The PRWIRE Press Releases https:// 2018-09-18T03:17:21Z News: Fairfax Launches ‘Ads Are Better Rich’ Campaign & Competition 2018-09-18T03:17:21Z news-fairfax-launches-ads-are-better-rich-campaign-competition Sydney September 18, 2018 - Fairfax Media is once again giving Australia’s creative talent the opportunity to go beyond the brief with the launch of this year’s ‘Ads Are Better Rich’ competition. The campaign challenges creatives, techs and designers to experiment with its rich media advertising formats and design a mobile interscroller to promote their agency and win the ultimate inspiration trip to the USA, as well as a $30,000 advertising campaign across the Fairfax network. Judges will look for a creative concept with strong aesthetic execution supported by an engaging user experience. Fairfax launched its rich media formats 12 months ago in a first for the Australian premium digital publishing space. They combine premium inventory at scale and immersive digital media experiences with Fairfax’s premium audience to deliver measurable impact using audience targeting capabilities and real-time analytics. “Rich media has delivered incredible results across our mastheads since launch and we want to further encourage the industry’s brightest creative minds to experiment and extend their stories with these immersive formats. Simply put, rich media makes great creative perform better and gives you greater context in an environment that provides a lean-in experience.” said Chris Breen, Fairfax Media’s Head of The Studio, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy. “Our ‘Ads Are Better Rich campaign’ gives creatives absolute freedom to deliver the execution they’ve always wanted to design and challenge what digital creative could be. ” Breen said. Creative advertising agency, Gatecrasher, won the inaugural Ads Are Better Rich competition last year with a ‘Scratch and Win’ creative, sending Digital Project Manager, Scott Pelham to the world’s biggest creative conference in Austin,Texas, in March this year. The winner of the challenge will receive a $30,000 digital media package, have their work displayed across the Fairfax Metro News Network plus an all-expenses paid trip to mix with the rich, famous, and creative talent at the prestigious ATX Spring Festival, the world’s leading interactive film, music and comedy conference and festival in Austin, Texas. Entries close on Friday October 19th 2018. For more information, please visit News: Good Weekend’s ‘52 Dream Destinations’ Turns The Lens onto the Wider World 2018-04-05T06:33:58Z news-good-weekends-52-dream-destinations-turns-the-lens-onto-the-wider-world Sydney April 5 2018 - Good Weekend is extending the success of its 52 Weekends Away franchise with a new 52 Dream Destinations special issue. Where 52 Weekends Away has Australia as its focus, and is published in October, the new 52 Dream Destinations issue has an international skew, with our writers scouring the world for the best places to visit in 2018. The inaugural glossy issue of Good Weekend’s 52 Dream Destinations is on sale Saturday 7th April. With more than a million readers in print alone, plus unparalleled engagement thanks to the quality of its journalism, Good Weekend is the best way to reach the vast numbers of Australians who are engaged with both their home country, and the wider world. “We write the definitive stories on the people, places and issues that matter,” says Good Weekend Editor, Katrina Strickland. “Our core markets of Sydney and Melbourne are the most sophisticated, developed cities in the country. Our readers expect nothing less.” Broken into the categories of Adventure, Wellness, Food & Wine, Culture and Luxury, the 48-page issue showcases the most dazzling destinations from across the globe. The decision to launch an international travel issue to complement the domestic-focused 52 Weekends Away edition reflects how much our travel habits have changed over the past three decades; Australians go overseas for leisure and business at the drop of a hat these days. “Our second annual travel special, ‘52 Dream Destinations’, is a celebration of the insatiable Australian appetite for new places and experiences," said Strickland. “With the world as its focus, ‘52 Dream Destinations’ is not only to read now - it’s the kind of edition readers will file in the magazine rack for inspiration when planning their next trip.” The launch issue is supported by a suite of travel clients, from APT Touring, Travel Associates and Scenic Luxury Cruises to Abercrombie & Kent, The Ghan and Spirit of Tasmania. It includes a 16-page inserted magazine on Uluru and its surrounds, produced in partnership with Voyages Ayers Rock Resort and Tourism NT. The 52 Dream Destinations extension is one of a number of changes made at Good Weekend by Strickland, who became editor last June. Other changes include refreshed front and back pages covering