capability and resiliency to the region. It will connect Perth, Australia to Changi North, Singapore with planned branches to Jakarta, Indonesia and Christmas Island. The system is approximately 4,700km long and has an initial design capacity of up to 32Tbp/s. It is expected to be Ready for Service (RFS) Q2 2016.About APX-Central APX-Central is a four fibre-pair system utilising complimentary technology to APX-West bringing diversity to trans-Australia connectivity. It will connect Perth to Sydney with planned branches to Adelaide, Melbourne and Hobart. The system is approximately 5,300km long and has an initial design capacity of up to 32Tbp/s. It is expected to be Ready for Service (RFS) Q2 2016.About SubPartners SubPartners is a dynamic company committed to delivering significant telecommunications infrastructure projects through an innovative model of trusted relationships and partnerships. Founded by some of the industry’s most experienced and trusted telecommunications entrepreneurs, SubPartners has the relationships, experience and access to funding necessary to take major telecommunications infrastructure projects from concept to reality. For more information visit www.subpartners.netFor further enquiries, please contact:                                                                                    Cathryn van der WaltEinsteinz Communications Tel: +61 2 8905 Appoints Timothy R. Morse as Chief Financial Officer 2013-01-09T00:27:00Z adap-tv-appoints-timothy-r-morse-as-chief-financial-officer Appoints Timothy R. Morse as Chief Financial Officer Former Yahoo! Executive to Help Manage Explosive Growth Sydney. – Jan. 9, 2013 --, the global leader in programmatic video advertising, announced the appointment of Timothy R. Morse to the newly created position of Chief Financial Officer. Morse joins from Yahoo!, where he held the Executive Vice President and Chief Financial Officer positions from June 2009 to October 2012. Morse was responsible for all aspects of finance, investor relations, facilities, procurement and mergers & acquisitions. In addition, he served as the company’s Interim Chief Executive Officer from September 2011 to January 2012. Prior to Yahoo!, Morse was the CFO of Altera Corporation (ALTR) and GE Plastics, a unit of General Electric. During his 15-year tenure at General Electric, Morse held a variety of positions at GE Plastics, GE Appliances and GE Capital in North America, Europe and Asia. As CFO of, Morse will be globally responsible for finance, M&A and human resources. Morse will work with the company’s senior management team to prepare the corporate and financial infrastructure for the next stage of the company’s growth. In line with the international expansion of the online video advertising marketplace, has experienced consistent, robust growth since its inception in 2007. “ is a true market leader and is uniquely positioned at the nexus of video advertising’s most powerful trends – the merging of traditional TV with digital and the rise of programmatic advertising technology,” Morse explained. “No other company has wired more of the world’s largest agencies, brands and publishers together on a unified platform than I share their vision for the years ahead and look forward to helping further its impact on the industry.” To date, has experienced record growth. In 2012, it was named by Inc. Magazine as the fastest-growing video advertising company in the US in “Inc 500,” its annual ranking of private companies. added more than 200 new customers in 2012, including some of the world’s most recognisable agencies and publishers, such as VEVO and Horizon Media. This key executive addition is consistent with aggressive team expansion at all levels, as the company grew its staff 200 percent last year to over 150 employees in North America, Europe and Australia. “Tim’s depth of knowledge and proven success will be invaluable as we develop the infrastructure that will carry forward,” said CEO and co-founder Amir Ashkenazi. “We’re honored that a vast majority of the world’s largest brands have partnered with to make their video advertising business more effective and efficient. Our industry leadership position is a credit to our innovative approach, superior technology and the passion of our employees.” "Because's proven technology platform drives measurable results for its partners, the company has experienced massive growth. In fact, one in every nine video ads is now being traded on the Platform," said board member and investor, Byron Deeter from Bessemer Venture Partners. "Tim Morse, a seasoned executive with a reputation for combining great strategy with structure, is an excellent addition to the already strong leadership team at" About is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video, is transforming the way video advertising is bought and sold. Named by Inc. Magazine as the nation’s fastest-growing video advertising company in its “Inc 500” 2012 annual ranking on private companies, also earned “Fastest-Growing Private Company in Silicon Valley” honors by the editors of the Silicon Valley/ San Jose Business Journal. Headquartered in San