The PRWIRE Press Releases https:// 2016-11-11T05:38:04Z Three Multi-Million-Dollar Fitness Clubs Open in Brisbane 2016-11-11T05:38:04Z three-multi-million-dollar-fitness-clubs-open-in-brisbane Brisbane, QLD: Queensland Gym Giant GO Health Clubs have developed three multi-million-dollar Superclubs in Brisbane, spending over $7 million dollars in club upgrades and equipment over the last twelve months. The newest Superclub in Rothwell recently completed renovations totalling $3 Million Dollars. The facility also added two new brands under its umbrella, activating its Superclub status. The new Superclubs in Brisbane house three fitness brands; GO Health Clubs, Yogabox and Arena Fitness MMA. The Superclubs are in the Brisbane suburbs of Carindale, Rothwell and Springwood. Through member feedback, GO Health Clubs found that many members held multiple memberships to other brands, specialising in boutique training like yoga, HIIT and MMA. Some of these additional memberships were adding up at $80 to $120 per week. These findings prompted the GO Group to introduce a $35 Superclub Membership that gives members access to traditional gym facilities and group fitness classes, as well as coach-led MMA HIIT training and Hot Yoga classes. GO Health Clubs have more than 25,000 current members, with many already taking advantage of the Superclub Membership. Since the upgrade to Superclub status new membership sales have increased by 15% and the average yield of new members has increased by 40%. The most successful Superclub conversion to date was the $3.5 Million Dollar upgrade to GO Health Clubs Springwood. The club was handed to the landlord by a National big box operator and GO took it over with just over 700 members. In approximately 12 months, the Superclub has grown to 4,700 members. The GO group expects it to become Queensland’s biggest club by the end of 2017. Managing Director of GO Health Clubs Niki Dean believes that the Australian Fitness Industry is primed for the Superclub concept, stating “We are essentially leveraging off the massive growth of the boutique training space.” “Now our members can access multiple brands for just $35 per week if they want various training options,” Dean said. “We have spent a couple of years developing the Yogabox and Arena Fitness MMA brands, and now the programming behind it is nationally accredited with Fitness Australia.”  “We’re attracting a new group of consumers that see the benefits of specialised training and we’re offering them a lower price tag under one roof, as opposed to multiple memberships at a spread of locations.” For more information contact: Helen Thompson - Marketing Manager E: PH: 0414 439 120 | WEB:   Download supporting media here: [Picture] Moreton Bay Mayor Allan Sutherland with GO Health Clubs Directors at the GO Health Clubs Rothwell Grand Re-Opening Event. From Left: Mayor Allan Sutherland, followed by Directors Niki Dean, Sue Howard and Dan Ross. Link:   Download Rothwell club images - Download Springwood club images - Download Carindale club images - Rothwell's Multi-Million Dollar Fitness Superclub Officially Opens October 28 2016-10-25T23:29:12Z multi-million-dollar-fitness-superclub-officially-opens-october-28 On October 28 at 5pm GO Health Clubs Rothwell will reopen its 2000m2 fitness facility after a $2-milion-dollar refurbishment and a successful ownership transfer from Genesis Fitness. The facility will officially open its doors as the third ‘Superclub’ in the GO family, following in the footsteps of sister-clubs at Springwood and Carindale. The new equipment at GO Health Clubs Rothwell totals over $1.2-milion-dollars, replacing all out dated equipment and is the facility’s first upgrade in over a decade. The refurbishment upgraded all areas of the gym including, the group fitness studio, cycle studio, cardio zone, gym floor (complete with Hammer Strength equipment), and Kids Zone; in addition powerlifting racks, retail area, hot yoga studio and MMA training zone are now complete and ready for use. GO health clubs aim to provide you with ‘Australia’s Best Workout Experience’, from top end equipment and areas to train, great music to keep you motivated and something members can select themselves using the latest technology through Nightlife with Crowd DJ. “Our promise has always been to inspire people to keep coming back. Constantly upgrading our equipment, great entertainment and programs that keep evolving with what people want,” said director of GO Health Clubs, Niki Dean. GO Health Clubs have partnered with two new fitness brands to launch their Superclubs. The addition of Arena Fitness MMA and Yogabox have enhanced the variety of fitness programs available at all Superclubs, giving members access to MMA Inspired HIIT classes and Hot Yoga. Members can choose to be a member of just one, or all brands at a Superclub, with different membership options available to cater for everyone. The renovations to GO Health Clubs Rothwell are just one of three renovations planned by GO Health Clubs in the last twelve months, totalling over $7-million-dollars. Renovations have been completed at Carindale earlier this year and Nundah is scheduled to be revamped before the end of the year. “My aim is to double our footprint over the next 24 months.  The Superclubs offer more variety than any other training facility, there’s nothing else like it,” Dean said. Moreton Bay Regional Council’s Active Living Plan states that the region has a low awareness of National Physical Activity Guidelines and a low proportion of people meeting these guidelines. “Our Superclubs inspire people to get active and live a healthy lifestyle. I believe the region will really benefit from the facility we have built,” said Dean.  Website: Facebook: Instagram:   For further information contact Helen Thompson 07 3054 5829