travel, food, drinks, art, design, gardening and fashion; and new special issues devoted to Families (June 2) and Trailblazers (September 15) - the latter celebrating Australians making a difference to the world in which we live. News: PRINCE CHARLES CALLS FOR SUSTAINABLE FASHION IN AUSTRALIAN EXCLUSIVE WITH AFR MAGAZINE 2018-04-04T03:16:11Z news-prince-charles-calls-for-sustainable-fashion-in-australian-exclusive-with-afr-magazine In an Australian exclusive, his Royal Highness the Prince of Wales(‘HRH’) has granted a rare interview with The Australian Financial Review Magazineabout the critical environmental challenges facing the global fashion industry. Published this Friday April 6th,AFR Magazine’s biannual Fashion Issue cover story marks the first time in five years that Prince Charles has granted an interview to the Australian media. Written by AFR Magazine’sesteemed London-based international fashion editor Marion Hume, the story’s release comes as Prince Charles and the Duchess of Cornwall embark on a Royal Tour of Australia, during which time HRH will open the XXI Commonwealth Games. For the exclusive feature, Prince Charles agreed to provide direct answers via an email Q&A with Marion Hume. Ms Hume was also invited to HRH’s London home, Clarence House, and to attend various engagements and closed door meetings in January and February of 2018, for which Hume was accompanied by photographer Andrew Lamb who shot exclusively for AFR Magazine. One of these engagements saw Hume unexpectedly stand beside Prince Harry when he turned up, unheralded, to hear his father speak. Shadowing Prince Charles for part of his relentless schedule gave Hume insight into the future King’s views on the importance of sustainability in fashion, as well as the environmental benefits of wool. AFR MagazineEditor Matthew Drummondsaid: “Marion is one of the world’s best fashion journalists. She’s also been a long-time advocate for sustainability within the fashion industry. “She identified Prince Charles as one of the earliest influencers on sustainable fashion and environmental conservation more generally. We pursued access to HRH as our first choice for the cover of the Fashion Issue, and were thrilled to be granted access. The Prince’s answers to Marion’s questions are frank and personal, and she experienced first-hand his genuine passion for sustainability in fashion.” “In the Fashion Issue, Marion also interviewed Pharrell Williams, who is a brand ambassador for Chanel, about his influence on the current trend of gender-fluid fashion. If we hadn’t secured Prince Charles, the Pharrell exclusive would have easily made a great Fashion Issue cover story. Having such strong cover-worthy stories is an editor’s goal and dream – and when combined with the story Marion produced on sustainability and the cashmere industry in Mongolia, I believe we have AFR Magazine’sbest ever Fashion Issue,” adds Matthew Drummond. The Prince Charles cover story sees HRH discuss the position of Australia’s environment – including the Great Barrier Reef, and the catastrophic price that future generations will pay if unsustainable environmental practices are left to continue. Speaking of her decision to request an interview with HRH, Marion Humesaid Prince Charles had been an early and consistent leader in raising awareness about the environmental price of fashion. “Prince Charles was far ahead of the curve when warning people about the negative impacts that synthetic fabrics have on the environment. He was one of the first fashion ‘influencers’ – one who used his platform to support conscious clothing made from sustainable fabrics,” she said. As part of the interview, Prince Charles told Hume, “It is extraordinary how fashions change and, speaking as someone who, on the whole, hates throwing away things without finding another use for them or mending them, I couldn’t be more delighted if, at last, there is a growing awareness of the urgent need to get away from the ‘throwaway society’ and to move towards a more ‘circular economy’.” He also spoke about his personal approach to fashion, saying: “I have always believed in trying to keep as many of my clothes and shoes going for as long as possible (some go back to 1971 and one jacket to 1969!) – through patches and repairs – and in this way I tend to be in fashion once every 25 years …” A former editor of Vogue Australia, and previously a senior consultant for the United Nations’ ITC Ethical Fashion Initiative, Marion Hume has been AFR Magazine’sinternational fashion editor since 2005. Along with Prince Charles, Hume has interviewed global fashion’s leading figures including Karl Lagerfeld, Giorgio Armani, Tom Ford and Christian Louboutin as well as CEOs of the industry’s biggest companies including Louis Vuitton’s Michael Burke and Gucci’s Marco Bizzarri. Continuing with the theme of sustainable fashion, Hume also penned a special feature for the