Mateo, Calif., has offices in New York, Los Angeles, Chicago, London and Sydney. is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit and follow on Twitter @Adaptv. For media information contact: Dana Dobbie or Pru Quinlan Einsteinz Communications – for Tel: + 61 (0)2 8905 0995 Mobile:+ 61 (0) 416 072 625 Email: or Einsteinz Communications Selected by NetSuite to Meet the Company’s ANZ PR Needs 2011-10-09T23:26:43Z einsteinz-communications-selected-by-netsuite-to-meet-the-company-s-anz-pr-needs Sydney, 10th October 2011 – Einsteinz Communications has been selected by NetSuite Inc., the industry’s leading provider of cloud-based financials / ERP software suites, to manage its public relations and social media programs in Australia and New Zealand, following a competitive pitch process. NetSuite enables companies to manage core business processes with a single fully integrated system which includes ERP/financials, professional services automation, CRM, and Ecommerce. Effective immediately, Einsteinz will focus on building NetSuite’s competitive profile in the region as the number one cloud ERP and financial software suite.According to Einsteinz Communication’s managing director Pru Quinlan, working with NetSuite is a fantastic opportunity for the team. “NetSuite is globally renowned for its business management software suites in the cloud. We will focus on increasing its profile with mid-sized and enterprise businesses, as it continues to expand its cloud solutions in Australia and New Zealand.”NetSuite’s marketing manager Dawn D’Cotta, commented that Einsteinz Communications’ experienced team of high level strategic consultants are well suited to meet its communications objectives.“We have been working hard to develop a good profile in Australia, but it was time for us to step up our public relations program to aggressively grow the NetSuite brand. Einsteinz Communications definitely has the experience and skill-set to help us achieve our goals.”The Einsteinz team will be led by Felicity Ryan and supported by Emma Keen and Corinne Cowlishaw, with Pru Quinlan providing top line strategic guidance./EndsAbout NetSuite NetSuite Inc. is the industry's leading provider of cloud-based financials/ERP software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Professional Services Automation (PSA), Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information. For more information about NetSuite Inc., please visit: Einsteinz Communications Einsteinz Communications is an award winning marketing communications consultancy delivering strategic business and consumer communications to assist companies to achieve their corporate and commercial objectives. Established in 2001, Einsteinz Communications has built a very strong reputation for excellence, providing consulting services to both Australian and global organisations. Clients include Primus Australia, Brocade, Dimension Data, Seagate Technology, Communications Alliance, IAB Australia, AD2ONE and Millward Brown. Visit for more information. For more information: Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: Reveal Your Hidden Talents and Secret Lives in Seagate 2007-10-18T18:00:00Z reveal-your-hidden-talents-and-secret-lives-in-seagate-s-precious-memories-competition-for-journalists MEDIA ALERT AND INVITATION 19th October 2007 Reveal Your Hidden Talents and Secret Lives in Seagate’s Precious Memories Competition for Journalists Are you harbouring artistic talent? Seagate is calling for Australian journalists to step out from behind the comfort of the written word, the microphone or camera and enter its Precious Memories Competition, which opens today at . You can enter in one of three categories - photo, video or a digital design. All work will be exhibited online at the Seagate Precious Memories Gallery where friends, family and the public will be able to vote for their favourite entry. The winners, who will be decided by popular vote, will be showcased at Seagate’s Media Christmas Party to be held in Sydney on Thursday 29th November. The Precious Memories Competition category winners will each receive a 1TB Maxtor OneTouch 4 Plus external drive valued at $599, with runners up snaring a Maxtor OneTouch 4 Mini drive valued at $179. The competition is open now and accepting entries. Voting opens on 5th November, so we encourage you to start getting creative straight away and load your entry to our Gallery – the sooner your work is loaded the more chances you’ll have. Put your creative side on display for your chance to win! Ends. For more details please contact: Pru Quinlan or Virginia Brown Einsteinz Communications Tel: (02) 8905 05995 or The real challenge for PR and Marketing 2005-10-19T20:21:00Z the-real-challenge-for-pr-and-marketing I read with interest the article last week about Recognitions acquisition of Outsource. It was a great article and I have to say that I agree whole heartedly with Adam Benson on most of the points. Close to three years ago my company, Einsteinz Communications started to shift from PR to integrated marketing and its good to see were being joined by others. Im inclined to believe that any PR