Fashion Issue covering the ground-breaking partnership between luxury giant Kering (which owns Saint Laurent, Gucci and Stella McCartney), Rio Tinto, NASA and the Wildlife Conservation Society. Hume travelled to Mongolia for the assignment, along with Fairfax photographer James Brickwood, to discover first-hand how the four organisations are working together with local goat herders to put the global cashmere industry onto a more sustainable footing. AFR Magazine is printed monthly inside The Australian Financial Review newspaper. It has been awarded Best Newspaper Inserted Magazine at the Australian Magazine Awards in 2013, 2014, 2015, 2016 and 2017. News: The Age Kicks Off AFL Season at Premium Cocktail Event 2018-03-27T01:25:30Z news-the-age-kicks-off-afl-season-at-premium-cocktail-event Melbourne March 27 2018 - The Honorable John Eren MP, Minister for Tourism and Major Events, Minister for Sport and Minister for Veterans, welcomed the new AFL season at a high profile invitation-only cocktail event hosted by The Age at Melbourne’s newest luxury event space, Mercedes me. Mr Eren’s address included the anti-scalping legislation which is set to be debated imminently with the government looking to protect events like major musicals and concerts from scalpers - football is also on the agenda. “We are the only news organisation in this town old enough to have been there for the very first match in 1858,” said Mark Hawthorne, Publisher of The Age. “We were here for the formation of the league, we have reported every single season and every grand final, and this season we have reinvested in our football team. We have welcomed Jake Niall back into the fold as our Chief Football Writer, replacing the legendary Caroline Wilson who remains a key columnist. Martin Blake is back, Warrick Green is back, and Peter Ryan has joined our team from” Michael Gleeson, Senior Sports Writer for The Age led a panel that included perspectives and predictions ahead of the start of the 2018 AFL season from The Age’s Chief Football Writer Jake Niall, dual Brownlow Medallist, Premiership player and Columnist for The Age, Chris Judd, and The Age’s Chief Sports Columnist and Associate Editor Greg Baum. “As always, we eagerly await the AFL season opening and it was a privilege to host this prestigious event with some of the most knowledgeable and experienced sporting and sports reporting talent around, as well the Honorable John Eren MP. It reflects the emphasis we place on providing Australia with the greatest insight into sports, and AFL in particular,” said Alex Lavelle, Editor at The Age. “This year, we’re particularly excited to see how people interact with our new platform which focuses on placing our award-winning content and imagery front and centre. It also gives our audiences the chance to really feel part of the AFL community via the commentary feature we’ve introduced, so we expect some lively debate online.” Melbourne Mercedes me is the seventh location of its kind worldwide, joining cities including Hamburg, Munich and Hong Kong. The space provides a prestigious environment in which to experience standout collaborations in art, food, fashion, sport, design and innovation. News: The Age Hosts ‘Breaking The Story’ Agency NewsRoom Challenge To Engage With Melbourne Agency Partners 2018-03-26T04:35:45Z news-the-age-hosts-breaking-the-story-agency-newsroom-challenge-to-engage-with-melbourne-agency-partners Melbourne, March 26 2018 - Fairfax Media has hosted The Age ‘Breaking The Story’ Agency Newsroom Challenge to follow up on the success of last year’s The Sydney Morning Herald Agency Newsroom Challenge. With new digital platforms in market, the company took the opportunity to connect with agency planners and buyers to deepen their understanding of Fairfax’s premium positioning and quality independent journalism, and build brand advocacy. Teams from eight agencies across Melbourne participated in an Amazing Race/Cluedo style challenge which showcased Fairfax’s high profile editorial talent, led by Richard Baker - one of Australia’s most experienced and decorated investigative journalists. Baker told participants how The Age creates and values quality journalism and discussed its importance in today’s society as well as sharing some of his nail biting investigative experiences. “Feedback from our last ‘Breaking The Story’ agency newsroom challenge in Sydney was overwhelmingly positive so it made sense to replicate with our Melbourne agency partners. With our new platform for The Age in market which places great emphasis on our editorial content, it was an important opportunity to connect with our valued agency partners about the new products and value proposition for their clients,” said Jane Larkin, National Agency Director at Fairfax Media. Participants included PHD, Zenith, Starcom, The Media Store, CHE Proximity, Mediabrands, Amplifi and Dentsu X. Fairfax congratulates the following category award winners: Best Overall Story: Amplifi Most Factually Correct: Dentsu X Best Headline: PHD Best Photography: Zenith The agencies competed by following clues around the streets of Melbourne, observing and listening to actors playing out vital scenes to crack the case and shape the ‘biggest story of the year’. Participants then produced their own piece of investigative journalism, combining catchy headline and photography, which was submitted for judging by a team of Fairfax journalists including Alex Lavelle, Editor of The Age, to win major prizes. News: Fairfax Media Marks International Women’s Day With Good Food Special Issue 2018-03-05T07:48:41Z news-fairfax-media-marks-international-womens-day-with-good-food-special-issue Sydney March 5 2018 - To celebrate International Women's Day, Fairfax Media’s leading premium food brand, Good Food, is showcasing the women making waves in Australia’s food, wine and beer industries. Available with Fairfax’s print mastheads, The Sydney Morning Herald and The Age, and online on Tuesday March 6 ahead of International Women’s Day (Thursday March 8), the Good Food special issue includes the female Chefs, Producers, Wine and Beer Makers and Distillers who stand out in their field. From restaurants in Tassie, vineyards in Victoria and beer brewers in QLD - this special issue profiles these women and is written, reviewed and edited all by an all-female editorial team. On the cover is Aunty Beryl Van-Oploo, an Aboriginal elder in Sydney who trains Australia’s next generation of Indigenous hospitality workers and also works to educate many internationally renowned Chefs, including notable Chef Rene Redzepi, about native Australian ingredients. Reaching a premium audience of 2.29 million, Good Food is Australia’s go-to destination for credible, independent restaurant, bar and cafe reviews and brings the latest in food news across Australia and the globe. In October 2017 Good Food moved to take its Good Food Guide Awards national and reinforced its position as ‘Home of the Hats’ - Australia’s only truly independent review system, operating for almost 40 years. “To mark International Women’s Day, we wanted to pay particular attention and recognise the women in Australia who contribute to keeping food and wine standards high and who innovate in our industry,” said Ardyn Bemoth, National Editor Good Food. “In this issue of Good Food, we cover the female trailblazers of the food industry, women in the kitchen but also out in the field as farmers, cheesemakers and truffle hunters because great food and drink starts well before what people experience in a restaurant. Congratulations to those included as well as those around them supporting their efforts.” A full list can be found in the Good Food Magazine or online at News: Fairfax Media Launches New-Look The Age 2018-02-11T23:35:38Z news-fairfax-media-launches-new-look-the-age-1 Sydney February 12 2018 - Fairfax Media's leading news website in Victoria, The Age, today unveiled a fresh new look for readers and new high-impact formats for advertisers. The new digital platform – accessible at – delivers a cleaner, faster news experience, immersive storytelling and advertising innovation across mobile, desktop and tablet. Using the new "shortlist" feature, readers can switch between devices throughout the day and enjoy a seamless and deeply engaging reading experience. Streamlined navigation prioritises news and clearly signposts sections, and content discovery is improved with longer story introductions. New ad formats create a canvas for advertisers to bring brands to life. Advertisers can work creatively and collaboratively with Fairfax to reach large premium audiences using a range of new rich media ad formats, including VR, AR, AI, voice and 360 video. Fairfax Media's Managing Director of Australian Metro Publishing, Chris Janz, said: “The launch of The Age on our new publishing platform - soon to be followed by The Sydney Morning Herald - puts Fairfax at the forefront of digital publishing. We're delivering a market-changing vision that prioritises reader experience and connects advertisers to our audiences in highly impactful ways." The Age Editor Alex Lavelle said: "It's a privilege to work on bringing the next iteration of Melbourne's iconic masthead to our readers. We've been part of the Victorian conversation for 164 years and today's relaunch of The Age shows we're continually evolving to remain at the heart of their digital news experience." The Age's new design is based on extensive consumer research and global best practice, as well as audience and advertiser feedback from the Brisbane Times’ relaunch last August. News: Fairfax Media appoints Head of Programmatic Trading and Partnerships 2018-02-07T23:12:12Z news-fairfax-media-appoints-head-of-programmatic-trading-and-partnerships Sydney, 8 February 2018 - Following the announcement of the Fairfax