company that hasnt already engaged at some level with clients on delivering integrated marketing communications is well and truly on the back foot. However Id like to put forward a different perspective on what it takes to make it all work. When Einsteinz first started offering integrated marketing communications it was an attractive additional service for clients. Now however its become a vital component of our service offering. In fact we operate as a totally outsourced marketing manager for several of our clients and for another we are an active member of the marketing team effectively the arms and legs and local eyes for the marketing director who is based in Asia. It is a very stimulating, challenging and enjoyable side to our business and the successes of the last few years for our clients are proof that it a very effective service. How do we make it all work? Well not by building a large agency or acquiring one (though neither is necessarily a bad option). I spoke some years ago with Media Connect about my decision to adopt a virtual team approach when I launched my PR company. I wasnt breaking new ground with that approach and there are still others doing the same thing but I dedicated a lot of time to building the team that makes the model work and as Ive shifted our focus from PR to integrated marketing Ive stayed true to my word. To my delight this virtual team approach has enabled our company to achieve measurable results that exceeded both my own expectations and most importantly - those of my clients. Granted my team is a fairly firm set of favoured senior and dynamic contractors and indeed Ive just added an ex marketing director to the Einsteinz team but we flex according to the needs of particular clients and that is what delivers us an advantage. I can access a team that includes designers, internet architects, media buyers, event coordinators, web developers, telemarketers, copywriters and marketers as needed. Its a team that I have nurtured and developed over the last four years and who I know I can rely on to deliver on time and on budget to even the most demanding brief. Einsteinz has effectively built a big company but on a low cost base which means clients can access the skill sets they require without having to worry about high overheads which often arrive with larger agencies. Open a copy of MIS, ARN or CIO this week and youll see some of our work in print (yes Phil Ive been paying attention to your editorial and buying ad space!), at Fairfax or BandT youll see our online advertising work and if you receive AFR Boss weekly newsletter this week youve also seen another of our campaigns. So are Adam Benson and Mike Howorth right about their comments on the market changes? Absolutely yes - they are spot on. However I believe that while the continued growth in the marketing side of our business speaks volumes about the importance of shifting from PR to integrated marketing it is also due to the effectiveness of our virtual team approach. Which brings me to a curve ball Id like to throw out for consideration one that Ive not seen in the discussions to date: How do traditionally structured marketing and PR agencies plan to staff up to meet demand? Look around you - the number of senior marketing and PR managers and even journalists who are shifting towards the nirvana of a freelance life/work balance are increasing dramatically. According to many of my peers in larger agencies its already a challenge retaining senior staff members harbouring dreams of the freelance life and its even harder to find replacements for them when they leave. So if were agreed that the way forward for PR agencies is integrated marketing rather than pure play PR then Id suggest that the next major issue is just how agencies plan to retain staff and build the teams with the necessary experience to deliver results. Because when it comes to truly successful integrated marketing theres no substitute for experience. Existing agencies that currently rely on the pyramid staffing model (with a few senior consultants at the top and lots of juniors underneath) are facing a very rough road ahead and in my opinion they just wont make it in the long term. Why? Quite simply - marketing campaigns are 100% measurable - theres no bluffing the results and generally speaking a team staffed predominantly by inexperienced juniors who may have hearts of gold and an awesome willingness to please, just wont be enough to deliver the measurable results demanded by clients. Senior consultants are the key to success. And yes I can hear you cry out from here we need to invest in and train the consultants of the future. I agree but the outsourced marketing model demands a weighting towards experienced and senior consultants theres no escaping that fact. Its a challenging topic and one that is worthy of more discussion. We all have a vested interest in our respective business models and there is no doubt each has benefits to offer clients. I believe (of course) that the Einsteinz Communications virtual team approach addresses the issues quite well but Id be very interested to hear what others have to say on the topic.