Media partnership with Google and the restructure of the publisher’s commercial division, Ross Blackam has been appointed Head of Programmatic Trading and Partnerships. Blackam joined Fairfax in 2015 as National Sales Director returning to Australia from London where he spent five years with AOL. Prior to that, he worked with MCN in Melbourne. The new role will see Blackam become the single programmatic lead for Fairfax as he maintains responsibility for the ​programmatic ​sales ​team as well as overseeing the trading desk​ ​operations team. Blackam said: “Fairfax’s programmatic services continue to expand and I’m looking forward to leading a unified offering during this exciting chapter.” Matt Rowley, Chief Revenue Officer, said, “Given his experience, Ross really is the perfect person for this position and his teams are playing a crucial role in realising our full programmatic revenue potential, particularly as we embed our newly-founded partnership with Google.” In December, Fairfax announced its Australian Metro Publishing business had entered a partnership with Google across digital advertising, technology and product development. The relationship sees Google supporting Fairfax to sell and market programmatic advertising across The Australian Financial Review, The Sydney Morning Herald, The Age, Canberra Times, WAToday, Brisbane Times and the publisher's lifestyle offerings. Blackham’s appointment is effective immediately. News: Gatecrasher Wins Fairfax Rich Media Design Competition 2018-01-31T06:20:29Z news-gatecrasher-wins-fairfax-rich-media-design-competition Sydney January 31 2018 - Creative advertising agency, Gatecrasher, has won the Fairfax Rich Media competition with its ‘Scratch and Win’ creative, sending Digital Project Manager, Scott Pelham to be inspired at the world’s biggest creative conference in Austin,Texas in March. Pelham’s creative, chosen by a judging panel comprising Matt Rowley CRO, Chris Breen, Head of The Studio at Fairfax, and Mike Thomas, Creative Director The Studio at Fairfax, also wins Gatecrasher a $30k digital media package across the Fairfax Premium News Network. Pelham beat off competition by using multiple Celtra rich media ad features including swipe, animation and weather effects. “Thanks to everyone who entered, there was a highly contested set of entries - but with the mantra ‘challenge accepted’ - Gatecrasher is clearly an agency that knows its strengths well and it’s paid off - challenge won! Congratulations to Scott Pelham who experimented with our new rich media formats and hacked his way to an internationally renowned creative festival,” said Matt Rowey, Chief Revenue Officer at Fairfax Media. “Gatecrasher provided me with the inspiration and supportive environment (thanks to our team and GM appearing in the creative too), and Fairfax provided the opportunity to really indulge my rich media creative skills,” said Scott Pelham, Digital Project Manager at Gatecrasher. “It goes without saying that I’m beyond excited to win this accolade and to experience such an iconic international creative event.” The Fairfax Rich Media Challenge offered creatives, techs and designers the chance to experiment by designing a mobile interscroller and demonstrate how their agency is leading the way in creativity and design. The competition was run by The Studio at Fairfax, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy. Fairfax’s new ad formats offer advertisers premium inventory at scale, combining immersive, rich media experiences that place brands in the spotlight whilst engaging Fairfax's quality audience. Underpinned by audience targeting capabilities, measurable data and real-time analytics, the formats combine creativity and technology in a first for the Australian premium digital publishing space. For more information, please visit News: Fairfax appoints Philippa Walker to head up travel vertical 2018-01-17T02:46:18Z news-fairfax-appoints-philippa-walker-to-head-up-travel-vertical Sydney, 17th January 2018 - Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more. In late 2017, the commercial teams were reshaped with a vertical focus under the pillars of Business and Government comprising Finance, Retail, Government, Energy & Resources, Tech & Telco, and Luxury and Lifestyle encompassing Travel, Auto, Food & Entertainment, Luxury, and Sport & Wagering. Walker joins the Luxury and Lifestyle division as Head of Travel. She will oversee Fairfax Media’s extensive travel vertical and brings to Fairfax an impressive history of travel experience including more than a decade at global travel agency The Travel Corporation. National Head of Luxury and Lifestyle, Michael Grenenger said of the appointment: “Travel is a major part of our business and we’re thrilled to welcome Phillipa to the team. Her vast experience in the sector will be a key asset to what is the largest vertical within the Luxury and Lifestyle division.” Walker will oversee a team of 12 travel specialists across the country. She said: “I’m excited to be joining the Fairfax commercial team as the business continues to build a sustainable publishing model.” Walker’s appointment follows the recent addition of Oliver Peagam to the Luxury and Lifestyle division. He takes on the role of Head of Auto with an automotive pedigree coming from a six-year stint at Volvo. Prior to that, the restructure of the commercial teams saw Financial Times veteran Chris Nardi return to Australian shores to take on the role of National Head Business & Government. He joined Fairfax’s senior commercial team comprising Michael Grenenger, Kylie Dennis, Head of Direct Sales and Business Development and Andrew Mudgway, National Head of Agency. Further appointments will be announced in the coming weeks within the Business and Government vertical. News: Fairfax Challenges Creatives To Get Inspired With Rich Media Design Competition 2017-12-11T06:35:51Z news-fairfax-challenges-creatives-to-get-inspired-with-rich-media-design-competition-1 Sydney December 11, 2017 - Fairfax Media is laying down the gauntlet to Australia’s creative talent with the chance to experiment with its new rich media advertising formats and showcase their agency to win the ultimate inspiration trip to the USA. Open from 11 December 2017 until 19 January 2018, the Fairfax Rich Media Challenge gives creatives, techs and designers free rein to design a mobile interscroller and demonstrate how their agency is leading the way in creativity and design. The competition is being run by The Studio at Fairfax, a multidisciplinary creative services team that supports agencies and brands by delivering multi-platform branded content, creative and strategy. Fairfax’s new ad formats were announced in August offering advertisers premium inventory at scale, combining immersive, rich media experiences that place brands in the spotlight whilst engaging Fairfax's quality audience. Underpinned by audience targeting capabilities, measurable data and real-time analytics, the formats combine creativity and technology in a first for the Australian premium digital publishing space. The winner of the challenge will receive a $30k digital media package, have their work displayed across the Fairfax Premium News Network and get an plus an all-expenses paid trip to mix with the rich, famous, and creative talent at the prestigious ATX Spring Festival, the world’s leading interactive film, music and comedy conference and festival in Austin, Texas. “It was a bold move to announce we’d be reducing 38 ad units to four new immersive formats which can effectively house any form of tech and creative concepts conceivable. Now we want to encourage the industry to dig deep and experiment with us to showcase the possibilities that will be available to brands and agencies.. Australia has some amazing creative talent, but we all know the reality of delivering creative solutions within the confines of standard display. This is a chance to embrace the next wave of visual storytelling. Winners will have the chance to visit the ultimate creative event and get inspired at the ATX Spring Festival with an unforgettable experience to support their professional growth, get serious kudos with peers, as well as win major brownie points with the boss,” said Chris Breen, Head of the Studio at Fairfax Media. For more information, please visit News: Sydney Morning Herald ‘Breaking The Story’ Agency NewsRoom Challenge Increases understanding of quality investigative journalism with agency partners 2017-11-26T23:40:35Z news-sydney-morning-herald-breaking-the-story-agency-newsroom-challenge-increases-understanding-of-quality-investigative-journalism-with-agency-partners Sydney, November 27 2017 - Advertising professionals became editorial experts last week as Fairfax Media hosted the Sydney Morning Herald ‘Breaking the Story’ Agency Newsroom Challenge, a fun activity to engage agencies, deepen understanding of Fairfax’s premium positioning and quality independent journalism, as well as build brand advocacy. Fairfax editorial, commercial and marketing teams hosted 100 agency planners and buyers from 11 agencies for the amazing race / cluedo style challenge to create a distinct and interactive experience, and showcase high profile editorial talent, how it creates quality journalism, and its importance in today’s society. Participants included PHD, Bohemia, Wavemaker, Starcom, SPARK Foundry, Havas Media, Vizeum, Carat, OMD, M2M, Blue 449 and Medialab. Fairfax Media congratulates the following category award winners: Best story: Starcom Most factually correct: Carat Best headline: PHD Best photography: Blue 449 “In a world of ‘busy’, it’s easy for people to get lost in the siloes of their own world, but we know that the value for media agencies and clients comes from opening up and reminding people of our premium audiences and content. We’re proud of our incredible editorial teams, and we wanted to bring agency planners and buyers into the fold and expose them to what our award-winning editorial team members are tasked with, hourly, and daily - and that is creating high quality, independent journalism,” said Andrew Mudgway, National Agency Sales Director at Fairfax Media. The agencies competed with one another in a cluedo / amazing race style challenge around the streets of Sydney to crack the case and shape the biggest story of the year. Participants produced a quality piece of investigative journalism which was submitted to a team of Fairfax’s editorial talent including award-winning investigative journalist, Kate McClymont, SMH editor, Lisa Davies, Weekend Features Editor, Aparna Khopkar, and SMH News Editor, Nick Ralston. The event gave participants the chance to work together as a team; encouraging effective communication, problem solving and creativity thinking, and have fun together whilst also connecting them with their respective Fairfax Agency Group Director. News: Fairfax Media reinforces quality and heritage with new ‘Always’ campaign for The Sydney Morning Herald and The Age 2017-10-03T01:43:16Z news-fairfax-media-reinforces-quality-and-heritage-with-new-always-campaign-for-the-sydney-morning-herald-and-the-age Sydney October 3 2017 - Fairfax Media has unveiled its latest integrated advertising campaign for The Sydney Morning Herald and The Age, to celebrate its heritage as Australia’s oldest premium publisher and to reinforce its commitment to quality, independent journalism and focus on digital subscription growth. The ‘Always' campaign will be live in Sydney and Melbourne between October 2 and November 25 via outdoor, press, owned digital media, social, display and video. Featuring evocative black & white imagery from Fairfax’s historic photographic archives, the campaign demonstrates Fairfax’s unique 186 year old relationship with its readers and subscribers and the pivotal role the mastheads have played in capturing Sydney and Melbourne’s growth into iconic Australian cities. The campaign builds on Fairfax’s highest number of digital subscriptions to date, with 236,000 paying digital subscribers and a 21 per cent lift in digital subscription revenue reported for FY17. “Our subscription value proposition is focused on quality content, our independent journalism and our long-term understanding of what our audiences value. We know it is these elements - and not tactical gimmicks - that are driving our excellent subscription results and why more people than ever are paying for our content digitally,” said Michael Laxton, Chief Marketing Officer at Fairfax Media. While the Always campaign reflects our historical longevity in market, with it we are also looking to the future; we're hugely excited to offer both our readers and subscribers a more immersive, engaging web experience with our forthcoming product launches later this year. The highly successful Brisbane Times launch has given our audiences a glimpse into our continuous focus on enhancing the news experience and highlighting Australia’s most trusted journalism. We look forward to bringing this to The Sydney Morning Herald and The Age very soon.” ‘Always’ is the sixth iteration of Fairfax’s award-winning brand platform "independent news for independent thinkers' running across The Sydney Morning Herald and The Age. Placing a firm focus on the company’s proud history of independent journalism and its most valuable readers - its subscribers - the campaign has tackled the issues making headlines, including the Australian election, the US election and the emergence of fake news trends on social platforms. News: Traveller turns 10, with a special gloss edition and biggest ever reader competition 2017-08-31T05:21:40Z news-traveller-turns-10-with-a-special-gloss-edition-and-biggest-ever-reader-competition Sydney, August 31 2017 - Fairfax Media’s Traveller, the popular Saturday section in The Sydney Morning Herald and The Age, celebrates its 10th anniversary in its compact format in September. To mark the milestone, on September 2, Traveller is published for the first time as a special glossy, magazine-style edition. This builds on Fairfax Media’s commitment to high quality print editions that deliver premium environments for advertisers, as evidenced by the recent glossy edition of men’s premium lifestyle magazine, Executive Style, and weekend lifestyle magazine, Good Weekend. The gloss edition of Traveller also launches the title’s biggest ever reader competition, with four trips for two worth nearly $70,000, thanks to 10th anniversary partners APT, Bunnik Tours, Collette, and Scenic. The competition runs throughout the month with prizes including European cruises and a five-star luxury Fiji holiday. “We would like to thank our partners for their continued support in Traveller. Our gloss edition for the 10th anniversary is just the beginning of the content innovation we have planned for the year ahead,” says Jodie Smith, Brand and Audience Director for Fairfax’s Life Media. In digital, also celebrates its third anniversary this month. Since launching as Australia's premier site for travel inspiration, advice and news in 2014, has grown to become the largest travel publishing site in the country, with more than 35,000 articles online. More than one million Australians now visit the site every month, with audience numbers hitting a new record in July. The site has continued to expand into new platforms, most recently with the award-nominated Flight of Fancy podcast, hosted by Traveller columnist Ben Groundwater. The 48-page edition names the “10 destinations of the decade”, as voted by Traveller’s editors and writers along with our loyal and well-travelled readers. This special edition also features a host of other great reading reflecting on the last decade of travel. “The 10th anniversary of Traveller coincides with a time when the number of overseas trips taken by Australians each year has more than doubled in the past decade to more than nine million,” says Anthony Dennis, editor of Traveller. “Australians can rightly rank themselves among the world’s most prodigious and enthusiastic travellers. And Traveller has been there right through this period every step of the step of the way, providing insights, information and inspiration for our readers.” The anniversary content continues throughout September, with themed Traveller cover stories and editions. This includes the 25 tours that will everyone should try and take in their lifetimes (September 9), why there’s a luxury holiday experience for every budget (September 16), and the “Futures edition”, looking at the next 10 years of travel (September 23). On September 30, the 10th anniversary content concludes with a comprehensive celebration of cruising which leads into more expert cruise content to highlight “Plan a Cruise Month” throughout October. Traveller contacts: Editorial - Anthony Dennis, Advertising - Loren Marlin, News: Next-generation Brisbane Times celebrates 10 years as Queensland’s premier destination for quality, independent journalism 2017-08-28T21:00:00Z news-next-generation-brisbane-times-celebrates-10-years-as-queenslands-premier-destination-for-quality-independent-journalism Sydney, August 29 2017 - Fairfax Media has unveiled a next-generation news experience for the Brisbane Times as the site celebrates its 10th anniversary as Queensland’s leading premium publisher of quality, independent journalism. The new Brisbane Times features storytelling and advertising innovation aimed at providing Queenslanders with digital news experiences worth seeking out, and advertisers with a significantly-enhanced platform to reach premium, highly-engaged audiences. “In a world of constant noise and disruption, we have designed a next-generation website to reflect what consumers want from their news experience: a place for focus, clarity, access and community,” said Jess Ross, Chief Product Officer at Australian Metro Publishing. “As part of this work, we looked at how we could introduce ways for brands to interact with our quality audiences in ways that complemented and deepened their browsing experience. “We knew we had to look beyond the media world to deliver a digital media experience that goes above and beyond what exists today. We are incredibly excited and proud to bring this innovation to consumers and our industry alike.” Matt Rowley, Chief Revenue Officer, added, "Brisbane Times now brings you a simpler yet more engaging commercial proposition. We've refocused our ad formats so the only limit to creativity is imagination; interactivity, video - even virtual reality - can all be used to draw the reader in." "In addition, our entire commercial mix is driven by our data management platform. This means that advertiser partners can enjoy the Fairfax quality audience scale of reach, whilst leveraging segment-level targeting to drive 1:1 experiences within each campaign - driving even higher relevancy and engagement.” Brisbane Times launched 10 years ago as part of the Fairfax network, attracting an audience of over 900,000** readers monthly. To celebrate its 10th anniversary in the Queensland market, Fairfax has recently announced media partnerships with both Commonwealth Games 2018 and Brisbane Festival. Editor of the Brisbane Times, Danielle Cronin, added, “Ten years ago, before smartphones even hit the market, Fairfax Media launched the Brisbane Times to give Queensland readers a fresh, new perspective on what's happening in our community, and why. A decade on and we are continually trying to deliver on that initial promise, which is why it's so exciting to mark a milestone birthday with the launch of our new site.” **Nielsen Digital Ratings Monthly, August 2016- July 2017 (yearly average, people 14+)